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(1549, 1, '2011-07-15 15:36:52', '2011-07-15 15:36:52', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\n<strong>You\'ve grown to 140 million tweets per day and impacted global politics. It\'s time you moved beyond the cartoon birdie. Here\'s three takes on a new Twitter logo.</strong>\r\n\r\nHappy fifth birthday, Twitter! While five years seems like a blink of an eye, in the world of social media, you\'re a mature adult now. And you\'re ranked as one of the ten most visited websites worldwide by web traffic analyst Alexa. Your meteoric rise can be measured by comparing the measly 400,000 tweets per quarter in 2007 to today\'s average of over 140 million tweets per day--nothing to chirp at.\r\n\r\nSo it\'s way past the time for you to grow up as a brand. In other words, how about presenting a more appropriate image that reflects your current status? The following are just a few suggestions of how we think you should toast your fifth year as a media heavy.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_1_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_1_CBX.jpg\" alt=\"\" title=\"Twitter_1_CBX\" width=\"620\" height=\"280\" class=\"alignnone size-full wp-image-567\" /></a>\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen1_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen1_CBX.jpg\" alt=\"\" title=\"Twitter_screen1_CBX\" width=\"620\" height=\"445\" class=\"alignnone size-full wp-image-568\" /></a>\r\n\r\nThis streamlined execution of the current bird icon speaks to the simplicity and user-friendliness inherent in the brand\'s DNA. The short, straight \"chirp\" lines signify a quick and direct way to communicate within the 140-character limit that the brand personifies. In addition, the simplicity of this icon allows it to be universally accepted around the globe, thus helping with international expansion and adaptation.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_2_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_2_CBX.jpg\" alt=\"\" title=\"Twitter_2_CBX\" width=\"620\" height=\"258\" class=\"alignnone size-full wp-image-569\" /></a>\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen2_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen2_CBX.jpg\" alt=\"\" title=\"Twitter_screen2_CBX\" width=\"620\" height=\"445\" class=\"alignnone size-full wp-image-570\" /></a>\r\n\r\nThis incremental evolution of the wordmark preserves the brand equity of the logo but adds a new dimension of an animated \"E,\" which is then transformed into the chirping icon. An added benefit is that it can act as a mnemonic device, becoming the hallmark of quick and easy communication--the equivalent of the Nike Swoosh for social media. When paired with a name or another logo, it can serve as an indicator of accessibility/Tweetability.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_3_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_3_CBX.jpg\" alt=\"\" title=\"Twitter_3_CBX\" width=\"620\" height=\"306\" class=\"alignnone size-full wp-image-571\" /></a>\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen3_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen3_CBX.jpg\" alt=\"\" title=\"Twitter_screen3_CBX\" width=\"620\" height=\"445\" class=\"alignnone size-full wp-image-572\" /></a>\r\n\r\nThe amalgamation of the wings from the current bird (stylized to look more lifelike) and Twitter\'s famous thought bubble crystallizes the notion that Twitter is about communication, connection, and dialogue. This logo dispels the notion that Twitter is just about saying the first thing that pops into your head, and serves as a great mnemonic device for how Twitter takes your thoughts and shares them with your followers. The modified wordmark melds the \"w\" and \"i\" and connects the two \"t\"s for a streamlined mark that furthers the idea of touching and connecting.</p>\r\n\r\n', 'For Twitter\'s 5th Birthday, New Grown-Up Logos', '', 'publish', 'open', 'open', '', 'for-twitters-5th-birthday-new-grown-up-logos', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/for-twitters-5th-birthday-new-grown-up-logos', 0, 'thinking', '', 0),
(1550, 1, '2011-07-07 15:42:41', '2011-07-07 15:42:41', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nIn case you haven\'t heard, Will and Kate (Duke and Duchess of Cambridge to you and me) are coming to America this week, to California to be exact. Their trip itinerary seems to be set, but we thought that we, as an American branding agency, would offer them our list of, er, quintessential American brands that will give them a rather uniquely American experience. We\'re hoping they take time out of their busy, expected and likely boring schedule to check out at least one of our more appealing options.\r\n\r\n<strong>Disneyland</strong>\r\nPeople magazine will be paying big bucks for a shot of Wills and Kate riding Space Mountain, their hands thrown up in exhilaration ... and posing with Mickey and Minnie ... and looking for buried treasure (not like they need it) at Pirates of the Caribbean. This iconic park is a must for any visitor to L.A. -- and a visit here means that, from that point forward, when people ask them, \"Do you Disney?\" (to quote a recent New York Times magazine article), they\'ll answer, \"Yes, we do!\"\r\n\r\n<strong>Coffee Bean and Tea Leaf</strong> \r\nThe average American may not be familiar with this brand, but for Californians, this coffee chain is bigger than Starbucks. Sure, the Brits may miss their high tea, but while they\'re in America, they\'ll need to indulge in the coffee fix of the celebs. (We recommend a Vanilla Iced Blended.)\r\n\r\n<strong>L.A. Dodgers</strong>\r\nWhat could possibly be more all-American than experiencing our great national pastime, baseball? Kate may be bored to tears by a night game at Dodgers Stadium, but Will will likely be cheering from the stands, enjoying a brewski and chowing down on a hot dog. Hopefully the newlyweds will turn a blind eye to the fact that the team\'s owner, who is embroiled in a messy divorce, has driven this incredibly strong brand into bankruptcy.\r\n\r\n<strong>Dash</strong>\r\nThe Kardashians are an American phenomenon, so is it any wonder that they\'ve ventured into fashion (like the Olsen twins and Jessica Simpson before them)? High Street shopper Kate will likely want to hit this L.A. boutique -- the latest extension of the Kardashian brand -- but she should be warned: It\'s in \"the Valley\" (insert gasp here).\r\n\r\n<strong>VitaCoco Coconut Water</strong>\r\nSay goodbye, Evian, and \"hola\" to VitaCoco! A secret of South American countries for years, coconut water is the new American craze, and there\'s no better way for the Duke and Duchess to stay hydrated during their hot July visit than with this electrolyte-packed drink. After all, there\'s a good reason why it has become one of the fastest-growing lifestyle beverages in North America -- and did you know that former Brit Madonna is an investor?\r\n\r\n<strong>LA Ink</strong> \r\nSure, it might piss off the Queen, but we think that\'s precisely why Wills and Kate need to visit Kat Von D\'s \"LA Ink\" tattoo shop, High Voltage, during their visit. (Plus they can get a taste of our American fixation with reality TV ... not like they didn\'t start all that across the pond). We\'re envisioning matching \"Cambridge\" tats -- for Will\'s on his bicep and for Kate on her bum.\r\n\r\n<strong>Sports Club LA</strong>\r\nThere\'s going to be a lot of eating and drinking during the royal visit, so the fitness-loving Duke and Duchess may want to hit L.A.\'s best, and most famous, athletic club to burn some calories. This chain is so popular, it has outposts in New York, D.C., Boston, San Francisco and Miami ... and we\'re guessing Wills and Kate will have an unlimited pass for future U.S. visits.\r\n\r\n<strong>In-N-Out Burger</strong>\r\nThe secret menu at In-N-Out Burger is part of the allure of this iconic Southern California burger chain, but we have a feeling Will and Kate won\'t have trouble finding someone behind the counter to tip them off. We envision the Duchess getting hers \"Protein Style\" (burger wrapped in lettuce, no bun) while the Duke -- whose weight and style choices are not being watched nearly as closely as those of his svelte wife -- might opt for \"Double Meat\" (two beef patties, lettuce, tomato, spread, with or without onions, on a freshly baked bun).\r\n\r\n<strong>Toms Shoes</strong> \r\nHumanitarian Wills will want to drop by the new West Hollywood store of cult brand TOMS, which gives a pair of new shoes to a child in need for every pair of shoes sold. Goodness knows, Wills can afford a lot of shoes. This might be a perfect place to pick up a souvenir for brother Harry, who shares Will\'s philanthropic spirit and errs on the hipper side.\r\n\r\n<strong>Windsor, Calif.</strong> \r\nOkay, so it\'s not a brand or a landmark, but Windsor, California, might be a logical last stop for Kate and Wills, given that it bears the same name as their family and all ... plus its Napa location makes it a great place to unwind with a few glasses of wine. Perhaps they\'ll rent a car (we\'re envisioning an eco-friendly Ford Fusion) in L.A. and drive down the Pacific Coast Highway? We can\'t think of a more romantic trip ending for the world\'s favorite newlyweds.</P>\r\n\r\n\r\n\r\n<a href=\"http://www.storebrandsdecisions.com/news/2011/08/16/how-to-develop-a-private-label-expression-aligned-with-retail-brand-strategy\" target=\"_blank\">Read more: http://www.mediapost.com/publications/article/153520/#ixzz271c7yNB9</a>', 'Welcome to the United Brands of America', '', 'publish', 'open', 'open', '', 'welcome-to-the-united-brands-of-america', '', '', '2018-09-27 17:58:51', '2018-09-27 17:58:51', '', 0, 'http://cbx.cappendev.com/thinking/16/welcome-to-the-united-brands-of-america', 0, 'thinking', '', 0),
(1551, 1, '2011-05-11 15:50:13', '2011-05-11 15:50:13', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nDear Johnson & Johnson,\r\n\r\nFor many years, I’ve depended on you to be there for my family and me. Your products are our staples: Your Band-Aids have helped mend scrapes; your Children’s Tylenol has brought fevers down; your baby shampoo has never caused a tear.\r\n\r\nI’ve been impressed with how you have consistently adhered to your company’s now-famous credo, crafted in 1943, that begins: “We believe that our first duty is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs, everything we do must be of high quality.” Your corporate actions and brands have always held the high ground.\r\n\r\nBut, J&J, I’ve been disappointed with the way you’ve handled the recalls of your products, as well as by some business dealings, in the past year. Little by little, your products disappeared from shelves—to be exact, there have been 22 product recalls, involving well over 300 million bottles of medicines, since September 2009—without so much as a peep out of you. (Most notably, OB Tampons went missing, only to return in April, more than six months later … without nary a statement as to why they’d been pulled in the first place.) I waited for explanations … silence.\r\n\r\nMeanwhile, I saw you in the news and at congressional hearings (like the one a few weeks ago in which you were fined $70 million for paying bribes to European doctors to use your devices.) Yikes. Needless to say, this behavior doesn’t reflect the J&J I know and love.\r\n\r\nThis silence has taken its toll. Lost revenue stemming from recalls and the lengthy closure of a plant in suburban Philadelphia reduced J&J’s 2010 sales by $900 million. In the fourth quarter, J&J posted a 12% profit decline and a 5.5% drop in sales.\r\n\r\nFortunately, it’s not too late for you to make things right. J&J has always been in the business of building and sustaining trust, and if you take your own medicine, this may just be a tiny blemish on your rock-solid reputation. To regain your footing , you just have to look at your own credo for guidance. I quote:\r\n\r\n<strong>We must be good citizens.</strong>\r\nJohnson & Johnson has always been good about apologizing in a timely manner for mistakes. (When Tylenol turned up tainted in 1982, you jumped into action, even when the tragedy wasn’t your fault. Now THAT was good citizenship.) Now, unfortunately, you’ve already let more than enough time pass between the recalls and a public statement. It’s time to say “sorry” to regain the trust of your consumers.\r\n\r\n<strong>Working conditions [must be] clean, orderly and safe.</strong>\r\nYour Fort Washington, Pennsylvania plant has been closed for almost a year. Now, there is talk that you will shut down your plant in Las Piedras, Puerto Rico. Once you fix the problems at your plants (or better yet, build state-of-the-art new ones), go one step further and show us what’s really going on behind the scenes by adopting a policy of complete openness. Install 24/7 webcams in your plants. Post updates via YouTube. Keep us informed through Twitter to demonstrate your commitment to making things better.\r\n\r\n<strong>Research must be carried on, innovative programs developed and mistakes paid for.</strong>\r\nIn recent months, Advil has tried to bank on Tylenol’s misfortune by launching a campaign, “Say Yes to Advil,” which is essentially encouraging people to, “Say No to Tylenol.” Show your customers and competitors you haven’t thrown in the towel. By continuing to create innovative new products (as well as bringing back your existing ones), you will show the public that you cannot be impeded by this blip on the radar, and that you are, and always will be, living up to your promises.\r\n\r\n<strong>We are responsible to our employees. We must respect their dignity and recognize their merit.</strong>\r\nIf you want your staff to live up to your company credo, then you have to respect their dignity and recognize their merit—even if that merit is warranted because they’ve called out imperfections within your own company. Stand by the people who are helping rebuild your company, stood by you in hard times, and even the ones who blew the whistle on you because they are ultimately helping you to live up to the high standards that you have set for yourself.\r\n\r\nIt’s never easy for a mother to discipline her child, and it pains me to have to adopt this tone with you, Johnson & Johnson. But tough love is sometimes required in tough times. By getting back to the words on which your company is built, I think you can find your way back.\r\n\r\nFull disclosure: In this article, the role of “Mom” was played by CBX’s managing partner, Gregg Lipman (an actual dad, who has spent enough time with his own mother and wife to dish out maternal wisdom—and who holds J&J in high enough regard to care). </p>', 'You Never Write, You Never Call: Some Advice from Mom to Johnson & Johnson', '', 'publish', 'open', 'open', '', 'you-never-write-you-never-call-some-advice-from-mom-to-johnson-johnson', '', '', '2018-09-27 17:58:52', '2018-09-27 17:58:52', '', 0, 'http://cbx.cappendev.com/thinking/16/you-never-write-you-never-call-some-advice-from-mom-to-johnson-johnson', 0, 'thinking', '', 0),
(1552, 1, '2011-04-13 15:55:52', '2011-04-13 15:55:52', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nBy now, just about everyone in the Western world (or at least those reached by TMZ) knows about the John Galliano scandal of early March. As one who is Jewish (and just as a human being), I was outraged by his anti-Semitic rants in a Paris restaurant. But as a brand person, I also thought: \"No John Galliano at Dior? He is Dior!\"\r\n\r\nThe trend of chief creative officer or CEO as brand ambassador has been going on for a while now. In fact, several of these individuals have such a hand in the shaping of the brand that their names are virtually synonymous with the brand. Whereas the head of a company used to remain somewhat anonymous, today\'s brand gatekeepers are front-and-center. They even go so far as reaching out directly to customers -- through corporate communications, blogs and tweets -- to forge relationships.\r\n\r\nTake Millard \"Mickey\" Drexler, for example. As the head of J. Crew, he and his Executive Creative Director, Jenna Lyons, have turned the company around, making it a brand worthy of a $3 billion buyout. Last time my wife bought something online from the brand, she got a \"personal\" note from Mickey, printed on thick cardstock, reassuring her of J. Crew\'s high standards of quality. And then a few weeks later, she received a similar note from the CEO of Garnet Hill, in yet another attempt to foster return sales.\r\n\r\nJetBlue CEO David Barger has been known to mingle with fellow passengers on his flight, introducing himself and greeting them as they disembark the plane. Reed Krakoff, who as chief creative officer of Coach, has turned that brand around in the last decade and has garnered such a fan base that he recently launched his own, eponymous, non-Coach brand (seen on no less than Michelle Obama). And the gregarious Tony Hsieh of Zappos is gunning for brand ambassadorship through his bestselling book, Delivering Happiness, a freshly launched consulting firm of the same name and a Twitter account featuring both personal and professional tidbits.\r\n\r\nBut it\'s not always a positive for a brand to be so strongly associated with the person running the show. Seemingly bulletproof brand Apple has had to figure out the best way to cope with the health issues of its brand ambassador, CEO and co-founder, Steve Jobs. As Jobs\' appearance has worsened and he has taken several prolonged leaves-of-absence (the most recent one being this past January), many investors have worried about what might happen if Apple lost its visionary and first-in-command. In light of this, Apple has appointed Tim Cook as acting CEO, and he has started to appear at more public events, such as the launch of iPad 2 in early March.\r\n\r\nI bet Dior wishes that Galliano had a well-known second-in-command. Instead, the label made the brilliant decision to bring the designer\'s seamstresses right onto the runway after the most recent (and last Galliano) collection for the fashion house. This salute to craftsmanship proved the lesson that Apple already knows: at the end of the day, no matter what the circumstances, the show must go on.</p>\r\n\r\n\r\n\r\n<a href=\"http://www.mediapost.com/publications/article/148501/\" target=\"_blank\">Read more: http://www.mediapost.com/publications/article/148501/#ixzz271faUkqW</a>', 'The Show Must Go On', '', 'publish', 'open', 'open', '', 'the-show-must-go-on', '', '', '2018-09-27 17:58:50', '2018-09-27 17:58:50', '', 0, 'http://cbx.cappendev.com/thinking/16/the-show-must-go-on', 0, 'thinking', '', 0),
(1553, 1, '2011-04-12 15:58:05', '2011-04-12 15:58:05', 'By Peter Burgoyne:\r\nNow that the U.S. economy is recovering (albeit slowly) from the economic crash, there’s been lots of buzz about the rebound in luxury retail. Certainly, the sector has been outperforming other retail categories, with analysts pointing to luxury as a safe harbor amid disruptive factors like rising oil prices and the chaos in Libya. One CNNMoney story, in fact, referred to investors hopping on a “luxury bandwagon” and noted that Louis Vuitton’s London boutique has limited shoppers to a maximum of three purchases for fear of running out of inventory. The report also cited China’s thriving economy as a key driver of global demand for luxury goods.\r\n\r\nRead more:\r\n\r\n<a href=\"http://vmsd.com/content/the-luxury-rebound\">http://vmsd.com/content/the-luxury-rebound</a>', 'The Luxury Rebound', '', 'publish', 'open', 'open', '', 'the-luxury-rebound', '', '', '2018-09-27 17:58:49', '2018-09-27 17:58:49', '', 0, 'http://cbx.cappendev.com/thinking/16/the-luxury-rebound', 0, 'thinking', '', 0),
(1554, 1, '2011-04-11 16:12:20', '2011-04-11 16:12:20', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>\r\nIn January, Rick Barrack asked you what logo most needed an overhaul. The answer? Sherwin-Williams. Here\'s his stab at a quick refresh.\r\n\r\n\"No, but seriously guys? Tell us how you REALLY feel!\" That was my first thought as I read the, how shall we say, rather assertively worded answers, comments, and tweets in response to the list of logos FastCoDesign posted as contenders in its \"Overdue for a Redesign\" competition. The responses were outstandingly entertaining, including:\r\n\r\n<strong>About Verizon:</strong>\r\n\r\n<em>Please put Verizon on the list. It\'s a hideous eyesore.\r\nAbsolutely, without a question, Verizon. A crime against design.</em>\r\n\r\n<strong>About Hallmark:</strong>\r\n\r\n<em>HALLMARK! That scripty font makes me nauseous.</em>\r\n\r\n<strong>About Kmart:</strong>\r\n\r\n<em>Kmart can just be renamed zombieland.</em>\r\n\r\nMuch to our surprise, while this blog suggested dozens of logos that suffered from a variety of ailments, the nearly unanimous choice for a \"Design-Me-Up\" makeover was the venerable, 150-year-old Sherwin-Williams Company of Cleveland, Ohio. First Lebron James, and now this. Tough year in Cleveland. Here\'s what people had to say:\r\n\r\nSherwin-Williams!! It looks like they\'re PRO-pollution of the environment as long as it\'s done with their paint.\r\n\r\nLet\'s go with Sherwin-Williams. As a design-related product there is no excuse.\r\n\r\nI gotta go with Sherwin Williams. Cover the earth...in paint?!? That\'s healthy.\r\n\r\nSherwin-Williams. In an age of oil spills, coating the earth with goop is a pretty ominous brand.\r\n\r\nThe Sherwin-Williams logo definitely needs an overhaul?cover the earth tag needs a re-fresh too!\r\n\r\nSherwin Williams\' is absolutely awful.\r\n\r\nRedesign the Sherwin-WIlliams logo. It\'s so dated!\r\n\r\nAsk for a redesign and you shall receive. So we got busy developing platforms, creating concepts, and identifying areas of opportunity to improve upon the current Sherwin-Williams logo.\r\n\r\nFirst, we isolated what we felt were the four key elements that make up the existing logo:\r\n\r\n- The \"SWP\" initials\r\n- The paint can\r\n- The pour/drip\r\n- Earth\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/SW_equities_chart_rev2-B.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/SW_equities_chart_rev2-B.jpg\" alt=\"\" title=\"SW_equities_chart_rev2-B\" width=\"600\" height=\"412\" class=\"alignnone size-full wp-image-581\" /></a>\r\n\r\nAnd how could we forget the ominous \"Cover the Earth\" tagline?\r\n\r\nThen we asked ourselves: Should we keep any, or all, of the current brand assets? Which ones should we evolve or revolutionize? What are the positives and negatives associated with each element?\r\n\r\nWe juxtaposed these assets on top of the company\'s mission statement?which appears right on their website\'s homepage?to see if there was an appreciable degree of harmony between the them.\r\n\r\nASK SHERWIN-WILLIAMS\r\nI would argue that the main axis around which Sherwin-Williams\'s business and positioning revolves around is customer service and expertise, or in other words, \"Come into one of our stores, ask one of our experts anything you want and they\'ll know what to do.\"\r\n\r\nIt\'s a very confident positioning, but one they can claim because:\r\n\r\na) They\'re relying on more than a hundred years worth of experience, an iconic status, and a pole position in the North American market.\r\n\r\nb) Sherwin-Williams paints are sold ONLY in Sherwin-Williams stores and nowhere else.\r\n\r\nThis means that if you walk into a Sherwin-Williams retail store, you can be absolutely certain that whoever you talk to will know everything there is to know about their products.\r\n\r\n\"No matter where you are in the world...\"\r\nEven though almost all of their nearly 4,000 retail stores are in the US, Sherwin-Williams products are readily available anywhere in the world (except, curiously, in most of Europe and all of Africa). This would also explain why arguably the most prominent feature of their logo is the Earth.\r\n\r\n\"[no matter]...what surfaces you\'re coating.\"\r\nThis speaks again to expertise, versatility, and a vast array of products.\r\n\r\nBasically, what they\'re saying is, \"No matter what you need to do that involves paint, Sherwin-Williams has something to help you achieve your goals.\" That would explain the can and the pouring paint elements of the logo.\r\n\r\n\"Sherwin-Williams provides innovative solutions to ensure your success.\"\r\nThis is standard corporate boilerplate, but this is also where the mission statement\'s connection with the identity completely falls apart, as you would NEVER associate \"innovative\" with the current, 150-year-old logo.\r\n\r\nAnd as many of you pointed out, the combination of the four key elements (initials, paint can, pour/drip and globe) strongly telegraphs negative connotations of heaviness, messiness, and pollution all wrapped in a hopeless and antiquated design. And the \"Cover the Earth\" tagline doesn\'t help matters one bit either.\r\n\r\nBut Sherwin-Williams is THE preeminent paint brand in America after all; far be it for us to suggest simply tossing out an iconic logo and starting from scratch. So what could we do to better reflect today\'s design sensibilities and make Sherwin-Williams more relevant to today\'s marketplace?\r\n\r\nTo arrive at our design, we listened to your feedback and explored a few different directions that emphasized a more inspirational and approachable perspective on paint while preserving the positive aspects of the current logo.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/SW_paint_can_options_2.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/SW_paint_can_options_2.jpg\" alt=\"\" title=\"SW_paint_can_options_2\" width=\"600\" height=\"551\" class=\"alignnone size-full wp-image-582\" /></a>\r\n\r\nExploration #1: SW Initials\r\nAn obvious starting point in evolving the current logo was to reinterpret the SWP initials as a signature written in paint.\r\n\r\nExploration #2: Paint Can\r\nWe then looked at the paint can. Since painting is, after all, is a creative exercise that ideally yields beautiful results, in this version we put a unique spin on the quintessential embodiment of beauty: a butterfly.\r\n\r\nExploration #3: Paint Drips\r\nThis direction substitutes the ecologically unsound toxic paint drips in the current logo with a more positive interpretation of the act of painting. The Jackson Pollock-like drips help reinforce the notion that painting is fun, liberating, and creative.\r\n\r\nExploration #4: Paint Swoosh\r\nSwoosh showcases \"the hand at work,\" and represents the personalization that is inherent in the act of painting.\r\n\r\nExploration #5A: The Earth\r\nThe visual of the Earth made up of paint chips speaks to the fact that Sherman-Williams products can be found around the world, as well as the empowerment that comes with having all these colors at your fingertips.\r\n\r\nExploration #5B: Paint Chips\r\nThe four previous explorations led us to the creation of two different visuals?one that shows the Earth made up of paint chips, and another in which paint chips emanate from the Earth\'s surface?that, when put together, resulted in our final logo design:\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/SW_final_logo_1.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/SW_final_logo_1.jpg\" alt=\"\" title=\"Print\" width=\"600\" height=\"421\" class=\"alignnone size-full wp-image-583\" /></a>\r\n\r\nWe believe that this new Sherwin Williams logo captures the positive aspects of painting?the freedom of expression, the sense of discovery and transformation, the personal and inspirational natures of painting, the act of creating, the lightness and brightness, and the empowerment of the painter?while removing, or at least de-emphasizing the messiness, imprecision, and anachronistic nature of the current logo.\r\n\r\n- We jettisoned the paint can (simply not innovative) and the dripping paint (messy, polluting, and downright scary/bloody!)\r\n- We kept the Earth to speak to comprehensive and expert service, but removed the allusion to continents to give it more contemporary, boundary-less, aspirational feeling.\r\n- We kept the longitudinal and latitudinal lines in a more abstract way, in turn creating a world made up of paint chips and making it a more relevant visual tie-in with how customers shop for paint. These white lines also lend a lightness to the overall look of the logo.\r\n- We added ?emanating\' paint chips to connote a sense of creative energy, empowerment, and excitement that comes with choosing a color and painting a room, as well as having the logo speak to the myriad possibilities that quality paint affords you.\r\n- By showing the spectrum of color, we are referencing customers\' palette options and their unique experience when choosing paint, bringing the paint experience back to the individual.\r\n\r\nWe also felt this new logo was a strong complement to the wonderfully artistic and dynamic ads the company has been running on television for the past several months?ads that have been very well received by consumers (just type in \"Sherwin Williams commercial\" on Twitter and see for yourself). The use of paint chips, the empowerment and freedom conveyed by the act of creation, the idea of creating your world?it\'s all present in these 60-second spots.\r\n\r\nLast but not least, we also threw in a new tagline, \"Color Your World.\" In this day of oil spills, global warming and pollution, that\'s a whole lot more positive, personal, and inspiring than \"Cover the Earth,\" donchya think?\r\n\r\nSo now that we\'ve lifted the drop cloth and unveiled our thoughts for a new logo, what do you think: Is it a \"stroke\" of genius, or should it be \"canned?\" And go gentle on us, boys and girls?it\'s always easier to give (criticism) than to receive!\r\n\r\n\r\n<a href=\"http://www.fastcodesign.com/1663585/you-asked-and-rick-answers-a-revamp-of-the-sherwin-williams-logo\" target=\"_blank\">http://www.fastcodesign.com/1663585/you-asked-and-rick-answers-a-revamp-of-the-sherwin-williams-logo\r\n</a>', 'You Asked, and Rick Answers: A Revamp Of the Sherwin-Williams Logo', '', 'publish', 'open', 'open', '', 'you-asked-and-rick-answers-a-revamp-of-the-sherwin-williams-logo', '', '', '2018-09-27 17:58:52', '2018-09-27 17:58:52', '', 0, 'http://cbx.cappendev.com/thinking/16/you-asked-and-rick-answers-a-revamp-of-the-sherwin-williams-logo', 0, 'thinking', '', 0),
(1555, 1, '2011-04-04 17:30:33', '2011-04-04 17:30:33', '<a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\n<em>How the phrase \"certified pre-owned\" can help brand the idea of used products into vintage chic!</em>\r\n<div>\r\n\r\nBoy, do I remember my first car.\r\n\r\nLike the vast majority of Americans, it was used and it was crap. Reliable it was not; in fact, I can assure you that my first car was made out of metal, plastic, and betrayal.\r\n\r\nI was reminded of this car when I come across a few slickly produced commercials for Mercedes? \"certified pre-owned sales event\" recently. Virtually indistinguishable from new car ads, these soothingly voiced 30-second spots touted the irresistible benefits of certified pre-owned vehicles, presumably for the luxury buyer on a budget.\r\n\r\nCertified Pre-Owed. That sounds a little better than \"used,\" doesn\'t it? Especially considering that a certified pre-owned vehicle (CPO if you want to get all acronym-y) is simply a used car that has passed a safety inspection and carries a warranty.\r\n\r\nOne reason for certified used-car popularity is that these programs arguably allow consumers to enter a market segment that they normally couldn\'t afford to enter, which many view is worth the added cost of certification. And the words \"pre-owned\" really do help! Think about it: Whereas the word \"used\" immediately has connotations of second-hand, past its prime, worn out, and an almost-eroded quality, \"pre-owned\" assumes and embraces pride, attention, and care.\r\n\r\nSo I started thinking, if the word \"pre-owned\" can work so well for cars, couldn\'t it work for almost all categories of hard goods?\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/REUSE_32.jpg\"><img class=\"alignnone size-full wp-image-586\" title=\"Print\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/REUSE_32.jpg\" alt=\"\" width=\"500\" height=\"629\" /></a>\r\n\r\nTo take it a level further--and given the fact that we\'re well ensconced in a recycling-heavy, environmentally conscious, sustainable period in consumer culture--could the word (and the positives attributes) of something like \"pre-owned\"--or a cooler/hipper word like \"recycled\" or \"vintage\"--be applied to more categories to incentivize people to reuse all of their stuff?\r\n\r\nSeveral companies, many of them household names, have already taken the reused/pre-owned idea and run with it, creating efficient and dynamic platforms for the quick buying and selling of used products.\r\n\r\nEBay recently launched a new, no-fuss way for people to sell electronics they no longer use. The service, called Instant Sale, offers free shipping and removal of personal data. If a device doesn\'t sell, eBay recycles it for free.\r\n\r\nAnd IKEA! Well, you\'ll be happy to know that IKEA has an IKEA-branded second-hand online marketplace where you can buy used furniture. Why? Because in the words of CEO of IKEA Sweden, Peter Agnefäll: \"It is about taking an environmental responsibility for how our products are used in the longer term and making it easier for our customers to do their part for their responsibility towards the environment.\"\r\n\r\nWhy couldn\'t IBM or Apple do something like this? A branded pre-owned shop where people can easily drop off their older model laptops or phones for a few bucks and upgrade, while other shoppers specifically looking for older models can shop with manufacturer-backed confidence? There are tens of millions of people the world over who would love your two-year old iPhone!\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/REUSE_22.jpg\"><img class=\"alignnone size-full wp-image-587\" title=\"Print\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/REUSE_22.jpg\" alt=\"\" width=\"500\" height=\"629\" /></a>\r\n\r\nYou could even call the Apple pre-owned store Apple Pi, because the number pi goes on pretty much forever, so the name could be a clever way to speak about the ability of a well-designed and cared-for product being able to last a long time.\r\n\r\nWhat could possibly stop a large publishing company like Random House, HarperCollins or Penguin (whose pre-owned shop could be called \"The Igloo\") from creating an online or better yet, a brick and mortar location where people could come in and sell or buy pre-owned books?\r\n\r\nThis pre-owned branded shop concept can be extended to practically every category you can think of?household electronics, kids\' clothing, and video games!\r\n\r\nAnd, just as we\'ve all learned to look for and understand what the ubiquitous recycling arrow means, why shouldn\'t these stores and products have their own equally respected and recognizable symbol? Well, we thought about it and here\'s our take:\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/RE_UZ_logo2.jpg\"><img class=\"alignnone size-full wp-image-588\" title=\"Print\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/RE_UZ_logo2.jpg\" alt=\"\" width=\"500\" height=\"223\" /></a>\r\n\r\nRefurbishing, rebuilding and resusing products put us on the path to true sustainability in the coming years. And with any luck, we won\'t even need to use gorgeous slow-motion to promote \"certified pre-owned sales events\" on television any longer.\r\n\r\nOh, and by the way?my first car was a red 1976 Chevy Malibu sedan with a plastic tan interior.\r\n\r\n</div>', 'Could You Create a Brand That Celebrates Reuse Instead of Consumption?', '', 'publish', 'open', 'open', '', 'could-you-create-a-brand-that-celebrates-reuse-instead-of-consumption', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 0, 'http://cbx.cappendev.com/thinking/16/could-you-create-a-brand-that-celebrates-reuse-instead-of-consumption', 0, 'thinking', '', 0),
(1556, 1, '2011-03-17 17:51:10', '2011-03-17 17:51:10', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nToday’s purchasing decisions are made quickly. Here are some ideas for conveying your brand’s story while also standing out and educating consumers.<div>\r\n\r\nAs consumers become savvier shoppers, marketers need to communicate their brands’ key selling benefits differently. Twenty years ago, it may have been enough to slap a “sugar-free” or “vitamin-enriched” starburst on a package to get someone’s attention in the supermarket aisle. But today, every box, bag, and bottle makes one or more claims, to the point where it can warrant negative publicity. Worse, it could drive angry and mistrusting consumers to tweet, rant on blogs, and—gasp—unfriend you on Facebook! Even brands like SunChips, which tried to blaze a new trail with its groundbreaking compostable packaging, heard loud and clear over the Internet that consumers did not entirely appreciate its bags, which were very noisy.\r\n\r\nSo what’s a brand to do? Given that purchasing decisions are made in an instant, how can package design work to help marketers tell their brands’ story, educate consumers, and stand out…in an instant? Here are five lessons learned from package design to help guide your efforts.\r\n\r\n<strong>Lesson #1:</strong> \r\nTell a simple, compelling story. Jaded by all the marketing claims of the past decades—everything from “sugar-free” to “fiber-rich” to “probiotic”—consumers are now seeking out more minimal design, straightforward visual cues, and honest, authentic copy. Method, with its “good for you, good for the planet” message, creates minimalist yet beautifully designed products that are not only good for the environment but also meant to be displayed in homes.\r\nGone is the image of “green” as bare-bones (hello, Seventh Generation). The Method product line, with its brightly colored packaging; unconventionally shaped bottles; and friendly, lowercase logo; unquestionably is modern and approachable. Package copy is straightforward and minimal, with the occasional wink, and it conveys the product’s benefits elegantly and concisely. Quite simply, Method noticed a niche in the category and nailed it.\r\n\r\n<strong>Lesson #2:</strong> Do something unexpected to grab shoppers with short attention spans. In the age of the Internet, branding messages bombard shoppers with information. They can’t focus for a single minute, let alone several. The days of reading package copy in the aisle are long gone; now, you really need to grab consumers at first glance. For this reason, packaging must be bold, in a refreshing, innovative way and make people say, “Wow!”\r\nWhen CBX was helping Kimberly-Clark create its U by Kotex brand, the creative team got out into the field, turned over every stone, and really tried to think “out of the box” (pun intended) to create packaging that would alter the public image of Kotex. Research showed that the feminine-hygiene category had been dominated for the last 50 years by pastel hues, script typefaces, and discreet language, and also that this approach is no longer relevant to a 21st century woman, who is anything but shy.\r\n\r\nBuilding on cues found in fashion, U by Kotex’s black matte packaging is highlighted by bold bursts of color and high-gloss circles. The copy tone that is at once both honest (our target consumer wanted straight talk) and informative (highlighted by a “Myth or fact?” section on the back panel that discarded old-fashioned notions of what happens to women during their periods). The brand also had the chutzpah to use the word vagina—previously taboo in the category.\r\n\r\n<strong>Lesson #3:</strong> Educate and entertain. In the age of the Internet, CPG companies can no longer pull the wool over consumers’ eyes with inflated, and even false, packaging claims. In addition to possibly losing sales, you also can find yourself in big trouble with the Food and Drug Administration. That happened to Nestle last summer, when the FDA cited the food and beverage company for claiming that its Boost Kid Essentials Nutritionally Complete Drink provided “immunity protection” for children against colds and the flu. But VitaminWater, a line of enhanced waters from Glaceau, now a privately owned subsidiary of Coca-Cola, struck the perfect balance between “educate” and “entertain.” A clean design and smart, witty, conversational copy convey the product benefits. For example, the brand’s “energy” drink, which contains guarana and Vitamin B, bears this copy:\r\n\r\n“In soccer (excuse us Mexico, Spain, and Italy, we mean ‘futbol’), there isn’t a more exciting moment than when the announcer screams ‘gooooooal’ (yelling ‘offffsiddde’ never quite caught on). With that said, we added Vitamin B and guarana to give you an extra kick (pun intended), so now when you’re watching soccer, playing soccer, coaching soccer, driving kids to soccer or doing anything that starts with ‘socc’ and ends with ‘er,’ you too can have the energy of a raving lunatic to yell ‘gooooooooal!’”\r\n\r\nAs opposed to packages bombarded with claims, bursts, and violators, VitaminWater’s editorial-style graphics immediately draw attention, and its informative, witty copy was groundbreaking for the beverage category. Is it surprising that VitaminWater has become one of the best-selling enhanced waters?\r\n\r\n<strong>Lesson #4:</strong> Have a big idea. When Duane Reade approached CBX to develop the expression of its private-label brands’ new positioning, “New York Living Made Easy,” the result was approach that would get even the most cynical New Yorkers to sit up and take notice. The creative team looked at every uniquely New York experience and then incorporated these experiences into the package designs.\r\n\r\nTwo examples: Spectacular Chocolate Chip Cookies feature a theatrical spotlight shining on appetizing product shots. Deluxe Whole Cashews cans whimsically position the cashews on bar stools and park benches.\r\n\r\nThis idea of uniquely New York is evident across all of Duane Reade’s private-label products, and it is reinforced throughout the on-pack copy with a dry, sarcastic tone that easily could have come out of the mouth of any New York City taxi driver. Additionally, Duane Reade now offers a value line of products that utilize UPC-style illustrations of New York Landmarks, from the Statue of Liberty to the Brooklyn Bridge to the New York City skyline.\r\n\r\n<strong>Lesson #5:</strong> Make the every day special. Our days are monotonous enough. Why not do something special for consumers in the supermarket aisle? Just because a product has a particular price point doesn’t mean it can’t feel a little more premium.\r\n\r\nMore and more, brands are realizing that they can utilize upscale design at a mass price point to really make a statement. Dorset Cereals does just that. This line of cereals takes a category, not exactly known for its beautiful design, and elevates it through simple, beautiful packaging more commonly found among boutique brands. An oversized, approachable font, elegant color choices, and peek-a-boo windows shaped as leaves—through which you can see the product—make this breakfast choice a no-brainer.\r\n\r\nI’m not saying that designing packaging based on the five lessons described above will guarantee success. However, the chances are pretty high that by following one or a combination of these suggestions, your product can stand out on shelves and inspire consumers to hit “like” on Facebook, tweet your praises, and share positive associations with your brand among their friends.\r\n\r\n\r\n<a href=\"http://www.packworld.com/package-type/thermoformed-packaging/five-lessons-building-great-packaging\" target=\"_blank\">http://www.packworld.com/package-type/thermoformed-packaging/five-lessons-building-great-packaging</a>', 'Five lessons for building great packaging', '', 'publish', 'open', 'open', '', 'five-lessons-for-building-great-packaging', '', '', '2018-09-27 17:42:11', '2018-09-27 17:42:11', '', 0, 'http://cbx.cappendev.com/thinking/16/five-lessons-for-building-great-packaging', 0, 'thinking', '', 0);
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(1557, 1, '2011-03-07 17:55:31', '2011-03-07 17:55:31', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/JoeB_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/JoeB_web1-150x150.jpg\" alt=\"\" title=\"JoeB_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1081\" /></a>By Joe Bona:\r\nLike novelists intent on creating lively protagonists, today’s retailers love to pen vivid descriptions of the all-important “core customer.” In all likelihood, you have heard or even given presentations that rely on this kind of language: “Her name is Cindy,” says the specialty store executive. “She’s 37, works in the insurance business and has 2.3 kids. Her husband, Dale, is an IT whiz. He hates going to the mall and has just started doing online shopping with his beloved iPad.” \r\n\r\nThis approach is popular for a reason. By leveraging in-depth data, retailers can figure out exactly what types of shoppers are most likely to make repeat purchases at their stores. Detailed composite characters like Cindy can then be used to help them shape more effective approaches to merchandising, marketing, branding and customer-service. And yet, in its single-minded focus on one type of shopper, the “core customer” concept tends to ignore one of today’s most prominent retail trends: channel-blurring.\r\n\r\nJust a few years ago, the retail business was characterized by bright lines between one sector and another: If a place had fueling stations and coolers full of drinks, you knew it was a convenience store. If it had a pharmacy and was located on its own corner, its core business was obviously to sell prescription and over-the-counter drugs. During this (relatively) stable era, the Walmarts and Costcos of the world were always out on the strip by themselves, and tenant lineups at regional malls were eminently predictable.\r\n\r\nThese formerly bright lines are fading fast. Channel-blurring is occurring to a remarkable degree in many sectors of the retail industry. Malls that once relied on upscale, fashion-forward tenant lineups are now welcoming the likes of Costco and Target to backfill vacated department store spaces. Walgreens, which has been looking more like a convenience store with each passing year, aims to put e-vehicle fueling stations in its parking lots, making that resemblance even more striking.\r\n\r\nConvenience stores, once known for that shriveled hot dog of indeterminate age, are transforming into something akin to a quick-serve restaurant, replete with cafés and prepared meals. Even Goodwill is cleaning up its stores and moving into nicer neighborhoods. And as retailers like Walmart broaden their appeal to more well-heeled shoppers, their counterparts on the luxury end are building outlet stores and wooing shoppers from lower tax brackets.\r\n\r\nSo what is happening here? When Wall Street and the housing bubble collapsed in 2008, consumers’ spending priorities shifted. Relatively affluent shoppers began checking out the likes of Walmart or Big Lots for the first time. Wine aficionados went to see if their favorite brands were cheaper at Costco, which they were. And landlords began welcoming extreme value retailers like Dollar Tree to centers that were once off limits to such tenants.\r\n\r\nThe net effect is that more retailers now understand that their stores are not necessarily for one type of person alone, no matter what name we give her. Indeed, cross-shopping among store formats and price-points is rare only among the very rich and the very poor. Cindy might be perfectly content to buy her husband an anniversary present at Nordstrom, but then hit T.J. Maxx for a small token of affection for one of her girlfriends. Thus, retailers would do well to think harder about how they can appeal to the heterogonous mix that is their customer base. Walmart did this by ramping up quality and cleanliness while preserving its emphasis on price. Duane Reade, the New York pharmacy chain, has done a fantastic job of reaching out to a broad array of shopper types using everything from organic foods to high-quality cosmetics. Department stores like Nordstrom are making lower-priced goods more visible in their stores, without skimping on atmosphere or top-notch customer service.\r\n\r\nIn the “new normal” of today’s economy, shoppers will continue to be circumspect about how they spend, and old channels will keep on blurring. This will make cookie-cutter approaches even more outdated. Embracing complexity -- or even, at times, paradox -- is a must. While your brand might have been founded on other attributes, it is still possible to introduce, say, more value or convenience. But it is also possible to lose credibility by being too heavy-handed with this approach. Your niche, in other words, still has to be your strength. Retailers who try too hard to be all things to all people can overreach, just as those who focus too much on an ideal “core customer” can miss valuable opportunities with the rest of us.\r\n\r\nAwareness of channel-blurring also will be more important for some retailers than others. Will a 19-year-old male be shopping at a women’s fashion retailer like Chico’s for any reason other than holidays or birthdays? Not likely. But for a wide variety of less-specialized retailers, it makes sense to see how innovative and creative you can be in broadening your appeal. Indeed, social networking and other technological tools make this more viable today than ever.\r\n\r\nAre we saying au revoir to Cindy, then? Not really. Instead, think of it as a bonjour! to all those new classes of customers who will be strolling into the store.</p> \r\n\r\n<a href=\"http://www.chainstoreage.com/article/seeing-past-‘core-customer’-channel-blurring-means-retailers-should-embrace-complexity-and-e\" target=\"_blank\">http://www.chainstoreage.com/article/seeing-past-‘core-customer’-channel-blurring-means-retailers-should-embrace-complexity-and-e</a>', 'Seeing past the ‘core customer’: Channel-blurring means retailers should embrace complexity -- and even paradox', '', 'publish', 'open', 'open', '', 'seeing-past-the-core-customer-channel-blurring-means-retailers-should-embrace-complexity-and-even-paradox', '', '', '2018-09-27 17:58:48', '2018-09-27 17:58:48', '', 0, 'http://cbx.cappendev.com/thinking/16/seeing-past-the-core-customer-channel-blurring-means-retailers-should-embrace-complexity-and-even-paradox', 0, 'thinking', '', 0),
