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(1388, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<img class=\"wp-image-4809 alignnone\" title=\"TinaM_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/10/TinaM_web.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\nIf you are a fashionista and a designer at a brand agency, there are two things you look forward to every year: the visual tease of fall’s New York Fashion Week and the <a href=\"http://www.refinery29.com/color-trends\" target=\"_blank\">Annual Color Forecast</a> by Pantone.\r\n\r\nOver the years, I’ve watched color decisions being made for countless package designs, from private label potato chip bags to plant food. So when Pantone comes into my life in the form of fashion, I’ve earned the right to get a little excited.\r\n\r\nFor decades, color forecasting has gone hand in hand with the fashion industry. In the 19th century, American fashion designers traveled to Paris to snatch up color cards that were issued by French textile mills. That tradition may be the reason why fashionistas today constantly reference Paris runways when gossiping about color.\r\n\r\nWho can forget the rant about Cerulean Blue that Miranda Priestly (Meryl Streep) gives in \"The Devil Wears Prada\"? She single-handedly embarrasses Andy (Anne Hathaway) for thinking that two blue belts looked exactly the same. The fact is, the average consumer would make the same mistake. The color Cerulean Blue, in fact, was birthed in an Oscar de la Renta gown in 2002, copied by countless designers and then, as Miranda quips, “trickled on down into a tragic Casual Corner.” Priceless.\r\n\r\nThat scene brings me to the importance of Pantone’s pick of the “it” <a href=\"http://racked.com/archives/2012/09/06/snooze-monaco-blue-is-pantones-top-color-for-spring-2013.php\" target=\"_blank\">color for 2013</a>: “Monaco Blue”(Pantone 19-3964). And to Andy and the similarly color-challenged—no,  Monaco Blue isn’t “just another shade of navy.”  It’s a color that’s taking center stage on its own.\r\n\r\nMonaco Blue popped up everywhere at <a href=\"http://www.mbfashionweek.com/photos_and_videoshttp://\" target=\"_blank\">Fashion Week</a>. Dior showed loose military jackets for men, Hervé Léger designed structured shift dresses and Monique Lhuillier created peplums all splashed with this color.\r\n\r\nHervé Léger was paired with the winning color in Pantone’s Fashion Color Report for Spring 2013. The designer believes blue grounds fashion collections together because of its versatile tone. Meanwhile, color forecasting experts predict the demure color will speak to the value of practicality in today’s culture.\r\n\r\nWhether it is versatile or practical, Monaco Blue will make a splash this coming year. The fashion designers have had their fun; now it’s up to the rest of us to see how successful this color can be.  My take is that Monaco Blue is a new spin on a classic color. It’s a great staple that works well with almost anything. Ten years from now, when you’re digging through the sales rack or looking through old package designs, remember what I told you! I wouldn’t want to embarrass you, Miranda Priestly-style, with a speech on the birthplace of Cerulean Blue, or Monaco Blue for that matter.\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-4750\" title=\"TinaMonaco2\" src=\"/wp-content/uploads/2012/10/TinaMonaco2.jpg\" alt=\"\" width=\"432\" height=\"451\" />\r\n\r\n<img class=\"alignnone size-full wp-image-4751\" title=\"TinaMonaco3\" src=\"/wp-content/uploads/2012/10/TinaMonaco3.jpg\" alt=\"\" width=\"189\" height=\"310\" /><img class=\"alignnone size-full wp-image-4763\" title=\"Tina5\" src=\"/wp-content/uploads/2012/10/Tina5.jpg\" alt=\"\" width=\"250\" height=\"318\" />', 'The Devil Wears Monaco Blue', '', 'inherit', 'closed', 'closed', '', '948-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 948, 'http://cbx.cappendev.com/948-revision-v1', 0, 'revision', '', 0),
(1389, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<a href=\"http://cbxblog.com/wp-content/uploads/2011/07/KarenSmith_Blog.jpg\"><img class=\"alignnone size-thumbnail wp-image-3333\" title=\"KarenSmith_Blog\" src=\"/wp-content/uploads/2011/07/KarenSmith_Blog-150x150.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n&nbsp;\r\n\r\nIn this highly digital, instant gratification, give-me-the-wow world, these brands show that the human touch can still bring value. We all want to find that emotional sweet spot, so to speak, where we tug at consumer’s heartstrings and make them wonder how they ever lived without us.\r\n\r\n&nbsp;\r\n\r\nWeber – the joy of grilling\r\n\r\nhttp://www.youtube.com/watch?v=gxLZBop2rBU&amp;NR=1\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nBall Canning – the possibilities you have\r\n\r\nhttp://www.youtube.com/watch?v=QXkoN9mDycU\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nColeman – bringing people together\r\n\r\nhttp://www.youtube.com/watch?v=gW2b7o2QLvo&amp;feature=player_embedded\r\n\r\n&nbsp;\r\n\r\n&nbsp;', 'The Emotion of Function', '', 'inherit', 'closed', 'closed', '', '888-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 888, 'http://cbx.cappendev.com/888-revision-v1', 0, 'revision', '', 0),
(1390, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/07/Karen-Smith-blog1-e1278536954548.jpg\"><img class=\"size-full wp-image-1125\" title=\"Karen Smith blog\" src=\"/wp-content/uploads/2010/07/Karen-Smith-blog1-e1278536954548.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Karen S.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/11/Pepsi1.jpg\"><img class=\"size-full wp-image-1823\" title=\"Pepsi1\" src=\"/wp-content/uploads/2010/11/Pepsi1.jpg\" alt=\"\" width=\"500\" height=\"430\" /></a>\n\nIt’s no secret that the carbonated soft drink business is struggling. The economy, concerns about health and proliferation of non-carb options have all taken their toll on the business over the past few years. So it was not a big surprise when earlier this week, the Financial Times reported that Indra Nooyi (who has topped the Financial Times’ ranking of the <a href=\"http://www.mnilive.com/2010/11/indra-nooyi-leads-ft-top-50-women-in-business/\" target=\"_blank\">Top 50 Women in World Business</a> for the second year running) is seeking <a href=\"http://www.nacsonline.com/NACS/News/Daily/Pages/ND1118107.aspx\" target=\"_blank\">redefine focus for PepsiCo from carbonated soft drinks to non-carbs</a>, changing their playing field and potentially redefining what PepsiCo represents. Clearly this is a huge shift by a company that by its very name defines itself as a soft drink company, but it is also in line with the focus on nutrition-based products that the company has been working to put in place for several years.\n\nThe reality is that people love their snacks, and most aren’t going to trade a <a href=\"http://www.usatoday.com/money/industries/food/2010-08-29-baby-carrots-marketing_N.htm\" target=\"_blank\">Cheeto for a carrot stick</a>. And soft drinks and snacks are a big part of what has given PepsiCo over $100 billion in sales over the past year. But make no mistake, healthy products are a $10 billion business for PepsiCo today. They see an opportunity to triple their position in the healthy category through careful marketing and product development.\n\nThe challenge for PepsiCo is <a href=\"http://www.pepsico.com/Company/PepsiCo-Values-and-Philosophy.html\" target=\"_blank\">building their credibility</a> in this space with both consumers and the nutrition community, and they are beginning to take steps in that direction. I don’t foresee them dropping their iconic soft drink and snack brands (and I think there would be howls of outrage from consumers if they did), but they are making moves to reinforce their <a href=\"http://video.forbes.com/fvn/business/pepsico-healthy-new-vision\" target=\"_blank\">health-focused position</a>.\n\n- The formation of a Nutrition Center of Excellence, led by formers leaders from the <a href=\"http://en.wikipedia.org/wiki/Mayo_Clinic\" target=\"_blank\">Mayo Clinic</a> and the <a href=\"http://en.wikipedia.org/wiki/Centers_for_Disease_Control_and_Prevention\" target=\"_blank\">CDC</a>, is a clear signal that they are taking nutrition seriously.\n\n- Since the company knows that consumers love the delicious taste of their snacks, they are looking for better, more nutritious alternatives to current ingredients so consumers have options for indulging with less guilt.\n\n- PepsiCo is conducting greater research efforts for Quaker products, giving the brand that symbolizes health more leverage and greater visibility.\n\n- The company is putting greater emphasis on the fact that <a href=\"http://www.associatedcontent.com/article/1831923/no_carb_beverage_options.html\" target=\"_blank\">healthier non-carbs</a>, while still caloric, provide better nutrition than sodas, often with Stevia-based products with lower calories.\n\n- PepsiCo is establishing <a href=\"http://www.physorg.com/news/2010-11-soft-industry-focus-child-nutrition.html\" target=\"_self\">nutrition programs in developing countries</a> that not only include the distribution of nutrient-dense foods, but also the beginnings of sustainable businesses that grow local economies.\n\nPepsiCo may not be the nutritional leader today, but Indra Nooyi’s mandate to be a more nutritionally focused company is taking hold, and the company is investing in ways that demonstrate a commitment to that mandate and a groundbreaking vision for the company’s future.', 'The End Of the World As We Know It', '', 'inherit', 'closed', 'closed', '', '860-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 860, 'http://cbx.cappendev.com/860-revision-v1', 0, 'revision', '', 0),
(1391, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', 'Last week, I attended “Future of Connected and 5G,” a talk from Verizon in partnership with NYC Media Lab Summit and Alley. Presented by Verizon Open Innovation, a group within Verizon that collaborates with outside partners to explore challenging technology issues, the panel discussion and workshop focused on 5G technology and its ability to empower and revolutionize digital media and brand behavior.\r\nAccording to <a href=\"https://www.gsma.com/futurenetworks/technology/understanding-5g/\">GSMA Intelligence</a>, the mobile data analysis website, 5G will be available within the next three years. By 2025, 5G will cover one-third of the world’s population. The transfer rate of 5G networks will run at 1GB per second, which is essentially instantaneous speed. It will be interesting to see how IoT and emerging technology such as AI, AR and VR utilize the newfound speed. Interestingly, “previously-emerging” technology was brought back in the form of QR.\r\n\r\nWhen QR codes first debuted, many brands adamantly tried to incorporate the technology into their consumers’ purchasing experiences, seeing it as an opportunity to bridge the online and offline. However, due to a myriad of barriers – to name a few, the clunkiness and unreliability of mobile connectivity, the fact that QR technology was not pre-installed into phone devices- QR never quite took off (<a href=\"http://picturesofpeoplescanningqrcodes.tumblr.com/\" target=\"_blank\" rel=\"noopener\">as documented on many a Tumblr websites such as this one</a>). However, with the recent iOS 11 update, which includes an embedded QR scanner, perhaps this is the technology’s second chance? Apple’s concerted effort to work with the technology perhaps signals a more sophisticated iteration of the QR user experience. I’m particularly interested in how brands incorporate QR codes onto their packaging; specific to FMCG brands, the return of QR should permit a more interactive experience on shelf for the consumer (i.e. brands providing unique and more detailed content such as coupons or recipes).\r\n\r\nUltimately, the next iteration of technology should bring both consumer and brands unforeseen benefits, especially as hardware and software evolve in tandem. The increased speed of data transfer should acclimate technology like VR and AI more seamlessly into consumer’s lives, transforming them into less one-off experiences and instead being a part of their everyday lives. The <a href=\"http://trendwatching.com/trends/expectationeconomy.htm\" target=\"_blank\" rel=\"noopener\">“Expectation Economy”</a> often discussed should become more heightened with consumers expectations sky-rocketing; after all, if they’re able to ask for their Uber quicker, shouldn’t it also arrive to them quicker?\r\n\r\nHopefully, brands are already thinking about how this technology can speed up processes and enhance their consumer interactions and experiences. Perhaps this will result in more satisfactory response rates, greater surprises and delights in the shopping experience- who knows? What’s important is for brands to realize that innovating your products and how your consumers interact with them is just as important as innovating the technology around us.', 'The Future of the Connected Consumer', '', 'inherit', 'closed', 'closed', '', '1088-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 1088, 'http://cbx.cappendev.com/1088-revision-v1', 0, 'revision', '', 0),
(1392, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<em>In a new three-part series, we explore the many facets of design packaging. What is its significance in the digital age? How has it changed from previous generations and what does it mean to younger generations today? And ultimately, why should brands care about any of this? Our Chief Marketing &amp; Strategy Officer, Dustin Longstreth introduces the series with his thoughts: </em>\r\n&nbsp;\r\n\r\n<strong>Is Your Brand Ready for the Golden Age of Packaging? </strong>\r\n\r\nDisruption. It is perhaps both the most overused and most accurate word to describe the nature of what is occurring in almost every walk of life these days. Long held standards, rules of thumb and laws of nature are being replaced, seemingly overnight, by the new, the innovative, the revolutionary.\r\n\r\nWhile we are undeniably inundated with new, there is nothing new about creative destruction. Technological advances do and will continue to destroy businesses, and even industries, but in doing so they open up far more opportunities for those willing to think creatively and redirect their efforts.\r\n\r\nThe recent shifts in the entertainment industry provide us with a great example. For decades, the two hour major theatrical release dominated. The feature film industry attracted the best talent, received the most exposure, made the most money and had the greatest cultural impact because it was the most robust, accessible, mass format. Television couldn’t compete.\r\n\r\nUntil things changed.\r\n\r\nThe coming of age of cable along with the innovation of companies like HBO and CNN set a new standard of what television could be. Things changed even more, and faster, with mass adoption of digital streaming.\r\n\r\nEnter, The Golden Age of Television. Always-on distribution via digital streaming through personal devices has wreaked havoc on what was the traditional film studio model but has opened the floodgates for endless innovation in entertainment and storytelling. Technological disruption led to new levels of creative exploration, new models for value creation and a new set of competitors – from Netflix to Amazon to Apple and AT&amp;T.\r\n\r\nWe believe the consumer packaged goods category is at this crossroads. The big box retail channels, formats and experiences that CPG packaging was designed for are in the midst of significant disruption. Tried and true ways of designing packaging and building brands are being challenged at every turn. But with the destruction of the old comes many more opportunities for the new.\r\n\r\nFor years, packaging has been a critical piece of brand communication – the one that truly needed to deliver at the first moment of truth. However, packaging for mass consumer product goods had to adhere to a number of constraints – largely driven by the big box retail channels in which they were distributed. Packaging needed to be an advertising billboard, a navigational tool to aid in shopping, a reliable means of shipping and a builder of experiential brand equity – all within the constraints of the uniformity that is required to serve the scale of the big box format.\r\n\r\nWhile brick and mortar shopping still remains dominant and many of those constraints aren’t going away anytime soon, in this series we will take a look at how new technologies and digital distribution channels are providing innovative packaging design opportunities for consumer product brands to explore. For example, as people are discovering products and brands as much through searching online as they are through browsing the aisle, how should we think about designing for the digital shelf? In our image-driven social media landscape, what are the new opportunities to design packaging that can serve as lifestyle content for consumers interested in curating their own personal brands? And what new functional packaging innovations await when designers are free to focus more on solutions for the shelves in your kitchen cabinet than the shelves at your local grocery store?\r\n\r\nWhen asked about the disruptive impact photography was going to have on art, Pablo Picasso famously responded, “Now at least we know everything that painting isn\'t.” There was no longer a need for him to paint realism. The camera had mastered it. But Picasso realized he was finally free to imagine and create everything that camera could not.\r\n\r\nDisruption in retail and CPG cannot be avoided. But a <strong>Golden Age of Packaging Design</strong> awaits for those brands with the imagination and creativity to seize it.\r\n\r\n***\r\n\r\nStay tuned as we post our first in the the series tomorrow: <em><strong>Package Functionality in the Digital World.</strong></em>\r\n\r\n&nbsp;', 'The Golden Age of Packaging', '', 'inherit', 'closed', 'closed', '', '1105-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 1105, 'http://cbx.cappendev.com/1105-revision-v1', 0, 'revision', '', 0),
(1393, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/Picture-1.png\"><img class=\"size-full wp-image-1315\" title=\"Picture 1\" src=\"/wp-content/uploads/2010/09/Picture-1-e1283374373734.png\" alt=\"\" width=\"40\" height=\"40\" /> </a>by Jennifer D.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/jdaniels2.jpg\"><img class=\"size-full wp-image-1322\" title=\"jdaniels2\" src=\"/wp-content/uploads/2010/09/jdaniels2.jpg\" alt=\"\" width=\"500\" height=\"344\" /></a>\n\nGone are the days when manufacturers simply slapped on white labels plainly dressed with a product’s name and ingredients, and called it a day. Now, with such a heavy emphasis placed on branding and design in the marketplace (particularly, branding for food and beverage), companies spend lots of time and money to have professional, eye-pleasing packages and bottles that line our grocery shelves. From dairy and granola to drinks and chocolate, product packaging today has been inevitably touched by the hand of a designer.  But what about packaging for locally produced products (and not just mass-market goods)?  Do they have more leeway and play, design-wise?  Maybe, yes.  (Local products are largely immune to chain-of-command design approvals that plague larger, more conventional brands; they also aren’t obligated to integrate a parent company’s logo on their pack!)\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/jdaniels3.jpg\"><img class=\"size-full wp-image-1328\" title=\"jdaniels3\" src=\"/wp-content/uploads/2010/09/jdaniels3.jpg\" alt=\"\" width=\"500\" height=\"344\" /></a>\n\nTake Mast Brothers Chocolate, for example. Made in Williamsburg, this handmade chocolate maker boasts a simply designed label with logo, name and flavor printed on gorgeous Italian paper. The dairy company Siggi’s, on the other hand, showcases a basic descriptor on the front of their yogurt container, complemented by a highly detailed illustration. Ronnybrook shouts “FARM!” with clean type and cow silouettes, while Kombucha Brooklyn plays not only with graphics (big kombucha drops?) but with naming systems (\"Urban Passion\"). I think some of these brands really push the envelope, considering they might not have the financial resources of larger corporations.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/jdaniels5.jpg\"><img class=\"size-full wp-image-1332\" title=\"jdaniels5\" src=\"/wp-content/uploads/2010/09/jdaniels5.jpg\" alt=\"\" width=\"500\" height=\"344\" /></a>\n\nAs a member of a neighborhood co-op that supports organic, ecologically and environmentally friendly and minimally carbon foot-printed foods whenever possible, I get to see what local really looks like. Produce aisles, here, tell shoppers exactly which state or country fruits and vegetables are coming from, and even stickers these signs with the co-op seal “LOCAL.” (What is literally “local” is not something that has been established by the USDA, but my co-op says that if a product is grown within 500 miles, it is “local”.)\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/jdaniels11.jpg\"><img class=\"size-full wp-image-1335\" title=\"jdaniels1\" src=\"/wp-content/uploads/2010/09/jdaniels11.jpg\" alt=\"\" width=\"500\" height=\"344\" /></a>\n\nI’ve continued to stick by this rule and try to shop for New York-based products that come from within 500 miles of my home in Brooklyn.\n\nSince becoming an official co-op member within the past year, I continue to see (and believe) that local is sitting pretty on the shelves these days. Not only are they nicely designed pieces but locally made. Doesn’t it feel good to support the home team?\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/jdaniels4.jpg\"><img class=\"size-full wp-image-1337\" title=\"jdaniels4\" src=\"/wp-content/uploads/2010/09/jdaniels4.jpg\" alt=\"\" width=\"500\" height=\"344\" /></a>\n\n***All photos taken by the writer (except for Bread Alone granola) on a recent trip to the busy Coop with fellow shoppers/members looking on in curiosty as a girl with an iPhone arranged and rearranged shelves to get the best shot.', 'The Home Team’s New Outfits', '', 'inherit', 'closed', 'closed', '', '848-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 848, 'http://cbx.cappendev.com/848-revision-v1', 0, 'revision', '', 0),
(1394, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', 'We have all heard the well-known adage coined by Charles Caleb Colton, “Imitation is the sincerest form of flattery.” We can appreciate this concept in theory, but when it comes to design and ownership of original creative content, there is a very thin line between imitation and inspiration—the latter being fundamental to creative development.\r\nThere is a long history of image appropriation in the fine art world. Think Andy Warhol’s 1962 Campbell’s Soup Cans, one of the most recognized icons of the pop art movement. Even Picasso said, “Good artists copy, great artists steal.”\r\n\r\nAlthough commercial design is rooted in fine art, this “imitation” mindset does not translate. The world of commercial design comes with realities like legality and copyright infringement—which are not particularly swayed by the flattery argument. This “imitation vs. inspiration” argument is currently projected on the global stage with Japan’s recent retraction of the emblem for their 2020 Tokyo Olympic Games. The selected emblem (consisting of a “T” and a red dot symbolizing a beating heart) was scrapped amongst allegations that it was plagiarized from a logo that designer Olivier Debie created for the Belgian Theatre de Liege.\r\n\r\nSee for yourself.\r\n\r\nIt is virtually a carbon copy of Debie’s original design, down to the secondary slab serif typography. Unfortunately, stopping the presses on such a campaign is embarrassing and extremely costly for not only Japan, but also for their corporate partners who have already started to utilize the art in their own communications.\r\n\r\nFor the record, The Japanese designer responsible for the logo, Kenjiro Sano, denied plagiarizing this particular work, but has admitted to copying other works in the past for his clients.\r\n\r\nOn the brighter side, there has been an outpouring of new design submissions for the 2020 games on Japanese social media as the search for the next big idea is in the works.\r\n\r\nAs creative thinkers, we need to ask ourselves: can I build upon another’s work to create my own original? Does that constitute derivative work? How close is too close?\r\n\r\nAll great concepts come from somewhere, even if that somewhere is out of thin air. As designers in the commercial world, we are tasked to solve problems in new and creative ways faster, better and cheaper, which can compromise the creative process and result in direct or indirect imitation. We are constantly pulling from our go-to reference sites and resources for the next big idea. But we have to remember that in doing so, the creative gene pool gets smaller and smaller.\r\n\r\nSo the next time you are commissioned to design an Olympic emblem for the world stage, see it as an opportunity to visually celebrate the country’s heritage, culture, values, traditions and vision. Be inspired by everyone and everything, but utilize your influences to create a unique perspective that is all your own. This approach is the best form of flattery.', 'The Imitation Game', '', 'inherit', 'closed', 'closed', '', '1051-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 1051, 'http://cbx.cappendev.com/1051-revision-v1', 0, 'revision', '', 0),
(1395, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<img class=\"alignnone size-full wp-image-4158\" title=\"JohnFarrar\" src=\"/wp-content/uploads/2012/03/JohnFarrar.jpg\" alt=\"\" width=\"40\" height=\"40\" /> By John F.Bold Graphic Techniques Stand Out on the Road, On Shelf, and Online\n\nApproaching the Holland Tunnel from New Jersey recently, I noticed something unusual (other than the $8 toll): BP had done something to stand out from the crowd of gas stations that line the approach to the Tunnel. By framing only a portion of their logo on the sign above the station, BP\'s makes an impactful statement that draws motorists\' attention upwards as they whiz toward New York (Image 1) Traditionally, altering a logo has been a corporate design no-no. A company’s logo was a symbol of its stature and was to be treated as precious object.\n\nI was struck by a similar decision Coke had made in their limited-edition Diet Coke package from last fall. (Image 2) Taken together, these are two examples of trends in Corporate and Packaging Design that have designers using bold graphic techniques that until recently were more common in editorial, book and information design.\n\nHere are three examples of these trends and why I think they will continue to be attention-getting and relevant to audiences moving forward.\n\n01.    Dramatic Cropping and Energized Negative Space\nCropping a familiar logo can maximize visual impact in limited spaces and crowded environments. Additionally, bold shapes and colors are energized when juxtaposed against dramatic negative space. Finally, the framed edges create dramatic new tensions, and obscuring part of the design grabs attention and compliments the visual sophistication of viewers by assuming they can fill in the missing pieces – or, at least, pick up and turn the package. (images 3/ 4)\n\n02.    Prominent Editorial-Style Typography\nSetting type on packages and logos in simple bold paragraphs (images 5/6) or by using editorial touches like a period on a logo or underlining a brand name (images 6/7) stands out in its simplicity and implies a ‘story’ behind the brand. Setting type in a minimally customized text font in a simple but bold configuration appears fresh and without being overly stylized. (image 8)\n\n03.    Color Coding, Numbering, and Scientific Notation\nBrands have often used colors and numbers to differentiate products; these recent examples have isolated or emphasized these graphic devices to reinforce ease of use and straightforward customer experience. (images 9/10) Scientific and typographic notational devices like parenthesis, superscript/subscript and abbreviation signal similar seriousness of purpose, perhaps without even having any practical\nsignificance. (images 11/12)\n\nWhere do these trends come from? Graphic flatness, typography and scientific appropriation have been trends in fine art for 30 years.  (images 13-16) And book and editorial designers have employed graphic techniques like dramatic cropping and experimental typography to create viewer interest. (images 17/18) Recently, designers like Andrew Kuo and Nicholas Felton (image 19/20) have appropriated the look of science to map their personal lives, thereby creating entertaining parody and ironic dissonance between style and subject matter. A gridded, clean arrangement of cropped images is quickly becoming a graphic standard in the layout of social media (images 21/22)\n\nWhere are they going? Taken together, these trends have increased the visual sophistication of audiences. They have created an expectation that brands want to be perceived as game-changers that will employ adventuresome graphic techniques that stretch category conventions. They also indicate to consumers that these brands speak the language of design and customer experience and not just selling and marketing. As Apple has proven, this can create a desired brand and product in today’s market.', 'The Look of Progress', '', 'inherit', 'closed', 'closed', '', '925-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 925, 'http://cbx.cappendev.com/925-revision-v1', 0, 'revision', '', 0),
(1396, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\"><img class=\"size-full wp-image-595\" title=\"Sandra_blog_thumb_nb\" src=\"/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Sandra C.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/08/Samsung.jpg\"><img class=\"size-full wp-image-1252\" title=\"Samsung\" src=\"/wp-content/uploads/2010/08/Samsung.jpg\" alt=\"\" width=\"465\" height=\"337\" /></a>\n\nIn 2008 Samsung rolled out <a href=\"http://www.intomobile.com/2008/11/20/samsung-rolls-out-115-mobile-phone-charging-stations-in-us-airports/\">115</a> mobile charging stations in three major airports, and since then, launched many more elsewhere. But beacon-like high-tech stationis equipped with only four plugs. In the spirit of <a href=\"http://www.hulu.com/watch/124874/saturday-night-live-update-snooki-and-the-situation\">SNL’s Weekend Update</a> segment, <a href=\"http://www.hulu.com/watch/56636/saturday-night-live-really-michael-phelps\">Really</a>!?! I have to ask. Really!?!\n\nAren’t these charging stations actually more annoying because they are always, always occupied? I realize it’s not Samsung’s responsibility to provide outlets in airports, but, they could at least make a valiant effort to truly serve a function while fulfilling their desired marketing goals.\n\nEach kiosk boasts only four plugs, and there is usually only one near each gate if you’re lucky. With some laptops and the occasional phone needing over <a href=\"http://www.apple.com/batteries/\">two hours</a> to charge, four plugs for a stream of 200+ passengers hardly seems helpful.\n\nSo the lucky few who crowd around these kiosks are like greedy cows at a trough, while the rest of us remain annoyed because it’s usually impossible to plug in your device.\n\nAdmittedly, when you do find that vacant outlet, it’s marvelous since most airplanes are just barely starting to provide widespread power outlets in flight.  So maybe <a href=\"http://www.samsung.com/us/\">Samsung</a> just needs to redesign the kiosk to better meet consumer demand, since ultimately, this complaining, travel-weary consumer is actually grateful for any gesture at all.', 'The Most Annoying Marketing Freebie Ever', '', 'inherit', 'closed', 'closed', '', '942-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 942, 'http://cbx.cappendev.com/942-revision-v1', 0, 'revision', '', 0),
(1397, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', 'Yesterday marked the Second Annual International Day of Happiness. Taking a cue from <a href=\"http://www.un.org/en/events/happinessday/\" target=\"_blank\">Bhutan</a>, the United Nations passed a resolution that recognized the relevance of happiness and well-being as a fundamental human goal. And it’s not just the UN trying to refocus on happiness—brands, publications, musicians and individuals are in on the act, too:\r\n• Westin hotels just <a href=\"http://www.nytimes.com/2014/03/20/business/media/westin-creates-six-pillars-of-well-being-in-a-program-for-guests-and-employees.html?ribbon-ad-idx=5&amp;rref=business/media&amp;module=Ribbon&amp;version=context&amp;region=Header&amp;action=click&amp;contentCollection=Media&amp;pgtype=article\" target=\"_blank\">announced</a> a program for guests and employees characterized by six pillars of well-being: feel well, work well, move well, eat well, sleep well and play well.\r\n\r\n• In 2012, the HuffPost <a href=\"http://http://www.huffingtonpost.com/arianna-huffington/gps-for-the-soul_b_1427290.html\" target=\"_blank\">launched</a> “a killer app for better living” called “GPS for the Soul,” which also has a <a href=\"http://www.huffingtonpost.com/gps-for-the-soul/\" target=\"_blank\">dedicated section</a> on the online channel.\r\n\r\n• Pharrell is in on <a href=\"https://www.youtube.com/watch?v=y6Sxv-sUYtM&amp;feature=kp\" target=\"_blank\">it</a> (along with the UN, Happy Feet and Beats by Dre.)\r\n\r\n• 27-year-old <a href=\"http://www.hlntv.com/article/2014/03/05/100-happy-days-photo-challenge\" target=\"_blank\">Dmitry Golubnichy</a> decided to stop and remember what made him happy—and challenged others to do the same with <a href=\"http://100happydays.com\" target=\"_blank\">#100happydays</a>.\r\n\r\nI think it’s safe to say that happiness is definitely “a thing.” Thanks to #100happydays, it’s become “my thing.”\r\n\r\nLet me give you the two-second version of how this all piqued my interest: great childhood, loved high school, slight obsession with my university… and then I graduated and moved to NYC. The glimmer of the post-school life faded. Don’t get me wrong, I haven’t been moping around for the past several years, but what has struck me is how much harder I have to work at being happy. Growing up I was much busier (i.e., classes, activities, volunteering, etc. versus work and sporadic activities) but happiness came easy.\r\n\r\nThere’s a laundry list of reasons I won’t get into on the ‘why’ but the point is, I’ve realized that like everything else in life, happiness is something I need to be mindful of. I need to make time and room for it and shift my perspective on what it means to be happy—it’s a sliding scale of sorts with BIG moments and everyday moments. By participating in the #100happydays challenge, I am forcing myself to recognize happiness each and every day no matter what is going on. And I’m documenting and sharing it so that I’m held accountable and can help be a part of spreading the word.\r\n\r\nWherever I net out after my official challenge is over, I am inspired by the fact that there is a budding global conversation about happiness. As every marketer knows, awareness is the first barrier a brand or product has to overcome. Inspiring a happiness movement is no different.\r\n\r\nHaving made it to the end of this post, consider yourself aware of happiness as “a thing” and as something we all have to work at. I’ve now moved you onto the consideration phase and I hope that you’ll challenge yourself to <a href=\"http://100happydays.com\" target=\"_blank\">get happy</a>. Tweet me <a href=\"https://twitter.com/nikkibaboun\" target=\"_blank\">@nikkibaboun</a> and let me know how it goes.', 'The Movement to Make Happiness Top of Mind', '', 'inherit', 'closed', 'closed', '', '1011-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 1011, 'http://cbx.cappendev.com/1011-revision-v1', 0, 'revision', '', 0),
(1398, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', 'If you haven’t heard of Johnny Manziel yet, you will. On December 8th, the 20 year-old from Texas A&amp;M became the first freshman in college football history to win the Heisman Trophy. In a country where football is a religion, the kid with an arm of steel and a heart of gold represents a salvation for a sport still reeling from the aftermath of the Penn State tragedy, and the public controversies surrounding on-field concussions. Manziel represents a return to a squeaky clean Friday Night Lights brand of ball. His Aggie fans have even nicknamed him Johnny Football for goodness sake! It doesn’t get any more squeaky clean than that. And everyone wants a piece of the Johnny Football brand— from the NCAA to the university to the sport’s marketing machine at large. But who will win?\r\nIn November of 2011 the Johnny Football name was registered for trademark with the USPTO office for a variety of goods and services. Was it registered to Johnny himself? Nope. It was registered to Kenneth R. Reynolds Family Investments, an entity that appears to be attempting to pirate the trademark by taking advantage of an opportunity NCAA bylaws provide. The NCAA strictly forbids student-athletes from receiving compensation (beyond their athletic scholarships) for the duration of their collegiate careers. Furthermore, their athletic scholarships can\'t exceed the cost of tuition and fees, room and board, and books. Ironically, the cost of a thirty-second spot during the NCAA Men’s Final Four comes in at around $1.2 million, according to Bloomberg.com. Unfair to the players? Maybe. Okay, probably.\r\n\r\nBut here’s where things get murky. Can we really consider a trademark a profit? Like any brand name, the Johnny Football trademark is an asset that you build value in over time. Sure, it can help your brand build loyalty and command premium pricing in the future, but it’s not as simple as a paycheck. Moreover, by holding the Johnny Football trademark hostage in the short-term, the NCAA is hurting Manziel’s ability to profit from his own brand in the future, long after his college career is over. Instead of higher education increasing one’s earning potential, it’s actually diminishing it in the case of NCAA players like Johnny Manziel. It’s like the NCAA doesn’t want players to stick around after their freshman year anymore.\r\n\r\nLet’s take for example Anthony Davis, a one-and-doner from the University of Kentucky and this year’s No. 1 pick in the NBA Draft. You may remember Davis from his signature eyebrows, or should I say, eyebrow (singular). Davis trademarked his distinctive unibrow by registering the phrase “fear the brow” with the USPTO in June 2012. But if you look closely, you’ll see the same phrase was also registered to a company called Blue Zone, a sports outlet in Lexington, Kentucky back in 2011. So who would the Trademark and Patent Office support? The answer is actually a little surprising. In the US and most other countries, the law protects those who are the first to use a trademark, not the first to register. In order to have rights to the trademark, you have to use it publicly in association with a good or service. It’s what prevents companies from gobbling up all the good names and taglines for fictitious products and services that they’ll never launch just to keep their competition from having them. In this case, because Blue Zone was the first to use the “fear the brow” trademark, they actually may have rights to it under the strictest interpretation of the law. So for now, it looks like Davis and his brow are safe. But by preventing other players like Johnny Manziel from using their own nicknames and likenesses in the short-term, the NCAA could prevent them from being able to use them when they go pro.\r\n\r\nIt’s the complicated reality of collegiate and professional sports today that didn’t used to matter. It’s hard to imagine, but no one wanted to “be like Mike” when he was a North Carolina Tar Heel. Wilt wasn’t “Wilt the Stilt” when he was a Kansas Jayhawk. And Deion didn’t become “Neon Deion” until he left Florida State. But for Johnny Manziel, Anthony Davis and other freshman phenoms, their brands are created the second they start school. Currently the Manziel family is working with Texas A&amp;M to protect the trademark (as well as his eligibility). Only time will tell who will prevail in the battle over Johnny Football.', 'The NCAA and the Tricky World of Trademarks', '', 'inherit', 'closed', 'closed', '', '962-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 962, 'http://cbx.cappendev.com/962-revision-v1', 0, 'revision', '', 0),
