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(758, 1, '2018-09-11 22:51:07', '2018-09-11 22:51:07', 'Quaerat est repudiandae voluptatem mollitia ad minima. Iusto consequatur ratione earum reprehenderit atque dolore.\r\n\r\nDolores consequatur ad at libero eaque explicabo. Sit dolores beatae ipsa ea perspiciatis. Perspiciatis et unde eius adipisci. Ut id ex cumque et voluptatem.\r\n\r\nSint atque veniam tenetur voluptatem aut perferendis error. Ut natus aliquam perferendis consectetur nobis autem rerum. A temporibus fugiat architecto rerum voluptatem et. Non qui rerum quia voluptatem sit quidem eveniet.\r\n\r\nDicta itaque quia placeat. Ea impedit esse similique similique animi. Accusantium beatae voluptatibus deserunt eum ad. Et natus nulla voluptate officia.\r\n\r\nUt distinctio autem tempore et ducimus omnis. Et velit voluptatum quia facilis rerum voluptates. Molestiae nam quam sint dolor accusamus.\r\n\r\nNostrum explicabo itaque provident et voluptatum aut molestiae. Repellat aut earum voluptatem cupiditate voluptatibus doloribus qui. Sed eum suscipit aut adipisci voluptates et omnis. Nesciunt commodi beatae enim tempore rerum necessitatibus eveniet. Molestiae ea ea quisquam.\r\n\r\nVoluptatem vitae fuga sunt soluta accusamus. Ipsam nobis ut deleniti repudiandae rerum quam. Ex reprehenderit expedita consequatur aut dolores rerum corrupti. Id earum harum sequi aut omnis eum dolorem. Molestiae ea sunt asperiores commodi rem est eveniet.', 'Accusantium iusto vel et autem quaerat', '', 'inherit', 'closed', 'closed', '', '755-revision-v1', '', '', '2018-09-11 22:51:07', '2018-09-11 22:51:07', '', 755, 'http://cbx.cappendev.com/755-revision-v1', 0, 'revision', '', 0),
(766, 1, '2018-09-12 17:43:32', '2018-09-12 17:43:32', '', 'VP, Client Services', 'Et provident ut excepturi voluptatem impedit rerum nemo vitae commodi voluptatem nihil voluptatem qui est consequatur vel qui nostrum amet molestiae eos et saepe aliquid ut sed voluptatibus quod molestias blanditiis ea culpa ducimus nesciunt fugit veniam libero enim ut omnis ipsum consequuntur reprehenderit illo et qui est et sint nulla ut neque voluptatibus quibusdam quia voluptatem et officia eos quo nam sed et dignissimos autem vero qui omnis deleniti qui perspiciatis voluptas fugiat numquam quae ex molestiae sit eius temporibus magnam neque qui delectus suscipit nostrum quae nihil pariatur velit suscipit aut itaque voluptatem blanditiis.', 'inherit', 'closed', 'closed', '', '446-revision-v1', '', '', '2018-09-12 17:43:32', '2018-09-12 17:43:32', '', 446, 'http://cbx.cappendev.com/446-revision-v1', 0, 'revision', '', 0),
(767, 1, '2018-09-12 17:47:06', '2018-09-12 17:47:06', '', 'Brand design director', 'Et provident ut excepturi voluptatem impedit rerum nemo vitae commodi voluptatem nihil voluptatem qui est consequatur vel qui nostrum amet molestiae eos et saepe aliquid ut sed voluptatibus quod molestias blanditiis ea culpa ducimus nesciunt fugit veniam libero enim ut omnis ipsum consequuntur reprehenderit illo et qui est et sint nulla ut neque voluptatibus quibusdam quia voluptatem et officia eos quo nam sed et dignissimos autem vero qui omnis deleniti qui perspiciatis voluptas fugiat numquam quae ex molestiae sit eius temporibus magnam neque qui delectus suscipit nostrum quae nihil pariatur velit suscipit aut itaque voluptatem blanditiis.', 'inherit', 'closed', 'closed', '', '413-revision-v1', '', '', '2018-09-12 17:47:06', '2018-09-12 17:47:06', '', 413, 'http://cbx.cappendev.com/413-revision-v1', 0, 'revision', '', 0),
(768, 1, '2018-09-12 20:11:39', '2018-09-12 20:11:39', 'Est quo ad aperiam quis. Voluptates eum et quas et accusamus vitae veritatis.\r\n\r\nIn et esse voluptatem laboriosam rerum pariatur. Amet vel in quaerat sequi. Laboriosam hic minus dolorum.\r\n\r\nProvident quaerat iure distinctio temporibus asperiores eum qui sunt. Iusto quidem sunt accusantium molestiae nisi odit. Ipsam consectetur nihil est voluptatem ipsum.\r\n\r\nError neque veniam ipsum incidunt commodi. Sed exercitationem deleniti ad odit in quibusdam.\r\n\r\nOptio dignissimos possimus reprehenderit odit eaque libero non. Omnis unde eum error quis ipsam at nostrum. Qui est ut itaque quia sed. Nobis consequatur consequatur molestiae illum ducimus.\r\n<ul>\r\n 	<li>Support the Client Services department and executive teams with project needs</li>\r\n 	<li>Organize project information, including researching background information and insights</li>\r\n 	<li>Meeting organization, management and documentation</li>\r\n 	<li>Category research and audit presentations</li>\r\n</ul>', 'Test more', 'Soluta aut veniam earum voluptatum voluptas dolores necessitatibus ut laudantium quisquam tempora eaque expedita nesciunt nam doloremque ut sed nihil aut qui officia excepturi adipisci at vel hic omnis atque rerum quod porro eum nobis aspernatur molestiae quis mollitia aperiam animi ut sit a veniam eum ipsa.\r\n\r\nSed omnis neque magni harum earum voluptatibus vero voluptas hic sint aperiam cumque et ea dolores et eius eum iure reiciendis cumque consequuntur quos et rem quos at occaecati officiis velit odit id nesciunt cum eaque quaerat ut temporibus ipsa at laudantium error eum facilis inventore quidem accusamus non vel maiores.', 'trash', 'open', 'open', '', 'teste-more__trashed', '', '', '2018-09-25 20:40:23', '2018-09-25 20:40:23', '', 0, 'http://cbx.cappendev.com/?post_type=thinking&#038;p=768', 0, 'thinking', '', 0),
(769, 1, '2018-09-12 20:11:39', '2018-09-12 20:11:39', 'Est quo ad aperiam quis. Voluptates eum et quas et accusamus vitae veritatis.\r\n\r\nIn et esse voluptatem laboriosam rerum pariatur. Amet vel in quaerat sequi. Laboriosam hic minus dolorum.\r\n\r\nProvident quaerat iure distinctio temporibus asperiores eum qui sunt. Iusto quidem sunt accusantium molestiae nisi odit. Ipsam consectetur nihil est voluptatem ipsum.\r\n\r\nError neque veniam ipsum incidunt commodi. Sed exercitationem deleniti ad odit in quibusdam.\r\n\r\nOptio dignissimos possimus reprehenderit odit eaque libero non. Omnis unde eum error quis ipsam at nostrum. Qui est ut itaque quia sed. Nobis consequatur consequatur molestiae illum ducimus.\r\n<ul>\r\n 	<li>Support the Client Services department and executive teams with project needs</li>\r\n 	<li>Organize project information, including researching background information and insights</li>\r\n 	<li>Meeting organization, management and documentation</li>\r\n 	<li>Category research and audit presentations</li>\r\n</ul>', 'Teste more', 'Soluta aut veniam earum voluptatum voluptas dolores necessitatibus ut laudantium quisquam tempora eaque expedita nesciunt nam doloremque ut sed nihil aut qui officia excepturi adipisci at vel hic omnis atque rerum quod porro eum nobis aspernatur molestiae quis mollitia aperiam animi ut sit a veniam eum ipsa.\r\n\r\nSed omnis neque magni harum earum voluptatibus vero voluptas hic sint aperiam cumque et ea dolores et eius eum iure reiciendis cumque consequuntur quos et rem quos at occaecati officiis velit odit id nesciunt cum eaque quaerat ut temporibus ipsa at laudantium error eum facilis inventore quidem accusamus non vel maiores.', 'inherit', 'closed', 'closed', '', '768-revision-v1', '', '', '2018-09-12 20:11:39', '2018-09-12 20:11:39', '', 768, 'http://cbx.cappendev.com/768-revision-v1', 0, 'revision', '', 0),
(770, 1, '2018-09-12 20:11:50', '2018-09-12 20:11:50', 'Est quo ad aperiam quis. Voluptates eum et quas et accusamus vitae veritatis.\r\n\r\nIn et esse voluptatem laboriosam rerum pariatur. Amet vel in quaerat sequi. Laboriosam hic minus dolorum.\r\n\r\nProvident quaerat iure distinctio temporibus asperiores eum qui sunt. Iusto quidem sunt accusantium molestiae nisi odit. Ipsam consectetur nihil est voluptatem ipsum.\r\n\r\nError neque veniam ipsum incidunt commodi. Sed exercitationem deleniti ad odit in quibusdam.\r\n\r\nOptio dignissimos possimus reprehenderit odit eaque libero non. Omnis unde eum error quis ipsam at nostrum. Qui est ut itaque quia sed. Nobis consequatur consequatur molestiae illum ducimus.\r\n<ul>\r\n 	<li>Support the Client Services department and executive teams with project needs</li>\r\n 	<li>Organize project information, including researching background information and insights</li>\r\n 	<li>Meeting organization, management and documentation</li>\r\n 	<li>Category research and audit presentations</li>\r\n</ul>', 'Test more', 'Soluta aut veniam earum voluptatum voluptas dolores necessitatibus ut laudantium quisquam tempora eaque expedita nesciunt nam doloremque ut sed nihil aut qui officia excepturi adipisci at vel hic omnis atque rerum quod porro eum nobis aspernatur molestiae quis mollitia aperiam animi ut sit a veniam eum ipsa.\r\n\r\nSed omnis neque magni harum earum voluptatibus vero voluptas hic sint aperiam cumque et ea dolores et eius eum iure reiciendis cumque consequuntur quos et rem quos at occaecati officiis velit odit id nesciunt cum eaque quaerat ut temporibus ipsa at laudantium error eum facilis inventore quidem accusamus non vel maiores.', 'inherit', 'closed', 'closed', '', '768-revision-v1', '', '', '2018-09-12 20:11:50', '2018-09-12 20:11:50', '', 768, 'http://cbx.cappendev.com/768-revision-v1', 0, 'revision', '', 0),
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(782, 1, '2018-09-17 15:47:26', '0000-00-00 00:00:00', 'Quaerat est repudiandae voluptatem mollitia ad minima. Iusto consequatur ratione earum reprehenderit atque dolore.\r\n\r\nDolores consequatur ad at libero eaque explicabo. Sit dolores beatae ipsa ea perspiciatis. Perspiciatis et unde eius adipisci. Ut id ex cumque et voluptatem.\r\n\r\nSint atque veniam tenetur voluptatem aut perferendis error. Ut natus aliquam perferendis consectetur nobis autem rerum. A temporibus fugiat architecto rerum voluptatem et. Non qui rerum quia voluptatem sit quidem eveniet.\r\n\r\nDicta itaque quia placeat. Ea impedit esse similique similique animi. Accusantium beatae voluptatibus deserunt eum ad. Et natus nulla voluptate officia.\r\n\r\nUt distinctio autem tempore et ducimus omnis. Et velit voluptatum quia facilis rerum voluptates. Molestiae nam quam sint dolor accusamus.\r\n\r\nNostrum explicabo itaque provident et voluptatum aut molestiae. Repellat aut earum voluptatem cupiditate voluptatibus doloribus qui. Sed eum suscipit aut adipisci voluptates et omnis. Nesciunt commodi beatae enim tempore rerum necessitatibus eveniet. Molestiae ea ea quisquam.\r\n\r\nVoluptatem vitae fuga sunt soluta accusamus. Ipsam nobis ut deleniti repudiandae rerum quam. Ex reprehenderit expedita consequatur aut dolores rerum corrupti. Id earum harum sequi aut omnis eum dolorem. Molestiae ea sunt asperiores commodi rem est eveniet.', 'Accusantium iusto vel et autem quaerat', '', 'draft', 'open', 'open', '', '', '', '', '2018-09-17 15:47:26', '2018-09-17 15:47:26', '', 0, 'http://cbx.cappendev.com/?post_type=thinking&#038;p=782', 0, 'thinking', '', 0),
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(808, 2, '2018-09-18 16:55:37', '2018-09-18 16:55:37', '', 'Distinctive<br> by Nature', '', 'inherit', 'closed', 'closed', '', '31-revision-v1', '', '', '2018-09-18 16:55:37', '2018-09-18 16:55:37', '', 31, 'http://cbx.cappendev.com/31-revision-v1', 0, 'revision', '', 0),
(809, 2, '2018-09-18 16:57:38', '2018-09-18 16:57:38', '', 'Spreading<br> the love', '', 'inherit', 'closed', 'closed', '', '45-revision-v1', '', '', '2018-09-18 16:57:38', '2018-09-18 16:57:38', '', 45, 'http://cbx.cappendev.com/45-revision-v1', 0, 'revision', '', 0),
(810, 2, '2018-09-18 17:01:07', '2018-09-18 17:01:07', '', 'Here comes the sun,<br> little darlin\'', '', 'inherit', 'closed', 'closed', '', '39-revision-v1', '', '', '2018-09-18 17:01:07', '2018-09-18 17:01:07', '', 39, 'http://cbx.cappendev.com/39-revision-v1', 0, 'revision', '', 0),
(812, 1, '2018-09-18 17:02:34', '2018-09-18 17:02:34', '', 'Distinctive<br> by Nature', '', 'inherit', 'closed', 'closed', '', '31-revision-v1', '', '', '2018-09-18 17:02:34', '2018-09-18 17:02:34', '', 31, 'http://cbx.cappendev.com/31-revision-v1', 0, 'revision', '', 0),
(813, 2, '2018-09-18 17:07:26', '2018-09-18 17:07:26', '', 'From Baking<br> to Making', '', 'inherit', 'closed', 'closed', '', '41-revision-v1', '', '', '2018-09-18 17:07:26', '2018-09-18 17:07:26', '', 41, 'http://cbx.cappendev.com/41-revision-v1', 0, 'revision', '', 0),
(815, 2, '2018-09-18 17:16:16', '2018-09-18 17:16:16', '', 'Design that’s good<br> for your health', '', 'inherit', 'closed', 'closed', '', '326-revision-v1', '', '', '2018-09-18 17:16:16', '2018-09-18 17:16:16', '', 326, 'http://cbx.cappendev.com/326-revision-v1', 0, 'revision', '', 0),
(816, 1, '2018-09-18 17:22:06', '2018-09-18 17:22:06', '', 'Spreading<br> the love', '', 'inherit', 'closed', 'closed', '', '45-autosave-v1', '', '', '2018-09-18 17:22:06', '2018-09-18 17:22:06', '', 45, 'http://cbx.cappendev.com/45-autosave-v1', 0, 'revision', '', 0),
(817, 2, '2018-09-18 17:24:02', '2018-09-18 17:24:02', '', 'Distinctive<br> by Nature', '', 'inherit', 'closed', 'closed', '', '31-revision-v1', '', '', '2018-09-18 17:24:02', '2018-09-18 17:24:02', '', 31, 'http://cbx.cappendev.com/31-revision-v1', 0, 'revision', '', 0),
(818, 2, '2018-09-19 15:51:05', '2018-09-19 15:51:05', '', 'Cheerios-2-1920_1956', '', 'inherit', 'open', 'closed', '', 'cheerios-2-1920_1956', '', '', '2018-09-19 15:51:05', '2018-09-19 15:51:05', '', 0, 'http://cbx.cappendev.com/app/uploads/2018/09/Cheerios-2-1920_1956.jpg', 0, 'attachment', 'image/jpeg', 0),
(819, 2, '2018-09-19 15:51:16', '2018-09-19 15:51:16', '', 'FirstTake-2-1920_1956', '', 'inherit', 'open', 'closed', '', 'firsttake-2-1920_1956', '', '', '2018-09-19 15:51:16', '2018-09-19 15:51:16', '', 0, 'http://cbx.cappendev.com/app/uploads/2018/09/FirstTake-2-1920_1956.jpg', 0, 'attachment', 'image/jpeg', 0),
(820, 2, '2018-09-19 15:51:49', '2018-09-19 15:51:49', '', 'Maranatha-2-1920_1956', '', 'inherit', 'open', 'closed', '', 'maranatha-2-1920_1956', '', '', '2018-09-19 15:51:49', '2018-09-19 15:51:49', '', 0, 'http://cbx.cappendev.com/app/uploads/2018/09/Maranatha-2-1920_1956.jpg', 0, 'attachment', 'image/jpeg', 0),
(821, 2, '2018-09-19 15:52:45', '2018-09-19 15:52:45', '', 'Pillsbury-2-1920_1956', '', 'inherit', 'open', 'closed', '', 'pillsbury-2-1920_1956', '', '', '2018-09-19 15:52:45', '2018-09-19 15:52:45', '', 0, 'http://cbx.cappendev.com/app/uploads/2018/09/Pillsbury-2-1920_1956.jpg', 0, 'attachment', 'image/jpeg', 0),
(822, 2, '2018-09-19 15:52:55', '2018-09-19 15:52:55', '', 'Terra-2-1920_1956', '', 'inherit', 'open', 'closed', '', 'terra-2-1920_1956', '', '', '2018-09-19 15:52:55', '2018-09-19 15:52:55', '', 0, 'http://cbx.cappendev.com/app/uploads/2018/09/Terra-2-1920_1956.jpg', 0, 'attachment', 'image/jpeg', 0),
(823, 2, '2018-09-19 15:55:42', '2018-09-19 15:55:42', '', 'Spreading<br> the love', '', 'inherit', 'closed', 'closed', '', '45-revision-v1', '', '', '2018-09-19 15:55:42', '2018-09-19 15:55:42', '', 45, 'http://cbx.cappendev.com/45-revision-v1', 0, 'revision', '', 0),
(824, 2, '2018-09-19 15:56:08', '2018-09-19 15:56:08', '', 'Here comes the sun,<br> little darlin\'', '', 'inherit', 'closed', 'closed', '', '39-revision-v1', '', '', '2018-09-19 15:56:08', '2018-09-19 15:56:08', '', 39, 'http://cbx.cappendev.com/39-revision-v1', 0, 'revision', '', 0),
(825, 2, '2018-09-19 15:58:23', '2018-09-19 15:58:23', '', 'From Baking<br> to Making', '', 'inherit', 'closed', 'closed', '', '41-revision-v1', '', '', '2018-09-19 15:58:23', '2018-09-19 15:58:23', '', 41, 'http://cbx.cappendev.com/41-revision-v1', 0, 'revision', '', 0),
(826, 2, '2018-09-19 15:59:19', '2018-09-19 15:59:19', '', 'Distinctive<br> by Nature', '', 'inherit', 'closed', 'closed', '', '31-revision-v1', '', '', '2018-09-19 15:59:19', '2018-09-19 15:59:19', '', 31, 'http://cbx.cappendev.com/31-revision-v1', 0, 'revision', '', 0),
(827, 2, '2018-09-19 16:00:00', '2018-09-19 16:00:00', '', 'Design that’s good<br> for your health', '', 'inherit', 'closed', 'closed', '', '326-revision-v1', '', '', '2018-09-19 16:00:00', '2018-09-19 16:00:00', '', 326, 'http://cbx.cappendev.com/326-revision-v1', 0, 'revision', '', 0),
(828, 1, '2018-09-19 20:07:36', '2018-09-19 20:07:36', '', 'From simply cereal<br> to simple wellness', '', 'inherit', 'closed', 'closed', '', '60-revision-v1', '', '', '2018-09-19 20:07:36', '2018-09-19 20:07:36', '', 60, 'http://cbx.cappendev.com/60-revision-v1', 0, 'revision', '', 0),
(829, 1, '2010-01-27 15:34:50', '2010-01-27 15:34:50', '<p style=\"text-align: justify;\"></p><p style=\"text-align: justify;\"></p>\n<img class=\"size-full wp-image-593\" title=\"LaurenL_blog_thumb_nb\" src=\"/wp-content/uploads/2010/01/LaurenL_blog_thumb_nb1-e1271782659529.jpg\" alt=\"By Lauren L.\" width=\"40\" height=\"40\" /> By Lauren L.\n\n<img class=\"size-full wp-image-226\" title=\"Blog_LaurenL_Google_pict\" src=\"/wp-content/uploads/2010/03/Blog_LaurenL_Google_pict.jpg\" alt=\"\" width=\"500\" height=\"272\" />\n<p style=\"text-align: justify;\">Bravo, Google. While I have always admired Google for their innovation and ability to simplify the complex, I am even more enamored with the brand now that they have done what very few other brands have done. They have demonstrated the confidence and guts to take a stand for what they believe in at the risk of losing money.</p>\n<p style=\"text-align: justify;\">As many of you may know, Google recently threatened to pull their presence out of China due to assaults from hackers to it’s computing systems and China’s attempt to “limit free speech on the Web.” NY Times, “<a href=\"http://bit.ly/ar15Wl\">Google, Citing Attack, Threatens to Exit China</a>,”  After spending years in China to become one of the top three searches in Chinese, what it stands to lose by exiting the Chinese marketplace is what their competitors want: China’s 300 million Web users and the revenue that comes with them.</p>\n<p style=\"text-align: justify;\">However, what they have already accomplished by threatening to leave China is much more valuable – they have redefined what it means to be a leader in the 21<sup>st</sup> Century:</p>\n<p style=\"text-align: justify;\">1. Honest: By taking a stand for human rights, they are being true to their company’s official motto, “Don’t be evil.”</p>\n<p style=\"text-align: justify;\">2. Inspirational: By showing the world that they’re willing to forgo profits for ethics, they are doing what many of us wish we could do, but often do not – NOT SELL OUT. They have the confidence and guts to stay true themselves.</p>\n<p style=\"text-align: justify;\">3. Innovative: Their bold move has changed the game. A leader is no longer responsible for just creating profits for shareholders. A leader must now take ownership of their actions and the consequent causes and effects their actions have around the world.</p>\n<p style=\"text-align: justify;\">In my mind there is now Google, and everyone else. In our increasingly complex and connected global society, consumers have more choice than ever and are voting with their dollars. While some organizations have gotten away with wishy-washy policies and talking out of both sides of their mouths, I think Google’s recent actions not only send a message to China, they send a message to corporations and consumers. Take a stand. Practice what you preach. Own your actions.</p>\n<p style=\"text-align: justify;\">Go Google Go!</p>', 'Go Google Go!', 'Google grows a pair;  Redefining leadership; There’s Google, then there’s everyone else.', 'publish', 'open', 'open', '', 'go-google-go', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/go-google-go', 0, 'thinking', '', 0),
(830, 1, '2010-02-03 16:56:00', '2010-02-03 16:56:00', '<img class=\"size-full wp-image-595\" title=\"Sandra_blog_thumb_nb\" src=\"/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\" alt=\"\" width=\"40\" height=\"40\" /> By Sandra C.<p style=\"text-align: center;\"><img class=\"size-medium wp-image-228 aligncenter\" title=\"Blog_Sandra_American icon_pict\" src=\"/wp-content/uploads/2010/03/Blog_Sandra_American-icon_pict-276x300.jpg\" alt=\"\" width=\"498\" height=\"427\" /></p>\n<p style=\"text-align: left;\"></p>\n<p style=\"text-align: left;\">The company that owns the long standing Max Factor brand, Procter &amp; Gamble, is discontinuing the line in the US as of this year, signaling the death of an American icon. It doesn’t count that Max Factor is still going to be distributed globally in over 60 markets (it has a different look and feel outside the US and has for some time), it will still disappear entirely from the US market. So, for most American women, this is a sad event.</p>\n<p style=\"text-align: left;\">Max Factor has been around since the beginning of Hollywood, and up until the brand’s relaunch in 2005, it conveyed aspects of that legendary Hollywood glamour in its marketing efforts. As a result, it gained nostalgia with a heritage that other makeup brands would love to have. Its extermination, for many consumers, it is like experiencing the death of a Hollywood legend. In fact, many women who feel upset are not even current Max Factor consumers.</p>\n<p style=\"text-align: left;\">So the question remains, when a brand dies with such a strong equity, should it be buried and forgotten, or resuscitated? Should P&amp;G hold on to the name and not allow anyone else to bring the brand back to life? I don’t think so.</p>\n<p style=\"text-align: left;\">There are many women who are disappointed (just read posts on blogs and you’ll see: <a href=\"http://bit.ly/9NCVFF\">Bellasugar.com</a> and <a href=\"http://bit.ly/628xdU\">Confessions of a Mommy Makeup Addict</a> and if there was a way to distribute this brand through channels that are open to the brand, it could make money. Perhaps it could be repositioned and repackaged as a higher end brand and made exclusive? Even though this may not be possible at the moment due to ownership rights, a strong brand equity, which is so hard to build, is more than enough reason to think of new ways to keep the brand alive and find new avenues to capitalize on its recognition.</p>', 'Death of An American Icon', '', 'publish', 'open', 'open', '', 'death-of-an-american-icon', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/death-of-an-american-icon', 0, 'thinking', '', 0),
(831, 1, '2010-02-10 17:20:21', '2010-02-10 17:20:21', '<img class=\"size-full wp-image-647\" title=\"Gregg_blog_thumb_nb\" src=\"/wp-content/uploads/2010/02/Gregg_blog_thumb_nb-e1271796602237.jpg\" alt=\"\" width=\"40\" height=\"40\" /> By Gregg L.\n<img class=\"size-full wp-image-313\" title=\"Health Matter\" src=\"/wp-content/uploads/2010/02/Health_matters_logo1.jpg\" alt=\"\" width=\"442\" height=\"210\" />\n\nDear President Obama:\n\nDespite the daily media hand-wringing and furor over your Administration’s ambitious attempt to overhaul the American health care system, one of the most significant obstacles you and your Ivy League All-Star Cabinet face has gone unnoticed: you don’t have a <em>cool name</em> for your plan.\n\nHow excited can one possibly get about something called “The Obama Plan” that features something called “The Public Option?”  The name doesn’t brim with galvanizing energy; it’s so vague that detractors are simply distorting the meaning of both ‘Public’ (likening it to Stalin-era communism) and ‘Option’ (taking what obviously means ‘a voluntary choice’ and implying that the government will force their will upon the people).\n\nBranding consultants know the crucial importance of a unique and differentiating name for consumer products in all categories. Selling a sweeping political initiative to Congress and ultimately to a 300+ million strong nation should not be treated any differently.\n\nSo Mr. President, allow me a little friendly counsel on behalf of the branding community if I may.\n\nThe health care reform proposal needs a great nickname.<!--more-->\n\nNot convinced?  Take a lesson from the history books.  The American political landscape is rife with notable popular names for Congressional Acts, bills, laws and presidential initiatives. Some of these were blessed with killer nicknames that overshadowed their <em>official</em> name, and became part of the American cultural vocabulary and DNA, i.e. Prohibition, Medicare and Social Security.\n\nHistory shows that while a catchy name won’t necessarily get a bill passed, it nevertheless gives you a pretty good head start (see there’s one! Lyndon Johnson started the Headstart program for low-income families in 1965).\n\nIn 1983, the Great Communicator, Ronald Reagan, actually got smart people, big time scholars and scientists to consider, for a little while at least, the feasibility of a Strategic Defense Initiative. The plan in its first iteration called for the deployment<em> </em>of a<em> </em>curtain of x-ray lasers powered by nuclear explosives launched into space. From <em>submarines.</em>\n\nIt became widely known and ridiculed as ‘Star Wars.’ Since it was a fantasy, Star Wars is not really the kind of name you want attached to a multi-billion dollar military program.\n\nGeorge W. Bush had better luck. Just look at <em>No Child Left Behind</em>. Now that’s a name! Even better than a name, that’s a call to action. Its official name was ‘<em>An act to close the achievement gap with accountability, flexibility, and choice, so that no child is left behind</em>’ but it’s the last bit people remembered and could relate to. And did they ever. Congress increased its funding to nearly 25 billion dollars.\n\nAnd he didn’t stop there. W’s administration was brazenly acronym-happy: passing the PROTECT (<strong><em>P</em></strong><em>rosecutorial <strong>R</strong>emedies and <strong>O</strong>ther <strong>T</strong>ools to end the <strong>E</strong>xploitation of <strong>C</strong>hildren <strong>T</strong>oday</em>) Act, the CAN-SPAM (<strong><em>C</em></strong><em>ontrolling the <strong>A</strong>ssault of <strong>N</strong>on-<strong>S</strong>olicited <strong>P</strong>ornography <strong>A</strong>nd <strong>M</strong>arketing</em>) Act, and in perhaps the greatest illustration of just how far you can go if you have a catchy nickname/acronym, passing the USA PATRIOT Act of 2001. The Patriot Act stands for <strong><em>U</em></strong><em>niting and <strong>S</strong>trengthening <strong>A</strong>merica by <strong>P</strong>roviding <strong>A</strong>ppropriate <strong>T</strong>ools <strong>R</strong>equired to <strong>I</strong>ntercept and <strong>O</strong>bstruct <strong>T</strong>errorism</em>.\n\nI have no doubt you have talented people on your staff that are more than capable of coming up with a great name for your health care reform bill.  But, Mr. President, may we submit the following options for your consideration?\n\nThe “Health Matters Act.” It\'s crisp and sounds powerful, as in \"health matters, damn it!\" and \"Let\'s deal with our health matters, people\".\n\nOr what about: \"Healthy America Act.\" This implies that Americans have health coverage – not only that, they’re healthy. If Americans are healthy, then America as a whole will be healthy -- a healthy workforce breeds a healthy economy.\n\nIf those don’t work, we’re working on a few that would work as acronyms now.\n\nSincerely,', 'Letter to the President,', '', 'publish', 'open', 'open', '', 'letter-to-the-president', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/letter-to-the-president', 0, 'thinking', '', 0),
(832, 1, '2010-02-17 10:23:39', '2010-02-17 10:23:39', '<p style=\"text-align: left;\"><img class=\"size-full wp-image-652\" title=\"LaurenKo_blog\" src=\"/wp-content/uploads/2010/02/LaurenKo_blog-e1271796814589.jpg\" alt=\"\" width=\"40\" height=\"40\" /> By Lauren K.</p><p style=\"text-align: left;\"><img class=\"size-large wp-image-73  aligncenter\" title=\"Blog_Lauren K_Bright Start_edit\" src=\"/wp-content/uploads/2010/02/Blog_Lauren-K_Bright-Start_edit-754x1024.jpg\" alt=\"\" width=\"500\" height=\"678\" /></p>\nIn 2010 consumers have an enormous amount of brand awareness, and are looking on some level for an emotional connection. Last year we saw many brands eliminating the clutter in visuals and messaging. Now, it’s time to get consumers excited when they least expect it in a time where people are working more than ever and yearn for human connection.\n\n<strong>Brightly colored graphics, patterns and icons.</strong> Happy, playful patterns in unexpected places like the above kate spade store interior or a coffee cup stealing cues from interior design. Bright, pop colors are embraced but always with a sense of balance to maintain maturity and avoid a circus effect.\n\n<strong>Easy to handle, slimmer, greener structures.</strong> Consumers are looking for simple structural solutions that can make their experience unique, whether it’s convenience driven or something more indulgent that draws them in. Method kicks of 2010 with a ground breaking laundry detergent. It’s greener, concentrated and has a squirt bottle design that eliminates the messy drip from the bottle. They took the ever so boring experience of doing laundry and introduced something that solved multiple problems. Who wouldn’t be excited about that?\n\n<strong>Removable and minimal branding</strong> continues to be a positive for consumers seeking discretion and trust. Removable sleeves (like Cleangenuity above), belly bands, stickers, tags, and embossing are just around the corner.\n\n<strong>Tiring to inspiring Private Labels.</strong> Target’s re-invented value brand “up &amp;up” clearly marks every package with a large color coded bold arrow icon paired with a sometimes clever product photograph. It brings vibrancy to the shelf and also helps target shoppers shop smarter, quicker and most importantly makes consumers feel good about purchasing a value brand.', 'Adios to 2009, Say hello to a bright start!', '', 'publish', 'open', 'open', '', 'adios-to-2009-say-hello-to-a-bright-start', '', '', '2018-09-24 19:23:36', '2018-09-24 19:23:36', '', 0, 'http://cbx.cappendev.com/thinking/16/adios-to-2009-say-hello-to-a-bright-start', 0, 'thinking', '', 0),
(833, 1, '2010-02-24 15:26:05', '2010-02-24 15:26:05', '<p style=\"text-align: left;\"><img class=\"size-full wp-image-654\" title=\"Ty_blog_thumb_nb\" src=\"/wp-content/uploads/2010/02/Ty_blog_thumb_nb-e1271796922229.jpg\" alt=\"\" width=\"40\" height=\"40\" /> By Ty T.</p><p style=\"text-align: center;\"><img class=\"size-full wp-image-330\" title=\"Liquid Nitrogen Capirihna\" src=\"/wp-content/uploads/2010/03/caipi.jpg\" alt=\"\" width=\"500\" height=\"358\" /></p>\nWhen is the last time a brand made you talk and talk and keep talking? <a title=\"The Bazaar.com\" href=\"http://thebazaar.com\">Bazaar</a>, Los Angeles?, part of Jose Andres\' collection of restaurants just may be the most experiential meal I\'ve consumed in my life - and I\'ve been talking about it!  From the moment you walk into the restaurant, you feel like you\'ve stepped into an Alice in Wonderland novel.  Thanks to Philippe Starck\'s design of very eclectic pieces mixed in with pieces of art with Moss tchochkies being sold, you feel as though you\'ve literally stepped into a bazaar....but that\'s just the beginning!  Do you ever walk into a restroom in a lounge or restaurant and think, \"I need to take pictures of this awesome restroom\"?  I did!\n\nSo besides the entire ambience, the main character in this story is the food.  The food quite certainly will keep your attention and keep you engaged from beginning to end.  The menu at Bazaar is split into two different sections - <em>Traditional Tapas </em>and <em>Modern Tapas</em>.  The traditional tapas is very much like you would see at any tapas style restaurant, although the flavors and forms seem to be a bit more cutting edge.  The modern tapas, however, blew me away!<!--more-->\n\nBy taking everyday ingredients, deconstructing them and then reconstructing them, Jose Andres creates an experience in your mouth like you\'ve never had before. Once dinner was concluded, they whisked me away to another location in the restaurant for their desserts.  Sitting on the steel silver sofa with a mirrored coffee table in front of me, I couldn\'t decide what to have since everything looked amazing.  The apothecary jars were filled with different types of cookies, chocolates and madelines.\n\nLight pink tile reminiscent of old Hollywood reflected the lights from the chandeliers.  They started me off with dark chocolate pop rocks - which I\'ve had before, but none this good.  He then brought out the piece de la resistance - the Nitro Coconut Floating Island.  Imagine passion fruit, coconut and vanilla formed into an island/cloud shape with nitrogen.\n\nMr. Andres has created a dining experience that will have me talking for a long time to come.  It\'s a winning combination for a brand to engage a consumer through an experience like this and have that consumer talk about it for months to come.  So as a food company, how can you take the familiar and put a new twist on it to engage your consumer?  How can you take what is common and make it uncommon to help differentiate from the competition?', 'Bazaar or Bizarre?', '', 'publish', 'open', 'open', '', 'bazaar', '', '', '2018-09-24 19:23:36', '2018-09-24 19:23:36', '', 0, 'http://cbx.cappendev.com/thinking/16/bazaar', 0, 'thinking', '', 0),
(834, 1, '2010-03-17 10:10:21', '2010-03-17 10:10:21', '<img class=\"size-full wp-image-672\" title=\"JasonH_Blog_Thumb_nb\" src=\"/wp-content/uploads/2010/03/JasonH_Blog_Thumb_nb1-e1271797755263.jpg\" alt=\"\" width=\"40\" height=\"40\" /> By Jason H.<p style=\"text-align: center;\"></p>\n<p style=\"text-align: center;\"><strong><img class=\"size-full wp-image-328\" title=\"perfume-spray2\" src=\"/wp-content/uploads/2010/03/perfume-spray2.jpg\" alt=\"\" width=\"500\" height=\"350\" />\n</strong></p>\nWe all know that scents mean big money these days. I mean, Diddy has one. Reese has one. Even Paris has one. Yes--<em>that</em> Paris.\n\nPersonally, I’m not big on cologne, but I’m fascinated by the way fragrance is now being used in retail shopping environments. What I’ve found is that, while many chains resist the urge to pump scent into their stores, those that have done so--Hollister, McDonald’s and IKEA come to mind--take one of two tactics when doing so: either subtly, almost subliminally, or an over-the-top assault.\n\nAnyone who has ever shopped at certain high-end department stores knows what I mean by “assault”: It’s an almost-polite way to describe the cacophony of perfume spritzes that awaits you the second you step anywhere near their main floor cosmetics-fragrance departments. Tween retailer Hollister, a division of Abercrombie &amp; Fitch, takes a similar approach: They spray their trademark scent, SoCal--which epitomizes the Southern California surfer lifestyle that is at the heart of the store’s brand--on everything from the clothing to the salespeople. And apparently it’s working: SoCal, one of six fragrances that the store offers, has made such a splash with Hollister fans that one can find posts online such as, “What is the fragrance that Hollister sprays on the clothes and where can I buy it?” and “What is the best Hollister fragrance?”<!--more-->\n\nVictoria’s Secret is another retailer that uses scent to its advantage; the seduction narrative that plays out in its stores, on its fashion runway and across the pages of its catalogs makes the brand a perfect candidate to sell sex through fragrance. Likewise, one can’t walk into a Yankee Candle without suffering from a crazy case of olfactory overload, with the Spiced Pumpkin, Pineapple Cilantro and Beach Vacation candles (to name a few of the chain’s 100-plus scents) waging all-out war on one another. While this kaleidoscopic approach to scent might verge on the overwhelming, Yankee Candle is doing something very right: It was acquired by a private equity group for $1.7 billion in 2007.\n\nThen there are those who opt to use scent somewhat subtly, adhering to the “If you’re having an open house, bake a cake to make your home smell good” philosophy. McDonald’s--not a brand I necessarily equate with being subtle--uses this approach, without your even knowing it. Renowned for  amazing french fries, the scent of which just filled my nostrils simply by typing the words on my computer screen, McDonald’s has somehow managed to amp up the scent on this bestselling product. I’d be surprised if anyone would <em>not</em> want to buy a bag of those tasty morsels after getting one whiff of their aroma. “The sense of smell is the only one that cannot be shut down for an extended period of time,” notes the Scarsdale, N.Y.-based Scent Marketing Institute. “It also connects to the limbic system, the brain’s center for emotions and decision-making.” In other words, you can tune out McDonald’s TV ads, but not the smell of those fries.\n\nLikewise, IKEA has seemingly taken ownership of the cinnamon roll, which may be news to Cinnabon. I recently noticed that, as you move through  an IKEA store, the subtle scent of dough and cinnamon gets stronger and stronger until, lo and behold, you’re at the checkout counter face-to-face with a cafe featuring these fresh-baked treats. Is there something inherently Swedish about the cinnamon roll? Not really, but it is just the right indulgent treat to take your mind off the fact that you’ve spent hours looking for the perfect Lack shelf.\n\nAnd as you peruse the thousands of books at your local Barnes &amp; Noble, do you find yourself wanting that perfect cup of Joe? That’s no coincidence: tucking Starbucks cafes within America’s #1 bookstore has positive effects for both brands, as the decadent smell of coffee undoubtedly makes people want to dig into the latest <em>New York Times</em> bestseller while enjoying a vente latte.\n\nScent pairings such as these lead me to wonder why even more retailers haven’t aligned themselves with obvious (and advantageous) scents. Wouldn’t kids <em>and</em> their parents want to visit Toys R Us every afternoon if they offered, say, fresh-baked cookies? Lovers of the great outdoors could take a mini-vacation at a pine tree-scented L.L. Bean store, while water babies could kick back for a few hours at their closest, coconut-scented Tommy Bahama. These aromas would put customers in such good moods that they’d undoubtedly want to stay awhile…and spend. Sure, it’s a risky proposition, and some may run screaming for the doors, but I truly believe that by aligning your retail environment with a fragrance that is relevant and on-brand, companies can make big dollars out of the right scents.\n\n<em><strong>\n</strong></em>', 'Scent-sational', '', 'publish', 'open', 'open', '', 'scent-sational-branding-retailers-hook', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/scent-sational-branding-retailers-hook', 0, 'thinking', '', 0);
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(835, 1, '2010-03-19 19:10:55', '2010-03-19 19:10:55', '<object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"350\" codebase=\"http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0\"><param name=\"src\" value=\"http://www.youtube.com/v/QilC34W39xE\" /><embed type=\"application/x-shockwave-flash\" width=\"425\" height=\"350\" src=\"http://www.youtube.com/v/QilC34W39xE\"></embed></object>', 'Brand That!', '', 'publish', 'open', 'open', '', 'brand-that', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/brand-that', 0, 'thinking', '', 0),
(836, 1, '2010-03-03 19:52:49', '2010-03-03 19:52:49', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/03/lucienv2.jpg\"><img class=\"size-full wp-image-727\" title=\"lucienv2\" src=\"/wp-content/uploads/2010/03/lucienv2.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Lucien E.<p style=\"text-align: center;\"><img class=\"size-full wp-image-229\" title=\"jamba_juice-1\" src=\"/wp-content/uploads/2010/03/jamba_juice-1.jpg\" alt=\"\" width=\"260\" height=\"200\" /></p>\nI remember Jamba Juice from when I used to go to school in San Francisco back in the 90s. It was very popular right away with the early adopters, college kids and health/organic-obsessed denizens (the Granola Guerilla I called them) of the Bay Area; I’m going to guess because its colorfully irreverent identity – the word Jamba itself is based on the vaguely celebratory word Jama, common in many West African languages -- and the heavily touted purity of its ingredients. Hey, it worked for Ben &amp; Jerry’s. The company – originally named Juice Club -- was created by 3 students at Cal Poly in San Luis Obispo, a sleepy (read ‘total stoner’) town halfway between San Francisco and LA, a town most famous perhaps for being the birthplace of interplanetary heartthrob Zac Efron and the one-time home of Jack Kerouac (While his seminal novel ‘On the Road’ is often cited as the quintessential American road trip story, most people don’t know he was 100% Québecois! The ‘Jack’ throws everyone off. His real name was ‘Jean-Louis’).\n\nNow a New York Stock Exchange listed, 742 location, 9000+ employee corporation with revenues in the hundreds of millions of dollars, Jamba Juice is probably the leading brand in the quick-serve fruit and vegetable market, but a brand that has seen its position as a dynamic modern consumer preferred option decline significantly in the past few years. This situation, untenable for a publicly traded company of course, has led the company to introduce a whole portfolio of new product offerings, notably non-juice/smoothie solid food(!) offerings,  in an ongoing effort to substantiate its desired position as a healthy, anytime, wholesome, fun destination experience for the entire family.\n\nThere are a handful of locations in New York (21 to be exact, the very first one -- which made its bow in February of 2004 -- located under the escalators inside the always jam-packed Whole Foods at Columbus Circle) and considering the fact that I have not patronized a Jamba Juice in multiple years, I decided to spend a week diligently going to one, in order to see for myself just what this expanded version of Jamba Juice was all about.\n\n<span style=\"color: #ff6600;\"><em>Have you got a Jamba story to tell? Please share them with us by posting a comment.</em></span>\n\n<em> </em>', 'My week with Jamba', '', 'publish', 'open', 'open', '', 'my-week-with-jamba', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/my-week-with-jamba', 0, 'thinking', '', 0),
(837, 1, '2010-03-04 12:55:07', '2010-03-04 12:55:07', '<p style=\"text-align: left;\"><a href=\"http://cbxblog.com/wp-content/uploads/2010/03/lucienv2.jpg\"><img class=\"size-full wp-image-727\" title=\"lucienv2\" src=\"/wp-content/uploads/2010/03/lucienv2.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Lucien E.</p><p style=\"text-align: center;\"><img class=\"size-full wp-image-254\" title=\"JambaMenu\" src=\"/wp-content/uploads/2010/03/JambaMenu.jpg\" alt=\"\" width=\"450\" height=\"121\" /></p>\nWell, I certainly didn’t expect this. There is a line out the door.\n\nI can tell upon approach that the store is quite small in size but there are about 10 people waiting outside? on the street? for Jamba Juice? It’s 52 degrees right now! I’m a little taken aback. This particular location is right in the heart of white collar Midtown Manhattan, so everywhere you look guys in drab poorly fitting suits and women in unimaginative careerwear are flitting about with impressive speed and steely resolve. We are squarely within the confines of the lunch hour. So this quantity, this surfeit of people might be a little deceptive. I make a note to come back later in the afternoon.\n\nAfter a few minutes, I finally make it inside the door and take in the Jamba Juice story in all its finery. First impressions: not impressed. Orange is the base color for everything, but it’s the shade of orange you’re more likely to see in a penitentiary, on actual prisoners. The guts of the operation i.e. the juicers and raw materials, as well as the cleaning supplies are out in the open for everyone to see. It is cramped in here. And it is loud. The juicers are going at aircraft carrier volume. The staff are moving at a mildly frenzied pace.\n\nThere are, suprisingly, more men than women in line currently. 2 to 1 ratio at least. The menu is, well. vast. And very confusingly laid out. It’s an elaborate task trying to pick out individual items from the board, I order a ‘Pomegranate Pick-me-up.’ Mostly because its the longest flavor name in the ‘Jamba Classics’ section and stands out the most. I don’t even like Pomegranate. I get to add a ‘boost’ to my chosen smoothie. The free ones are pretty standard: calcium, daily vitamin, immunity, energy. The ones that warrant a 50 cent premium include the decidely virile ‘weight burner’  and ‘3G Charger’ super boost. I choose the ‘Heart Happy’ boost, because really who wants an unhappy heart? Unlucky-in-love Jennifer Aniston should add ‘Heart Happy’ boosts in everything she eats. It really couldn’t hurt.\n\nAs I walk out I notice the line outside has gotten bigger. The smoothie is pretty good.\n\n<span style=\"color: #ff6600;\"><em>Have you got a Jamba story to tell? Please share them with us by posting a comment.</em></span>\n\n<ins datetime=\"2010-03-23T18:59:15+00:00\"></ins>', 'Jamba Juice 1st Day', '', 'publish', 'open', 'open', '', 'jamba-juice-location-599-lexington-avenue-at-53rd-street', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/jamba-juice-location-599-lexington-avenue-at-53rd-street', 0, 'thinking', '', 0),
(838, 1, '2010-03-05 16:07:21', '2010-03-05 16:07:21', '<p style=\"text-align: left;\"><a href=\"http://cbxblog.com/wp-content/uploads/2010/03/lucienv2.jpg\"><img class=\"size-full wp-image-727\" title=\"lucienv2\" src=\"/wp-content/uploads/2010/03/lucienv2.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Lucien E.</p><p style=\"text-align: center;\"><img class=\"size-full wp-image-324\" title=\"Jamba_Razzmatazz2\" src=\"/wp-content/uploads/2010/03/Jamba_Razzmatazz.jpg\" alt=\"\" width=\"500\" height=\"350\" /></p>\nThere are only two customers in front of me this afternoon. One of them is a personal trainer type. You can always tell by the bald head and the fancy sneakers. And the t-shirt that says ‘trainer’ on it. This particular gentleman even had a Jamba loyalty card.\n\nSince its not so busy at this hour, I have time to really study the menu. And it...it is just too much. There’s too much stuff on there. The Jamba Juice menu as it stands today a RIOT of words and rubrics and product descriptions and flavors and calorie information and promotional deals and fonts. Unless you have a regular smoothie you always get, you are guaranteed to spend a solid 3-4 minutes taking in all this in order to having the slightest hope of making an informed and deliciously refreshing decision. The staff while unfailingly polite are not particularly fluent in the Jamba Juice vocabulary either i.e. ‘Hi. Can you tell me what’s in a Razzmatazz?’ “Um...not...sure let me ask a manager.”\n\nI’ve fallen prey to the post-lunch but not quite quitting-time doldrums and am definitely in the mood for a pick me up. I notice an item under the ‘Creamy Treats’ section of the menu called ‘Matcha Green Tea Blast’. I notice specifically that this item promises an avalance of antioxidants and more a-propos, 75mg of straight caffeine! (a can of RedBull has 80mg). This is perfect. I might just levitate back to my office after that. While waiting for my order I notice a prominent display of MightyLeaf brand tea products available for purchase.\n\nGet my order, take a sip and as I walk out, fully expecting to be blasting off any moment, I quickly realize I am not terribly pleased with the flavor profile. It’s the soy milk. I am the picture of vexation.\n\n<span style=\"color: #ff6600;\"><em>Have you got a Jamba story to tell? Please share them with us by posting a comment.</em></span>', 'Jamba Juice 2nd Day', '', 'publish', 'open', 'open', '', 'jamba-juice-location-599-lexington-avenue-at-53rd-street-2', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/jamba-juice-location-599-lexington-avenue-at-53rd-street-2', 0, 'thinking', '', 0),
(839, 1, '2010-03-06 11:57:13', '2010-03-06 11:57:13', '<p style=\"text-align: left;\"><a href=\"http://cbxblog.com/wp-content/uploads/2010/03/lucienv2.jpg\"><img class=\"size-full wp-image-727\" title=\"lucienv2\" src=\"/wp-content/uploads/2010/03/lucienv2.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Lucien E.</p><p style=\"text-align: center;\"><img class=\"size-full wp-image-337 aligncenter\" title=\"Jamba_Oatmeal\" src=\"/wp-content/uploads/2010/03/Untitled-1.jpg\" alt=\"\" width=\"544\" height=\"305\" /></p>\nI’m switching it up today. Headed down to Bryant Park to see if the Jamba consumer demographics change depending on location.\n\nBryant Park is of course right across from the terrifying Condé Nast building, home of the skinniest, blondest and highest-heeled ladies on Earth. Would any of them dare show their expensively dewey faces in a Jamba Juice? The answer is no. No, they wouldn’t. At least not today. There are lots of tourists in this location. I discern several different languages being spoken. And even though I cannot understand what most of their speakers are saying, the body language betrays an unmistakable befuddlement: “Was ist die Coldbuster??” That notwithstanding, they are doing brisk business here. Brisk.\n\nI try the steel-cut Blueberry/Blackberry oatmeal with the brown sugar crumble. It’s not bad, but again with the soy milk? Ah, it’s not bad though.\nGood sized portion for the money. And more filling than you would expect. I didn’t feel hungry for the next several hours.\n\n<span style=\"color: #ff6600;\"><em>Have you got a Jamba story to tell? Please share them with us by posting a comment.</em></span>', 'Jamba Juice 3rd Day', '', 'publish', 'open', 'open', '', 'jamba-juice-location-9-west-42nd-street-at-bryant-park', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/jamba-juice-location-9-west-42nd-street-at-bryant-park', 0, 'thinking', '', 0),
