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(1666, 1, '2012-08-01 14:57:07', '2012-08-01 14:57:07', '<p>If you think offering the right products at the right prices in the right location is enough to be successful these days, think again. That strategy might get you started in retail, but it won\'t protect you from the competition. \"Today everybody competes at that level, and it\'s become table stakes,\" says Joseph Bona, president of the Branded Environments Group for New York-based branding firm CBX.\r\nIncreasingly, traditional supermarkets face competition on all sides–not only from other grocery stores but also from online merchants, dollar stores, drugstore chains, supercenters and warehouse clubs. As a result, of critical importance is a compelling point of differentiation, something that will impel shoppers to bypass the most convenient store on their way home from work and aim for the destination of their choice.\r\n\r\nSo how do you strengthen your appeal? To successfully distinguish your brand from the competition, devise and implement a differentiation strategy that will carry through to all aspects of your business, from store design to customer service. \"Most people don\'t start off with a strategy,\" says Bona. \"They come in, their stores are in decline or they\'re losing market focus, and they just want a new design. But design alone isn\'t going to save a business. Strategy and positioning are tied together and create a road map for everything else.\"\r\n\r\n<blockquote>\"Strategy and positioning are tied together and create a road map for everything else.\" -Joe Bona, CBX</blockquote>\r\n\r\nWhere To Begin:\r\n\r\nFirst, determine what sets your business apart from the competition. This requires retail leaders to \"get back to the values of your company,\" says Colin Stewart, senior vice president at AMG Strategic Advisors, a division of Jacksonville, Fla.-based Acosta Sales & Marketing.\r\n\r\nThen research your audience and prospects to determine what their perceptions of your business are. \"A lot of benefits can come out of that basic research,\" Stewart says, such as determining why shoppers in certain departments aren\'t buying as much as you expected, Stewart says. \"If you\'re going down this road, start with some foundational understanding of your shoppers and how they perceive you. Start with that baseline and continue to measure that over time.\"\r\n\r\nFor example, a supermarket chain that thought one of its strengths was its broad, well-priced assortment of frozen foods learned from customer research that in reality, shoppers thought the stores had a poor and expensive selection because its in-store navigation and signage made finding the items difficult. Stewart and his team worked with the retailer to reassign adjacencies and improve signage, and shortly thereafter customer perception did jive with reality, he says.\r\n\r\nYour research also should include your front-line workers: store managers, department managers and cashiers. \"Talk to them to get a better sense of the day-to-day business,\" Bona advises. After all, they know how each store actually works versus how it should work, and they are most often on the receiving end of shoppers\' complaints.\r\n\r\n\'Retail Is Detail\':\r\n\r\nYour point of differentiation needn\'t be radically different from how you\'ve been conducting business so far. In keeping the mantra, \"retail is detail,\" often the key markers of your brand\'s differentiation are what Bona calls \"little nuances that make companies unique.\"\r\n\r\nFor instance, CBX has worked with a small chain in Canada that for years escaped the attention of larger chains. Once the majors began moving into its territories, though, it felt the need to set itself apart. This small chain \"had wonderful black-and-white pictures of the old stores [from] 50-plus years of serving the community, a tradition that the national chains couldn\'t meet,\" Bona says. The retailer\'s strong community reputation also was rooted in friendly service. \"Their customers actually knew the owners and employees by name. Their sense of community was real; they lived it every day. Through storytelling we were able to elevate that to the next level,\" he says.\r\n\r\nBeyond putting those old photographs front and center in the stores and emphasizing its decades of tradition in its marketing materials, the chain modified its store design, too. The stores used to butcher animals that the area farmers brought in–cattle from their farms, deer they had hunted. To emphasize this tradition of service, the stores now opened up their meat departments and \"put the butcher on stage,\" Bona says. This also had the benefit of reinforcing the freshness of its meats and its above-and-beyond customer service.\r\n\r\nFocusing on community is, for smaller and more localized stores, a relatively simple means of differentiating themselves from the larger, national competitors, notes Debbie Laskey, a Los Angeles-based marketing and brand strategist. \"Consider focusing on the community partnership scenario: How does your smaller entity become an integral part of the larger community?\" Laskey says. Sponsoring local Little League teams, marching in community parades and holding food drives for area nonprofits are all tried-and-true ways of differentiating your store as the hometown brand.\r\n\r\nLocalization, in fact, is one area in which mid-tier retailers tend to focus with great success when seeking to differentiate themselves, Stewart says. For Austin, Texas-based Whole Foods Market, which has more than 310 stores in North America and the U.K., it means sending store employees to visit local farmers and other suppliers and requiring two-thirds of a store\'s team members to approve of potential new hires before bringing them aboard.\r\n\r\nIt also can mean allowing store managers more latitude in selecting merchandise. At West Des Moines, Iowa-based Hy-Vee, which has 285 stores across the Midwest, decisions regarding merchandising and product sourcing are made at the store level. \"Ideally I think every retailer would like to have store-level merchandising, but operationally you get into challenges,\" he notes. To make it possible, cluster stores into groups by merchandise mix, such as one cluster for stores in Hispanic markets and another for those catering to customers with young children.\r\n\r\nFreshness often goes hand-in-hand with localization. In some of its more than 480 stores throughout the South, Jacksonville, Fla.-based Winn-Dixie displays produce in areas of its parking lots to create the appeal of a farmers market. Signage that details which parts of the country, or which local farms, supply particular products also reinforce the freshness theme.\r\n\r\nFocusing on value and price is another potential area of differentiation, albeit one that\'s easier for larger chains with economies of scale to manage successfully than smaller ones. Boise, Idaho-based WinCo allows customers to buy items in bulk and has a self-bagging system that enables it to keep prices low and remain true to its value-focused proposition. It reinforces this messaging online by linking to blogs, such as \"Fabulessly Frugal,\" on its web page and declaring on its Facebook page: \"Our online community is dedicated to help you save money on groceries.\"\r\n\r\nWalking The Talk:\r\n\r\nCreating a differentiation strategy means nothing if it\'s not implemented properly. And to do that, you need to communicate it internally and externally. \"You have to take the time to train the staff and infuse your strategy into their culture,\" Laskey says. Providing incentives such as an employee stock ownership plan (ESOP), as Lakeland, Fla.-based Publix and WinCo do, can motivate everyone down to the front line to buy in to the corporate strategy. Likewise, Hy-Vee pays its store directors based on commission, Stewart says, which encourages them to ensure that employees are embracing the company\'s approach.\r\n\r\nAs for communicating the strategy to consumers, err on the side of simplicity. \"Simplify your message down to what you want it to stand for,\" Stewart says. \"If it\'s freshness, you want to use the word \'fresh\' in all your communications–your signage, your circulars. Focus on one key message; you don\'t want to confuse people.\"\r\n\r\nFailing to maintain that focus is a common pitfall. Coming off the previous decades, when the conventional wisdom was \"bigger is better\" and supermarkets tried to be all things to all people, consistently homing in on a narrower message can seem limiting and risky.\r\n\r\nTrader Joe\'s, for one, has proven that big things can come from thinking small. The Monrovia, Calif.-based chain eschews most major, national brands–if you\'re looking to buy Coke or Pepsi, you won\'t find it there. Yet its 360-plus stores are almost always crowded, and not simply because they\'re a fraction of the size of standard supermarkets. \"You really can\'t go in and do a full grocery shop,\" Bona says. \"But there\'s always these new and unique products, a sense of discovery, a sense of fun.\" Trader Joe\'s communicates this in everything from the witty store flyers, which use vintage-style clip art instead of standard food photography, to the Hawaiian shirts employees wear.\r\n\r\n\"In an industry where you have small competitors and the big guys, you really need to stand out,\" Laskey says. \"Little extras will bring someone in. You can\'t be everything to everyone. But whatever those keys are that make your brand different, you\'ve got to use them.\"</p>\r\n\r\n<a href=\"http://www.retailleader.net/print-article-differentiate_and_conquer_-3072.html\" target=\"_blank\">http://www.retailleader.net/print-article-differentiate_and_conquer_-3072.html\r\n</a>', 'Differentiate And CONQUER', '', 'publish', 'open', 'open', '', 'differentiate-and-conquer', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/differentiate-and-conquer', 0, 'thinking', '', 0),
(1667, 1, '2012-08-01 12:07:14', '2012-08-01 12:07:14', '<p>Keys To Private Label Branding:\r\n• Retailers should position private label as a complement to their overall go-to market strategy and as one of the “ways to save” while shopping their store.\r\n\r\n• Ensure that the quality of private label is acceptably high so shoppers do not feel that they are compromising quality to save money.\r\n\r\n• Include fun, interesting, and indulgent items as part of the private label offering. This will generate a positive image of the private brand and encourage trial.\r\n\r\n• Don’t think of private label branding as being different. It has different challenges, but retailers also have different strategies and tactics they can use to build brand than manufacturers do.\r\n\r\n• Differentiation and separation are critical, especially as branding becomes the only point of differentiation between retailers in many cases and as price transparency ensures a more level playing field for national brands.\r\n\r\n• Retailers need to have a deeper understanding of their customers by going beyond traditional insights driven by demographic profiles and getting into the consumer psyche, understanding their needs, wants and desires.\r\n\r\n• Understand the market, your competition, and the dynamics not only of a given category, but also how consumers behave in that category.\r\n\r\n• A retail brand needs to support, enhance and develop the retailers’ desired position in the marketplace.\r\n\r\nLike the human body, when it comes to private label branding, there are many parts and pieces that need to work together to function properly.\r\n\r\nWhen it comes to retailers branding their private labels, there are many parts and pieces that need to work together to function properly, much like the human body.\r\n\r\nMaking The Connection – The Brain \r\n\r\nMaking a connection with customers is a big part of a retailer branding its private label.\r\n\r\nRetailers can enhance their connections with shoppers by leveraging private label, doing things such as including private label products as rewards for in-store games, contests and events, according to Jon Hauptman, partner at Barrington, Ill.-based consulting firm Willard Bishop. “Retailers can also solicit shopper feedback into existing private label products and new types of private label items shoppers would like to see,” he says. “Telling stories about private label, such as team members’ favorite private label products and how they use them, and/or stories about the retailer’s search to find the product and bring it back to their shoppers also can prove beneficial. Stories bring the products and the stores to life, and private label can serve as an outstanding topic for such stories.”\r\n\r\nPrivate brand and marketing used to be oxymoronic, says Carol Spieckerman, president of Bentonville, Ark.-based consulting firm newmarketbuilders.\r\n\r\n“It’s a step in the right direction that retailers are promoting their private brands on their websites and backing that up with event marketing,” she says. “The next phase, which has already started, will be for retailers to leverage insights gleaned from social media to develop brands, not just market them.\r\n\r\n“Unlike traditional POS data, social media gives an unprecedented glimpse into consumers’ activities and interests that will provide powerful insights for private brand creation.” \r\n\r\nIdeally, retailers have a strong brand positioning that also is captured in their private brands, notes Terry Lee, founder of Private Brand Advisors.\r\n\r\n“A good example of this is Trader Joe’s,” he says. “Their retail brand positioning is very clear, and their brand personality is reinforced in their private label in the form of type of products, brand names, product names, and packaging design. This is reinforced in their print vehicles with clever stories about the products.\r\n\r\n“Of course, this requires a retailer to have a strong brand positioning to start with.” \r\n\r\nIt is imperative for retailers to build brands based on consumer insight, says Todd Maute, partner at N. Y.-based CBX.\r\n\r\n“If retailers create, design and merchandise brands that will mean something to the consumer, versus just building brands and products that offer a lower cost in the category, they should be able to create that connection,” he says.\r\n\r\nGet Consumers To See Your Brand As Best – The Eyes \r\n\r\nConsumers have a lot of choices when it comes to brands, so what can you do as a retailer to make them see that your private label brand is the best?\r\n\r\nIncreasingly, presentation and merchandising play a big role because that is the aspect that retailers uniquely control, Spieckerman says.\r\n\r\n“Retailers have an opportunity to look at the entire store as a showcase for their private brands and to develop cohesive, store-wide presentation schemes that tell a story, rather than working category-bycategory,” she says.\r\n\r\nAs with all brands, it starts with having a product that meets a consumer need, Lee adds.\r\n\r\n“Retailers have the opportunity to create products that are targeted towards their specific customer base versus the national audience,” he says. “Creating awareness and trial is critical to the success of a good product. This is where retailers must invest and leverage better the marketing elements they control – for example, in-store, websites, print ads, etc.” \r\n\r\nRetailers can generate interest and trial of their private brands by doing several things, Hauptman says.\r\n\r\n“Highlight private label items at the shelf so they’re easy to find, for example, merchandising them at eye level and ‘over-facing’ to create a banner effect at the shelf,” he says. “Quantify the savings associated with trading to private label versus purchasing corresponding national brands at the shelf via shelf talkers or through basket comparisons at the front of the store. Reduce the risk associated with trying new private label items by sampling private label products in-store, offering a money back guarantee on private label items, and highlighting private label items that are top-sellers in their categories.”\r\n\r\nRetailers also don’t truly understand the value of great design, Maute adds.\r\n\r\n“Many companies have built their entire business on great design and clearly defined brand strategies,” he says. “A consumer’s reason to believe and behavior in a given category vary differently. Consumers’ purchase intent in cereal varies greatly from that in frozen commodities. Understanding that behavior will allow retailers to effectively create relevant brands and appealing designs that will attract consumers.\r\n\r\n“Additionally, retailers need to understand that packaging is not the only key driver in stimulating purchase intent at the shelf. Merchandising your brands in a proud and relevant way will present the brands role and purpose and stimulate trial. Smart pricing, promotion, and even store design will also enhance the perceived value and essence of that brand.” \r\n\r\nVarious Brands Should Be Connected – The Muscles \r\n\r\nIt’s extremely important to have all private label brands connected under a single program that shoppers understand, Hauptman says, and that is particularly important for retailers with a three- or four-brand private label offering with national brand equivalent items flanked by valuetier items on the low price side and premium and/or natural and organic items on the upper-tier side.\r\n\r\n“That way they’ll give the retailer full credit for their interesting and budget-stretching private label products,” he says.\r\n\r\nSpieckerman also says it’s important for retailers to maintain cohesion. And based on the portfolio pairings and adjustments that retailers have embarked upon, particularly in the drug channel, they obviously see the need for it.\r\n\r\nHowever, Maute says he’s not sure it’s critically important to have cohesion when it comes to their various tiers/subgroups of private label brands.\r\n\r\n“Each brand should speak to a consumer target or business objective directly, and sometimes these drivers will vary greatly,” he says. “I also don’t think that retailers should just build brands driven by product attributes or quality levels. This approach means that the product’s driving the development versus the customer need.\r\n\r\n“We recommend an approach that focuses on developing brands that you can win with in key areas of business, others that you can differentiate with, and others that you can compete with. Depending on the target customer or category, the role of the private label brand will vary.\r\n\r\n“Retailers should be developing brands that meet a business objective both quantitatively and qualitatively … this may not always be driven by traditional tiering methodologies.”\r\n\r\nHave A Consistent And Compelling Brand Voice – The Mouth \r\n\r\nTo have a consistent and compelling brand voice, retailers need to understand the role that private brands play within their business.\r\n\r\nUnderstanding their role is complicated, but critical, Spieckerman says. She says the most important part is a willingness to change and not get entrenched.\r\n\r\n“Private brands are powerful and unique advantages for retailers, and as they expand their physical and digital platforms, the opportunity to build equity and affinity for them has never been greater,” she says.\r\n\r\nIn many retailers, private brand programs still play the role of a source of products with greater margins compared with national or regional brands, Lee says.\r\n\r\n“These retailers are failing to leverage their programs to deliver greater value by utilizing it as a major piece of a retailer’s efforts to build an overall brand image that differentiates it from its competitors,” he says.\r\n\r\nIf a retailer has a good understanding of who they want to be, what their brand stands for and what differentiates them from the competition, they easily can integrate a structured go-to-market strategy that will help support that desired position.\r\n\r\nFind A Spirit To Fuel Your Brand – The Heart \r\n\r\nThere are some retailers that really put their heart into it and take a unique approach to private label branding.\r\n\r\nSome retailers that stand out for their private label branding are Safeway, Duane Reade, Walgreens and Tesco.\r\n\r\n“Safeway has done a great job with building brands on consumer insight and need,” Maute says. “Brands such as moms to mom, Open Nature and Eating Right, all appeal to a different consumer based on the life stage or need in the category.” \r\n\r\nAlthough not necessarily new, retailers are becoming more sophisticated in creating brands that are most targeted within categories or consumer segments, Lee says.\r\n\r\n“They are moving away from utilizing ‘banner brands’ and creating brands that are tightly targeted,” he says. “CVS for example, created the Nuance Salma Hayek brand that is a combination of a well-known brand, Salma Hayek, and the word Nuance, which is very beauty category specific.”\r\n\r\nFairway Market in New York leverages its Fairway Market private label brand to set a high quality tone in their stores, Hauptman says.\r\n\r\n“Their Fairway Market brand items are unique, high-quality, signature products that are positioned as different and better than traditional national brands, thereby reinforcing the retailer’s high-quality, wide variety image,” he says.\r\n\r\nThe basics of creating retailer owned brands are almost identical to the basics of creating any brand, says Christopher Durham, founder of myprivatebrand.com.\r\n\r\n“The real key is understanding the opportunities for retailers to build brands with significantly larger and more compelling consumer propositions than national brand manufacturers,” he says. “No matter how well a manufacturer knows its consumer, the brands they create are still restricted by the products they manufacture. Retailers have the ability to source any product at any quality level from anywhere in the world and to create a brand that truly solves [the consumer’s] problems.” \r\n\r\nAdditionally, retailers must understand who they are and what makes them different and unique, Durham says. They must understand that price and selection are not differentiators, and to be successful, they must create a brand that engages consumers in their hearts as well as their wallets.\r\n\r\n“If they cannot articulate that difference, consumers will not engage with them as anything more than the generic grocer or corner drugstore that they are,” he says. “Once this is established, a robust portfolio of private brands may have brands that reinforce the overarching retail positioning, or it may have brands that add to the original retail positioning.\r\n\r\n“Ultimately, the retailer must ask himself or herself what roles each brand will play in their portfolio and how much they will invest to bring that role to life.”\r\n\r\n“Although there has been a lot of talk over the last few years about private label and the quality and pricing of its products, the vast majority of retailers are simply doing a better job with their private labels – they are not creating brands,” says Christopher Durham, founder of myprivatebrand.com. “Prominent exceptions include Tul at OfficeMax, The Snack Artist at Safeway, and the upcoming Threshold at Target.”</p>\r\n\r\n<a href=\"http://digital.bnpmedia.com/display_article.php?id=1128277\" target=\"_blank\">http://digital.bnpmedia.com/display_article.php?id=1128277</a>', 'Anatomy Of Private Label Branding', '', 'publish', 'open', 'open', '', 'anatomy-of-private-label-branding', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/anatomy-of-private-label-branding', 0, 'thinking', '', 0),
(1668, 1, '2012-07-19 15:10:58', '2012-07-19 15:10:58', '<p>ORLANDO, Fla. -- When planning its move into Florida, Wawa Inc. turned to New York City-based CBX to design a new prototype store specifically for the Sunshine State. The public got a look at the first of those stores during yesterday’s grand opening in Orlando.\r\nThe first Wawa in Florida, located on Central Florida Parkway across from SeaWorld Orlando, measures 4,600 square feet and is intended to reflect the language and style associated with Floridian vernacular architecture, according to the design company. Exterior characteristics include pastel colors, clapboard siding, pitched roofs and front porches that reference historic south and central Florida building types. The design also pays careful attention to landscaping, allowing the fuel islands and store to blend with its verdant surroundings.\r\n\r\nThe new ground-up convenience storereflects the prototypical design for Wawa\'s wave of stores planned for the central Florida market. Four more Orlando stores are slated to open over the next four weeks, as CSNews Online previously reported.\r\n\r\n\"While the new design style is uniquely Floridian, every other visual reference is recognizably Wawa,\" said convenience store designer Joseph Bona, CBX’s retail division president.\r\n\r\nCustomers familiar with Wawa locations in its other five markets -- Pennsylvania, New Jersey, Delaware, Maryland and Virginia – will still recognize the \"winged\" gas canopy, centrally located entry portal, ample up-front parking and the chain\'s Canada Goose logo. The new Florida prototype, designed by CBX with the help of local architects and engineers Cuhaci & Peterson, features expansive windows that provide a clear view to the interior design.\r\n\r\nThe interior features red-tiled walls highlighting the center kitchen island. The counter area is adjoined to coffee and fountain beverage sections with a backdrop of a warmer taupe wall tile. Red drum shades are used over the coffee area and at the beverage coolers (positioned on the opposite side of the foodservice/specialty drink counter) to create a \"sense of place,\" Bona said.\r\n\r\nIn addition, CBX created a color and materials palette emphasizing natural stone, several types of tile, hard rock maple laminate (a creamy white with a reddish tinge) for modular fixtures and shelving, and gleaming copper accents. Elements were selected for their ability to contribute to the store\'s warm and welcoming aura, while complementing the look and feel of the Sunshine State, he added.\r\n\r\n<a href=\"http://www.csnews.com/top-story-business_focus-wawa_s_sunshine_state_stores_designed_by_cbx-61544.html\" target=\"_blank\">http://www.csnews.com/top-story-business_focus-wawa_s_sunshine_state_stores_designed_by_cbx-61544.html\r\n</a>', 'Wawa\'s Sunshine State Stores Designed by CBX', '', 'publish', 'open', 'open', '', 'wawas-sunshine-state-stores-designed-by-cbx', '', '', '2018-09-27 17:58:51', '2018-09-27 17:58:51', '', 0, 'http://cbx.cappendev.com/thinking/16/wawas-sunshine-state-stores-designed-by-cbx', 0, 'thinking', '', 0),
(1669, 1, '2012-07-20 15:13:21', '2012-07-20 15:13:21', '<p>Media, Pa.-based Wawa Inc. has entered the Florida market. The first of five stores planned for the Orlando area has opened across the street from Sea World at the intersection of Central Florida Parkway and International Drive. The new 4,600-sq.-ft. store features a new prototypical design by New York-based CBX. The new prototype is characterized by a spacious open layout, with high ceilings and abundant natural light. The design also boasts a vibrant, red-tiled wall highlighting the center island kitchen and a touch-screen ordering system, with a series of screens positioned at the food area counters. Exterior characteristics include pastel colors, clapboard siding, pitched roofs and front porches that reference historic South and Central Florida buildings. The four remaining stores planned for the Orlando area are scheduled to open over the next five weeks.</p>\r\n<a href=\"http://www.ddionline.com/displayanddesignideas/industry-news/Wawa-Debuts-in-Flori-7299.shtml\" target=\"_blank\">http://www.ddionline.com/displayanddesignideas/industry-news/Wawa-Debuts-in-Flori-7299.shtml \r\n</a>', 'Wawa Debuts in Florida', '', 'publish', 'open', 'open', '', 'wawa-debuts-in-florida', '', '', '2018-09-27 17:58:51', '2018-09-27 17:58:51', '', 0, 'http://cbx.cappendev.com/thinking/16/wawa-debuts-in-florida', 0, 'thinking', '', 0),
(1670, 1, '2012-07-20 15:18:42', '2012-07-20 15:18:42', '<p>The WaWa chain of convenience retail stores is heading for the Sunshine State, and digital signage is helping to pave the way.\r\nAccording to an announcement from New York City-based CBX, the first of the Wawa, Pa.-based fuel and convenience store operator\'s new locations in the Florida market opened July 18 across the street from Sea World, with four more scheduled to open in the Orlando area over the next five weeks. CBX, a creative agency specializing in retail design and operations, designed the new store prototype for the move into Florida, featuring digital signage.\r\n\r\nInside the store, customers will immediately see a red-tiled wall placed front and center, highlighting the center island kitchen, where fresh hoagie rolls will be baked daily. The food preparation area also incorporates a full-service specialty beverage section, where customers can order 20-plus varieties of hot drinks, as well as more than 20 varieties of Smoothies and frozen beverages. Guests can order any specialty drink or sandwich exactly the way they want using Wawa\'s touchscreen system, with a series of screens prominently positioned at the kitchen/specialty beverage area\'s counters.\r\n\r\nThe CBX team additionally updated in-store graphics, while Wawa\'s digital signage (from Wilmington, Del.-based The Archer Group) highlights the store\'s food and beverage offerings in a fun and appetizing way, said CBX Retail Division President Joseph Bona.\r\n\r\n\"Digital signage and menu displays that allow for better time of day communication of various items will help introduce Wawa\'s unique offer to this new audience,\" Bona said in the announcement.</p>\r\n\r\n<a href=\"http://www.digitalsignagetoday.com/article/197703/WaWa-c-stores-driving-digital-signage-to-Florida\" target=\"_blank\">http://www.digitalsignagetoday.com/article/197703/WaWa-c-stores-driving-digital-signage-to-Florida\r\n</a>', 'WaWa c-stores driving digital signage to Florida', '', 'publish', 'open', 'open', '', 'wawa-c-stores-driving-digital-signage-to-florida', '', '', '2018-09-27 17:58:51', '2018-09-27 17:58:51', '', 0, 'http://cbx.cappendev.com/thinking/16/wawa-c-stores-driving-digital-signage-to-florida', 0, 'thinking', '', 0),
(1671, 1, '2012-07-19 15:24:06', '2012-07-19 15:24:06', '<p><strong>\'Uniquely Floridian\' Design Debuts in Orlando; Additional Stores to Follow</strong>\r\nORLANDO, FL, Jul 19, 2012 (MARKETWIRE via COMTEX) -- New York City-based CBX has designed a fresh, new prototypical store for Wawa, Inc.\'s entry into the Florida market. The first of the Wawa, Pa.-based fuel and convenience store operator\'s new locations in the Sunshine State opened July 18 across the street from Sea World, with four more scheduled to open in the Orlando area over the next five weeks.\r\n\r\nLocated at the intersection of Central Florida Parkway and International Drive, Wawa\'s new 4,600-square-foot Orlando store is intended to reflect the language and style associated with Floridian vernacular architecture. Exterior characteristics include pastel colors, clapboard siding, pitched roofs and front porches that reference historic south and central Florida building types. The design also pays careful attention to landscaping, allowing the fuel islands and store to blend with its verdant surroundings.\r\n\r\n\"While the new design style is uniquely Floridian, every other visual reference is recognizably Wawa,\" said veteran c-store designer Joseph Bona, CBX retail division president. Travelers from the Mid-Atlantic will find the familiar \"winged\" gas canopy, the welcoming centrally located entry portal, ample up-front parking and the chain\'s familiar Canada Goose logo. The new Florida prototype, designed by CBX with the help of local architects and engineers Cuhaci & Peterson, also features expansive windows that provide a clear view to the new interior design.\r\n\r\nOnce inside, customers will immediately notice the vibrant red-tiled wall placed front and center highlighting the new center island kitchen where fresh hoagie rolls will be baked-off daily. The food preparation area also incorporates a full-service specialty beverage section where customers can order 20+ handmade varieties of hot drinks, espressos, Chai teas and lattes, as well as more than 20 varieties of Smoothies and frozen beverages. Guests can order any specialty drink or sandwich exactly the way they want using Wawa\'s touch screen system, with a series of screens prominently positioned at the kitchen/specialty beverage area\'s counters.\r\n\r\nThe counter area is immediately adjoined by coffee and fountain beverage sections with a backdrop of a warmer taupe wall tile. Red drum shades are used over the coffee area and at the beverage coolers (positioned on the opposite side of the foodservice/specialty drink counter) to create a \"sense of place,\" Bona said.\r\n\r\nOverall, Wawa\'s new prototype is characterized by a spacious open layout, with high ceilings and abundant natural lighting contributing to the comfortable and inviting space. CBX created a new color and materials palette emphasizing natural stone, several types of tile, hard rock maple laminate (a creamy white with a reddish tinge) for modular fixtures and shelving, and gleaming copper accents. Elements were selected for their ability to contribute to the store\'s warm and welcoming aura while complementing the look and feel of the Sunshine State, Bona noted.\r\n\r\nThe CBX team additionally updated in-store graphics, while Wawa\'s digital signage (from Wilmington, Del.-based the Archer Group) highlights the store\'s food and beverage offerings in a fun and appetizing way. \"Digital signage and menu displays that allow for better time of day communication of various items will help introduce Wawa\'s unique offer to this new audience,\" Bona explained.\r\n\r\n\"We are thrilled to be doing business in Florida and look forward to setting a new standard of quality and appetizing convenience for Floridians,\" said Chris Gheysens, Wawa President.\r\n\r\nWawa CEO Howard Stoeckel added: \"Since the opening of our first convenience store in 1964, every member of our team has dedicated themselves to living our values and to being a great neighbor and corporate citizen. We look forward to fostering new relationships in Florida and simplifying the lives of our customers.\"\r\n\r\nThe new ground-up construction stores will serve as the prototypical design for Wawa\'s wave of new stores planned for the Central Florida market.\r\n\r\nWawa currently operates nearly 600 stores in five Mid-Atlantic states, 300+ of which offer fuel. The chain is revered equally for its wide variety of coffee and smoothies, fresh salads and built-to-order hoagies, as well as its fast and friendly service, available all day, every day.\r\n\r\nAbout Wawa, Inc.\r\n\r\nWawa, Inc., a privately held company, began in 1803 as an iron foundry in New Jersey. Toward the end of the 19th Century, owner George Wood took an interest in dairy farming and the family began a small processing plant in Wawa, Pa, in 1902. The milk business was a huge success, due to its quality, cleanliness and \"certified\" process. As home delivery of milk declined in the early 1960s, Grahame Wood, George\'s grandson, opened the first Wawa Food Market in 1964 as an outlet for dairy products. Today, Wawa is your all day, everyday stop for fresh, built-to-order foods, beverages, coffee, fuel services, and surcharge-free ATMs. A chain of more than 595 convenience retail stores (300 offering gasoline), Wawa stores are located in Pennsylvania, New Jersey, Delaware, Maryland and Virginia and by summer of 2012, Central Florida. The stores offer a large fresh food service selection, including Wawa brands such as built-to-order hoagies, freshly-brewed coffee, hot breakfast sandwiches, built-to-order Specialty Beverages, and an assortment of soups, sides and snacks.</p>\r\n\r\n<a href=\"http://www.marketwatch.com/story/wawa-enters-florida-market-with-stores-designed-by-cbx-2012-07-19\" target=\"_blank\">http://www.marketwatch.com/story/wawa-enters-florida-market-with-stores-designed-by-cbx-2012-07-19</a>', 'Wawa Enters Florida Market With Stores Designed by CBX', '', 'publish', 'open', 'open', '', 'wawa-enters-florida-market-with-stores-designed-by-cbx', '', '', '2018-09-27 17:58:51', '2018-09-27 17:58:51', '', 0, 'http://cbx.cappendev.com/thinking/16/wawa-enters-florida-market-with-stores-designed-by-cbx', 0, 'thinking', '', 0),
