Rick Barrack is the chief creative officer at branding firm CBX, which recently helped Duane Reade do the impossible: execute a redesign to become cool (at least, as much as any drugstore can be cool). Established in 2003, CBX has worked with popular consumer brands ranging from Arby's to M&amp;M's to Snapple.
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<em>"The dynamics of e-commerce, as it has evolved, created a new shopping behavior. People demand more information. And now, outside of e-commerce, we have to provide that as well." »</em>

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Read More: <a href="www.fastcompany.com/person/rick-barrack" target="_blank">www.fastcompany.com/person/rick-barrack</a>

<a href="http://www.fastcompany.com/3018263/most-creative-people-2012/79-rick-barrack" target="_blank">Rick Barrack on FastCo</a>