(840, 1, '2010-03-07 13:23:15', '2010-03-07 13:23:15', '<p style=\"text-align: left;\"><a href=\"http://cbxblog.com/wp-content/uploads/2010/03/lucienv2.jpg\"><img class=\"size-full wp-image-727\" title=\"lucienv2\" src=\"/wp-content/uploads/2010/03/lucienv2.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Lucien E.</p><p style=\"text-align: center;\"><img class=\"size-full wp-image-290 aligncenter\" title=\"jamba-flatbread\" src=\"/wp-content/uploads/2010/03/jamba-juice-california-flatbread2.jpg\" alt=\"\" width=\"500\" height=\"355\" /></p>\nJamba Juice has made a big deal out of their food menu and I wanted to get involved, see if tasted good and made sense. There are pretzels, mini cakes, cookies and California Flatbreads®. All pretty standard except for the latter which i quickly decided to try my luck with.\n\nThe serving box for the Flatbreads is tiny. The size of a CD. Maybe. And at $4 a pop, it begged many questions, the main one being “Are you kidding?”\nThese flatbreads are laden with fanciness however. In fact, each of the 4 flatbreads features no less than 5 different ingredients, ranging from diced artichoke hearts (in the Tomo Artichoko) to smokehouse roasted corn (in the Smokehouse Chicken) to Mediterranean-style grilled zucchini (in the inexcusably named MediterraneYUM). I asked one of the staff members what exactly made these flatbreads ‘Californian’ and was met with smile and a delightfully candid: “Sir, I have no idea...I-I’ve never been to California.”\n\nI got the MediterraneYUM primarily because I was appalled by the name and wanted to tear into it vengefully, as well as an Apple Cinnamon pretzel. A quick spin in the heating contraption thingy behind the register and $6 later, off I went. There is no seating at all in this Jamba Juice by the way. And it is empty a little after 5pm and they’re open until 7pm. Business must taper off significantly after lunchtime.\n\nThe Apple Cinnamon pretzel is nice and soft, not a ton of flavor but its decent. The California Flatbreads is, alas, betrayal personified. You will eat the thing in no more than 3 bites! All the toppings are mashed together in a paste/spread type consistency. I didn’t mind the taste, it was better than I expected actually, but the portion to price ratio is nothing short of extortionist.\n\n<em><strong>\n</strong></em>\n\n<span style=\"color: #ff6600;\"><em>Have you got a Jamba story to tell? Please share them with us by posting a comment.</em></span>', 'Jamba Juice 4th Day', '', 'publish', 'open', 'open', '', 'jamba-juice-location-599-lexington-avenue-at-53rd-street-3', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/jamba-juice-location-599-lexington-avenue-at-53rd-street-3', 0, 'thinking', '', 0),
(841, 1, '2010-03-08 19:59:21', '2010-03-08 19:59:21', '<p style=\"text-align: left;\"><a href=\"http://cbxblog.com/wp-content/uploads/2010/03/lucienv2.jpg\"><img class=\"size-full wp-image-727\" title=\"lucienv2\" src=\"/wp-content/uploads/2010/03/lucienv2.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Lucien E.</p><p style=\"text-align: center;\"><img class=\"size-full wp-image-305\" title=\"Jamba_?\" src=\"/wp-content/uploads/2010/03/Jamba-3.gif\" alt=\"\" width=\"360\" height=\"360\" /></p>\nJamba Juice uses lots of organic ingredients. This is good. Consumer continue to clamor for those. Some of their smoothie offerings are sweetened with Splenda. This is also good. They are all concentrated in a category called ‘Jamba Light.’\n\nThe wheat grass patch used to make those horrible tasting wheat grass shots is still there, and people, to my infinite consternation continue to order them (there is nothing so objectionable as a wheat grass shot, there just isn’t).\n\nAs is the 4 foot tall metal juicer, filled with mashed and discarded rinds and other matter. Its not appealing but there it is right behind the counter.\nFor a company that proclaims to be a unique ‘experience,’ this is a disappointing sight.\n\nBut overall, I enjoyed Jamba Juice Week. Despite the insipid cramped store layout, lack of seating, and ambient loudness, Jamba Juice offers good tasting, reasonably priced, healthy, filling options for lunch or a quick snack at various points throughout the day. No small feat.\n\nStill and all, their recent emphasis on the food service portion of their operations begs a supplemental question, namely “What are the implications of keeping the word ‘Juice’ in the name? The brand stands for much more than Juice now. The holding company is already called Jamba, Inc. Can a name truncation/modification, successfully performed by brands such as Fedex (from Federal Express), KFC (from Kentucky Fried Chicken) nationwide and The Hut (currently being tested in several markets by Pizza Hut) be far behind?\n\n<span style=\"color: #ff6600;\"><em>Have you got a Jamba story to tell? Please share them with us by posting a comment.</em></span>', 'Jamba Juice 5th Day', '', 'publish', 'open', 'open', '', 'jamba-juice-location-599-lexington-avenue-at-53rd-street-4', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/jamba-juice-location-599-lexington-avenue-at-53rd-street-4', 0, 'thinking', '', 0),
(842, 1, '2010-05-13 14:45:20', '2010-05-13 14:45:20', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\"><img class=\"size-full wp-image-595\" title=\"Sandra_blog_thumb_nb\" src=\"/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Sandra C.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/05/Liberty-of-London.jpg\"><img class=\"size-full wp-image-858\" title=\"Liberty of London\" src=\"/wp-content/uploads/2010/05/Liberty-of-London.jpg\" alt=\"\" width=\"500\" height=\"300\" /></a><em><span> </span></em>\n<em><span style=\"color: #a6a6a6;\">Liberty of London – latest prestige brand to be featured at Target</span></em>\n\nA good friend of mine is working on a very famous beauty brand that recently has attempted to go from selling exclusively in prestige channels to selling in the mass market.  Unfortunately, the entire product line was dropped almost immediately by a major prestige retailer and post launch, is already on promotion in a major mass retailer. Needless to say, the process still presents many risks.\n\nOn ther other hand, several premium brands have been successful going into mass: <a title=\"Loeffler Randall\" href=\"http://www.loefflerrandall.com/\">Loeffler Randall</a>, <a title=\"Proenza Schouler\" href=\"http://www.proenzaschouler.com/shop/\">Proenza Schouler</a>, and <a title=\"Simply Vera\" href=\"http://www.kohls.com/kohlsStore/landingpages/simplyveraverawang.jsp?pfx=pfx_google_roi&amp;cid=tbeverawang\">Vera Wang</a> to name a few. These brands from high-end designers are inspired by, rather than direct copies of, the designer’s original items. In some instances, the design house didn’t actually take the lead in creating the items; instead, they were designed by the retailer itself.  The benefit for retailers like <a title=\"Target\" href=\"http://www.target.com/\">Target</a> and <a title=\"Kohl\'s\" href=\"http://www.kohls.com/\">Kohl’s</a> is that designer-name products offer more flair and maintain some hints of a designer’s trademark, and therefore stand out from the pack of basic clothes and accessories normally carried.\n\nBut not all brands follow the ideal formula, and thus can suffer consequences.  <a title=\"MIchael Graves for Target\" href=\"http://www.target.com/Michael-Graves-Designers-Shopping-Directory/b?ie=UTF8&amp;node=1060502\">Michael Graves</a>, an architect and designer with a line of home goods at Target, has suffered a decline in his premium products, largely because the items offered at Target were too similar, according to some.  And shampoo brands notoriously lose their cachet when they move to mass. The disdain from the stylist community is overt.\n\nSo, can a brand that has had success in the prestige market really do well by “descending” to the mass consumer market? Yes, if it behaves more like a tease. Give the mass consumer a taste of what the real brand is like but don’t make it exactly like the prestige experience. Success lies in the balance.', 'Beauty and the Mass Market Beast', '', 'publish', 'open', 'open', '', 'beauty-and-the-mass-market-beast', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/beauty-and-the-mass-market-beast', 0, 'thinking', '', 0),
(843, 1, '2010-03-31 20:48:36', '2010-03-31 20:48:36', 'By David K.\n<img class=\"size-full wp-image-387\" title=\"hello-rewind-case5\" src=\"/wp-content/uploads/2010/03/hello-rewind-case5.jpg\" alt=\"\" width=\"501\" height=\"267\" />\n\nSo, what do you do with all of your old tees?\n\nThose bottom-drawer dwellers plagued by pilling and unseemly holes (a common alpha male strategy: pockmark as brand mark), their once bold and eye-popping college logos — “Go, Bears!” “Go Tigers!” — fading fast into a worn and de-saturated eek?\n\nThe lucky ones re-emerge as kitchen rags, Friday night pajamas, or as go-to-outfit for a Central Park run.  But most await the fate of a trailer-wide recycling vat in a musty building basement.\n\nBut here’s another idea: how about recycle <span style=\"text-decoration: underline;\">and</span> restore them for good use?\n\nHello Rewind, a newly launched social enterprise, is doing just that by taking your old treasured tees, recycling them, and restoring them to a nostalgia-chic laptop sleeve fit for a Mac.\n\nAnd their ode to “re-branding” innovation goes deeper.  They’ll funnel all proceeds into a restoration project of a different kind: the renewal of broken lives from the nearly 17,000 forced into the sex slave trade in New York City.  Trained with basic work and survival skills, many of these victims will then take an active hand in the restoring of your old shirts, and their own lives.\n\nIt’s ingenious recycling of fabric, profit, and social good.\n\nSo the next time you face the heartbreaking dilemma of junking your indispensable ‘86 Mets World Series t-shirt, ­why not keep it … for keeps?\n\nRecycle the tee, donate to a worthy cause, and go retro with purpose and conscience.\n\nIt can do a whole lotta­ good.\n\nFor more information on Hello Rewind, visit <a href=\"http://hellorewind.com\">www.hellorewind.com</a>.', 'Old Sleeves = New Sleeve', '', 'publish', 'open', 'open', '', 'hello-rewind-a-forward-thinking-enterprise', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/hello-rewind-a-forward-thinking-enterprise', 0, 'thinking', '', 0),
(844, 1, '2010-04-07 19:05:38', '2010-04-07 19:05:38', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/04/cumulus_01.jpg\"><img class=\"size-full wp-image-404\" title=\"cumulus_01\" src=\"/wp-content/uploads/2010/04/cumulus_01.jpg\" alt=\"\" width=\"500\" height=\"300\" /></a>\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/04/cumulus_01.jpg\">[poll id=\"2\"]</a>', 'Poll: Would you drink this?', '', 'publish', 'open', 'open', '', 'poll-would-you-drink-this', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/poll-would-you-drink-this', 0, 'thinking', '', 0),
(845, 1, '2018-09-24 19:23:37', '0000-00-00 00:00:00', '<object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"450\" height=\"270\" codebase=\"http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" /><param name=\"allowscriptaccess\" value=\"always\" /><param name=\"src\" value=\"http://www.youtube.com/v/5NTRvlrP2NU&amp;hl=en_US&amp;fs=1&amp;\" /><param name=\"allowfullscreen\" value=\"true\" /><embed type=\"application/x-shockwave-flash\" width=\"450\" height=\"270\" src=\"http://www.youtube.com/v/5NTRvlrP2NU&amp;hl=en_US&amp;fs=1&amp;\" allowscriptaccess=\"always\" allowfullscreen=\"true\"></embed></object>\nAgainst Tiger’s titillating descent into 21st century digital-tabloid vortex, Nike was busy hedging its bets on its iconic brand with a simply and skillfully produced 30-second spot that has set critics and pundits afire.\n\nDid Nike’s sparse video have game?  Let’s break it down:\n\na) Use of black-and-white.  Reflects and deconstructs the black and whites of classic mores, morals, and tradition.  (Public rebuke or poetic irony?)\n\nb) From Medium to Close-up.  Lures the skeptic into a gradual acceptance of global icon as sullen and fallen hero, Tiger framed dead center, no doubt.\n\nc) Voice from God (Earl Woods).  Evokes paternalism, rehashes athletic myth, and frames interior monologue as brand-to-consumer dialectic.\n\nd) Brand image.  Treats video like a tagline and punctuates it, no less, with a SWOOSH.\n\nTaken together then, Nike’s attempt at brand resuscitation assumes that today’s consumer—\n\na) Prefers to live in grays, separating the blacks and whites of private life with public persona, and later re-samples them to the whims of temperamental commodification.\n\nb) Wearies of his own outrage – likely, after 154 days! – that eventually gives way to pity and later, empathy.\n\nc) Delights in memory loss and revisionism.  Who doesn’t like a good story – especially, a father-son tale – no matter its out-of-context voiceover (lifted from a 2004 documentary, Earl Woods’ remarks were originally directed at Tiger’s mother, Kultida) or character inaccuracies.\n\nDid Nike assume rightly or wrongly?\n\nAnd how will the Tiger brand fare in the months ahead?  As case study in blind corporate blunderism or as paragon of tactical, re-branding genius?\n\nConsidering Tiger’s Augusta run ended 5 shots back of Lefty (who, in ironic twist, solidified his posture as most family-friendly brand), we’ll have to wait and see.', 'Branding Indiscretion as a Postmodern Video Spot', '', 'draft', 'open', 'open', '', '', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/?post_type=thinking&#038;p=845', 0, 'thinking', '', 0),
(846, 1, '2010-08-19 21:25:09', '2010-08-19 21:25:09', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\"><img class=\"size-full wp-image-599\" title=\"DavidW_Blog_Thumb_nb\" src=\"/wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By David W.\nI love mashed potatoes. Often, I wonder why I can\'t have them for breakfast along with my coffee and eggs. I am offered hashbrowns and homefries but never mashed potatoes? Completely unfair.\n\nAs a cultural observation, I have collected some other examples of related foods that are and aren\'t acceptable to have for breakfast. Anyone have others? Anyone besides me cook hot dogs and eggs on Saturday mornings?\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/08/1_Potatoes_1_1.jpg\"><img class=\"size-full wp-image-1273\" title=\"1_Potatoes_1_1\" src=\"/wp-content/uploads/2010/08/1_Potatoes_1_1.jpg\" alt=\"\" width=\"433\" height=\"247\" /></a>\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/08/2_Sausage_1_1.jpg\"><img class=\"size-full wp-image-1275\" title=\"2_Sausage_1_1\" src=\"/wp-content/uploads/2010/08/2_Sausage_1_1.jpg\" alt=\"\" width=\"433\" height=\"247\" /></a>\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/08/3_Syrup_1_1.jpg\"><img class=\"size-full wp-image-1277\" title=\"3_Syrup_1_1\" src=\"/wp-content/uploads/2010/08/3_Syrup_1_1.jpg\" alt=\"\" width=\"433\" height=\"247\" /></a>\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/08/4_Muffin_1_1.jpg\"><img class=\"size-full wp-image-1279\" title=\"4_Muffin_1_1\" src=\"/wp-content/uploads/2010/08/4_Muffin_1_1.jpg\" alt=\"\" width=\"433\" height=\"247\" /></a>\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/08/5_Eggs_1_1.jpg\"><img class=\"size-full wp-image-1281\" title=\"5_Eggs_1_1\" src=\"/wp-content/uploads/2010/08/5_Eggs_1_1.jpg\" alt=\"\" width=\"433\" height=\"247\" /></a>', 'Things You Can&#039;t Eat for Breakfast', '', 'publish', 'open', 'open', '', 'things-you-cant-eat-for-breakfast', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/things-you-cant-eat-for-breakfast', 0, 'thinking', '', 0),
(847, 1, '2010-08-26 19:47:11', '2010-08-26 19:47:11', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/04/Rick-Fox_blog_thumb_nb-e1271798170415.jpg\"><img class=\"size-full wp-image-676\" title=\"Rick Fox_blog_thumb_nb\" src=\"/wp-content/uploads/2010/04/Rick-Fox_blog_thumb_nb-e1271798170415.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Rick F.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/08/Beattles-RF1.jpg\"><img class=\"size-full wp-image-1293\" title=\"Beattles RF\" src=\"/wp-content/uploads/2010/08/Beattles-RF1.jpg\" alt=\"\" width=\"500\" height=\"380\" /></a>\n\nBrand names have the ability to transform everyday commodities into sought after, premium-priced luxuries. Or, they can destroy the value of an otherwise rather useful product. My recent <a href=\"../?p=1024\">posting about BP</a> tries to prove the latter.\n\nEveryone knows and loves <a href=\"http://www.youtube.com/watch?v=nT6325bmcsQ\">the Beatles</a>. If they don’t, they are lying. However, the Beatles would have been significantly less popular had their beloved drummer Ringo been relegated to his given name of Richard. Or worse, if they’d kept <a href=\"http://en.wikipedia.org/wiki/Pete_Best\">Pete Best</a> around. The Ringo brand name added significant value to the group, distinguishing the band’s image, and later, solidifying its legacy. Ringo gave the Beatles a comedic point of difference; he even wore four rings on each hand to reinforce this positioning.\n\nJUST FOR FUN: (Who can name all of the Rolling Stones? Really interesting here, guys: Mick (twice), Keith, Brian, Charlie, oh and Bill…and Ron. Real zany bunch of blokes, don’t you think?)\n\nTiger Woods, whose brand <a href=\"../?p=519\">I also touched upon</a>, owes much of his initial popularity to his name as well. When he gained traction in 1996, my 11-year-old self was enamored more with his signature “Tiger” head cover than his talent. <a href=\"http://cbxblog.com/wp-content/uploads/2010/08/Tiger-Woods-2008-Buick-Invitational.jpg\"><img class=\"size-full wp-image-1298 alignright\" title=\"Tiger Woods - 2008 Buick Invitational\" src=\"/wp-content/uploads/2010/08/Tiger-Woods-2008-Buick-Invitational.jpg\" alt=\"\" width=\"200\" height=\"180\" /></a>\n\nI will even throw my name into this discussion. Introducing myself always as “Rick Fox” has been much more memorable and differentiating than just “Rick.” A hearer’s inevitable confusion with a <a href=\"http://www.rickfox.com/\">championship basketball player</a> doesn’t hurt, either.\n\nJUST FOR FUN: (Visit <a href=\"http://www.rickfox.com/\">www.rickfox.com</a> and <a href=\"http://www.theotherrickfox.com/\">www.theotherrickfox.com</a>)\n\nOK, let’s dig a little bit deeper, still. The recent debate surrounding the “<a href=\"http://www.cbsnews.com/8301-503544_162-20014737-503544.html\">Ground Zero Mosque</a>” is more an exercise in branding than it is anything else. The proposed building is neither a Mosque nor is it at Ground Zero. It is evident that an Islamic Cultural Center built in the Financial District would push less paper than the current media-preferred nomenclature.\n\nAnother interesting example was last week’s <em>New York Times</em> article stating that <a href=\"http://www.nytimes.com/2010/08/18/sports/18gehrig.html\">Lou Gehrig probably didn’t have Lou Gehrig’s disease</a>. What? How can A.L.S. garner the same support without the association of a famous ball player’s touching story?\n\nOh, and in closing, just a friendly reminder that Madison Square Garden is nowhere near Madison Square Park.', 'John, Paul, George and … Richard? What a name can do for you!', '', 'publish', 'open', 'open', '', 'john-paul-george-and-richard-what-a-name-can-do-for-you', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/john-paul-george-and-richard-what-a-name-can-do-for-you', 0, 'thinking', '', 0),
(848, 1, '2010-09-02 16:50:22', '2010-09-02 16:50:22', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/Picture-1.png\"><img class=\"size-full wp-image-1315\" title=\"Picture 1\" src=\"/wp-content/uploads/2010/09/Picture-1-e1283374373734.png\" alt=\"\" width=\"40\" height=\"40\" /> </a>by Jennifer D.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/jdaniels2.jpg\"><img class=\"size-full wp-image-1322\" title=\"jdaniels2\" src=\"/wp-content/uploads/2010/09/jdaniels2.jpg\" alt=\"\" width=\"500\" height=\"344\" /></a>\n\nGone are the days when manufacturers simply slapped on white labels plainly dressed with a product’s name and ingredients, and called it a day. Now, with such a heavy emphasis placed on branding and design in the marketplace (particularly, branding for food and beverage), companies spend lots of time and money to have professional, eye-pleasing packages and bottles that line our grocery shelves. From dairy and granola to drinks and chocolate, product packaging today has been inevitably touched by the hand of a designer.  But what about packaging for locally produced products (and not just mass-market goods)?  Do they have more leeway and play, design-wise?  Maybe, yes.  (Local products are largely immune to chain-of-command design approvals that plague larger, more conventional brands; they also aren’t obligated to integrate a parent company’s logo on their pack!)\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/jdaniels3.jpg\"><img class=\"size-full wp-image-1328\" title=\"jdaniels3\" src=\"/wp-content/uploads/2010/09/jdaniels3.jpg\" alt=\"\" width=\"500\" height=\"344\" /></a>\n\nTake Mast Brothers Chocolate, for example. Made in Williamsburg, this handmade chocolate maker boasts a simply designed label with logo, name and flavor printed on gorgeous Italian paper. The dairy company Siggi’s, on the other hand, showcases a basic descriptor on the front of their yogurt container, complemented by a highly detailed illustration. Ronnybrook shouts “FARM!” with clean type and cow silouettes, while Kombucha Brooklyn plays not only with graphics (big kombucha drops?) but with naming systems (\"Urban Passion\"). I think some of these brands really push the envelope, considering they might not have the financial resources of larger corporations.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/jdaniels5.jpg\"><img class=\"size-full wp-image-1332\" title=\"jdaniels5\" src=\"/wp-content/uploads/2010/09/jdaniels5.jpg\" alt=\"\" width=\"500\" height=\"344\" /></a>\n\nAs a member of a neighborhood co-op that supports organic, ecologically and environmentally friendly and minimally carbon foot-printed foods whenever possible, I get to see what local really looks like. Produce aisles, here, tell shoppers exactly which state or country fruits and vegetables are coming from, and even stickers these signs with the co-op seal “LOCAL.” (What is literally “local” is not something that has been established by the USDA, but my co-op says that if a product is grown within 500 miles, it is “local”.)\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/jdaniels11.jpg\"><img class=\"size-full wp-image-1335\" title=\"jdaniels1\" src=\"/wp-content/uploads/2010/09/jdaniels11.jpg\" alt=\"\" width=\"500\" height=\"344\" /></a>\n\nI’ve continued to stick by this rule and try to shop for New York-based products that come from within 500 miles of my home in Brooklyn.\n\nSince becoming an official co-op member within the past year, I continue to see (and believe) that local is sitting pretty on the shelves these days. Not only are they nicely designed pieces but locally made. Doesn’t it feel good to support the home team?\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/jdaniels4.jpg\"><img class=\"size-full wp-image-1337\" title=\"jdaniels4\" src=\"/wp-content/uploads/2010/09/jdaniels4.jpg\" alt=\"\" width=\"500\" height=\"344\" /></a>\n\n***All photos taken by the writer (except for Bread Alone granola) on a recent trip to the busy Coop with fellow shoppers/members looking on in curiosty as a girl with an iPhone arranged and rearranged shelves to get the best shot.', 'The Home Team’s New Outfits', '', 'publish', 'open', 'open', '', 'the-home-teams-new-outfits', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/the-home-teams-new-outfits', 0, 'thinking', '', 0),
(849, 1, '2018-09-24 19:23:37', '0000-00-00 00:00:00', '<strong><a href=\"http://cbxblog.com/wp-content/uploads/2010/07/Karen-Smith-blog1-e1278536954548.jpg\"><img class=\"size-full wp-image-1125\" title=\"Karen Smith blog\" src=\"/wp-content/uploads/2010/07/Karen-Smith-blog1-e1278536954548.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> </strong>By Karen S.<strong></strong>\n\n<strong> </strong>\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/Best-Buy-copy.jpg\"><img class=\"size-full wp-image-1349\" title=\"Best Buy copy\" src=\"/wp-content/uploads/2010/09/Best-Buy-copy.jpg\" alt=\"\" width=\"500\" height=\"308\" /></a>\n\nI’m not a fan of Best Buy. My opinion has come from years of retail frustration. I find the stores difficult to navigate, the sales people either apathetic or in your face, the product selection for many categories,  so-so, and the checkout process can feel a bit like <em>Waiting for Godot</em>. The store’s only redeeming value to me is its convenient location just two blocks from my apartment, so I find myself in there from time to time, like it or not.\n\nBut recently I had an experience there that changed my perspective, and I’m now reconsidering Best Buy.\n\nA couple of months ago, my Dell laptop died (a story for another time), and I started searching for a new computer.  I did my usual e-trolling of <em>Consumer Reports</em>, <em>PC Report</em> and other consumer-reporting sites. By the time I got to CNET, I was able to narrow my selection; That’s when I noticed an option in the corner to purchase at Best Buy. The price was right, but I expected that almost anything I bought would need to be shipped. But to my pleasant surprise, among the shipping options was an offer to pick up my computer in-store. Now, I know this isn’t a new concept, but given that I believed my options would be 1) waiting several days to have a computer delivered; 2) going to Best Buy and dealing with their sales team and the register lines, this was an unexpected bonus.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/Best-Buy2.jpg\"><img class=\"size-full wp-image-1355 alignright\" title=\"Best Buy2\" src=\"/wp-content/uploads/2010/09/Best-Buy2.jpg\" alt=\"\" width=\"114\" height=\"154\" /></a> So, a couple of clicks later to confirm that the unit was available at my closest store and complete the financial transaction, I bought a new computer. A few minutes later, I got an e-mail from Best Buy, confirming that my computer was ready for pick up with all my order information. I went in to the store, found the “in-store pick up” counter, showed them my e-mail, received my computer, and was on my way in less than 10 minutes.\n\nSo here’s what I took away from all this: I don’t like the Best Buy in-store experience. But the reality is that they do have some of the products and brands that I prefer and because I’m pre-disposed to expecting a bad experience, I perceive that they don’t. However, a simple online experience, combined with a super-convenience in-store pick up, helped change my point of view; and place them squarely in the “friend” category for me.\n\n<img src=\"file:///Users/lise/Library/Caches/TemporaryItems/moz-screenshot.png\" alt=\"\" />', 'Best buys got it goin’ on-line', '', 'draft', 'open', 'open', '', '', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/?post_type=thinking&#038;p=849', 0, 'thinking', '', 0),
(850, 1, '2010-09-08 20:01:13', '2010-09-08 20:01:13', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/07/Karen-Smith-blog1-e1278536954548.jpg\"><img class=\"size-full wp-image-1125\" title=\"Karen Smith blog\" src=\"/wp-content/uploads/2010/07/Karen-Smith-blog1-e1278536954548.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Karen S.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/colman-camping.jpg\"><img class=\"size-full wp-image-1367\" title=\"colman camping\" src=\"/wp-content/uploads/2010/09/colman-camping.jpg\" alt=\"\" width=\"500\" height=\"250\" /></a>\n\nLately, I’ve been noticing a number of brands that are trying to shift themselves into a new space, twisting their identities to fit new targets, environments or occasions. Some seem more likely to succeed than others.\n\nColeman Stoves for example, a truly functional brand, is tapping into two big, but not necessarily aligned, trends – nostalgia and social networking.  They tug at consumers’ heartstrings by reminding them of good times camping with family, making connections around meals and having fun, all of which have nothing to do with video games, television or i-anything.  While I think the nostalgia piece is pretty credible for Coleman, while the social networking nod is a bit off.  (Interestingly though, the Coleman Facebook page seems cold and functional. I think that’s a miss for them.)\n\nWho doesn’t love Pop-Tarts? They’re delicious, quick, and come in great flavors.  For years, Kellogg’s marketed them as a fast breakfast, an on-the-go alternative to eggs and oatmeal. Which was fine, except it kept Pop-Tarts in a niche. Recently, though Pop-Tarts has been reinvented, tapping into what I think was probably a great insight – Pop-Tarts are FUN, any time of day! By making Pop-Tarts more of a fun treat, Kellogg’s has given the brand a new, lively personality, inviting consumers to have them any time of day, and even experiment with them with additions like ice cream. They’re keeping the image of moms and kids, but now they’re adding a whole lot of personality for the brand, too.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/Chinet.jpg\"><img class=\"size-full wp-image-1373\" title=\"Chinet\" src=\"/wp-content/uploads/2010/09/Chinet.jpg\" alt=\"\" width=\"447\" height=\"317\" /></a>\n\nPaper plates are paper plates, right? Not when they’re Chinet. Chinet takes a product with a traditionally functional point of view and turns it into a way to connect with friends and family. While competitors talk about strength and style, Chinet has been going right to the heart of the family, capturing the moments where paper plates can help us bond with others. I get it, and I like the optimistic scenarios. It’s an interesting and heartfelt twist on the category.\n\n<object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"449\" height=\"303\" codebase=\"http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" /><param name=\"allowscriptaccess\" value=\"always\" /><param name=\"src\" value=\"http://www.youtube.com/v/_wXRDSBmMH8?fs=1&amp;hl=en_US\" /><param name=\"allowfullscreen\" value=\"true\" /><embed type=\"application/x-shockwave-flash\" width=\"449\" height=\"303\" src=\"http://www.youtube.com/v/_wXRDSBmMH8?fs=1&amp;hl=en_US\" allowscriptaccess=\"always\" allowfullscreen=\"true\"></embed></object>\n\nTalbots has been a symbol of classic women’s wear for years. It’s been a solid brand with a loyal core target: the mature woman with a relatively classic (read: conservative) style. Now, thanks to a few key Michelle Obama sightings and the face of Linda Evangelista, there’s a new Talbots in town, a younger, sleeker, more chic version with a bit of sex appeal. Time will tell if this new twist on the Talbots’ image will play in Peoria.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/talbot.jpg\"><img class=\"size-full wp-image-1380\" title=\"talbot\" src=\"/wp-content/uploads/2010/09/talbot.jpg\" alt=\"\" width=\"447\" height=\"540\" /></a>\n\nBrands continue to search for that emotional sweet spot, so to speak, connecting with consumers and trying to make shoppers feel they can’t live without them. As brands shift themselves, understanding what keeps the core and draws the new is what gives the zig zag some zip!', 'The Brand Zig Zag', '', 'publish', 'open', 'open', '', 'the-brand-zig-zag', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/the-brand-zig-zag', 0, 'thinking', '', 0),
(851, 1, '2010-09-20 15:33:27', '2010-09-20 15:33:27', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/04/Christina-Papale_Blog_Thumb_nb1-e1271798258107.jpg\"><img class=\"size-full wp-image-678\" title=\"Christina Papale_Blog_Thumb_nb\" src=\"/wp-content/uploads/2010/04/Christina-Papale_Blog_Thumb_nb1-e1271798258107.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Christina P.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/trucker-blog-main-1.jpg\"><img class=\"size-full wp-image-1442\" title=\"LEVCORM10034_ww_good_sp.indd\" src=\"/wp-content/uploads/2010/09/trucker-blog-main-1.jpg\" alt=\"\" width=\"500\" height=\"295\" /></a>\n\nI’m simply fascinated by the latest Levi’s marketing work and recently stumbled (or so I think) on their mini-docu-series, advert, whatever, for Braddock, PA on IFC. Levi’s has opted to hitch their brand onto a dying town and dig into its trashy, worn authenticity to gain brand value.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/Braddock-PA-image.jpeg\"><img class=\"size-full wp-image-1430\" title=\"Braddock-PA-image\" src=\"/wp-content/uploads/2010/09/Braddock-PA-image.jpeg\" alt=\"\" width=\"499\" height=\"305\" /></a>\n\nI love it. Levi’s is providing the town (near 15% unemployment) with a million bucks and a “Ready to Work” ad campaign hoping to turn the town around. It’s the perfect commercial set featuring real, built-in tragedy with a positive spin.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/41582_123015821074560_4672_n.jpg\"><img class=\"size-full wp-image-1433 alignright\" title=\"41582_123015821074560_4672_n\" src=\"/wp-content/uploads/2010/09/41582_123015821074560_4672_n.jpg\" alt=\"\" width=\"200\" height=\"286\" /></a>\n\nI don’t know whether the brand is doing something amazing for the town or vice versa. Maybe by bringing awareness in a warped Michael Moore-ish way, and raising a blue-collar brand flag at the same time, Levi’s is serving everyone involved. Or maybe using the “ready to work” message of the town’s unemployed to sell clothing is really just brand exploitation. What I do know is that this gritty, dark and dreary effort fits perfectly with the down-to-earth, in-the-earth (as in death, like the Burroughs sounding voice-over in recent campaigns) mentality of the current Levi’s brand re-do.', 'Levi’s knocking on death’s door…in a good way', '', 'publish', 'open', 'open', '', 'levis-knocking-on-deaths-doorin-a-good-way', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/levis-knocking-on-deaths-doorin-a-good-way', 0, 'thinking', '', 0);
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(852, 1, '2010-09-24 17:36:28', '2010-09-24 17:36:28', '<ins datetime=\"2010-09-22T12:45\" cite=\"mailto:CBX\"></ins>\n<ins datetime=\"2010-09-22T11:20\" cite=\"mailto:Rachel%20Kash\"><del datetime=\"2010-09-22T13:13\" cite=\"mailto:CBX\"> </del></ins>\n\n<del datetime=\"2010-09-22T12:44\" cite=\"mailto:CBX\"> </del>\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/07/BrianBlog.jpg\"><img class=\"size-full wp-image-1180\" title=\"BrianBlog\" src=\"/wp-content/uploads/2010/07/BrianBlog.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Brian M.\n\n<object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"450\" height=\"280\" codebase=\"http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" /><param name=\"allowScriptAccess\" value=\"always\" /><param name=\"src\" value=\"http://www.youtube.com/v/okk04JqRRn8&amp;hl=en_US&amp;feature=player_embedded&amp;version=3\" /><param name=\"allowfullscreen\" value=\"true\" /><embed type=\"application/x-shockwave-flash\" width=\"450\" height=\"280\" src=\"http://www.youtube.com/v/okk04JqRRn8&amp;hl=en_US&amp;feature=player_embedded&amp;version=3\" allowscriptaccess=\"always\" allowfullscreen=\"true\"></embed></object>\n\nWhy is Wheat Thins really tweeting? This ad is not about the taste or nutritional benefits of the product, the core position of the brand, or even the typical emotional linkage that aims to connect consumer and product. It is about the medium employed to advertise it. (Put aside for the moment that it was apparently <a href=\"http://http://www.thebigmoney.com/blogs/retweet/2010/07/28/wheat-thins-commercial-just-isnt-real\">disingenuous</a> to boot.) Basically, they are saying: “Although we are a huge national brand, we know how to relate to you on an individual level too because we’re on Twitter!” Trying to “get down to consumers’ levels” is nothing new in advertising and this time it isn’t any different simply because the Wheat Thins folks want to use social media.\n\nAnother example of a big B brand trying to stuff itself into the small c channel of “social media” is the latest campaign from <a href=\"http://www.youtube.com/oldspice#p/c/484F058C3EAF7FA6/20/NArRLDIIQsI\">Old Spice</a>. Interactive. Buzzworthy. Award winning. But just because a smattering of individuals was given the opportunity to interact with “The Most Interesting Man in the World” doesn’t mean that it wasn’t attempting a very similar thing as Wheat Thins: use social media interactions with real people as content for mass distribution. These folks were really just hosts for a commercial message. Sort of counter to the idea of genuinely connecting with people.\n\nTo me the significance, if not the whole point, of social media like Twitter and Facebook is that it is not broadcast to an inadequately defined swath of the population. It is you to me to him in any order, frequency or channel you like. The value of networks has nothing to do with how many people you talk to simultaneously. Being able to tweet with the <a href=\"http://twitter.com/ZAPPOS\">CEO of Zappos</a> in real time was a very cool – and at one point, novel – concept, but unfortunately what is today a genuine act by one organization, will tomorrow seem like a forced functional tactic imitated by many more.\n\nThe bottom line is, you build value for a brand by doing something useful, creating something meaningful, or connecting me (or someone in my network) to something relevant. Which means that the shear fact that a brand is on Facebook, Twitter or YouTube doesn’t really matter to me unless I am there too – advertising that fact via another medium makes you even less cool.\n\nThis all brings to mind my interaction the other day with a client whose business operates under a direct selling model: peer to peer. As the Wheat Thins commercial made me realize, direct selling just might be THE model that truly capitalizes on the inherent value of networks.', 'Why is Wheat Thins really tweeting?', '', 'publish', 'open', 'open', '', 'why-is-wheat-thins-really-tweeting', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/why-is-wheat-thins-really-tweeting', 0, 'thinking', '', 0),
(853, 1, '2010-09-29 18:55:01', '2010-09-29 18:55:01', 'By David K.\n<em>Waiting for Superman</em>, Davis Guggenheim’s provocative new documentary on the state of American public education, opened in select cities last Friday, contributing to the recent wave of debates from Main Street to K Street on educational reform.\n\nThe Superman metaphor is a fitting one for the neglected students in America\'s fast deteriorating public schools; it captures their longing for rescue from the muck of educational disparity.\n\n<object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"450\" height=\"380\" codebase=\"http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" /><param name=\"allowscriptaccess\" value=\"always\" /><param name=\"src\" value=\"http://www.youtube.com/v/jRHh8a8rOdQ?fs=1&amp;hl=en_US\" /><param name=\"allowfullscreen\" value=\"true\" /><embed type=\"application/x-shockwave-flash\" width=\"450\" height=\"380\" src=\"http://www.youtube.com/v/jRHh8a8rOdQ?fs=1&amp;hl=en_US\" allowscriptaccess=\"always\" allowfullscreen=\"true\"></embed></object>\n\nFor branders, “Superman” will evoke something entirely different—superhero as (super)brand mark, comic-cool, paragon of advertiser’s virtue. After all, is there a more iconic brand ensemble than red cape, French blue body suit, and golden “S?” Color and logo leaping over distressed frontiers like education in a single bound, swaying the tide of public perception faster than a speeding bullet, and raising the banner of generational hope with taglines like “No Child Left Behind” and “Race to the Top” (that’s “NCLB” and “R2T” for aficionados of brand acronyms). Yea to branding and its seductive, zany lure.\n\nBut, when it comes to the hallowed battleground of the classroom, should we confuse Superman as brand mark with Superman as metaphor (or, one better—real life reformers in the flesh?)? Elevate consumption over participation? Favor sales over lesson plans?\n\nI’ll confess my rosy-eyed bias on this one. In education matters big and small, I’d push for an “R” rating: branding restricted. Some issues might be better left unturned for the brander, especially, if teachers like John Keating, students like Akeelah, and friends like Will Hunting and Chuckie are what students need to thrive in the education game (more than a feel-good superhero logo on a lunch box).\n\nIf only it were that simple. The truth is, when I trace my own adventures through American public and private schools, I see “brand” flitting around everywhere:\n<p style=\"padding-left: 30px;\">G.A.T.E, Kumon Math and Suzuki method; Cub Scout, Boy Scout, “private” and “prep;” National Merit, ASB and Varsity Letter<em>; </em>Phi Beta Kappa and Tri Delt …</p>\n<p style=\"padding-left: 30px;\">…eventually landing on the ubiquitous campus sweatshirt, the “branded brand:” Adidas UCLA Bruin, Nike Alabama Crimson Tide, Champion Tennessee Volunteer.</p>\nIn recent times, these once balmy cross-branding ventures among educators, policy makers and big business are getting even more serious—\n\n• There’s Educational Innovation Laboratory (Edlab), launched by Harvard economist Ronald Fryer, which attempts <a href=\"http://www.nytimes.com/2008/09/25/education/25educ.html\">“to infuse education with the data-driven approach that is common in science and business.”</a> Naturally, then, its first experiment was to pay middle-school students in NYC schools $500 a year for excelling in reading and math tests;\n\n• Or how about viewing the college experience as primarily a <a href=\"http://blogs.wsj.com/hire-education/2010/05/18/build-your-brand-then-sell-sell-sell/\">branding expedition</a>?\n\n• Even visionary initiatives like Teach for America, hatched in the late-1980s as a kind of Peace Corps alternative for domestic educators, has succumbed to brand talk; <a href=\"http://www.nytimes.com/2010/07/12/education/12winerip.html\">TFA’s brand today has been labeled as no less than “elite.”</a>\n\nWhether Edlab, Teach for America, or other like-minded initiatives continue to make an impact on education in spite of, and not because of, their brand value remain to be seen. But if they are making a difference, should it matter if brand is propped up front and center?\n\nIf the essential message of films like <em>Waiting for Superman</em> is education as mission, civil right, and equalizer—and, not merely, as passive consumption—then yes, it matters. In this age of brand, the fight for education is a fight for preservation, where students can be free to be students first, learners first, thinkers first, creators first …and consumers, last.\n\nIn his review of <em>Superman</em> for the <em>New York Times</em>, Trip Gabriel writes that it was Guggenheim’s <a href=\"http://www.nytimes.com/2010/09/19/movies/19superman.html\">“swirl of private guilt and public obligation”</a> (Guggenheim sends his kids to private schools) that motivated the filmmaker to turn his eye toward public education. It’s that same swirl that is ours: corporate identity-making twined with public obligation. After all, thanks to kryptonite, even Superman had his limits.', 'Waiting for “Superman”... or Superbrand?', '', 'publish', 'open', 'open', '', 'waiting-for-superman-or-superbrand', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/waiting-for-superman-or-superbrand', 0, 'thinking', '', 0),
(854, 1, '2010-10-06 13:39:00', '2010-10-06 13:39:00', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\"><img class=\"size-full wp-image-595\" title=\"Sandra_blog_thumb_nb\" src=\"/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Sandra C.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/10/Logo1.jpg\"><img class=\"size-full wp-image-1583\" title=\"Logo\" src=\"/wp-content/uploads/2010/10/Logo1.jpg\" alt=\"\" width=\"345\" height=\"70\" /></a>\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/10/Untitled1.jpg\"><img class=\"size-full wp-image-1585\" title=\"Untitled1\" src=\"/wp-content/uploads/2010/10/Untitled1.jpg\" alt=\"\" width=\"450\" height=\"323\" /></a>\n\nWhat if your social network opened a restaurant? A trendy new eatery called 4Food launched in Manhattan last month, and has gained wide coverage from <a href=\"http://money.cnn.com/2010/09/16/technology/4food/index.htm\">CNN</a>, <a href=\"http://newyork.grubstreet.com/2010/08/4food_slideshow.html\">Grub Street</a> and other publications for its novel approach: including social networking as input to its menu selection.\n\nWith one venue, located at 286 Madison Avenue, the restaurant claims it wants to “function as a community hub” and encourages patrons to build a burger, name it, promote it via Facebook or Twitter; in return they can earn 4Food dollars if people order that burger.\n\nIt’s an interesting concept, so we road-tested it to see what the fuss is about. Admittedly, our road test was only the eating part, since we were not yet registered and much of the site wasn’t yet functional.\n\nAs we entered the restaurant, we were confronted by the concrete construction and brightly lit LCD menus overhead. To the left was a table with stools and an iPad at each seat, so that patrons could order instead of standing in line. However, the online ordering system was not working when we were there in mid-September, so the iPads were being used mainly for fun.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/10/restaurant.jpg\"><img class=\"size-full wp-image-1590\" title=\"restaurant\" src=\"/wp-content/uploads/2010/10/restaurant.jpg\" alt=\"\" width=\"450\" height=\"337\" /></a>\n\nThe overhead menus were “dynamic,” meaning that their flat screens flashed a perpetual slide show of menu items, orders ready and other information. There was a stream of codes on the “order ready” screen that required a guide, so the board caused some confusion.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/10/restaurant2.jpg\"><img class=\"size-full wp-image-1592\" title=\"restaurant2\" src=\"/wp-content/uploads/2010/10/restaurant2.jpg\" alt=\"\" width=\"450\" height=\"338\" /></a>\n\nAnd what about the food? Oh yeah. The restaurant’s other novelty is that the burgers are scooped in the middle, so the hole can be filled with scoops of edamame and sea salt, mac and cheese, or even mofo (shorthand for mofongo, a traditional Latin American mash of sweet plantains, bacon, onion and spices). You can add cheese and condiments to your liking as well.\n\nWe ordered a burger called the Green Giant, which is a veggie burger and a scoop of spinach and pine nuts, plus a side of coconut rice and a white peach rosehip iced tea. When the bill was printed and handed to us, we noticed that for each individual menu item there was a calorie count. To our surprise, the entire meal was almost 800 calories! That feature got the biggest “wow” from our group.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/10/restaurant-4.jpg\"><img class=\"size-full wp-image-1594\" title=\"restaurant 4\" src=\"/wp-content/uploads/2010/10/restaurant-4.jpg\" alt=\"\" width=\"451\" height=\"336\" /></a>\n\nWatching our intake, however, didn’t turn out to be a problem because we found the Green Giant burger to be flavorless and bland. The coconut rice was sweet, but knowing the calorie count prevented us from having more than two bites (really). Not that we’re weight-obsessed; we just felt like it was too indulgent for a lunchtime meal.\n\nThe website says that “advanced, web-based technologies allow us to make personalized recommendations that meet our guest\'s nutrition and lifestyle goals,” but we found that must only be if you are registered on the website.\n\nWhen we checked out the website, we found that much of it wasn’t functional, with messages like “This feature is coming soon. Really soon. Don\'t hesitate to check back soon,” which was disappointing.\n\nThe restaurant concept, while interesting from a digital marketing perspective, is not off to a strong start. But it is backed by experts such as Ed Winter, Chairman of <a href=\"http://www.omnicomgroup.com/home\">Omnicom\'s</a> \"Brand Activation\" Agency, and <a href=\"http://www.tracylocke.com/\">Tracy Locke</a>, an agency touted as “one of the foremost experts on marketing to young people in the US,” among others, which makes it seem like a marketer’s dream project.\n\nUnfortunately for 4Food, right now it’s about the food, and so far, the food is nothing to tweet the world about.', 'Viral Restaurant: Two Words You Don’t Normally See Together', '', 'publish', 'open', 'open', '', 'viral-restaurant-two-words-you-dont-normally-see-together', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/viral-restaurant-two-words-you-dont-normally-see-together', 0, 'thinking', '', 0),