(1558, 1, '2011-02-01 18:16:31', '2011-02-01 18:16:31', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nIt’s just about that time again. My excitement at the fact that Punxsutawney Phil, the undisputed king of the prognosticating groundhogs, did NOT see his shadow last week (which as we’ve collectively convinced ourselves means Spring draws nigh!) was tempered somewhat by the fast approaching task of having to once again, rack my brain to find the perfect Valentine’s Day gift.\r\n\r\nI have a pretty illustrious track record of splendid Valentine’s Day gift (if I say so myself. My wife might disagree. But she’d be wrong) so setting such a high standard means my margin for error diminishes significantly every year. And as I am sitting staring at the eight open windows on my computer’s desktop, desperately trying to get ideas, inspirations, celestial epiphanies as to what to buy my wife this year, I was struck by the following realizations. I was outraged, actually—and they weren’t realizations, they were questions. Namely:\r\n\r\nWhat’s with the red? Everything I’m seeing is red. Why does everything HAVE to be red? When did red become the official color of Valentine’s Day? We all sort of accept it as a matter of cultural fiat but who made that decision?\r\nAnd what about the heart thing?\r\n\r\nSt. Valentine’s Day, historically speaking, started off with no sentimental or romantic elements whatsoever. In fact the Valentines—there were a couple—were martyrs who were killed by Roman emperors. Not exactly an occasion you remember through the giving of chocolates, is it? Where did the heart-shaped jewelry come in? The flowers?\r\n\r\nFor God’s sakes, the chocolate-covered strawberries in a heart-shaped box?!\r\n\r\nSo, why are we held hostage by those specific gift items, from heart-shaped jewelry to flowers?\r\n\r\nAnd this got me thinking as I was scrolling furiously: the whole held-hostage-by-gifts thing wouldn’t be so bad if the biggest (and honestly, the most practical) brands in Valentine-dom weren’t so, well, cheesy. Insipid. Dated. Antiquated. Dull. Here are my thoughts on just a few:\r\n\r\n<strong>Russell Stover</strong> They’ve been around since 1923, the year the actual Russell Stover founded the company. (Little known fact: Russell Stover also created the name Eskimo Pie.) And it shows because their branding would have looked totally appropriate on “Little House on the Prairie.” They’re also the foremost purveyor of the red, heart-shaped box of chocolates, which I find so utterly devoid of charm. Can the company stand for anything besides chocolate on Valentine’s Day? It’s a fairly limited piece of the pie they’re going for, and a refresh of their stale brand identity would seem to be in order, certainly if they want to appeal to a younger, more traveled and design-savvy audience.\r\n\r\n<strong>Hallmark</strong> When I think of Valentine’s Day cards. I think of Hallmark. Millions of people do. This is good. It’s a giant company that strives to help people express what’s in their hearts on A1-size cardstock (Hallmark even owns Crayola). Terrific brand value there—but would it kill them to modernize their identity a little bit? The company is 100 years old. The logo has remained virtually unchanged since the 1950s. Can we do something about the crown?\r\nFTD This company is so old, the original FTD acronym stood for Florists’ Telegraph Delivery. And the vaguely Silver Surfer-ish winged-foot-and-hatted eunuch clutching the bouquet of flowers as if he’s about to whip them at you like a discus? That’s Mercury Man (Hermes Man if you prefer the Greek version). He’s the Roman god of commerce and invention and was chosen as the company logo in 1914! FTD sorely needs to update that logo and think about a far more relevant contemporary iconography and overall brand identity.\r\n\r\nAnd I can think of a couple different ways to start.\r\n\r\nOne, since FTD delivers many things other than flowers nowadays. How about changing the meaning of the acronym from its current Florists’ Transworld Delivery (huh?) to Favorite Things Delivered? Because that’s what you do on V-Day isn’t it? You want to get your sweetheart’s (new) favorite thing delivered with unfailing timeliness.</p>\r\n\r\n\r\n', 'A Valentine’s Day Brand Gets a Makeover', '', 'publish', 'open', 'open', '', 'a-valentines-day-brand-gets-a-makeover', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/a-valentines-day-brand-gets-a-makeover', 0, 'thinking', '', 0),
(1559, 1, '2011-01-16 18:33:27', '2011-01-16 18:33:27', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nBefore all you naysayers, Debbie Downers and crowdsourcers persist in your badmouthing of the new Starbucks logo that headquarters took the wraps off of two weeks ago—and hell knows there are plenty of you—I’d like to stick my neck out here and call for a moment of reflection. Perhaps you can sit back with your Venti Latte as you read this because I suspect (to use the author of “Why the new Starbucks logo frightens me” editorial in the Washington Post last week as just one example) that plenty of you maniacal tweeters and angry Facebook updaters are Starbucks addicts to begin with.\r\n\r\nFrom a branding perspective, there are quite a few positive aspects of this new icon. And, ye brand builders, who among you would not like to see your own company become an icon, as Starbucks is so patently now trying to be?\r\n\r\nMaybe you were just a twinkle in your parents’ eyes when Nike became synonymous with a swoosh, Playboy became known by two bunny ears (and, well, some other things) and McDonald’s golden arch became the talisman for a quick, cheap cheeseburger. But today, like them or not, these symbols are as recognizable as the American flag.\r\n\r\nSo why the outcry over the green mermaid? Do you think that back in the ’70s, ’80s and ’90s, people took to the streets to voice their own personal design sensibilities and nitpick every Pantone shade and font style? My guess is no, namely because the logos of yore debuted in a different, Internet- and PDA-free era, when people had time to let the iconography sink in and didn’t sound off against a new corporate badge the moment of its unveiling.\r\n\r\nCompare these introductions to the mayhem that ensued after Tropicana changed its orange juice packaging, when Pepsi introduced its new, slightly altered logo, or when The Gap took its logo out of the box (in an attempt to think out of the box), then cowered to criticism and went back, within a matter of days, to its old logo. Would anyone even be able to distinguish the new Starbucks logo from the old one if not for the thousands of Web sites, tweets and Facebook status updates related to its introduction?\r\n\r\nBut back to the business issue at hand. For the three or four of you who might not have seen it yet, the new Starbucks logo pretty much magnifies the mermaid and, most importantly, dispenses with the word “coffee.” And the logo works. It’s simple, ballsy and, without the “coffee” to limit the product offering, it’s remarkably adaptable (which was the whole point).\r\n \r\nWhat most critics don’t realize is that this is Starbucks’ fourth logo since 1971. The first (which featured a brown, bare-breasted, double-tailed siren) has been modified over the years. So why this latest change? The way Starbucks is spinning it, the logo introduction coincides with the company’s 40th anniversary. Great. But the truth is, with its muddled offerings and loss of market share, Starbucks needed the refresh. So can you blame corporate for trying to do that?\r\n\r\nI don’t—but clearly I’m in the minority. A Google search under “new Starbucks logo” yields a torrent of critical comments. (Example: “It’s the same freakin’ logo, just unfinished,” scowled one critic. “Where’s the name? Do they think they’re Prince or something?”) So I guess my plea for calm comes too late. Fortunately, when it comes to a more thoughtful consideration of this corporate maneuver, I have some company: “It seems the brand has shifted gears and is now offering up mermaids instead of coffee,” said the reliably snarky but smart AdRants. “And is that really a bad thing? After all, mermaids are hot!”\r\n\r\nSo’s the coffee—and so, as time goes on, will be this logo.</p>\r\n\r\n\r\n<a href=\"http://www.adweek.com/news/advertising-branding/can-we-give-mermaid-break-please-126249\" target=\"_blank\">http://www.adweek.com/news/advertising-branding/can-we-give-mermaid-break-please-126249</a>', 'Can We Give the Mermaid a Break, Please?', '', 'publish', 'open', 'open', '', 'can-we-give-the-mermaid-a-break-please', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/can-we-give-the-mermaid-a-break-please', 0, 'thinking', '', 0),
(1560, 1, '2010-12-17 18:44:23', '2010-12-17 18:44:23', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nOnce heralded as an innovative strategy to draw in holiday shoppers, the concept of the temporary store, or \"pop-up,\" has quickly become as prevalent as the average corner bodega. Now pop-up stores are more like The Boy Who Cried Wolf: since they appear so often, they\'ve lost their cultural caché and are as expected as any other marketing ploy.\r\n\r\nMaybe this is why my ears perked up when I heard about a new pop-up store at luxury British department store Selfridges? for Marmite. Yup, Marmite: That sticky, dark brown paste made from yeast extract, that Brits either love or hate. The Selfridges shops in London, Birmingham, and Manchester will feature 150 different Marmite-inspired products, in turn elevating the brand from supermarket product to hipster must-have. Now that\'s cool: the perfect mix of high and low.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Marmite-1.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Marmite-1.jpg\" alt=\"\" title=\"Selfridges London Marmite Pop Up Shop, by Design For Retail.\" width=\"640\" height=\"445\" class=\"alignnone size-full wp-image-599\" /></a>\r\n\r\nThe Marmite pop-up store features Love/Hate graphics illustrating the disagreement that divides Great Britain.\r\n\r\nSuch inventiveness got me thinking about other (somewhat maligned) brands that could do something really cool with the pop-up. And who better to benefit during this crazy holiday season than that oft-scorned government agency, The United States Postal Service? The post office is the one place almost everyone has to go during the holidays at least once, so more temporary locations would actually be useful to their customers. Plus, the USPS is an organization that could really employ the pop-up medium for some serious brand realignment -- using a fun, festive space to update their image as a dysfunctional, stodgy, unfriendly destination. So here\'s what we\'re thinking: A USPS \"pop-in.\" To distinguish the stores from the regular USPS, we would call it USPS Holiday Express, to convey its speed and efficiency.\r\n\r\nWe\'d place a USPS Holiday Express in major city hubs like Bryant Park in Manhattan, Millennium Park in Chicago, Union Station in Washington, DC, as well as in prime location in department stores and at major retailers, such as Macy\'s and FAO Schwartz, hence the \"pop-in\" reference. We might also set them up within 24-hour Apple stores.\r\n\r\nFollowing in the footsteps of Black Friday trends (and to beat the mid-day chaos), USPS Holiday Express would be open from 6:00am to 12:00am (to cater to people before and after work).\r\n\r\nA wall of sleek, friendly kiosks, called \"The Eagle\" to represent the speed with which you can mail packages/buy postage, will usher customers in and out of the pop-in store quickly and with little stress. Sleek, oversized drop-off windows will also be featured around the store.\r\n\r\nTo overcome the image of the USPS as a stodgy, outdated agency, we would offer a limited edition holiday stamp collection with artwork by hot contemporary artists, possibly in partnership with a modern art museum. This artwork will be promoted on the flat-screen TVs adorning the pop-in spaces.\r\n\r\nCasually dressed USPS Holiday Express Concierges, similar to Apple Geniuses, will walk around the pop-in store with electronic neck badges that enable them to print/scan postage in seconds. Upbeat, perky and attractive, they will be the complete and utter contradiction of the curmudgeonly postal worker.\r\n\r\nAs part of a possible Apple partnership, we would create a special USPS app that could be used to print labels and postage right from your home computer or from iPads in the store, so all you need to do is drop off your packages at the USPS location.\r\n\r\nFor those doing their mailings in the early morning or later at night, there could be an Indicia Coffee Bar.\r\n\r\nNow, we\'re not saying the USPS Holiday Express is guaranteed to soothe the postal service woes of weary holiday shoppers needing to send a fruitcake to Aunt Nan in Nevada. But they certainly couldn\'t hurt, and they would unquestionably raise the cool quotient -- at least temporarily -- of a government agency desperately in need of a makeover. And with any luck, the shops might just get other businesses to think \"out-of-the-box\" (deliberate mail reference) about ways that they can freshen up the pop-up, too.\r\n\r\n<a href=\"http://www.fastcodesign.com/1662902/how-the-usps-can-rebrand-itself-clever-pop-up-shops\" target=\"_blank\">http://www.fastcodesign.com/1662902/how-the-usps-can-rebrand-itself-clever-pop-up-shops\r\n</a>', 'How the USPS Can Rebrand Itself: Clever Pop Up Shops', '', 'publish', 'open', 'open', '', 'how-the-usps-can-rebrand-itself-clever-pop-up-shops', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/how-the-usps-can-rebrand-itself-clever-pop-up-shops', 0, 'thinking', '', 0),
(1561, 1, '2010-12-05 19:05:04', '2010-12-05 19:05:04', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nOkay, I have a confession to make: I\'m the furthest thing from political, and only recently learned what the term \"Tea Party\" meant. The truth is, I probably wouldn\'t have sat up and taken notice of these important mid-term elections if not for one thing: the recent redesigns of the Democratic and Republican parties\' logos. Now that\'s a political statement I can get behind. Call me shallow, but few things get me going like good design.\r\n\r\nUnfortunately, good design wasn\'t necessarily what I found. So here are my thoughts on the latest logos -- and my suggestions for how the political parties might take things one step further.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/political-logos-currentdem.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/political-logos-currentdem.jpg\" alt=\"\" title=\"political-logos-currentdem\" width=\"500\" height=\"300\" class=\"alignnone size-full wp-image-603\" /></a>\r\n\r\nWe\'ll start with the new Democratic Party logo. According to Tim Kaine, the Chairman of the Democratic National Committee, \"This new identity for our party captures the spirit that unites us all.\" But in my humble opinion, there\'s nothing unifying or inspiring about this logo at all. On the one hand, the Dems want to show us that they\'re the one party that truly represents America\'s middle class, and that they\'re progressive and modern. My guess is that the designer of this logo, New York-based SS+K, argues that its bare bones design -- which breaks with popular tradition by leaving out stars and stripes, an antiquated donkey symbol and a red/white/blue color palette -- would boldly signal a return to the simple values of the American Middle Class.\r\n\r\nBut I just don\'t buy that. I see no spirit, no energy or no new idea here at all -- just a logo that looks like a target or a superhero\'s logo. C\'mon, people: It\'s a capital letter D in a circle! It looks like nothing so much as an almost failing grade atop a terrible book report. And to say it looks unfinished would be extremely kind. The fact that the Dems chose this as a way to regain some momentum for what some predict will be big election losses is baffling.\r\n\r\nHere\'s how we would have handled the redesign:\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/political-logos-newdem.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/political-logos-newdem.jpg\" alt=\"\" title=\"political-logos-newdem\" width=\"500\" height=\"300\" class=\"alignnone size-full wp-image-604\" /></a>\r\n\r\nOwning the letter \"D\" is a bold move, but don\'t leave it flailing out there alone on an island (or in a circle, as it were). Adding another element -- such as an equal sign, which speaks to \"equality for all\" -- would speak for the fundamental principles of the Democratic party and make the visual identity richer and stronger. The symbol could also function as a galvanic campaign message, e.g. D = determination, D = dedication, etc.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/political-logos-currentGOP.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/political-logos-currentGOP.jpg\" alt=\"\" title=\"political-logos-currentGOP\" width=\"500\" height=\"300\" class=\"alignnone size-full wp-image-605\" /></a>\r\n\r\nThe GOP, on the other hand, has played it close to the vest by making some relatively subtle changes to their existing brand identity, as featured on their new website.\r\n\r\nRed is still the dominant color (which always struck me as fascinating, since in most of the world, red is associated with left-leaning parties). The new GOP font, which sort of resembles the \"Crimestopper\" font created by renowned typeface designer Jeff Levine, has a little more softness along the edges. And the trusted old elephant (a Republican symbol dating back to 1874) is still there -- albeit \"trunk\"-ated (pun intended) -- and now integrated into the \'O\' of GOP. Could it be that this combination of elements was designed to project a more contemporary, streamlined, brand-conscious party?\r\n\r\nThere\'s no question that when you\'re the party that\'s not in charge, you can take some risks and have a little fun. So here\'s what we recommend:\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/political-logos-newGOP.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/political-logos-newGOP.jpg\" alt=\"\" title=\"political-logos-newGOP\" width=\"500\" height=\"300\" class=\"alignnone size-full wp-image-606\" /></a>\r\n\r\nSince most people do not necessarily know the origin or historical development of the term GOP, and young people probably aren\'t that attracted to a party with the word \"ole\" in it -- or \"grand\" for that matter -- we recommend taking a page from the recent Democratic Party logo redesign and owning the letter \"R.\" We also believe a subtle but potent integration of the elephant\'s trunk (because we don\'t want to sever ties completely with the party\'s popular pachyderm) and stars would complete the picture.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/111111.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/111111.jpg\" alt=\"\" title=\"111111\" width=\"500\" height=\"300\" class=\"alignnone size-full wp-image-607\" /></a>\r\n\r\nWhich brings me to The Tea Party. Using the very same grassroots tools (e.g., technology and social media) pioneered by the Obama campaign, The Tea Party is fully intent on \"crashing the party.\" And they intend to do it in the most unapologetic, no-holds-barred way you can think of. But is their \"let\'s-take-back-America-from-the-evil-clutches-of-government\" reflected in their logo?\r\n\r\nAs you might guess, a party named for one of the watershed moments in Revolutionary America\'s history probably felt obliged to use the flag colors in a central, anchoring way, and it does. The Tea Party chose a shield in a pretty obvious attempt to stand out as the party that will stoutly defend the interests of hardworking American people. Not awful, but the somewhat slicker design and layout of the stars and stripes strikes me as awkward (are the stars and stripes actually a sash?).\r\n\r\nIn general, the logo tries to communicate too many things: \"We\'re Pro-American jobs! We\'re media savvy! We\'re here to protect you! We\'re about small government! We\'re cool and modern! We\'re the party of change!\" As a result, it is ridiculously cluttered, and seems like a combination of the Australian flag (same white stars on blue background) and the Star Trek crew insignia. Sorry to ruin the (tea) party, guys.</p>\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/222222.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/222222.jpg\" alt=\"\" title=\"222222\" width=\"500\" height=\"300\" class=\"alignnone size-full wp-image-608\" /></a>\r\n\r\n', 'Hey Dems, GOP, and Tea Party! We Redid Your Crappy Logos', '', 'publish', 'open', 'open', '', 'hey-dems-gop-and-tea-party-we-redid-your-crappy-logos', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/hey-dems-gop-and-tea-party-we-redid-your-crappy-logos', 0, 'thinking', '', 0),
(1562, 1, '2010-07-21 19:39:34', '2010-07-21 19:39:34', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nThe other day I was driving in my car, gas gauge edging toward empty, when I realized that the only station available to me was one owned by BP. My heart sank; how could I possibly patronize the oil giant in the midst of the relentless Gulf of Mexico oil spill? So I decided to drive past the BP station in the hope that I would find another station before running out of gas. Fortunately I did, and I filled my tank -- and satisfied my conscience -- with the knowledge that I wouldn\'t have to go against my values.\r\n\r\nI have a tendency to hold grudges against wrongdoing companies, and my BP experience got me thinking about other companies that have provoked grudges in consumers over the years. Perhaps the most obvious example of this behavior comes in the form of automobile purchases. A Jewish friend still refuses to buy a Mercedes-Benz, due to the fact that the German company was rumored to use imprisoned Jews for labor during World War II; similarly, there are Americans who will not buy Japanese cars due to Pearl Harbor.\r\n\r\nAnd Toyota\'s recent recalls over accelerator pedal problems has cost its brand image dearly; it has fallen like a rock in the eyes of consumers, plunging from sixth place in the 2009 J.D. Power & Associates Quality Study all the way down to 21st (out of 33 brands). (According to The New York Times, every major automotive company with the exception of Toyota reported increases in car sales of at least 17.5% in May; Toyota\'s was a paltry 6.7%.)\r\n\r\nOf course, grudges are not limited to the automotive industry. Many people refused to shop at Wal-Mart after its \"cameo\" in \"Bowling for Columbine,\" which exposed the fact that one of the Columbine killers used his father\'s gun, purchased at Wal-Mart, to claim innocent children\'s lives.\r\n\r\nAnother popular company, Nike, fell out of favor with the public in the 1990s when it was exposed for using child labor in its Southeast Asian factories and for mistreatment of female workers.\r\n\r\nAnd most recently, McNeil Consumer Healthcare\'s voluntary recall of children\'s and infants\' liquid products (including Tylenol, Advil and Motrin) has incurred the wrath of millions of parents across the country; nearly two months later, it has yet to start reproducing these products, forcing parents to resort to using generic drugstore brands (although it was rumored that even these were made in the McNeil factories).\r\n\r\nThe bad news for wrongdoing companies is that since grudge-holding is so personal, it\'s extremely difficult to change the minds of those who have turned against you. The good news is, as with grudges in relationships, there is often a statute of limitations; for example, Nike\'s problems in the Nineties are no longer severely impacting sales the way they once did.\r\n\r\nHowever, for those unwilling to wait it out (especially since there is no guarantee that people will forgive and forget), I suggest that brands be proactive in acknowledging mistakes and winning back the hearts and minds of consumers. Here are a few suggestions:\r\n\r\n1. Have a consistent and constant focus on building up goodwill and brand equity so that people will find it easier to forgive and forget when things go wrong (if not just simply give you the benefit of the doubt).\r\n\r\n2. Fix mistakes quickly and assertively. Don\'t wait for people to show up with picket signs in front of your stores. Over-correcting a problem will let consumers know that you care about them; for example, Toyota has expanded and extended its offers such as no-interest financing to win customers back.\r\n\r\n3. Take control of your story instead of letting the media, consumer advocacy groups or your competitors do it for you. We have seen how poor judgment in this regard has only further hurt BP, so be sure to use advertising, marketing and public relations dollars wisely and effectively.\r\n\r\nOf course, the most obvious piece of advice I can offer is this: Don\'t commit the crimes in the first place! Unfortunately, for many of the brands referenced above, it\'s too late for that -- but it\'s probably not too late to do a little damage control and make matters a teeny bit better for their brands. I suppose only time will tell if the public is willing to forgive and forget...but for now, I\'ll be getting my gas elsewhere, thank you very much.</p>\r\n\r\n\r\n<a href=\"http://www.mediapost.com/publications/article/132339/\" target=\"_blank\">http://www.mediapost.com/publications/article/132339/\r\n</a>', 'Watch Out: Someone\'s Got A Grudge', '', 'publish', 'open', 'open', '', 'watch-out-someones-got-a-grudge', '', '', '2018-09-27 17:58:51', '2018-09-27 17:58:51', '', 0, 'http://cbx.cappendev.com/thinking/16/watch-out-someones-got-a-grudge', 0, 'thinking', '', 0),
(1563, 1, '2010-07-20 19:51:28', '2010-07-20 19:51:28', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nIt was in 1994 that, under the provisions of the Nutrition Labeling and Education Act of 1990, all food companies were required by law to begin using the Nutrition Facts label. By today\'s wireless, hybrid, organic, GPS-enabled, touch-sensitive consumer product standards, would anyone argue that a 16-year-old anything isn\'t practically and hopelessly fossilized?\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutritionfacts-chart.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutritionfacts-chart.jpg\" alt=\"\" title=\"nutritionfacts-chart\" width=\"582\" height=\"451\" class=\"alignnone size-full wp-image-613\" /></a>\r\n\r\nThe current Nutrition Facts label was originally based on Recommended Dietary Allowances dating from 1968(!)--a time when low- or fat-free foods still only numbered in the dozens--and has remained unchanged for 16 years.\r\n\r\nGiven the advances in nutritional science and its ensuing impact on the American public\'s diet, as well as the continuing efforts of both the U.S. Department of Health, the FDA and food companies to help consumers make better/healthier eating decisions, isn\'t it time to bring the Nutrition Label into a new light--a cleaner, more concise and informative light?\r\n\r\nAs a passive observer/consumer, I have followed the unending gyrations of the FDA as it grapples with how to develop a new labeling system for both the front and back panels of packages. As a designer, I believe it shouldn\'t be that difficult to create a simple, unbiased and meaningful solution--one that doesn\'t require consumers to bring a magnifying glass and calculator with them when they go food shopping.?? I\'d like to offer the following prototypes to the FDA. They take the current thinking for nutritional labeling to the next level and show how information design can work effectively to help consumers make better and healthier choices.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/CBX_NLEA_concept6.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/CBX_NLEA_concept6.jpg\" alt=\"\" title=\"CBX_NLEA_concept6\" width=\"614\" height=\"1280\" class=\"alignnone size-full wp-image-614\" /></a>\r\n\r\nThe Information Hierarchy: The first thing consumers should look at is the serving size/serving per container, as they are the true indicators of how much a consumer should be eating. (Click any image to view it larger)\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition2new.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition2new.jpg\" alt=\"\" title=\"nutrition2new\" width=\"749\" height=\"459\" class=\"alignnone size-full wp-image-615\" /></a>\r\n\r\nLanguage Simplification: Use meaningful/simplified language such as, \"Control\" (Portion Control, Calorie Control, Target Control) to empower consumers to take charge of their health.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition3new.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition3new.jpg\" alt=\"\" title=\"nutrition3new\" width=\"747\" height=\"457\" class=\"alignnone size-full wp-image-616\" /></a>\r\n\r\nGraphic Details: Use colorful icons that provide clear, easy communication, as well as a legible, contemporary font.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition4new.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition4new.jpg\" alt=\"\" title=\"nutrition4new\" width=\"748\" height=\"455\" class=\"alignnone size-full wp-image-617\" /></a>\r\n\r\nGood Stuff vs. Bad Stuff: Separate nutrients into \"More of These\" (with a plus sign) and \"Less of These\" (with a minus sign). It helps distinguish the good stuff from the bad and reinforces the notion of less versus more.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition1new.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition1new.jpg\" alt=\"\" title=\"nutrition1new\" width=\"746\" height=\"455\" class=\"alignnone size-full wp-image-618\" /></a>\r\n\r\nPhone app and website: Taking this a step further, consumers would be well served to locate a Nutrition Facts app and website that can be accessed through their cell phones to help them make smart nutrition decisions. It\'s just what the doctor ordered.</p>\r\n\r\n<a href=\"http://www.fastcodesign.com/1661867/food-for-thought-rethinking-our-nutritional-facts\" target=\"_blank\">http://www.fastcodesign.com/1661867/food-for-thought-rethinking-our-nutritional-facts</a>', 'Food for Thought: Rethinking Our Nutritional Facts', '', 'publish', 'open', 'open', '', 'food-for-thought-rethinking-our-nutritional-facts', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/food-for-thought-rethinking-our-nutritional-facts', 0, 'thinking', '', 0),
(1564, 1, '2010-06-03 20:25:50', '2010-06-03 20:25:50', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nRebellion is as American as baseball and apple pie. Rebelling against your parents, even more so. But, standing in the middle of my local Best Buy recently, I saw something I hardly would have considered possible just 20 years ago: parents and children buying video games together. Discussing strategy, cheat codes and in one particular case, which games would be the most fun for their entire family.\r\nVideo games? Family video-game night? Video games used to be the exclusive dominion of teenagers. They ruled that world with an iron (yet wildly oversensitive) fist. Rated E for Everyone? Everyone?\r\n\r\nSo, is this entente, this seemingly cordial intersection of parent/child in the gaming world, a natural \"technological convergence\" phenomenon, a Trojan horse strategy? Or have brands looked the future right in the eyes and decided it will be run by Generation E, Generation Everyone? Will the idea of a \"generation gap\" eventually atrophy into obsolescence?\r\n\r\nWe see this not only in the video-game world, but also in other brands: moms and daughters with matching Ugg boots, Juicy Couture sweatsuits, Abercrombie hoodies and Coach handbags. Fathers and sons comparing fantasy football rankings on matching iPhones or killing precious productivity hours on YouTube. Teachers and students sipping from matching Starbucks latte cups or ordering the same items from Pinkberry. Moms and daughters rooting feverishly for their favorite \"American Idol\" contestants or shaking their heads in utter disgust at the shameless and hygienically dubious conduct of the latest batch of \"The Real World\" participants. Moms and their adults friends, with or without their daughters, attending Jonas Brothers concerts, or standing in line for midnight premiere showings of the brow-furrowing fest that is the \"Twilight\" franchise. Aunts and nieces perusing the same Kiehl\'s or MAC products. Uncles and nephews cracking open cans of Red Bull. Grandparents, parents and their children conversing freely on Facebook or Skype.\r\n\r\nThese companies have successfully created branding stories that resonate across a spectrum of ages because they have largely ignored age-based demographic \"insights\" as they were, and instead focused on harnessing societal (the blurring of the generation/cultural gap) and technological (the desire to be ever more connected) trends to their benefit. So, in this new reality, what are the implications for brands and their consumer messaging?\r\n\r\nAt first glance one would be inclined to simply proclaim, with a derisive shrug of the shoulder, natch: \"How is this surprising? Of course, all brands try to appeal to as wide a swath of consumers as possible, genius.\" But \"cross-generational\" or \"trans-generational\" marketing/branding strategy is not nearly as easy to execute successfully as one might presume.\r\n\r\nMarket segmentation and demographic, gender, psychographic analyses are still to this day fundamental elements of practically every consumer product/service/technology company\'s marketing and communications philosophy: \"Who is our target audience, and how can we tailor our message to capture their attention and disposable dollars?\" Some brands have been able to answer that question with greater effectiveness than others.\r\n\r\nThe teenager/young-adult demographic, to refer to just one target audience, is traditionally wary of products that are specifically marketed to it. Indeed, the consumer product landscape is littered with companies that tried to position themselves and their products as cool/urban/edgy, only to ultimately be rejected by the target consumer base. See Palm\'s Zoomer, Zima, Zune, as well as Polaroid, Ecko, Pro-Keds or Pony (which was rejected pretty much immediately after relaunching).\r\n\r\nAppealing to Generation E requires a massive shift away from the standard \"What are they looking for in a product?\" to \"What does this brand say about me as a person?\" And in order to answer such a profound question, one cannot hope to rely solely on traditional qualitative/quantitative marketing data any longer. Successful brands will have to:\r\n\r\nUse social media to build communities around them, but still use \"traditional\" media such as TV, newspapers and magazines, as it can have tremendous impact on your brand\'s appeal. A simple photograph of a celebrity eating, drinking or wearing your product can often provide a significant boost to your brand. For example, Britney Spears and her undying and highly caloric love of Starbucks Frappucinos has absolutely led many a teen/tween to become fans as well (of the Frappucinos, if not Britney).\r\n\r\nConsider the larger socio-cultural context in which products fit by hiring or consulting with people who have a social sciences or humanities academic background. They will have the ability to surface social and cultural questions that branders and marketers simply cannot foresee.\r\n\r\nFocus marketing efforts on brand values and attributes, but be smart with advertising and photography. Don\'t visually skew your brand toward a specific target audience. In fact, on your website or collateral material, consider showing many age groups interacting with your product. Or, keep it simple and focus purely on (attractive) product shots, with no people in them (Pinkberry, Starbucks and Coach, for example, display only their products).\r\n\r\nWe don\'t think that the generation gap will ever totally disappear, and that\'s probably a good thing, but in this age of hard-core partisanship, perhaps we as marketers can soften the rhetoric between the generations and create stronger brands at the same time.</p>\r\n\r\n<a href=\"http://adage.com/article/cmo-strategy/marketing-generation-gap/144249/\" target=\"_blank\">http://adage.com/article/cmo-strategy/marketing-generation-gap/144249/</a>', 'What Generation Gap? How Marketers Can Connect With an Increasingly Converging Target Demographic', '', 'publish', 'open', 'open', '', 'what-generation-gap-how-marketers-can-connect-with-an-increasingly-converging-target-demographic', '', '', '2018-09-27 17:58:51', '2018-09-27 17:58:51', '', 0, 'http://cbx.cappendev.com/thinking/16/what-generation-gap-how-marketers-can-connect-with-an-increasingly-converging-target-demographic', 0, 'thinking', '', 0);
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(1565, 1, '2010-05-28 20:35:05', '2010-05-28 20:35:05', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nI\'m not exaggerating when I say that I\'ve been going to the Indianapolis 500 since I was in diapers; my parents first brought me to the event when I was just a year old, and I\'ve been attending every Memorial Day weekend since. As a kid I had little appreciation for the event, but over the years my passion for Indy has become near-obsessive, and I anticipate the race--which takes place this Sunday--as some do the Super Bowl, the Oscars, or even their own wedding (sorry, honey).\r\n\r\nFor me, motorsports are always interesting, but for the past few years they have been even more so, largely thanks to Danica Patrick. Danica is not the first female racecar driver, but she stole headlines by being the first woman to win an IndyCar race (the Indy Japan 300, in 2008) and a massive number of fans started watching IndyCar racing due to her high-profile presence. (In 2009, the Indianapolis 500 attracted 16 million viewers, despite rainfall, and this year viewership will undoubtedly be even greater.)\r\n\r\nThanks to her, and to other female drivers including Sarah Fisher, Ana Beatriz, and Simona De Silvestro (all of whom will be starting with her at Indy this Sunday), this once male-dominated sport is now incredibly popular with women--and its star is only on the rise. NASCAR reports that 40% of its 75 million fans are women, for whom NASCAR is the second-most-watched television sport after football (according to Fox Sports Network). And here\'s the most striking statistic of all, at least for advertisers: women NASCAR aficionados are three times as likely to purchase NASCAR-sponsored products as non-fans. Yup ... three times.\r\n\r\nSo why the attraction? Beth Coode, a 33-year-old junior high school history teacher who lives in Nashville and has been following car racing for 10 years, says, \"It\'s clean and the family can watch it. There\'s a camaraderie with the [drivers] and their families.\" Robin Braig, the president of Daytona International Speedway, refers to it as the \"Danica-effect.\" Janet Guthrie--who was, in 1977, the first female to compete in the Indianapolis 500--said regarding racing\'s popularity, \"I thought it would take two generations, and it only seems to have taken one.\" Lyn St. James, who was one of the sport\'s pioneers and had 15 IndyCar starts in the 1980s, is now an advocate for training women to be top-notch contenders, and has served as a mentor to many of the up-and-coming drivers, Patrick included.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/danica-patrick-pink.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/danica-patrick-pink.jpg\" alt=\"\" title=\"danica-patrick-pink\" width=\"620\" height=\"300\" class=\"alignnone size-full wp-image-626\" /></a>\r\n\r\nIf you ask me, this sudden popularity presents an incredible opportunity for more female- and family friendly sponsors to get involved in motorsports. While Danica\'s current sponsors--Peak Antifreeze, GoDaddy, and MarquisJet--err on the male side, a brand like Target--an Indy sponsor, as well as QuickTrim--clearly speaks to women. AllState Insurance was one of the first advertisers to speak to NASCAR\'s female fan-base through a series of popular TV spots, started in 2005, that feature \"AllState Girls.\" One of last year\'s sponsors was a company called Her Energy (replete with a pink logo), and Cottonelle is on board for yet another year.\r\n\r\nSo on Sunday, while all eyes will be glued to Danica, Ana, Simona, and Sarah, my eyes will inevitably gravitate to the logos on their racing suits, to see which brands have the forethought to align themselves with these amazing women at this exciting moment in motorsports history. That\'s one race that might just interest me as much as the Indianapolis 500 race itself.\r\n\r\n<a href=\"http://www.fastcompany.com/1653201/indy500s-danica-effect-brands-are-you-listening\" target=\"_blank\">http://www.fastcompany.com/1653201/indy500s-danica-effect-brands-are-you-listening\r\n</a>', 'Indy500\'s Danica Effect: Brands, Are You Listening?', '', 'publish', 'open', 'open', '', 'indy500s-danica-effect-brands-are-you-listening', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/indy500s-danica-effect-brands-are-you-listening', 0, 'thinking', '', 0),
(1566, 0, '2018-09-27 16:50:40', '2018-09-27 16:50:40', '', '5562868745_24a62065dc_z-632x4201', '', 'inherit', 'open', 'closed', '', '5562868745_24a62065dc_z-632x4201', '', '', '2018-09-27 16:50:40', '2018-09-27 16:50:40', '', 1539, 'http://cbx.cappendev.com/app/uploads/2018/09/5562868745_24a62065dc_z-632x4201.jpg', 0, 'attachment', 'image/jpeg', 0),
(1567, 1, '2010-04-28 20:51:00', '2010-04-28 20:51:00', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nIt\'s not news that sporting events have become increasingly branded over the years. We\'ve come to expect a bombardment of advertisements and sponsorships at auto racing events and basketball, football, and baseball games--sports that are now modern-day billboards for advertisers like Nike, Fila, Budweiser, McDonald\'s, UPS, MasterCard, and Sprint, to name just a few.\r\n\r\nBut from golf? For whatever reason, this pastime has always seemed more sacred than the others, more refined somehow. The serene courses, the crisp outfits, the elegant clubs, the clean-cut personas...all these elements combined to yield a sophisticated sporting experience. That all changed for me, however, while watching this year\'s Masters. Since when did Augusta become Times Square? Endorsements used to be limited to a single logo on a cap, golf shirt or pair of shorts, but in recent years, multiple logos have turned up on the bodies of golfers like Phil Mickelson, Vijay Singh, Ian Poulter, Luke Donald, and K.J. Choi--so much so that they are starting to resemble Nascar drivers. And it seems to have finally reached a fever pitch.\r\n\r\nAs I sat watching golf on a beautiful Sunday, one of my favorite marketing buzzwords came to mind: ad creep. According to Wordspy.com, ad creep is \"the gradual expansion of advertising space to non-traditional surfaces such as floors, bathroom walls, cars, and the sides of buildings.\" The first time I heard the term, I was reminded of Minority Report, the Steven Spielberg film inspired by the Philip K. Dick short story, which paints a universe where every inch of every space people pass through--and even the air itself--is covered in advertising. The film was set in the year 2054. Today, as the proliferation of ads on the course proves, we\'re not that far off the mark.\r\n\r\nBut why is ad creep finding its way into the most reserved and conservative pastime? Well, not to blame things on Tiger Woods (because god knows, he\'s got enough to deal with these days), but it\'s a known fact that he changed the sport forever. A kid whose star shone as brightly as young Michael Jordan\'s, Tiger made golf accessible to people of all ages and bank accounts, and raked in the highest contracts in golf history: $40 million with Nike, $20 million with Titleist. In turn, he invited in more viewers--viewers with deep pockets--and opened the entire PGA tour up to ad creep. It was thrilling to watch him on the course, and all the buzz resulted in golf\'s viewership going through the roof.\r\n\r\nIt also doesn\'t hurt that golf\'s biggest viewers are baby boomers--the dream target of every company. Older and more sophisticated, baby boomers are confident consumers who know what they like, have money to spend and subscribe to a \"carpe diem\" philosophy--see Fast Company\'s Business of Golf. Maybe this is why we\'re seeing ads for premium vodka, Lexus, and upscale travel destinations during golf events, as opposed to Nascar’s ads for beer and Ford trucks?\r\n\r\nOf course, prestige advertisers aren\'t the only ones wanting to snag all that green stuff, which is resulting in all that aforementioned creep. Don\'t get me wrong, I\'m pro-advertising; I make my living in marketing and design, for goodness sake. But I suppose that at the end of the day, I\'m also a traditionalist who holds certain things sacred, and fears for what lay ahead. Where will signage turn up next on the course: permanently tattooed on players\' calves, forearms, necks and foreheads? Or, floating in the air around the players, a la Minority Report? As with Tiger\'s career, I guess we\'ll have to wait and see.</p>\r\n\r\n<a href=\"http://www.fastcompany.com/1625287/beware-ad-creeps-golf-course\" target=\"_blank\">http://www.fastcompany.com/1625287/beware-ad-creeps-golf-course</a>', 'Beware of Ad Creeps on the Golf Course', '', 'publish', 'open', 'open', '', 'beware-of-ad-creeps-on-the-golf-course', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/beware-of-ad-creeps-on-the-golf-course', 0, 'thinking', '', 0),
(1568, 0, '2018-09-27 16:50:41', '2018-09-27 16:50:41', '', 'walmart', '', 'inherit', 'open', 'closed', '', 'walmart', '', '', '2018-09-27 16:50:41', '2018-09-27 16:50:41', '', 1540, 'http://cbx.cappendev.com/app/uploads/2018/09/walmart.jpg', 0, 'attachment', 'image/jpeg', 0),
(1569, 1, '2010-03-30 20:58:39', '2010-03-30 20:58:39', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nMore than two months later, we still haven\'t forgotten the images of Haiti being reduced to rubble in the worst catastrophe in its 200-year-old history. But with the devastation in Haiti--and in the aftermath of Chile\'s worst earthquake in over 40 years--we have also witnessed unprecedented support from private and governmental agencies, religious groups of all denominations, and international relief organizations from around the world. In the United States alone, the American Red Cross generated nearly $30 million in two weeks after setting up its $10 text-message donation system for Haiti.\r\n\r\nAs we\'ve seen in Haiti and Chile the logos of disaster relief agencies must also work harder than most other logos. Due to the fact that they\'re used in a variety of foreign countries and by people who speak many different languages, they need to communicate a singular idea that\'s easily recognizable, even if the name attached isn\'t instantly understood. Since they\'re used in the field with less-than-optimal graphic conditions, these logos need to make sure they can be readily reproduced on a large scale and across all mediums. And since disaster relief logos are often used as landmarks for aid in infrastructurally-damaged areas, they must use a vivid color scheme that will stand out against any background.\r\n\r\nWhen we think of disaster relief and humanitarian organizations, which come to mind first and why? How effective and memorable are their identities?\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/ER_RedCrossLogo.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/ER_RedCrossLogo.jpg\" alt=\"\" title=\"ER_RedCrossLogo\" width=\"270\" height=\"270\" class=\"alignnone size-full wp-image-631\" /></a>\r\n\r\nThe Red Cross/American Red Cross is the neutral worldwide organization dedicated to humanitarian interests and the prevention of human suffering. The visual effectiveness of its logo is centered on a simply colored shape, transcending language barriers and making it one of the most widely recognized symbols on the planet, synonymous with mercy and charity.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/care_logo.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/care_logo.jpg\" alt=\"\" title=\"care_logo\" width=\"166\" height=\"200\" class=\"alignnone size-full wp-image-632\" /></a>\r\n\r\nCARE serves individuals and families in the poorest communities of the world. Drawing strength from its global diversity, resources, and experience, CARE promotes innovative solutions and advocates global responsibility. The warm color palette evokes a sense of positivism and compassion, and the hands forming a circular shape create an unmistakable, universal symbol of partnership and cooperation. The lower case lettering suggests approachability, access, and friendliness. It is easy to scale up and down and has great visibility from a distance.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/unicef_logo.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/unicef_logo.jpg\" alt=\"\" title=\"unicef_logo\" width=\"200\" height=\"200\" class=\"alignnone size-full wp-image-633\" /></a>\r\n\r\nUNICEF is mandated by the United Nations General Assembly to advocate for the protection of children\'s rights--to help meet their basic needs and to expand their opportunities to reach their full potential. The UNICEF logo benefits enormously from the fact that it is based on the United Nations logo, which is highly recognized and afforded immediate legitimacy all over the world. It could be improved slightly by sharpening the mother/child silhouettes or transforming these images to seem more life-like.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/DWB-logo.gif\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/DWB-logo.gif\" alt=\"\" title=\"DWB-logo\" width=\"600\" height=\"193\" class=\"alignnone size-full wp-image-634\" /></a>\r\n\r\nThese logos, for the most part, work. But I as I surveyed disaster relief logos in action throughout the many photos of Haiti and Chile, I was struck by the poor graphic presence of Doctors Without Borders (or Médicins Sans Frontières). The international medical humanitarian group is a neutral organization that provides aid to people whose survival is threatened by violence and neglect due to armed conflict, epidemics, malnutrition, or natural disasters. But even with its very bold mission this is an example of a disaster relief organization badly in need of a new identity to communicate its cause.\r\n\r\nWhile the coarse and sketch-like nature effectively communicates the often incredible and daring endeavors of the organization, the image is still vague and confusing. While Doctors Without Borders has not asked for our help, CBX decided to show how a new logo could provide an improved image reflective of its international, global mission.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/MSF_DWB_concept_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/MSF_DWB_concept_CBX.jpg\" alt=\"\" title=\"MSF_DWB_concept_CBX\" width=\"620\" height=\"620\" class=\"alignnone size-full wp-image-635\" /></a>\r\n\r\nTo create something much more effective, we started by communicating a singular idea in a much simpler way by using a symbol with a medical connotation that also suggests freedom of movement to convey the \"without borders\" aspect of the organization.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/MSF_DWB_flag_concept.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/MSF_DWB_flag_concept.jpg\" alt=\"\" title=\"MSF_DWB_flag_concept\" width=\"620\" height=\"485\" class=\"alignnone size-full wp-image-636\" /></a>\r\n\r\nWe chose a dove for its peace symbolism but also to illustrate that doctors should be free (as birds) to cross borders. Instead of the traditional olive branch, we picked a stethoscope that symbolizes medical relief--it\'s a concept that easily communicates what to expect wherever that logo will be found.\r\n\r\nFinally, this color spectrum illustrates that Doctors Without Borders will help people of all nationalities. But we also chose this rainbow of colors for its bright, hopeful feeling. At the very least, a disaster relief logo might be able to provide a small moment of optimism in an otherwise devastating environment.</p>\r\n\r\n\r\n<a href=\"http://www.fastcompany.com/1600702/sign-humanitarian-relief-anyone-can-understand\" target=\"_blank\">http://www.fastcompany.com/1600702/sign-humanitarian-relief-anyone-can-understand\r\n</a>', 'Sign of Humanitarian Relief That Anyone Can Understand', '', 'publish', 'open', 'open', '', 'sign-of-humanitarian-relief-that-anyone-can-understand', '', '', '2018-09-27 17:58:48', '2018-09-27 17:58:48', '', 0, 'http://cbx.cappendev.com/thinking/16/sign-of-humanitarian-relief-that-anyone-can-understand', 0, 'thinking', '', 0),
