Packaging speaks volumes about a brand’s worth and appeal. We love a good-looking or smart package, but a pretty face or all brains doesn’t mean much if they aren’t backing up brand goals. The Design Gallery honors packaging that most effectively tells a brand’s story through design and structure to connect with consumers.
A package from each category – Metal, Paperboard, Flexible, Rigid and Glass – will be presented a People’s Choice award on Wednesday, October 15 at 8:30 a.m. at Packaging That Sells in Chicago. Register to attend the show to see the presentation, plus benefit from all speaker sessions and networking!

Then, stay tuned to see which packages are worthy of the esteemed Design Gallery annual, out in December.

<strong>How to Vote</strong>
Read the statement about the packages to learn more of the brand’s story
Vote for the package you feel best represents the brand and its purpose in reaching customers. Polls are located at the bottom of each category.

<strong>Naturally Sweetened</strong>
<em>Brand owner: Dr Pepper Snapple Group</em>
Naturally Sweetened spans three brands — 7UP, Dr Pepper, and Canada Dry — and gives consumers  a “better for you” choice in the spectrum of brands they know and love. The new packaging of a slim, sleek can with simple design mirrors the better offering of the product while standing out at shelf. Click <a href="http://www.brandpackaging.com/design-gallery-peoples-choice-metal#Vote" target="_blank">here </a>to vote.

<a href="http://www.brandpackaging.com/design-gallery-peoples-choice-metal#Vote" target="_blank"><img class="alignleft  wp-image-8511" src="http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/09/Screen-Shot-2014-09-22-at-Monday-September-22-2014-3.26.31-PM.png" alt="Screen Shot 2014-09-22 at Monday, September 22, 2014, 3.26.31 PM" width="691" height="361" /></a>

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