(855, 1, '2010-10-13 21:02:00', '2010-10-13 21:02:00', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/01/LaurenL_blog_thumb_nb1-e1271782659529.jpg\"><img class=\"size-full wp-image-593\" title=\"LaurenL_blog_thumb_nb\" src=\"/wp-content/uploads/2010/01/LaurenL_blog_thumb_nb1-e1271782659529.jpg\" alt=\"By Lauren L.\" width=\"40\" height=\"40\" /></a> By Lauren L.<a href=\"http://cbxblog.com/wp-content/uploads/2010/01/LaurenL_blog_thumb_nb1-e1271782659529.jpg\"></a>\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/10/sun-chips.jpg\"><img class=\"size-full wp-image-1614\" title=\"sun chips\" src=\"/wp-content/uploads/2010/10/sun-chips.jpg\" alt=\"\" width=\"450\" height=\"618\" /></a>\n\nEighteen months ago, Frito-Lay launched advertising and PR campaigns proudly touting their new compostable SunChips bags, and even wrote in big bold letters on their packaging, “World’s First 100% Compostable Chip Package.” At every turn, consumers were reminded that the package was 100% compostable.  But just last week, Frito-Lay announced that due to consumer complaints about the noise of the packaging, they would revert to the original packaging for five out of the six SunChips flavors.\n\nMy first reaction was to roll-my-eyes, sigh, and think, “Spineless SunChips, how can you let a few grumpy consumers force your hand? Who cares if they’re upset about the noise of the bag, they’ll get used to it. People don’t like change, but they’ll come around…”\n\nThen I did more research, reading consumer opinions from what I’ll call the environmental left, right and center…\n<p style=\"padding-left: 30px;\">• From the left: “<em>Because some people can\'t deal with a little noise, they\'re going back to polluting the planet that much more. Selfish.</em>”</p>\n<p style=\"padding-left: 30px;\">• From the right: “<em>Who consumer tested these bags? Im guessing 70-80% of people eat chips while watching TV. How are you supposed to do that when you can’t hear the TV? I bought a bag every week until they changed the bag, then my wife made me stop buying them because she couldn’t hear the TV.”</em></p>\n<p style=\"padding-left: 30px;\">• From the center: <em>“I told \'em the very first time I got them (before the official release) that I wouldn\'t buy a single bag like this ever again. And I haven\'t; my husband misses them but oh well. It\'s not worth it. I\'m pro-environment, and my family of 4 (including infant but not counting the pets) throws away less than 2 bags of trash a week; everything else is recycled, composted, reused, or just not used in the first place. But the SunChips bag was SO noisy it woke up my son. In another room. Down the hall and around a corner. NOT acceptable.”</em></p>\nAnd the facts…\n<p style=\"padding-left: 30px;\">• There is an active Facebook group with more than 44,000 friends named “Sorry But I Can’t Hear You Over This SunChips bag”.\n• SunChips sales have declined more than 11% over the past 52 weeks.\n• Frito-Lay moved one-third of its 32 plants to \"zero landfill\" last year—the rest will achieve that goal by the end of 2011 (all plants, not just SunChips).\n• These “zero landfill” plants use innovative practices such as solar energy, water recovery, food-scrap recycling, and stack heat recovery.\n• Over the past five years, Frito-Lay has eliminated 150 square miles of packaging by reducing the materials by 10%.</p>\nAnd now, I think of Frito-Lay as an innovative pioneer in sustainability. An 11% sales decline is a big deal – it’s not just a few grumpy people complaining– and   Frito Lay is not abandoning their effort altogether. As Frito-Lay spokesperson Aurora Gonzalez said, \"We are on a journey with compostable packaging… Frito-Lay is showing its commitment by sticking with the noisy but compostable packaging for the sixth flavor, its top-selling Original… We are applying what we have learned from this first generation to get to the next generation of environmentally-friendly packaging.”\n\nAnd while they haven’t marketed it as much as their compostable packaging, the fact that Frito-Lay is investing capital into green technology to change their production plants to “zero landfill” shows their dedication to sustainability. What are other mass CPG companies doing? A lot of companies talk about being “green” and wish for “innovation” but are not willing to make the effort. They’re all talk and no action. Not Frito Lay.\n\nInnovation, progress, never comes without pain, and those who are first to market will inevitably experience some bumps in the road, only to pave the way for future followers. We (Americans) will eventually have to change how much waste we create – it might not be in the next 10 years, or even in our lifetime, but we’re living longer and there is only so much land for landfills. I applaud Frito-Lay for thinking long-term, for taking the initiative and risk to lead positive change. Innovation, after all, is about living in beta. As Henry Ford said, “\"Failure is only the opportunity to begin again, only this time more wisely.”', 'Innovation ain’t easy (Just ask SunChips)', '', 'publish', 'open', 'open', '', 'innovation-aint-easy-just-ask-sunchips', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/innovation-aint-easy-just-ask-sunchips', 0, 'thinking', '', 0),
(856, 1, '2010-10-22 13:57:06', '2010-10-22 13:57:06', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/Picture-1-e1283374373734.png\"><img class=\"size-full wp-image-1315\" title=\"Picture 1\" src=\"/wp-content/uploads/2010/09/Picture-1-e1283374373734.png\" alt=\"\" width=\"40\" height=\"40\" /></a> By Jennifer D.\nIt\'s officially fall in New York City, which makes me wish for summertime. No, not for the NYC of hot—sticky subway stations and all—but for those days when states’ travel &amp; tourism marketing groups air their commercials on television! Their chance to say “Come one, come all to _______(fill in one of the 50 states here)!\" What, you love seeing those too?\n\nThere is something interesting in the way that a state’s travel &amp; tourism board brands itself because the same principles apply to “branding\" a state as they do to branding a product or company. There are colors to think about, imagery, tone of voice (literally [and figuratively], who is doing the voice-over?), logotype, audience, and personality. Some states or districts have this down to a science—Washington, D.C. did a great job of a rebrand with its clean new logo and the motto “Create your own Power Trip.” And others should take notice. Colorado’s <a href=\"http://www.youtube.com/watch?v=IT5ED8AnJUw\">TV spot</a> looks like it was produced in the late-90s and made me cringe during its entire 30 seconds.\n\nMottos are another element to consider. Each state has given themselves one, whether for advertising purposes (\"Virginia is for Lovers\") or general use on its license plates (New Hampshire\'s \"Live Free or Die\"), and this says a lot about how the state would like to be perceived. If states don’t have a motto to do their heavy (brand) lifting, they use celebrities (California relies heavily on their A-list superstars in their current ad: David Beckham and Vanessa Williams to name two), the natural landscape (Utah wants to bring out the “outdoorsman” in everyone), or in the case of New York, humor (it doesn’t hurt that Alec Baldwin lives here).\n\nFinally, there are some states (like some consumer brands, a la Apple) that need nothing more than a clean and easy-to-use website for their state to help would-be travelers find things to do and see or places to stay. Sure, no amount of TV commercial spending is needed to get someone to plan a trip to Hawaii! But smaller and less-traveled-to states like Minnesota need the extra marketing spend. For example, 2009 gave the “Twin Cities” state the new tagline (though I don’t think this is the best way they could have written it), “There’s no substitute for a great Minnesota vacation.” In addition, Minnesota tourism promoted ads on television, in popular magazines, and in local newspapers.\n\nIf you have visited the following states, or call any your home—do you agree with the way they are advertised? Or do you, like me, just enjoy a good state branding?\n\n[caption id=\"attachment_1678\" align=\"alignnone\" width=\"432\" caption=\"California - Click on the image above to see the video\"]<a href=\"http://www.youtube.com/watch?v=eIs7-K_5EVs&amp;feature=related\" target=\"_blank\"><img class=\"size-full wp-image-1678       \" title=\"California\" src=\"/wp-content/uploads/2010/10/California.jpg\" alt=\"\" width=\"432\" height=\"522\" /></a>[/caption]\n\n[caption id=\"attachment_1680\" align=\"alignnone\" width=\"432\" caption=\"Texas - Click on the image above to see the video\"]<a href=\"http://www.traveltex.com/multimedia/tv-commercials-multimedia/a-texas-moment\" target=\"_blank\"><img class=\"size-full wp-image-1680 \" title=\"Texas\" src=\"/wp-content/uploads/2010/10/Texas.jpg\" alt=\"\" width=\"432\" height=\"522\" /></a>[/caption]\n\n[caption id=\"attachment_1682\" align=\"alignnone\" width=\"432\" caption=\"Kentucky - Click on the image above to see the video\"]<a href=\"http://www.youtube.com/watch?v=GMggKgCxi1c&amp;feature=related\" target=\"_blank\"><img class=\"size-full wp-image-1682 \" title=\"Kentucky\" src=\"/wp-content/uploads/2010/10/Kentucky.jpg\" alt=\"\" width=\"432\" height=\"522\" /></a>[/caption]\n\n[caption id=\"attachment_1684\" align=\"alignnone\" width=\"432\" caption=\"New York - Click on the image above to see the video\"]<a href=\"http://www.youtube.com/watch?v=Isf-ffqVcFQ&amp;feature=channel\" target=\"_blank\"><img class=\"size-full wp-image-1684 \" title=\"NY\" src=\"/wp-content/uploads/2010/10/NY.jpg\" alt=\"\" width=\"432\" height=\"522\" /></a>[/caption]\n\n[caption id=\"attachment_1686\" align=\"alignnone\" width=\"432\" caption=\"Massachusetts - Click on the image above to see the video\"]<a href=\"http://www.youtube.com/watch?v=GNJqLf0YuWw\" target=\"_blank\"><img class=\"size-full wp-image-1686 \" title=\"Massachusetts\" src=\"/wp-content/uploads/2010/10/Massachusetts.jpg\" alt=\"\" width=\"432\" height=\"522\" /></a>[/caption]\n\n[caption id=\"attachment_1688\" align=\"alignnone\" width=\"432\" caption=\"Utah - Click on the image above to see the video\"]<a href=\"http://www.youtube.com/watch?v=6QHF4NTqlgk&amp;NR=1\" target=\"_blank\"><img class=\"size-full wp-image-1688 \" title=\"Utah\" src=\"/wp-content/uploads/2010/10/Utah.jpg\" alt=\"\" width=\"432\" height=\"522\" /></a>[/caption]\n\n[caption id=\"attachment_1690\" align=\"alignnone\" width=\"432\" caption=\"Tennessee - Click on the image above to see the video\"]<a href=\"http://www.youtube.com/watch?v=5RGwhBRCFfk\" target=\"_blank\"><img class=\"size-full wp-image-1690 \" title=\"Tennessee\" src=\"/wp-content/uploads/2010/10/Tennessee.jpg\" alt=\"\" width=\"432\" height=\"522\" /></a>[/caption]', 'United Brands of America', '', 'publish', 'open', 'open', '', 'united-brands-of-america', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/united-brands-of-america', 0, 'thinking', '', 0),
(857, 1, '2010-10-29 19:03:52', '2010-10-29 19:03:52', 'By Rachel K.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/10/a4.jpg\"><img class=\"size-full wp-image-1737\" title=\"a4\" src=\"/wp-content/uploads/2010/10/a4.jpg\" alt=\"\" width=\"501\" height=\"317\" /></a>\n\nThe other day my 15-month-old son Ryder got visibly upset (which entails him muttering \"mamama\" repeatedly) when I wouldn’t let him play with my iPhone. Truth be told, he’d rather suck on the case than use the phone to call his Brooklyn cohorts. But my four-year-old nephew is another story. Not only is he adept at using his finger to slide photos across the screen, but he can also use the gadget to decorate fake cupcakes, learn new words, play Dora games and more. In fact, he’s already requested his own iPod Touch from his parents… a $229 product for a child just out of diapers!\n<br />\nSo it was hardly a surprise when I read in <a href=\"http://www.fastcompany.com/1697645/how-steve-jobs-stole-christmas-apple-products-top-of-every-kids-wish-list\" target=\"_blank\">Fast Company</a> this week that the iPhone 4, iPod Touch and iPad dominated the top three places on the Duracell Toy Report’s list of most-wanted Christmas gifts. Of the more than 2,000 children and parents polled, 39% of children desired Apple gadgets this year: 17% of five- to eight-year-olds, 50% of nine- to 12-year-olds and 66% of 13- to 16-year-olds all putting Apple items at the top of their lists.\n<br />\nNow, as adults, we’ve all felt the pull of Apple’s beautifully designed products. So with parents holding onto and \"playing\" with their own toys (aka smartphones) 24/7, is it any wonder that kids/babies today want the very same toys themselves? We as adults are captivated by them, so should we expect any less from our babes?\n<br />\nIt’s all contributing to what my colleague Gregg Lipman dubbed “<a href=\"http://adage.com/cmostrategy/article?article_id=144249\" target=\"_blank\">Generation Everything</a>”, which speaks to the fact that there is now very little difference between adult spending preferences and youth/young adult spending preferences. Gregg notes: “Companies [like Apple] have successfully created branding stories that resonate across a spectrum of ages because they have largely ignored age-based demographic \"insights\" as they were, and instead focused on harnessing societal (the blurring of the generation/cultural gap) and technological (the desire to be ever more connected) trends to their benefit.” In layman\'s terms, Apple has created products broad enough that savvy, second parties have come in and created applications that are cross-generational, from cupcake-decorating apps, which my nephew can play, to brain teaser apps, which my 94-year-old grandma can play. Why let a four-year-old pretend to be like Mommy and simply hold a phone when he can have Mommy buy him a game app so he can actually play with the phone?\n<br />\nThat’s capitalism, friends, and precisely how a computer company like Apple can quickly become as trendy and relevant as my generation’s Cabbage Patch Kids.', 'The Apple Doesn&#039;t Fall Far From the X-mas Tree', '', 'publish', 'open', 'open', '', 'the-apple-doesnt-fall-far-from-the-x-mas-tree', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/the-apple-doesnt-fall-far-from-the-x-mas-tree', 0, 'thinking', '', 0),
(858, 1, '2010-11-04 15:54:53', '2010-11-04 15:54:53', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\"><img class=\"size-full wp-image-599\" title=\"DavidW_Blog_Thumb_nb\" src=\"/wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By David W.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/11/TheresNoFatInSugar_1.jpg\"><img class=\"size-full wp-image-1761\" title=\"TheresNoFatInSugar_1\" src=\"/wp-content/uploads/2010/11/TheresNoFatInSugar_1.jpg\" alt=\"\" width=\"450\" height=\"337\" /></a>\n\nHave you ever seen a claim on a package that you just didn\'t believe? On the other hand—what about a claim that made you buy a product you wouldn\'t have bought otherwise? Sometimes claims are unexpected and surprising. Consumers are often unaware that certain products contain certain benefits. Sometimes these benefits are unexpected, but in other cases, they are so obvious, so ordinary, that they appear… extraordinary.\n\n<strong>“Energy”</strong>\nUp until recently, there was a take-out spot called \"THE PUMP Energy Food\" located right next door to our agency. What first caught my eye about THE PUMP was the sign outside the store. The a-frame sign let me know about everything they didn’t use: No Saturated Fat, No Egg Yolks, No Mayo, etc. But what it didn\'t tell me was what kind of food they actually did serve. The only thing I had to go by was \"Energy Food.” Hmmmm… energy food? Did that mean food with supplements in them? Hot dogs fortified with vitamins and minerals? “Energy\" used to always mean “caffeine.” Lately, I\'m not so sure. After all—doesn\'t all food give you energy? Yes. Yes, it does.\n\nWhat’s interesting to me is that “energy food\" sounds like a claim. It also indirectly gives the food a healthful halo. So should I feel good about eating energy food at Pump? I decided to check out their menu. Let’s see: baked tofu, steamed broccoli, brown rice. Sounds good. Also, sandwiches, pasta, and shakes and something called the Lumberjack, which has 752 calories, and the Mondorito, which has 1033 mg of sodium. Ouch. Meanwhile, a glass of their Ginger Mint Lemonade has almost as much sugar as a can of Coke. Sugar does give you energy so I guess it\'s okay.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/11/TheresNoFatInSugar_2.jpg\"><img class=\"size-full wp-image-1764\" title=\"TheresNoFatInSugar_2\" src=\"/wp-content/uploads/2010/11/TheresNoFatInSugar_2.jpg\" alt=\"\" width=\"450\" height=\"316\" /></a>\n<span style=\"color: #808080;\">THE PUMP Energy Food restaurant in NYC</span>\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/11/TheresNoFatInSugar_3.jpg\"><img class=\"size-full wp-image-1766\" title=\"TheresNoFatInSugar_3\" src=\"/wp-content/uploads/2010/11/TheresNoFatInSugar_3.jpg\" alt=\"\" width=\"450\" height=\"112\" /></a>\n<span style=\"color: #808080;\">Energy Candy?</span>\n\n<strong>“Whitening”</strong>\nSome time ago, I asked my dentist if I should use whitening toothpaste, and he quickly replied that all toothpaste whitens your teeth. In fact, using a toothbrush with water would whiten your teeth.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/11/TheresNoFatInSugar_5.jpg\"><img class=\"size-full wp-image-1768\" title=\"TheresNoFatInSugar_5\" src=\"/wp-content/uploads/2010/11/TheresNoFatInSugar_5.jpg\" alt=\"\" width=\"450\" height=\"338\" /></a>\n<span style=\"color: #808080;\">Do any toothpastes not have a “whitening” claim?</span>\n\n<strong>\"Fat Free\"</strong>\nThis is a claim that gets attention. You usually see this on salad dressings, desserts, and frozen entrees. I don’t think I’ve ever seen a “fat free” claim on spring water, though. Why should there be one, anyway? Isn’t it obvious? It is, but I’m also amused at how many “fat free” claims I see on candy. A quick Google shopping search for \"fat free candy\" generates over 6,000 matches. Wait, you mean there\'s no fat in sugar?\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/11/TheresNoFatInSugar_4.jpg\"><img class=\"size-full wp-image-1770\" title=\"TheresNoFatInSugar_4\" src=\"/wp-content/uploads/2010/11/TheresNoFatInSugar_4.jpg\" alt=\"\" width=\"450\" height=\"353\" /></a>\n<span style=\"color: #808080;\">Fat Free Flumps</span>', 'There’s No Fat in this Sugar!', '', 'publish', 'open', 'open', '', 'theres-no-fat-in-this-sugar', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/theres-no-fat-in-this-sugar', 0, 'thinking', '', 0),
(859, 1, '2010-11-12 19:49:00', '2010-11-12 19:49:00', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/04/Rick-Fox_blog_thumb_nb-e1271798170415.jpg\"><img class=\"size-full wp-image-676\" title=\"Rick Fox_blog_thumb_nb\" src=\"/wp-content/uploads/2010/04/Rick-Fox_blog_thumb_nb-e1271798170415.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> by Rick F.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/11/Picture-6.png\"><img class=\"size-full wp-image-1795\" title=\"Picture 6\" src=\"/wp-content/uploads/2010/11/Picture-6.png\" alt=\"\" width=\"447\" height=\"397\" /></a>\n\nWe used to call it customer service, and it really only mattered at fancy restaurants and AT&amp;T. Today, great service is no longer a nice-to-have for brands; it is essential, like a product, a package, and a digital presence. Don’t expect it from only fancy restaurants. Demand it from the brands you use everyday, or find a new brand. (AT&amp;T is a long way off).\n\nMore and more these days, it seems that employees are helping to define a brand, and that’s not just in the service industry. Consumers interact with something beyond an “<a href=\"http://www.merriam-webster.com/dictionary/brand\" target=\"_blank\">identifying mark;</a>” they interact with brand employees. Great brands today realize that human capital is as important as the product itself.\n\nZappos.com, the online shoe retailer, built its brand on service, and is well known for weeding out new employees with a <a href=\"http://blogs.hbr.org/taylor/2008/05/why_zappos_pays_new_employees.html\" target=\"_blank\">$1,000 offer to quit</a>.  And <a href=\"http://www.apple.com/retail/geniusbar/\" target=\"_blank\">Apple</a> impresses me most not with their products and design, but with—get this—employees who know what the hell they’re talking about AND want to help me! Who’d a thunk it?\n\nSo what about the service in the service industry? Consumer banks have a hard time differentiating themselves from one another, what with <a href=\"http://promotions.bankofamerica.com/easydeposit/?cm_mmc=DEP-Checking-_-vanity-_-DC01VN000O_easydeposits-_-NA\" target=\"_blank\">uber-smart ATMs</a>, online banking, free checking, and minimal interest. These are all offered by most banks, and with mostly the same quality.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/11/IMG_0625-200x300.png\"><img class=\"size-full wp-image-1804 alignright\" title=\"IMG_0625-200x300\" src=\"/wp-content/uploads/2010/11/IMG_0625-200x300.png\" alt=\"\" width=\"183\" height=\"275\" /></a>However, when it comes to my personal finance, it’s good to know there’s a human being back there. I’m a Chase bank client, and am likely to remain one, but not because of the “<a href=\"http://www.engadget.com/2010/07/02/chase-mobile-iphone-app-update-picture-your-paycheck-deposited/\" target=\"_blank\">take a picture of my check</a>” deposit system. Rather, it’s because of the amazing over-the-top service I recently received. Not long ago, unbeknownst to me, an ATM malfunctioned and my check was spit out onto the floor. An assistant branch manager found it days later. She tracked me down by manually calling all Richard Foxes in the system, alerted me, and safely deposited my check.\n\nThe cherry on top was last week when I received a confirmation letter in the mail from the assistant branch manger, securing both my identity and my loyalty.', 'Service My Brand!', '', 'publish', 'open', 'open', '', 'service-my-brand', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/service-my-brand', 0, 'thinking', '', 0),
(860, 1, '2010-11-18 18:22:24', '2010-11-18 18:22:24', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/07/Karen-Smith-blog1-e1278536954548.jpg\"><img class=\"size-full wp-image-1125\" title=\"Karen Smith blog\" src=\"/wp-content/uploads/2010/07/Karen-Smith-blog1-e1278536954548.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Karen S.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/11/Pepsi1.jpg\"><img class=\"size-full wp-image-1823\" title=\"Pepsi1\" src=\"/wp-content/uploads/2010/11/Pepsi1.jpg\" alt=\"\" width=\"500\" height=\"430\" /></a>\n\nIt’s no secret that the carbonated soft drink business is struggling. The economy, concerns about health and proliferation of non-carb options have all taken their toll on the business over the past few years. So it was not a big surprise when earlier this week, the Financial Times reported that Indra Nooyi (who has topped the Financial Times’ ranking of the <a href=\"http://www.mnilive.com/2010/11/indra-nooyi-leads-ft-top-50-women-in-business/\" target=\"_blank\">Top 50 Women in World Business</a> for the second year running) is seeking <a href=\"http://www.nacsonline.com/NACS/News/Daily/Pages/ND1118107.aspx\" target=\"_blank\">redefine focus for PepsiCo from carbonated soft drinks to non-carbs</a>, changing their playing field and potentially redefining what PepsiCo represents. Clearly this is a huge shift by a company that by its very name defines itself as a soft drink company, but it is also in line with the focus on nutrition-based products that the company has been working to put in place for several years.\n\nThe reality is that people love their snacks, and most aren’t going to trade a <a href=\"http://www.usatoday.com/money/industries/food/2010-08-29-baby-carrots-marketing_N.htm\" target=\"_blank\">Cheeto for a carrot stick</a>. And soft drinks and snacks are a big part of what has given PepsiCo over $100 billion in sales over the past year. But make no mistake, healthy products are a $10 billion business for PepsiCo today. They see an opportunity to triple their position in the healthy category through careful marketing and product development.\n\nThe challenge for PepsiCo is <a href=\"http://www.pepsico.com/Company/PepsiCo-Values-and-Philosophy.html\" target=\"_blank\">building their credibility</a> in this space with both consumers and the nutrition community, and they are beginning to take steps in that direction. I don’t foresee them dropping their iconic soft drink and snack brands (and I think there would be howls of outrage from consumers if they did), but they are making moves to reinforce their <a href=\"http://video.forbes.com/fvn/business/pepsico-healthy-new-vision\" target=\"_blank\">health-focused position</a>.\n\n- The formation of a Nutrition Center of Excellence, led by formers leaders from the <a href=\"http://en.wikipedia.org/wiki/Mayo_Clinic\" target=\"_blank\">Mayo Clinic</a> and the <a href=\"http://en.wikipedia.org/wiki/Centers_for_Disease_Control_and_Prevention\" target=\"_blank\">CDC</a>, is a clear signal that they are taking nutrition seriously.\n\n- Since the company knows that consumers love the delicious taste of their snacks, they are looking for better, more nutritious alternatives to current ingredients so consumers have options for indulging with less guilt.\n\n- PepsiCo is conducting greater research efforts for Quaker products, giving the brand that symbolizes health more leverage and greater visibility.\n\n- The company is putting greater emphasis on the fact that <a href=\"http://www.associatedcontent.com/article/1831923/no_carb_beverage_options.html\" target=\"_blank\">healthier non-carbs</a>, while still caloric, provide better nutrition than sodas, often with Stevia-based products with lower calories.\n\n- PepsiCo is establishing <a href=\"http://www.physorg.com/news/2010-11-soft-industry-focus-child-nutrition.html\" target=\"_self\">nutrition programs in developing countries</a> that not only include the distribution of nutrient-dense foods, but also the beginnings of sustainable businesses that grow local economies.\n\nPepsiCo may not be the nutritional leader today, but Indra Nooyi’s mandate to be a more nutritionally focused company is taking hold, and the company is investing in ways that demonstrate a commitment to that mandate and a groundbreaking vision for the company’s future.', 'The End Of the World As We Know It', '', 'publish', 'open', 'open', '', 'the-end-of-the-world-as-we-know-it', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/the-end-of-the-world-as-we-know-it', 0, 'thinking', '', 0),
(861, 1, '2010-12-01 16:31:29', '2010-12-01 16:31:29', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/07/BrianBlog.jpg\"><img class=\"size-full wp-image-1180\" title=\"BrianBlog\" src=\"/wp-content/uploads/2010/07/BrianBlog.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> by Brian M.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/12/EasyDrinking.jpg\"><img class=\"size-full wp-image-1839\" title=\"EasyDrinking\" src=\"/wp-content/uploads/2010/12/EasyDrinking.jpg\" alt=\"\" width=\"500\" height=\"300\" /></a>\n\nIn 1986, it was a Mad Dog 20/20… in 1997, a Natural light (or, that one time, when Colt 45 was on the menu)… in 2002, Mike’s hard Lemonade… and, as of last week, <a href=\"http://en.wikipedia.org/wiki/Four_%28energy_drink%29\" target=\"_blank\">Four Loko</a>.\n\nRecently, I had the chance to speak with dozens of patrons stopping in to convenience stores across the southeast. And I asked them what they thought.\n\nLove it  (“I am going to get effed-UP!”) or hate it (“That stuff is nasty!”), everyone had an immediate opinion.\n\nWhat strikes me is that during all these years of “it drink” evolution, nothing much about the target demographic has changed all that much: I am poor and I want to be drunk.\n\nFor some, that is a depressing reality of a life without hope, the coping with a disease without help. For others, it’s a young drinker’s need to budget dollars per percent alcohol, i.e., college.\n\nWhat has changed is the perfect storm of elements that then converged to form a <a href=\"http://www2.potsdam.edu/hansondj/HealthIssues/1043185105.html\" target=\"_blank\">combination so effective</a> that it forced the inevitable – a ban.\n\nWith Four Loko, several key barriers to consumption were removed, maliciously or not, from our target demo’s path:\n\n1. The Image barrier. There is no perceived lower class stigma of consuming a large can of this alcohol—it’s a bright, fun, youthful looking can. The name itself suggests party not poverty.  Schlitz this is not.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/12/4locolineup-copy.jpg\"><img class=\"size-full wp-image-1845\" title=\"4locolineup copy\" src=\"/wp-content/uploads/2010/12/4locolineup-copy.jpg\" alt=\"\" width=\"498\" height=\"135\" /></a>\n\n\n2. The Taste barrier. Purply, fruity, bubbly and sweet. Why should you have to teach yourself to like beer?\n[media-credit id=  align=\"aligncenter\" width=\"300\"]<a href=\"http://cbxblog.com/wp-content/uploads/2010/12/4locomix2-copy.jpg\"><img class=\"size-full wp-image-1874\" title=\"4locomix2 copy\" src=\"/wp-content/uploads/2010/12/4locomix2-copy.jpg\" alt=\"\" width=\"300\" height=\"214\" /></a>[/media-credit]\n\n3. The Potency barrier. Party time is now and later. Four Loko’s more juiced than a Red Bull and vodka. There’s no question that you will be well on your way after just one of these.\n\n4. The Difficulty barrier. No drinks to mix, no spirits to master. The whole stimulant-packed booze enchilada is a pop-top away.\n\n5. The Price barrier. At $2.50-3.00 per can—which breaks down to roughly 75 cents per serving of alcohol—it’s ideal for the cash-strapped.\n\n6. The “Placement” barrier. There, in the nether regions of the convenience store cold case—half way between beer and energy drinks—Four Loko lives in a perceptually gray area: not beer and sort of an energy drink with more. It’s only a few facings away from Heineken—surely one is meant to ingest the whole can just as quickly.\n\n[media-credit id= align=\"aligncenter\" width=\"300\"]<a href=\"http://cbxblog.com/wp-content/uploads/2010/12/4cec99b1cda34.preview-300.jpg\"><img class=\"size-full wp-image-1853\" title=\"4cec99b1cda34.preview-300\" src=\"/wp-content/uploads/2010/12/4cec99b1cda34.preview-300.jpg\" alt=\"\" width=\"300\" height=\"214\" /></a>[/media-credit]\n\nIt’s not going to win any design awards or product innovation recognition, but Four Loko gets A’s for <a href=\"http://www.brandchannel.com/home/post/2010/11/05/Blaming-Alcohol-Brands-Makes-Everyone-Feel-Better.aspx\" target=\"_blank\">understanding the desire</a> of its target for cheap, easy to swallow thrills and delivering.\n\nHowever, people have died. Someone probably should have checked in with the FDA. But given that particular agency’s typical response time (it’s been <a href=\"http://www.ewg.org/Sunscreens-Get-Flunking-Grade-for-UVA-Protection\" target=\"_blank\">developing guidelines for SPF since 1978</a>!), it’s no surprise the higher-ups at Four Loko didn’t bother.', 'Easy drinking, cheap thrills.', '', 'publish', 'open', 'open', '', 'easy-drinking-cheap-thrills', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/easy-drinking-cheap-thrills', 0, 'thinking', '', 0);
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(862, 1, '2010-12-10 02:55:03', '2010-12-10 02:55:03', '<p style=\"text-align: left;\"><a href=\"http://cbxblog.com/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\"><img class=\"size-full wp-image-595\" title=\"Sandra_blog_thumb_nb\" src=\"/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\" alt=\"\" width=\"40\" height=\"40\" /> </a>By Sandra C.</p><p style=\"text-align: left;\"><img class=\"size-full wp-image-1902 alignnone\" title=\"Jlokolhs\" src=\"/wp-content/uploads/2010/12/Jlokolhs.jpg\" alt=\"\" width=\"460\" height=\"276\" /></p>\n<p style=\"text-align: right;\"><span style=\"color: #999999;\">Photo Courtesy of www.myfashioncents.com</span></p>\n<a href=\"http://http://www.wwd.com/markets-news/jessica-simpson-fashions-billion-dollar-baby-3396236\" target=\"_blank\">WWD</a> just reported that <a href=\"http://http://jessicasimpson.com/\" target=\"_blank\">Jessica Simpson</a> has broken the “$1 billion retail barrier” with her fashion / lifestyle brand. Hard to believe for someone best known for thinking that chicken comes from the sea! But this report proves Jess is no dummy—in fact, she is worth about $100 million. Not bad! Close on her heels is <a href=\"http://www.jenniferlopez.com/\" target=\"_blank\">Jennifer Lopez</a>, who recently made news with the announcement that she and her husband, Marc Anthony, are going to launch a lifestyle brand exclusively at <a href=\"http://www.kohls.com/\" target=\"_blank\">Kohl’s</a> in 2011. The question that comes to mind: Is this going to work?\n\n[media-credit  align=\"alignleft\" width=\"145\"]<a href=\"http://cbxblog.com/wp-content/uploads/2010/12/Jess.jpg\"><img class=\"size-full wp-image-1938 alignleft\" title=\"Jess\" src=\"/wp-content/uploads/2010/12/Jess.jpg\" alt=\"\" width=\"122\" height=\"178\" /></a>[/media-credit]Like Jessica Simpson, Lopez has generated more news with her non-Hollywood pursuits than with her music or movie career (“<a href=\"http://www.rottentomatoes.com/m/back_up_plan/\" target=\"_blank\">The Back Up Plan</a>” being one in a string of recent, forgettable films) However, “Jenny from the block” was recently named one of Barbara Walters’ “<a href=\"http://abcnews.go.com/Entertainment/barbara-walters-announces-fascinating-people-2010-jersey-shore/story?id=12264771\" target=\"_blank\">10 Most Fascinating People of 2010</a>”, and has a new stint as a judge on “<a href=\"http://www.americanidol.com/\" target=\"_blank\">American Idol</a>.” More importantly, she is also very busy on the business front as the new brand ambassador for L’Oreal, and already has a very successful <a href=\"http://www.jenniferlopezbeauty.com/templates/\">fragrance line</a> with Coty, Inc.\n\nBut Jennifer Lopez may be at the point where she is starting to be less relevant to young people. Since she is no longer making music hits like in the Nineties and early 2000s, it will be hard for her to win the love and attention of today’s teens, who were toddlers at the height of her career. This mindshare is now being given to Taylor Swift or a lesser extent, <a href=\"http://www.selenagomez.com/\" target=\"_blank\">Selena Gomez</a>, also Hispanic, so it seems as though her hold of teens’ hearts and minds has past.\n\nOne opportunity, however, will possibly appear when the census data for 2010 comes out, as marketers will rush to fill the need for Hispanic targeted marketing messages, products and services. Because of that, Jennifer Lopez could possibly work as a spokesperson for this consumer population.\n\nIf J. Lo were younger, and her star still on the rise, this partnership would be less of a risk  for Kohl’s. However, because of the perfect timing with the census data and a subsequent increase in the focus on the Hispanic population around the time of the Kohl’s launch, the brand and its spokeswoman will both benefit for at least a short period. Only time will tell if the stars will align for her brand to become as successful as...Jessica Simpson’s!', 'Will Jenny From The Block Win The Celebrity Brand Turf War?', '', 'publish', 'open', 'open', '', 'will-jenny-from-the-block-win-the-celebrity-brand-turf-war', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/will-jenny-from-the-block-win-the-celebrity-brand-turf-war', 0, 'thinking', '', 0),
(863, 1, '2010-12-17 18:35:16', '2010-12-17 18:35:16', 'By Rachel K.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/12/nyenyc.jpg\"><img class=\"size-full wp-image-1977\" title=\"nyenyc\" src=\"/wp-content/uploads/2010/12/nyenyc.jpg\" alt=\"\" width=\"450\" height=\"320\" /></a>\n\nThese days, it’s rare to see an event that isn’t jam-packed with sponsorship logos. Sporting events are branded. Concerts are branded. Schools are branded. Even war is branded. So why wouldn’t a spectacle like the Times Square New Year’s Eve Ball Drop be branded?\n\nWith its massive electronic screens and giant billboards, Times Square is one of, if not the, most desirable piece of outdoor advertising real estate in the world – and the ball drop is its biggest event. <a href=\"http://www.timessquareadcoalition.org/\" target=\"_blank\">The Times Square Advertising Coalition</a>, a group created in 2009, works to ensure that Times Square “remains the most colorful and vibrant commercial corridor on earth,” and a single cab ride through Times Square proves that the coalition is doing its job really, really well.\n\nEspecially when it comes to New Year’s. For the past ten years, Waterford has sponsored the actual crystal ball (or at least, its surface; the ball itself went LED in 2007). For the third year straight, Nivea is the official sponsor of the New Year’s Eve celebration, and along with sponsoring a stage called the Nivea Kiss Platform, it will hand out about 30,000 samples of lip balm to revelers in the hours before the countdown. The Duracell Power Lab in Times Square, which opened on November 30th, consists of <a href=\"http://www.facebook.com/duracell\" target=\"_blank\">four stationary bikes</a> that when pedaled charge batteries that will subsequently be used to light the New Year’s sign behind the ball drop. And for the first year, Get Married Media, which publishes Get Married magazine and hosts a Web site, <a href=\"http://www.getmarried.com\" target=\"_blank\">GetMarried.com</a>, is helping sponsor the event, including <a href=\"http://www.getmarried.com/times-square/vote/\" target=\"_blank\">a contest</a> for a New Year’s Eve wedding in Times Square.\n\nBut whereas sponsorships at other events usually irk me to no end, I’m not upset about all these New Year’s Eve Ball Drop sponsorships. In fact, quite the opposite; I actually think they’re kind of fun. Why? Because the events’ producers – the Times Square Advertising Coalition and Countdown Entertainment – insist that its sponsors be organically integrated into the event, rather than just slapping any ole logo onto the crystal ball. And this requires a certain amount of creativity on the part of brands, which is really the way it should be. “There are some sponsors that we say no to because it’s not a natural fit,” said Jeffrey Straus, president of Countdown Entertainment in a New York Times’ article published on Tuesday. “This is first and foremost a civic event for New York City and sponsors have to tie into that event without it being a commercial message.”\n\nGotta love that kind of integrity, in an era when money talks, no matter what the occasion. But it’s still not enough to draw me out into those crowds on New Year’s. I may like to have soft lips…but fortunately, I can have them in the comfort and warmth of my own home.', '10, 9, 8, 7, 6, 5 4, 3, 2…HAPPY TIMES SQUARE SPONSORSHIP!', '', 'publish', 'open', 'open', '', '10-9-8-7-6-5-4-3-2happy-times-square-sponsorship', '', '', '2018-09-24 19:23:36', '2018-09-24 19:23:36', '', 0, 'http://cbx.cappendev.com/thinking/16/10-9-8-7-6-5-4-3-2happy-times-square-sponsorship', 0, 'thinking', '', 0),
(864, 1, '2010-12-22 19:58:04', '2010-12-22 19:58:04', '<p><a href=\"http://cbxblog.com/wp-content/uploads/2010/01/LaurenL_blog_thumb_nb1-e1271782659529.jpg\"><img class=\"size-full wp-image-593\" title=\"LaurenL_blog_thumb_nb\" src=\"/wp-content/uploads/2010/01/LaurenL_blog_thumb_nb1-e1271782659529.jpg\" alt=\"By Lauren L.\" width=\"40\" height=\"40\" /></a></p><p style=\"text-align: left;\"><a href=\"http://cbxblog.com/wp-content/uploads/2010/12/changes-next-exit.jpg\"><img class=\"size-full wp-image-2006\" title=\"changes-next-exit\" src=\"/wp-content/uploads/2010/12/changes-next-exit.jpg\" alt=\"\" width=\"500\" height=\"239\" /></a></p>\r\n<p>After years of ordering from <a href=\"http://en.wikipedia.org/wiki/Drugstore.com\" target=\"_blank\">drugstore.com</a>, I recently ordered from a new, “rival” website, <a href=\"http://www.soap.com/aboutus/aboutus.aspx\" target=\"_blank\">SOAP.com</a>. Enticed by a direct mail coupon that said ”20% off your first purchase and free shipping,” I felt no guilt as I created a new SOAP.com account. However, it did make me think of how disloyal I’ve been to brands this year. And not just to any brands - brands with which I’ve had deep connections and longtime relationships.</p>\r\n<p>Here is my 2010 ditch-list, and the brands I ditched them for:</p>\r\n<p style=\"padding-left: 30px;\">• <a href=\"http://en.wikipedia.org/wiki/ASICS\" target=\"_blank\">Asics</a> for Mizuno: In the running community, individuals identify themselves as “An <a href=\"http://www.ft.com/cms/s/2542626c-0c86-11e0-a0a2-00144feabdc0,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F2542626c-0c86-11e0-a0a2-00144feabdc0.html&amp;_i_referer=#axzz18qrGZfEl\" target=\"_blank\">Asics person</a>,” “A Nike person,” “An Adidas person,” and so on. Until recently, I’d been running in Asics for over 10 years. Buying shoes was always simple: I’d go to the shoe store, ask for my size, and then buy a pair without trying them on. However, there was a fateful day when the shoe store didn’t have my size in Asics, and – given that I was feeling lazy and didn’t want to go to another store – I was open to trying on a new brand. Since then, I’ve been a <a href=\"http://www.mizunousa.com/\" target=\"_blank\">Mizuno</a> person, 10 months and counting…</p>\r\n<p style=\"padding-left: 30px;\">• <a href=\"http://www.geeksugar.com/Apple-TV-Pros-Cons-Sales-Top-1-Million-Week-10734656\" target=\"_blank\">Apple TV</a> for <a href=\"http://en.wikipedia.org/wiki/Netflix\">Netflix</a>: We’ve been downloading movies from Apple TV for 1.99 or 4.99 at a time, but now we’re hooked on Netflix’s streaming service that allows you to watch unlimited TV shows and movies for $7.99 a month.  Amazing.</p>\r\n<p style=\"padding-left: 30px;\">• <a href=\"http://en.wikipedia.org/wiki/Barnes_%26_Noble\" target=\"_blank\">Barnes and Noble</a> for <a href=\"http://greenlightbookstore.com/our-story\" target=\"_blank\">Greenlight bookstore</a>: Sorry, B&amp;N…my desire to support Greenlight, my fantastic local bookstore, wins over my desire to save 30% off the list price.</p>\r\n<p style=\"padding-left: 30px;\">• Tampax for <a href=\"http://www.seventhgeneration.com/seventh-generation-mission\" target=\"_blank\">Seventh Generation</a>: I may be getting a bit personal here, but yes, I recently left a trusted brand I had been using for 13 years for an un-proven, chlorine-free brand.</p>\r\n<p>If you look at my list through a marketer’s eyes, it’s pretty scary. I’ve left brands that I’ve been loyal to for years, in matters of seconds. And scarier still, you can’t look at my list and say I’m driven by the lowest-price, or that I’m someone who is always trying new things. My list reflects today’s consumer reality: our values (and therefore drivers) evolve over time, we’re not predictable, we’re always looking for a better consumer experience, and we increasingly have greater choice in every category.</p>\r\n<p>So what does this all mean for brands and brand-builders? It’s a reminder that we have to work just as hard at <a href=\"http://www.suite101.com/content/strategies-for-winning-retaining-customers-a112082\" target=\"_blank\">retaining existing consumers as we do trying to win new consumers</a>. And that doesn’t mean, “Leave the brand alone.” It means investing in consumer insights and innovation.</p>\r\n<p>Now that I’ve confessed my disloyalties, tell me: what brands have YOU ditched in 2010, and why?</p>\r\n', 'Brands I Ditched in 2010', '', 'publish', 'open', 'open', '', 'brands-i-ditched-in-2010', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/brands-i-ditched-in-2010', 0, 'thinking', '', 0),
(865, 1, '2011-01-06 21:00:31', '2011-01-06 21:00:31', '\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/01/xfactor.jpg\"><img class=\"size-full wp-image-2028\" title=\"xfactor\" src=\"/wp-content/uploads/2011/01/xfactor.jpg\" alt=\"\" width=\"500\" height=\"291\" /></a>\r\n<br />\r\nTuesday FOX announced that <a href=\"http://www.nytimes.com/2011/01/04/business/media/04adco.html\" target=\"_blank\">Pepsi would be the sole season-long sponsor</a> of the highly anticipated Fall show, “<a href=\"http://en.wikipedia.org/wiki/The_X_Factor_%28UK%29\" target=\"_blank\">X Factor</a>.” Already a humongous hit in the UK, “X Factor” is a singing competition brought to the US by Simon Cowell, who is leaving “American Idol” this season to host the new show.\r\n\r\nWhat makes this announcement such a coup for Pepsi is the fact that its “life-long” competitor, Coke, is already the sponsor of “Idol” (as fans of the show already know). With this new “X Factor” sponsorship, it seems that Pepsi is getting the last laugh, trumping its rival by partnering with the newer, and many might say cooler, program. The announcement marked what was an unquestionably sad day at Coke, which likely used its clout as Idol’s current sponsor – not to mention, heaps of cash – to get the “X-Factor” sponsorship.\r\n\r\nWhen I read the announcement yesterday in the New York Times, I was catapulted back to my youth, when “The Pepsi Challenge” was all the rage. A brilliant piece of marketing on the company’s part, “The Pepsi Challenge” (for those of you who don’t remember, or weren’t even born yet) pitted the two brands against one another in a taste test. At malls, shopping centers and other public locations, a Pepsi representative set up a table with two blank cups: one containing <a href=\"http://en.wikipedia.org/wiki/Pepsi\" target=\"_blank\">Pepsi</a> and one with <a href=\"http://en.wikipedia.org/wiki/Coca-Cola\" target=\"_blank\">Coca-Cola</a>. Shoppers are encouraged to taste both colas, and then select which drink they prefer. Then the representative reveals the two bottles so the taster can see whether they preferred Coke or Pepsi. Whereas most people think that Coke is clearly the preferred brand, the results of the test leaned toward a consensus that Pepsi was preferred by more Americans.\r\n<br />\r\nCut to 35 years later (yes, the Challenge was launched in 1975), with “X Factor” putting a new twist on the so-called cola wars. While Frank Cooper, a senior vice president at PepsiCo, rebuffed questions about the longstanding Cola Wars, he did say, “There is absolutely personal joy in getting the ‘X Factor’ property. I love it.” He then added, “But I love it mostly because of what we can do with it.”\r\n<br />\r\nIt’s true, in today’s day and age, the possibilities are endless. Along with commercials, Pepsi and Fox will work together on marketing off the air and a joint Web site. Mr. Cooper said the social media and local community parts of the “<a href=\"http://www.refresheverything.com/\" target=\"_blank\">Pepsi Refresh Project</a>” — which lets people vote to give grants to deserving philanthropic organizations — would be used as a template for its promotions for “X Factor.”\r\n<br />\r\nAt the end of the day, however, it’s clear that neither Coke nor Pepsi was the big winner in this scenario. That award goes to FOX, which now has <a href=\"http://topics.nytimes.com/top/news/business/companies/coca_cola_company/index.html?inline=nyt-org\" target=\"_blank\">Coca-Cola</a> locked up on “Idol” in the winter and spring, and Pepsi on “X Factor” in the fall. Now that’s one foxy marketing coup.', 'The Pepsi Challenge, 2011 Edition', '', 'publish', 'open', 'open', '', 'the-pepsi-challenge-2011-edition', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/the-pepsi-challenge-2011-edition', 0, 'thinking', '', 0),
(866, 1, '2011-01-12 16:09:10', '2011-01-12 16:09:10', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/02/Ty_blog_thumb_nb-e1271796922229.jpg\"><img class=\"size-full wp-image-654\" title=\"Ty_blog_thumb_nb\" src=\"/wp-content/uploads/2010/02/Ty_blog_thumb_nb-e1271796922229.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/01/Eatyourway.jpg\"><img class=\"size-full wp-image-2044  alignright\" title=\"Eatyourway\" src=\"/wp-content/uploads/2011/01/Eatyourway.jpg\" alt=\"\" width=\"261\" height=\"265\" /></a>\r\n\r\nWho doesn\'t want to eat well? And for that matter, have great sex? Baby boomers are starting to age into their sixties and Americans are hitting retirement age in record numbers. This group will <a href=\"http://www.prlog.org/11181572-first-baby-boomer-turns-65.html\" target=\"_blank\">influence the majority of new products</a> which will be introduced in 2011, including food. Because of the economy, many of these individuals will continue to work and will require foods that provide their bodies with energy and stamina to get them through the day and night. As sales of Viagra and other sexual dysfunction medication are on the rise, boomers want to eat foods that help them stay in shape for their nighttime activities, too.\r\n\r\nLook for <a href=\"http://www.vendingmarketwatch.com/web/online/VendingMarketWatch-News/Food-Channel-Releases-Top-10-Food-Trends-For-2011/1$28884\" target=\"_blank\">food products to make bedroom performance</a> claims in the years to come. Obviously there\'s the old standbys of chocolate, wine and oysters.  However, there are many more foods that help keep the engine running. Honey, certain teas, figs and pomegranates are loaded with vitamins and minerals required to produce sex hormones. Nutmeg has gained <a href=\"http://www.associatedcontent.com/article/6056178/nutmeg_the_viagra_for_women_a_fitting.html\" target=\"_blank\">press coverage</a> recently for its reputation as a female aphrodisiac. And some people find produce erotic—bananas, cucumbers and carrots really speak for themselves.\r\n\r\nThe term \"honeymoon\" supposedly came from Europeans who drank honey wine during the first part of their marriage to improve their sexual moxie. Although there\'s probably more old wives tales than proof of the link between food and passionate sex, that\'s no reason why you should shy away from these love potions and sex-enhancing foods. Can you really cook up a great orgasm in the kitchen? I\'d say the answer is, “yes.”', 'Eat your way to good health…and great sex', '', 'publish', 'open', 'open', '', 'eat-your-way-to-good-healthand-great-sex', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/eat-your-way-to-good-healthand-great-sex', 0, 'thinking', '', 0),