(1570, 0, '2018-09-27 16:50:41', '2018-09-27 16:50:41', '', '6a00e0097e4e6888330168e7a4f81c970c-800wi-copy', '', 'inherit', 'open', 'closed', '', '6a00e0097e4e6888330168e7a4f81c970c-800wi-copy', '', '', '2018-09-27 16:50:41', '2018-09-27 16:50:41', '', 1541, 'http://cbx.cappendev.com/app/uploads/2018/09/6a00e0097e4e6888330168e7a4f81c970c-800wi-copy.jpg', 0, 'attachment', 'image/jpeg', 0),
(1571, 1, '2009-07-22 14:00:25', '2009-07-22 14:00:25', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\n<strong>Implementing a Sustainability Strategy for Tomorrow Doesn\'t Work With Human Nature.</strong><div>\r\n\r\nSustainability, while not quite the hot topic it was a few years ago, nevertheless continues to be a topic of reasonable warmth today. Priuses are still flying out of showrooms, reusable bags are a fashion statement, and the Obama administration has made renewable energy and conservation fundamentals anchors of its sweeping reorganization of the country. Heck, there\'s even been a resurgence in composting (for those who are so agriculturally inclined).\r\n\r\nBut the question remains: Is sustainability sustainable? Has it been effective? Has it engendered lasting behavioral changes? And, more worrisome, is it starting to fall on deaf ears?\r\n\r\nThe answer is not especially clear and, thus, not entirely encouraging. We all remember the tremendous efforts undertaken more than a decade ago by the world\'s leading food companies to begin to educate consumers about the very real dangers of obesity, the virtues of portion control and low-calorie eating.\r\n\r\nBut regrettably, and in an extremely damning indictment of those efforts, the U.S. for roughly the 23rd consecutive year (from 1985 to 2007, according to data collected by the CDC\'s Behavioral Risk Factor Surveillance System) has seen a swift and unabated increase in the prevalence of both adult and childhood obesity. Clearly, it can be argued, admonishing regular, everyday people to do something as simple and seemingly pain-free as eating sensibly simply does not work.\r\n\r\nWhy doesn\'t it work? Basic human nature, that\'s why.\r\n\r\nWithout falling into the depths of anthropological analysis, I can nevertheless posit with a reasonable degree of confidence that human beings have evolved to deal most effectively with the present: What is happening now and how can I impact what is happening now? We are far less effective at addressing things that will happen in the future.\r\n\r\nA food company can put a label on the front panel of one of its myriad products telling me to curb my intake of calories or to eat five to nine fruit/vegetable servings per day, but the great deficit of that strategy is that it cannot tell you how the benefits of that type of eating will be realized now.\r\n\r\nThat\'s ultimately what people will care most about. As marketers, we should make it a priority to communicate the now messages as much as we can if we hope to have any shot at changing consumers\' behavior in a meaningful way.\r\n\r\nWhich brings us back to sustainablity and to why I believe the sustainablity movement will also ultimately fail (unless of course the government starts to impose tangible and financial penalties on \"nonsustainable\" individual behavior).\r\n\r\nThe sustainability argument those in the media articulate today based on what they observe from the corporate, consumer and political culture revolves mostly around the \"benefits/rewards not just for me but for my neighbors and children in the future\" angle.\r\n\r\nThat is a mistake.\r\n\r\nToday\'s \"this will be good for you in the future\" position is no longer tenable. As good as consumers\' intentions are, they will naturally, intuitively, place far greater value (read monetary value) to what is happening now rather than what could happen in the future. Unless the sustainability argument gets reframed in now terms, in present-value terms, individual consumers will almost always default to the easiest thing for them to do now, today -- which is frequently nothing at all.\r\n\r\nRecycling is currently the one \"sustainable\" behavior that regular people, to a large degree, have effectively integrated into their personal and professional lifestyles. Why? Because recycling is something you can do now. You done with that soda? Just toss the can in the appropriate bin. That\'s it. That\'s easy. That\'s now.\r\n\r\nMinding your carbon footprint? Buying offsets along with your airline ticket? Converting your car\'s engine to run on biodiesel or ethanol? Solar panels? Not so easy.\r\n\r\nThose initiatives ignore the requirements of the present and, in continuing to do so, will never leave the realm of the tiny \"eco-warrior\" demographic or the celebrity spokesman demographic, which boasts luminaries such as Daryl Hannah (who proudly cruises around her New Mexico town in a 1983 El Camino converted to run on biodiesel) or Willie Nelson (who created his own brand of biodiesel fuel called BioWillie), and will hardly warrant anything more than polite consideration by the general public.\r\n\r\nI speak from experience. Last year a small group of my employees approached me about making our company greener, more sustainable. They had it all worked out: We\'d go paperless, and recycle by hiring a service to take away the trash from our offices; we\'d use compact fluorescent light bulbs exclusively and stock the company pantry with organic, sustainable products from the supermarket and the nearby Union Square farmer\'s market. I was all for the plan, so I crunched the numbers. The contemplated changes would cost me a quarter of a million dollars annually. So I returned to my green committee and gave them the news.\r\n\r\n\"Great!\" one said. I asked him what he meant. After all, I knew the cost of going green at work would mean changes, and not just in the content of our snack cabinet. The expense would likely mean my employees would forgo raises. I told him so.\r\n\r\n\"Oh no,\" he and the other members of the green committee said to me, \"we want you to pay for it. We don\'t want to give up our raises.\"\r\n\r\nSo according to my green-minded employees, the onus for saving the planet is on small-business owners today. My employees, while keenly aware of the benefits of environmental responsibility/sustainability, were not willing to give up tangible, present value things such as money to achieve said benefits.\r\n\r\nDoes that make them bad employees, bad people? Not at all. It simply reflects the fact that all things considered, the obligations and requirements of the present will always trump the benefits of the future.\r\n\r\nSo where does that leave us? Should we just abandon all sustainability efforts? Since people don\'t care about the future anyway, I\'m certainly not advocating apathy, given the present state of things.\r\n\r\nApathy is the enemy of creative ideas.\r\n\r\nRather, I am firmly behind a regrinding of the lens through which we look at sustainability. We need to move completely away from an emphasis on future benefits and shift all discussions back to the opportunities of today: What can science do for sustainability today? How can we make emissions standards and gas mileage targets more nearer-term goals? How can we harness the ingenuity, creativity and ruthless efficiency of capitalism to make the world a greener cleaner now, today?\r\n\r\nIt is only then that a change will come -- and not a moment too soon.</p>\r\n\r\n<a href=\"http://adage.com/article/goodworks/sustainability-talk-focus/137975/\" target=\"_blank\">http://adage.com/article/goodworks/sustainability-talk-focus/137975/</a>', 'Forget the Future; Let\'s Talk About Now', '', 'publish', 'open', 'open', '', 'forget-the-future-lets-talk-about-now', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/forget-the-future-lets-talk-about-now', 0, 'thinking', '', 0),
(1572, 1, '2009-11-05 14:03:08', '2009-11-05 14:03:08', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nWe live in the most hyper-connected time in the country\'s history; and yet we exist in a constant state of disconnection. While Apple, BlackBerry, Twitter, Facebook, LimeWire, Match.com, Fresh Direct, and Amazon are well-designed, convenient, and address specific needs -- and for the most part work well -- they are also responsible for the undeniable erosion in the kind of personal interactions we used to take for granted during the course of a regular day.\r\nI live in Manhattan, and I\'m always amused by watching teens walking down the street with their friends while texting and talking on their cell phones rather than with each other!\r\n\r\nHow is this younger demographic, armed to the teeth with and intravenously reliant upon a whole spectrum of technologically advanced connectivity tools, going to cope and interact as responsible adults?\r\n\r\nPoorly, I contend.\r\n\r\nFacebook, Twitter, MySpace? -- \"Social\" networks that do not require you to engage in any kind of human socialization.\r\n\r\nApple? -- Creators of the iMac, the iPod, the iPhone and iSolation.\r\n\r\nI do not think it too alarmist to say that we are in the midst of a gradual ebbing away of human interaction that could seriously impact people\'s ability to truly \"connect\" with one another.\r\n\r\nWe\'ve already seen the emergence of dieting coaches, dating coaches, life coaches. Now, people will pay many thousands of dollars to attend \"Unplugged Retreats.\"\r\n\r\nEventually, the pendulum will swing the other way, back toward more personal/human connections. And the brands that get that will be winners. I believe the brands that do not emphasize ultra-modern design, trendy badge value or blow-your-mind technological innovation as their core vision -- but rather emphasize the intrinsic value of person-to-person, real live human interaction -- are the ones that will ascend and maintain leadership positions in the long run.\r\n\r\nThis trend may already be happening. One company that is already starting to apply that thinking is venerable British Airways with the recent launch of their \"Face-to-Face\" program, which focuses on \"tangible human connections as a crucial driver for business growth.\"\r\n\r\nIt affords 1,000 U.S.-based business people/entrepreneurs the opportunity to travel overseas on the airline for free, in order to conduct face-to-face business meetings.\r\n\r\nMacy\'s \"Come Together\" cause-marketing campaign scores points for teaming up with Feed America to provide 10 million meals for local food banks. With the tagline \"The Great American Dinner Party,\" the retailer is encouraging people across the country to participate by having some friends over for a dinner party/fundraiser -- and just simply enjoy each other\'s company.\r\n\r\nMacy\'s will match the contributions raised by each party. Television commercials for the campaign feature celebs such as Martha Stewart, Usher, Jessica Simpson, Tommy Hilfiger, Donald Trump, and Queen Latifah enjoying their own dinner party after hours inside Macy\'s Herald Square.\r\n\r\nEven Zappos, the online clothing store, is picking up on this trend. Its CEO, Tony Hsieh, flew to New York last year to meet a customer for happy hour because he believes that customer focus is the only way to grow the company. During that same time frame, he also sent out an open invitation to a company barbecue in San Francisco and personally solved a service problem a customer left in a blog comment.\r\n\r\nOld School? Yes. But in this day and age, also kind of revolutionary.</p>\r\n\r\n<a href=\"http://www.mediapost.com/publications/article/116573/\" target=\"_blank\">http://www.mediapost.com/publications/article/116573/\r\n</a>\r\n\r\n\r\n', 'Brands Need Face-To-Face Connection', '', 'publish', 'open', 'open', '', 'brands-need-face-to-face-connection', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/brands-need-face-to-face-connection', 0, 'thinking', '', 0),
(1573, 0, '2018-09-27 16:50:42', '2018-09-27 16:50:42', '', 'tweens', '', 'inherit', 'open', 'closed', '', 'tweens', '', '', '2018-09-27 16:50:42', '2018-09-27 16:50:42', '', 1542, 'http://cbx.cappendev.com/app/uploads/2018/09/tweens.jpg', 0, 'attachment', 'image/jpeg', 0),
(1574, 1, '2008-11-02 14:13:14', '2008-11-02 14:13:14', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nUh-oh, could it be bad news for national brands? It looks like more and more retail stores are finally beginning to “get it.”\r\n\r\nRetailers are increasingly starting to work like independent national brands, not just real estate agents who sell other people’s brands. Nowadays, to retain customer loyalty, stores cannot simply offer low prices. They have to provide better products, better service, and a better experience—in other words, build themselves as a brand and act like a marketer. In doing so, they are focusing on the consumer by making the shopping experience easier, more engaging, and ultimately, more enjoyable.\r\n\r\nAs stores become more powerful marketing tools, the role of package design has become essential to success. National brands must learn to tell their own story within the new “store-as-brand” paradigm, in which retailers are branding their own store displays and beginning to leave national brands out of the mix.\r\n\r\nRemember when store brands were found in generic-looking packages? At some point, there was a shift, and store brands started designing packaging to be category-specific to “knock off” the design of the leading national brand that competed against them. Today, the trend is for stores to build their brand by creating one identity system and using it across all packaging throughout the store. On one hand, it helps create a consistent look for the brand. On the other hand, it also can dilute the brand image.\r\n\r\nAs a result, there is plenty of opportunity for national brands to compete effectively against this surge of private-label brands. One key is providing a meaningful point of difference that elevates the value of the national brand in the consumer’s mind. Meaningful brands deliver value beyond products that compete largely in terms of lower price.\r\n\r\nSafeway and Procter & Gamble reflect two different approaches to creating value for shoppers. Safeway’s Eating Right brand leverages packaging color and graphics to deliver a single message—good for you. It does so across the brand’s multiple product lines. But national brands have the wherewithal to use packaging to establish category leadership.\r\n\r\n<strong>Cozying up to consumers</strong>\r\nProcter & Gamble, for one, looks to establish a deeper relationship with its consumers. Instead of using the same branding and graphic approach for Tide, Herbal Essences, Febreze, and Charmin, P&G has created unique identities for each brand. The packaging communicates P&G’s expertise within each product category.\r\n\r\nThe notion of a meaningful difference also extends to the package structure. This is one area where national brands should look for differentiation, because private-label brands often can’t shoulder the costs of more inventive package structures.\r\n\r\nBrand owners should ask themselves three questions when considering differentiating through structure. First, how can I use shape and materials to provide aisle disruption in my category? Second, what are the packaging gaps that offer unmet consumer needs in my category? And third, how can I use structure to create an attention-getting package that drives impulse sales?\r\n\r\nOther national brands provide a meaningful difference to their private-label counterparts as well, and we will examine those later. First, let’s take a trip around the store to see how retailers are re-creating themselves as a brand.\r\nJust as Starbuck’s changed the coffee culture, specialty retailers like Whole Foods and Trader Joe’s have gotten closer to the consumer and created a devoted following.\r\n\r\nA unique positioning and “personality” is key for retailers in creating a powerful brand. Trader Joe’s makes its stores more approachable by creating a voice that is quirky, fun, and engaging. The company has a unique story, and it is reflected in everything from product selection to the stores’ distinctive chalkboards and signage. Even the employee uniforms (Hawaiian shirts) are memorable.\r\n\r\nWhole Foods is also very disciplined in its philosophy and brand strategy, from its in-store communication to its all-natural products. The brand, emphasizing health and wellness, has been instrumental in taking organic products mainstream.\r\n\r\n<strong>Light illuminates the picture</strong>\r\n\r\nThe design and layout of a store is critical to a retailer’s success. Lighting, color, texture, and graphic materials contribute to creating a cohesive brand. Pathmark’s recently redesigned supermarkets are a prime example.\r\nCustomers entering the Pathmark store in Edgewater, NJ, immediately notice a new Produce Market featuring freestanding wood fixtures, specialty lighting, and a richly toned, warm color palette from floor to ceiling. Adjustable track lighting animates the fresh produce that surrounds the department and makes the products seemingly jump off the displays.\r\n\r\nFurther enhancing the produce department is signage containing eye-catching photography of fresh fruits and vegetables, combined with phrases such as “Just Picked,” “Farm Fresh,” and “Vine Ripened.” These claims reinforce Pathmark’s “Go Fresh, Go Local” positioning. That theme is reflected throughout the store.\r\n\r\nTogether, these merchandising and design elements are intended to project a sense of authenticity by reinforcing Pathmark’s connection to the New York tri-state area, where the company operates the majority of its stores. For example, the deli has been branded “The Original 59th Street Delicatessen” and the bakery is called “Chelsea Bakers.” Both are reminiscent of old-style New York shops. Likewise, stainless accents and bleached wood panels give “Chesapeake Seafood” a svelte, clean veneer, suggesting a fresh catch from local shores. The goal is to drive home a sense of the familiar while communicating the idea that Pathmark—a genuine homegrown retailer—is the place for local specialties.\r\n\r\nSome supermarkets provide layout innovations to help differentiate their stores and create a more streamlined look. Their ergonomically oriented layouts make stores more customer-friendly. “Convenience-store” formats provide a store-within-a-store area that enables shoppers to pick up a few items without having to explore all the aisles. In addition, many stores use engaging in-line features and interactive point-of-purchase displays. Both of these aids help communicate brand messages and make shopping more fun and interesting.\r\n\r\n<strong>The maturity of private-label brands</strong>\r\n\r\nThe Store as Brand concept is extending into retailers’ own packaged goods. Retailers’ increasingly sophisticated packaging strategies include more robust use of color and photography to appeal to the senses. These tactics are encouraging consumers to take a closer look at private-label brands.\r\n\r\nThe private-label concept began as a cheaper alternative to national brands. It was positioned to the right of national brands and was 20% less expensive. But during the past several years, enormous improvements in package design and materials, product quality, and consumer segmentation have changed the playing field. Subsequently, smart private-label strategies have allowed supermarkets to compete with the Whole Foods and Trader Joe’s of the world. Today, private-label brands are receiving more prominent shelf space than ever inside the store, as retailers understand the importance of their own products in making their stores shopper destinations.\r\n\r\nThe ultimate litmus test of a private-label brand is whether it can stand on its own. Safeway, for example, changed its product mix, added variety, and built huge, successful private-label lines. Both Safeway’s “O” organics line (designed to compete with Whole Foods), and its “better-for-you” brand, Eating Right, will be sold at competing grocery chains this fall. Eating Right leverages an uncluttered package design, making the product name an art element, positioned prominently in a green square on the label of each product. This single message on each package, suggesting a healthful product, transcends many product categories. National brands typically can’t match such broad exposure around the store.\r\n\r\nEach of these in-store branding tactics—layout, point-of-purchase displays, and private-label packaging—has become profoundly more sophisticated. For national brands to survive in this environment, their packaging will have to create a meaningful point of difference and also provide visual disruption in the store aisle.\r\n\r\nWho is doing it well? Take a look at recent developments in packaging for StarKist and Splenda.\r\n\r\nIn response to consumer needs, StarKist introduced tuna in a distinctive package for the category—a retort pouch shelved amid a sea of stacked tuna cans. StarKist’s structural evolution provides several benefits for the consumer. The retort pouches are easy to open, portable, and eliminate the mess associated with draining liquid from a can.\r\n\r\nBeyond addressing multiple consumer needs, the package structure creates more “real estate” for staging and building the brand. Graphics that appeared very small on a can are much larger across the label area of a pouch.\r\n\r\n<strong>Splendid Splenda packs</strong>\r\n\r\nIn the sweetener aisle, Splenda recently introduced a line of “minis”—small dissolving tablets—in a portable dispenser that hangs from a shelf peg. This product form and its packaging differentiate Splenda from other sweeteners and visually set it apart. As a result, consumers can find the product more easily, encouraging impulse purchases.\r\nBy funding their R & D and marketing efforts, national brands can embark on package redesigns and product innovations that are the direct result of category, consumer, and market changes. These strategic initiatives will allow national brands to continue to survive and thrive in the ever-changing retail environment.\r\n\r\nWhen all is said and done, the burgeoning Store as Brand philosophy can be a win-win for both retailers and national brands. Consumers will always seek out stores where shopping is easier and they’re confident of finding superior products and value. Retailers’ long-term profitability will be linked to providing quality brands and satisfying shopping experiences. As long as national brands and retailers continue to develop these partnerships, each will find loyal customers and reap bottom-line rewards.</p>\r\n\r\n<a href=\"http://www.packworld.com/package-type/bagspouches/how-succeed-new-store-brand-world\" target=\"_blank\">http://www.packworld.com/package-type/bagspouches/how-succeed-new-store-brand-world</a>', 'How to succeed in the new \'Store-as-Brand\' world', '', 'publish', 'open', 'open', '', 'how-to-succeed-in-the-new-store-as-brand-world', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/how-to-succeed-in-the-new-store-as-brand-world', 0, 'thinking', '', 0),
(1575, 1, '2008-10-29 15:25:29', '2008-10-29 15:25:29', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nA thorough understanding of the environment in which products are stored and used is the first important step to medical package design. While conducting research for the 10,000-product design overhaul for Boston Scientific, researchers were embedded with medical practitioners around the world. Vital insight was gained from watching the experts in action, listening to how they spoke about and requested supplies, and following them everywhere from the operating room to the supply closet. Similarly for Kimberly-Clark, CBX traveled to hospitals to observe practitioner interaction with the devices.\r\n\r\nBy closely observing the products’ end-users in their own environment, CBX was able to identify the one or two pieces of vital information to communicate on a label. Ultimately, each medical package’s design has to successfully achieve one goal: convey clear, quick, and succinct information to the end-user.\r\n\r\nIn the case of Boston Scientific, brand identity was inconsistent, and packaging was overly complicated because the company was composed of many businesses and many of the products within the portfolio were the results of acquisitions. Therefore, the goal of the redesign program was two-fold: to create a strong masterbrand in order to establish the brand’s credibility and authority and to simplify the packaging. It was determined that the medical device’s name and size were the most important elements on the label. Other pieces of information may have been required by regulations, but were not critical to the immediate selection and usage process. A review of existing packaging found vital name and size information being communicated in thousands of different ways. Clearly, the need to standardize and systemize the packaging for the clarity and benefit of the end-user was paramount.\r\n\r\nOnce critical information is identified, the next question is how best to communicate it. CBX developed an easy rubric to keep in mind highlighting the three Cs in medical package design: clarity, corridor, and consistency:\r\n\r\nClarity. Understand what information the end-user is looking for, and clearly and boldly communicate it.\r\n\r\nCorridor. Create a hierarchy of information, and design an information corridor, a systemized and basic approach to aligning information on the package in the form of a chart or grid.\r\n\r\nConsistency. Once the hierarchy and information corridor is established, use it consistently. Always convey the same information in the same spot across the labels. This helps the end-user find the information needed.\r\n\r\nAt this point, the actual process of design can begin. For Boston Scientific, very large, legible, black type communicated the most important information on the top of every label. Secondary and tertiary information was placed in a less prominent position. Symbols and words were added to convey those pieces of information. When working on a multilingual label packaging assignment, such as Boston Scientific’s, globally recognized symbols play an important role in communicating the next levels in the communication hierarchy.\r\n\r\nThe Kimberly-Clark program employs information corridors to convey critical information. For example, in addition to instantly answering the question, “What is this product?” each package had to address differentiation within the category as well as size.\r\n\r\nThe Kimberly-Clark branding system presents a duotone photograph of a health professional at the top of the package closely linked with the Kimberly-Clark brandmark. This imagery, along with the brand, conveys innovation, quality, and trust. Like the Boston Scientific program, this system utilizes information corridors as areas to convey critical information. The primary or most important information was placed in a dominant orange band toward the top of the packaging. All secondary information was conveyed in words and symbols in a dark blue field at the bottom of the package. The colors chosen, a combination of blue, orange, and white, were selected because they were unique to the category and would help the products stand out.\r\n\r\nThe last, most important step in medical package design is going back to the medical community to ask questions. What do they think of this design, and does it work for them?\r\n\r\nFor Boston Scientific, focus groups were conducted with medical practitioners worldwide with the new design alternatives. Packaging changes were well received as long as significant improvements were evident and would allow them to perform their jobs quicker and easier.\r\n\r\nCommitment to clear design goes along with the goal to create preference in a medical setting for products where there may be dozens of manufacturers represented. A truly great package design will incorporate breakthrough design in the category while also organizing key information and conveying the trust and professionalism required for the medical community.\r\n\r\nThe National Academy of Science’s Institute of Medicine estimates 44,000 to 98,000 Americans die each year in hospitals from preventable medical errors. Mistakes in drug dispensing and dosing are the reason for a reported half of all adverse, often dangerous, drug reactions, warns the same report. Medical missteps are, in fact, the eighth leading cause of death in the United States today, wrote Tamar Nordenberg in “Make No Mistake: Medical Errors Can Be Deadly Serious,” in the September/October 2000 issue of FDA Consumer.\r\n\r\nWith statistics like these and medical mistake coverage front and center in the news, such as actor Dennis Quaid’s newborn twins given 1000 times the intended dosage of Heparin not once but twice, the critical role clear communication plays in medical device/medical product packaging design can not be underestimated.</p>\r\n\r\n<a href=\"http://www.pmpnews.com/article/research-nerve-central\" target=\"_blank\">http://www.pmpnews.com/article/research-nerve-central</a>', '\"Research at Nerve Central: We can save lives through package communication.\"', '', 'publish', 'open', 'open', '', 'we-can-save-lives-through-package-communication', '', '', '2018-09-27 17:56:32', '2018-09-27 17:56:32', '', 0, 'http://cbx.cappendev.com/thinking/16/we-can-save-lives-through-package-communication', 0, 'thinking', '', 0),
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(1577, 1, '2012-03-01 17:22:35', '2012-03-01 17:22:35', '<p>New York, NY – February 21, 2012 – CBX, the New York- based brand agency, announced today that the work it completed as Duane Reade\'s retail brand partner earned an award in Chain Store Age\'s 30th annual Store of the Year Retail Design Competition. Competing with entries submitted from around the world, the Duane Reade 40 Wall Street location won First Place in the 2011 Drug Store/Convenience Store category.\r\nCBX worked with Duane Reade on the overall strategic vision and then created store environments unique to the individual New York local markets. \"The size (22,000-sq-ft.), and the location gave us the opportunity to provide amenities not typically found in a neighborhood pharmacy,\" says Todd Maute, partner, CBX. \"The former bank space with its black marble columns and gilded escalators allowed us to creatively design and offer a hair salon, a nail bar and the new UpMarket grocery featuring sushi and smoothie bars.\"\r\n\r\nA panel consisting of designers, retailers, and architects chose winners based on project objectives, unique project characteristics, and special design elements and materials. Winners of the Chain Store Age Retail Store of the Year 2011 Design Competition will be highlighted in the February/March 2012 issue of Chain Store Age.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/03/brands3.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/03/brands3.jpg\" alt=\"\" title=\"brands3\" width=\"760\" height=\"260\" class=\"alignnone size-full wp-image-644\" /></a>\r\n\r\nAbout CBX:\r\nCBX is a brand agency specializing in corporate identity, consumer branding and retail. The company, with its current staff of 140, was founded in 2003 and has a client base that includes Del Monte, General Mills, Kimberly Clark, A&P, Pathmark, Saks Fifth Avenue Off Fifth, Lord and Taylor, Wawa, Sunoco, and Petro China. In addition to its New York City headquarters, CBX has offices in San Francisco and Minneapolis, and with the CBX World- wide Partnership, has operating offices in Santiago, Buenos Aires, Sao Paulo, Mexico City, Melbourne, Shang- hai, London, Amsterdam and Seoul. The firm was ranked #282 in the Advertising & Marketing industry for the 2011 Inc. 500/5000 list of fastest growing private companies.</p>', 'Duane Reade 40 Wall Street Location,  Designed by CBX, Wins Chain Store Age\'s  \'Store of the Year Retail Design Competition\'', '', 'publish', 'open', 'open', '', 'duane-reade-40-wall-street-location-designed-by-cbx-wins-chain-store-ages-store-of-the-year-retail-design-competition', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-40-wall-street-location-designed-by-cbx-wins-chain-store-ages-store-of-the-year-retail-design-competition', 0, 'thinking', '', 0),
(1578, 1, '2012-03-01 17:38:15', '2012-03-01 17:38:15', '<p>New York, NY, February 21, 2012 – CBX, the brand agency, received awards for eight recent projects at the 2012 Graphic Design USA\'s American Package Design Awards that recognize excellence in packaging, POP, and the entire in-store experience.\r\nThe awarded projects include:\r\n\r\n<strong>Duane Reade DeLish (Duane Reade)</strong> - CBX designed packaging for a new line of premium foods specifically designed for the quintessential New York marketplace. Delish represents the celebration of food wrapped in a clever and witty brand personality. Packaging features fun and edgy slices of New York life, product relevant imagery and catchy New York style phrases that delivers a pleasurable shopping experience with plenty of winks along the way.\r\n\r\n<strong>Milo\'s Kitchen (Del Monte)</strong> - CBX helped Del Monte launch a new line of home-style dog treats by focusing on the special relationship between pets and owners. The package delivers on this story with photography of pet owners embracing their pets and a light and open design that accentuates the homemade appeal and superior ingredients.\r\n\r\n<strong>U by Kotex (Kimberly-Clark)</strong> - CBX helped redefine the feminine product category by designing a new product line featuring tampons, liners and pads targeting 14 – 22-year olds. Black packaging accented with bright colors signals a revolution in feminine care and presents an image that is sleek, upscale and bold.\r\nNatural Balance (Kimberly-Clark) - CBX created a simple and clean design to align with the brand’s personality of \"Trusted Protection\" and communicate a natural message while distinguishing it from it\'s sister brand, U by Kotex. The white background speaks to the purity of the product while a colorful wave element evokes the natural curve of a woman\'s body. Simple icons help to communicate the natural elements of the product.\r\n\r\n<strong>U by Kotex Tween (Kimberly-Clark)</strong> - Like it\'s older sister, U by Kotex, CBX helped extend the line with U by Kotex Tween, that breaks through category clutter and is the only product on the market specifically designed for tweens. A black and pink glittery package that lets brightly colored product wrappers peak through a star-shaped window addresses mom\'s desire for having something specially designed for her daughter and her daughter\'s desire for self-expression.\r\nMillstead (Home Depot) - CBX worked with Home Depot to help leverage its own brand of hardwood flooring products and simplify the buying experience at retail. The design of the package integrates a new updated logo that looks like it was burnt into the wood along with finished room product shots that highlight results and telegraphic icons that easily identify products for consumers.\r\n\r\n<strong>Prevail (Duane Reade)</strong> - As part of Duane Reade\'s strategy to provide department store quality products at convenience store prices, CBX helped to develop packaging for a beauty products line exclusive to Duane Reade. Prevail\'s simple, yet sophisticated black and white floral pattern connects the line from hand sanitizers to high-end makeup brushes. The packaging helps communicate that all products in the line meet department store quality standards.\r\n\r\n<strong>DelMonte Fruit Naturals</strong> - CBX helped refresh the logo and package design for the Fruit Naturals brand by modernizing and enlarging the fruit visuals for increased appetite appeal. CBX also created a graphic communication device to highlight the benefit that the product is 100% juice.\r\n\r\nAll entries receive an embossed Certificate of Excellence and become eligible for reproduction in the GDUSA American Package Design Awards Annual that appears March 2012.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/brands2.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/brands2.jpg\" alt=\"\" title=\"brands2\" width=\"800\" height=\"636\" class=\"alignnone size-full wp-image-646\" /></a></p>', 'Graphic Design USA Recognizes CBX  with 2012 American Package Design Awards', '', 'publish', 'open', 'open', '', 'graphic-design-usa-recognizes-cbx-with-2012-american-package-design-awards', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/graphic-design-usa-recognizes-cbx-with-2012-american-package-design-awards', 0, 'thinking', '', 0),
(1579, 1, '2012-02-15 17:49:23', '2012-02-15 17:49:23', '<p>New York, NY - February 6, 2012 - CBX, the New York-based brand agency, has appointed two industry veterans to join its new business team as vice presidents.\r\nAndrew Campbell and Dominick Cirigliano will both be responsible for overall business development with new and existing clients. Their primary focus will be on CBX’s core strategic services in corporate identity, consumer branding and retail.\r\n\r\nAndrew comes to CBX from Innovations & Development Inc. (IDI), a product and packaging innovations firm, where he led the company\'s business development efforts. Among his many clients were LG Electronics, Colgate-Palmolive, Kraft, Calphalon, Reckitt Benckiser, Nuk and Masterbrands. Andrew brings a background rich in design and manufacturing experience to his new role. Prior to IDI, he was one of the first employees at Multimedia Solutions Corporation, an interactive design consultancy. In 1991, he co-founded Enviro-Pak, a recyclable fiber container-manufacturing firm, which he sold in 1995.\r\n\r\nDominick comes to CBX from Brand Engineers, a brand-positioning agency, where he held the position of Director of business development. Prior to that he held similar positions with Dragon Rouge, an international brand design firm, and Brand Institute, an international brand identity consultancy. In these roles, he worked with clients to develop innovative solutions to their brand strategy, nomenclature development and market research needs. With over 10 years of healthcare and consumer-based marketing experience, Dominick has developed relationships with companies such as Pepsi, Unilever, Sanofi-Aventis, Merck, Pfizer, AstraZeneca, Johnson & Johnson and Procter & Gamble.\r\n\r\n\"Both Andrew and Dominick bring a wealth of experience and a fresh, new perspective to our new business team,\" says Gregg S. Lipman, managing partner, CBX. \"We look forward to their participation in expanding our new business pipeline and strengthening our position as the brand agency that helps clients gain an edge in a very competitive world.\"\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/dudes.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/dudes.jpg\" alt=\"\" title=\"dudes\" width=\"743\" height=\"175\" class=\"alignnone size-full wp-image-649\" /></a></p>', 'CBX Appoints Two Industry Veterans for New Business Team', '', 'publish', 'open', 'open', '', 'cbx-appoints-two-industry-veterans-for-new-business-team', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-appoints-two-industry-veterans-for-new-business-team', 0, 'thinking', '', 0),
(1580, 0, '2018-09-27 16:50:43', '2018-09-27 16:50:43', '', 'Rick_presentation', '', 'inherit', 'open', 'closed', '', 'rick_presentation', '', '', '2018-09-27 16:50:43', '2018-09-27 16:50:43', '', 1544, 'http://cbx.cappendev.com/app/uploads/2018/09/Rick_presentation.jpg', 0, 'attachment', 'image/jpeg', 0),
(1581, 1, '2012-02-01 17:58:46', '2012-02-01 17:58:46', '<p><strong>CBX leverages quintessential New York-centric approach.</strong>\r\nNew York, NY - January 30, 2012 - For New Yorkers, a routine trip to the local drug store to pick up a tube of toothpaste may turn into something totally unexpected. The renovated Duane Reade located at Broadway and 52nd Street reopened with the chain\'s first self-serve frozen yogurt bar. UpMarket Fro-Yo is part of Duane Reade’s plan to become a total health, beauty and daily living destination, according to Duane Reade president, Joe Magnacca.\r\n\r\nDuane Reade collaborated with CBX, its creative retail brand partner, to help develop the name, look and feel for this store within a store environment for a fresh food offering space. The UpMarket sub brand made its debut last year at Duane Reade\'s 40 Wall Street location with a sushi bar and juice bar. It\'s a continuation of the chain\'s strategy to develop neighborhood-centric niche offerings. CBX also helped design Duane Reade\'s signature private label strategy and package design system.\r\n\r\n\"UpMarket Fro-Yo is a unique creative addition to their strategy,\" says Todd Maute, managing partner, CBX. \"This was an opportunity for us to collaborate with Duane Reade management to continue the transformative \'New York Living Made Easy\' vision and create a real destination that offers its customers something innovative in a sophisticated, Duane Reade way,\" he adds.\r\n\r\nThe contemporary design epitomizes the quintessential New York feel with the application of black and white subway tiles and introduces a new signature color of green to indicate an expansion of the fresh food offerings. Playful language punctuated by an edgy tone is complemented with clever graphic icons that speak to the various activities and places people usually enjoy while eating frozen yogurt including bike rides, ice skating, ball games and the beach.\r\n\r\nFro-Yo greets shoppers at the entrance to the store across from the UpMarket Sushi and Juice bars, and through sophisticated design cues, instantly communicates a convenient destination and fast, fresh new alternative for discerning New Yorkers. The curved space with machines canted at a 45-degree angle makes the flow and pedestrian traffic fluid and easy to navigate. The organic shape of the machines mimics the swirl of the frozen yogurt, while a green accent subway tile leads customers through the entire journey with style from cup pickup to flavor choice and topping.\r\n\r\nMenu boards, cups and napkins incorporate the same edgy tone along with the icons, green swirl and talk bubbles (\"Grab life by the berries,\" and \"Go ahead, get creative\") that encourage customers to create their own signature combination of yogurt and toppings. Lighting inside the kiosk, the dispenser units and above the toppings bar gives it a clean, fresh look.\r\n\r\nUpMarket Fro-Yo serves eight flavors of frozen yogurt along with a variety of toppings at a price of $5.99 per cup.\r\n\r\n\"CBX helped us bring something special into the neighborhood that connects with New Yorkers and fits into our larger strategy of enhancing our position as the retailer of choice in New York,\" says Mike DeFazio, Director of store merchandising, Duane Reade.\r\n\r\n\r\n\r\n', 'Duane Reade Expands UpMarket Store Within a Store: Fro-Yo Bar Swirls into New York', '', 'publish', 'open', 'open', '', 'duane-reade-expands-upmarket-store-within-a-store-fro-yo-bar-swirls-into-new-york', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-expands-upmarket-store-within-a-store-fro-yo-bar-swirls-into-new-york', 0, 'thinking', '', 0),
(1582, 1, '2012-01-21 18:00:23', '2012-01-21 18:00:23', '<p>New York, NY, January 3, 2012 – CBX was a winner in the 2012 HOW International Design Awards. U by Kotex* received a Merit Award in the Packaging (consumer goods CD’s, etc.) Category:\r\nU by Kotex* (Kimberly-Clark) – CBX helped redefine the feminine product category by designing a new product line featuring tampons, liners and pads targeting 14 – 22-year-olds. Black packaging accented with bright colors signals a revolution in feminine care and presents an image that is sleek, upscale and bold.\r\n\r\nWinning entries will be featured in the 2012 HOW Design Annual, showcased in the online competition gallery archive and displayed in the Gallery of Stars at HOW Design Live.\r\n\r\n', 'HOW International Design Awards Recognizes CBX', '', 'publish', 'open', 'open', '', 'how-international-design-awards-recognizes-cbx', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/how-international-design-awards-recognizes-cbx', 0, 'thinking', '', 0),
(1583, 1, '2012-01-01 18:02:24', '2012-01-01 18:02:24', '<p><strong>Veteran designer Joseph R. Bona shares a few trade secrets with viewers of TV\'s Modern Marvels.</strong>\r\nNEW YORK (01/12/12) – Convenience stores might not top the average person’s list of marvelous technological achievements, but as The History Channel’s Modern Marvels makes clear in a new episode on the convenience- store phenomenon, there is much more to America’s go-to pit stops than coffee, soda, snacks and hot dogs. Indeed, these remarkable profit centers are carefully designed for maximum speed and efficiency, explains Joseph R. Bona, President of the Retail Division for global branding firm CBX, in on-camera interviews for the hour-long program.\r\n\r\n“The successful development of any store starts with the layout,” says Bona, who has designed convenience stores for more than 30 years, often relying on a zoning system that maximizes impulse buying while also making the shopping experience as quick and easy as possible. Such innovations, the program notes, have been responsible for the c-store industry’s impressive track record in recent years. Today, there are more than 144,000 stores across the country, with the sector accounting for about one out of every 23 dollars spent in the United States in a given day.\r\n\r\nBusiest from 6 to 9 a.m., c-stores are a symphony of coordination—built for speed, designed to influence customers, constantly on guard for crime and equipped to stop it, the show explains. During the morning rush alone, U.S. c-stores sell about 11 million cups of coffee, along with millions of donuts, bagels, breakfast biscuits and other items. The average customer visit, however, lasts only 3.5 minutes. To make this happen in clockwork fashion, c-store companies in North America and abroad have relied on Bona’s design expertise for decades. During the program, Bona tells viewers about some of the important principles of good c-store layout, such as specific zones designed to help customers get their bearings, to encourage them to make impulse purchases or to help them find everyday items like the morning newspaper.\r\n\r\nDuring the show, Bona appears at a metro New York area 7-Eleven store (which was not designed by CBX), where he walks viewers through some of these features. In a typical convenience store, he notes, the design of the coffee service area makes it possible to sell hundreds of cups of coffee in a given day with a minimum of wait time for customers. “It’s like a production line,” Bona tells viewers. “Somebody comes in, they grab a cup, get their coffee, add their cream and sugar, and then they\'re able to move out of the way.\"\r\n\r\nExplaining that a third of a c-store’s sales can come from cold beverages, Bona points out that coolers are deliberately placed farthest from the door, which helps drive traffic through the store. Even subtle details like the location of a cooler’s door hinges can make a big difference in directing how customers move through the space, he explains.\r\n\r\nLikewise, the visual experience in any store is critically important. \"People buy with their eyes,\" Bona says, in describing what he calls the \"Impulse Zone,\" an area of the store stocked with common impulse purchases.\r\n\r\nWhile the featured 7-Eleven store offers about 5,000 different items, its total selling area amounts to only about 1,600 square feet. Certain merchandising principles help maximize the efficiency of this diminutive space, Bona explains. \"One of the important things is putting like things together,\" he notes.\r\n\r\nThe show, which covers everything from the history of 7-Eleven\'s Slurpee to recent innovations in convenience store security, is downloadable from iTunes. To watch the program online, visit http://www. history.com/shows/modern-marvels/videos...</p>', 'CBX Expert Gives History Channel a Primer on Convenience Store Design', '', 'publish', 'open', 'open', '', 'cbx-expert-gives-history-channel-a-primer-on-convenience-store-design', '', '', '2018-09-27 17:56:35', '2018-09-27 17:56:35', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-expert-gives-history-channel-a-primer-on-convenience-store-design', 0, 'thinking', '', 0),