(1672, 1, '2012-07-19 15:27:17', '2012-07-19 15:27:17', '<p>Orlando, Fla. -- Convenience-store operator WaWa has entered the Florida market, opening a store across from Sea World in Orlando. Four additional units are scheduled to open in the Orlando market during the next four five weeks.\r\nDesigned by New York City-based CBX with the help of local architects and engineers Cuhaci & Peterson, Wawa’s new 4,600-sq.-ft. Orlando store is intended to reflect the language and style associated with Floridian vernacular architecture. The new ground-up store will serve as the prototypical design for Wawa’s wave of new stores planned for the Central Florida market.\r\n\r\nExterior characteristics include pastel colors, clapboard siding, pitched roofs and front porches that reference historic south and central Florida building types. The design also pays careful attention to landscaping, allowing the fuel islands and store to blend with its verdant surroundings.\r\n\r\nThe new location features WaWa’s familiar “winged” gas canopy, a centrally located entry portal, ample up-front parking and the chain’s signature Canada Goose logo. The new Florida prototype also features expansive windows that provide a clear view to the new interior design.\r\n\r\n“While the new design style is uniquely Floridian, every other visual reference is recognizably Wawa,” said Joseph Bona, CBX retail division president.\r\n\r\nThe store has a spacious open layout, with high ceilings and abundant natural lighting. The interior boasts a vibrant red-tiled wall placed front and center highlighting the new center island kitchen. The food preparation area also incorporates a full-service specialty beverage section where customers can order 20+ handmade varieties of hot drinks, espressos, Chai teas and lattes, as well as more than 20 varieties of Smoothies and frozen beverages.\r\n\r\nGuests can order any specialty drink or sandwich exactly the way they want using Wawa’s touch-screen system, with a series of screens prominently positioned at the kitchen/specialty beverage area’s counters.\r\n\r\nWawa currently operates nearly 600 stores in five Mid-Atlantic states.</p>\r\n\r\n<a href=\"http://www.chainstoreage.com/article/wawa-makes-florida-debut-new-prototype?utm_source=GoogleNews&utm_medium=Syndication&utm_campaign=ManualSitemap\" target=\"_blank\">http://www.chainstoreage.com/article/wawa-makes-florida-debut-new-prototype?utm_source=GoogleNews&utm_medium=Syndication&utm_campaign=ManualSitemap</a>', 'WaWa makes Florida debut with new prototype', '', 'publish', 'open', 'open', '', 'wawa-makes-florida-debut-with-new-prototype', '', '', '2018-09-27 17:58:51', '2018-09-27 17:58:51', '', 0, 'http://cbx.cappendev.com/thinking/16/wawa-makes-florida-debut-with-new-prototype', 0, 'thinking', '', 0),
(1673, 1, '2012-07-19 15:31:27', '2012-07-19 15:31:27', '<p>ORLANDO, Fla. -- Retail design agency CBX has designed a fresh, new prototypical convenience store for Wawa Inc.\'s entry into the Florida market. The first Wawa store in the Sunshine State opened July 18 in the Orlando area, with four more scheduled to open over the next five weeks.\r\n(See Related Content below for previous CSP Daily News coverage.)\r\n\r\nWawa\'s new 4,600-square-foot Orlando store is intended to reflect the language and style associated with Floridian vernacular architecture, according to CBX. Exterior characteristics include pastel colors, clapboard siding, pitched roofs and front porches that reference historic south and central Florida building types. The design also pays careful attention to landscaping, allowing the fuel islands and store to blend with its verdant surroundings.\r\n\r\n\"While the new design style is uniquely Floridian, every other visual reference is recognizably Wawa,\" said Joseph Bona, CBX retail division president. Travelers from the Mid-Atlantic will find the familiar \"winged\" gas canopy, the welcoming centrally located entry portal, ample upfront parking and the chain\'s familiar Canada Goose logo. The new Florida prototype, designed with the help of local architects and engineers Cuhaci & Peterson, also features expansive windows that provide a clear view to the new interior design.\r\n\r\nOnce inside, customers will notice the red-tiled wall placed front and center highlighting the new center island kitchen where fresh hoagie rolls will be baked-off daily. The food preparation area also incorporates a full-service specialty beverage section where customers can order more than 20 handmade varieties of hot drinks, espressos, Chai teas and lattes, as well as more than 20 varieties of Smoothies and frozen beverages.\r\n\r\nGuests can order any specialty drink or sandwich exactly the way they want using Wawa\'s touchscreen system (recently highlighted by GOP presidential candidate Mitt Romney; click here for previous coverage), with a series of screens prominently positioned at the kitchen/specialty beverage area\'s counters.\r\n\r\nThe counter area is immediately adjoined by coffee and fountain beverage sections with a backdrop of a taupe wall tile. Red drum shades are used over the coffee area and at the beverage coolers (positioned on the opposite side of the foodservice/specialty drink counter) to create a \"sense of place,\" Bona said.\r\n\r\nOverall, Wawa\'s new prototype is characterized by a spacious open layout, with high ceilings and abundant natural lighting contributing to the comfortable and inviting space. CBX created a new color and materials palette emphasizing natural stone, several types of tile, hard rock maple laminate (a creamy white with a reddish tinge) for modular fixtures and shelving and copper accents. Elements were selected for their ability to contribute to the store\'s warm and welcoming aura while complementing the look and feel of the Sunshine State, Bona said.\r\n\r\nThe CBX team additionally updated in-store graphics, while Wawa\'s digital signage (from Wilmington, Del.-based the Archer Group) highlights the store\'s food and beverage offerings in a fun and appetizing way. \"Digital signage and menu displays that allow for better time of day communication of various items will help introduce Wawa\'s unique offer to this new audience,\" said Bona.\r\n\r\nThe new ground-up construction stores will serve as the prototypical design for Wawa\'s wave of new stores planned for the Central Florida market.\r\n\r\nNew York City-based CBX is a fully integrated creative agency specializing in retail design and operations, brand and corporate identity development, packaging, research and motion branding. As a full-service consultancy, CBX offers architecture, interior design, merchandise and store planning, identity and branding, graphics and environmental graphic design, media design, product design, master planning, construction detailing and consumer research.\r\n\r\nWawa currently operates approximately 600 stores in five Mid-Atlantic states, more than 300 of which offer fuel. The Wawa, Pa.-based chain is known for its coffee, hoagies, surcharge-free ATMs and more. Stores are located in Pennsylvania, New Jersey, Delaware, Maryland and Virginia and now Florida.\r\n\r\n<a href=\"http://www.cspnet.com/news/services/articles/wawas-floridian-vernacular\" target=\"_blank\">http://www.cspnet.com/news/services/articles/wawas-floridian-vernacular</a>', 'Wawa\'s \'Floridian Vernacular\'', '', 'publish', 'open', 'open', '', 'wawas-floridian-vernacular', '', '', '2018-09-27 17:58:51', '2018-09-27 17:58:51', '', 0, 'http://cbx.cappendev.com/thinking/16/wawas-floridian-vernacular', 0, 'thinking', '', 0),
(1674, 1, '2012-07-18 17:50:49', '2012-07-18 17:50:49', '<p>I’m not sure we could have asked for anything more the first time out of the gate.\r\nNearly 140 people came to Chicago in early June to learn and share their time and experience about the private label industry at PLBuyer’s first conference, Private Label: The Next Generation.\r\n\r\nWe wanted to fill a niche within our industry, creating a conference that was focused on retailers, the problems and challenges that they face and some of the experiences and successes that they’ve found along the way.\r\n\r\nClearly, we struck a chord. Attendees representing 15 retailers in the U.S., Mexico and Canada were on hand for the event. Some of them were among our strong lineup of speakers, others came along to learn and network.\r\n\r\nOur attendees stretched across nearly every channel, with grocery, dollar, warehouse, mass merchandise and convenience represented.\r\n\r\nSo what did we learn? What could all of us take away from this event?\r\n\r\nThe general consensus was that the old approach to marketing, merchandising, development and partnerships is not the way to succeed in the future.\r\n\r\nSafeway’s Joe Ennen talked about retailers doing their own consumer research and listening to their customers rather than reacting to the national brand manufacturers’ trends.\r\n\r\nLongo Brothers Fruit Markets’ Jenny Longo and Robert Koss said creating a premium tier for private label meant not simply settling for small variations in products to make that distinction. Rather, their signature tier is comprised of family recipes and unique products that can not be found on other shelves.\r\n\r\nTerry Lee of Private Brand Advisors said we needed to capture customers’ attention quickly as quick trips in new channels such as convenience and dollar stores increase. And Todd Maute from CBX went through a quick case study of Duane Reade’s private label transformation, linking its private label program to customers where they live, in New York City.\r\n\r\nNew approaches. New thought processes. New packaging. New outreaches to customers.\r\n\r\nSam Mayberry of Supervalu ended with the biggest indication of where we’re going. Fitting that our final keynote speaker would point the way to tomorrow.\r\n\r\n“I really think there’s a larger play for collaboration with everyone who can get the product off our shelves and into the hands of consumers,” he said.\r\n\r\nPrivate label is no longer the domain of suppliers pitching products to retailers, or retailers finding categories to create me-too items from CPG companies. The future will involve more close work between retailers and suppliers, from the infancy of developing products through the packaging and merchandising of the products in stores.\r\n\r\nWe’re all in this together. That’s what we continued to learn last month. I can’t wait to find out what we learn next year.<p>\r\n\r\n<a href=\"http://digital.bnpmedia.com/display_article.php?id=1108145\" target=\"_blank\">http://digital.bnpmedia.com/display_article.php?id=1108145\r\n</a>', 'Learning to Fly', '', 'publish', 'open', 'open', '', 'learning-to-fly', '', '', '2018-09-27 17:58:44', '2018-09-27 17:58:44', '', 0, 'http://cbx.cappendev.com/thinking/16/learning-to-fly', 0, 'thinking', '', 0),
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(1676, 1, '2012-06-05 18:18:27', '2012-06-05 18:18:27', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/10/redesignedSpreaderPackaging.jpg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/redesignedSpreaderPackaging.jpg.jpg\" alt=\"\" title=\"redesignedSpreaderPackaging.jpg\" width=\"449\" height=\"300\" class=\"alignnone size-full wp-image-4793\" /></a>\r\nThe Scotts Snap Spreader System debuts with packaging designed to take the guesswork out of lawn care. The product line includes a spreader and specially formulated products for specific lawn care needs, such as controlling weeds, killing insects and fertilizing.\r\n\r\nTo help consumers easily identify which product is the best fit for their lawn care needs. “The visual design needed to communicate that this is an integrated lawn care system with key features and benefits – essentially that a beautiful lawn is just a Snap away,” says Rick Barrack, chief creative officer, CBX. The Scotts Company collaborated with CBX, a brand agency based in New York City. CBX was also part of a team of agencies that worked with The Scotts Company on the Snap name.\r\n\r\nOnce the product name was confirmed, the CBX design team brought it to life with an approachable, contemporary typeface for the Snap logo and then locked it up with the brand logo. Aspirational graphics were developed and bright colors used on each Snap Pac, including a blue sky on the upper half of the bag and vibrant green grass imagery on the lower half to showcase the end benefit. A three-step instructional inset of Snap, Lock and Go illustrates how simple it is for homeowner’s to use the lawn care system. Finally, the close-up circle device depicts the solution to lawn care with the background grass and blue sky representing the end benefit.\r\n\r\n<a href=\"http://www.packagedesignmag.com/content/teachings-on-the-green#.UAcXdHAxEgs\" target=\"_blank\">http://www.packagedesignmag.com/content/teachings-on-the-green#.UAcXdHAxEgs</a></p>', 'Teachings on the Green', '', 'publish', 'open', 'open', '', 'teachings-on-the-green', '', '', '2018-09-27 17:58:48', '2018-09-27 17:58:48', '', 0, 'http://cbx.cappendev.com/thinking/16/teachings-on-the-green', 0, 'thinking', '', 0),
(1677, 1, '2012-06-01 18:24:22', '2012-06-01 18:24:22', '<p>The winning packages in our first-ever Store Brand Packaging Awards competition not only are great-looking and functional, but also effectively communicate the product message to consumers.\r\nPackaging can do much more than just hold and protect a product. It can draw a shopper\'s eye, communicate a product\'s message, and even boost a product\'s convenience quotient. Great packaging accomplishes all of those things – and more. In our first-ever Store Brand Packaging Awards, Progressive Grocer\'s Store Brands is pleased to honor new store brand packaging that deserves that \"great\" qualifier.\r\n\r\nOur call for entries netted approximately 100 submissions representing hundreds of SKUs. To avoid the potential for bias, we looked outside the packaging design industry to put our panel of judges together. Our judges, packaging editors from UBM Canon\'s Packaging Digest, collectively boast almost a century of packaging experience. They include John Kalkowski, the publication\'s editorial director; Lisa Pierce, the publication\'s editor; and Jack Mans, the publication\'s plant operations editor.\r\n\r\nWe divided the entries into four categories: Refrigerated and Frozen Foods, Shelf-Stable Foods, Beverages and Non-Foods. When a line included products under more than one category, we selected the category in which the majority of products fell.\r\n\r\nWe then instructed the judges to evaluate each entry within a category on three criteria: overall appearance, functionality and communication of the product message. They were told to weigh each criterion equally.\r\n\r\nIn the end, the judges selected a Gold, Silver and Bronze Award winner within each category. They also honored one overall standout across the categories with the \"Best of the Bunch\" Award.\r\n\r\nIn addition, the judges gave Batavia, Ill.-based ALDI Inc., which submitted a number of SKUs for consideration, an honorable mention for placing bar codes on multiple sides of its packaging. The design, the judges say, should work to enhance speed of checkout in ALDI\'s unique operating environment.\r\n\r\n\r\n<strong>Shelf-Stable Foods (Gold Award):\r\n</strong>\r\nNice! line \r\nRetail company: Walgreen Co., Deerfield, Ill.\r\nPackaging design company: CBX, New York\r\n\r\nThe judges weigh in:\r\n\"I know that Walgreens is using this on a whole bunch of different SKUs, and this shows a very small part of the entire product line. But one thing I like is the way they use the product itself in some type of illustration on every one of the packages,\" Kalkowski offers. \"Even though they are using a white background that\'s popular with so many brands right now, I think they do it in a way that is not quite as plain Jane as some of the other ones that are out there right now.\"\r\n\r\nIt\'s a clean design,\" Pierce says. \"The color coding is helpful from a shopability point of view. They are using nice, contemporary colors and a clean design.\"\r\n\r\n\"I like the continuity of the brand – the way they carry it out throughout the whole range of products,\" Mans adds.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/PGSB_62012_12c.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/PGSB_62012_12c.jpg\" alt=\"\" title=\"PGSB_62012_12c\" width=\"250\" height=\"84\" class=\"alignnone size-full wp-image-4796\" /></a>\r\n\r\n<a href=\"http://www.plstorebrands.com/article-they_ve_got_it_all-2903.html\" target=\"_blank\">http://www.plstorebrands.com/article-they_ve_got_it_all-2903.html</a></p>', 'They\'ve Got it All', '', 'publish', 'open', 'open', '', 'theyve-got-it-all', '', '', '2018-09-27 17:58:50', '2018-09-27 17:58:50', '', 0, 'http://cbx.cappendev.com/thinking/16/theyve-got-it-all', 0, 'thinking', '', 0),
(1678, 1, '2012-05-23 18:36:46', '2012-05-23 18:36:46', '<p>First produced for hockey players in 1999, Bionic is a line of specialty performance gloves for sports like golf, baseball, fitness (weightlifting), tennis, racquetball, equestrian events and others, as well as a very popular line of gardening gloves. The gloves are the invention of orthopedic hand surgeon James Kleinert for sports equipment manufacturing company Hillerich & Bradsby, which more famously produces the Louisville Slugger bats. In March, Bionic introduced a new logo designed by New York, NY-based CBX.\r\n<blockquote>Bionic’s updated logo captures the athletic spirit of the brand and feels more modern and iconic. Because Bionic Glove Technology focuses on gloves — and the hands that fill them — the symbol to the left of the logo is representative of both the letter “B” and a gripping, gloved hand. Its positioning at an angle adds a dynamic aspect to the logo that is reflective of Bionic’s innovative approach to creating performance-enhancing gloves. The tag line “Super. Human. Performance.” aims to clearly communicate the points of differentiation of the glove, including the premium quality and the patented performance technology that are the essence of the brand.</blockquote>\r\n\r\n— Press Release\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/bionic_logo_detail.gif\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/bionic_logo_detail.gif\" alt=\"\" title=\"bionic_logo_detail\" width=\"574\" height=\"440\" class=\"alignnone size-full wp-image-4798\" /></a>\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/bionic_banner.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/bionic_banner.jpg\" alt=\"\" title=\"bionic_banner\" width=\"574\" height=\"212\" class=\"alignnone size-full wp-image-4799\" /></a>\r\n\r\nI liked the old logo, not because of its execution (obviously) but I find the idea of a — gloveless! — hand holding a bolt of thunder comical even though they were trying to be dead serious. I also appreciate anyone willing to italicize type beyond the usual 9 to 12 degrees; it was a staggering 36 degrees. The new logo is much more focused and clear: It’s a gloved hand making the shape of a “b”. It’s smart and simple and the abstraction and simplification work well in communicating that this is a logo that has to do with sports and hands. Perhaps it feels too much like a hand holding a baseball, potentially neglecting all the other sports it covers — specifically golf, which they seem to be targeting more heavily. Tilting the logo 45 degrees was key in not making the logo look too dumbed down and being more overt about it being a “b”. The wordmark is bionic-y without being a douchebag like its predecessor. The only gripe I would have is that — and this is assuming that the gardening market is still a big deal for them — the new logo doesn’t feel appropriate for the lady with the green thumb who might think that there is nothing in Bionic for her. Nonetheless, a major graphic improvement.\r\n\r\n<a href=\"http://www.underconsideration.com/brandnew/archives/gloves_fit_for_the_six_million_dollar_man.php\" target=\"_blank\">http://www.underconsideration.com/brandnew/archives/gloves_fit_for_the_six_million_dollar_man.php</a>', 'Gloves fit for the Six Million Dollar Man', '', 'publish', 'open', 'open', '', 'gloves-fit-for-the-six-million-dollar-man', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/gloves-fit-for-the-six-million-dollar-man', 0, 'thinking', '', 0),
(1679, 1, '2012-05-14 18:55:15', '2012-05-14 18:55:15', '<strong>HOW TO MAKE RETAIL EXCITING AGAIN</strong>\r\nBY: STEPHANIE SCHOMER\r\n\r\nRick Barrack is the chief creative officer at branding firm CBX, which recently helped Duane Reade do the impossible: execute a redesign to become cool (at least, as much as any drugstore can be cool).\r\n\r\n\"The dynamics of e-commerce, as it has evolved, created a new shopping behavior. People demand more information. And now, outside of e-commerce, we have to provide that as well,\" Barrack says. \"... E-commerce has provided exclusivity, and people want that in retail stores. Duane Reade narrowed offerings to make it feel more relevant--and exclusive--to New Yorkers: At the Wall Street location, the sushi bar is called Up Market and there\'s a stock ticker; in Williamsburg, there\'s a growler bar. It\'s telling the consumer, We understand the way you live, where you live, and what you need from us.\"\r\n\r\n<a href=\"http://www.fastcompany.com/most-creative-people/2012/rick-barrack#interactive\" target=\"_blank\">Click here</a> to read the conversation about making retail exciting again between Barrack and Story founder Rachel Shechtman, No. 80 on our Most Creative People list.\r\n\r\nTIMELINE\r\n1973\r\nAttends his first Indianapolis 500; hasn’t missed one since in 39 years\r\n\r\n1987\r\nPurchases first X-ACTO knife, which has survived for more than 25 years\r\n\r\n1988\r\nSecures first design internship with Connie Birdsall\r\n\r\n2000\r\nGets engaged\r\n\r\n2003\r\nEstablishes CBX with three people; the team has now grown to 140\r\n\r\n2003\r\nWelcomes daughter Lily\r\n\r\n2007\r\nWelcomes daughter Sadie\r\n\r\n<a href=\"http://www.fastcompany.com/most-creative-people/2012/rick-barrack\" target=\"_blank\">http://www.fastcompany.com/most-creative-people/2012/rick-barrack\r\n</a>', 'The 100 Most Creative People in Business', '', 'publish', 'open', 'open', '', 'the-100-most-creative-people-in-business', '', '', '2018-09-27 17:58:49', '2018-09-27 17:58:49', '', 0, 'http://cbx.cappendev.com/thinking/16/the-100-most-creative-people-in-business', 0, 'thinking', '', 0),
(1680, 1, '2012-05-07 19:05:37', '2012-05-07 19:05:37', '<p>DALLAS — Getting company-wide input — from marketing to merchandising to category managers — is key to private-label success, said Laura Sturdevant, director of product development for private brands at Walgreens, Deerfield, Ill.\r\n“Get employees involved,” she said last week at the Private Brands Summit at FMI2012 here.\r\n\r\n During the development process, retailers should let employees at all levels experiment with ingredients, flavors and textures, and suggest recipes for new products, she said.\r\n“It’s important to let them own the brand, because then they will get excited about it,” she said.\r\n\r\nSturdevant was part of a panel discussion called “Building Strong Retail Brands Through Multi-Faceted Collaboration.” Other panelists were George Miketa, executive vice president, sales, Snacks Holding Co.; and Todd Maute, a partner at CBX, a branding firm.\r\n\r\nPartnering with a design agency will add to the private-brand appeal, Sturdevant said.\r\n\r\n“Design agencies can provide ownable design solutions so that retailers can be different on the shelf,” she said.\r\n\r\nMore Snacking Creates New Meal Occasion\r\n<hr>                       </hr>\r\nOnce launched, private brands need strong marketing support involving not only traditional advertising, but also new tactics like social media, mobile coupons and QR codes, Sturdevant added.\r\n\r\n“There are so many different ways to market to consumers, even compared to just five years ago,” she said. “If retailers adapt to that, they’ll capture new consumers.”\r\n\r\nThe process doesn’t end once the product is on the shelf. Retailers need to measure the product’s sales and profits continually, Sturdevant said.\r\n\r\n“You need to find out if you delivered what you planned to deliver,” she said.\r\n\r\nTo accomplish this, it’s worthwhile to invest in qualitative and quantitative analysis to determine if changes need to be made.\r\n\r\n“It’s better to find out early on in the process, rather than find out two years down the road that it didn’t work,” she noted.\r\n\r\nBy making such an investment, companies will get bigger, faster returns, she said.\r\n\r\nWalgreens should know. The drug store chain is on target to double its private-label sales, which currently stand at $4 billion, over the next five to seven years.\r\n\r\nPart of the way it’s doing so is by consolidating its program from some 75 brands down to just a few core lines.\r\n\r\nAt the same time, the retailer is developing new brands. One of the biggest is “Nice!” a 300-item line of grocery and household products at prices up to 30% below other national brands.\r\n\r\n\r\n<a href=\"http://supermarketnews.com/2012-fmi/walgreens-executive-shares-corporate-brand-tips\" target=\"_blank\">http://supermarketnews.com/2012-fmi/walgreens-executive-shares-corporate-brand-tips</a>', 'Walgreens Executive Shares Corporate-Brand Tips', '', 'publish', 'open', 'open', '', 'walgreens-executive-shares-corporate-brand-tips', '', '', '2018-09-27 17:58:50', '2018-09-27 17:58:50', '', 0, 'http://cbx.cappendev.com/thinking/16/walgreens-executive-shares-corporate-brand-tips', 0, 'thinking', '', 0),
(1681, 1, '2012-05-02 19:22:54', '2012-05-02 19:22:54', '<p>Compared to a decade ago, when most retailers still were emulating the national brands, the strategy behind the creation of store brands has changed dramatically, according to George Miketa, executive vice president, sales for Minneapolis-based Snacks Holdings Co. In a May 1 panel discussion (moderated by Progressive Grocer’s Store Brands’ publisher, Steven Lichtenstein) at the Food Marketing Institute’s (FMI) 2012 Private Brands Summit, held in conjunction with the FMI Show in Dallas, he said retailers now are looking for differentiation to create loyalty.\r\n“Private brands are no longer the low-cost solution at the shelf,” added panelist Laura Sturdevant, director, product development – private brands for the Deerfield, Ill.-based Walgreen Co. “You’re going to hear about differentiation a lot today; that’s what every retailer wants.”\r\n\r\nBut the differentiation so many retailers desire calls for a much more strategic — and collaborative — approach to product development, as well as to branding and design, said panelist Todd Maute, partner at CBX, New York. The products must connect emotionally with consumers if they are to be a success, he added, noting that CBX is starting to see retailers and manufacturers looking at packaging innovations as another way to differentiate.\r\n\r\nAnd collaboration for private brand differentiation really starts with a commitment to co-creation by all parties involved, Miketa said.\r\n\r\n“Why not get the retailer involved from the start?” he suggested.\r\n\r\nFor its part, Walgreens now relies on external partners and agencies to get critical insights related to consumer wants and needs, Sturdevant said. Such insights will be even more important for differentiation going forward.\r\n\r\n“We want to be pushed; we want to be pulled at the same time,” she said.\r\n\r\nCollaboration between the retailer, the manufacturer and the branding/design firm during the product development and launch process is important, but Maute noted that the work doesn’t end at launch. A collaborative approach also can involve all the parties in the development of merchandising and marketing strategies — and evaluation of the results.\r\n\r\nUltimately, collaboration in the name of store brand differentiation works best when every person’s role and responsibilities are well-defined, Maute noted.\r\n\r\nAnd clear communication is critical.\r\n\r\n“It all starts with communication,” Miketa stressed.\r\n\r\n<a href=\"http://www.plstorebrands.com/top-story-store_brand_differentiation_calls_for_collaborative_approach-1512.html\" target=\"_blank\">http://www.plstorebrands.com/top-story-store_brand_differentiation_calls_for_collaborative_approach-1512.html\r\n</a>', 'Store Brand Differentiation Calls for Collaborative Approach', '', 'publish', 'open', 'open', '', 'store-brand-differentiation-calls-for-collaborative-approach', '', '', '2018-09-27 17:58:48', '2018-09-27 17:58:48', '', 0, 'http://cbx.cappendev.com/thinking/16/store-brand-differentiation-calls-for-collaborative-approach', 0, 'thinking', '', 0),
(1682, 1, '2012-04-27 19:59:52', '2012-04-27 19:59:52', '<p>JERSEY CITY, N.J. -- SABMiller put forth a number of directorate and senior management changes that will all become effective in July with the company\'s annual meeting:\r\nMeyer Kahn, chairman of SABMiller since its primary listing on the London Stock Exchange in 1999, will retire as Chairman after 46 years of service.\r\nGraham Mackay, group managing director since 1997 and chief executive since 1999, will become executive chairman, with the intention that he will continue in that role for one year before becoming non-executive chairman at the annual general meeting in 2013.\r\nAlan Clark, managing director of SABMiller Europe, will be appointed as chief operating officer and as an executive director, with the intention that he will succeed Graham Mackay as chief executive at the annual general meeting in 2013. John Manser, senior independent non-executive director and chairman of the Audit Committee, will in addition become deputy chairman of the board.\r\nSue Clark, director of corporate affairs, will succeed Alan Clark as managing director of SABMiller Europe. Her successor will be announced shortly.\r\nIn other people news:\r\n\r\nAnchor Packaging\r\nIn an effort to better serve the retail and foodservice channels, Anchor Packaging appointed Bob Brannen to the newly created position of director, national accounts, North America. He joins Anchor Packaging after spending a combined 20 years with the Pactiv Corporation.\r\n\r\nHe will report to David Johnson, executive vice president-sales. Reporting directly to Brannen will be Marianne Hilton, director, national accounts, retail and Frank Baumann, director, national accounts, foodservice.\r\n\r\nCBX\r\nCBX, the New York-based brand agency, appointed Marco Marcellini creative director in the retail environments group.\r\n\r\nMarcellini, a native of Florence, Italy, brings over 12 years of experience as an architect and interior designer working on a wide range of high-end projects including retail, educational, cultural, corporate interiors, hospitality, and residential. In this new position at CBX he will specialize in translating identities and brand strategies into 3D environments.\r\n\r\nThe Energy Exchange\r\nPhil Tomczyk was named to the board of directors of The Energy Exchange, a real estate firm that specializes in the sale of service stations and convenience stores nationwide.\r\n\r\nTomczyk is currently the CEO of Cave Creek Investment Properties, a Phoenix-based commercial real estate company. Previously, his experience included his tenure as president and CEO of Community Fuels of Texas, a fuel distribution company based in Dallas-Ft. Worth; president and CEO of Auto Auto Wash; president of the Giant Industries Retail Group and as senior vice president of Gasoline and Real Estate for Circle K.\r\n\r\nGlobe Food Equipment Company\r\nGlobe Food Equipment Company appointed Denis Griesmer to vice president of sales and marketing and Tony Quesenberry to director of service and customer support.\r\n\r\nGriesmer joins Globe Food Equipment with over 20 years\' experience in sales management, and marketing, with a focus in food service and food retail dealer business segments. In his new position, Griesmer is responsible for expanding Globe\'s worldwide sales strategy, managing dealer, buying group and sales representative relationships, and overseeing all sales and marketing operations for the company. Griesmer will report directly to Globe\'s President, Hilton Garner.\r\n\r\nQuesenberry has six years with Globe and over thirty years\' of experience in the food service equipment manufacturing industry. In addition to Quesenberry\'s new responsibilities, he will continue management of the inside sales support team and his regional sales management responsibilities.\r\n\r\nHeineken USA\r\nHeineken USA appointed Christopher Wade as vice president of sales development. In his new role, Wade will report to Scott Blazek, senior vice president of sales, and will be responsible for overseeing the delivery and execution of the company\'s commercial plans and priorities.\r\n\r\nWade joined Heineken in 2008, as the zone director for Texoma. Prior to joining the company, he most recently served as a director of sales at Diageo Guinness USA.\r\n\r\nHormel\r\nWith the upcoming retirement of William (Bill) Burke, Jr., president of Burke Marketing Corp., David F. Weber, Hormel Foods foodservice Southeast regional sales manager, has been named as Burke\'s replacement.\r\n\r\nBurke Marketing Corp., acquired by Hormel Foods in 2007, manufactures and markets pizza toppings and other fully-cooked meat products for the foodservice and prepared foods industry.\r\n\r\nDuring his 39-year career, Burke held a variety of roles for Burke Marketing Corp., which was founded by his father, Bill Burke, Sr.\r\n\r\nWeber began his career with Hormel Foods in 1992 as a foodservice sales representative. He has held his current role of foodservice Southeast regional sales manager since 2006.\r\n\r\nSIGMA\r\nSIGMA hired Hazel (Fischer) Tucker as manager of business development. She will oversee the Cardlock/Fleet Refueling Share Groups and communities on SIGMA Exchange, and will head up SIGMA\'s initiative to enhance its Lubes and Mobile Refueling offering. Through SIGMA, Tucker will also be available as a consultant to SIGMA members.\r\n\r\nTucker comes to SIGMA with over 19 years of experience in the petroleum industry, with a special focus on the independent marketer.\r\n\r\n<a href=\"http://www.csnews.com/top-story-business_focus-people_on_the_move-61003.html\" target=\"_blank\">http://www.csnews.com/top-story-business_focus-people_on_the_move-61003.html\r\n</a>', 'Convenience Store News: People on the Move', '', 'publish', 'open', 'open', '', 'convenience-store-news-people-on-the-move', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 0, 'http://cbx.cappendev.com/thinking/16/convenience-store-news-people-on-the-move', 0, 'thinking', '', 0),