(867, 1, '2011-01-20 04:25:39', '2011-01-20 04:25:39', '<a href=\"http://cbxblog.com/wp-content/uploads/2011/01/LucilaBlog.jpg\"><img class=\"size-full wp-image-2072\" title=\"LucilaBlog\" src=\"/wp-content/uploads/2011/01/LucilaBlog.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/01/Picture-9.png\"><img class=\"size-full wp-image-2075\" title=\"Picture 9\" src=\"/wp-content/uploads/2011/01/Picture-9.png\" alt=\"\" width=\"468\" height=\"320\" /></a>\r\n\r\nLately, more retailers are implementing ways to increase efficiency through “self-check outs.” Since the arrival of traditional touch screen interfaces like ATMs and photo printing kiosks, there have been significant technological advances. Some of them include Redbox movies, check deposits via cell phone cameras, self check-outs in grocery stores and ordering from iPads. Most recently, a self-ordering kiosk was installed at Burger King locations nationwide.<a href=\"http://cbxblog.com/wp-content/uploads/2011/01/Picture-7.png\"><img class=\"size-full wp-image-2084 alignleft\" title=\"Picture 7\" src=\"/wp-content/uploads/2011/01/Picture-7.png\" alt=\"\" width=\"468\" height=\"291\" /></a>\r\n\r\nThe kiosk at Burger King is very similar to the airport self check-in kiosks. It allows customers to select the amount of pickles in the same way that passengers select the number of bags they’re checking. These kiosks seemed like a great idea, because you can be sure that your order is correct. But after observing the customers that followed me in the line, I observed a recurring theme: human error compounded by technical error.\r\n\r\nIn theory, the kiosks should reduce the need for cashiers by essentially making the customer do the work. But my observations seemed to show the opposite. Customers get frustrated and lines become longer. People end up needing to wait for an employee to come to them or somehow track them down to essentially do the check-in themselves, in turn reverting to the traditional check-out method. Efficiency is non-existent and customer satisfaction is low.<a href=\"http://cbxblog.com/wp-content/uploads/2011/01/Picture-8.png\"><img class=\"size-full wp-image-2086 alignright\" title=\"Picture 8\" src=\"/wp-content/uploads/2011/01/Picture-8.png\" alt=\"\" width=\"256\" height=\"192\" /></a>\r\n\r\nSo what’s my great solution? Let the consumer go through the check-out using their cell phone. By using this personal device, there is no need to learn yet another type of kiosk. Additionally, the retailer’s cost is reduced because there is no hardware investment. Similar to an Apple iTunes account, the phone already stores your credit card information. All you have to worry about is what you’re purchasing.\r\n\r\nYes, retailers would have to develop an app for customers. But this is not a far-fetched idea, seeing as <a href=\"http://www.starbucks.com/coffeehouse/mobile-apps\" target=\"_blank\">Starbucks</a> already has one and <a href=\"http://www.retailtouchpoints.com/retail-crm/576-best-buy-american-eagle-tsa-macys-check-in-with-new-shopkick-mobile-app.html\" target=\"_blank\">Macy’s and Best Buy</a> are in the process of developing theirs. Besides, in this day and age, cell phones are used for everything. We feel naked without them, namely because they provide us with several communication methods, including music, entertainment and tools.\r\n\r\nThis personal and highly interactive experience would open doors to retailers for even more cell phone opportunities, such as instant product information, coupons and consumer tracking. Given the possibilities out there, it’s certainly not surprising that Apple is about to celebrate their <a href=\"http://www.apple.com/itunes/10-billion-app-countdown/\" target=\"_blank\">10 billionth app download </a>(billionth!). Personally, the phrase “There’s an app for that” never ceases to amaze me, especially now that it really is true.', 'There\'s An App For That... Surprise Surprise', '', 'publish', 'open', 'open', '', 'theres-an-app-for-that-surprise-surprise', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/theres-an-app-for-that-surprise-surprise', 0, 'thinking', '', 0),
(868, 1, '2011-01-26 18:36:56', '2011-01-26 18:36:56', '<img class=\"size-full wp-image-1315\" title=\"Jennifer D.\" src=\"/wp-content/uploads/2010/09/Picture-1-e1283374373734.png\" alt=\"\" width=\"40\" height=\"40\" />\r\n<img class=\"size-full wp-image-2117\" title=\"Toren\" src=\"/wp-content/uploads/2011/01/Toren.jpg\" alt=\"\" width=\"432\" height=\"295\" />\r\n\r\nBranding a building. Museums do it all the time because they have the luxury to stake ownership of their four walls (plus, they don’t have any pesky neighbors upstairs to contend with) and use them as a \"branding canvas.\" Restaurants and shops, on the other hand, can brand interior spaces but can’t make broad, self-promoting adverts on their edifices. Buildings, especially here in New York, which are free-standing enough to talk about themselves literally from the ground up (and some of these go very far up) are a rarefied group.\r\n\r\nTake one example: the residential high rises in Brooklyn of the pre-real estate bust variety. “What? High rises in Brooklyn?” Yes, high rises. And in this age of a still-lagging real estate market, these buildings have to be even more particular about how they brand themselves.\r\n\r\n<img class=\"size-full wp-image-2126 alignright\" title=\"Edge\" src=\"/wp-content/uploads/2011/01/Edge1.jpg\" alt=\"\" width=\"187\" height=\"224\" />A small sampling of buildings in four distinct Brooklyn neighborhoods reveal four very different brands of living: <a href=\"http://www.williamsburgedge.com/\" target=\"_blank\">Edge</a> in Williamsburg, <a href=\"http://www.torencondo.com/\" target=\"_blank\">Toren</a> in Downtown Brooklyn, <a href=\"http://argyleparkslope.com/\" target=\"_blank\">The Argyle</a> in Park Slope and <a href=\"http://www.dklb.com/\" target=\"_blank\">DKLB BKLN</a> in Fort Greene. These buildings are selling a lifestyle filled with amenities like roof decks, indoor pools and social spaces that might be identical to those from a building a neighborhood over, or in some cases, right down the block. But it’s how they are speaking to prospective buyers that’s making the difference.\r\n\r\nTake each building’s tagline: Edge “Hardcore Luxury;” Toren “A New Angle on Modern Living;” The Argyle “It Looks Good on You;” and DKLB BKLN “Live Your Way.” Each has specifically chosen to “speak” to the prospective resident and be frank about what they offer. Is it personal or more professional? Do their logos have a little attitude and nightlife or do they feel more casual?\r\n\r\nThese high rises are just another example of how in everyday life (or, the moment  you’re in the market for an apartment!), acts of branding become reflexive: consumers choose brands, but more often than not, brands choose their consumers.', 'Building a Brand (literally) Brick by Brick', '', 'publish', 'open', 'open', '', 'building-a-brand-literally-brick-by-brick', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/building-a-brand-literally-brick-by-brick', 0, 'thinking', '', 0),
(869, 1, '2011-02-07 17:29:20', '2011-02-07 17:29:20', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\"><img class=\"size-full wp-image-599\" title=\"DavidW_Blog_Thumb_nb\" src=\"/wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/02/ipad-ad.jpg\"><img class=\"size-full wp-image-2271\" style=\"margin-top: 3px; margin-bottom: 3px;\" title=\"ipad-ad\" src=\"/wp-content/uploads/2011/02/ipad-ad.jpg\" alt=\"\" width=\"500\" height=\"375\" /></a>\r\n<br />\r\n<br />\r\nApple Inc. is the world\'s second most valuable company, recently passing PetroChina and trailing only ExxonMobil. Much of Apple\'s growth in the last 10 years has come not from desktop computer sales but from consumer electronics such as the iPod, iPhone and iPad. Apple has been able to convince millions of folks to trade up and pay more. There is still, however, huge room for growth.\r\n\r\nApple long stood for products that were user-friendly. Apple was a club and like most clubs, it was exclusive. The problem is that \"user-friendly\" is now the cost of entry for electronics. Today, Apple is focused on product innovation and expansion of their customer base for existing products. To take the next leap, Apple will have to move from the original club members—tech-savvy urbanites—to other consumer targets: Soccer Moms, Plumber Dads, Investment Banker Uncles, Awkward Aunts, Cuddly Kids and Boring Brothers… Everyone.\r\n\r\nApple needs to target EVERYONE. The business demands it. Apple can no longer be a club; they need to be a mass consumer brand and they are well on their way. Apple products will no longer make you cool. They will however solve your \"what should I get Mom for Mother\'s Day\" dilemma this year.\r\n\r\nFor proof, look no further than their ads. Apple has always pushed concept and design boundaries in their advertising. They have lived by \"Think Different,\" and like many successful brands, are selling an idea, a transformation and lifestyle. Starting with the 1984 TV ad and onto the flower arrangements of colorful iMacs, Apple always surprises, reinvents and delights. Until now.\r\n\r\n<!--more-->\r\n\r\nApple has officially sold out. They\'ve decided to offend no one and push no boundaries. Think Different? How about don\'t think at all. Look at an iPad ad and Apple won\'t show you attitude; they will show you how to point to a touchscreen with your finger in case you didn\'t know how touchscreens worked. Lie on the couch and relax, no thought required. Apple\'s latest ads have no point of view. No promise of transformation, club or lifestyle. The iPad ads could have come from anyone—Barnes &amp; Noble, Jennifer Convertibles, Dockers… anyone.\r\n\r\nScroll down memory lane and view some of Apple’s print, online bus shelter and billboard ads throughout the years in  \"approximate reverse chronological order.\" Take a closer look at the iPad ads and then enjoy the trip back in time. Reminisce about what Apple used to be.\r\n\r\n[caption id=\"attachment_2172\" align=\"alignnone\" width=\"433\" caption=\"iPad\"]<img class=\"size-full wp-image-2172\" title=\"iPad\" src=\"/wp-content/uploads/2011/02/iPad2.jpg\" alt=\"\" width=\"433\" height=\"891\" />[/caption]\r\n\r\n[caption id=\"attachment_2170\" align=\"alignnone\" width=\"433\" caption=\"iPad\"]<img class=\"size-full wp-image-2170\" title=\"iPad\" src=\"/wp-content/uploads/2011/02/iPad1.jpg\" alt=\"\" width=\"433\" height=\"936\" />[/caption]\r\n\r\n[caption id=\"attachment_2174\" align=\"alignnone\" width=\"433\" caption=\"iPhone\"]<img class=\"size-full wp-image-2174\" title=\"iPhone\" src=\"/wp-content/uploads/2011/02/iPhone1.jpg\" alt=\"\" width=\"433\" height=\"907\" />[/caption]\r\n\r\n[caption id=\"attachment_2180\" align=\"alignnone\" width=\"433\" caption=\"MacBook Air\"]<img class=\"size-full wp-image-2180\" title=\"MacBook Air\" src=\"/wp-content/uploads/2011/02/MacBookAir1.jpg\" alt=\"\" width=\"433\" height=\"326\" />[/caption]\r\n\r\n<span style=\"color: #999999;\"> </span>\r\n\r\n[caption id=\"attachment_2176\" align=\"alignnone\" width=\"433\" caption=\"iPod\"]<img class=\"size-full wp-image-2176\" title=\"iPod\" src=\"/wp-content/uploads/2011/02/iPod1.jpg\" alt=\"\" width=\"433\" height=\"1008\" />[/caption]\r\n\r\n[caption id=\"attachment_2178\" align=\"alignnone\" width=\"433\" caption=\"iTunes\"]<img class=\"size-full wp-image-2178\" title=\"iTunes\" src=\"/wp-content/uploads/2011/02/iTunes1.jpg\" alt=\"\" width=\"433\" height=\"557\" />[/caption]\r\n\r\n[caption id=\"attachment_2164\" align=\"alignnone\" width=\"433\" caption=\"PowerMacs\"]<img class=\"size-full wp-image-2164\" title=\"PowerMacs\" src=\"/wp-content/uploads/2011/02/Desktops1.jpg\" alt=\"\" width=\"433\" height=\"309\" />[/caption]\r\n\r\n[caption id=\"attachment_2158\" align=\"alignnone\" width=\"433\" caption=\"Apple Store\"]<img class=\"size-full wp-image-2158\" title=\"Apple Store\" src=\"/wp-content/uploads/2011/02/Apple-Store.jpg\" alt=\"\" width=\"433\" height=\"657\" />[/caption]\r\n\r\n[caption id=\"attachment_2166\" align=\"alignnone\" width=\"433\" caption=\"iBook\"]<img class=\"size-full wp-image-2166\" title=\"iBook\" src=\"/wp-content/uploads/2011/02/iBook1.jpg\" alt=\"\" width=\"433\" height=\"348\" />[/caption]\r\n\r\n[caption id=\"attachment_2168\" align=\"alignnone\" width=\"433\" caption=\"iMac\"]<img class=\"size-full wp-image-2168\" title=\"iMac\" src=\"/wp-content/uploads/2011/02/iMac1.jpg\" alt=\"\" width=\"433\" height=\"523\" />[/caption]\r\n\r\n[caption id=\"attachment_2182\" align=\"alignnone\" width=\"433\" caption=\"Think Different\"]<img class=\"size-full wp-image-2182\" title=\"Think Different\" src=\"/wp-content/uploads/2011/02/ThinkDiff1.jpg\" alt=\"\" width=\"433\" height=\"523\" />[/caption]\r\n\r\n[caption id=\"attachment_2184\" align=\"alignnone\" width=\"433\" caption=\"Vintage\"]<img class=\"size-full wp-image-2184\" title=\"Vintage\" src=\"/wp-content/uploads/2011/02/Vintage1.jpg\" alt=\"\" width=\"433\" height=\"591\" />[/caption]', 'Apple Tosses its Core', '', 'publish', 'open', 'open', '', 'apple-tosses-its-core', '', '', '2018-09-24 19:23:36', '2018-09-24 19:23:36', '', 0, 'http://cbx.cappendev.com/thinking/16/apple-tosses-its-core', 0, 'thinking', '', 0),
(870, 1, '2011-02-16 21:53:29', '2011-02-16 21:53:29', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/07/Karen-Smith-blog1-e1278536954548.jpg\"><img class=\"size-full wp-image-1125\" title=\"Karen Smith blog\" src=\"/wp-content/uploads/2010/07/Karen-Smith-blog1-e1278536954548.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a><p style=\"text-align: left;\"><img class=\"size-full wp-image-2476\" title=\"dudethinking\" src=\"/wp-content/uploads/2011/02/dudethinking.jpg\" alt=\"\" width=\"481\" height=\"326\" /></p>\r\nMuch has been written about innovation at places like Apple and 3M. We love companies like these who live and breathe innovative cultures, making it a part of their core identity. Sure, Apple has Jobs and a cadre of uber-techies, while <a href=\"http://www.fastcodesign.com/1663137/how-3m-gave-everyone-days-off-and-created-an-innovation-dynamo\" target=\"_blank\">3M has an almost 40-year legacy of allowing employees to dedicate 15% of their time to side projects</a>. Theirs are corporate values that are challenging to replicate yet viable to use as a model.\r\n\r\nThere’s a fundamental dilemma with innovation. Companies crave it for the new consumers, categories and channels it can open up,  but also revert to the basics when trying to improve the numbers— cutting costs, improving efficiency, directing resources to the traditional revenue streams. This problem becomes even more pronounced when companies remain traditionally operations or sales-focused because basing their business decisions proactively in consumer insights isn’t second nature.\r\n\r\nWhen taking risks that involve the resistant steps toward innovation, many companies are looking for assurances that their investment will pay off. Though a reasonable concern, it can stifle true innovation through “analysis paralysis” and attempts to put real numbers against conceptual ideas.\r\n\r\nBut even if companies aren’t ready to take the business and cultural steps necessary to foster innovative environments, they can take a page from the playbooks of the leaders.\r\n\r\nTake Apple. Steve has a personal hand in every new product that Apple launches, and when things don’t soar (like Apple TV), the company moves on. Does it make sense for the average corporation to have one person managing these decisions? Perhaps not. But what companies can do is introduce a “board of innovators” or decision makers who can act as de facto venture cap financers: Make a convincing pitch and win the prize of committed resources. By having leaders in place to make these decisions, particularly, cross-functional leaders, there are assurances that innovation is being resourced with the full knowledge of management, which in turn helps move projects along with fewer barriers. In addition, an internal venture-cap model can help establish a set criteria that projects need to meet in order to be considered for funding and resourcing.\r\n\r\nIn the case of 3M, they’ve had a successful strategy of allowing employees to devote 15% of their time to outside projects since the mid 1970’s. The beauty of this policy is that employees get to see its real results. Every year, 3M sponsors a school-style science fair, where employees make posters that explain their ideas and present them to the company. This offers opportunities for inventors to not only get input and build on their ideas, but also for the company to demonstrate their commitment to the program.\r\n\r\nBut dedicating 15% of time is easier said than done. There are sales meetings to prepare for, management presentations to make, P&amp;Ls to run—it’s often not practical to dedicate this much time on a disciplined basis.  What companies can do is allow employees who have great ideas to ask for the time to develop them, like a kind of “working vacation.” Make it culturally acceptable to pursue ideas outside of the usual objectives, and create rewards for people who do, whether their ideas are successful or not. By demonstrating a simple commitment to fostering new ideas, companies can be a more fertile ground for innovation.\r\n\r\nIt\'s the steady state of dedication, and by walking the walk, companies can build a real culture of innovation.', 'Innovation Conundrum', '', 'publish', 'open', 'open', '', 'innovation-conundrum', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/innovation-conundrum', 0, 'thinking', '', 0),
(871, 1, '2011-02-21 15:26:43', '2011-02-21 15:26:43', '<a href=\"http://cbxblog.com/wp-content/uploads/2011/02/JoeRuizBlog.jpg\"><img class=\"size-full wp-image-2464\" title=\"JoeRuizBlog\" src=\"/wp-content/uploads/2011/02/JoeRuizBlog.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/02/SugarPops.jpg\"><img class=\"size-thumbnail wp-image-2434\" style=\"margin: 5px;\" title=\"SugarPops\" src=\"/wp-content/uploads/2011/02/SugarPops-150x150.jpg\" alt=\"\" width=\"100\" height=\"100\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/02/cap_n_crunch.jpg\"><img class=\"size-thumbnail wp-image-2436\" style=\"margin: 5px;\" title=\"cap_n_crunch\" src=\"/wp-content/uploads/2011/02/cap_n_crunch-150x150.jpg\" alt=\"\" width=\"100\" height=\"100\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/02/FrostyStarTrek.jpg\"><img class=\"size-thumbnail wp-image-2438\" style=\"margin: 5px;\" title=\"FrostyStarTrek\" src=\"/wp-content/uploads/2011/02/FrostyStarTrek-150x150.jpg\" alt=\"\" width=\"100\" height=\"100\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/02/Jello.jpg\"><img class=\"size-thumbnail wp-image-2440\" style=\"margin: 5px;\" title=\"Jello\" src=\"/wp-content/uploads/2011/02/Jello-150x150.jpg\" alt=\"\" width=\"100\" height=\"100\" /></a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/02/pop-tarts.jpg\"><img class=\"size-thumbnail wp-image-2442\" style=\"margin: 5px;\" title=\"pop-tarts\" src=\"/wp-content/uploads/2011/02/pop-tarts-150x150.jpg\" alt=\"\" width=\"100\" height=\"100\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/02/Swanson-Fried-Chicken-TV-Dinner.jpg\"><img class=\"size-thumbnail wp-image-2444\" style=\"margin: 5px;\" title=\"Swanson Fried Chicken TV Dinner\" src=\"/wp-content/uploads/2011/02/Swanson-Fried-Chicken-TV-Dinner-150x150.jpg\" alt=\"\" width=\"100\" height=\"100\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/02/Tang.jpg\"><img class=\"size-thumbnail wp-image-2446\" style=\"margin: 5px;\" title=\"Tang\" src=\"/wp-content/uploads/2011/02/Tang-150x150.jpg\" alt=\"\" width=\"100\" height=\"100\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/02/Kraft_Macaroni__Cheese_Dinner_80s.png\"><img class=\"size-thumbnail wp-image-2487\" style=\"margin: 5px;\" title=\"Kraft_Macaroni_&amp;_Cheese_Dinner_80s\" src=\"/wp-content/uploads/2011/02/Kraft_Macaroni__Cheese_Dinner_80s-150x150.png\" alt=\"\" width=\"100\" height=\"100\" /></a>\r\n\r\nBeing a print production person, I’m not much for delving into the philosophy or science of branding.  Interesting, yes. At times compelling, absolutely. But you’re more likely to find me fascinated with substrates, structures and any number of tactile, 3-dimensional bells and whistles I can get my hands on that I can apply to a brand.\r\n\r\nBut, there’s no question that I have very fond memories of “growing up brand”, if you will.\r\n\r\nGiven that we are now literally flooded with messages from every conceivable venue, it’s clear that there were not all that many delivery systems in those days.  Just stop for a moment and imagine what your life would be like without the Internet. (Okay, you can peel yourself off the floor now.)\r\n\r\nIn a nutshell, you had TV, print, radio and the guy with the sandwich board.  Advertising was king, packaging the queen and a single advertiser sponsored an entire show. No Tang and no Pop Tarts meant no Star Trek, no I Dream of Jeannie and no Beverly Hillbillies (speaking of which, I still refer to a pool as “cement pond” now and then).\r\n\r\nTang was considered a reasonable alternative to orange juice. Pop Tarts was a breakfast food and a Swanson TV Dinner was a perfectly acceptable meal alternative on a Friday night. And for dessert: Jello with bananas, in that mold that looked like a flying saucer. Damn, was that good! Cereal boxes had toys inside them, for god’s sake, and this was back when you had to go to a toy store to get a toy! Kraft Mac &amp; Cheese was and still is its own food group; no other brand to this day can come close to the original Kraft Mac and Cheese.  It’s like Coke. You just can’t duplicate that taste.\r\n\r\nMy mom read all the magazines, and I would frequently find her in the kitchen, experimenting with any number of recipe clippings. To my father’s old country palate, this was sacrilege.  He wanted meat and potatoes.  But mothers of the Sixties, much like mothers of today, were looking to streamline the process any way they could.  So I ate my share of potatoes au gratin; thank you Betty Crocker.  Don’t get me wrong.  There were no microwaves in that day, so cooked meals were the rule rather than the exception, although breakfast was more than likely Sugar Pops and Frosted Flakes. Sugar was not a dirty word back then, and frozen pizza was a revelation akin to the invention of the wheel. I confess that my favorite was the Swanson Fried Chicken TV Dinner: all that goodness in an aluminum tray with perfect little compartments, plus you had to remember to fold over the ends on the potatoes and chicken so that they would brown. Pure genius! In 1968, this was good stuff, my friend.  Don’t make a face.  If you’ve ever eaten a chicken MacNugget or a mozzarella stick you have no right to criticize.\r\n\r\nYeah, back in the good ole days, you could always depend on your brands to deliver. So while we discuss brands as if they are living, breathing entities and deconstruct them and critique and obsess about them, for me brands have always been about trust, starting back when I was a kid.  That’s the emotional connection for me.  And in a universe that is largely indifferent to us here on this little blue planet, it’s nice to know that when I open up a pack of PopTarts (and yes, I occasionally still do), or share some Kraft Mac and Cheese with my kid, I can still get that warm feeling I had when I was a mere 10 year old, back in the stone age of 1968.', 'Growing Up Brand', '', 'publish', 'open', 'open', '', 'growing-up-brand', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/growing-up-brand', 0, 'thinking', '', 0),
(872, 1, '2011-03-04 17:00:51', '2011-03-04 17:00:51', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\"><img class=\"size-full wp-image-595\" title=\"Sandra_blog_thumb_nb\" src=\"/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/03/charliesheen.jpg\"><img class=\"size-full wp-image-2552\" title=\"charliesheen\" src=\"/wp-content/uploads/2011/03/charliesheen.jpg\" alt=\"\" width=\"499\" height=\"317\" /></a>\r\n\r\nEveryone is talking about Charlie Sheen and what is interesting is that people <em>really</em> want to know about this guy. The digital world has been set on fire in anticipation and observation as he rants his way out of a career or into eternal career enhancing notoriety.\r\n\r\nHe is, as we speak, creating his own PR machine to manage his direct line to people so he can continue to have his say. On March 1, 2011 Sheen joined <a href=\"http://www.twitter.com\" target=\"_blank\">twitter</a> and by 6pm <a href=\"http://www.twitter.com/charliesheen\" target=\"_blank\">@charliesheen</a> had 108,000 followers and had not yet tweeted a single thing. He was accumulating followers at a rate of 1,000 a minute while we were watching. In fact, by midday March 2nd he had over 840,000 followers and had begun tweeting with the likes of Floyd Mayweather and inviting <a href=\"http://www.twitter.com/iamdiddy\" target=\"_blank\">@iamdiddy</a> over to hang out.\r\n\r\nWhile it is fun to watch this unfold, it is also a lesson for brands. Companies with big names and some notoriety like <a href=\"http://twitter.com/#!/Delta\" target=\"_blank\">Delta</a>, <a href=\"http://twitter.com/#!/AmericanExpress\" target=\"_blank\">Amex</a>, and <a href=\"http://twitter.com/#!/BestBuy\" target=\"_blank\">Best Buy</a>, all of which seem hard to reach and larger than life (much like Sheen) are also notable for being highly responsive on their twitter feeds. Within minutes of a post you can get a personal reply. Here are a couple of examples from a colleague’s twitter feed:\r\n<p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/03/Twitterdelta.jpg\"><img class=\"size-full wp-image-2542 aligncenter\" title=\"Twitterdelta\" src=\"/wp-content/uploads/2011/03/Twitterdelta.jpg\" alt=\"\" width=\"337\" height=\"242\" /></a></p>\r\nIn case you’re wondering which brands are winning in this channel, <a href=\"http://en.wikipedia.org/wiki/Mashable\" target=\"_blank\">Mashable</a> gives a good roundup of the <a href=\"http://mashable.com/2009/01/21/best-twitter-brands/\" target=\"_blank\">best twitter brands</a>, which includes Chevrolet, Marriott Hotels and the Detroit Pistons.  These brands are connecting with consumers in a very public yet personal way. Those that continue to proactively pursue these interactions and build a closer connection with consumers will be the winning brands in the future. The question remains however, what will become of Charlie, but we’ll be right there following him.', 'Connecting with Consumers, the Charlie Sheen Way', '', 'publish', 'open', 'open', '', 'connecting-with-consumers-the-charlie-sheen-way', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/connecting-with-consumers-the-charlie-sheen-way', 0, 'thinking', '', 0);
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(873, 1, '2018-09-24 19:23:39', '0000-00-00 00:00:00', 'By Rachel K.\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/03/alg_portman_galliano.jpg\"><img class=\"size-full wp-image-2568\" title=\"alg_portman_galliano\" src=\"/wp-content/uploads/2011/03/alg_portman_galliano.jpg\" alt=\"\" width=\"485\" height=\"327\" /></a>\n\nLast week, John Galliano was swiftly removed as the head of Christian Dior after a video surfaced of his anti-Semitic rants in a Paris restaurant. Now, as one who is Jewish (and just as a human being), I was outraged by his behavior on a few different levels. But as a brand person, I also thought: No John Galliano at Dior? <a href=\"http://www.brandchannel.com/home/post/2011/03/02/Damage-Control-Diors-Galliano-Response.aspx\" target=\"_blank\">He IS Dior</a>!\n\nThe recent trend of Chief Creative Officer or CEO as brand ambassador has been going on for a while now. In fact, several of these individuals have such a hand in the shaping of the brand that their names are virtually synonymous with the brand. Whereas the head of a company used to remain somewhat anonymous (e.g. <a href=\"http://blogs.forbes.com/augustturak/2011/03/07/the-missing-elephant-in-the-bedroom/\" target=\"_blank\">Jack Welch</a>), today’s brand gatekeepers are front-and-center. They even go so far as reaching out directly to customers – through corporate communications, blogs and tweets – to forge relationships.\n\nTake Millard “Mickey” <a href=\"http://en.wikipedia.org/wiki/Millard_Drexler\" target=\"_blank\">Drexler</a>, for example. As the head of J. Crew, he and his Executive Creative Director, <a href=\"http://fashionista.com/2010/07/five-keys-to-jenna-lyons-success/\" target=\"_blank\">Jenna Lyons</a> have turned the company around, making it a brand worthy of a $3 billion buyout. Every time I buy something from J.Crew.com (too often to admit), I get a beautifully printed note from Mickey, printed on thick, cream-colored cardstock, thanking me for my purchase and assuring me of J. Crew’s high standards of quality. (Tell that to my last cardigan, the buttons of which popped off after a few cleanings.) The first time I received such a note, I read it very carefully, anxiously awaiting a line informing me of some 25% off discount. But no…it’s just a personal note from Mickey, thanking me for my patronage. I also recently received such a note from Russ Gaitskill, the CEO of Garnet Hill, the online and catalog company that sells beautiful bedding and housewares. Now, whereas I know who Mickey Drexler is (namely due to a huge <a href=\"http://www.newyorker.com/reporting/2010/09/20/100920fa_fact_paumgarten\" target=\"_blank\">New Yorker profile</a> I read a few months ago), I had ZERO knowledge of Russ, so getting a note from him with my order (okay, okay, I’m a huge online shopper) held little weight. But still…it was a nice, personal touch, and obviously an effort by this company to woo me back for more purchases.\n\nOther highly recognizable brand ambassadors include <a href=\"http://people.forbes.com/profile/reed-krakoff/20645\" target=\"_blank\">Reed Krakoff</a>, who has turned around Coach in the past decade and who is so popular that he recently launched his own, eponymous, non-Coach brand, and <a href=\"http://racked.com/archives/2011/01/10/simon-doonan-ousted-from-creative-director-position-and-promoted-to-creative-ambassadoratlarge.php\" target=\"_blank\">Simon Doonan</a>, who is now Creative Ambassador-at-Large of Barneys (and was for years a virtual face of the brand). And these days, more people think of <a href=\"http://en.wikipedia.org/wiki/Karl_Lagerfeld\" target=\"_blank\">Karl Lagerfeld</a> when they hear the name Chanel than they do of Coco herself.\n\nOf course, as Galliano – Lagerfeld’s arch-rival – has proven, this complicated CCO/CEO relationship can backfire in a big way. Dior, the jewel in the crown of the LVMH fashion empire, now finds itself without its star designer, who has been with the house since 1996 and has, in the past 15 years, further elevated the reputation of the brand. Fashion world forecasters are saying that the house will do just fine, and that the runway piece of the business is just a small percentage of the overall sales. But one can’t help but wonder what Dior will look like in the next CCO’s hands.\n\nAnd back in the <a href=\"http://business.blogs.cnn.com/2011/03/02/charlie-sheen-dior-and-galliano-when-your-brand-rests-on-one-man/\" target=\"_blank\">pre-Sheen</a>, pre-Galliano weeks of early February, another super-strong personality, Peter Arnell, got fired from the agency that bears his name by holding company Omnicom. Not only that…but his <a href=\"http://www.dailymail.co.uk/news/article-1356595/Peter-Arnell-New-Yorks-worst-boss-loses-job-replaced-WIFE.html?ito=feeds-newsxml\" target=\"_blank\">WIFE was appointed as the new chief executive</a>! So technically, Arnell can remain Arnell…but there’s no question that the company has been tarnished by Peter’s shenanigans (and awful business decisions) in recent years (the horrendous <a href=\"http://www.youtube.com/watch?v=WJ4yF4F74vc\" target=\"_blank\">Tropicana rebranding</a> comes to mind).\n\nBut it’s also been proven that hearty, well-established brands CAN bounce back from such scandals. Why, just take a look at the company of Mr. Arnell’s close friend, Martha Stewart. In 2005, after spending five months in prison, and despite predictions that the situation would end her media empire, Martha launched a <a href=\"http://www.businessweek.com/magazine/content/06_45/b4008076.htm\" target=\"_blank\">comeback campaign</a>, and her company is now stronger than ever. She took lemons and turned them into lemonade in her trademark style, and continues to be a decisive and inspiring leader. I doubt the same will happen for Nazi-sympathizer Galliano, but his scandal – and Martha’s turnaround – are lessons to be heeded by the J. Crews and Garnet Hills of the world.', 'When brands lose their ambassadors', '', 'draft', 'open', 'open', '', 'when-brands-lose-their-ambassadors', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/?post_type=thinking&#038;p=873', 0, 'thinking', '', 0),
(874, 1, '2011-03-15 21:06:43', '2011-03-15 21:06:43', '<a href=\"http://cbxblog.com/wp-content/uploads/2011/01/LucilaBlog.jpg\"><img class=\"size-full wp-image-2072\" title=\"LucilaBlog\" src=\"/wp-content/uploads/2011/01/LucilaBlog.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/03/checking-in1.jpg\"><img class=\"size-full wp-image-2629\" title=\"checking-in1\" src=\"/wp-content/uploads/2011/03/checking-in1.jpg\" alt=\"\" width=\"500\" height=\"302\" /></a>\r\n\r\nI don’t know if you’ve noticed, but a ton of companies have popped up in the past few years that bank on people’s desire to broadcast their whereabouts. Unfortunately, a lot of these applications make it more confusing than necessary to do just that, begging the question, “What’s the point?”\r\n\r\nThe first time I ever used Facebook’s \"Check In\" application was when I was sitting at an airport in Argentina. It wasn\'t the best experience since, ironically enough, Facebook couldn\'t track down my location and I got an error message. The next (and only other) time I used it was when I discovered a really neat movie theater where the waiters brought food to your seat. I jumped on FB Check-In to let my friends know about it, but as soon as I did, FB shared with me all the other people that had also checked in and were only a few feet from me. That weirded me out, because I had no desire to let strangers in such close proximity know about my whereabouts and all my information.<a href=\"http://cbxblog.com/wp-content/uploads/2011/03/Facebook-check.jpg\"><img class=\"size-full wp-image-2618 alignright\" title=\"Facebook check\" src=\"/wp-content/uploads/2011/03/Facebook-check.jpg\" alt=\"\" width=\"147\" height=\"215\" /></a>\r\n\r\nAnother popular check-in company is Foursquare, which markets itself as a location-based mobile platform to help you \"explore\" your city. As opposed to Facebook, where you simply broadcast your location, Foursquare turned the whole idea of “being found” into a game, by allowing you to become the \"mayor\" of the location(s) you frequent the most and to collect an array of badges. But the whole concept, while unquestionably creative, ultimately left me feeling confused.\r\n\r\nAnd tons of other companies – such as  <a href=\"http://www.readwriteweb.com/archives/5_check-in_apps_to_check_out.php\" target=\"_blank\">GetGlue, Shopkick, Foodspotting, Gowalla &amp; Tunerfish</a> – have also jumped onto this trend with targeted niches that allow you to not only share where you are, but what music you’re listening to and what TV show you’re currently watching.\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/03/CheckingCo1.jpg\"><img class=\"size-full wp-image-2616\" title=\"CheckingCo\" src=\"/wp-content/uploads/2011/03/CheckingCo1.jpg\" alt=\"\" width=\"499\" height=\"130\" /></a>\r\n\r\nAll this seems a bit vain to me, but there are certain times when these applications are used for more than egotism. <a href=\"http://japan.person-finder.appspot.com/?lang=en\" target=\"_blank\">Google’s Person Finder</a> is currently being used to help locate victims of the horrific earthquake and tsunami that occurred in Japan. This user-populated search tool, in which people can post their location and report their status, was also set up for disasters in Haiti, Chile and New Zealand.\r\n\r\nIn these cases, it’s pretty amazing that technology can be used to find missing people; as of Monday afternoon, Google helped track down about 162,200 records. Can Facebook or Foursquare make such a claim? <a href=\"http://www.google.com/corporate/tenthings.html\" target=\"_blank\">Google’s first core principle</a> for all its offerings is \"Focus on the user and all else will follow.\" They put their customers first and foremost, are quick on their feet in times of crisis and keep impressing people with their numerous projects. The company’s use of their software for <a href=\"http://www.google.com/crisisresponse/\" target=\"_blank\">humanitarian causes</a> should be an example to the rest of these \'check-in\" programs, whose applications just end up making me a little more lost.', 'Getting Lost in Being “Found”', '', 'publish', 'open', 'open', '', 'getting-lost-in-being-found', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/getting-lost-in-being-found', 0, 'thinking', '', 0),
(875, 1, '2011-03-28 14:51:23', '2011-03-28 14:51:23', '<a href=\"http://cbxblog.com/wp-content/uploads/2011/03/JenniferDanielsBlog.jpg\"><img class=\"size-full wp-image-2679\" title=\"JenniferDanielsBlog\" src=\"/wp-content/uploads/2011/03/JenniferDanielsBlog.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a><p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/03/FGNV02P05_13.35421.jpg\"><img class=\"size-full wp-image-2689 aligncenter\" title=\"FGNV02P05_13.3542\" src=\"/wp-content/uploads/2011/03/FGNV02P05_13.35421.jpg\" alt=\"\" width=\"449\" height=\"302\" /></a></p>\r\nGrape Bubble Yum used to be my favorite, though my “hey, my parents aren’t looking,” non-sugarless choice was Watermelon <a href=\"http://en.wikipedia.org/wiki/Bubblicious\" target=\"_blank\">Bubblicious</a>. <a href=\"http://www.businesswire.com/news/home/20110207006326/en/Bazooka-Candy-Brands-Launch-Organic-Snack-Food\" target=\"_blank\">Bazooka</a> had the best instant flavor that disappeared way too fast (and the best comics with silly riddles at the bottom). <a href=\"http://en.wikipedia.org/wiki/Chiclets\" target=\"_blank\">Chiclets</a> made a cameo in my Halloween trick-or-treat bag. Trident, either the cinnamon or original flavors, is what I chewed on the airplane going to visit my grandparents in Florida every year, simply because that’s what Mom and Dad had on them. Spearmint Orbit is what I now pick up at Duane Reade when I need a pop of mint.\r\n\r\nI’m talking, of course, about gum. It’s been with me since my parents deemed me old enough to chew it (sugarless, of course). At the time, the options were fairly limited. It came in a stick or in a shorter, thicker rectangle form, and it only came five pieces to a pack. But today, the gum aisle has literally popped with an explosion of brands, flavors, shapes, sizes and benefits. Even a quick scan of the shelves at your local bodega will bring you face-to-face with more options than you ever thought imaginable for a product that is, on average, only one inch.\r\n\r\nWhen this gum insanity reached such a fever pitch, I can’t be sure. I DO know that gum not only comes in enough options to keep you chewing a different variation every day for two months straight,  but that it will also continue to astound you for as long with its packaging structures and designs. Whereas the standard gum package contained five long sticks or five short sticks and had an exterior that was fairly bland, today’s packages are resealable, with two levels of ten pieces each, eye-catching cover patterns and jaw-dropping flavors. There really is something for everyone:\r\n\r\nFeeling bold and heroic?\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/03/Stride.jpg\"><img class=\"size-full wp-image-2663\" title=\"Stride\" src=\"/wp-content/uploads/2011/03/Stride.jpg\" alt=\"\" width=\"107\" height=\"68\" /></a>\r\n\r\nFeeling semi-mainstream with a penchant for whiter teeth?\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/03/Orbit.jpg\"><img class=\"size-full wp-image-2665\" title=\"Orbit\" src=\"/wp-content/uploads/2011/03/Orbit.jpg\" alt=\"\" width=\"128\" height=\"91\" /></a>\r\n\r\nFeeling mysterious and adventurous?\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/03/51.jpg\"><img class=\"size-full wp-image-2667\" title=\"5\" src=\"/wp-content/uploads/2011/03/51.jpg\" alt=\"\" width=\"93\" height=\"71\" /></a>\r\n\r\nFeeling like dessert?\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/03/Trident1.jpg\"><img class=\"size-full wp-image-2671\" title=\"Trident\" src=\"/wp-content/uploads/2011/03/Trident1.jpg\" alt=\"\" width=\"137\" height=\"94\" /></a>\r\n\r\nFeeling like being a kid again?\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/03/Bubblicious.jpg\"><img class=\"size-full wp-image-2673\" title=\"Bubblicious\" src=\"/wp-content/uploads/2011/03/Bubblicious.jpg\" alt=\"\" width=\"173\" height=\"55\" /></a>\r\n\r\nDon’t like what you see? Make your own! Fans of EXTRA sugar-free gum can now create and purchase personalized packs featuring their photos and designs via Wrigley\'s first-ever custom-packaging offer, <a href=\"www.MyExtraGum.com\" target=\"_blank\">MyExtra</a>.\r\n\r\nAs you can see, manufacturers have been consistently pushing the envelope when it comes to flavors, shapes and benefits. But the truth is that what was first patented as modern chewing gum here in New York back in 1869 contains, for the most part, the same ingredients as our fancier-packaged versions today: chicle (or rubber), sweeteners, flavors and colors. In the late 1800s, there were only two brands really competing for your business. Now, gum is a product literally bursting with innovation across more than twenty brands. And while it is one of the smallest products on the market, the branding of each 2” x 3” pack is speaking volumes about a rectangle that has to do a lot of shouting to get you to buy it at your local bodega.\r\n\r\nHave you also been recently wowed by chewing gum? Or do you think we are about to reach the gum “bubble” – and if so, which brands will fall by the wayside when it bursts? Has a tiny pack no bigger than your business card made an impression on you for its design or flavor offerings, so much so that it made its way into your shopping bag? Just some things to chew on. (And in case you were wondering, it won’t sit in your stomach for seven years if you swallow it.)', 'Something to Chew On', '', 'publish', 'open', 'open', '', 'something-to-chew-on', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/something-to-chew-on', 0, 'thinking', '', 0),
(876, 1, '2011-04-08 17:48:59', '2011-04-08 17:48:59', '<img class=\"size-thumbnail wp-image-2827 alignnone\" title=\"BrianBlog\" src=\"/wp-content/uploads/2011/04/BrianBlog-150x150.jpg\" alt=\"\" width=\"40\" height=\"40\" />\r\nBranding is a team sport, and one of the star players is the consumer. If you don\'t attempt to know your consumers, you can\'t build great brands together. Several weeks ago I had the opportunity to travel to Shanghai to learn from Chinese consumers. As part of my field research, I walked as far as I could and took as many pictures as I could to get a feel for the city and the people. My goal was to have a fraction more understanding when approaching the development of meaningful, relevant brands. At the end of my travels I find myself back at the beginning, faced with the realization that there is so much more to learn beyond the conspicuous contrasts of modern and traditional, megalithic and minuscule, and Eastern and Western. I can\'t wait for the next opportunity and my next lesson.  Enjoy the snaps!\r\n\r\n<span style=\"color: #888888;\"><em>Click on the pictures to view the sideshow, then click the arrows that appear to the left and right of each slide.</em></span>\r\n\r\n<img class=\"size-full wp-image-2780\" title=\"header2\" src=\"/wp-content/uploads/2011/04/header2.jpg\" alt=\"\" width=\"539\" height=\"425\" />\r\n\r\n<a class=\"lightbox\" title=\"METRO CITY MALL. You might expect Shanghai to be filled with big futuristic skyscrapers and crazy-looking shopping malls shaped like Biosphere and you\'d be completely right.\" href=\"http://cbxblog.com/wp-content/uploads/2011/04/13.jpg\"><img class=\"size-full wp-image-2746 alignnone\" style=\"margin-right: 14px;\" title=\"METRO CITY MALL. You might expect Shanghai to be filled with big futuristic skyscrapers and crazy-looking shopping malls shaped like Biosphere and you\'d be completely right.\" src=\"/wp-content/uploads/2011/04/13.jpg\" alt=\"\" width=\"140\" height=\"140\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/04/21.jpg\"><img class=\"size-thumbnail wp-image-2743\" style=\"margin-right: 14px;\" title=\"NEAR RUIJIN ROAD (No.1) And, there are also plenty of smaller, random everyday moments to be found just walking down the street. I personally found the latter much more interesting from a cultural perspective and hope you do too.\" src=\"/wp-content/uploads/2011/04/21-150x150.jpg\" alt=\"\" width=\"140\" height=\"140\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/04/15.jpg\"><img class=\"size-thumbnail wp-image-2772\" title=\"PUBLIC ART: However, lest I get all Disney on you, there are some You Don\'t See That Everyday things that caught my attention for being a bit, well, foreign.\" src=\"/wp-content/uploads/2011/04/15-150x150.jpg\" alt=\"\" width=\"140\" height=\"140\" /></a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/04/3.jpg\"><img class=\"size-thumbnail wp-image-2748\" style=\"margin-right: 14px;\" title=\"UNIVERSAL CELL PHONE CHARGER\" src=\"/wp-content/uploads/2011/04/3-150x150.jpg\" alt=\"\" width=\"140\" height=\"140\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/04/4.jpg\"><img class=\"size-thumbnail wp-image-2750\" style=\"margin-right: 14px;\" title=\"CHAIR DISTRIBUTION\" src=\"/wp-content/uploads/2011/04/4-150x150.jpg\" alt=\"\" width=\"140\" height=\"140\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/04/5.jpg\"><img class=\"size-thumbnail wp-image-2752\" title=\"STREET FRUIT\" src=\"/wp-content/uploads/2011/04/5-150x150.jpg\" alt=\"\" width=\"140\" height=\"140\" /></a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/04/7.jpg\"><img class=\"size-thumbnail wp-image-2756\" style=\"margin-right: 14px;\" title=\"GRAFFITI\" src=\"/wp-content/uploads/2011/04/7-150x150.jpg\" alt=\"\" width=\"140\" height=\"140\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/04/8.jpg\"><img class=\"size-thumbnail wp-image-2758\" style=\"margin-right: 14px;\" title=\"BAMBOO SCAFFOLDING\" src=\"/wp-content/uploads/2011/04/8-150x150.jpg\" alt=\"\" width=\"140\" height=\"140\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/04/9.jpg\"><img class=\"size-thumbnail wp-image-2760\" title=\"SCAFFOLDING THAT LOOKS LIKE BAMBOO\" src=\"/wp-content/uploads/2011/04/9-150x150.jpg\" alt=\"\" width=\"140\" height=\"140\" /></a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/04/10.jpg\"><img class=\"size-thumbnail wp-image-2762\" style=\"margin-right: 14px;\" title=\"FAST FOOD\" src=\"/wp-content/uploads/2011/04/10-150x150.jpg\" alt=\"\" width=\"140\" height=\"140\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/04/112.jpg\"><img class=\"size-full wp-image-2822\" style=\"margin-right: 14px;\" title=\"FAST FRESH FOOD\" src=\"/wp-content/uploads/2011/04/112.jpg\" alt=\"\" width=\"140\" height=\"140\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/04/bank3.jpg\"><img class=\"size-thumbnail wp-image-2853\" title=\"TRUTH IN BRANDING\" src=\"/wp-content/uploads/2011/04/bank3-150x150.jpg\" alt=\"\" width=\"140\" height=\"140\" /></a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/04/131.jpg\"><img class=\"size-thumbnail wp-image-2768\" style=\"margin-right: 14px;\" title=\"BRAND EXPERIENCE TRAINING\" src=\"/wp-content/uploads/2011/04/131-150x150.jpg\" alt=\"\" width=\"140\" height=\"140\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/04/14.jpg\"><img class=\"size-thumbnail wp-image-2770\" style=\"margin-right: 14px;\" title=\"CHINA\'S ANSWER TO DIESEL\" src=\"/wp-content/uploads/2011/04/14-150x150.jpg\" alt=\"\" width=\"140\" height=\"140\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/04/6.jpg\"><img class=\"size-thumbnail wp-image-2754\" title=\"GRATUITOUS MONKEY SHOT\" src=\"/wp-content/uploads/2011/04/6-150x150.jpg\" alt=\"\" width=\"140\" height=\"140\" /></a>', '72 Hours in Shanghai', '', 'publish', 'open', 'open', '', '72-hours-in-shanghai', '', '', '2018-09-24 19:23:36', '2018-09-24 19:23:36', '', 0, 'http://cbx.cappendev.com/thinking/16/72-hours-in-shanghai', 0, 'thinking', '', 0),