(1399, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/01/xfactor.jpg\"><img class=\"size-full wp-image-2028\" title=\"xfactor\" src=\"/wp-content/uploads/2011/01/xfactor.jpg\" alt=\"\" width=\"500\" height=\"291\" /></a>\r\n<br />\r\nTuesday FOX announced that <a href=\"http://www.nytimes.com/2011/01/04/business/media/04adco.html\" target=\"_blank\">Pepsi would be the sole season-long sponsor</a> of the highly anticipated Fall show, “<a href=\"http://en.wikipedia.org/wiki/The_X_Factor_%28UK%29\" target=\"_blank\">X Factor</a>.” Already a humongous hit in the UK, “X Factor” is a singing competition brought to the US by Simon Cowell, who is leaving “American Idol” this season to host the new show.\r\n\r\nWhat makes this announcement such a coup for Pepsi is the fact that its “life-long” competitor, Coke, is already the sponsor of “Idol” (as fans of the show already know). With this new “X Factor” sponsorship, it seems that Pepsi is getting the last laugh, trumping its rival by partnering with the newer, and many might say cooler, program. The announcement marked what was an unquestionably sad day at Coke, which likely used its clout as Idol’s current sponsor – not to mention, heaps of cash – to get the “X-Factor” sponsorship.\r\n\r\nWhen I read the announcement yesterday in the New York Times, I was catapulted back to my youth, when “The Pepsi Challenge” was all the rage. A brilliant piece of marketing on the company’s part, “The Pepsi Challenge” (for those of you who don’t remember, or weren’t even born yet) pitted the two brands against one another in a taste test. At malls, shopping centers and other public locations, a Pepsi representative set up a table with two blank cups: one containing <a href=\"http://en.wikipedia.org/wiki/Pepsi\" target=\"_blank\">Pepsi</a> and one with <a href=\"http://en.wikipedia.org/wiki/Coca-Cola\" target=\"_blank\">Coca-Cola</a>. Shoppers are encouraged to taste both colas, and then select which drink they prefer. Then the representative reveals the two bottles so the taster can see whether they preferred Coke or Pepsi. Whereas most people think that Coke is clearly the preferred brand, the results of the test leaned toward a consensus that Pepsi was preferred by more Americans.\r\n<br />\r\nCut to 35 years later (yes, the Challenge was launched in 1975), with “X Factor” putting a new twist on the so-called cola wars. While Frank Cooper, a senior vice president at PepsiCo, rebuffed questions about the longstanding Cola Wars, he did say, “There is absolutely personal joy in getting the ‘X Factor’ property. I love it.” He then added, “But I love it mostly because of what we can do with it.”\r\n<br />\r\nIt’s true, in today’s day and age, the possibilities are endless. Along with commercials, Pepsi and Fox will work together on marketing off the air and a joint Web site. Mr. Cooper said the social media and local community parts of the “<a href=\"http://www.refresheverything.com/\" target=\"_blank\">Pepsi Refresh Project</a>” — which lets people vote to give grants to deserving philanthropic organizations — would be used as a template for its promotions for “X Factor.”\r\n<br />\r\nAt the end of the day, however, it’s clear that neither Coke nor Pepsi was the big winner in this scenario. That award goes to FOX, which now has <a href=\"http://topics.nytimes.com/top/news/business/companies/coca_cola_company/index.html?inline=nyt-org\" target=\"_blank\">Coca-Cola</a> locked up on “Idol” in the winter and spring, and Pepsi on “X Factor” in the fall. Now that’s one foxy marketing coup.', 'The Pepsi Challenge, 2011 Edition', '', 'inherit', 'closed', 'closed', '', '865-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 865, 'http://cbx.cappendev.com/865-revision-v1', 0, 'revision', '', 0);
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(1400, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<img class=\"alignnone size-full wp-image-4829\" title=\"Gregg_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<img class=\"alignnone size-full wp-image-4477\" title=\"facebook-afp\" src=\"/wp-content/uploads/2012/06/facebook-afp.jpg\" alt=\"\" width=\"447\" height=\"312\" />\r\n\r\nI have to confess – part of me was pretty happy that Facebook got pummeled a few weeks ago in the press (and on Wall Street).\r\n\r\nOh snap…I said it.\r\n\r\nDon’t get me wrong, the internet is an AMAZING thing. Yes, companies like Apple, Google, Facebook and the like have completely changed and continue to change the way we obtain and share information. Yes, they have impacted how we interact as humans, and well, how we interact with machines. Yes, they have affected how we live our lives...\r\n\r\nAnd to be fair, I\'d be a hypocrite if I didn\'t admit that technology in all its forms hasn\'t to a significant degree changed my life for the better, providing more information and opportunity than ever before.  But the irony to me is, the young entrepreneurs who rule the technosphere—the rebel upstarts who were going to change the world for the better—have created a self-fulfilling prophecy. A world in which openness has created conflict, efficiency has created waste, and where connectivity has turned....creepy.\r\n\r\nUltimately these companies have evolved to support their own vision of the world. While the utility of technology may be a benefit (sometimes not), make no mistake—these companies are in it for themselves. Which wouldn\'t be so bad if they were running legitimate companies – meaning ones with business plans that include profit. Pretty easy to run a business that doesn\'t make money (I love you Apple). The average Facebook user is on the site about 15.5 hours per month (I found that info rather quickly...thank you, Google.) That\'s just Facebook, folks. Let\'s add Twitter, Instagram, Pinterest, spam jokes on the email, a few games of Angry Birds, watching two dudes on You Tube making bacon lasagna, searching Groupon for 50% off what I don\'t need....whaddya think....am I moving north of 30-40 hours for the month, easy?\r\n\r\nAnd that\'s not counting the technology I utilize for actual work. Yes, Mr. Romney and President Obama....the American workforce, who you will argue works more hours than anywhere else in the world, and whom you will claim is more productive than any other worker in the world, spends a full quarter of the work month building digital farms and sports bars (and paying real money for computer-animated bar signs)!\r\n\r\nSpeaking of money, don’t think for one second that these seemingly “free” services are actually gratis. They have just found – or are currently looking for – ways for you to use, and become dependent upon, their own devices...not a whole lot different from the drug dealer who gives away “the first taste” for free. (Yup…I just compared Facebook to crack – and I can’t imagine I’m the first one to do it.) If you believe that finding revenue isn’t part of the equation, and that they’ve created these services simply for your enjoyment, well – I’ve got a bridge I’d like to sell you (wink wink). Remember, \"the greatest trick the devil ever played was making us think he didn\'t exist.\"\r\n\r\nI know what you’re thinking right about now: Gregg is writing this blog as a warning for us not to use Facebook during our work day! Far from it, actually. I’m just having a nice old-fashioned rant, the kind you might see on a Facebook status update. But while we estimate that the CBX staff spends up to 20% of its workday on non-work-related internet based things, the truth is, I think that these outlets do ultimately make our staff more attuned to our business, which as a branding agency is to provide a lens to clients in reflecting pop culture. Creativity is derived from input, so there is value in spending some time exploring and engaging. Hey, look, I just spent my break writing this blog. So feel free to spend a few minutes browsing the family photos of that old girlfriend or boyfriend whom you haven’t seen in 15 years (if you liked them that much, wouldn’t you still be in touch?). Just remember when you’re surfing Facebook: Mr. Zuckerberg is watching you, and figuring out how to add to his billions.', 'The Road to Hell is Paved with Good Intentions', '', 'inherit', 'closed', 'closed', '', '922-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 922, 'http://cbx.cappendev.com/922-revision-v1', 0, 'revision', '', 0),
(1401, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', 'I spent this weekend at <a href=\"http://www.adweek.com/news/advertising-branding/u-kotex-created-pop-shop-dedicated-making-periods-little-more-bearable-171466\" target=\"_blank\">The Period Shop</a> — the world’s very first pop up store dedicated to periods, created by our favorite period brand <a href=\"https://www.ubykotex.com/en-us/?WT.mc_id=UBK_Paid-Search_Gen15_EN-US_UBK-G&amp;ReferralCode=UBY-GENENU-PA-ORG-201542&amp;WT.srch=1\" target=\"_blank\">U by Kotex</a>. To say that I\'m proud to work with the CBX U by Kotex project would be an understatement. The pop-up shop brings to life the brand mission in a tangible way, and the shelves were lined with our anti-stereotype package designs. See more about how these cool, colorful designs came to be <a href=\"http://www.cbx.com/videos/cbx-u-by-kotex/\" target=\"_blank\">here</a>.\r\nThe Period Shop was inspired by a Tumblr post from a young woman, Sarah M., who partnered with U by Kotex to make her vision a reality on 5th Avenue in NYC. Part celebration, part proclamation, The Period Shop is proof that, together, we can change how we think about, talk about, and shop for periods. All proceeds benefit Susan’s Place, a NYC-based transitional residence for homeless women.\r\n\r\nAnd here are photos from my <a href=\"https://twitter.com/search?q=%23PeriodProjects&amp;src=tyah\" target=\"_blank\">#PeriodProjects</a> experience:\r\n\r\n<img class=\"alignnone wp-image-9797 size-large\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/IMG_20160515_143715180-1024x576.jpg\" alt=\"IMG_20160515_143715180\" width=\"1024\" height=\"576\" /><a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/IMG_7876.jpg\"><img class=\"alignnone wp-image-9805 size-large\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/IMG_7876-768x1024.jpg\" alt=\"IMG_7876\" width=\"768\" height=\"1024\" /></a> <a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/IMG_7877.jpg\"><img class=\"alignnone wp-image-9806 size-large\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/IMG_7877-768x1024.jpg\" alt=\"IMG_7877\" width=\"768\" height=\"1024\" /></a><a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/IMG_20160515_144104014.jpg\"><img class=\"alignnone wp-image-9800 size-large\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/IMG_20160515_143925345-1024x576.jpg\" alt=\"IMG_20160515_143925345\" width=\"1024\" height=\"576\" /><img class=\"alignnone wp-image-9796 size-large\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/IMG_20160515_144104014-1024x576.jpg\" alt=\"IMG_20160515_144104014\" width=\"1024\" height=\"576\" /></a>  <a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/IMG_20160515_143748645.jpg\"><img class=\"alignnone wp-image-9798 size-full\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/IMG_20160515_143748645.jpg\" alt=\"IMG_20160515_143748645\" width=\"483\" height=\"858\" /></a> <a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/IMG_20160515_143759244.jpg\"><img class=\"alignnone wp-image-9799 size-full\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/IMG_20160515_143759244.jpg\" alt=\"IMG_20160515_143759244\" width=\"483\" height=\"858\" /></a>\r\n\r\n&nbsp;', 'The Start of Something Big', '', 'inherit', 'closed', 'closed', '', '1064-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 1064, 'http://cbx.cappendev.com/1064-revision-v1', 0, 'revision', '', 0),
(1402, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', 'For a Super Bowl decided by what some have called the worst play call in NFL history, it’s no surprise that tears were shed. But in a world where hundreds of people actually <a href=\"http://nypost.com/2015/01/30/tails-never-fails-and-easy-katy-perry-money-how-to-super-bowl-prop-bet/\" target=\"_blank\">bet on the potential length of Katy Perry’s pants</a>, few would have been able to predict the real cause of many viewers’ emotional afflictions.In what felt like a flood of serious advertisements, no brand pushed the envelope more than Nationwide Insurance. The 45-second spot “Make Safe Happen” aired halfway through the second quarter and immediately became what I like to call the “Marley &amp; Me” of Super Bowl commercials, based purely on its heartbreak potential. The ad, which was intended to raise awareness of accidental child deaths, features a young boy listing the many accomplishments he will never achieve. Inspired by childlike wonder and accompanied by impressive special effects, the ad then takes a serious turn when the child actor coolly admits, “I couldn’t grow up, because I died from an accident.” An overflowing bathtub, poisonous cleaning supplies and overturned television set fill the frame as a narrator urges viewers to help “make safe happen.”\r\n\r\nThe reaction went over just about as well as you would expect an ad about accidental child death during the Super Bowl to go over. Thousands of viewers took to social media to express their dissatisfaction. <a href=\"http://www.thecastlegrp.com/ad-bowl-2015-numbers/#.VNlEvFrrgX5\" target=\"_blank\">Of the 300,000+ mentions on social media, 77% were negative</a>, making Nationwide’s “Make Safe Happen” campaign one of the most talked about ads of the night.\r\n\r\nQuestions began to roll in. How could the brains behind the campaign have thought this was a good idea? Could they not foresee the reaction? Critics panned Nationwide as the “big loser” and viewers voted the commercial the worst ad of the night. It seemed like a massive failure for Nationwide and “Make Safe Happen.” Or was it?\r\n\r\nWithin minutes #Nationwide became one of the top trending hashtags on Twitter, and the campaign’s microsite, MakseSafeHappen.com, <a href=\"http://blog.similarweb.com/which-ads-won-lost-at-the-superbowl/\" target=\"_blank\">received nearly 60,000 visits</a>. Since Super Bowl Sunday the ad has earned <a href=\"https://www.youtube.com/watch?v=dKUy-tfrIHY\" target=\"_blank\">over 6.6 million views on YouTube</a> and has been talked about relentlessly in major media outlets. If Nationwide wanted to raise awareness of accidental child deaths, there’s no question that it did.\r\n\r\nBut was it worth the backlash of #NationwideKills hashtags and accompanying memes? In a crowded space, disruptive messaging can be an efficient way to capture consumers’ attention, but with 75% of Americans already watching the big game, did Nationwide really need to resort to shock tactics? While having accomplished its goal, it may have unwittingly portrayed itself as a buzzkill in the process.\r\nSo is all publicity good publicity? Nationwide seems to think so. It later released a statement standing behind the ad, claiming that raising awareness is “good press.” I’m not sure I buy that. But I’m glad not to have that jingle stuck in my head anymore.\r\n\r\n[Hums jingle to myself] Ugh.', 'The Super Bawl: Nationwide Insurance’s Disruptive Campaign', '', 'inherit', 'closed', 'closed', '', '1032-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 1032, 'http://cbx.cappendev.com/1032-revision-v1', 0, 'revision', '', 0),
(1403, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', 'Do you remember your first day at middle school? High school? Walking into the lunchroom, unsure of where your friends are and needing to choose a table? You don\'t want to be embarrassed. You want to sit with the cool kids. You want to be with folks just like you. At an early age, you realize that who\'s at your table can define who you are. Sound juvenile? Sound mean?\r\nBrands are always trying to define their consumers. Customer segmentations help define what type of people make up the customer base and and why/how they engage with the brand. While this is a tried and true method of strategically targeting consumers, it\'s also becoming a bit old school. More brands every day are moving away from thinking in terms of segmentation and towards thinking about their tribe. That way they can connect with consumers based on a sense of character, intrinsic motivations and shared values.\r\n\r\nTo connect with these tribes, which are often made up of people across a broad  demographic, some brands are identifying a cast of characters that really put a stake in the ground. You could almost imagine a lunch table of different, yet like-minded middle schoolers. Two recent examples are Jägermeister and Cîroc. Both are liquor brands where image is everything (unless distribution is everything, but that\'s another story).\r\nA few years ago, Jägermeister focused on a collection of \"Men with a Stronger Bond\": Freddie Roach, a no-nonsense boxing trainer who has guided the likes of Manny Pacquiao and Miguel Cotto, was at the table; Bob Smets, a rodeo clown who puts himself in between pretty faces and monstrous animals for a living was also there, as were Slayer guitarist Kerry King, former NFLer Keyshawn Johnson and tattoo/street artist Mister Cartoon, among others. “Today, a group who lives up to this legacy has been offered a seat at The Table, a place where men who have lived lives darker and brighter than others come together.”\r\n\r\n<img class=\" wp-image-7897 alignleft\" title=\"JAGERMEISTER STRONGER BOND\" alt=\"\" src=\"http://www.cbx.com/wp-content/uploads/2014/04/ToughTribe4.jpeg\" width=\"600\" height=\"416\" />\r\n\r\nThe Cîroc ads, which first aired in 2011 and are still on today, are more party-centric, though still comprise a collection of characters. In these ads you see a smooth group including model Eva Marcille, Entourage actress Dania Ramirez, Sopranos star Frank Vincent and Breaking Bad\'s Aaron Paul. The point is, P. Diddy knows how to throw a party, and he’s put together a group that’s out and about having fun till the break of dawn.\r\n\r\n<img class=\"wp-image-7898 alignleft\" title=\"ToughTribe2\" alt=\"\" src=\"http://www.cbx.com/wp-content/uploads/2014/04/ToughTribe2.jpg\" width=\"599\" height=\"321\" />\r\n\r\nWhen I see these spots, I immediately start thinking of other brands outside of the liquor category that should start to use tribes in their marketing efforts. I like the idea of cool, but cool isn\'t only about being uber-famous, right? How about a tough tribe, a table of badasses for a tough brand? How about DeWalt?\r\n\r\nDeWalt, part of the Stanley Black &amp; Decker crew, has been around since 1936. DeWalt is \"Guaranteed Tough\" and leads with a bold, no-nonsense logo and a color palette screaming \"construction.\" With products that have \"XR® Extreme Runtime\" and \"FlexTorq™ Screwdriving Bits,\" DeWalt pushes a tough image in messaging, marketing and product development. They are ripe for being part of a tribe. Here\'s my choice for a DeWalt table of eight, tough badasses:\r\n\r\n<strong>Randy Couture</strong> – First UFC world champion in two weight classes who also won the heavyweight belt for the third time when he was 43-yearsold, beating a 6’  8” fighter comically nicknamed the Maine-iac.\r\n\r\n<strong>Gene Hackman</strong> – Even his eyes are tough! (A 25-year-old colleague of mine just swore that he doesn’t know who Hackman is. I also just realized Hackman hasn\'t done a movie in 10 years so that kinda makes sense). Hoosiers. French Connection. Crimson Tide. Uncommon Valor. They say that out of 100 movies, he hasn\'t made a bad one. I\'m also secretly hoping that if Hackman is at my table, Tex Cobb will show up.\r\n\r\n<strong>Serena Williams</strong> – What confidence. The most dominant women’s tennis player ever, plus she designs her own catsuits. She. Is. A. Machine.\r\n\r\n<strong>Chris Christie</strong> – Love him or hate him, he\'s tough. His interviews and town halls? These aren\'t cell phone videos of a drunk Rob Ford. This future presidential candidate intends to yell at his voters!\r\n\r\n<strong>Joe Pesci</strong> – Stabbed someone in the neck with a pen.\r\n\r\n<strong>James Frey</strong> –  A kickass writer who forces you to read his books at a mile a minute. Even if only some of A Million Little Pieces is true, he still gets a seat at the table.\r\n\r\n<strong>The A-Team</strong> – Could make a tank out of a golf cart. A crime they didn\'t commit. Yeah, right.\r\n\r\n<strong>Anthony Mason</strong> – Quite possibly the most intimidating human I\'ve ever seen. I watched Mason play in NY for five years and never once saw anything resembling emotion on his face.\r\n\r\n<img class=\"wp-image-7899 alignleft\" title=\"4\" alt=\"\" src=\"http://www.cbx.com/wp-content/uploads/2014/04/ToughTribe1.jpg\" width=\"600\" height=\"300\" />\r\n\r\nTrapped with nothing but DeWalt tools, I\'m pretty sure this table could topple any regime, tackle any situation and get themselves out of any conflict. Casting a seemingly random group that actually has interesting connections is an effective way for any brand to connect with a tribe. It encourages the like-minded consumer to sit at your table. Isn\'t that all you can really ask for?', 'The Tough Tribe', '', 'inherit', 'closed', 'closed', '', '1013-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 1013, 'http://cbx.cappendev.com/1013-revision-v1', 0, 'revision', '', 0),
(1404, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<a href=\"http://cbxblog.com/wp-content/uploads/2011/01/LucilaBlog.jpg\"><img class=\"size-full wp-image-2072\" title=\"LucilaBlog\" src=\"/wp-content/uploads/2011/01/LucilaBlog.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/01/Picture-9.png\"><img class=\"size-full wp-image-2075\" title=\"Picture 9\" src=\"/wp-content/uploads/2011/01/Picture-9.png\" alt=\"\" width=\"468\" height=\"320\" /></a>\r\n\r\nLately, more retailers are implementing ways to increase efficiency through “self-check outs.” Since the arrival of traditional touch screen interfaces like ATMs and photo printing kiosks, there have been significant technological advances. Some of them include Redbox movies, check deposits via cell phone cameras, self check-outs in grocery stores and ordering from iPads. Most recently, a self-ordering kiosk was installed at Burger King locations nationwide.<a href=\"http://cbxblog.com/wp-content/uploads/2011/01/Picture-7.png\"><img class=\"size-full wp-image-2084 alignleft\" title=\"Picture 7\" src=\"/wp-content/uploads/2011/01/Picture-7.png\" alt=\"\" width=\"468\" height=\"291\" /></a>\r\n\r\nThe kiosk at Burger King is very similar to the airport self check-in kiosks. It allows customers to select the amount of pickles in the same way that passengers select the number of bags they’re checking. These kiosks seemed like a great idea, because you can be sure that your order is correct. But after observing the customers that followed me in the line, I observed a recurring theme: human error compounded by technical error.\r\n\r\nIn theory, the kiosks should reduce the need for cashiers by essentially making the customer do the work. But my observations seemed to show the opposite. Customers get frustrated and lines become longer. People end up needing to wait for an employee to come to them or somehow track them down to essentially do the check-in themselves, in turn reverting to the traditional check-out method. Efficiency is non-existent and customer satisfaction is low.<a href=\"http://cbxblog.com/wp-content/uploads/2011/01/Picture-8.png\"><img class=\"size-full wp-image-2086 alignright\" title=\"Picture 8\" src=\"/wp-content/uploads/2011/01/Picture-8.png\" alt=\"\" width=\"256\" height=\"192\" /></a>\r\n\r\nSo what’s my great solution? Let the consumer go through the check-out using their cell phone. By using this personal device, there is no need to learn yet another type of kiosk. Additionally, the retailer’s cost is reduced because there is no hardware investment. Similar to an Apple iTunes account, the phone already stores your credit card information. All you have to worry about is what you’re purchasing.\r\n\r\nYes, retailers would have to develop an app for customers. But this is not a far-fetched idea, seeing as <a href=\"http://www.starbucks.com/coffeehouse/mobile-apps\" target=\"_blank\">Starbucks</a> already has one and <a href=\"http://www.retailtouchpoints.com/retail-crm/576-best-buy-american-eagle-tsa-macys-check-in-with-new-shopkick-mobile-app.html\" target=\"_blank\">Macy’s and Best Buy</a> are in the process of developing theirs. Besides, in this day and age, cell phones are used for everything. We feel naked without them, namely because they provide us with several communication methods, including music, entertainment and tools.\r\n\r\nThis personal and highly interactive experience would open doors to retailers for even more cell phone opportunities, such as instant product information, coupons and consumer tracking. Given the possibilities out there, it’s certainly not surprising that Apple is about to celebrate their <a href=\"http://www.apple.com/itunes/10-billion-app-countdown/\" target=\"_blank\">10 billionth app download </a>(billionth!). Personally, the phrase “There’s an app for that” never ceases to amaze me, especially now that it really is true.', 'There\'s An App For That... Surprise Surprise', '', 'inherit', 'closed', 'closed', '', '867-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 867, 'http://cbx.cappendev.com/867-revision-v1', 0, 'revision', '', 0),
(1405, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<strong>Thoughts on Corporate Naming</strong>\nWith daily news and outrage pouring in from all media sources, it\'s hard to focus on a story that doesn\'t involve life threatening issues or your favorite sports team. Recently however, a headline and photo captured my attention and got me thinking about how company names relate to brand names.\n\nThe horse meat scandal seems to keep growing. It started with hamburgers in Europe and just last week we learned that Ikea meatballs have been tainted. Holy VITTSJÖ, not the meatballs! Really, a horse is an animal like any other and acceptable sustenance in some countries but not many. In the US, horse meat is strictly taboo, which is why I stopped in my tracks when I saw the headline, \"Food giant Nestle recalls products after horse meat discovery.\" It was coupled with a getty stock photo of what looks like a loving horse family cuddling on a farm. What? Wait. Honey, come quick! Kids, put down those cookies and Crunch bars! They\'re full of horse meat!\n\n<a href=\"http://www.cnn.com/video/data/2.0/video/world/2013/02/18/qmb-horsemeat-scandal.cnn.html\" target=\"_blank\"><img class=\"alignleft  wp-image-6060\" title=\"1_CNNHorse\" src=\"http://www.cbx.com/wp-content/uploads/2013/03/1_CNNHorse.jpg\" alt=\"\" width=\"614\" height=\"530\" /></a>\n\nNestle, makers of products ranging from DiGiorno Pizza to Dreyer\'s Ice Cream and the famous Nestle Toll House Cookies have recalled products with traces of horse DNA. Personally, when I think of Nestle, I think of chocolate chip cookies and confections so I was a bit confused about how horse meat found its way in. I dove in to the article and upon further reading saw that the effected products are 2 types of pasta dishes under the Buitoni brand and only in Spain and Italy.\n\nThat headline sure worried me though. I won\'t comment on how certain news organizations sensationalize or mislead but while the headline and image above was from CNN, the one below is from The Washington Post.\n\n<img class=\"alignleft  wp-image-6061\" title=\"2_WashPostHorse\" src=\"http://www.cbx.com/wp-content/uploads/2013/03/2_WashPostHorse.jpg\" alt=\"\" width=\"627\" height=\"536\" />\n\nIt got me thinking about Corporate naming and why some companies want names that don\'t have a direct tie to one of their product brands. A house of brands has to roll with the punches. Good press flows both ways between product brand and corporate entity but so does bad news. It can be advantageous to have some separation but many companies also find value having their Corporate name build off of their hero product(s).\n\nWhile a corporation\'s audience used to center around shareholders and Wall Street, consumers are increasingly aware of the companies behind the brands they use. With blogging, fast news cycles and information readily accessible via the web, everything from scandals to sustainability and philanthropic efforts are seen by all. I believe it will be increasingly common for corporations to distinguish themselves from their brands. A recent example of this shift in thinking is the Kraft Foods name change to Mondelez.\n\nEnd consumers just aren\'t savvy enough to understand the difference when the name is the same. Is there a difference between The Coca-Cola Company and Coca-Cola? Pepsi and PepsiCo? Johnson\'s Baby and Johnson &amp; Johnson? A prime example is when the Examiner ran the Horse Meat story, they used a Nestle product brand logo that usually goes on confections instead of the Nestle corporate logo for their article. Were they trying to be misleading? Probably not. It\'s hard to keep track.\n\n<img class=\"alignleft  wp-image-6066\" title=\"3_ExaminerHorse\" src=\"http://www.cbx.com/wp-content/uploads/2013/03/3_ExaminerHorse1.jpg\" alt=\"\" width=\"614\" height=\"492\" />\n\n&nbsp;\n\nHere are a few examples of companies that see it both ways.\n\n<strong>The Clorox Company</strong>\nEveryone knows Clorox bleach so the company uses different logos to differentiate the two entities. I\'m OK with The Clorox Company making Fresh Step but not so sure about Hidden Valley Ranch.\n\n<strong>Miller Coors</strong>\nMiller Coors just makes beer but a lot more than just Miller or Coors. About 30 more including Blue Moon and Foster\'s are made here.\n\n<strong>Unilever</strong>\nUnilever makes everything from food to personal care. They endorse most of them with a logo on pack but have no Unilever branded products.\n\n<strong>ConAgra Foods</strong>\nIt\'s in the name. Food is the focus. They have a smiley face to their corporate logo and talk about “the foods you love.”\n\nSo, what should Nestle do in wake of the horse meat scandal? Should they change their name to separate themselves from their products? Would a headline that read \"Foodmaker NutriCorpa finds horse DNA in their Buitoni brand pasta\" have helped them a month ago?\n\nReally Nestle should just ride it out. They should cooperate in any investigations and even conduct their own. It doesn\'t seem to be their fault and since it involves many companies and brands, no one is concentrating solely on them. Nestle is huge, with 29 brands having over a billion dollars in sales. They shouldn\'t over-react and a name change right now would not suit a company of their size. In the future, though it should definitely be a consideration.', 'There\'s Horse Meat in Your Cookie', '', 'inherit', 'closed', 'closed', '', '975-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 975, 'http://cbx.cappendev.com/975-revision-v1', 0, 'revision', '', 0),
(1406, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\"><img class=\"size-full wp-image-599\" title=\"DavidW_Blog_Thumb_nb\" src=\"/wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By David W.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/11/TheresNoFatInSugar_1.jpg\"><img class=\"size-full wp-image-1761\" title=\"TheresNoFatInSugar_1\" src=\"/wp-content/uploads/2010/11/TheresNoFatInSugar_1.jpg\" alt=\"\" width=\"450\" height=\"337\" /></a>\n\nHave you ever seen a claim on a package that you just didn\'t believe? On the other hand—what about a claim that made you buy a product you wouldn\'t have bought otherwise? Sometimes claims are unexpected and surprising. Consumers are often unaware that certain products contain certain benefits. Sometimes these benefits are unexpected, but in other cases, they are so obvious, so ordinary, that they appear… extraordinary.\n\n<strong>“Energy”</strong>\nUp until recently, there was a take-out spot called \"THE PUMP Energy Food\" located right next door to our agency. What first caught my eye about THE PUMP was the sign outside the store. The a-frame sign let me know about everything they didn’t use: No Saturated Fat, No Egg Yolks, No Mayo, etc. But what it didn\'t tell me was what kind of food they actually did serve. The only thing I had to go by was \"Energy Food.” Hmmmm… energy food? Did that mean food with supplements in them? Hot dogs fortified with vitamins and minerals? “Energy\" used to always mean “caffeine.” Lately, I\'m not so sure. After all—doesn\'t all food give you energy? Yes. Yes, it does.\n\nWhat’s interesting to me is that “energy food\" sounds like a claim. It also indirectly gives the food a healthful halo. So should I feel good about eating energy food at Pump? I decided to check out their menu. Let’s see: baked tofu, steamed broccoli, brown rice. Sounds good. Also, sandwiches, pasta, and shakes and something called the Lumberjack, which has 752 calories, and the Mondorito, which has 1033 mg of sodium. Ouch. Meanwhile, a glass of their Ginger Mint Lemonade has almost as much sugar as a can of Coke. Sugar does give you energy so I guess it\'s okay.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/11/TheresNoFatInSugar_2.jpg\"><img class=\"size-full wp-image-1764\" title=\"TheresNoFatInSugar_2\" src=\"/wp-content/uploads/2010/11/TheresNoFatInSugar_2.jpg\" alt=\"\" width=\"450\" height=\"316\" /></a>\n<span style=\"color: #808080;\">THE PUMP Energy Food restaurant in NYC</span>\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/11/TheresNoFatInSugar_3.jpg\"><img class=\"size-full wp-image-1766\" title=\"TheresNoFatInSugar_3\" src=\"/wp-content/uploads/2010/11/TheresNoFatInSugar_3.jpg\" alt=\"\" width=\"450\" height=\"112\" /></a>\n<span style=\"color: #808080;\">Energy Candy?</span>\n\n<strong>“Whitening”</strong>\nSome time ago, I asked my dentist if I should use whitening toothpaste, and he quickly replied that all toothpaste whitens your teeth. In fact, using a toothbrush with water would whiten your teeth.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/11/TheresNoFatInSugar_5.jpg\"><img class=\"size-full wp-image-1768\" title=\"TheresNoFatInSugar_5\" src=\"/wp-content/uploads/2010/11/TheresNoFatInSugar_5.jpg\" alt=\"\" width=\"450\" height=\"338\" /></a>\n<span style=\"color: #808080;\">Do any toothpastes not have a “whitening” claim?</span>\n\n<strong>\"Fat Free\"</strong>\nThis is a claim that gets attention. You usually see this on salad dressings, desserts, and frozen entrees. I don’t think I’ve ever seen a “fat free” claim on spring water, though. Why should there be one, anyway? Isn’t it obvious? It is, but I’m also amused at how many “fat free” claims I see on candy. A quick Google shopping search for \"fat free candy\" generates over 6,000 matches. Wait, you mean there\'s no fat in sugar?\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/11/TheresNoFatInSugar_4.jpg\"><img class=\"size-full wp-image-1770\" title=\"TheresNoFatInSugar_4\" src=\"/wp-content/uploads/2010/11/TheresNoFatInSugar_4.jpg\" alt=\"\" width=\"450\" height=\"353\" /></a>\n<span style=\"color: #808080;\">Fat Free Flumps</span>', 'There’s No Fat in this Sugar!', '', 'inherit', 'closed', 'closed', '', '858-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 858, 'http://cbx.cappendev.com/858-revision-v1', 0, 'revision', '', 0),
(1407, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<img class=\"size-full wp-image-3226 alignnone\" title=\"Geoff\" src=\"/wp-content/uploads/2011/07/Geoff-e1309894577653.jpg\" alt=\"\" width=\"40\" height=\"40\" />\r\n<img class=\"size-full wp-image-3963 alignnone\" style=\"margin-right: 5px;\" title=\"Geoff2\" src=\"/wp-content/uploads/2012/01/Geoff2.jpg\" alt=\"\" width=\"215\" height=\"123\" /><img class=\"size-full wp-image-3962 alignnone\" style=\"margin-right: 5px;\" title=\"Geoff1 copy\" src=\"/wp-content/uploads/2012/01/Geoff1-copy.jpg\" alt=\"\" width=\"215\" height=\"123\" />\r\n\r\n<img class=\"size-full wp-image-3964 alignnone\" style=\"margin-right: 5px;\" title=\"Geoff3\" src=\"/wp-content/uploads/2012/01/Geoff3.jpg\" alt=\"\" width=\"215\" height=\"123\" /><img class=\"alignnone size-full wp-image-3965\" title=\"Geoff4\" src=\"/wp-content/uploads/2012/01/Geoff4.jpg\" alt=\"\" width=\"215\" height=\"177\" />\r\n\r\nWhen I’m seeking solace and peace of mind, I like to go to the grocery store and walk down each food aisle, perusing new products. (Believe it or not, this has the same effect for me as an hour of yoga…and is a lot less strenuous.) As I approach my golden years, I notice that my sense of taste has changed, as well as my interest in certain products. I’m no longer drawn to the mass-produced and overly processed cookie and chip aisle. No…my loyalties now lie with the true BFY–or “Better For You” foods.\r\n\r\nLike most people I know, I tend to opt for fresh products and seasonal goods instead of those languishing behind the freezer doors. While I do enjoy some of these products on occasion, I will rarely choose a frozen meal over a fresh meal.\r\n\r\nThe frozen meal tundra is no longer dominated by overly processed foods. Players big and small have emerged in an attempt to compete with the Lean Cuisines and the Bertolli’s out there. I applaud the smaller, growing stars, whose BFY frozen meals actually taste like food and offer something slightly different. These are products you would be proud to serve to your friends and even children, knowing you can pronounce the majority of the ingredients.\r\n\r\nI strongly believe that the frozen food category presents a huge opportunity to manufacturers and marketers The brands above are one’s for us to watch and apply our learning’s to future work. I find the newer products often have a compelling story to tell, and it is up to us as branding specialists to figure out the best way to tell that story.\r\n\r\nOn that note, I invite you to visit your local non-specialty grocer store and see if you notice the change happening among us.', 'Things Are Heating Up', '', 'inherit', 'closed', 'closed', '', '908-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 908, 'http://cbx.cappendev.com/908-revision-v1', 0, 'revision', '', 0),
(1408, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\"><img class=\"size-full wp-image-599\" title=\"DavidW_Blog_Thumb_nb\" src=\"/wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By David W.\nI love mashed potatoes. Often, I wonder why I can\'t have them for breakfast along with my coffee and eggs. I am offered hashbrowns and homefries but never mashed potatoes? Completely unfair.\n\nAs a cultural observation, I have collected some other examples of related foods that are and aren\'t acceptable to have for breakfast. Anyone have others? Anyone besides me cook hot dogs and eggs on Saturday mornings?\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/08/1_Potatoes_1_1.jpg\"><img class=\"size-full wp-image-1273\" title=\"1_Potatoes_1_1\" src=\"/wp-content/uploads/2010/08/1_Potatoes_1_1.jpg\" alt=\"\" width=\"433\" height=\"247\" /></a>\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/08/2_Sausage_1_1.jpg\"><img class=\"size-full wp-image-1275\" title=\"2_Sausage_1_1\" src=\"/wp-content/uploads/2010/08/2_Sausage_1_1.jpg\" alt=\"\" width=\"433\" height=\"247\" /></a>\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/08/3_Syrup_1_1.jpg\"><img class=\"size-full wp-image-1277\" title=\"3_Syrup_1_1\" src=\"/wp-content/uploads/2010/08/3_Syrup_1_1.jpg\" alt=\"\" width=\"433\" height=\"247\" /></a>\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/08/4_Muffin_1_1.jpg\"><img class=\"size-full wp-image-1279\" title=\"4_Muffin_1_1\" src=\"/wp-content/uploads/2010/08/4_Muffin_1_1.jpg\" alt=\"\" width=\"433\" height=\"247\" /></a>\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/08/5_Eggs_1_1.jpg\"><img class=\"size-full wp-image-1281\" title=\"5_Eggs_1_1\" src=\"/wp-content/uploads/2010/08/5_Eggs_1_1.jpg\" alt=\"\" width=\"433\" height=\"247\" /></a>', 'Things You Can&#039;t Eat for Breakfast', '', 'inherit', 'closed', 'closed', '', '846-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 846, 'http://cbx.cappendev.com/846-revision-v1', 0, 'revision', '', 0);