(1584, 0, '2018-09-27 16:50:44', '2018-09-27 16:50:44', '', 'u-by-kotex', '', 'inherit', 'open', 'closed', '', 'u-by-kotex', '', '', '2018-09-27 16:50:44', '2018-09-27 16:50:44', '', 1545, 'http://cbx.cappendev.com/app/uploads/2018/09/u-by-kotex.jpg', 0, 'attachment', 'image/jpeg', 0),
(1585, 1, '2011-10-21 18:43:37', '2011-10-21 18:43:37', '<p>New York, NY - October 11, 2011 – CBX, the brand agency, received awards for five projects at the 41st Creativity Annual Awards.\r\n<strong>The awarded projects include:</strong>\r\n\r\nU by Kotex* - Silver Award, Health & Beauty Packaging\r\nU by Kotex Tween - Honorable Mention\r\nU by Kotex Designer Series - Honorable Mention\r\nMilk-Bone Healthy Favorites - Honorable Mention\r\nLifestyles Signature - Honorable Mention\r\n\r\nCreativity International received over 1,100 entries into the 95 categories available to both professionals & students in Creativity 41 Print & Packaging. They came from 35 countries, 32 U.S. States and 4 Canadian Provinces.\r\n\r\nEach competition has a unique judging panel that changes each year. This format allows judging to be thorough and complete and gives all entries the proper consideration they deserve. The winners will be featured in the Creativity Awards Annual Book.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/001.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/001.jpg\" alt=\"\" title=\"001\" width=\"825\" height=\"260\" class=\"alignnone size-full wp-image-659\" /></a><a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/002.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/002.jpg\" alt=\"\" title=\"002\" width=\"825\" height=\"260\" class=\"alignnone size-full wp-image-660\" /></a><a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/003.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/003.jpg\" alt=\"\" title=\"003\" width=\"825\" height=\"260\" class=\"alignnone size-full wp-image-661\" /></a><a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/004.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/004.jpg\" alt=\"\" title=\"004\" width=\"825\" height=\"260\" class=\"alignnone size-full wp-image-662\" /></a><a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/005.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/005.jpg\" alt=\"\" title=\"005\" width=\"825\" height=\"248\" class=\"alignnone size-full wp-image-663\" /></a>\r\n', 'Creativity Annual Awards Recognizes CBX in 41st Annual Competition', '', 'publish', 'open', 'open', '', 'creativity-annual-awards-recognizes-cbx-in-41st-annual-competition', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 0, 'http://cbx.cappendev.com/thinking/16/creativity-annual-awards-recognizes-cbx-in-41st-annual-competition', 0, 'thinking', '', 0),
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(1587, 1, '2011-10-11 19:14:18', '2011-10-11 19:14:18', '<p>New York, NY, September 28, 2011 - CBX, the brand agency, received awards for six recent projects at the 2011 American Graphic Design Awards. The American Graphic Design Awards honor outstanding new work of all types across all media.\r\nThe awarded projects include:\r\n\r\n<strong>Duane Reade DeLish (Duane Reade)</strong> - CBX designed packaging for a new line of premium foods specifically designed for the quintessential New York marketplace. Delish represents the celebration of food wrapped in a clever and witty brand personality. Packaging features fun and edgy slices of New York life, product relevant imagery and catchy New York style phrases that deliver a pleasurable shop- ping experience with plenty of winks along the way.\r\n\r\n<strong>Milk-Bone (Del Monte)</strong> - CBX partnered with Del Monte to create Milk-Bone Healthy Favorites, a sub brand that leverages the trusted heritage of Milk-Bone and brings to life the \"wholesome like human\" positioning. The simple and straightforward design communicates the healthy, high quality, simple ingredients with taste good appeal.\r\n\r\n<strong>Milo\'s Kitchen (Del Monte)</strong> - CBX helped Del Monte launch a new line of home-style dog treats by focusing on the special relationship between pets and owners.The package delivers on this story with photography of pet owners embracing their pets and a light and open design that accentuates the homemade appeal and superior ingredients.\r\n\r\n<strong>U by Kotex Tween (Kimberly-Clark)</strong> - Like it\'s older sister, U by Kotex, CBX helped extend the line with U by Kotex Tween, that breaks through category clutter and is the only product on the market specifically designed for tweens. A black and pink glittery package that lets brightly colored product wrappers peak through a star-shaped window addresses mom\'s desire for having something specially designed for her daughter and her daughter\'s desire for self-expression.\r\n\r\n<strong>Poise (Kimberly-Clark)</strong> - CBX helped Kimberly-Clark introduce Poise Hourglass Shape Pads® that are more feminine and discreet in comparison to traditional pads. The package design solution connects on an emotional level with consumers while also standing out on shelf by highlighting the distinct product benefits of size, contour shape, comfort, and secure fit.\r\n\r\n<strong>Millstead (Home Depot)</strong> - CBX worked with Home Depot to help leverage its own brand of hardwood flooring products and simplify the buying experience at retail. The design of the package integrates a new updated logo that looks like it was burnt into the wood along with finished room product shots that highlight results and telegraphic icons that easily identify products for consumers.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/GD-awards.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/GD-awards.jpg\" alt=\"\" title=\"GD-awards\" width=\"825\" height=\"957\" class=\"alignnone size-full wp-image-666\" /></a>', 'Graphic Design USA Recognizes CBX with 2011 American Graphic Design Awards', '', 'publish', 'open', 'open', '', 'graphic-design-usa-recognizes-cbx-with-2011-american-graphic-design-awards', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/graphic-design-usa-recognizes-cbx-with-2011-american-graphic-design-awards', 0, 'thinking', '', 0),
(1588, 1, '2011-10-01 19:22:22', '2011-10-01 19:22:22', '<p>New York, NY – October, 2011 – The pet food and supplies business remains a powerful multi-billion-dollar industry, one driven by pet parents who treat their pets like full-fledged family members and look to feed them the highest-quality products. This insight inspired the team at Del Monte Pet Products to launch Milo\'s Kitchen TM, a new line of thoughtfully prepared home-style treats for dogs, in March 2011.\r\nThe team at Del Monte worked hand-in-hand with CBX, a brand agency based in New York City, on fine-tuning the market insight, positioning and packaging design for Milo\'s Kitchen. Through an extensive research process, CBX helped pinpoint the insight that \"pet parents\" regard their pets as equal members of the family unit. As such, they want to share the same kind of 100 percent real, nutritious and flavorful snacks that they themselves would eat. This cherished relationship became central to the product\'s market positioning.\r\n\r\n\"This revelation became the driver - the distinct \'a-ha\' moment - behind the development and positioning of a pet snack brand that would allow Del Monte to carve out its share of this burgeoning market,\" said Rick Barrack, Chief Creative Officer, CBX.\r\n\r\n\"Everything about Milo\'s Kitchen celebrates the relationship between pet parents and their pets,\" said Geoff Tanner, Director of Pet Innovation, Milo\'s Kitchen, Del Monte. \"We utilized the research to introduce a product that taps into human emotion – a savory snack home-spun with genuine goodness that pet parents are proud to feed their four-legged family members.\"\r\n\r\nThe importance and value of the relationship shared between dog and pet parent is reinforced in the packag- ing graphic design, which features photography of people embracing their beloved pets; something atypical in this category. The round bulls-eye on the package - displaying the 100 percent real quality seal - reassures consumers of the high-quality ingredients. The light color of the packaging adds to the fresh and natural appeal of the product, as well as boosts its shelf presence on crowded grocery and retailer shelves. The clear window on the front has been maximized so consumers can see the superior pet snacks inside, which resemble something they themselves would eat. The back panel complements the positioning on the front by telling the story of the brand.\r\n\r\nMilo\'s Kitchen has launched four varieties of home-style treats - 100% real Chicken and Beef Jerky, Beef Sausage Slices with Rice and Chicken Meatballs. The stand-up re-sealable pouches are available in three sizes - small, medium and large – from 2.7 ounces to 20 ounces and are sold at large national grocery chains, Walmart, Target, PetSmart, Petco and other channels selling pet food.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Milos.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Milos.jpg\" alt=\"\" title=\"Milos\" width=\"825\" height=\"620\" class=\"alignnone size-full wp-image-669\" /></a></p>', 'Del Monte Pet Products Proves It\'s a \"Dog\'s World\"  with Introduction of Milo\'s Kitchen™ Dog Treats', '', 'publish', 'open', 'open', '', 'del-monte-pet-products-proves-its-a-dogs-world-with-introduction-of-milos-kitchen-dog-treats', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/del-monte-pet-products-proves-its-a-dogs-world-with-introduction-of-milos-kitchen-dog-treats', 0, 'thinking', '', 0),
(1589, 0, '2018-09-27 16:50:45', '2018-09-27 16:50:45', '', 'My-Plate', '', 'inherit', 'open', 'closed', '', 'my-plate', '', '', '2018-09-27 16:50:45', '2018-09-27 16:50:45', '', 1547, 'http://cbx.cappendev.com/app/uploads/2018/09/My-Plate.jpeg', 0, 'attachment', 'image/jpeg', 0),
(1590, 1, '2011-09-30 19:28:32', '2011-09-30 19:28:32', '<p>New York, NY - October 3, 2011 - CBX, the brand agency, has received two prestigious Pentawards at the sixth annual competition. The Pentawards is the first on-line global awards competition devoted entirely to packaging design.\r\nThe awarded projects included:\r\n<strong>U by Kotex Tween (Kimberly-Clark)</strong> – Bronze Award – Like it’s older sister, U by Kotex, CBX helped extend the line with U by Kotex Tween, with positioning and packaging that breaks through the category clutter. A black and pink glittery package that lets brightly colored product wrappers peak through a star-shaped window addresses mom\'s desire for having something specially designed for her daughter and her daughter\'s desire for self expression.\r\n\r\n<strong>Poise (Kimberly-Clark)</strong> - Bronze Award – CBX helped Kimberly-Clark introduce Poise Hourglass Shape Pads® that are more feminine and discreet in comparison to traditional pads. The package design solution connects on an emotional level with consumers while also standing out on shelf by highlighting the distinct product benefits of size, contour shape, comfort, and secure fit in a sophisticated way.\r\n\r\nThis year\'s competition brought in over 958 entries from 51 different countries. An international jury of 12 specialists in packaging design evaluated entries. The Pentawards prize ceremony was held in New York on the 29th of September, at the Marriott Marquis on Times Square.\r\n\r\nThe designs awarded will be presented January 2012 in Paris at the DesignPack Gallery, the creative space devoted to packaging design, opened under the initiative of the Fabrice Peltier. For more information on the Pentawards, visit http://www.pentawards.org\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Pentawards.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Pentawards.jpg\" alt=\"\" title=\"Pentawards\" width=\"825\" height=\"903\" class=\"alignnone size-full wp-image-671\" /></a></p>', 'Pentawards Recognizes CBX in  Fifth Annual International Competition', '', 'publish', 'open', 'open', '', 'pentawards-recognizes-cbx-in-fifth-annual-international-competition', '', '', '2018-09-27 17:58:46', '2018-09-27 17:58:46', '', 0, 'http://cbx.cappendev.com/thinking/16/pentawards-recognizes-cbx-in-fifth-annual-international-competition', 0, 'thinking', '', 0),
(1591, 1, '2011-08-30 19:31:27', '2011-08-30 19:31:27', '<p>New York, NY - August 8, 2011 - Within a year of creating a revolution in the feminine hygiene category with the launch of U by Kotex* and U by Kotex Tween*, Kimberly-Clark is extending the line with U by Kotex* Limited Edition Designer Series. Four distinct new products and designs capture young women\'s personal style with trend forward colors and patterns, keeping her interested by creating surprise, delight and variety on shelf.\r\nBranding agency, CBX, provided inspiration, trends and insights that informed the team within Kimberly-Clark and all its agency partners involved with product and packaging innovation. The result was a seamless integration of product development and design thinking based on critical consumer insights. \"We created a limited edition designer series package to allow for customized interaction with the brand. Our consumers can now choose products that reflect their own personal style,\" says Kristi Bryant, Design Manager Kimberly-Clark.\r\n\r\nCBX developed the design strategy using trends based on cosmetics, beauty and fashion and took inspiration from popular retail brands such as J.Crew, Anthropologie and H&M. \"These are consumers who are keenly aware of the latest fashion trends and want their style and personality reflected in the brands they choose,\" says Gregg S. Lipman, managing partner CBX. \"Just as in other categories where they have opportunities to personalize their purchases, these designs give them the same experience. It\'s all about creating memorable, engaging and positive interaction.\"\r\n\r\nSince breaking category norms has been the hallmark of U by Kotex*, the Designer Series is no exception. High-contrast colors and vibrant patterns envelope each package and reflect individual fashion trends -- poptimistic, boho and freestyle for the three pad designs and punk glam for the tampons. The iconic U by Kotex* black logo stands out against the saturated colors and is accompanied by a black belly band that wraps around the package, creating a ribbon, gift-like effect. Visuals on all the panels reveal what\'s inside: pads and product wrappers as colorful and coordinated as the packages.\r\n\r\n\"Overall, the designs allow for self-expression and style. When she realizes that these products fit seamlessly into her purse, along with her other fashion accessories, it is an added bonus of surprise and delight,\" says Bryant.\r\n\r\nU by Kotex* Designer Series will be available nationwide in stores by August 2011.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/kotexTween.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/kotexTween.jpg\" alt=\"\" title=\"kotexTween\" width=\"825\" height=\"311\" class=\"alignnone size-full wp-image-673\" /></a>', 'Kimberly-Clark Launches U by Kotex* Limited Edition Designer Series', '', 'publish', 'open', 'open', '', 'kimberly-clark-launches-u-by-kotex-limited-edition-designer-series-first-in-fem-care-category-to-reflect-a-girls-personal-style-and-fashion-sense', '', '', '2018-09-27 17:58:44', '2018-09-27 17:58:44', '', 0, 'http://cbx.cappendev.com/thinking/16/kimberly-clark-launches-u-by-kotex-limited-edition-designer-series-first-in-fem-care-category-to-reflect-a-girls-personal-style-and-fashion-sense', 0, 'thinking', '', 0),
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(1593, 1, '2011-08-21 19:37:02', '2011-08-21 19:37:02', '<p>HONOLULU, Hawaii (8/10/2011) — Aloha Petroleum, Ltd., the Hawaii-based gas retailer and convenience store operator, has unveiled the first \'ground-up\' version of a new prototype design for its convenience store-fuel sites that highlights the chain\'s local roots.\r\nDesigned by CBX, the strategic branding and retail design consultancy, the 3,000-square-foot store and adjoining gas islands with five pumps opened in mid-June on Waialae Avenue in the Kahala suburb of Honolulu. Aloha\'s former c-store and fuel islands on the site were demolished to make way for the new structures. The new facility represents the full scope of CBX\'s design assignment for Aloha, which included the store\'s interior design, exterior architectural design, logo, fuel islands and canopy.\r\n\r\nCustomers to the new location will find references to Hawaiian-style architecture – CBX\'s nod to Aloha Petroleum’s roots as the only local fuel marketer and c-store operator on Oahu, Hawaii Island and Maui. From the building\'s exterior, which has been treated to horizontal wood siding and a modified double-pitched roof evocative of the plantation architecture style found throughout the Hawaiian islands, the overall design underscores Aloha\'s efforts to develop a \"kama\'aina\" (or \'local\') brand of convenience stores to compete against those from traditional mainland companies.\r\n\r\n\"The company wants to position its convenience operation as the c-store brand of choice in its markets on the three islands,\" explained Joseph Bona, president of the retail division of the New York-based CBX. \"Our role was to help create a brand that stands for more than convenience while establishing a stronger emotional connection with those who work and live in the islands.\"\r\n\r\nAmong the most commanding of the new design elements is the restyled Aloha logo found repeated on the façade signage, gas canopy and pumps. The updated logo features a stylized \"A\" floating in a field of watery blue accented with green. Various shades of blue emerge from the refreshed logo to reflect the calm and serenity of the ocean; the green suggests the lushness of the tropics. The natural wood tones of the exterior and interior fixtures reinforce the local flavor and heritage of island life. \"The overall color palette is cool, refreshing and reflective of the relaxed lifestyle found in the Hawaiian Islands,\" said Bona.\r\n\r\nInside the store, customers will find the stylized Aloha \"A\" repeated on green wallpaper that calls attention to food- service areas. They\'ll also find an abundance of natural light coming from the glass wall entrance, supplemented by a series of bowl-shaped galvanized metal pendant lights which contribute to the historic design aesthetic.\r\n\r\nBuilt with an eye toward easy navigation, the cleanly styled store offers generous aisles, while providing optimal food and beverage display. A refrigerated island case, positioned immediately off the entrance, displays a wide variety of fresh-delivered sandwiches, beverages, and other chilled offerings. A well-positioned pay point with room for multiple cashiers sits opposite the entry along the back wall for increased visibility and to help create an expanded impulse zone. Dark brown gondola fixtures are used to merchandise pantry basics and assorted snacks. The store\'s offer is rounded out by a large walk-in-cooler and \'beer cave\' found along the back wall.\r\n\r\nIn addition to the Kahala store, Aloha has just opened a new fueling station and 2,000-square-foot convenience store in Kahului, Maui, its first Aloha branded store on that island, and a new-to-industry 3,000-square-foot c-store and fuel station in Kona on Hawaii Island.\r\n\r\nCommenting on the new store and scheduled roll out of the design, Richard Parry, Aloha president and CEO, stated: \"We are very pleased with the Kahala prototype. CBX has done an outstanding job in capturing the look and feel of the islands and developing a functional and attractive store, brand image and fuel facility. We believe that this sets a great foundation for Aloha Petroleum’s plans to expand and further develop our c-store business in Hawaii.\"\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/hawaii.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/hawaii.jpg\" alt=\"\" title=\"hawaii\" width=\"620\" height=\"284\" class=\"alignnone size-full wp-image-675\" /></a>\r\n\r\n<strong>About Aloha Petroleum, Ltd.</strong>\r\nAloha Petroleum, Ltd. is an independently owned and locally operated fuel marketer/distributor and convenience store operator, with a history that dates back to the early 1900s. Aloha is the largest retail gasoline marketer in the state of Hawaii and one of Hawaii\'s Top 20 companies, according to Hawaii Business Magazine. Currently, Aloha Petroleum serves Hawaii with more than 100 Aloha, Shell, and Mahalo branded retail fuel locations and 35 Aloha Island Mart convenience stores on the islands of Oahu, Maui, Kona and Kauai.\r\n', 'New Prototype For Aloha Petroleum Convenience Store-fuel Sites Opens on Oahu', '', 'publish', 'open', 'open', '', 'new-prototype-for-aloha-petroleum-convenience-store-fuel-sites-opens-on-oahu', '', '', '2018-09-27 17:58:45', '2018-09-27 17:58:45', '', 0, 'http://cbx.cappendev.com/thinking/16/new-prototype-for-aloha-petroleum-convenience-store-fuel-sites-opens-on-oahu', 0, 'thinking', '', 0),
(1594, 1, '2011-07-21 19:38:07', '2011-07-21 19:38:07', '<p>PLBuyer this year is launching an all-new awards program for private label products, the PLBuyer Design Excellence Awards. Winners will be recognized in 13 food and nonfood categories as well as in various product tiers.\r\nA distinguished panel of industry designers has been assembled to judge entries. The panel will be co-chaired by PLBuyer Editorial Director John N. Frank and Patrick Rodmell, CEO of Watt International. Other judges are:\r\n\r\n\r\nJonathan Asher\r\nPerception Research Services\r\n\r\nW. James Forward\r\nForward Branding\r\n\r\nLindsey Hurr\r\nImmotion Studios\r\n\r\nTodd Maute\r\nCBX\r\n\r\nDenis Ring Bode\r\nInternational\r\n\r\nDennis Whalen\r\nMichael Osborne Design\r\n\r\nWinners will be announced at the annual PLMA show in Rosemont, Ill., this November. All finalists will be displayed at PLBuyer’s show booth at PLMA. Visit http://awards.privatelabelbuyer.com to enter. The entry deadline is August 26.', 'PLBuyer Best of Design Excellence', '', 'publish', 'open', 'open', '', 'plbuyer-best-of-design-excellence', '', '', '2018-09-27 17:58:46', '2018-09-27 17:58:46', '', 0, 'http://cbx.cappendev.com/thinking/16/plbuyer-best-of-design-excellence', 0, 'thinking', '', 0),
(1595, 1, '2011-06-21 19:44:20', '2011-06-21 19:44:20', '<p>New York, NY - June 17, 2011 - CBX, the strategic branding and retail design firm, today announced that it was named one of Kimberly-Clark\'s Outstanding Suppliers for 2010.\r\nKimberly-Clark\'s program recognizes outstanding suppliers from around the globe for innovative solutions and stellar commitment to quality and service.\r\n\r\nAccording to Kimberly-Clark, \"CBX was recognized for their innovative risk-sharing compensation model for new brand initiatives. Coupled with 100% on-time project delivery with challenging timelines and their competitive and analogous products globally, CBX brings a unique and valuable perspective to the design recommendations that they provide to K-C.\"\r\n\r\nRecent projects that CBX partnered with Kimberly-Clark on include the revolutionary new U by Kotex®, Poise and Depend.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/KBC.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/KBC.jpg\" alt=\"\" title=\"KBC\" width=\"825\" height=\"761\" class=\"alignnone size-full wp-image-678\" /></a>', 'Kimberly-Clark Names CBX as 2010 Outstanding Supplier', '', 'publish', 'open', 'open', '', 'kimberly-clark-names-cbx-as-2010-outstanding-supplier', '', '', '2018-09-27 17:58:44', '2018-09-27 17:58:44', '', 0, 'http://cbx.cappendev.com/thinking/16/kimberly-clark-names-cbx-as-2010-outstanding-supplier', 0, 'thinking', '', 0),
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(1597, 1, '2011-06-11 19:45:37', '2011-06-11 19:45:37', '<p>New York, NY (06/03/2011) - CBX, the strategic branding and retail design firm, today announced that its design for the Duane Reade Growler Bar in Brooklyn, NY, received the award for Best Specialty Department in the 2011 CSNews Store Design Awards.\r\nA total of 14 Convenience Retailers were cited in the 2011 Awards.\r\n\r\nFor Duane Reade\'s Williamsburg, Brooklyn store, CBX helped create a store within a store for the growler bar (a new way - or should we say old way - to buy beer dispensed straight from the keg into a \"growler\" -a 64 oz. refillable bottle). The New York sense of style is everywhere, from the name, \"Brew York City\", to the detailed skyline of Williamsburg and references to the adjacent subway line.\r\n\r\n\"We designed the growler bar to have its own unique look and feel, but fit cohesively within the Duane Reade, New York-centric store experience,\" says Todd Maute, partner, CBX.\r\n\r\nPhotos and descriptions of the winners will appear in the September and October issues of Convenience Store News.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/growler.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/growler.jpg\" alt=\"\" title=\"growler\" width=\"825\" height=\"900\" class=\"alignnone size-full wp-image-680\" /></a>\r\n\r\n<strong>About Convenience Store News:</strong>\r\nConvenience Store News\' mission is to deliver the insight, analysis, market research and business intelligence that helps c-store retailers stay ahead of what\'s next - critical information to grow sales and profits.', 'Duane Reade Growler Bar, Designed by CBX Wins Convenience Store News Design Award', '', 'publish', 'open', 'open', '', 'duane-reade-growler-bar-designed-by-cbx-wins-convenience-store-news-design-award', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-growler-bar-designed-by-cbx-wins-convenience-store-news-design-award', 0, 'thinking', '', 0),
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(1599, 1, '2011-05-11 19:52:48', '2011-05-11 19:52:48', '<p>NEW YORK (5/11/2011)--CBX, the strategic branding and retail design consultancy based here, announced that its Retail Division has been retained by Cadena Comercial OXXO, North America’s largest operator of convenience stores, to assist with an expansion of its foodservice offer.\r\nHeadquartered in Monterrey, Mexico, OXXO presently operates 8,426 c-stores across Mexico and Latin America and is wholly owned by FEMSA (Fomento Económico Mexicano), a beverage company best known as brewers of Sol, Carta Blanca, Tecate and Indio beer. The chain currently offers traditional c-store fare such as hot dogs, sodas and bakery items, as well as a vast selection of bottled beverages.\r\n\r\nIn addition to working with the chain on developing its food program, CBX is consulting on a variety of operational matters related to the foodservice program. \"Mexico\'s middle class continues to grow and OXXO wants to position itself for future growth and profit,\" explained Ralph Sloan, Senior Partner, Retail at CBX.\r\n\r\nSince its founding in 1977 in Monterrey, OXXO operates freestanding stores ranging from 1,500 to more than 3,000 square feet. Aggressively expanding, the chain is on track to field more than 12,000 stores by 2014. In 2010, OXXO unveiled about 1,080 new stores, for an average of 2.9 stores opening daily.\r\n\r\nOXXO stores are easily identified by its consistent red-and-white sans serif logo along with well-executed interiors. The stores, most of which operate 24 hours a day, serve the everyday needs of millions of Mexicans who can visit a conveniently located OXXO store by foot or car. The chain offers its customers easy access, a fast and comfortable shopping environment and the ability to directly pay utility bills in store. Customers can find hundreds of everyday items from a wide array of household staples that range from laundry detergent to Mexican dietary mainstays such as tortillas and produce at prices competitive with the country’s supermarkets.</p> ', 'CBX RETAINED TO WORK WITH MEXICO’S LARGEST C-STORE GROUP --Consulting and strategy assignment addresses OXXO\'S foodservice offering', '', 'publish', 'open', 'open', '', 'cbx-retained-to-work-with-mexicos-largest-c-store-group-consulting-and-strategy-assignment-addresses-oxxos-foodservice-offering', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-retained-to-work-with-mexicos-largest-c-store-group-consulting-and-strategy-assignment-addresses-oxxos-foodservice-offering', 0, 'thinking', '', 0),
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(1601, 0, '2018-09-27 16:50:46', '2018-09-27 16:50:46', '', '3eia9-dior_logo', '', 'inherit', 'open', 'closed', '', '3eia9-dior_logo', '', '', '2018-09-27 16:50:46', '2018-09-27 16:50:46', '', 1552, 'http://cbx.cappendev.com/app/uploads/2018/09/3eia9-dior_logo.gif', 0, 'attachment', 'image/gif', 0),
(1602, 1, '2011-04-04 19:54:06', '2011-04-04 19:54:06', '<p>NEW YORK (4/4/2011)-With the first phase of its design unveiled late last year, CBX, the strategic branding and retail design consultancy headquartered here, today announced that its Seoul, South Korea-based JMCBX Division is working towards the completion of the second phase of the new 495,900-square-foot Shinsegae department store in Cheonan, South Korea.\r\nThe 287,900-square-foot East wing opened in December 2010 on the site formerly occupied by a Galleria department store. This phase also included a 14,300-square-foot rooftop garden. The 193,700-square-foot West wing, expected to open in the second half of 2011, will debut in what had been a Yawoori department store. The project was made possible through a management agreement with Arario, owner of Yawoori, a local department store retailer that established an alliance with Shinsegae in January 2010.\r\n\r\nThrough the alliance with Arario, the new store marks Shinsegae Group\'s entry into this growing city, approximately 50 miles south of Seoul in the province of Chungcheong Nam Do. Including this newest location, the company operates nine namesake department stores as well as 151 E-Mart hypermarkets in Korea and China. A separate E-Mart opened in the basement level of the Chungcheong store building\'s west and east wings in late-December.\r\n\r\nShinsegae is known for many innovations, from creating Korea\'s first department store in 1930, to being the first to accept credit cards in that country as well as the first to sign partnerships with foreign brands. The company again made Korean retailing history in 2006 when it co-located a Shinsegae department store and E-Mart hypermarket in the city of Gwangju. In 2009, Shinsegae unveiled its 3.16-million-square-foot Centum City flagship in Busan. Surpassing Macy\'s Herald Square (2.14 million square feet) to claim the mantle as the world\'s largest department store, the Centum City location was designed to attract tourists from around the world with high-level amenities, merchandise and entertainment options-successfully fusing culture and retailing in a shopping mall resort concept. The project includes boutiques for luxury brands such as Chanel, Georgio Armani, Louis Vuitton, Cartier and Tiffany as well as a cineplex, ice-skating rink, food halls, cultural performance hall, and art gallery. Customer amenities include a concierge and valet parking, along with plazas and water features where families and friends can gather.\r\n\r\nWork on the first phase of the new store, located in Cheonan\'s Shinbu-dong central business district, began in March 2010. Working together, JMCBX and CBX designed the architectural envelope for all merchandise areas; designed all public areas and customer amenities; and directed the total design of certain multi-branded departments, including fixtures and overall environment. In addition, the firm handled traffic circulation and departmental adjacency planning, lighting and visual merchandising for the sprawling store spread among multiple buildings and levels, including new passageways that will seamlessly connect selling areas divided into East and West wings.\r\n\r\n\"While the design of the Chungcheong store is different from Shinsegae\'s Centum City flagship, it is consistent with the company\'s established minimal aesthetic,\" said Joseph Bona, President of CBX\'s Retail Division.\r\n\r\nShinsegae\'s signature refined and restrained use of natural materials - wood, metal, stone and deeply piled carpets - is evident on each floor of the six-floor East wing, which houses cosmetics, and apparel for men, women and children on the first four levels. Upper floors are home to a day spa, the Culture Hall, art gallery and restaurants. A central atrium defines the East wing as does the abundance of light made possible by skylights and an energy efficient lighting plan combining LED, metal halide and fluorescent sources. Vaulted ceilings as well as generous traffic aisles contribute to the overall feeling of spaciousness.\r\n\r\nUpon entering the store\'s first floor, customers take in a calming color palette that ranges from cool ebony and gray tones to warm hues of cream and bright whites. These colors are found on polished and raw stones as well as a variety of wood species making their way on walls, floors, furnishings and fixturing.\r\n\r\nIn addition to selling areas filled with luxury goods, the team headed by Peter Burgoyne, Retail Division Creative Director, designed indoor and outdoor common areas to appeal to customers of all ages and incomes. \"The special amenities found inside the Chungcheong store, such as the Culture Hall, rooftop garden and VIP lounges, are more in keeping with features found at private country clubs in the United States,\" said Burgoyne.\r\n\r\nFor example, marble flooring and comfortable seating are among the luxury treatments that can be found in private areas such as customer restrooms and VIP lounges. The Culture Hall has been designed to accommodate events ranging from performances to wedding receptions and trunk shows.\r\n\r\nLed locally by Seoul-based Managing Director Joon Kyu Whang, the JMCBX/CBX team contributed to the East wing\'s aesthetics and amenities from top to bottom through the design of a rooftop garden as well as a valet parking drop-off zone found underground. In addition to easy access for shoppers arriving by car or on foot, the store offers a direct connection to Cheonan\'s bustling main bus terminal.\r\n\r\n\"The team we assembled for this project represents decades of department store design expertise from around the world,\" said Bona. \"These are architects, designers, planners and project managers who have studied best-in-class department store retailing over their considerable professional design careers. We\'re excited to have them apply their skills to Shinsegae\'s newest store. As department stores remain strong in Korea, we believe Shinsegae will be well positioned in the increasingly competitive Cheonan market. Through great merchandising and great design, they should capture a healthy cross-section of the city\'s customer base, including young shoppers looking for the latest trends as well as adults looking for the latest in high end fashion.\"\r\n\r\nNotably, key members of the firm\'s Shinsegae design team also completed earlier projects for the retailer. Burgoyne led the planning and design team responsible for the Centum City store while with another consulting firm. Whang, who has earlier ties to the Korean department store operator, serves as the lead contact on the Chungcheong project. In this capacity, he was instrumental in the entire project\'s design direction and acted as the key liaison between the firm\'s New York and Seoul offices in adapting global design standards to the local Korean market, providing hands-on, day-to-day client management and coordination.\r\n\r\n\"We\'re very pleased to be working with Shinsegae on this important project,\" said Whang. \"With this new store in Cheonan, Shinsegae will now compete with the country\'s other luxury merchants in a new environment designed especially for this market\'s more affluent and aspirational customers, with all the amenities they expect and require. We also have an opportunity to engage younger customers through appealing public spaces and the latest trend merchandise.\"\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Shin.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Shin.jpg\" alt=\"\" title=\"Shin\" width=\"825\" height=\"658\" class=\"alignnone size-full wp-image-683\" /></a>\r\n\r\n<strong>About Shinsegae Group:</strong>\r\nShinsegae has been at the forefront of Korea\'s retail industry, introducing the country\'s first department store in 1930, its first hypermarket in 1993 and the first premium outlet mall. Shinsegae Group today operates a network of nine Shinsegae department stores and 127 E-Marts stores in Korea, as well as 24 E-Mart stores in Shanghai and Tianjin, China. With 10 affiliates in retail support services, Shinsegae Group, a public company, also has operating joint ventures with Starbucks Coffee Co. as well as Chelsea Property, the world\'s number-one developer of premium outlet shopping centers. In addition, Shinsegae Group is involved in hotel, construction, food service, information and communication businesses. As of 2009, Shinsegae Group\'s total sales of 15 trillion KRW ($15 billion USD), makes it the 16th largest business group in Korea. Shinsegae is accelerating its growth with the aim to be among the world\'s top 10 retailers by 2012.\r\n\r\n<strong>About Arario Corporation:</strong>\r\nARARIO was launched in 1986 as a transportation service business, and subsequently developed a cultural hub in the heart of Cheonan City, Chungcheng Nam Do, Korea. In addition to its bus terminal, the company today operates a state-of-the-art multiplex cinema, high-quality food service outlets and a gallery focusing on modern art from around the world-including works of renowned artists from Cheonan, Seoul, Beijing and New York. In December 2010, ARARIO expanded its offerings in the city to include fashion, opening the Shinsegae Chungcheong department store in partnership with Shinsegae, which leads Korea\'s retail industry.\r\n\r\n', 'CBX\'s New Design for Shinsegae Department Store Unveiled in Alliance With Arario in Cheonan, South Korea', '', 'publish', 'open', 'open', '', 'cbxs-new-design-for-shinsegae-department-store-unveiled-in-alliance-with-arario-in-cheonan-south-korea', '', '', '2018-09-27 17:56:35', '2018-09-27 17:56:35', '', 0, 'http://cbx.cappendev.com/thinking/16/cbxs-new-design-for-shinsegae-department-store-unveiled-in-alliance-with-arario-in-cheonan-south-korea', 0, 'thinking', '', 0),
(1603, 1, '2011-02-21 20:04:01', '2011-02-21 20:04:01', '<p>New York, NY - February 22, 2011 - CBX, the New York based strategic branding firm, announced today that the work it completed as Duane Reade\'s retail brand partner earned an award in Chain Store Age\'s 29th annual Store of the Year Retail Design Competition. Competing with entries submitted from around the world, Duane Reade won first place in the 2010 drug store category.\r\nCBX worked with Duane Reade on the overall strategic vision and then created store environments unique to the individual New York local markets. \"We are thrilled with the incredible success that Duane Reade has achieved as it has expanded its footprint and offerings to New York City shoppers,\" says Todd Maute a partner at CBX.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/DR.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/DR.jpg\" alt=\"\" title=\"DR\" width=\"825\" height=\"300\" class=\"alignnone size-full wp-image-686\" /></a>\r\n\r\nA panel consisting of designers, retailers, and architects chose winners based on project objectives, unique project characteristics, and special design elements and materials. Winners of the Chain Store Age Retail Store of the Year 2010 Design Competition will be highlighted in the March 2011 issue of Chain Store Age.</p>', 'Duane Reade, Designed by CBX, Wins Chain Store Age\'s Store of the Year Retail Design Competition', '', 'publish', 'open', 'open', '', 'duane-reade-designed-by-cbx-wins-chain-store-ages-store-of-the-year-retail-design-competition', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-designed-by-cbx-wins-chain-store-ages-store-of-the-year-retail-design-competition', 0, 'thinking', '', 0),
(1604, 0, '2018-09-27 16:50:47', '2018-09-27 16:50:47', '', 'SAKS1_jewelry11', '', 'inherit', 'open', 'closed', '', 'saks1_jewelry11', '', '', '2018-09-27 16:50:47', '2018-09-27 16:50:47', '', 1553, 'http://cbx.cappendev.com/app/uploads/2018/09/SAKS1_jewelry11.jpg', 0, 'attachment', 'image/jpeg', 0),
(1605, 1, '2011-01-21 20:06:31', '2011-01-21 20:06:31', '<p>New York, NY - January 10, 2011 -- In a major effort to re-energize its brand, LifeStyles®, owned by Ansell Limited, has relaunched its core line of condoms and released a new, Signature Series of premium condom products.\r\nDue to changing marketplace dynamics, the brand saw an opportunity to reconnect with their core consumers and retailers by partnering with CBX to develop a brand-centric approach while establishing a consumer-driven position that better reflects a more confident and contemporary masculine style. The new LifeStyles® position was brought to life in innovative new packaging design with a structure, substrates, textures and visual cues that telegraph key sensorial benefits with the brand’s contemporary, confident masculine energy.\r\n\r\nDeveloping a stronger connection to the target consumer revealed that, while consumers need condoms for sex to be safe, what they really want is a better experience. A two-tier strategy was therefore developed to redesign the core line of products and introduce a new premium line of products.\r\n\r\nThe core line includes basic products such as Ultra-Sensitive, Ultra Lube Plus, Pleasure Shaped Pleasure Ribbed and Flavors & Colors. Black packages incorporate various textures and colors to convey specific benefits. The white LifeStyles\' logo stands out on the black background and helps to create an overarching look for the brand when merchandised together on shelf.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/LifeStylesCondoms.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/LifeStylesCondoms.jpg\" alt=\"\" title=\"LifeStylesCondoms\" width=\"825\" height=\"308\" class=\"alignnone size-full wp-image-688\" /></a>\r\n\r\n\"We wanted to instantly communicate the quality and sensorial promise of each product, but also deliver better experience with a more contemporary masculine style to make them stand out against the competition.\"\r\n\r\n\"We rethought everything, from the packaging structure and materials, to how we treated the logos and how these products would be merchandized at different retailers,\" says Lipman. \"Moving the brand to all vertical packaging reinforces the brand\'s innovative position while also helping our retail partners maximize valuable shelf space.\"\r\n\r\nCBX even rethought the naming convention. While condoms are a product important to both partners, they are designed to fit the male anatomy. The use of the \"Y\" in the spelling for the products such as THYN® & KYNG® plays off the fact that it\'s the \"Y\" chromosome that makes you a man.\r\n\r\nThe THYN condom is 21% thinner than a standard condom. To communicate this, the team at CBX used innovative, blue plastic acetate for the package. \"When a consumer picks up this box, it instantly conveys the message of how thin and sensitive this product is,\" notes Lipman. The streamlined silver font and tagline: \"So Thyn you’ll forget you’re wearing it\" reinforces the message.\r\n\r\nFor KYNG, a condom promising a larger, more comfortable fit, it is as much about premium as it is about size. CBX incorporated a thick, bold typeface using metallic substrates instead of foiling for impact and to deliver the premium message. A bold, chiseled copperplate font and cropped logo make the word \'KYNG\' appear even bigger.\"\r\n\r\nFor THRYLL, an ultra-studded condom designed for maximum stimulation, CBX used an electric color palette coupled with a studded substrate to communicate the product features and capture the intensity of the brand experience.\r\n\r\n\"We also took into consideration some retailers merchandize products by brand, so we made sure the \"LifeStyles\" brand name was anchored, consistently in the top left corner of each product in the core and signature lines. This maintains the brand continuity, while still allowing the core benefit of each product speak for itself,\" adds Lipman.\r\n\r\nResponse from retailers has been extremely positive. \"We\'ve dramatically changed the perception of LifeStyles,\" says Carol Carrozza at Ansell Healthcare Products, LLC. \"We\'re getting more shelf facings with our retailers and, importantly, back into the hearts and minds of our consumers. Retailers and consumers alike have been very receptive to these new products.\"', 'CBX Designs Brand Turnaround for LifeStyles® Condoms', '', 'publish', 'open', 'open', '', 'cbx-designs-brand-turnaround-for-lifestyles-condoms', '', '', '2018-09-27 17:56:35', '2018-09-27 17:56:35', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-designs-brand-turnaround-for-lifestyles-condoms', 0, 'thinking', '', 0),
(1606, 1, '2011-01-11 20:08:28', '2011-01-11 20:08:28', '<p>NEW YORK (1/5/2011)--CBX, the strategic branding and retail design consultancy based here, announced that its Retail Division has completed a new prototype design for Toot’n Totum, a 62-unit privately held convenience store/gasoline retailer based in Amarillo, Texas.\r\nThe fast-track design, which debuted November 2010 in Amarillo, is housed in a newly built facility. CBX completed a new identity for the store and Toot\'n Totum\'s new private label fuel brand, as well as a complete interior décor package with elements that can be rolled out to future sites.\r\nThe 3,500-square-foot store and eight-pump fuel center is situated at the intersection of Hollywood and Coulter, just off an interchange of Interstate 27. CBX’s design takes full advantage of the highly visible site with a bright and sleek interior punctuated with bold graphics and Toot’n Totum’s signature red accented with green.\r\n\r\nFuel customers will find the well-lighted building beckoning from the road. The canopy carries a redesigned and highly stylized Toot\'n Totum logo that was completely reworked as part of CBX\'s assignment. Rather than spelling out \"Toot\'n Totum\" as in the past, the new logo has been distilled to a single \"T\" encircled by horizontal lines that suggest high energy, ease and speed. The illuminated stylized \"T\" accompanies the Toot\'n Totum name on both the gas canopy and storefront at the site, the first of several new locations expected to feature the chain\'s private label gasoline. All told, the company currently has four sites in various stages of planning or development, one of which will also incorporate a car wash and lube center.\r\n\r\nInside, customers will again encounter the redesigned logo. Here, as a repeating patterned wall treatment, the logo draws attention to the store\'s expansive self-service fountain beverage area. Cold beer to-go can be found in the enlarged, though sleek, cooler area, located across the store from the fountain beverage bar. In addition to the logo and graphics, CBX\'s new deécor package for Toot\'n Totum employs white painted metal merchandise fixtures that suggest cleanliness and enables the store\'s selection of snacks to pop. Customers can also find a hearty range of \"Hot\'n Fresh\" foods near one of the store\'s two entrances.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/T1.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/T1.jpg\" alt=\"\" title=\"T1\" width=\"317\" height=\"400\" class=\"alignnone size-full wp-image-690\" /></a>\r\n\r\n\"The design centers around the new private label gasoline for passing motorists, but not at the expense of Toot\'n Totum\'s reputation as a quick-and-easy retail venue that delivers classic c-store goods such as fresh household staples, cold beverages, snacks and hot grilled items for locals,\" said Ralph Sloan, Senior Partner, Retail at CBX. To that end, the new location also features another first for Toot\'n Totum stores – a separate entrance created for non-fuel customers stopping for pantry basics.\r\n\r\nIn addition to the new locations under development, a phased rollout of the new design is expected to follow in remodels of Toot\'n Totum\'s portfolio of stores found in the Amarillo market. Presently, Toot\'n Totum\'s retail group, which grew from a number of acquisitions, represents a number of national petroleum brands from Shell to Phillips. The chain\'s existing stores range from 1,500 square feet to more than 3,000 square feet.\r\n\r\nCommenting on the new prototype, Greg Mitchell, Toot\'n Totum president, said: \"We have received great feedback from the public on our new look, beginning with the grand opening celebration when community and business leaders complimented us on the design of the store and overall site, as well as the new logo. The store\'s striking lighting and open feeling send a strong, welcoming invitation to residents of this area\'s many new housing developments, as well as those commuting to, from and through Amarillo via the interstate.\"\r\n\r\nHe added: \"During the design process, we found CBX to be in the vanguard of innovative imaging, capturing exactly the look we envisioned, both on-time and on-budget. Not only were they highly creative in their approach to our new look, they were equally skilled in designing a retrofit to accommodate our existing 61 stores. CBX exhibited an advanced degree of competency combined with an unequalled approach to client service and they will be integral to our future growth.\"\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2011/01/T2.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2011/01/T2.jpg\" alt=\"\" title=\"T2\" width=\"420\" height=\"320\" class=\"alignnone size-full wp-image-691\" /></a>\r\n\r\n<strong>About Toot\'n Totum:</strong>\r\n\r\nThe Toot\'n Totum story began in 1950 when a young entrepreneurial couple, Eldon \"Lefty\" and Novie Mitchell established their first convenience store at 15th and Washington in Amarillo, Texas. Its memorable name comes from the early days when customers would drive up to the store\'s front door, toot their horns, while a store clerk would \"tote\" their orders out to them. Over time, Toot\'n Totum grew to serve the Amarillo area through a number of acquisitions. The company acquired seven Anderson Dairy Stores in 1966, 12 Jiffy Food Stores in 1969, four Circle K stores in 1985, and 15 7-Eleven operations in 1988. Those acquisitions were followed by the purchase of 11 Diamond Shamrocks in 1995 and 10 Phillips 66 stores in 2004. Today, Novie and Eldon\'s son, Greg Mitchell, serves as owner and president of the growing enterprise that includes 62 convenience stores, six lube centers, five car wash locations, and 10 Mr. Payroll stores.', 'CBX Completes Prototype Design For Toot\'n Totum Fuel And C-Stores', '', 'publish', 'open', 'open', '', 'cbx-completes-prototype-design-for-tootn-totum-fuel-and-c-stores', '', '', '2018-09-27 17:56:35', '2018-09-27 17:56:35', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-completes-prototype-design-for-tootn-totum-fuel-and-c-stores', 0, 'thinking', '', 0),