(877, 1, '2011-04-14 21:14:01', '2011-04-14 21:14:01', '<img class=\"size-full wp-image-599 alignnone\" title=\"DavidW_Blog_Thumb_nb\" src=\"/wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\" alt=\"\" width=\"40\" height=\"40\" />\r\n<img class=\"size-full wp-image-2875 alignnone\" title=\"Duds_intro\" src=\"/wp-content/uploads/2011/04/Duds_intro.jpg\" alt=\"\" width=\"500\" height=\"356\" />\r\n\r\nInspired by Joe R.\'s recent post called, \"<a title=\"Growing Up Brand\" href=\"http://cbxblog.com/?p=2411\" target=\"_blank\">Growing Up Brand</a>,\" I started thinking about brand names of yesteryear. Two of the visuals in his post were of \"<a title=\"Corn Pops\" href=\"http://en.wikipedia.org/wiki/Corn_Pops\" target=\"_blank\">Sugar Pops</a>\" and \"<a title=\"Honey Smacks\" href=\"http://en.wikipedia.org/wiki/Honey_Smacks\" target=\"_blank\">Sugar Smacks</a>,\" sinfully sweet cereal brands that I\'ve enjoyed my fair share of over the years. Joe mentioned that \"Sugar was not a dirty word back then.\" Having \"sugar\" in the name was no doubt a smart decision at the time; it clearly said that these are sweet products that would immediately appeal to kids. Today, though, I just don\'t think a name like that could be created and sold through the system. First of all, <a title=\"Breakfast High in Sugar Proven Bad for Children  Read more at FYI Living: http://fyiliving.com/research/breakfasts-high-in-sugar-proven-bad-for-children/#ixzz1JXAt9Zgc\" href=\"http://fyiliving.com/research/breakfasts-high-in-sugar-proven-bad-for-children/\" target=\"_blank\">no one is bragging about sugar content</a>, and secondly, the process of branding and naming has changed dramatically over the years. Brand names are now often focus grouped, chosen by management consensus and legal availability.\r\n\r\nIn other words, names are safer these days.\r\n\r\nProduct brands and subbrands often go with generic descriptors masked as brands by add-on suffixes. Thanks to Oscar Mayer\'s successful Lunchables brand, we now have \"ables\" in every section of the grocery. Salad dressing called \"Pourables?\" No shit.\r\n\r\n<img class=\"alignnone size-full wp-image-2878\" title=\"ables_all\" src=\"/wp-content/uploads/2011/04/ables_all.jpg\" alt=\"\" width=\"500\" height=\"506\" />\r\n\r\nThere\'s nothing horribly wrong with names today, but perhaps they wouldn’t be so safe if there weren’t so many checks and balances in today’s world. Let’s face it: Some of the quirky names of yesteryear simply wouldn’t get through the system if they were being introduced for the first time today. Here is a look at three brand names that no consultancy, brand manager or focus group would ever allow to appear on shelves. Not for nothing, they happen to be great names.\r\n<h3><strong>Mister Salty</strong></h3>\r\n<img class=\"alignnone size-full wp-image-2883\" title=\"Salty_New\" src=\"/wp-content/uploads/2011/04/Salty_New.jpg\" alt=\"\" width=\"500\" height=\"338\" />\r\n\r\nMister Salty has been around since at least the early 70\'s and often appeared in commercials as a sailor made of pretzels. Similar to Sugar Pops, using the word \"Salty\" seemed like a great idea at the time, I\'m sure. I thought this brand was phased out until I saw them in my kitchen as part of a pretzel and cheese snack pack.\r\n\r\nActual name: <strong>Mister Salty</strong>\r\nHypothetical focus grouped name: <strong>Mister Wholesome Snackers</strong>\r\nAn even worse name: <strong>Mister Sodium</strong>\r\n<h3><strong>Milk Duds</strong></h3>\r\n<img class=\"alignnone size-full wp-image-2884\" title=\"MD_New\" src=\"/wp-content/uploads/2011/04/MD_New.jpg\" alt=\"\" width=\"500\" height=\"310\" />\r\n\r\n<a title=\"MILK DUDS Candy\" href=\"http://www.thehersheycompany.com/brands/milk-duds/candy.aspx#/1928\" target=\"_blank\">Milk Duds</a> have been around since 1926 and legend has it that F. Hoffman and Company in Chicago was trying to make a perfectly round candy. When they came out lumpy, an employee called the batch \"duds\" and the name stuck. I love this name and it still sounds unique.\r\n\r\nActual name: <strong>Milk Duds</strong>\r\nHypothetical focus grouped name: <strong>Milk Wonderfuls</strong>\r\nAn even worse name: <strong>Milk Blunders</strong>\r\n<h3><strong>Dress Barn</strong></h3>\r\n<img class=\"alignnone size-full wp-image-2885\" title=\"DB_NewStore\" src=\"/wp-content/uploads/2011/04/DB_NewStore.jpg\" alt=\"\" width=\"500\" height=\"376\" />\r\n\r\nDress Barn has been around since 1962 and began in Stamford Connecticut. In 1983 they went public and now have over 700 locations. How is this possible? It\'s a barn full of dresses. Is no one self-conscious walking in the door?\r\n\r\nActual name: <strong>Dress Barn</strong>\r\nHypothetical focus grouped name: <strong>Value Dress Boutique</strong>\r\nAn even worse name: <strong>Dress Trough</strong>', 'Names You Couldn\'t Name', '', 'publish', 'open', 'open', '', 'names-you-couldnt-name', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/names-you-couldnt-name', 0, 'thinking', '', 0),
(878, 1, '2011-04-27 17:44:52', '2011-04-27 17:44:52', '<img src=\"file:///Users/lise/Library/Caches/TemporaryItems/moz-screenshot.png\" alt=\"\" /><img src=\"file:///Users/lise/Library/Caches/TemporaryItems/moz-screenshot-1.png\" alt=\"\" /><img src=\"file:///Users/lise/Library/Caches/TemporaryItems/moz-screenshot-2.png\" alt=\"\" /><img src=\"file:///Users/lise/Library/Caches/TemporaryItems/moz-screenshot-3.png\" alt=\"\" /><img src=\"file:///Users/lise/Library/Caches/TemporaryItems/moz-screenshot-4.png\" alt=\"\" /><a href=\"http://cbxblog.com/wp-content/uploads/2011/04/MegAsaro_Blog.jpg\"><img class=\"alignnone size-full wp-image-2925\" title=\"MegAsaro_Blog\" src=\"/wp-content/uploads/2011/04/MegAsaro_Blog.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/04/IMG_2396.jpeg\"><img class=\"size-medium wp-image-2919 aligncenter\" title=\"IMG_2396\" src=\"/wp-content/uploads/2011/04/IMG_2396-300x225.jpg\" alt=\"\" width=\"410\" height=\"300\" /></a>\r\nMy 23-month-old son knows and loves Barney, Elmo, Mickey, Dora, Diego, Grover. He is learning his<a href=\"http://www.youtube.com/watch?v=tAnz4yRDxGE&amp;feature=related\" target=\"_blank\"> letters and numbers on Youtube</a>. And he is constantly grabbing for my iPhone. But, all the while, there is this little voice in me wanting him to unplug, play and be free, explore, get bored even. It is in that quiet time that the human mind explores and creates.\r\n\r\nUnfortunately, he had no say in the matter. Defined as those born 2000+, “Binary Generation” members have their birth dates written in code and their brains learning how to interact with a world increasingly driven by technology.  Today’s tykes, like my son, are as <a href=\"http://abcnews.go.com/Technology/toddlers-tech-screens-created-equal/story?id=11910667\" target=\"_blank\">iPhone obsessed as their parents</a>, if not more so.  Maybe it is because of its intuitive nature, or maybe it is because of the number of apps that cater to toddlers, but it makes me wonder: what is the technology tipping point?\r\n\r\nI vividly remember my first piece of technology in the 70’s. It was called Blockbuster and I played it so much, the touch pad deteriorated into a bumpy wasteland. In the 80’s, my relationship with technology heightened to learning how to use a computer, F-1 here, F-4 there. Old school indeed but exciting, not so much.\r\n\r\nNowadays, technology is both ubiquitous and inviting, always within touching distance. As a child of the 70’s, I had a lot of freedom. The doors were never locked and a spud game was usually on in the neighborhood. Today’s kids are practically exposed to technology in the womb and communicate via screens more than face to face. For The Binary Generation, technology is omnipresent in their homes, the schools, cars, everywhere.\r\n\r\nNow, I love technology as much as the next guy but, I also fondly remember vegging out for hours in front of the boob tube or playing my beloved Blockbuster. In those moments, one doesn’t truly engage. The connection is more of a falsehood, programmed and calculated, not real and human.\r\n\r\nWhich is why, when my son cries “compuper, compuper!!”, I know what I’m up against as a parent. But, as branders, I believe we also carry a responsibility to deliver on experiences in the products we market. Humans crave technology but what will resonate in the memory banks of today’s kids? A facebook post or running around outside with their friends? Only the future will show us what hours of passive engagement does to a developing mind. My instinct is that members of The Binary Generation will be our guinea pigs.', 'The Binary Generation', '', 'publish', 'open', 'open', '', 'the-binary-generation', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/the-binary-generation', 0, 'thinking', '', 0),
(879, 1, '2018-09-24 19:23:37', '0000-00-00 00:00:00', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\"><img class=\"size-full wp-image-595 alignnone\" title=\"Sandra_blog_thumb_nb\" src=\"/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> by S. Creamer\n<img class=\"size-full wp-image-2947 alignnone\" title=\"sandraMain2\" src=\"/wp-content/uploads/2011/05/sandraMain2.jpg\" alt=\"\" width=\"500\" height=\"274\" />\n\nHow should American beauty companies approach the copious business opportunities that await them in Asia? What is the right mix of regional vs. global branding? These are just a few of the questions weighing heavily on marketers’ minds right now, and they will be broached at the <a href=\"http://www.hbaexpo.com/home\" target=\"_blank\">HBA Global Expo</a> – held June 28th to the 30th – during a session titled <a href=\"http://www.hbaexpo.com/international-track-04\" target=\"_blank\">China, Japan, Korea: East Asian Markets</a>. CBX will appear at this session along with a panel of other experts.\nBeauty companies sell their products to help women achieve a dream appearance and lifestyle. (And of course, make money.) The way these companies go about doing so varies greatly from country to country and continent to continent, and depends on cultural norms. There’s no doubt that the East is influenced by the West, most notably by the fashion and entertainment industries (not surprisingly, we see this influence most strongly in Japan). But while consumers in Asia are turning more to plastic surgery, such as eyelid and breast enhancements, an analysis of recent beauty imagery of mass and prestige products in Asia shows the perceived aspirations around beauty are still very feminine and innocent. Take these visuals for example:\n\n&nbsp;\n\n<img class=\"size-full wp-image-2954 alignleft\" title=\"Korea1\" src=\"/wp-content/uploads/2011/05/Korea1.jpg\" alt=\"\" width=\"148\" height=\"195\" />\n\n<img class=\"size-full wp-image-2955 alignleft\" title=\"Korea2\" src=\"/wp-content/uploads/2011/05/Korea2.jpg\" alt=\"\" width=\"148\" height=\"195\" />\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n<img class=\"size-full wp-image-2953 alignleft\" title=\"Korea\" src=\"/wp-content/uploads/2011/05/Korea.jpg\" alt=\"\" width=\"80\" height=\"56\" />\n\nKOREA: The image on the left shows innocence through little makeup and the bucolic setting. The image on the right shows a more empowered woman, who still has an innocent expression, but because the man is seductively close, she displays more power and confidence.\n\n&nbsp;\n\n<img class=\"size-full wp-image-2957 alignleft\" title=\"China1\" src=\"/wp-content/uploads/2011/05/China1.jpg\" alt=\"\" width=\"148\" height=\"195\" />\n\n<img class=\"size-full wp-image-2958 alignleft\" title=\"China2\" src=\"/wp-content/uploads/2011/05/China2.jpg\" alt=\"\" width=\"148\" height=\"195\" />\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n<img class=\"size-full wp-image-2956 alignleft\" title=\"China\" src=\"/wp-content/uploads/2011/05/China.jpg\" alt=\"\" width=\"80\" height=\"56\" />\n\nCHINA: I liked these images because of the similar poses and the different effect. These photographs show a demure subject, each looking away from the camera. The one on the left is for a hair care brand, and the woman looks innocent and optimistic. The one on the right shows a mysterious glow around a beautiful and delicate woman. Both of these women convey different perspectives on virtue.\n\n&nbsp;\n\n<img class=\"size-full wp-image-2960 alignleft\" title=\"Japan1\" src=\"/wp-content/uploads/2011/05/Japan1.jpg\" alt=\"\" width=\"143\" height=\"191\" /><a href=\"http://cbxblog.com/wp-content/uploads/2011/05/japan21.jpg\"><img class=\"alignleft size-full wp-image-2964\" title=\"japan2\" src=\"/wp-content/uploads/2011/05/japan21.jpg\" alt=\"\" width=\"146\" height=\"191\" /></a>\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/05/Japan2.jpg\"><img class=\"alignleft size-full wp-image-3001\" title=\"Japan\" src=\"/wp-content/uploads/2011/05/Japan2.jpg\" alt=\"\" width=\"80\" height=\"56\" /></a>JAPAN: Japan is an interesting (and slightly disturbing) example, because of the overtly girl-oriented image of beauty. On the one hand, a girl is the epitome of innocence, yet a woman dressed as a girl suggests playful fun to a woman and a fantasy for a man. In this case the ad is targeted at women, but perhaps the appeal to men is the reason the trend is so appealing. Interestingly enough, premium products haven’t made the move yet toward overt sexuality. Rather, there continues to be evidence of softness and delicateness.\n\n&nbsp;\n\nSo while Western cultural influences, like more overt display of sexuality, are starting to influence beauty communication, but haven\'t taken a strong foothold yet. This is just one of the many considerations that beauty companies and ad agencies should keep in mind when targeting the Asian consumer market. ?', 'Beauty is as Beauty Does', '', 'draft', 'open', 'open', '', '', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/?post_type=thinking&#038;p=879', 0, 'thinking', '', 0),
(880, 1, '2011-05-09 18:23:52', '2011-05-09 18:23:52', '<p style=\"text-align: justify;\"><img class=\"size-full wp-image-3026 alignnone\" title=\"GreggLipmanBlog\" src=\"/wp-content/uploads/2011/05/GreggLipmanBlog.jpg\" alt=\"\" width=\"40\" height=\"40\" /> By Gregg L.<a href=\"http://cbxblog.com/wp-content/uploads/2011/05/Royal_wedding_3.jpg\"></a></p><p style=\"text-align: justify;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/05/Royal_wedding_3.jpg\">\n</a>Two weeks ago, the world watched in awe as Prince William married his love, Kate Middleton. And I did, too.  During the spectacle, I couldn’t help but think about the brand that is the royal family, and how Kate, William and Harry are ushering in a whole new phase for the royals. So, since I’m in the branding game, I decided to write down the names of the brands that came to mind when I thought about the key players in Friday’s big event. I also threw Princess Diana into the mix as well (RIP), because goodness knows her presence was strongly felt at the wedding. She, like her son’s new bride, fares well on this chart, as opposed to yawn-inducing Prince Charles, the equally boring Camilla and the fuddy duddy Queen (who we have to say, looked pretty good in her yellow suit and hat). What do you think of my choices?</p>\n<p style=\"text-align: justify;\">&nbsp;</p>\n<p style=\"text-align: justify;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/05/Royal_wedding_31.jpg\"><img class=\"aligncenter size-full wp-image-3044\" title=\"Royal_wedding_3\" src=\"/wp-content/uploads/2011/05/Royal_wedding_31.jpg\" alt=\"\" width=\"629\" height=\"324\" /></a></p>\n<p style=\"text-align: center;\"><span style=\"color: #999999;\"><em>Click the image to enlarge</em></span></p>\n<p style=\"text-align: justify;\">&nbsp;</p>', 'Here Comes the Brand', '', 'publish', 'open', 'open', '', 'here-comes-the-brand', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/here-comes-the-brand', 0, 'thinking', '', 0),
(881, 1, '2011-05-18 20:26:35', '2011-05-18 20:26:35', '<a href=\"http://cbxblog.com/wp-content/uploads/2011/05/RachelK.jpg\"><img class=\"alignnone size-full wp-image-3065\" title=\"RachelK\" src=\"/wp-content/uploads/2011/05/RachelK.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Rachel K.<a href=\"http://cbxblog.com/wp-content/uploads/2011/05/ob-free-tampon-sample.jpg\"><img class=\"size-full wp-image-3063 aligncenter\" title=\"ob-free-tampon-sample\" src=\"/wp-content/uploads/2011/05/ob-free-tampon-sample.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\r\nLast week I went to my local Walgreens to buy tampons, and was stunned to see my favorite brand, <a href=\"http://www.obtampons.com/en/index\">OB, back on the shelves</a>. Several months ago, Johnson &amp; Johnson mysteriously pulled OB products without so much as a peep about why they were doing so. The brand I’d been so loyal to since high school was gone virtually overnight.\r\n\r\nI wasn’t the only one bummed out by <a href=\"http://prescriptions.blogs.nytimes.com/2010/12/22/the-case-of-the-missing-o-b-tampons/\">OB’s disappearance</a>. Thousands of women took to the Internet to bemoan this occurrence (and demand an explanation), and soon boxes of the product were selling on <a href=\"http://shop.ebay.com/i.html?_from=R40&amp;_trksid=p5197.m570.l1311&amp;_nkw=ob+tampons&amp;_sacat=See-All-Categories\">eBay</a> for nearly three times their original cost. So when I saw OB Tampons back on shelves, my first thought was, “Well, should I really be buying a product that was pulled when I have no idea why?” But I ignored the voice in my head screaming “No!” simply because I was thrilled to have the brand back. And so I purchased a box, brought it home, and decided to let sleeping dogs lie.\r\n\r\nYes, I am SO brand loyal to OB that I was willing to overlook the fact that the product might have been tampered with and/or hazardous simply because I felt other products on the market weren’t nearly as good.\r\n\r\nBut because I am the type of neurotic who makes Woody Allen look stoic, my brand loyalty lasted for all of an hour. Soon I was back on the Internet, looking to see if J&amp;J had offered an explanation for their actions, lest I be giving myself terminal cancer by using the tampons. Zilch. Nada. Nothing online that offered any insights into the company’s actions. And so I turned a blind eye and kept the product. And will go ahead and buy it again.\r\n\r\nIn an article Gregg recently penned entitled, <a href=\"http://www.mpdailyfix.com/you-never-write-you-never-call/\">“You Never Write, You Never Call: Some Advice from Mom to J&amp;J,”</a> he advised the company on how to heal the wounds of the past year (in which it recalled 22 products, including more than 300 million bottles of medicine) by remaining true to its company credo of honesty. Johnson &amp; Johnson still hasn’t come out and explained why OB Tampons disappeared from shelves, and they may never. But my guess is that the company’s silence is not deterring women like me from buying the products. Which is shocking, yes… but also a testament to the strength of the brand. <strong> </strong>', 'To OB Or Not To OB: That Is The Question', '', 'publish', 'open', 'open', '', 'to-ob-or-not-to-ob-that-is-the-question', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/to-ob-or-not-to-ob-that-is-the-question', 0, 'thinking', '', 0),
(882, 1, '2011-06-01 18:21:14', '2011-06-01 18:21:14', '<a href=\"http://cbxblog.com/wp-content/uploads/2011/06/KarenSmith_Blog.jpg\"><img class=\"alignnone size-medium wp-image-3085\" title=\"KarenSmith_Blog\" src=\"/wp-content/uploads/2011/06/KarenSmith_Blog-300x299.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/06/tree-falling1.jpg\"><img class=\"size-medium wp-image-3084 aligncenter\" title=\"tree-falling\" src=\"/wp-content/uploads/2011/06/tree-falling1-300x240.jpg\" alt=\"\" width=\"445\" height=\"355\" /></a>\r\n\r\n&nbsp;\r\n\r\nRecently, a client asked me what it took to get innovation through to activation. Insight-driven idea – check. Consumer validation – check. Alignment with strategic objectives – check. But many times, great ideas just languish on the shelf, never making it out of the concept phase. If innovation happens, and no one listens, is it truly innovation?\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Pckg_Mkt_FridgePack_article_pic.jpg\"><img class=\"size-medium wp-image-3087 aligncenter\" title=\"Pckg_Mkt_FridgePack_article_pic\" src=\"/wp-content/uploads/2011/06/Pckg_Mkt_FridgePack_article_pic-300x249.jpg\" alt=\"\" width=\"300\" height=\"249\" /></a>\r\n\r\n&nbsp;\r\n\r\nThe name of the game is synergies. It takes a village to raise an idea – marketing, operations, sales, legal, finance, plus a route to market that sets the idea up for success, and a strategy that everyone can understand. When I helped launch the <a href=\"http://www.bizjournals.com/atlanta/stories/2002/08/05/story5.html\" target=\"_blank\">Coca-Cola Fridge Pack</a> in 2003, all the right elements were in place:\r\n\r\n-    A strong consumer insight. We’d done a packaging <a href=\"http://www.marketresearchworld.net/index.php?option=com_content&amp;task=view&amp;id=3696&amp;Itemid=78\" target=\"_blank\">A&amp;U (Attitude and Usage)</a> study that led us to a number of insights, including the fact that consumers wanted an easier way to store and use soft drink packages in the refrigerator. They couldn’t tell us how to solve the problem, but they could tell us what they wanted.\r\n-    A convergence of business needs. The Coca-Cola Company had just invested heavily in <a href=\"http://findarticles.com/p/articles/mi_m0UQX/is_9_66/ai_92725133/\" target=\"_blank\">packaging innovation insights</a>, and was looking for a return on that work. There was a bottler who had extra production capacity and who was open to investing. And there was a supplier who had ideas in the pipeline that met the consumer objective.\r\n-    An irresistible story. Once upon a time, there was a package that fit more easily in the fridge, generated huge consumer interest, and was proven to increase sales while improving consumer perception of the brand.  I literally walked the halls of Coca-Cola, carrying a sample of the package and a deck of talking points about the positive impact to the business, getting people excited about the idea, and collecting team members along the way.\r\n-    A senior evangelist. We had the support and ear of the president of Coca-Cola North America, as well as the head of the bottling organization. We were making a game changing move, and having senior teams on board reinforced our goals and helped rally the idea within the organization. Everyone knew it was a priority, not just a project.\r\n-    A compelling solution with few compromises. We had a structural design that worked well, both as a strategic solution and as an operationally sound solve.  Consumers overwhelmingly told us that they preferred the new design of the Fridge Pack over the existing square box, and in-market results backed up this information. Best of all, it worked the way it was supposed to work.\r\n-    A partnership of marketing, manufacturing and suppliers. We had an engaged, highly cross-functional team, from the earliest stages of the project and from the top down, that was willing to provide resources, support and help break down barriers to success.\r\n-    A great story for retailers. Who isn’t looking for new news? And Coke had the advantage of strong retailer partnerships. The launch of the Fridge Pack required complete overnight store resets in the early markets. We were able to build a story around increases in sales, margin and consumer interest that enabled the bottler to sell the package in (taking on new slotting fees), and convinced retailers to agree to the resets. Without that partnership at the retailer level, the whole project would have come to a grinding halt.\r\n-    A scalable small market test.  We were able to launch in one market in a repeatable way, testing communications, packaging structure, consumer preference and perception, giving us guidance for how to execute a larger launch. Test results within the initial markets gave Coca-Cola the confidence to move forward and lead the charge in launching nationally.\r\n-    Realistic objectives that helped us eat the elephant. As a team, we knew that launching the Fridge Pack with a brand as large as Coke, in a system that produces millions of packages a year, was a daunting task. By working with small markets at the outset, setting attainable but challenging goals for the launches, and then measuring and reporting regularly on results, we were able to demonstrate success, account for corrections and build a compelling story for a broader launch.\r\n\r\nThere’s no shortage of great ideas. But as this proves, ideas need someone with them in the forest in order to be heard.', 'If a Tree Falls in the Woods…', '', 'publish', 'open', 'open', '', 'if-a-tree-falls-in-the-woods', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/if-a-tree-falls-in-the-woods', 0, 'thinking', '', 0);
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(883, 1, '2011-06-09 19:02:33', '2011-06-09 19:02:33', '&nbsp;\r\n<em><a href=\"http://cbxblog.com/wp-content/uploads/2011/06/JenniferDaniels.jpg\"><img class=\"alignnone size-full wp-image-3108\" title=\"JenniferDaniels\" src=\"/wp-content/uploads/2011/06/JenniferDaniels.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> </em>\r\n\r\n&nbsp;\r\n\r\nThe opening credits for a TV show is like its three-minute elevator pitch, during which you can sell a viewer on what the show is all about, who the star is and what the feel of the show will be. Today an audience has eighteen other things going on when they sit down to watch TV (and that’s even if they are watching it on scheduled time, as opposed to via a DVR). How do you really grab a new audience’s attention? Brand the heck out of your series!\r\n\r\nToday’s shows use a variety of design methods that go above and beyond what used to be a “typical” intro. The majority of shows from the ‘70s, ‘80s, and ‘90s follow one of two formulaic systems. Either they have staged film roll of each actor doing “normal character” things with his/her name in a traditional font over the visual, or they show clips from episodes for each main character in the series with one piece of music over it all and again, with bland white typography over each frame. This is best shown here in classic ‘80s sitcom, “<a href=\"http://www.youtube.com/watch?v=zPfZVSgpclw\" target=\"_blank\">Who’s The Boss</a>.”\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/06/tony-danza.png\"><img class=\"size-medium wp-image-3111 aligncenter\" title=\"tony danza\" src=\"/wp-content/uploads/2011/06/tony-danza-300x208.png\" alt=\"\" width=\"488\" height=\"336\" /></a>\r\n\r\n&nbsp;\r\n\r\nThese days, producers and directors have gotten a lot more creative with their intros. Gone are the days of showing the actors in situ. Now it’s all about setting the tone for the show with some moody film reel as in former drama “<a href=\"http://www.youtube.com/watch?v=KYAe0qwg9Yw&amp;feature=related\" target=\"_blank\">Six Feet Under</a>.”\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/06/6-feet.png\"><img class=\"size-medium wp-image-3112 aligncenter\" title=\"6 feet\" src=\"/wp-content/uploads/2011/06/6-feet-300x200.png\" alt=\"\" width=\"490\" height=\"327\" /></a>\r\n\r\n&nbsp;\r\n\r\nEven the continuity between screens are a lot cleaner – sometimes it’s just one pan and highly graphic (only three colors) as shown below in adventure/comedy series, “<a href=\"http://www.youtube.com/watch?v=m3jfrzbyIJA\" target=\"_blank\">Chuck</a>.”\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Untitled.png\"><img class=\"size-medium wp-image-3114 aligncenter\" title=\"Untitled\" src=\"/wp-content/uploads/2011/06/Untitled-300x199.png\" alt=\"\" width=\"487\" height=\"322\" /></a>\r\n\r\n&nbsp;\r\n\r\nAnd again, showing the actors faces? Not even necessary when your heavy hitters are Jon Hamm and your plotline is all about an artistic office in the ‘60s as in “<a href=\"http://www.youtube.com/watch?v=WcRr-Fb5xQo\" target=\"_blank\">Mad Men</a>.”\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/06/ft.jpg\"><img class=\"size-medium wp-image-3115 aligncenter\" title=\"ft\" src=\"/wp-content/uploads/2011/06/ft-300x219.jpg\" alt=\"\" width=\"487\" height=\"354\" /></a>\r\n\r\n&nbsp;\r\n\r\nAll in all, I think TV shows have realized the importance of making a good first impression and uniquely “branding” themselves to the new TV audience – a group whose attention span is much shorter than it has even been. So I beseech you to resist fast-forwarding the next time you DVR a show, and pay close attention to the opening credits. What do you think? Better than “Who’s the Boss?”\r\n\r\n&nbsp;\r\n\r\n&nbsp;', 'TV Shows Start Thinking Out-of-the-Box', '', 'publish', 'open', 'open', '', 'tv-shows-start-thinking-out-of-the-box', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/tv-shows-start-thinking-out-of-the-box', 0, 'thinking', '', 0),
(884, 1, '2011-06-16 17:28:25', '2011-06-16 17:28:25', '<img class=\"size-full wp-image-3137 alignnone\" title=\"LucillaTessi_Blog\" src=\"/wp-content/uploads/2011/06/LucillaTessi_Blog1.jpg\" alt=\"\" width=\"40\" height=\"40\" />\r\n&nbsp;\r\n<p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Twitter-It.jpg\"></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Twitter-It1.jpg\"><img class=\"alignnone size-full wp-image-3140\" title=\"Twitter It\" src=\"/wp-content/uploads/2011/06/Twitter-It1.jpg\" alt=\"\" width=\"298\" height=\"204\" /></a></p>\r\n&nbsp;\r\n\r\nLately, many brand names have shifted into the realm of verbs. They’re used in our common vocabulary and it only took a little while for them to become the norm. This has happened more frequently to companies in the online space.\r\n\r\nA perfect example of this is Google. When someone says  “Google it”, it’s pretty well understood that you should get on the Internet, go to the search engine Google and use it as an encyclopedia. Another example is Facebook. “Facebook me,” really means look me up on the social networking site Facebook and send me a message or post on my wall.\r\n\r\nHow and why does this happen? Usually consumers are the ones who choose what companies get “<a href=\"http://www.namedevelopment.com/blog/archives/2011/05/how_to_verb_up_.html\" target=\"_blank\">verbed up</a>.” We live in a society that likes speed and taking shortcuts. It’s quicker to say “I’ll Skype you tonight,” than having to let them know they should have their computers on because they’re going to video chat you later. <a href=\"http://www.nationmaster.com/encyclopedia/Neologisms\" target=\"_blank\">Neologisms</a>, which are newly coined words, terms or phrases, tend to happen in rapidly changing cultures where information can be easily accessed and shared.\r\nAnd what better embodies such a culture than the Internet?\r\n\r\nTwitter is an exceptional example of a company that took this trend and ran with it. Instead of having Twitter become the verb of writing your message, they created the term “<a href=\"http://www.differencebetween.net/technology/difference-between-twitter-and-tweet/\" target=\"_blank\">tweet</a>.” This generated a sort of double exposure for the company. Not only did Twitter control the vocabulary being used on their website from the beginning, they also got brand loyalty from their consumers. Users that would say “I’ll Twitter it,” were quickly redirected to the correct phrase: “You’ll tweet it.”\r\n\r\nWhether companies like it or not, “<a href=\"http://www.nationmaster.com/encyclopedia/Verbification\" target=\"_blank\">verbification</a>” will continue to occur. What will be interesting to see is which brands will take advantage of it, and how. But undoubtedly, creating a simple vocabulary for consumer communication can get a company a front row seat in the marketplace.', 'Twitter It', '', 'publish', 'open', 'open', '', 'twitter-it', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/twitter-it', 0, 'thinking', '', 0),
(885, 1, '2011-06-28 13:21:51', '2011-06-28 13:21:51', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\"><img class=\"alignnone size-full wp-image-599\" title=\"DavidW_Blog_Thumb_nb\" src=\"/wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/06/GasIsTrue.jpg\"><img class=\"alignnone size-full wp-image-3208\" title=\"GasIsTrue\" src=\"/wp-content/uploads/2011/06/GasIsTrue.jpg\" alt=\"\" width=\"490\" height=\"266\" /></a>\r\n\r\nI often encourage strategists and designers to hold on to design material that inspires them or may help as reference on future projects. Tags, invitations, clippings, packages, annual reports...they are all valuable resources. I try to collect stuff from every project I work on and then add it to the pile. This inspiration can come from literally anywhere, so it helps if your eyes are always on the lookout. I still find that magazines are one of the easiest and best ways to get a quick view of the world.\r\n\r\nMagazines are relatively cheap and flimsy, so you don\'t feel bad ripping out their pages. Most importantly, new issues come out every month, enabling them to capture the cultural and visual feel of the moment. New ad campaigns, new products, points of view and color trends, photographic styles, typefaces -- these can all be found in a single issue.\r\n\r\nI know, I know. There\'s a thing called the World Wide Web out there. I\'ve heard of it, and I am an avid user. Google Images, Flickr, FFFFOUND, siteinspire, The Dieline. And they are updated several times a day, if not up-to-the-minute. There are a million sites out there, and they\'re all valuable.\r\n\r\nHowever, there is something invaluable about discovering material on your own, rather than having it curated for you and meant to be viewed by thousands, sometimes millions, of people. Not exactly personal, eh? I guarantee you that if ten designers picked up the same magazine and ripped out five pages, everyone would have a different take. That is powerful.\r\n\r\nIt is important to have inspiration that speaks to you. You get to decide what\'s important, what is good and bad design, what is truly inspiring. You get to judge a logo in its natural habitat, and a typeface in use, a color palette from an unexpected place.\r\n\r\nOf course, everyone finds different things inspiring. Here are some clippings I\'ve had for years that I keep coming back to from project-to-project:\r\n\r\n<em>Click on the pictures to view the sideshow, then click the arrows that appear to the left and right of each slide.</em>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Magazine21.jpg\"><img class=\"size-thumbnail wp-image-3185 alignnone\" title=\"Magazine2\" src=\"/wp-content/uploads/2011/06/Magazine21-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Magazine31.jpg\"><img class=\"size-thumbnail wp-image-3186 alignnone\" title=\"Magazine3\" src=\"/wp-content/uploads/2011/06/Magazine31-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Magazine41.jpg\"><img class=\"alignnone size-thumbnail wp-image-3187\" title=\"Magazine4\" src=\"/wp-content/uploads/2011/06/Magazine41-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Magazine51.jpg\"><img class=\"alignnone size-thumbnail wp-image-3188\" title=\"Magazine5\" src=\"/wp-content/uploads/2011/06/Magazine51-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Magazine61.jpg\"><img class=\"alignnone size-thumbnail wp-image-3189\" title=\"Magazine6\" src=\"/wp-content/uploads/2011/06/Magazine61-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Magazine71.jpg\"><img class=\"alignnone size-thumbnail wp-image-3190\" title=\"Magazine7\" src=\"/wp-content/uploads/2011/06/Magazine71-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Magazine81.jpg\"><img class=\"alignnone size-thumbnail wp-image-3191\" title=\"Magazine8\" src=\"/wp-content/uploads/2011/06/Magazine81-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Magazine91.jpg\"><img class=\"alignnone size-thumbnail wp-image-3192\" title=\"Magazine9\" src=\"/wp-content/uploads/2011/06/Magazine91-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Magazine101.jpg\"><img class=\"alignnone size-thumbnail wp-image-3193\" title=\"Magazine10\" src=\"/wp-content/uploads/2011/06/Magazine101-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a>\r\n<p style=\"text-align: center;\">&nbsp;</p>\r\n<p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Magazine8.jpg\"> </a></p>', 'Keep Magazines Alive!', '', 'publish', 'open', 'open', '', 'keep-magazines-alive', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/keep-magazines-alive', 0, 'thinking', '', 0),
(886, 1, '2011-07-05 20:53:05', '2011-07-05 20:53:05', '<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/Geoff.jpg\"><img class=\"alignnone size-full wp-image-3226\" title=\"Geoff\" src=\"/wp-content/uploads/2011/07/Geoff-e1309894577653.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/Main-Photo-For-Blog.jpg\"><img class=\"alignnone size-medium wp-image-3227\" title=\"OLYMPUS DIGITAL CAMERA\" src=\"/wp-content/uploads/2011/07/Main-Photo-For-Blog-300x224.jpg\" alt=\"\" width=\"466\" height=\"347\" /></a>\r\n\r\nOver the last few years an interesting phenomenon has been sweeping across Manhattan and spreading to other boroughs like Brooklyn and Queens. It is a new kind of culture; a culture that is satisfying the rumbling of everyone’s tummies.\r\n\r\nThe people responsible for this culture have decided to not follow a traditional route nor stay in one location for a lengthy period of time.  These people are our beloved Independent Food Truck Vendors, and there are more than 30 of them in Manhattan alone. And those of us who are food lovers have become part of the culture.\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/group-of-food-trucks1.jpg\"><img class=\"alignnone size-medium wp-image-3229\" title=\"group-of-food-trucks1\" src=\"/wp-content/uploads/2011/07/group-of-food-trucks1-300x200.jpg\" alt=\"\" width=\"466\" height=\"310\" /></a>\r\n\r\n&nbsp;\r\n\r\nWhat is it about these trucks that has us searching on Twitter and Facebook for their locales? Is it an internal drive to be one of the select few to discover their location, like a character in some Hardy Boy or Nancy Drew mystery novel?  For those of you who are not familiar, I invite you to do a Google search.\r\n\r\nThese savory and sweet vendors each have something in common: they specialize in one particular kind of food.  In some regards they have a monopoly on the market.  No two trucks are alike.  Their owners follow a similar path to branding as the one we at CBX do when establishing a brand for our clients.  Each truck is branded with its own identity, and the colors, graphics, words and logos are all selected with the intention of differentiating the brand.\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/Big-Gay-Ice-Cream-Truck.jpg\"><img class=\"alignnone size-medium wp-image-3230\" title=\"Big Gay Ice Cream Truck\" src=\"/wp-content/uploads/2011/07/Big-Gay-Ice-Cream-Truck-300x225.jpg\" alt=\"\" width=\"466\" height=\"349\" /></a>\r\n\r\nThe cost of entry into the market is slightly different than brick and mortar restaurants or CPG brands. Because the market is not (yet) saturated like, say, the snack food category or corner bodega, one can create a food truck to one’s own liking.  Take, for instance, grilled cheese.  <a href=\"http://gorillacheesenyc.com/\" target=\"_blank\">Gorilla Cheese NYC</a> sells a plethora of variations on this childhood favorite. Another truck, the <a href=\"http://dt-works.net/\" target=\"_blank\">Dessert Truck</a>, has dedicated this craft to making restaurant-worthy confectionery delights. And they are one of the few trucks that has expanded into a brick and mortar location. The storefront on the Lower East side has allowed them to extend their line, something not so easy to do in a grocery store (there’s no battle for shelf space here).\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/Dessert-Truck.jpg\"><img class=\"alignnone size-medium wp-image-3231\" title=\"Dessert Truck\" src=\"/wp-content/uploads/2011/07/Dessert-Truck-300x199.jpg\" alt=\"\" width=\"466\" height=\"307\" /></a>\r\n\r\nEarly June marked a momentous occasion for foodies nationwide: the first food truck in the USA received a liquor license. <a href=\"http://www.peranyc.com/tacosatcentralpark.html\" target=\"_blank\">The Pera Turkish Taco Truck</a>, parked outside the Tavern on the Green in Central Park, will now serve beer, wine and cocktails. There is one catch: those wanting to consume an adult beverage with their taco can only do so in a small seating area. Still, could this be a sign for trucks to come? Can they take market share away from restaurants that aren’t mobile? Only time will tell.\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/truck-big.jpg\"><img class=\"alignnone size-medium wp-image-3232\" title=\"truck-big\" src=\"/wp-content/uploads/2011/07/truck-big-300x199.jpg\" alt=\"\" width=\"466\" height=\"308\" /></a>\r\n\r\nBottom line: You cannot deny that the food truck category is growing and expanding. As establishing a brick and mortar location is becoming ridiculously expensive in NYC, independent food proprietors are turning to trucks to create and sell their mouth-watering delights.\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/Schnitzel-and-Things.jpg\"><img class=\"alignnone size-medium wp-image-3237\" title=\"Schnitzel and Things\" src=\"/wp-content/uploads/2011/07/Schnitzel-and-Things-300x225.jpg\" alt=\"\" width=\"197\" height=\"148\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/Sweet-Treats.jpg\"><img class=\"alignnone size-medium wp-image-3238\" title=\"Sweet Treats\" src=\"/wp-content/uploads/2011/07/Sweet-Treats-300x180.jpg\" alt=\"\" width=\"253\" height=\"148\" /></a>\r\n\r\nPerhaps this post will inspire you to open your own truck. Read the article from the link below; it gives a nice estimate on the costs incurred: <a href=\"http://bit.ly/hOLkGF\" target=\"_blank\">http://bit.ly/hOLkGF</a>. You can also contact the <a href=\"http://www.nycfoodtrucks.org/\" target=\"_blank\">NYC Food Truck Association</a> for more information.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;', 'Keep On Truckin’', '', 'publish', 'open', 'open', '', 'keep-on-truckin', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/keep-on-truckin', 0, 'thinking', '', 0),
(887, 1, '2011-07-14 16:05:05', '2011-07-14 16:05:05', '<img class=\"alignnone size-medium wp-image-3257\" title=\"Back Camera\" src=\"/wp-content/uploads/2011/07/Erin_Fosbenner-300x300.jpg\" alt=\"\" width=\"40\" height=\"40\" /> <img class=\"alignnone size-full wp-image-3258\" title=\"MelissaFeudi2\" src=\"/wp-content/uploads/2011/07/MelissaFeudi2-e1310654494232.jpg\" alt=\"\" width=\"40\" height=\"40\" />\r\n&nbsp;\r\n<p style=\"text-align: center;\"><img class=\"size-medium wp-image-3256 aligncenter\" title=\"grandmothersfair\" src=\"/wp-content/uploads/2011/07/grandmothersfair-300x180.jpg\" alt=\"\" width=\"456\" height=\"271\" /></p>\r\nLast weekend, Erin and I visited the Renegade Craft Fair in Williamsburg in search of inspiration from the young and creative artisans that have sprung up all over Brooklyn.\r\n\r\nTraditionally, crafts have held a unique place on the scales of imaginative art-making: they’ve conveyed family, community, and cultural stories that are at times intimate, decorative, sociological, and spiritual. And craft museums and fairs have been capsules offering a glimpse and insight into old craft-making, and craft art. (It takes a big history buff to relate and look past the “surface-bore.”)\r\n\r\nIn my teens, I always got excited about trips to the local art fair, then crazy disappointed at what I discovered: a buffet of ceramic butterflies, tie-dyed everything, made-for-the-kitchen wooden signs with clichéd family idioms, and all the rest. But Erin had a different memory. For her, crafts shows were reflections of her grandmother’s home and filled with surprise – chests of beautiful, handmade, and original trinkets and things.\r\n\r\nSo on this weekend, at Renegade, there we were, Melissa and Erin, a counter-balance of positive, and negative arts-and-crafts psyches, and this is what we found: refreshingly original crafts booths and displays (outrageously different than what any mall could offer up), terrariums housing mini-people, stuffed puppets, and watch-jewelry. Our visit made me think of something else. In our age of everything digital and over-reproduced, we’re desperate to find anything rare, pure, unique, and imperfect. The recent success of make-and-sell community Etsy proves this. Etsy has begun to chip away at the strongholds of more premium brands because our culture today has begun to reject the fake, homogeneous, and cold presence of the digital consumer experience and longs for something different, something that breaks the habits of creative recycling routines and pushes the level of invention.\r\n\r\nBig, traditional brands can learn from Etsy and from arts and crafts fairs. To separate themselves from the pack, they should strive to be different, original and reject the mass duplication and rehashing of tired old trends. After all, anyone can get a billion prints of something made, but something made once? Now that’s worth something – even a trip to Renegade.\r\n\r\nCheck out our photos to see some highlights of our awesome finds.\r\n\r\nOh, and Erin – she was right after all.\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/300-11.jpg\"><img class=\"alignnone size-thumbnail wp-image-3299\" src=\"/wp-content/uploads/2011/07/300-11-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/3001.jpg\"><img class=\"alignnone size-thumbnail wp-image-3300\" src=\"/wp-content/uploads/2011/07/3001-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/5707895155_8b3b4bf4ae_o1.jpg\"><img class=\"alignnone size-thumbnail wp-image-3301\" src=\"/wp-content/uploads/2011/07/5707895155_8b3b4bf4ae_o1-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/fox-print-photo1.jpg\"><img class=\"alignnone size-thumbnail wp-image-3269\" src=\"/wp-content/uploads/2011/07/fox-print-photo1-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/grizzlybear.jpg\"><img class=\"alignnone size-thumbnail wp-image-3270\" src=\"/wp-content/uploads/2011/07/grizzlybear-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/il_570xN.154729791.jpg\"><img class=\"alignnone size-thumbnail wp-image-3271\" src=\"/wp-content/uploads/2011/07/il_570xN.154729791-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/il_570xN.220061090.jpg\"><img class=\"alignnone size-thumbnail wp-image-3272\" src=\"/wp-content/uploads/2011/07/il_570xN.220061090-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/il_570xN.231845185.jpg\"><img class=\"alignnone size-thumbnail wp-image-3273\" src=\"/wp-content/uploads/2011/07/il_570xN.231845185-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/il_570xN.232255282.jpg\"><img class=\"alignnone size-thumbnail wp-image-3274\" src=\"/wp-content/uploads/2011/07/il_570xN.232255282-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/il_570xN.243059784.jpg\"><img class=\"alignnone size-thumbnail wp-image-3275\" src=\"/wp-content/uploads/2011/07/il_570xN.243059784-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/image1.jpg\"><img class=\"alignnone size-thumbnail wp-image-3276\" src=\"/wp-content/uploads/2011/07/image1-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/img_1669.jpg\"><img class=\"alignnone size-thumbnail wp-image-3277\" src=\"/wp-content/uploads/2011/07/img_1669-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/IMG_2075.jpg\"><img class=\"alignnone size-thumbnail wp-image-3278\" src=\"/wp-content/uploads/2011/07/IMG_2075-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/IMG_2077.jpg\"><img class=\"alignnone size-thumbnail wp-image-3279\" src=\"/wp-content/uploads/2011/07/IMG_2077-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/IMG_2083.jpg\"><img class=\"alignnone size-thumbnail wp-image-3280\" src=\"/wp-content/uploads/2011/07/IMG_2083-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/IMG_2088.jpg\"><img class=\"alignnone size-thumbnail wp-image-3282\" src=\"/wp-content/uploads/2011/07/IMG_2088-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/IMG_2089.jpg\"><img class=\"alignnone size-thumbnail wp-image-3283\" src=\"/wp-content/uploads/2011/07/IMG_2089-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/IMG_2091.jpg\"><img class=\"alignnone size-thumbnail wp-image-3284\" src=\"/wp-content/uploads/2011/07/IMG_2091-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/IMG_2096.jpg\"><img class=\"alignnone size-thumbnail wp-image-3285\" src=\"/wp-content/uploads/2011/07/IMG_2096-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/IMG_2099.jpg\"><img class=\"alignnone size-thumbnail wp-image-3286\" src=\"/wp-content/uploads/2011/07/IMG_2099-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/IMG_2100.jpg\"><img class=\"alignnone size-thumbnail wp-image-3287\" src=\"/wp-content/uploads/2011/07/IMG_2100-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/IMG_2111.jpg\"><img class=\"alignnone size-thumbnail wp-image-3288\" src=\"/wp-content/uploads/2011/07/IMG_2111-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/IMG_5817.jpg\"><img class=\"alignnone size-thumbnail wp-image-3289\" src=\"/wp-content/uploads/2011/07/IMG_5817-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/photo-e1307628184633.jpg\"><img class=\"alignnone size-thumbnail wp-image-3290\" src=\"/wp-content/uploads/2011/07/photo-e1307628184633-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/Screen-shot-2011-07-13-at-Wednesday-July-13-2011-2.10.17-PM.png\"><img class=\"alignnone size-thumbnail wp-image-3291\" src=\"/wp-content/uploads/2011/07/Screen-shot-2011-07-13-at-Wednesday-July-13-2011-2.10.17-PM-150x150.png\" alt=\"\" width=\"150\" height=\"150\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/Screen-shot-2011-07-13-at-Wednesday-July-13-2011-2.12.31-PM.png\"><img class=\"alignnone size-thumbnail wp-image-3292\" src=\"/wp-content/uploads/2011/07/Screen-shot-2011-07-13-at-Wednesday-July-13-2011-2.12.31-PM-150x150.png\" alt=\"\" width=\"150\" height=\"150\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;', 'Renegade Craft Fair', '', 'publish', 'open', 'open', '', 'renegade-craft-fair', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/renegade-craft-fair', 0, 'thinking', '', 0),
(888, 1, '2011-07-20 19:09:35', '2011-07-20 19:09:35', '<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/KarenSmith_Blog.jpg\"><img class=\"alignnone size-thumbnail wp-image-3333\" title=\"KarenSmith_Blog\" src=\"/wp-content/uploads/2011/07/KarenSmith_Blog-150x150.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n&nbsp;\r\n\r\nIn this highly digital, instant gratification, give-me-the-wow world, these brands show that the human touch can still bring value. We all want to find that emotional sweet spot, so to speak, where we tug at consumer’s heartstrings and make them wonder how they ever lived without us.\r\n\r\n&nbsp;\r\n\r\nWeber – the joy of grilling\r\n\r\nhttp://www.youtube.com/watch?v=gxLZBop2rBU&amp;NR=1\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nBall Canning – the possibilities you have\r\n\r\nhttp://www.youtube.com/watch?v=QXkoN9mDycU\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nColeman – bringing people together\r\n\r\nhttp://www.youtube.com/watch?v=gW2b7o2QLvo&amp;feature=player_embedded\r\n\r\n&nbsp;\r\n\r\n&nbsp;', 'The Emotion of Function', '', 'publish', 'open', 'open', '', 'the-emotion-of-function', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/the-emotion-of-function', 0, 'thinking', '', 0),