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(1409, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', 'At this year’s <a href=\"http://events.fastcompany.com/fcny/\" target=\"_blank\" rel=\"noopener\">Fast Company Innovation Festival</a>, brands were inevitably at the center of conversation. The speakers all repping an array of industries were speaking either about OR on behalf of a brand analyzing, pontificating and at times, criticizing what the modern day brand is and how it should behave. All of it led to a diverse and passionate mosaic of opinions but there were some primary recurring themes such as <strong>Community, Context, </strong>and<strong> Purpose</strong> (specifically pertaining to social impact).\r\nThe most exciting, relevant, and interesting brands understand the power of all three- some incorporate all while others incorporate a minimum of one. Today’s consumer expect brands to go beyond the transaction; each purchase, point of purchase and even path to purchase is correlated to something much more personal to consumer. Today’s brands are now emblems of values and self-identification. Those brands that understand the landscape they now inadvertently live in find ways to leverage their newfound power to build more personal relationships with the consumer and thus gaining fans and evangelists for the long haul.\r\n\r\n<strong><u>Community</u></strong>\r\n\r\nThe new (or newish) brands unanimously fawned over nowadays - by the media, by the VC firms pouring Series A,B,C funding into them, by their rabid fan base- tend to have a connecting element: <strong>community</strong>. In the session \"How Glossier, Sweetgreen, Away and Walker &amp; Co. Created Cult Brands\", the aforementioned companies discussed how they’ve created the cult-like following around their young brands. While each of these brands live in entirely different sectors- specifically beauty, luggage and restaurant- all of them have made conscious efforts to connect meaningfully (both in the digital and physical spaces) and continually cultivate conversations with their consumers; some take it a step further and even incorporate their feedback into products produced. <a href=\"https://www.glossier.com/\" target=\"_blank\" rel=\"noopener\">Glossier</a> mentioned that 8o% of their growth came from owned channels while <a href=\"https://www.awaytravel.com/\" target=\"_blank\" rel=\"noopener\">Away</a> discussed forming such close-knit relationships with their consumers that they’ve received calls to their sales reps for travel tips. <a href=\"http://www.sweetgreen.com/\" target=\"_blank\" rel=\"noopener\">Sweetgreen</a> discussed how vested they are in making their consumers feel a part of their “cooking” process by opening up their kitchens to consumers and making a point to be transparent about local and regional suppliers they use. These are small moves that indicate a much bigger goal in their minds, as their founder, Nicholas Jammet stated, “We want to become the Starbucks of salads.”\r\n\r\nBuilding a community of likeminded fans and collaborators is a goal all these younger brands aim for. Whether it’s through demonstrating shared values or in the case of partnerships for Away, they see their community as apart of a bigger ecosystem they exist in, “We build our brands off the shoulders of the brands we respect. We look at the best brands in their verticals and collaborate with them; a big part of our customer base heard about us through these partnerships.” Similarly, for the fashion brands, <a href=\"https://www.kenzo.com/en/home\" target=\"_blank\" rel=\"noopener\">Kenzo</a> and <a href=\"https://www.openingceremony.com/\" target=\"_blank\" rel=\"noopener\">Opening Ceremony</a>, which are led by the same team, Carole Lim and Humberto Leon, the collaborators they bring on emphasize the type of community the brand is building and each partnership is a reiteration/reassurance to their core audiences that the brand is still speaking to them. For the Opening Ceremony founders, when they decided to join Kenzo, this meant bringing alongside the famous DNA of the brand they were known for to Kenzo but still respecting Kenzo’s decades-old Japanese heritage. Original fans of Kenzo were both nervous and suspicious of what would ensue but as Lim stated, ‘Being underestimated gave us ammunition. We saw the opportunity with Kenzo as doing something new but doing it our way. We also used it as an opportunity to collaborate with people to showcase our new vision.” Kenzo’s collaborations have resulted in partnerships with auteurs like director Spike Jonze and actress Margaret Qualley for Kenzo, which have undeniably introduced their cumulative audiences to the other and growing both communities.\r\n\r\n<strong><u>Context </u></strong>\r\n\r\nExperience is an oft-repeated marketing term; interestingly, at the festival, most brands explained that for them, they saw it as intrinsically linked to context. Context into the products/services sold by companies as well as the brand world in which those products/services lived. Providing an interesting experience is an additional layer of the narrative of the bigger brand story companies attempt to tell their consumers. For many DTC brands, this means, opening up physical spaces where interestingly, the primary goal isn’t to sell but instead to further story. For Away, only 30% of the space in their New York retail store is dedicated to selling luggage while the rest is a hybrid café/travel concierge. As their founder, Jen Rubio says, “The ability to build context is how we’ve grown, we’ve been able to build a community around one product. Our goal is to build an experience in each of our stores; sometimes the experience you think they want is not necessarily aligned with you. But our approach is consistently thinking about the story we want to tell around what we do.” Perhaps this is the reason why when referring to physical store or brick and mortar, most of today’s young brands instead call them showrooms (<a href=\"https://www.engadget.com/2017/04/25/apple-store-redesign-and-workshops/\" target=\"_blank\" rel=\"noopener\">or if you’re a certain tech brand, you call it a “community space.”</a>) <a href=\"http://walkerandcompany.com/\" target=\"_blank\" rel=\"noopener\">Walker &amp; Company</a> (who’ve created the men’s grooming brand Bevel and hair care line, FORM) mentions being inspired by former JC Penny head honcho, Ron Johnson who declared that 90% of his spaces were dedicated to people to NOT buy products.”\r\n\r\nMany of these brands also see emerging technology as a big component of the next generation version of retail: in the session, \"Inventing the Future of Retail with Foursquare, brandless, Shea Moisture, and Lippencott,\" Jeff Glueck, the CEO of <a href=\"https://foursquare.com/\" target=\"_blank\" rel=\"noopener\">Foursquare</a> stated, “According to our data, 92% of consumer activity is still out in the real world. Future AI will not just inform and affect how you live but how you consume; for instance, location data will play a big role in how you interact with a space.” Ideally, nascent technology will make the consumer purchasing experience so seamless that new opportunities in areas such as personal data or tracking will emerge for retailers to explore. While brands must be sensitive to how much information they collect and how transparent they are to consumers, Bonin Bough of <a href=\"https://www.sheamoisture.com/\" target=\"_blank\" rel=\"noopener\">Shea Moisture</a> believes, “Consumers are okay with having their data known as long as they are ensured that it provides them value on the other side.” Because the ability to collect information is now so easily accessible to brands, it is incumbent upon them to use it responsibly and in turn, provide a deeper level of service and if they’re savvy, personalization, curation and education. The value exchange must be tipped towards the consumers and if it is, brands will not just obtain monetary gains but loyalty for life.\r\n\r\n<strong><u>Purpose</u></strong>\r\n\r\nIn two separate sessions featuring brands at very different points in their company trajectory, two brands emphasized the same North Star they were following: <strong>purpose</strong>. In the session,\"Inventing the Future of Retail with Foursquare, brandless, Shea Moisture, and Lippencott,\" interestingly, the youngest brand out of the group, <a href=\"https://brandless.com/\" target=\"_blank\" rel=\"noopener\">brandless</a> seemed to have the biggest goal for their company- to disrupt the economy of food. brandless is a company that debuted earlier this year to a lot of tech and media fanfare; their value proposition was a simple one of selling food and pantry items all priced at $3 direct to consumer via their website. However, as their co-founder Tina Sharkey says, their aim is to “democratize access” by society. While brandless is technically selling commodities in a straight-forward manner and admirable price-point, their bigger impact will be on how other brands react and change their business structure. The direct to consumer model will only continue to grow, encouraging (if not forcing) brands to upgrade their technology on how consumers browse, purchase and receive their goods. Additionally, an overall deduction of all goods may occur, giving a wider access to people of all socio-economic incomes.\r\n\r\nWhile the economical ambitions of brandless is admirable and possibly just another creative route to a quicker IPO, it is also a testament to the weight today’s consumers place on a brand’s value system. Consumers want to contribute towards brands that reflect the lives they want to live and for much of today’s younger generations, this consists of a purpose-driven life (discarding the material for the experiential). A brand that inarguable does one of the best jobs in modern-day business at embodying this mentality is <a href=\"https://www.starbucks.com/\" target=\"_blank\" rel=\"noopener\">Starbucks</a>. In his own session, the company’s CEO, Kevin Jones declared that Starbucks’ ambition is to “redefine the role of a publicly traded company.” He went on to discuss the company’s long-practiced actions such as giving each barista (or as they call them “partners”) shares in the company, making the commitment to hire 10,000 veterans and their spouses and in Kevin’s case, personally visiting stores in disaster areas to connect with local employees. To today’s ethically and values-conscious consumer, the actions of a conglomerate like Starbucks humanizes the brand; the public doesn’t expect a coffee brand to save the world and they understand the motivations behind any social-impact actions are probably ones to help the company’s bottom line. Kevin admits, “In our social impact strategy, we think about two things: about building our business and growing the brand.” Now more than ever, companies understand their brand is a platform. They can use their platform to solely to sell, but they can also enact positive societal change and affect public sentiment at scale. By committing authentically to causes through actions all levels- from its local employees to leadership- companies can create a more bespoke perception of their brand that goes beyond selling. Consumers will commit themselves to a brand and be loyal to those brands that they ultimately see themselves in.\r\n\r\nNot to say that aligning your brand doesn’t come with consequences. In the session, \"How NeueHouse is Taking a Stand with Its Brand (and Why You Should too)\" with executives from <a href=\"http://neuehouse.com/\" target=\"_blank\" rel=\"noopener\">NeueHouse</a>, <a href=\"https://www.sonos.com/en-us/home\" target=\"_blank\" rel=\"noopener\">Sonos</a> and Ivan Wicksteed (the former CMO of Old Navy), while it was agreed that brands do have a responsibility to take a stand on issues, they need to be sensitive to what those issues are and specifically how they insert themselves into the public conversation. For a brand like SONOS, the concept of listening is inherently a part of what the company is about; its CMO, Joy Howard stated, “The rise of authoritarianism and the emergence of big tech isolating people from one another from listening together, these are issues that are a threat to what our company represents. We see silence as a threat.” For a speaker company like Sonos, getting involved in these types of issues makes sense as they’re able to connect their brand to these values they are defending and are thus, are seen as authentic actions.\r\n\r\nPurpose and platform come with the territory as a modern brand today. With a consumer base also comes a microphone to a captive audience; it is debatable nowadays who has more reach and influence- Apple or the government? However, with brands more than over approaching their brands with purpose, on a multitude of platforms- whether it be digitally or physically- it evident that he/she who controls the media inevitably controls the message.\r\n\r\nWhat is clear is today’s brand and consumer landscape is unlike any other- not of just ten years ago but of five or even two years ago. The Internet and all forms of technology- from the existing to the emerging- are drastically changing what consumers want, expect and demand of brands. The shifting of the demographical majority are impacting how brands make and market their products and services. And most dramatically, but perhaps most excitingly, what is to come, has never been a bigger questions mark. In the future, will drones be a part of our shopping process? Who will become the next generation’s WalMart equivalent? And how else will the physical store continue to evolve? Only time will tell but at least we’ll know which brands will most likely be leading the way.\r\n\r\n&nbsp;\r\n\r\n<em>Photo courtesy of Fast Company</em>', 'Thoughts from Fast Company Innovation Festival 2017', '', 'inherit', 'closed', 'closed', '', '1094-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 1094, 'http://cbx.cappendev.com/1094-revision-v1', 0, 'revision', '', 0),
(1410, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<a href=\"http://cbxblog.com/wp-content/uploads/2011/05/RachelK.jpg\"><img class=\"alignnone size-full wp-image-3065\" title=\"RachelK\" src=\"/wp-content/uploads/2011/05/RachelK.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Rachel K.<a href=\"http://cbxblog.com/wp-content/uploads/2011/05/ob-free-tampon-sample.jpg\"><img class=\"size-full wp-image-3063 aligncenter\" title=\"ob-free-tampon-sample\" src=\"/wp-content/uploads/2011/05/ob-free-tampon-sample.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\r\nLast week I went to my local Walgreens to buy tampons, and was stunned to see my favorite brand, <a href=\"http://www.obtampons.com/en/index\">OB, back on the shelves</a>. Several months ago, Johnson &amp; Johnson mysteriously pulled OB products without so much as a peep about why they were doing so. The brand I’d been so loyal to since high school was gone virtually overnight.\r\n\r\nI wasn’t the only one bummed out by <a href=\"http://prescriptions.blogs.nytimes.com/2010/12/22/the-case-of-the-missing-o-b-tampons/\">OB’s disappearance</a>. Thousands of women took to the Internet to bemoan this occurrence (and demand an explanation), and soon boxes of the product were selling on <a href=\"http://shop.ebay.com/i.html?_from=R40&amp;_trksid=p5197.m570.l1311&amp;_nkw=ob+tampons&amp;_sacat=See-All-Categories\">eBay</a> for nearly three times their original cost. So when I saw OB Tampons back on shelves, my first thought was, “Well, should I really be buying a product that was pulled when I have no idea why?” But I ignored the voice in my head screaming “No!” simply because I was thrilled to have the brand back. And so I purchased a box, brought it home, and decided to let sleeping dogs lie.\r\n\r\nYes, I am SO brand loyal to OB that I was willing to overlook the fact that the product might have been tampered with and/or hazardous simply because I felt other products on the market weren’t nearly as good.\r\n\r\nBut because I am the type of neurotic who makes Woody Allen look stoic, my brand loyalty lasted for all of an hour. Soon I was back on the Internet, looking to see if J&amp;J had offered an explanation for their actions, lest I be giving myself terminal cancer by using the tampons. Zilch. Nada. Nothing online that offered any insights into the company’s actions. And so I turned a blind eye and kept the product. And will go ahead and buy it again.\r\n\r\nIn an article Gregg recently penned entitled, <a href=\"http://www.mpdailyfix.com/you-never-write-you-never-call/\">“You Never Write, You Never Call: Some Advice from Mom to J&amp;J,”</a> he advised the company on how to heal the wounds of the past year (in which it recalled 22 products, including more than 300 million bottles of medicine) by remaining true to its company credo of honesty. Johnson &amp; Johnson still hasn’t come out and explained why OB Tampons disappeared from shelves, and they may never. But my guess is that the company’s silence is not deterring women like me from buying the products. Which is shocking, yes… but also a testament to the strength of the brand. <strong> </strong>', 'To OB Or Not To OB: That Is The Question', '', 'inherit', 'closed', 'closed', '', '881-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 881, 'http://cbx.cappendev.com/881-revision-v1', 0, 'revision', '', 0),
(1411, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '&nbsp;\r\n<em><a href=\"http://cbxblog.com/wp-content/uploads/2011/06/JenniferDaniels.jpg\"><img class=\"alignnone size-full wp-image-3108\" title=\"JenniferDaniels\" src=\"/wp-content/uploads/2011/06/JenniferDaniels.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> </em>\r\n\r\n&nbsp;\r\n\r\nThe opening credits for a TV show is like its three-minute elevator pitch, during which you can sell a viewer on what the show is all about, who the star is and what the feel of the show will be. Today an audience has eighteen other things going on when they sit down to watch TV (and that’s even if they are watching it on scheduled time, as opposed to via a DVR). How do you really grab a new audience’s attention? Brand the heck out of your series!\r\n\r\nToday’s shows use a variety of design methods that go above and beyond what used to be a “typical” intro. The majority of shows from the ‘70s, ‘80s, and ‘90s follow one of two formulaic systems. Either they have staged film roll of each actor doing “normal character” things with his/her name in a traditional font over the visual, or they show clips from episodes for each main character in the series with one piece of music over it all and again, with bland white typography over each frame. This is best shown here in classic ‘80s sitcom, “<a href=\"http://www.youtube.com/watch?v=zPfZVSgpclw\" target=\"_blank\">Who’s The Boss</a>.”\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/06/tony-danza.png\"><img class=\"size-medium wp-image-3111 aligncenter\" title=\"tony danza\" src=\"/wp-content/uploads/2011/06/tony-danza-300x208.png\" alt=\"\" width=\"488\" height=\"336\" /></a>\r\n\r\n&nbsp;\r\n\r\nThese days, producers and directors have gotten a lot more creative with their intros. Gone are the days of showing the actors in situ. Now it’s all about setting the tone for the show with some moody film reel as in former drama “<a href=\"http://www.youtube.com/watch?v=KYAe0qwg9Yw&amp;feature=related\" target=\"_blank\">Six Feet Under</a>.”\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/06/6-feet.png\"><img class=\"size-medium wp-image-3112 aligncenter\" title=\"6 feet\" src=\"/wp-content/uploads/2011/06/6-feet-300x200.png\" alt=\"\" width=\"490\" height=\"327\" /></a>\r\n\r\n&nbsp;\r\n\r\nEven the continuity between screens are a lot cleaner – sometimes it’s just one pan and highly graphic (only three colors) as shown below in adventure/comedy series, “<a href=\"http://www.youtube.com/watch?v=m3jfrzbyIJA\" target=\"_blank\">Chuck</a>.”\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Untitled.png\"><img class=\"size-medium wp-image-3114 aligncenter\" title=\"Untitled\" src=\"/wp-content/uploads/2011/06/Untitled-300x199.png\" alt=\"\" width=\"487\" height=\"322\" /></a>\r\n\r\n&nbsp;\r\n\r\nAnd again, showing the actors faces? Not even necessary when your heavy hitters are Jon Hamm and your plotline is all about an artistic office in the ‘60s as in “<a href=\"http://www.youtube.com/watch?v=WcRr-Fb5xQo\" target=\"_blank\">Mad Men</a>.”\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/06/ft.jpg\"><img class=\"size-medium wp-image-3115 aligncenter\" title=\"ft\" src=\"/wp-content/uploads/2011/06/ft-300x219.jpg\" alt=\"\" width=\"487\" height=\"354\" /></a>\r\n\r\n&nbsp;\r\n\r\nAll in all, I think TV shows have realized the importance of making a good first impression and uniquely “branding” themselves to the new TV audience – a group whose attention span is much shorter than it has even been. So I beseech you to resist fast-forwarding the next time you DVR a show, and pay close attention to the opening credits. What do you think? Better than “Who’s the Boss?”\r\n\r\n&nbsp;\r\n\r\n&nbsp;', 'TV Shows Start Thinking Out-of-the-Box', '', 'inherit', 'closed', 'closed', '', '883-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 883, 'http://cbx.cappendev.com/883-revision-v1', 0, 'revision', '', 0),
(1412, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<img class=\"size-full wp-image-3137 alignnone\" title=\"LucillaTessi_Blog\" src=\"/wp-content/uploads/2011/06/LucillaTessi_Blog1.jpg\" alt=\"\" width=\"40\" height=\"40\" />\r\n&nbsp;\r\n<p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Twitter-It.jpg\"></a><a href=\"http://cbxblog.com/wp-content/uploads/2011/06/Twitter-It1.jpg\"><img class=\"alignnone size-full wp-image-3140\" title=\"Twitter It\" src=\"/wp-content/uploads/2011/06/Twitter-It1.jpg\" alt=\"\" width=\"298\" height=\"204\" /></a></p>\r\n&nbsp;\r\n\r\nLately, many brand names have shifted into the realm of verbs. They’re used in our common vocabulary and it only took a little while for them to become the norm. This has happened more frequently to companies in the online space.\r\n\r\nA perfect example of this is Google. When someone says  “Google it”, it’s pretty well understood that you should get on the Internet, go to the search engine Google and use it as an encyclopedia. Another example is Facebook. “Facebook me,” really means look me up on the social networking site Facebook and send me a message or post on my wall.\r\n\r\nHow and why does this happen? Usually consumers are the ones who choose what companies get “<a href=\"http://www.namedevelopment.com/blog/archives/2011/05/how_to_verb_up_.html\" target=\"_blank\">verbed up</a>.” We live in a society that likes speed and taking shortcuts. It’s quicker to say “I’ll Skype you tonight,” than having to let them know they should have their computers on because they’re going to video chat you later. <a href=\"http://www.nationmaster.com/encyclopedia/Neologisms\" target=\"_blank\">Neologisms</a>, which are newly coined words, terms or phrases, tend to happen in rapidly changing cultures where information can be easily accessed and shared.\r\nAnd what better embodies such a culture than the Internet?\r\n\r\nTwitter is an exceptional example of a company that took this trend and ran with it. Instead of having Twitter become the verb of writing your message, they created the term “<a href=\"http://www.differencebetween.net/technology/difference-between-twitter-and-tweet/\" target=\"_blank\">tweet</a>.” This generated a sort of double exposure for the company. Not only did Twitter control the vocabulary being used on their website from the beginning, they also got brand loyalty from their consumers. Users that would say “I’ll Twitter it,” were quickly redirected to the correct phrase: “You’ll tweet it.”\r\n\r\nWhether companies like it or not, “<a href=\"http://www.nationmaster.com/encyclopedia/Verbification\" target=\"_blank\">verbification</a>” will continue to occur. What will be interesting to see is which brands will take advantage of it, and how. But undoubtedly, creating a simple vocabulary for consumer communication can get a company a front row seat in the marketplace.', 'Twitter It', '', 'inherit', 'closed', 'closed', '', '884-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 884, 'http://cbx.cappendev.com/884-revision-v1', 0, 'revision', '', 0),
(1413, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<img class=\"size-full wp-image-6375 alignright\" title=\"SandraPict1\" src=\"http://www.cbx.com/wp-content/uploads/2013/05/SandraPict1.jpg\" alt=\"\" width=\"229\" height=\"339\" />\nMuch like Duane Reade, one of the more defining NYC stores is Ricky’s NYC, the self-described “edgy, ultra-hip ‘beauty shop’ specializing in unique fashion accessories, cosmetics and beauty supplies.” After announcing an expansion in WWD in late 2011, however, updated stores are few and far between.\n\nIn the event Mr. Ricky Kenig, the eponymous founder and creative director, is reconsidering, I’d like to make a suggestion or two from a brand strategy perspective:\n\n<strong>DO acknowledge what defines the brand from a positioning standpoint.</strong>\n\nRicky’s NYC is mainly about beauty care that is a quirky, fun, rainbow of colors and a little risqué. When thinking about modernizing this brand, it’s extremely important to keep in mind what represents its true heart and soul. The original Ricky’s is the retail version of a John Waters movie (like Hairspray) meets the East Village’s (now) vintage retail punk scene from the late 80s.\n\n<img class=\" wp-image-6376 alignleft\" title=\"SandraPict2\" src=\"http://www.cbx.com/wp-content/uploads/2013/05/SandraPict2.jpg\" alt=\"\" width=\"273\" height=\"205\" />\n\nThis combination is what makes Ricky’s different and special compared to Sephora or MAC, especially if consumers are outside of NYC or have never experienced the brand, and need to “get” right away what makes Ricky’s special and unique.\n\nWhich brings me to the next stage: Once you’ve clearly acknowledged who you are and what makes you special, infuse that into the visual elements of the brand identity.\n\n&nbsp;\n\n<strong>DO identify what visual elements are iconic to the brand, starting with colors and shapes.</strong>\n\nTwo of the key Ricky’s NYC elements are the shape of the squirting tube and the contrasting fuchsia/teal color combination.\n\n<img class=\"alignleft size-full wp-image-6443\" title=\"Sandrablog3\" src=\"http://www.cbx.com/wp-content/uploads/2013/05/Sandrablog3.jpg\" alt=\"\" width=\"650\" height=\"148\" />\n\n<img class=\"size-full wp-image-6477 alignright\" title=\"SandraPict6\" src=\"http://www.cbx.com/wp-content/uploads/2013/05/SandraPict62.jpg\" alt=\"\" width=\"50\" height=\"183\" />\n\nI once met the man who helped create Maybelline’s Great Lash Mascara, and the pink and green colors for the pack were chosen because they are opposite colors on the spectrum and stand out. And everyone would agree that in mascara, this color combination is forever associated with the Maybelline Great Lash brand.\n\nThe same could be said for the Ricky’s tube and color scheme. We may not know exactly what is coming out of that package, but we know it’s something that will make us look or feel good. The effect is strong.\n\n<img class=\"wp-image-6381 alignleft\" title=\"SandraPict7\" src=\"http://www.cbx.com/wp-content/uploads/2013/05/SandraPict71.jpg\" alt=\"\" width=\"210\" height=\"156\" />\n\nThe new logos (glimpses available around NYC and on the web) show a tube-free version with uppercase block silver sans serif for the store name. Before moving away from the tube, it’s important to really understand what consumers identify the brand with and what makes the brand unique from a visual standpoint. (Image: new Ricky’s Logo &amp; Store Front on First Ave. in Manhattan)\n\nAnd lastly, even though it sounds like modernizing is risky, it is a part of staying relevant. But that doesn’t mean you can’t still be who you are.\n\n<strong>DON’T be afraid to modernize and still represent your core brand identity. </strong>\n\nWhen you do, just do it in a way that is authentic to what the brand stands for as well as what is relevant for today’s culture. Ricky’s modernizing strategy doesn’t mean having to look like a better Sephora or MAC store. Below are two examples that might either be works in progress or the final design renderings (found on the web) that could still go further in representing brand\'s core meaning.\n\n<img class=\"alignleft size-full wp-image-6450\" title=\"Sandra4\" src=\"http://www.cbx.com/wp-content/uploads/2013/05/Sandra4.jpg\" alt=\"\" width=\"650\" height=\"261\" />\n\nIf Ricky\'s had been born in 2013, its visual design might incorporate the vintage, iconic aspects of what made Ricky’s part of NYC culture and lore reimagined with a modernized aesthetic. Based on what I’ve shared, the new look could easily be inspired by a combination of Nylon magazine covers and editorial content meets Katy Perry’s hair, makeup, wardrobe and stage sets meets Jean Paul Gaultier’s Spring/Summer 2013 line (which should look incredibly familiar).\n\n<a href=\"http://www.cbx.com/wp-content/uploads/2013/05/SandraBlog2.jpg\"><img class=\"alignleft size-full wp-image-6439\" title=\"SandraBlog2\" src=\"http://www.cbx.com/wp-content/uploads/2013/05/SandraBlog2.jpg\" alt=\"\" width=\"650\" height=\"435\" /></a>\n\nYou don’t need to and shouldn’t lose your brand when you make it more relevant to today’s consumer, if you have a strong foundation. In this case, what makes Ricky’s worthwhile is still there, in the foundation of the brand. The art and craft of branding is recognizing the foundations, and paying homage to them, while staying in step with the cultural moment.', 'Two DO\'s and a DON’T for Updating an Iconic Brand', '', 'inherit', 'closed', 'closed', '', '989-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 989, 'http://cbx.cappendev.com/989-revision-v1', 0, 'revision', '', 0),
(1414, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/09/Picture-1-e1283374373734.png\"><img class=\"size-full wp-image-1315\" title=\"Picture 1\" src=\"/wp-content/uploads/2010/09/Picture-1-e1283374373734.png\" alt=\"\" width=\"40\" height=\"40\" /></a> By Jennifer D.\nIt\'s officially fall in New York City, which makes me wish for summertime. No, not for the NYC of hot—sticky subway stations and all—but for those days when states’ travel &amp; tourism marketing groups air their commercials on television! Their chance to say “Come one, come all to _______(fill in one of the 50 states here)!\" What, you love seeing those too?\n\nThere is something interesting in the way that a state’s travel &amp; tourism board brands itself because the same principles apply to “branding\" a state as they do to branding a product or company. There are colors to think about, imagery, tone of voice (literally [and figuratively], who is doing the voice-over?), logotype, audience, and personality. Some states or districts have this down to a science—Washington, D.C. did a great job of a rebrand with its clean new logo and the motto “Create your own Power Trip.” And others should take notice. Colorado’s <a href=\"http://www.youtube.com/watch?v=IT5ED8AnJUw\">TV spot</a> looks like it was produced in the late-90s and made me cringe during its entire 30 seconds.\n\nMottos are another element to consider. Each state has given themselves one, whether for advertising purposes (\"Virginia is for Lovers\") or general use on its license plates (New Hampshire\'s \"Live Free or Die\"), and this says a lot about how the state would like to be perceived. If states don’t have a motto to do their heavy (brand) lifting, they use celebrities (California relies heavily on their A-list superstars in their current ad: David Beckham and Vanessa Williams to name two), the natural landscape (Utah wants to bring out the “outdoorsman” in everyone), or in the case of New York, humor (it doesn’t hurt that Alec Baldwin lives here).\n\nFinally, there are some states (like some consumer brands, a la Apple) that need nothing more than a clean and easy-to-use website for their state to help would-be travelers find things to do and see or places to stay. Sure, no amount of TV commercial spending is needed to get someone to plan a trip to Hawaii! But smaller and less-traveled-to states like Minnesota need the extra marketing spend. For example, 2009 gave the “Twin Cities” state the new tagline (though I don’t think this is the best way they could have written it), “There’s no substitute for a great Minnesota vacation.” In addition, Minnesota tourism promoted ads on television, in popular magazines, and in local newspapers.\n\nIf you have visited the following states, or call any your home—do you agree with the way they are advertised? Or do you, like me, just enjoy a good state branding?\n\n[caption id=\"attachment_1678\" align=\"alignnone\" width=\"432\" caption=\"California - Click on the image above to see the video\"]<a href=\"http://www.youtube.com/watch?v=eIs7-K_5EVs&amp;feature=related\" target=\"_blank\"><img class=\"size-full wp-image-1678       \" title=\"California\" src=\"/wp-content/uploads/2010/10/California.jpg\" alt=\"\" width=\"432\" height=\"522\" /></a>[/caption]\n\n[caption id=\"attachment_1680\" align=\"alignnone\" width=\"432\" caption=\"Texas - Click on the image above to see the video\"]<a href=\"http://www.traveltex.com/multimedia/tv-commercials-multimedia/a-texas-moment\" target=\"_blank\"><img class=\"size-full wp-image-1680 \" title=\"Texas\" src=\"/wp-content/uploads/2010/10/Texas.jpg\" alt=\"\" width=\"432\" height=\"522\" /></a>[/caption]\n\n[caption id=\"attachment_1682\" align=\"alignnone\" width=\"432\" caption=\"Kentucky - Click on the image above to see the video\"]<a href=\"http://www.youtube.com/watch?v=GMggKgCxi1c&amp;feature=related\" target=\"_blank\"><img class=\"size-full wp-image-1682 \" title=\"Kentucky\" src=\"/wp-content/uploads/2010/10/Kentucky.jpg\" alt=\"\" width=\"432\" height=\"522\" /></a>[/caption]\n\n[caption id=\"attachment_1684\" align=\"alignnone\" width=\"432\" caption=\"New York - Click on the image above to see the video\"]<a href=\"http://www.youtube.com/watch?v=Isf-ffqVcFQ&amp;feature=channel\" target=\"_blank\"><img class=\"size-full wp-image-1684 \" title=\"NY\" src=\"/wp-content/uploads/2010/10/NY.jpg\" alt=\"\" width=\"432\" height=\"522\" /></a>[/caption]\n\n[caption id=\"attachment_1686\" align=\"alignnone\" width=\"432\" caption=\"Massachusetts - Click on the image above to see the video\"]<a href=\"http://www.youtube.com/watch?v=GNJqLf0YuWw\" target=\"_blank\"><img class=\"size-full wp-image-1686 \" title=\"Massachusetts\" src=\"/wp-content/uploads/2010/10/Massachusetts.jpg\" alt=\"\" width=\"432\" height=\"522\" /></a>[/caption]\n\n[caption id=\"attachment_1688\" align=\"alignnone\" width=\"432\" caption=\"Utah - Click on the image above to see the video\"]<a href=\"http://www.youtube.com/watch?v=6QHF4NTqlgk&amp;NR=1\" target=\"_blank\"><img class=\"size-full wp-image-1688 \" title=\"Utah\" src=\"/wp-content/uploads/2010/10/Utah.jpg\" alt=\"\" width=\"432\" height=\"522\" /></a>[/caption]\n\n[caption id=\"attachment_1690\" align=\"alignnone\" width=\"432\" caption=\"Tennessee - Click on the image above to see the video\"]<a href=\"http://www.youtube.com/watch?v=5RGwhBRCFfk\" target=\"_blank\"><img class=\"size-full wp-image-1690 \" title=\"Tennessee\" src=\"/wp-content/uploads/2010/10/Tennessee.jpg\" alt=\"\" width=\"432\" height=\"522\" /></a>[/caption]', 'United Brands of America', '', 'inherit', 'closed', 'closed', '', '856-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 856, 'http://cbx.cappendev.com/856-revision-v1', 0, 'revision', '', 0),
(1415, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\"><img class=\"size-full wp-image-595\" title=\"Sandra_blog_thumb_nb\" src=\"/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Sandra C.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/10/Logo1.jpg\"><img class=\"size-full wp-image-1583\" title=\"Logo\" src=\"/wp-content/uploads/2010/10/Logo1.jpg\" alt=\"\" width=\"345\" height=\"70\" /></a>\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/10/Untitled1.jpg\"><img class=\"size-full wp-image-1585\" title=\"Untitled1\" src=\"/wp-content/uploads/2010/10/Untitled1.jpg\" alt=\"\" width=\"450\" height=\"323\" /></a>\n\nWhat if your social network opened a restaurant? A trendy new eatery called 4Food launched in Manhattan last month, and has gained wide coverage from <a href=\"http://money.cnn.com/2010/09/16/technology/4food/index.htm\">CNN</a>, <a href=\"http://newyork.grubstreet.com/2010/08/4food_slideshow.html\">Grub Street</a> and other publications for its novel approach: including social networking as input to its menu selection.\n\nWith one venue, located at 286 Madison Avenue, the restaurant claims it wants to “function as a community hub” and encourages patrons to build a burger, name it, promote it via Facebook or Twitter; in return they can earn 4Food dollars if people order that burger.\n\nIt’s an interesting concept, so we road-tested it to see what the fuss is about. Admittedly, our road test was only the eating part, since we were not yet registered and much of the site wasn’t yet functional.\n\nAs we entered the restaurant, we were confronted by the concrete construction and brightly lit LCD menus overhead. To the left was a table with stools and an iPad at each seat, so that patrons could order instead of standing in line. However, the online ordering system was not working when we were there in mid-September, so the iPads were being used mainly for fun.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/10/restaurant.jpg\"><img class=\"size-full wp-image-1590\" title=\"restaurant\" src=\"/wp-content/uploads/2010/10/restaurant.jpg\" alt=\"\" width=\"450\" height=\"337\" /></a>\n\nThe overhead menus were “dynamic,” meaning that their flat screens flashed a perpetual slide show of menu items, orders ready and other information. There was a stream of codes on the “order ready” screen that required a guide, so the board caused some confusion.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/10/restaurant2.jpg\"><img class=\"size-full wp-image-1592\" title=\"restaurant2\" src=\"/wp-content/uploads/2010/10/restaurant2.jpg\" alt=\"\" width=\"450\" height=\"338\" /></a>\n\nAnd what about the food? Oh yeah. The restaurant’s other novelty is that the burgers are scooped in the middle, so the hole can be filled with scoops of edamame and sea salt, mac and cheese, or even mofo (shorthand for mofongo, a traditional Latin American mash of sweet plantains, bacon, onion and spices). You can add cheese and condiments to your liking as well.\n\nWe ordered a burger called the Green Giant, which is a veggie burger and a scoop of spinach and pine nuts, plus a side of coconut rice and a white peach rosehip iced tea. When the bill was printed and handed to us, we noticed that for each individual menu item there was a calorie count. To our surprise, the entire meal was almost 800 calories! That feature got the biggest “wow” from our group.\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/10/restaurant-4.jpg\"><img class=\"size-full wp-image-1594\" title=\"restaurant 4\" src=\"/wp-content/uploads/2010/10/restaurant-4.jpg\" alt=\"\" width=\"451\" height=\"336\" /></a>\n\nWatching our intake, however, didn’t turn out to be a problem because we found the Green Giant burger to be flavorless and bland. The coconut rice was sweet, but knowing the calorie count prevented us from having more than two bites (really). Not that we’re weight-obsessed; we just felt like it was too indulgent for a lunchtime meal.\n\nThe website says that “advanced, web-based technologies allow us to make personalized recommendations that meet our guest\'s nutrition and lifestyle goals,” but we found that must only be if you are registered on the website.\n\nWhen we checked out the website, we found that much of it wasn’t functional, with messages like “This feature is coming soon. Really soon. Don\'t hesitate to check back soon,” which was disappointing.\n\nThe restaurant concept, while interesting from a digital marketing perspective, is not off to a strong start. But it is backed by experts such as Ed Winter, Chairman of <a href=\"http://www.omnicomgroup.com/home\">Omnicom\'s</a> \"Brand Activation\" Agency, and <a href=\"http://www.tracylocke.com/\">Tracy Locke</a>, an agency touted as “one of the foremost experts on marketing to young people in the US,” among others, which makes it seem like a marketer’s dream project.\n\nUnfortunately for 4Food, right now it’s about the food, and so far, the food is nothing to tweet the world about.', 'Viral Restaurant: Two Words You Don’t Normally See Together', '', 'inherit', 'closed', 'closed', '', '854-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 854, 'http://cbx.cappendev.com/854-revision-v1', 0, 'revision', '', 0),
(1416, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', '<img class=\"alignnone size-full wp-image-4823\" title=\"Meg_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/08/Meg_web.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<img class=\"alignnone size-full wp-image-4457\" title=\"The_Scream\" src=\"/wp-content/uploads/2012/06/The_Scream.jpg\" alt=\"\" width=\"461\" height=\"309\" />\r\n\r\nA picture is worth a thousand words or, if you are Edvard Munch’s painting, The Scream, 120 million dollars US.\r\n\r\nYowsa!\r\n\r\nWhy IS the value of The Scream so astronomical? What makes it the second most recognizable piece of art, behind the Mona Lisa? Put another way, from what is the value earned? The paint? The canvas? The artist? I would wager it is in the potency of the idea. This argument illustrates that the value of an image can be immeasurable when embodying a cultural moment, one that will never truly be experienced again.\r\n\r\nTo quote the Sotheby’s catalog, “An icon of global visual culture, The Scream is instantly recognizable. Since its creation at the turn of the 20th century, the haunting composition stands as the visual embodiment of modern anxiety and existential dread, referenced by everyone from Andy Warhol to The Simpsons.”\r\n\r\nOnly by reflecting the cultural landscape at the turn of the century in a truthful way did Munch make his work universal, tapping into our collective psyche. An Expressionist, he captured the epitome of the modern condition, conveying the underlying anguish and fear of what was to come. In 1895, the world was changing rapidly, starting the wheels in motion that brought us to today. The writing was on the wall for those who were willing to read it.\r\n\r\nWe at CBX believe in decoding – understanding the MEANING behind an image, what it stands for, what feelings it elicits. Only when we understand that, can we leverage this meaning and be purposeful in our visual choices.\r\n\r\nSo, how best to represent a brand? Word or Image? Deep question, but I think the answer is clear.', 'Visual Currency', '', 'inherit', 'closed', 'closed', '', '921-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 921, 'http://cbx.cappendev.com/921-revision-v1', 0, 'revision', '', 0),