(1683, 1, '2012-04-16 20:13:15', '2012-04-16 20:13:15', '<p>DALLAS — The Food Marketing Institute will encourage retailers to think like shoppers at its 2012 Private Brands Summit, co-located with FMI2012: The Food Retail Show.\r\nWhereas previous summits have drawn store-brand leaders already immersed in corporate brands, the latest iteration will cater to a cross-section of the food retail business with attendees interested in private-label opportunities, consumer trends and shopper loyalty, encouraged to attend.\r\n\r\nTwenty-five thousand retailers, wholesalers and suppliers representing 90 countries are expected to descend upon Dallas for FMI2012, with individual operators, such as Hy-Vee, sending well over 100 employees.\r\n\r\n“The benefit of combining FMI Private Brands with our FMI2012 is that it presents the opportunity to reach industry leaders representing every area of the retail business, and challenges them to think differently about their strategies and partnerships as they relate to private brands,” said Joe McKie (left), vice president of Private Brands for FMI.\r\n\r\nFMI’s Private Brands Education and Research Committee, co-chaired by Ralph Fischer, group vice president of food merchandising at Meijer; Edgar Elzerman, vice president Own Brands for Ahold USA; and John Graham, chief customer officer of Clement Pappas & Co., began working on the  agenda when the most recent Private Brands Summit concluded last fall.\r\n\r\n“The FMI private brands community really guides and directs our areas of focus and where they want to spend their time and ask questions and gain incremental insights that are going to help them be more competitive moving forward,” McKie said.\r\n\r\nThe summit’s educational workshop — one of seven tracks featured at the show — begins Monday, April 30, at 2 p.m. with a presentation by Harvey Hartman, founder, chairman and chief executive officer of The Hartman Group. Hartman will shed light on snacking trends, the products customers gravitate towards and gaining one’s fair share of mind and wallet.\r\n\r\nAnother summit highlight — the Idea Exchange Breakfast — kicks off day two. Participants will be organized into small roundtable discussions on “Increasing Private Brand Products in the WIC program,” “Building Collaborative Trading Partner Relationships” and “Private Brand Marketing.”\r\n\r\nAttendees will also hear from their peers during sessions such as “Building Strong Retail Brands through Multi-Faceted Collaboration,” a product development case study featuring Laura Sturdevant, director, product development for private brands at Walgreens; George Miketa, executive vice president, sales, Snacks Holdings Co.; and Todd Maute, partner at CBX.\r\n\r\nFMI will also share results from a partnered report with Buxton at the show, including a case study involving Meijer, Inc. and John B. Sanfilippo & Son. Buxton tested marketing efforts to provide an understanding of the best return on investment when marketing to loyal private-brand customers, and those likely to switch between private labels and national brands.\r\n\r\n\r\n<a href=\"http://supermarketnews.com/private-label/private-brands-summit-draw-wider-audience\" target=\"_blank\">http://supermarketnews.com/private-label/private-brands-summit-draw-wider-audience</a>', 'Private Brands Summit to Draw Wider Audience', '', 'publish', 'open', 'open', '', 'private-brands-summit-to-draw-wider-audience', '', '', '2018-09-27 17:58:46', '2018-09-27 17:58:46', '', 0, 'http://cbx.cappendev.com/thinking/16/private-brands-summit-to-draw-wider-audience', 0, 'thinking', '', 0),
(1684, 1, '2012-04-01 20:22:42', '2012-04-01 20:22:42', '<p>\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/127.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/127.jpg\" alt=\"\" title=\"127\" width=\"400\" height=\"400\" class=\"alignnone size-full wp-image-4840\" /></a>\r\nClient: Duane Reade \r\nTitle: Prevail\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/129.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/129.jpg\" alt=\"\" title=\"129\" width=\"400\" height=\"400\" class=\"alignnone size-full wp-image-4841\" /></a>\r\nClient: Kimberly Clark \r\nTitle: U by Kotex \r\n\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/130.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/130.jpg\" alt=\"\" title=\"130\" width=\"400\" height=\"400\" class=\"alignnone size-full wp-image-4843\" /></a>\r\nClient: Kimberly Clark\r\nTitle: tween\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/132.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/132.jpg\" alt=\"\" title=\"132\" width=\"400\" height=\"400\" class=\"alignnone size-full wp-image-4844\" /></a>\r\nClient: Kotex\r\nTitle: Natural Balance\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/126.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/126.jpg\" alt=\"\" title=\"126\" width=\"400\" height=\"400\" class=\"alignnone size-full wp-image-4846\" /></a>\r\nClient: Duane Reade \r\nTitle: Delish\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/133.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/133.jpg\" alt=\"\" title=\"133\" width=\"400\" height=\"400\" class=\"alignnone size-full wp-image-4848\" /></a>\r\nClient: Del Monte \r\nTitle: Fruit Naturals\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/128.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/128.jpg\" alt=\"\" title=\"128\" width=\"400\" height=\"400\" class=\"alignnone size-full wp-image-4851\" /></a>\r\nClient: Home Depot \r\nTitle: Millstead\r\n\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/125.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/125.jpg\" alt=\"\" title=\"125\" width=\"400\" height=\"400\" class=\"alignnone size-full wp-image-4852\" /></a>\r\nClient: Del Monte\r\nTitle: Milo’s Kitchen\r\n\r\n<a href=\"http://www.gdusa.com/contests/apda12/types/se.php?x=HB127-HB129-HB130-HB132-FB126-FB133-HG128-PE125\" target=\"_blank\">http://www.gdusa.com/contests/apda12/types/se.php?x=HB127-HB129-HB130-HB132-FB126-FB133-HG128-PE125\r\n</a></p>\r\n', 'GDUSA: 2012 American Package Design Awards Entries', '', 'publish', 'open', 'open', '', 'gdusa-2012-american-package-design-awards-entries', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/gdusa-2012-american-package-design-awards-entries', 0, 'thinking', '', 0),
(1685, 1, '2012-03-30 20:31:39', '2012-03-30 20:31:39', 'The Duane Reade store at 40 Wall St. is not your average pharmacy. The site of a former bank once owned by the Rockefeller family, the 22,000-square-foot space has 28-foot ceilings, recessed stone arches and gilded escalators (yes, that’s real gold).\r\nManhattan design firm CBX kept those elegant original features, but added splashes of bold color and used lighting to influence shoppers’ moods in different parts of the store. Along with such amenities as a sushi bar and a Starbucks, this Duane Reade has a hair and nail salon where crystal chandeliers emit a soft mauve-colored light.\r\n\r\nThe store design was one of many CBX projects—for big clients such as Del Monte, General Mills, Kimberly-Clark, Johnson &amp; Johnson and Lord &amp; Taylor—that have won the firm a slew of awards over the past couple of years.\r\n\r\nCBX, launched by five partners in 2003, has grown so fast that co-founder and chief Gregg Lipman spends a lot of time these days “thinking about our company’s culture,” he said recently. The firm now has about 140 employees.\r\n\r\n“It’s one thing to be innovative and spontaneous when you have a team of five people who can all read each other’s minds,” Mr. Lipman added. “But keeping the creative spark alive when you have 140 people is a little bit harder.”\r\n\r\nA crucial way CBX does it, he said, is “straight talk. People have to trust each other, and then it’s not a problem to throw lots of ideas out there and talk about them. Let them get kicked around and beat up. That’s how ideas get validated. Those that survive that honest discussion are probably very good ideas.”\r\n\r\nIn his work with clients large and small, Mr. Lipman has observed two approaches to innovation that don’t usually work. In one, people he calls “process junkies” try so hard to structure and control innovation that they end up smothering it. In the other, blue-sky thinkers he calls “cowboys” have the opposite problem. They’re so resistant to formalizing any aspect of creativity that, in the end, nothing gets done.\r\n“Real innovation happens when companies strike a balance between being process junkies and cowboys,” Mr. Lipman said.\r\nEntrepreneurs usually dwell nearer the “cowboy” end of the spectrum, he observed: “Small companies have the advantage of not being overburdened by bureaucracy, but at the same time, startups often get overwhelmed by possibilities.” Without a clear answer to the question “Who are we and what are we about?” he added, “you risk diluting your brand before you’ve had a chance to build it.”\r\n\r\nAmong his big corporate clients, Mr. Lipman has lately begun to notice an interesting trend. Until recently, he said, “a company with an underperforming brand would try to put lipstick on a pig. That is, they’d keep the same brand concept but deck it out in new packaging or try some new ads.”\r\n\r\nNow, however, some big companies seem “more open to rethinking a whole brand and changing their entire approach to a customer,” Mr. Lipman said. “So instead of asking us, ‘Can you design us a new package?’ they’re asking, ‘We have this business challenge—can you help us think through it?’\r\n\r\nOne example is Kimberly-Clark’s Kotex brand, which recently embarked on a total makeover, aimed at attracting young women ages 14 to 22. In focus groups and surveys CBX conducted, these consumers rolled their eyes at the sappy pastel-colors-and-butterflies packaging that has long been the tradition in this product category.\r\n\r\nSo, to go along with new advertising by JWT that makes fun of old-school feminine-hygiene ads, CBX designed new packaging. It’s black, with geometric designs in bold neon colors—no pink, no butterflies.\r\n\r\nKimberly-Clark, incidentally, is one company Mr. Lipman believes has achieved the ideal balance between process junkies and cowboys. “It was interesting to work with them on this,” he said. Getting a close-up view of companies that have grown huge without killing off their entrepreneurial spirit, he added, “proves to us that it can be done.\r\n\r\n<a href=\"http://mycrains.crainsnewyork.com/blogs/executive-inbox/2012/03/a-breeding-ground-for-creativity/\" target=\"_blank\">Read more: http://mycrains.crainsnewyork.com/blogs/executive-inbox/2012/03/a-breeding-ground-for-creativity/#ixzz29OzRIHmf</a>', 'A breeding ground for creativity', '', 'publish', 'open', 'open', '', 'a-breeding-ground-for-creativity', '', '', '2018-09-27 17:42:10', '2018-09-27 17:42:10', '', 0, 'http://cbx.cappendev.com/thinking/16/a-breeding-ground-for-creativity', 0, 'thinking', '', 0),
(1686, 1, '2012-03-22 13:36:40', '2012-03-22 13:36:40', 'LIVERPOOL, N.Y. -- The mission statement of Nice N Easy Grocery Shoppes is short and sweet: \"Be nice. Have fun. Sell stuff. Be the best.\" At its annual trade show, held yesterday at the Holiday Inn here, company executives focused on the third tenet, \"Sell stuff.\"\r\n\"As good as we are, we can sell more stuff. If we sell every customer just one more thing, that would be huge,\" company founder and President John MacDougall told the store managers, assistant managers, foodservice managers and franchisees gathered for the event, which took on a rock \'n\' roll theme this year. \"Take that back as your goal for the rest of this year. That\'s a challenge you can talk to your people about.\"\r\n\r\nOn a corporate level, MacDougall shared what the 80-store New York State chain is doing to sell more stuff. One of the best ideas of 2011, he said, was the launch of the \"Best Idea\" program, which encourages employees to submit their best ideas for the company. \"This continues every week now,\" the chief executive said. \"We\'re getting some top-notch suggestions.\"\r\n\r\nAlso last year, Nice N Easy brought on professional chefs to elevate its already-strong Easy Street Eatery foodservice offer of pizza and subs. The chefs recently led the chain in developing a home meal replacement (HMR) line of microwaveable entrees, all priced at $6.99.\r\n\r\n\"You have to find people who are experts in the business you want to be in,\" MacDougall said, introducing Chef David and Chef Andrew to the group. \"We really want to take our foodservice business up three notches. We want to be the best.\"\r\n\r\nTo get the managers pumped up about this year\'s goals and celebrate the achievements of 2011 -- which included chainwide growth of 5 percent and an additional $160 million in inside sales -- MacDougall led the crowd in the \"Tiger Pump,\" the signature move of star golfer Tiger Woods.\r\n\r\n\"You did a great job in 2011 and things are going to be even better in 2012,\" he added.\r\n\r\nAs part of the \"sell more stuff\" theme, guest speaker Joseph Bona of New York-based branding and retail design consultancy CBX, talked about capturing the emotions behind the purchase. With increasing cross-channel competition, he said retailers have to deliver more than a \"transaction.\" CBX helped Nice N Easy develop its current prototype and the Easy Street Eatery concept.\r\n\r\n\"Selling more stuff is creating that emotional connection with people. The greater the connection, the more stuff you\'ll sell,\" Bona said. \"Consumers today have choices; they have a lot of places to buy a lot of stuff. That\'s why the connection is so important.\"\r\n\r\nAmong Bona\'s recommendations for selling more stuff were to:\r\n\r\n<ul>Ensure a positive first impression because consumers can either gain or lose an appetite upon entering a store.</ul>\r\n\r\n<ul>Give customers easy access to products by keeping the store open, clean and uncluttered.</ul>\r\n\r\n<ul>Create destination departments by taking a category with already strong sales and merchandising it in its own separate area.</ul>\r\n\r\n<ul>Create bundled solutions, presenting the whole package to consumers in one place.</ul>\r\n\r\n<ul>Carry locally sourced products to connect with customers.</ul>\r\n\r\n<ul>Use private label to build loyalty, since these products can\'t be found anywhere else.</ul>\r\n\r\n\"It\'s all about experience,\" he concluded. \"Everybody is realizing that if I don\'t deliver something beyond the transaction, I\'m going to be left out.\"\r\n\r\nNice N Easy\'s Rock N Roll Trade Show 2012 also featured an afternoon expo where vendors showed off their newest products, and the c-store chain held a contest to find potential new items for Easy Street Eatery, which is available in 20 of the company\'s 36 corporate stores. An evening awards banquet followed, honoring the top employees, stores and vendors of 2011.\r\n\r\n\r\nKate Millett\r\nThis year\'s award winners included:\r\n\r\n<ul>Store Manager of the Year: Laura Horner, Westmoreland</ul>\r\n\r\n<ul>Sharon Jordan Memorial True Spirit Award: Kate Millett, district manager</ul>\r\n\r\n<ul>Foodservice Manager of the Year: Georgeanne Kovacs, Westmoreland</ul>\r\n\r\n<ul>Store of the Year: Taft Road, East Syracuse</ul>\r\n\r\n<ul>Franchise of the Year: KMAC/Deb Ostrander</ul>\r\n\r\n<ul>Assistant Manager of the Year: Krista John, Le Ray Street</ul>\r\n\r\n<ul>Foodservice Coordinator of the Year: Janet Manzer</ul>\r\n\r\n<ul>Total Customer Experience (mystery shop program): first place, Downtown Seneca Falls; second place, Fayetteville; third place, Manlius and Constableville (tie)\r\nTrade Partner of the Year: Hormel Foods</ul>\r\n\r\n\r\n ', 'Nice N Easy Rock \'n\' Rolls at Trade Show', '', 'publish', 'open', 'open', '', 'nice-n-easy-rock-n-rolls-at-trade-show', '', '', '2018-09-27 17:58:45', '2018-09-27 17:58:45', '', 0, 'http://cbx.cappendev.com/thinking/16/nice-n-easy-rock-n-rolls-at-trade-show', 0, 'thinking', '', 0);
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(1687, 1, '2012-02-20 13:48:12', '2012-02-20 13:48:12', '<p><strong>For consumers, it’s a not-so-fine line between love and disgust           By: Robert Klara</strong>\r\n\r\nLegal disputes over advertising seldom get much public attention, but a recent decision out of the U.S. District Court for the District of Columbia was an exception: It made headlines.\r\nIn a controversial preliminary injunction, Judge Richard Leon blocked the Food and Drug Administration from forcing cigarette brands to place gruesome photos of blackened lungs and cancer-riddled corpses on its packs—a mandate that was to have gone into effect this September. Warning labels were one thing, the court said, because they were statements of empirical fact. But the proposed images, emotional and deeply disturbing, constituted “commercial speech” and as such were an effort to force a brand to advertise against itself. The FDA has since appealed, and some legal experts say that this case may well end up in the Supreme Court.\r\n\r\nUntil it does, however, the case has resurrected a larger issue that’s one of marketing’s most enduring hot potatoes: the use of explicit images to get consumers’ attention—also known as “shockvertising.”\r\n\r\nShock tactics have been around for awhile. Though some of the material may seem relatively tame today, the commercial featuring the 15-year-old topless Brooke Shields confessing that nothing came between her and her Calvin Klein jeans dropped many jaws in 1980, as did the Partnership for a Drug Free America’s “This is your brain on drugs” in 1987. (That spot showed a man cracking an egg on a hot frying pan.)\r\n\r\nWhile some have argued that shockvertising had been done to death by the end of the ’80s, that hasn’t stopped brands from playing the shock card, from fashion label Mangano’s bisexual orgy ads (2009) to Federici ice cream ads depicting a pregnant nun (2010) to dark-horse presidential candidate Terry Randall’s ad for the Super Bowl, featuring dead and dismembered fetuses (2012), banned just days before the game. Why do so many still use it?\r\n\r\nThat’s probably an obvious one. For as much as the Web may have toughened the societal skin to amateur porn and gross-out videos, graphic images still stand out in a crowded media landscape. According to a white paper presented in London last year at the Center for Innovations in Business and Management Practices, “Advertising agencies are facing difficulties in reaching the customer effectively, so they are using shock advertisements to pierce through this data clutter.”\r\n\r\nBut the piercing can be tricky. Images that may have offended a generation ago are ubiquitous today, which means brands looking to shock must keep increasing the voltage. “The identification with and understanding of metaphor has increased so much that you need to ratchet things up, keep pushing the envelope,” says psychologist Robert Passikoff, founder and president of consultancy Brand Keys. As veteran adman Ray Black has written, “The major flaw in shock strategy is that it’s like a drug. You have to increase the dose …to remain visible, but there’s a limit to how much of that the public will cop.”\r\n\r\nIndeed, there is a limit. Though nearly a third of consumers believed that shock value was an “effective” advertising tool, according to a Media Curves poll conducted in 2009, 58 percent of consumers preferred messages containing wit and humor. Shockvertising’s critics also note that while the tactic turns heads, there’s a big difference between generating attention and generating sales.\r\n\r\nThis is probably why many branding consultants are lukewarm on shockvertising when asked if it’s an effective and reliable way to build a brand’s reputation and bottom line. “The percentages on it are no better than with any other kind of advertising,” says Hayes Roth, chief marketing officer at global brand consultancy Landor.\r\n\r\n“Reliable? It’s clearly going to be very unreliable as far as what’s going to happen when you shock people,” adds marketing consultant Julia Beardwood of Beardwood & Co. “It gets people to pay attention—but how do you quantify that?” asks Rick Barrack, chief creative officer of brand consultancy CBX.\r\n\r\nYou can’t. But you can draw some conclusions from the textbook cases to follow. As the FDA/tobacco case slowly snakes its way through the courts, we decided to look back at a few of the more famous shock ads of the past two decades—and evaluate just how well (or not) they did their jobs.\r\n\r\n1. Deadly Smoking Pics (2011) When President Obama signed the Family Smoking Prevention and Tobacco Control Act into law in 2009, the FDA gained the authority to regulate the sales of cigarettes. In the summer of last year, the FDA selected nine compulsory images tobacco brands were to display, including a black lung, a mouth riddled with cancerous lesions and a bare-chested male cadaver. Not only did the FDA require the photos to appear on the top halves of cigarette packs (front and back), the agency admitted that the photos had been digitally manipulated to make them ghastlier. The tobacco brands fought back last August, and the legal ball remains in play. “By no means is this over,” says civil liberties litigator Daniel Schwartz, who works for renowned activist attorney Harvey Silverglate. What’s most interesting about the graphic images, Schwartz says, is that “the FDA doesn’t even think they’ll reduce smoking that much.” In fact, the FDA’s own analyst admitted: “Estimation of the effectiveness [of the graphic images] is subject to a large uncertainty.” Stay tuned on this one.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/fea-shock-01-2012.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/fea-shock-01-2012.jpg\" alt=\"\" title=\"fea-shock-01-2012\" width=\"250\" height=\"357\" class=\"alignnone size-full wp-image-4861\" /></a>\r\n\r\n2. Four Nuns and a Naked Adonis (2008) In 2008, working with its new agency Fallon Worldwide, Minneapolis, the upscale fitness-club chain Equinox launched a campaign titled “happily ever...” Most of the glossy magazine ads were the fleshy sort of thing you’d expect from a health club. But one of them—which debuted in Boston magazine that January—was a bit more. The ad portrayed a surreal art class where students sketching the naked male model happened to be nuns, one of whom was wearing a garter belt. Equinox corporate called the ad “thought-provoking” and a “blending of fantasy and impact.” Well, they got the impact part right. The Catholic Action League slammed Equinox for its “callous contempt for the sensibility of Catholics,” and, while the ad disappeared soon after, the controversy itself spread as far as newscasts in Hawaii. Branding consultant Julia Beardwood (who has worked with Equinox, though not on this campaign) ventures that “the ad didn’t harm them in any way, even when they backed down. It got people talking, so there was probably a benefit.”\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/fea-shock-02-2012.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/fea-shock-02-2012.jpg\" alt=\"\" title=\"fea-shock-02-2012\" width=\"400\" height=\"266\" class=\"alignnone size-full wp-image-4862\" /></a>\r\n\r\n3. Burger King’s “Seven Incher” (2009) Burger King, like most restaurant chains, skews conservative. However, 90 percent of its 12,300 locations are franchised, which makes it hard to police local campaigns. When a franchisee in Singapore thought it would be funny to create ads that took cues from a pornographic video box, the resultant firestorm erupted here in the U.S., on Fox News. A BK rep assured it that the chain “values and respects all of its guests”—and, incidentally, that the ad “generated positive consumer sales” in its market. But one franchisee’s revenues likely didn’t compensate for the overall PR damage. “Maybe they were thinking…they’d get attention they normally wouldn’t get for a new product,” says Brand Keys’ Robert Passikoff. Well, they sure got that much.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/fea-shock-03-2012.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/fea-shock-03-2012.jpg\" alt=\"\" title=\"fea-shock-03-2012\" width=\"300\" height=\"293\" class=\"alignnone size-full wp-image-4863\" /></a>\r\n\r\n4. Basement Porn at Calvin’s House (1995) Calvin Klein, Landor’s Hayes Roth observes, “is always on the edge of taste.” He doesn’t mean the cutting edge; he means borderline tasteless. In 1995, the fashion brand fell off the cliff. Then again, after cramming Mark Wahlberg into too-tight briefs and shooting a naked, emaciated Kate Moss for Obsession, the only place to go was down. So Klein debuted a campaign featuring stripping adolescents in sequences that evoked ’70s basement porn, complete with a sleazy, off-camera voice telling the kids not to be nervous. The U.S. Justice Department investigated, and the brand retreated. But Klein came out ahead. While the American Family Association launched a boycott, its members weren’t Klein’s core demo anyway. As TBWAChiatDay’s Marian Salzman, then an agency director, said, the scandal pushed the brand’s “coolness factor from a 10 to a 60.”\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/fea-shock-04-2012.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/fea-shock-04-2012.jpg\" alt=\"\" title=\"fea-shock-04-2012\" width=\"300\" height=\"345\" class=\"alignnone size-full wp-image-4864\" /></a>\r\n\r\n5. The Killer Advertising of Benetton (1982-2000) Benetton’s (former) creative director, Oliviero Toscani, has used some of the most shocking images ever seen in American advertising—but Benetton always slipped by with the defense of promoting political awareness and social equality. But in 2000, the Italian label misread its American audience. Ads featuring portraits of inmates awaiting capital punishment were supposed to show the barbarity of the death penalty. Instead, consumers felt it celebrated murderers. Victims’ rights groups protested. Missouri’s prison system sued. Sears banned the brand. Toscani resigned. Today, Benetton is back to PG-13 themes. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/fea-shock-05-2012.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/fea-shock-05-2012.jpg\" alt=\"\" title=\"fea-shock-05-2012\" width=\"480\" height=\"317\" class=\"alignnone size-full wp-image-4865\" /></a>\r\n\r\n<a href=\"http://www.adweek.com/news/advertising-branding/advertisings-shock-troops-138377\" target=\"_blank\">http://www.adweek.com/news/advertising-branding/advertisings-shock-troops-138377</a>', 'Advertising\'s Shock Troops', '', 'publish', 'open', 'open', '', 'advertisings-shock-troops', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/advertisings-shock-troops', 0, 'thinking', '', 0),
(1688, 1, '2012-02-14 14:09:40', '2012-02-14 14:09:40', '<p>Consumers love their brands, especially ones that begin with the letter “A” for Apple. In honor of Valentine’s Day, CBX, the New York-based brand agency, conducted a quantitative online survey of 1,000 consumers nationwide and asked, “What brand do you love the most?” and “Why?”\r\nThe top ten brands that are consumers’ Valentines:\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/brands_people_love_2012.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/brands_people_love_2012.jpg\" alt=\"\" title=\"brands_people_love_2012\" width=\"203\" height=\"237\" class=\"alignnone size-full wp-image-4867\" /></a>\r\n\r\nBrand Love by the Ages:\r\n\r\n<ol>Those hard-to-please younger consumers (ages 18-24)) professed their love of Nike (54%). But, no one over 55 said they wanted Nike to “be mine” in the survey.</ol>\r\n\r\n\r\n<ol>27% of consumers, ages 18-24 said they loved Sony, helping to land the brand in the number two spot.</ol>\r\n\r\n<ol>Consumers aged 35-44 and 55-64 named Coca-Cola as their number one love (26%).</ol>\r\n\r\nExplaining their love for these brands, consumers most frequently said, Apple is “innovative,” “high-end”, “love/like products” and “good quality”. While Sony soaked up the love because of “good quality,” “reliable/dependable,” “love/like products” and “innovative/high-end.” Those who chose Coca-Cola overwhelmingly did so by describing the brand as, “great/good taste” and “delicious.”\r\n\r\n<a href=\"http://popsop.com/53700\" target=\"_blank\">http://popsop.com/53700</a>', 'Top Ten Brands Consumer\'s Love Most', '', 'publish', 'open', 'open', '', 'top-ten-brands-consumers-love-most', '', '', '2018-09-27 17:58:50', '2018-09-27 17:58:50', '', 0, 'http://cbx.cappendev.com/thinking/16/top-ten-brands-consumers-love-most', 0, 'thinking', '', 0),
(1689, 1, '2012-02-13 14:14:50', '2012-02-13 14:14:50', '<p>Brands are spending a lot of effort (and money) trying to get consumers to “Like” them on Facebook, but there are only a few brands consumers truly “love.”\r\nAccording to a survey of 1,000 people conducted by New York-based brand agency CBX, Apple is the brand they “love the most,” followed by Sony, Coca-Cola, Nike and Pepsi/Mountain Dew. The reasons listed for loving those companies ranged from “innovative” (Apple) to “reliable and dependable” (Sony) and “great/good taste” (Coca-Cola).\r\n\r\nRounding out the Top 10 list were: Wal-Mart, Samsung, Chevrolet, Dell and Amazon. Apple was the clear winner among both men and women, although men were more likely to choose Nike and/or Sony as their second and third choices, while women picked Coca-Cola second.\r\n\r\n“‘Love,’ in all aspects of life, is about having a deep affection for something or someone. As love gets deeper, you start to develop feelings of trust, comfort and stability for/from that person or brand,” Greg S. Lippman, managing partner of CBX, tells Marketing Daily. “In the case of this survey, I think that all of these brands provide something to people that they believe they cannot get elsewhere. And in most cases, they also get that feeling of trust, comfort and stability from each of these brands.”\r\n\r\nAmong other demographic breakdowns:\r\n\r\n-Consumers 18-24 said they loved Nike, but no one over 55 had similar love for the brand.\r\n\r\n-Sony still captured the hearts of 27% of consumers ages 18-24, which led it to the number 2 position.\r\n\r\n-26% of consumers 35-44 loved Coca-Cola more than any other brand.\r\n\r\n“There is a difference between like and love,” Lippman says. “There are certain brands that I am passionate about and would definitely say I ‘love,’ that I wouldn\'t cheat on [Apple]. And there are others that I like, [though] I could be swayed to try a dalliance [Snickers vs. a Milky Way].”\r\n\r\n\r\n<a href=\"Read more: http://www.mediapost.com/publications/article/167722/happy-valentines-day-apple-they-love-you.html#ixzz29TIz7hQO\" target=\"_blank\">Read more: http://www.mediapost.com/publications/article/167722/happy-valentines-day-apple-they-love-you.html#ixzz29TIz7hQO</a>', 'Happy Valentine\'s Day, Apple! They Love You', '', 'publish', 'open', 'open', '', 'happy-valentines-day-apple-they-love-you', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/happy-valentines-day-apple-they-love-you', 0, 'thinking', '', 0),
(1690, 1, '2012-02-13 12:22:37', '2012-02-13 12:22:37', '<p>Kate Bittman joined the New York office of Rodale as associate director for communications at Men’s Health magazine. She had been public relations manager at The New Yorker magazine, part of the Condé Nast Publications division of Advance Publications.\r\nJames Brooks joined Forge Worldwide, Boston, as an interactive art director. He had been a senior designer at the Boston office of Digitas, part of the VivaKi division of the Publicis Groupe.\r\n\r\nAndrew Campbell and Dominick Cirigliano joined CBX, New York, as vice presidents, responsible for business development. Mr. Campbell had led business development efforts at Innovations and Development and Mr. Cirigliano had been director for business development at Brand Engineers.\r\n\r\nThe Coca-Cola Company expanded its relationship with the Indonesian operation of McCann Worldgroup, part of the Interpublic Group of Companies, by naming it agency of record for all sparkling beverages. The agency will continue to create campaigns for Coca-Cola and also handle the Fanta and Sprite brands, which had been handled by the Jakarta office of Ogilvy & Mather Worldwide, part of WPP. Billings were not disclosed.\r\n\r\nDave Damman, executive creative director at Carmichael Lynch, Minneapolis, owned by the Interpublic Group of Companies, was promoted to chief creative officer, which had been a vacant post.\r\n\r\nDiana DiGuido joined PM Digital, New York, in a new post, senior director for client services. She had most recently been an account director at Zeta Interactive.\r\n\r\nRick Doerr joined the New York office of T3 as senior vice president and managing director, succeeding Jane Crisan, who left to join the Garage Team Mazda, Irvine, Calif., part of WPP. Mr. Doerr had been managing director at BBDO Hong Kong, part of the BBDO Worldwide division of the Omnicom Group, and also served as regional business development director for Asia.\r\n\r\nGood Housekeeping, New York, part of the Hearst Magazines unit of the Hearst Corporation, made two appointments. Sara Rad, director for brand development, was promoted to director for advertising and brand development. And Christine Rannazzisi-Gerstein, associate publisher for marketing at another Hearst magazine, Country Living, will also serve as associate publisher for marketing at Good Housekeeping; that post had been vacant since last summer, when Renée Lewin became associate publisher for marketing at Harper’s Bazaar, also a Hearst magazine.\r\n\r\nHorizon Media, New York, promoted two executives in its Los Angeles office. Zach Rosenberg, general manager, becomes executive vice president and chief growth officer, a new post. Serena Duff, executive vice president and managing partner, becomes executive vice president and general manager for the Western region.\r\n\r\nRyan Ku joined Dojo, San Francisco, in a new post, planning director. He had most recently been a brand strategist at Eleven, San Francisco.\r\n\r\nGustavo Lauria joined the Vidal Partnership, New York, as managing partner and chief creative officer, succeeding Mauricio Galván, who left to become chief creative officer at Totality. Mr. Lauria had most recently been creative director at La Comunidad, Miami.\r\n\r\nRon Levy joined the New York office of Broadway Systems as senior vice president, overseeing client services and account management. He had most recently been senior vice president at MediaBank, which merged with Donovan Data Systems to form MediaOcean.\r\n\r\nPeter A. Mayer Advertising, New Orleans, hired five employees. They are Erin Durbin, a digital account executive; Emily Edison, a junior account executive; Valerie Galati, an associate project manager for the CenturyLink account; Brian Oberkirch, director for interactive strategy; and Danielle Russo, a graphic designer.\r\n\r\nJim Moise joined Good Technology, Sunnyvale, Calif., in a new post, chief revenue officer. He had most recently been senior vice president for sales and operations at SupportSpace.\r\n\r\nTim Morral, who had been a freelance copywriter for Walker Sands Communications, Chicago, was promoted to senior copywriter.\r\n\r\nBurns Patterson, executive vice president at Middleton & Gendron Brand Communications, New York, was promoted to a new post, chief operating officer. Also, two vice presidents, Jay Austin and Patricia Nugent, were promoted to senior vice presidents. The changes are part of a reorganization of the agency.\r\n\r\nRingling Brothers and Barnum & Bailey Circus, Vienna, Va., part of Feld Entertainment, chose the Geppetto Group, New York, part of WPP, as agency of record for the its 142nd show. Billings were not disclosed. The assignment had previously been handled internally.\r\n\r\nXiaoming Shao joined Maxifier, New York, in a new post, managing director for the Asia-Pacific region. He had held a similar post at AudienceScience, New York.\r\n\r\nEllen Sluder joined CoreBrand, New York, in a new post, director for business development. She had been director for marketing and business development at Fleet Aviation.\r\n\r\nSubway, Milford, Conn., consolidated its United States media services account by naming MediaCom, New York, part of the GroupM division of WPP, which already handles planning and buying for traditional media, to also handle planning and buying for digital media. The digital assignment, with spending estimated at $25 million to $30 million, had been handled by Publicis Modem, part of the Publicis Groupe. Spending in traditional media was estimated at more than $400 million.\r\n\r\nTillamook County Creamery Association, Tillamook, Ore., selected Vendor, Austin, Tex., to create two campaigns, one for the Texas market and one for several Western markets. Spending was not disclosed. The association, which makes cheeses, yogurts and other dairy products, had previously worked with Mono, Minneapolis, part of MDC Partners, for creative duties.\r\n\r\nU.S. Cotton, Gastonia, N.C., named Marcus Thomas, Cleveland, as agency of record for the Swisspers line of cotton-based health and beauty aids. Spending for the assignment, which had been handled by Breehl, Traynor & Zehe, Cleveland, was not disclosed.\r\n\r\nJeff Voigt joined Doner, Southfield, Mich., in a new post, senior vice president for media insights. He had been senior partner and group communications research director at Team Detroit, part of WPP.\r\n\r\nJim Wayand joined the San Francisco office of MRM Worldwide as global business leader for Team Intel, which is dedicated to the Intel account. He succeeds Marylee George, who will lead the digital marketing group relationship with Intel. Mr. Wayand had been at Microsoft, leading assignments for the Microsoft Store and the Bing Marketing Engagement Team.\r\n\r\nColby Wilson joined Parliament, Portland, Ore., in a new post, director for client services. He had been director for operations at the Opus Creative Group, Portland.\r\n\r\n<a href=\"http://www.nytimes.com/2012/02/13/business/webdenda.html?_r=1&pagewanted=all\" target=\"_blank\">http://www.nytimes.com/2012/02/13/business/webdenda.html?_r=1&pagewanted=all</a>', 'Accounts and People of Note in the Advertising Industry', '', 'publish', 'open', 'open', '', 'accounts-and-people-of-note-in-the-advertising-industry-2', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/accounts-and-people-of-note-in-the-advertising-industry-2', 0, 'thinking', '', 0),
