At CBX, Christina develops innovation and brand strategies that align to real world experience. With a firm belief that brands are extensions of ourselves, Christina has spent her career understanding people and culture to create relevant marketing strategies that marry business objectives with consumer needs.

Prior to joining CBX, Christina was director of insights at Interbrand, where she worked on global branding initiatives for Victoria’s Secret, JCPenney and AT&amp;T. She also spent several years as director and partner at Toniq, and was responsible for marketing and creative strategies at Gillette, Colgate-Palmolive and PepsiCo.

Christina graduated with an MA from The New School University in media studies and a BA in journalism from the University of Massachusetts.