<strong>Using sights, sounds and smells to enliven a Manila mall.</strong>
By Peter Burgoyne

If the age of the category killers and cookie-cutter retail lineups flattened the customer experience, our job today is to make it three-dimensional again. As I detailed in an earlier post, this was our strategy in Oct. 2011 after the Philippine conglomerate Store Specialists Inc. (SSI) hired us to design the interior of a luxe mall in Manila.

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