(889, 1, '2011-07-27 17:31:06', '2011-07-27 17:31:06', '<em><a href=\"../wp-content/uploads/2011/06/JenniferDaniels.jpg\"><img title=\"JenniferDaniels\" src=\"../wp-content/uploads/2011/06/JenniferDaniels.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> </em>\r\n&nbsp;\r\n\r\nI can’t believe it––I’m losing my maiden name in a month. I’m about to get married and have decided to take the family name of my soon-to-be husband (“Curulli” – not as easily pronounced nor as easily spelled as a coworker recently reminded me). Names and naming have always intrigued me but with my nuptials on the horizon, I’ve begun to think about them even more.\r\n\r\n&nbsp;\r\n\r\nAs someone who loves to name everything that comes into her home – pet fish, plants, even furniture – I’ve always loved learning about the ideas behind stories and the stories behind names as they relate not only to the branding of products and businesses, but people. Names become the first “introduction” to people before you meet them. “Beatrice,” for example, conjures up a different persona than say “Brandy.” I’m amazed by what parents name their children because of this. They may or may not be giving their offspring a certain predisposition to act a certain way or go into a certain field, solely based on the name they choose: Would they become the person they are without their name? Did their name determine their calling in life?\r\n\r\n&nbsp;\r\n\r\nThe following examples are of surnames that make me wonder if I will morph into whatever a “Curulli” is.\r\n\r\n&nbsp;\r\n\r\n[UPDATE: Just googled it; it has no meaning beyond its Italian origins that I could find, which leaves me to remain the “Daniels” that I have always known and been.]\r\n\r\n&nbsp;\r\n\r\nWe will never know if names make the people but here are some examples of those that exemplify what I have been talking about, what scientists call “<a href=\"http://en.wikipedia.org/wiki/Nominative_determinism\">nominative determinism</a>.”\r\n\r\n&nbsp;\r\n\r\n<span style=\"text-decoration: line-through;\"> </span>\r\n\r\n&nbsp;\r\n\r\n<strong>Usain Bolt</strong>\r\n\r\n<em>Olympian and reigning world record holder in the 100 meters and 200 meters</em>\r\n\r\n<strong><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/usain-bolt-m.jpg\"><img class=\"size-thumbnail wp-image-3354 aligncenter\" title=\"usain-bolt-m\" src=\"/wp-content/uploads/2011/07/usain-bolt-m-150x150.jpg\" alt=\"\" width=\"270\" height=\"270\" /></a>\r\n</strong>\r\n\r\n<strong> </strong>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n\r\n<strong>Larry Speakes</strong><em> </em>\r\n\r\n<em>Former acting spokesman for the White House under President Ronald Reagan</em>\r\n\r\n<strong><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/Larry.png\"><img class=\"size-thumbnail wp-image-3345 aligncenter\" title=\"Larry\" src=\"/wp-content/uploads/2011/07/Larry-150x150.png\" alt=\"\" width=\"270\" height=\"270\" /></a>\r\n</strong>\r\n\r\n<em> </em>\r\n\r\n<em>\r\n</em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<strong>Chris Moneymaker</strong><em> </em>\r\n\r\n<em>Professional poker player and world champion</em>\r\n\r\n<strong><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/chris.png\"><img class=\"size-thumbnail wp-image-3346 aligncenter\" title=\"chris\" src=\"/wp-content/uploads/2011/07/chris-150x150.png\" alt=\"\" width=\"270\" height=\"270\" /></a>\r\n</strong>\r\n\r\n<em> </em>\r\n\r\n<em>\r\n</em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<strong>Margaret Spellings</strong><em> </em>\r\n\r\n<em>Secretary of Education under President George W. Bush</em>\r\n\r\n<strong><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/Margaret.png\"><img class=\"size-thumbnail wp-image-3347 aligncenter\" title=\"Margaret\" src=\"/wp-content/uploads/2011/07/Margaret-150x150.png\" alt=\"\" width=\"270\" height=\"270\" /></a>\r\n</strong>\r\n\r\n<em> </em>\r\n\r\n<em>\r\n</em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<strong>Dallas Raines</strong>\r\n\r\n<em>Chief Meteorologist at station ABC7 in Los Angeles who’s also earned many accolades for his work</em>\r\n\r\n<strong><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/Untitled.png\"><img class=\"size-thumbnail wp-image-3348 aligncenter\" title=\"Untitled\" src=\"/wp-content/uploads/2011/07/Untitled-150x150.png\" alt=\"\" width=\"270\" height=\"270\" /></a>\r\n</strong>\r\n\r\n&nbsp;\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<strong>Robert Gates</strong><strong>\r\n</strong>\r\n\r\n<em>Former Secretary of Defense under former President George W. Bush and President Barack Obama</em>\r\n\r\n<strong><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/Robert.png\"><img class=\"size-thumbnail wp-image-3349 aligncenter\" title=\"Robert\" src=\"/wp-content/uploads/2011/07/Robert-150x150.png\" alt=\"\" width=\"270\" height=\"270\" /></a></strong>\r\n\r\n<em>\r\n</em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n&nbsp;\r\n\r\n&nbsp;', 'What’s In a Name?', '', 'publish', 'open', 'open', '', 'whats-in-a-name', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/whats-in-a-name', 0, 'thinking', '', 0),
(890, 1, '2011-08-09 21:18:14', '2011-08-09 21:18:14', '<a href=\"../wp-content/uploads/2011/05/RachelK.jpg\"><img title=\"RachelK\" src=\"../wp-content/uploads/2011/05/RachelK.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n&nbsp;\r\n\r\n<img class=\"size-full wp-image-3384 aligncenter\" title=\"bg_banner\" src=\"/wp-content/uploads/2011/08/bg_banner1.gif\" alt=\"\" width=\"566\" height=\"67\" />\r\n\r\n&nbsp;\r\n\r\nDear <a href=\"http://en.wikipedia.org/wiki/Pret_%28sandwich_shop%29\" target=\"_blank\">Pret a Manger</a>,\r\n\r\n&nbsp;\r\n\r\nThere’s something I’ve been keeping to myself for a while now, quite possibly since the first time we met, about seven years ago. But after our last rendezvous – during which one of your cashiers complimented my dress, and offered me a free ice tea – I just need to make my feelings clear.\r\n\r\n&nbsp;\r\n\r\nIn a nutshell, you are the bomb, Pret a Manger.\r\n\r\n&nbsp;\r\n\r\nYour beautiful, subtle branding. Your streamlined, perfect packaging. Your delicious, fresh sandwiches. Your friendly, conversational voice. Your warm, down-to-Earth, happy staff. Your simple “M.O.”: Pret creates handmade, natural food, avoiding the obscure chemicals, additives and preservatives common to so much of the \'prepared\' and \'fast\' food on the market today.\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-3389 aligncenter\" title=\"Pret-and-Eat_1635498c\" src=\"/wp-content/uploads/2011/08/Pret-and-Eat_1635498c.jpg\" alt=\"\" width=\"460\" height=\"288\" />\r\n\r\n&nbsp;\r\n\r\nThe first time I visited one of your stores was in a London Tube station, seven years ago. How could a tiny convenience store be so good-looking, and feature fresh, tasty food to boot? This was something I hadn’t experienced in America, and I was floored. Yes, I’ll have a Prawn Sandwich! Yes, I’ll have a Fresh Lemonade! Yes, I’ll have a Yogurt Pot! Yes, I’ll have a Love Bar!\r\n\r\n&nbsp;\r\n\r\nWhile all your items looked terrific in their streamlined, bare bones packaging, I braced for the way they would actually taste. To my surprise, your food was actually good. Damn good. And fresh. It was love at first bite.\r\n\r\n&nbsp;\r\n\r\nOne day a few months later, I was meeting a friend who worked near Macy’s. “Wanna have lunch at Pret?” she asked.\r\n\r\n&nbsp;\r\n\r\nPret? My Pret? In America?\r\n\r\n&nbsp;\r\n\r\n“There’s one around the corner,” she said. We went, and it was just as good as the one in the London Tube station.\r\n\r\n&nbsp;\r\n\r\nWhich is why I was shocked when America didn’t fall in love with you as instantly as I did. Every time I mentioned your stores to friends, they either hadn’t heard of you or hadn’t tried you yet. How could they not be seduced in the same way I was, I wondered? Was I blowing things out of proportion?\r\n\r\nIt turns out that Americans – and particularly New Yorkers, who are used to food made at a counter, in the model of the archetypal New York delicatessen – weren’t ready for the idea of pre-packaged food. In recent years, however, “the company educated the American consumer on the value of its freshly prepared food, which is made in on-site kitchens before being boxed and displayed,” according to Clive Schlee, Pret’s chief executive. It also changed its product mix, increasing the number of soups it sells and focusing on filter coffee rather than more elaborate drink options for which customers have to wait on line. They’ve even dropped the “a Manger” on the name – perhaps because it is too exotic, or confusing? – and now go by the more minimalist “Pret.” Mr. Schlee admitted that the chain’s story wasn’t right for the US consumer, but since they’ve adjusted the model, they’ve been met with success.\r\n\r\nThat success was evident during two different visits I made to new <a href=\"http://www.pret.com/us/\" target=\"_blank\">Pret</a> stores, one in Union Square and the other on West 23<sup>rd</sup> Street, not far from CBX. In them, the vibe was festive, the employees were happy, and people were practically fighting to get to your fresh salads and sandwiches.\r\n\r\nSo now, apparently, the secret is out, my beloved Pret. But hopefully our relationship will remain the same, and you will continue to feel “prêt a moi” – made for me.\r\n\r\n<img class=\"size-full wp-image-3391 aligncenter\" title=\"heart\" src=\"/wp-content/uploads/2011/08/heart.jpg\" alt=\"\" width=\"315\" height=\"377\" />', 'A Love Letter to Pret a Manger', '', 'publish', 'open', 'open', '', 'a-love-letter-to-pret-a-manger', '', '', '2018-09-24 19:23:36', '2018-09-24 19:23:36', '', 0, 'http://cbx.cappendev.com/thinking/16/a-love-letter-to-pret-a-manger', 0, 'thinking', '', 0),
(891, 1, '2011-08-15 18:35:52', '2011-08-15 18:35:52', '<a href=\"../wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\"><img title=\"Sandra_blog_thumb_nb\" src=\"../wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/08/Untitled1.png\"><img class=\"alignnone size-full wp-image-3409\" title=\"Untitled1\" src=\"/wp-content/uploads/2011/08/Untitled1.png\" alt=\"\" width=\"432\" height=\"324\" /></a>\r\n\r\n&nbsp;\r\n\r\nWalking through Chicago O’Hare the other day I noticed a cute pop-up style shop for a fancy looking, seemingly imported chocolate brand called <a href=\"http://www.vosgeschocolate.com/\" target=\"_blank\">Vosges</a>. Much to my surprise, the back of the Mo’s Bacon Bar featured the story of the founder, <a href=\"http://www.womenonbusiness.com/katrina-markoff-named-woman-of-the-year-by-american-express-and-entrepreneur-magazine/\" target=\"_blank\">Katrina</a>, as well as her inspiration for the recipe and her company.\r\n\r\n&nbsp;\r\n\r\nI checked the production location, expecting to see an exotic French address, given that Vosges is a department in northeast France. But alas! Vosges is from Chicago in the good old US of A!\r\n\r\n&nbsp;\r\n\r\nSo what can we learn from a Midwestern candy entrepreneur about branding? The answer is – a lot!\r\n\r\n&nbsp;\r\n\r\nThe overall branding makes Vosges seem exotic, artisanal and giftable, with an underlying nod to indulgent luxury mixed with approachability. This combination is what makes the brand stand out.\r\n\r\n&nbsp;\r\n\r\nLet’s take a quick look at how Vosges does this in five easy steps.\r\n\r\n&nbsp;\r\n\r\nStep 1: Use a foreign name, real or made up.\r\n\r\nLet’s be honest. Anything French that is related to food sounds tasty. Chocolate has long been part of the French elite, with King Louis XV eating it regularly at breakfast, and we have the French to thank for that irresistible treat, the chocolate croissant! Plus, the made-up name (intended to look Scandinavian) worked really well for Haagen-Dazs, so why not?\r\n\r\n&nbsp;\r\n\r\nStep 2: Use supporting design elements.\r\n\r\nThe website conveys 19<sup>th</sup> century aesthetic and fonts with extravagant flourish, and the logo uses that 19<sup>th</sup> century French “metropolitain” font. The choice of purple signals luxury, and the gifting packaging (stripes, bows) suggest indulgence.\r\n\r\n&nbsp;\r\n\r\nStep 3: Leverage language to the fullest.\r\n\r\nThe linguistic elements of the brand include prolific adjectives for embellishment, such as the description that “dark chocolate surrounds the molten, salt-spiked, soft caramel center.” Every aspect of the language makes the taste experience sound delectable.\r\n\r\n&nbsp;\r\n\r\nStep 4: The product must support the brand objective (duh!).\r\n\r\nIn this case, Vosges uses exotic ingredients, some of which are imported (better stated – “flown in”) from far away countries, even if they might be ordered online and Fedexed in. Far away ingredients sound better paired with country of origin, like African rooibos tea, Tibetan goji berries, or even an appealing adjective, like the more common sweet Indian curry. Heck, even “local” ingredients sound exotic, like Michigan cherries or Black Hawaiian sea salt. All of these elements combine to form an air of excitement. However, part of the uniqueness of Vosges is conveyed through the pronunciation guide of the exotic ingredients (e.g., the phonetic spelling of “Oaxaca”). It’s not so fancy that you are looked down upon for not knowing how to pronounce what’s inside.\r\n\r\n&nbsp;\r\n\r\nStep 5: Include a compelling story that connects with consumers.\r\n\r\nThe Vosges brand story is one of the unique aspects of the brand. Katrina shares her personal story and is pictured on the packaging itself, lending an intimate feel to the brand. This makes the chocolate seem real, hand-made -- not like something manufactured by a large corporation but by an actual human being! Plus she is promoting causes she cares about, which makes her seem like a good person who is not just out to make money. We live in an age where we want to know about people’s personal lives, so it is intriguing, compelling and refreshing to see this on a chocolate bar.\r\n\r\n&nbsp;', 'From France (Er, I mean Chicago) With Love, Home Grown VOSGES Brand Gets It Right', '', 'publish', 'open', 'open', '', 'from-france-er-i-mean-chicago-with-love-home-grown-vosges-brand-gets-it-right', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/from-france-er-i-mean-chicago-with-love-home-grown-vosges-brand-gets-it-right', 0, 'thinking', '', 0);
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(892, 1, '2011-08-24 18:59:00', '2011-08-24 18:59:00', '<a href=\"../wp-content/uploads/2011/04/MegAsaro_Blog.jpg\"><img title=\"MegAsaro_Blog\" src=\"../wp-content/uploads/2011/04/MegAsaro_Blog.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/08/kruger2.jpg\"><img class=\"size-full wp-image-3426 aligncenter\" title=\"kruger2\" src=\"/wp-content/uploads/2011/08/kruger2.jpg\" alt=\"\" width=\"495\" height=\"489\" /></a>\r\n\r\n&nbsp;\r\n\r\n<!-- @font-face {   font-family: \"?????? Pro W3\"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: \"Times New Roman\"; }p.Body, li.Body, div.Body { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: \"Times New Roman\"; color: black; }div.Section1 { page: Section1; } -->A few weeks ago, I heard an interesting statistic: 48 million credit cards were closed in 2010. (NPR) Now, that made me go “Hmmm…” I’m guessing that some of those people were forced to close their cards, but many, I bet, <em>chose</em> to do it as well. With about 70% of the U.S. economy based on consumer spending, these stats can lead to pretty big consequences. So even though the recession “officially ended” in 2009, its effects are still very much alive with both the employed and unemployed. How does this affect behavior and how can we apply this learning to brand innovation as well as our approach to established brands?\r\n\r\n&nbsp;\r\n\r\n<!-- @font-face {   font-family: \"?????? Pro W3\"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: \"Times New Roman\"; }p.Body, li.Body, div.Body { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: \"Times New Roman\"; color: black; }div.Section1 { page: Section1; } -->In the US, the days of bling are over. To put it more succinctly, <strong>sane consumption has replaced conspicuous consumption</strong>. This doesn’t necessarily mean that people aren’t spending, because they are. The luxury sector, for example, is booming once again. (Remember, luxury got hit first and hard during the recession.)  Now that this sector is improving, fingers crossed, the rest of the economy is not far behind. The top 20% of earners account for 60% of spending so this is very good economic news, indeed. (Moody’s)\r\n\r\n&nbsp;\r\n\r\n<!-- @font-face {   font-family: \"?????? Pro W3\"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: \"Times New Roman\"; }p.Body, li.Body, div.Body { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: \"Times New Roman\"; color: black; }div.Section1 { page: Section1; } -->In a recent <a href=\"http://www.nytimes.com/2011/08/04/business/sales-of-luxury-goods-are-recovering-strongly.html?_r=1&amp;emc=eta1\" target=\"_blank\">New York Times article</a>, one consumer confessed that since the onset of the recession, she avoids purchasing conspicuous items: “Over all, you want to wear less branded items.” In the luxury sector, it is more on-trend to purchase timeless items with staying power through multiple seasons (think <a href=\"http://www.christianlouboutin.com/#/intro\" target=\"_blank\">Louboutin</a> pumps) than a pair of sunglasses that scream Gucci across their sides.\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/08/consumer-spending.jpg\"></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/08/27_18_orig.jpg\"><img class=\"alignnone size-full wp-image-3454\" title=\"27_18_orig\" src=\"/wp-content/uploads/2011/08/27_18_orig.jpg\" alt=\"\" width=\"492\" height=\"340\" /></a>\r\n\r\n&nbsp;\r\n\r\n<!-- @font-face {   font-family: \"?????? Pro W3\"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: \"Times New Roman\"; }p.Body, li.Body, div.Body { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: \"Times New Roman\"; color: black; }div.Section1 { page: Section1; } -->But what does this mean for the other 80% of earners? Interestingly enough, according to the U.S. Commerce Department, the average US savings rate has increased from 1% to 6.4% in 2010. More people are choosing to save and not spend, adding to their own feeling of safety and security while reducing spending by 2/10 of a percent, and thereby increasing economic woes. Fear is an influential driver and hard to control.\r\n\r\n<!-- @font-face {   font-family: \"?????? Pro W3\"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: \"Times New Roman\"; }p.Body, li.Body, div.Body { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: \"Times New Roman\"; color: black; }div.Section1 { page: Section1; } -->We all need something to believe in and this is a calling that brands can satisfy. Brands have the power to inspire and aspire; they make us feel part of something larger than ourselves. They can also make us feel healthy, cool or even smart. Those who are out there with a brand to guide through these crazy economic times, ask yourself this: How can my brand turn that frown upside down and dissuade America’s fears? I bet that the brands that have the power to tap into America’s natural sense of optimism will serve as welcome distractions from scary realities like debt ceilings and loan defaults. Coke has understood this for years.  Check out what they have done with their <em>Open Happiness</em> campaign ­– awesome!\r\n\r\n&nbsp;\r\n<p style=\"text-align: center;\"><strong>The Coca Cola Friendship Machine</strong></p>\r\n<a href=\"http://www.youtube.com/watch?v=Bj3QLLTFDX8\" target=\"_blank\"><img class=\"size-full wp-image-3445 aligncenter\" title=\"Screen shot 2011-08-24 at Wednesday, August 24, 2011, 2.55.00 PM\" src=\"/wp-content/uploads/2011/08/Screen-shot-2011-08-24-at-Wednesday-August-24-2011-2.55.00-PM.png\" alt=\"\" width=\"349\" height=\"199\" /></a>\r\n\r\n&nbsp;\r\n\r\nAny other brands out there speaking ‘happy?’\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<!-- Start of StatCounter Code -->\r\n<script type=\"text/javascript\">\r\nvar sc_project=5709433;\r\nvar sc_invisible=1;\r\nvar sc_security=\"d2e30e30\";\r\n</script>\r\n\r\n<script type=\"text/javascript\"\r\nsrc=\"http://www.statcounter.com/counter/counter.js\"></script><noscript><div\r\nclass=\"statcounter\"><a title=\"counter for wordpress\"\r\nhref=\"http://statcounter.com/wordpress.org/\"\r\ntarget=\"_blank\"><img class=\"statcounter\"\r\nsrc=\"http://c.statcounter.com/5709433/0/d2e30e30/1/\"\r\nalt=\"counter for wordpress\" ></a></div></noscript>\r\n<!-- End of StatCounter Code -->', 'Sane Consumption', '', 'publish', 'open', 'open', '', 'sane-consumption', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/sane-consumption', 0, 'thinking', '', 0),
(893, 1, '2011-08-30 21:28:16', '2011-08-30 21:28:16', '<a href=\"../wp-content/uploads/2011/05/RachelK.jpg\"><img title=\"RachelK\" src=\"../wp-content/uploads/2011/05/RachelK.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/08/tumblr_lqgp8p8glX1qj44buo1_500.jpg\"><img class=\"alignnone size-full wp-image-3462\" title=\"tumblr_lqgp8p8glX1qj44buo1_500\" src=\"/wp-content/uploads/2011/08/tumblr_lqgp8p8glX1qj44buo1_500.jpg\" alt=\"\" width=\"440\" height=\"316\" /></a>\r\n\r\n&nbsp;\r\n\r\nLast week, the world took a collective gasp when Steve Jobs announced he would be <a href=\"http://online.wsj.com/article/SB10001424053111904875404576528981250892702.html\" target=\"_blank\">stepping down as Apple’s all-knowing CEO</a>. People had anticipated this announcement for years, given his battle with pancreatic cancer and other ailments, but it still came as a surprise to hear that the man behind the iMac, iPhone, iPod and iPad would no longer be the head honcho.\r\n\r\n&nbsp;\r\n\r\nI was one of the gaspers, for I am an avid <a href=\"http://www.apple.com/\" target=\"_blank\">Apple</a> fan who often pops into the Soho Apple store just for fun. What would happen to my beloved brand? That announcement, along with the minor earthquake at the beginning of the week and potentially catastrophic hurricane threat at its end, seemed to signal the apocalypse for me.\r\n\r\n&nbsp;\r\n\r\nCall me crazy, but the day after Steve Jobs stepped down, my iPhone suddenly started to act funny. The screen froze, the microphone stopped working, my camera was on the fritz. (I admit, this may have had less to do with Steve Jobs’ announcement and more to do with having a two-year-old who thinks bathtime is iPhone time.) While resorting to any and every kind of entertainment for Ryder during the storm weekend, he “accidentally” broke my InCase protective shell, leaving my phone vulnerable to damage. Well, guess what happened? The next day, I dropped the phone on the street and the screen shattered into several dozen shards of glass.\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/08/file_19_23.jpg\"><img class=\"size-full wp-image-3464 aligncenter\" title=\"file_19_23\" src=\"/wp-content/uploads/2011/08/file_19_23.jpg\" alt=\"\" width=\"258\" height=\"258\" /></a>\r\n\r\n&nbsp;\r\n\r\nSo, at 3:30 on Monday afternoon, I found myself at the Genius Bar at Apple’s Meatpacking District location, along with hundreds of other New Yorkers who’d had problems with Apple products over the storm weekend. (The store was closed on Sunday.) After “checking in” with a cute employee, I waited at the bar for a half hour, until one of those awesome Genius Bar elves (I’m sorry, they have an elf-like presence to me) told me I would have to pay $200 to replace my phone. They didn’t cover damage this extensive, she explained. “Oh, Steve Jobs,” I thought, “where are you when I need you?”\r\n\r\n&nbsp;\r\n\r\nAnd then – perhaps seeing this helplessness in my eyes – my “elf” (her name was actually Lauren) disappeared behind a door for a few minutes. When she returned, she informed me that I could have a new phone, free of charge! Since this was my first iPhone offense in three and a half years, they were giving me a “pass,” she explained. We synced my information (fortunately I had my laptop with me), transferred it to a new phone, and I was good to go, without spending a penny (although I did buy a new case…a child-friendly rubber one this time).\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/08/3585103657_d47c9e4e0e.jpg\"><img class=\"size-full wp-image-3470 aligncenter\" title=\"3585103657_d47c9e4e0e\" src=\"/wp-content/uploads/2011/08/3585103657_d47c9e4e0e.jpg\" alt=\"\" width=\"500\" height=\"327\" /></a>\r\n\r\n&nbsp;\r\n\r\nThe whole experience restored my faith in Apple as a company, and made me realize that just because one person is gone at the company – albeit, the most high profile one – doesn’t mean that the brand is going to crumble to the ground. In all likelihood, Tim Cook has likely been running the company for a while now, anyways, and the dude seems pretty damn capable. So while the world bemoans the lose of the Apple innovator who has changed life as we know it, I look forward to seeing how the inheritors of his legacy will carry his torch into the next several decades, and how they will continue to shape the life of my iPhone-obsessed toddler.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<!-- Start of StatCounter Code -->\r\n<script type=\"text/javascript\">\r\nvar sc_project=5709433;\r\nvar sc_invisible=1;\r\nvar sc_security=\"d2e30e30\";\r\n</script>\r\n\r\n<script type=\"text/javascript\"\r\nsrc=\"http://www.statcounter.com/counter/counter.js\"></script><noscript><div\r\nclass=\"statcounter\"><a title=\"counter for wordpress\"\r\nhref=\"http://statcounter.com/wordpress.org/\"\r\ntarget=\"_blank\"><img class=\"statcounter\"\r\nsrc=\"http://c.statcounter.com/5709433/0/d2e30e30/1/\"\r\nalt=\"counter for wordpress\" ></a></div></noscript>\r\n<!-- End of StatCounter Code -->', 'Gone, But Not Forgotten', '', 'publish', 'open', 'open', '', 'gone-but-not-forgotten', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/gone-but-not-forgotten', 0, 'thinking', '', 0),
(894, 1, '2011-09-07 20:28:57', '2011-09-07 20:28:57', '<img title=\"LucillaTessi_Blog\" src=\"../wp-content/uploads/2011/06/LucillaTessi_Blog1.jpg\" alt=\"\" width=\"40\" height=\"40\" />\r\n&nbsp;\r\n\r\n<strong><a href=\"http://cbxblog.com/wp-content/uploads/2011/09/1.png\"><img class=\"size-full wp-image-3485 aligncenter\" title=\"1\" src=\"/wp-content/uploads/2011/09/1.png\" alt=\"\" width=\"450\" height=\"279\" /></a></strong>\r\n\r\n<strong>\r\n</strong>\r\n\r\nPurchasing a car can be a very selective process. Price range, make, model, size, color, trim, GPS, iPod adapter, XM radio, rear-view camera, collision avoidance system, heated seats, etc. It’s all about customizing! While making these decisions, it’s important to know exactly what you want. It’s a big investment and a long-term purchase, but also a representation of your personality and your style. And if you’re interested in purchasing an electric car, well, you’ll also have to think about what sound represents you.\r\n\r\n&nbsp;\r\n\r\nElectric cars have been around for a while now. They’re a great environmentally friendly option, cheaper in the long run and virtually silent while running. But there is one tiny problem with them being silent. It’s a danger to everyone outside of the car, according to the National Highway Traffic Safety Administration. So now it seems that manufacturers will have to include a mechanism that will produce a sound that can be heard when the car approaches.\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/09/2.png\"><img class=\"size-full wp-image-3486 aligncenter\" title=\"2\" src=\"/wp-content/uploads/2011/09/2.png\" alt=\"\" width=\"471\" height=\"266\" /></a>\r\n\r\n&nbsp;\r\n\r\nWithout being given a specific sound to use, each car company is being left to it’s own accord to choose a noise for their electric cars, in turn creating a great opportunity for a new form of advertising. Why, just think about the strong association with sounds we have today! The unlocking of an iPhone, the logging-in on Skype, the beeping of subway doors…all easily identified by most people.\r\n\r\n&nbsp;\r\n\r\nFord has shared with the public 4 different options that are undergoing market testing. Right now they are all very similar, but what if they break out of the typical engine noise. Will Ford Electric be distinguishable from a Nissan Leaf or the GM Volt? Will cars start to be identified by their sound instead of their looks? Will a customer be able to change their car’s sound depending on their mood or preferences, as if it were a ringtone? It’s a whole new arena that’s opened up and will be interesting to learn about as new developments occur.\r\n\r\nHere’s a few possibilities:\r\n\r\n&nbsp;\r\n\r\n<strong>Ford </strong>\r\n\r\n<strong>\r\n</strong>\r\n\r\n<strong><img class=\"size-full wp-image-3487 aligncenter\" title=\"3\" src=\"/wp-content/uploads/2011/09/3.png\" alt=\"\" width=\"504\" height=\"196\" /></strong>\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://bit.ly/oGWU92\" target=\"_blank\">http://bit.ly/oGWU92</a>\r\n\r\nA little like aliens invading earth right?\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<strong>Nissan Leaf</strong>\r\n\r\n<strong>\r\n</strong>\r\n\r\n<img class=\"size-full wp-image-3489 aligncenter\" title=\"4\" src=\"/wp-content/uploads/2011/09/4.png\" alt=\"\" width=\"457\" height=\"253\" />\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://bit.ly/qivdhs\" target=\"_blank\">http://bit.ly/qivdhs</a>\r\n\r\nReminds me of a chirping tractor backing up.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<strong>Chevy Volt</strong>\r\n\r\n<strong>\r\n</strong>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/09/5.png\"><img class=\"size-full wp-image-3499 aligncenter\" title=\"5\" src=\"/wp-content/uploads/2011/09/5.png\" alt=\"\" width=\"462\" height=\"287\" /></a>\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://bit.ly/6sLA4d\" target=\"_blank\">http://bit.ly/6sLA4d</a>\r\n\r\nInvolving the blind in the decision.\r\n\r\n&nbsp;\r\n\r\nIn my opinion, they should have some fun with it, while they can!\r\n\r\n<a href=\"http://bit.ly/iJL1JQ\" target=\"_blank\">http://bit.ly/iJL1JQ</a>\r\n\r\n&nbsp;\r\n\r\n<!-- Start of StatCounter Code -->\r\n<script type=\"text/javascript\">\r\nvar sc_project=5709433;\r\nvar sc_invisible=1;\r\nvar sc_security=\"d2e30e30\";\r\n</script>\r\n\r\n<script type=\"text/javascript\"\r\nsrc=\"http://www.statcounter.com/counter/counter.js\"></script><noscript><div\r\nclass=\"statcounter\"><a title=\"counter for wordpress\"\r\nhref=\"http://statcounter.com/wordpress.org/\"\r\ntarget=\"_blank\"><img class=\"statcounter\"\r\nsrc=\"http://c.statcounter.com/5709433/0/d2e30e30/1/\"\r\nalt=\"counter for wordpress\" ></a></div></noscript>\r\n<!-- End of StatCounter Code -->', 'Can You Hear Me Now?', '', 'publish', 'open', 'open', '', 'can-you-hear-me-now', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/can-you-hear-me-now', 0, 'thinking', '', 0),
(895, 1, '2011-09-15 20:43:23', '2011-09-15 20:43:23', '<a href=\"../wp-content/uploads/2011/07/Geoff.jpg\"><img title=\"Geoff\" src=\"../wp-content/uploads/2011/07/Geoff-e1309894577653.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/09/PartyGaming-Bwin-Merger-072910L_0.jpg\">\r\n</a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/09/merger1.jpg\"><img class=\"size-full wp-image-3543 aligncenter\" title=\"merger\" src=\"/wp-content/uploads/2011/09/merger1.jpg\" alt=\"\" width=\"200\" height=\"313\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nWhen two brands agree to merge, I can’t help but wonder: Why would one agree to be bought by another?  The most obvious reason is a financial one; one brand is barely treading water and is skimmed up from oblivion to survive another day (albeit another day in a sea of products).  Sometimes it’s because there is strength in numbers; it’s better for a company with one area of expertise to come together with another to “crush the competition.” A third reason companies merge is that it enables both brands to increase their product lines, enter new categories and, ideally, woo new and potential customers.\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/09/working-girl-movie.jpg\"><img class=\"size-full wp-image-3524 aligncenter\" title=\"working-girl-movie\" src=\"/wp-content/uploads/2011/09/working-girl-movie.jpg\" alt=\"\" width=\"460\" height=\"300\" /></a>\r\n\r\n&nbsp;\r\n\r\nSo after the merger, what happens? In the Eighties’ movie “Working Girl,” mergers and acquisitions were commonplace and companies were bought up, renamed and soon forgotten. I liken it to sands in an hourglass, except instead of sand, you have tiny companies blending together until they lose their identities completely. Such was the case when Cingular Wireless (formally a SBC Communications and Bellsouth joint venture), bought AT&amp;T – Cingular who? – or when <a href=\"http://en.wikipedia.org/wiki/List_of_acquisitions_by_Google\" target=\"_blank\">Google bought up, well, just about everything</a>.\r\n\r\n&nbsp;\r\n\r\nUnfortunately, what we often see is the same tired story: Insert new CEO who promises “we will never change the brand you know and love!,” and then poof…a few years, or maybe just months, pass and you start to notice something is a little different. Perhaps it is an ingredient, or the packaging (off with their heads!), something you can’t exactly put your finger on. And before you know it, the new parent company goes ahead and changes or modifies you beloved product. You, the consumer, feel helpless and alone, not to mention irritated, annoyed and betrayed. (Great emotions, eh?) In actuality, the brand’s identity, essence, and everything you knew and loved has changed. These changes can potentially help a brand firm acquire new work, but has the brand been tarnished completely? If you are feeling “ill,” you can fight back via the Internet…but is anyone listening?\r\n\r\n&nbsp;\r\n\r\nApparently someone from Colgate-Palmolive was listening last year when the Tom’s of Maine loyalists took to the Internet to bemoan recent changes to the recently bought brand. Their beef: under Colgate ownership, Tom’s of Maine has changed the toothpaste formula as well as its “environmentally correct” packaging. If you know anything about Tom’s, then you’ll know this was a big problem for many. Consumers expressed their annoyance; take these blog posts, for example: “Thanks for selling out. I\'ve noticed more stores stopped stocking your \"fluoride free brand\"....I remember for awhile you guys didn\'t have a fluoride version.” And: “Tom\'s had great toothpastes, then it was sold to Colgate-Palmolive, which has gradually destroyed it.” And “One of the main reasons I purchased Tom\'s toothpaste was the aluminum tube. Why the change?” <a href=\"http://www.tomsofmaine.com/blog/blog-detail/our-new-look#.Tl2vdmYDImA.facebook\" target=\"_blank\">You can see how this drama played out here</a>.\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/09/203143668_88b79fc2e7.jpg\"><img class=\"size-full wp-image-3526 aligncenter\" title=\"203143668_88b79fc2e7\" src=\"/wp-content/uploads/2011/09/203143668_88b79fc2e7.jpg\" alt=\"\" width=\"457\" height=\"342\" /></a>\r\n\r\n&nbsp;\r\n\r\nBut mergers don’t always have to be horror shows, and many brands have escaped the “hourglass” plague. They have succeeded in keeping their brand identity and their reason for existence.  Perhaps you don’t even know that <a href=\"http://www.benjerry.com/company/media-center/press/join-forces.html\" target=\"_blank\">Ben and Jerry’s is owned by Unilever</a> or that <a href=\"http://money.cnn.com/2001/10/30/deals/coke_odwalla/\" target=\"_blank\">Odwalla is owned by Coke</a>. In these scenarios, little has changed. Ben and Jerry are still trucking around in their VW van, Odwalla is still “Nourishing the Body Whole” and <a href=\"http://www.forbes.com/2007/10/31/clorox-burts-bees-markets-equity-cx_af_1031markets15.html\" target=\"_blank\">Burt’s Bees, now owned by Clorox</a>, is still making its honey-centric products. In fact, for many fans of these brands, the most that has changed about them under new ownership is their distribution. Truth is, many of us could care less who owns what or who said what to who, as long as the product we know and love is not subjected to change.\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/09/mergers_and_acquisitions-300x199.jpg\"><img class=\"size-full wp-image-3549 aligncenter\" title=\"mergers_and_acquisitions-300x199\" src=\"/wp-content/uploads/2011/09/mergers_and_acquisitions-300x199.jpg\" alt=\"\" width=\"449\" height=\"297\" /></a>\r\n\r\n&nbsp;\r\n\r\nAll that said, I leave you with this question: Why are companies buying, and then changing, great brands? Are they willing to forgo loyalists in the name of a few bucks? And what about you: As a consumer, are you willing to part ways with your favorite brand if something does cha-cha-cha-change?\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<!-- Start of StatCounter Code -->\r\n<script type=\"text/javascript\">\r\nvar sc_project=5709433;\r\nvar sc_invisible=1;\r\nvar sc_security=\"d2e30e30\";\r\n</script>\r\n<script type=\"text/javascript\"\r\nsrc=\"http://www.statcounter.com/counter/counter.js\"></script><noscript><div\r\nclass=\"statcounter\"><a title=\"counter for wordpress\"\r\nhref=\"http://statcounter.com/wordpress.org/\"\r\ntarget=\"_blank\"><img class=\"statcounter\"\r\nsrc=\"http://c.statcounter.com/5709433/0/d2e30e30/1/\"\r\nalt=\"counter for wordpress\" ></a></div></noscript>\r\n<!-- End of StatCounter Code -->', 'Cha-cha-cha-changing', '', 'publish', 'open', 'open', '', 'cha-cha-cha-changing', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/cha-cha-cha-changing', 0, 'thinking', '', 0),
(896, 1, '2011-09-27 21:35:53', '2011-09-27 21:35:53', '&nbsp;\r\n<a href=\"../wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\"><img title=\"DavidW_Blog_Thumb_nb\" src=\"../wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n\r\n&nbsp;\r\n\r\nWaiters and waitresses with attitude? There\'s plenty in NYC but no thanks. I do love restaurants with attitude though. Sometimes it comes in the form of loud decor or over-the-top menu items but for me, some humor and bravado go a long way. Attitude seems to go better with sandwiches, wings and beer but really, personality can be found anywhere.\r\n\r\nHere are a few spots I go to when in the neighborhood:\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://www.jimmyjohns.com/\" target=\"_blank\">Jimmy Johns</a>\r\nChicago, Illinois\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/09/Free_Smells_by_muzac.jpg\"><img class=\"size-full wp-image-3570 aligncenter\" title=\"Free_Smells_by_muzac\" src=\"/wp-content/uploads/2011/09/Free_Smells_by_muzac.jpg\" alt=\"\" width=\"400\" height=\"298\" /></a>\r\n<p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/09/JimmyJohns1.jpg\"><img class=\"size-full wp-image-3571 aligncenter\" title=\"JimmyJohns1\" src=\"/wp-content/uploads/2011/09/JimmyJohns1.jpg\" alt=\"\" width=\"400\" height=\"298\" /></a></p>\r\n<p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/09/JimmyJohnsMenuCrop.jpg\"><img class=\"size-full wp-image-3572 aligncenter\" title=\"JimmyJohnsMenuCrop\" src=\"/wp-content/uploads/2011/09/JimmyJohnsMenuCrop.jpg\" alt=\"\" width=\"400\" height=\"298\" /></a></p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://www.patskingofsteaks.com/aboutus.html\" target=\"_blank\">Pat\'s King of Steaks</a>\r\nPhiladelphia, Pennsylvania\r\n<p style=\"text-align: center;\"><a href=\"http://www.jackastors.com/\" target=\"_blank\">\r\n</a><a href=\"http://cbxblog.com/wp-content/uploads/2011/09/Pats-DSCF1497.jpg\"><img class=\"size-full wp-image-3573 aligncenter\" title=\"Pats DSCF1497\" src=\"/wp-content/uploads/2011/09/Pats-DSCF1497.jpg\" alt=\"\" width=\"400\" height=\"298\" /></a></p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://www.jackastors.com/\" target=\"_blank\">Jack Astors</a>\r\nBarrie, Ontario Canada\r\n\r\n&nbsp;\r\n<p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/09/DSC02767.jpg\"><img class=\"size-full wp-image-3569 aligncenter\" title=\"DSC02767\" src=\"/wp-content/uploads/2011/09/DSC02767.jpg\" alt=\"\" width=\"400\" height=\"298\" /></a></p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://www.ricetoriches.com\" target=\"_blank\">Rice to Riches</a>\r\nNew York, New York\r\n\r\n&nbsp;\r\n<p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/09/145723434_84f0e6137c.jpg\"><img class=\"size-full wp-image-3574 aligncenter\" title=\"145723434_84f0e6137c\" src=\"/wp-content/uploads/2011/09/145723434_84f0e6137c.jpg\" alt=\"\" width=\"400\" height=\"298\" /></a></p>\r\n<p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/09/4197962293_fef80ab777.jpg\"><img class=\"size-full wp-image-3575 aligncenter\" title=\"4197962293_fef80ab777\" src=\"/wp-content/uploads/2011/09/4197962293_fef80ab777.jpg\" alt=\"\" width=\"400\" height=\"298\" /></a></p>\r\n<p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/09/Rice_DD.jpg\"><img class=\"size-full wp-image-3576 aligncenter\" title=\"Rice_DD\" src=\"/wp-content/uploads/2011/09/Rice_DD.jpg\" alt=\"\" width=\"400\" height=\"298\" /></a></p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;', 'You\'re Welcome', '', 'publish', 'open', 'open', '', 'youre-welcome', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/youre-welcome', 0, 'thinking', '', 0),
(897, 1, '2011-10-05 15:13:03', '2011-10-05 15:13:03', '<a href=\"../wp-content/uploads/2011/05/RachelK.jpg\"><img title=\"RachelK\" src=\"../wp-content/uploads/2011/05/RachelK.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n&nbsp;\r\n\r\nA few weeks ago, America was treated to an Italian invasion in the form of<a href=\"http://www.target.com/c/Missoni/-/N-5ouwb\" target=\"_blank\"> Missoni for Target</a>, a special limited edition line of bikes, luggage, clothes and housewares in partnership with the design-centric retailer. Target heavily promoted this campaign with this ad:\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/10/missoni.png\"><img class=\"alignnone size-full wp-image-3606\" title=\"missoni\" src=\"/wp-content/uploads/2011/10/missoni.png\" alt=\"\" width=\"445\" height=\"298\" /></a>\r\n\r\n&nbsp;\r\n\r\nWeeks before the launch, fashion and design lovers marked the launch date in their iPhones – but it seems they weren’t the only ones.\r\n\r\n&nbsp;\r\n\r\nBecause when Missoni for Target launched on September 13th (not coincidentally, during <a href=\"http://www.mbfashionweek.com/\" target=\"_blank\">New York Fashion Week</a>), the response was not just overwhelming – it was pure chaos. So many consumers visited Target.com that the site actually crashed! In fact, if you went there in the hopes of purchasing multicolored hand towels and pretty throw pillows, here’s what you found instead:\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/10/missoni-2.png\"><img class=\"alignnone size-full wp-image-3607\" title=\"missoni 2\" src=\"/wp-content/uploads/2011/10/missoni-2.png\" alt=\"\" width=\"445\" height=\"331\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nWhat the what? Doesn’t Target welcome millions of visitors to its site every day? Aren’t they equipped for this sort of thing? Seems the big box retailer was also taken off guard by all the hoopla, so much so that Joshua Thomas, a Target spokeman, the Associated Press that, “This is unprecedented.”\r\n\r\n&nbsp;\r\n\r\nSo why the big run on Missoni? Well, as one who is admittedly addicted to the Flash Sale (e.g., sites like Rue La La, Gilt Groupe, One Kings Lane and The Mini Social that offer new sales of designer products at the same time every day), I understand the allure of getting limited edition items by high fashion labels at a fraction of the cost. Heck, a few years ago I practically clawed a woman to death for a Karl Lagerfeld for H&amp;M dress that STILL hangs in my closet, tags dangling from taffeta, and I am on a first-name basis with my UPS guy thanks to the steady stream of packages from these sites that arrives at my door (I’m equally as familiar with the employee at my local package shop who handles all of my returns). And I have a friend whose office has a rule of not scheduling meetings at or around 12 noon, at the risk of missing out on Gilt Groupe’s daily sales.\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/10/gilt-groupe-rocks.jpg\"><img class=\"alignnone size-full wp-image-3615\" title=\"gilt-groupe-rocks\" src=\"/wp-content/uploads/2011/10/gilt-groupe-rocks.jpg\" alt=\"\" width=\"450\" height=\"534\" /></a>\r\n\r\n&nbsp;\r\n\r\nThe attraction of the <a href=\"http://amandaword.hubpages.com/hub/What-is-Flash-Sale-The-New-Business-Mantra\" target=\"_blank\">Flash Sale</a> has everything to do with the “thrill of the kill.” It’s the same reason I first got addicted to eBay: you’re not simply buying an item, you’re winning it! (You can imagine how well this rationale went over with my husband.) But the truth is, these sites can get you into a lot of trouble – which is why it’s interesting to note that they became popular in the years since the 2008 financial crisis. Does purchasing a small, somewhat accessible item at a fraction of the cost make us forget that we are still spending money?\r\n\r\n&nbsp;\r\n\r\nThis sector has been growing by leaps and bounds – by mid-2011, there were around 100 flash sale web sites – which would support the fact that people love the thrill of the kill. In a way, Target can be credited with introducing the concept of the “limited edition sale”: they introduced the “Design for All” program in 1999, with their first collaboration with architect Michael Graves, and have featured several of these sales a year every since, including the Missoni sale. I confess, in recent months I’ve curbed my spending on these flash sale sights, namely because it’s expensive to have a toddler…which is why I did NOT have Missoni for Target on my radar. So when I went to the Target site the day AFTER the sale (unlike most people, I hadn’t marked my calendar), I discovered that nearly 90% of the merchandise was sold out. Feeling like I’d missed a major cultural moment, I immediately went to eBay, where I found hundreds of listings for Missoni for Target towels, clothing and accessories. But right before clicking the “Buy it Now” button, I took a step back and asked myself, “Do you REALLY need this?” And then I walked away, never to look back at all those stripes. Besides, there’s always a new, and therefore better, flash sale or signature collection coming right around the bend.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;', 'Missoni Madness', '', 'publish', 'open', 'open', '', 'missoni-madness', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/missoni-madness', 0, 'thinking', '', 0),
(898, 1, '2011-11-17 18:11:32', '2011-11-17 18:11:32', '<a href=\"../wp-content/uploads/2011/07/KarenSmith_Blog.jpg\"><img title=\"KarenSmith_Blog\" src=\"../wp-content/uploads/2011/07/KarenSmith_Blog-150x150.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n&nbsp;\r\n\r\nResearch methodologies have evolved tremendously since my first days in package design.  <a href=\"http://www.programevaluation.org/focusgroups.htm\" target=\"_blank\">Focus groups</a> were pretty much the only game in town back then, and the only revolutionary ideas were group location and discussion flow. Now, we have great options for <a href=\"http://www.socialresearchmethods.net/kb/qualdeb.php\" target=\"_blank\">qualitative, quantitative,</a> and even hybrid qual-quant methods, all designed to get into the consumer’s head.\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/10/mad-man-focus-group.tiff\"><img class=\"alignright size-full wp-image-3768\" title=\"mad-man-focus-group\" src=\"/wp-content/uploads/2011/10/mad-man-focus-group.tiff\" alt=\"\" /></a><img class=\"size-full wp-image-3769 alignnone\" title=\"mad-man-focus-group\" src=\"/wp-content/uploads/2011/10/mad-man-focus-group.jpg\" alt=\"\" width=\"500\" height=\"294\" />\r\n\r\nThere are pros and cons to every type of research. For deep-dive insights into attitudes and behaviors, personally, I’m still a big fan of traditional focus groups and one-on-one interviews, particularly in the beginning stages of brand exploration. Brand managers know the data behind their consumers, but the needs, desires and concerns of the consumers change over time. Digging into these insights become much more meaningful through qualitative research.\r\n\r\n<img class=\"size-full wp-image-3770 alignleft\" style=\"border: 0pt none;\" title=\"greenworks01\" src=\"/wp-content/uploads/2011/10/greenworks01.jpg\" alt=\"\" width=\"89\" height=\"182\" />\r\n\r\nEconomic trends, life stage changes, and “keeping up with the Joneses” can change behaviors and attitudes, creating important shifts in purchase behavior. Or, more importantly, can encourage an attitude, but not a behavior. For several years, natural, organic and better for you have been key trends that the media, consumers and brands have been talking about with great interest. Brands like <a href=\"http://www.greenworkstools.com/\" target=\"_blank\">GreenWorks</a> helped to redefine how companies could play in the “green” space, and based on what consumers were saying attitudinally in segmentation studies, it should have easily been a game changer. Consumers were saying they wanted products that helped them live greener lives, and that they were buying organic or naturally-based products about 50% of the time.\r\n\r\n&nbsp;\r\n\r\nWhen we actually talked to consumers face to face though, and had a chance to probe their real behaviors, the reality was vastly different. We surveyed consumers who, attitudinally through quantitative questioning, indicated that they were “hybrid” greens, looking for natural solutions to their everyday needs. When we talked to these consumers, though, unsurprising they were much more concerned about efficaciousness than how natural a product was. Many went so far as to say that they trusted their usual brands, and the risk of trying a natural product, and potentially being disappointed, was too great. Most of the people we talked to weren’t hybrids, they were light green and they were unlikely to change from that point of view. But we would have never known that if we had not gone to talk to them face to face.<a href=\"http://cbxblog.com/wp-content/uploads/2011/10/women_talking.jpg\"><img class=\"size-full wp-image-3771 alignright\" title=\"women_talking\" src=\"/wp-content/uploads/2011/10/women_talking.jpg\" alt=\"\" width=\"137\" height=\"130\" /></a>\r\n\r\nQuant research has a place. But so does qual. There are few cut and dried answers about when to use which. Having the right discussion about learning objectives and use for research will help agencies and clients figure out what’s right for each situation.', 'Look Me In The Eye When You Say That', '', 'publish', 'open', 'open', '', 'look-me-in-the-eye-when-you-say-that', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/look-me-in-the-eye-when-you-say-that', 0, 'thinking', '', 0),