(1417, 1, '2018-09-24 18:49:00', '2018-09-24 18:49:00', 'By David K.\n<em>Waiting for Superman</em>, Davis Guggenheim’s provocative new documentary on the state of American public education, opened in select cities last Friday, contributing to the recent wave of debates from Main Street to K Street on educational reform.\n\nThe Superman metaphor is a fitting one for the neglected students in America\'s fast deteriorating public schools; it captures their longing for rescue from the muck of educational disparity.\n\n<object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"450\" height=\"380\" codebase=\"http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" /><param name=\"allowscriptaccess\" value=\"always\" /><param name=\"src\" value=\"http://www.youtube.com/v/jRHh8a8rOdQ?fs=1&amp;hl=en_US\" /><param name=\"allowfullscreen\" value=\"true\" /><embed type=\"application/x-shockwave-flash\" width=\"450\" height=\"380\" src=\"http://www.youtube.com/v/jRHh8a8rOdQ?fs=1&amp;hl=en_US\" allowscriptaccess=\"always\" allowfullscreen=\"true\"></embed></object>\n\nFor branders, “Superman” will evoke something entirely different—superhero as (super)brand mark, comic-cool, paragon of advertiser’s virtue. After all, is there a more iconic brand ensemble than red cape, French blue body suit, and golden “S?” Color and logo leaping over distressed frontiers like education in a single bound, swaying the tide of public perception faster than a speeding bullet, and raising the banner of generational hope with taglines like “No Child Left Behind” and “Race to the Top” (that’s “NCLB” and “R2T” for aficionados of brand acronyms). Yea to branding and its seductive, zany lure.\n\nBut, when it comes to the hallowed battleground of the classroom, should we confuse Superman as brand mark with Superman as metaphor (or, one better—real life reformers in the flesh?)? Elevate consumption over participation? Favor sales over lesson plans?\n\nI’ll confess my rosy-eyed bias on this one. In education matters big and small, I’d push for an “R” rating: branding restricted. Some issues might be better left unturned for the brander, especially, if teachers like John Keating, students like Akeelah, and friends like Will Hunting and Chuckie are what students need to thrive in the education game (more than a feel-good superhero logo on a lunch box).\n\nIf only it were that simple. The truth is, when I trace my own adventures through American public and private schools, I see “brand” flitting around everywhere:\n<p style=\"padding-left: 30px;\">G.A.T.E, Kumon Math and Suzuki method; Cub Scout, Boy Scout, “private” and “prep;” National Merit, ASB and Varsity Letter<em>; </em>Phi Beta Kappa and Tri Delt …</p>\n<p style=\"padding-left: 30px;\">…eventually landing on the ubiquitous campus sweatshirt, the “branded brand:” Adidas UCLA Bruin, Nike Alabama Crimson Tide, Champion Tennessee Volunteer.</p>\nIn recent times, these once balmy cross-branding ventures among educators, policy makers and big business are getting even more serious—\n\n• There’s Educational Innovation Laboratory (Edlab), launched by Harvard economist Ronald Fryer, which attempts <a href=\"http://www.nytimes.com/2008/09/25/education/25educ.html\">“to infuse education with the data-driven approach that is common in science and business.”</a> Naturally, then, its first experiment was to pay middle-school students in NYC schools $500 a year for excelling in reading and math tests;\n\n• Or how about viewing the college experience as primarily a <a href=\"http://blogs.wsj.com/hire-education/2010/05/18/build-your-brand-then-sell-sell-sell/\">branding expedition</a>?\n\n• Even visionary initiatives like Teach for America, hatched in the late-1980s as a kind of Peace Corps alternative for domestic educators, has succumbed to brand talk; <a href=\"http://www.nytimes.com/2010/07/12/education/12winerip.html\">TFA’s brand today has been labeled as no less than “elite.”</a>\n\nWhether Edlab, Teach for America, or other like-minded initiatives continue to make an impact on education in spite of, and not because of, their brand value remain to be seen. But if they are making a difference, should it matter if brand is propped up front and center?\n\nIf the essential message of films like <em>Waiting for Superman</em> is education as mission, civil right, and equalizer—and, not merely, as passive consumption—then yes, it matters. In this age of brand, the fight for education is a fight for preservation, where students can be free to be students first, learners first, thinkers first, creators first …and consumers, last.\n\nIn his review of <em>Superman</em> for the <em>New York Times</em>, Trip Gabriel writes that it was Guggenheim’s <a href=\"http://www.nytimes.com/2010/09/19/movies/19superman.html\">“swirl of private guilt and public obligation”</a> (Guggenheim sends his kids to private schools) that motivated the filmmaker to turn his eye toward public education. It’s that same swirl that is ours: corporate identity-making twined with public obligation. After all, thanks to kryptonite, even Superman had his limits.', 'Waiting for “Superman”... or Superbrand?', '', 'inherit', 'closed', 'closed', '', '853-revision-v1', '', '', '2018-09-24 18:49:00', '2018-09-24 18:49:00', '', 853, 'http://cbx.cappendev.com/853-revision-v1', 0, 'revision', '', 0);
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(1418, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', '<a href=\"http://cbxblog.com/wp-content/uploads/2010/03/lucienv2.jpg\"><img class=\"size-full wp-image-727\" title=\"lucienv2\" src=\"/wp-content/uploads/2010/03/lucienv2.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Lucien E.\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/06/TideHangers.jpg\"><img class=\"size-full wp-image-995\" title=\"TideHangers\" src=\"/wp-content/uploads/2010/06/TideHangers.jpg\" alt=\"\" width=\"500\" height=\"300\" /></a>\n\nProcter &amp; Gamble.  The very words conjure up an immediate image of well, enormity. Behemoth-ness.\n\nI don’t even think that’s a proper word but if it were, it would be a most appropriate descriptor of the scale of this particular company. P&amp;G has a portfolio of consumer, household and personal care brands that is seemingly without end (the company can boast over <a href=\"http://en.wikipedia.org/wiki/List_of_Procter_%26_Gamble_brands\">20 brands</a> that have sales of over a billion dollars a year, 20!).\n\nYou reading this. I bet there are no less than 5 P&amp;G products within 50 feet of you right now. You have Duracell batteries in your remote. Yeah you do. I know you do. And there isn’t any way you don’t have a P&amp;G product in your laundry room, kitchen or medicine cabinet at this very moment. So when you are that huge. That dominant. No no, that UBIQUITOUS. What do you do to keep your relevance to a customer base that while very global is also becoming more and more savvy and specific in their needs and wants? How do you, a company that’s been in business for nearly 200 YEARS generate some buzz and interest? Knowing how easy it for consumers to now tune out any and all advertising? (P&amp;G is the world’s biggest advertiser by the way, often spending up to 5 BIILLION dollars a year on advertising, according to the most recent AdAge figures.) By smartly and utilizing your reach to cater to people in a much more accessible and therefore convenient way.\n\nRevolutionary? Actually, yes.<!--more-->\n\nThe idea of bypassing the middleman and selling products directly to the consumer is really unheard of for a NON-RETAILER of the magnitude of P&amp;G. Check out the <a href=\"http://www.pgetore.com/\">P&amp;G online store</a>.\n\nNot only does that platform enable the company to offer a plethora of familiar and trusted brands at more than competitive prices (The Tide on the site is a full $3 cheaper than what I can find at my local drug store), but it also substantiates the idea of a planet-sized company being able to give a little something back to their customers, especially in times of (continuing) financial uncertainty and perhaps more importantly, doing it on their terms and in the places where they already are.\n\nImagine being able to order almost all P&amp;G products while waiting on a subway platform or before you board an airplane? It worked spectacularly well for <a href=\"http://www.worldtvpc.com/blog/netflix-online-movies-expansion-continues-iphone-app/\">Netflix</a> and<a href=\"http://www.ilounge.com/index.php/news/comments/freshdirect-app-lets-nyc-users-order-groceries-from-their-iphone/\"> FreshDirect</a>. Why not for P&amp;G?  And why should Unilever or J&amp;J or Kraft not be working around the clock to develop a similar site?\n\nOnce the P&amp;G store concept is fully rolled out – the website only went online about 3 weeks ago – consumers will start to clamor for it. It’s too practical for them not to. I am of course not predicting the early demise of the convenience/supermarket/drugstore, but really feeling pretty good about having another option that reflects my (and I bet millions of other urban/suburban/country dwellers alike) lifestyle.\n\nP&amp;G did not stop there! In addition to the estore, they are also in the early stages of testing and rolling out <a href=\"http://www.tidedrycleaners.com/\">Tide branded brick and mortar laundromats/dry cleaners</a> (Literally. The buildings are literally made out of bricks. All in Kansas so far).\n\nPretty cool right?\n\nNow this, my friends, is an idea that should have been executed a LONG time ago. It makes utter and complete sense to me. Tide dwarfs all other laundry detergents in sales and has for decades running. It is one of the most trusted brands in the country. Not only that, but P&amp;G also has a (pun intended) ‘laundry list’ of laundry and complimentary cleaning brands at their disposal to create a whole universe of spotless whites and vivid colors, of flawless alterations, leather cleaning and I kid you not, wedding dress preservation, all with 24 hour access.\n\nNow that’s effective branding and the kind of simple initiative that can indeed revitalize a 1000lbs gorilla like P&amp;G. I wonder if it would be doable to connect through Kansas to drop off and pick up my laundry now? Hmmm. Food for thought indeed.', 'We’re Not in Kansas Anymore – Are We?', '', 'inherit', 'closed', 'closed', '', '935-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 935, 'http://cbx.cappendev.com/935-revision-v1', 0, 'revision', '', 0),
(1419, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', 'Wearable Coca-Cola you ask? Well, if you are a Gen Xer like me, you know that Coca-Cola was a big fashion trend back in the 1980s. You remember, the oversized rugby shirt with the large Coca-Cola logo on the front? The shirt came in many collectible colors (and yes, we collected them) that we mixed and matched with our Swatch watches and Converse sneakers. Having a bunch of energetic teenagers strut around as walking advertisements was the best promotion that this CPG company could hope for—and it actually lasted for a few years. Way to go Coca-Cola! You had us.\r\nFast forward 25 years: I’m at a shopping mall in São Paulo with my boyfriend’s 16-year-old Brazilian nephew when I found myself inside a Coca-Cola branded store. The store was full of youthful, urban, European-influenced clothes and shoes. A big consumer packaged goods brand has an entire clothing line? Not just a shirt with a logo but rather a popular fashion brand comparable to Aeropostale? I found the merchandise in the store to be a big disconnect from the consumer Coca-Cola beverage brand that I know here in the United States.\r\n\r\nIt made me wonder, would this Coca-Cola fashion line ever see the light of day here? Would the young American consumer market allow a CPG company like Coca-Cola to stretch its brand this far? I could be wrong, but knowing how difficult it is to get the U.S. market to accept a toothpaste brand to branch out to deodorant, I think it’s safe to say a Coca-Cola fashion line wouldn’t survive here.\r\n\r\nNevertheless, we should ask ourselves as marketers if this brand should have a  global, glocal or local brand strategy. We need to go case by case and category by category. Clearly, one strategy doesn’t fit all.', 'Wearable Coca-Cola?', '', 'inherit', 'closed', 'closed', '', '1030-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 1030, 'http://cbx.cappendev.com/1030-revision-v1', 0, 'revision', '', 0),
(1420, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', 'I had a craving the other day for a big, slutty cheeseburger. So like any other red-blooded American, I drove to the nearest McDonald’s. And that’s when it happened:\r\n“Welcome back,” she said.\r\n\r\nNot “welcome” or “good afternoon” or a friendly “hi there!” but —“welcome back.” I placed my order and drove up to the drive-through window and then it happened again:\r\n\r\n“Welcome back.”\r\n\r\nBy this point I am starting to feel pretty special—Sally Field-like on Oscar night (“They like me. They really like me!”)—appreciated, like they really valued my business, and important. They remembered me—how did they know I’d been here before? Yes, I know they were saying this to EVERYBODY. And the odds are way on their side that I have been to McDonald’s before, but it still made me feel good. There was gratitude packed into that phrase.\r\n\r\n“Welcome back” had changed my entire perspective on the experience. It wasn’t a new menu item they’d spent years developing or an innovative sales contraption that more accurately (and speedily) took my order. And no pioneering form of payment (Bitcoin, anyone?) to speak of. It was that simple, two-word greeting. I caught myself chitchatting with the cashier because hey, we’re old buddies. And I had more confidence in the associates because I felt that they actually cared about me as a customer.\r\n\r\nThis is a testament to the power of dissecting and mapping the customer experience—systematically looking at each point of interaction and identifying its role, not just operationally but in terms of what you want to communicate as a brand. For McDonald’s, this wasn’t just a chance to make their customers feel more valued (which they did) but to reinforce what’s special about the brand—the fact that visiting a McDonald’s is one of the few, shared American experiences. I am hard pressed to think of another retailer who could confidently know that they are welcoming “back” every customer who walks through its doors.\r\n\r\nI don’t know if this was the brainchild of a single manager or franchise or if it is a more widespread corporate initiative. In my spectacularly unscientific sampling of McDonald’s (i.e., the McDonald’s franchisees I pass on my way to work) I only experienced it at one location. But the intuition was spot-on. What a difference a little bit of thoughtfulness, a single word, can make.', 'What a Difference a Word Makes', '', 'inherit', 'closed', 'closed', '', '1014-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 1014, 'http://cbx.cappendev.com/1014-revision-v1', 0, 'revision', '', 0),
(1421, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', '<img class=\"alignnone size-full wp-image-4847\" title=\"Brian_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/02/Brian_web.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<img class=\"alignnone size-full wp-image-4020\" title=\"Colbert1\" src=\"/wp-content/uploads/2012/02/Colbert1.jpg\" alt=\"\" width=\"434\" height=\"245\" />\r\n\r\nSince this is an election year and media coverage is everywhere, I’ve been paying particular attention lately to the way that the candidates brand themselves. But more and more, I find myself thinking about the branding savvy of one of those unexpected “candidates”, Mr. Stephen Colbert.\r\n\r\nThere’s something to be learned from everyone. Yes, even a faux-pompous, faux-journalistic pundit like Colbert can impart gems of branding wisdom.\r\n\r\nMaybe you <a href=\"http://on.fb.me/wQaaV5\" target=\"_blank\">love</a> him. Or <a href=\"http://wapo.st/AqzjW4\" target=\"_blank\">hate</a> him. Or think he’s making a <a href=\"http://reut.rs/ABXPK9\" target=\"_blank\">mockery</a> of our political process. Or maybe you’re just being <a href=\"http://wapo.st/AqzjW4\" target=\"_blank\">grumpy</a>.\r\n\r\nUnlike brands that get their priorities mixed up and simply talk about how valuable they are, Colbert has figured out how to make his way into people’s lives in more thoughtful, meaningful ways. And, that, is really our job as a brand agency: to allow people to discover a brand’s value because it of its inherent value, rather than persuading people to connect with brands.\r\n\r\n<img class=\"size-full wp-image-4021 aligncenter\" title=\"Colbert2\" src=\"/wp-content/uploads/2012/02/Colbert2.jpg\" alt=\"\" width=\"432\" height=\"263\" />\r\n\r\nHere some examples of Colbert’s “brand engagement tactics” that are bringing him closer to real people:\r\n\r\n<a href=\"http://on.wsj.com/Ame9N0\" target=\"_blank\">Be Real</a>: Going before the actual Federal Election Committee as a citizen to petition the creation of his Super PAC – for real.\r\n\r\n<img class=\"size-full wp-image-4022 aligncenter\" title=\"Colbert3\" src=\"/wp-content/uploads/2012/02/Colbert3.jpg\" alt=\"\" width=\"434\" height=\"218\" />\r\n\r\n<a href=\"http://wapo.st/zMfEJJ\" target=\"_blank\">Get Involved</a>: Aiming to influence the Ames Straw Poll in Iowa by running ads in support of “Rick Parry with an A for America”\r\n\r\n<img class=\"size-full wp-image-4023 aligncenter\" title=\"Colbert4\" src=\"/wp-content/uploads/2012/02/Colbert4.jpg\" alt=\"\" width=\"434\" height=\"242\" />\r\n\r\n<a href=\"http://lat.ms/xKGzg\" target=\"_blank\">Take a risk</a>: Nearly succeeding in purchasing the naming rights for the South Carolina Republican primary: <strong><em> </em></strong>\r\n<p style=\"text-align: center;\"><strong><em>“The Colbert Super PAC South Carolina Republican Primary.”</em></strong></p>\r\n<p style=\"text-align: left;\"></p>\r\n<a href=\"http://bit.ly/A0dJMX\" target=\"_blank\">Be provocative</a>: Getting people to vote for a candidate that had dropped out of the campaign.\r\n\r\n<img class=\"size-full wp-image-4024 aligncenter\" title=\"Colbert5\" src=\"/wp-content/uploads/2012/02/Colbert5.jpg\" alt=\"\" width=\"427\" height=\"292\" />\r\n\r\nFunny? Crazy? Questionable? These are the wrong questions. Instead, ask yourself if he further deepened the bond he has with his “consumers”, attracted new consumers, demonstrated his brand values in action, and allowed his consumers to participate in the process.\r\n\r\nHere are a few lessons we can learn from Colbert (and impart to our clients):\r\n\r\n- Go beyond the shelf (and expected media tactics) and risk entry into the real world inhabited by actual people.\r\n\r\n- If you say something is in line with your brand’s value, then do it. If not, it’s just air.\r\n\r\n- Involve, engage and invite people to add to your story.\r\n\r\nGood brands live and die by their actions. And nobody in the media world does this better than Stephen Colbert.<!--more-->', 'What Can Brands Learn From Stephen Colbert?', '', 'inherit', 'closed', 'closed', '', '910-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 910, 'http://cbx.cappendev.com/910-revision-v1', 0, 'revision', '', 0),
(1422, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', 'Before a wrestling match, I once told my younger boy – who was 5 at the time – that his opponent said he was going to take his toys from him. I’m pretty sure that’s the worst thing I’ve ever done in my life and I immediately decided that wasn\'t how I would coach him in the future.\nI’m one of the head coaches for our town’s youth wresting program, which includes kids in kindergarten through 5th grade. I also coach youth soccer and have coached tee ball as well. Keep in mind, I\'ve never played baseball before but I\'m pretty sure I could coach archery at the kindergarten level. I think back to one of the greatest sports movies of all time, Hoosiers, a movie that actually focused on the coach instead of the players. That coach knew how to get his team to perform beyond their means. What an amazing thing! You see, coaching isn\'t about a coach\'s physical skill, but about the motivation he provides his team.\n\nI\'ve realized that when I started coaching kids, I became a better creative leader at work. A better coach = a better motivator. I\'d like to share with you three rules I\'ve learned from coaching kids that have helped me coach creative teams.\n</br>\n<strong>1. Motivation is Personal</strong><a href=\"http://www.cbx.com/wp-content/uploads/2013/10/1-Bill.jpg\"><img class=\"wp-image-7060 alignright\" style=\"margin-left: -2px; margin-bottom: -3px;\" title=\"1 Bill\" src=\"http://www.cbx.com/wp-content/uploads/2013/10/1-Bill.jpg\" alt=\"\" width=\"269\" height=\"202\" /></a>\n\nI often tell kids and parents that are thinking of signing up for wrestling, \"If you wrestle tough at home, you get in trouble. If you wrestle tough at matches, people clap for you!\" That usually widens some eyes.\n\nWhen I think of great coaches, I think of great motivators. Phil Jackson and Bill Parcells, both temporarily retired, had two very different styles, but were both great motivators. Phil, they called \"The Zen Master\" because he prepared his players but at game time sat back, didn\'t yell or scream and trusted that his players would work through the tough stretches. Bill Parcells on the other hand was a screamer and made sure everyone on the team knew he was in charge. What both coaches had in common is that they knew how to adjust their style. Bill would go easy on Terrell Owens because he was a superstar that usually delivered and Phil knew if he didn\'t occasionally bark at Kobe Bryant, he (Phil) would get walked on. They knew that each player needed to be motivated in a different way because motivation is personal.\n\n<img class=\"alignleft size-full wp-image-7063\" style=\"margin-bottom: -3px;\" title=\"phil jackson\" src=\"http://www.cbx.com/wp-content/uploads/2013/10/phil-jackson1.jpg\" alt=\"\" width=\"331\" height=\"187\" />I often talk about design teams like sports teams. There are home run hitters who also strike out, workhorse running backs, pinch hitters, and every other cliché position of which you can think. Everyone needs to be motivated differently. Some creatives need to be told how brilliant they are. \"This is the perfect project for you! You\'re so good at that stuff, you\'ll nail this!\"\n\nSome creatives need to see that you doubt them. \"Hey, this is a tough one. Tough client and I need to know you can handle this on your own.\"\n\nSome even need to be reprimanded. \"Guys, I\'m disappointed. What the hell? This is a big opportunity.\"\n\nUnderstanding which person needs what motivation is the key. It\'s not always easy to figure out and it takes commitment to getting to know your creative team beyond skillset.\n</br>\n<strong>2. Know When to Talk</strong>\n\nWhen you are in a huddle with ten 6-year-olds, you can have 100% control or 0% control. I\'ve found that there is really not a lot of middle ground.\n\nI\'ve always considered myself a bit socially awkward. I\'m not a Type A personality and will never be the first or loudest one talking at a party or dinner table. In what I am proficient, though, and at which I think I am better than anyone, is knowing when I should be the one talking, or when I need to be the one talking. For example, when I\'m in the huddle with the ten 6-year-olds, I need to be the one talking. No hesitation and with complete confidence, strength of voice, and assurance. I will have the game plan and the answers, 110% of the time because, if I don\'t, I\'ll lose them.\n\nThink of that situation at work – in a war room with a creative team that needs guidance, people who need a game plan, and a confident voice. Maybe the project isn\'t going well or there are conflicting opinions in the room. You may be the most senior person or just the one with the most expertise. If no one is speaking or knows what to do next, everyone is looking at you for resolution, the entire group is off track, and there is conflict, then you should be the one talking. You need to be the one talking. You need to be the one motivating.\n</br>\n<strong>3. Sometimes, There is No \"Why?\"</strong>\n\nKids are inquisitive. There\'s always one player who has his hand up the entire time I\'m talking. Kids also like to get you into talking traps where they respond to every answer with another question:\n\n<em>Kid:</em> \"Why does it rain?\"\n\n<em>Adult:</em> \"Because the clouds are full.\"\n\n<em>Kid:</em> \"Why are the clouds full?\"\n\n<em>Adult:</em> \"Because water evaporates.\"\n\n<em>Kid:</em> \"Why does water evaporate?\" … And on and on and on.\n\nWhat I learned from my neighbor, Bill, a Division 1 football player in his younger days, was that sometimes, there is no \"why.\" Sometimes, time is of the essence and the whole team just needs to listen, follow directions, and trust that I have a plan. There are also times in the workplace when the talking, theory, and brainstorming need to end and people need marching orders and to follow the plan to get work out the door:\n\n<em>Coach:</em> \"When you cross midfield, pass the ball to Jack.\"\n\n<em>Player:</em> \"Why do I have to pass the ball?\"\n\n<em>Coach:</em> \"Because Jack is always open.\"\n\n<em>Player:</em> \"Why is Jack open?\"\n\n<em>Coach:</em> \"There is no Why. Pass the ball.\"\n\nThe same applies in creative assignments:\n\n<em>Manager:</em> \"It\'s late and this needs to go out the door. Make it blue. Change the order and get rid of that one.\"\n\n<em>Employee:</em> \"Why?\"\n\n<em>Manager:</em> \"There is no ‘why.’\"\n\n<img class=\"size-full wp-image-7061 alignleft\" title=\"David Blog3\" src=\"http://www.cbx.com/wp-content/uploads/2013/10/David-Blog3.jpg\" alt=\"\" width=\"569\" height=\"320\" />Sports teams, management teams, creative teams … they\'re all so similar: A group of talents coming together, each with their own personality, agenda, and skillset. Understanding what makes people tick and how to motivate them is the most important thing I\'ve discovered about coaching. Not all people realize that managing and coaching isn\'t about them, but about the players, the doers, and the creative-types.\n\n\"If you put your effort and concentration into playing to your potential, to be the best that you can be, I don\'t care what the scoreboard says at the end of the game, in my book, we\'re going to be winners.\" - Coach Norman Dale', 'What Coaching Taught Me About Coaching', '', 'inherit', 'closed', 'closed', '', '999-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 999, 'http://cbx.cappendev.com/999-revision-v1', 0, 'revision', '', 0),
(1423, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', 'Designing a compelling coffee program or retail coffee experience, you need to take into account the entire consumer journey. Everything from need state (Hmmm, I\'m getting tired, maybe I should go somewhere to get some coffee) to decision making (Hmmm, where should I go?) to consuming (Hey, this is good coffee) and connecting (I like those folks at Irving Farms). Depending on how you analyze the journey, there could be dozens of touchpoints along the way that each need to be carefully planned. To illustrate this, let\'s look at one of them.\nWe\'ll focus on something simple. The cup. A coffee cup can be an important tool and appears at a few points along a consumer journey map. Seeing someone with a cup on the street. Seeing the cups stacked in the store. Holding the cup and drinking the coffee, which may even involve reading the cup.\n\nDoes a cup design affect the consumer\'s coffee experience? Of course it does. A coffee cup is an interesting thing. It\'s a package but you don\'t buy it while it\'s on the shelf. It doesn’t need to compete on shelf with other coffee cups. It\'s a purchase reinforcement. It’s like when you buy Eleni\'s cookies online. It\'s the cookies you\'re buying but when you get that box, that incredible box, it reinforces the quality, the taste and the specialness of those cookies. Cups can also feel special, like when you hold a well-designed, double-insulated paper cup where the sleeve is attached and goes from top to bottom. Cups can also communicate. Often there are stories of heritage or origin on the cups. If you\'re sitting for 20 minutes with a cup, chances are you may read what\'s there. Coffee cups can also be status symbols, much like carrying around a Green LOVE juice from Organic Avenue.\n\nYou would think that coffee cups need to show taste appeal and therefore display dark and warm colors, but companies are doing very different things with coffee cups. They can be brand focused, story focused, coffee focused. Coffee cup design should in some way come back to brand strategy but also take consumer journey into account.\n\nSo what color is coffee? Well it\'s brown I guess but not all retailers are following along. I would say coffee definitely isn\'t white but look at Starbucks. They really stand for coffee and they are also a badge brand. People are proud of their Starbucks so they can get away with a logo on a plain white cup. Dunkin is actually missing an opportunity while doing the same thing. An opportunity exists for all brands to deliver an emotional benefit through these coffee cups. Dunkin is wrong for just putting a logo on a cup. It\'s not enough to identify with. Dunkin has rabidly loyal followers but they aren\'t a badge brand. They should be taking advantage of how many impressions they get from their cups and using them thoughtfully. People drink coffee every day and they need a daily affirmation of who we are and who they want to be. Why can\'t a coffee cup deliver that?\n\nHere is a look at some coffee cups that cover a range of strategies. Drink up!\n\n<img class=\"alignleft  wp-image-6618\" title=\"DavidW Blog2\" src=\"http://www.cbx.com/wp-content/uploads/2013/07/DavidW-Blog2-384x1024.jpg\" alt=\"\" width=\"617\" height=\"1644\" />', 'What Color is Coffee?', '', 'inherit', 'closed', 'closed', '', '994-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 994, 'http://cbx.cappendev.com/994-revision-v1', 0, 'revision', '', 0),
(1424, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', '<strong><a href=\"http://www.cbx.com/blog/what-next-2016-predictions-for-naming-and-writing/\" target=\"_blank\">Last week in our series of 2016 predictions, we took a look at coming trends in technology naming.</a> This week, we’re turning our attention to B2B brands—and how they’re using verbal strategies to tell more human stories about who they are and what they do.</strong>\r\nBack in the day—when shoulder pads abounded and greed was good—the default personality for B2B brands was “big and powerful.” They had functional, impersonal, proudly corporate names like IBM, SAP, Qualcomm. The names—inscrutable acronyms and jargon to the Average Joe—were empty vessels that didn’t mean anything. They did their job, insinuating oversize presence and boundless reach. But they didn’t say anything about what the brands stood for.\r\n\r\nThese days, every brand—whether B2B or B2C—needs to have meaning, a reason to exist. Big and powerful, intimidating and impersonal—these are not the kinds of brands that businesses want to work with anymore, that consumers want to buy. In a landscape of more personal, more human, more local and transparent and approachable brands, B2B brands have needed to adopt new strategies. Using the same tools as B2C brands, B2Bs are starting to communicate what they stand for. Here are a few examples of brands that are already doing this, and the verbal tools they’re using to do it.\r\n\r\n<strong>The tagline tells the story</strong>\r\nBrands with acronymic names are taking advantage of what once might have been considered a meaningless empty vessel—a string of random letters, leftovers of legacies or mergers—and turning it into the beginning of their story. <a href=\"http://www.dhigroupinc.com/home-page/default.aspx\" target=\"_blank\">DHI</a>, for example, wanted to keep the equity built into its name. But it had a new strategy, a new brand meaning, that had to be conveyed. A tagline—“Delivering Hire Insights”—gave fresh meaning to its name, and introduced a new story for the brand. Similarly, <a href=\"https://solvers.ups.com\" target=\"_blank\">UPS</a> recently evolved from its “Logistics” campaign, debuting its “United Problem Solvers” tagline.\r\n\r\n<strong>Giving your brand a voice</strong>\r\nWhen it comes to B2B brands using voice to communicate who they are, there’s no cheekier money than <a href=\"http://mailchimp.com/\" target=\"_blank\">Mailchimp</a>. The email marketing brand sets itself apart with a fun, friendly, human voice that’s unexpected (for now) in its space. Newer B2B brands in general have used voice to good effect to bring a more human element to what that they do. <a href=\"https://squareup.com/\" target=\"_blank\">Square</a> uses a voice that’s simple and approachable and almost poetic—making credit card processing more exciting than ever. <a href=\"https://twitter.com/SlackHQ?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\">Slack</a>—the real-time messaging tool—uses exactly the kind of conversational voice on its Twitter account that you’d expect to see scrolling down its IM windows in offices across the country.\r\n\r\n<strong>Send your message through social media</strong>\r\nOver the years, <a href=\"http://www.ge.com/\" target=\"_blank\">GE</a> has mitigated its corporate conglomerate ethos through thoughtful and inspiring messaging built around its “Imagination at work” tagline. It continues to engage and educate through media like <a href=\"https://www.facebook.com/GE/\" target=\"_blank\">Facebook</a>, where it posts about innovation and technology—creating meaning for its brand by helping others become more curious about life and science. <a href=\"https://www.instagram.com/zendesk/?hl=en\" target=\"_blank\">Zendesk</a>, a customer service platform, showcases its work culture through quirky posts of its employees on Instagram. And what better way to promote your dedication as a customer service platform than by celebrating the people behind it?\r\n\r\nAs more B2B brands are built or evolve in the coming year(s), we’ll see them become more expressive, trying to connect more to the people who work with them, as well as those who are their ultimate end-users. Because when brands have meaning and a story to tell, we’re more likely to listen.\r\n\r\nPhoto courtesy of <a href=\"http://juliechristiephotography.co.uk/which-beginner-dslr-should-i-buy-this/\" target=\"_blank\">Julie Christie Photography</a>\r\n\r\n&nbsp;', 'What Does Your Business Stand For?', '', 'inherit', 'closed', 'closed', '', '1057-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 1057, 'http://cbx.cappendev.com/1057-revision-v1', 0, 'revision', '', 0),
(1425, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', '<strong>In our <a href=\"http://www.cbx.com/blog/whats-that-name/\" target=\"_blank\">last post</a>, we looked back on naming and verbal trends for 2015. Now it’s time to look forward. In this first piece of a series of four blog posts, we share our predictions for what naming and verbal trends we can expect to see more of in 2016.</strong>\r\nIn this edition, technophile meets word-nerd. This is where CBX Verbal Strategy experts track the latest, most advanced, I-can’t-live-without-it devices and technologies unveiled by industry insiders in the New Year. We are excited and inspired by these cooler than cool innovations, and we are decoding their names to find out what’s hot in technology naming trends this year. Here is what we’ve seen, and what we would love to see going forward.\r\n\r\n<strong>Super. Human. Technology: Show Your Human Side</strong>\r\nMove along Big Data, Artificial Intelligence (AI) is the hottest topic this year. AI is the graceful technology that gives computer systems human-like capabilities such as visual as speech recognition. AI is fast-moving into the mainstream and our everyday experiences, which we see reflected in the names. Say hi to some friendly new faces in AI: <a href=\"http://www.amazon.com/Amazon-SK705DI-Echo/dp/B00X4WHP5E\" target=\"_blank\">Amazon’s virtual assistant Alexa</a>, <a href=\"http://arlo.com/en-us/landing/Arlo-Q-by-Netgear.aspx?cid=PSarlogoogleps11.16AW-ArloQ&amp;gclid=CIresf35_MoCFQYIaQodKwkFiA\" target=\"_blank\">Arlo Q</a> the connected home camera, and <a href=\"https://www.lily.camera/\" target=\"_blank\">Lily the drone</a>. So cute. These have nothing to do with the intimidating robot-sounding names science fiction scared us with (e.g., C-3PO, R2D2, Tron, HAL 9000. Even Rocky IV had a SICO robot). These are ordinary, approachable, human names that are less about the artificial, and more about intellectual and emotional role these machines are already playing in our lives. Even Mark Zuckerberg says <a href=\"https://www.facebook.com/zuck/posts/10102577175875681\" target=\"_blank\">the AI he’s building for his home</a> (and eventually for Facebook) is “like Jarvis in Iron Man”. Hey Mark, if you need a name, we can help (<a href=\"https://www.facebook.com/CBXbranding/\" target=\"_blank\">we’re on Facebook</a>!).\r\n\r\n<strong> Worlds Apart: Don’t Scare Us Away</strong>\r\nHere is the reaction you’ll probably have the first time you experience Virtual Reality (VR): “oh my god, the future is here.” Bonus effect: “oh my god, this is only the beginning.” VR is about opposites: real and virtual, present and future, here and there, prelude and progress. Names created for the newest VR devices evoke these dichotomies. Oculus Rift keeps the perception of the real and virtual worlds apart. <a href=\"https://www.htcvive.com/us/\" target=\"_blank\">HTC’s Vive Pre</a> plays with the notion of time, it says “stay with us, you’re just about to really live it.” To be honest, we would love to see more engaging names that make the category feel less scary. <a href=\"http://www.magicleap.com/#/home\" target=\"_blank\">Magic Leap</a>, a great example, one of the most advanced startups in Augmented Reality and 3D imagery, has a name that feels fun and inviting. It’s about meaningful connections and exciting experiences. Isn’t that what technology is all about?\r\n\r\n<strong>Man &gt; Machine: Put People First</strong>\r\nThe machines might always become more powerful and more intelligent; we found a lot of names that give the power back to consumers by focusing on end benefits. Some brands (e.g., <a href=\"http://www.kiamedia.com/us/en/media/pressreleases/11004/kia-motors-introduces-new-drive-wise-sub-brand-for-autonomous-driving-technologies\" target=\"_blank\">Kia Drive Wise</a>, <a href=\"http://getcleverpet.com/\" target=\"_blank\">CleverPet</a>, <a href=\"http://www.samsung.com/us/explore/family-hub-refrigerator/\" target=\"_blank\">Samsung Family Hub Fridge</a>) choose clarity over creativity with a descriptive approach to help consumers understand what these innovations will do for them. Other brands (e.g., <a href=\"https://www.temptraq.com/\" target=\"_blank\">TempTraq</a>, <a href=\"https://www.freeflyvr.com/\" target=\"_blank\">Freefly VR</a>) get a little more creative and suggestive, keeping up with the excitement for great innovations by creating ownable meaning around emotional benefits. Cutting-edge technology doesn’t mean the benefit shouldn’t be clearly communicated. In such a crowded and prolific environment, sometimes it’s nice to find simple, clear descriptions.\r\n\r\n<strong>2006 Called, They Want Their Names Back: Move on and Have Fun</strong>\r\nCome on, it’s 2016. Nobody wants to see names with over-used category markers like “e”, “i\", or “smart” anymore. They have long become obsolete and fall short in communicating what’s really innovative and differentiating. After all, isn’t everything supposed to be smart now? The <a href=\"http://daqri.com/home/product/daqri-smart-helmet/\" target=\"_blank\">Daqri Smart Helmet</a> is described as “the most powerful augmented reality device on the market.” The name, however, doesn’t help explain what it actually means. Similarly, <a href=\"http://www.wired.com/2016/01/zeiss-smart-glasses/\" target=\"_blank\">Zeiss Smart Lenses</a> (a Google Glass challenger) offers seamless technology and stylish glasses that you can wear without looking like a dork – a unique point of differentiation that could have influenced the name. Volkswagen’s long-distance electric car has a great story to tell about emotional connection, but the name they chose, <a href=\"http://www.cnet.com/roadshow/auto/volkswagen-budd-e/\" target=\"_blank\">BUDD-e</a>, is a little disappointing. A name can only say so much – but the name that you choose is the springboard for a great story to tell. So don’t be scared to break out of the usual industrial language with unexpected and metaphorical names. How fun and disruptive do <a href=\"http://blog.parrot.com/2016/01/04/ces-2016-new-drone-parrot-disco-prototype/\" target=\"_blank\">Disco, Parrot’s new drone</a>, and <a href=\"https://www.getkuna.com/toucan/\" target=\"_blank\">Toucan, Kuna’s latest security camera</a>, sound? Very. And we want more of that. Everything is as possible with naming as it is with technology.\r\n\r\nIf technology is about connecting people and creating seamless experiences for a better and easier life, names should live up to that. An approachable tone will get you closer to consumers; a unique yet simple construct will spark interest; and a differentiating message will make your innovation stand out.\r\n\r\nPhoto courtesy of <a href=\"http://www.newstatesman.com/science-tech/technology/2016/01/best-ces-2016-annual-why-product-tech-show\" target=\"_blank\">New Statesman</a>.\r\n\r\n&nbsp;', 'What Next? 2016 Predictions for Naming and Writing', '', 'inherit', 'closed', 'closed', '', '1056-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 1056, 'http://cbx.cappendev.com/1056-revision-v1', 0, 'revision', '', 0),