(1607, 1, '2010-11-21 20:21:02', '2010-11-21 20:21:02', 'NEW YORK, NY--(Marketwire - November 22, 2010) - CBX, a strategic branding and retail design consultancy based in New York today announced that the second of the locations it designed for Freson Market Ltd., received a major award from the Canadian Federation of Independent Grocers (CFIG) during its annual Grocery Innovations Canada tradeshow held in Toronto. Freson\'s Manning store in Alberta earned the 2010 Gold Medal Award in the Small Surface Category (stores under 15,000 square feet) in CFIG\'s Independent Grocer of the Year Competition.<p><a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nov2010_1.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nov2010_1.jpg\" alt=\"\" title=\"nov2010_1\" width=\"826\" height=\"242\" class=\"alignright size-full wp-image-694\" /></a>\r\n\"This latest award confirms my belief that we are building Canada\'s best small store format,\" noted Doug Lovsin, Freson Market\'s vice president of operations. Last year, CFIG honored Freson\'s Valley View store with a Silver Medal Award in the same category.\r\n\r\nFreson\'s 12,165-square-foot Manning store underwent an expansion and renovation that was completed in October 2008. The project was based on an old-world inspired prototype design created by CBX that updated the store\'s interior, exterior, graphics and departmental layout. The supermarket chain is now in the process of rolling out its new look to the 15 locations it operates throughout Alberta. Founded in 1955, the Peace River-based, family-owned company is known for good value, customer service and community involvement.\r\n\r\nThough located mainly in rural Alberta towns, Freson stores are increasingly facing competition from larger chains and multi-nationals, explained Joseph Bona, president of CBX\'s retail division. \"But from a strategic standpoint, none of Freson\'s competitors could touch the Lovsin family\'s history in the markets they serve,\" he said. \"That became a significant point of differentiation we sought to highlight in the design. What\'s interesting is that founder Frank Lovsin actually worked in many of the Freson stores, establishing a personal relationship with community members and knowing many of his customers on a first-name basis. Our objective was to capitalize on that heritage by making sure customers could sense the family\'s presence in their local store. This prestigious award, which examined all phases of the Manning store\'s operations, underscores Freson\'s strong connection with its customers.\" Bona added: \"It\'s great to have our client\'s operation recognized. Both our Minneapolis branding team and New York store design team were delighted to hear that the project they collaborated on for the Lovsin family was honored with this award.\"\r\n\r\nThe award for Freson\'s Manning store was presented on October 26 in front of an audience of more than 500 grocery industry professionals. The Canadian Independent Grocer of the Year is CFIG\'s most prestigious award. From coast-to-coast, Canadian independent grocers vie for this title in the Large, Medium, Small Surface and Specialty categories, with awards presented in the Gold, Silver and Bronze levels. Each of the competing stores is visited personally by a respected retail management expert, who evaluates the locations based on retailing excellence and innovation, store team performance, customer service, space usage, freshness and cleanliness. Once regional finalists are determined, the stores with the most points are audited once again and finalists go on to compete at the national level.</p>\r\n\r\n', 'Store Designed by CBX for Freson Market Ltd. Wins 2010 Canadian Independent Grocer of the Year Award', '', 'publish', 'open', 'open', '', 'store-designed-by-cbx-for-freson-market-ltd-wins-2010-canadian-independent-grocer-of-the-year-award', '', '', '2018-09-27 17:58:48', '2018-09-27 17:58:48', '', 0, 'http://cbx.cappendev.com/thinking/16/store-designed-by-cbx-for-freson-market-ltd-wins-2010-canadian-independent-grocer-of-the-year-award', 0, 'thinking', '', 0),
(1608, 1, '2010-11-29 14:08:53', '2010-11-29 14:08:53', '<p>New York, NY, November 29, 2010 - CBX, the strategic branding firm, received 8 of the 23 awards across eight packaging categories in PL Buyer’s 8th annual Private Label Packaging Awards competition. Several hundred entries were reviewed by a panel of judges and awards were granted in the following categories: box, glass bottle, plastic bottle, pouch, bag, wraps, cans, and miscellaneous. Judges were also asked to select their personal favorites.\r\nThe awarded projects include:\r\n\r\n<strong>Duane Reade DeLish Salsa</strong> (Honorable Mention/glass bottle/food)\r\n<strong>Duane Reade - Skyline Trash Bags</strong> (Winner/box/non-food)\r\n<strong>Duane Reade - Apt 5 Cleaning Products</strong> (Winner/plastic bottle/non-food)\r\n<strong>Duane Reade - Skyline Bath Tissue</strong> (Winner/wraps/non-food)\r\n<strong>Duane Reade - DeLish Nuts</strong> (Winner/can/food)\r\n<strong>Duane Reade - DeLish Dark Chocolate Covered Cashews</strong> (Judges Choice/pouch/food)\r\n<strong>Sears Holdings/Kmart Corp - Champion Breed dog treats</strong> (Honorable Mention/pouch/food)\r\n<strong>Mapco Mart - MY Tall Boys beverages</strong> (Honorable Mention/can/food)</p>\r\n', 'PL Buyer Recognizes CBX in 8th Annual Private Label Packaging Awards', '', 'publish', 'open', 'open', '', 'pl-buyer-recognizes-cbx-in-8th-annual-private-label-packaging-awards-2', '', '', '2018-09-27 17:58:46', '2018-09-27 17:58:46', '', 0, 'http://cbx.cappendev.com/thinking/16/pl-buyer-recognizes-cbx-in-8th-annual-private-label-packaging-awards-2', 0, 'thinking', '', 0),
(1609, 1, '2010-11-15 14:23:28', '2010-11-15 14:23:28', '<p>New York, NY-- November 11, 2010 - CBX, the strategic branding firm, received the highest recognition at the 40th Annual Creativity International Awards. One of the longest running independent international advertising and graphic design competitions, the Creativity Annual Awards honors superior advertising and graphic design from most every industry.\r\nCBX was awarded a prestigious Platinum Award, in the Health & Beauty Packaging category, for its work on Kimberly-Clark\'s U by Kotex. CBX helped redefine the feminine product category by designing a new brand by Kotex featuring tampons, liners and pads targeting 14 - 22- year olds. Black packaging accented with bright colors signals a revolution in feminine care and presents an image that is sleek, upscale and bold.\r\n\r\nThis year\'s competition included over one thousand entries from 31 countries, 27 U.S. States and 4 Canadian Provinces. Winners receive a Certificate of Merit and their designs are reproduced in the 400-page hardcover Creativity Awards Annual, published after the close of each year\'s competition and sold in bookstores around the world.</P>', 'CBX earns Platinum Award in Creativity International Awards', '', 'publish', 'open', 'open', '', 'creativity-international-awards-recognizes-cbx-in-40th-annual-competition-with-platinum-award', '', '', '2018-09-27 17:56:35', '2018-09-27 17:56:35', '', 0, 'http://cbx.cappendev.com/thinking/16/creativity-international-awards-recognizes-cbx-in-40th-annual-competition-with-platinum-award', 0, 'thinking', '', 0),
(1610, 1, '2010-10-25 14:29:54', '2010-10-25 14:29:54', '<p>New York, NY - October 18, 2010 - CBX, the strategic branding firm, received recognition at the annual Design of the Times competition, hosted by Shopper Marketing Expo. The Design of the Times Awards competition recognized the best in-store merchandising campaigns, displays, packaging and promotions that show creativity in the marketplace.\r\nCBX was awarded a prestigious Gold Award for its work with Duane Reade Skyline. The Duane Reade Skyline Series is one of several brands that CBX redesigned for the New York chain of drug stores\' private label portfolio. Leveraging a New York-centric approach, CBX developed artwork using UPC\'s in the shape of famous New York landmarks such as The Statue of Liberty, the Brooklyn Bridge and The Empire State Building on a white background.\r\n\r\nEntries were judged by CPG manufacturers and retail executives, based on their ability to command attention, connect with the shopper, convey information and close the sales. The awards reception was held on October 6th, in Chicago, hosted by the cast of Second City and retail star David Plante.</p>', 'CBX Receives Gold Award in the Design of the Times Competition', '', 'publish', 'open', 'open', '', 'cbx-receives-gold-award-in-the-design-of-the-times-competition', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-receives-gold-award-in-the-design-of-the-times-competition', 0, 'thinking', '', 0),
(1611, 1, '2010-10-18 14:36:37', '2010-10-18 14:36:37', '<p>New York, NY -- October 18, 2010 -- CBX, the strategic branding firm, received recognition at the annual Design of the Times competition, hosted by Shopper Marketing Expo. The Design of the Times Awards competition recognized the best in-store merchandising campaigns, displays, packaging and promotions that show creativity in the marketplace.\r\nCBX was awarded a prestigious Gold Award for its work with Duane Reade Skyline. The Duane Reade Skyline Series is one of several brands that CBX redesigned for the New York chain of drug stores\' private label portfolio. Leveraging a New York-centric approach, CBX developed artwork using UPC\'s in the shape of famous New York landmarks such as The Statue of Liberty, the Brooklyn Bridge and The Empire State Building on a white background.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/0011.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/0011.jpg\" alt=\"\" title=\"001\" width=\"825\" height=\"422\" class=\"alignnone size-full wp-image-707\" /></a>\r\n\r\nSilver Awards were presented for U by Kotex (Kimberly-Clark). CBX helped redefine the feminine product category by designing a new product line featuring tampons, liners and pads targeting 14 - 22-year olds. Black packaging accented with bright colors signals a revolution in feminine care and presents an image that is sleek, upscale and bold.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nov2010_12.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nov2010_12.jpg\" alt=\"\" title=\"nov2010_1\" width=\"875\" height=\"242\" class=\"alignnone size-full wp-image-705\" /></a>\r\n\r\nEntries were judged by CPG manufacturers and retail executives, based on their ability to command attention, connect with the shopper, convey information and close the sales. The awards reception was held on October 6th, in Chicago, hosted by the cast of Second City and retail star David Plante.</p>\r\n', 'CBX Receives Two Awards in the Design of the Times Competition', '', 'publish', 'open', 'open', '', 'cbx-receives-two-awards-in-the-design-of-the-times-competition', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-receives-two-awards-in-the-design-of-the-times-competition', 0, 'thinking', '', 0),
(1612, 1, '2010-10-01 14:36:56', '2010-10-01 14:36:56', '<p>New York, NY – October 1, 2010 – CBX, the strategic branding firm, has received two prestigious Pentawards at the fifth annual competition. The Pentawards is the first on-line global awards competition devoted entirely to packaging design.\r\nThe awarded projects include:\r\n\r\n<strong>U by Kotex -</strong> Platinum Award, Best in Category (Body-Healthcare) – CBX helped redefine the feminine product category by designing a new product line featuring tampons, liners and pads targeting 14 – 22-year olds. Black packaging accented with bright colors signals a revolution in feminine care and presents an image that is sleek, upscale and bold.\r\n\r\n<strong>Duane Reade DeLish -</strong> Silver Award (Food-Distributor’s Own Brands) – The Duane Reade DeLish Series is one of several brands that CBX redesigned for the New York chain of drug stores’ private label portfolio. CBX designed packaging for a new line of premium foods with black and white packaging and featuring fun and edgy New York-themed photography and proprietary artwork of New York City landmarks.\r\n\r\nThis year’s competition brought in over 800 entries from 39 different countries. An international jury of 12 specialists in packaging design evaluated entries. The Pentawards prize ceremony was held in Shanghai on the 30th of September, at the Belgain-Eu Pavillion at Shanghai Expo 2010.\r\n\r\nThe designs awarded will be presented January 2011 in Paris at the DesignPack Gallery, the creative space devoted to packaging design, opened under the initiative of the Fabrice Peltier. For more information on the Pentawards, visit http://www.pentawards.org\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Pentawards-Press-Release-100810.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Pentawards-Press-Release-100810.jpg\" alt=\"\" title=\"untitled\" width=\"825\" height=\"470\" class=\"alignnone size-full wp-image-710\" /></a></p>', 'Pentawards Recognizes CBX in Fifth Annual International Competition', '', 'publish', 'open', 'open', '', 'pentawards-recognizes-cbx-in-fifth-annual-international-competition-2', '', '', '2018-09-27 17:58:46', '2018-09-27 17:58:46', '', 0, 'http://cbx.cappendev.com/thinking/16/pentawards-recognizes-cbx-in-fifth-annual-international-competition-2', 0, 'thinking', '', 0),
(1613, 1, '2010-09-20 14:46:47', '2010-09-20 14:46:47', '<p>New York, NY, September 20, 2010 -- CBX, the strategic branding firm, received awards for three recent projects at the 2010 American Graphic Design Awards. The American Graphic Design Awards honor outstanding new work of all types across all media\r\nThe awarded projects include:\r\n\r\n<strong>Duane Reade DeLish</strong> (Duane Reade) - CBX designed packaging for a new line of premium foods with black and white packaging and featuring fun and edgy New York-themed photography and proprietary artwork of New York City landmarks.\r\n\r\n<strong>Duane Reade</strong> - Skyline (Duane Reade) - The Duane Reade Skyline Series is one of several brands that CBX redesigned for the New York chain of drug stores’ private label portfolio. Leveraging a New York-centric approach, CBX developed artwork using UPC\'s in the shape of famous New York landmarks such as The Statue of Liberty, the Brooklyn Bridge and The Empire State Building on a white background.\r\n\r\n<strong>U by Kotex</strong> (Kimberly-Clark) - CBX helped redefine the feminine product category by designing a new product line featuring tampons, liners and pads targeting 14 - 22-year olds. Black packaging accented with bright colors signals a revolution in feminine care and presents an image that is sleek, upscale and bold.</p>', 'Graphic Design USA Recognizes CBX with 2010 American Graphic Design Awards', '', 'publish', 'open', 'open', '', 'graphic-design-usa-recognizes-cbx-with-2010-american-graphic-design-awards', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/graphic-design-usa-recognizes-cbx-with-2010-american-graphic-design-awards', 0, 'thinking', '', 0),
(1614, 1, '2010-06-29 14:53:49', '2010-06-29 14:53:49', '<p>New York, NY, June 29, 2010 -- CBX, the strategic branding firm, received an Award of Excellence from Communication Arts for the package design of Duane Reade’s Skyline Series. The project will be featured in the magazine\'s Design Annual September/October 2010 issue, featuring the Best Design of 2010.\r\nThe Duane Reade Skyline Series is one of several brands that CBX redesigned for the New York chain of drug stores\' private label portfolio. Leveraging a New York-centric approach, CBX developed artwork using UPC’s in the shape of famous New York landmarks such as The Statue of Liberty, the Brooklyn Bridge and The Empire State Building on a white background.\r\n\r\nCommunication Arts Award of Excellence is one of the most-coveted awards in the industry. The awards recognize designers creating posters, brochures, packaging, trademarks, corporate identity, integrated branding, annual reports, catalogs, public service, self-promotion, letterheads and signage and is juried by nine top designers. Past judges have included such luminaries as Saul Bass, Michael Beirut, Lee Clow, Hillman Curtis, Louise Fili, Milton Glaser, Jeff Goodby, Hal Riney, Sam Scali, Paula Scher, Michael Vanderbyl, Lynda Weinman, Fred Woodward and Jeffrey Zeldman.</p>', 'Communication Arts Recognizes CBX with 2010 Award of Excellence', '', 'publish', 'open', 'open', '', 'communication-arts-recognizes-cbx-with-2010-award-of-excellence', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 0, 'http://cbx.cappendev.com/thinking/16/communication-arts-recognizes-cbx-with-2010-award-of-excellence', 0, 'thinking', '', 0),
(1615, 1, '2010-06-25 14:54:16', '2010-06-25 14:54:16', '<p>New York -- June 28, 2010 -- Consumers are embracing the smoothie trend in a big way with thousands of retail locations opening across the country. Recognizing that many produce shoppers would like to consume smoothies more often, but find them too difficult to make at home, Del Monte© brand has introduced a line of Ready-to-Blend Fruit Smoothie Kits. The all-in-one kits contain fruit chunks and puree. Consumers just add ice, blend and enjoy.\r\nStrategic branding agency, CBX, created the brand identity and design for this first product of its kind to be positioned for retail in the refrigerated produce section. Since it\'s sold alongside ready-to-drink brands, the design had to visually capture the delicious advantages of the make-it-yourself product as well as the added value: one Ready-to-Blend Fruit Smoothie makes two servings when ice is added.\r\n\r\n\"Research revealed that consumers expressed an interest in drinking more smoothies, but felt they were too expensive and complicated to make,\" notes Rick Barrack, Chief Creative Officer, CBX. \"So we defined the brand\'s personality: simple, vibrant and friendly, and developed a design that communicates the value and easy preparation of this refreshing, good-for-you treat.\'\"\r\n\r\nBoth a blender graphic and the prominent Ready-to-Blend Fruit Smoothie logo clearly communicate the need for preparation. Positioned under the Del Monte brand name, the logo\'s clean, modern typeface and vivid color palette adds shelf impact. The phrase \"just add ice\" on the overcap further emphasizes that this is a starter kit. Luscious fruit slices and iced cubes tumbling playfully into the blender suggest easy preparation, great taste and good-for-you positioning. A vibrant blue background evokes the ultimate in refreshment. A consistent, color-coded banding device across the bottom of the cups and multi-packs helps with flavor identification.\r\n\r\n\"The result is a great solution for this unique product: instantly communicating refreshing, premium and fun, while providing us with great shelf presence and visual appeal in a high traffic area of the store where consumers look for healthy new items,\" says Bonnie McFarland, Del Monte Foods.\r\n\r\nReady-to-Blend Fruit Smoothie Kits began appearing on shelves in February 2010 and feature four flavors: Strawberry Peach, Strawberry Peach Lite, Mango Pineapple and Pomegranate Peach Pear as well as three club store multi-packs.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/delMonte.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/delMonte.jpg\" alt=\"\" title=\"delMonte\" width=\"825\" height=\"321\" class=\"alignnone size-full wp-image-714\" /></a>', 'Del Monte© Launches Ready-to-Blend Fruit Smoothie Kits Brand Design from CBX', '', 'publish', 'open', 'open', '', 'del-monte-launches-ready-to-blend-fruit-smoothie-kits-brand-design-from-cbx-plays-up-freshness-convenience-and-fun', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/del-monte-launches-ready-to-blend-fruit-smoothie-kits-brand-design-from-cbx-plays-up-freshness-convenience-and-fun', 0, 'thinking', '', 0),
(1616, 1, '2010-05-18 14:56:13', '2010-05-18 14:56:13', '<p>NEW YORK (5/18/2010)–CBX, the strategic branding and retail design consultancy, will be a sponsor at the Intercontinental Group of Department Stores’ Global Department Store Summit (GDSS) taking place in New York City on June 10-11.\r\nOrganized by the Intercontinental Group of Department Stores in cooperation with Saks Fifth Avenue, GDSS is the department store industry\'s biggest event and serves as the industry platform for CEOs of leading department stores, suppliers and vendors, as well as major stakeholders from finance and retail real estate.\r\n\r\nThis year\'s GDSS will feature presentations and panel discussions by retail industry leaders from around the world on the topic, \"Winning in the New Retail Environment.\" Scheduled speakers include CEOs and Executive Chairmen from such retailers and key vendors as Macy\'s, Saks Incorporated, J.C. Penney, Polo Ralph Lauren, Coach, Estee Lauder, and Harrah’s Entertainment in the U.S.; Hudson\'s Bay Company in Canada; Marks & Spencer in the United Kingdom; La Rinascente in Italy; V&D in The Netherlands; Boyner Department Stores in Turkey; and Rustan\'s Supercenters in The Philippines.\r\n\r\n\"IGDS is committed to engaging leaders of different retailers around the world to share information with one another and take these lessons back to their own businesses,\" notes Joseph Bona, the veteran retail designer who serves as president of CBX\'s Retail Division. \"CBX believes in this commitment to excellence and our sponsorship of this year\'s Global Department Store Summit is a perfect match for our two philosophies.\" CBX will be joined by MasterCard Advisors, Aldar, Checkpoint, Desigual, Esteee Lauder Companies, Kurt Salmon Associates, and Pasaya as sponsors of the event.</p>\r\n', 'CBX to Sponsor IGDS Global Department Store Summit', '', 'publish', 'open', 'open', '', 'cbx-to-sponsor-igds-global-department-store-summit', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-to-sponsor-igds-global-department-store-summit', 0, 'thinking', '', 0);
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(1617, 1, '2010-05-04 14:57:50', '2010-05-04 14:57:50', '<p>New York, NY -- May 4, 2010 -- Diverging completely from traditional pastel hues and floral patterns, U by Kotex – a new product line from Kimberly-Clark featuring tampons, liners and pads targeting 14- to 22-year-olds - hits the shelves this month. According to the firm that designed the brand\'s packaging graphics, the line\'s black packaging accented with bright colors signal a revolution in feminine care and presents an image that is sleek, upscale and bold.\r\n\"Kimberly-Clark aims to completely redefine the feminine hygiene category. The challenge in doing so was pinpointing the exact visual territory for the brand. We strategically mapped the different personalities of women in this age group in order to drill down to the visual essence that would be most meaningful for the U by Kotex brand,\" says Gregg Lipman, managing partner of New York-based branding agency CBX. \"The idea is to help girls and women feel empowered by providing them with opportunities to express themselves.\"\r\n\r\nThe design for the packaging was based on extensive research. Teens and young women expressed a need to tone down the embarrassment factor (e.g., tampons accidentally falling out of a purse or backpack), therefore the packaging is discrete while still making a statement. \"We drastically altered the visual landscape of the feminine health aisle by creating a graphic vocabulary for U by Kotex that leverages color palettes and abstract patterns from the fashion world,\" explains Rick Barrack, Chief Creative Officer, CBX. \"The black package is attention-grabbing on the shelf, yet discreet when sitting in the shopping cart, purse or home.\"\r\n\r\nUnder CBX\'s design, the letter \"U\" stands out on the box as an icon for the brand. \"Contemporary, straightforward, clean fonts are used to call out brand, product type and form,\" Barrack continues. \"The product names have more personality and reflect the benefits of the products.\" For example, \"U by Kotex Click*\"\r\n\r\nTampons make a click sound when fully extended and are ready for use and \"U by Kotex Barely There*\" Liner is a very light liner fit for any kind of undergarment. Additionally, many of the product names convey the feel of a girl\'s handwriting.\r\n\r\nThe packaging is all about surprise and delight both externally and internally. Every aspect of the package is an experience from the outer carton to the inner wrappers. The windows on the package help simplify the shopping experience by allowing the consumer to see the products and easily gauge product thickness and size.\r\n\r\nAs part of the introduction, the brand\'s new compact tampon, \"U by Kotex Click*\" Tampon is also merchandised with reusable tin containers that come in 56 different patterns for taking products on-the-go. The reusable tins are almost completely unbranded (except for a small logo on the back of the tin), to allow for complete privacy.\r\n\r\n\"No other U.S. brand in this category offers tins,\" says Barrack. \"They\'re really an effective way of expanding the brand\'s reach, as they can be merchandised in the feminine hygiene section, cosmetic aisles, checkout counters, and other sections of the store.\"\r\n\r\nThe brand is also utilizing the back of the package in a unique way. CBX worked closely with the U by Kotex brand team to develop 60 to 70 different myths/facts that will appear in rotation on the back panel. These include valuable heath facts, as well as playful, fun facts to make girls feel better about themselves, while educating them about feminine health. The back panel is also designed to help drive traffic to the website, www.ubykotex.com, where young women have opportunities to learn, engage and share. U by Kotex is available in stores now.\r\n\r\n<strong>About Kimberly-Clark:</strong>\r\nKimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world\'s population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the company\'s 138-year history of innovation, visit www.kimberly-clark.com.', 'Package Design For U by Kotex Helps Redefine Feminine Product Category', '', 'publish', 'open', 'open', '', 'package-design-for-u-by-kotex-helps-redefine-feminine-product-category', '', '', '2018-09-27 17:58:45', '2018-09-27 17:58:45', '', 0, 'http://cbx.cappendev.com/thinking/16/package-design-for-u-by-kotex-helps-redefine-feminine-product-category', 0, 'thinking', '', 0),
(1618, 1, '2010-04-26 15:04:32', '2010-04-26 15:04:32', '<p><strong>CBX leverages New York-centric approach to redesign its private label portfolio</strong>\r\nNew York, NY (04/26/10) - The New York marketplace breeds it\'s own type of shoppers. And retailer Duane Reade knows exactly who they are, what they need, and how they like to shop. With more than 250 locations in New York and its surrounding boroughs, and a dominant market share, Duane Reade sought to further develop its position and product offering specifically for this shopper and wrapped in a New York iconic style.\r\n\r\nCBX, a strategic branding company, was charged with developing the private label expression of Duane Reade\'s new brand strategy. According to Todd Maute, CBX Managing Partner: \"Our mission was to broaden Duane Reade\'s private brand product appeal, enhancing its position as the preferred store for New Yorkers and further bringing to life the brand\'s new positioning \'New York Living Made Easy.\'\"\r\n\r\n \"We brought in a New York agency that is expert with private brand image and packaging design, and understands the quintessential New York shopper. CBX helped us communicate and connect with New Yorkers through a unique product voice,\" said Joe Magnacca, Chief Merchandising Officer, Duane Reade, Inc.\r\n\r\nTo build upon Duane Reade\'s new image, CBX collaborated with the retailer on multiple fronts to help strengthen their relationship with customers. First, CBX provided input into Duane Reade\'s private brand architecture, and designed its private label brand imagery and packaging systems. Then, they helped revamp the loyalty card brand image and collateral material. To further establish direct communication with Duane Reade\'s customer, CBX designed an edgy New York publication called The Duane Reader to help market and support all of their branding and product development efforts.\r\n\r\nThe private label brand portfolio was completely revamped along with the product mix to draw consumers into the store as well as to enhance their \'uniquely New York\' value messages. Multiple brands across 2,000 SKUs were developed. Here are the brands:\r\n\r\nDR Delish, a new line of premium foods that stand out on shelf with black-and-white packaging and feature fun and edgy New York-themed photography and proprietary artwork of New York City landmarks. Items in the line include Spectacular Chocolate Chip Cookies with a theatrical spotlight shining on appetizing product shots. Deluxe whole cashew cans whimsically position the cashews on bar stools and park benches, and Fire Fighter\'s Joe coffee packages include a backdrop of New York skyscrapers.\r\n\r\nApt. 5 was repositioned as a household products brand with an apartment-living slant. Products in bright, colorful packages pop from the shelf, and include toilet paper with an image of an empty roll on a tiled bathroom wall in a typical New York City apartment. A green version, designed to take their rightful place alongside other credible \"green\" brands, includes cleaning products featuring bright green labels with interior photography of bathrooms, kitchens and living rooms from pre-war New York apartments.\r\n\r\nDR is a line of HBA products that were formerly found under the Duane Reade label. Bright bands of color delineate the line of products on white, apothecary-style packaging compositions. \r\n\r\nIn addition, a value line of products was developed to provide the Duane Reade customer with extreme value in key categories. Products include high-value items such as bottled water, paper towels and nuts with iconic, UPC-style illustrations of New York landmarks (i.e., the Statue of Liberty, Brooklyn Bridge).\r\n\r\nProducts from these lines began rolling out in October 2009.\r\n\r\nThe first issue of The Duane Reader, a twice-yearly store-branded publication, debuted in November 2009 and was distributed in The New York Times and the Daily News, and handed out throughout the city. Crammed with products, historical information and informative tips connected with city living, it boasts a distinctive, edgy New York tone and reflects the brand\'s complete transformation. \r\n\r\nThe new loyalty card was named Duane Reade Flex Rewards, to signal change from its old program to a more flexible and easy system. The card\'s design leverages the popular and iconic Duane Reade \"urban luggage\" shopping bag and boxes spelling out the word \"rewards\" floating into the shopping bag to add an element of freedom and reward. An 80-page Duane Reade Beauty Book was also developed as a tool to educate consumers about Duane Reade as a destination for prestige and everyday beauty needs.\r\n\r\n\"Duane Reade\'s remarkable transformation has been guided by several clear and actionable points of strategy,\" says Joe Jackman, Acting Chief Marketing Officer, Duane Reade, Inc. \"Easy, rewarding, and uniquely New York. These same words could as accurately describe our partnership with CBX.\"</p>\r\n', 'Duane Reade Gets in a New York State of Mind for Private Label Expansion', '', 'publish', 'open', 'open', '', 'duane-reade-gets-in-a-new-york-state-of-mind-for-private-label-expansion', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-gets-in-a-new-york-state-of-mind-for-private-label-expansion', 0, 'thinking', '', 0),
(1619, 1, '2010-04-23 15:07:40', '2010-04-23 15:07:40', '<p>New York, NY (4/23/10) -- CBX, the strategic branding and retail design consultancy based in New York, today announced that Vice President Dimitri Vermès has been named to VMSD magazine\'s editorial advisory board, an elite group of retail design industry leaders.\r\nVermès recently joined CBX as vice president of its Retail Division. Prior to that, he served as vice president with RYA Design Consultancy, where he led new business development efforts, marketing and communications for both the New York and Dallas offices. Before joining RYA, Vermès spent nearly nine years at GRID 2 Int\'l, beginning as vice president of marketing and later promoted to partner. At GRID 2, he was responsible for new business and strategic branding efforts on an international level, including the Americas, Europe, the Middle East and Asia Pacific. Over the course of his career, Vermès has worked with such clients as JP Morgan Chase, Commerce Bank, Cartier, Diageo, Pernod Ricard, L\'Oréal, Hess, Giant Food, UPS, Procter & Gamble, Borders Books, Arby\'s and Duane Reade.\r\n\r\nBased on his extensive retail design experience, Vermès was tapped to actively assist VMSD in its efforts to serve the industry. By participating in surveys and informal conversations with the magazine\'s editors, VMSD\'s advisory board helps chart the magazine\'s overall direction and content by identifying developing trends in the areas of architecture, design, planning, fixturing, lighting, and materials. The magazine also reports on the latest in visual merchandising, customer service and amenities as well as graphics, packaging and branding.\r\n\r\nOver the next year, Vermès will also participate in published interviews for print and online, and participate in the magazine\'s annual International Retail Design Conference and several other editorial board meetings. \"I\'m pleased to help VMSD shape its editorial content to reflect the changing and challenging retail industry,\" said Vermès, who has been quoted in such publications as The New York Times, Kiplinger\'s, Furniture Today, Rapaport Diamond Report, as well as VMSD.\r\n\r\nKristin D. Godsey, VMSD\'s associate publisher and executive editor, added: \"Over the years, this group has become an invaluable part of VMSD\'s strategic planning. The board members themselves benefit from increased visibility as influential retail leaders, while forging solid, lasting relationships with their peers.</p>', 'CBX\'S Dimitri Vermes Named to VMSD\'S Editorial Advisory Board', '', 'publish', 'open', 'open', '', 'cbxs-dimitri-vermes-named-to-vmsds-editorial-advisory-board', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbxs-dimitri-vermes-named-to-vmsds-editorial-advisory-board', 0, 'thinking', '', 0),
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(1621, 1, '2010-01-26 15:09:06', '2010-01-26 15:09:06', '<p>New York, NY, January 26, 2010 -- CBX, the strategic branding firm, received awards for five recent projects at the 2009 Graphic Design USA’s American Package Design Awards that recognize excellence in packaging, POP, and the entire in-store experience.\r\nThe awarded projects include:\r\n\r\n<strong>Splenda Misters</strong> (McNeil Nutritionals) – Leveraging the fashion-forward nature of the product, CBX created a designer series of collectible mist canisters for this new, versatile, innovative spray targeted to young women.\r\n\r\n<strong>Duane Reade Apt. 5</strong> (Duane Reade) – CBX repositioned the private label household products brand with a decidedly New York City apartment living slant and created distinctive packaging with bright colors that pop from the shelf, including toilet paper with an image of an empty roll on a tiled bathroom wall in a typical New York City apartment. A green version, designed to compete with Method and other \"green brands,\" includes cleaning products featuring bright green labels and interior photography of bathrooms, kitchens and living rooms from pre-war New York apartments.\r\n\r\n<strong>Duane Reade DeLish</strong> (Duane Reade) - CBX designed packaging for a new line of premium foods with black and white packaging featuring fun, edgy New York-themed photography and proprietary artwork of New York City landmarks.\r\n\r\n<strong>Duane Reade – DR Brand</strong> (Duane Reade) - CBX developed packaging for a line of HBA products formerly found under the Duane Reade label. Bright bands of color delineate the line of products on black and white backgrounds.\r\n\r\n<strong>Joy of Cooking</strong> (Michelina) - CBX helped extend the Joy of Cooking brand to an entire new line of premium meal solutions including entrees, side dishes, vegetables and breads. An elegant white package prominently features the red bulls-eye Joy of Cooking logo while appetizing photography highlights the quality of the food.\r\n\r\nAll entries receive an embossed Certificate of Excellence and become eligible for reproduction in the GDUSA American Package Design Awards Annual that appears March 2010.</p>', 'Graphic Design USA Recognizes CBX  with 2010 American Package Design Awards', '', 'publish', 'open', 'open', '', 'graphic-design-usa-recognizes-cbx-with-2010-american-package-design-awards', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/graphic-design-usa-recognizes-cbx-with-2010-american-package-design-awards', 0, 'thinking', '', 0),
(1622, 1, '2010-01-11 15:11:58', '2010-01-11 15:11:58', '<p><strong>Veteran store design consultant Joseph Bona of CBX highlights 21st-century challengesas part of National Retail Federation panel</strong>\r\n\r\nNEW YORK (1/11/2010)—Store design has long been driven by the need to make the customer experience as compelling as possible. But in a society where shoppers can download Kindle bestsellers in a flash or shop on-the-go with iPhones and netbooks, today\'s retailers must rethink how they use design to drive traffic—and more importantly, boost sales—in brick-and-mortar stores, said Joseph Bona, President of the Retail Division at CBX, the strategic branding and retail design consultancy.\r\n\r\n\"Shoppers are redefining how the game is played,\" Bona said yesterday during \'The Power of Retail Design,\' a panel discussion at the National Retail Federation\'s 99th Annual Convention & Expo, in New York City. \"Yes, they still go to brick-and-mortar stores. But they are taking full advantage of high-tech tools that are powering up and evolving at a blistering pace. This puts the onus on designers to create extraordinarily compelling in-store experiences—experiences that are fully integrated with retailers\' brand identities, operational capabilities and the fast-changing behaviors and preferences of their core customers.\"\r\n\r\nSpeaking to an audience that included top retail executives, store designers and architects, Bona cited bold moves in store design that have enabled specialty retail and other chains to set themselves apart from their competitors. \"One example is Hollister,\" he noted. \"The teen apparel retailer changed the way people think about its stores by bucking the status quo at the mall. Instead of having floor-to-ceiling glass storefronts, Hollister actually \'boarded up,\' so to speak, and created cave-like entrances to its stores. This gave shoppers the sense that, simply by walking in, they were about to embark upon a distinct experience. The oversized photos of sexy models, meanwhile, provided a tantalizing suggestion that what could be found inside would be compelling.\" Skillfully executed, such game-changing approaches can work in any retail category, said Bona, who has worked with brands and stores on six continents in his 30-year career in store design. \"Our firm, for example, transformed Petro-Canada\'s Neighbours concept into something that looks and feels more like Panera Bread Co. than your typical convenience store,\" he said. \"The result actually changed shopper behavior and turned Neighbours into much more of a destination for planned purchases vs. impulse-driven purchases. Through design, Neighbours\' stores now have a warm-and-inviting atmosphere—a blend of both convenience and experience that calls to mind something between a corner store and a café.\"\r\n\r\nClear communication, too, is a critical component of effective in-store design, commented Bona. \"The in-store experience, of course, is also a key communication channel,\" he said. \"All of us in branding and design should keep in mind that shoppers today demand authentic and transparent messaging as never before. It\'s a bit of a backlash in the wake of the housing collapse, Wall Street bailouts and trends like green-washing.\"\r\n\r\nBona cited Patagonia as a brand that understands the importance of transparency. Shoppers who visit Patagonia.com can click on the image of any garment and read about its ecological upside, he noted, but they can also learn exactly what is not green about the product. \"For example, one pop-up info box on their Web site tells all about how the garment\'s down came from humanely raised geese and how its light shell is of recycled polyester,\" Bona explained. \"Under the heading \'The Bad,\' however, the site then explains that the zipper is treated with a synthetic chemical and is not recyclable. Patagonia is basically saying, \'We know this isn\'t perfect, but we\'re working on it.\'\"\r\n\r\nBona and his team seized an opportunity for such authentic communication when Freson Bros., a family-owned grocery chain with more than 50 years of history in northwestern Canada, asked CBX’s Retail Division to revamp its stores. The regional chain had been concerned about competition from Wal-Mart and other multinationals. \"If you go in Freson Bros.\' conference room, they have black-and-white photos literally lining the walls—a chronological history of the different generations in the business,\" Bona said. \"To this day, their customers know all the owners and managers of these stores on a first-name basis, and they know their customers just as well. That\'s something the competition cannot offer.\"\r\n\r\nBona\'s redesign for Freson Bros. highlighted this mom-and-pop feel. The CBX team literally took pages from the family\'s photo albums and integrated these sepia-toned images into the store redesign, hanging poster-sized portraits of company founders on the walls and integrating candid shots from early in the company\'s history into the signage. \"In the old original photographs, the managers wore bowties every day,\" Bona noted. \"Our new Freson Bros. logo has a little bowtie, too. It\'s a subtle thing, but all these cues, taken together, reinforce the brand and bring you back to a time when communities were more intact.\"\r\n\r\nAs important as it is to communicate effectively, craft compelling experiences and develop innovative retail concepts, Bona told the audience, such efforts must stay grounded in operational and budgetary realities. \"An integrated approach is what is required,\" Bona said. \"When you\'re looking to do a game-change—something totally new that actually changes consumer behavior—you have to make sure you have the internal capability to deliver.\" \r\n\r\nLikewise, store design should be about the customer experience rather than an abstract reflection of ethereal ideas about brand. \"Pressure is being created on all fronts—from traditional online shopping to retail-focused iPhone apps to the Amazon.com Kindle, and who knows what else in the future, \" Bona said. \"Today, store design is all about the end-user: \'How do we communicate from the exterior? How do people interact with and within the space? How do we communicate the point of difference we offer?’ Self-referential branding with an interior focus is a thing of the past.\"\r\n\r\nAs a full-service consultancy, CBX offers architecture, interior design, merchandise and store planning, identity and branding, graphics and environmental graphic design, media design, product design, master planning, construction detailing, and consumer research. Well known for its work within the grocery, drugstore and convenience store-petroleum industries both domestically and internationally, CBX\'s Retail Division has a prolific portfolio spanning multinational and regional chains. With several key staff additions, it recently expanded its capabilities to service the specialty retail and department store sectors, with its team now working with a major American fashion chain.\r\n\r\nNew York-based CBX\'s Retail Division is exhibiting this week at the NRF convention\'s DESiGN STUDiO for Store Design and Visual Merchandising, a resource area for suppliers.</p>', 'Savvy Store Design in an Age of Instant Books And Endless \'Apps\'', '', 'publish', 'open', 'open', '', 'savvy-store-design-in-an-age-of-instant-books-and-endless-apps', '', '', '2018-09-27 17:58:47', '2018-09-27 17:58:47', '', 0, 'http://cbx.cappendev.com/thinking/16/savvy-store-design-in-an-age-of-instant-books-and-endless-apps', 0, 'thinking', '', 0),
(1623, 1, '2010-01-06 15:14:23', '2010-01-06 15:14:23', '<p><strong>New team of veteran store designers and project managers now working on projects for prominent national fashion retailer</strong>\r\nNEW YORK (1/6/2010) - CBX, the strategic branding and retail design consultancy based here, has announced that its Retail Division has expanded into specialty retail and department store design, recruiting a team of experienced retail designers, project managers and business development executives to create solution-driven concepts for apparel and lifestyle merchants and brands. The new group is already off and running, with projects for a major national fashion retailer.\r\n\r\nAs a full-service consultancy, CBX offers architecture, interior design, merchandise and store planning, identity and branding, graphics and environmental graphic design, media design, product design, master planning, construction detailing, and consumer research. To introduce its expanded capabilities and team to the largest annual gathering of retailers, CBX will be exhibiting at the National Retail Federation\'s Annual Conference and Expo, which begins next week in New York City.\r\n\r\n\"Our expansion into specialty retail leverages the many strategic and design capabilities within the firm in order to serve retailers in the fashion apparel and lifestyle sectors,\" said Joseph Bona, President of CBX\'s Retail Division. Well known for its work within the grocery, drugstore and convenience store-petroleum industries both domestically and internationally, CBX\'s Retail Division has a prolific portfolio spanning multi-national and regional chains.\r\n\r\n\"This move enhances our overall offer for retailers and brands in all formats regardless of product or service category. With the addition of key personnel, we\'re able to design solutions for any client,\" added Gregg Lipman, CBX\'s Managing Partner. \"We can say that with confidence, because we have found top-notch retail design and project management talent with a wealth of in-depth specialty and department store experience.\"\r\n\r\nThe new team includes retail design veteran Peter Burgoyne, who will help drive the creative leadership of the specialty program. In his role as Creative Director, he will be responsible for programming, concept creation, design and design development. Burgoyne has more than 12 years experience in a wide range of retail projects involving disciplines from architectural design and interior design to architecturally based new media projects. Prior to CBX, Burgoyne held positions with Callison Architecture, RYA Design Consultancy and Jones Apparel Group, all in New York City. During his tenure with RYA, Burgoyne led the planning and design team responsible for the 800,000-sq.-ft. Shinsegae Department Store in Busan, Korea. Additional projects include work for Printemps in France, Rustan\'s in The Philippines and Karstadt in Germany. During his tenure with Jones Apparel Group, Burgoyne was charged with creating the concept design for its Nine West brand, and to manage brand integrity during an international rollout that spanned more than 60 countries.\r\n\r\nKieran Jason Hackett has been named Senior Vice President, Brand Activation Retail Environments. He comes to CBX from The Rockwell Group, New York City. There, Hackett led \"Studio Red,\" the firm\'s brand activation group, working with such clients as Coca-Cola, McDonald\'s, P&G, Mercedes-Benz, Marriott Hotels and Resorts, Club Med and Jet Blue to create dynamic brand experiences in the built environment. Prior to Rockwell, Hackett was senior strategist for interactive consultancy KPE in New York City. At CBX, Hackett will reach across the agency to develop strategy and tactics for using environmental, merchandising and interactive design to increase consumer engagement and drive preference for clients\' products.\r\n\r\nDimitri Vermès has been named Vice President for CBX. Most recently, Vermès served as vice president with RYA Design Consultancy, where he led new business development efforts, marketing and communications for both the New York and Dallas offices. Prior to RYA, Vermès spent nearly nine years at GRID 2 Int\'l, beginning as vice president of marketing and later elevated to partner. While there, he was responsible for new business and strategic branding efforts on an international level, including the Americas, Europe, the Middle East and Asia Pacific. Vermès has worked with such clients as J.P. Morgan Chase, Commerce Bank, Cartier, Diageo, Pernod-Ricard, L\'Oreal, Hess, Giant Food, UPS, P&G, Borders Books, Arby\'s and Duane Reade.\r\n\r\nRounding out the group\'s major new recruits is Joon Kyu Whang, who was named Managing Director, Korea. Based in the firm\'s Seoul office, he brings more than 24 years experience in architecture and design of retail, hospitality and entertainment venues to CBX. Whang has been responsible for the marketing, management and design of a variety of mixed-use retail design projects and department stores throughout Europe, Asia and the United States. Prior to joining CBX, he was vice president and managing director at RYA Design Consultancy in New York and Seoul, where he directed and managed Pacific Rim projects. Whang has also held management positions with Walker Group/CNI in New York, HTI/SDI (now FRCH) and served with Schafer Associates in Chicago early in his career.</p>', 'CBX Expands Into Specialty Retail Store Design', '', 'publish', 'open', 'open', '', 'cbx-expands-into-specialty-retail-store-design', '', '', '2018-09-27 17:56:35', '2018-09-27 17:56:35', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-expands-into-specialty-retail-store-design', 0, 'thinking', '', 0),