(899, 1, '2011-10-13 21:06:36', '2011-10-13 21:06:36', '<em><a href=\"../wp-content/uploads/2011/06/JenniferDaniels.jpg\"><img title=\"JenniferDaniels\" src=\"../wp-content/uploads/2011/06/JenniferDaniels.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> </em>\r\n&nbsp;\r\n\r\nPaula, Mario, Giada, Tyler, Ina, Jamie, Emeril. No, not the names of the new 7 dwarfs but of some of the most famous celebrity chefs who started at the stove, made their way onto your television screen and then into your cupboards and refrigerators. These people are living examples of a brand in 360 degrees. From an action (cooking) they turned themselves into entertainment (a cooking show) and then into an actual product.\r\n\r\n&nbsp;\r\n\r\nIt is these actual products I want to share. As an avid fan of all things related to cooking (the Food Network, the new Cooking Channel, <em>Bon Appetit</em> magazine, food blogs, etc), I love to check out the packaging in gourmet food stores and specialty shops as well as just in the basic grocer’s. I stumbled upon Giada Delaurentiis’ olive oil just a couple of weeks ago. My first thought was “Wow! Giada has olive oil now?” and then this: “Why is her face on the label?”. If you know her name, then you know her face so why make a product that is most likely high-end quality and bring down the design with a photo of the chef promoting it?\r\n\r\n&nbsp;\r\n\r\nAfter a review of the seven chefs and their specialty food products , I noticed a common thread – their faces were on the packaging! In almost all cases, the design of the box or bottle would be a lot nicer if their faces weren’t covering it (with the exception of Jamie Oliver’s line). This led me to think about what the marketing teams were thinking. When I say ‘Emeril’, what do you see? Likely a portly Portuguese man throwing spices and yelling “BAM!”. You don’t need his mug on the sauce jar to remind you of that.\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/10/Emerils1.png\"><img class=\"size-full wp-image-3662 aligncenter\" title=\"Emerils\" src=\"/wp-content/uploads/2011/10/Emerils1.png\" alt=\"\" width=\"434\" height=\"301\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nI\'m pretty sure this lady, lovely and all, could have done without her face on the olive oil and balsamic vinegar bottles.\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/10/giadaNEW.jpg\"><img class=\"size-full wp-image-3663 aligncenter\" title=\"giadaNEW\" src=\"/wp-content/uploads/2011/10/giadaNEW.jpg\" alt=\"\" width=\"603\" height=\"447\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nMario, Mario, Mario. I get a kick out of you. I loved your show about your travels to Spain on PBS. I love your restaurants in NYC. But why not have your sauce bottles promote the same clean design as your fabulous Italian megastore Eataly?\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/10/Mario2.png\"><img class=\"size-full wp-image-3664 aligncenter\" title=\"Mario\" src=\"/wp-content/uploads/2011/10/Mario2.png\" alt=\"\" width=\"385\" height=\"374\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nPaula Deen is the Queen of Butter and I love watching her cheerful persona on her show but I’d prefer her packaging to show that love without showing <em>her</em>. I love to see her add butter, mayo and sugar to almost everything (not USUALLY all three at once), but does this packaging design make me want to buy it?\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/10/Paula.png\"></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/10/Paula1.png\"><img class=\"size-full wp-image-3665 aligncenter\" title=\"Paula\" src=\"/wp-content/uploads/2011/10/Paula1.png\" alt=\"\" width=\"586\" height=\"235\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nThough this next design shows the chef’s face (which I still believe to be a no-no in food packaging), it has a clean design aesthetic that I appreciate.\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/10/Jamie.png\"></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/10/Jamie1.png\"><img class=\"size-full wp-image-3666 aligncenter\" title=\"Jamie\" src=\"/wp-content/uploads/2011/10/Jamie1.png\" alt=\"\" width=\"559\" height=\"352\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nLast but not least, there are two celebrity chefs that break the mold when it comes to “typical” packaging for this category – Tyler Florence and Ina Garten. Tyler’s packaging places his name in a small, unintrusive type, while the ever-amazing Ina Garten (aka Barefoot Contessa) relies only on her namesake for branding – no photo of her at all (just a photo of the end product of her food).\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/10/Tyler.png\"></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/10/Tyler1.png\"><img class=\"size-full wp-image-3667 aligncenter\" title=\"Tyler\" src=\"/wp-content/uploads/2011/10/Tyler1.png\" alt=\"\" width=\"458\" height=\"296\" /></a>\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/10/Barefoot.png\"></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/10/Barefoot1.png\"><img class=\"size-full wp-image-3668 aligncenter\" title=\"Barefoot\" src=\"/wp-content/uploads/2011/10/Barefoot1.png\" alt=\"\" width=\"455\" height=\"234\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nHere’s hoping that this trend of face-on-food packaging ends soon. As someone who cooks and loves learning about cooking, I want the chefs to take a stand and let their ingredients (and not their celebrity) lead their packaging systems. Do you also get annoyed seeing mugshots in the sauce aisle?\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;', 'Branding the Chef', '', 'publish', 'open', 'open', '', 'branding-the-chef-2', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/branding-the-chef-2', 0, 'thinking', '', 0),
(900, 1, '2011-10-26 15:35:14', '2011-10-26 15:35:14', '<a href=\"../wp-content/uploads/2011/04/MegAsaro_Blog.jpg\"><img title=\"MegAsaro_Blog\" src=\"../wp-content/uploads/2011/04/MegAsaro_Blog.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n&nbsp;\r\n\r\nDo cities have their own brand? Personality? Style of storytelling? The resounding answer is yes. Close your eyes and what do you see when your hear the \"City of Lights\"? Rain bouncing on cobblestoned streets? Parisians riding around on bicycles with baguettes sticking out of their baskets? Paris was a central character in Woody Allen’s Midnight in Paris. So much, in fact (spoiler alert!) that the viewer was taken through a portal to the city during its bohemian heyday. Who wouldn\'t want to chum around with Picasso, Dali or Hemingway?\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/10/Midnight-in-Paris-Movie.jpg\"><img class=\"size-full wp-image-3682 aligncenter\" title=\"Midnight in Paris Movie\" src=\"/wp-content/uploads/2011/10/Midnight-in-Paris-Movie.jpg\" alt=\"\" width=\"428\" height=\"285\" /></a>\r\n\r\n&nbsp;\r\n\r\nCarrie Bradshaw constantly referred to New York City as a central character in Sex in the City. These days, romantic comedies seem destined to be centered around the Big Apple. Is it the smell of the roasted cashews, the provoking museums, sumptuous restaurants, horse riding through Central Park? Maybe it\'s that great tap water that gets the heart pumping.\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/10/sarah-jessica-parker-and-carrie-bradshaw-gallery.jpg\"><img class=\"size-full wp-image-3683 aligncenter\" title=\"sarah-jessica-parker-and-carrie-bradshaw-gallery\" src=\"/wp-content/uploads/2011/10/sarah-jessica-parker-and-carrie-bradshaw-gallery.jpg\" alt=\"\" width=\"384\" height=\"576\" /></a>\r\n\r\n&nbsp;\r\n\r\nLast month, I saw <em>Drive</em>. Now, let me say, I\'m not an LA girl but Ryan Gosling? (Thank you sir, may I have another). <em>Drive</em> reminded me of my curious but detached attitude to the \"City of Angels\". Some people love it. Anthony Keidis loves it so much that he partnered with Ed Ruscha, a famous local artist, to create a video and provide interest to the museums in town.\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/10/6a00d8341c630a53ef0154355db2f9970c.jpg\"><img class=\"size-full wp-image-3684 aligncenter\" title=\"6a00d8341c630a53ef0154355db2f9970c\" src=\"/wp-content/uploads/2011/10/6a00d8341c630a53ef0154355db2f9970c.jpg\" alt=\"\" width=\"539\" height=\"298\" /></a>\r\n\r\n&nbsp;\r\n\r\nWhat exactly is LA known for beyond Hollywood and sweet beaches? Lately, with Carmageddon, the omnipresent car culture is on our radar and <em>Drive</em> helped put it in a romantic, 80\'s tinged neon light. With so much time spent driving in LA, it can be lonely, and <em>Drive</em> speaks to that with a noir lens, featuring darkness and intrigue, bad guys and power.\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/10/Scorpio-Jacket-Drive-movie-Ryan-Gosling.jpg\"><img class=\"size-full wp-image-3685 aligncenter\" title=\"Scorpio-Jacket-Drive-movie-Ryan-Gosling\" src=\"/wp-content/uploads/2011/10/Scorpio-Jacket-Drive-movie-Ryan-Gosling.jpg\" alt=\"\" width=\"470\" height=\"547\" /></a>\r\n\r\n&nbsp;\r\n\r\nAs brands, cities have to capitalize on the experiences that differentiate themselves to others, in order to attract future visitors and potential inhabitants. According to NYC &amp; Company, New York City attracted over 48 million tourists in 2010 who spent $31 billion. Dang, that\'s no chump change.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;', 'Branded Cities', '', 'publish', 'open', 'open', '', 'branded-cities', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/branded-cities', 0, 'thinking', '', 0);
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(901, 1, '2011-11-01 16:26:11', '2011-11-01 16:26:11', '<a href=\"http://cbxblog.com/wp-content/uploads/2011/11/JoshuaBooks_blog.jpg\"><img class=\"alignnone size-full wp-image-3708\" title=\"JoshuaBooks_blog\" src=\"/wp-content/uploads/2011/11/JoshuaBooks_blog.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n&nbsp;\r\n\r\nWhen October rolls around, most think about carving pumpkins and dressing up in costumes. But for a diehard NFL fan like myself, pink has replaced Halloween’s iconic black and orange as the unofficial colors of the month.\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/11/Untitled1.png\"><img class=\"size-full wp-image-3699 aligncenter\" title=\"Untitled1\" src=\"/wp-content/uploads/2011/11/Untitled1.png\" alt=\"\" width=\"263\" height=\"394\" /></a>\r\n\r\n&nbsp;\r\n\r\nIn partnership with the American Cancer Society, the National Football League is wrapping up their third annual “A Crucial Catch” campaign. This national platform enhances Breast Cancer Awareness both in and out of stadiums, urging women aged 40+ to undergo annual mammogram screenings.\r\n\r\n&nbsp;\r\n\r\nDuring this month players and coaches have been wearing exclusive pink apparel ranging from hats and jerseys to towels and cleats. Referees are flipping commemorative coins and ribbon stencils hug the 50-yard line every Sunday. Special game balls, along with on-field authentic apparel are being auctioned off (<a href=\"http://www.nfl.com/auction\">www.NFL.com/auction</a>) to benefit the American Cancer Society.\r\n\r\n&nbsp;\r\n\r\nSimilar to all TV infomercials, but wait - there’s more! The NFL has also partnered with corporate sponsors P&amp;G, PepsiCo, Barclays, and others to launch strategically targeted campaigns. New York quarterbacks Eli Manning and Mark Sanchez teamed up with PepsiCo to meet Breast Cancer survivors and convey to a national audience the inspiration they received in this video (<a href=\"http://www.nfl.com/videos/nfl-videos/09000d5d821bb07c/Eli-Manning-and-Mark-Sanchez-team-up-to-help-fight-breast-cancer\">Please mind the ad</a>).\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/11/Untitled2.png\"></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/11/crucial-catch-banner-large.jpg\"><img class=\"alignnone size-full wp-image-3720\" title=\"crucial catch banner large\" src=\"/wp-content/uploads/2011/11/crucial-catch-banner-large.jpg\" alt=\"\" width=\"480\" height=\"263\" /></a>\r\n\r\n&nbsp;\r\n\r\nIn the sports video game world, Madden NFL is the most highly anticipated release of the year. Millions of kids and adults reserve copies and pick them up at midnight on the night of the launch, just to play a few games hours before the rest of the world. The most popular feature in Madden NFL is the “Franchise Mode.” Gamers are given the ability to play the actual 2011 NFL season schedule with their favorite team. So what did I find out a few weeks into my franchise with the New England Patriots. Yup, you guessed it: the players, referees, and coaches are fully garbed in pink gear. Is Madden NFL the right target audience? No. Does it create a buzz and topic of conversation between all ages of gamers? Yes.\r\n\r\n&nbsp;\r\n\r\n“A Crucial Catch” is now three years strong, and growing exponentially. The NFL has done an unbelievable job marketing the strategic partnership between the NFL and National Breast Cancer month. Other than non-melanoma skin cancer, breast cancer is the most common cancer among women in the United States. It is remarkable how many media outlets “A Crucial Catch” has touched…so kudos to the NFL, an organization that, while already dear to my heart, has become even more so thanks to this campaign.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;', 'A Crucial Catch', '', 'publish', 'open', 'open', '', 'a-crucial-catch', '', '', '2018-09-24 19:23:36', '2018-09-24 19:23:36', '', 0, 'http://cbx.cappendev.com/thinking/16/a-crucial-catch', 0, 'thinking', '', 0),
(902, 1, '2011-11-10 18:00:38', '2011-11-10 18:00:38', '<img class=\"alignnone size-full wp-image-4827\" title=\"Sandra_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/07/Sandra_web.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\nIt has snowed in Manhattan already and it is only October. Add to that the fact that I am incredibly lazy and hate the cold, and you get a person who is not exactly excited for winter. That is why I love three technology brands that have made, and will continue to make, my life much easier and more enjoyable, no matter what the weather.\r\n\r\n&nbsp;\r\n\r\n<strong>Number 1:</strong><a href=\"http://www.freshdirect.com\"> FreshDirect</a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/11/SandraBlog_Fresh_Direct_11072011.jpg\"><img class=\"size-full wp-image-3727 alignnone\" title=\"SandraBlog_Fresh_Direct_11072011\" src=\"/wp-content/uploads/2011/11/SandraBlog_Fresh_Direct_11072011.jpg\" alt=\"\" width=\"333\" height=\"91\" /></a>\r\n\r\nFreshDirect is such a smart web site. The company knows that people don’t want to go out and shop, and they know people don’t plan ahead for food, so this brand makes it easier to do both. I can order my entire week’s worth of meals and have it delivered simply by clicking a button. For one, it is like having one of those fancy meal diet home delivery services, for much less money. I order salads, soups, healthy snacks, stir frys, fruits and vegetables, and it is always so convenient. I sometimes have the delivery scheduled as my wake up call – when they knock on my door I get up. Best of all, I can easily order from my iPhone, so boring work meetings are much more productive! (Just kidding, CBX).\r\n\r\n&nbsp;\r\n\r\n<strong>Number 2:</strong><a href=\"http://www.logitech.com/en-us/speakers-audio/wireless-music-systems/devices/5745?WT.mc_id=AMR_DR_Test_Q3_FY12_SERP&amp;WT.srch=1&amp;ci=0\"> The Logitech Squeezebox Touch</a>\r\n\r\n<img class=\"alignnone size-full wp-image-3738\" title=\"SandraBlog_Logitec_11072011\" src=\"/wp-content/uploads/2011/11/SandraBlog_Logitec_110720111.jpg\" alt=\"\" width=\"137\" height=\"99\" />\r\n\r\nThe tagline for the Logitech Squeezebox Touch literally says “discover a world of music,” and it indeed helps you do just that. I bought this from Amazon and within minutes of setting it up music came back into my life with a vengeance. Using this small device, I stream music wirelessly with the touch of a finger from my laptop to my speakers, and suddenly my apartment is filled with the latest music, talk radio, news or my existing music collection. I can even use it to stream the sound of “rain falling outside” and sleep like a baby all night long. Divine. I am a music lover once again.\r\n\r\n&nbsp;\r\n\r\n<strong>Number 3:</strong><a href=\"http://www.apple.com/appletv/\"> Apple TV</a>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/11/SandraBlog_AppleTV_11072011.jpg\"><img class=\"size-full wp-image-3729 alignnone\" title=\"SandraBlog_AppleTV_11072011\" src=\"/wp-content/uploads/2011/11/SandraBlog_AppleTV_11072011.jpg\" alt=\"\" width=\"269\" height=\"192\" /></a>\r\n\r\nI abandoned cable when I moved to Manhattan, instead opting for Blockbuster’s mail-order DVDs, but ultimately I ditched that too. And once the bed bug epidemic hit some theatres in the city, I thought,  “Forget it! There must be a better way.” I then found Apple TV, which advertises “now there is always something good on TV.” Apple TV has delivered on that insight in a very clever way. With a box that fits in the palm of my hand and rests neatly near my TV, I can control my programs with my iPhone and watch any content I want to, or just stream my photos from Flickr for the viewing pleasure of my guests (assuming they’re as interested in my recent trip to Bangkok as I am!). I disliked paying over $100 for unused programming and truly felt there wasn’t really anything good on TV except for a few choice options. Now I can watch only what I want to. The sleek black box fits right in with my other electronics and the usability makes watching downloaded content so much easier and more comfortable. It’s yet another reason to love Apple.\r\n\r\nThanks to these technological inventions, I will have enough food and entertainment options to hunker down comfortably during what is starting to be a long, arduous winter. So, bring it on, Mother Nature! I’m good, no matter what you have in store.', 'Brands I Love: Three Technology Brands That Make My Life Easier', '', 'publish', 'open', 'open', '', 'brands-i-love-three-technology-brands-that-make-my-life-easier', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/brands-i-love-three-technology-brands-that-make-my-life-easier', 0, 'thinking', '', 0),
(903, 1, '2011-12-05 14:30:04', '2011-12-05 14:30:04', '<a href=\"http://cbxblog.com/wp-content/uploads/2011/05/RachelK.jpg\"><img class=\"size-full wp-image-3065 alignnone\" title=\"RachelK\" src=\"/wp-content/uploads/2011/05/RachelK.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/12/Target1.jpg\"><img class=\"size-full wp-image-3814 aligncenter\" title=\"Target1\" src=\"/wp-content/uploads/2011/12/Target1.jpg\" alt=\"\" width=\"432\" height=\"324\" /></a>\r\n\r\nIs it me, or does the new Target “Fresh” advertising campaign leave you feeling a little flat? I have walked by countless ads in subway stations, and driven by billboards on the BQE and West Side Highway, and for the life of me, I just can’t get over how bad they are.\r\n\r\nLet me clarify: By other brand standards, these ads would be fine – vast improvements, perhaps. They feature beautiful photography, Target’s trademark use of white space, and clean messaging. But because I have such high expectations for Target’s campaigns (and also because I am a copywriter by trade), I’ve been hypercritical about what I’m seeing. I guess my criticism says a lot about Target. How many brands consistently put out award-winning advertising campaigns, ones that make you want to immediately run out to the store and buy the latest products and capsule collections (see my past blog, “<a href=\"http://cbxblog.com/?p=3605\" target=\"_blank\">Missoni Madness</a>”)? The fact that they consistently inspire such excitement in consumers is precisely what makes me wish they’d tried a little harder with these ads.\r\n\r\nBut let me give you a little history. Target launched the <a href=\"http://pressroom.target.com/pr/news/target-offers-a-handpicked-selection.aspx\" target=\"_blank\">campaign</a> in 2010, keeping some of the copy lines universal while customizing others for specific cities, as Target started offering fresh food in their stores there.\r\n\r\nThe fresh campaign hit the New York metropolitan area this summer, and suddenly it seems like it is everywhere. The general lines, such as “Get ready, Get fresh” (or sometimes just, “Fresh”) are okay, but certainly not up to par with what I’ve come to expect from Target. And some of the more specific lines – like the one on a billboard on the Brooklyn-Queens Expressway that reads, “From the Sound to the Bay” left me perplexed for hours. What exactly does that mean? Clearly they are not insinuating that bananas and spinach come from the Long Island Sound?\r\n\r\n<img class=\"alignleft size-full wp-image-3815\" style=\"margin: 2px;\" title=\"Target2\" src=\"/wp-content/uploads/2011/12/Target2.jpg\" alt=\"\" width=\"185\" height=\"185\" />\r\n\r\n“Cut ‘em some slack,” you’re probably saying right about now. But my ranting is really just a word of warning to Target. Part of the reason why the Fresh campaign is on my radar in the first place is because of the terrific work CBX has done this year with Duane Reade and Walgreen’s, both of which have already ramped up their <a href=\"http://www.csnews.com/article-drugstores_continue_to_expand_fresh_foods-2111.html\" target=\"_blank\">fresh offerings</a>. So while Target has been a big box leader for many years, I think the retailer will likely need to look over its shoulder a little more frequently now that drugstores are infringing on their territory. In the meantime, I will keep my eyes peeled for its holiday advertising campaign, which is almost guaranteed to be awesome.', 'Fresh? I\'m not sure about that', '', 'publish', 'open', 'open', '', 'fresh-im-not-sure-about-that', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/fresh-im-not-sure-about-that', 0, 'thinking', '', 0),
(904, 1, '2011-12-15 20:57:24', '2011-12-15 20:57:24', '<img class=\"size-full wp-image-3226 alignnone\" title=\"Geoff\" src=\"/wp-content/uploads/2011/07/Geoff-e1309894577653.jpg\" alt=\"\" width=\"40\" height=\"40\" />\r\nThe face of retail has been changing for quite some time. As consumers we are fortunate to have multi-channel opportunities to purchase nearly every product imaginable. Thanks to the wonderful world of the digital space, E-commerce has brought harmony to those not wanting to enter a brick and mortar location to purchase a product. It has also put products not readily available at local stores within arms (or even fingers) reach. <a href=\"http://www.emarketer.com/blog/index.php/tag/how-many-people-shop-online/\" target=\"_blank\">Emarketer.com</a> says that 72.6% of Internet users will buy online in 2011, so we know this is a growing area of interest.\r\n\r\nGiven that we’re in a digital world, most of us are likely to be online more than just a few times a day. (Of course, not during <a href=\"http://www.cbx.com/\" target=\"_blank\">CBX </a>hours...) That’s where Facebook comes in. A few years ago the social networking site launched an E-commerce platform. They are allowing brands to sell their goods on their site. Brands can sell there products in two different ways: either directly on the site – as with <a href=\"http://www.facebook.com/gillette#!/gillette?sk=app_286257878071394\" target=\"_blank\">Gillette</a>, <a href=\"http://www.facebook.com/HeinzKetchup?sk=app_132952096748314#!/HeinzKetchup?sk=app_132207330134745\" target=\"_blank\">Heinz</a> and <a href=\"http://www.facebook.com/walmart?sk=app_262720793769871\" target=\"_blank\">Walmart</a> – or by bringing you to another site by clicking a link featured on the brand’s Facebook page, as with <a href=\"http://www.facebook.com/pampers?sk=app_223092957716189\" target=\"_blank\">Pampers</a> and <a href=\"http://www.facebook.com/Macys#!/Macys?sk=app_187865291301756\" target=\"_blank\">Macy’s</a>. If you “like” any of the sites, you will receive special offers, either on the page or via a pop-up site. Take a look at these pages:\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/12/Heinz1.jpg\"><img class=\"size-full wp-image-3840 alignnone\" style=\"margin-right: 5px; margin-left: 20px; margin-bottom: 15px;\" title=\"Heinz1\" src=\"/wp-content/uploads/2011/12/Heinz1.jpg\" alt=\"\" width=\"200\" height=\"175\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/12/Pampers2.jpg\"><img class=\"size-full wp-image-3841 alignnone\" style=\"margin-right: 5px; margin-left: 5px; margin-bottom: 15px;\" title=\"Pampers2\" src=\"/wp-content/uploads/2011/12/Pampers2.jpg\" alt=\"\" width=\"200\" height=\"175\" /></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/12/Walmart1.jpg\"><img class=\"size-full wp-image-3842 alignnone\" style=\"margin-right: 5px; margin-left: 20px; margin-bottom: 15px;\" title=\"Walmart1\" src=\"/wp-content/uploads/2011/12/Walmart1.jpg\" alt=\"\" width=\"200\" height=\"175\" /></a><a href=\"../wp-content/uploads/2011/12/Macys1.jpg\"><img class=\"alignnone\" style=\"margin-right: 5px; margin-left: 5px; margin-bottom: 15px;\" title=\"Macy\'s1\" src=\"../wp-content/uploads/2011/12/Macys1.jpg\" alt=\"\" width=\"200\" height=\"175\" /></a>\r\n\r\nThe question for us as a branding agency is, how does packaging play out in the social media space? When a brand comes to us for a packaging redesign, we now need to design products to be successful across all media, not just on a 3-D shelf. I think it’s time for internal marketing departments to realize that perhaps packaging should not just be shrunken down and slapped on a Facebook page – let’s look at this new Facebook platform as an opportunity to create an online-specific version of its packaging.', 'The changing Face(book) of retail', '', 'publish', 'open', 'open', '', 'the-changing-facebook-of-retail', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/the-changing-facebook-of-retail', 0, 'thinking', '', 0),
(905, 1, '2011-12-21 17:04:00', '2011-12-21 17:04:00', '<img class=\"alignnone size-full wp-image-4857\" title=\"DaveW_web\" src=\"http://www.cbx.com/wp-content/uploads/2011/12/DaveW_web.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/12/DavisGillette.jpg\"><img class=\"size-full wp-image-3873 alignnone\" title=\"DavisGillette\" src=\"/wp-content/uploads/2011/12/DavisGillette.jpg\" alt=\"\" width=\"678\" height=\"323\" /></a>\r\n\r\nBrands continually add new ingredients, flavoring and benefits to their products in order to get consumers to think they are new, different and worthy of their dollars. They know that consumers respond to innovation; they want “new news.” But for certain categories, there’s only so far they can go with innovation.\r\n\r\nThis idea struck me this morning as I was shaving, because let’s face it (pun intended): the need state of that category hasn’t changed in about a thousand years. Hair grows on face. Man solves problem by shaving hair off of his face. Hair still grows at the same speed. The desired effect hasn\'t changed. Comfort has always been an issue, which is why – while you used to buy aftershave to soothe your skin --  shavers now have lubricant built in. And whereas there used to only be one blade, now there are five, plus an extra one on back for precision (and yes, the extra blades DO make a difference). Unfortunately, no one can really own the idea of how many blades there are. So where to now? <a href=\"http://www.gillette.com/en/us/home.aspx\" target=\"_blank\">Gillette</a> already tried putting a battery in their shaver and had to settle a class action lawsuit challenging their claims as false.\r\n\r\nThe truth is, razors don\'t really need to be that different – which is why brands have made this into what I call a “confusion category.” Too much overcompensation to make every aspect of a product seem innovative only serves to confuse the consumer. To see what I mean, take a look at these offerings from  <a href=\"http://www.bicworld.com/en/products/categories/4/shavers\" target=\"_blank\">Bic</a>, <a href=\"http://www.schick.com/us/index.shtml\" target=\"_blank\">Schick</a> and Gillette. Notice how many brands and trademarks are layered on each product.\r\n\r\n<span style=\"color: #000000;\">BIC® Comfort 3® Advance™ shavers</span>\r\n<span style=\"color: #000000;\"> BIC® Soleil® Bella™ scented shaver</span>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/12/Bic_1_1.jpg\"><img class=\"size-full wp-image-3881 alignnone\" title=\"Print\" src=\"/wp-content/uploads/2011/12/Bic_1_1.jpg\" alt=\"\" width=\"433\" height=\"295\" /></a>\r\n\r\n&nbsp;\r\n\r\n<span style=\"color: #000000;\">Schick® Xtreme3® FITstyle® refresh shavers</span>\r\n<span style=\"color: #000000;\"> Schick® Quattro® Titanium® Trimmer shavers</span>\r\n\r\n<img class=\"size-full wp-image-3882 alignnone\" title=\"Print\" src=\"/wp-content/uploads/2011/12/Schick_1_1.jpg\" alt=\"\" width=\"433\" height=\"639\" />\r\n\r\n&nbsp;\r\n\r\n<span style=\"color: #000000;\">Gillette® Fusion® ProGlide™ Power razor with MicroComb™</span>\r\n<span style=\"color: #000000;\"> Gillette® Venus® Spa Breeze™ razor</span>\r\n<span style=\"color: #000000;\"> Gillette® Fusion® ProGlide™ Hydra Smooth™ Shave Gel</span>\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/12/Gillette_1_1.jpg\"><img class=\"size-full wp-image-3885 alignnone\" title=\"Print\" src=\"/wp-content/uploads/2011/12/Gillette_1_1.jpg\" alt=\"\" width=\"433\" height=\"254\" /></a>\r\n\r\nSeveral other “confusion categories” come to mind: toothpaste, laundry detergent and cold remedies, to name a few. Is it really necessary for certain brands to force innovation? Or do you think it’s all leading to a dulling of these brands, instead of making them stand out on shelves?', 'Confusion Branding, or, My Brands Have Brands', '', 'publish', 'open', 'open', '', 'confusion-branding-or-my-brands-have-brands', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/confusion-branding-or-my-brands-have-brands', 0, 'thinking', '', 0),
(906, 1, '2012-01-06 17:04:11', '2012-01-06 17:04:11', '<img class=\"alignnone size-full wp-image-4815\" title=\"Lucila_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/09/Lucila_web.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2012/01/Barbie1A.jpg\"><img class=\"size-full wp-image-3925 alignnone\" title=\"Barbie1A\" src=\"/wp-content/uploads/2012/01/Barbie1A.jpg\" alt=\"\" width=\"640\" height=\"232\" /></a>\r\n\r\nEvery time a brand comes out with a new product, I’m interested in how far they’ve pushed the envelope. Is it just a new variation on the product, or a completely new take? The brands that interest me the most are the ones influenced by pop culture and willing to take risks. These brands tend to play up a more edgy side and are not afraid to stir up controversy.\r\n\r\nFor example, take the Tokidoki Barbie that came out last October. Described as a “funky fashionista,” she has a bright pink hairdo and tattoos all over her neck and back, and is sporting leopard-print leggings and a mini skirt. Pretty scandalous, I’d say. Not surprisingly, there was an uproar from parents who claimed it was a bad example for their children; Mattel responded by saying that the doll isn’t necessarily marketed to all audiences. In a poll taken by the <a href=\"http://www.huffingtonpost.com/2011/10/18/tokidokis-tattooed-barbie_n_1018598.html\" target=\"_blank\">Huffington Post</a> asking if they would buy the doll for their child, almost 50% said, “Absolutely, It’s just a toy,” while 30% said the stark opposite, “Never. I don’t like the tattoos.” Personally, I was impressed that Mattel pushed the envelope with the doll. Today’s girls want to see empowered women who aren’t afraid to express themselves, which is exactly what Tokidoki embodies. And I’m pretty confident that young girls know the difference between fantasy and reality – or have parents who can teach them about that difference.\r\n\r\n<img class=\"size-full wp-image-3921 aligncenter\" title=\"Barbie2\" src=\"/wp-content/uploads/2012/01/Barbie21.jpg\" alt=\"\" width=\"245\" height=\"152\" />\r\n\r\nAnother brand pushing the envelope – and which has done so for the past three decades – is Ben &amp; Jerry’s. I’m sure you’ve heard about their latest “limited batch” ice cream flavor, “Schweddy Balls.” Funny, but sort of gross, don’t you agree? The company has always been known for clever names like Phish Food and Cherry Garcia, but the latest introduction – named for an SNL skit from 1998 starring Alec Baldwin – has gotten a lot of (deserved) attention. Some are boycotting the ice cream, saying that the brand has turned something as innocent as ice cream into something vulgar and inappropriate. A <a href=\"http://latimesblogs.latimes.com/nationnow/2011/09/is-ben-jerrys-schweddy-balls-r-rated-ice-cream.html\" target=\"_blank\">spokeswoman</a> for Ben &amp; Jerry’s said they weren’t trying to offend anyone, just trying to have a sense of humor. Interestingly enough, this limited edition flavor might become end up becoming a permanent member of the B&amp;J family because of all the attention it’s received.\r\n\r\n<img class=\"size-full wp-image-3922 aligncenter\" title=\"Barbie3\" src=\"/wp-content/uploads/2012/01/Barbie3.jpg\" alt=\"\" width=\"299\" height=\"242\" />\r\n\r\nThe last brand to get my kudos for taking risks is SnackWell’s – yup, Snackwell’s. The brand launched a new ad campaign and packaging early last year, and they’ve taken a very different approach to their indulgent but calorie-limited treats. The ads, which feature women in leather stiletto-heeled boots and on motorcycles, shouts attitude.   The packaging has also been updated with a green that pops off the shelf and tiger print strips in an array of colors. The new products and reintroduction was inspired by sales that have been lagging since their initial success in 1995. Since the new portion control treats are no longer 100-calories (but rather 130 and 150), the new tagline, “Be bad. Snack well.” makes perfect sense.\r\n\r\nThese brands, and several others out there, prove that when introducing a new product or changing up an existing one, brands need to know their audience and how relevant the product will be for them. Not everyone wants the edginess, but if done correctly, it can pay off big time in the long run.', 'Push It Real Good', '', 'publish', 'open', 'open', '', 'push-it-real-good', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/push-it-real-good', 0, 'thinking', '', 0),
(907, 1, '2012-01-16 21:43:32', '2012-01-16 21:43:32', '<img class=\"size-full wp-image-3065 alignnone\" title=\"RachelK\" src=\"/wp-content/uploads/2011/05/RachelK.jpg\" alt=\"\" width=\"40\" height=\"40\" />\r\n<img class=\"size-full wp-image-3944 aligncenter\" title=\"target-broccoli\" src=\"/wp-content/uploads/2012/01/target-broccoli.jpg\" alt=\"\" width=\"425\" height=\"325\" />\r\n\r\nJust a few weeks after my blog post about Target’s disappointing Fresh campaign, I noticed that the retailer replaced the ads with brand new ones. Did they read my blog, I narcissistically wondered/secretly hoped? (A CBXer with a close friend in senior management at Target said that his friend actually sent my blog to muckety-mucks at the retailer.) More likely/almost certainly, the company was reacting to broader criticism, and whipped out a 2.0 version of the campaign within just a few months of the first launch.\r\n\r\nAnd I am happy to report that this new campaign is MUCH more impactful than its predecessor. Not only is it better looking from a purely aesthetic perspective – it is also totally on brand for Target. In one of the split-screen ads, an adorable little girl (who could be a mini Solange Knowles) gives a disapproving glance at a plain piece of broccoli at left, while at right, we get a beautiful shot of Target’s private label shredded cheddar cheese. Right there, you have the attitude, lightheartedness and slight edge that have given Target such widespread appeal. I’ve only seen a few more ads from the campaign, but they are all equally as successful.\r\n\r\nLast week, Target fired Weiden+Kennedy as its lead ad agency and is bringing most of its design work in-house, farming out occasional campaigns to boutique agencies. I wonder if the Fresh campaign played any kind of role in that decision. Regardless, it will be interesting to see how future campaigns are affected by the shift moving forward. As a long-time Target fan, I’ll be watching with bated breath.', 'Now That’s More Like It', '', 'publish', 'open', 'open', '', 'now-thats-more-like-it', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/now-thats-more-like-it', 0, 'thinking', '', 0),
(908, 1, '2012-01-27 16:14:15', '2012-01-27 16:14:15', '<img class=\"size-full wp-image-3226 alignnone\" title=\"Geoff\" src=\"/wp-content/uploads/2011/07/Geoff-e1309894577653.jpg\" alt=\"\" width=\"40\" height=\"40\" />\r\n<img class=\"size-full wp-image-3963 alignnone\" style=\"margin-right: 5px;\" title=\"Geoff2\" src=\"/wp-content/uploads/2012/01/Geoff2.jpg\" alt=\"\" width=\"215\" height=\"123\" /><img class=\"size-full wp-image-3962 alignnone\" style=\"margin-right: 5px;\" title=\"Geoff1 copy\" src=\"/wp-content/uploads/2012/01/Geoff1-copy.jpg\" alt=\"\" width=\"215\" height=\"123\" />\r\n\r\n<img class=\"size-full wp-image-3964 alignnone\" style=\"margin-right: 5px;\" title=\"Geoff3\" src=\"/wp-content/uploads/2012/01/Geoff3.jpg\" alt=\"\" width=\"215\" height=\"123\" /><img class=\"alignnone size-full wp-image-3965\" title=\"Geoff4\" src=\"/wp-content/uploads/2012/01/Geoff4.jpg\" alt=\"\" width=\"215\" height=\"177\" />\r\n\r\nWhen I’m seeking solace and peace of mind, I like to go to the grocery store and walk down each food aisle, perusing new products. (Believe it or not, this has the same effect for me as an hour of yoga…and is a lot less strenuous.) As I approach my golden years, I notice that my sense of taste has changed, as well as my interest in certain products. I’m no longer drawn to the mass-produced and overly processed cookie and chip aisle. No…my loyalties now lie with the true BFY–or “Better For You” foods.\r\n\r\nLike most people I know, I tend to opt for fresh products and seasonal goods instead of those languishing behind the freezer doors. While I do enjoy some of these products on occasion, I will rarely choose a frozen meal over a fresh meal.\r\n\r\nThe frozen meal tundra is no longer dominated by overly processed foods. Players big and small have emerged in an attempt to compete with the Lean Cuisines and the Bertolli’s out there. I applaud the smaller, growing stars, whose BFY frozen meals actually taste like food and offer something slightly different. These are products you would be proud to serve to your friends and even children, knowing you can pronounce the majority of the ingredients.\r\n\r\nI strongly believe that the frozen food category presents a huge opportunity to manufacturers and marketers The brands above are one’s for us to watch and apply our learning’s to future work. I find the newer products often have a compelling story to tell, and it is up to us as branding specialists to figure out the best way to tell that story.\r\n\r\nOn that note, I invite you to visit your local non-specialty grocer store and see if you notice the change happening among us.', 'Things Are Heating Up', '', 'publish', 'open', 'open', '', 'things-are-heating-up', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/things-are-heating-up', 0, 'thinking', '', 0),
(909, 1, '2012-02-02 15:54:28', '2012-02-02 15:54:28', '<img class=\"alignnone size-full wp-image-4823\" title=\"Meg_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/08/Meg_web.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<img class=\"alignnone size-full wp-image-3999\" title=\"Christian-Louboutin-Red-Soled-Shoes\" src=\"/wp-content/uploads/2012/02/Christian-Louboutin-Red-Soled-Shoes.jpg\" alt=\"\" width=\"582\" height=\"217\" />\r\n\r\nCan a brand “own” a color? While traveling on business recently, I actually had time to read the entire paper, from front to back. As a working mom of a toddler, a true luxury, I assure you.\r\nAnyway, I was enthralled by an article that started with the question, “<a href=\"http://www.nytimes.com/2012/01/22/opinion/sunday/louboutin-and-the-little-red-litigious-shoes.html?_r=1&amp;scp=1&amp;sq=little%20red%20shoes&amp;st=cse\" target=\"_blank\">Can you trademark the color red?</a>”.\r\n<img class=\"size-full wp-image-4000 alignright\" title=\"dorothy1\" src=\"/wp-content/uploads/2012/02/dorothy1.jpg\" alt=\"\" width=\"137\" height=\"119\" />As some of you may know, last year Christian Louboutin attempted unsuccessfully to stop YSL from selling red-soled shoes, claiming infringement of its “federally registered Red Sole Mark.” YSL shot back with “Dorothy is the original,” as in,  The Wizard of Oz. Classy stuff.\r\nMore importantly, the court’s answer was essentially that color is functional, meaning that it is a tool to which all designers should have access. But, the article also goes onto say that Burberry’s famous plaid is theirs and theirs alone. A contradiction of terms…or is a pattern more “ownable” than a chinese red, the official shade of the red sole itself?\r\n\r\nI would beg to differ on both accounts. Ask anybody to close their eyes and say the first thing that comes to mind when you say Target or Coke. Inevitably, they will say “red” over the bullseye or the bottle, right? That is because color is the most potent design tool at our disposal, deeper than symbol, deeper than pattern. It taps into emotions that most of us didn’t even know we had about,say,  purple vs. periwinkle. Colors have universal meaning, cultural meaning, physiological reactions and yes, personal reactions. It is downright scary how many people choose a color in a professional arena, based on personal bias.\r\n\r\n<img class=\"alignleft size-full wp-image-4009\" title=\"Christian_louboutin_sues_fashion_house_vs_Yves_Saint_Laurent_spring_2011_fashion_news_Noirlettes\" src=\"/wp-content/uploads/2012/02/Christian_louboutin_sues_fashion_house_vs_Yves_Saint_Laurent_spring_2011_fashion_news_Noirlettes.jpg\" alt=\"\" width=\"151\" height=\"133\" />Anyway, let me ask again: Can a brand “own” a color and what exactly does that mean? The Louboutin brand has become equivalent with the red sole through their legacy and style, and the shoes have come to represent a key piece of the Wall Street power suit uniform. Below is a Louboutin and a YSL -- which would you choose? Call me a purist, but I know the real thing when I see it.', 'A Well-Heeled Debate', '', 'publish', 'open', 'open', '', 'a-well-heeled-debate', '', '', '2018-09-24 19:23:36', '2018-09-24 19:23:36', '', 0, 'http://cbx.cappendev.com/thinking/16/a-well-heeled-debate', 0, 'thinking', '', 0),
(910, 1, '2012-02-15 18:24:39', '2012-02-15 18:24:39', '<img class=\"alignnone size-full wp-image-4847\" title=\"Brian_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/02/Brian_web.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<img class=\"alignnone size-full wp-image-4020\" title=\"Colbert1\" src=\"/wp-content/uploads/2012/02/Colbert1.jpg\" alt=\"\" width=\"434\" height=\"245\" />\r\n\r\nSince this is an election year and media coverage is everywhere, I’ve been paying particular attention lately to the way that the candidates brand themselves. But more and more, I find myself thinking about the branding savvy of one of those unexpected “candidates”, Mr. Stephen Colbert.\r\n\r\nThere’s something to be learned from everyone. Yes, even a faux-pompous, faux-journalistic pundit like Colbert can impart gems of branding wisdom.\r\n\r\nMaybe you <a href=\"http://on.fb.me/wQaaV5\" target=\"_blank\">love</a> him. Or <a href=\"http://wapo.st/AqzjW4\" target=\"_blank\">hate</a> him. Or think he’s making a <a href=\"http://reut.rs/ABXPK9\" target=\"_blank\">mockery</a> of our political process. Or maybe you’re just being <a href=\"http://wapo.st/AqzjW4\" target=\"_blank\">grumpy</a>.\r\n\r\nUnlike brands that get their priorities mixed up and simply talk about how valuable they are, Colbert has figured out how to make his way into people’s lives in more thoughtful, meaningful ways. And, that, is really our job as a brand agency: to allow people to discover a brand’s value because it of its inherent value, rather than persuading people to connect with brands.\r\n\r\n<img class=\"size-full wp-image-4021 aligncenter\" title=\"Colbert2\" src=\"/wp-content/uploads/2012/02/Colbert2.jpg\" alt=\"\" width=\"432\" height=\"263\" />\r\n\r\nHere some examples of Colbert’s “brand engagement tactics” that are bringing him closer to real people:\r\n\r\n<a href=\"http://on.wsj.com/Ame9N0\" target=\"_blank\">Be Real</a>: Going before the actual Federal Election Committee as a citizen to petition the creation of his Super PAC – for real.\r\n\r\n<img class=\"size-full wp-image-4022 aligncenter\" title=\"Colbert3\" src=\"/wp-content/uploads/2012/02/Colbert3.jpg\" alt=\"\" width=\"434\" height=\"218\" />\r\n\r\n<a href=\"http://wapo.st/zMfEJJ\" target=\"_blank\">Get Involved</a>: Aiming to influence the Ames Straw Poll in Iowa by running ads in support of “Rick Parry with an A for America”\r\n\r\n<img class=\"size-full wp-image-4023 aligncenter\" title=\"Colbert4\" src=\"/wp-content/uploads/2012/02/Colbert4.jpg\" alt=\"\" width=\"434\" height=\"242\" />\r\n\r\n<a href=\"http://lat.ms/xKGzg\" target=\"_blank\">Take a risk</a>: Nearly succeeding in purchasing the naming rights for the South Carolina Republican primary: <strong><em> </em></strong>\r\n<p style=\"text-align: center;\"><strong><em>“The Colbert Super PAC South Carolina Republican Primary.”</em></strong></p>\r\n<p style=\"text-align: left;\"></p>\r\n<a href=\"http://bit.ly/A0dJMX\" target=\"_blank\">Be provocative</a>: Getting people to vote for a candidate that had dropped out of the campaign.\r\n\r\n<img class=\"size-full wp-image-4024 aligncenter\" title=\"Colbert5\" src=\"/wp-content/uploads/2012/02/Colbert5.jpg\" alt=\"\" width=\"427\" height=\"292\" />\r\n\r\nFunny? Crazy? Questionable? These are the wrong questions. Instead, ask yourself if he further deepened the bond he has with his “consumers”, attracted new consumers, demonstrated his brand values in action, and allowed his consumers to participate in the process.\r\n\r\nHere are a few lessons we can learn from Colbert (and impart to our clients):\r\n\r\n- Go beyond the shelf (and expected media tactics) and risk entry into the real world inhabited by actual people.\r\n\r\n- If you say something is in line with your brand’s value, then do it. If not, it’s just air.\r\n\r\n- Involve, engage and invite people to add to your story.\r\n\r\nGood brands live and die by their actions. And nobody in the media world does this better than Stephen Colbert.<!--more-->', 'What Can Brands Learn From Stephen Colbert?', '', 'publish', 'open', 'open', '', 'what-can-brands-learn-from-stephen-colbert', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/what-can-brands-learn-from-stephen-colbert', 0, 'thinking', '', 0),
(911, 1, '2012-02-22 02:14:19', '2012-02-22 02:14:19', '<img class=\"alignnone size-full wp-image-4835\" title=\"Josh_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/05/Josh_web.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<img class=\"alignnone size-full wp-image-4086\" title=\"beats-by-dre-studio-color\" src=\"/wp-content/uploads/2012/02/beats-by-dre-studio-color.jpg\" alt=\"\" width=\"504\" height=\"352\" />\r\n\r\n<a href=\"http://cbxblog.com/?p=3995\" target=\"_blank\">Meg’s blog</a> about Christian Louboutin’s use of the color red got me thinking about another product that has recently benefited from color branding: headphones.\r\n\r\nEight years ago, Apple’s iPod TV commercial changed the way consumers see music. The dark silhouettes dancing against bright colored backdrops brought the contrasting white iPod and ear-buds to life.\r\n\r\nHere is just one of iPod/iTunes ads run by Apple in recent years:\r\n\r\nhttp://www.youtube.com/watch?v=NbYT7x2ZKmk&amp;feature=related\r\n\r\nApple marketed products under the rainbow logo for more than twenty years until 1998, when a corporate identity rebrand introduced the monochromatic/white color scheme. This change sparked a revolution in the iconic nature of their products.\r\n\r\nAfter the iPod was introduced in 2001, white headphones became a virtual status symbol, and a badge of insider knowledge. Pinpointing the opportunity to brand this accessory was a stroke of genius (like so many other strokes of genius that can be credited to Apple), And thanks to Apple, the headphone craze has exploded internationally, as innovative branding has transformed a utilitarian necessity to a form of self-expression.\r\n\r\nLiving and working in New York City makes it difficult to let trends go unnoticed. Which is why my ears perked up when I started hearing about a new brand of headphones, ones which are not Apple white but – like Mr. Louboutin’s famous soles – red.\r\n\r\nMonster Cable Products launched the “Beats by Dre” headphones in 2008, named for Dr. Dre, the famous music producer and artist. This relationship instantly gives the headphones cache in the music world, a vote of approval if you will. Sound quality aside, what makes these headphones resonate with consumers is the consistent branding of a red cord and a recognizable logo.\r\n\r\nNot to mention, high profile athletes such as LeBron James wear their player-exclusive Beats in pre-game warmups for the world to see. Even international DJs can be seen sporting them at shows and festivals. Music videos from LMFAO to Lil Wayne have “Beats by Dre” product placement.\r\n\r\nWhile other demographics may prefer a trusted, established brand like Bose or Marshall, the younger generations of society have learned to idolize popular culture, which is why having Dre’s stamp of approval means major bucks for the brand. These headphones don’t come cheap -- “Beats by Dre” range from $89.99 to $459.99 – but the variety of price levels allows for music enthusiasts to find a perfect price point. I have to admit, I bought a pair of $89.99 iBeats when my left iPhone earbuds drowned in a glass of H2O, and I now hear elements of songs I never heard before.\r\n\r\nAnd Beats by Dre isn’t stopping at red. In a recent commercial that ran during the Super Bowl, they highlighted headphones in a variety of candy colors:\r\n\r\nCheck out the new Beats by Dre commercial that launched Super Bowl weekend:\r\nhttp://www.youtube.com/watch?v=ktBEEsCQYLM\r\n\r\nI look forward to seeing what brand will jump into the headphones ring next, and also to seeing what products will next benefit from color branding. What product do you think is ripe for the rainbow?', 'The Color of Sound', '', 'publish', 'open', 'open', '', 'the-color-of-sound', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/the-color-of-sound', 0, 'thinking', '', 0),