(1426, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', '<img class=\"alignnone  wp-image-4821\" title=\"Andrew_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/09/Andrew_web2.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<img class=\"alignnone size-full wp-image-4644\" title=\"1805585_com_americangi\" src=\"/wp-content/uploads/2012/09/1805585_com_americangi.jpg\" alt=\"\" width=\"451\" height=\"300\" />\r\n\r\nRecently, my five-year-old daughter dragged our family to the American Girl doll store.\r\n\r\nFor those of you who don’t know, the American Girl brand sells traditional dolls , and creates detailed, historical backstories that bring their character to life. Each doll is given a realistic set of circumstances that she faces along with a larger biography that includes the historical period and geographic location in which she lives. In addition, each American Girl doll reflects a distinct personality and carries a specific belief system that guides her through her world.\r\n\r\nWhat makes American Girl so successful is its creation and promotion of modern day mythology, where characters serve as role models and embody narratives that teach real lessons and immerse their audience of young girls in a very deep experience from a tender age. And what\'s most impressive about the American Girl brand is that they treat their young customers with the utmost respect. They don\'t hide the difficulties or pains of real life. More than just wanting a dream house or a convertible, these characters have real issues to deal with, whether it be living through the Depression or being an African-American child during the Civil War.\r\n\r\nThe worlds created for and by these characters are absorbing, with enough depth and detail to engross child and parent. The characters act as protagonists to shepherd the audience through a realistic and sometimes scary but exciting world. Each American Girl is a safe guide that allows these young consumers like my daughter to experience and navigate a world where there are problems to be confronted and overcome.\r\n\r\nMarketers should take note of American Girl’s success: Your future customers will be much more demanding in terms of brand storytelling. While some brands of today can get by or even succeed by focusing on taste, provenance or ingredients, future audiences will need to be engaged with the character of the\r\n\r\nbrand. The choices consumers make will be increasingly more intertwined with the choices that brands make when bringing their products to market.\r\n\r\nThe toys of today are not just playthings but tools to train our youth on how to become consumers. Their interactions with brands teach lessons that will last a lifetime. And if American Girl can teach us anything, it’s that companies in the future will be judged not by the color of their packaging but the content of their character.\r\n\r\n<img class=\"alignnone size-thumbnail wp-image-4647\" style=\"margin: 3px 3px;\" title=\"Books about Rebeccah\" src=\"/wp-content/uploads/2012/09/Books-about-Rebeccah-150x150.jpg\" alt=\"\" width=\"200\" height=\"200\" /><img class=\"alignnone size-thumbnail wp-image-4650\" style=\"margin: 3px;\" title=\"Lilah\" src=\"/wp-content/uploads/2012/09/Lilah-150x150.jpg\" alt=\"\" width=\"200\" height=\"200\" /><img class=\"alignnone size-thumbnail wp-image-4649\" style=\"margin: 3px;\" title=\"Family Tree\" src=\"/wp-content/uploads/2012/09/Family-Tree-150x150.jpg\" alt=\"\" width=\"200\" height=\"200\" /><img class=\"alignnone size-thumbnail wp-image-4651\" style=\"margin: 3px;\" title=\"Rebeccah\" src=\"/wp-content/uploads/2012/09/Rebeccah-150x150.jpg\" alt=\"\" width=\"200\" height=\"200\" />\r\n\r\n&nbsp;', 'What We Can Learn From Playing With Dolls', '', 'inherit', 'closed', 'closed', '', '944-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 944, 'http://cbx.cappendev.com/944-revision-v1', 0, 'revision', '', 0),
(1427, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', '<p style=\"text-align: left;\"><img class=\"alignnone  wp-image-4838\" title=\"Eliza_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/04/Eliza_web.jpg\" alt=\"\" width=\"60\" height=\"60\" /></p><img class=\"alignnone size-full wp-image-4291\" title=\"Heart-stethoscope\" src=\"/wp-content/uploads/2012/04/Heart-stethoscope.jpg\" alt=\"\" width=\"490\" height=\"245\" />\r\n\r\nMy whole life I’ve been a spaz—so naturally, I’ve wound up in a few too many emergency rooms. After a recent stint waiting three hours for what was ultimately a positive prognosis (thankfully), I began thinking about the hospital experience from a branding perspective. Have you ever heard people casually talk about hospitals in their everyday conversations? If so, has it been positive? In my experience, the answer is no.\r\n\r\nSo are we then to assume that hospitals don’t care about branding? No; in fact, hospitals are now paying more attention to the way they brand themselves than ever before. Lately, this has most noticeably played out in the naming process, which is perhaps the most visible and immediate way for them to change brand perception.\r\n\r\nTake <a href=\"http://www.browardhealth.org/bgmc/\" target=\"_blank\">Broward General</a> Medical Center, the country’s oldest hospital, for example. Now encompassing more than 30 facilities, Broward General is hoping to change its image as a public hospital by honoring brand over history and changing its name to ‘<a href=\"http://www.miamiherald.com/2012/04/09/2739387/hospitals-to-become-broward-health.html\" target=\"_blank\">Broward Health Medical Center</a>.’ By losing “General” in the name, they intend to downplay the perception that Broward General is a public hospital. They also plan to do away with the “medical center” descriptor in three of their other public hospitals. Basically, they’re striving to expand their reach by broadening the name, while leveraging the Broward equity across multiple facilities.\r\n\r\nUnfortunately for Broward General (or Broward Health), it appears that not everyone in the Broward camp is on the same page. David Pietro, a hospital commissioner, recently announced, “I have a real problem with this. So do many of the doctors.” His concern stems from the familiarity the “General” name has with its community.  Moreover, Dr. Carrie E. Greenspan, an obstetrics and gynecology doctor said, “Members of the community, particularly if they are new to the area, will not understand what ‘Broward Health - Coral Springs’ means. It could be a clinic, a medical office building, a laboratory, a diagnostic facility.”\r\n\r\nWhile branding decisions can’t accommodate everyone, this staff reaction doesn’t bode well for the long-term success of the name. Contention so early suggests it will only be an uphill battle from here – and for a rebrand to be successful, every associate needs to be a brand ambassador.\r\n\r\nBut Broward staff members should consider themselves lucky, as some other hospitals are making even bolder naming changes. These include ‘Central DuPage Hospital’ and ‘Delnor Health System,’ which are uniting to become ‘Cadence Health’;  ‘Catholic Healthcare West’ changing its name to ‘Dignity Health,’ and ‘Provena Health’ and ‘Resurrection Health Care’ combining to become ‘Present Health.’ But one look at top hospitals like The Mayo Clinic and Memorial-Sloane Kettering make it clear that a name alone cannot reposition a hospital’s brand.\r\n\r\nNike wouldn’t be ‘Nike’ without equating athletics to life and life to athletics. Apple wouldn’t be Apple without making innovation accessible for all people. In other words, name brands can’t exist without a strong positioning and a consistent culture across all touchpoints. So, the bigger question when it comes to hospital branding is, “How can a hospital who’s associated with disease, fear, and frustration align itself with joy, warmth, and comfort?” I’m not sure going from “General” to “Health” is going to do that heavy lifting…but at least it’s a start.', 'What\'s In A Name: Hospital Edition', '', 'inherit', 'closed', 'closed', '', '916-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 916, 'http://cbx.cappendev.com/916-revision-v1', 0, 'revision', '', 0);
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(1428, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', '<em><a href=\"../wp-content/uploads/2011/06/JenniferDaniels.jpg\"><img title=\"JenniferDaniels\" src=\"../wp-content/uploads/2011/06/JenniferDaniels.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> </em>\r\n&nbsp;\r\n\r\nI can’t believe it––I’m losing my maiden name in a month. I’m about to get married and have decided to take the family name of my soon-to-be husband (“Curulli” – not as easily pronounced nor as easily spelled as a coworker recently reminded me). Names and naming have always intrigued me but with my nuptials on the horizon, I’ve begun to think about them even more.\r\n\r\n&nbsp;\r\n\r\nAs someone who loves to name everything that comes into her home – pet fish, plants, even furniture – I’ve always loved learning about the ideas behind stories and the stories behind names as they relate not only to the branding of products and businesses, but people. Names become the first “introduction” to people before you meet them. “Beatrice,” for example, conjures up a different persona than say “Brandy.” I’m amazed by what parents name their children because of this. They may or may not be giving their offspring a certain predisposition to act a certain way or go into a certain field, solely based on the name they choose: Would they become the person they are without their name? Did their name determine their calling in life?\r\n\r\n&nbsp;\r\n\r\nThe following examples are of surnames that make me wonder if I will morph into whatever a “Curulli” is.\r\n\r\n&nbsp;\r\n\r\n[UPDATE: Just googled it; it has no meaning beyond its Italian origins that I could find, which leaves me to remain the “Daniels” that I have always known and been.]\r\n\r\n&nbsp;\r\n\r\nWe will never know if names make the people but here are some examples of those that exemplify what I have been talking about, what scientists call “<a href=\"http://en.wikipedia.org/wiki/Nominative_determinism\">nominative determinism</a>.”\r\n\r\n&nbsp;\r\n\r\n<span style=\"text-decoration: line-through;\"> </span>\r\n\r\n&nbsp;\r\n\r\n<strong>Usain Bolt</strong>\r\n\r\n<em>Olympian and reigning world record holder in the 100 meters and 200 meters</em>\r\n\r\n<strong><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/usain-bolt-m.jpg\"><img class=\"size-thumbnail wp-image-3354 aligncenter\" title=\"usain-bolt-m\" src=\"/wp-content/uploads/2011/07/usain-bolt-m-150x150.jpg\" alt=\"\" width=\"270\" height=\"270\" /></a>\r\n</strong>\r\n\r\n<strong> </strong>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n\r\n<strong>Larry Speakes</strong><em> </em>\r\n\r\n<em>Former acting spokesman for the White House under President Ronald Reagan</em>\r\n\r\n<strong><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/Larry.png\"><img class=\"size-thumbnail wp-image-3345 aligncenter\" title=\"Larry\" src=\"/wp-content/uploads/2011/07/Larry-150x150.png\" alt=\"\" width=\"270\" height=\"270\" /></a>\r\n</strong>\r\n\r\n<em> </em>\r\n\r\n<em>\r\n</em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<strong>Chris Moneymaker</strong><em> </em>\r\n\r\n<em>Professional poker player and world champion</em>\r\n\r\n<strong><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/chris.png\"><img class=\"size-thumbnail wp-image-3346 aligncenter\" title=\"chris\" src=\"/wp-content/uploads/2011/07/chris-150x150.png\" alt=\"\" width=\"270\" height=\"270\" /></a>\r\n</strong>\r\n\r\n<em> </em>\r\n\r\n<em>\r\n</em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<strong>Margaret Spellings</strong><em> </em>\r\n\r\n<em>Secretary of Education under President George W. Bush</em>\r\n\r\n<strong><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/Margaret.png\"><img class=\"size-thumbnail wp-image-3347 aligncenter\" title=\"Margaret\" src=\"/wp-content/uploads/2011/07/Margaret-150x150.png\" alt=\"\" width=\"270\" height=\"270\" /></a>\r\n</strong>\r\n\r\n<em> </em>\r\n\r\n<em>\r\n</em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<strong>Dallas Raines</strong>\r\n\r\n<em>Chief Meteorologist at station ABC7 in Los Angeles who’s also earned many accolades for his work</em>\r\n\r\n<strong><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/Untitled.png\"><img class=\"size-thumbnail wp-image-3348 aligncenter\" title=\"Untitled\" src=\"/wp-content/uploads/2011/07/Untitled-150x150.png\" alt=\"\" width=\"270\" height=\"270\" /></a>\r\n</strong>\r\n\r\n&nbsp;\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<strong>Robert Gates</strong><strong>\r\n</strong>\r\n\r\n<em>Former Secretary of Defense under former President George W. Bush and President Barack Obama</em>\r\n\r\n<strong><a href=\"http://cbxblog.com/wp-content/uploads/2011/07/Robert.png\"><img class=\"size-thumbnail wp-image-3349 aligncenter\" title=\"Robert\" src=\"/wp-content/uploads/2011/07/Robert-150x150.png\" alt=\"\" width=\"270\" height=\"270\" /></a></strong>\r\n\r\n<em>\r\n</em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n<em> </em>\r\n\r\n&nbsp;\r\n\r\n&nbsp;', 'What’s In a Name?', '', 'inherit', 'closed', 'closed', '', '889-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 889, 'http://cbx.cappendev.com/889-revision-v1', 0, 'revision', '', 0),
(1429, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', '<p class=\"p1\">Last week, <a href=\"https://www.bloomberg.com/news/articles/2017-10-11/coach-changes-name-to-tapestry-in-bid-to-become-house-of-brands\" target=\"_blank\" rel=\"noopener\">it was announced the company known as Coach Inc, would be re-named Tapestry, Inc.</a> There is a distinction to be made – Coach (as its often referred to by its many fans) is the namesake fashion and accessories brand line and Coach Inc is the namesake “holding” company that actually owns Coach along with other brands including Kate Spade and Stuart Weitzman. Confusing? Probably why the name change.</p><p class=\"p1\">Tapestry’s CEO, Victor Luis stated the name change was intended to signal the company was a multi-brand entity that owned many unique brands and that no sole brand should be singled out. It is a move that mimics many of the European fashion conglomerates such as LVMH, Kering and Richmont, which are all holding companies that own multiple luxury brands. Tapestry’s bigger business goal is to perhaps, go directly after these companies with a similar business structure.</p>\r\n<p class=\"p1\">If so, the name change is strategically aligned and is reminiscent of many corporate brands especially in CPG. For example, The Clorox Company, Campbell’s, Nestle, Smucker, and PepsiCo have been successful in expanding their portfolios beyond the titular brands. However, do their corporate names, tied to one brand, limit perceptions of the business’s financial communities? Perhaps. Do they prevent the corporate brands from playing an active role engaging with their audiences and building brand value? Absolutely. Companies like Unilever and P&amp;G build value for the corporation and their individual brands because they are able to actively market themselves. Instead of solely resting on the laurels of say, one hero brand, they have a distinct name that champions each line of business equally lets them do that. However, while strategically sound, Tapestry could’ve upped the ante on the creative side. <strong>A few reasons on how the name could’ve done better:</strong></p>\r\n<p class=\"p1\">1. When corporations decide to rename, they often get caught up in the moment, pursuing names that convey the process of consolidating distinct silo’ed brands into one cohesive business. So we see lots of variations on themes of integration and harmony—you can expect cliché words like Tapestry, Mosaic, Kaleidoscope to be on every corporate rename list. I caution clients against focusing on a short-term situation and instead to focus on names rooted in long-term values that can last the life of the business.</p>\r\n2. I agree with much of commentary surrounding the launch of the name<span class=\"s1\">—</span>it carries too much baggage for the fashion category. It has very dated 70’s connotations with the textile. It’s much harder to see the metaphoric themes about integration and harmony in the name because it is speaking to a fashion audience. If they were a food or automotive business, the dusty 70’s connotations wouldn’t be as apparent and wouldn’t matter as much.\r\n\r\n3. I imagine part of the strategy in changing the name was a response to the acquisition of several high-end luxury brands into to portfolio—the association with a “masstige” brand like Coach could possibly drag down perceptions of luxury for the overall portfolio. I don’t think the name Tapestry improves on perceptions of quality and luxury. The name has very homespun folksy connotations and feels too accessible.\r\n<p class=\"p1\">Overall, although the name may be questionable, the move reflects the growing trend of treating corporate brands with the same care of consumer brands. While historically, the only population that would be cognizant of corporate names were say, those observing the stock market or the finance department, now more than ever, consumers are demanding more from the brands they buy (and buy into). People are much more discerning in looking at a company’s practices, purpose and values and won’t shy away at questioning a brand’s motives; a name change is one smart way for a brand to put a stake into the ground on what those motives are.</p>\r\n<p class=\"p1\">My advice on once a name is determined: Don’t flinch. Don’t apologize. Ensure leadership will publicly stand by it. The upside of a new name far outweighs the negative feedback from critics. And besides, criticism always fades.</p>\r\n&nbsp;\r\n\r\n<em>Photo courtesy of Tapestry, Inc</em>', 'What’s in a Name? (Actually a lot)', '', 'inherit', 'closed', 'closed', '', '1089-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 1089, 'http://cbx.cappendev.com/1089-revision-v1', 0, 'revision', '', 0),
(1430, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', 'As the year comes to an end, we wanted to take a look back and recognize some naming work that, too often, goes under the radar. We want to give credit where credit is due and celebrate the strategies that go behind naming. Below are some of the names that caught our eye, made us smile and made us do a double take.\r\n<strong>Best name that would also work for a Bond girl:</strong>\r\nVerily, the new name for Google Life Sciences, has an archaic ring to it, an innocent tone that’s waiting to be sullied by some randy double entendre a la the James Bond movies of the Pierce Brosnan era. (Anyone remember “I thought Christmas only comes once a year?” No?) But it’s this old-fashioned sensibility—it’s how Shakespeare might have said “certainly” or “truly”—that gives the name a humanness, contrasting with the hard data and sterility that science is commonly associated with. This is life sciences, after all. It’s humans working to make human lives better. And that’s a truly worthwhile thing, isn’t it?\r\n\r\n<strong>Best new clever name:</strong>\r\nMove over millennials, it’s all about the centennials now. Centennials was the new name given this year to the generation that comes after millennials (currently aged 0-18, born 1997 to present). Why have they been so cleverly named? Centennials are “being born at the turn of the century.” They can keep up with the pace at which technology advances. The rationale was also given that one “cent” is smaller than one “mill.” Ah, so smart! I think marketers are also excited that this is the newest generation getting credit cards, which also starts with a “C.” Hmm…\r\n\r\n<strong>Best name you can project your own meaning onto:</strong>\r\nOn the face of it, Facebook M—the name for Facebook’s new digital assistant—has a frustrating lack of clarity. What’s the M supposed to stand for? Messenger? Me? But the name’s ambiguity is also its strength. M is a personal assistant, after all; it can mean anything you want it to mean. More time. Make it happen. Perform miracles for me. Sure, it’s ultimately just a truncated way of referring to Facebook Messenger, the app on which M lives, but let’s not be too hasty in considering this a lazy name. I prefer to think of it as meaningful, in my own way.\r\n\r\n<strong>Best name that shouts, “I’m wanna be cool:”</strong>\r\nFreeform is the new channel name that will replace the ABC Family name. Owned by Disney, the channel is rebranding in an effort to more closely speak to their target of 14- to 34-year-olds. They learned that some non-viewers found the word “family” off-putting, since they associated it with “family friendly” and “wholesome.” I guess we learn cooler, more modern values from <strong>Pretty Little Liars</strong> than from older shows like <strong>Gilmore Girls</strong> and <strong>Full House</strong>. While the channel’s strategy has evolved and grown up, Freeform helps speak to the idea of molding young minds and becoming your own self.\r\n\r\n<strong>Best name that’s pretty sure of itself:</strong>\r\nAnheuser-Busch’s new Best Damn Brewing platform aims “to bring you the Best Damn thing you’ve had all day,” and it’s launching with… root beer. (Don’t worry, it’s got alcohol.) The name has personality—it mirrors the confidence you get after you’ve downed a couple of drinks, after which anything you taste will probably be the best damn thing you’ve ever had. And the tone is fitting for the everyday machismo of a beer brand, while offering a flexible platform for the brand to experiment with different brews. After all, what better time to experiment than after you’ve knocked back a few?\r\n\r\n<strong>Best name that makes you think twice:</strong>\r\nAround October, Google launched a new service named YouTube Red. It allows users to stream ad-free content for $9.99 per month. At first thought, it made me think of “going into the red,” for another monthly streaming service we need to pay. But executives at YouTube said that fans associated the term “red” with YouTube and with love, with YouTube’s red carpet. While there’s a long list of other things that can be associated with the color red, I believe they missed an opportunity to speak to the benefit of getting ad-free content through the name. While YouTube has a very simple naming system, usually very descriptive, YouTube Red breaks the mold and gets more suggestive which, of course, leaves a little room for interpretation.\r\n\r\nWhile creating and choosing a name is a challenge, it’s important to make sure your communication objective is strategically being met. Does it make sense for the brand? Does it follow your naming system? Will consumers get it? Will new consumers be attracted to it? While we like to say that a name can only say one thing (maybe two) very well, brands need to make sure that their new name is telling their story in the right way.\r\n\r\nPhoto courtesy of <a href=\"http://www.jsahealthcare.com/aboutus/awards.aspx?mid=50\" target=\"_blank\">JSA</a>', 'What’s That Name?', '', 'inherit', 'closed', 'closed', '', '1055-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 1055, 'http://cbx.cappendev.com/1055-revision-v1', 0, 'revision', '', 0),
(1431, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', 'By Rachel K.\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/03/alg_portman_galliano.jpg\"><img class=\"size-full wp-image-2568\" title=\"alg_portman_galliano\" src=\"/wp-content/uploads/2011/03/alg_portman_galliano.jpg\" alt=\"\" width=\"485\" height=\"327\" /></a>\n\nLast week, John Galliano was swiftly removed as the head of Christian Dior after a video surfaced of his anti-Semitic rants in a Paris restaurant. Now, as one who is Jewish (and just as a human being), I was outraged by his behavior on a few different levels. But as a brand person, I also thought: No John Galliano at Dior? <a href=\"http://www.brandchannel.com/home/post/2011/03/02/Damage-Control-Diors-Galliano-Response.aspx\" target=\"_blank\">He IS Dior</a>!\n\nThe recent trend of Chief Creative Officer or CEO as brand ambassador has been going on for a while now. In fact, several of these individuals have such a hand in the shaping of the brand that their names are virtually synonymous with the brand. Whereas the head of a company used to remain somewhat anonymous (e.g. <a href=\"http://blogs.forbes.com/augustturak/2011/03/07/the-missing-elephant-in-the-bedroom/\" target=\"_blank\">Jack Welch</a>), today’s brand gatekeepers are front-and-center. They even go so far as reaching out directly to customers – through corporate communications, blogs and tweets – to forge relationships.\n\nTake Millard “Mickey” <a href=\"http://en.wikipedia.org/wiki/Millard_Drexler\" target=\"_blank\">Drexler</a>, for example. As the head of J. Crew, he and his Executive Creative Director, <a href=\"http://fashionista.com/2010/07/five-keys-to-jenna-lyons-success/\" target=\"_blank\">Jenna Lyons</a> have turned the company around, making it a brand worthy of a $3 billion buyout. Every time I buy something from J.Crew.com (too often to admit), I get a beautifully printed note from Mickey, printed on thick, cream-colored cardstock, thanking me for my purchase and assuring me of J. Crew’s high standards of quality. (Tell that to my last cardigan, the buttons of which popped off after a few cleanings.) The first time I received such a note, I read it very carefully, anxiously awaiting a line informing me of some 25% off discount. But no…it’s just a personal note from Mickey, thanking me for my patronage. I also recently received such a note from Russ Gaitskill, the CEO of Garnet Hill, the online and catalog company that sells beautiful bedding and housewares. Now, whereas I know who Mickey Drexler is (namely due to a huge <a href=\"http://www.newyorker.com/reporting/2010/09/20/100920fa_fact_paumgarten\" target=\"_blank\">New Yorker profile</a> I read a few months ago), I had ZERO knowledge of Russ, so getting a note from him with my order (okay, okay, I’m a huge online shopper) held little weight. But still…it was a nice, personal touch, and obviously an effort by this company to woo me back for more purchases.\n\nOther highly recognizable brand ambassadors include <a href=\"http://people.forbes.com/profile/reed-krakoff/20645\" target=\"_blank\">Reed Krakoff</a>, who has turned around Coach in the past decade and who is so popular that he recently launched his own, eponymous, non-Coach brand, and <a href=\"http://racked.com/archives/2011/01/10/simon-doonan-ousted-from-creative-director-position-and-promoted-to-creative-ambassadoratlarge.php\" target=\"_blank\">Simon Doonan</a>, who is now Creative Ambassador-at-Large of Barneys (and was for years a virtual face of the brand). And these days, more people think of <a href=\"http://en.wikipedia.org/wiki/Karl_Lagerfeld\" target=\"_blank\">Karl Lagerfeld</a> when they hear the name Chanel than they do of Coco herself.\n\nOf course, as Galliano – Lagerfeld’s arch-rival – has proven, this complicated CCO/CEO relationship can backfire in a big way. Dior, the jewel in the crown of the LVMH fashion empire, now finds itself without its star designer, who has been with the house since 1996 and has, in the past 15 years, further elevated the reputation of the brand. Fashion world forecasters are saying that the house will do just fine, and that the runway piece of the business is just a small percentage of the overall sales. But one can’t help but wonder what Dior will look like in the next CCO’s hands.\n\nAnd back in the <a href=\"http://business.blogs.cnn.com/2011/03/02/charlie-sheen-dior-and-galliano-when-your-brand-rests-on-one-man/\" target=\"_blank\">pre-Sheen</a>, pre-Galliano weeks of early February, another super-strong personality, Peter Arnell, got fired from the agency that bears his name by holding company Omnicom. Not only that…but his <a href=\"http://www.dailymail.co.uk/news/article-1356595/Peter-Arnell-New-Yorks-worst-boss-loses-job-replaced-WIFE.html?ito=feeds-newsxml\" target=\"_blank\">WIFE was appointed as the new chief executive</a>! So technically, Arnell can remain Arnell…but there’s no question that the company has been tarnished by Peter’s shenanigans (and awful business decisions) in recent years (the horrendous <a href=\"http://www.youtube.com/watch?v=WJ4yF4F74vc\" target=\"_blank\">Tropicana rebranding</a> comes to mind).\n\nBut it’s also been proven that hearty, well-established brands CAN bounce back from such scandals. Why, just take a look at the company of Mr. Arnell’s close friend, Martha Stewart. In 2005, after spending five months in prison, and despite predictions that the situation would end her media empire, Martha launched a <a href=\"http://www.businessweek.com/magazine/content/06_45/b4008076.htm\" target=\"_blank\">comeback campaign</a>, and her company is now stronger than ever. She took lemons and turned them into lemonade in her trademark style, and continues to be a decisive and inspiring leader. I doubt the same will happen for Nazi-sympathizer Galliano, but his scandal – and Martha’s turnaround – are lessons to be heeded by the J. Crews and Garnet Hills of the world.', 'When brands lose their ambassadors', '', 'inherit', 'closed', 'closed', '', '873-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 873, 'http://cbx.cappendev.com/873-revision-v1', 0, 'revision', '', 0),
(1432, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', 'This past weekend I threw a surprise 40th birthday party for my wife. She\'s a HUGE Neil Diamond fan so I went with a “Denim &amp; Diamond” theme. My years in the design business have taught me that every detail needed to be considered: invitations, table decorations, themed alcoholic beverages, homebrew (yes I brew my own beer, SullyBrew), the wine, her outfit, the karaoke song list, stage and lighting and more. I even hired Tom Sadge, a Neil Diamond Impersonator, whom we\'ve seen a handful of times.\r\nTo say it was EPIC would be an understatement.\r\n\r\nIf I could\'ve had Neil himself, I probably would\'ve passed. Yep, we actually prefer \"Fake Neil.\" Offstage he\'s a normal dude, but when he\'s \"ON\" he’s captivating. I have never felt cheated by opting for the \"Fake Neil\" because I believe his show is equal if not superior to the real Neil. It\'s a testament to the time and effort he’s put into perfecting his product.\r\n\r\nThe same holds true for everything I purchase. Store aisles and e-commerce sites provide many options: some expensive, some cheap, some branded, some not. Ultimately I make a decision partially on price, but more importantly on the return I think that product will generate. That return may be taste, effectiveness at fighting a cold, removing a stain or killing weeds … the list goes on.\r\n\r\nRegardless of which product or brand I choose, if it lacks flavor, breaks after three uses or doesn\'t remove a stain, I\'m not coming back. Brand loyalty starts with the quality of the product, not slick graphics or marketing. I\'m willing to pay more to get more and I\'m also willing to forgo branded products if the private label product delivers on its intended purpose.\r\n\r\nHere are a few of my recent discoveries:\r\n\r\nPoland Spring Water vs. <strong>Nice! Spring Water</strong> – Faking it is OK; it\'s just water!\r\n<img class=\"size-full wp-image-8458 alignleft\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/09/Nice.jpg\" alt=\"Nice\" width=\"632\" height=\"283\" />\r\n\r\nHood Milk vs. <strong>Stop &amp; Shop Milk</strong> – Faking it is OK.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/09/milk.jpg\"><img class=\"size-full wp-image-8460 alignleft\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/09/milk.jpg\" alt=\"milk\" width=\"632\" height=\"283\" /></a>\r\n\r\nEnergizer Batteries vs. <strong>RadioShack Batteries</strong> – I\'m not actually tracking how long the battery is in use.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/09/battery.jpg\"><img class=\"size-full wp-image-8461 alignleft\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/09/battery.jpg\" alt=\"battery\" width=\"632\" height=\"283\" /></a>\r\n\r\n<strong>Oreos</strong> vs. Crème Filled Chocolate Sandwich Cookies – No contest.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/09/Oreo.jpg\"><img class=\"size-full wp-image-8462 alignleft\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/09/Oreo.jpg\" alt=\"Oreo\" width=\"632\" height=\"283\" /></a>\r\n\r\n<strong>Thomas\' English Muffins</strong> vs. Store Brand English Muffins – Thomas\' has perfected the nooks and crannies.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/09/Thomas.jpg\"><img class=\"size-full wp-image-8463 alignleft\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/09/Thomas.jpg\" alt=\"Thomas\" width=\"632\" height=\"283\" /></a>\r\n\r\nNeil Diamond vs. <strong>The Real Fake Neil </strong>– See above.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/09/neil.jpg\"><img class=\"size-full wp-image-8464 alignleft\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/09/neil.jpg\" alt=\"neil\" width=\"632\" height=\"283\" /></a>\r\n\r\n<strong>Scotts TP</strong> vs. Great Value TP – I\'m too scared to try,\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/09/TP.jpg\"><img class=\"size-full wp-image-8465 alignleft\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/09/TP.jpg\" alt=\"TP\" width=\"632\" height=\"283\" /></a>\r\n\r\nBudweiser vs. <strong>SullyBrew –</strong> Nothing fake about it!\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/09/Beer.jpg\"><img class=\" wp-image-8466 alignleft\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/09/Beer.jpg\" alt=\"Beer\" width=\"648\" height=\"290\" /></a>\r\n\r\nI love being a consumer in today’s market. Private label products are no longer the value alternative; they’re legitimate offerings. Improved quality makes them viable options for my household; more importantly they challenge traditional brands to continually innovate their products (you won’t believe how many “New &amp; Improved” violators I\'ve designed this year).', 'When faking it isn\'t a bad thing', '', 'inherit', 'closed', 'closed', '', '1023-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 1023, 'http://cbx.cappendev.com/1023-revision-v1', 0, 'revision', '', 0),
(1433, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', 'Whiskey’s always been a bit of a troublemaker. From the <a href=\"https://en.wikipedia.org/wiki/Whiskey_Rebellion\" target=\"_blank\">Whiskey Rebellion</a> of the 1790s to the freak-out over the <a href=\"http://www.salon.com/2014/10/28/fireball_whiskey_recalled_in_europe_over_additive_concerns/\" target=\"_blank\">whiskey made with antifreeze</a> (Fireball), it’s the spirit that’s kept us on our toes the most (or at least with our heads in the toilet).\r\nIn recent years, whiskey’s been stirring up another controversy: <a href=\"http://www.marketwatch.com/story/what-do-you-call-scotch-thats-made-in-america-2015-04-22\" target=\"_blank\">What do you call American Scotch</a>? Of course, those who know whiskey know there is no such thing. Scotch whisky is made in <em>Scotland</em>. It’s right there in the name. It’s as descriptive as it gets.\r\n\r\nBut we’re talking about those whiskeys that are made the exact same way as Scotch—the same recipe, the same process—but on American soil. At its essence, Scotch is single malt whiskey, which means the whiskey is made from malt and comes from a single distillery (again, whiskey wins at descriptive naming). So what do you call American single malt whiskey?\r\n\r\nA lot of American distillers just call it “single malt” or “American single malt.” Never mind that when whiskey drinkers think of “single malt,” they usually think of Scotch. American single malt whiskey is in a golden era. Micro-distilleries are popping up all over the United States and thriving. In 2012, a single malt produced by Balcones—its distillery was located under a bridge in Texas at the time—beat out revered Scotch brands like Macallan and Balvenie to win the Best in Glass competition. American “Scotch” is going global. So isn’t it time we settle the controversy once and for all and give American distillers a handle to call their own single malt whiskey? Here are a few ways we can do that:\r\n\r\n<strong>Own the descriptor\r\n</strong>We can think of this naming exercise as creating a new category and introducing a descriptor that tells consumers what the product is in a straightforward way. If we go in this direction, we could stay the course and continue to use “single malt” and “American single malt.” Through consistent use and reinforcement, the descriptor will come to be shorthand for any product of its kind—the way Coke is shorthand for soda, or Kleenex for tissue. And over time, “Scotch” will refer to Scotch from Scotland, and “single malt” will refer to “Scotch” from America.\r\n\r\n<strong>Every brand for itself</strong>\r\nIn this scenario, each American distiller would have its own proprietary brand name for its single malt whiskey. Single malt would then become a product offering instead of a category. But this would bring a lack of consistency in how we refer to “single malt,” especially with distillers competing to get the most recognition for their own brand’s name (we wouldn’t recommend this approach).\r\n\r\n<strong>U.S.A.! U.S.A.!</strong>\r\nOr, we can take a cue from Scotch itself. “Scotch” as a name speaks to national ownership, to place of birth. If we take the same approach—use a name that speaks to where the product comes from, that evokes a culture—what would we call our single malt from the good old U.S. of A.? It could be a name like “Eagler.” It’s a coined name, because no one wants to drink an eagle, and it slightly plays off of a whiskey tumbler. It firmly places the product in the United States, and inspires images of the bald eagle—our living symbol soaring through our spacious skies—and of our flag, of Lady Liberty and Fourth of July parades. It’s one name to unite a category, and it’s a name that inspires pride.\r\n\r\nSo how about it? Pour yourself a nice glass of Eagler, sit by the fire, and have a drink and a think.', 'When Scotch Hops the Pond, What Do You Call It?', '', 'inherit', 'closed', 'closed', '', '1044-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 1044, 'http://cbx.cappendev.com/1044-revision-v1', 0, 'revision', '', 0),
(1434, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', 'Honest. Loving. Cheerful. Friendly. Sincere. According to one personality trait study¹ these are the top five most socially desirable personality traits that a person can have. I would venture to guess that  half of all the brands that I have ever worked on had one of these five traits in their personality description. And another hefty percentage probably leveraged a personality trait from the next tier: “helpful,” “warm” or “broad-minded.”\nWhy are these personality traits so popular in the world of brands?\n\nThe obvious answer is that we want people to like our brands and these traits encourage liking. When people like a brand, they are more willing to believe what it says, think it is unique and even buy it. This is all good and important.\n\nAdditionally, people use brands to reflect and reinforce their own self-image or to project an image they hope to aspire to. Who wants to signal to the world with their brand choice, “I am prejudiced, crabby and dumb.” I totally get that.\n\nBut by stripping brands of their shadows are we inhibiting their ability to connect in an authentic and more human way? The people in our lives including the ones we love are full of light and shadows. Let’s talk about my mom for a moment. She is smart, resilient, super organized and a little anxious. It’s impossible for me to cull the anxiety from the good stuff because they’re entangled. For many of us, our faults are merely positive traits pushed to the extreme. P.S., No one is allowed to send this to my mom!\n\nBrands, like people, have shadows, too, and express their more negative personality traits on occasion (even though they are not in the official brand guidelines!). The sweet folksiness of my beloved credit union can come across as naiveté, while the tastefulness of my favorite coffee house can feel pretentious. The shadows are there. They can’t be helped but ultimately make for a more complex and human-like relationship.\n\nWe do need to do a better job of identifying and articulating these ever-lurking shadows: recognize how they are contributing and powering what is positive, understand where they want to take us, and be prepared to raise a warning flag when we are in their grips and heading to their rocky shoals. You can’t manage something you refuse to acknowledge even exists.\n\nThat said, I’d like to see a brand, just once, launch with a really negative personality. Think of the differentiation! A deceitful, cold and hostile shampoo. Or, perhaps, an unfriendly, treacherous and stubborn salty snack. Now that would be fun to watch,  and maybe out of sheer novelty, lead to a brand’s most successful launch ever.\n\n<em>1. Bochner, S. \"Van Zyl, T.(1984). Desirability ratings of 110 personality-trait words.\" The Journal of Social Psychology 125: 459-465.</em>', 'Where Are All the Crabby Brands?', '', 'inherit', 'closed', 'closed', '', '981-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 981, 'http://cbx.cappendev.com/981-revision-v1', 0, 'revision', '', 0),
