User research identified pouring as a primary pain point in the oil changing process. The experience is messy and often wasteful when as much oil ends up on the garage floor as in your engine.

Through an iterative, user-centric design innovation process, the CBX team identified an opportunity to improve the balance of the bottle and the performance of the pour spout. The new design provides a significantly more satisfying oil changing experience with far less mess and waste.

Additionally, we simplified the portfolio architecture and on-pack communication to make it easier for shoppers to find the product they’re looking for.