(912, 1, '2012-03-06 17:33:49', '2012-03-06 17:33:49', '<img class=\"alignnone size-full wp-image-4819\" title=\"JenC_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/09/JenC_web2.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<img class=\"size-full wp-image-4104 alignnone\" title=\"lego-set\" src=\"/wp-content/uploads/2012/03/lego-set.jpg\" alt=\"\" width=\"500\" height=\"302\" />\r\n\r\nAs an aspiring designer who grew up without cable, I loved playing with games and toys especially those that involved building and creating. So of course, the Legos (in all of their primary--colored glory) was a huge part of my childhood. My brother and I would spend hours building pirate ships and castles, putting together palm trees,  positioning armor on miniature yellow men, and waiting to hear that tiny “click” that meant they were ready for battle. Sure, I might have been somewhat of a tomboy growing up on a street with almost all boys my age, and though I was not without love of Barbies, pinks and purples or painting my nails, I could still build a Lego airplane with the best of them. <img class=\"alignright size-full wp-image-4106\" title=\"Lego1\" src=\"/wp-content/uploads/2012/03/Lego1.jpg\" alt=\"\" width=\"212\" height=\"286\" />\r\n\r\nGiven my own childhood experiences, I’m more that annoyed by some of the marketing strategies aimed toward children’s toys today, an age with much less gender divide than even  in the 80s. Are marketers still that concerned over which children’s group should use their products? Apparently so, because Lego made a huge misstep a month ago when it did just that : after decades of advertising gender-neutral products and advertising a toy to young creative minds, they threw out their business model and went to a dark, 1950s-era kind of place where girls play in the kitchen and boys play outside. Lego decided to make a pink/purple Lego line called “Friends” that builds a “Butterfly Beauty Shop,” “Olivia’s House,” and a “City Park Café,” among others. All of which are meant for sitting around – not swashbuckling like they do on the pirate ships or defending like they do in the castles.\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-4107 aligncenter\" title=\"Lego2\" src=\"/wp-content/uploads/2012/03/Lego2.jpg\" alt=\"\" width=\"438\" height=\"292\" /></p>\r\n<p style=\"text-align: justify;\">I realize that many products aimed at children segment their market by gender – Barbie vs. GI Joe is one example-- but they have been doing this since their toys came into being. Lego has been around for ages as creative fun for both boys and girls, no matter the color. Why then suddenly it market one new segment only to girls (they even list “Girls” as a product category on their website along with “books,” “games” and “vehicles”) and differentiate products with an obvious “female” color? Are they suggesting that their current line is only for boys and that these new “Friends” are now what girls should be buying? In this day and age do we really need to overtly market and colorize to just one gender? Shouldn’t a strong brand image negate the need for gender-specific marketing?</p>\r\nI want to hear from parents and female former Lego builders what you think about this new product line and marketing campaign. Has Lego given in? Do we need to gender-colorize toys in 2012? I know that although my nieces love their Disney Princesses (which makes me cry a little on the inside). But if I were to buy them Legos for their next birthdays, I’d walk right past the beauty parlors and head straight for the castles.', 'Why We Don’t Always Need to Make it Pink', '', 'publish', 'open', 'open', '', 'why-we-dont-always-need-to-make-it-pink', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/why-we-dont-always-need-to-make-it-pink', 0, 'thinking', '', 0);
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(913, 1, '2012-03-14 18:16:22', '2012-03-14 18:16:22', '<img class=\"size-full wp-image-3065 alignnone\" title=\"RachelK\" src=\"/wp-content/uploads/2011/05/RachelK.jpg\" alt=\"\" width=\"40\" height=\"40\" />\r\n<img class=\"alignnone size-full wp-image-4145\" title=\"FiftyShades\" src=\"/wp-content/uploads/2012/03/FiftyShades.jpg\" alt=\"\" width=\"569\" height=\"237\" />\r\n\r\nIf you’re a woman of a certain age (or the boyfriend/partner/husband of that woman), there’s a good chance you’ve heard about “50 Shades of Grey\", the literary sensation that has been called “Mommy porn” and “Twilight for grownups.” Several women in our office (who shall go unnamed) have read this book recently, and will not shut up…I mean, will not stop talking about its erotic content.\r\n\r\nAs a writer, a mother and woman pushing “a certain age,” I’m definitely skeptical about this book, namely because I am always skeptical of hyped-up literature. But as a branding professional, I have to confess that I am totally impressed by the way that this book is being marketed to consumers.\r\n\r\n“50 Shades” was originally published by a tiny independent press in Australia, and the print distribution was extremely limited, leaving bookstores deprived of copies. Whether or not this was a deliberate ploy of the writer and publisher I’m not sure, but the fact that “<a href=\"http://www.amazon.com/Fifty-Shades-Grey-L-James/dp/1612130283\" target=\"_blank\">50 Shades of Grey</a>” was initially hard to find (and therefore expensive) gave it the same limited edition cache that has made signature collections (like the recent <a href=\"http://www.hm.com/us/marni\" target=\"_blank\">H&amp;M for Marni</a>) so coveted and sought out on eBay. They adhere to a simple marketing formula: The less available the product, the more people want said product.\r\n\r\nOf course, “50 Shades” is now available on eReaders like the Kindle, the Nook and the iPad, and the fact that women can read their erotica discreetly is another reason why this book has become such a phenomenon. Now, the person sitting next to you on Metro-North need not know why your cheeks are blushing so profusely, and why you are asking, “Is it hot in here?” while wiping sweat off your brow. In the past, women may have hesitated to purchase a book by Jackie Collins or Sidney Sheldon due to fear of being labeled “a sex-deprived housewife”; today, there is no shame, simply because people have no idea what you are reading.\r\n\r\nIt also seems that there has been a deliberate grassroots campaign for the book, headed up by a few handpicked “tastemakers” who are appearing on TV shows and in well-placed articles. Lyss Stern, the founder of <a href=\"http://divamoms.com/\" target=\"_blank\">Divalysscious Moms</a>, has talked about the book on local news stations and in a recent NY Times article (“It’s relighting a fire under a lot of marriages,” she was quoted as saying). These women are virtual ambassadors of “50 Shades of Grey,” and are preaching the gospel about the book in any way they can.\r\n\r\nAll of this has triggered an unbelievable amount of chatter for “50 Shades” on Facebook, Twitter and numerous blogs (many of them mommy-focused). According to a VP of marketing for Barnes &amp; Noble, conversation about the book online has fed many of the sales. “I think this shows very clearly what the blog network can do,” said Patricia Bostleman. “The word-of-mouth so thoroughly outpaced the availability.”\r\n\r\nBut that won’t be the case for long, as distribution rights to the book were just sold to <a href=\"http://vintage-anchor.knopfdoubleday.com/\" target=\"_blank\">Vintage</a>, a division of Knopf Doubleday. Publishing executives are comparing the anticipation of the newly printed books with the hoopla that surrounded “The DaVinci Code” and “Eat, Pray, Love,” and I can’t help but wonder: Once “50 Shades” is more visible and accessible, will it still have the same allure? Will there be a “50 Shades” backlash? Perhaps, but with Hollywood producers engaged in bidding wars for the movie rights, it’s unlikely that “50 Shades of Grey” is going anywhere soon, which is testament to a few smart marketing executives working behind the scenes…somewhere.', '50 Shades of…Marketing Brilliance', '', 'publish', 'open', 'open', '', '50-shades-ofmarketing-brilliance', '', '', '2018-09-24 19:23:36', '2018-09-24 19:23:36', '', 0, 'http://cbx.cappendev.com/thinking/16/50-shades-ofmarketing-brilliance', 0, 'thinking', '', 0),
(914, 1, '2012-03-26 17:56:13', '2012-03-26 17:56:13', '<img class=\"size-thumbnail wp-image-4158 alignnone\" title=\"JohnFarrar\" src=\"/wp-content/uploads/2012/03/JohnFarrar-150x150.jpg\" alt=\"\" width=\"40\" height=\"40\" />\r\nLike many Americans, I’ve been paying closer attention to politics recently. Unlike many other observers, I’m following each politician’s policy platform and the font they choose to express those beliefs. The Obama campaign changed the political design landscape in 2008 by leveraging the sophistication, clarity and accessibility of brands like Target and Apple. The consistency and the professionalism of that campaign was an order of magnitude beyond campaigns that came before. Obama’s logo expertly used design elements that brands since the late ‘90s had used to signal new thinking. Limited use of color, simple lowercase typography – sometimes with unexpected capitalizations – and simple geometric icons were reminiscent of transparent, accessible brands that looked easy as opposed to overtly marketed.\r\n\r\nHow have the campaigns of 2012 reacted to this changed design landscape? I’ve noticed the Obama team has jettisoned Perpetua and added square serifs to the sans-serif Gotham typeface. I’ve noticed a lot of campaigns copying the superficial appearance of Obama’s logo but with generally less finesse. And I was surprised that none of Mitt Romney’s more conservative competitors have embraced a return to more traditional campaign logos with strong emphasis on strong typography and flag imagery. Meanwhile, the trends march on as exemplified in Apple’s much blogged about recent return to a rainbow logo. I look forward to seeing if any of the candidates “chomp” that design trend for their campaigns (logical choice is cool kid Obama, but only time will tell).\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-4216\" title=\"JohnBlog1\" src=\"/wp-content/uploads/2012/03/JohnBlog1.jpg\" alt=\"\" width=\"299\" height=\"137\" />\r\n\r\n01. The Obama 2008 campaign logo with original customized Perpetua font and after refinements to the type. The web-site and all other materials used the san-serif font Gotham.\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-4217\" title=\"JohnBlog2\" src=\"/wp-content/uploads/2012/03/JohnBlog2.jpg\" alt=\"\" width=\"297\" height=\"144\" />\r\n\r\n02. Apple went from Rainbow to monochrome in 1998.\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\"><img class=\"alignnone size-full wp-image-4219\" title=\"JohnBlog3\" src=\"/wp-content/uploads/2012/03/JohnBlog3.jpg\" alt=\"\" width=\"445\" height=\"282\" /></p>\r\n03. Brands signaled new thinking by using accessible typography, often with eccentric capitalization for a ‘twist.’ It’s also notable how many use a lowercase “i”. It was also common to use a simple monogram icon, often with a fun twist. Method gets extra credit for making an ‘m’ look like a lowercase i.\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-4221\" title=\"JohnBlog4\" src=\"/wp-content/uploads/2012/03/JohnBlog4.jpg\" alt=\"\" width=\"147\" height=\"147\" />\r\n\r\n04. In 2012 Obama is using a modified Gotham with square serifs specially commissioned by the typographers Hoefler and Frere-Jones. Could this be signaling more stature and experience after four years in office?\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-4222\" title=\"JohnBlog5\" src=\"/wp-content/uploads/2012/03/JohnBlog5.jpg\" alt=\"\" width=\"600\" height=\"107\" />\r\n\r\n05. Many campaign logos have followed in the Obama campaign’s footsteps. Cuomo and Romney read “uomo” and “omney” Yikes! Huntsman’s logo is minimal but in a more old-school corporate style.\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-4223\" title=\"JohnBlog6\" src=\"/wp-content/uploads/2012/03/JohnBlog6.jpg\" alt=\"\" width=\"601\" height=\"124\" />\r\n\r\n06. Did Mitt’s competition miss an opportunity to signal more authenticity or conservative bona fides by sticking with more traditional imagery and type treatments?\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-4224\" title=\"JohnBlog7\" src=\"/wp-content/uploads/2012/03/JohnBlog7.jpg\" alt=\"\" width=\"483\" height=\"137\" />\r\n\r\n07.On the Republican side only Ron Paul’s logo has a high level of design sophistication. Is this because of his greater appeal to young voters?\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-4225\" title=\"JohnBlog8\" src=\"/wp-content/uploads/2012/03/JohnBlog8.jpg\" alt=\"\" width=\"483\" height=\"144\" />\r\n\r\n08. Does Apples use of a rainbow logo signal another twist in logo trends that brands and campaigns will have to respond to in 2016?', 'Politics and Perpetua*', '', 'publish', 'open', 'open', '', 'politics-and-perpetua', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/politics-and-perpetua', 0, 'thinking', '', 0),
(915, 1, '2012-04-04 17:45:03', '2012-04-04 17:45:03', '<img class=\"alignnone size-full wp-image-4274\" title=\"David_Horowits\" src=\"/wp-content/uploads/2012/04/David_Horowits.jpg\" alt=\"\" width=\"40\" height=\"40\" />\r\n<img class=\"alignnone size-full wp-image-4258\" title=\"edd460\" src=\"/wp-content/uploads/2012/04/edd460.jpg\" alt=\"\" width=\"460\" height=\"276\" />\r\n\r\nThis week I visited “50 Books, 50 Covers,” the AIGA’s annual exhibition of the year’s best book design that explicitly challenges the familiar expression “Don’t judge a book by it’s cover.” Of all the product packaging I buy, there’s none I notice, appreciate and enjoy more than the packaging of a book. A book’s packaging—its cover, as well as binding, paper, typeface, and ink—have always been part of how books communicate their message. And when well executed, it can capture, express, elevate, interpret, and enliven the contents within.\r\nAt its finest, a book cover is actually the first “interpretation” that the reader encounters of the author’s work, and it provide clues to the setting, the character personalities, mood, and themes he or she finds within. But, you ask….aren’t physical books dead?\r\n\r\n<img class=\"size-full wp-image-4245 alignleft\" title=\"DavidH_cover1\" src=\"/wp-content/uploads/2012/04/DavidH_cover1.jpg\" alt=\"\" width=\"129\" height=\"178\" />It’s true that as e-readers proliferate and the percentage of books bought and read digitally increases, we do and will continue to own and read fewer paper books. Ironically, the digital transmutation of the publishing world may end up creating a niche for the book-as-object, as paper books appear to us less as commodities and become more elevated, creative and cherished art forms. As a result, publishers, authors and artists will be challenged to push the boundaries of book design in new and exciting directions. Below are several of my favorite covers from the AIGA exhibition, ones that hint at the ways publishers and designers are already addressing the challenge to give printed books a renewed beauty, meaning and relevance:\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-4249\" title=\"DavidH_cover2\" src=\"/wp-content/uploads/2012/04/DavidH_cover2.jpg\" alt=\"\" width=\"138\" height=\"209\" /> <img class=\"alignnone size-full wp-image-4250\" title=\"DavidH_cover3\" src=\"/wp-content/uploads/2012/04/DavidH_cover3.jpg\" alt=\"\" width=\"138\" height=\"209\" /> <img class=\"alignnone size-full wp-image-4251\" title=\"DavidH_cover4\" src=\"/wp-content/uploads/2012/04/DavidH_cover4.jpg\" alt=\"\" width=\"148\" height=\"198\" />\r\n<img class=\"alignnone size-full wp-image-4252\" title=\"DavidH_cover5\" src=\"/wp-content/uploads/2012/04/DavidH_cover5.jpg\" alt=\"\" width=\"154\" height=\"197\" /> <img class=\"alignnone size-full wp-image-4253\" title=\"DavidH_cover6\" src=\"/wp-content/uploads/2012/04/DavidH_cover6.jpg\" alt=\"\" width=\"123\" height=\"185\" />\r\n\r\nMoving forward, the physical books we own and read will work harder in transforming their content into fully immersive visual, spatial and tactile experiences. They will become more cherished objects and more intimate expressions of our identity.\r\n\r\nI actually think this is a very exciting time for book design. One visit to the AIGA exhibit and you’ll see just how promising the future is, and what a unique challenge awaits the designers, authors and readers of actual, physical books.', 'Judging a Book By Its Cover', '', 'publish', 'open', 'open', '', 'judging-a-book-by-its-cover', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/judging-a-book-by-its-cover', 0, 'thinking', '', 0),
(916, 1, '2012-04-13 17:34:47', '2012-04-13 17:34:47', '<p style=\"text-align: left;\"><img class=\"alignnone  wp-image-4838\" title=\"Eliza_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/04/Eliza_web.jpg\" alt=\"\" width=\"60\" height=\"60\" /></p><img class=\"alignnone size-full wp-image-4291\" title=\"Heart-stethoscope\" src=\"/wp-content/uploads/2012/04/Heart-stethoscope.jpg\" alt=\"\" width=\"490\" height=\"245\" />\r\n\r\nMy whole life I’ve been a spaz—so naturally, I’ve wound up in a few too many emergency rooms. After a recent stint waiting three hours for what was ultimately a positive prognosis (thankfully), I began thinking about the hospital experience from a branding perspective. Have you ever heard people casually talk about hospitals in their everyday conversations? If so, has it been positive? In my experience, the answer is no.\r\n\r\nSo are we then to assume that hospitals don’t care about branding? No; in fact, hospitals are now paying more attention to the way they brand themselves than ever before. Lately, this has most noticeably played out in the naming process, which is perhaps the most visible and immediate way for them to change brand perception.\r\n\r\nTake <a href=\"http://www.browardhealth.org/bgmc/\" target=\"_blank\">Broward General</a> Medical Center, the country’s oldest hospital, for example. Now encompassing more than 30 facilities, Broward General is hoping to change its image as a public hospital by honoring brand over history and changing its name to ‘<a href=\"http://www.miamiherald.com/2012/04/09/2739387/hospitals-to-become-broward-health.html\" target=\"_blank\">Broward Health Medical Center</a>.’ By losing “General” in the name, they intend to downplay the perception that Broward General is a public hospital. They also plan to do away with the “medical center” descriptor in three of their other public hospitals. Basically, they’re striving to expand their reach by broadening the name, while leveraging the Broward equity across multiple facilities.\r\n\r\nUnfortunately for Broward General (or Broward Health), it appears that not everyone in the Broward camp is on the same page. David Pietro, a hospital commissioner, recently announced, “I have a real problem with this. So do many of the doctors.” His concern stems from the familiarity the “General” name has with its community.  Moreover, Dr. Carrie E. Greenspan, an obstetrics and gynecology doctor said, “Members of the community, particularly if they are new to the area, will not understand what ‘Broward Health - Coral Springs’ means. It could be a clinic, a medical office building, a laboratory, a diagnostic facility.”\r\n\r\nWhile branding decisions can’t accommodate everyone, this staff reaction doesn’t bode well for the long-term success of the name. Contention so early suggests it will only be an uphill battle from here – and for a rebrand to be successful, every associate needs to be a brand ambassador.\r\n\r\nBut Broward staff members should consider themselves lucky, as some other hospitals are making even bolder naming changes. These include ‘Central DuPage Hospital’ and ‘Delnor Health System,’ which are uniting to become ‘Cadence Health’;  ‘Catholic Healthcare West’ changing its name to ‘Dignity Health,’ and ‘Provena Health’ and ‘Resurrection Health Care’ combining to become ‘Present Health.’ But one look at top hospitals like The Mayo Clinic and Memorial-Sloane Kettering make it clear that a name alone cannot reposition a hospital’s brand.\r\n\r\nNike wouldn’t be ‘Nike’ without equating athletics to life and life to athletics. Apple wouldn’t be Apple without making innovation accessible for all people. In other words, name brands can’t exist without a strong positioning and a consistent culture across all touchpoints. So, the bigger question when it comes to hospital branding is, “How can a hospital who’s associated with disease, fear, and frustration align itself with joy, warmth, and comfort?” I’m not sure going from “General” to “Health” is going to do that heavy lifting…but at least it’s a start.', 'What\'s In A Name: Hospital Edition', '', 'publish', 'open', 'open', '', 'whats-in-a-name-hospital-edition', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/whats-in-a-name-hospital-edition', 0, 'thinking', '', 0),
(917, 1, '2012-04-19 18:19:14', '2012-04-19 18:19:14', '<img class=\"alignnone size-full wp-image-4815\" title=\"Lucila_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/09/Lucila_web.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<img class=\"alignnone size-full wp-image-4322\" title=\"LucilaApril2012_1\" src=\"/wp-content/uploads/2012/04/LucilaApril2012_11.jpg\" alt=\"\" width=\"454\" height=\"238\" />\r\n\r\nThere are many components to a brand, everything from a logo to a color palette to a positioning statement. These things fit together like a nice little puzzle and create one strong brand voice. And the more I started thinking about the metaphorical voice of a brand, the more it got me thinking about the literal one as well – as in, the voice-overs that brands use in their commercials.\r\n\r\nWhile many commercials feature unknown voice talent, today many of the ads we see are voiced by celebrities. For example, actor Billy Crudup has been the voice of the famous <a href=\"http://http://www.creditcardcommercials.com/mastercard/gas-station-priceless-with-billy-crudup/\" target=\"_blank\">Mastercard Priceless commercials</a> for at least a decade. George Clooney voices countless commercials, including ones for Chevy. Most of us recognize James Earl Jones’ voice in seconds. Even Jon Hamm of “Mad Men” does voiceovers.\r\n\r\nIn fact, having commercials with celebrity voice-overs seems to be the norm these days, no matter what the category. By lending their voices to these commercials, these actors in turn become brand ambassadors, even if they are not actually on camera, Their off-camera personalities, political beliefs and day-to-day happenings inevitably have a bearing on what the companies they represent stand for.\r\n\r\nA perfect example of this is the Aflac fiasco of 2011. Gilbert Gottfried got axed as the voice of the Aflac duck after posting controversial comments on his Twitter account about the Japanese earthquake and nuclear crisis. As a result, the duck’s voice was suddenly silenced – literally. Aflac’s first commercial after the firing was a take on a <a href=\"http://www.adweek.com/video/aflac-silent-movie-123978\" target=\"_blank\">silent black and white film</a>. Did you pick up on that?\r\n\r\n<img class=\"alignnone size-full wp-image-4328\" title=\"LucilaApril2012_2\" src=\"/wp-content/uploads/2012/04/LucilaApril2012_2.jpg\" alt=\"\" width=\"447\" height=\"223\" />\r\n\r\nAllstate is a great example of how a company took their “voice” to the next level. In their commercials of recent years, they show actor Dennis Haysbert – who formerly played the President of the United States on hit show “24” – telling people in his deep and memorable voice how trusted you can feel with Allstate. In the company’s most recent commercials, they put a different spin on the campaign by showing actors opening their mouths to speak, with Haysbert’s voice coming out, in turn giving a wink to viewers who might miss Haysbert’s presence in the ads.\r\n\r\nhttp://www.youtube.com/watch?v=DquD5dg4HMo&amp;feature=relmfu\r\n\r\nDo celebrities like Clooney, Haysbert, John Hamm and others find it insulting to be kept off camera in these commercials? Well, whereas you might think this is a low point in the careers, the truth is that actors are usually VERY open to this easy pay.\r\n\r\nHave you ever thought about what a particular voice communicates? Which actors’ voices make good brand ambassadors and why? Check out the commercials below and see if you can identify who is speaking. Do you think they’re a good match for the brand?\r\n\r\n<strong>Nasonex:</strong>\r\nhttp://www.youtube.com/watch?v=yrUF3JzD9P4&amp;feature=results_main&amp;playnext=1&amp;list=PL8FE0DDAE36B50FEE\r\n\r\n<strong>Duracell:</strong>\r\nhttp://www.youtube.com/watch?v=hIcRJGA_6eE\r\n\r\n<strong>Tropicana:</strong>\r\nhttp://www.youtube.com/watch?v=zbFGV-Rg53Q', 'Heard But Not Seen:  Voiceovers and Branding', '', 'publish', 'open', 'open', '', 'heard-but-not-seen-voiceovers-and-branding', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/heard-but-not-seen-voiceovers-and-branding', 0, 'thinking', '', 0),
(918, 1, '2012-05-08 21:13:12', '2012-05-08 21:13:12', '<a href=\"http://www.cbx.com/wp-content/uploads/2012/05/Josh_web.jpg\"><img class=\"alignnone  wp-image-4835\" title=\"Josh_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/05/Josh_web.jpg\" alt=\"\" width=\"60\" height=\"60\" /></a>\r\n<img class=\"size-full wp-image-4365 alignnone\" title=\"Josh1\" src=\"/wp-content/uploads/2012/05/Josh11.jpg\" alt=\"\" width=\"225\" height=\"225\" /><img class=\"alignnone size-full wp-image-4370\" title=\"Josh3\" src=\"/wp-content/uploads/2012/05/Josh31.jpg\" alt=\"\" width=\"225\" height=\"225\" />\r\n\r\nThe $1B acquisition of Instagram by Facebook a few weeks ago is testament to how valuable digital space is in the 21st century. Brands of all different natures are jockeying for additional awareness across a multitude of social networks. 50 million users have downloaded Instagram, for free – and that’s not stopping anytime soon, gaining approximately five million more users per week. Like Facebook, Twitter and Pinterest, Instagram has become a creative vehicle for communication and interaction, globally.\r\n\r\n<img class=\"size-full wp-image-4354 alignleft\" title=\"Josh2\" src=\"/wp-content/uploads/2012/05/Josh2.jpg\" alt=\"\" width=\"193\" height=\"289\" />Everyone from Kim Kardashian to Cole Haan to the Boston Celtics have Instagram accounts. I recently attended a concert series called Cosmic Opera that ran a contest in which Instagram users who tagged #CosmicOpera and posted theatrically dressed photos of themselves at the show could win tickets to future concerts. And thanks to the application, I can wake up on Monday morning knowing that electronic music artist Skrillex ate mashed potatoes and asparagus on his tour bus in Dublin at three AM, then smoked a cigarette.\r\n\r\nAll this begs the question: Does having an identity (like Skrillex or Cosmic Opera or even Joshua Books) in the digital space make you a “brand,” and are your Facebook, Twitter, Tumblr, Instagram, Pinterest, and LinkedIn accounts extensions of your master umbrella-brand?\r\n\r\nI believe the answer is, yes.\r\n\r\nUploading an image to Instagram freezes time. Using a hashtag connects your story to your brands in the digital space. In a sense, we are transcending the way traditional marketing has operated. Sharing these photographs makes the brands and the stories we tell real, relevant, and current.\r\n\r\n<img class=\"alignright size-full wp-image-4368\" title=\"JoshMainpic\" src=\"/wp-content/uploads/2012/05/JoshMainpic1.jpg\" alt=\"\" width=\"194\" height=\"277\" />After using Instagram extensively for six months, I have built up a portfolio of over 400 photos and 150 followers, half of whom I don’t even know. Although these users do not pay to witness my above-average-iPhone-4S-camera-skills, they are investing their own time to follow me and include my photographs on their Instagram “timeline.”\r\n\r\nFor their viewing pleasure, they have essentially bought my brand.\r\n\r\nWhich leads me to another question: If we really all are brands, who are we selling ourselves to? Friends? Family? Popular Culture? Employers? Mark Zuckerberg? Or are we just channeling our creative curiosities that Instagram has helped us discover?\r\n\r\nFeel free to discuss amongst yourselves (and your Instagram, Twitter, Facebook, Tumblr, Pinterest, and LinkedIn followers). And by the way, the W Hotel is holding the first ever <a href=\"http://www.huffingtonpost.com/2012/05/01/instagram-spotlight_n_1464457.html\" target=\"_blank\">NYC Instagram Exhibtion</a> this month.', 'Instagram or Instabrand?', '', 'publish', 'open', 'open', '', 'instagram-or-instabrand', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/instagram-or-instabrand', 0, 'thinking', '', 0),
(919, 1, '2012-05-25 18:06:04', '2012-05-25 18:06:04', '<img class=\"size-full wp-image-3065 alignnone\" title=\"RachelK\" src=\"/wp-content/uploads/2011/05/RachelK.jpg\" alt=\"\" width=\"40\" height=\"40\" />\r\n<img class=\"size-full wp-image-4394 alignnone\" title=\"RachelKash_Blog1\" src=\"/wp-content/uploads/2012/05/RachelKash_Blog1.jpg\" alt=\"\" width=\"500\" height=\"334\" />\r\n\r\nThe other day, I got a postcard in the mail from the women’s clothing retailer Eileen “<a href=\"http://www.eileenfisher.com/EileenFisher.jsp\" target=\"_blank\">Eileen Fisher</a>?” I said, semi-mortified. “Do I look like the type of woman who shops at Eileen Fisher?” And then, after a pause, I thought, “Yup, I guess I AM of the type of woman who shops there.”\r\n\r\nI’m turning 40 in a few months, and while I still fancy myself part of the <a href=\"http://www.urbanoutfitters.com/urban/index.jsp\" target=\"_blank\">Urban Outfitters</a> generation, the truth is, I’m slowly aging out of the demographic with which I most relate. Case in point: I found myself literally trapped inside a romper in an Urban Outfitters dressing room recently, and realized that everything in that store made me look like I was on the show “GIRLS” (and not necessarily in a flattering way).\r\n\r\nIt’s a cruel moment of truth when we realize that we’re not as young, or hip, or desirable to brands, as we used to be. My husband (age 42) recently <a href=\"http://www.mtv.com/shows/i_just_want_my_pants_back/series.jhtml\" target=\"_blank\">wrote a show that ran on MTV</a>, and I wrote a mass email to our friends asking them to tune in. When Dave saw the email, he said, “You realize MTV doesn’t care about our friends watching – they want 18-34 year olds.” Wait a minute…weren’t we still 34? Or at least, close enough?\r\n\r\nNo. And the truth is, from a brand perspective, I DO find myself buying things I once considered for “old people.” I stock up on more Advil and Claritin than I used to (not to mention, saline spray and BreatheRight nasal strips for clogged nasal passages). I watch out for my weight and eat <a href=\"http://froyoyogurt.com/\" target=\"_blank\">FroYo</a> instead of full-fat ice cream. I use eye cream and facial moisturizer by the boatload. And every once in a while, I DO like something I see in the window of Eileen Fisher.\r\n\r\nBut thank goodness, most brands today tend to appeal to everyone, so I don’t have to necessarily feel my age. Apple has become one of, if not the, most recognizable brands in the world by appealing to two-year-olds and 92-year-olds alike. Babies and Baby Boomers wear Converse sneakers. My son and I both drink <a href=\"http://zico.com/\" target=\"_blank\">Zico Coconut Water</a> at breakfast.\r\n\r\nSo, as my birthday looms large, the good news is that nobody falls into such cut-and-dry demographic groups anymore. Personally, I’m never gonna stop trying to be hip and young-seeming – and thanks to the universal appeal of most brands these days, it seems like I’ll never have to.', 'Who do they think I am?', '', 'publish', 'open', 'open', '', 'who-do-they-think-i-am', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/who-do-they-think-i-am', 0, 'thinking', '', 0),
(920, 1, '2012-05-31 20:27:45', '2012-05-31 20:27:45', '<img class=\"alignnone size-full wp-image-4833\" title=\"TinaM_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/05/TinaM_web.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<img class=\"size-full wp-image-4415 alignnone\" title=\"TinaM2\" src=\"/wp-content/uploads/2012/05/TinaM2.jpg\" alt=\"\" width=\"443\" height=\"244\" />\r\n\r\nMemorial Day has come and gone, which means summer has officially kicked off. With three full months of sun and sand ahead of us, there is one thing that pops into a girl’s mind more than anything – looking great in that itsy bitsy bikini.\r\n\r\nAnd who doesn’t want to enjoy a cool cocktail when basking in the glory of summer sunshine? I‘ll tell you who, people who know how many calories are in those frozen concoctions. It’s actually terrifying to look up how many calories are in a restaurant’s margarita, so I won’t go there, because thankfully, <a href=\"http://bethenny.com\" target=\"_blank\">Bethenny Frankel</a> already did.\r\n\r\nBack in 2009, Bravo’s reality TV star, made a small “branding attempt” on her show, “The Real Housewives of NYC”, to get the word out about her self-named “Skinnygirl Margarita”. It all started with her refusing to order the margarita shown on a restaurant’s drink list, and then rattling off her own low-cal ingredients for the bartender to mix up. That TV plug was the start of something great, because just two years later, Beams Spirits purchased <a href=\"http://www.skinnygirlcocktails.com\" target=\"_blank\">Skinnygirl Cocktails</a> for a not–so-skinny $1OOM.\r\n\r\n<img class=\"alignright size-full wp-image-4421\" title=\"TinaM1\" src=\"/wp-content/uploads/2012/05/TinaM1.jpg\" alt=\"\" width=\"141\" height=\"90\" />\r\n\r\nBeam saw the opportunity to appeal to the female market that wants to feel like they can get a buzz on and still fit into their skinny jeans the next day. Beam also knew that the phenomenon was much bigger than the margarita.\r\n\r\nSkinnygirl Cocktails now includes a red, white and rose wine, sangria, flavored vodkas, and a new ready-to-drink Piña Colada that just launched this past spring.\r\n\r\n<img class=\"size-full wp-image-4422 alignleft\" style=\"margin: 5px;\" title=\"TinaM3\" src=\"/wp-content/uploads/2012/05/TinaM3.jpg\" alt=\"\" width=\"181\" height=\"245\" />So what’s all the hype about? It’s more than just good branding - it’s about promoting a lifestyle. Bethenny also created <a href=\"http://skinnygirlshapers.com\" target=\"_blank\">Skinnygirl shapewear</a>, cleanses, juice drinks, workout DVDs…the list of healthy lifestyle paraphernalia is never-ending. She has proven she is one smart cookie (who clearly isn’t eating any). Women want to be able to sit down after a stressful day at work and enjoy a cocktail that won’t completely erase their workout at the gym that morning. And even if you haven’t worked out, the Skinnygirl brand can provide you with slimming lingerie to replace your lack of treadmill time. Bethenny is a genius.\r\n\r\nSure, there are critics out there who are crying that this is just another brand promoting the unattainable model thin physique, but I dare to disagree. At the end of the day, a high-cal alcoholic drink is not worth the extra sit-ups, but a 100 calorie glass of confidence sounds right up my alley, so I’m choosing skinny.', 'So Rich, So Skinny', '', 'publish', 'open', 'open', '', 'so-rich-so-skinny', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/so-rich-so-skinny', 0, 'thinking', '', 0),
(921, 1, '2012-06-06 15:56:55', '2012-06-06 15:56:55', '<img class=\"alignnone size-full wp-image-4823\" title=\"Meg_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/08/Meg_web.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<img class=\"alignnone size-full wp-image-4457\" title=\"The_Scream\" src=\"/wp-content/uploads/2012/06/The_Scream.jpg\" alt=\"\" width=\"461\" height=\"309\" />\r\n\r\nA picture is worth a thousand words or, if you are Edvard Munch’s painting, The Scream, 120 million dollars US.\r\n\r\nYowsa!\r\n\r\nWhy IS the value of The Scream so astronomical? What makes it the second most recognizable piece of art, behind the Mona Lisa? Put another way, from what is the value earned? The paint? The canvas? The artist? I would wager it is in the potency of the idea. This argument illustrates that the value of an image can be immeasurable when embodying a cultural moment, one that will never truly be experienced again.\r\n\r\nTo quote the Sotheby’s catalog, “An icon of global visual culture, The Scream is instantly recognizable. Since its creation at the turn of the 20th century, the haunting composition stands as the visual embodiment of modern anxiety and existential dread, referenced by everyone from Andy Warhol to The Simpsons.”\r\n\r\nOnly by reflecting the cultural landscape at the turn of the century in a truthful way did Munch make his work universal, tapping into our collective psyche. An Expressionist, he captured the epitome of the modern condition, conveying the underlying anguish and fear of what was to come. In 1895, the world was changing rapidly, starting the wheels in motion that brought us to today. The writing was on the wall for those who were willing to read it.\r\n\r\nWe at CBX believe in decoding – understanding the MEANING behind an image, what it stands for, what feelings it elicits. Only when we understand that, can we leverage this meaning and be purposeful in our visual choices.\r\n\r\nSo, how best to represent a brand? Word or Image? Deep question, but I think the answer is clear.', 'Visual Currency', '', 'publish', 'open', 'open', '', 'visual-currency', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/visual-currency', 0, 'thinking', '', 0),
(922, 1, '2012-06-22 16:02:02', '2012-06-22 16:02:02', '<img class=\"alignnone size-full wp-image-4829\" title=\"Gregg_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<img class=\"alignnone size-full wp-image-4477\" title=\"facebook-afp\" src=\"/wp-content/uploads/2012/06/facebook-afp.jpg\" alt=\"\" width=\"447\" height=\"312\" />\r\n\r\nI have to confess – part of me was pretty happy that Facebook got pummeled a few weeks ago in the press (and on Wall Street).\r\n\r\nOh snap…I said it.\r\n\r\nDon’t get me wrong, the internet is an AMAZING thing. Yes, companies like Apple, Google, Facebook and the like have completely changed and continue to change the way we obtain and share information. Yes, they have impacted how we interact as humans, and well, how we interact with machines. Yes, they have affected how we live our lives...\r\n\r\nAnd to be fair, I\'d be a hypocrite if I didn\'t admit that technology in all its forms hasn\'t to a significant degree changed my life for the better, providing more information and opportunity than ever before.  But the irony to me is, the young entrepreneurs who rule the technosphere—the rebel upstarts who were going to change the world for the better—have created a self-fulfilling prophecy. A world in which openness has created conflict, efficiency has created waste, and where connectivity has turned....creepy.\r\n\r\nUltimately these companies have evolved to support their own vision of the world. While the utility of technology may be a benefit (sometimes not), make no mistake—these companies are in it for themselves. Which wouldn\'t be so bad if they were running legitimate companies – meaning ones with business plans that include profit. Pretty easy to run a business that doesn\'t make money (I love you Apple). The average Facebook user is on the site about 15.5 hours per month (I found that info rather quickly...thank you, Google.) That\'s just Facebook, folks. Let\'s add Twitter, Instagram, Pinterest, spam jokes on the email, a few games of Angry Birds, watching two dudes on You Tube making bacon lasagna, searching Groupon for 50% off what I don\'t need....whaddya think....am I moving north of 30-40 hours for the month, easy?\r\n\r\nAnd that\'s not counting the technology I utilize for actual work. Yes, Mr. Romney and President Obama....the American workforce, who you will argue works more hours than anywhere else in the world, and whom you will claim is more productive than any other worker in the world, spends a full quarter of the work month building digital farms and sports bars (and paying real money for computer-animated bar signs)!\r\n\r\nSpeaking of money, don’t think for one second that these seemingly “free” services are actually gratis. They have just found – or are currently looking for – ways for you to use, and become dependent upon, their own devices...not a whole lot different from the drug dealer who gives away “the first taste” for free. (Yup…I just compared Facebook to crack – and I can’t imagine I’m the first one to do it.) If you believe that finding revenue isn’t part of the equation, and that they’ve created these services simply for your enjoyment, well – I’ve got a bridge I’d like to sell you (wink wink). Remember, \"the greatest trick the devil ever played was making us think he didn\'t exist.\"\r\n\r\nI know what you’re thinking right about now: Gregg is writing this blog as a warning for us not to use Facebook during our work day! Far from it, actually. I’m just having a nice old-fashioned rant, the kind you might see on a Facebook status update. But while we estimate that the CBX staff spends up to 20% of its workday on non-work-related internet based things, the truth is, I think that these outlets do ultimately make our staff more attuned to our business, which as a branding agency is to provide a lens to clients in reflecting pop culture. Creativity is derived from input, so there is value in spending some time exploring and engaging. Hey, look, I just spent my break writing this blog. So feel free to spend a few minutes browsing the family photos of that old girlfriend or boyfriend whom you haven’t seen in 15 years (if you liked them that much, wouldn’t you still be in touch?). Just remember when you’re surfing Facebook: Mr. Zuckerberg is watching you, and figuring out how to add to his billions.', 'The Road to Hell is Paved with Good Intentions', '', 'publish', 'open', 'open', '', 'the-road-to-hell-is-paved-with-good-intentions', '', '', '2018-09-24 19:23:39', '2018-09-24 19:23:39', '', 0, 'http://cbx.cappendev.com/thinking/16/the-road-to-hell-is-paved-with-good-intentions', 0, 'thinking', '', 0),
(923, 1, '2012-07-18 16:04:03', '2012-07-18 16:04:03', '<img class=\"alignnone size-full wp-image-4827\" title=\"Sandra_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/07/Sandra_web.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<img class=\"size-full wp-image-4514 alignnone\" src=\"/wp-content/uploads/2012/07/talbots.jpg\" alt=\"Source: Reuters\" width=\"460\" height=\"350\" />\r\n<p style=\"text-align: left;\">After many months of negotiations, Talbots has become the latest victim/beneficiary of a <a href=\"http://www.foxbusiness.com/industries/2012/05/31/ending-lengthy-debate-talbots-lands-13m-takeover/\" target=\"_blank\">$193M takeover</a>. This is good news for a brand that needs to match the takeover with a makeover.</p>\r\n<p style=\"text-align: left;\">Today’s <a href=\"http://www.talbots.com/online/landing/landingPage.jsp?landingPage=google_july2012&amp;intcmp=20120625_julygoogleonlinecat_fromcatpage\" target=\"_blank\">Talbots catalog</a> lacks excitement and energy. See the fossilized images below.</p>\r\n<img class=\"alignnone size-full wp-image-4508\" title=\"SandraTalbot2\" src=\"/wp-content/uploads/2012/07/SandraTalbot2.jpg\" alt=\"\" width=\"457\" height=\"313\" />\r\n\r\nMy mother shops at Talbots and she’s in her 70s. Late 70s. That’s not exactly a recipe for success (no offense mom). On the upside, even preppy and conservative can look cool these days. Just look at what Bill Cunningham snaps for the New York Times. Enough said.\r\n\r\n<img class=\"alignnone size-full wp-image-4509\" title=\"SandraTalbot3\" src=\"/wp-content/uploads/2012/07/SandraTalbot3.jpg\" alt=\"\" width=\"455\" height=\"352\" />\r\n\r\nIf I were running Talbots I would reshape them based on an inspiration of looking like the cool mom of the <a href=\"http://www.jcrew.com/index.jsp\" target=\"_blank\">J.Crew store</a>. Over the past couple of years, J.Crew has updated the classic preppy and conservative with a fun, minimalist and modern vibe that comes to life in the displays and merchandise selection. They have made preppy aspirational again.\r\n\r\n<img class=\"alignnone size-full wp-image-4510\" title=\"SandraTalbot4\" src=\"/wp-content/uploads/2012/07/SandraTalbot4.jpg\" alt=\"\" width=\"447\" height=\"324\" />\r\n\r\nLet’s be honest, we’ll always have the prepsters with us. They will always read the <a href=\"http://www.alibris.com/booksearch.detail?invid=11302469335&amp;qwork=4809897&amp;qsort=&amp;page=1\" target=\"_blank\">Preppy Handbook</a>.\r\n\r\n<img class=\"size-full wp-image-4511 alignleft\" style=\"margin-left: 4px; margin-right: 4px;\" title=\"SandraTalbot5\" src=\"/wp-content/uploads/2012/07/SandraTalbot5.jpg\" alt=\"\" width=\"145\" height=\"221\" />\r\n\r\nBut they are growing up and need a store that will grow with them. Talbots should definitely take a look at this as an opportunity for where to take the brand and store experience.', 'Takeover Plus a Makeover', '', 'publish', 'open', 'open', '', 'takeover-plus-a-makeover', '', '', '2018-09-24 19:23:38', '2018-09-24 19:23:38', '', 0, 'http://cbx.cappendev.com/thinking/16/takeover-plus-a-makeover', 0, 'thinking', '', 0),
(924, 1, '2012-07-30 13:35:13', '2012-07-30 13:35:13', '<img class=\"alignnone size-full wp-image-4825\" title=\"Lulu\" src=\"http://www.cbx.com/wp-content/uploads/2012/07/Lulu.jpg\" alt=\"\" width=\"59\" height=\"59\" /> \r\n<img class=\"alignnone size-full wp-image-4537\" title=\"tumblr_m5z8p7Aj7L1rppp24\" src=\"/wp-content/uploads/2012/07/tumblr_m5z8p7Aj7L1rppp24.jpg\" alt=\"\" width=\"500\" height=\"304\" />\r\n\r\nNothing makes me laugh quite like a #whatshouldwecallme .gif that mirrors my roommate’s reaction to <a href=\"http://whatshouldwecallme.tumblr.com/post/27457629392/when-im-driving-and-someone-touches-my-radio\" target=\"_blank\">someone changing her 90’s playlist in the car</a>, or one that calls to mind the feeling of selfish despair, after I have discovered that my last single friend in New York City found a new boyfriend .\r\n\r\nThere is something so on point and discerning that .gif provides, other than filling the void of bland text humor. Not only has the self-deprecating theme of whatshouldwecallme.tumblr.com allowed thousands to relate on a more personal and honest premise through animated visuals, it has also inspired so many people to re-blog these notorious .gifs, possibly distilling a “truer self” along the way.\r\n\r\nThe flood of new .gif based Tumblr sites:\r\n<ul>\r\n	<li>dontsonsultme.tumblr.com</li>\r\n	<li>howdoiputthisgently.tumblr.com</li>\r\n	<li>wheninnewyorkcity.tumblr.com)</li>\r\n</ul>\r\nare essentially branding situations rich in emotional context through visual personas and facial idiosyncrasies. These .gifs run the gamut of highlighting our <a href=\"http://whatshouldwecallme.tumblr.com/post/23276564565/when-i-check-my-symptoms-on-webmdhttp://\" target=\"_blank\">darkest hours</a>, <a href=\"http://whatshouldwecallme.tumblr.com/post/26093788225/waking-up-early-but-then-realizing-its-a-saturday\" target=\"_blank\">daily victories</a>, and <a href=\"http://whatshouldwecallme.tumblr.com/post/27318239353/when-i-burn-my-hands-while-curling-my-hair\" target=\"_blank\">subtle annoyances</a>, entertaining “a day in the life” spectacle that most of us can identify with.\r\n\r\nFrom the beginning of mankind, we have attributed complex meaning to facial expressions, an extraordinary and progressive trait unique to human beings. Expressions have always served as a chief social device for emotional connectivity with others, be it our desire to influence others or reflect our innermost feelings. This human quality alone may play a key role in the attractiveness of these sites as we relive and share feelings of joy or humiliation…We are all fallen to the tendency of the seven deadly sins, so why not laugh about it?\r\n\r\nThe success and excitement of animated .gifs is two-fold: they challenge the face-to-face disconnect between people that technology has created, and their content is chock full of emotional relevance surrounding an event or situation…No wonder .gifs, a digital space that was popular in 1995, is having such a colossal comeback.\r\n\r\nAs for brands, .gifs present an excellent opportunity to capitalize and expand on visual voice. They bring to light the power of expression and the importance of situational relevance for people. How can brands dial up expression in their visual voice so that it is engaging across all platforms? Are there certain elements of design that are highly associated with human traits, or trigger deeper rumination? With regards to brand positioning, can we create influential meaning around a situation or experience that is not necessarily a concrete idea or concept?.Exploring the holistic and human experience that .gifs provide may spark ideas for branding.', 'Branding in a gif.fy', '', 'publish', 'open', 'open', '', 'branding-in-a-gif-fy-2', '', '', '2018-09-24 19:23:37', '2018-09-24 19:23:37', '', 0, 'http://cbx.cappendev.com/thinking/16/branding-in-a-gif-fy-2', 0, 'thinking', '', 0);