(1435, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', '<img class=\"alignnone size-full wp-image-4819\" title=\"JenC_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/09/JenC_web2.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<img class=\"alignnone size-full wp-image-4682\" title=\"ImageJenn1\" src=\"/wp-content/uploads/2012/09/ImageJenn1.jpg\" alt=\"\" width=\"450\" height=\"450\" />\r\n\r\n<em><span style=\"color: #808080;\">No two uniforms alike!</span></em>\r\n\r\nFirst off, let me say how much I love the Olympics—I love the national spirit it induces, I love the competition, I love watching athletics at their purest form. However, a few weeks ago, while catching highlights of the 2012 Summer Games in London, I noticed something that I did NOT like about these Olympics (shocking, I know), and specifically, about the American athletic apparel: There was no consistency in their uniform design.\r\n\r\nAs a designer, I found myself watching more of the events just to see if my observations held true. Sadly, they did.\r\n\r\nDiving, swimming, gymnastics, track &amp; field, volleyball (beach and indoor), soccer – none of these teams shared a consistent logo, color, pattern or anything else on their uniforms. How could this be? How could the “United” States of America have no unifying brand mark? Okay, so two sports had semi-similar uniforms: men’s track &amp; field and men’s basketball. Their jersey logos seemed to reflect the same font, only laid out in different directions (see below top right photo and above top right photo).\r\n\r\n<img class=\"alignnone size-full wp-image-4683\" title=\"ImageJenn2\" src=\"/wp-content/uploads/2012/09/ImageJenn2.jpg\" alt=\"\" width=\"449\" height=\"449\" />\r\n\r\n<em><span style=\"color: #808080;\">Just three little letters marching to the beat of their own drum</span></em>\r\n\r\n“USA” was used in about eight different fonts and arrangements. Sometimes red was the dominant uniform color, sometimes blue (which ranged from navy to royal) and sometimes white. While I understand that different sports are sponsored by different companies (e.g., Speedo for swimming, Adidas for gymnastics), these companies still receive artwork for their apparel. And our dear old flag—well, Betsy Ross might have been upset to see that it was not used nearly as often as she might have thought.\r\n\r\nI find it hard to believe that there are no brand guidelines for Team USA. I’m not arguing that each sport’s uniform should’ve been a carbon copy of another, but there could’ve been at least a suite of apparel designs to choose from. Sure, we’re “the land of the free” but free should not imply “do whatever the heck you want with your uniform, just make our country proud.” Am I crazy to think that we can unite these United States? Has the Olympics Committee tried to no avail? Or am I just a designer at a brand agency who craves a semblance of consistency?\r\n\r\nI’d like to think that I’m not just moderately nuts, and that by the time the Winter Games roll around in 2014, I’ll be seeing some consistent branding across Team USA’s uniforms, speed skaters and downhill skiers alike.\r\n\r\nBut I won’t be holding my breath.', 'Where Did the “United” Go?', '', 'inherit', 'closed', 'closed', '', '946-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 946, 'http://cbx.cappendev.com/946-revision-v1', 0, 'revision', '', 0),
(1436, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', '<img class=\"size-full wp-image-3065 alignnone\" title=\"RachelK\" src=\"/wp-content/uploads/2011/05/RachelK.jpg\" alt=\"\" width=\"40\" height=\"40\" />\r\n<img class=\"size-full wp-image-4394 alignnone\" title=\"RachelKash_Blog1\" src=\"/wp-content/uploads/2012/05/RachelKash_Blog1.jpg\" alt=\"\" width=\"500\" height=\"334\" />\r\n\r\nThe other day, I got a postcard in the mail from the women’s clothing retailer Eileen “<a href=\"http://www.eileenfisher.com/EileenFisher.jsp\" target=\"_blank\">Eileen Fisher</a>?” I said, semi-mortified. “Do I look like the type of woman who shops at Eileen Fisher?” And then, after a pause, I thought, “Yup, I guess I AM of the type of woman who shops there.”\r\n\r\nI’m turning 40 in a few months, and while I still fancy myself part of the <a href=\"http://www.urbanoutfitters.com/urban/index.jsp\" target=\"_blank\">Urban Outfitters</a> generation, the truth is, I’m slowly aging out of the demographic with which I most relate. Case in point: I found myself literally trapped inside a romper in an Urban Outfitters dressing room recently, and realized that everything in that store made me look like I was on the show “GIRLS” (and not necessarily in a flattering way).\r\n\r\nIt’s a cruel moment of truth when we realize that we’re not as young, or hip, or desirable to brands, as we used to be. My husband (age 42) recently <a href=\"http://www.mtv.com/shows/i_just_want_my_pants_back/series.jhtml\" target=\"_blank\">wrote a show that ran on MTV</a>, and I wrote a mass email to our friends asking them to tune in. When Dave saw the email, he said, “You realize MTV doesn’t care about our friends watching – they want 18-34 year olds.” Wait a minute…weren’t we still 34? Or at least, close enough?\r\n\r\nNo. And the truth is, from a brand perspective, I DO find myself buying things I once considered for “old people.” I stock up on more Advil and Claritin than I used to (not to mention, saline spray and BreatheRight nasal strips for clogged nasal passages). I watch out for my weight and eat <a href=\"http://froyoyogurt.com/\" target=\"_blank\">FroYo</a> instead of full-fat ice cream. I use eye cream and facial moisturizer by the boatload. And every once in a while, I DO like something I see in the window of Eileen Fisher.\r\n\r\nBut thank goodness, most brands today tend to appeal to everyone, so I don’t have to necessarily feel my age. Apple has become one of, if not the, most recognizable brands in the world by appealing to two-year-olds and 92-year-olds alike. Babies and Baby Boomers wear Converse sneakers. My son and I both drink <a href=\"http://zico.com/\" target=\"_blank\">Zico Coconut Water</a> at breakfast.\r\n\r\nSo, as my birthday looms large, the good news is that nobody falls into such cut-and-dry demographic groups anymore. Personally, I’m never gonna stop trying to be hip and young-seeming – and thanks to the universal appeal of most brands these days, it seems like I’ll never have to.', 'Who do they think I am?', '', 'inherit', 'closed', 'closed', '', '919-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 919, 'http://cbx.cappendev.com/919-revision-v1', 0, 'revision', '', 0),
(1437, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', '<img class=\"size-full wp-image-676\" title=\"Rick Fox_blog_thumb_nb\" src=\"/wp-content/uploads/2010/04/Rick-Fox_blog_thumb_nb-e1271798170415.jpg\" alt=\"\" width=\"40\" height=\"40\" /> By Rick F.\n<object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"450\" height=\"270\" codebase=\"http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" /><param name=\"allowscriptaccess\" value=\"always\" /><param name=\"src\" value=\"http://www.youtube.com/v/5NTRvlrP2NU&amp;hl=en_US&amp;fs=1&amp;\" /><param name=\"allowfullscreen\" value=\"true\" /><embed type=\"application/x-shockwave-flash\" width=\"450\" height=\"270\" src=\"http://www.youtube.com/v/5NTRvlrP2NU&amp;hl=en_US&amp;fs=1&amp;\" allowscriptaccess=\"always\" allowfullscreen=\"true\"></embed></object>\n\nThe first questions that come to mind: Is this an ad for Nike, or an ad for Tiger Woods? And is there a difference? Can the two companies succeed without each other? And what is success anyway?\n\n[media-credit align=\"alignright\" width=\"160\"]<img class=\"size-medium wp-image-528\" title=\"image-1-for-outrageous-golf-outfits-gallery-494008109\" src=\"/wp-content/uploads/2010/04/image-1-for-outrageous-golf-outfits-gallery-494008109-227x300.jpg\" alt=\"\" width=\"150\" height=\"200\" />[/media-credit]\n\nThough Tiger has introduced an entirely new generation of golfers to the game, there has been <a href=\"http://www.nytimes.com/2008/02/21/nyregion/21golf.html\">no recreational growth in a decade</a> (More Americans Are Giving Up Golf<em>, New York Times</em>, Published: February 21, 2008). However, from the standpoint of profit and ratings, the sponsors grew, <a href=\"http://news.yahoo.com/s/nm/20100413/media_nm/us_golf_masters_television\">the TV audience grew</a>, and <a href=\"http://www.golfblogger.com/index.php/golf/comments/analyzing_increase_in_pga_tour_purses/\">the purses grew</a>...a lot. Ian Poulter has more <a href=\"http://www.mirror.co.uk/sport/pictures/2009/07/29/pretty-in-pink-stars-dressed-in-pink-115875-21556209/\">pink pants</a> because of Tiger.\n\nAn advertisement\'s success, however, can be measured by many different criteria, most notably today seems to be \"<a href=\"http://www.huffingtonpost.com/2010/02/04/super-bowl-beer-commercia_n_437112.html\">is this ad memorable</a>?\" The rationale is, if it ain\'t memorable, then you have no chance, no matter how compelling your message. With companies like <a href=\"http://www.cavemanscrib.com/\">Geico,</a> built on the once frowned upon concept of <a href=\"http://advertisingforpeanuts.blogspot.com/2008/02/confounding-borrowed-interest.html\">borrowed interest</a>, it is no wonder why ads today often have little to do with a brand\'s product or service.\n\nThe Tiger supporters will tell you, \"Here is a guy who is sincere in his admission of guilt, and is humbly showing you in a touching, 30-second black &amp; white.\"  On the other hand, the critics, who are always more vocal, will say, \"this is a classic exercise in exploitation for capital gain.\"\n\nBorrowed interest or not, I have not forgotten that Tiger Woods is sponsored by Nike, nor have I forgotten what a tremendous athlete he is. (After all <a href=\"http://www.chicagotribune.com/sports/golf/chi-100412-masters-bits,0,1896068.story\">he came in 4th at Augusta</a>, and was consistently in contention).\n\nSo back to this Nike spot. It\'s as simple as, \"hey, we\'re talking about it, right?\"  I think <a href=\"http://www.nytimes.com/2004/12/26/magazine/26SCHOTT.html\">Marge Schott</a> would agree.', 'Who is Tiger Woods?', '', 'inherit', 'closed', 'closed', '', '928-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 928, 'http://cbx.cappendev.com/928-revision-v1', 0, 'revision', '', 0),
(1438, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', '<ins datetime=\"2010-09-22T12:45\" cite=\"mailto:CBX\"></ins>\n<ins datetime=\"2010-09-22T11:20\" cite=\"mailto:Rachel%20Kash\"><del datetime=\"2010-09-22T13:13\" cite=\"mailto:CBX\"> </del></ins>\n\n<del datetime=\"2010-09-22T12:44\" cite=\"mailto:CBX\"> </del>\n\n<a href=\"http://cbxblog.com/wp-content/uploads/2010/07/BrianBlog.jpg\"><img class=\"size-full wp-image-1180\" title=\"BrianBlog\" src=\"/wp-content/uploads/2010/07/BrianBlog.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a> By Brian M.\n\n<object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"450\" height=\"280\" codebase=\"http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" /><param name=\"allowScriptAccess\" value=\"always\" /><param name=\"src\" value=\"http://www.youtube.com/v/okk04JqRRn8&amp;hl=en_US&amp;feature=player_embedded&amp;version=3\" /><param name=\"allowfullscreen\" value=\"true\" /><embed type=\"application/x-shockwave-flash\" width=\"450\" height=\"280\" src=\"http://www.youtube.com/v/okk04JqRRn8&amp;hl=en_US&amp;feature=player_embedded&amp;version=3\" allowscriptaccess=\"always\" allowfullscreen=\"true\"></embed></object>\n\nWhy is Wheat Thins really tweeting? This ad is not about the taste or nutritional benefits of the product, the core position of the brand, or even the typical emotional linkage that aims to connect consumer and product. It is about the medium employed to advertise it. (Put aside for the moment that it was apparently <a href=\"http://http://www.thebigmoney.com/blogs/retweet/2010/07/28/wheat-thins-commercial-just-isnt-real\">disingenuous</a> to boot.) Basically, they are saying: “Although we are a huge national brand, we know how to relate to you on an individual level too because we’re on Twitter!” Trying to “get down to consumers’ levels” is nothing new in advertising and this time it isn’t any different simply because the Wheat Thins folks want to use social media.\n\nAnother example of a big B brand trying to stuff itself into the small c channel of “social media” is the latest campaign from <a href=\"http://www.youtube.com/oldspice#p/c/484F058C3EAF7FA6/20/NArRLDIIQsI\">Old Spice</a>. Interactive. Buzzworthy. Award winning. But just because a smattering of individuals was given the opportunity to interact with “The Most Interesting Man in the World” doesn’t mean that it wasn’t attempting a very similar thing as Wheat Thins: use social media interactions with real people as content for mass distribution. These folks were really just hosts for a commercial message. Sort of counter to the idea of genuinely connecting with people.\n\nTo me the significance, if not the whole point, of social media like Twitter and Facebook is that it is not broadcast to an inadequately defined swath of the population. It is you to me to him in any order, frequency or channel you like. The value of networks has nothing to do with how many people you talk to simultaneously. Being able to tweet with the <a href=\"http://twitter.com/ZAPPOS\">CEO of Zappos</a> in real time was a very cool – and at one point, novel – concept, but unfortunately what is today a genuine act by one organization, will tomorrow seem like a forced functional tactic imitated by many more.\n\nThe bottom line is, you build value for a brand by doing something useful, creating something meaningful, or connecting me (or someone in my network) to something relevant. Which means that the shear fact that a brand is on Facebook, Twitter or YouTube doesn’t really matter to me unless I am there too – advertising that fact via another medium makes you even less cool.\n\nThis all brings to mind my interaction the other day with a client whose business operates under a direct selling model: peer to peer. As the Wheat Thins commercial made me realize, direct selling just might be THE model that truly capitalizes on the inherent value of networks.', 'Why is Wheat Thins really tweeting?', '', 'inherit', 'closed', 'closed', '', '852-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 852, 'http://cbx.cappendev.com/852-revision-v1', 0, 'revision', '', 0);
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(1439, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', '<img class=\"alignnone size-full wp-image-4819\" title=\"JenC_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/09/JenC_web2.jpg\" alt=\"\" width=\"60\" height=\"60\" />\r\n<img class=\"size-full wp-image-4104 alignnone\" title=\"lego-set\" src=\"/wp-content/uploads/2012/03/lego-set.jpg\" alt=\"\" width=\"500\" height=\"302\" />\r\n\r\nAs an aspiring designer who grew up without cable, I loved playing with games and toys especially those that involved building and creating. So of course, the Legos (in all of their primary--colored glory) was a huge part of my childhood. My brother and I would spend hours building pirate ships and castles, putting together palm trees,  positioning armor on miniature yellow men, and waiting to hear that tiny “click” that meant they were ready for battle. Sure, I might have been somewhat of a tomboy growing up on a street with almost all boys my age, and though I was not without love of Barbies, pinks and purples or painting my nails, I could still build a Lego airplane with the best of them. <img class=\"alignright size-full wp-image-4106\" title=\"Lego1\" src=\"/wp-content/uploads/2012/03/Lego1.jpg\" alt=\"\" width=\"212\" height=\"286\" />\r\n\r\nGiven my own childhood experiences, I’m more that annoyed by some of the marketing strategies aimed toward children’s toys today, an age with much less gender divide than even  in the 80s. Are marketers still that concerned over which children’s group should use their products? Apparently so, because Lego made a huge misstep a month ago when it did just that : after decades of advertising gender-neutral products and advertising a toy to young creative minds, they threw out their business model and went to a dark, 1950s-era kind of place where girls play in the kitchen and boys play outside. Lego decided to make a pink/purple Lego line called “Friends” that builds a “Butterfly Beauty Shop,” “Olivia’s House,” and a “City Park Café,” among others. All of which are meant for sitting around – not swashbuckling like they do on the pirate ships or defending like they do in the castles.\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-4107 aligncenter\" title=\"Lego2\" src=\"/wp-content/uploads/2012/03/Lego2.jpg\" alt=\"\" width=\"438\" height=\"292\" /></p>\r\n<p style=\"text-align: justify;\">I realize that many products aimed at children segment their market by gender – Barbie vs. GI Joe is one example-- but they have been doing this since their toys came into being. Lego has been around for ages as creative fun for both boys and girls, no matter the color. Why then suddenly it market one new segment only to girls (they even list “Girls” as a product category on their website along with “books,” “games” and “vehicles”) and differentiate products with an obvious “female” color? Are they suggesting that their current line is only for boys and that these new “Friends” are now what girls should be buying? In this day and age do we really need to overtly market and colorize to just one gender? Shouldn’t a strong brand image negate the need for gender-specific marketing?</p>\r\nI want to hear from parents and female former Lego builders what you think about this new product line and marketing campaign. Has Lego given in? Do we need to gender-colorize toys in 2012? I know that although my nieces love their Disney Princesses (which makes me cry a little on the inside). But if I were to buy them Legos for their next birthdays, I’d walk right past the beauty parlors and head straight for the castles.', 'Why We Don’t Always Need to Make it Pink', '', 'inherit', 'closed', 'closed', '', '912-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 912, 'http://cbx.cappendev.com/912-revision-v1', 0, 'revision', '', 0),
(1440, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', '<p style=\"text-align: left;\"><a href=\"http://cbxblog.com/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\"><img class=\"size-full wp-image-595\" title=\"Sandra_blog_thumb_nb\" src=\"/wp-content/uploads/2010/02/Sandra_blog_thumb_nb-e1271783381536.jpg\" alt=\"\" width=\"40\" height=\"40\" /> </a>By Sandra C.</p><p style=\"text-align: left;\"><img class=\"size-full wp-image-1902 alignnone\" title=\"Jlokolhs\" src=\"/wp-content/uploads/2010/12/Jlokolhs.jpg\" alt=\"\" width=\"460\" height=\"276\" /></p>\n<p style=\"text-align: right;\"><span style=\"color: #999999;\">Photo Courtesy of www.myfashioncents.com</span></p>\n<a href=\"http://http://www.wwd.com/markets-news/jessica-simpson-fashions-billion-dollar-baby-3396236\" target=\"_blank\">WWD</a> just reported that <a href=\"http://http://jessicasimpson.com/\" target=\"_blank\">Jessica Simpson</a> has broken the “$1 billion retail barrier” with her fashion / lifestyle brand. Hard to believe for someone best known for thinking that chicken comes from the sea! But this report proves Jess is no dummy—in fact, she is worth about $100 million. Not bad! Close on her heels is <a href=\"http://www.jenniferlopez.com/\" target=\"_blank\">Jennifer Lopez</a>, who recently made news with the announcement that she and her husband, Marc Anthony, are going to launch a lifestyle brand exclusively at <a href=\"http://www.kohls.com/\" target=\"_blank\">Kohl’s</a> in 2011. The question that comes to mind: Is this going to work?\n\n[media-credit  align=\"alignleft\" width=\"145\"]<a href=\"http://cbxblog.com/wp-content/uploads/2010/12/Jess.jpg\"><img class=\"size-full wp-image-1938 alignleft\" title=\"Jess\" src=\"/wp-content/uploads/2010/12/Jess.jpg\" alt=\"\" width=\"122\" height=\"178\" /></a>[/media-credit]Like Jessica Simpson, Lopez has generated more news with her non-Hollywood pursuits than with her music or movie career (“<a href=\"http://www.rottentomatoes.com/m/back_up_plan/\" target=\"_blank\">The Back Up Plan</a>” being one in a string of recent, forgettable films) However, “Jenny from the block” was recently named one of Barbara Walters’ “<a href=\"http://abcnews.go.com/Entertainment/barbara-walters-announces-fascinating-people-2010-jersey-shore/story?id=12264771\" target=\"_blank\">10 Most Fascinating People of 2010</a>”, and has a new stint as a judge on “<a href=\"http://www.americanidol.com/\" target=\"_blank\">American Idol</a>.” More importantly, she is also very busy on the business front as the new brand ambassador for L’Oreal, and already has a very successful <a href=\"http://www.jenniferlopezbeauty.com/templates/\">fragrance line</a> with Coty, Inc.\n\nBut Jennifer Lopez may be at the point where she is starting to be less relevant to young people. Since she is no longer making music hits like in the Nineties and early 2000s, it will be hard for her to win the love and attention of today’s teens, who were toddlers at the height of her career. This mindshare is now being given to Taylor Swift or a lesser extent, <a href=\"http://www.selenagomez.com/\" target=\"_blank\">Selena Gomez</a>, also Hispanic, so it seems as though her hold of teens’ hearts and minds has past.\n\nOne opportunity, however, will possibly appear when the census data for 2010 comes out, as marketers will rush to fill the need for Hispanic targeted marketing messages, products and services. Because of that, Jennifer Lopez could possibly work as a spokesperson for this consumer population.\n\nIf J. Lo were younger, and her star still on the rise, this partnership would be less of a risk  for Kohl’s. However, because of the perfect timing with the census data and a subsequent increase in the focus on the Hispanic population around the time of the Kohl’s launch, the brand and its spokeswoman will both benefit for at least a short period. Only time will tell if the stars will align for her brand to become as successful as...Jessica Simpson’s!', 'Will Jenny From The Block Win The Celebrity Brand Turf War?', '', 'inherit', 'closed', 'closed', '', '862-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 862, 'http://cbx.cappendev.com/862-revision-v1', 0, 'revision', '', 0),
(1441, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', 'After 32 days of suspense and surprises, the world can finally breathe again. Whether you were watching the 2014 FIFA World Cup to see the U.S. goalkeeper break a World Cup record, or to see if Ronaldo would rip his shirt off in the rain (taka a moment to picture it… *deep sigh*) there’s no denying that the tournament this year was exciting for all.\r\nAs a designer, something I look out for every World Cup year is its branding. Each World Cup is branded in a completely unique way, so it’s always fun to see what the next host country will come up with. The official emblem, for example, is created years in advance of the tournament and usually represents a combination of soccer sportsmanship, a global community coming together and a little something about the host country. The branding is also shown in everything from posters to tickets, and even the soccer balls themselves.\r\n\r\nIt\'s interesting to see the evolution of World Cup branding throughout the years and how certain elements have become more carefully designed and branded. What’s also clear is that as the years have passed, more FIFA corporate brand consistency has helped unify the still very distinct tournaments.\r\n\r\nEven though we’re still years away from the next World Cup, the official emblems for the 2018 World Cup in Russia AND the 2022 World Cup in Qatar have already been designed. I can’t wait for the next games. Four years is simply too long to wait.\r\n\r\nCheck out these awesome articles for more info on the branding evolution for the FIFA World Cup:\r\n\r\n<a href=\"http://www.creativebloq.com/computer-arts/80-years-world-cup-ticket-designs-61411991?utm_source=feedblitz&amp;utm_medium=FeedBlitzEmail&amp;utm_content=911363&amp;utm_campaign=0\" target=\"_blank\">80 years of World Cup ticket designs</a>\r\n\r\n<a href=\"http://www.creativebloq.com/posters/fifa-world-cup-61411945\" target=\"_blank\">The 20 posters of the FIFA World Cup</a>\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignleft  wp-image-8338\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2014/07/WorldCup_Blog4-526x1024.jpg\" alt=\"WorldCup_Blog4\" width=\"640\" height=\"1245\" />\r\n<p style=\"text-align: left;\"><span style=\"text-decoration: underline;\">Image sources:</span></p>\r\n<p style=\"text-align: left;\"><a href=\"http://www.soccerballworld.com/HistoryWCBalls.htm\" target=\"_blank\">SoccerballWorld.com</a>\r\n<a href=\"http://football2014wc.com/fifa-world-cup-2014-logo-and-poster/82/\" target=\"_blank\">Football2014wc.com</a>\r\n<a href=\"http://www.creativebloq.com/computer-arts/80-years-world-cup-ticket-designs-61411991\" target=\"_blank\">Creativebloq.com</a>\r\n<a href=\"http://www.core77.com/blog/graphic_design/throwback_thursday_over_80_years_of_world_cup_ticket_designs_27179.asp\" target=\"_blank\">Core77.com</a></p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;', 'World Cup Through the Eyes of a Designer', '', 'inherit', 'closed', 'closed', '', '1019-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 1019, 'http://cbx.cappendev.com/1019-revision-v1', 0, 'revision', '', 0),
(1442, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', '&nbsp;\r\n<a href=\"../wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\"><img title=\"DavidW_Blog_Thumb_nb\" src=\"../wp-content/uploads/2010/04/DavidW_Blog_Thumb_nb-e1271789991691.jpg\" alt=\"\" width=\"40\" height=\"40\" /></a>\r\n\r\n&nbsp;\r\n\r\nWaiters and waitresses with attitude? There\'s plenty in NYC but no thanks. I do love restaurants with attitude though. Sometimes it comes in the form of loud decor or over-the-top menu items but for me, some humor and bravado go a long way. Attitude seems to go better with sandwiches, wings and beer but really, personality can be found anywhere.\r\n\r\nHere are a few spots I go to when in the neighborhood:\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://www.jimmyjohns.com/\" target=\"_blank\">Jimmy Johns</a>\r\nChicago, Illinois\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://cbxblog.com/wp-content/uploads/2011/09/Free_Smells_by_muzac.jpg\"><img class=\"size-full wp-image-3570 aligncenter\" title=\"Free_Smells_by_muzac\" src=\"/wp-content/uploads/2011/09/Free_Smells_by_muzac.jpg\" alt=\"\" width=\"400\" height=\"298\" /></a>\r\n<p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/09/JimmyJohns1.jpg\"><img class=\"size-full wp-image-3571 aligncenter\" title=\"JimmyJohns1\" src=\"/wp-content/uploads/2011/09/JimmyJohns1.jpg\" alt=\"\" width=\"400\" height=\"298\" /></a></p>\r\n<p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/09/JimmyJohnsMenuCrop.jpg\"><img class=\"size-full wp-image-3572 aligncenter\" title=\"JimmyJohnsMenuCrop\" src=\"/wp-content/uploads/2011/09/JimmyJohnsMenuCrop.jpg\" alt=\"\" width=\"400\" height=\"298\" /></a></p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://www.patskingofsteaks.com/aboutus.html\" target=\"_blank\">Pat\'s King of Steaks</a>\r\nPhiladelphia, Pennsylvania\r\n<p style=\"text-align: center;\"><a href=\"http://www.jackastors.com/\" target=\"_blank\">\r\n</a><a href=\"http://cbxblog.com/wp-content/uploads/2011/09/Pats-DSCF1497.jpg\"><img class=\"size-full wp-image-3573 aligncenter\" title=\"Pats DSCF1497\" src=\"/wp-content/uploads/2011/09/Pats-DSCF1497.jpg\" alt=\"\" width=\"400\" height=\"298\" /></a></p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://www.jackastors.com/\" target=\"_blank\">Jack Astors</a>\r\nBarrie, Ontario Canada\r\n\r\n&nbsp;\r\n<p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/09/DSC02767.jpg\"><img class=\"size-full wp-image-3569 aligncenter\" title=\"DSC02767\" src=\"/wp-content/uploads/2011/09/DSC02767.jpg\" alt=\"\" width=\"400\" height=\"298\" /></a></p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://www.ricetoriches.com\" target=\"_blank\">Rice to Riches</a>\r\nNew York, New York\r\n\r\n&nbsp;\r\n<p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/09/145723434_84f0e6137c.jpg\"><img class=\"size-full wp-image-3574 aligncenter\" title=\"145723434_84f0e6137c\" src=\"/wp-content/uploads/2011/09/145723434_84f0e6137c.jpg\" alt=\"\" width=\"400\" height=\"298\" /></a></p>\r\n<p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/09/4197962293_fef80ab777.jpg\"><img class=\"size-full wp-image-3575 aligncenter\" title=\"4197962293_fef80ab777\" src=\"/wp-content/uploads/2011/09/4197962293_fef80ab777.jpg\" alt=\"\" width=\"400\" height=\"298\" /></a></p>\r\n<p style=\"text-align: center;\"><a href=\"http://cbxblog.com/wp-content/uploads/2011/09/Rice_DD.jpg\"><img class=\"size-full wp-image-3576 aligncenter\" title=\"Rice_DD\" src=\"/wp-content/uploads/2011/09/Rice_DD.jpg\" alt=\"\" width=\"400\" height=\"298\" /></a></p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;', 'You\'re Welcome', '', 'inherit', 'closed', 'closed', '', '896-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 896, 'http://cbx.cappendev.com/896-revision-v1', 0, 'revision', '', 0),
(1443, 1, '2018-09-24 18:49:01', '2018-09-24 18:49:01', 'Who gets excited anymore when they open their mailbox? Do you welcome the mail from your cable company as a delightful surprise? Do you giggle and wiggle at the sight of a letter from the bank? How special does the finger-staining, “current occupant” addressed catalog from Cardboard &amp; Plywood make you feel? And let’s be honest: when was the last time you received—let alone sent—a note just to say “Hi”?\r\n<a href=\"https://www.pixinote.com/\" target=\"_blank\">Pixinote</a>, a newly launched printing and mailing service, is changing the rules of correspondence. With your mobile device, you can go to www.pixinote.com (mobile apps are in the works), select a picture from your photo album and jot a note to a friend. Pixinote will then transform all of this into a physical, thoughtful, personalized little note in a cute, crafty looking envelope. It’s as simple and lovely as it gets.\r\n\r\nAt a time of fast and furious virtual communication, who takes the time to snail mail a note anymore? By putting together the best of two worlds—materialized emotions and dematerialized logistics—Pixinote is reinventing the category by creating a new physical format for the way data is consumed on people’s phones. It gives a body to Facebook status, tweets and Instagrams. It makes communication tactile and emotional again. In doing so, Pixinote also creates new consumption events: every day is an occasion and a blank canvas for people to be creative. No need to wait for a formal date to find yourself rushing to your favorite convenience store in a search of a “happy-belated-better-late-than-never” card. It’s basically offering a new life for love letters, cheerful cards, friendly notes, or anything “noteworthy” any time, from anywhere.\r\n\r\nWhile brands look for unique ways to connect with their consumers and create vibrant experiences, Pixinote is a great example of what bringing back emotions to the concept of connection can do: it elevates a positive, meaningful, and personal experience by giving us the power to do a little good every day.\r\n\r\nGet ready for sprinkles of happiness all over your mailbox!', 'You’ve got mail!', '', 'inherit', 'closed', 'closed', '', '1042-revision-v1', '', '', '2018-09-24 18:49:01', '2018-09-24 18:49:01', '', 1042, 'http://cbx.cappendev.com/1042-revision-v1', 0, 'revision', '', 0),
(1444, 2, '2018-09-26 19:53:01', '2018-09-26 19:53:01', '', 'Ali', '', 'publish', 'open', 'open', '', 'ali', '', '', '2018-09-27 19:23:44', '2018-09-27 19:23:44', '', 0, 'http://cbx.cappendev.com/?post_type=team&#038;p=1444', 62, 'team', '', 0),
(1445, 2, '2018-09-24 20:54:18', '2018-09-24 20:54:18', '', 'Ali', '', 'inherit', 'closed', 'closed', '', '1444-revision-v1', '', '', '2018-09-24 20:54:18', '2018-09-24 20:54:18', '', 1444, 'http://cbx.cappendev.com/1444-revision-v1', 0, 'revision', '', 0),
(1446, 1, '2018-09-24 21:00:46', '2018-09-24 21:00:46', '', 'Here comes the sun,<br> little darlin\'', '', 'inherit', 'closed', 'closed', '', '39-revision-v1', '', '', '2018-09-24 21:00:46', '2018-09-24 21:00:46', '', 39, 'http://cbx.cappendev.com/39-revision-v1', 0, 'revision', '', 0),
(1447, 1, '2018-09-25 21:04:46', '2018-09-25 21:04:46', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/11.jpg\"><img class=\"alignnone size-full wp-image-11266\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/11.jpg\" alt=\"\" /></a>\r\n\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/3432.jpg\"><img class=\"alignnone size-large wp-image-11268\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/3432-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" /></a>\r\n\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\"><img class=\"alignnone size-large wp-image-11282\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" /></a>\r\n\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/32.jpg\"><img class=\"alignnone size-large wp-image-11271\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/32-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" /></a>\r\n\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-25 21:04:46', '2018-09-25 21:04:46', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
(1448, 1, '2018-09-25 21:05:31', '2018-09-25 21:05:31', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n<img class=\"alignnone size-full wp-image-11266\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/11.jpg\" alt=\"\" width=\"480\" height=\"640\" />\r\n\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/3432.jpg\"><img class=\"alignnone size-large wp-image-11268\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/3432-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" /></a>\r\n\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\"><img class=\"alignnone size-large wp-image-11282\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" /></a>\r\n\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/32.jpg\"><img class=\"alignnone size-large wp-image-11271\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/32-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" /></a>\r\n\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-25 21:05:31', '2018-09-25 21:05:31', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
(1450, 1, '2018-09-25 21:07:11', '2018-09-25 21:07:11', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/11.jpg\"><img class=\"alignnone size-full wp-image-11266\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/11.jpg\" alt=\"\" /></a>\r\n\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/3432.jpg\"><img class=\"alignnone size-large wp-image-11268\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/3432-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" /></a>\r\n\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\"><img class=\"alignnone size-large wp-image-11282\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" /></a>\r\n\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/32.jpg\"><img class=\"alignnone size-large wp-image-11271\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/32-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" /></a>\r\n\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-25 21:07:11', '2018-09-25 21:07:11', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
(1451, 1, '2018-09-25 21:08:17', '2018-09-25 21:08:17', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/11.jpg\"><img class=\"alignnone size-full wp-image-11266\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/11.jpg\" alt=\"\"/></a>\r\n\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/3432.jpg\"><img class=\"alignnone size-large wp-image-11268\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/3432-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" /></a>\r\n\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\"><img class=\"alignnone size-large wp-image-11282\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" /></a>\r\n\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/32.jpg\"><img class=\"alignnone size-large wp-image-11271\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/32-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" /></a>\r\n\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-25 21:08:17', '2018-09-25 21:08:17', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0);
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(1452, 1, '2018-09-25 21:08:55', '2018-09-25 21:08:55', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/11.jpg\"><img class=\"alignnone size-full wp-image-11266\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/11.jpg\" alt=\"\" /></a>\r\n\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/3432.jpg\"><img class=\"alignnone size-large wp-image-11268\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/3432-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" /></a>\r\n\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\"><img class=\"alignnone size-large wp-image-11282\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" /></a>\r\n\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/32.jpg\"><img class=\"alignnone size-large wp-image-11271\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/32-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" /></a>\r\n\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-25 21:08:55', '2018-09-25 21:08:55', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
(1453, 2, '2018-09-26 16:12:59', '2018-09-26 16:12:59', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/11.jpg\"><img class=\"alignnone size-full wp-image-11266\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/11.jpg\" alt=\"\" /></a>\r\n\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/3432.jpg\"><img class=\"alignnone size-large wp-image-11268\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/3432-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" /></a>\r\n\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\"><img class=\"alignnone size-large wp-image-11282\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" /></a>\r\n\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/32.jpg\"><img class=\"alignnone size-large wp-image-11271\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/32-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" /></a>\r\n\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-26 16:12:59', '2018-09-26 16:12:59', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
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(1462, 2, '2018-09-26 19:08:17', '2018-09-26 19:08:17', 'As a Client Services Project Coordinator, Abby supports the team in every way that helps bring the client’s vision to life. She has developed strong project management skills and client relationships through working on brands such as Procter &amp; Gamble, J.M. Smucker, Pillsbury and National Geographic. Abby has an eye for detail and a passion for making a brand story sing through packaging, TV and social activation.\r\n\r\nAbby graduated from Bucknell University with a BSBA, majoring in Markets, Innovation and Design.', 'Abby', '', 'publish', 'open', 'open', '', 'abby', '', '', '2018-09-27 19:13:55', '2018-09-27 19:13:55', '', 0, 'http://cbx.cappendev.com/?post_type=team&#038;p=1462', 61, 'team', '', 0),