(1624, 1, '2009-12-09 15:17:48', '2009-12-09 15:17:48', '<p>NEW YORK (12/9/09)--CBX, the strategic branding, retail design, and consultancy agency based here, today announced that one of the locations it designed for Freson Market, Ltd. was the 2009 Silver recipient of the Canadian Federation of Independent Grocers (CFIG’s) prestigious Canadian Independent Grocer of the Year Award, in the Small Surface category.\r\nThe Canadian Independent Grocer of the Year is the most prestigious CFIG award. From coast-to-coast, Canadian independent grocers vie for this title in the Large, Medium, Small Surface, and Specialty categories. Each of the competing stores is visited personally by a respected retail management expert, who evaluates the locations based on retailing excellence and innovation, store team performance, customer service, space usage, freshness and cleanliness. Once regional finalists are determined, the stores with the most points are audited once again and finalists go on to compete at the national level. Awards are then presented to the best Large, Medium and Small Surface grocers, as well as Specialty Store, in the Gold, Silver and Bronze levels.\r\n\r\nThe award for Freson’s store in Valleyview, Alberta was presented in late October at Grocery Innovations Canada 2009, Canada\'s premier grocery exposition and conference, in front of an audience of over 500 grocery industry professionals. \"Independent grocers continually raise the bar for innovative retailing. CFIG is proud to showcase the leadership and commitment to excellence that these retailers possess,\" said John F.T. Scott, President and CEO of CFIG, who presented the awards along with Dave Delchiaro, Chair of the group\'s Board of Directors.\r\n\r\nFreson’s 12,500-square-foot Valleyview store underwent an expansion and renovation that was completed in June 2009. The project was based on an old-world inspired prototype design created by CBX that updated the store\'s interior, exterior, graphics and departmental layout. The privately held supermarket chain is in the process of rolling out its new look to the 15 locations it operates throughout Alberta. Founded in 1955, the Peace River-based family-owned company is known for good value, customer service and community involvement.\r\n\r\nThough located mainly in rural Alberta towns, Freson stores are increasingly facing competition from larger chains and multi-nationals, explained Joseph Bona, president of CBX’s retail division. \"But from a strategic standpoint, none of Freson\'s competitors could touch the Lovsin family’s history in the markets they serve,\" he said. \"That became a significant point of differentiation we sought to highlight in the design. What’s interesting is that Frank Lovsin actually worked in many of the Freson stores, establishing a personal relationship with community members and knowing many of his customers on a first-name basis. Our objective was to capitalize on that heritage by making sure customers could sense the family’s presence in their local store. This prestigious award, which examined all phases of the Valleyview store’s operations, underscores Freson’s strong connection with its customers.\"\r\n\r\n<strong>About The Canadian Federation of Independent Grocers (CFIG)</strong>\r\nCFIG is a non-profit trade association founded in 1962, which continues to be a collaborative community, equipping and enabling independent, franchised and specialty grocers for sustainable success. Representing over 4000 grocery retailers from every part of Canada, CFIG is a strong and united voice for independent grocers, providing programs for operational excellence, facilitating educational and training programs and fostering enabling-relationships among retailers and suppliers. CFIG is a respected organization that speaks confidently for its retail members to industry, government, and the consumer.\r\n\r\n<strong>About Freson Market, Ltd.</strong>\r\nFreson Market Ltd. is the largest single-owned chain of IGA grocery stores in the province of Alberta. The company currently operates 15 stores while employing more than 950 full-time and part-time staff across Alberta. With a tradition deeply rooted in family and community, the Freson Market family brand has been proudly serving Alberta since 1955. Since its humble beginnings, Freson Market has been committed to fresh food, fresh value and top-notch customer service.</p>\r\n', 'CBX DESIGNED STORE WINS 2009 CANADIAN INDEPENDENT GROCER OF THE YEAR AWARD', '', 'publish', 'open', 'open', '', 'store-designed-by-cbx-for-freson-market-ltd-wins-2009-canadian-independent-grocer-of-the-year-award', '', '', '2018-09-27 17:56:35', '2018-09-27 17:56:35', '', 0, 'http://cbx.cappendev.com/thinking/16/store-designed-by-cbx-for-freson-market-ltd-wins-2009-canadian-independent-grocer-of-the-year-award', 0, 'thinking', '', 0),
(1625, 1, '2009-11-19 15:31:37', '2009-11-19 15:31:37', '<p><strong>Joon Kyu Whang NamedPresident/Managing Director</strong>\r\n\r\nNew York, NY – November 18, 2009 – CBX Strategic Branding is opening a new office in Seoul, Korea, named JMCBX, which will be part of its CBX Worldwide Partnership.\r\n\r\n\"Activity and growth in the Asian market, particularly in Korea, points to many new opportunities for us,\" says Owen Coleman, CEO of CBX.\r\n\r\nJoon Kyu Whang, a 24-year veteran of architecture and design for retail, hospitality, and entertainment venues, has been named President/Managing Director to lead the new office. Prior to joining CBX, Joon Kyu was Vice President/Managing Director at Robert Young Architects (RYA) Design Consultancy in New York and Seoul where he directed and managed Pacific Rim projects. He was also Regional Vice President/Executive Design Director at Walker Group/CNI in New York where he was involved in all aspects of developing new business, negotiation of fee proposals, and project concept design through construction administration.\r\n\r\nJoon Kyu has worked for international and domestic clients including Bloomingdale\'s, Marshall Field’s, Saks Fifth Avenue, Macy\'s, The Bon Ton, Lladro, Esprit, Wanamaker\'s, Myer Department Store, House of Fraser, HYUNDAI Department Store, Rodamco Asia, Shinsegae, The Galleria, Korea Life, Yongsan Station Mix-use Complex, Grand Hyatt Mirama Group, Westin Chosen Hotel, Sheraton Walker Hill Hotel, Washington Mutual Bank, and Wachovia Bank.\r\n\r\n\"Joon Kyu\'s ability to create unique environments, coupled with his international experience and versatility will help CBX\'s Korean office get off to a fast start, as well as bolster our initiatives around the globe,\" adds Gregg Lipman, Managing Partner, CBX.\r\n\r\nThis year’s competition brought thousands of entries from 37 countries and 37 U.S. states. Winners receive a Certificate of Merit and their designs are reproduced in the 400-page hardcover Creativity Awards Annual, published after the close of each year’s competition and sold in bookstores around the world.\r\n\r\nThe address of the new office is:\r\n5Fl,Yeji Bldg. #511\r\n641-11 Yeoksam-dong (460 Nonhyun-ro),\r\nGangnam-gu,\r\nSeoul,Korea 135-909\r\n\r\nFor information contact Joon Kyu Whang in Korea at 82 2 3016 4511, joon@cbx.com or, Dimitri Vermès in New York at 212.404.7974, dimitri@cbx.com', 'CBX Strategic Branding Opens Office in Korea', '', 'publish', 'open', 'open', '', 'cbx-strategic-branding-opens-office-in-korea', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-strategic-branding-opens-office-in-korea', 0, 'thinking', '', 0),
(1626, 1, '2009-11-15 15:33:10', '2009-11-15 15:33:10', '<p>New York, NY– November 9, 2009 – CBX, the strategic branding firm, received awards for five projects at the 39th Creativity Annual Awards. The Creativity Annual Awards honors superior advertising and graphic design from most every industry with judging taking place in 10 divisions and within 10 categories.\r\n<strong>The awarded projects include:</strong>\r\n\r\n<strong>First Check</strong> (Inverness Medical Innovations, LLC) – Gold Award – First Check, a line of in-home drug tests, is the market leader of a  growing category of over 1.5 million tests currently sold each year in the US.  CBX updated the brand\'s packaging to better reflect its leadership position in the category.\r\n\r\n<strong>Snapple</strong> (Dr. Pepper Snapple Group) – Honorable Mention – CBX implemented a full brand redesign reflecting Snapple\'s move toward using healthier ingredients, providing better flavor choices, and offering innovative new products.\r\n\r\n<strong>Dr. Scholl\'s Massaging Gel</strong> (Schering-Plough HealthCare Products) – Honorable Mention – CBX implemented a full brand redesign for Dr. Scholl\'s Massaging Gel line of products to provide a more contemporary and premium look for these offerings.\r\n\r\n<strong>Timber Wolf</strong> (Swedish Match) – Honorable Mention – CBX developed packaging graphics for Timber Wolf smokeless tobacco that strengthened and contemporized the brand. The design communicated that Timber Wolf is a premium, but not expensive tobacco product.\r\n\r\n<strong>Fruit Chillers Tubes</strong> (Del Monte Foods) – Honorable Mention – Leveraging the look and feel from the existing Fruit Chillers cups packaging, CBX created a package that appeals to both kids and moms with exciting graphics that highlighted the product\'s unique, fun-to-eat form and health benefits.\r\n\r\nThis year’s competition brought thousands of entries from 37 countries and 37 U.S. states. Winners receive a Certificate of Merit and their designs are reproduced in the 400-page hardcover Creativity Awards Annual, published after the close of each year’s competition and sold in bookstores around the world.', 'Creativity Annual Awards Recognizes CBX in 39th Annual Competition', '', 'publish', 'open', 'open', '', 'creativity-annual-awards-recognizes-cbx-in-39th-annual-competition', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 0, 'http://cbx.cappendev.com/thinking/16/creativity-annual-awards-recognizes-cbx-in-39th-annual-competition', 0, 'thinking', '', 0),
(1627, 1, '2009-11-04 15:35:45', '2009-11-04 15:35:45', '<p>NEW YORK, N.Y (11/4/09)—Retailers, foodservice chains and consumer product manufacturers should think long and hard before attempting to cast their brand as \"green,\" according to Joseph Bona, president of the retail design division of New York-based strategic branding agency CBX.\r\n\"The bottom line is simple enough. If you aim to make green a fundamental part of your brand messaging, do not do so until sustainability truly is written into the company\'s very DNA, from senior management on down,\" the veteran store designer wrote in a column titled \"Winning over today\'s greenwash-weary consumers,\" which appeared in the October issue of retail design publication DDI. \"If your efforts are more modest, make sure your marketing is just as low key. And no matter how green your company might be, communicate those efforts with an honest and straightforward transparency. Doing so can deflect criticism and win respect from today\'s increasingly eco-savvy shoppers.\"\r\n\r\nIn the column, Bona pointed to the different approaches of three companies—Patagonia, Starbucks and Dunkin\' Donuts—in communicating their green virtues to consumers.\r\n\r\nAt Patagonia, visitors to the company’s website can click on the image of any of the outdoor apparel manufacturer\'s garments and find information boxes describing the product\'s ecological upside. \"No surprises there,\" Bona wrote. \"After all, Patagonia would be crazy not to tout its sustainability efforts, given the green bent of its consumers. But here is where it gets interesting. Under the heading \'The Bad,\' the info box then proceeds to describe exactly what is not green about the garment.\"\r\n\r\nBona praised the company\'s transparency in admitting that certain chemicals in its garments are \"bad\" for the environment. \"By being so forthright—and by pledging to further green its products and operations as its ability to do so improves—Patagonia is building immense brand credibility. This preemptive strike can stop any would-be watchdogs from hurling \'greenwashing\' charges,\" he commented.\r\n\r\nAt Starbucks, the SharedPlanet Web site provides a wealth of information about the company\'s numerous sustainability initiatives, including the plans to pursue LEED certification in all of the chain\'s new stores. \"Take a tour through the green blogosphere, however, and you\'ll find no shortage of scathing criticism for the company,\" Bona wrote in the DDI column. \"On one hand, there is little Starbucks can do to mollify a certain stratum of extreme critics. If it touts its efforts to buy Fair Trade coffee, for example, these eco-warriors will nonetheless say Starbucks doesn\'t buy enough Fair Trade, or will assail it for using too much water or too many paper cups. On the other hand, you can\'t help but wonder whether the volume and tone of that criticism would change if Starbucks took an utterly transparent, Patagonia-like approach and said, \'Here\'s the good and the bad of what we\'re doing.\'\"\r\n\r\nMeanwhile, Dunkin\' Donuts\' \"very low-key\" approach to promoting its participation in the Fair Trade coffee movement \"befits its regular-guy image,\" Bona observed. \"Rather than running green-themed ads rife with imagery of smiling indigenous farmers carefully tending coffee trees on Guatemalan hillsides, the chain was careful not to overreach. It worked a simple Fair Trade logo into some marketing materials, which was just enough to prompt a nod of approval from those who care about such things—and not enough to arouse suspicions of greenwashing.\"\r\n\r\nHe went on to advise that when communicating their efforts to go green, \"brands must be clear-eyed about their own complex relationships with consumers. Starbucks\' commitment to Fair Trade actually is a big deal, considering the enormous scale of this multinational corporation. Unfortunately for Starbucks, its size and corporate aura make it an easy target for eco-warriors. It has a much harder sell than, say, Ben & Jerry\'s, which all of us would immediately assume is green to the hilt, or, for that matter, blue-collar Dunkin\' Donuts, which nobody expects to be on the cutting edge of the environmental movement.\"\r\n\r\nTo read the full article, go to the digital edition of the October issue of DDI:\r\nwww.nxtbook.com/nxtbooks/nielsen/ddi_200910/index.php?startid=48#/50</p>\r\n', 'Consumer Brands Should Think Twice Before Making Green A Fundamental Part Of Brand Messaging', '', 'publish', 'open', 'open', '', 'consumer-brands-should-think-twice-before-making-green-a-fundamental-part-of-brand-messaging-veteran-store-designer-says', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 0, 'http://cbx.cappendev.com/thinking/16/consumer-brands-should-think-twice-before-making-green-a-fundamental-part-of-brand-messaging-veteran-store-designer-says', 0, 'thinking', '', 0);
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(1628, 1, '2009-10-05 16:08:03', '2009-10-05 16:08:03', '<p><strong>New ground-up design opens in Manning, Alberta, additional units to follow</strong>\r\nNew ground-up design opens in Manning, Alberta, additional units to follow NEW YORK, N.Y. (10/5/09) — CBX, the strategic branding, retail design, and consultancy agency based here, has designed an old-world inspired prototype for Freson Market Ltd., a privately held, supermarket chain with 15 units throughout the Canadian province of Alberta. The family-owned and operated company, known for good value, customer service and community involvement, is based in Peace River, a city located in the Northwest corner of Alberta.\r\n\r\nCBX developed the exterior and interior design, store layout, and all graphics—including a striking new logo—for the ground-up Manning, Alberta, store. The new 17,000-square-foot building on First Avenue North replaces theoriginal 6,000-square-foot Freson store across the street, which opened in 1978. The new store organizesspecialty perimeter departments around a well merchandised, amply lit and easy-to-navigate grocery core. As part of its ongoing store renewal and expansion program, Freson retained CBX last year to initially handle there modeling and expansion of an existing unit in Fairview. In addition, the rm is currently working on a handful ofother existing locations to incorporate some of the new design elements in an attempt to unify the look and feelof the entire Freson network.\r\n\r\nFounded as a butcher shop in 1955 by Frank Lovsin and two partners in Hinton, Alberta, the Freson name came from a combination of the founders\' initials. In 1956, the partners added groceries and continued to steadilyexpand the retailer\'s services. A second location opened in 1962 and by 1964, a third store managed by DanLovsin, Frank\'s brother, debuted in Fairview, Alberta. Currently, many members of the extended Lovsin family anddescendents of long-time employees continue to actively operate Freson Market stores under the IGA banner.\r\n\r\nThough located mainly in rural Alberta towns, Freson stores are increasingly facing competition from larger chains and multi-nationals, explained Joseph Bona, president of CBX\'s retail division. \"But from a strategic standpoint, none of Freson\'s competitors could touch the Lovsin family\'s history in the markets they serve,\" he said. \"That became a significant point of differentiation we sought to highlight. What\'s interesting is that Frank Lovsin actually worked in many of the Freson stores, establishing a personal relationship with community members and knowing many of his customers on a first-name basis. Our objective was to capitalize on that heritage by making sure customers could sense the family\'s presence in their local store.\"\r\n\r\nThe design achieved that goal in several ways. First, the revamped logo, which debuts on the Manning store exterior, is graphically powerful, but includes subtle tweaks. The words \"Freson Bros.\" replace the \"Freson Market\" found on the previous Manning store exterior. The former blue and red logo has given way to a deep burgundy field where custom sans serif type spells out Freson Bros. \"The new, larger mark is topped with a stylized black bow tie, again a subtle reference to earlier times when shoppers knew and trusted their local purveyors,\" said Nancy Brown, Managing Partner of CBX\'s Minneapolis office, which designed the logo. An added tagline, which reads: \"Serving the community proudly since 1955,\" is rendered in a Spencerian script-like hand. \"These graphic assets were conceived to subliminally reinforce Freson’s 54-year family connection with the communities it serves,\" Brown explained.\r\n\r\nDuring the design project\'s research phase, the CBX team found vintage photos of early Freson locations — prominently hung at the company\'s Peace River headquarters—which provided a source of inspiration for the in-store graphics program. Photos documenting earlier stores and the folks who worked there were super-sized and sepia-toned for use in key areas. For example, inside the front entrance, an informal photo of the Lovsin family and co-workers (circa early 1960s) was enlarged to life-size to greet customers as they reach for a shopping cart. The new logo\'s rich burgundy color continues inside the store on both focal and accent walls. Freson\'s signature color is complemented in the produce department by warm woods found in loose tables and barrel-style  fixtures and in an open ceiling truss system. Here, suspended dome lighting fixtures focus light on mounded displays of fresh fruits and vegetables.\r\n\r\nThe new logo’s rich burgundy color continues inside the store on both focal and accent walls. Freson’s signature color is complemented in the produce department by warm woods found in loose tables and barrel-style fixtures and in an open ceiling truss system. Here, suspended dome lighting fixtures focus light on mounded displays of fresh fruits and vegetables.\r\n\r\nContinuing around the store\'s perimeter, department signage applied to soffitts and walls is designed to recall earlier times with a hand-painted, gold-leaf embellished look. Other solid-looking materials such as the brick used in the deli department further suggest personalized permanence. Underfoot, shoppers will notice the light-toned ceramic oor tile, a practical solution to the harsh winter months that dene the Alberta province, but an element that suggests permanence and quality.\r\n\r\nFreson\'s emphasis on \'old world\' service, meanwhile, is front and center in several departments. In meats, for example, trained butchers constantly stock front cases as well as handle custom orders from a cutting room — with a sliver window giving customers a slice of the action. Freson shoppers can also watch trained bakers create made-from-scratch confections such as breads, cakes and cookies as they inhale the mouth-watering baked goods smells wafting throughout.\r\n\r\n\"The end result,\" Bona explained, \"is an authentic rustic marketplace channeling the personalized service and community involvement of the Lovsin family.\"\r\n\r\nAmplifying on that involvement, Ralph Sloan, CBX Senior Partner-Retail, noted: \"From our visits to their markets, it became clear that the Lovsin family is deeply involved with the communities it serves. However, in keeping with their humble persona, the family prefers to keep a low profile about its numerous and generous donations.\" In the past 55 years, the family has contributed to local charities and institutions such the Peace River hospital as well as organizations benefiting children\'s sports. In recognition of his contributions as a volunteer and philanthropist, CEO and Founder Frank Lovsin was recently made a Member of the Order of Canada.\r\n\r\nCommenting on the new design, Doug Lovsin, Freson Market’s VP-Operations, said: \"Right from our initial meeting, we have been extremely pleased with the work that CBX has provided. The firm\'s branding team delivered a logo that expressed exactly who we are, while its retail design team brought the brand to life in our stores.\"\r\n\r\n<strong>About Freson Market, Ltd.</strong>\r\nFreson Market Ltd. is the largest single-owned chain of IGA grocery stores in the province of Alberta. The company currently operates 15 stores while employing more than 950 full-time and part-time staff across Alberta. With a tradition deeply rooted in family and community, the Freson Market family brand has been proudly serving Alberta since 1955. Since its humble beginnings, Freson Market has been committed to fresh food, fresh value and top-notch customer service.</p>\r\n', 'CBX DESIGNS NEW SUPERMARKET PROTOTYPE FOR FRESON BROS.', '', 'publish', 'open', 'open', '', 'cbx-designs-new-supermarket-prototype-for-freson-bros', '', '', '2018-09-27 17:56:35', '2018-09-27 17:56:35', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-designs-new-supermarket-prototype-for-freson-bros', 0, 'thinking', '', 0),
(1629, 1, '2009-09-14 16:10:37', '2009-09-14 16:10:37', '<p><strong>CBX Helps Create Brand Alternative Approach for Live Better,Preferred Pet and Market Spa Brands</strong>\r\n\r\nNew York, NY – September 14th, 2009 – The Great Atlantic & Pacific Tea Company (A&P) has been named Store Brand Retailer of the Year by Private Label Magazine for a reason. Since its acquisition of Pathmark in late 2007, the Montvale, NJ-based retailer has embarked on a massive expansion of its “Own Brands” private label program. Three of these brands, Live Better, Preferred Pet, and Market Spa are part of a portfolio of brands that provide proprietary, innovative, high-quality products to meet the changing needs of shoppers.\r\n\r\nCBX Strategic Branding worked on the three branding initiatives. \"We worked closely with the A&P team to tell a story with all of the products, so that each would be a unique and ownable brand for A&P,\" says Todd Maute, CBX Strategic Branding.\r\n\r\n\"We could not be recognized for our efforts without the creativity and insight provided by the CBX Team,\" says Doug Palmer, VP of Own Brands for A&P.\r\n\r\n<strong>The Way to Live Better</strong>\r\nThe first, Live Better, is a line of OTC pharmaceutical and beauty products. CBX approached this brand with a fresh, quality of life message. \"The challenge was to create a brand that is more about lifestyle and less about price. Ultimately, this would provide A&P with a unique, ownable brand that ties directly into their marketing strategy for the pharmacy department,\" says Maute, CBX Strategic Branding. The Live Better logo forms a banner stretching across a sky blue background and works to enhance the efcacy message. The brand architecture helps unify and identify products in a complex and competitive category. A color band system calls out product benets and provides differentiation between the products. The design system is applied across a range of over 1,000 SKUs while also addressing multiple packaging substrates, print technologies and marketing imagery.\r\n\r\n<strong>Preferred Pet to the Rescue</strong>\r\nWith improved product quality and a plan to expand the brand\'s presence, CBX redesigned the Preferred Pet brand and created a brand system that addresses the entire pet category including dry, wet, dog, cat, and treats. \"This was an opportunity to enhance value, but also create a brand strategy in tune with the needs of pet owners and the emotional connection they have with their pets,\" says Maute, CBX. After one A&P employee volunteered her pets, which were rescued dogs, to be the stars on the package, the idea of using rescue animals as packaging \"models\" across the entire line became reality. The animals featured on the packaging came from various rescue shelters and their stories appear on the back panel. A rened and elegant typeface chosen for the new brand identity signals the high-quality product while a heart-shaped graphic speaks to the emotional connection consumers have with their pets. Bright primary colors on a white background make the packages stand out on the shelf and easy to shop.\r\n\r\n<strong>Spend a Day at the A&P Spa</strong>\r\nFor consumers who want to be pampered, CBX created the brand name and packaging system for Market Spa, a line of health and beauty aids products. \"The name connotes a spa/quality experience and elevates the perception of products in the category,\" says Maute, CBX. \"We took a refined and sophisticated approach to the new brand identity and combined it with an apothecary style,\" says Maute. Soft, warm colors, and images that connote a visit to a spa adorn a line of body washes, shampoos, conditioners, lotions, etc. The line is designed to appeal across multiple consumer segments.\r\n\r\n\"Through expansion and redesign, we are providing our shoppers with alternative brands that fulfill their needs and offer complete solutions for different lifestyles,\" says Doug Palmer, Vice President of Own Brands at A&P.\r\n\r\n<strong>About The Great Atlantic & Pacific Tea Company, Inc.</strong>\r\nFounded in 1859, A&P is one of the nation\'s first supermarket chains. The Company operates 435 stores in 8 states and the District of Columbia under the following trade names: A&P, Waldbaum\'s, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, Super Fresh and Food Basics.', 'A&P Tells its Own Story With Expansion of its Private Label Program', '', 'publish', 'open', 'open', '', 'ap-tells-its-own-story-with-expansion-of-its-private-label-program', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/ap-tells-its-own-story-with-expansion-of-its-private-label-program', 0, 'thinking', '', 0),
(1630, 1, '2009-09-16 16:13:12', '2009-09-16 16:13:12', '<p>New York, NY, September 16, 2009 - CBX, the strategic branding firm, received awards for eight recent projects at the 2009 American Graphic Design Awards. The American Graphic Design Awards honors outstanding new work of all kinds in 23 categories from print and packaging to internet and interactive design.\r\n\r\nThe awarded projects include:\r\n\r\n<strong>Scotts Outdoor Defense Citronella Candle</strong> (The Scotts Miracle-Gro Company) - CBX developed packaging graphics for the new Scotts insect repellent product.\r\n\r\n<strong>First Check</strong> (Inverness Medical Innovations, LLC) - First Check, a line of in-home drug tests, is the market leader of a growing category of over 1.5 million tests currently sold each year in the US. CBX updated the brand\'s packaging to better reflect its leadership position in the category.\r\n\r\n<strong>Jerky Treats</strong> (Del Monte Foods) - CBX redesigned the Jerky Treats packaging to better reflect the brand positioning of a flavorful, authentic dog snack made with real American meat.\r\n\r\n<strong>Timber Wolf</strong> (Swedish Match) - CBX developed packaging graphic for Timber Wolf smokeless tobacco that strengthened and contemporized the brand. The design communicated that TW is a premium tobacco product, but is not expensive.\r\n\r\n<strong>Green Giant</strong> (General Mills) - CBX redesigned the entire Green Giant line of frozen and shelf-stable vegetables. CBX focused on communicating the fresh positioning and contemporizing the brand.\r\nSnapple (Dr. Pepper Snapple Group) - CBX implemented a full brand redesign reflecting Snapple\'s move toward using healthier ingredients, providing better flavor choices, and offering innovative new products.\r\n\r\n<strong>Scotts Miracle-Gro Eco Sense</strong> - CBX developed a brand identity and packaging graphics for a more eco-friendly line of products under the Ortho brand umbrella.\r\n\r\n<strong>Achieve Global</strong> - CBX developed a new positioning, logo and visual system for Achieve Global, one of the world\'s largest workforce training companies. The new direction for the brand reflects a shift in how people work and the skills needed to excel in the 21st century.\r\n\r\nOver 8,000 entries were judged for the competition. Winners receive a Certificate of Excellence and are reproduced in the 350-page hardcover Design Annual in December.\r\n', 'Graphic Design USA Recognizes CBX with 2009 American Graphic Design Awards', '', 'publish', 'open', 'open', '', 'graphic-design-usa-recognizes-cbx-with-2009-american-graphic-design-awards', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/graphic-design-usa-recognizes-cbx-with-2009-american-graphic-design-awards', 0, 'thinking', '', 0),
(1631, 1, '2009-08-13 16:16:29', '2009-08-13 16:16:29', '<p>New York, NY – August 13, 2009 – CBX, the New York-headquartered strategic branding ﬁrm, has appointed Kieran Jason Hackett, 38, to the new position of Senior Vice President, Brand Activation. Jason will work across CBX’s diversiﬁed base of clients to help bring brands to life in the physical environment.\r\n\"We are proud to offer our clients exceptional strategies and tactics for increasing consumer engagement and brand preference through environmental, merchandising and interactive design. The depth and breadth of Kieran’s experience will help our clients gain a valuable edge in a very competitive world,\" says Gregg Lipman, managing partner, CBX. \r\n\r\nJason comes to CBX from The Rockwell Group, the world-renowned design and architecture ﬁrm, where he held several positions since joining in 2003. Most recently he was Studio Leader, in charge of the ﬁrm’s brand activation capability. Prior to that, he was Managing Director, Studio Red, a multi-disciplinary design studio within The Rockwell Group. During his tenure at The Rockwell Group, Jason worked with such clients as, The Coca-Cola Company, McDonald\'s, P&G, Mercedes-Benz, Marriott Hotels and Resorts, Club Med and Jet Blue to create dynamic brand experiences across a variety of consumer touch-points. Jason\'s experience also includes several years with KPE, the pioneering interactive consultancy, where he was a Senior Strategist. \r\n\r\n\"With such a dynamic and diverse group of clients, I\'m looking forward to contributing my expertise to the rest of the CBX team,\" says Hackett.</p>', 'CBX Strategic Branding  Introduces New Senior Vice President', '', 'publish', 'open', 'open', '', 'cbx-strategic-branding-introduces-new-senior-vice-president', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-strategic-branding-introduces-new-senior-vice-president', 0, 'thinking', '', 0),
(1632, 1, '2009-07-13 16:18:33', '2009-07-13 16:18:33', '<p><strong>CBX Strategic Branding designs major gifts campaign grounded in stories of heroes</strong>\r\nNew York, NY – July 13, 2009 – Faced with a difficult environment for fundraising, The American Cancer Society\'s Hope Lodge is getting donations by asking people to give hope.\r\n\r\nLocated in New York City, Hope Lodge Jerome L. Greene Family Center is a safe and free place for cancer patients and families to live while receiving treatment from some of the best cancer centers in the world. They turned to CBX Strategic Branding in New York to create collateral materials for a $50 million major gifts campaign.\r\n\r\n\"Designed to be delivered personally, the elements work together to establish an emotional connection,\" says Gregg Lipman, Managing Partner at CBX. \"It\'s driven by the message of giving hope, giving from the heart, instead of asking for money.\" The campaign\'s power comes from looking through the eyes of past residents and past donors and reading their stories.\r\n\r\nThe CBX design team worked closely with the Hope Lodge campaign committee to create an entirely new visual system and contemporary palette while leveraging both the ACS corporate identity and current Hope Lodge website. Wide use of large, close-up photography keeps the focus on hope and life. Warm and lively colors including yellows, greens, and oranges, convey the vitality and hope of those patients who are fighting cancer.\r\n\r\nThe components of the campaign include:\r\n\r\nA tri-fold with an 8-page brochure inset that unveils a message of compassion. Full-page photos depict guests as heroes with their stories as well as enduring messages regarding the purpose, power and impact of Hope Lodge.\r\n\r\nThe Donor Proﬁle Page stands out with a cooler color palette of blue and green to differentiate the donor heroes from the guest heroes.\r\n\r\nThe Vital Statistics page provides numbers about Hope Lodge operations and savings to guests at the lodge with an easy-to-read grid system that organizes the information while maintaining impact through the use of color and copy size.\r\n\r\nThe Quarterly Newsletter is a direct mail piece that is sent to anyone in the ACS community. It is editorial by design and able to stand on its own, while maintaining its aesthetic fit with the donor brochure based on the color palette and layout.\r\n\r\nThe first three components listed above target potential donors of $10,000 or more.\r\n\r\nThe new visual system is being extended to outdoor signage, print advertising, and campaign displays inside the Hope Lodge lobby. Because of the great initial success of the campaign, ACS has extended it to other lodges around New York State as well.\r\n\r\n\"In tough economic times we needed a completely new and different approach for our major gifts campaign. CBX provided us with materials that successfully connect potential donors with Hope Lodge, thus increasing the likelihood of a donation,\" says Mady Schuman, American Cancer Society senior vice president, campaign and leadership giving, \"It was also an added bonus for CBX to design the Hope Lodge collateral pieces pro bono thus giving us more flexibility in our budget to respond to the needs of Hope Lodge services.\"\r\n\r\n<strong>About Hope Lodge:</strong>\r\nHope Lodge New York City is one of 28 American Cancer Society Hope Lodges located near major cancer centers throughout the nation. With seven additional lodges in development, the ACS plans to extend the Hope Lodge network to more than 50 locations by 2015.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2009/07/pics1.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2009/07/pics1.jpg\" alt=\"\" title=\"pics1\" width=\"950\" height=\"400\" class=\"alignnone size-full wp-image-734\" /></a>\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2009/07/pics2.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2009/07/pics2.jpg\" alt=\"\" title=\"pics2\" width=\"950\" height=\"538\" class=\"alignnone size-full wp-image-736\" /></a> </p>', 'Emotional Connection Helps American Cancer Society\'s  Hope Lodge Reach its Fundraising Goals', '', 'publish', 'open', 'open', '', 'emotional-connection-helps-american-cancer-societys-hope-lodge-reach-its-fundraising-goals', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/emotional-connection-helps-american-cancer-societys-hope-lodge-reach-its-fundraising-goals', 0, 'thinking', '', 0),
(1633, 1, '2009-07-07 14:15:39', '2009-07-07 14:15:39', '<p>New York, NY — July 7, 2009 — To launch The LifeStyles® X2™ condom, the brand\'s newest condom offering and the first and only condom with The Excite™ gel/lubricant inside and out, CBX Strategic Branding built a high-octanebrand identity to capture the attention of young men eager for sexual adventure and safety.\r\nCBX created the \"X2\" sub-brand name and designed its sleek black packaging with red and yellow graphics — a design that projects dynamism and gives the brand a high-def, performance driven feel. The silver foil on each 12-pack carton conveys the premium nature of the product and the LifeStyles® brand. The \"X2\" condoms not only contain double-sided lubrication for increased sensation, but also L-Arginine enhanced gel for heightened sensation. L-Arginine is a natural supplement.\r\n\r\n\"The edgy brand name and the design were inspired by the X Games. The 18 to 24 year-old X2 consumer enjoys extreme adventures, and that\'s the feeling we were going for in the creative development,\" said Rick Barrack, Chief Creative Officer, CBX.\r\n\r\nThe timing is right for the introduction of a condom with a unique and stimulating selling proposition. In this economy, the condom category is robust. The Nielsen Company reports that sales of condoms in the U.S. rose 5% in the fourth quarter of 2008, and 6% in January vs. the same time periods the previous year.\r\n\r\n\"This condom delivers double the pleasure of heightened sensitivity and sensation. Its purpose is to make sex a lot more intense and exciting. The name, X2, and the packaging work together to project this message to the consumer,\" says Carol Carrozza at Ansell Healthcare Products, LLC.\r\n\r\nQualitative research indicated consumers spend six seconds making purchase decisions for condoms, so the package had to be dynamic and bold enough to stand out on shelf. LifeStyles is the third largest brand in the category, following Trojan and Durex. Lifestyle® X2™ condoms will be in stores summer 2009.\r\n\r\nAbout LifeStyles:\r\nBased out of Red Bank, NJ, LifeStyles Condoms (\"Lifestyles\") was launched in 1985 as a U.S. based consumer products division of a U.S. subsidiary of Ansell Limited, a global leader in healthcare barrier protective products with operations in the Americas, Europe and Asia. With over 20 styles of condoms and an assortment of other pleasure products on the market, LifeStyles and its affiliates are some of the leading distributors of sexual health and well-being products in the US and Canada. More information on LifeStyles can be found at www.lifestyles.com. For more information on Ansell and its other products, please visit www.ansell.com</p>', 'CBX Strategic Branding Brings High-Def To New Brand – X2 From LifeStyles', '', 'publish', 'open', 'open', '', 'cbx-strategic-branding-brings-high-def-to-new-brand-x2-from-lifestyles', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-strategic-branding-brings-high-def-to-new-brand-x2-from-lifestyles', 0, 'thinking', '', 0),
(1634, 1, '2009-06-16 14:19:02', '2009-06-16 14:19:02', '<p>New York, NY – June 16, 2009 – CBX, the New York-headquartered strategic branding firm, has hired Dimitri Vermés as Vice President, Business Development. In this new position, Dimitri will be responsible for growing and diversifying CBX’s retail portfolio.\r\n\"Bringing together business consulting, marketing strategy and creative implementation, CBX is able to provide the optimal solution for both retailers and consumer product goods manufacturers. Dimitri\'s extensive knowledge of retail design and success in managing cross-functional teams will make him a valuable asset,\" says Gregg Lipman, managing partner, CBX.\r\n\r\nPrior to joining CBX, Dimitri was Vice President of Robert Young Architects (RYA) Design Consultancy where he led new business efforts, marketing and communications for both the New York and Dallas offices. He was also a Partner and Vice President of Marketing for 8 years at GRID2 International, where he was responsible for new business and strategic branding efforts on an international level, including The Americas, Europe, the Middle East and Asia Pacific. He has worked with clients such as Cartier, Diageo, Pernod-Ricard, L\'Oreal, Hess, Giant Food, J.P. Morgan Chase, Procter & Gamble, Borders Books, Arby\'s and Duane Reade.\r\n\r\n\"I\'m energized by the diverse portfolio of great clients that CBX works with and I look forward to contributing my expertise in helping them continue to grow,\"</p>\r\n', 'CBX Strategic Branding Welcomes New Vice President', '', 'publish', 'open', 'open', '', 'cbx-strategic-branding-welcomes-new-vice-president', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-strategic-branding-welcomes-new-vice-president', 0, 'thinking', '', 0),
(1635, 0, '2018-09-27 16:50:56', '2018-09-27 16:50:56', '', 'RE_UZ_logo2-1', '', 'inherit', 'open', 'closed', '', 're_uz_logo2-1', '', '', '2018-09-27 16:50:56', '2018-09-27 16:50:56', '', 1555, 'http://cbx.cappendev.com/app/uploads/2018/09/RE_UZ_logo2-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(1636, 1, '2009-05-18 14:19:50', '2009-05-18 14:19:50', '<p>New York, NY – May 18, 2009 –Richard Henderson, Managing Partner of CBX Asia/R-Co, was inducted into the prestigious Design Institute of Australia (DIA) Hall of Fame during its annual awards ceremony on May 1, 2009. CBX Asia/R-Co is a member of the CBX Worldwide Partnership, LLC, headquartered in New York.\r\nThe DIA Hall of Fame was launched in 1996 and recognizes contributions made by individuals to design in Australia. Under his leadership, CBX Asia/R-Co has received several awards for design excellence including the Australian Graphic Design Association and Gold Awards from the Australian Print Industry and the Australian Packaging Association. Mr. Henderson’s work has also earned him the Monash University Distinguished Alumni Award.\r\n\r\nMr. Henderson has been a driving force in Australia’s design culture for over 20 years, working with domestic and international clients to help them recognize the value of imagination through brand identity and design management. The Sydney 2000 Olympic Games, BHP Biliton, 2006 Melbourne Commonwealth Games and Telstra are among the many clients he has guided. Mr. Henderson is Co-Founder of the Australian Graphic Design Association, and he has traveled to China as a Design Ambassador.\r\n\r\n\"I\'m both honored and proud to accept this honor from DIA and celebrate this recognition with the CBX Asia/R-Co team. We embrace future opportunities to work with our clients on award-winning design.\"</p>', 'Design Institute of Australia Inducts Richard Henderson, CBX Asia/R-Co into its Hall of Fame', '', 'publish', 'open', 'open', '', 'design-institute-of-australia-inducts-richard-henderson-cbx-asiar-co-into-its-hall-of-fame', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/design-institute-of-australia-inducts-richard-henderson-cbx-asiar-co-into-its-hall-of-fame', 0, 'thinking', '', 0),
(1637, 1, '2009-04-06 14:21:06', '2009-04-06 14:21:06', '<p>New York, NY – April 6, 2009 – As consumers strive to add fruits and vegetables into their diets, Del Monte brand\'s introduction of Del Monte® Citrus Bowls makes it easier for them to do so. Del Monte refrigerated produce takes the guesswork out of shopping for fruit by providing consumers with a product that is packaged at the peak of ripeness and stripped of skin, seeds and cores — making it more convenient than ever for them to eat the fruits they love. This new offering of refrigerated citrus fruit is pre-packaged in clear, plastic bowls with a paperboard sleeve and sold in the refrigerated produce section of the supermarket.\r\nCBX, the strategic branding consultancy, was identified to create this new product’s identity and packaging design. The key to success was positioning it for retail in the produce section, an area known for high-growth, high-margin products. \"Consumers are accustomed to finding Del Monte brand products in the center isles of stores where there are lower margins. We wanted to help Del Monte grow their brand within the value-added produce section located around the perimeter of the store where consumers look for healthy, new items,\" says Rick Barrack, Chief Creative Officer, CBX.\r\n\r\nWith an emphasis on simplicity, the CBX design team knew they needed to use the package as a window for consumers to see the fruit within. A paperboard sleeve surrounding the 20-ounce plastic bowl provides the background for minimal, elegant graphics. The image of fruit on a fork stands out prominently on the white background as does the black, free-style typography that clearly communicates the contents inside the bowl. This simple design, along with the message, \"ready to enjoy,\" and the trusted, iconic Del Monte brandmark completes the design.\r\n\r\n\"This light, vibrant package design was vital for Del Monte brand\'s success in the produce section, which is like a country market — a place that\'s full of life. It\'s vibrant, colorful and full of enticing aromas. It\'s a place where consumers linger and explore,\" adds Barrack.\r\n\r\n\"The brand proposition is successfully expressed through our packaging and has provided us with great visibility on-shelf in this growing category,\" says Bonnie McFarland, Director Graphic Design & Packaging, Del Monte Foods.\r\n\r\nPlans call for other citrus varieties to roll out this year.</p>\r\n', 'Take the guesswork out of buying fruit with Del Monte® Citrus Bowls', '', 'publish', 'open', 'open', '', 'take-the-guesswork-out-of-buying-fruit-with-del-monte-citrus-bowls', '', '', '2018-09-27 17:58:48', '2018-09-27 17:58:48', '', 0, 'http://cbx.cappendev.com/thinking/16/take-the-guesswork-out-of-buying-fruit-with-del-monte-citrus-bowls', 0, 'thinking', '', 0),
(1638, 1, '2009-03-10 14:22:43', '2009-03-10 14:22:43', '<p>New York, NY – March 10, 2009 – CBX, the New York-based strategic branding firm, has hired Matthew Norcia as an Account Director. In his new position, Matt will work with the CBX consumer, corporate and retail branding teams to ensure the development and execution of exceptional work for every client.\r\n\"Matt\'s style of account management is based on the desire to always over-deliver. He accomplishes this by providing sound strategic branding and design solutions for each and everyone of his clients,\" says Gregg Lipman, managing partner, CBX. \"We\'re pleased to have him on our team.\"\r\n\r\n\"Brand development and management is about bringing the challenges of our clients together with the knowledge and experience of the CBX team to create solutions that grow their business.\" says Norcia. Prior to joining CBX, Matt spent five years with Interbrand, most recently as Senior Business Development Leader for North America, where he served clients such as AT&T, Xerox, Intel, Procter & Gamble, NestlŽ, Kraft, Target, and Sears. Matt has a BA in religion, sociology and economics from Bowdoin College in Brunswick, Maine.</p>', 'CBX Strategic Branding Welcomes New Account Director', '', 'publish', 'open', 'open', '', 'cbx-strategic-branding-welcomes-new-account-director', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-strategic-branding-welcomes-new-account-director', 0, 'thinking', '', 0),
(1639, 1, '2009-02-23 14:24:13', '2009-02-23 14:24:13', '<p>New York, NY, February 23, 2009 – CBX, the strategic branding firm, received awards for seven recent projects for Graphic Design USA’s 2008 American Package Design Awards that recognize excellence in packaging, POP, and the entire in-store experience.\r\nThe awarded projects include:\r\n\r\n<strong>Scotts Outdoor Defense Citronella Candle</strong> (The Scotts Miracle-Gro Company) - CBX developed packaging graphics for the new Scotts insect repellent product.\r\n\r\n<strong>First Check</strong> (Inverness Medical Innovations, LLC) - First Check, a line of in-home drug tests, is the market leader of a growing category of over 1.5 million tests currently sold each year in the US. CBX updated the brand\'s packaging to better reflect its leadership position in the category.\r\n\r\n<strong>Jerky Treats</strong> (Del Monte Foods) - CBX redesigned the Jerky Treats packaging to better reflect the brand positioning of a flavorful, authentic dog snack made with real American meat.\r\n\r\n<strong>Timber Wolf</strong> (Swedish Match) - CBX developed packaging graphics for Timber Wolf smokeless tobacco that strengthened and contemporized the brand. The design communicated that Timber Wolf is a premium tobacco product, but not expensive.\r\n\r\n<strong>Green Giant</strong> (General Mills) - CBX redesigned the entire Green Giant line of frozen and shelf-stable vegetables. CBX focused on communicating the fresh positioning and contemporizing the brand.\r\n\r\n<strong>Snapple</strong> (Dr. Pepper Snapple Group) - CBX implemented a full brand redesign reflecting Snapple’s move toward using healthier ingredients, providing better flavor choices, and offering innovative new products.\r\n\r\n<strong>Topaz</strong> (Topaz Energy Group, Limited) - CBX developed the identity for Ireland’s newest and largest fuel and convenience store brand.\r\n\r\nAll entries receive an embossed Certificate of Excellence and are reproduced in the Awards Annual.</p>\r\n', 'Graphic Design USA Recognizes CBX with 2008 American Package Design Awards', '', 'publish', 'open', 'open', '', 'graphic-design-usa-recognizes-cbx-with-2008-american-package-design-awards', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/graphic-design-usa-recognizes-cbx-with-2008-american-package-design-awards', 0, 'thinking', '', 0),