(1691, 0, '2018-09-27 16:51:13', '2018-09-27 16:51:13', '', '4352914630_6bc0702ccd', '', 'inherit', 'open', 'closed', '', '4352914630_6bc0702ccd', '', '', '2018-09-27 16:51:13', '2018-09-27 16:51:13', '', 1558, 'http://cbx.cappendev.com/app/uploads/2018/09/4352914630_6bc0702ccd.jpg', 0, 'attachment', 'image/jpeg', 0),
(1692, 1, '2012-02-09 14:33:39', '2012-02-09 14:33:39', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/10/6a00d8341ca6a453ef016761fe4321970b-320wi.jpeg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/6a00d8341ca6a453ef016761fe4321970b-320wi.jpeg\" alt=\"\" title=\"6a00d8341ca6a453ef016761fe4321970b-320wi\" width=\"320\" height=\"250\" class=\"alignnone size-full wp-image-4871\" /></a>\r\nSo, I’m on this date. And for all intents and purposes, it’s going pretty well. When he asks me if I would like to go somewhere for dessert, I’m in. When he asks me where I want to go (how kind and thoughtful!), I’m even more excited.\r\n\r\n“Let’s get FroYo!” I say.\r\n\r\nHis response?\r\n\r\n“What’s FroYo?”\r\n\r\nAnd that, my friends, is how our date ended. How can a man not know what FroYo is? Wait – how can anyone not know what Fro-Yo is?? It just happens to be the most delicious, low-calorie (if you get tart flavor and add a dash of chocolate peanut butter like I do) dessert you could ask for.\r\n\r\nObviously, I feel strongly about my FroYo. So, you can imagine my excitement when I received word that Duane Reade (drugstore retailer extraordinaire) decided to add a self-serve frozen yogurt bar to its Broadway and 52nd Street NYC store. You mean I can get lipstick, toothpaste, a prescription filled and FroYo? Wow.\r\n\r\nUpMarket Fro-Yo is, according to a recent company press release, part of Duane Reade’s plan to become a total health/beauty/daily living destination. They must be really tuned in to how important FroYo is in today’s world. Or at least in my world.\r\n\r\nWhile it’s a bizarre combination—drugstore meets FroYo—I applaud the innovation. In fact, this type of “out of the box” innovation is not exactly a new thing for Duane Reade. It added a sushi and juice bar to its 40 Wall St. location in New York last year, and it looks as though the drugstore retailer will continue to bring healthy food options to various retail locations.\r\n\r\nOne of the things I’m digging about the FroYo bar (besides its FroYo of course) is the design – all handled by CBX. It’s sleek, the colors are enticing and they’ve made great use of integrating the FroYo swirl cleverly into the design. There’s absolutely no way you’re going to walk by this and not get frozen yogurt. You sort of have to – that’s how good it looks.\r\n\r\nNow the only question left to be answered is: do they have tart, chocolate and peanut butter flavors available, along with a single man who can take me there on a date? That’s sort of the deal-breaker for me…\r\n\r\nWhat do you think about drugstore meets FroYo? Ever ended a date due to a total lack of dessert knowledge?\r\n\r\n<a href=\"http://retaildesigndiva.ddionline.com/2012/02/drugstore-meets-froyo-you-in.html\" target=\"_blank\">http://retaildesigndiva.ddionline.com/2012/02/drugstore-meets-froyo-you-in.html</a>', 'Drugstore Meets FroYo -- You In?', '', 'publish', 'open', 'open', '', 'drugstore-meets-froyo-you-in', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/drugstore-meets-froyo-you-in', 0, 'thinking', '', 0),
(1693, 0, '2018-09-27 16:51:14', '2018-09-27 16:51:14', '', 'starbucks-logo', '', 'inherit', 'open', 'closed', '', 'starbucks-logo', '', '', '2018-09-27 16:51:14', '2018-09-27 16:51:14', '', 1559, 'http://cbx.cappendev.com/app/uploads/2018/09/starbucks-logo.jpg', 0, 'attachment', 'image/jpeg', 0),
(1694, 1, '2012-02-09 14:38:04', '2012-02-09 14:38:04', '<p><em>Web-only article</em>\r\nBack in September STORES featured a bold spread on the new Duane Reade drugstore at 40 Wall Street. With more bells and whistles than had ever been amassed in a drugstore environment, it was groundbreaking, show-stopping, business sensitive and savvy, all rolled into one 22,000 sq. ft. store.\r\n\r\nTurns out plenty of experts have taken notice. Recently it was announced that the store took first place honors in the Convenience Store/Pharmacy category at the Retail Design Institute’s 41st annual international awards program last month.\r\n\r\nOccupying the ground floor and mezzanine of a 1930s-era tower at 40 Wall Street, the store represents a collaborative effort between Duane Reade, New York-based branding and retail design consultancy CBX and Toronto-based consultants Joe Jackman Brand, Inc. Opened last July, the flagship store for the iconic, 256-unit New York chain (now a part of Walgreen Co.) was developed and shaped by its location in the heart of New York City’s Financial District.\r\n\r\nThe goal was to build a state-of-the-art prototypical pharmacy/convenience store, yet remain sensitive to the architecture in the storied space where the Rockefeller family operated its bank. Some of these vintage architectural elements that greet customers are dramatic stone arch bays, marble columns, 28-ft.-high ceilings and gold-gilded accents. Decidedly more high-tech is a virtual “talking” greeter (holography and A/V technology), which directs customers from the entrance on their journey for prescriptions or everyday basics.\r\n\r\nMany of the store’s features were guided by Duane Reade’s vision statement, “New York Living Made Easy.” The store features easy-to-navigate spaces with an in-store Starbucks, sushi bar, juice bar and prepared foods to go, as well as such new departments as a nail bar and hair salon.\r\n\r\nThere’s the customary pharmacy and array of OTC medications, but there’s also a no-appointment-needed doctor on duty and beauty consultants to assist shoppers with makeovers -- all in a well-lit, inviting setting. Time-pressed customers can also count on such amenities as a cell phone charging station. Wall Streeters on hand for a quick lunch or coffee break can still keep an eye on the market, thanks to a 20-ft. NYSE ticker.\r\n\r\nDozens of new stores that opened during 2011 competed for honors in categories ranging from full-line department stores and specialty stores to supermarkets. All submitted projects were judged by a panel of retail design practitioners on circulation, lighting, finishes, visual merchandising, graphics and way-finding, branding and fixturing. The award was presented on Jan. 16 in New York City at a ceremony coinciding with the National Retail Federation’s annual conference.\r\n\r\n<a href=\"http://www.stores.org/content/duane-reade%E2%80%99s-rx-drug-store-design\" target=\"_blank\">http://www.stores.org/content/duane-reade%E2%80%99s-rx-drug-store-design</a>', 'Duane Reade\'s Rx For Drug Store Design', '', 'publish', 'open', 'open', '', 'duane-reades-rx-for-drug-store-design', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reades-rx-for-drug-store-design', 0, 'thinking', '', 0),
(1695, 1, '2012-02-08 14:43:12', '2012-02-08 14:43:12', '<p>Duane Reade\'s flagship store in Manhattan\'s financial district took first place honors in the Convenience Store/Pharmacy category at the Retail Design Institute\'s 41st annual international awards program last month.\r\nOccupying the ground floor and mezzanine of a 1930s-era tower at 40 Wall Street, the 22,000-square-foot project represented a collaborative effort between Duane Reade, New York-based branding and retail design consultancy CBX, and Toronto-based consultants Joe Jackman Brand, Inc..\r\n\r\nDozens of new stores that opened during 2011 competed for honors in categories ranging from full-line department stores and specialty stores to supermarkets. All submitted projects were judged by a panel of retail design practitioners on circulation, lighting, finishes, visual merchandising, graphics and way-finding, branding and fixturing.\r\n\r\nOpened last July, the flagship Duane Reade store for the 256-unit New York chain (now a part of Walgreen Co.) was designed for its location in the heart of New York City\'s Financial District. The project goal was to build a state-of-the-art prototypical pharmacy/convenience store, yet remain sensitive to the architecture in the storied space where the Rockefeller family operated its bank. Some of these vintage architectural elements greeting customers are dramatic stone arch bays, marble columns, 28-foot-high ceilings and gold-gilded accents. Decidedly more high tech is a virtual \"talking\" greeter (holography and A/V technology), which directs customers from the entrance on their journey for prescriptions or everyday basics.</p>\r\n\r\n<a href=\"http://www.retailcustomerexperience.com/article/190151/Duane-Reade-wins-design-award\" target=\"_blank\">http://www.retailcustomerexperience.com/article/190151/Duane-Reade-wins-design-award</a>', 'Duane Reade wins design award', '', 'publish', 'open', 'open', '', 'duane-reade-wins-design-award', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-wins-design-award', 0, 'thinking', '', 0),
(1696, 1, '2012-02-07 14:47:03', '2012-02-07 14:47:03', '<p><strong>Regional chain goes from branded snacks to self-serve frozen yogurt.</strong>\r\nNew Yorkers are persnickety about everything, even their frozen yogurt— a substance that, like espresso, is essential for sustaining life in a big city. But with the retro-chic Pinkberry blooming all over town, how likely is a Prada-wearing, iPhone-toting Manhattanite to stop for self-serve frozen yogurt at a drug store? That’s exactly what Duane Reade is about to find out.\r\n\r\nThe 50-year-old regional chain has announced it will begin adding self-service frozen yogurt kiosks to select stores, complete with topping bars. “This is part of a bigger strategy,” said Joe Magnacca, president of Daily Living Products for Walgreens, which purchased the 250-unit Duane Reade in 2010. “We’re looking at our business differently and evolving into a health and daily-living destination.”\r\n\r\nOnly a few years ago, such plans would have sounded crazy. Founded in 1960, Duane Reade had a decades-long reputation for dingy stores and surly service. (In 2007, the actress Martha Plimpton famously said in an interview that going to Duane Reade is “a journey into the heart of darkness.”) But Walgreens’ purchase of the chain in 2010 prompted a course correction.\r\n\r\nAfter introducing its own line of branded snacks in 2010, the chain moved its crosshairs to the Manhattan lunch crowd. Baguette sandwiches (made fresh by Eli Zabar, the legendary New York gourmet store), cheesecake, and even sushi and shrimp cocktails now beckon from chiller cases up front. The frozen yogurt offerings (in eight flavors including Blueberry Tart and Peach) will be nearby, next to the fresh juice bars.\r\n\r\n“This won’t go systemwide,” Magnacca said, “but it will go where there’s high traffic. Our objective is to get people into the stores for different reasons as often as possible.” Sound familiar? It’s proof that the category blurring that began when Walmart started selling groceries (and flowers and deli platters and just about everything else) has trickled down to the level of regional chains, such as one that can no longer compete by just selling aspirin and Q-tips. “The days that brands owned one specialty are changing,” Magnacca said.\r\n\r\n“Like the other in-store food offerings, [fro-yo] helps make Duane Reade a one-stop shopping destination,” said Todd Maute, partner in CBX, the firm that designed the yogurt stations.\r\nWhile Walgreens is also experimenting with a fro-yo bar in Chicago, the Duane Reade bars are clearly designed to appeal to New Yorkers. White-tile mosaics are meant to evoke subway stations, while the signage (“Grab Life by the Berries”) is more likely to amuse than offend. “All of it works…to support a uniquely New York communication strategy,” Maute said.\r\n\r\n<a href=\"http://www.adweek.com/news/advertising-branding/new-yorks-duane-reade-adds-store-yogurt-kiosks-137999\" target=\"_blank\">http://www.adweek.com/news/advertising-branding/new-yorks-duane-reade-adds-store-yogurt-kiosks-137999</a>', 'New York\'s Duane Reade adds In-Store Yogurt Kiosks', '', 'publish', 'open', 'open', '', 'new-yorks-duane-reade-adds-in-store-yogurt-kiosks', '', '', '2018-09-27 17:58:45', '2018-09-27 17:58:45', '', 0, 'http://cbx.cappendev.com/thinking/16/new-yorks-duane-reade-adds-in-store-yogurt-kiosks', 0, 'thinking', '', 0),
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(1698, 1, '2012-02-07 14:52:26', '2012-02-07 14:52:26', '<p>NEW YORK -- Duane Reade\'s Manhattan flagship store, located at 40 Wall Street, won first place in the Convenience Store/Pharmacy category of the Retail Design Institute\'s 41st annual international awards. The store is the result of collaboration between Duane Reade, branding and retail design consultancy CBX and Toronto-based Joe Jackman Brand Inc.\r\n\"We are honored to be among the winners, and very pleased to have had the opportunity to collaborate on this very special project with the progressive vision of Mike DeFazio, Duane Reade senior director of store concepts, and retail consultants Joe Jackman and Vern Gomes of Joe Jackman Brands,\" said Joseph Bona, president of CBX\'s retail division.\r\n\r\nThe store was designed to be a state-of-the-art prototypical c-store while remaining sensitive to the architecture of the building. Vintage elements such as stone arch bays, marble columns, high ceilings and gold accents mix with the store\'s high-tech virtual \"talking\" greeter.\r\n\r\nStore features, guided by company vision statement \"New York Living Made Easy,\" include an easily-navigable space, an in-store Starbucks, sushi bar, juice bar, fresh prepared food, a nail bar, hair salon and cell phone charging station, among other amenities.\r\n\r\nDuane Reade\'s blue, green and mauve colors are used strategically, and signage is minimal. The location also features black-and-white subway tile and quartz-topped stand-up counters. A 20-foot New York Stock Exchange ticker keeps financial district employees up to date.\r\n\r\n\"The Duane Reade flagship on Wall Street was a huge hit with our participants of the NRF Retail Tour series,\" said Brian Dyches, international president of the Retail Design Institute. \"We took more than 100 global retail executives into the space and they were simply wowed by the \'fit\' of Duane Reade within this iconic locale.\"\r\n\r\n<a href=\"http://www.csnews.com/top-story-business_focus-duane_reade_flagship_store_wins_international_design_award-60437.html\" target=\"_blank\">http://www.csnews.com/top-story-business_focus-duane_reade_flagship_store_wins_international_design_award-60437.html</a>', 'Duane Reade Flagship Store Wins International Design Award', '', 'publish', 'open', 'open', '', 'duane-reade-flagship-store-wins-international-design-award', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-flagship-store-wins-international-design-award', 0, 'thinking', '', 0),
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(1700, 1, '2012-02-07 15:01:59', '2012-02-07 15:01:59', '<p>Duane Reade Flagship Store Wins Design Award:\r\nLocation at 40 Wall Street Is Named Winner of the Convenience Store/Pharmacy Category in the Retail Design Institute\'s 41st Annual International Design Competition\r\n\r\nNEW YORK, NY -- (Marketwire) -- 02/07/12 -- Duane Reade\'s flagship store in Manhattan\'s financial district took first place honors in the Convenience Store/Pharmacy category at the Retail Design Institute\'s 41st annual international awards program last month.\r\n\r\nOccupying the ground floor and mezzanine of a 1930s-era tower at 40 Wall Street, the 22,000-square-foot project represented a collaborative effort between Duane Reade, New York-based branding and retail design consultancy CBX, and Toronto-based consultants Joe Jackman Brand, Inc. The award was presented on Jan. 16 in New York City at a ceremony coinciding with the National Retail Federation\'s (NRF) annual conference.\r\n\r\nDozens of new stores opened during 2011 competed for honors in categories ranging from full-line department stores and specialty stores to supermarkets. All submitted projects were judged by a panel of retail design practitioners on circulation, lighting, finishes, visual merchandising, graphics and way-finding, branding and fixturing.\r\n\r\nOpened last July, the flagship store for the iconic, 256-unit New York chain (now a part of Walgreen Co.) was designed for its location in the heart of New York City\'s Financial District. The project goal was to build a state-of-the-art prototypical pharmacy/convenience store, yet remain sensitive to the architecture in the storied space where the Rockefeller family operated its bank. Some of these vintage architectural elements greeting customers are dramatic stone arch bays, marble columns, 28-foot-high ceilings and gold-gilded accents. Decidedly more high tech is a virtual \"talking\" greeter (holography and A/V technology), which directs customers from the entrance on their journey for prescriptions or everyday basics.\r\n\r\nMany of the store\'s features were guided by Duane Reade\'s vision statement, \"New York Living Made Easy.\" Customers will find a fast and easy-to-navigate space with an in-store Starbucks, sushi bar, juice bar, prepared foods to go, as well as such new departments as a nail bar and hair salon. There\'s the customary pharmacy and a rray of OTC medications, but there\'s also a no-appointment-needed doctor on duty and beauty consultants to assist shoppers with makeovers -- all in a well-lit, inviting setting. Time-pressed customers can also count on such amenities as a cell phone charging station.\r\n\r\nDuane Reade\'s prototypical colors of blue, green and mauve are used in strategic places throughout the space, while signage is minimally places. The design of the Up Market convenience foods area on the store\'s mezzanine is kept fresh, fun and contemporary with such touches as black-and-white subway tile, quartz-topped stand-up counters, sleek reach-in coolers and a playful text wall. Mindful of the Financial District digs, Wall Streeters on hand for a quick lunch or coffee break can still keep an eye on the market thanks to a 20-ft. NYSE ticker.\r\n\r\n\"On other hand, the nail bar and hair salon were designed to create a serene break from the hustle and bustle of Wall Street,\" explained Joseph Bona, President of CBX\'s Retail Division. The spaces are accented with crystal chandeliers emitting a soft mauve halo glow while light music plays overhead.\r\n\r\n\"We are honored to be among the winners, and very pleased to have had the opportunity to collaborate on this very special project with the progressive vision of Mike DeFazio, Duane Reade Senior Director of Store Concepts, and retail consultants Joe Jackman and Vern Gomes of Joe Jackman Brands,\" commented Bona.\r\n\r\n\"The Duane Reade flagship on Wall Street was a huge hit with our participants of the NRF Retail Tour series,\" said Brian Dyches, International President of the Retail Design Institute. \"We took more than 100 global retail executives into the space and they were simply wowed by the \'fit\' of Duane Reade within this iconic locale.\"\r\n\r\nThe execution of the concept was well conceived, implemented and well stylized to meet the needs of daytime employees and residents of Manhattan\'s financial district, continued Dyches, who also heads Trend Habitat, a California-based trend consultancy. \"The embedded technology platforms were well placed in their respective departments and did as promised -- enhanced the customer experience via great information and respect for time management,\" he noted.\r\n\r\n<a href=\"http://www.bloomberg.com/article/2012-02-07/at.NsaDlDLVo.html\" target=\"_blank\">http://www.bloomberg.com/article/2012-02-07/at.NsaDlDLVo.html</a>', 'Duane Reade Flagship Store Wins Design Award', '', 'publish', 'open', 'open', '', 'duane-reade-flagship-store-wins-design-award', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-flagship-store-wins-design-award', 0, 'thinking', '', 0),
(1701, 1, '2012-02-07 13:06:34', '2012-02-07 13:06:34', '<p>NEW YORK – Duane Reade\'s flagship store at 40 Wall Street in Manhattan took first place in the convenience store/pharmacy category at the Retail Design Institute\'s 41st annual international awards program.\r\nBranding and retail design consultancy CBX said Tuesday that award was presented in New York City at a ceremony coinciding with the National Retail Federation\'s annual conference.\r\n\r\nOccupying the ground floor and mezzanine of a 1930s-era tower at the historic building, the 22,000-square-foot Duane Reade store, which opened in July, was a collaborative effort between the chain, a unit of Walgreen Co. and New York-based CBX and Toronto-based consultants Joe Jackman Brand Inc.\r\n\r\nCBX noted that dozens of new stores opened during 2011 competed for honors in categories ranging from full-line department stores and specialty stores to supermarkets. All submitted projects were judged by a panel of retail design practitioners on circulation, lighting, finishes, visual merchandising, graphics and way-finding, branding and fixturing.\r\n\r\nAccording to CBX, the goal of the 40 Wall Street project was to build a state-of-the-art pharmacy/convenience store yet remain sensitive to the architecture in the space, where the Rockefeller family once operated its bank. Vintage architectural elements include dramatic stone arch bays, marble columns, 28-foot-high ceilings and gold-gilded accents. On the high-tech side is a virtual greeter using holography and audiovisual technology that directs customers.\r\n\r\nReflecting Duane Reade\'s mantra of \"New York Living Made Easy,\" store features include an in-store Starbucks, a sushi bar, a juice bar, prepared foods to goand new departments such as a nail bar and a hair salon. Along with the standard pharmacy and over-the-counter products are a no-appointment-needed doctor on duty and beauty consultants to help shoppers with makeovers. Time-pressed customers can also use such amenities as a cell phone charging station.\r\n\r\nThe design of the Up Market convenience foods area on the store\'s mezzanine is fresh, fun and contemporary with such touches as black-and-white subway tile, quartz-topped stand-up counters, sleek reach-in coolers and a playful text wall, CBX said. Wall Streeters on hand for a quick lunch or coffee break can still keep an eye on the market thanks to a 20-foot NYSE ticker.\r\n\r\n\"On other hand, the nail bar and hair salon were designed to create a serene break from the hustle and bustle of Wall Street,\" stated Joseph Bona, president of CBX\'s Retail Division. The spaces are accented with crystal chandeliers emitting a soft mauve halo glow while light music plays overhead.\r\n\r\n\"We are honored to be among the winners and very pleased to have had the opportunity to collaborate on this very special project with the progressive vision of Mike DeFazio, Duane Reade senior director of store concepts, and retail consultants Joe Jackman and Vern Gomes of Joe Jackman Brands,\" added Bona.\r\n\r\n\"The Duane Reade flagship on Wall Street was a huge hit with our participants of the NRF Retail Tour series,\" commented Brian Dyches, international president of the Retail Design Institute. \"We took more than 100 global retail executives into the space, and they were simply wowed by the \'fit\' of Duane Reade within this iconic locale.\"\r\n\r\n<a href=\"http://www.chaindrugreview.com/newsbreaks-archives/2012-02-06/duane-reades-40-wall-street-store-honored-for-design\" target=\"_blank\">http://www.chaindrugreview.com/newsbreaks-archives/2012-02-06/duane-reades-40-wall-street-store-honored-for-design</a>', 'Duane Reade\'s 40 Wall Street store honored for design', '', 'publish', 'open', 'open', '', 'duane-reades-40-wall-street-store-honored-for-design', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reades-40-wall-street-store-honored-for-design', 0, 'thinking', '', 0),
(1702, 1, '2012-02-06 15:11:43', '2012-02-06 15:11:43', '<p>New York-based design agency CBX said it hired industry veterans Andrew Campbell and Dominick Cirigliano to serve as vice presidents on the firm’s new business team . Both men will be responsible for overall business development with new and existing clients. Their primary focus will be on CBX’s core strategic services in corporate identity, consumer branding and retail.\r\nCampbell comes to CBX from Innovations & Development Inc., an Edgewater, N.J.-based product and packaging innovation firm, where he led the company’s business development efforts, CBX said. Cirigliano most recently worked for Brand Engineers, a brand-positioning agency headquartered in Teaneck, N.J., as director, business development.\r\n\r\n“Both Andrew and Dominick bring a wealth of experience and a fresh, new perspective to our new business team,” said Gregg S. Lipman, managing partner, CBX. “We look forward to their participation in expanding our new business pipeline and strengthening our position as the brand agency that helps clients gain an edge in a very competitive world.”\r\n\r\n<a href=\"http://www.plstorebrands.com/top-story-cbx_adds_two_industry_veterans_to_business_development_team-1387.html\" target=\"_blank\">http://www.plstorebrands.com/top-story-cbx_adds_two_industry_veterans_to_business_development_team-1387.html</a>', 'CBX Adds Two Industry Veterans to Business Development Team', '', 'publish', 'open', 'open', '', 'cbx-adds-two-industry-veterans-to-business-development-team', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-adds-two-industry-veterans-to-business-development-team', 0, 'thinking', '', 0);
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(1703, 1, '2012-02-01 15:19:27', '2012-02-01 15:19:27', '<p>Duane Reade’s flagship store in Manhattan’s Financial District took first-place honors in the Convenience Store/Pharmacy category at the Retail Design Institute’s 41st Annual International Store Design Awards Gala last month in New York City. The event coincided with the National Retail Federation’s annual conference.\r\nThe flagship store for the iconic 256-unit New York chain—now part of Walgreen Co.—opened last July. It’s the result of a collaboration between Duane Reade; New York-based branding and retail-design consultancy CBX; and Toronto-based consultants Joe Jackman Brand. It was designed for its location in the heart of New York City’s Financial District.\r\n\r\nThe store’s 22,000 square feet occupy the ground floor and mezzanine of a 1930s-era tower at 40 Wall Street. The project goal was to build a state-of-the-art prototypical pharmacy/convenience store that would remain sensitive to the architecture of the space where the Rockefeller family operated its bank. Some of its vintage architectural elements are stone arch bays, marble columns, 28 foot-high ceilings and gold-gilded accents. Its more high-tech feature is its virtual “talking” greeter—a combination of holography and A/V technology—which directs customers from the entrance on to their destinations.\r\n\r\nStore representatives say its features were guided by Duane Reade’s vision statement, “New York Living Made Easy.” Thus, it was designed for fast and easy navigation, and includes a Starbucks, a sushi bar, a juice bar, prepared foods to go, a nail bar, a hair salon and a pharmacy with a no-appointment-needed doctor on duty. There are also beauty consultants who assist with makeovers and a cell phone charging station.\r\n\r\nDuane Reade’s prototypical colors of blue, green and mauve are used in strategic places, and signage is minimally placed. The Up Market convenience foods area features black-and-white subway tile, quartz-topped stand-up counters, sleek, reach-in coolers and a playful text wall. Interested consumers can keep an eye on a 20-foot New York Stock Exchange ticker. The nail bar and hair salon are accented with crystal chandeliers that emit a soft mauve halo while light music plays nearby. They two areas were “designed to create a serene break from the hustle and bustle of Wall Street,” explains Joseph Bona, president of CBX’s retail division.\r\n\r\nAll of the submissions competing for honors were judged by a panel of retail-design practitioners on circulation, lighting, finishes, visual merchandising, graphics and way-finding, branding and fixturing.\r\n\r\n\r\n<a href=\"http://www.beautystorebusiness.com/duane-reade-flagship-wins-top-honors\" target=\"_blank\">http://www.beautystorebusiness.com/duane-reade-flagship-wins-top-honors\r\n</a>', 'Duane Reade Flagship Wins Top Honors', '', 'publish', 'open', 'open', '', 'duane-reade-flagship-wins-top-honors', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-flagship-wins-top-honors', 0, 'thinking', '', 0),
(1704, 1, '2012-02-01 15:29:18', '2012-02-01 15:29:18', '<p>Insight and NACS are delighted to announce the judges for the prestigious 2012 International Convenience Retailer of the Year Award, sponsored by Imperial Tobacco for the fourth year running.\r\nTwo new judges are joining our panel. Frank Gleeson, retail director at Topaz, the Award winner in 2011; and Jeff Rogut, executive director at the Australian Association of Convenience Stores (AACS), join an established panel with expertise in worldwide convenience and forecourt markets.\r\n\r\n\r\nJeff Rogut: Australian convenience expert joins the 2012 panel\r\n\r\nIn alphabetical order the 2012 panel is:\r\n\r\n-Joe Bona, president, retail division, CBX\r\n-Frank Gleeson, retail director, Topaz\r\n-Ramon Kuijpers, international key accounts manager, Reemtsma Cigarettenfabriken GmbH, an Imperial Tobacco Group company\r\n-Don Longo, editor-in-chief, Convenience Store News & Single Store Owner\r\n-Dan Munford, managing director, Insight Research\r\n-Stephanie Rice, founder of Rice Retail Marketing\r\n-Jeff Rogut, executive director at the Australasian Association of Convenience Stores\r\n-Fiona Briggs, editor, Global Convenience Store Focus and Erin Pressley, editor NACS Magazine, will co-chair the judging panel.\r\n\r\nThe 2012 International Convenience Retailer of the Year Award was launched in December 2011 and is now inviting entries from leading convenience and forecourt retailers around the world.\r\n\r\nRetailers are required to submit documentation based on a number of key criteria and supply photographic and/or video evidence (for further information visit please visit: Entry Form\r\n\r\nIn the first stage of the judging process, the judges will review the entries to produce a shortlist of retailers. The shortlist will be featured on Global Convenience Store Focus and readers will be invited to vote for their favourite format online.\r\n\r\nOur expert panel will also be judging the new award category in 2012, focused on product availability.\r\n\r\nImperial Tobacco is also sponsoring this new award, which will look to benchmark and highlight global best practices in the development of better resource, behaviours and processes in the last five yards of convenience retail. Both retailers and suppliers will be able to enter case studies for this award, and the winner will be decided by the judging panel, rather than an internet vote.\r\n\r\nAnnouncing the judging panel, Insight managing director, Dan Munford, said: “We are delighted to have established such an experienced and international panel of convenience expertise. We are delighted to welcome on board Frank Gleeson from Topaz, the winner of the 2011 Award; and Jeff Rogut from the AACS.\r\n\r\n“Our judges have an in-depth knowledge and understanding of the convenience sector and they represent some of the leading global convenience store markets. Their input will help to ensure the shortlisted entries in the 2012 International Convenience Retailer of the Year Award and new Product Availability Initiative will be truly world class.”\r\n\r\nPrevious winners of international convenience awards, sponsored by Insight and NACS, have included Tesco Express Environment Store and Spar Ireland’s Eurospar format.\r\n\r\nIn 2009 readers of Global Convenience Store Focus voted Spar China as their winner of the award. The Spar Hongtu store in Dongguan City, Guangdong Province, is independently owned by the Hu Family.\r\n\r\nIn 2010, Applegreen, Ireland’s leading independent forecourt retailer, won the readers’ vote from an impressive shortlist; while rival forecourt Topaz scooped the crown in 2011 for its state-of-the-art forecourt opened in partnership with McDonald’s. Morrisons’ new convenience format, M-local, was highly commended.\r\n\r\n<a href=\"http://www.globalcstorefocus.com/cgi-bin/newsletter.pl?edition=201202&this_page=2\" target=\"_blank\">http://www.globalcstorefocus.com/cgi-bin/newsletter.pl?edition=201202&this_page=2</a>', 'Insight announces expert judging panel for 2012 International Convenience Retailer of the Year Award', '', 'publish', 'open', 'open', '', 'insight-announces-expert-judging-panel-for-2012-international-convenience-retailer-of-the-year-award', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/insight-announces-expert-judging-panel-for-2012-international-convenience-retailer-of-the-year-award', 0, 'thinking', '', 0),