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(1484, 2, '2018-09-26 19:37:05', '2018-09-26 19:37:05', 'As a Client Services Project Coordinator, Abby supports the team in every way that helps bring the client’s vision to life. She has developed strong project management skills and client relationships through working on brands such as Procter &amp; Gamble, J.M. Smucker, Pillsbury and National Geographic. Abby has an eye for detail and a passion for making a brand story sing through packaging, TV and social activation.\r\n\r\nAbby graduated from Bucknell University with a BSBA, majoring in Markets, Innovation and Design.', 'Abby', '', 'inherit', 'closed', 'closed', '', '1462-revision-v1', '', '', '2018-09-26 19:37:05', '2018-09-26 19:37:05', '', 1462, 'http://cbx.cappendev.com/1462-revision-v1', 0, 'revision', '', 0),
(1485, 2, '2018-09-26 19:40:56', '2018-09-26 19:40:56', '', 'Abby', 'As a Client Services Project Coordinator, Abby supports the team in every way that helps bring the client’s vision to life. She has developed strong project management skills and client relationships through working on brands such as Procter & Gamble, J.M. Smucker, Pillsbury and National Geographic. Abby has an eye for detail and a passion for making a brand story sing through packaging, TV and social activation.\r\n\r\nAbby graduated from Bucknell University with a BSBA, majoring in Markets, Innovation and Design.', 'inherit', 'closed', 'closed', '', '1462-revision-v1', '', '', '2018-09-26 19:40:56', '2018-09-26 19:40:56', '', 1462, 'http://cbx.cappendev.com/1462-revision-v1', 0, 'revision', '', 0),
(1486, 2, '2018-09-26 19:44:02', '2018-09-26 19:44:02', '<p class=\"p1\"><span class=\"s1\"> At CBX, Peter manages the General Mills, Hormel, Bellisio Foods and Select Foods accounts.</span></p>\r\n<p class=\"p1\"><span class=\"s1\">Before coming to CBX, Amanda worked at Curb Crowser on General Mills in-store and POS.<span class=\"Apple-converted-space\">  </span>She has also worked at Hot Dish Advertising, a full-service advertising agency specializing in franchise clients across several industries such as Edible Arrangements, Budget Blinds, Erbert &amp; Gerbert’s, Seattle’s Best Coffee, Menchie’s Frozen Yogurt and Lawn Doctor.</span></p>\r\n<p class=\"p1\"><span class=\"s1\">Peter graduated from St. Mary’s University<span class=\"Apple-converted-space\">  </span>with a double major in marketing &amp; entrepreneurial management. She is a member of Delta Mu Delta, a national business administration honor society</span></p>', 'Peter', '', 'inherit', 'closed', 'closed', '', '529-revision-v1', '', '', '2018-09-26 19:44:02', '2018-09-26 19:44:02', '', 529, 'http://cbx.cappendev.com/529-revision-v1', 0, 'revision', '', 0),
(1488, 2, '2018-09-26 19:48:02', '2018-09-26 19:48:02', 'As a partner at CBX, Todd is responsible for all things retail. He works with clients across multiple channels of trade including grocery, pharmaceutical, mass, pet specialty, consumer electronics, convenience, office, home improvement, clubs and auto parts supply. Under his leadership, the CBX branded environments division offers specialized services including retail strategy, brand development, market research and store design.\r\n\r\nPrior to joining CBX, Todd was vice president of marketing and consumer research for Daymon Worldwide, a global $10 billion sales and marketing company specializing in retail development of private label programs.\r\n\r\nTodd has published articles on private label branding for PLBuyer, Store Brand Decisions and Progressive Grocer. Todd has also spoken at FMI, PLMA and NACS about retail brand development and growth.', 'Todd', '', 'publish', 'open', 'open', '', 'todd', '', '', '2018-09-28 22:24:08', '2018-09-28 22:24:08', '', 0, 'http://cbx.cappendev.com/?post_type=team&#038;p=1488', 1, 'team', '', 0),
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(1491, 2, '2018-09-26 19:48:02', '2018-09-26 19:48:02', 'As a partner at CBX, Todd is responsible for all things retail. He works with clients across multiple channels of trade including grocery, pharmaceutical, mass, pet specialty, consumer electronics, convenience, office, home improvement, clubs and auto parts supply. Under his leadership, the CBX branded environments division offers specialized services including retail strategy, brand development, market research and store design.\r\n\r\nPrior to joining CBX, Todd was vice president of marketing and consumer research for Daymon Worldwide, a global $10 billion sales and marketing company specializing in retail development of private label programs.\r\n\r\nTodd has published articles on private label branding for PLBuyer, Store Brand Decisions and Progressive Grocer. Todd has also spoken at FMI, PLMA and NACS about retail brand development and growth.', 'Todd', '', 'inherit', 'closed', 'closed', '', '1488-revision-v1', '', '', '2018-09-26 19:48:02', '2018-09-26 19:48:02', '', 1488, 'http://cbx.cappendev.com/1488-revision-v1', 0, 'revision', '', 0),
(1493, 2, '2018-09-26 19:50:05', '2018-09-26 19:50:05', 'As a Client Services Project Coordinator, Abby supports the team in every way that helps bring the client’s vision to life. She has developed strong project management skills and client relationships through working on brands such as Procter &amp; Gamble, J.M. Smucker, Pillsbury and National Geographic. Abby has an eye for detail and a passion for making a brand story sing through packaging, TV and social activation.\r\n\r\n&nbsp;\r\n\r\nAbby graduated from Bucknell University with a BSBA, majoring in Markets, Innovation and Design.', 'Abby', '', 'inherit', 'closed', 'closed', '', '1462-revision-v1', '', '', '2018-09-26 19:50:05', '2018-09-26 19:50:05', '', 1462, 'http://cbx.cappendev.com/1462-revision-v1', 0, 'revision', '', 0),
(1494, 2, '2018-09-26 19:50:49', '2018-09-26 19:50:49', 'As a Client Services Project Coordinator, Abby supports the team in every way that helps bring the client’s vision to life. She has developed strong project management skills and client relationships through working on brands such as Procter &amp; Gamble, J.M. Smucker, Pillsbury and National Geographic. Abby has an eye for detail and a passion for making a brand story sing through packaging, TV and social activation.\r\n\r\nAbby graduated from Bucknell University with a BSBA, majoring in Markets, Innovation and Design.', 'Abby', '', 'inherit', 'closed', 'closed', '', '1462-revision-v1', '', '', '2018-09-26 19:50:49', '2018-09-26 19:50:49', '', 1462, 'http://cbx.cappendev.com/1462-revision-v1', 0, 'revision', '', 0),
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(1496, 2, '2018-09-26 19:57:03', '2018-09-26 19:57:03', 'Vannett is an eagle-eyed insights analyst, trend spotter, and innovation junkie whose passion is the marriage of business strategy and design. Her ability to naturally create connections and identify strategic tensions has lead her to award-winning success in revitalizing heritage brands and creating new brands for both giant corporations and startups.\r\n\r\nVannett started her career in advertising, working on game-changing clients including Toyota, ConAgra Foods, and Google. She then transitioned exclusively into branding and has had resounding success solving complex business challenges. Her client list includes behemoths like Anheuser-Busch InBev, Diageo, Nestle, Unilever, Bayer, and Mars Chocolate, as well as small but mighty clients like Walker &amp; Company and 1Above.', 'Vannett', '', 'publish', 'open', 'open', '', 'vannett', '', '', '2018-09-27 19:13:33', '2018-09-27 19:13:33', '', 0, 'http://cbx.cappendev.com/?post_type=team&#038;p=1496', 58, 'team', '', 0),
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(1499, 2, '2018-09-26 19:57:03', '2018-09-26 19:57:03', 'Vannett is an eagle-eyed insights analyst, trend spotter, and innovation junkie whose passion is the marriage of business strategy and design. Her ability to naturally create connections and identify strategic tensions has lead her to award-winning success in revitalizing heritage brands and creating new brands for both giant corporations and startups.\r\n\r\nVannett started her career in advertising, working on game-changing clients including Toyota, ConAgra Foods, and Google. She then transitioned exclusively into branding and has had resounding success solving complex business challenges. Her client list includes behemoths like Anheuser-Busch InBev, Diageo, Nestle, Unilever, Bayer, and Mars Chocolate, as well as small but mighty clients like Walker &amp; Company and 1Above.', 'Vannett', '', 'inherit', 'closed', 'closed', '', '1496-revision-v1', '', '', '2018-09-26 19:57:03', '2018-09-26 19:57:03', '', 1496, 'http://cbx.cappendev.com/1496-revision-v1', 0, 'revision', '', 0),
(1500, 2, '2018-09-27 16:06:15', '2018-09-27 16:06:15', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\n\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\n\n<strong>Here are some takeaways from this year’s Expo East…</strong>\n\n<strong>Growing Like A Weed</strong>\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\n\n<img class=\"alignnone size-full wp-image-1501\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/11.jpg\" alt=\"\" width=\"480\" height=\"640\" />|\n<strong>Plants. It’s What’s For Dinner.</strong>\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\n\n<strong>Get A Collagen Education</strong>\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\n\n<strong>Brands Taking Stands</strong>\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\n\n<img class=\"alignnone size-full wp-image-1502\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/3432.jpg\" alt=\"\" width=\"650\" height=\"488\" /><strong>Organic Goes Digital</strong>\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\n\n<img class=\"alignnone size-full wp-image-1503\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\" alt=\"\" width=\"650\" height=\"488\" />\n\n<strong>…To A Tea</strong>\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\n\n<img class=\"alignnone size-full wp-image-1504\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/32.jpg\" alt=\"\" width=\"650\" height=\"867\" />\n\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\n\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-autosave-v1', '', '', '2018-09-27 16:06:15', '2018-09-27 16:06:15', '', 1133, 'http://cbx.cappendev.com/1133-autosave-v1', 0, 'revision', '', 0),
(1501, 2, '2018-09-26 20:17:17', '2018-09-26 20:17:17', '', '11', '', 'inherit', 'open', 'closed', '', '11', '', '', '2018-09-26 20:17:17', '2018-09-26 20:17:17', '', 1133, 'http://cbx.cappendev.com/app/uploads/2018/09/11.jpg', 0, 'attachment', 'image/jpeg', 0),
(1502, 2, '2018-09-26 20:17:33', '2018-09-26 20:17:33', '', '3432', '', 'inherit', 'open', 'closed', '', '3432', '', '', '2018-09-26 20:17:33', '2018-09-26 20:17:33', '', 1133, 'http://cbx.cappendev.com/app/uploads/2018/09/3432.jpg', 0, 'attachment', 'image/jpeg', 0),
(1503, 2, '2018-09-26 20:17:47', '2018-09-26 20:17:47', '', '1*_cRQZJyi1eW5Dksnf1Kxaw', '', 'inherit', 'open', 'closed', '', '1_crqzjyi1ew5dksnf1kxaw', '', '', '2018-09-26 20:17:47', '2018-09-26 20:17:47', '', 1133, 'http://cbx.cappendev.com/app/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg', 0, 'attachment', 'image/jpeg', 0),
(1504, 2, '2018-09-26 20:18:00', '2018-09-26 20:18:00', '', '32', '', 'inherit', 'open', 'closed', '', '32', '', '', '2018-09-26 20:18:00', '2018-09-26 20:18:00', '', 1133, 'http://cbx.cappendev.com/app/uploads/2018/09/32.jpg', 0, 'attachment', 'image/jpeg', 0),
(1505, 2, '2018-09-26 20:18:16', '2018-09-26 20:18:16', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n<img class=\"alignnone size-full wp-image-1501\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/11.jpg\" alt=\"\" width=\"480\" height=\"640\" />\r\n\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<img class=\"alignnone size-full wp-image-1502\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/3432.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<img class=\"alignnone size-full wp-image-1503\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<img class=\"alignnone size-full wp-image-1504\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/32.jpg\" alt=\"\" width=\"650\" height=\"867\" />\r\n\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-26 20:18:16', '2018-09-26 20:18:16', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
(1508, 2, '2018-09-26 20:23:04', '2018-09-26 20:23:04', '', 'Wellness as<br> second nature', '', 'inherit', 'closed', 'closed', '', '43-revision-v1', '', '', '2018-09-26 20:23:04', '2018-09-26 20:23:04', '', 43, 'http://cbx.cappendev.com/43-revision-v1', 0, 'revision', '', 0),
(1510, 2, '2018-09-26 20:28:16', '2018-09-26 20:28:16', '', 'Wellness as<br> second nature', '', 'inherit', 'closed', 'closed', '', '43-revision-v1', '', '', '2018-09-26 20:28:16', '2018-09-26 20:28:16', '', 43, 'http://cbx.cappendev.com/43-revision-v1', 0, 'revision', '', 0);
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(1511, 2, '2018-09-26 20:28:19', '2018-09-26 20:28:19', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n&nbsp;\r\n\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<img class=\"alignnone size-full wp-image-1502\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/3432.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<img class=\"alignnone size-full wp-image-1503\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<img class=\"alignnone size-full wp-image-1504\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/32.jpg\" alt=\"\" width=\"650\" height=\"867\" />\r\n\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-26 20:28:19', '2018-09-26 20:28:19', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
(1512, 2, '2018-09-26 20:31:19', '2018-09-26 20:31:19', '', 'casestudy_IMG3_jason', '', 'inherit', 'open', 'closed', '', 'casestudy_img3_jason', '', '', '2018-09-26 20:31:19', '2018-09-26 20:31:19', '', 0, 'http://cbx.cappendev.com/app/uploads/2018/09/casestudy_IMG3_jason.jpg', 0, 'attachment', 'image/jpeg', 0),
(1513, 2, '2018-09-26 20:58:23', '2018-09-26 20:58:23', '', 'Wellness as<br> second nature', '', 'inherit', 'closed', 'closed', '', '43-revision-v1', '', '', '2018-09-26 20:58:23', '2018-09-26 20:58:23', '', 43, 'http://cbx.cappendev.com/43-revision-v1', 0, 'revision', '', 0),
(1514, 2, '2018-09-26 21:03:51', '2018-09-26 21:03:51', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n<img class=\"alignnone size-full wp-image-1504\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/32.jpg\" alt=\"\" width=\"650\" height=\"867\" />\r\n\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<img class=\"alignnone size-full wp-image-1502\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/3432.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<img class=\"alignnone size-full wp-image-1503\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<img class=\"alignnone size-full wp-image-1504\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/32.jpg\" alt=\"\" width=\"650\" height=\"867\" />\r\n\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-26 21:03:51', '2018-09-26 21:03:51', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
(1515, 2, '2018-09-26 21:16:06', '2018-09-26 21:16:06', '', 'About_Bio_signature_vannett', '', 'inherit', 'open', 'closed', '', 'about_bio_signature_vannett', '', '', '2018-09-26 21:16:06', '2018-09-26 21:16:06', '', 0, 'http://cbx.cappendev.com/app/uploads/2018/09/About_Bio_signature_vannett.png', 0, 'attachment', 'image/png', 0),
(1516, 2, '2018-09-26 21:16:22', '2018-09-26 21:16:22', 'Vannett is an eagle-eyed insights analyst, trend spotter, and innovation junkie whose passion is the marriage of business strategy and design. Her ability to naturally create connections and identify strategic tensions has lead her to award-winning success in revitalizing heritage brands and creating new brands for both giant corporations and startups.\r\n\r\nVannett started her career in advertising, working on game-changing clients including Toyota, ConAgra Foods, and Google. She then transitioned exclusively into branding and has had resounding success solving complex business challenges. Her client list includes behemoths like Anheuser-Busch InBev, Diageo, Nestle, Unilever, Bayer, and Mars Chocolate, as well as small but mighty clients like Walker &amp; Company and 1Above.', 'Vannett', '', 'inherit', 'closed', 'closed', '', '1496-revision-v1', '', '', '2018-09-26 21:16:22', '2018-09-26 21:16:22', '', 1496, 'http://cbx.cappendev.com/1496-revision-v1', 0, 'revision', '', 0),
(1517, 1, '2018-09-26 22:37:35', '2018-09-26 22:37:35', 'Est quo ad aperiam quis. Voluptates eum et quas et accusamus vitae veritatis.\r\n\r\nIn et esse voluptatem laboriosam rerum pariatur. Amet vel in quaerat sequi. Laboriosam hic minus dolorum.\r\n\r\nProvident quaerat iure distinctio temporibus asperiores eum qui sunt. Iusto quidem sunt accusantium molestiae nisi odit. Ipsam consectetur nihil est voluptatem ipsum.\r\n\r\nError neque veniam ipsum incidunt commodi. Sed exercitationem deleniti ad odit in quibusdam.\r\n\r\nOptio dignissimos possimus reprehenderit odit eaque libero non. Omnis unde eum error quis ipsam at nostrum. Qui est ut itaque quia sed. Nobis consequatur consequatur molestiae illum ducimus.\r\n<ul>\r\n 	<li>Support the Client Services department and executive teams with project needs</li>\r\n 	<li>Organize project information, including researching background information and insights</li>\r\n 	<li>Meeting organization, management and documentation</li>\r\n 	<li>Category research and audit presentations</li>\r\n</ul>', 'Ut consequatur deserunt odit soluta aut', 'Soluta aut veniam earum voluptatum voluptas dolores necessitatibus ut laudantium quisquam tempora eaque expedita nesciunt nam doloremque ut sed nihil aut qui officia excepturi adipisci at vel hic omnis atque rerum quod porro eum nobis aspernatur molestiae quis mollitia aperiam animi ut sit a veniam eum ipsa.\r\n\r\nSed omnis neque magni harum earum voluptatibus vero voluptas hic sint aperiam cumque et ea dolores et eius eum iure reiciendis cumque consequuntur quos et rem quos at occaecati officiis velit odit id nesciunt cum eaque quaerat ut temporibus ipsa at laudantium error eum facilis inventore quidem accusamus non vel maiores.', 'inherit', 'closed', 'closed', '', '94-revision-v1', '', '', '2018-09-26 22:37:35', '2018-09-26 22:37:35', '', 94, 'http://cbx.cappendev.com/94-revision-v1', 0, 'revision', '', 0),
(1518, 1, '2018-09-27 13:00:39', '2018-09-27 13:00:39', 'Est quo ad aperiam quis. Voluptates eum et quas et accusamus vitae veritatis.\r\n\r\nIn et esse voluptatem laboriosam rerum pariatur. Amet vel in quaerat sequi. Laboriosam hic minus dolorum.\r\n\r\nProvident quaerat iure distinctio temporibus asperiores eum qui sunt. Iusto quidem sunt accusantium molestiae nisi odit. Ipsam consectetur nihil est voluptatem ipsum.\r\n\r\nError neque veniam ipsum incidunt commodi. Sed exercitationem deleniti ad odit in quibusdam.\r\n\r\nOptio dignissimos possimus reprehenderit odit eaque libero non. Omnis unde eum error quis ipsam at nostrum. Qui est ut itaque quia sed. Nobis consequatur consequatur molestiae illum ducimus.\r\n<ul>\r\n 	<li>Support the Client Services department and executive teams with project needs</li>\r\n 	<li>Organize project information, including researching background information and insights</li>\r\n 	<li>Meeting organization, management and documentation</li>\r\n 	<li>Category research and audit presentations</li>\r\n</ul>', 'Ut consequatur deserunt odit soluta aut', 'Soluta aut veniam earum voluptatum voluptas dolores necessitatibus ut laudantium quisquam tempora eaque expedita nesciunt nam doloremque ut sed nihil aut qui officia excepturi adipisci at vel hic omnis atque rerum quod porro eum nobis aspernatur molestiae quis mollitia aperiam animi ut sit a veniam eum ipsa.\r\n\r\nSed omnis neque magni harum earum voluptatibus vero voluptas hic sint aperiam cumque et ea dolores et eius eum iure reiciendis cumque consequuntur quos et rem quos at occaecati officiis velit odit id nesciunt cum eaque quaerat ut temporibus ipsa at laudantium error eum facilis inventore quidem accusamus non vel maiores.', 'inherit', 'closed', 'closed', '', '94-revision-v1', '', '', '2018-09-27 13:00:39', '2018-09-27 13:00:39', '', 94, 'http://cbx.cappendev.com/94-revision-v1', 0, 'revision', '', 0),
(1519, 2, '2018-09-27 13:33:47', '2018-09-27 13:33:47', '', 'Todd', '', 'inherit', 'open', 'closed', '', 'todd-2', '', '', '2018-09-27 13:33:47', '2018-09-27 13:33:47', '', 1488, 'http://cbx.cappendev.com/app/uploads/2018/09/Todd.gif', 0, 'attachment', 'image/gif', 0),
(1520, 2, '2018-09-27 13:33:57', '2018-09-27 13:33:57', 'As a partner at CBX, Todd is responsible for all things retail. He works with clients across multiple channels of trade including grocery, pharmaceutical, mass, pet specialty, consumer electronics, convenience, office, home improvement, clubs and auto parts supply. Under his leadership, the CBX branded environments division offers specialized services including retail strategy, brand development, market research and store design.\r\n\r\nPrior to joining CBX, Todd was vice president of marketing and consumer research for Daymon Worldwide, a global $10 billion sales and marketing company specializing in retail development of private label programs.\r\n\r\nTodd has published articles on private label branding for PLBuyer, Store Brand Decisions and Progressive Grocer. Todd has also spoken at FMI, PLMA and NACS about retail brand development and growth.', 'Todd', '', 'inherit', 'closed', 'closed', '', '1488-revision-v1', '', '', '2018-09-27 13:33:57', '2018-09-27 13:33:57', '', 1488, 'http://cbx.cappendev.com/1488-revision-v1', 0, 'revision', '', 0),
(1521, 2, '2018-09-27 13:44:11', '2018-09-27 13:44:11', '', 'Ali-3', '', 'inherit', 'open', 'closed', '', 'ali-3', '', '', '2018-09-27 13:44:11', '2018-09-27 13:44:11', '', 1444, 'http://cbx.cappendev.com/app/uploads/2018/09/Ali-3.png', 0, 'attachment', 'image/png', 0),
(1522, 2, '2018-09-27 13:44:18', '2018-09-27 13:44:18', '', 'Ali', '', 'inherit', 'closed', 'closed', '', '1444-revision-v1', '', '', '2018-09-27 13:44:18', '2018-09-27 13:44:18', '', 1444, 'http://cbx.cappendev.com/1444-revision-v1', 0, 'revision', '', 0),
(1523, 2, '2018-09-27 13:45:31', '2018-09-27 13:45:31', '', 'Vannett', '', 'inherit', 'open', 'closed', '', 'vannett-2', '', '', '2018-09-27 13:45:31', '2018-09-27 13:45:31', '', 1496, 'http://cbx.cappendev.com/app/uploads/2018/09/Vannett-1.gif', 0, 'attachment', 'image/gif', 0),
(1524, 2, '2018-09-27 13:45:37', '2018-09-27 13:45:37', 'Vannett is an eagle-eyed insights analyst, trend spotter, and innovation junkie whose passion is the marriage of business strategy and design. Her ability to naturally create connections and identify strategic tensions has lead her to award-winning success in revitalizing heritage brands and creating new brands for both giant corporations and startups.\r\n\r\nVannett started her career in advertising, working on game-changing clients including Toyota, ConAgra Foods, and Google. She then transitioned exclusively into branding and has had resounding success solving complex business challenges. Her client list includes behemoths like Anheuser-Busch InBev, Diageo, Nestle, Unilever, Bayer, and Mars Chocolate, as well as small but mighty clients like Walker &amp; Company and 1Above.', 'Vannett', '', 'inherit', 'closed', 'closed', '', '1496-revision-v1', '', '', '2018-09-27 13:45:37', '2018-09-27 13:45:37', '', 1496, 'http://cbx.cappendev.com/1496-revision-v1', 0, 'revision', '', 0),
(1525, 2, '2018-09-27 14:05:36', '2018-09-27 14:05:36', '', 'Ali-4', '', 'inherit', 'open', 'closed', '', 'ali-4', '', '', '2018-09-27 14:05:36', '2018-09-27 14:05:36', '', 1444, 'http://cbx.cappendev.com/app/uploads/2018/09/Ali-4.png', 0, 'attachment', 'image/png', 0),
(1526, 2, '2018-09-27 14:05:44', '2018-09-27 14:05:44', '', 'Ali', '', 'inherit', 'closed', 'closed', '', '1444-revision-v1', '', '', '2018-09-27 14:05:44', '2018-09-27 14:05:44', '', 1444, 'http://cbx.cappendev.com/1444-revision-v1', 0, 'revision', '', 0),
(1527, 2, '2018-09-27 14:09:04', '2018-09-27 14:09:04', '', 'Todd-2', '', 'inherit', 'open', 'closed', '', 'todd-2-2', '', '', '2018-09-27 14:09:04', '2018-09-27 14:09:04', '', 1488, 'http://cbx.cappendev.com/app/uploads/2018/09/Todd-2.png', 0, 'attachment', 'image/png', 0),
(1528, 2, '2018-09-27 14:09:09', '2018-09-27 14:09:09', 'As a partner at CBX, Todd is responsible for all things retail. He works with clients across multiple channels of trade including grocery, pharmaceutical, mass, pet specialty, consumer electronics, convenience, office, home improvement, clubs and auto parts supply. Under his leadership, the CBX branded environments division offers specialized services including retail strategy, brand development, market research and store design.\r\n\r\nPrior to joining CBX, Todd was vice president of marketing and consumer research for Daymon Worldwide, a global $10 billion sales and marketing company specializing in retail development of private label programs.\r\n\r\nTodd has published articles on private label branding for PLBuyer, Store Brand Decisions and Progressive Grocer. Todd has also spoken at FMI, PLMA and NACS about retail brand development and growth.', 'Todd', '', 'inherit', 'closed', 'closed', '', '1488-revision-v1', '', '', '2018-09-27 14:09:09', '2018-09-27 14:09:09', '', 1488, 'http://cbx.cappendev.com/1488-revision-v1', 0, 'revision', '', 0),
(1529, 2, '2018-09-27 14:11:16', '2018-09-27 14:11:16', '', 'Todd-3', '', 'inherit', 'open', 'closed', '', 'todd-3', '', '', '2018-09-27 14:11:16', '2018-09-27 14:11:16', '', 1488, 'http://cbx.cappendev.com/app/uploads/2018/09/Todd-3.png', 0, 'attachment', 'image/png', 0),
(1530, 2, '2018-09-27 14:11:20', '2018-09-27 14:11:20', 'As a partner at CBX, Todd is responsible for all things retail. He works with clients across multiple channels of trade including grocery, pharmaceutical, mass, pet specialty, consumer electronics, convenience, office, home improvement, clubs and auto parts supply. Under his leadership, the CBX branded environments division offers specialized services including retail strategy, brand development, market research and store design.\r\n\r\nPrior to joining CBX, Todd was vice president of marketing and consumer research for Daymon Worldwide, a global $10 billion sales and marketing company specializing in retail development of private label programs.\r\n\r\nTodd has published articles on private label branding for PLBuyer, Store Brand Decisions and Progressive Grocer. Todd has also spoken at FMI, PLMA and NACS about retail brand development and growth.', 'Todd', '', 'inherit', 'closed', 'closed', '', '1488-revision-v1', '', '', '2018-09-27 14:11:20', '2018-09-27 14:11:20', '', 1488, 'http://cbx.cappendev.com/1488-revision-v1', 0, 'revision', '', 0),
(1531, 2, '2018-09-27 14:15:25', '2018-09-27 14:15:25', '', 'Vannett', '', 'inherit', 'open', 'closed', '', 'vannett-3', '', '', '2018-09-27 14:15:25', '2018-09-27 14:15:25', '', 1496, 'http://cbx.cappendev.com/app/uploads/2018/09/Vannett.png', 0, 'attachment', 'image/png', 0),
(1532, 2, '2018-09-27 14:15:31', '2018-09-27 14:15:31', 'Vannett is an eagle-eyed insights analyst, trend spotter, and innovation junkie whose passion is the marriage of business strategy and design. Her ability to naturally create connections and identify strategic tensions has lead her to award-winning success in revitalizing heritage brands and creating new brands for both giant corporations and startups.\r\n\r\nVannett started her career in advertising, working on game-changing clients including Toyota, ConAgra Foods, and Google. She then transitioned exclusively into branding and has had resounding success solving complex business challenges. Her client list includes behemoths like Anheuser-Busch InBev, Diageo, Nestle, Unilever, Bayer, and Mars Chocolate, as well as small but mighty clients like Walker &amp; Company and 1Above.', 'Vannett', '', 'inherit', 'closed', 'closed', '', '1496-revision-v1', '', '', '2018-09-27 14:15:31', '2018-09-27 14:15:31', '', 1496, 'http://cbx.cappendev.com/1496-revision-v1', 0, 'revision', '', 0),
(1533, 2, '2018-09-27 14:25:54', '2018-09-27 14:25:54', 'Blah blah blah', 'Samantha', '', 'publish', 'open', 'open', '', 'samantha', '', '', '2018-09-27 19:16:18', '2018-09-27 19:16:18', '', 0, 'http://cbx.cappendev.com/?post_type=team&#038;p=1533', 59, 'team', '', 0),
(1534, 2, '2018-09-27 14:25:26', '2018-09-27 14:25:26', '', 'Sam', '', 'inherit', 'open', 'closed', '', 'sam', '', '', '2018-09-27 14:25:26', '2018-09-27 14:25:26', '', 1533, 'http://cbx.cappendev.com/app/uploads/2018/09/Sam.png', 0, 'attachment', 'image/png', 0),
(1535, 2, '2018-09-27 14:25:47', '2018-09-27 14:25:47', '', 'headshots__0052_Samantha', '', 'inherit', 'open', 'closed', '', 'headshots__0052_samantha', '', '', '2018-09-27 14:25:47', '2018-09-27 14:25:47', '', 1533, 'http://cbx.cappendev.com/app/uploads/2018/09/headshots__0052_Samantha.jpg', 0, 'attachment', 'image/jpeg', 0),
(1536, 2, '2018-09-27 14:25:54', '2018-09-27 14:25:54', 'Blah blah blah', 'Samantha', '', 'inherit', 'closed', 'closed', '', '1533-revision-v1', '', '', '2018-09-27 14:25:54', '2018-09-27 14:25:54', '', 1533, 'http://cbx.cappendev.com/1533-revision-v1', 0, 'revision', '', 0),
(1537, 2, '2018-09-27 16:04:26', '2018-09-27 16:04:26', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n<img class=\"alignnone size-full wp-image-1501\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/11.jpg\" alt=\"\" width=\"480\" height=\"640\" />\r\n\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<img class=\"alignnone size-full wp-image-1502\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/3432.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<img class=\"alignnone size-full wp-image-1503\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<img class=\"alignnone size-full wp-image-1504\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/32.jpg\" alt=\"\" width=\"650\" height=\"867\" />\r\n\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-27 16:04:26', '2018-09-27 16:04:26', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
(1538, 2, '2018-09-27 16:06:30', '2018-09-27 16:06:30', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n<img class=\"alignnone size-full wp-image-1501\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/11.jpg\" alt=\"\" width=\"480\" height=\"640\" />|\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<img class=\"alignnone size-full wp-image-1502\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/3432.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<img class=\"alignnone size-full wp-image-1503\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<img class=\"alignnone size-full wp-image-1504\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/32.jpg\" alt=\"\" width=\"650\" height=\"867\" />\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-27 16:06:30', '2018-09-27 16:06:30', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
(1539, 1, '2012-07-10 17:30:05', '2012-07-10 17:30:05', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nI\'ve recently experienced the incredible joys and wake-in-the-middle-of-the-night pressures associated with helping my son choose where, over the next four years, he will mature, learn and socialize before stepping out into the real world. And it\'s only costing my wife and me about $200k. Here\'s hoping there\'s an ROI!\r\n\r\nParents, like my wife and I, still want generally the same things from their kids\' colleges as they always have: solid reputations, small class sizes, personalized attention, safe campuses, and last but not least, a focus on education. But with tuition prices at exorbitant levels, parents now tend to rationalize their kids\' choices of colleges the same way they rationalize the purchase of any \"big ticket\" item: through brand. \"Well, it\'s a Viking stove, so that means it must be good.\"\r\n\r\nWhen buying higher education, we want the same fulfillment, especially since we\'re dropping several tens, if not hundreds, of thousands of dollars, We want a guarantee of a school\'s worth before we (or our kids) experience it. We want to know what we\'re getting in order to validate the plunge. To be honest, I\'d feel a helluva lot more comfortable plunking down all that cash if I knew I was buying into a brand.\r\n\r\nCertain higher-tier, \"prestige\" schools, like Harvard, MIT, UCLA, Oxford, Michigan and Brown, deliver on that brand promise. In addition to rock-solid reputations as centers of knowledge, these universities have done a great job of making themselves strong brands, creating a position in the marketplace (yes ... these days it is very much a marketplace) through their use of colors, mascots, symbols, and logos. In turn, they\'re always considered desirable, competitive and a good investment. Many kids come out of these schools and go on to good jobs and successful futures.\r\n\r\nBut what about the middle-to-lower tier \"mass\" schools? My son, a solid student, wasn\'t eyeing the Harvards and MITs, but was considering a dozen reputable, though not entirely tip-of-the-tongue, colleges. At the beginning of the school year, he gave his guidance counselor a list of the places he wanted to apply, and then returned to her office recently to let her know where he was accepted. She told him she was surprised he got waitlisted at Lehigh and Muhlenberg, but accepted into Lafayette. Amongst these mid-tier, no-brand colleges, she clearly had a perception that Lafayette was better than Lehigh and Muhlenberg -- we have no idea how this perception was formed.\r\n\r\nIn order for parents to feel good about shelling out the dough on these \"no-to-low brands,\" middle-tier schools need to brush up on their branding abilities and make people aware about what really differentiates their school from another. Heck, even the fictional Faber College from Animal House had a strong tag line! (\"Knowledge is good,\" for those of you who don\'t worship that movie the way I do.) On paper, many of these mid-tier institutions seem virtually identical, some with tag lines as dubious as Faber\'s, and have done little to set themselves apart. Here are some of the strikes against them:\r\n\r\nThe no-brand cache is less evident on a resume and therefore, does not \"give back\" or add quantitative value to a graduate\'s worth\r\nThe no-brand gets no \"wow, great school!\" comments to validate choice and experience\r\nThe no-brand demands a monologue to explain the basics. (\"Well, it\'s a small, private school in east-bum-fuck that has a really good bio-science program\" vs. a dialog built on understanding and connection, e.g., \"Is it really like Good Will Hunting there?\")\r\nThe no-brands do not strengthen the way our children are perceived by others or help to solidify their individual identities, as most brands we choose in our adult lives do (especially in our early 20s, when the sole purpose in life is to get a handle on our individual identity)\r\n\r\nMaybe it\'s because of what I do every day, but it doesn\'t seem like it should be SO hard for these no-brands to become big brands. And given that some college-age students are questioning whether college is worthwhile at all, given the eventual debt (nearly 80% of recent college graduates are returning to live with their parents), these colleges need to act fast in order to keep their schools, ahem, their brands, afloat. Here a few tips for how they can put themselves on the map:\r\n\r\n5 Tips for Going from a No-Brand College to a Brand College\r\n\r\nKnow your target student body (and parent body). Understand what motivates them and is relevant to them, and then make sure they know that you offer programs in which they\'d be interested. For example, Stony Brook University has a big bike share program, and University of the Atlantic in Maine uses 100% recycled paper for everything on campus.\r\n\r\nIf you want to be thought of as different, BE different. Create a program that puts you in a league of your own, and then promote that difference everywhere you can. For example, Colorado College divides its academic year into eight \"blocks,\" intensive academic units lasting three-and-a-half weeks, during which students and professors cover a semester\'s worth of course material, one course at a time.\r\n\r\nTranslate your purpose into a brand belief (what you are) and behavior (how your brand acts) that your current students and staff can understand and consistently communicate to prospective students/parents.\r\n\r\nGot any high-profile or famous alumni who perfectly reflect the mission of your school? Use \'em! Who better than an Oprah Winfrey (Tennessee State University), George Clooney (Northern Kentucky University) or Tim Allen (Western Michigan University) to serve as your brand ambassador?\r\n\r\nUnderstand your weaknesses and how they effect your brand image -- and then do away with them altogether.\r\n\r\nIn the end, I am happy to report that my son chose Lafayette College as the place where he\'ll spend the next four years. One of the reasons we all loved Lafayette was because they called out pieces of my son\'s essay in their acceptance letter, as opposed to the standard form letter he received from nearly every other school. This told us that Lafayette cared about the individual, and would give our son the attention we, and he, wants at this point in his life. It was a small gesture, yes, but it made a big impression on this branding professional, proving sometimes a school doesn\'t need to do that much to put a stake in the ground about how they want to be perceived.</p>\r\n\r\n<a href=\"http://www.huffingtonpost.com/gregg-s-lipman/buying-a-brand-not-just-a_b_1659251.html\" target=\"_blank\">http://www.huffingtonpost.com/gregg-s-lipman/buying-a-brand-not-just-a_b_1659251.html</a>', 'Buying a Brand, Not Just a Mascot', '', 'publish', 'open', 'open', '', 'buying-a-brand-not-just-a-mascot', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/buying-a-brand-not-just-a-mascot', 0, 'thinking', '', 0);