(1640, 1, '2009-01-05 14:26:46', '2009-01-05 14:26:46', '<p><strong>Classic cookbook serves up meals matching today\'s lifestyle</strong>\r\nMinneapolis, MN - January 5, 2009 - It was 1931, shortly after the Great Depression hit, that 54-year old Irma Rombauer took $3,000, the entire sum of her late husband\'s legacy, and self-published the first edition of the Joy of Cooking. Since then, this classic cookbook has occupied kitchen shelves across thousands of homes. Simon & Schuster published the 75th anniversary edition in 2006.\r\n\r\nA new licensing agreement between Simon & Schuster and Bellisio Foods is extending the Joy of Cooking brand to an entire new line of premium meal solutions, including entrees, side dishes, vegetables and breads. They are currently test launching 22 items in many major retailers including Kroger, Albertson\'s, Wegman\'s, and Stop & Shop, in select markets across the country.\r\n\r\n\"Most people can name where they keep the Joy of Cooking cookbook or where their mother\'s is,\" says Joel Conner, CEO, Bellisio Foods. \"It\'s that emotional connection that we wanted to leverage.\"\r\n\r\nBellisio Food\'s research revealed that consumers were looking for meals that are wholesome, quick and easy with minimal mess and clean up and offered something for every family member.\r\n\r\nPrior to presenting the licensing idea to Simon & Schuster, Bellisio tapped CBX, a strategic brand consultancy, to create packaging concepts for their pitch. Staying true to the clean, simple approach of the original cookbook, the CBX design team created an elegant white package that prominently features the red bulls-eye Joy of Cooking logo. Appetizing photography highlights the quality of the food and color-coded bars: brown for main dishes and entrees, green for vegetables and sides and gold for breads distinguishes the items in the line and creates a shelf block -- a one-stop shop for busy consumers looking for quick and easy meal solutions. Side panel recipes allow consumers to customize the dishes, playing off the concept of the cookbook.\r\n\r\n\"We created a contemporary link to the Joy of Cooking brand,\" says Scott Fisher, Creative Director, CBX. \"We took a 75-year old brand and made it relevant to the realities of modern day cooking and today\'s fast-paced lifestyle.\"\r\n\r\nThese packaging concepts helped convince Simon & Schuster that the licensing idea would help extend the brand in the right direction and build equity. Bellisio proceeded to hire a chef to create products with no preservatives and 0 trans fat.\r\n\r\n\"The packaging is sophisticated, clean, crisp, and light while beautifully replicating the iconography of the cookbook,\" says Conner. \"Consumers who see these products on shelf instantly recognize and appreciate the Joy of Cooking premium image.\"\r\n\r\nThe all-in-one meal stop for consumers that Bellisio introduced to retailers was met with such enthusiasm that many retailers gave it the highly-coveted position of end-aisle door space for the brand.\r\n\r\nBellisio plans to expand the test launch in January 2009 with protein entrees such a pot roast, pulled pork and chicken quarters.</p>', 'Joy of Cooking Becomes All-in-One Meal Stop', '', 'publish', 'open', 'open', '', 'joy-of-cooking-becomes-all-in-one-meal-stop', '', '', '2018-09-27 17:58:44', '2018-09-27 17:58:44', '', 0, 'http://cbx.cappendev.com/thinking/16/joy-of-cooking-becomes-all-in-one-meal-stop', 0, 'thinking', '', 0),
(1641, 1, '2008-12-03 14:28:38', '2008-12-03 14:28:38', '<p>NEW YORK, NY (12/3/08) — CBX, the strategic branding, design and consultancy agency based here, has been honored with awards for its store design and branding work on behalf of four petroleum retailers. The winning projects were completed for Petro-Canada, PKN Orlen in Poland, PRIMAX in South America, and Topaz Energy Group in Ireland.\r\nThe firm took the top award in the Best International Design category in a competition sponsored by Convenience Store News for \"Neighbours,\" a new retail format from Petro-Canada that combines a c-store, restaurant and specialty coffee shop under one roof. According to CBX Retail Division President Joseph Bona, the Neighbours\' concept was conceived to help improve Canadians\' perception of c-store foodservice. The new design for Canada’s leading petroleum retailer focuses on food and features not only sit-down eating areas, but other non-traditional features such as a drive-thru window and an outside dining patio.\r\n\r\nWorking with Petro-Canada, CBX assisted in developing the overall marketing strategy in addition to the concept\'s naming and logo design. The firm also handled architectural design, store layout, interior décor, graphic communication, foodservice, and operational consulting. \"The use of natural-looking materials and warm colors helped to create a \'visual signature\' on the exterior facade and an authentic food experience on the inside,\" CSNews writes. \"…so far, the concept seems to be helping shift perceptions of convenience store foodservice.\"\r\n\r\nCBX also took honorable mention in the publication\'s International Design category for the new \"Stop Café Bistro\" c-store concept it developed for PKN Orlen, Poland\'s largest oil company. The state-owned company with more than 1,800 stations retained CBX to assist in its effort \"to raise the design and merchandising bar in c-store retailing and leapfrog the competition,\" Bona noted. The prototype\'s exterior features shades of PKN Orlen’s signature primary red color, while backlit columns beckon day and night to passing motorists and customers using the fuel islands. Inside, customers find a new layout and bold color scheme that drives them to the new and improved foodservice offer encompassing coffee-to-go, a grill station for made-to-order hot dogs as well as prepared foods displayed in sleek glass cases. A grocery section stocked with kitchen basics also makes Stop Café Bistro a convenient spot for pantry staples.\r\n\r\nThe firm also captured an Award of Merit in the VMSD (Visual Merchandising Store Design magazine\'s) annual Retail Renovation Competition, which showcases the best store transformations worldwide. The competition\'s judges singled out Listo! (Spanish for \'quick\'), CBX’s project for PRIMAX, the new fuel brand created by a local independent oil and gas marketing company that acquired 225 former Shell sites in Peru and Ecuador. In addition to conducting research to name the new c-store entity, CBX developed a new merchandise plan, fixturing, in-store signage and colors, and material palette for the variety of Listo! footprints found in urban, suburban and rural locations. The design, Bona said, stresses \"quick and convenient,\" while also conveying a contemporary and warm feel. A curved streetfront elevation allows the store\'s interior to project through to the street, drawing attention inside to the colorful and light-filled space. Features in the prototype Lima location include a foodservice seating area and wine department denoted by warm wood flooring.\r\n\r\nFinally, CBX\'s corporate identity and rebranding work for the newly formed Topaz Energy Group Limited netted four honors in the Ireland Forecourt and Convenience Retailer Awards program. The Dublin-based company is in the process of rolling out the new Topaz brand, design and merchandising plan to 350 service stations and 100 c-stores it acquired from Shell Ireland and Statoil Ireland. For its initial efforts, the company received \"Newcomer of the Year,\" \"Best Oil Company Initiative,\" \"Best use of Category Management\" and \"Best Forecourt Facilities\" awards in the competition. CBX’s market research, analytics, design and branding work assisted in creating the new Topaz brand, corporate identity and store prototype. \"This particular project,\" Bona noted, \"offered CBX the opportunity to tap all of our disciplines, from our experts in consumer research and brand strategy, to our corporate identity, graphic and environmental design groups.\"</p>\r\n', 'International Projects by CBX Win Awards For Store Design and Branding', '', 'publish', 'open', 'open', '', 'international-projects-by-cbx-win-awards-for-store-design-and-branding', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/international-projects-by-cbx-win-awards-for-store-design-and-branding', 0, 'thinking', '', 0),
(1642, 1, '2008-11-03 14:33:30', '2008-11-03 14:33:30', '<p><strong>New look emphasizes innovation and market leadership position</strong>\r\nNew York, NY - November 3, 2008 - In just five minutes parents can discover if their children are using drugs thanks to First Check, a home drug test that is being marketed nationally. Inverness Medical Innovations, LLC, acquired the brand in 2007, and immediately embarked on a package design overhaul to solidify its leadership position and reflect its image as an innovator. The First Check brand, with a 60% share, and sales of over 1.2 million tests each year, offers six versions of its lab-accurate home drug tests that cover a range of 12 different drugs.\r\n\r\nOther products in the line include screening for cholesterol and colon cancer.\r\n\r\nCBX, a New York-based strategic brand consultancy, was brought in to create a branded family look across the entire line. \"The home drug test market is so new that most people don\'t know that these products can be purchased at the local pharmacy,\" says Gregg Lipman, managing partner, CBX. Research revealed that although First Check was primarily marketed to parents attempting to curb or prevent their children\'s drug use, a large segment of buyers were using it to self test and monitor themselves prior to mandated drug tests.\r\n\r\nThe redesign of the brand focused on communicating the over 99% accuracy of the test and the proprietary consumer-friendly cup design. The CBX design team had the unique opportunity to define the look for this new category and created a brand architecture that projects a confident image across the line. A rich blue background color for the outer box enhances shelf presence. A bold new logo incorporates a check mark within the letter \"k\" and forms a lock-up with the \"lab accurate\" descriptor while the custom typeface communicates confidence. The new, enlarged cup image highlights the ease-of-use of the product as well as its proprietary technology. Each of the six versions of the test from marijuana to cocaine to prescription drugs is color-coded to complete the family look of the brand and make it easy for consumers to shop the category.\r\n\r\nThe same brand architecture extends to the cholesterol and colon cancer packages to retain the family look. In place of the color-coding are images of people enjoying an active lifestyle.\r\n\r\n\"From every angle, our brand presence truly conveys the confidence of a leader and innovator,\" says Julie Godon, Director of Marketing Inverness Medical Innovations, LLC. \"In addition, the brand promise of accuracy and easy-to-use technology is instantly communicated on shelf.\" \r\n\r\nFirst Check is sold at pharmacies, including CVS, Rite Aid, Target and Wal-mart, and at firstcheckfamily.com, drugstore.com and other online outlets, with a suggested retail price ranging from $15.99 to $39.99.</p>', 'Redesign of Home Tests for Drug Use and Medical Screening Passes with Flying Colors', '', 'publish', 'open', 'open', '', 'redesign-of-home-tests-for-drug-use-and-medical-screening-passes-with-flying-colors', '', '', '2018-09-27 17:58:46', '2018-09-27 17:58:46', '', 0, 'http://cbx.cappendev.com/thinking/16/redesign-of-home-tests-for-drug-use-and-medical-screening-passes-with-flying-colors', 0, 'thinking', '', 0);
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(1643, 1, '2008-10-08 14:42:15', '2008-10-08 14:42:15', '<p><em>New product and package design innovations help solidify market leadership position and create value.</em>\r\nNew York, N.Y. – October 8, 2008 – In a slowing economy consumers think twice before putting a name brand into their shopping cart, when a less costly store brand is an option.\r\n\r\nWhile consumers recognize and favor Reynolds Wrap aluminum foil as a performance leader, many purchase store brands for everyday tasks and save Reynolds Wrap, which they perceived as stronger, versatile and more durable, for tougher cooking assignments.\r\n\r\nThe need for innovation within the category prompted Reynolds to bring in CBX, a strategic branding company based in New York. \"To reinforce Reynolds\' leadership position, justify its price and communicate the differences among its products, we introduced a value system,\" explained Rick Barrack, Chief Creative Officer at CBX. \"A \'good, better, best\' system created added value, allowed room for product extensions and reinforced customer loyalty, all while maintaining brand equity.\" CBX retained the core equities of the brand including the reflex blue background, silver laminate and familiar typography, but a color coding system on the end corridor provides differentiation and reduces the focus on square footage. Nomenclature was revised to further clarify the functional benefits of each of the new product sku\'s; Reynolds Wrap, with the traditional salmon end corridor, Reynolds Wrap Heavy Strength (silver), Reynolds Wrap Super Strength (gold) and Reynolds Wrap Non-Stick (yellow). Heritage and trust was leveraged across the range of products by locking up the brand name with a ribbon containing a \"Trusted Since 1947\" message. The new designs are rolling out nationally. CBX\'s exploratory into various innovations led to the launch of a new sku – Reynolds Pro-Grille a superior quality product with non-stick, heavy strength and extra width features. Illustrations of barbecue tools and a red end corridor establish new Reynolds Pro-Grille as a necessary tool for out door grilling. With this new position and packaging, Reynolds gained distribution through a new channel and is selling Pro-Grille exclusively at Lowe\'s in the grilling products section.</p>', 'Reynolds Wrap Foils the Competition', '', 'publish', 'open', 'open', '', 'reynolds-wrap-foils-the-competition', '', '', '2018-09-27 17:58:47', '2018-09-27 17:58:47', '', 0, 'http://cbx.cappendev.com/thinking/16/reynolds-wrap-foils-the-competition', 0, 'thinking', '', 0),
(1644, 1, '2008-09-29 14:06:16', '2008-09-29 14:06:16', '<p><strong>-- New ground-up design to debut on Oahu in 2009</strong>\r\nHONOLULU, HI (09/29/08) -- Aloha Petroleum, Ltd., a privately held oil marketer, has selected CBX, the strategic branding, design, and consultancy agency based in New York, to design a prototypical convenience store, beginning with a new, ground-up unit to open on Oahu in 2009. Currently, Aloha Petroleum serves Hawaii with more than 30 company-operated Island Mini-Mart convenience stores and nearly 80 retail fuel locations on the islands of Oahu and Hawaii (the Big Island).\r\n\r\nFor the new 3,400-square-foot prototype, CBX will be developing a new logo and brand identity, exterior and interior design, site plan and store layout, as well as all graphic applications – assets that will reinforce Aloha\'s local presence and Island pride. \"Our assignment is to help create a brand that stands for more than convenience while establishing a stronger emotional connection with those who work and live on Oahu and the Big Island,\" said Joseph Bona, president of CBX\'s retail division.\r\n\r\nTo that end, CBX\'s retail team will help Aloha refocus its sights on developing a \"kama\'aina\" (or \'local\') brand of convenience stores. \"Among its traditional competitors such as Chevron and Tesoro, Aloha is considered to be a truly local brand,\" Bona said. \"The company wants to position its convenience operation as the c-store brand of choice in its Oahu and the Big Island markets.\"\r\n\r\nThrough acquisition and organic growth, Aloha has developed a portfolio of stores representing a variety of configurations ranging in size from small kiosks to 1,500 - 2,500-square-foot facilities, to serve area residents. \"Although the existing Island Mini-Marts do well, Aloha believes the timing is right to position its c-stores with a futuristic design, while maintaining the authentic Hawaiian feel.\" Bona explained.\r\n\r\nAloha expects to phase in the new look to existing locations over the next few years as local planning and permitting processes allow.\r\n\r\nCommenting on the plans, Richard Parry, Aloha president and CEO, stated: \"Aloha Petroleum is looking forward to working with CBX to develop a fresh identity, design, graphics and product offerings for our convenience stores. The Aloha Petroleum brand is performing strongly in the marketplace and we are proud of our convenience store division. By refreshing our store concept, we are confident we can maintain existing customers and acquire new ones, taking sales to new heights.\"\r\n\r\n<strong>About ALOHA PETROLEUM, LTD.</strong>\r\n\r\nAloha Petroleum, Ltd. is an independently owned and locally operated fuel marketer/distributor and convenience store operator, with a history that dates back to the early 1900\'s. Aloha is the second largest retail gasoline marketer in the state of Hawaii and is one of Hawaii\'s Top 20 companies according to Hawaii Business Magazine.</p>', 'Aloha Petroleum, Ltd. Selects CBX to Design A new Convenience Store Prototype', '', 'publish', 'open', 'open', '', 'aloha-petroleum-ltd-selects-cbx-to-design-a-new-convenience-store-prototype', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/aloha-petroleum-ltd-selects-cbx-to-design-a-new-convenience-store-prototype', 0, 'thinking', '', 0),
(1645, 1, '2008-09-12 14:10:16', '2008-09-12 14:10:16', '<p>NEW YORK, N.Y. (9/12/08) -- PetroChina (NYSE: PTR), China\'s second largest petroleum retailer with more than 18,000 stations across the country, has selected the retail division of New York-based CBX to develop a brand strategy and new prototype for its fuel and convenience store operation.\r\nBanking on CBX\'s global expertise in the petroleum and convenience retail sector, PetroChina\'s new store prototype will bring together all aspects of the firm\'s service offerings, from brand strategy, graphic and retail design, to operations and merchandising consulting. Design support will be provided from CBX headquarters in New York and its offices in Beijing and Shanghai.\r\n\r\nIn the consulting arena, working in tandem with The Murphy Group LLC, based in Washington, D.C., CBX will provide strategic guidance on network planning and rationalization, global best practice benchmarking, as well as support in such areas as operational procedures, policies and employee training.\r\n\r\n\"PetroChina\'s new store prototype will bring together global best-in-class design and merchandising to the world\'s second largest integrated oil and gas company by market capitalization behind Exxon Mobil,\" said Joseph Bona, president of CBX\'s retail division. \"The new retail format is intended to position PetroChina as the premier convenience retailer of choice in the Chinese market by attracting the burgeoning middle class of drivers and customers looking for convenience. As today\'s Chinese consumer is growing used to seeing and shopping the world\'s best global brands, retailing expectations have been elevated requiring these new stores to meet the challenge.\"\r\n\r\n\r\n<strong>About PetroChina</strong>\r\n\r\nFounded in 1999 and headquartered in Dongcheng, Beijing, People\'s Republic of China, PetroChina has annual revenue of more than $90 billion (USD) and is the listed arm of state-owned China National Petroleum Corporation (CNPC). PetroChina Limited is mainland China\'s largest producer of oil.\r\n\r\n<strong>About The Murphy Group LLC</strong>\r\n\r\nThe Murphy Group LLC (TMG) is a global business development consultancy focused on the fuels and convenience retailing industry. Its variety of services includes market entry strategies, brand development, training, operational improvement, global best practice benchmarking and strategic planning.</p>\r\n', 'PetroChina Limited Selects CBX Retail Division for New C-Store Prototype and Branding Work', '', 'publish', 'open', 'open', '', 'petrochina-limited-selects-cbx-retail-division-for-new-c-store-prototype-and-branding-work', '', '', '2018-09-27 17:58:46', '2018-09-27 17:58:46', '', 0, 'http://cbx.cappendev.com/thinking/16/petrochina-limited-selects-cbx-retail-division-for-new-c-store-prototype-and-branding-work', 0, 'thinking', '', 0),
(1646, 1, '2008-07-08 14:14:21', '2008-07-08 14:14:21', '<p><strong>-- Rollout of new design to continue through 2008</strong>\r\nPLOCK, Poland (7/8/08) - PKN Orlen recently unveiled its new convenience store concept in Warsaw\'s Powazkowska section, representing a comprehensive strategic brand positioning, corporate identity and naming program, as well as a retail design prototype directed by New York-based CBX.\r\n\r\nThe state-owned company (which, with more than 1,800 stations across the country, is Poland\'s largest petroleum retailer) wanted to distinguish itself from multi-nationals entering the local market with formats that include convenience stores, explained Joseph Bona, president of CBX\'s retail division. Prior to engaging CBX, the company operated a basic, entry level c-store format.\r\n\r\n\"PKN Orlen sought to raise the design and merchandising bar in c-store retailing and, in turn, leapfrog the competition,\" Bona said. To that end, motorists using the site\'s fuel islands will find the adjacent \'Stop Café Bistro\' convenience store hard to miss. Bold colors and backlit columns on the exterior provide a powerful visual statement both day and night.\r\n\r\n\"Inside, we designed a layout that drives more customers through a new and improved foodservice offer to generate higher sales and profits,\" Bona noted. Coffee-to-go, a new and expanding category, is located near the entrance, immediately enticing customers with the sight, sounds and aroma of freshly brewed coffee. A well-stocked newsstand with periodicals also tempts customers to spend a moment browsing.\r\n\r\nCBX\'s design team devised a vibrant grid of product and people photography incorporating PKN Orlen\'s iconic shade of vivid red as well as darker and lighter reds, to highlight the foodservice area, which includes a grill station for made-to-order hotdogs. Sandwiches and other to-go foods are displayed in sleek glass cases with light-wood trim. \"Our intent was to create a \'stage\' or a bit of theater around the food offer,\" Bona explained, \"while also allowing for ease of operations.\"\r\n\r\nFoodservice customers travel the length of store to pay for their purchases at a centralized paypoint positioned at the rear of the selling space, where they will also find the grocery section. Light wood-trimmed shelving holds a wide range of items that makes Stop Café Bistro a destination for everyday kitchen staples as well as prepared foods.\r\n\r\nAbout PKN Orlen\r\n\r\nPKN Orlen is Poland and central Europe\'s largest publicly traded firm, with major operations in Poland, the Czech Republic, Germany and the Baltic States. The merger of Poland\'s C.P.N. and PKN in 1999 created PKN Orlen headquartered near Warsaw in Plock. The company, which also operates a number of joint ventures, generates annual sales of $10 billion (USD).</p>', 'CBX\'s New Convenience Store Prototype For PKN Orlen Debuts in Poland', '', 'publish', 'open', 'open', '', 'cbxs-new-convenience-store-prototype-for-pkn-orlen-debuts-in-poland', '', '', '2018-09-27 17:56:35', '2018-09-27 17:56:35', '', 0, 'http://cbx.cappendev.com/thinking/16/cbxs-new-convenience-store-prototype-for-pkn-orlen-debuts-in-poland', 0, 'thinking', '', 0),
(1647, 1, '2008-06-12 14:15:51', '2008-06-12 14:15:51', '<p><strong>-- New design to roll out to over 200 PRIMAX fueling locations in Peru and Ecuador</strong>\r\nLIMA, Peru (6/12/08)-- PRIMAX recently unveiled the first of its Listo! convenience store sites here at its PRIMAX-branded fuel center, representing a comprehensive strategic brand positioning, corporate identity program and retail design prototype all directed by New York-based CBX.\r\n\r\nSpanish for \"quick,\" the Listo! c-store brand was created for PRIMAX, a new fuel brand designated after the company acquired 165 former Shell locations in Peru and 60 in Ecuador. The Lima location will set the stage for a rebranding of those locations over an evolving timeframe, said Joseph Bona, president of CBX\'s retail division.\r\n\r\nBona noted that the resulting design stresses \"quick and convenient,\" while also conveying a contemporary and warm feel. The exterior incorporates an angular canopy over the forecourt, combining industrial metal with brick and floor-to-ceiling glazing. \"The effect is at once modern and dynamic,\" Bona explained. \"And the store\'s curved streetfront elevation allows the interior to project through to the street, drawing attention inside to the colorful and light-filled space.\" Overhead, translucent acrylic ceiling panels in the main sales area create a reflective surface, amplifying the illusion of height and brightness.>br/>\r\nIn the foodservice area, the CBX design team featured elements tailored for the local market. \"We wanted guests to view Listo! as a destination for food and beverages while projecting an \'authentic\' food experience,\" Bona said. Warm wood floors highlight foodservice seating and the wine department, while hues of soft ochre and cappuccino used throughout the prepared food area create a warm and appetizing shopping experience. Overhead, darker ceiling panels used over the seating area and service counters help create an intimacy not found in typical c-stores. Playful food icons repeated on upper-level fascia in this area reinforce the service offering and create an overall pattern.\r\n\r\nThose icons are also found on the grocery side of the store, where customers can grab a cold beverage or other staple items. Here, the palette shifts to a soft azure to help differentiate the planned-purchase section of the store from the prepared to-go food area.\r\n\r\nThe Lima unit also features a full-service Banco Credito bank inside, which aids in making Listo! a destination, Bona said, and serves to drive foot traffic. Located at the furthest point from the entrance, the bank\'s corner location leads customers through the entire store, thereby exposing them to Listo!’s full range of merchandise.\r\n\r\n<strong>About PRIMAX</strong>\r\n\r\nAn independent oil and gas marketing company headquartered in Lima, Peru, PRIMAX supplies a network of more than 350 petroleum and convenience retail sites, including its PRIMAX fuel and convenience stores. The company\'s retail fuel and convenience stores, along with its commercial fuel business, make it Peru\'s fuel market share leader. PRIMAX is a joint venture of Romero Group (Peru\'s largest conglomerate, with interests in the agribusiness and banking markets) and ENAP, Chile\'s national oil company.</p>\r\n', 'CBX\'s New C-Store Prototype For Primax Unveiled in Lima, Peru', '', 'publish', 'open', 'open', '', 'cbxs-new-c-store-prototype-for-primax-unveiled-in-lima-peru', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbxs-new-c-store-prototype-for-primax-unveiled-in-lima-peru', 0, 'thinking', '', 0),
(1648, 1, '2008-05-28 14:19:25', '2008-05-28 14:19:25', '<p><strong>--350 service stations and 100 c-stores acquired from Shell and Statoil to be re-branded to Topaz banner over next 12 to 18 months</strong>\r\nDUBLIN, Ireland (May 28, 2008)--Topaz Energy Group Limited recently took the wraps off its first group of Topaz fuel center/convenience store sites here, representing the culmination of a comprehensive strategic brand positioning, corporate identity program, and retail and environmental design prototype directed by the retail division of New York-based CBX.\r\n\r\nThese initial locations will set the stage for the re-branding over the next 12 to 18 months of 350 service stations and 100 convenience stores that Dublin-based Topaz had acquired from Shell Ireland and Statoil Ireland thus, ending a 106-year Shell presence in Ireland. Topaz Energy Group previously announced that it would invest 50 million Euros to support the launch of its new brand.\r\n\r\nThe first two units are located at Dublin Port and at Citywest in Dublin. The Dublin Port unit is the country\'s largest fueling site, encompassing 4.5 acres at the entrance to the Dublin Port Tunnel.\r\n\r\nCBX\'s assignment began with market research and analytics in order to generate the new Topaz name and corporate identity for the stores. With Topaz competing against multi-nationals such as Texaco and Esso, along with smaller locally owned entities, the firm looked for a way in which the company\'s new fuel centers and convenience stores could uniquely serve the needs of Irish customers. \"We believed there was a unique opportunity to position Topaz as Ireland\'s major homegrown, nationwide fuel and energy company,\" explained Joseph Bona, president of CBX’s retail division.\r\n\r\n\"Motorists driving past the new stations will come across a much warmer and friendlier brand identity intended to represent earth, sun and environment in a uniquely fresh approach for an energy company,\" Bona said. \"The brand mark is also intended to portray Topaz as a progressive company, operated by progressive Irish locals.\" Motorists will also see the new brand on the company\'s many livery vehicles traveling around the countryside.\r\n\r\nOnce on the site, customers will come across the new Topaz \'Restore\' convenience store concept, framed by a bright green and deep blue fasade. Inside Restore, guests will encounter a sleek, spacious contemporary design featuring an abundance of light, warm red tones on walls and upholstery, as well as rich woods on fixtures, flooring and furniture. They\'ll also find a generous amount of seating around Restore\'s extensive prepared and made-to-order food and beverage offer that includes coffee, smoothies, wraps and more than a dozen hot foods all on view behind contemporary styled cases. The store\'s merchandise offering is rounded out by a fully stocked dairy, frozen and staple foods area.\r\n\r\n\"This particular project,\" Bona noted, \"offered CBX the opportunity to tap all of our disciplines, from our experts in consumer research and brand strategy, to our corporate identity, graphic and environmental design groups.\"\r\n\r\nTopaz Chief Executive Danny Murray, comments T/K\r\n\r\nTopaz purchased the retail, commercial fuels and lubricants business of Shell in the Republic of Ireland and Northern Ireland in 2005. This was followed in 2006 by its acquisition of Statoil Ireland. The convenience stores acquired from the two chains in Ireland range from 150 to 200 square meters.\r\n\r\nWith 35 billion euro in annual revenue, Topaz Energy Group Limited ranks as one Ireland’s largest private businesses. \"Topaz is a true Irish company and with Ireland\'s booming economy, there was an opportunity to build a brand that clearly communicates its heritage and the spirit of a new dynamic, progressive Ireland,\" said Bona. \"We look forward to working with Topaz on rolling out the new look to the balance of the chain.\"\r\n\r\n<strong>About Topaz Energy Group Limited</strong>\r\n\r\nTopaz Energy, a 100%-owned consortium led by Irish private equity firm Ion Equity, was created in 2005 to complete the acquisition of Shell Ireland, including its 55-unit retail operation. In 2006, Topaz acquired all 236 convenience and fuel stores owned and operated by Statoil Ireland. (NOTE: THESE DON\'T FOOT WITH THE 350 FUEL CENTERS/100 C-STORES CITED ABOVE. LET\'S CLARIFY. PERHAPS WE WOULD SAY: 350 FUEL CENTERS, 100 OF WHICH INCLUDE C-STORES) The Dublin-based company is now the largest fuels business in Ireland, with annual revenues of 3.5 billion euros. Its retail operations generate more than 1.5 million customer transactions each week – including the sale of four million cups of coffee and three million sandwiches a year. In addition to retail service stations, Topaz owns oil importation facilities in Dublin, Cork, Limerick, Galway, Derry and Greenore, as well as local distribution depots geographically spread across Ireland. Topaz also supplies independently owned service stations. It sells gasoline, diesel, kerosene, fuel oil and lubricants into all market sectors, both directly and through a countrywide network of authorized distributors.</p>\r\n', 'CBX\'s New C-Store/Fuel Center Prototype For Topaz Energy Group Debuts in Dublin', '', 'publish', 'open', 'open', '', 'cbxs-new-c-storefuel-center-prototype-for-topaz-energy-group-debuts-in-dublin', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbxs-new-c-storefuel-center-prototype-for-topaz-energy-group-debuts-in-dublin', 0, 'thinking', '', 0),
(1649, 1, '2012-10-04 15:27:36', '2012-10-04 15:27:36', '<a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Gregg_web1.jpg\"><img class=\"alignleft size-thumbnail wp-image-1069\" title=\"Gregg_web\" src=\"http://www.cbx.com/wp-content/uploads/2012/09/Gregg_web1-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a>By Gregg S. Lipman:\r\nLast month, there were mumblings that Spain might be saying \"adios\" to the siesta due to the Eurozone crisis that has been rocking Europe for the past several years. This mid-day break - often consisting of a multi-course meal followed by a snooze - is costly for both Spanish workers who no longer have money to spend on long meals, and for companies who cannot afford to have their workers being less productive in the afternoons. Now, in a time every Euro counts in the family budget, and every hour counts toward a company\'s bottom line, workers have taken to eating their lunches in the office with their co-workers or even (gasp!) eating lunch in front of their desks.\r\n\r\nThis behavioral shift in the Spanish culture means big opportunity for brands that previously have not had a huge presence in Spain. For the first time in their professional lives, Spanish workers will now need to figure out how to bring meals into the office, make meals in the office and enjoy meals - yup, you guessed it - in the office.\r\n\r\nFood storage brands like Snapware, Tupperware and Ziploc can obviously provide answers to the first question, through storage solutions that enable workers to bring their meals from home to the office with ease. Sure, this seems like an obvious choice for Americans, who have been taking their lunches to work for years. But for Spaniards, \"brown bagging\" is a foreign concept with which they are quickly becoming acquainted. These brands can break the taboo with sub-brands or products that target the needs of that region. Perhaps a sleeker, more European design would appeal to Spanish sensibilities and tastes.\r\n\r\nAmericans have been bringing microwavable meals - everything from soups to lasagna - to the office for decades. But Spaniards, and Europeans in general, tend to look down upon anything frozen or processed. Part of this is due to their access to fresh fruits, vegetables and meats at their local markets, and part of it is because the more leisurely meal, often enjoyed with family, has a greater emphasis - and longer history - in those countries. But brands like Buitoni, Amy\'s Organic and Healthy Choice have been offering, \"almost made fresh\" prepared foods in the US for many years now, and could likely translate their offerings to meet the tastes and needs of Spanish audiences. Incorporating typically Iberian flavors like saffron and vinegar, meats such as Jamon Serrano, fish such as shrimp and merluza, beans such as chickpeas and starches like rice would all help win over Spanish audiences. And whereas Americans often eat a single item for lunch, meals introduced to Spanish audiences could consist of anywhere from three to five courses, to be more consistent with the restaurant lunches they previously enjoyed.\r\n\r\nBut just changing WHAT people eat won\'t fill the void left by the siesta. People who previously left the office for two hours or more - and often had a nap during that time - are going to need to discover HOW relax in the office. One possible way they can fill the void is by having longer meals in the office, and to make these meals actual events, like \"pot-luck\" lunches in which workers bring dishes that can be shared. Google does a great job of keeping people happy in the office at lunchtime, by offering several different cafes at its Googleplex headquarters, all of them rumored to be good, a well as lunchtime entertainment, lunch-and-learns and lectures. The technology giant also recently implemented a monthly \"silent lunch\" that helps employees rejuvenate during the day and which revives the corporate culture of innovation, community and doing the right thing.\" While Spaniards aren\'t exactly known for being a quiet culture, this communal breath during the day might be a welcome break.\r\n\r\nAnd what about the nap that is the siesta\'s trademark? The new structure brings about a need for new innovations that will let workers take a snooze at their desks. As a result, companies may start having functional lounges, in which people can crash on a couch for a few minutes, or may even incorporate \"nap pods\" into their designs (not unlike the ones at the \"Oasis,\" HuffPo-sponsored centers at the Republican and Democratic National Conventions). Not to mention, a shorter lunch break could mean that the other two meals of the day - breakfast and dinner - may get expanded, in turn presenting even more brand opportunities. So while a siesta-less Spain may leave a void in the hearts of Spaniards, this potential cultural shift presents a huge business opportunity that today\'s food brands can fulfill.', 'Adios, Siesta...Hello Major Business Opportunity', '', 'publish', 'open', 'open', '', 'adios-siesta-hello-major-business-opportunity', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/adios-siesta-hello-major-business-opportunity', 0, 'thinking', '', 0),
(1650, 0, '2018-09-27 16:51:00', '2018-09-27 16:51:00', '', 'jg_method_waterfall', '', 'inherit', 'open', 'closed', '', 'jg_method_waterfall', '', '', '2018-09-27 16:51:00', '2018-09-27 16:51:00', '', 1556, 'http://cbx.cappendev.com/app/uploads/2018/09/jg_method_waterfall.jpg', 0, 'attachment', 'image/jpeg', 0),
(1651, 1, '2012-08-01 17:54:08', '2012-08-01 17:54:08', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Todd_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Todd_web1-150x150.jpg\" alt=\"\" title=\"Todd_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1074\" /></a>By Todd Maute:\r\nHere’s a sad but true statistic: As many as 95% of new products introduced each year are financial failures, according to AcuPoll. It’s not surprising. Most companies tend to equate “product development” with things that are really line extensions, in which a brand adds a new flavor or ingredient and calls it new. But “orange juice with mango” isn’t really an innovation; it’s more of a new product for new product’s sake. True innovation is about leveraging your brand in a multitude of ways, by understanding the behavioral needs of your consumers.\r\n\r\nIn recent years, technology brands have led when it comes to innovation, with the amount of new products and services coming at breakneck speed. Apple changed the world with the iPod, a product that people didn’t even know they needed – but soon the brand had carved out an entirely new category around those little white music players. National brands have definitely learned a thing or two from Apple and created products that are true innovations, not just line extensions. Coca-Cola’s Fridge Pack filled an unmet need by revolutionizing the package and beverage categories by introducing a longer, narrower package for its 12-pack soft drink cans that dispenses easily and stores smaller in the refrigerator. Scotts “Tube-Free” Toilet Paper was “a-ha!” innovation moment that spoke to consumers who wanted to do something good for the environment.\r\n\r\n<strong>Private Label Innovation</strong>\r\nBut while national brands typically led the innovation game in grocery, it actually seems that the most interesting kind of innovation is coming out of the private label world. Historically, private label brands have ridden on the coattails of national brands – first as followers, and more recently as “fast followers.” But smart retailers like Duane Reade, Safeway and Walgreens are leveraging brand development, their retail spaces, and technology when it comes to innovation, and shifting the focus away from products. Here are some recent examples of successful brand innovation that come to mind:\r\n\r\nDuane Reade played into the behavioral insights and learnings from their NYC consumers and created a “New York living made easy” positioning that spoke to its heritage as New York’s drug store chain. They developed new brands that played into this positioning, including a premium private label program, Delish, never before sold in this kind of retail space, and then made their stores destinations by giving customers “Uniquely New York” experiences. These included novel innovations like a growler bar, Brew York City, that offers dozens of kinds of beers, an “upmarket: CHOP” salad café, and a self-serve frozen yogurt bar called Fro-Yo. These scalable innovations were all grounded in strong insights and a solid understanding of Duane Reade’s New York consumers.\r\nSafeway reinvented its stores based on lifestyle, launching a new “Ingredients for Life” positioning. Their private label lines – “Eating Right,” “Open Table” and “O Organics,” were developed under this positioning, and were distinguished by design, marketing, as well as product offering. (For example, one of the store’s recent innovations, Safeway Select Grilling Sauce, comes in a spray bottle so you aren’t continually dipping your raw-chicken covered basting brush back inside a jar.)\r\nPhoto development, once a big money maker for drug stores, suffered greatly with the advent of digital photography and smart phone cameras. Walgreens tapped into this opportunity and met the needs of consumers by creating an innovative app that lets people download smartphone photos and then automatically send them to local Walgreens’ stores for printing.\r\nThe success surrounding these innovations can largely be attributed to these retailers knowing their customer and their market. To pinpoint what was missing from their current offerings and set their brands apart, they stepped back and looked at three key things:\r\n\r\n1. Brand \r\na. Look at your brands and how they relate to business goals. Ask yourself, “How can an innovation strategy help you achieve your goals?”\r\nb. Look at your business and innovate to your strengths, e.g. Duane Reade “NY Living Made Easy.”\r\n\r\n2. Culture\r\na. Understand the cultural milieu, in terms of how people are spending and what products they are buying. \r\nb. Send the innovation message throughout the organization. This is not just about products – it can be merchandising, store experience, services or technology-based innovation.\r\n\r\n3. People \r\na. Get in touch with consumer behavior – know what motivations, needs, and wants they have – and develop simple solutions to drive differentiation. \r\nb. Hire the right people that will help you think and act differently.\r\nInnovation is a process and a way of thinking. Look at innovation more broadly and you will help minimize the space planning game and drive meaningful points-of-difference. Retailers have a captive audience and deep relationship with their customers, and are in a perfect position to leverage their knowledge. Using product, services, retail experiences, and/or great design will help you differentiate your brand and help build undying consumer loyalty.</p>\r\n\r\n<a href=\"http://www.plstorebrands.com/plmag-article-store_brands__taking_product_beyond_the_shelf-3290.html\" target=\"_blank\">http://www.plstorebrands.com/plmag-article-store_brands__taking_product_beyond_the_shelf-3290.html\r\n</a>', 'Store Brands: Taking Product Beyond the Shelf', '', 'publish', 'open', 'open', '', 'store-brands-taking-product-beyond-the-shelf', '', '', '2018-09-27 17:58:48', '2018-09-27 17:58:48', '', 0, 'http://cbx.cappendev.com/thinking/16/store-brands-taking-product-beyond-the-shelf', 0, 'thinking', '', 0),
(1652, 1, '2012-10-01 18:00:01', '2012-10-01 18:00:01', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nThe other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly. Ironically, our articles had something in common … because what Twitter did — dropping its Twitter type and going to a single bird symbol — was tighten things up in the hopes of tweaking its image overall.\r\n\r\nLogo redesigns prove that celebrities aren’t the only ones going under the knife these days. Brands constantly want to alter their images, and the changes range from subtle to dramatic. As a brand consultant, I’ve sat in more than one meeting where a client said, “We’d like to move away from our visual brand equity.” In these cases, we encourage clients to take a step back and look strategically at why they are making these moves — is it to appeal to a different audience or achieve a new business goal? Does it really make sense for their brands? I’m wondering if plastic surgeons in Beverly Hills do the same. Here are five examples of recent brand redesigns that brought celebrities\' surgeries to mind:\r\n\r\nNOSE JOB\r\n> J.C. PENNEY \r\nTo move away from the poor product expectations that became synonymous with its brand, J.C. Penney kept its font but abbreviated to initials placed in the upper left corner of a square. This rejiggering of parts reminds us of actresses whose nose jobs alter the very thing that made them accessible: their imperfections.\r\n\r\nFACELIFT\r\n> PEPSI \r\nBy changing its iconic logo to reach a new generation, Pepsi essentially said, “Give me back my youthful image.” Certain iconic actresses have taken similar steps to compete with young beauties, and though their new looks may be hard to swallow at first, eventually their fans jump on board with the change and love them even more than before.\r\n\r\nBOTOX\r\n> Starbucks and Target \r\nEver look at a famous celebrity and think, “Hmm … there’s something different about that face, but I can’t tell what it is.” That’s what Starbucks and Target both did last year — smoothed out a few wrinkles by getting rid of the Target and Starbucks type. These brands are already so respected and established that these moves were subtle, seamless and without controversy. We happen to think the logos look a helluva lot better now.\r\n\r\nIMPLANTS\r\n> THE GAP \r\nSome brands “go under the knife” only to flip-flop on their decisions shortly thereafter, a la actresses\' implant choices — in, out and then back in again. Whereas the old Gap logo looked distinctive and elegant, the new 2010 logo kept one small element — the blue box — and then downgraded the rest of the logo. But a few days after unveiling the new look, the brand reneged and went back to the old.\r\n\r\nMultiple procedures\r\n> TROPICANA \r\nSome celebrities — you know who I’m talking about — have had so much surgery that it has rendered them virtually unrecognizable. And that\'s what happened to Tropicana in early 2009, when the agency working on the brand wielded the knife so liberally as to do away with any semblance of the company people knew and loved. With people unhappy with the rebrand, Tropicana broke under pressure and reverted back to its original design.\r\n\r\nBut the truth is, sometimes the brands with the most equity are the ones that haven’t had any surgery at all — that stay “au naturel,” if you will. Companies like Heinz, Campbell’s and Coca-Cola have all aged gracefully, and kept their logos relatively the same for many decades. I’d say that’s working for them, no? After all, how many brands can say they were the subjects of iconic Andy Warhol paintings?</p>\r\n\r\n<a href=\"http://www.brandpackaging.com/articles/84349-when-brands-get-plastic-surgery\" target=\"_blank\">http://www.brandpackaging.com/articles/84349-when-brands-get-plastic-surgery</a>', 'When Brands Get Plastic Surgery...', '', 'publish', 'open', 'open', '', 'when-brands-get-plastic-surgery', '', '', '2018-09-27 17:58:51', '2018-09-27 17:58:51', '', 0, 'http://cbx.cappendev.com/thinking/16/when-brands-get-plastic-surgery', 0, 'thinking', '', 0),