(1705, 1, '2012-01-31 15:34:14', '2012-01-31 15:34:14', '<p>Walgreens continues efforts to innovate its retail stores with the latest addition of Fro-Yo frozen yogurt bars at Duane Reade in New York. \r\nThe renovated Duane Reade located at Broadway and 52nd Street reopened this week with the chain’s first self-serve frozen yogurt bar. UpMarket Fro-Yo is part of Duane Reade’s plan to become a total health, beauty and daily living destination, according to Duane Reade president, Joe Magnacca.\r\n\r\nThe UpMarket brand debuted last year at Duane Reade’s 40 Wall Street location with a sushi bar and juice bar. The addition of frozen yogurt is a continuation of the chain’s strategy to develop neighborhood-centric niche offerings and part of parent company Walgreen’s efforts to reinvent the drugstore experience.\r\n\r\nWalgreen’s opened a flagship store in Chicago in January featuring UpMarket offerings including the Fro-Yo self serve frozen yogurt bar. Other store features include a juice bar and fountain for made-to-order smoothies and milkshakes, fresh hand-rolled sushi and sashimi prepared daily, and hundreds of fresh food items including produce and on-the-go meal options such as wraps, sandwiches and salads.\r\n\r\nThe store also features a Coca-Cola Freestyle machine capable of dispensing 130 varieties of Coca-Cola fountain drinks, a selection of more than 700 wines positioned to pair with artisan cheeses and an assortment of specialty meats and chocolates are also featured. A “LOOK Boutique” beauty department featuring dozens of prestige and niche cosmetic, skincare and hair care brands not typically found in drugstores and staffed with trained beauty advisors. And a nail bar offers professional manicures, and eyebrow shaping and other grooming services.\r\n\r\nThese efforts are being carried over to Duane Reade, which Walgreen’s acquired in 2010. Since then, the chain has expanded Duane Reade’s Good & Delish store brand, now carried at both chains, and relaunched Walgreen’s Deerfield brand under the Nice! store label. Nice! is now carried at both Walgreen’s and Duane Reade stores.\r\n\r\nIn New York, Fro-Yo greets shoppers at the entrance to the store across from the UpMarket Sushi and Juice bars and, through sophisticated design cues, instantly communicates a convenient destination and fast, fresh new alternative for discerning New Yorkers. The modern design was created by CBX, which also helped design Duane Reade’s signature private label strategy and package design system.\r\n\r\n\r\nThe curved space with machines canted at a 45-degree angle makes the flow and pedestrian traffic fluid and easy to navigate. The organic shape of the machines mimics the swirl of the frozen yogurt while a green accent subway tile leads customers through the entire journey with style from cup pick up to flavor choice and topping.\r\n\r\n\r\nUpMarket Fro-Yo serves eight flavors of frozen yogurt along with a variety of toppings at a price of $5.99 per cup.\r\n\r\n<a href=\"http://www.storebrandsdecisions.com/news/2012/01/31/duane-reade-expands-upmarket-offerings-with-fro-yo\" target=\"_blank\">http://www.storebrandsdecisions.com/news/2012/01/31/duane-reade-expands-upmarket-offerings-with-fro-yo\r\n</a>', 'Duane Reade Expands UpMarket Offerings With Fro-Yo', '', 'publish', 'open', 'open', '', 'duane-reade-expands-upmarket-offerings-with-fro-yo', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-expands-upmarket-offerings-with-fro-yo', 0, 'thinking', '', 0),
(1706, 1, '2012-01-17 15:38:46', '2012-01-17 15:38:46', '<p>The History Channel’s “Modern Marvels” makes clear in a new episode on the convenience-store phenomenon that there is much more to America’s go-to pit stops than just coffee, soda, snacks and hot dogs.\r\nIndeed, convenience stores are carefully designed for maximum speed and efficiency, explained Joseph Bona, president of the retail division for global branding firm CBX, in on-camera interviews for the hour-long program.\r\n\r\n“The successful development of any store starts with the layout,” said Bona, who has designed convenience stores for more than 30 years, often relying on a zoning system that maximizes impulse-buying while also making the shopping experience as quick and easy as possible. Such innovations, according to the program, have been responsible for the c-store industry’s impressive track record in recent years. Today, there are more than 144,000 stores across the country, with the sector accounting for about one out of every $23 spent in the U.S. in a given day.\r\n\r\nBusiest from 6 a.m. to 9 a.m., c-stores are a symphony of coordination—built for speed, designed to influence customers, constantly on guard for crime and equipped to stop it, the show explains. During the morning rush alone, U.S. c-stores sell about 11 million cups of coffee, along with millions of doughnuts, bagels, breakfast biscuits and other items. The average customer visit, however, lasts only 3.5 minutes. To make this happen in clockwork fashion, c-store companies in North America and abroad have relied on Bona’s design expertise for decades. During the program, Bona told viewers about some of the important principles of good c-store layout, such as specific zones designed to help customers get their bearings, to encourage them to make impulse purchases or to help them find everyday items like the morning newspaper.\r\n\r\nDuring the show, Bona appeared at a metro New York area 7-Eleven store (which was not designed by CBX), where he walked viewers through some of these features. In a typical convenience store, he noted in the program, the design of the coffee service area makes it possible to sell hundreds of cups of coffee in a given day with a minimum of wait time for customers. “It’s like a production line,” Bona said. “Somebody comes in, they grab a cup, get their coffee, add their cream and sugar, and then they’re able to move out of the way.”\r\n\r\nExplaining that a third of a c-store’s sales can come from cold beverages, Bona pointed out that coolers are deliberately placed farthest from the door, which helps drive traffic through the store. Even subtle details like the location of a cooler’s door hinges can make a big difference in directing how customers move through the space, he explained.\r\n\r\nLikewise, the visual experience in any store is critically important. “People buy with their eyes,” Bona said, in describing what he called the “Impulse Zone,” an area of the store stocked with common impulse purchases.\r\n\r\nWhile the featured 7-Eleven store offers about 5,000 different items, its total selling area amounts to only about 1,600 square feet. Certain merchandising principles help maximize the efficiency of this diminutive space, Bona explained. “One of the important things is putting like things together,” he noted.\r\n\r\nThe show, which covers everything from the history of 7-Eleven’s Slurpee to recent innovations in convenience store security, is downloadable from iTunes. To watch the program online, visit: <a href=\"http://www.history.com/shows/modern-marvels/videos/modern-marvels-convenience-stores#modern-marvels-convenience-stores\" target=\"_blank\">http://www.history.com/shows/modern-marvels/videos/modern-marvels-convenience-stores#modern-marvels-convenience-stores</a> ', 'Veteran Designer Joseph Bona shares trade secrets with viewers of TV’s ‘Modern Marvels’.', '', 'publish', 'open', 'open', '', 'veteran-designer-joseph-bona-shares-trade-secrets-with-viewers-of-tvs-modern-marvels', '', '', '2018-09-27 17:42:13', '2018-09-27 17:42:13', '', 0, 'http://cbx.cappendev.com/thinking/16/veteran-designer-joseph-bona-shares-trade-secrets-with-viewers-of-tvs-modern-marvels', 0, 'thinking', '', 0),
(1707, 1, '2012-01-13 15:44:30', '2012-01-13 15:44:30', '<p><strong>CBX designer featured on History Channel\'s Modern Marvels</strong>\r\nNEW YORK -- Convenience stores might not top the average person\'s list of marvelous technological achievements, but as The History Channel\'s Modern Marvels makes clear in an episode on the c-store phenomenon, there is much more to America\'s go-to pit stops than coffee, soda, snacks and hot dogs. These remarkable profit centers are carefully designed for maximum speed and efficiency, said Joseph R. Bona, president of the retail division for global branding firm CBX, who is featured in on-camera interviews for the recently aired program.\r\n\r\n<a href=\"http://www.youtube.com/watch?v=YEh2_PiVL_0&feature=g-u-u\" target=\"_blank\">(Click here to watch the full episode.)\r\n</a>\r\n\r\n\"The successful development of any store starts with the layout,\" said Bona, who has designed convenience stores for more than 30 years, often relying on a zoning system that maximizes impulse-buying while also making the shopping experience as quick and easy as possible. Such innovations, the program said, have been responsible for the c-store industry\'s impressive track record in recent years.\r\n\r\nToday, there are more than 144,000 stores across the country, with the sector accounting for about one out of every $23 spent in the United States in a given day.\r\n\r\n\r\nJoseph Bona\r\nBusiest from 6:00 to 9:00 a.m., c-stores are a \"symphony of coordination\"--built for speed, designed to influence customers, constantly on guard for crime and equipped to stop it, the show said. During the morning rush alone, U.S. c-stores sell about 11 million cups of coffee, along with millions of donuts, bagels, breakfast biscuits and other items. The average customer visit, however, lasts only 3.5 minutes.\r\n\r\nBona revealed some of the important principles of good c-store layout, such as specific zones designed to help customers get their bearings, to encourage them to make impulse purchases or to help them find everyday items like the morning newspaper.\r\n\r\nBona appeared at a metro New York area 7-Eleven store (which was not designed by CBX), where he walked viewers through some of these features. In a typical c-store, he said, the design of the coffee service area makes it possible to sell hundreds of cups of coffee in a given day with a minimum of wait time for customers. \"It\'s like a production line,\" Bona said. \"Somebody comes in, they grab a cup, get their coffee, add their cream and sugar, and then they\'re able to move out of the way.\"\r\n\r\nExplaining that a third of a c-store\'s sales can come from cold beverages, Bona pointed out that coolers are deliberately placed farthest from the door, which helps drive traffic through the store. Even subtle details like the location of a cooler\'s door hinges can make a big difference in directing how customers move through the space, he said.\r\n\r\nLikewise, the visual experience in any store is critically important. \"People buy with their eyes,\" Bona said, in describing what he calls the \"impulse zone,\" an area of the store stocked with common impulse purchases.\r\n\r\nWhile the featured 7-Eleven store offers about 5,000 different items, its total selling area amounts to only about 1,600 square feet. Certain merchandising principles help maximize the efficiency of this diminutive space, Bona said. \"One of the important things is putting like things together.\"\r\n\r\nNew York City-based CBX is a fully integrated creative agency specializing in retail design and operations, brand and corporate identity development, packaging, research and motion branding. As a full-service consultancy, it offers architecture, interior design, merchandise and store planning, identity and branding, graphics and environmental graphic design, media design, product design, master planning, construction detailing and consumer research.\r\n\r\n<a href=\"http://www.cspnet.com/news/technology/articles/bona-fide-c-store-expert-reveals-industry-secrets\" target=\"_blank\">http://www.cspnet.com/news/technology/articles/bona-fide-c-store-expert-reveals-industry-secrets</a>', 'Bona Fide C-Store Expert Reveals Industry \'Secrets\'', '', 'publish', 'open', 'open', '', 'bona-fide-c-store-expert-reveals-industry-secrets', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/bona-fide-c-store-expert-reveals-industry-secrets', 0, 'thinking', '', 0),
(1708, 1, '2012-01-16 17:38:44', '2012-01-16 17:38:44', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/10/121611_DuaneReade_BroadwayNY_005.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/121611_DuaneReade_BroadwayNY_005.jpg\" alt=\"\" title=\"121611_DuaneReade_BroadwayNY_005\" width=\"590\" height=\"393\" class=\"alignnone size-full wp-image-4886\" /></a>\r\nDrug Store News kicked off Friday morning with a firsthand look at the transformed Duane Reade store nestled in the vibrant neighborhood of 52nd and Broadway.\r\n\r\nTo better reflect the needs of the neighborhood, which is brimming largely with tourists and business tourists, Duane Reade transformed the former 3,100-sq.-ft. Duane Reade Express store into an impressive 20,000- sq.-ft. health, beauty and daily living destination.\r\n\r\nThe two-level location now features a pharmacy, which is powered by the Walgreens Pharmacy Network; a Duane Reade Look Boutique; and a unique fresh food, beverage and snack offering.\r\n\r\nPrior to an official ribbon-cutting ceremony on Friday morning, Scott McCulloch, senior director of merchandising at Duane Reade, led a store tour. The tour began on the store’s main level and highlighted several services never before seen in a Duane Reade, including the debut of the Fro-Yo Bar, Freezee Station for slushies and a Good & Delish oatmeal station. The store also features several popular offerings first introduced in the chain’s 40 Wall St. flagship store, such as in-house prepared sushi and the Juice Market.\r\n\r\nDownstairs shoppers will find the powered-by-Walgreens pharmacy and a Duane Reade Look Boutique, which has several new beauty collections, such as French beauty brand Le Couvent des Minimes and skin care line Minus 417.\r\n\r\nFollowing the store tour, there was an official ribbon-cutting ceremony and the donation by Duane Reade to the Susan G. Komen for the Cure foundation in support of the work they do to fight breast cancer. Attending the ceremony was public advocate Bill de Blasio for the City of New York and Susan G. Komen for the Cure CEO, Dara Richardson-Heron.\r\n\r\n<a href=\"http://mypbrand.com/2011/12/19/the-duane-reader-nice/\" target=\"_blank\">http://mypbrand.com/2011/12/19/the-duane-reader-nice/</a>', 'Duane Reade store introduces Fro-Yo Bar, Freezee and Oatmeal Station - Part 1', '', 'publish', 'open', 'open', '', 'duane-reade-store-introduces-fro-yo-bar-freezee-and-oatmeal-station-part-1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-store-introduces-fro-yo-bar-freezee-and-oatmeal-station-part-1', 0, 'thinking', '', 0),
(1709, 1, '2012-01-04 17:47:59', '2012-01-04 17:47:59', '<p> See where CBX comes in at on Inc.com\'s list of the \"Top Companies in New York 2011.\" \r\n<a href=\"http://www.inc.com/inc5000/list/2011/state/ny/300/state/\" target=\"_blank\">http://www.inc.com/inc5000/list/2011/state/ny/300/state/</a></p>', 'Top Companies in New York on the 2011 Inc. 5000', '', 'publish', 'open', 'open', '', 'top-companies-in-new-york-on-the-2011-inc-5000', '', '', '2018-09-27 17:58:50', '2018-09-27 17:58:50', '', 0, 'http://cbx.cappendev.com/thinking/16/top-companies-in-new-york-on-the-2011-inc-5000', 0, 'thinking', '', 0),
(1710, 1, '2012-10-11 18:24:44', '2012-10-11 18:24:44', '<p>Well-executed branding strategies for Private Brands can help convenience stores set themselves apart, bolster shopper loyalty, improve price perception and, ultimately, boost their bottom lines. And yet the industry still has a long way to go when it comes to taking full advantage of private label’s powerful potential, said Todd Maute, a partner in the global branding firm CBX, during a panel discussion at the National Association of Convenience Stores (NACS) annual expo and convention.\r\nThe NACS Show, held October 7-10 at the Las Vegas Convention Center, highlights products and services for the convenience and fuel retailing industry and is one of the top 50 trade shows in the United States, according to the Trade Show News Network.\r\n\r\n“Private label is a hot commodity and is in the news a lot these days,” Maute told the audience during “Private Label Profit Puzzle,” a panel discussion featuring c-store and branding experts which included Maute and three retailers. “But much of its recent growth has been driven by the sluggish economy and is the result of consumers ‘trading down’ in search of better price values.”\r\n\r\nDuring the panel discussion, Maute underscored the need for the industry to adopt a new attitude about private label — one in which companies see Private Brand products, not as lower-tier alternatives to the national brands, but as powerful marketing and branding vehicles in their own right.\r\n\r\n“If economic weakness is driving much of the growth in private label, this says to me that companies have not done a good job of repositioning their private label brands in the customer’s mind,” he said. “But c-stores can remedy this by standing behind their brands, marketing them with confidence and educating customers that their private label brands really are worth buying.”\r\n\r\nIn the grocery and big-box discount sectors, Maute explained, smart retailers like Safeway, HEB, Target and Walmart are making much more of their private label brands. But while c-stores certainly have more limited shelf space and shallower offerings in various product categories, their “captive audiences” ought to translate directly into stronger Private Brand market share, Maute asserted.\r\n\r\n“Let’s say you’re in a hurry, go into a convenience store and cannot find the national brand version of a product you happen to need,” Maute said. “You’ll be perfectly willing to try the c-store’s private label brand, rather than walk out empty-handed. If it happens to be an attractive package, well merchandised, with a high-quality product inside, you’ll buy it again. C-stores are missing out on an opportunity here with products that tend to deliver higher profits for retailers.”\r\n\r\nThe Private Brand veteran drew a sharp-distinction between product-led and brand-led strategies. All too often, c-stores’ strategies are product-led, he explained, which means the attributes of the product itself — whether it is potato chips, soda or motor oil or is a “premium” product versus a “national brand equivalent” — drive the way it is packaged, merchandised and marketed. In a brand-led strategy, by contrast, smart retailers create coherent and appealing Private Brands that become instantly recognizable to consumers. “If the strategy is brand-led, you will innovate and differentiate,” Maute said.\r\n\r\nRetailers with the highest Private Brand market share maintain a laser-like focus on smart advertising and promotion for those brands, up to and including social media, Maute said. They understand that every Private Brand purchase carries with it three distinct impressions on the consumer, he added. “The first is when they see the product on the shelf. The second is when they buy it, and the third is when they actually consume or use it,” he explained. “If you sell 50 million units per year, that translates into 150 million consumer impressions per year. And so the way you package and merchandise your Private Brand products, the way you price them and place them on the shelf can be more powerful than a Super Bowl ad when it comes to shaping customer loyalty and building your overall brand.”\r\n\r\nHow should c-stores go about reorienting their private label strategies? “Start with the fundamentals of good retailing,” Maute advised. “It is all about knowing the customer and understanding the dynamics of your store and your categories. Think of your vendors as partners, not as a mere procurement sources. Merchandise the product like you’re proud of it, which you should be. Promote it and treat it like a national brand, not like a brand alternative.”\r\n\r\n<a href=\"http://mypbrand.com/2012/10/11/stand-behind-your-brands-market-them-with-confidence/\" target=\"_blank\">http://mypbrand.com/2012/10/11/stand-behind-your-brands-market-them-with-confidence/</a>', '“Stand Behind Your Brands, Market Them With Confidence”', '', 'publish', 'open', 'open', '', 'stand-behind-your-brands-market-them-with-confidence', '', '', '2018-09-27 17:42:10', '2018-09-27 17:42:10', '', 0, 'http://cbx.cappendev.com/thinking/16/stand-behind-your-brands-market-them-with-confidence', 0, 'thinking', '', 0),
(1711, 1, '2012-10-10 18:26:48', '2012-10-10 18:26:48', '<p>Well-executed branding strategies for private label products can help convenience stores set themselves apart, bolster shopper loyalty, improve price perception and, ultimately, boost their bottom lines. And yet the industry still has a long way to go when it comes to taking full advantage of private label’s powerful potential, said Todd Maute, a partner in the global branding firm CBX, during a panel discussion Sunday at the National Association of Convenience Stores (NACS) annual expo and convention in Las Vegas.\r\n“Private label is a hot commodity and is in the news a lot these days,” Maute told the audience during “Private Label Profit Puzzle,” a panel discussion featuring c-store and branding experts from four national firms. “But much of its recent growth has been driven by the sluggish economy and is the result of consumers ‘trading down’ in search of better price values.”\r\n\r\nDuring the panel discussion, Maute underscored the need for the industry to adopt a new attitude about private label—one in which companies see private label products, not as lower-tier alternatives to the national brands, but as powerful marketing and branding vehicles in their own right.\r\n\r\n“If economic weakness is driving much of the growth in private label, this says to me that companies have not done a good job of repositioning their private label brands in the customer’s mind,” he said. “But c-stores can remedy this by standing behind their brands, marketing them with confidence and educating customers that their private label brands really are worth buying.”\r\n\r\nIn the grocery and big-box discount sectors, Maute explained, smart retailers like Safeway, H-E-B, Target and Walmart are making much more of their private label brands. But, while c-stores certainly have more limited shelf space and shallower offerings in various product categories, their “captive audiences” ought to translate directly into stronger private label market share, Maute noted.\r\n\r\n“Let’s say you’re in a hurry, go into a convenience store and cannot find the national brand version of a product you happen to need,” Maute said. “You’ll be perfectly willing to try the c-store’s private label brand, rather than walk out empty-handed. If it happens to be an attractive package, well merchandised, with a high-quality product inside, you’ll buy it again. C-stores are missing out on an opportunity here with products that tend to deliver higher profits for retailers.”\r\n\r\nThe private label branding veteran drew a sharp-distinction between product-led and brand-led strategies. All too often, c-stores’ private label strategies are product-led, he explained, which means the attributes of the product itself—whether it is potato chips, soda or motor oil or is a “premium” product vs. a “national brand equivalent”—drive the way it is packaged, merchandised and marketed. In a brand-led strategy, by contrast, smart retailers create coherent and appealing private label brands that become instantly recognizable to consumers.\r\n\r\n“If the strategy is brand-led, you will innovate and differentiate,” Maute said.\r\n\r\nRetailers with the highest private label market share maintain a laser-like focus on smart advertising and promotion for those brands, up to and including social media, Maute revealed. They understand that every private label purchase carries with it three distinct impressions on the consumer, he added.\r\n\r\n“The first is when they see the product on the shelf. The second is when they buy it, and the third is when they actually consume or use it,” he said. “If you sell 50 million units per year, that translates into 150 million consumer impressions per year. And so the way you package and merchandise your private label products, the way you price them and place them on the shelf can be more powerful than a Super Bowl ad when it comes to shaping customer loyalty and building your overall brand.”\r\n\r\nHow should c-stores go about reorienting their private label strategies? “Start with the fundamentals of good retailing,” Maute said. “It is all about knowing the customer and understanding the dynamics of your store and your categories. Think of your vendors as partners, not as a mere procurement sources. Merchandise the product like you’re proud of it, which you should be. Promote it and treat it like a national brand, not like a brand alternative.”\r\n\r\nThe NACS Show, held at Las Vegas Convention Center, concludes today. The annual show highlights products and services for the convenience and fuel retailing industry.\r\n\r\n<a href=\"http://www.theshelbyreport.com/2012/10/10/expert-urges-c-stores-take-a-savvier-approach-to-private-label/#.UH2nSY7A6pV\" target=\"_blank\">http://www.theshelbyreport.com/2012/10/10/expert-urges-c-stores-take-a-savvier-approach-to-private-label/#.UH2nSY7A6pV</a></p>', 'Expert Urges C-Stores To Take A Savvier Approach To Private Label', '', 'publish', 'open', 'open', '', 'expert-urges-c-stores-to-take-a-savvier-approach-to-private-label', '', '', '2018-09-27 17:42:11', '2018-09-27 17:42:11', '', 0, 'http://cbx.cappendev.com/thinking/16/expert-urges-c-stores-to-take-a-savvier-approach-to-private-label', 0, 'thinking', '', 0),
(1712, 0, '2018-09-27 16:51:19', '2018-09-27 16:51:19', '', 'BP-petrol-station-in-King-001', '', 'inherit', 'open', 'closed', '', 'bp-petrol-station-in-king-001', '', '', '2018-09-27 16:51:19', '2018-09-27 16:51:19', '', 1562, 'http://cbx.cappendev.com/app/uploads/2018/09/BP-petrol-station-in-King-001.jpg', 0, 'attachment', 'image/jpeg', 0),
(1713, 1, '2012-10-10 12:33:06', '2012-10-10 12:33:06', '<p>LAS VEGAS, NV, Oct 10, 2012 (MARKETWIRE via COMTEX) -- Well-executed branding strategies for private label products can help convenience stores set themselves apart, bolster shopper loyalty, improve price perception and, ultimately, boost their bottom lines. And yet the industry still has a long way to go when it comes to taking full advantage of private label\'s powerful potential, said Todd Maute, a partner in the global branding firm CBX, during a panel discussion Sunday at the National Association of Convenience Stores (NACS) annual expo and convention.\r\n\"Private label is a hot commodity and is in the news a lot these days,\" Maute told the audience during \"Private Label Profit Puzzle,\" a panel discussion featuring c-store and branding experts from four national firms. \"But much of its recent growth has been driven by the sluggish economy and is the result of consumers \'trading down\' in search of better price values.\"\r\n\r\nDuring the panel discussion, Maute underscored the need for the industry to adopt a new attitude about private label -- one in which companies see private label products, not as lower-tier alternatives to the national brands, but as powerful marketing and branding vehicles in their own right.\r\n\r\n\"If economic weakness is driving much of the growth in private label, this says to me that companies have not done a good job of repositioning their private label brands in the customer\'s mind,\" he said. \"But c-stores can remedy this by standing behind their brands, marketing them with confidence and educating customers that their private label brands really are worth buying.\"\r\n\r\nIn the grocery and big-box discount sectors, Maute explained, smart retailers like Safeway, HEB, Target and Walmart are making much more of their private label brands. But while c-stores certainly have more limited shelf space and shallower offerings in various product categories, their \"captive audiences\" ought to translate directly into stronger private label market share, Maute asserted.\r\n\r\n\"Let\'s say you\'re in a hurry, go into a convenience store and cannot find the national brand version of a product you happen to need,\" Maute said. \"You\'ll be perfectly willing to try the c-store\'s private label brand, rather than walk out empty-handed. If it happens to be an attractive package, well merchandised, with a high-quality product inside, you\'ll buy it again. C-stores are missing out on an opportunity here with products that tend to deliver higher profits for retailers.\"\r\n\r\nThe private label branding veteran drew a sharp-distinction between product-led and brand-led strategies. All too often, c-stores\' private label strategies are product-led, he explained, which means the attributes of the product itself -- whether it is potato chips, soda or motor oil or is a \"premium\" product versus a \"national brand equivalent\" -- drive the way it is packaged, merchandised and marketed. In a brand-led strategy, by contrast, smart retailers create coherent and appealing private label brands that become instantly recognizable to consumers. \"If the strategy is brand-led, you will innovate and differentiate,\" Maute said.\r\n\r\nRetailers with the highest private label market share maintain a laser-like focus on smart advertising and promotion for those brands, up to and including social media, Maute said. They understand that every private label purchase carries with it three distinct impressions on the consumer, he added. \"The first is when they see the product on the shelf. The second is when they buy it, and the third is when they actually consume or use it,\" he explained. \"If you sell 50 million units per year, that translates into 150 million consumer impressions per year. And so the way you package and merchandise your private label products, the way you price them and place them on the shelf can be more powerful than a Super Bowl ad when it comes to shaping customer loyalty and building your overall brand.\"\r\n\r\nHow should c-stores go about reorienting their private label strategies? \"Start with the fundamentals of good retailing,\" Maute advised. \"It is all about knowing the customer and understanding the dynamics of your store and your categories. Think of your vendors as partners, not as a mere procurement sources. Merchandise the product like you\'re proud of it, which you should be. Promote it and treat it like a national brand, not like a brand alternative.\"\r\n\r\nThe NACS Show, held Oct. 7-10 at the Las Vegas Convention Center, highlights products and services for the convenience and fuel retailing industry and is one of the top 50 trade shows in the United States, according to the Trade Show News Network.\r\n\r\n<a href=\"http://www.marketwatch.com/story/expert-urges-c-stores-to-take-a-savvier-approach-to-private-label-2012-10-10\" target=\"_blank\">http://www.marketwatch.com/story/expert-urges-c-stores-to-take-a-savvier-approach-to-private-label-2012-10-10</a>', 'Todd Maute from NACS Show Panel Urges C-Stores to Take a Savvier Approach to Private Label', '', 'publish', 'open', 'open', '', 'expert-urges-c-stores-to-take-a-savvier-approach-to-private-labelcbxs-todd-maute-highlights-marketing-potential-of-private-label-brands-during-nacs-show-panel', '', '', '2018-09-27 17:58:50', '2018-09-27 17:58:50', '', 0, 'http://cbx.cappendev.com/thinking/16/expert-urges-c-stores-to-take-a-savvier-approach-to-private-labelcbxs-todd-maute-highlights-marketing-potential-of-private-label-brands-during-nacs-show-panel', 0, 'thinking', '', 0),
(1714, 1, '2012-10-09 18:36:44', '2012-10-09 18:36:44', '<p>NEW YORK, NY--(Marketwire - Oct 9, 2012) - Bionic, a division of the family owned, Louisville, Kentucky-based Hillerich & Bradsby Company, is a glove brand that continues to evolve in order to provide the best quality and performance for athletes and non-athletes alike. Parent company Hillerich & Bradsby has a long established commitment to athletes, and is more famously known as the manufacturer of Louisville Slugger baseball and softball equipment.\r\nBionic collaborated with agency partner CBX, a brand agency based in New York, to redesign its logo and tagline, which is used across a variety of media and touch points. Bionic sought to update the look of their brand -- which had originally been developed more than a decade ago -- in order to reflect the overall growth of the company as well as the evolution of its products. Today\'s Bionic line includes gloves specially designed for golf, baseball, tennis, racquetball, fitness and equestrian, as well as for such other pursuits as gardening, driving, and motorcycling. The line also includes gloves for general winter wear and for men and women coping with arthritis.\r\n\r\nCBX realized that a logo on a golf glove is advertising the brand out on the course. It has to be seen from 20 yards away. They were able to create a simplified logo that actually conveyed more to the target consumers. This logo is equal parts the letter \"B\" and a gripping hand silhouette, reinforcing the Bionic name brand while showing, quite literally, the unparalleled grip that is the brand\'s biggest strength.\r\n\r\nThe tagline \"Super. Human. Performance.\" aims to succinctly communicate the more advanced technology associated with Bionic gloves, with the byproduct of that technology being superior performance.\r\n\r\nCBX Chief Creative Officer Rick Barrack, originally from Louisville, remarked, \"Inside, we\'re all athletes. We all want to perform and get results. People look to brands for guidance and confidence. The new Bionic logo visually transforms the brand from being just about gloves to being a sports performance company. It\'ll compete very nicely with the Nikes and Under Armours of the world over time.\"\r\n\r\nThe new logo and tagline better encapsulate the athletic spirit of the brand, in a more modern and iconic way than the previous incarnations. Bionic is gradually rolling out this new identity in the coming months and year.\r\n\r\nAbout CBX: \r\nCBX is a brand agency specializing in corporate identity, consumer branding and retail. The company, with its current staff of 140, was founded in 2003 and has a client base that includes Del Monte, General Mills, Kimberly-Clark, A&P, Pathmark, Saks Fifth Avenue Off 5th, Lord and Taylor, Wawa, Sunoco, and PetroChina. In addition to its New York City headquarters, CBX has an office in Minneapolis, and through the CBX Worldwide Partnership, has operating offices in Santiago, Buenos Aires, Sao Paulo, Mexico City, Melbourne, Shanghai, London and Seoul. The firm was ranked #282 in the Advertising & Marketing industry for the 2011 Inc. 500/5000 list of fastest growing private companies.\r\n\r\n<a href=\"http://news.yahoo.com/hillerich-bradsbys-bionic-glove-brand-133000654.html\" target=\"_blank\">http://news.yahoo.com/hillerich-bradsbys-bionic-glove-brand-133000654.html</a>', 'Hillerich & Bradsby\'s \"Bionic\" Glove Brand Gets a New Grip on Positioning for a \"Super. Human. Performance.\"', '', 'publish', 'open', 'open', '', 'hillerich-bradsbys-bionic-glove-brand-gets-a-new-grip-on-positioning-for-a-super-human-performance', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/hillerich-bradsbys-bionic-glove-brand-gets-a-new-grip-on-positioning-for-a-super-human-performance', 0, 'thinking', '', 0),