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(1540, 1, '2012-03-21 18:27:50', '2012-03-21 18:27:50', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Todd_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Todd_web1-150x150.jpg\" alt=\"\" title=\"Todd_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1074\" /></a>By Todd Maute:\r\nExploring the role of private label within new, small format stores.Now that there’s a big-box store of every variety on just about every corner, it’s hard to remember a time when the neighborhood General Store was where people went for all their shopping needs.<div>\r\n\r\nGeneral stores started out as rural or small town stores that carried a broad range of merchandise (usually food staples such as milk and bread, as well as household goods such as hardware and electrical supplies), most of it coming from the town and surrounding local areas. In these stores, you told a salesperson what you wanted and they brought it to you—but people soon tired of waiting.</div>\r\n\r\nEnter the self-service supermarket concept, which was introduced in 1916 by Clarence Saunders through his Piggly Wiggly stores, then was tweaked to perfection in the 1930s by Michael Cullen and his King Kullen supermarkets.<div>\r\n\r\nThen Sam Walton came along in the 1960s, bringing with him the notion of the “big-box store,” and the rest is history. In 1980, the average SKU count for stores was 15,000; today, the average SKU is around 45,000.</div>\r\n\r\nBut with all the nostalgia generated from a “simpler time,” and a business opportunity to better target specific audiences and their geographic, demographic and psychographic needs (as well as their buying behaviors and spending power), retailers are going small again.\r\n\r\nIn recent years, a crop of small-format stores have popped up, and they are starting to give the large-format stores (as well as both established and slow-evolving C-stores) a run for their money. Why? For a variety of reasons:\r\n\r\n• The consumer experience in massive retail establishments is becoming increasingly unattractive.\r\n\r\n• Lower-income shoppers, in particular, find that they are not comfortable in large stores because service is less personal, and the broad assortment of products drives home how little they can afford.\r\n\r\n• Large stores frequently are inaccessible, as they are located far from city centers.\r\n\r\n• Economics and technology have shifted the value proposition.\r\n\r\n• Population growth in urban areas had necessitated the need to build stores where the people are; unfortunately, urban areas can’t support the large formats.\r\n\r\nWhat can a small format store do for a large format store?\r\n\r\n• They offer retailers a more intimate relationship with customers and employees, and therefore allow for genuine innovation in store design and even business model design.\r\n\r\n• They have the ability to tap into new demographics and locate and build sites more quickly in saturated markets.\r\n\r\n• They provide a less intense drain on capital resources compared with the supercenters and hypermarkets that drive the bulk of the revenues at many of the world’s largest grocery operators.\r\n\r\nBut when mega-stores such as Walmart, Kroger, Safeway and Target go from formats with 40,000 SKUs down to those with, say, 10,000 SKUs, what products stay and what products go? How can these smaller stores create an ownable, and lucrative, private label strategy? And how should they brand their experiences to mark this profound shift from the larger format arena?\r\n\r\nFirst and foremost, retailers should consider the purpose of their endeavor. Is it a convenience play, a specialized offer? What role will the banner play in the portfolio? That business raison d’etre will inform the next question.\r\n\r\nHow will they brand their store? Does their small format store need a new name or variation of the existing brand name? Can it use the same name?\r\n\r\nFor example, Walmart has two small format stores, Walmart Express and Walmart Marketside. Giant Eagle has Giant Eagle Express and Giant Eagle Get-Go, and Target has City Target. Successful store names tend to leverage existing equities and provide a clear, motivating and brand relevant message to the consumer.\r\n\r\nThe next consideration is the private label strategy—the makeup of the brand’s private label portfolio. Before a retailer can determine the composition, it again needs to identify its differentiating strategy and how that might be applied. Is the differentiator value, fresh, or value-added? Is it a premium or value play?\r\n\r\nSmall format stores such as Aldi, Fresh & Easy and Trader Joe’s illustrate why a strong strategy is essential.\r\n\r\nAldi is a small format store that is strictly a value proposition. The store locations, the footprint, the layout of the selling floor and the product assortment all support the brand proposition. But in general, most small format stores tend to be more about convenience than value … and customers definitely are willing to pay a small premium for that convenience.\r\n\r\nAldi successfully leverages an extensive private label program over national brands at a discount to support its position in the marketplace.\r\n\r\nFresh & Easy is all about being fresh (and, well, easy), and by sticking to this doctrine, it has created a strong fan base.\r\n\r\nTrader Joe’s is all about providing a unique, value-added proposition. It offers private label items such as “cat cookies,” “pot stickers” and dried fruits and nuts to which customers are extremely loyal and know they can only buy at Trader Joe’s.\r\n\r\nHere, too, Trader Joe’s leverages innovative packaging, branding and significant private label presences to make its brand experience unique and ownable.\r\n\r\nAs more and more retailers are getting into the small format store space, they should consider three possible strategies for using private label:\r\n\r\n1. Make the majority product mix private label. This means commitment to building a relevant branded environment and product development, as traffic will be driven by the brand propositon, e.g. the Trader Joe’s of the world.\r\n\r\n2. Keep the private label focus on fresh food and meal solutions. Drive traffic and margin with these offerings; they can even be branded solutions to create a proprietary look and feel.\r\n\r\n3. Develop a few unique private label offerings found only in this small format that target your consumer wants and needs. Take a page out of Duane Reade’s DeLish brand, which lets private label serve as a unique, well-positioned driver within the national brand portfolio (in other words, have your cake and eat it, too.)\r\n\r\nIn some ways, it would be really nice and easy to go back to the industrial-age days of “build it one way, build it big and utilize leverage” to drive the business. But we’re in a different time, one where technology and evolving needs have altered both consumer expectations and the buying experience.\r\n\r\nConsumers now seek out custom solutions that benefit them through badge value, quality, price and/or convenience. By strategically assessing these wants and needs, and delivering against them as Piggly Wiggly and King Kullen did back in the days, retailers can harness the concept of the old General Store and turn small formats into strong, sustainable business concepts.</p>\r\n\r\n<a href=\"http://www.privatelabelbuyer.com/articles/86650-growing-your-business-smaller\" target=\"_blank\">http://www.privatelabelbuyer.com/articles/86650-growing-your-business-smaller\r\n</a>', 'Growing Your Business Smaller', '', 'publish', 'open', 'open', '', 'growing-your-business-smaller', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/growing-your-business-smaller', 0, 'thinking', '', 0),
(1541, 1, '2012-06-26 14:28:50', '2012-06-26 14:28:50', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nThe summer TV season is already in full swing, as you may already know based on the plethora of posters and promotions for shows like Breaking Bad, Suits, Royal Pains, The Newsroom, and so on. The History Channel kicked off the summer craziness on Memorial Day, with its miniseries Hatfields & McCoys. My curiosity was piqued by this series\' commercials, and so I found myself watching it over a three-day period. But what was even more entertaining than the actual show were the commercials for other History Channel shows that ran during those three nights. The commercials -- for reality TV and pseudoscientific programming like Swamp People, Pawn Stars, Ice Road Truckers and Monsterquest -- drew me in for their sensational qualities, and from a brand perspective, my curiosity was equally piqued. What did these shows have to do with history?\r\n\r\nThe trend of jettisoning a brand\'s original DNA in favor of ratings is everywhere in cable right now -- and as a branding professional, I wonder how that will affect the overall branding of TV in the long haul. Back in the \'80s and \'90s, a slew of TV networks launched with names that clearly communicated the type of content viewers would find there. Animal Planet, Discovery, Bravo, A&E, The Learning Channel, The History Channel. They came at branding the traditional way: establishing a brand positioning, coming up with a name that is reflective of this goal, and then creating messaging and communications that convey the brand promise. But they could not hold onto this approach from a business proposition, and before long, networks were saying, \"Screw the brand; I need sales.\"\r\n\r\nWhich brings us to the sad state of cable TV offerings today. When I flip through the channels, I literally have ZERO idea which network I am watching. Mob Wives is on VH-1, Viral Video Show is coming out on the SyFy channel, My Big Fat Gypsy Wedding is on TLC (formerly The Learning Channel), Best Ink is on Oxygen. But couldn\'t any of these shows appear on ANY network?\r\n\r\nYes, and that\'s because networks have pretty much thrown brand discipline out the window for the dollar. Originally, they held true to their brands, with Bravo offering arts entertainment and the History Channel airing documentaries on World War II and fascist leaders. But the second the networks saw business going away, they sought out the content -- often sensational, reality-based programming -- that people wanted more. They chased the lowest common denominator instead of taking the time to cultivate their network offerings. In other words, they\'ve mortgaged the future by getting rid of the brand.\r\n\r\nPart of the problem is that these networks limited themselves from the get-go with their names, making what was once their strongest asset -- for example, cuddly animals on Animal Planet -- into their weakest links. They need to pander to audience tastes in order to get advertisers, instead of airing what they really want to show. Even when a network claims to want to change course by adding quality scripted programming -- MTV comes to mind -- they end up adding three different Jersey Shore spin-offs in order to get ratings (do we really care about Snooki\'s pregnancy?!).\r\n\r\nOn the flip-side, you have quality networks like Showtime and HBO (Home Box Office) that have names broad enough to accommodate a variety of programs, and a subscription-based model that means they don\'t have to answer to advertisers. This is what enables those networks to be a little riskier in their programming, renewing shows like the recently heralded Girls and Veep based on terrific reviews, instead of booming viewership. A few riskier, non-subscription based networks, like AMC and FX, have renewed cult-favorite shows like Mad Men and It\'s Always Sunny In Philadelphia simply because they enhance their reputations as quality programmers (did you know that Mad Men, for all the hype, actually doesn\'t get huge ratings?).\r\n\r\nPerhaps the most interesting of all network models today is not a network but a web site and subscription service. Hulu -- a joint venture between NBC-Universal, FOX and Disney-ABC -- builds on the notion that since audiences have very little network loyalty, why not give them all of the programs they want across all networks, for a \"pay as you watch\" fee? It\'s still unclear what Hulu stands for as a brand, but the model seems to work -- now.\r\n\r\nAnd while I\'m unsure as to where networks and channels will go with their businesses in the coming years, there\'s one thing I do know: Audiences want the simplicity of knowing what their programs are, where they can find them and -- best of all -- that they\'ll be able to connect with their content. Until the MTVs, A&Es and TLCs deliver on this, I\'ll be looking forward to seeing The Real Housewives of Pawn Stars on Cartoon Network.</p>\r\n\r\n<a href=\"http://www.huffingtonpost.com/gregg-s-lipman/the-reality-of-cable-tv_b_1625881.html\" target=\"_blank\">http://www.huffingtonpost.com/gregg-s-lipman/the-reality-of-cable-tv_b_1625881.html</a>', 'The Reality of Cable TV', '', 'publish', 'open', 'open', '', 'the-reality-of-cable-tv', '', '', '2018-09-27 17:58:49', '2018-09-27 17:58:49', '', 0, 'http://cbx.cappendev.com/thinking/16/the-reality-of-cable-tv', 0, 'thinking', '', 0),
(1542, 1, '2012-03-15 14:35:43', '2012-03-15 14:35:43', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nTweens are a complicated bunch—as parents and marketers know. Considered “too old for toys, too young for boys (and girls),” this demographic of kids ages 9 to 14 is feisty, opinionated, honest, sharp, cynical, and responsible for $200 billion in sales a year. That means tweens yield a tremendous amount of purchasing power, which is why every smart marketer needs to keep them top of mind in 2012.\r\n\r\nCreating, designing, and marketing brands for tweens, however, is a challenge mostly because tweens are full of dichotomies.\r\n\r\n1. Tweens aspire to be older—but are still children.\r\n2. They want to be unique—but also fit in.\r\n3. They have strong ideas about what they want to buy—but need parental involvement and approval to purchase desired items.\r\n\r\nThat last point means marketers need to talk authentically to teens and, at the same time, convince parents that the products are worth their money.\r\n\r\nAppealing to parents and tweens isn’t easy. And as the parent of a tween, I can tell you that there’s a fine line between being cool and trying too hard. (I’ve gotten the stink eye one too many times for corny comments I’ve made in front of my daughter.) <a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/bigstock_Group_Of_Tweens_With_Thumbs_Up_4782253-300x200.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/bigstock_Group_Of_Tweens_With_Thumbs_Up_4782253-300x200.jpg\" alt=\"\" title=\"bigstock_Group_Of_Tweens_With_Thumbs_Up_4782253-300x200\" width=\"300\" height=\"200\" class=\"alignright size-full wp-image-552\" /></a>\r\n\r\nMy company, CBX, found out how difficult it is to appeal to both tweens and parents when we, as brand stewards of Kimberly-Clark’s U by Kotex feminine care line, were asked to design U by Kotex Tween. After conducting a deep dive to get into the minds of tween girls, we created packaging that featured:\r\n\r\n-Copy that speaks to girls honestly and openly\r\n-A black and pink glittery pack that conveys the idea of “girly princess meets teen rebellion”\r\n-Star-shaped peekaboo windows that let girls see the brightly colored product\r\n-Designs with hot pink doodled stars and hearts that could be straight from girls’ notebooks\r\n-Discreetly designed packaging and product, so as not to embarrass girls\r\n-The designs were a hit in addressing a tween’s desire for freedom and self-expression, and her mom’s need for reassurance and safety. By appealing to both tweens and -parents, sales of U by Kotex Tween helped Kotex capture a 15.9% share of the tampon market and 19.4% of the sanitary napkin and liners segment.\r\n\r\nAnother product that tweens like and parents approve is Someday perfume. Do you have a Biebs lover in your house? (I do!) Justin Bieber and his team just keep hitting it right from a branding angle. His perfume for girls, Someday, strikes a perfect balance between being modest enough for parents and alluring enough for tweens. In the ads, a young girl is shown pining for Justin, who is shown against a backdrop of purple, his favorite color (and that of many tween girls). The perfume bottle features blooming hearts that appeal to this love-obsessed demographic and a removable key and jewel-encrusted heart to carry Justin wherever the tween goes. Tween-friendly elements such as those helped Someday bring in $3 million in sales in its first three weeks.\r\n\r\nTween Marketing Gone Horribly Wrong\r\n\r\nNot all products can balance the appeal to tweens and their parents. Some products miss the mark completely and get shunned by both tweens and parents.\r\n\r\nFor example, let’s take Abercrombie Kids’ Ashley Push-Up Triangle. The bikini top lined with push-up padding was marketed to girls as young as eight. Eight! Tweens may want to seem grown-up, but their parents still want to keep them kids—which is why parents were absolutely furious over the product. Abercrombie & Fitch backpedaled, saying the product was always intended for girls ages 12 and up. The bikini top was soon removed from shelves, and Yahoo Finance’s 24/7 Wall Street placed the Ashley Push-Up Triangle in its No. 1 slot for biggest product failure of the year.\r\n\r\nHow to Best Reach Tweens\r\n\r\nIn addition being smart about tween products, marketers have to be savvy about their advertising and promotions. Gone are the days of reaching tweens via 30-second TV spots. Tweens are tech-obsessed, always looking for the newest and coolest platforms and gadgets. This audience likes to push its boundaries, albeit within a controlled environment like Mommy and Daddy’s house. New platforms come out every day. (Facebook and Tumblr are being replaced by newer programs like Xbox Live and Sweety High.) The most successful ads tend to mix an element of danger with something safe and responsible.\r\n\r\nHere are a few rules for marketing to tweens.\r\n\r\n1. Know your audience\r\nConduct a serious deep dive into the media, technology, fashion, and products that are speaking to tweens today.\r\n\r\n2. Tell it (to parents and tweens) like it is\r\nTweens want to be talked to—not down to. Immerse yourself in their lingo, and keep your words short and sweet in a relatable, conversational tone. But be sure to use language that doesn’t completely alienate parents; they’re the ones paying, after all.\r\n\r\n3. Wow them\r\nAlways include an element of surprise, something unexpected and fun, that will stand apart from the competition as well as from their parents’ products. Funky graphics, glitter, stickers, and jewels all feel like special treats for tweens.\r\n\r\n4. Give tweens a voice\r\nTweens like to put their stamp on the world, so give them avenues for feedback on social networks.\r\n\r\n5. Keep cool\r\nLastly, keep in mind that tween trends change like the weather… Be sure to stay abreast of what’s cool right now. If you don’t know what’s trendy, tweens won’t give you the time of day.</p>\r\n\r\n<a href=\"http://www.mpdailyfix.com/the-dos-and-donts-of-tween-marketing/\" target=\"_blank\">http://www.mpdailyfix.com/the-dos-and-donts-of-tween-marketing/</a>', 'The Do\'s and Don\'ts of Tween Marketing', '', 'publish', 'open', 'open', '', 'the-dos-and-donts-of-tween-marketing', '', '', '2018-09-27 17:58:49', '2018-09-27 17:58:49', '', 0, 'http://cbx.cappendev.com/thinking/16/the-dos-and-donts-of-tween-marketing', 0, 'thinking', '', 0),
(1543, 1, '2012-02-14 14:53:03', '2012-02-14 14:53:03', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nIt\'s Valentine\'s Day, which got us in the mood for -– you guessed it -– love. In particular, brand love. We went out to the street and performed a down-and-dirty survey to find out just what brands make us weak in the knees, who is worthy of a long-term commitment, and who we want to break up with.\r\n\r\nHere\'s what people had to say:\r\n\r\nBrand You\'d Buy A Drink\r\n\r\nPinterest. You\'ve been hearing all about her for a few weeks now -- she\'s the girl on everyone\'s lips; she’s the next big thing. But is she really as cool as everyone says she is? After one drink, you’re sure to find out. \r\n\r\nBrand You\'d Take Home For The Night\r\n\r\nTwitter. It’s destined to be a brief encounter (no more than 140 minutes, tops), but it’ll likely be pretty fun while it lasts. He’s certainly hot right now, but you wonder if he’ll be around in five minutes --  let alone five years.\r\n\r\nBrand You\'d Kick Out The Next Morning\r\n\r\nWal-mart. The night before, you were wooed by all the talk of mega-this and mega-that, of all the low prices and special offers. But the next morning, you realize: sometimes bigger is not always better.\r\n\r\nBrand You\'re Most Likely To Bring Home To Mama\r\n\r\nChrysler. He\'s got All-American good looks, wholesome values, solid parts, diehard attitude and undying loyalty. Plus, he\'s proven that he can come through a crisis with flying colors, and regain his footing as a leader. Mama will call him a “stand-up guy” (like Clint Eastwood, the guy who voiced his recent Super Bowl commercial).  \r\n\r\nBrand With Whom You\'d Like A Fling\r\n\r\nJetBlue. You don’t have an occasion to see her all the time, but when you do, it\'s always a whirlwind experience. She always seems to be thinking of just the right things to do and say, and who cares if she’s always on time or not…there are always plenty of things to do and see while you wait.\r\n\r\nBrand You Want To Marry\r\n\r\nApple. He\'s smart, he\'s cool, he\'s stable, he\'s ambitious, he\'s successful, he knows who he is, and he’s always trying to better himself. He loves to have a good time, but he’s not so slick that he’s going to fail you in a time of need.\r\n\r\nBrand Whose Kids You\'d Like To Have\r\n\r\nWhole Foods. She always has your best interests in mind and wants to make the world a better place. She’s eco-conscious and truly cares about the next generation. Her idealism sometimes comes at a high price, but she’s so good that you’re willing to take the leap with her.\r\n\r\nBrand You\'d Take To Couples Counseling\r\n\r\nTylenol. After last year\'s recall fiasco, you found yourself untrusting of her, after many years of having her be your go-to gal. She did right by you forever, but then she fell off the wagon, and you found yourself questioning the whole relationship. But if she got her act together, you’d probably go back in a heartbeat.\r\n\r\nBrand You\'d Like To Break Up With\r\n\r\nVerizon. After years of spotty customer communications (or lack of communications altogether), you’ve had enough of his lies and unreliability. In fact, he’s sometimes so hard to reach that you might have to send him a text message to let him know you\'re splitsville.</p>\r\n\r\n\r\n\r\n', 'In the Mood For Brand Love', '', 'publish', 'open', 'open', '', 'in-the-mood-for-brand-love', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/in-the-mood-for-brand-love', 0, 'thinking', '', 0),
(1544, 1, '2011-12-06 15:04:12', '2011-12-06 15:04:12', '<p>Rick Barrack of brand agency CBX explains how elements of nostalgia are used in package design to convey quality, build credibility, and establish trust.</P>\r\n\r\n\r\n\r\n<a href=\'http://www.youtube.com/watch?v=ARg_9ARYC8Q&#038;feature=plcp\'>Packaging Nostalgia with Rick Barrack</a>', 'Package Design Workshop: Nostalgic packaging creates personal connection', '', 'publish', 'open', 'open', '', 'package-design-workshop-nostalgic-packaging-creates-personal-connection', '', '', '2018-09-27 17:58:45', '2018-09-27 17:58:45', '', 0, 'http://cbx.cappendev.com/thinking/16/package-design-workshop-nostalgic-packaging-creates-personal-connection', 0, 'thinking', '', 0),
(1545, 1, '2011-12-02 15:08:34', '2011-12-02 15:08:34', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nEditors at The Dieline weren\'t the only ones to notice The Beauty in Black. Check out Rick Barrack\'s article on how this forever trend is especially strong today.\r\n\r\nLiving in New York, I see the color black everywhere I go. On jeans. On jackets. On handbags. On those tiny dogs women carry around as accessories. Hell, even the sidewalks are black (close enough). It’s the unofficial hue of our city, and urban dwellers sport it year-round. Every September, fashion journalists profess to seek out a new hue to replace the reigning king. “Purple is the new black.” “Green is the new black.” “Brown is the new black.” At the end of the day, however, nothing holds a candle to black, and my guess is that its star won’t be fading anytime soon.\r\n\r\nBut while black has always been popular in fashion, it is less expected in the supermarket aisle. Sure, a few companies – most noticeably the frozen dessert company Breyers® – have used black packaging over the years to convey premium, but for the past few decades packaging design has been dominated by the “white and simple” movement (for which I believe we have Target’s “Design for All” and A.G. Lafley of P&G to thank). This is precisely what makes the current use of black on packaged goods – specifically in categories such as feminine hygiene, water and household cleaners – so surprising. When it comes to certain brands and situations, black has the potential to be the new black.\r\n\r\nTake, for example, the Kimberly-Clark brand U by Kotex*. In 2009, CBX – the brand agency where I am a founding partner – was asked to help re-position this brand for millennials, an audience who previously hadn’t given Kotex the time of day. Research showed that this group of 14-22-year-olds was tired of the clichés associated with feminine care products – pastel colors, floral designs and flowery, inauthentic language. They wanted products that reflected their tastes, and copy that talked to them straight. With the bold decision to use groundbreaking black matte boxes – the polar opposite of the whites and pastels used by virtually every other brand – CBX and Kimberly-Clark tapped into millennials’ emotional needs and deliberately positioned the products as cooler, hipper fashion accessories. Today, these boxes literally pop off the shelves, and as a result, the brand has created a new paradigm in the feminine care category, ushering in a huge success for Kimberly-Clark.\r\n\r\nSimilarly, the household cleaning category has long been dominated by color and expressions like, “fresh” (with a variety of qualifiers, such as “mountain,” “April” and “garden” before it), pure,” and “springtime.” Perhaps taking its cue from U by Kotex*, Downy recently broke the category mold for its latest product introduction, Unstopables, by using black packaging and a bold name to convey strength, power and effectiveness. The black package and strong copy for this brand – an “amped up” scent booster that comes in two different “feisty” scents – proves it is not just your average cleaning product, and its design made me take notice in the supermarket aisle.\r\n\r\nAnd in perhaps the riskiest move of all, a new beverage introduction called BLK Water – which is infused with electrolytes and antioxidants – actually changed the color of that age-old thirst quencher. As opposed to the pure, refreshing vibes projected by brands like Aquafina, Poland Spring and Fiji, BLK Water – as both a name and a product – projects an edgy, energy vibe, as does its tag line, “The Dark Side of Water.” In a category that’s all about the next hottest, coolest thing, and one that seems to have new products coming to market pretty much every quarter, the need to shake things up is not only important – it’s the only way to get noticed. The makers of BLK Water clearly knew this, hence the totally gutsy move of making their water black. And while I can’t wait to see how the public responds to this new product introduction, I also can’t say that I believe it’s going to be a huge success, either.\r\n\r\nEach of these products is a perfect example of how – whether you’re trying to give new life to an existing brand (and therefore have nothing to lose) or give birth to a brand in a saturated category (and want to shake things up a little) – black has the power to make a big impression at the point-of-sale. Of course, brands should keep in mind that black isn’t always relevant; in fact, it can often be quite risky. You always need to consider the context with which you’re using the color, and the audience to whom you’re selling your product.\r\n\r\nSo go ahead, and tell me: What brands do you think present the perfect opportunity to utilize black packaging?</p>\r\n\r\n<a href=\"http://www.thedieline.com/blog/2011/12/1/black-is-the-new-black.html\" target=\"_blank\">http://www.thedieline.com/blog/2011/12/1/black-is-the-new-black.html</a>', 'Black is the New Black', '', 'publish', 'open', 'open', '', 'black-is-the-new-black', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/black-is-the-new-black', 0, 'thinking', '', 0),
(1546, 1, '2011-11-03 15:14:55', '2011-11-03 15:14:55', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nTweens: They’re feisty, opinionated, razor-sharp, brutally honest, slightly awkward, and very, very important for your brand. My oldest daughter is just about to enter into this demographic (9 to 14 years old, “too old for toys, too young for boys,” as they say), and as a parent, I’m bracing myself for all the craziness that comes along with it. But as a creative, I couldn’t be more excited for the opportunities that tweens present. Creating and designing products that reflect this group’s multifunctional, fast-paced lives is one of the most thrilling challenges out there for those working in the marketing and branding worlds.\r\nSales of products for tweens currently exceed $200 billion annually. That’s quite a few Justin Bieber posters, eh? But reaching this audience is not as easy as one might think, because tweens are full of dichotomies:\r\n\r\n1. They aspire to be older, but are still children.\r\n2. They want to be unique, but also still fit in.\r\n3. They have strong ideas about what they want to buy, but need parental involvement and approval to purchase those things.\r\n\r\nMy company, CBX, is familiar with the challenges facing tweens. Our work for U by Kotex—a brand for 14 to 22 year olds said to have revolutionized the feminine care aisle—was so successful that Kimberly-Clark turned to us to help design another product line, U by Kotex Tween, that specifically targets these young consumers.\r\nBy conducting a deep dive to get into the minds of tween females, we discovered that our target audience wanted:\r\n\r\n• Copy that speaks to her honestly and openly\r\n• Windows that let her see the product\r\n• Packaging functionality that speaks to how she expresses herself\r\n• Portability that lets her take products with her wherever she goes\r\n• Bold colors, a pleasing fabric, and fun textures\r\n\r\nThe resulting design spoke to a tween’s desire for freedom and self-expression and to her mom’s need for reassurance and safety. And those facets—freedom, self-expression, and safety—are also evident in several other new products currently being marketed specifically to tweens.\r\nPersonal care products packed with tween appeal\r\nFor starters, there is Geo Girl, Walmart’s new line of eco-friendly cosmetics for 8 to 12 year olds. Geo Girl includes blusher, mascara, face shimmer, and lipstick that are “mother approved.” Formulas are designed for young skin and contain natural ingredients like white willow bark, chamomile, lavender, and calendula, as well as antioxidants, which are said to prevent aging (yes, you read correctly…anti-aging for 8 to 12 year olds!).\r\n\r\nAll 69 products in the range are paraben-, phthalate-, and sulfate-free, a strategy that is designed to attract parents worried about the excess chemicals in makeup. The packaging system—featuring playful fonts and pop colors—communicates each product’s unique feature, reflecting every tween’s desire to be noticed and recognized as an individual. The verbal strategy supports this message by engaging each tween in a dialogue on how to bring out their beauty, and the use of recyclable packaging encourages this younger generation to make their contribution to society. \r\n\r\nIn 2010, Crest introduced the unisex Crest and Oral-B Pro-Health For Me, the first-ever complete collection of oral care products for kids aged 8 to 12. This line, consisting of a rinse, brush, floss, and toothpaste, is promoted as “made just for tweens,” and projects an image that dental care is cool (to be fair, it isn’t necessarily un-cool). For the most part, the design looks similar to other Crest and Oral-B products, with the exception of hand-drawn illustrations that are very tween-esque. This hip graphic treatment attempts to separate from the stigma attached to “if it’s my parents’ product, I will hate it” syndrome. The sub-brand “for me” helps soften the blow of engaging in the dreaded dental routine. As opposed to whining, “Do I really have to?,” these products will have them saying, “Look ma, I brushed my teeth!” \r\n\r\nDegree Girl is, unquestionably, a product that popular television character iCarly would use (sure, she’s a little older, but what tween doesn’t aspire to be more mature?). It promotes itself as “Protection for Every OMG! Moment,” and features “OMG!” on its packaging, Web site, and promotional materials. In doing so, Degree Girl reaches out to its target audience by speaking in its tween lingo, and moves away from the pastel tones associated with the category by packaging product in edgy tones like purple, fuchsia, and black.\r\n\r\nDegree Girl utilizes glitter caps, fun names, and unique graphic expressions that support moments in every tween’s life: “I think I’m in love,” “Today I’m a rock star,” and “I am woman, hear me roar.”\r\n\r\nWhile these brands were created to speak specifically to the tween audience, some existing products created for older consumers are tweaking their advertising messages—if not their packaging—to reach a younger male audience, and are turning up in such specifically tween places as Twitter, YouTube, and Facebook.\r\n\r\nMarketers of these brands rely less on 30-second TV spots than on interactive Web sites, creating communities of young fans. Axe has an avatar in Pain, a PlayStation game. Old Spice’s Swagger sponsors Xbox team competitions. Brands create downloadable apps, have lengthy “advergames” on their Web sites, and urge fans to text friends with coy messages about the products. They make commercials specifically to air on YouTube (as opposed to TV), a site proven to attract young boys, many of whom make and post their own videos.\r\n\r\n\r\n<strong>Five tips for tapping the tween market</strong>\r\nSo at the end of the day, what advice would I give brands trying to reach this audience through packaging? I confess that I am slightly reluctant to dish out said advice, knowing that these brands will soon be targeting my still-innocent little daughters. But here it goes:\r\n\r\n1. Know your audience: Conduct a serious “deep dive” into the media, fashion, and products that are speaking to your target audience. For U by Kotex, we analyzed trends, visited stores, watched movies and TV shows, and conducted focus groups to literally “become the girl.”\r\n\r\n2. Tell it like it is: Tweens want to be talked to like people—not like they’re being talked to by their parents. Immerse yourself in the lingo of your target audience, and keep it short, sweet, and in a relatable, conversational tone.   \r\n\r\n3. Surprise! Always include an element of surprise, something unexpected and fun, that will stand apart from the competition as well as from (gasp!) their parents’ products.\r\n\r\n4. Personalize it: Tweens like to put their stamp on the world, so products (and promotions) should have some option for personalization. And providing a place for feedback—whether through Facebook, Twitter, or Tumblr—is highly recommended.  \r\n\r\n5. Make it snappy: Make sure there are elements on the packaging—glitter, peek-a-boo windows, illustrations—that make the package feel like a special treat for tweens.</p>', 'Tween-tastic Package Design', '', 'publish', 'open', 'open', '', 'tween-tastic-package-design', '', '', '2018-09-27 17:58:50', '2018-09-27 17:58:50', '', 0, 'http://cbx.cappendev.com/thinking/16/tween-tastic-package-design', 0, 'thinking', '', 0),
(1547, 1, '2011-10-24 15:21:59', '2011-10-24 15:21:59', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nLast month, I attended \"back-to-school night\" at my four-year-old’s preschool, where the teacher spelled out my daughter’s curriculum for the school year. Not only did she inform me that my kid would be learning eight languages plus calculus by the time Christmas rolls around; she also told me that I should not pack her lunch box with cookies, chips, or sugary juice boxes, as that would be a major Montessori faux pas. (Personally, I’m surprised they don’t have an organic chef on staff, given how much I’m dishing out in tuition.)\r\n\r\n<a href=\"http://vimeo.com/31017874\" target=\"_blank\"><a href=\'http://vimeo.com/31017874\'>USDA\'s MyPlate Initiative</a>\r\n</a>\r\n\r\nUnsure of how to achieve the optimal nutritional intake for my daughter, I turned to the USDA’s MyPlate well-intentioned initiative designed to (and promoted by Michelle Obama) remind parents of the basics of eating right. Given how much debate there’s been lately about childhood obesity and diabetes, I think there’s no better time to take a good, hard look at kids’ diets. So you can imagine my disappointment when I felt more baffled than ever after having a look at the primary graphic: a circle (presumably a plate) carved up four food groups, which looks to have spawned a smaller circle labeled “Dairy” (presumably a glass of milk). The plate is supposed to be an improvement over the food pyramid, which caught criticism for being too complicated to understand.\r\n\r\nBut as these on-the-street interviews show, MyPlate’s dietary recommendations are still far from self-evident. It does away with the pyramid’s number of servings but doesn’t provide its own details about number and size of recommended portions. With 17% of U.S. children facing obesity, clear dietary guidelines should be available for families looking to make healthful choices. Unfortunately, MyPlate doesn’t measure up.\r\n\r\n<a href=\"http://www.fastcodesign.com/1665239/the-brain-dead-design-behind-the-usdas-new-dietary-chart\" target=\"_blank\">http://www.fastcodesign.com/1665239/the-brain-dead-design-behind-the-usdas-new-dietary-chart</a>', 'The Brain-Dead Design Behind The USDA’s New Dietary Chart', '', 'publish', 'open', 'open', '', 'the-brain-dead-design-behind-the-usdas-new-dietary-chart', '', '', '2018-09-27 17:58:49', '2018-09-27 17:58:49', '', 0, 'http://cbx.cappendev.com/thinking/16/the-brain-dead-design-behind-the-usdas-new-dietary-chart', 0, 'thinking', '', 0),
(1548, 1, '2011-08-06 15:26:45', '2011-08-06 15:26:45', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Todd_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Todd_web1-150x150.jpg\" alt=\"\" title=\"Todd_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1074\" /></a>By Todd Maute:\r\nA private label brand portfolio can be one of a retailer’s most powerful marketing tools, helping to keep its merchandise mix fresh and relevant in a rapidly changing marketplace. When the brand portfolio is properly aligned with the store experience and other marketing messages, it also helps foster a clear brand positioning in the minds of consumers. By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.\r\n\r\nSuccessfully achieving this objective requires a retailer to understand who its customers are and when, why and how they shop. They need to study the market and the competition intimately and to develop a strategy that targets key customers while at the same time drawing in new ones. Retailers that can execute flawlessly will be in a good position to leverage private label as a tool to build their desired brand image.\r\n\r\nPerhaps no retailer in recent memory has executed on a private label brand strategy as successfully as Duane Reade, the venerable New York City drug store chain that was subsequently acquired by Walgreen Co.\r\n\r\nDuane Reade launched an extensive research effort to help it better understand its customers and market, and it used those findings to determine key areas of focus. The insight led to a strategy that focused on convenience, beauty and health, with an overall mantra of “New York Living Made Easy.” Critical components of the chain’s rebranding effort included a radical redesign of its stores and the focused development of a clear private label portfolio that addresses key learnings from the consumer research initiative. Marketing efforts then were targeted on what that research identified as being most important to New Yorkers.\r\n\r\nThe retail design strategy was focused on creating a new image for Duane Reade that would appeal to demanding New Yorkers. At the same time, the private brand strategy focused on leveraging the chain’s New York heritage and its hometown consumers’ desire for unique products coupled with everyday value. Duane Reade drove the business by integrating product development and great design, followed by outstanding merchandising at store level.\r\n\r\nOn the beauty front, it decided to leverage that it was in a market with intelligent, trendy, forward-thinking consumers. Rather than trying to compete with price-driven retailers, Duane Reade made beauty a key platform, using unique brands and private label beauty products to drive traffic, boost margins and differentiate it from competitors. It also saw an opportunity to grab some share from up-market channels such as department stores and specialty cosmetics shops.\r\n\r\nIts health and wellness strategy was built around revamping the pharmacy, and the convenience component sought to take advantage of New Yorkers’ fast-paced, time-sensitive needs. The convenience factor was addressed through the development of unique and differentiated food products as well as items that offered New Yorkers great value in key categories.\r\n\r\nOur firm helped Duane Reade create a multiple brand strategy, starting with deLish, an upscale line of food products that were unique and different from the competition, all wrapped in a New York-style design. We redesigned the DR O-T-C brand to fit nicely into the clean and contemporary stores. The chain also had a cosmetics utensils line called Apt. 5 that lacked relevance in the new strategy, so we changed that brand to cover a line of household items, cleaners, mops and other essentials New York City apartment dwellers need. Finally, Duane Reade knew that even affluent customers are price-conscious, so we created an unnamed value-driven brand featuring New York City landmarks such as the Statue of Liberty, Brooklyn Bridge and the city’s subway system. The goal was to support the chain’s New York focus and to appeal to loyal New Yorkers.\r\n\r\nThe private label program was an integral part of a broader go-to-market strategy that included revamping its loyalty program, launching a new marketing campaign and delivering unique events at store level.\r\n\r\nSince the overarching strategic element differentiating Duane Reade from its competitors was its intrinsic “New York-ness,” that became a unifying theme in everything from package design and graphics to in-store signage. Everything worked together to endorse the idea of “New York Living Made Easy.”\r\n\r\nIn developing a private label expression that aligned precisely with its retail brand strategy, and desired image with New York customers, Duane Reade now offers New Yorkers a shopping and product experience that is 100 percent unique to them -- quite the aligned strategy!</p>\r\n\r\n<a href=\"http://www.storebrandsdecisions.com/news/2011/08/16/how-to-develop-a-private-label-expression-aligned-with-retail-brand-strategy\" target=\"_blank\">http://www.storebrandsdecisions.com/news/2011/08/16/how-to-develop-a-private-label-expression-aligned-with-retail-brand-strategy\r\n</a>', 'How to Develop a Private Label Expression Aligned with Retail Brand Strategy', '', 'publish', 'open', 'open', '', 'how-to-develop-a-private-label-expression-aligned-with-retail-brand-strategy', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/how-to-develop-a-private-label-expression-aligned-with-retail-brand-strategy', 0, 'thinking', '', 0);