(1653, 1, '2012-09-20 18:14:37', '2012-09-20 18:14:37', '<p>Digital signage helped pave the road to Florida for c-store chain Wawa, and now it\'s rolling out to stores chainwide — apparently with a presidential candidate\'s seal of approval.\r\nConvenience store chain Wawa Inc. is in the process of deploying digital signage to all of the more than 600 stores it has across the U.S. The move comes after a wildly successful 25-store test run, and on the heels of the chain\'s move into the Central Florida market with a redesigned store concept featuring digital signage.\r\n\r\nWawa spokeswoman Lauren Sharp said the initial digital signage pilot last fall went so well that they decided to roll out across the chain, in an audio clip posted by the chain\'s digital signage partner, ADFLOW Networks.\r\n\r\n\"We were really excited about the opportunity to present more messages to our consumers at a frequent rate,\" she said in the clip. \"So digital signage allows us to switch out the messages on a daily basis, even daypart messaging, so that we were able to target a.m. daypart, p.m. daypart in ways we were never able to through static signage.\"\r\n\r\nWawa also has been able to cut expenses on the cost of printing and shipping static signage to stores, she said, which has helped the company offset the cost of producing dynamic content for the digital signage screens.\r\n\r\nThe deployment will see two screens deployed to each store, one in the foodservice area and another in the coffee/beverage section, Sharp said.\r\n\r\n\"Our new digital signage showcases our offer in a much more upscale, appealing way and moves us closer to our vision of \'fast casual to go,\'\" said Howard Stoeckel, CEO of Wawa, in an announcement from ADFLOW.\r\n\r\nADFLOW VP of Sales Steve Kartonchik said that his firm had been \"fortunate in this project to work with some great people at a leading operator. It has been a rewarding experience helping the Wawa Marketing, IT and Operations team implement their digital signage strategy across their stores.\"\r\n\r\nAnd digital signage is playing an even more prominent part in WaWa\'s new locations in the Sunshine State. The first of the chain\'s new stores in the Florida market opened July 18 across the street from Sea World, and four more were scheduled to open in the Orlando area within the next five weeks. New York City-based CBX, a creative agency specializing in retail design and operations, designed the new store prototype for the move into Florida, and featured digital signage prominently in the design.\r\n\r\nInside the store, customers will immediately see a red-tiled wall placed front and center, highlighting the center island kitchen, where fresh hoagie rolls will be baked daily. The food preparation area also incorporates a full-service specialty beverage section, where customers can order 20-plus varieties of hot drinks, as well as more than 20 varieties of Smoothies and frozen beverages. Guests can order any specialty drink or sandwich exactly the way they want using Wawa\'s touchscreen system, with a series of screens prominently positioned at the kitchen/specialty beverage area\'s counters.\r\n\r\nWawa\'s new touchscreen digital signage self-ordering technology even made national news earlier this year, when Republican presidential candidate Mitt Romney mentioned at a campaign stop in Pennsylvania that he\'d visited a Wawa store and expressed his appreciation of its self-order tech.\r\n\r\n\"I went to a place called Wawa\'s today, you ever been there? ... You press a little touchtone keypad, you touch this, touch this, go pay the cashier, there\'s your sandwich. It\'s amazing,\" Romney said, according to The Los Angeles Times. \"It\'s amazing — people in the private sector learn how to compete. It\'s time to bring some competition to the federal government and to get it smaller and get it to respond to the customers — which are you.\"</p>\r\n\r\n<a href=\"http://www.digitalsignagetoday.com/article/200807/C-store-chain-Wawa-goes-gaga-for-digital-signage\">http://www.digitalsignagetoday.com/article/200807/C-store-chain-Wawa-goes-gaga-for-digital-signage</a>', 'C-store chain Wawa goes gaga for digital signage', '', 'publish', 'open', 'open', '', 'c-store-chain-wawa-goes-gaga-for-digital-signage', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/c-store-chain-wawa-goes-gaga-for-digital-signage', 0, 'thinking', '', 0),
(1654, 1, '2012-09-20 16:19:27', '2012-09-20 16:19:27', '<p>Most dairy brands engaged in the day-to-day battle for survival in the refrigerated section only wish they had the problems that Philadelphia Cream Cheese has. After all, the soft white brick of cheese named after the City of Brotherly Love has prospered for nearly 90 years now. Making cream cheese is extremely difficult (the careful introduction of acid-secreting bacteria is what turns milk into a solid), and Kraft is said to keep its formulas sealed in a Chicago safe. But the brand has its routine down cold. So instinctively do shoppers reach for that gray-foil wrapper with the blue lettering that Kraft now enjoys a 70 percent market share—especially sweet, considering that Americans buy $800 million worth of cream cheese every year. Sure, people may feel guilty about eating cream cheese (33 percent of it is pure fat), but since when did guilt stop people from buying something?\r\nAs it turns out, however, things are not as easy as they may look for Philly Cream Cheese—at least not when it comes to the marketing. Think about it. When your core product is an emulsified cake of breakfast food that’s hung out on the end of a butter knife for decades, keeping the brand image fresh and interesting is no mean feat. But judging from the ads shown here, Kraft’s done a pretty good job of it, at least according to Rick Barrack, chief creative officer of New York branding firm CBX. While it’s easy to look at the contemporary image and spot all of the requisite cultural updates (butcher-block table, T-shirted father and son bonding, etc.), the real device that’s kept the brand current is more thematic than physical. “In the ‘50s ad, they were talking only about what the product has to offer,” Barrack said. “But they’ve moved from product attributes to product experience.” In other words, if all that used to matter was the brand’s quality, what matters now is the quality time that the brand makes possible.\r\n\r\nWhen the ad at right appeared in the pages of McCall’s in 1958, food marketing was little more than an argument over quality. In this case, high-quality cream cheese as part of a proper, middle-class American breakfast. Those female hands? They belong to mother, who is, of course, making your breakfast for you. See it there, laid out nicely on the table? She’s even put a hard-boiled egg down beside the coffee. The language sells the Philly even better, assuring us that it’s “wholesome” (whatever that means) and will satisfy “sleepy morning appetites.” “The ad is just a reflection of the conventions of the times,” Barrack said. “Mom is responsible for setting the table and whatever helps her do it better will make her take notice. Philly Cream Cheese is playing right to that.”\r\n\r\nBut now look at what the same-old cheese is doing 54 years later. Gone is the goofy talk of wholesomeness, of satisfying hungry tummies. Safely able to presume that the cream cheese’s taste and quality are already a given for most consumers, Kraft has shifted the entire selling strategy from the food to the occasion surrounding it. Cream cheese isn’t what you smear on bread; it’s a conduit for connecting with your family. “Today the homemaker is time-starved, and that’s mirrored in this ad,” Barrack said. “Carving out time to spend with your loved ones is a challenge. Multitasking is the new norm—as evidenced by the father holding the paper while eating with his son.” And, of course, “it’s interesting that they’ve chosen a man to start with,” Barrack said.\r\n\r\nBut what’s most interesting in these two ads isn’t that they show how the rigid domestic norms of the 1950s have developed into the fast-paced, nontraditional free-for-all that is today’s home; it’s that they show how Philadelphia Cream Cheese has come along for the ride and still fits in.\r\nYou just might want to go lighter on that schmear. After all, the stuff is 33 percent fat.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/persp-laying-thick-cream-cheese-01-2012.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/persp-laying-thick-cream-cheese-01-2012.jpg\" alt=\"\" title=\"persp-laying-thick-cream-cheese-01-2012\" width=\"475\" height=\"599\" class=\"alignnone size-full wp-image-1193\" /></a>\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/persp-laying-thick-cream-cheese-02-2012.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/persp-laying-thick-cream-cheese-02-2012.jpg\" alt=\"\" title=\"persp-laying-thick-cream-cheese-02-2012\" width=\"652\" height=\"546\" class=\"alignnone size-full wp-image-1194\" /></a>\r\n\r\n<a href=\"http://www.adweek.com/news/advertising-branding/laying-it-thick-143745\"></a></p>', 'Laying It on Thick: Philadelphia Cream Cheese changes its marketing recipe', '', 'publish', 'open', 'open', '', 'laying-it-on-thick-philadelphia-cream-cheese-changes-its-marketing-recipe', '', '', '2018-09-27 17:42:12', '2018-09-27 17:42:12', '', 0, 'http://cbx.cappendev.com/thinking/16/laying-it-on-thick-philadelphia-cream-cheese-changes-its-marketing-recipe', 0, 'thinking', '', 0);
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(1655, 1, '2012-10-03 19:01:44', '2012-10-03 19:01:44', '<p>LONDON -- In a ceremony held last month at the Insight NACS Future of Convenience event here, Centra Rochestown, an Ireland convenience store that combines fresh food, a deli and an inviting dining area, was crowned the 2012 International Convenience Retailer of the Year. This is the third consecutive year the award has gone to an Ireland-based c-store.\r\nStatoil Fuel & Retail, the Norway-based petroleum and c-store chain that was recently acquired by Alimentation Couche-Tard Inc., was a highly commended runner-up in the Insight NACS competition, which included some of the world\'s latest and most innovative convenience store formats.\r\n\r\nThe International Convenience Retailer of the Year award was presented during the Insight NACS Future of Convenience event in London. This annual event for the European and international convenience petroleum industry attracted delegates from more than 22 countries this year.\r\n\r\nAn elite panel of judges including Joe Bona, president of the retail division at CBX; Jeff Rogut, executive director of the Australian Association of Convenience Stores; Stephanie Rice, founder of Rice Retail Marketing; and Don Longo, editor-in-chief of Convenience Store News, shortlisted six finalists for the 2012 award. Readers of Insight\'s international newsletter, Global Convenience Store Focus, were then asked to vote for their favorite online.\r\n\r\nFeatured in the latest edition of Global Convenience Store Focus, Centra Rochestown puts fresh foods and value at the center of its offer and has a strong community following as a result. The store, owned by Terry and Sieglinde Murphy and run by store manager Mary McGroarty, emphasizes fresh foods with shoppers greeted by coffee, then leading onto bakery and finally fresh fruit and vegetables.\r\n\r\nThe store has a distinct market feel with plenty of open space. Customers can choose from fresh sandwiches, ready meals or ingredients for dinner at home. An open and inviting area around the deli, meanwhile, enables customers to browse and chat, and has created a real hub at the heart of the store.\r\n\r\nThe judging panel felt this store demonstrated real local involvement, too. Centra Rochestown is an active participant in the local community. It supports local producers and suppliers, and sponsors the Gaelic Athletic Association, which is brought to life in the community through ticket giveaways, face painting and lots of other activities on match days.\r\n\r\n\"It is very gratifying for us to be acknowledged and to receive this award and see all the hard work come to light,\" Terry Murphy said. \"The focus has been to be high on convenience by bringing fresh and food-for-now to the front of the store and very local. It\'s been a huge team effort and we couldn\'t have done it by ourselves. We are delighted with the support we received from Musgrave -- it is a true retail partnership.\"\r\n\r\nRunner-up Statoil Fuel & Retail was highly commended for its new highway concept store in Minnesund, Norway. The judges felt the site design had been carefully thought through with a separate forecourt area and shop. The panel was particularly impressed with the in-store layout and creation of distinct departments for self-serve coffee, bread and bakery, fresh food, a salad bar, convenience offer and services.\r\n\r\nA food offer tailored to the time of day with breakfast, lunch and dinner options was another standout feature cited by the judges. Statoil Fuel & Retail was also praised for its highly engaged people, plus investment in staff training to deliver the new food offer.\r\n\r\n\"The Insight NACS International Convenience Retailer of the Year Award is going from strength to strength,\" said Dan Munford, managing director of Insight. \"The caliber of the entries in this year\'s contest was first-class, with innovations at every turn. Judges were put through their paces to deliver a shortlist from an outstanding field of entries and put six stores through to the final: BP Connect, New Zealand; Centra Rochestown, Ireland; Junction 14 Spar Express, Ireland; Tesco Fresh & Easy Express, USA; and Statoil Fuel & Retail, Norway. Centra Rochestown is an inspirational winner of the 2012 award.\"\r\n\r\nMike Laney, head of convenience for award sponsor Imperial Tobacco, extended congratulations to the winner and added, \"Imperial Tobacco is delighted to be associated with the Insight NACS International Convenience Retailer of the Year Award, which showcases the best convenience and forecourt operators around the world. The award provides a valuable opportunity to share and recognize international best practice in convenience retailing.\"\r\n\r\nCentra Rochestown is the fourth retailer to win the Insight NACS International Convenience Retailer of the Year Award. Previous winners include Spar, China (2009); Applegreen, Ireland (2010); and Topaz Cashel, Ireland (2011).\r\n\r\nIn conjunction with the NACS Show, starting this Sunday, Oct. 7, Insight will kick off its retail store study tours in the United States this weekend, with planned excursions to Fresh & Easy, Walgreens, IN-AND-OUT Burger and 7-Eleven in the Las Vegas area.\r\n\r\n<a href=\"http://www.csnews.com/top-story-business_focus-ireland_c_store_crowned_international_convenience_retailer_of_the_year-62013.html\" target=\"_blank\">http://www.csnews.com/top-story-business_focus-ireland_c_store_crowned_international_convenience_retailer_of_the_year-62013.html</a>', 'Ireland C-store Crowned International Convenience Retailer of the Year', '', 'publish', 'open', 'open', '', 'ireland-c-store-crowned-international-convenience-retailer-of-the-year', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/ireland-c-store-crowned-international-convenience-retailer-of-the-year', 0, 'thinking', '', 0),
(1656, 1, '2012-09-10 19:08:53', '2012-09-10 19:08:53', '<p><strong>The Chop Salad Bar can be seen in this year’s NACS “Ideas 2 Go” program at the NACS Show in Las Vegas on October 9.</strong>\r\nNEW YORK – Duane Reade’s newest store, located at 100 Broadway and overlooking the famous \"Canyon of Heroes\" tickertape parade route, is boasting the chain’s first Upmarket Chop Salad Bar, where customers can create their own customizable salads.\r\n\r\nDuane Reade collaborated CBX to create the store-within-a-store (Upmarket) Chop Salad Bar, which capitalizes on the grab-and-go concept for New Yorkers who are looking for a fresh, healthy mealtime option.\r\n\r\n\"Duane Reade continues to bring value to New York City shoppers, providing everything from pharmacy to fresh food needs,\" said Todd Maute, partner at CBX, in a press release. Customers easily locate the salad bar inside the store thanks to a giant LED light box of a spoon, fork and knife that hangs on the wall.\r\n\r\nThe rest of the store\'s design plays into its historic \"Canyon of Heroes\" location in an 1896 building that formerly housed the American Surety Company. The design features museum-like plaques on each of the nine columns facing Broadway that give a brief description and image of some of the athletes, presidents and war heroes who have been showered with streams of confetti in past parades.\r\n\r\nThe contemporary design also features black laminate cubicle shelving, brushed aluminum lighting troughs and black and white subway tiles. From the store\'s second floor, one can look down onto the famous Trinity Church and Cemetery, as well as get a perfect view of the \"Canyon of Heroes\" route.\r\n\r\n<a href=\"http://www.nacsonline.com/NACS/News/Daily/Pages/ND0910126.aspx\" target=\"_blank\">http://www.nacsonline.com/NACS/News/Daily/Pages/ND0910126.aspx</a>', 'Duane Reade Touts Fresh Offer With Salad Bar', '', 'publish', 'open', 'open', '', 'duane-reade-touts-fresh-offer-with-salad-bar', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-touts-fresh-offer-with-salad-bar', 0, 'thinking', '', 0),
(1657, 1, '2012-09-09 19:11:01', '2012-09-09 19:11:01', '<p><strong>Scotts creates a no-mess, no-guesswork lawn spreader that works with pouched lawn-care products that snap into place and provide controlled-flow dispensing.</strong>\r\nThe Scotts Co. has stirred up a stagnant lawn-care product category with a new lawn spreader system featuring a custom pouch with fitment that becomes an integral part of the product-dispensing process. The Scotts Snap cartridge spreader system with complementary Scotts Snap-Pac pouches, engineered in-house with assistance from a design firm, provides a no-mess, no-guesswork lawn-care option for consumers with smaller lawn sizes—4,000 sq ft or less—and for those looking for a more convenient spreader option.\r\n\r\nThe sleekly engineered spreader and eight product varieties in flexible Snap-Pac pouches—including lawn food, weed controls, crabgrass preventer, and insect killer—were launched gradually into the market, beginning in 2010 and becoming available nationally in home and garden retailers in 2012. Sold separately from the spreader, the products are dispensed by placing the Snap-Pac on top of the applicator, flipping a switch that affixes the pouch to the spreader, and engaging the handle of the spreader, which opens the fitment at the bottom of the pouch to release product in a controlled flow.\r\nAccording to Scotts research principal Brad Schultz, the Snap system was developed in response to ethnographic research conducted by the company to determine consumers’ pain points relating to lawn and garden care. One challenge, they learned, was the unwieldy task of pouring product into the spreader, as well as the subsequent storage of unused product.\r\n\r\n“Another challenge, particularly for consumers who aren’t experienced in lawn and garden fertilizing, is understanding the product instructions,” Schultz adds. “Snap basically takes that anxiety away for the consumer because there are no settings. Each cartridge is preset for the product that’s being dispensed. So assuming the consumer goes over their lawn just one time [with the spreader], there is no chance of over- or under-application of product.”\r\n\r\nAt $49.99, the Snap applicator is positioned between Scotts’ mid-tier and high-end spreading units. It was designed with a streamlined, contemporary appearance and a small footprint, with a handle that folds in half for easy storage. Premium metallic colorants were used in the injection-molding process to offer more “bling” than Scotts’ traditional agricultural-style spreaders, Schultz notes. All colorants and resins for the spreader were also selected to meet Scotts’ strict durability and fade-resistance requirements, he adds.\r\n\r\nThe crowning achievement of the Snap cartridge system however, is the Snap-Pac. Says Schultz, “When we set out to build this package, we really pushed the limits of what has been attempted before in terms of fitment technology.” The Snap-Pac employs two proprietary parts: a multilayer stand-up pouch, and a custom injection-molded dispensing fitment. The pouch, holding from seven to 12.8 lb of product, depending on variety, offers a custom shape that engages with the spreader and features a two-hole handle that makes it easy for consumers to carry. The proprietary pouch structure is laminated for strength and for high-end print capabilities, and offers UV-resistance.\r\n\r\nThe fitment, positioned at the bottom of the pouch, is a four-piece construction made of high-density polyethylene that includes a metering plate specifically designed for each product variety to ensure the proper application rate. “You don’t put an insect control product down at the same rate as a fertilizer,” Schultz explains. “So we modify the metering plate so we get a variety of orifice sizes that allow us to control the flow of product.” Once the consumer releases the handle of the spreader after product application, the fitment closes, and the pouch with any unused product can be removed from the spreader for clean, no-spill storage.\r\n\r\nAs for the product’s marketing prowess, brilliantly colored Snap-Pac pouch graphics were designed by brand agency CBX, which created aspirational images for each lawn-care variety to showcase the end benefit of the products. A blue sky with fluffy clouds is pictured on the top half of the bag, while the bottom displays vibrant-green grass. The product name uses an approachable, contemporary typeface that is locked up with the Scotts logo. A three-step instructional inset with product illustrations at the bottom of the bag depicts how users “Snap,” “Lock,” and “Go” with the system.\r\n\r\nSays CBX chief creative officer Rick Barrack, “The educational component of the product was paramount to our solution. The visual design needed to communicate that this is an integrated lawn care system with key features and benefits—essentially that a beautiful lawn is just a Snap away.”\r\n\r\nSince its introduction, Scotts Snap spreader cartridge system has caused some buzz in a retail category starved for innovation, Schulz says, and has attracted new consumers to a process that may have formerly intimidated them. Snap-Pacs are available nationally at a suggested retail price of $13.99 to $29.99, depending upon variety. \r\n\r\n<a href=\"http://www.packworld.com/package-type/bagspouches/snap-pac-pouch-makes-lawn-spreading-simple\" target=\"_blank\">http://www.packworld.com/package-type/bagspouches/snap-pac-pouch-makes-lawn-spreading-simple\r\n</a>', 'Snap Pac pouch makes lawn spreading simple', '', 'publish', 'open', 'open', '', 'snap-pac-pouch-makes-lawn-spreading-simple', '', '', '2018-09-27 17:58:48', '2018-09-27 17:58:48', '', 0, 'http://cbx.cappendev.com/thinking/16/snap-pac-pouch-makes-lawn-spreading-simple', 0, 'thinking', '', 0),
(1658, 1, '2012-09-07 19:16:53', '2012-09-07 19:16:53', '<p>NEW YORK -- Duane Reade has added an Upmarket Chop Salad Bar store-within-a-store at its 100 Broadway location in downtown New York City. The salad bar is designed for customers with limited lunch breaks to quickly customize their own salads in a grab-and-go manner.\r\nDuane Reade collaborated with design firm CBX on the project. CBX\'s goal was to create a distinctive look for Upmarket Chop. The final product includes a giant LED light box of a spoon, fork and knife that hangs on the wall of the salad bar at its centerpiece.\r\n\r\n\"Duane Reade continues to bring value to New York City shoppers, providing everything from pharmacy to fresh food needs,\" said Todd Maute, partner at CBX.\r\n\r\nThe 100 Broadway location also features a juice bar, a sushi bar, coffee station, hot soups and a frozen yogurt station.\r\n\r\nAs CSNews Online also reported, Duane Reade opened its flagship large-scale store at 40 Wall Street in July 2011. That store, located in the Trump Building down the street from the New York Stock Exchange, features many of the same items as the 100 Broadway location, as well as a Coca-Cola Freestyle machine and a Tensator Virtual Assistant.\r\n\r\nDuane Reade is a division of Walgreen Co.\r\n', 'Duane Reade Adds Salad Bar to Its Product Mix', '', 'publish', 'open', 'open', '', 'duane-reade-adds-salad-bar-to-its-product-mix', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-adds-salad-bar-to-its-product-mix', 0, 'thinking', '', 0),
(1659, 1, '2012-09-07 17:23:42', '2012-09-07 17:23:42', '<p>New York-based Duane Reade has opened a new store at 100 Broadway in New York. The new store features the first Chop Salad Bar, which is the newest in-store shop from the chain’s Upmarket brand and allows customers to customize their own salads. The store, designed with the help of CBX, includes brushed aluminum lighting troths, black laminate cubicle shelving, black-and-white subway tiles, an iconic New York skyline and framed phrases in the back wall cubicles. Overlooking the “Canyon of Heroes” tickertape parade route, the store also features nine columns with museum-like plaques describing past parades. Duane Reade operates more than 250 stores throughout the New York region.</p>\r\n\r\n<a href=\"http://www.ddionline.com/displayanddesignideas/industry-news/Duane-Reade-Opens-Ne-7718.shtml\" target=\"_blank\">http://www.ddionline.com/displayanddesignideas/industry-news/Duane-Reade-Opens-Ne-7718.shtml</a>', 'Duane Reade Opens New Store, First Chop Salad Bar', '', 'publish', 'open', 'open', '', 'duane-reade-opens-new-store-first-chop-salad-bar', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-opens-new-store-first-chop-salad-bar', 0, 'thinking', '', 0),
(1660, 1, '2012-09-06 19:29:17', '2012-09-06 19:29:17', '<p>NEW YORK, NY, Sep 06, 2012 (MARKETWIRE via COMTEX) -- Capitalizing on the unique nature of its home city, New York\'s Duane Reade chain has built its drugstore brand on uniqueness, with a tag line -- Uniquely New York since 1960 -- that speaks precisely to that point. So it is no surprise that the chain\'s newest store, located at 100 Broadway and overlooking the famous \"Canyon of Heroes\" tickertape parade route, is in a league of its own. Not only does the store\'s design speak to its historic site, but this new Duane Reade location also boasts the brand\'s first ever Upmarket Chop Salad Bar, where customers can create their own customizable salads.\r\nDuane Reade collaborated with agency partner CBX on the creation of the store-within-a-store (Upmarket) Chop Salad Bar, the newest offering for the chain\'s Upmarket brand. The fresh offerings at Upmarket Chop allow customers to customize their own salads in a \"grab \'n go\" manner that works conveniently with their hectic lunch hours. \"Duane Reade continues to bring value to New York City shoppers, providing everything from pharmacy to fresh food needs,\" says Todd Maute, Partner, CBX. CBX helped create a distinctive look for Upmarket Chop, the centerpiece of which is a giant LED light box of a spoon, fork and knife that hangs on the wall of the salad bar.\r\n\r\nThe rest of the store\'s design plays into its historic \"Canyon of Heroes\" location in an 1896 building that formerly housed the American Surety Company. The design features museum-like plaques on each of the nine columns facing Broadway that give a brief description and image of some of the athletes, presidents and war heroes that have been showered with streams of confetti in past parades. The design is fresh, fun and contemporary, with black laminate cubicle shelving, brushed aluminum lighting troughs, black and white subway tiles, an iconic NY skyline and playful framed phrases in the back wall cubicles. From the store\'s second floor, one can look down onto the famous Trinity Church and Cemetery, as well as get a perfect view of the \"Canyon of Heroes\" route.\r\n\r\n<a href=\"http://www.marketwatch.com/story/duane-reade-extends-its-uniquely-new-york-experience-to-new-100-broadway-store-featuring-the-citys-first-upmarket-chop-salad-bar-2012-09-06\" target=\"_blank\">http://www.marketwatch.com/story/duane-reade-extends-its-uniquely-new-york-experience-to-new-100-broadway-store-featuring-the-citys-first-upmarket-chop-salad-bar-2012-09-06\r\n</a>', 'Duane Reade Extends Its \"Uniquely New York\" Experience to New 100 Broadway Store, Featuring the City\'s First Upmarket Chop Salad Bar', '', 'publish', 'open', 'open', '', 'duane-reade-extends-its-uniquely-new-york-experience-to-new-100-broadway-store-featuring-the-citys-first-upmarket-chop-salad-bar', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-extends-its-uniquely-new-york-experience-to-new-100-broadway-store-featuring-the-citys-first-upmarket-chop-salad-bar', 0, 'thinking', '', 0),
(1661, 1, '2012-08-27 19:32:10', '2012-08-27 19:32:10', '<p>Private label products are no longer the dowdy stepsisters of national brands. In fact, the quality and variety of private label food is better than it has ever been. And to position the products vis-à-vis national competitors, private labelers are relying on packaging that\'s every bit as impactful as that of leading national brands.\r\nPackage graphics, in particular, are playing a central role. Retailers are turning to graphics to create a store-wide presence for their private label offerings and also to convey the quality of new premium and artisanal private label lines.\r\n\r\n<strong>Packaging line looks</strong>\r\nIn years gone by, private label products were a cheap alternative to leading national brands, with little to no emphasis on the \"brand\" component of the store brand. But that\'s changing, and the result is a new generation of private label programs that emphasize a unified brand look across food categories.\r\n\"Retailers are asking, \'How do I create a brand that I can use across 250 categories and 3,000 SKUs so that I can tell a brand story? So if somebody is really satisfied buying my [private label] cereal and they see a similar looking package in canned goods, they\'ll get the same perception,\' \" says Todd Maute, partner at branding firm CBX (www.cbx.com), New York.\r\n\r\n\"There has been a trend as of late where retailers are going more toward \'line looks,\' which are a common theme across all categories,\" Maute adds. \"The primary driver behind line looks is … to build a common story for the brand.\"\r\n\r\nThis strategy drove a recent private label repositioning initiative at Longo\'s (www.longos.com), a Vaughan, Ontario-based grocery. Longo\'s is a family-owned company with 25 stores in the greater Toronto area. Working with integrated retail agency Watt International (www.wattintl.com), Toronto, Longo\'s executed the refresh, which resulted in a two-tier private label program.\r\n\r\nLongo\'s new mid-tier private label offerings are \"value\" products — quality but everyday products with lower prices than national brands. The other tier, Longo\'s Signature, is a premium product line.\r\n\r\nProducts in both tiers are merchandised in many departments throughout the store, and the package design for each tier overcomes inconsistencies in fonts, imagery, design elements and logo placement on Longo\'s previous private label packaging.\r\n\r\nUnique design elements, including color schemes and typefaces, differentiate the packaging of each tier from the other — and from national competitors. Even the Longo\'s logo is different between tiers. The mid-tier logo is the Longo\'s name in white on a ground of red, with two small green leaves (in place of an apostrophe) to connote freshness.\r\nThe Signature logo, in contrast, uses a handwritten font and round stamp. The idea is that \"our family endorses it, because it has that Longo Bros. signature stamp,\" explains Jenny Longo, director of private brands. The Signature logo and package design were created to elevate the brand and deliver a \"premium look and feel,\" she adds.\r\n\r\nLongo\'s private label products currently comprise about 700 SKUs, about 90 percent in the mid-tier and 10 percent in Signature. The company started its private label revamp in 2009, and in the two years that followed \"revised everything,\" Longo says. That included introducing 400-plus new SKUs, refreshing some existing SKUs and discontinuing others. \"The process was intense, and it was a huge undertaking.\"\r\n\r\nThe results of the tiered private label program are encouraging. Longo\'s reports that its private label penetration in the Canadian market rose from 4.6 percent in 2008 to 8.2 percent in 2011. By 2017, the company hopes the figure will grow to 20 percent.\r\n\r\nSunflower Farmers Market (www.sunflowermarkets.com), Phoenix, also relaunched its 600-SKU private label line recently. The effort included a thorough packaging redesign. Sunflower, a chain of natural food stores in the western and southwestern U.S., worked with Vertis Communications (www.vertisinc.com), Baltimore, on the relaunch.\r\n\r\n\"I haven\'t come across a private label line that really understands its niche the way Sunflower does,\" says Steve Beckman, former vice president of creative services at Vertis.\r\n\r\n\"They\'re not an \'organic store.\' They do have a lot of organic products, but that\'s not the mainstay of what they are. It\'s a farmers\' market.\" Thus, freshness and messages like \"from our farm to your table\" are fundamental to the Sunflower store brand.\r\n\r\nBeckman points out that at a traditional farmers\' market, shoppers can talk with farm-stand marketers to learn about products and get recommendations. However, \"you can\'t do that in a store. So we tried to get the products to speak for themselves, and one of the ways we did that was with really innovative copy writing and informative [elements] on the packaging. Another was with the introduction of QR codes.\"\r\n\r\nThe quick-response (QR) codes connect shoppers in real time, via their smartphones, to web-based product information that could influence purchasing. Sunflower is purportedly one of the first private labelers to use QR codes on packaging.\r\n\r\nBoxes of Sunflower All-Natural Cereal display a QR code on-pack, but not all Sunflower products do. \"I don\'t typically recommend QR codes on packaging,\" Beckman says, because in many cases relevant information can be communicated better using text, graphics and other on-pack design elements.\r\n\r\nSo Sunflower \"products that don\'t have as full of a story\" don\'t get an on-pack QR code, he says. But \"products that are truly unique are getting it.\" For those that do display a QR code, Sunflower has developed linked web content that educates shoppers about, for example, where the products or their ingredients come from.\r\n\r\n<strong>Premium and artisanal products</strong>\r\nIn addition to the shift to store-wide private label lines, industry observers are noticing continued growth of premium and artisanal private label products.\r\n\"Premium [private label] is, in my opinion, a trend that will continue to grow, because the goal is to offer a better product than exists in the category today, still at a better price point than the comparable national brand in the category,\" says CBX\'s Maute. \"So it\'s a nice way for retailers to differentiate themselves in the marketplace.\"\r\n\r\nFor these high-end products, packaging that accurately conveys the item\'s quality is essential. The Great Atlantic & Pacific Tea Company, Inc. (www.apfreshonline.com), Montvale, N.J., leveraged package graphics to communicate artisanal qualities when it launched the Jersey Tomato Sauce line under its Food Emporium Trading Company private label. Vertis Communications designed the Jersey Tomato Sauce packaging for A&P.\r\n\r\nThe four products in this product line are made in small batches by \"two guys from New Jersey who are passionate about tomatoes,\" says Beckman. \"They buy the Jersey tomatoes the second they\'re ripe and make this sauce at that time. So it has a lot of artisan craftsmanship about it, and we wanted to bring that out in the design. Also, it\'s very Jersey and we wanted it to have a little bit of Jersey attitude, as well.\"\r\n\r\nTo balance those objectives and stand out on-shelf, the designers chose a weathered look for the brand name and tomato illustration — plus a prominent \"Made with Jersey Fresh Tomatoes\" icon on the front of the package. The 25-oz. glass jars are decorated with pressure-sensitive labels.\r\n\r\nRestaurateurs are also getting onboard with artisanal private labeling. When family-owned Carmella\'s Italian Bistro (www.carmellasbistro.com), Appleton, Wis., decided to launch a private label version of its house-made sauces, package design was a key consideration.\r\n\r\nDirections Marketing designed Carmella\'s package graphics, and WS Packaging Group Inc. (www.wspackaging.com), Green Bay, Wis., printed the labels using a digital printer. Digital printing is geared to low-volume, high-quality print runs and is much more cost-effective for small-batch projects than high-volume, high-quality printing technologies such as rotogravure.\r\n\r\n\"We chose an off-white uncoated paper stock traditionally used for wine labels, which combined visual texture as well as an in-hand feel,\" says Aaron Graff, art director at Directions Marketing (www.directionsmarketing.com), Neenah, Wis. \"The design was kept clean and simple, highlighting a primary ingredient. Both of these cues combined to offer a fresh approach to the category by reflecting the simple, natural and handcrafted essence of the Carmella\'s sauces.\"\r\n\r\nGraff adds the pressure-sensitive label stock\'s visual and tactile attributes \"work together to portray Carmella\'s as a premium handmade sauce.\"\r\n\r\n<a href=\"http://www.foodprocessing.com/articles/2012/private-label-packaging-steps-out.html?page=2\" target=\"_blank\">http://www.foodprocessing.com/articles/2012/private-label-packaging-steps-out.html?page=2</a>', 'Private Label Packaging Steps Out', '', 'publish', 'open', 'open', '', 'private-label-packaging-steps-out', '', '', '2018-09-27 17:58:46', '2018-09-27 17:58:46', '', 0, 'http://cbx.cappendev.com/thinking/16/private-label-packaging-steps-out', 0, 'thinking', '', 0),
(1662, 1, '2012-08-16 19:59:11', '2012-08-16 19:59:11', '<p>JERSEY CITY, N.J. -- Eight convenience stores from around the nation are being recognized for outstanding store design and innovation in this year\'s Convenience Store News Store Design Contest.\r\nThe highly coveted Best Original Design award this year goes to Hi Road, a unique Clarksville, Tenn., convenience store owned by Beach Oil Co. and based on a design collaboration with Paragon Solutions Inc.\r\n\r\nOther noteworthy winners include Sky\'s the Limit Remodel winner, Aloha Island Mart in Honolulu, Hawaii; Best Mid-Budget Remodel winner, Quik Mart in Columbia, Tenn.; and Best Interior Design winner, NOCO Express in Cheektowaga, N.Y.\r\n\r\nBelow is the full slate of winners:\r\n\r\n<strong>Best Original Store Design</strong>\r\nHi Road, Clarksville, Tenn. \r\nOwner: Beach Oil Co. \r\nDesigner: Paragon Solutions Inc.\r\n\r\n<strong>Best Original Store Design, Honorable Mention</strong> \r\nKelly Express Mart, Albion, Mich. \r\nOwner: Kelly Fuels\r\nDesigner: D|Fab\r\n\r\n<strong>Best Interior Design</strong>\r\nNOCO Express, Cheektowaga, N.Y. \r\nOwner: NOCO Energy Corp.\r\n\r\n<strong>Best Interior Design, Honorable Mention</strong> \r\nThe Purple Cow Convenience Store, Gautier, Miss. \r\nOwner: Slidell Oil Co. \r\nDesigner: Paragon Solutions Inc.\r\n\r\n<strong>Best Interior Design, Honorable Mention</strong> \r\nHutch\'s C-Store, Elk City, Okla. \r\nOwner: Hutchinson Oil Co. \r\nDesigner: Paragon Solutions Inc.\r\n\r\n<strong>Sky\'s the Limit Remodel</strong>\r\nAloha Island Mart Kahala, Honolulu, Hawaii \r\nOwner: Aloha Petroleum Ltd. \r\nDesigner: CBX\r\n\r\n<strong>Sky\'s the Limit Remodel, Honorable Mention</strong> \r\nOn the Run, St. Peters, Mo. \r\nOwner: Wallis Cos. \r\nDesigner: Paragon Solutions Inc.\r\n\r\n<strong>Best Mid-Budget Remodel</strong>\r\nQuik Mart, Columbia, Tenn. \r\nOwner: South Tennessee Oil Co. Inc. \r\nDesigner: Conceptual Design Group\r\n\r\nWatch for photos and profiles of the winners in the September issue of Convenience Store News, along with interactive slideshows on CSNews.com.\r\n\r\n<a href=\"http://www.csnews.com/top-story-business_focus-winners_announced_in_2012_csnews_store_design_contest-61713.html\" target=\"_blank\">http://www.csnews.com/top-story-business_focus-winners_announced_in_2012_csnews_store_design_contest-61713.html</a>', 'Winners Announced in 2012 CSNews Store Design Contest', '', 'publish', 'open', 'open', '', 'winners-announced-in-2012-csnews-store-design-contest', '', '', '2018-09-27 17:58:52', '2018-09-27 17:58:52', '', 0, 'http://cbx.cappendev.com/thinking/16/winners-announced-in-2012-csnews-store-design-contest', 0, 'thinking', '', 0),
(1663, 1, '2012-08-09 20:07:43', '2012-08-09 20:07:43', '<p>LONDON -- Six convenience retailers and forecourt operators will be going for the title of the 2012 Insight NACS International Convenience Retailer of the Year Award next month.\r\nThe six finalists come from all parts of the globe, highlighting the international reach of convenience retailing and advanced concepts, according to NACS, the Association for Convenience & Fuel Retailing. The final six are BP Connect, New Zealand; Musgrave Centra, Rochestown, Ireland; Spar Ireland, J14/Spar Express, Ireland; Spar UK, Walthamstow, United Kingdom; Statoil Fuel & Retail, Norway; and Tesco Fresh & Easy Express, United States.\r\n\r\nThe award, sponsored by Imperial Tobacco, is now in its fourth year. Don Longo, editor-in-chief of Convenience Store News and Convenience Store News for the Single Store Owner under Stagnito Media, sits on this year\'s judging panel.\r\n\r\nOther international experts on the 2012 judging panel are: Frank Gleeson, retail director at Topaz, the 2011 award winner; Jeff Rogut, executive director for the Australian Association of Convenience Stores (AACS); Joe Bona, president, retail division, CBX; Ramon Kuijpers, international key accounts manager, Reemtsma Cigarettenfabriken GmbH, an Imperial Tobacco Group company; Dan Munford, managing director, Insight Research; and Stephanie Rice, founder of Rice Retail Marketing.\r\n\r\nFiona Briggs, editor of Global Convenience Store Focus, and Erin Pressley, editor of NACS Magazine, will co-chair the judging panel, as CSNews Online previously reported.\r\n\r\nThe award will be presented at the Insight/NACS Future of International Convenience Retailing 2012 event held Sept. 24 through Sept. 28 in London.\r\n\r\n<a href=\"http://www.csnews.com/top-story-business_focus-finalists_named_for_international_convenience_retailer_of_the_year_-61668.html\" target=\"_blank\">http://www.csnews.com/top-story-business_focus-finalists_named_for_international_convenience_retailer_of_the_year_-61668.html</a>', 'Finalists Named for International Convenience Retailer of the Year', '', 'publish', 'open', 'open', '', 'finalists-named-for-international-convenience-retailer-of-the-year', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/finalists-named-for-international-convenience-retailer-of-the-year', 0, 'thinking', '', 0),
(1664, 1, '2012-08-07 20:25:39', '2012-08-07 20:25:39', '<p><strong>THE PRODUCT</strong>A fast, easy breakfast that’s delicious every time—who wouldn’t enjoy that? This is exactly what Mom Brands wants to bring to breakfast tables across the U.S. with innovative packaging of its Better Oats Instant Oatmeal packaging.\r\nThe package uses traditional materials—a paperboard carton that houses plastic-lined paper packets—but cleverly decorates the pouches to awaken a new level of functionality. Each pouch includes a fill line that transforms the tall, slender packet into a measuring device.\r\nThe measuring packet helps deliver a more consistent product experience because consumers don’t have to guess at the amount of water needed just because a traditional measuring cup isn’t available.\r\nThe tall, slender structure of the packets and their carton also enables more boxes and thus more varieties of Better Oats to fit in the same retail space. Mom Brands reports that retailers were so excited about being able to stock more variety in less space that Better Oats reached 80 percent all commodity volume distribution the first year after launch.\r\n\r\nBut what do package designers think?\r\n\r\n<strong>THE VERDICT</strong>\r\nMom Brands has done a great job of re-imagining what oatmeal could look like. Often, we as designers and brand managers take for granted category assumptions like oatmeal always being in a square pouch and in a horizontal pack.\r\nWhy not change it up and go vertical?\r\nFresh thinking, while maybe not sexy, can resonate with consumers and where they store their food, e.g., the pantry or cupboard. Retailers probably love fitting more packs on shelf! I love the extra thought behind creating a stadium die cut to remind consumers how many pouches are left as well. So often consumers look at a closed box and think that it’s full—this is a constant reminder: Go buy more of me!\r\nSean Huls, brand-design manager, ConAgra Foods\r\n\r\nThe outer carton speaks to healthy, while the inner pouch conveys sustainability and convenience. For a brand preaching innovation, the inner pouch contains no logo or brand identifier that enables the brand to take credit.\r\nRick Barrack, chief creative officer, CBX\r\n\r\nOne of the interesting design features of this product is its inner pouch functioning as a measuring cup. This feature, coupled with the pouches’ clean, easy to read and use graphics, is smart design!\r\nBusha Husak, creative director,\r\nThe Design Company\r\n\r\nBeing an oatmeal lover, the interior measuring packets are a very smart solution. However, the secondary packaging is a disconnect from the primary package. The primary is a ubiquitous replication of big-brand cereal cues, while the interior is a good stab at simplicity using materials with a natural look. It’s a shame the interior aesthetic wasn’t translated across the brand.  PD\r\nJohn Nunziato, founder and creative director, Little Big Brands\r\n\r\n<a href=\"http://www.packagedesignmag.com/content/measured-results-innovative-pouches-make-breakfast-delicious\" target=\"_blank\">http://www.packagedesignmag.com/content/measured-results-innovative-pouches-make-breakfast-delicious\r\n</a>', 'Measured Results: Innovative Pouches Make Breakfast Delicious', '', 'publish', 'open', 'open', '', 'measured-results-innovative-pouches-make-breakfast-delicious', '', '', '2018-09-27 17:58:44', '2018-09-27 17:58:44', '', 0, 'http://cbx.cappendev.com/thinking/16/measured-results-innovative-pouches-make-breakfast-delicious', 0, 'thinking', '', 0),
(1665, 1, '2012-08-02 14:52:22', '2012-08-02 14:52:22', '<p>ORLANDO, Fla. & CADIZ, Ky. -- Two major convenience chains have celebrated expansion into new states. Wawa Inc. has opened the second and third of its first five stores in five weeks slated for the Greater Orlando area in central Florida. And Casey\'s General Stores Inc. has opened its first store in Kentucky.\r\nDuring this grand opening events, local officials, heroes and community members joined Wawa for ribbon-cutting ceremonies, sampling of Wawa products and a charitable hoagie building competitions featuring the Orange County Sheriff\'s Department and the Orange County Fire & Rescue and the Osceola County Sheriff\'s Department and the Osceola County Fire EMS, respectively, where the stores are located.\r\n\r\nThe grand opening events also continue to fuel Wawa\'s partnership with the Second Harvest Food Bank of Central Florida. It has committed to donating a portion of hoagie sales for the stores (up to $5,000 per store) to the organization, with a goal to raise and donate $25,000 in five weeks time, and help fight hunger in the Orlando community.\r\n\r\nThe fourth store is scheduled to open on August 8 and the fifth store on August 15.\r\n\r\nClick here for CSP Daily News and CSPTV coverage of Wawa\'s Florida debut. And click here for an updated Wawa Florida photo gallery.\r\n\r\n\"We are thrilled to continue to open our doors in the Greater Orlando area and share this momentous occasion with our Orange County friends and neighbors, welcoming them to enjoy our unique brand of appetizing convenience. With each of our five grand openings we look forward to helping make our goal of supporting the Second Harvest Food Bank in a meaningful way a reality, and perpetuating our commitment to support local causes and people in the communities we serve,\" said Howard Stoeckel, Wawa\'s CEO, at the opening of the second store on July 25.\r\n\r\n\"It\'s been a thrilling three weeks, and we couldn\'t be happier that our unique brand of appetizing convenience has caught on so quickly with our new Central Florida friends and neighbors,\" said Chris Gheysens, Wawa\'s president, at the opening of the third store on August 1.\r\n\r\nThe new Florida stores will feature Wawa\'s newest design prototype, developed by CBX, including 4,600 square feet of retail space and additional gasoline facility, as well as new in-store graphics, colors, restroom design and merchandising features.\r\n\r\nThe store features Wawa\'s new bakeoff kitchen area where fresh hoagie rolls will be baked daily; a full-service specialty beverage area where, via touchscreens, customers can order 20 handmade varieties of hot beverages, espressos, Chai teas and lattes and more than 20 varieties of smoothies and frozen beverages; dedicated chec-out lanes; and large expanded windows providing a clear view inside of the new design.\r\n\r\nEach store will offer Floridians numerous Wawa fan-favorites, including award-winning Wawa coffee (195 million cups sold annually); the Sizzli?, Wawa\'s hot breakfast sandwiches; Wawa\'s bakery items; and Wawa\'s built-to-order hoagies (70 million sold annually) and Wawa brand teas and juices.\r\n\r\nWawa will open six stores in Orlando in 2012 and begin to open its first stores in Tampa in 2013. Throughout the Orlando / Tampa markets, Wawa plans to open 20 stores in 2013, 25 stores in 2014 and 25 stores in 2015 and projects they will open 100 stores in the Orlando and Tampa markets within the next five years.\r\n\r\nThe new stores will each employ nearly 35 associates, all of which are new positions brought to the area through the development of the stores.\r\n\r\nWawa, based in Wawa, Pa., has more than 595 convenience retail stores, 300 offering gasoline, located in Pennsylvania, New Jersey, Delaware, Maryland and Virginia and Florida.\r\n\r\n<strong>Casey\'s Dozen</strong>\r\n\r\nMeanwhile, Casey\'s Cadiz, Ky., store represents the entry into the 12th state in which the Ankeny, Iowa-based company operates.\r\n\r\nThe company posted on Facebook and tweeted the grand opening Thursday morning.\r\n\r\n\"We are excited about continuing the development of our store expansion into other states,\" Robert Myers, president and CEO said in March when the expansion was announced. \"We plan to open our store in Cadiz later this summer, with additional sites in Paducah and Henderson to be built later in the year. We believe there are many communities in this state that fit perfectly with our business model.\"\r\n\r\nIn April, Casey\'s also announced that it would be entering its 13th state with the opening of a store in Dyersburg, Tenn.\r\n\r\n\"We believe the state of Tennessee provides an excellent opportunity for Casey\'s,\" said Myers at that time. \"We plan to open our store in Dyersburg in October. The community is a perfect fit for our business model, particularly our foodservice program that offers made-from-scratch pizza, homemade donuts and our new made-to-order sub sandwiches.\"\r\n\r\nCasey\'s entered Arkansas, its 11th state, in April 2011, with the opening of a store in Belle Vista. It is also eyeing the state of Michigan.\r\n\r\nThe chain operates a total of approximately 1,700 locations.\r\n\r\n(See Related Content below for previous CSP Daily News coverage of Casey\'s expansion.)\r\n\r\n<a href=\"http://www.cspnet.com/news/corporate/articles/wawa-continues-opening-first-five-florida\" target=\"_blank\">http://www.cspnet.com/news/corporate/articles/wawa-continues-opening-first-five-florida</a>', 'Wawa Continues Opening \'First Five\' in Florida', '', 'publish', 'open', 'open', '', 'wawa-continues-opening-first-five-in-florida', '', '', '2018-09-27 17:58:51', '2018-09-27 17:58:51', '', 0, 'http://cbx.cappendev.com/thinking/16/wawa-continues-opening-first-five-in-florida', 0, 'thinking', '', 0);