(1715, 0, '2018-09-27 16:51:19', '2018-09-27 16:51:19', '', '400px-US_Nutritional_Fact_Label_2.svg_', '', 'inherit', 'open', 'closed', '', '400px-us_nutritional_fact_label_2-svg_', '', '', '2018-09-27 16:51:19', '2018-09-27 16:51:19', '', 1563, 'http://cbx.cappendev.com/app/uploads/2018/09/400px-US_Nutritional_Fact_Label_2.svg_.png', 0, 'attachment', 'image/png', 0),
(1716, 1, '2012-10-09 19:02:33', '2012-10-09 19:02:33', '<p>LAS VEGAS -- An impressive 85% of consumers purchasing private-label products \"feel good\" about doing so, while only 3% feel \"embarrassed,\" Todd Maute, partner at global branding firm CBX, told a diverse group of retailers attending the \"Private Label Profit Puzzle\" educational session at the 2012 NACS Show in Las Vegas on Sunday.\r\n\"Private label is a hot commodity and is in the news a lot these days,\" he said. But it\'s not all good news.\r\n\r\n\"Much of [private label\'s] recent growth has been driven by the sluggish economy and is the result of consumers \'trading down\' in search of better price values,\" Maute said. \"If economic weakness is driving much of the growth in private label, this says to me that companies have not done a good job of repositioning their private-label brands in the customer\'s mind.\"\r\n\r\nAccording to Maute, one of the biggest problems is that private-label purveyors are content when private-label offerings are viewed as an \"almost as good\" cheaper alternative to big brand names.\r\n\r\nThe two retailers joining Maute for the session have found private-label success by identifying segments where national brands don\'t necessarily represent the best value as well as developing a private-label offering that strives to exceed the \"big names.\"\r\n\r\n\"We believe national brands are very powerful and are often worth the premium cost--but not always,\" said Bill Nolan, vice president of marketing for Family Express. \"The challenge becomes finding a way to determine the true value of a national brand compared to a private label alternative.\"\r\n\r\nTo make this determination, Nolan said the Valparaiso, Ind.-based convenience chain establishes the \"delta\" of profitability between the cost and power of a national brand verses an alternative product--meaning, if the power of the brand does not justify its cost in the minds of consumers, a private-label product could have the opportunity to outpace the national brand.\r\n\r\nAustin Martin, the senior director of sales and merchandising for the Brentwood, Tenn.-based Mapco c-store chain, revealed that his company looks at the entire category (rather than individual brands) to help determine the best potential for private-label triumph.\r\n\r\n\"We look for \'100% category solutions\',\" he said, defining such categories as ones such as nuts, where there is no clear national brand leader. \"The customer is willing to trade sideways if you\'re providing a premium private-label product at a discounted price.\"\r\n\r\nEven if retailers select a proper channel to offer private-label alternatives, they often do not market or merchandise such products to their full potential.\r\n\r\n\"It\'s not an alternative to a national brand--it\'s a unique choice,\" said Maute. \"Don\'t be afraid to be different. Private label doesn\'t have to mimic other brands.\"\r\n\r\nFor Mapco, such presentation can be as simple as store-level training. \"We have to train operators on what great private-label merchandising looks like,\" Martin said.\r\n\r\nNolan agreed that merchandising is crucial--and shouldn\'t be simplified just because it\'s not a big name brand being showcased. \"We\'re very high on brand positioning: We position our private labels just like a national brand.\" By doing so, Family Express has seen its private labels vastly outpace national brands in terms of both unit growth and gross profit dollars in key categories like water, milk, energy drinks and salty snacks.\r\n\r\n\"Obviously, we\'re very pleased with the types of growth we\'re seeing,\" Nolan said.\r\n\r\nMartin is equally pleased with Mapco\'s numbers: Private label ranks as the company\'s fourth highest sales generator, boasting the second highest profit margin.\r\n\r\n\"Private label has a pretty tremendous value for us,\" he said. \"I believe that every retailer has that opportunity.\"\r\n\r\n<a href=\"http://www.cspnet.com/news/general-merchandise/articles/better-almost-good\" target=\"_blank\">http://www.cspnet.com/news/general-merchandise/articles/better-almost-good</a>', 'Better Than \'Almost As Good:\' Successful retailers of private label eschew comparisons to \"big brands\"', '', 'publish', 'open', 'open', '', 'better-than-almost-as-good-successful-retailers-of-private-label-eschew-comparisons-to-big-brands', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/better-than-almost-as-good-successful-retailers-of-private-label-eschew-comparisons-to-big-brands', 0, 'thinking', '', 0),
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(1718, 1, '2012-10-04 19:06:19', '2012-10-04 19:06:19', 'The remodeled Aloha Island Mart in Kahala won Aloha Petroleum Ltd. and its design firm CBX, the top honor in a nationwide design contest.\r\nThe store\'s design won the \"Sky\'s the Limit Remodel\" category in Convenience Store News magazine\'s annual Retail Design Awards program.\r\n\r\nThe $2 million project involved the demolition and ground-up rebuilding of the store that serves as Aloha Petroleum\'s flagship and design prototype.\r\n\r\nAmong its many features is Hawaii’s first walk-in \"beer cave,\" which also is included in the recently remodeled Kaneohe store.\r\n\r\nThe exterior of the Kahala store is inspired by the plantation-style architecture found throughout the islands.\r\n\r\n<a href=\"http://www.csnews.com/article-personality_by_design-3126.html\" target=\"_blank\">http://is.gd/AlohaPetrolDesignAwd121003\r\n</a>', 'Aloha Petroleum beer cave part of design win', '', 'publish', 'open', 'open', '', 'aloha-petroleum-beer-cave-part-of-design-win', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/aloha-petroleum-beer-cave-part-of-design-win', 0, 'thinking', '', 0),
(1719, 0, '2018-09-27 16:51:20', '2018-09-27 16:51:20', '', 'danica-patrick', '', 'inherit', 'open', 'closed', '', 'danica-patrick', '', '', '2018-09-27 16:51:20', '2018-09-27 16:51:20', '', 1565, 'http://cbx.cappendev.com/app/uploads/2018/09/danica-patrick.jpg', 0, 'attachment', 'image/jpeg', 0),
(1720, 1, '2012-10-03 19:08:36', '2012-10-03 19:08:36', '<p>NEW YORK, NY--(Marketwire - Oct 3, 2012) - CBX, the strategic branding and retail design consultancy based here, took a top honor in Convenience Store News magazine\'s annual Retail Design Awards program. The firm was recognized for its work with Aloha Petroleum, Ltd., the Hawaii-based gasoline retailer and convenience store operator.\r\nThe winning entry is the Aloha Island Mart located on Waialae Avenue in the Kahala suburb of Honolulu, across from Kahala Mall. CBX won in the \"Sky\'s the Limit Remodel\" category, which included projects with budgets exceeding $250,000. Working with CBX, Aloha embarked in January 2011 on a five-year, $20-million-plus program to refresh and rebrand its Aloha Island Mart c-store chain.\r\n\r\nThe $2 million Kahala project involved the demolition and ground-up rebuild of the store, which would serve as the company\'s flagship location and design prototype. Re-opened in June 2011, the Kahala project represents the full scope of CBX\'s design assignment for Aloha, which included the 3,000-square-foot store\'s interior design as well as exterior architectural design, logo, fuel islands and canopy.\r\n\r\nNow in its seventh year, Convenience Store News\' Retail Design Awards program, honors convenience retailers who have created the most exciting, innovative and shopper-friendly looks for their stores. Entries are judged on innovation, creativity and the positive impact of the overall design on the business.\r\n\r\nCommenting on the project in its September 2012 issue, Convenience Store News noted: \"The c-store in the Honolulu suburb dated back to 1960 and contained only 750 square feet of main retail space. Despite its small size, this Aloha Island Mart was one of the company\'s highest volume stores.\r\n\r\n\"Today, the overall design taps into the company\'s Hawaiian roots: the store\'s exterior mimics the iconic plantation-style architecture found throughout the islands. The exterior also prominently displays the restyled Aloha logo on the facade, signage, gas canopy and fuel pumps,\" the magazine continued. \"Stepping inside, the new logo -- a stylized \'A\' floating in a field of watery blue and green -- calls attention to the foodservice areas. An abundance of natural light from the glass wall entrance and a series of bowl-shaped galvanized metal pendant lights contribute to the historic design aesthetic. In addition, an open ceiling emphasizes and enhances the store\'s open layout.\" Other design features include Oahu\'s first walk-in beer cave.\r\n\r\nThe magazine goes on to note that, at the suggestion of customers, Aloha added restrooms inside the store and, for the benefit of runners and bicyclists, doubled the number of water fountains outside the building.\r\n\r\nAloha was one of eight convenience stores from around the U.S. recognized in the September issue for outstanding store design and innovation. Winners and honorable mentions were named in categories for Best Original Store Design, Best Interior Design, Sky\'s the Limit Remodel and Best Mid-Budget Remodel. The competition also includes winners in specialty categories such as Best Foodservice Presentation and Best International Store Design.\r\n\r\nAbout Aloha Petroleum, Ltd.\r\n\r\nAloha Petroleum, Ltd. is an independently owned and locally operated fuel marketer/distributor and convenience store operator, with a history that dates back to the early 1900s. Aloha is the largest retail gasoline marketer in the state of Hawaii and was recently ranked 9th among Hawaii\'s Top 20 companies by Hawaii Business magazine. Currently, Aloha Petroleum serves Hawaii with more than 100 Aloha, Shell, and Mahalo branded retail fuel locations on the islands of Oahu, Maui, Kauai, and Hawaii (the Big Island).\r\n\r\n\r\n<a href=\"http://www.businessreviewusa.com/press_releases/cbx-takes-convenience-store-news-top-remodel-award-for-aloha-petroleum-in-hawaii\" target=\"_blank\">http://www.businessreviewusa.com/press_releases/cbx-takes-convenience-store-news-top-remodel-award-for-aloha-petroleum-in-hawaii</a>', 'CBX Takes Convenience Store News\' Top Remodel Award for Aloha Petroleum in Hawaii', '', 'publish', 'open', 'open', '', 'cbx-takes-convenience-store-news-top-remodel-award-for-aloha-petroleum-in-hawaii', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-takes-convenience-store-news-top-remodel-award-for-aloha-petroleum-in-hawaii', 0, 'thinking', '', 0),
(1721, 0, '2018-09-27 16:51:21', '2018-09-27 16:51:21', '', 'golf-branding', '', 'inherit', 'open', 'closed', '', 'golf-branding', '', '', '2018-09-27 16:51:21', '2018-09-27 16:51:21', '', 1567, 'http://cbx.cappendev.com/app/uploads/2018/09/golf-branding.jpg', 0, 'attachment', 'image/jpeg', 0),
(1722, 0, '2018-09-27 16:51:22', '2018-09-27 16:51:22', '', 'medicinessansfrontiers', '', 'inherit', 'open', 'closed', '', 'medicinessansfrontiers', '', '', '2018-09-27 16:51:22', '2018-09-27 16:51:22', '', 1569, 'http://cbx.cappendev.com/app/uploads/2018/09/medicinessansfrontiers.jpg', 0, 'attachment', 'image/jpeg', 0),
(1723, 1, '2011-12-28 15:10:44', '2011-12-28 15:10:44', '<p>JERSEY CITY, N.J. -- Industry insiders have known it for decades and now so does the rest of the world: convenience stores are modern marvels.\r\nConvenience stores took center stage on The History Channel\'s \"Modern Marvels\" Monday night. And as the narrator explained c-stores are \"America\'s go-to pit stops -- catering to our cravings, quenching our thirsts.\" But what many viewers did not realize is that convenience stores are about more than coffee, cigarettes and snacks. \"These retail powerhouses take in one of every $23 spent each day in the U.S.,\" the narrator added.\r\n\r\nFeatured in the Dec. 26 episode were several big-named chains like Wawa, QuickChek and 7-Eleven. The show also spotlighted stores that are lesser-known on the national scene like Hutch\'s convenience stores and travel centers found mostly in Oklahoma, and Ma & Pa\'s Grocery Express in Fond du Lac, Wis.\r\n\r\nThe episode begins where every c-store operator\'s day begins: 6 a.m. or \"zero hour,” explaining the next three hours will be the busiest in a c-store\'s day. During the morning rush, the narrator said, \"convenience stores coast to coast sell more than 11 million cups of coffee.\" Add to it millions of doughnuts, bagels, muffins and breakfast biscuits, and customers spend $1.7 billion in convenience stores each day, the show added.\r\n\r\nThe main reason for such outstanding business: c-stores are fast. The average convenience store visit takes 3 ½ minutes compared to 41 minutes in the typical grocery store, the show explained.\r\n\r\nAnd the layout of a store has a lot to do with speeding up the visit. As architect Joseph Bona, president of the retail division at CBX, explained, a convenience store -- regardless of size -- should be divided into three zones. Zone one (nearest the entrance) is the decompression zone. Zone two is the impulse zone and zone three (furthest from the entrance) is the destination zone.\r\n\r\nIn addition to exploring the day-to-day operations of convenience stores -- from stocking inventory to security measures -- the show also highlighted the history and threw in some interesting facts about such c-store staples as the Slurpee (the most well-known name of the flavored frozen beverage), beef jerky and the lottery.\r\n\r\nFor example, what most viewers probably did not know is that the owner of a small Kansas convenience store invented the predecessor to the Slurpee by accident in the 1950s. It seems the store\'s fountain machine was broken one hot summer day so the owner put several bottles of Coca-Cola in the freezer and the customers loved the slushy concoction that resulted.\r\n\r\nBeef jerky, another favorite item in any c-store dates back to the late 1880s, according to the episode. But it is also out of this world, so to speak: the smoked beef snack is a favorite among astronauts in space, it added.\r\n\r\nAs for dreams of hitting rich, lottery sales have also made winners of convenience stores, the show added. At least $30 billion is spent on lottery tickets in c-stores annually. And the luckiest place to buy a lottery ticket in the United States? Fond du Lac, Wis. The town sells the most winning tickets in the country, according to the show, with more than $500 million worth of winning tickets purchased in just five stores along a stretch of road called The Miracle Mile.\r\n\r\nSpecifically, Ma & Pa\'s Grocery Express sells about 1.5 million tickets a year and has sold more than $273 million in winning tickets since 1994. Of those winning tickets, four topped $1 million. \"Luck gravitates here,\" one customer said.\r\n\r\nConvenience stores began their journey as a modern marvel in 1927 when Johnny Green operated a Southland Company icehouse in Dallas. The store originally sold blocks of ice to customers before modern refrigerators became a household must. He was open from 7 a.m. to 11 p.m. and his store soon turned into a gathering place for the community. Green soon added milk, bread and eggs to his product mix. Within a few years he added several other icehouses to his portfolio before rebranding his chain of stores 7-Eleven in 1946.\r\n\r\nBut what lies ahead for the industry? According to \"Modern Marvels\" it could be fully automated stores like SmartMart in Memphis, Tenn. Or perhaps Pops convenience store in Arcadia, Okla. The Route 66 store not only features more than 600 different flavors of soda from 17 different countries, but it also features a 66-foot high pop bottle out front. Since opening in 2007, Pops has become a gathering place for people. Sound familiar?\r\n\r\n<a href=\"http://www.csnews.com/top-story-business_focus-convenience_stores_go_prime_time-60174.html\" target=\"_blank\">http://www.csnews.com/top-story-business_focus-convenience_stores_go_prime_time-60174.html</a>', 'Convenience Stores Go Prime Time', '', 'publish', 'open', 'open', '', 'convenience-stores-go-prime-time', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 0, 'http://cbx.cappendev.com/thinking/16/convenience-stores-go-prime-time', 0, 'thinking', '', 0),
(1724, 1, '2011-12-06 15:12:36', '2011-12-06 15:12:36', '<p><strong>Del Monte Pet Products plays up the bond between pets and their owners in the packaging for a new line of home-style dog treats.</strong>\r\nThe cherished relationship between “pet parents” and their canine “kids” is the focus of packaging graphics for Del Monte Pet Products’ new home-style treats for dogs. Made from 100% real jerky, sausage slices, and meatballs, the Milo’s Kitchen line of four treat varieties is packed in a stand-up, resealable pouch, decorated with graphics of pet owners interacting with their dogs, in heart-warming, full-color photography.\r\n  \r\nDel Monte worked with brand agency CBX to fine-tune the positioning and packaging design for Milo’s Kitchen. Through an extensive research process, CBX helped pinpoint the insight that pet parents regard their pets as equal members of the family unit. As such, they want to share the same kind of 100-percent real, nutritious, and flavorful snacks that they themselves would eat.\r\n  \r\n“This revelation became the driver—the distinct ‘a-ha’ moment—behind the development and positioning of a pet snack brand that would allow Del Monte to carve out its share of this burgeoning [pet food and products] market,” says CBX chief creative officer Rick Barrack.\r\n  \r\nIn addition to photography of people embracing their pets, the package design for Milo’s Kitchen includes a round bulls-eye on the package, displaying the 100-percent real quality seal, to reassure consumers of the high-quality ingredients. The light color of the packaging adds to the fresh and natural appeal of the product, as well as boosts its shelf presence on crowded grocery and retailer shelves. A clear window on the front of the bag has been maximized so consumers can see the pet snacks inside. The back panel complements the positioning on the front by telling the story of the brand. \r\n   \r\nMilo’s Kitchen home-style treats are available in small (2.7 to 3.3-oz), medium (10 to 14-oz), and large (15 to 30-oz) bag sizes, depending upon variety, and are sold at large national grocery chains, Walmart, Target, PetSmart, Petco, and other channels selling pet food.\r\n\r\n \r\n<a href=\"http://www.packworld.com/package-design/graphic/family-member-status-dogs-helps-sell-pet-treats\" target=\"_blank\">http://www.packworld.com/package-design/graphic/family-member-status-dogs-helps-sell-pet-treats</a>', 'Family-member status of dogs helps sell pet treats', '', 'publish', 'open', 'open', '', 'family-member-status-of-dogs-helps-sell-pet-treats', '', '', '2018-09-27 17:42:11', '2018-09-27 17:42:11', '', 0, 'http://cbx.cappendev.com/thinking/16/family-member-status-of-dogs-helps-sell-pet-treats', 0, 'thinking', '', 0),
(1725, 0, '2018-09-27 16:51:22', '2018-09-27 16:51:22', '', 'sustain', '', 'inherit', 'open', 'closed', '', 'sustain', '', '', '2018-09-27 16:51:22', '2018-09-27 16:51:22', '', 1571, 'http://cbx.cappendev.com/app/uploads/2018/09/sustain.jpg', 0, 'attachment', 'image/jpeg', 0),
(1726, 1, '2011-12-01 15:15:31', '2011-12-01 15:15:31', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/u-by-kotex.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/u-by-kotex.jpg\" alt=\"\" title=\"u-by-kotex\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-560\" /></a>\r\nThe packaging usually found in the feminine hygiene products aisle is not exactly earth-shattering. Characterized by dainty pastel color palettes and soft-sided poly packs, nearly every container\'s design is timid, rather than tenacious.\r\n\r\n\r\nEnter U by Kotex. The Kimberly-Clark feminine hygiene product line breaks through the clutter with ﬁrm, upright paperboard outer cartons emblazoned with eye-popping color, a sharp contrast to the ﬁelds of frilly ﬂowers and soft-sided bags more commonly associated with the category. The innovative packaging design recently cleaned up at the 2011 New Jersey Packaging Executives Club Package of the Year Awards. Submitted by package design/production firm AGI, the packaging garnered a Market Innovator award, Gold recognition in the Personal Care category and top honors as Package of the Year.\r\n\r\n\r\n\"We are very happy that Kimberly-Clark chose AGI as the packaging manufacturer for some of its U by Kotex products. It\'s always great to play an instrumental role in helping bring design innovation to the marketplace,\" says Sharon Meeks, vp of sales at AGI.\r\n\r\n\r\nIn addition to attracting the attention of packaging pros, U by Kotex is engaging female customers by giving them something diﬀerent.\r\n\r\n\r\n\"The entire category has historically been ﬂooded with this sameness of soft colors, white packaging,\" says Jenn Westemeyer, brand design director with Kimberly-Clark. \"We were missing out on opportunities to connect with consumers.\"\r\n\r\n\r\nStudy habits \r\n\r\n\r\n\r\nIn 2009, Kimberly-Clark commissioned an online study (conducted by Harris Interactive) to gauge female consumers\' attitudes toward feminine hygiene products and packaging, and to determine where the category fell short in serving the audience. The study polled more than 1,600 women in North America, aged 14-35. The research showed that 70 percent of women believe society needs to improve dialogue about feminine health; however, more than half of the respondents reported they didn\'t feel empowered to make a change in that area.\r\n\r\n \r\n\r\nIn reaction to the ﬁndings, the Kotex brand team threw themselves into getting to know consumers, inside and out, to determine how best to meet their needs.\r\n\r\n \r\n\r\n\"We soon realized that [feminine products] is a boring, boring category and desperately needed a facelift,\" Westemeyer says. \"Since we\'re the leaders and inventers in the category, we were ready to blaze the trail.\"\r\n\r\n \r\n\r\nAccording to Kristi Bryant, senior design manager with Kimberly-Clark, the Kotex team decided to take a consumer-centric approach when creating U by Kotex.\r\n\r\n \r\n\r\n\"We started really paying attention to what ‘she\' [the female consumer] wanted,\" Bryant says. \"We listened, and we identiﬁed behaviors and unmet needs.\"\r\n\r\n \r\n\r\nResearch supported the idea that rather than feeding into a sense of embarrassment about \"that time of the month,\" female consumers would best respond to a package that \"stood proud on the shelf, rather than fading into the background,\" Bryant says. The entire package-created in partnership with branding ﬁrm CBX-feeds into that desire for engagement, from the bold black background, to the paperboard carton that stands tall (rather than sagging), to the bright colors, to the cutout window oﬀering up a glimpse of the individually wrapped products inside.\r\n\r\n \r\n\r\nForging ahead\r\n\r\nTo test the bold new packaging, Kimberly-Clark ﬁrst launched U by Kotex in Australia. Consumers there share many behaviors and attitudes with their American counterparts, though the market tends to have a higher acceptance of bold messages and \"edge.\"\r\n\r\n \r\n\r\n\"Australian consumers are somewhat bolder in their sense of style and body image,\" Westemeyer says. \"We used that as a stepping stone to get to our consumer here. We did a lot of learning, and we realized that if we could succeed there, we could do it anywhere.\"\r\n\r\n \r\n\r\nThe U by Kotex packaging that U.S. consumers see on retail shelves builds upon Kimberly-Clark\'s success with Australian consumers. According to Westemeyer, an aim of the design is to \"surprise and delight\" the customer by incorporating elements of the unexpected. The package delivers in a number of ways: inner wrapping comes in an array of colors, enabling the user to select individual product according to her mood; informative text on the back of the package engages; and the carton is printed in matte and gloss for eye-catching contrast. Kimberly-Clark produces the inner product wrap; various partners across the country produce the outer carton.\r\n\r\n \r\n\r\nResponse to U by Kotex has been positive, from consumers shopping the item on the shelves, to retailers providing favorable feedback, to competition feeling the demand to deliver similarly innovative products and packaging.\r\n\r\n \r\n\r\n\"Retailers are expecting differences and change, and they\'re putting pressure on our competition,\" Westemeyer says.\r\n\r\n \r\n\r\n2011 NJPEC Package of the Year Awards\r\n\r\n\r\nIn addition to Kimberly-Clark\'s U by Kotex, these packages garnered New Jersey Packaging Executives Club recognition for packaging design: \r\n\r\n\r\n\r\nSTUDENTS\' CHOICE AWARD\r\n\r\n\r\nFlight by Michael Jordan\r\nFor Five Star Fragrance\r\nBy Five Star Fragrance\r\n\r\n \r\n\r\nGOLD AWARDS\r\n\r\n \r\n\r\nPromotional\r\n\r\nSex and the City Ultimate Collection\r\nFor HBO\r\nBy Napco Inc.\r\n\r\n\r\nFood and Beverage\r\nSarabeth\'s Legendary Cookies\r\nFor Sarabeth\'s Bakery\r\nBy O.Berk Co.\r\n\r\n\r\nHealth and Beauty\r\nKate Somerville Clinic-to-Go\r\nFor Kate Somerville Skin Care LLC\r\nBy Padtech AS\r\n\r\n\r\nHousehold/Industrial\r\nElectric Wand Retail Packaging\r\nFor Hyde Tools\r\nBy Bruce Alexander, MNA/BAX\r\n\r\n\r\nColor Cosmetics\r\nAlmay Intense I-Color Smoky-I Kit\r\nFor Almay\r\nBy Topline Products\r\n\r\n \r\n\r\nSILVER AWARDS\r\n \r\n\r\nPromotional\r\nYSL Opium Sample Mailer\r\nFor L\'Oreal\r\nBy Color Optics Inc.\r\n\r\n\r\nPersonal Care\r\nChannoine Sun Collection Tube\r\nFor Channoine\r\nBy Neopac\r\n\r\n\r\nFood and Beverage\r\nEarth\'s Best Pop Snax\r\nFor the Hain Celestial Group Inc.\r\nBy Smith Design\r\n\r\n\r\nColor Cosmetics\r\nLancome Juicy Tubes Gift Set\r\nFor Lancome\r\nBy Color Optics Inc.\r\n\r\n\r\nHealth and Beauty\r\nBody Drench Quicktan Instant Self Tanner Bronze Lotion\r\nFor American Intl. Industries\r\nBy Viva Healthcare Packaging\r\n\r\n\r\nFragrance\r\nBeyonce Pulse\r\nFor Coty Inc.\r\nBy Curtis Packaging Inc.\r\n\r\n\r\nBRONZE AWARDS\r\n\r\n\r\nFood and Beverage\r\nXXX Shine White Whiskey, Philadelphia Distilling\r\nFor Piramal Glass USA Inc.\r\nBy Piramal Glass USA Inc.\r\n\r\n\r\nPromotional\r\nThe Vanilla Collection\r\nFor Bakto Flavors\r\nBy O.Berk Co.\r\n\r\n\r\nPersonal Care\r\nPampers Kandoo ‘Corner Buddy\' Hand Wash\r\nFor Nehemiah Manufacturing\r\nBy Berlin Packaging\r\n\r\n\r\nHealth and Beauty\r\nEstee Lauder Cooling Eye Illuminator\r\nFor Estee Lauder\r\nBy Albea\r\n\r\n \r\n\r\nFragrance\r\nBurberry Body\r\nFor Burberrry\r\nBy FiberMark\r\n\r\n \r\n\r\nColor Cosmetics\r\nMally Evercolor Endless Eyeshadow\r\nFor Mally Beauty\r\nBy Topline Products\r\n\r\n \r\n\r\nTECHNICAL MERIT AWARDS\r\n\r\n \r\n\r\nFragrance\r\nReb\'l Fleur by Rihanna\r\nFor Parlux Fragrances Inc.\r\nBy SGD North America Inc.\r\n\r\n \r\n\r\nKeith Urban Phoenix Mens Fragrance\r\nFor Mass Retailers\r\nBy Boom! LLC\r\n\r\n \r\n\r\nCalvin Klein Beauty\r\nFor Coty Inc.\r\nBy Curtis Packaging Corp.\r\n\r\n \r\n\r\nSTOCK PACKAGING AWARDS\r\n\r\n \r\n\r\nFragrance\r\nA Dozen Roses\r\nFor 360 Degrees Inc.\r\nBy Standwill Packaging Inc.\r\n\r\n \r\n\r\nHealth and Beauty\r\nSoft Whisper by Powerstick Body Wash\r\nFor A.P. Deauville LLC\r\nBy A.P. Deauville LLC/Berry Plastics\r\n\r\n \r\n\r\nFood and Beverage\r\nSarabeth\'s Preserves Gift Set*\r\nFor SBK Preserves\r\nBy O.Berk Co.\r\n\r\n \r\n\r\nSUSTAINABILITY PACKAGING AWARDS\r\n\r\n \r\n\r\nFragrance\r\nRolled Edge Paperboard Containers\r\nFor MCMC Fragrances\r\nBy Chicago Paper Tube & Can Co.\r\n\r\n \r\n\r\nKD11 Twist\r\nFor Rexam\r\nBy Rexam\r\n\r\n \r\n\r\nOTHER ENTRIES\r\n\r\n \r\n\r\nPersonal Care\r\nDiadermine Lift and Ultime Tube\r\nFor Henkel\r\nBy Neopac\r\n\r\n \r\n\r\nJust in Case Conﬁdential\r\nFor Just in Case Inc.\r\nBy Worldwide Packaging\r\n\r\n \r\n\r\nTokyomilk Dark\r\nFor Tokyomilk\r\nBy Pak Enterprises Inc.\r\n\r\n \r\n\r\n* also received Sustainability Award\r\n\r\n \r\n<a href=\"http://www.packagingdigest.com/article/520116-Standing_out_from_the_pack.php\" target=\"_blank\">http://www.packagingdigest.com/article/520116-Standing_out_from_the_pack.php</a>', 'U by Kotex packaging Distinguishes Itself with Engaging Graphics and Bright Colors', '', 'publish', 'open', 'open', '', 'u-by-kotex-packaging-distinguishes-itself-with-engaging-graphics-and-bright-colors', '', '', '2018-09-27 17:58:50', '2018-09-27 17:58:50', '', 0, 'http://cbx.cappendev.com/thinking/16/u-by-kotex-packaging-distinguishes-itself-with-engaging-graphics-and-bright-colors', 0, 'thinking', '', 0),
(1727, 1, '2011-11-17 15:41:20', '2011-11-17 15:41:20', '<p>Marketing a workaday product like antifreeze requires the help of a credible endorser—but boy, has that definition changed...\r\nThe hardworking folks who manufacture the 108 million gallons of antifreeze produced annually in the U.S. have had the same marketing headache for the last 74 years. Most Americans simply don\'t think about antifreeze. (When they do, it\'s probably not about any particular brand of the stuff.)\r\n\r\nEver since 1937, when domestic automakers first poured ethylene glycol down radiator pipes to keep liquid-cooled engines from freezing, drivers have pretty much taken the chemical compound for granted. This is why antifreeze brands have historically devoted a lot of thought to the selection of the right product endorsers--people who can speak to the reliability, efficacy, and overall importance of that iridescent green liquid.\r\n\r\nIn 1947, for the marketers at Prestone, the man for that job was East Orange, N.J., Fire Department Chief Charles A. McGinley, shown in the ad on the right. Did it matter\r\nthat none of the readers of The Saturday Evening Post had any idea who he was? No, it did not. The 61-year-old had been a fire chief for 17 years. His job was to save lives--and he used Prestone to make sure his pumpers started. Enough said.\r\n\r\n\"This was serious stuff; it was heroism,\" observes Rick Barrack, founding partner and chief creative officer of branding firm CBX. \"People in uniform were the celebrated figures of the postwar era. And while you may just be the average motorist, [this ad said] you should trust this product because our stately fire chief here does.\"\r\nNot only does McGinley tell you as much (\"No freeze-ups for my car,\" the gray-haired fire chief proclaims), the ad jabs you with proof of just how important the choice of an antifreeze brand can be. The newspaper clipping in the upper left-hand corner implies, in effect, that 17 people in New Jersey owe their very lives to the fact that McGinley poured Prestone into his trucks.\r\n\r\nBut times change. While Peak antifreeze may have needed a product endorser in 2011 every bit as much as Prestone needed one 64 years ago--and has clearly found one in Nascar driver Danica Patrick, opposite--the chivalrous and noble-minded themes of the postwar era are gone. \"You can apply trust to this new ad insofar as this is a professional race car driver who trusts this product in her car,\" Barrack says. \"But Danica is far from a hero. Does she represent trust and authority? Absolutely not. Yet in this day and age, what\'s it matter? Men like babes. Men like babes who drive fast.\" Another jug of antifreeze--sold!\r\n\r\nA side note: While Patrick is a true national celebrity, Chief McGinley was far from being just an average Jersey guy. Five years after this ad ran, Popular Mechanics devoted an entire article to McGinley for his design of an improved fire truck fitted with lifesaving equipment.\r\n\r\nAlas, Prestone was not mentioned. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/PERSP-cold-outside-01.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/PERSP-cold-outside-01.jpg\" alt=\"\" title=\"PERSP-cold-outside-01\" width=\"652\" height=\"536\" class=\"alignnone size-full wp-image-4910\" /></a>\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/PERSP-cold-outside-02.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/PERSP-cold-outside-02.jpg\" alt=\"\" title=\"PERSP-cold-outside-02\" width=\"652\" height=\"688\" class=\"alignnone size-full wp-image-4911\" /></a>\r\n\r\n<a href=\"http://www.adweek.com/news/advertising-branding/perspective-baby-its-cold-outside-136494\" target=\"_blank\">http://www.adweek.com/news/advertising-branding/perspective-baby-its-cold-outside-136494</a>', 'Perspective: Baby, It\'s Cold Outside', '', 'publish', 'open', 'open', '', 'perspective-baby-its-cold-outside', '', '', '2018-09-27 17:58:46', '2018-09-27 17:58:46', '', 0, 'http://cbx.cappendev.com/thinking/16/perspective-baby-its-cold-outside', 0, 'thinking', '', 0),
(1728, 0, '2018-09-27 16:51:23', '2018-09-27 16:51:23', '', 'iStock_teens_texting', '', 'inherit', 'open', 'closed', '', 'istock_teens_texting', '', '', '2018-09-27 16:51:23', '2018-09-27 16:51:23', '', 1572, 'http://cbx.cappendev.com/app/uploads/2018/09/iStock_teens_texting.jpg', 0, 'attachment', 'image/jpeg', 0),
(1729, 1, '2011-11-16 15:46:41', '2011-11-16 15:46:41', '<p>OAK BROOK, Ill. -- A new and occasional feature in Fare Digest, Channel Surfing offers a peek at what\'s on the mind of retailer/operators, consultants and other experts in the foodservice-at-retail industry.\r\nThis week, we’re featuring Joseph Bona, president of retail for New York-based full-service branding firm CBX. Bona is responsible for directing the retail practice at CBX. His work on six continents has given him a unique perspective on global trends and a practical knowledge of how to adapt and respond to local markets. Bona has directed a wide range of initiatives for companies such as Stop & Shop Supermarkets, Pathmark Supermarkets, Chevron, PetroChina, Frito-Lay, Nestle and Petro-Canada.\r\n\r\nFare Digest spoke with Bona about creating an atmosphere as a point of difference, understanding the millennial shopper and the biggest mistake a retailer can make.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/09/JoeB_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/JoeB_web1.jpg\" alt=\"\" title=\"JoeB_web\" width=\"192\" height=\"192\" class=\"alignnone size-full wp-image-1081\" /></a>\r\n\r\nFare Digest (FD): You travel all over, experiencing different retail and foodservice concepts. What has caught your eye recently?\r\nJoseph Bona: Sometimes I think some of the best c-stores are found beyond U.S. borders. That’s not to say there aren\'t a lot of great stores in the U.S.; there are. Pronto highway sites at Copec stations in Chile have great full-serve restaurants, and Applegreen and Topaz in Ireland have both developed world-class motorway sites as well, to name a few.\r\n\r\nFD: What segment of foodservice or retail is most intriguing to you today? What are you paying attention to?\r\nBona: I think it\'s the attention to environment that has really captured my attention, Starting with Starbucks, who defined the retail experience that many are now trying to emulate. Others like Panera Bread and Pret A Manger have led McDonald’s to really reinvent the fast-food dining experience with more of a lounge-like atmosphere, Wi-Fi accessibility and warmer and richer surroundings. With all the attention being focused these days on technology innovations, people still buy with their eyes and the environment is a big motivator of purchase behavior.\r\n\r\nFD: At the recent NACS Show, in your presentation, you said that \"fresh\" is table stakes—a nonnegotiable price of entry in the c-store foodservice game. What are a few key ways operators can deliver freshness cues?\r\nBona: I believe fresh is no longer a point of difference. Consumers today have too many options for finding the fresh-food products they seek, so if you\'re not thinking of fresh, you\'re not even in the game. How you communicate your offer can be an important way to have a fresh dialogue with your customer. Pret A Manger is a great example of prepackaged food; they tell a compelling “fresh” story throughout the store. And if you are preparing made-to-order offers, show it off. This is where layout and design can help to create a bit of theater around the service area.\r\n\r\nFD: What common mistakes do you see in the field for delivering \"fresh\"?\r\nBona: The biggest mistake is overpromising and underdelivering. Stay within what you know and what you do best. Perhaps you can’t be fresh across all areas of your offer, but where you can--like coffee, for example--commit to delivering it as fresh as possible.\r\n\r\nFD: We talk a lot today about understanding the millennial shopper. What to you is the biggest takeaway about how millennials interact with brands?\r\nBona: I think they want the same thing as any group. We are all consumers who have the same or similar needs and desires, but the terms of engagement are radically different--and that is the challenge. How do brands communicate and reach this group in ways that drive loyalty and path to purchase? Technology becomes more of an enabler for these tech-savvy consumers more than any other group, but they still need to eat, they still want convenience and they also want it now.\r\n\r\n<a href=\"http://www.cspnet.com/news/foodservice/articles/going-beyond-fresh\" target=\"_blank\">http://www.cspnet.com/news/foodservice/articles/going-beyond-fresh</a>', 'Going Beyond Fresh: Channel surfing with Joseph Bona, retail-branding expert', '', 'publish', 'open', 'open', '', 'going-beyond-fresh-channel-surfing-with-joseph-bona-retail-branding-expert', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/going-beyond-fresh-channel-surfing-with-joseph-bona-retail-branding-expert', 0, 'thinking', '', 0),
(1730, 1, '2011-10-11 15:53:34', '2011-10-11 15:53:34', '<p>CHICAGO -- As Shakespeare so famously put it centuries ago, \"What\'s in a name?\" Stewart Spinks found out just how much, creating his own brand out of necessity and turning it into opportunity.\r\nSpinks, founder and CEO of The Spinx Co., Greenville, S.C., explained during the 2011 NACS Show session \"What\'s in a Name? The Value of Brand Identity,\" why the Spinx name appears on more than 50 of his stores instead of a major gasoline brand. But first, a little history.\r\n\r\nSpinks started with one store in the \'70s, and the location had to promote a private brand. He couldn\'t get a major brand to supply him because of oil allocations caused by embargoes. After abandoning his first brand, which he deemed \"too generic,\" he developed the Spinx brand and logo, which at the time included a graphic representation of the Egyptian Sphinx. He shorted and changed the name partially because it fit better on signage, and because many brands at the time had an X in their name (such as Texaco and Exxon).\r\n\r\nSpinks rolled out his private brand for another reason: In 2001, the Amoco brand went away. He was highly invested in Amoco, having gone so far as to buy three jobberships. When BP abandoned the name, Spinks had to, too.\r\n\r\n\"Everything we do now carries the Spinx name first,\" he said. That includes the company\'s Fresh on the Go foodservice offering, energy drinks and bottled water, to name a few products.\r\n\r\n\"When you build your own brand, unless you screw up, it\'s not going to be taken away,\" he said.\r\n\r\nEven though the name Spinx resonates and connects with customers in areas of Spinks\' base of South Carolina, it doesn\'t mean as much in other places. So in markets such as North Carolina, Marathon is the primary name on the store.\r\n\r\n\"I\'m not capable of being a national brand,\" Spinks said with a laugh. Even being a regional brand is tough, he said.\r\n\r\nBut Spinx is the No. 1 gasoline brand in his area, which he attributes to how involved the company is with the community, with events such as local marathons, through the Spinx Family Foundation. He believes being a \"family brand\" gives consumers something to identify with, which doesn\'t always happen with a national gasoline brand, he said.\r\n\r\nPrivate branding is not the answer for everyone, though, according to Joe Bona, president of the retail division of CBX, New York. \"It\'s what\'s right for you and your business,\" he said. And even if you advertise a well-known name, \"It\'s not the name on the front door--it\'s the products and services behind that name that build a brand over time.\"\r\n\r\n<a href=\"http://www.cspnet.com/news/corporate/articles/brand-stand\" target=\"_blank\">http://www.cspnet.com/news/corporate/articles/brand-stand</a>', 'Brand Stand Spinks shares how the Spinx name arose, and why it doesn\'t work everywhere', '', 'publish', 'open', 'open', '', 'brand-stand-spinks-shares-how-the-spinx-name-arose-and-why-it-doesnt-work-everywhere', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/brand-stand-spinks-shares-how-the-spinx-name-arose-and-why-it-doesnt-work-everywhere', 0, 'thinking', '', 0),
(1731, 1, '2011-10-18 15:57:19', '2011-10-18 15:57:19', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/10/tomatosauce.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/tomatosauce.jpg\" alt=\"\" title=\"tomatosauce\" width=\"180\" height=\"180\" class=\"alignnone size-full wp-image-4915\" /></a>\r\nWalgreens has unveiled the new store brand Nice! in locales throughout the country. The brand will include more than 400 grocery and household products, all of which the retailer hopes to have on shelves by the end of 2012. CBX developed the bold, clean identity and package design for Nice! Moe Alkemade, Walgreens’ head of private label brands, says the brand will compete with national products because its store brands are “no longer just a value option, but a smart option.” CBX was also recently involved in developing the private label brand for New York drugstore chain Duane Reade — Good & Delish — which was acquired by Walgreens in 2010. Now the largest drugstore chain in the U.S., Walgreens has made a commitment to evolve, consolidate and build its private label business. An integrated marketing campaign is planned to build the Nice! message.\r\n\r\n<a href=\"http://www.gdusa.com/issue_2011/october/news.php\" target=\"_blank\">http://www.gdusa.com/issue_2011/october/news.php</a>', 'CBX Does Nice! Work For Walgreens', '', 'publish', 'open', 'open', '', 'cbx-does-nice-work-for-walgreens', '', '', '2018-09-27 17:56:35', '2018-09-27 17:56:35', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-does-nice-work-for-walgreens', 0, 'thinking', '', 0),
(1732, 1, '2012-10-11 16:01:09', '2012-10-11 16:01:09', '<p>HONOLULU, Hawaii -- Known on the Hawaiian island as an iconic fuel brand, Aloha Petroleum knew it needed to refresh its more than 40 convenience stores to strengthen its position in the market. The brand has been around since 1907, but was known more for its fuel than its stores. The company wanted to change that image.\r\n\"We want our Aloha Island Mart stores to be a destination, not just an afterthought,\" said Larry Adams, director of sales and marketing at Aloha Petroleum.\r\n\r\nAfter creating a new logo for its proprietary fuel card in 2007, Aloha decided to base its redesign and new company logo on this image and began its refresh by implementing the new look at the forecourt. By November 2010, the first prototype of the new Aloha Island Mart debuted.\r\n\r\n\"We started at the forecourt to signal to the market that something was changing with our brand. Our old image was tired and didn\'t make much of a statement in the market,\" Adams explained. \"We wanted to rethink how we positioned ourselves as a brand and wanted to let customers know we are just as serious with our store offerings as we are about fuel.\"\r\n\r\nThe company also changed the name of its stores from Island Mini Mart to Aloha Island Mart, following a series of focus groups to determine what customers were looking for from the brand and what Aloha needed to provide the community. The goal was to become a leading Hawaiian company that understands the local market, listens to its customers and cares about the community, according to Adams.\r\n\r\nAloha is now acting on a five-year, $20-million plan to upgrade all of its stores to the new image, and so far, construction on five out of its 42-company operated stores is complete. The company is also using the new design for any acquired stores. As of press time, Aloha was evaluating three locations for possible purchase, Gary Altman, general manager of the company-operated stores told CSNews Online.\r\n\r\n\"This whole new imaging and branding gives us a launching pad for the future,\" Adams said. \"We think it strengthens the brand and stands out in the market, and we have even had our competitors tell us that.\"\r\n\r\nThe idea for the new logo started with the redesign of the company\'s proprietary fuel card in 2007. Aloha wanted to create a new image that would symbolize the sun, energy and waves -- all the things seen and associated with the island of Hawaii. At the time, they had no idea it would carry over into the entire redesign of the company\'s logo and stores, which was done by CBX, a branding and retail design consultancy.\r\n\r\n\"When our architecture firm started working with us, they saw the credit card design and decided to move toward incorporating it into the company logo and convenience store design,\" Adams said. \"We call it a blue wave image, even though it\'s a stylized \'A\' for Aloha.\"\r\n\r\nThe company liked the way it looked and incorporated the colors into the building exterior, canopy and interior. Every customer touchpoint -- anywhere they see, hear or interact with Aloha -- now features the new design, from the retail interior and exterior to the fuel trucks and company credit card statement.\r\n\r\nAloha\'s flagship prototype store is in Kahala, and was a total rebuild from the ground up. Previously, the company only used 750 square feet of the property for the c-store, but when they bulldozed this site, the new store became 3,000 square feet. It opened in mid-June in the Honolulu suburb.\r\n\r\nDue to space limitations, however, the majority of locations will use the existing building and walls and then incorporate the new design into it, Altman said.\r\n\r\n\"No matter what size, we will have consistent offerings at all of our stores because we want to deliver consistency to the customer and meet their expectations,\" Adams added.\r\n\r\nThe exterior of the building features horizontal wood siding and a modified double-pitched roof to reflect the surrounding architecture found on the Hawaiian Islands. There is also a floor-to-ceiling glass entrance to present a warm and open feel with natural light, as well as project a safe environment for customers and employees. The company also wanted merchandising visibility so passing traffic and people fueling could see what the stores are offering, said Altman.\r\n\r\nThe new design continues inside the store, where the stylized \"A\" logo repeats on green wallpaper, calling attention to the foodservice section. The overall placement of shelving and aisles changed to create an open feel. Now, refrigerated cases offer fresh food, while dark brown gondolas feature basic pantry offerings. Additionally, the sales counter moved from the front near the entrance to the center of the store.\r\n\r\n\"We moved the sales counter so when the customer walks in, the store seems more spacious and open,\" Altman explained. \"Also, they have to walk past our beverages and fresh food to get there, so it exposes them to what we offer.\"\r\n\r\n<a href=\"http://www.csnews.com/top-story-business_focus-aloha_petroleum_redefines_brand_-59682.html\" target=\"_blank\">http://www.csnews.com/top-story-business_focus-aloha_petroleum_redefines_brand_-59682.html</a>', 'Aloha Petroleum Redefines Brand', '', 'publish', 'open', 'open', '', 'aloha-petroleum-redefines-brand', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/aloha-petroleum-redefines-brand', 0, 'thinking', '', 0);
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(1733, 1, '2011-10-10 16:03:52', '2011-10-10 16:03:52', '<p>CHICAGO -- In a video montage of retail creativity and business best practices, the 2011 Ideas 2 Go session at the 2011 NACS Show in Chicago this week featured nine retailers, including two operators in Hawaii, a truckstop, a single-store operator, a grocery legend and a few well-known regional chains.\r\nDespite the diversity, all take a different stab at selling fresh food that other retailers can emulate.\r\n\r\nPak-A-Sak\r\n\r\nPak-A-Sak Inc. has made drive-throughs work where other retailers have failed. The retailer acquired two sites in Amarillo, Texas, originally designed as Starbucks drive-throughs and repurposed them to fit a smaller version of its c-stores. As customers queue up in the drive-through lane, they can see the store\'s selection of packaged beverages through large glass windows.\r\n\r\n\"We had to train customers that they get anything in the store, so seeing through the wall helps,\" said vice president Brian McKee.\r\n\r\nAlthough the 1,700-square-feet sites are smaller, they still sell 90% of the SKUs in Pak-A-Sak\'s large stores; 67% of sales are made through the drive-through.\r\n\r\nStew Leonard\'s\r\n\r\nAnother retailer with a slimmed-down offering is Stew Leonard\'s, a four-store grocery chain based in Norwalk, Conn.\r\n\r\nAs president and CEO Stew Leonard Jr. explained, his sites feature around 2,000 SKUs, compared to an average of 80,000 in a traditional supermarket. A bakery section located right at the entrance greets customers with the smells of fresh bread, pies and other baked goods. While cherries are traditionally packaged in bags, Stew Leonard\'s sells them loose and lets customers pick themselves. Another unorthodox move: The grocer encourages mothers to apply for positions at its sites, despite their often constrained schedules.\r\n\r\n\"Your schedule is our schedule,\" said Leonard, noting that these moms excel at customer service and are seasoned food shoppers themselves.\r\n\r\n(See Related Content below for previous CSP Daily Newscoverage.)\r\n\r\nTedeschi Food Shops\r\n\r\nTedeschi Food Shops Inc., a 190-store chain based in Rockland, Mass., transformed a former mattress store into a showcase of fresh food. \"When you first walk in, you see fresh all around,\" said vice president Joe Hamza, noting that the effort is aimed at attracting the female shopper.\r\n\r\nCues include fresh flowers, the smells of bread and brewed coffee, as well as meats being sliced and sandwiches made at the store\'s in-house deli. To help customers in their efforts to stay healthy, signs ask them to inform employees of any food allergies, and prepared foods are labeled clearly with their nutritional content.\r\n\r\n\"The concept of a healthy c-store is an oxymoron today,\" said Peter Tedeschi, president and CEO. \"We need to change that.\"\r\n\r\nNourish Market\r\n\r\nNourish Market has taken that theme to heart, said Karen Sherwood, founder and CEO of the McLean, Va., single-store operator. The shop specializes in home-made prepared foods, and has gotten a boost by catering open houses for local real-estate agents.\r\n\r\nOther offerings include organic wine and gluten-free beer and crackers. \"People are giving up health for the sake of convenience,\" said Sherwood. \"We\'re proving it doesn\'t have to be the case.\r\n\r\nCocoCove\r\n\r\nThe Coco Cove store brand from The Sullivan Family of Cos., Honolulu, also wants to be a destination for fresh food, with its grab-and-go section stocked with bento boxes, made fresh every four hours. A full-blown deli and Asian sushi case serve up premade or custom edibles.\r\n\r\nMeanwhile, at the store\'s salad bar, customers pick their own greens and fixings and have the salad tossed fresh. The entire store has an open, accessible feel thanks to open-air coolers. Even cut fruit has a utensil included in the package to make eating fresh as effortless as possible.\r\n\r\nKwik Trip\r\n\r\nNo stranger to foodservice, Kwik Trip Inc., LaCrosse, Wis., has seen category sales grow 10% each year, according to Steve Loehr, vice president of operations support. The chain is famous for bananas, selling 48 million of them a year, in addition to 6 million apples and 5 million oranges.\r\n\r\nIts latest healthful salvo is a launch of the 500 Club, a program created in partnership with a local hospital chain that highlights all Kwik Trip foodservice offerings that clock in at 500 calories or less.\r\n\r\nRussell\'s Truck & Travel Center\r\n\r\nHealthful living and truckers may not be synonymous, but Russell\'s Truck & Travel Center, Glenrio, N.M., is hoping to make the connection clearer. The site offers a clean destination point for truckers, or \"an oasis in the desert,\" as described by Mark Russell, director of operations. This includes a fresh-fruit program and exercise equipment, along with a lounge and Laundromat. An in-house chapel and a car museum are a couple other unusual attractions.\r\n\r\nOpen Pantry\r\n\r\nOpen Pantry Food Marts of Wisconsin Inc., Pleasant Prairie, Wis., also aims to remake the convenience mold--and attract more female customers--with one of its newest sites.\r\n\r\n\"To find incremental customers, you have to invest,\" said Robert Buehler, president and CEO of the 27-site chain.\r\n\r\nThe high-end store includes 72-inch gondolas, flat-screen TVs above the coolers in lieu of signage, and a beer cave glowing with ice-blue lighting and stocked with a huge microbrewery beer offering. Restrooms also get the high-end, stylized treatment with gleaming granite countertops and hotel quality furnishings.\r\n\r\nAloha Petroleum\r\n\r\nHonolulu-based Aloha Petroleum\'s Aloha Island Mart chain has also used design to make a new convenience statement with a tear-down and rebuild. The 3,000-square-foot site, designed by Joseph Bona of retail branding and design firm CBX, has a Polynesian feel to tie into its tropical surroundings. Tall, loft style ceilings and large windows lend an open feel, and angled gondolas enable customers to more easily navigate the store.As a complimentary service to customers, the site has two water fountains installed outside for local fitness enthusiasts to enjoy.\r\n\r\nRichard Parry, CEO, acknowledged that the store might lose some bottled-water sales, but is more than making up for it with customer loyalty. (See Related Content below for previous CSP Daily Newscoverage.)\r\n\r\nEach of these concepts should serve as inspiration for retailers looking to refresh their own offering. As Leonard with Stew Leonard\'s noted, despite his chain\'s reputation for originality, it is even better at taking a good idea and running with it. That\'s why the \"R&D\" in its R&D department stands for \"retrieve and duplicate.\"\r\n\r\n<a href=\"http://www.cspnet.com/news/corporate/articles/retrieve-duplicate\" target=\"_blank\">http://www.cspnet.com/news/corporate/articles/retrieve-duplicate</a>', '\'Retrieve & Duplicate,\' 2011 edition of NACS Ideas 2 Go features nine fresh takes on convenience', '', 'publish', 'open', 'open', '', 'retrieve-duplicate-2011-edition-of-nacs-ideas-2-go-features-nine-fresh-takes-on-convenience', '', '', '2018-09-27 17:56:32', '2018-09-27 17:56:32', '', 0, 'http://cbx.cappendev.com/thinking/16/retrieve-duplicate-2011-edition-of-nacs-ideas-2-go-features-nine-fresh-takes-on-convenience', 0, 'thinking', '', 0),
(1734, 1, '2011-10-09 16:07:34', '2011-10-09 16:07:34', '<p>Insight is hosting a retail study tour in conjunction with branding agency, CBX, in New York, 7-8 December 2011.\r\nInsight’s Retail Inspiration Tour is designed to update forward thinking retailers with an insider’s guide to the latest innovations in one of the most vibrant, multi-cultural metropolitan areas in the world.\r\n\r\nNew York has a population of over 8m time pressured, highly demanding, sophisticated and \'hard to please\' consumers. To survive in this place, retailers have got to be really good.\r\n\r\nAs snack food, which bridges the gap between dining in and dining out, continues to build in importance globally, customers are demanding healthier, more exciting options. What works in New York is a good guide to the future elsewhere and Insight’s Inspiration Tour will provide businesses with new ideas and implementable concepts.\r\n\r\nStore tours will be in small groups, each hosted by an expert retail consultant. Feedback workshops will ensure attendees gain the insight and understanding required to relate new concepts to their own businesses, claims Insight.\r\n\r\nThe tours will offer inspiration and an opportunity to experience best practice from brands that are: unique in the fast food category, fresh and inviting and communicate taste and quality.\r\n\r\nThe Inspiration Tour focuses on the following areas:\r\n\r\nOffer: clear communication of offer, healthy cues, indulgent cues\r\nBranding: signage, uniforms\r\nPeople: sampling opportunities, people who can speak knowledgeably about product portfolio, friendly/approachable, customer intimacy/interaction\r\nMerchandising: presentation, fixtures, lighting\r\nStore design: what is unique, how is it inviting, efficiency\r\n\r\n<a href=\"http://www.youtube.com/watch?v=VIjrwFiEexM&feature=player_embedded\" target=\"_blank\">http://www.youtube.com/watch?v=VIjrwFiEexM&feature=player_embedded</a>', 'Insight to host New York Retail Inspiration tour in partnership with CBX', '', 'publish', 'open', 'open', '', 'insight-to-host-new-york-retail-inspiration-tour-in-partnership-with-cbx', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/insight-to-host-new-york-retail-inspiration-tour-in-partnership-with-cbx', 0, 'thinking', '', 0),
(1735, 1, '2011-10-03 19:25:34', '2011-10-03 19:25:34', '<p>CHICAGO -- Today\'s consumers may be difficult to pinpoint, but two things are evident: They interact with food in a way they never have before, and they genuinely want to be connected to a brand.\r\nWith this foundation, Joseph Bona, president of retail for New York-based CBX, dove into his workshop on foodservice design and function at the 2011 NACS Show in Chicago.\r\n\r\nConsumers today want an \"authentic food experience,\" said Bona. They\'re accustomed to more variety, greater selection, fresher ingredients and healthier, tastier choices. The task of the retailer is to craft a connection between their stores and their offerings. That is done through design and branding.\r\n\r\nTo do so, retailers must treat their stores as literal stages from a design perspective, while settling on a brand positioning that is at once highly relevant and differentiated from the rest of the pack.\r\n\r\nBona breaks it into three steps:\r\n\r\nStep One: Capability, Opportunity & Positioning. In this step, a company must determine its own bandwidth, the opportunities in the marketplace and where the two meet.\r\n\r\nBona gave the example of a recent client, Arby\'s. The quick-serve brand sought to reposition itself for long-term growth. Through customer research, current trends and the company\'s capabilities, they created five \"stories,\" or hypothetical branding positions. One focused on the craftsmanship and quality of Arby\'s roast beef sandwich. Another focused on customization and the guest\'s ability to create his or her own experience. A third story spoke of \"a better choice\" and trust in ingredients.\r\n\r\nIn the end, the positioning was boiled down to a single sentiment: \"The food I crave,\" emphasizing the consumer\'s love of Arby\'s roast beef backed by those traits of quality ingredients, craftsmanship and customization.\r\n\r\nStep Two: Curb Appeal & 360-Degree Design. Once a brand has been positioned or repositioned, it\'s time to turn to the store design. It starts with curb appeal, said Bona: How do you get the customer in your store in the first place? Next comes full attention to the interior: placing product with which you want to tell a narrative of your brand up front, using ingredients as display and creating a natural flow through a store.\r\n\r\nThis step also includes touch points beyond physical design. How do your packaging, websites, social media and mobile apps tell a story that is consistent with your initial positioning?\r\n\r\nStep Three: Stay Focused, Stay Flexible. \"It\'s very easy to get discouraged [with foodservice],\" said Bona. \"Food takes time, you\'re changing people\'s habits.\" Particularly for c-store operators who are accustomed to easily projecting sales, foodservice requires a lot of patience. Sit tight, be consistent and stay focused on your initial brand road map.\r\n\r\nAt the same time, be flexible. The foodservice business changes at the drop of a hat, and foodservice companies must constantly be fresh, exciting and relevant. Bona points to McDonald\'s and its recent nimbleness: This massive, global brand changed consumer perception of its coffee by rolling out specialty drinks, appealed to health-conscious consumers with salads and smoothies and stayed relevant with a modernized store design.\r\n\r\nAnd throughout the entire foodservice design and branding process, retailers must always deliver one thing: freshness.\r\n\r\n\"Fresh is table stakes,\" for c-store foodservice today, said Bona. \"If you\'re not fresh, you\'re not in the game.\"\r\n\r\n<a href=\"http://www.cspnet.com/news/foodservice/articles/staging-authentic-food-experience\" target=\"_blank\">http://www.cspnet.com/news/foodservice/articles/staging-authentic-food-experience</a>', '\'Staging\' an Authentic Food Experience', '', 'publish', 'open', 'open', '', 'staging-an-authentic-food-experience', '', '', '2018-09-27 17:56:32', '2018-09-27 17:56:32', '', 0, 'http://cbx.cappendev.com/thinking/16/staging-an-authentic-food-experience', 0, 'thinking', '', 0),
(1736, 1, '2011-09-27 19:30:39', '2011-09-27 19:30:39', '<p>A state of the art service station in Cashel, Co. Tipperary, which was only opened by Topaz four months ago, has won a leading international retailer award.\r\nThe Cashel site, at Junction 8 on the M8, was awarded the Insight NACS 2011 International Convenience Retailer of the Year Award at a gala ceremony in London last week attended by delegates from 20 countries.\r\n\r\nNACS is the Association for Convenience and Fuel Retailers and represents retailers and suppliers worldwide.\r\n\r\nThe award is seen as particularly significant because of the quality of those competing and the fact it is voted on by suppliers and industry peers. Topaz beat off stiff competition from a short list which included Morrisons M-local from the UK, LS travel retail from France and Shell/7-Eleven from Norway.\r\n\r\nTopaz, the fully Irish owned and managed company only came into existence as a brand in February 2008. The Cashel site is the first of up to 15 motorway sites which the Company plans to build close to the motorway network. Services on offer at the site include a hot food buffet and café, children’s play area, wi-fi internet access, toilets and showers. The site also has a McDonald’s restaurant, which is also a first motorway location for that company.\r\n\r\nEddie O’Brien, Chief Executive of Topaz, said the award was a huge boost for the company generally and Cashel in particular.\r\n\r\n‘This is an acknowledgement by our industry peers from across Europe that the range of services on offer at Cashel, transform the customer experience. This site is our template for future sites close to the motorway network and it is extremely encouraging that our ‘first-born’ has won such a prestigious award. Our aim is to provide five star rest and refueling stops for motorists and winning this award re-enforces our belief that we are on the right track. The judges were impressed with our commitment to our customers, our staff and the community as a whole and that was especially pleasing’ O’Brien said.\r\n\r\nOne of the judges Joe Bona, President Retail Division at CBX a New York based strategic branding company said; ‘Through the integration and use of technology across multiple platforms, from pay at the pump to social media and smart phone apps, Topaz appears to be an innovation leader for the convenience channel’.\r\n\r\nLast year Topaz was crowned Irish Retail Company of the Year at the Retail Excellence Ireland Awards in Galway, while in May it was recognised as one of the Best Large Workplaces in Europe.\r\n\r\n<a href=\"http://www.hgvireland.com/09/27/topaz-cashel-crowned-world-champion/\" target=\"_blank\">http://www.hgvireland.com/09/27/topaz-cashel-crowned-world-champion/</a>', 'Topaz Cashel crowned world champion', '', 'publish', 'open', 'open', '', 'topaz-cashel-crowned-world-champion', '', '', '2018-09-27 17:58:50', '2018-09-27 17:58:50', '', 0, 'http://cbx.cappendev.com/thinking/16/topaz-cashel-crowned-world-champion', 0, 'thinking', '', 0),
(1737, 1, '2011-09-15 19:34:06', '2011-09-15 19:34:06', '<p>MUST FORM FOLLOW FUNCTION? NOT WHEN REINVENTING AN IMAGE\r\nFor many years, feminine hygiene products — and many of their packages — have been stuck in a white rut. White may imply “clean” and “fresh,” but it’s also “dead boring.” White also carries a medical and sanitary image.\r\n\r\nFast-forward to 2010, when the branding and design team for Dallas-based Kimberly-Clark’s Kotex brand sought a way to increase market share and appeal to Millennials (particularly the subset of young women aged 14-22). Knowing that Millennials are technology-savvy, fashion-conscious but averse to overt marketing, and selfabsorbed but also strongly influenced by their friends, the Kimberly-Clark team worked with New York-based design firm CBX to flip feminine product norms on their head in a new line comprised of products and packaging that looked radically different from anything else on the shelf.\r\n\r\nThe U by Kotex line debuted in the spring of 2010 in paperboard boxes and purse-sized tins with a matte black coating accented with fluorescent colors. Even the plastic wrappers on the individual tampons and pads sport Day-Glo shades. The plastic applicators echo the intense colors, and the pads and liners feature printed patterns. The strategy proved successful. The new products “flew off the shelves,” said design manager Kristi Bryant, and the company won an Effie marketing award for the line.\r\n\r\nDetermined to keep their target market engaged, the U by Kotex team and CBX looked to fashion and cosmetic trends for their next venture: a limited-edition U by Kotex Designer Series. Released this spring and expected to be on store shelves through the end of this month, the series features four brightly colored patterns — “poptimistic,” “boho,” “freestyle,” and “punk glam” — that reflect individual style preferences.\r\n\r\n“We want to continually surprise and delight our customers at every point in the experience, from the outer package to the internal packaging to the product itself,” said Jenn Westemeyer, design director for Kimberly-Clark’s Kotex, Poise, and Depend brands. “We’re giving them the opportunity to customize and personalize their experience with the product, so that it’s almost like an accessory.”\r\n\r\nIn August, the team took its engagement strategy to the next level: crowdsourcing. With the help of fashion designer Patricia Field, U by Kotex launched a “Ban the Bland” contest to solicit new product and package designs. Anyone, regardless of age or gender, can go to the brand’s website and create their own designs for pads, carrying tins, or “inspiration boards” (box designs).\r\n\r\nPackaging Strategies’ Perspective: Though not every product and its packaging may lend themselves to such frequent changes, the U by Kotex evolution should serve as a wake-up call and a reminder of the importance of understanding your target market.\r\n\r\n<a href=\"http://digital.bnpmedia.com/article/Designed+To+Delight/834684/0/article.html\" target=\"_blank\">http://digital.bnpmedia.com/article/Designed+To+Delight/834684/0/article.html</a>', 'Designed To Delight', '', 'publish', 'open', 'open', '', 'designed-to-delight', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/designed-to-delight', 0, 'thinking', '', 0),
(1738, 1, '2011-09-01 19:56:53', '2011-09-01 19:56:53', 'C-stores are being forced to upgrade and drop the \'smokes and Cokes\' image as competition moves into their territory:\r\nThe big gulp you’re hearing these days is not from a 7-Eleven fountain drink. It’s from the management of 7-Eleven itself – and Wawa, Thorntons, Circle K, Cumberland Farms and all the other major convenience store players around the country.\r\n\r\nRead more: <a href=\"http://vmsd.com/content/the-new-convenience?page=0%2C1\" target=\"_blank\">http://vmsd.com/content/the-new-convenience?page=0%2C1</a>', 'The New Convenience', '', 'publish', 'open', 'open', '', 'the-new-convenience', '', '', '2018-09-27 17:58:49', '2018-09-27 17:58:49', '', 0, 'http://cbx.cappendev.com/thinking/16/the-new-convenience', 0, 'thinking', '', 0),
(1739, 1, '2011-08-31 20:05:56', '2011-08-31 20:05:56', '<p>Walgreens Launches Nice!™ Store Brand Chainwide. Designed by CBX\r\n\"Nice!™ features a bold, clean design aimed at being easily recognizable and simplifying the shopping experience.\"\r\n\r\n\"Current store brands including Café W, Deerfield Farms, W and others will be phased out and transitioned to Nice!™. The change is Walgreens latest move in its strategy to build its private brand business, including consolidation of many of the brands in its existing portfolio.\r\n\r\n“The Nice!™ product line compared favorably to respective national brand competitors in consumer testing,” Alkemade said, “and the sleek new packaging garnered rave reviews, which is expected to promote trial of the new products.”\"\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Walgreen-Nice-Macaroni-Cheese.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Walgreen-Nice-Macaroni-Cheese.jpg\" alt=\"\" title=\"Walgreen-Nice-Macaroni-Cheese\" width=\"700\" height=\"1335\" class=\"alignnone size-full wp-image-4931\" /></a>\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Sauce.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Sauce.jpg\" alt=\"\" title=\"Sauce\" width=\"700\" height=\"700\" class=\"alignnone size-full wp-image-4932\" /></a>\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Oat.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Oat.jpg\" alt=\"\" title=\"Oat\" width=\"700\" height=\"980\" class=\"alignnone size-full wp-image-4933\" /></a>\r\n\r\n<a href=\"http://www.thedieline.com/blog/2011/8/31/walgreens-nice.html\" target=\"_blank\">http://www.thedieline.com/blog/2011/8/31/walgreens-nice.html</a>', 'Walgreen\'s Nice!', '', 'publish', 'open', 'open', '', 'walgreens-nice', '', '', '2018-09-27 17:58:50', '2018-09-27 17:58:50', '', 0, 'http://cbx.cappendev.com/thinking/16/walgreens-nice', 0, 'thinking', '', 0),
(1740, 1, '2011-08-29 20:07:37', '2011-08-29 20:07:37', '<p>NEW YORK – Before there is a dazzling store, there has to be a magnificent space. Duane Reade had such a space at 40 Wall Street, and it shows in the chain\'s bold new drug store there.\r\nThe fantastic architectural detail at the lower Manhattan skyscraper — including archways, tall windows and David Rockefeller\'s office fireplace — led to a drug store like no other, says Joe Bona, president of the retail division of New York-based CBX, which designed the 22,000-square-foot unit.\r\n\r\nThe fantastic architectural detail at the lower Manhattan skyscraper — including archways, tall windows and David Rockefeller’s office fireplace — led to a drug store like no other, says Joe Bona, president of the retail division of New York-based CBX, which designed the 22,000-square-foot unit.\r\n\r\n“One of the good things about doing work in the city is that every once in a while you come across spaces that are unique,” says Bona.\r\n\r\nThe 72-story financial district building dates to 1930, and it was the tallest in the world before being overtaken by the Chrysler Building while still being recognized as “the crown jewel of Wall Street.” Its dramatic use of space “made the project that much more fun to work on,” Bona says.\r\n\r\nThe former bank space also happened to have about 8,000 square feet more than a typical Duane Reade, affording the chain an opportunity to pioneer offerings such as a sushi bar, juice bar, fresh food section and “Up Market” dining area. While not a sit-down restaurant, Up Market does allow shoppers to “decompress” with a bite to eat, Bona says.\r\n\r\nThe idea of luxuriating with some gourmet food seems natural at a store with double-height ceilings and windows, he adds. “As you get off the escalator you’ve got this high, dramatic ceiling and four or five archways framing the colonnades both sides of the main space, and it’s just very, very dramatic.” CBX filled the archways with white subway tile “that helped bridge old-world style with new age design in a way that felt seamless and purposeful,” says Bona.\r\n\r\nWhile taking advantage of the details, CBX also adapted them for a 21st century drug store where necessary. To create a nail salon, for example, the fireplace’s heavy oak paneling was replaced with white marble around the mantle, to complement white walls. Recessed cove LED lights for a soft purple glow and a coffered ceiling with a modern crystal chandelier were also added.\r\n\r\nThe new look changed what had the feel of a men’s club to something more appropriate for women, Bona notes. “I would have loved to have kept it as it was, because it was a unique office of a famous person. But, in the end, we were able to transform this area into a modern, welcoming space while retaining the visual impact of the fireplace.”\r\n\r\nOn the other side of the mezzanine, three white marble archways were used to form the walls of a hair salon. Two of the archways occupy their original positions; a third, crafted of similar marble, was carefully removed and relocated to the area in its entirety.\r\n\r\nComplementary faux marble panels were added to fill in where needed to vertically extend the archways and complete the visual story.\r\n\r\n“While there aren’t many opportunities to work in spaces like 40 Wall Street, some of the store’s design components, programs and offerings could be rolled out in neighborhood locations where warranted,,” Bona says. As urban as the outlet seems, Bona sees potential for certain of its elements in the suburbs. He views it as “the convenience store for women,” saying features could work at Main and Main.\r\n\r\n“From a design standpoint and also from an offer standpoint, I actually think it’s a perfect model for the industry. It redefines convenience, because it’s a store where you can get soda, beer, snacks and groceries, including fruits, vegetables and salads, and even some meats. Yet, it’s still a pharmacy and it has what women are looking for in a drug store — namely, the beauty component. You put those things together in a nice setting and if it were on every busy corner in the suburbs it would be a hard store to beat. Put gas pumps out front and who knows? I think it would work anywhere. I believe in Duane Reade as an urban retailer, but I think the idea certainly could reshape the chain drug industry.”\r\n\r\nWhile the chain has become known for striking stores, including outlets designed by CBX on Spring Street in Manhattan and in the Williamsburg section of Brooklyn, Bona says there is a Duane Reade “brand standard” with a strict set of guidelines and rules for a consistent store look and feel.\r\n\r\n“Part of our job is to not get so enamored of the different spaces we’re working with that we’re designing one-off stores. Our job is not to focus on design for the sake of design.” While the design and branding firm has localized outlets with such features as a growler bar in Williamsburg, “by and large what we try and do is maintain the integrity of the brand,” says Bona. A shopper walking into any Duane Reade “should feel almost the same experience,” he explains.\r\n\r\nEven the 40 Wall Street store is divided into color-coded “How I Look,” “How I Feel” and “What I Need Now” sections for beauty, health and convenience products, he notes. ”We use the imagery and graphics in a consistent way no matter what the space.”\r\n\r\nHe credits Duane Reade president Joe Magnacca, who has overseen the chain’s overhaul with such launches as the Look Beauty boutique, with being a major inspiration for the unique offering in the new store.\r\n\r\nCBX’s relationship with Duane Reade started with its work a couple of years back on the chain’s private label packaging design. The line, DR ­Delish, proved so successful that parent company Walgreen Co. adapted it for a chainwide rollout under the Good & ­Delish name. The store brand work led to store design work, resulting in CBX’s design of some 40 units last year. The firm is on track to design a similar number of units this year.\r\n\r\nCBX partner Todd Maute, who directs the firm’s retail and private label business, credits the management of Duane Reade and Walgreens, where Magnacca is president of daily living products and solutions, as being “the most open-minded, quick to execute, and strategic” he has worked with in the industry.\r\n\r\n“It’s unique for a retail organization to define itself based on the marketplace, and act on the dynamics and nuances on a neighborhood by neighborhood basis, as fast as they have,” he says. “Whether it was their private label, or 40 Wall Street, they pushed the envelope, made decisions and executed flawlessly. This store was designed in record time. From concept to completion, the process — including the creation and trademarking of logos and brands and the retrofitting of an extra-large space — took six months. It was a great experience.”\r\n\r\n<a href=\"http://www.chaindrugreview.com/inside-this-issue/news/08-29-2011/the-designers-who-helped-duane-reade-create-a-hit\" target=\"_blank\">http://www.chaindrugreview.com/inside-this-issue/news/08-29-2011/the-designers-who-helped-duane-reade-create-a-hit</a>', 'The designers who helped Duane Reade create a hit', '', 'publish', 'open', 'open', '', 'the-designers-who-helped-duane-reade-create-a-hit', '', '', '2018-09-27 17:58:49', '2018-09-27 17:58:49', '', 0, 'http://cbx.cappendev.com/thinking/16/the-designers-who-helped-duane-reade-create-a-hit', 0, 'thinking', '', 0),
(1741, 1, '2011-08-25 20:10:40', '2011-08-25 20:10:40', '<p>Aloha Petroleum, a Honolulu-based gas retailer and convenience store operator, unveiled the first \"ground-up\" version of a new prototype design for its c-store fuel sites that highlights the chain’s local roots. Designed by New York-based CBX, the 3,000-sq.-ft. store and adjoining gas islands opened in mid-June 2011 in the Kahala suburb of Honolulu. \r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/AG-K-N-8854_53_lg_1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/AG-K-N-8854_53_lg_1.jpg\" alt=\"\" title=\"AG-K-N-8854_53_lg_1\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4936\" /></a>\r\n\r\nThe new Aloha features references to historical local architecture. From the horizontal wood siding and a modified double-pitched roof evocative of Hawaiian Mission Style-architecture found throughout the islands, the overall design underscores Aloha’s roots as the only local oil fuel marketer and c-store operator on Oahu, Hawaii Island and Maui.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/AG-8275c_lg_2.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/AG-8275c_lg_2.jpg\" alt=\"\" title=\"AG-8275c_lg_2\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4937\" /></a>\r\n\r\nInside the store, customers will find the stylized “A” from Aloha’s updated logo repeated on green wallpaper that calls attention to food-service areas. Outside, the full logo is found on the façade signage, gas canopy and pumps. The logo’s “A” floats in a field of watery blue accented with green.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-14_lg_3.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-14_lg_3.jpg\" alt=\"\" title=\"Kahala-14_lg_3\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4938\" /></a>\r\n\r\nBuilt with an eye toward easy navigation, the cleanly styled store offers generous aisles, while providing optimal food and beverage display. A refrigerated island case, positioned immediately off the entrance, displays a wide variety of fresh-delivered sandwiches, beverages and other chilled offerings.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-3_lg_4.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-3_lg_4.jpg\" alt=\"\" title=\"Kahala-3_lg_4\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4939\" /></a>\r\n\r\nFreshly prepared foods to-go is an important ingredient in the new Aloha prototype, which recently opened in the Kahala suburb of Honolulu.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-5_lg_5.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-5_lg_5.jpg\" alt=\"\" title=\"Kahala-5_lg_5\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4940\" /></a>\r\n\r\nDark brown gondola fixtures are used to merchandise pantry basics and assorted snacks. The store’s offer is rounded out by a large walk-in-cooler and \"beer cave\" found along the back wall.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-26_lg_6.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-26_lg_6.jpg\" alt=\"\" title=\"Kahala-26_lg_6\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4941\" /></a>\r\n\r\nAloha’s pay point sits opposite the entry along the back wall for increased visibility and to help create an expanded impulse zone. The fixtures’ natural wood tones reinforce the local flavor and heritage of island life. The overall color palette is cool, refreshing and reflective of the islands’ relaxed lifestyle. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-12_cc_7.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-12_cc_7.jpg\" alt=\"\" title=\"Kahala-12_cc_7\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4942\" /></a>\r\n\r\nAloha shoppers will find an abundance of natural light coming from the glass wall entrance, supplemented by a series of bowl-shaped galvanized metal pendant lights, which contribute to the historic design aesthetic. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-32_lg_8.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-32_lg_8.jpg\" alt=\"\" title=\"Kahala-32_lg_8\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4943\" /></a>\r\n\r\nVarious shades of blue emerge from the refreshed logo to reflect the calm and serenity of the ocean; the green suggests the lushness of the tropics. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Aloha-logo_lg_8.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Aloha-logo_lg_8.jpg\" alt=\"\" title=\"Aloha-logo_lg_8\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4944\" /></a>\r\n\r\n<a href=\"http://www.ddionline.com/displayanddesignideas/galleries/supermarket/Aloha-Petroleum-Hon-4959.htm\" target=\"_blank\">http://www.ddionline.com/displayanddesignideas/galleries/supermarket/Aloha-Petroleum-Hon-4959.htm\r\n</a>', 'DDi Project Gallery: Aloha Petroleum, Honolulu', '', 'publish', 'open', 'open', '', 'ddi-project-gallery-aloha-petroleum-honolulu', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 0, 'http://cbx.cappendev.com/thinking/16/ddi-project-gallery-aloha-petroleum-honolulu', 0, 'thinking', '', 0),
(1742, 1, '2011-08-25 20:21:39', '2011-08-25 20:21:39', '<p><strong>Frozen meals are miracles of convenience—with a dollop of denial</strong>\r\nIf we could please get the sniggers out of the way first, there’s an important thing that needs to be said about TV dinners. They’re unique in the world of branding for exemplifying not one but two separate miracles. In case you’re having a tough time believing that, check out the 1962 and 2011 ads here. The first miracle? Why, technology, of course. The second: a means to achieve an unprecedented level of denial of the first. Hey, good marketing can do that for you.\r\n\r\nA little history might help to start. Frozen foods dropped into compartmented trays for later reheating has been around since the 1940s under brand names like Strato-Plates and Jack Fisher’s FrigiDinners. But it was C.A. Swanson & Sons that would read the market perfectly. In the postwar years, not only were harried moms looking for guiltless disentanglement from the home-cooked meal, but also TVs had replaced the dinner table as the family social locus. (When the ad at right ran in 1962, there were nearly 49 million households in the U.S.—and 90 percent of them had TV sets.) Through a clever melding of food coloring, a metal tray that doubled as cooking caddy and plate, and the literal patenting of the term “TV Dinner,” Swanson let you follow John Glenn into orbit. \r\n\r\nSure, the box called the food “delicious,” but according to branding firm CBX’s chief creative officer and partner Rick Barrack, it was the future you were eating. “The taste profile was secondary to the convenience of taking it out of the box and serving it on a tray,” he says. “TV was full of riches. TV was it. And with TV dinners, you didn’t miss a second.”\r\n\r\nOne Cold War and 49 years later, Stouffer’s is selling frozen dinners just like Swanson did. But witness TV dinner miracle No. 2. While the need to eat, the demand for convenience, and the consumers themselves are virtually unchanged, the marketing is suddenly about hiding everything that 1962’s suburbanites celebrated. A farm has replaced the gingham TV table; the box has virtually disappeared; and the food itself has been artfully heaped on an earthenware plate—handily decamped from the plastic tray it came in. Most remarkable of all, “there’s no reminder that you have to nuke this sucker to make it edible,” Barrack says.\r\n\r\nThe takeaway here is not shame so much as inevitability. We need frozen dinners today every bit as much as we did when JFK was in the White House. But 1962’s better living through aluminum has simply ceded to an ersatz farm tour. What choice had we, really? The first miracle forced the second one on us. “The farmland and fresh-picked vegetables are a cliché,” Barrack says. “But it’s required to deal with the historical baggage we’ve inherited from knowing the truth about frozen entrees.”\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/PERSP-TVDINNER-2011.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/PERSP-TVDINNER-2011.jpg\" alt=\"\" title=\"PERSP-TVDINNER-2011\" width=\"652\" height=\"1323\" class=\"alignnone size-full wp-image-4946\" /></a>\r\n\r\n<a href=\"http://www.adweek.com/news/advertising-branding/banquet-box-134320\" target=\"_blank\">http://www.adweek.com/news/advertising-branding/banquet-box-134320\r\n</a>', 'Adweek: Banquet in a Box', '', 'publish', 'open', 'open', '', 'adweek-banquet-in-a-box', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/adweek-banquet-in-a-box', 0, 'thinking', '', 0),
(1743, 1, '2011-08-10 20:38:25', '2011-08-10 20:38:25', '<p>U by Kotex Limited Edition Designer Series Offers Stylish Protection\r\nKimberly-Clark has expanded its U by Kotex line to include the U by Kotex Limited Edition Designer series. This new line features new fashionable box designs meant to reflect a young woman’s personal style.\r\n\r\nThe U by Kotex Limited Edition Designer series includes four different box “personalities”: Poptimistic, Boho, Freestyle and Punk Glam (tampons only). The boxes are marked by bright and bold colors and patterns. For instance, the Punk Glam packagain is black and pink, while the Boho box is a flurry of swirl designs in orange.\r\n\r\nThe design strategy was developed by CBX. The company took inspiration from trends in the beauty and fashion industries as well as major clothing retail stores. According to CBX’s managing partner Gregg S. Lipman, the new designs are targeted at the consumer who wants her style and personality reflected in the brand she chooses. The U by Kotex Limited Edition Designer series essentially creates an “engaging and positive interaction.”\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/122284_1_600.jpeg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/122284_1_600.jpeg\" alt=\"\" title=\"122284_1_600\" width=\"398\" height=\"330\" class=\"alignnone size-full wp-image-4948\" /></a>\r\n\r\n<a href=\"http://www.trendhunter.com/trends/u-by-kotex-limited-edition-designer-series\" target=\"_blank\">http://www.trendhunter.com/trends/u-by-kotex-limited-edition-designer-series</a>', 'Fashionable Feminine Hygiene', '', 'publish', 'open', 'open', '', 'fashionable-feminine-hygiene', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/fashionable-feminine-hygiene', 0, 'thinking', '', 0),
(1744, 1, '2011-08-12 20:49:44', '2011-08-12 20:49:44', '<p>Hawaii-based gas retailer and convenience store operator Aloha Petroleum has opened a new convenience store in Honolulu, Hawaii, US.\r\nThe store designed by strategic branding and retail design consultancy CBX spans 3,000 square feet.\r\n\r\nThe exterior of the building features horizontal wood siding and an upgraded double-pitched roof replicating the plantation architecture design style of Hawaii. The logo of the brand has been given a makeover and features on the facade signage, gas canopy as well as pumps. The redesigned logo comprises an \'A\' floating in watery blue and green tones. The logo exudes a host of blue shades.\r\n\r\nThe exterior as well as the interior portions of the facility sport shades of natural wood. The interior of the building will comprise the remodelled Aloha logo set against a backdrop of green wallpaper. Installation of glass wall entrance allows maximum passage of natural light inside the store. The facility will also be illuminated with various galvanized metal pendant lights incorporating the shape of a bowl.\r\n\r\nThe new facility is equipped with enlarged aisles for optimum convenience in showcasing and viewing the items. There will be a refrigerated island case immediately off the entrance. A pay point having a capacity to house several cashiers will be placed opposite the entry along the back wall to allow enhanced clarity in vision and to expand the impulse zone.\r\n\r\nThe pantry and assorted snacks section has been equipped with gondola fixtures in dark brown tones. The facility also features a spacious walk-in-cooler and beer cave along its back wall.\r\n\r\n<a href=\"http://www.worldinteriordesignnetwork.com/news/aloha_petroleum_opens_new_convenience_store_in_honolulu_110812/\" target=\"_blank\">http://www.worldinteriordesignnetwork.com/news/aloha_petroleum_opens_new_convenience_store_in_honolulu_110812/</a>', 'Aloha Petroleum opens new convenience store in Honolulu', '', 'publish', 'open', 'open', '', 'aloha-petroleum-opens-new-convenience-store-in-honolulu', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/aloha-petroleum-opens-new-convenience-store-in-honolulu', 0, 'thinking', '', 0),
(1745, 1, '2011-08-12 19:52:30', '2011-08-12 19:52:30', '<p>Hawaii-based gas retailer and convenience store operator Aloha Petroleum has opened a new convenience store in Honolulu, Hawaii, US.\r\nThe store designed by strategic branding and retail design consultancy CBX spans 3,000 square feet.\r\n\r\nThe exterior of the building features horizontal wood siding and an upgraded double-pitched roof replicating the plantation architecture design style of Hawaii. The logo of the brand has been given a makeover and features on the facade signage, gas canopy as well as pumps. The redesigned logo comprises an \'A\' floating in watery blue and green tones. The logo exudes a host of blue shades.\r\n\r\nThe exterior as well as the interior portions of the facility sport shades of natural wood. The interior of the building will comprise the remodelled Aloha logo set against a backdrop of green wallpaper. Installation of glass wall entrance allows maximum passage of natural light inside the store. The facility will also be illuminated with various galvanized metal pendant lights incorporating the shape of a bowl.\r\n\r\nThe new facility is equipped with enlarged aisles for optimum convenience in showcasing and viewing the items. There will be a refrigerated island case immediately off the entrance. A pay point having a capacity to house several cashiers will be placed opposite the entry along the back wall to allow enhanced clarity in vision and to expand the impulse zone.\r\n\r\nThe pantry and assorted snacks section has been equipped with gondola fixtures in dark brown tones. The facility also features a spacious walk-in-cooler and beer cave along its back wall.\r\n\r\n<a href=\"http://www.worldconstructionnetwork.com/news/aloha_petroleum_opens_new_convenience_store_in_honolulu_110812\" target=\"_blank\">http://www.worldconstructionnetwork.com/news/aloha_petroleum_opens_new_convenience_store_in_honolulu_110812</a>', 'Aloha Petroleum opens new convenience store in Honolulu', '', 'publish', 'open', 'open', '', 'aloha-petroleum-opens-new-convenience-store-in-honolulu-2', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/aloha-petroleum-opens-new-convenience-store-in-honolulu-2', 0, 'thinking', '', 0);
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(1746, 1, '2011-08-10 20:56:27', '2011-08-10 20:56:27', '<p>HONOLULU, Hawaii -- Aloha Petroleum Ltd., a Hawaii-based gas retailer and convenience store operator, unveiled the first ground-up version of its new prototype design that highlights the chain\'s local roots.\r\nDesigned by branding and retail design consultancy CBX, the 3,000-square-foot store and adjoining gas islands with five pumps opened in mid-June on Waialae Avenue in the Kahala suburb of Honolulu. An existing Aloha store and fuel islands were demolished on the site to make way for the new structures, according to a news release from CBX.\r\n\r\nCustomers to the new location find references to Hawaiian-style architecture -- a nod to Aloha Petroleum\'s roots as the only local fuel marketer and c-store operator on Oahu, Hawaii Island and Maui. The building\'s exterior has been treated to horizontal wood siding and a modified double-pitched roof, evocative of the plantation architecture style found throughout the Hawaiian islands. The overall design underscores Aloha\'s efforts to develop a \"kama\'aina,\" or local brand of convenience stores to compete against those from traditional mainland companies.\r\n\r\n\"The company wants to position its convenience operation as the c-store brand of choice in its markets on the three islands,\" explained Joseph Bona, president of the retail division of New York-based CBX. \"Our role was to help create a brand that stands for more than convenience, while establishing a stronger emotional connection with those who work and live in the islands.\"\r\n\r\nAmong the most commanding elements of the new design is the restyled Aloha logo that\'s repeated on the façade signage, gas canopy and pumps. The updated logo features a stylized \"A\" floating in a field of watery blue and accented with green. Various shades of blue emerge from the refreshed logo to reflect the calm and serenity of the ocean, while the green suggests the lushness of the tropics. \"The overall color palette is cool, refreshing and reflective of the relaxed lifestyle found in the Hawaiian islands,\" stated Bona.\r\n\r\nInside the store, customers find the stylized Aloha \"A\" repeated on green wallpaper that calls attention to foodservice areas. They\'ll also notice an abundance of natural light coming from the glass wall entrance, supplemented by a series of bowl-shaped galvanized metal pendant lights, which contribute to the historic design aesthetic.\r\n\r\nBuilt with an eye toward easy navigation, the cleanly styled store has generous aisles, while providing optimal food and beverage display space. A refrigerated island case, positioned immediately off the entrance, holds a wide variety of fresh-delivered sandwiches, beverages and other chilled offerings.\r\n\r\nA well-positioned pay point with room for multiple cashiers also sits opposite the entry, along the back wall for increased visibility and to help create an expanded impulse zone. Dark brown gondola fixtures are used to merchandise pantry basics and assorted snacks. The store\'s offer is rounded out by a large walk-in-cooler and ‘beer cave\' found along the back wall.\r\n\r\nIn addition to the new Kahala prototype store, Aloha just opened a new fueling station and 2,000-square-foot c-store in Kahului, Maui. It is the first Aloha-branded store on that island. It also added a new-to-industry 3,000-square-foot c-store and fuel station in Kona on Hawaii Island.\r\n\r\nCommenting on the new store and scheduled rollout of the design, Richard Parry, Aloha president and CEO, stated: \"We are very pleased with the Kahala prototype. CBX has done an outstanding job in capturing the look and feel of the islands and developing a functional and attractive store, brand image and fuel facility. We believe that this sets a great foundation for Aloha Petroleum\'s plans to expand and further develop our c-store business in Hawaii.\"\r\n\r\nAloha is the largest retail gasoline marketer in the state of Hawaii. Currently, it has more than 100 Aloha, Shell and Mahalo branded retail fuel locations and 35 Aloha Island Mart convenience stores on the islands of Oahu, Maui, Hawaii (the Big Island) and Kauai.\r\n', 'Aloha Petroleum Opens First Ground-Up Prototype', '', 'publish', 'open', 'open', '', 'aloha-petroleum-opens-first-ground-up-prototype', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/aloha-petroleum-opens-first-ground-up-prototype', 0, 'thinking', '', 0),
(1747, 1, '2011-08-11 20:59:14', '2011-08-11 20:59:14', '<p>New ground-up design highlights the convenience store chain’s local roots.\r\nHONOLULU – Aloha Petroleum Ltd. has unveiled the first “ground-up” version of a new prototype design for its convenience retailing sites that highlights the chain’s local roots.\r\n\r\nThe 3,000-square-foot store and adjoining fuel islands opened in the Kahala suburb of Honolulu. Aloha’s former c-store and fuel islands on the site were demolished to make way for the new structures.\r\n\r\n“The company wants to position its convenience operation as the convenience store brand of choice in its markets,” said Joseph Bona, president of the retail division of the New York-based CBX, which designed the store.\r\n\r\n\r\nOne of the most commanding of the new design elements is the restyled Aloha logo found repeated on the façade signage, gas canopy and pumps.\r\n\r\nInside the store, customers can find the stylized Aloha “A” repeated on green wallpaper that calls attention to foodservice areas.\r\n\r\n\r\n“We are very pleased with the Kahala prototype,” said Richard Parry, Aloha president and CEO. “We believe that this sets a great foundation for Aloha Petroleum’s plans to expand and further develop our c-store business in Hawaii.” \r\n\r\nWant to see for yourself? Be sure to attend the NACS Show Ideas 2 Go General Session on Oct. 3. The new Aloha concept store is featured in the lively 40-minute video tour of innovative store concepts from across the country.\r\n\r\n<a href=\"http://www.nacsonline.com/NACS/News/Daily/Pages/ND0811112.aspx\" target=\"_blank\">http://www.nacsonline.com/NACS/News/Daily/Pages/ND0811112.aspx</a>', 'Aloha Petroleum Opens New Store Prototype', '', 'publish', 'open', 'open', '', 'aloha-petroleum-opens-new-store-prototype', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/aloha-petroleum-opens-new-store-prototype', 0, 'thinking', '', 0),
(1748, 1, '2011-08-09 21:01:25', '2011-08-09 21:01:25', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2011/08/limited-edition-kotex-pic.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2011/08/limited-edition-kotex-pic.jpg\" alt=\"\" title=\"limited-edition-kotex-pic\" width=\"652\" height=\"367\" class=\"alignnone size-full wp-image-4955\" /></a>\r\nA cynic would say that no plain white surface can last long these days before some brand turns it into a marketing vehicle. But what if that surface belongs to a tampon, feminine pad, or panty liner? Off-limits territory, right?\r\n\r\nWell, no. Last March, Kimberly-Clark’s Kotex brand introduced U by Kotex, a line of feminine-care products in a staggering range of psychedelic patterns and neon colors, and it\'s been pushing the limits ever since. The tactic is working. K-C just announced that Q2 2011 sales in its personal-care division were up 7 percent to $2.3 billion. \r\n\r\n“It’s another opportunity to push this category that’s traditionally been institutional and clinical-looking,” said Kristi Bryant, design manager, Kimberly-Clark.\r\n\r\nNow comes the latest peg: a limited-edition “Designer Series”—assisted by New York brand-design consultancy CBX—featuring still more riotous color explosions in patterns\r\nincluding polka-dots, stripes, clovers, and various curlicue thingies: “Poptimistic,” “Boho,” and “Freestyle” for the pads, and a tampon called “Punk Glam.”\r\n\r\nKotex also recently sponsored an online design-your-own feminine pad contest that resulted in over 11,000 submissions (BanTheBland.com). Girls adorned liners with peace signs, umbrellas, strawberries, and argyle over leopard skin. One submission bore the name, \"Peace Love Period.\" Winning designs will hit the market next year.\r\n\r\nWhile the K-C marketing department\'s original question—“Who said period products have to be white to work well?”—has seemingly been answered, it couldn\'t have said for sure that women would thrill to the idea of lining undergarments with orange sunbursts or purple paisleys. But the U line seems to have reached the right Justin Bieber squealer demo. A recent comment on the U by Kotex website: “Yay! New pad designs! I’m excited! xD!” Enough said.\r\n\r\nAnd forgive us for asking, but there\'s something we want to know. What’s the point of expressing a personal fashion ethos if the product is, uh, not exactly something one can show off walking down the street? \r\n\r\n<a href=\"http://www.adweek.com/news/advertising-branding/purple-tampons-why-not-134027\" target=\"_blank\">http://www.adweek.com/news/advertising-branding/purple-tampons-why-not-134027\r\n</a>\r\n“They’re more of an extension of today’s young women’s personal style,” said Bryant.\r\n\r\nWith brands everywhere searching for that final frontier of personal-style extension, tampons may truly be it.\r\n\r\n', 'Adweek: \"Purple Tampons. Why Not?\"', '', 'publish', 'open', 'open', '', 'adweek-purple-tampons-why-not', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/adweek-purple-tampons-why-not', 0, 'thinking', '', 0),
(1749, 0, '2018-09-27 16:51:30', '2018-09-27 16:51:30', '', 'PG_brands2', '', 'inherit', 'open', 'closed', '', 'pg_brands2', '', '', '2018-09-27 16:51:30', '2018-09-27 16:51:30', '', 1574, 'http://cbx.cappendev.com/app/uploads/2018/09/PG_brands2.jpg', 0, 'attachment', 'image/jpeg', 0),
(1750, 1, '2011-08-04 13:44:36', '2011-08-04 13:44:36', '<p>Retailers might not have the deep pockets of a consumer-packaged-goods giant. But a little creative thinking goes a long way. Consider the following tips — in no apparent order — when marketing your store brand products:\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/PGSB0811_29.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/PGSB0811_29.jpg\" alt=\"\" title=\"PGSB0811_29\" width=\"400\" height=\"334\" class=\"alignnone size-full wp-image-4958\" /></a>\r\n\r\n1. Don\'t just promote on price.\r\nA quality store brand product at a low price might be appealing to many consumers, but it isn\'t necessarily a strong differentiator.\r\n\r\n\"The most successful retailers use [their brands] to not only drive margin, but to provide a clear point of difference, help enhance the shopping experience, and — most importantly — provide customers with additional reason to come to your stores and buy more,\" says Andres Siefken, vice president of marketing with Daymon Worldwide, Stamford, Conn.\r\n\r\nBrad Hanna, senior vice president, consumer packaged goods, and group practice leader of Kansas City, Mo.-based Barkley, says the \"quality and value\" proposition is an entry point for many categories. Retailers such as Target, Costco, Trader Joe\'s, Whole Foods and Safeway have gone beyond this proposition and carried through the more \"vibrant, relevant and defined personality\" of their retail brands into their store brand products to better differentiate themselves in the market.\r\n\r\n2. Consider the category.\r\nStore brand penetration varies from category to category. Ergo, marketing strategies also must vary from category to category, says Todd Maute, a partner with New York-based CBX.\r\n\r\nFor example, an April study from Market Force Information of Boulder, Colo., found that more than 29 percent of survey participants never purchase private label cereal (citing taste as the primary reason), while only 4 percent never purchase own-brand milk.\r\n\r\nRetailers should effectively analyze data to determine the optimal private label product mix, Maute says. The insight also should be coupled with marketing strategies that vary from category to category.\r\n\r\n3. Use the shelf edge.\r\nMany experts believe that at least 70 percent of purchasing decisions are made in-store. For that reason, Jeff Weidauer, vice president of marketing and strategy for Vestcom, Little Rock, Ark., calls the shelf edge a store’s \"most valuable real estate\" for educating customers and promoting store brand items.\r\n\r\n\"It\'s the first place a shopper looks for information,\" he says, \"and it\'s the best bet for creating that all-important connection that makes her choose the product off the shelf.\"\r\n\r\nAnd don\'t forget about placing quick response (QR) codes on the shelf edge. By taking a picture of a QR code with a smartphone, consumers are directed to a website containing product information that might not fit on packaging or a shelf edge.\r\n\r\n4. Get creative with displays.\r\nThe private label industry has seen a push toward creative point-of-purchase (POP) formats that feature innovative, multi-dimensional and 3D visuals that really grab consumer attention, says Kathy Calta, chief marketing officer for Baltimore-based Vertis Communications.\r\n\r\n\"Mixing textures like fabric, wood, aluminum and metal is another trend retailers are using with their displays to promote store brands,\" she says.\r\n\r\nRetailers also could use window clings and creative shades or blinds, Calta adds. And when integrating a brand\'s message on POP displays, it is important to think regionally — in terms of both geography and ethnicity — so messages are versioned appropriately.\r\n\r\n5. Be consistent.\r\nIn packaging, visual quality and consistency — in terms of both color and content — are two key attributes that impact a brand\'s value and affect the way consumers view and select products, Vertis\' Calta says. Both help tie store brand products together.\r\n\r\n\"To make a store brand easily recognizable on shelves, it\'s important that the colors and images on a can of soup are consistent with those on [a] bag of chips,\" she says.\r\n\r\nVertis recently began using customer insight to develop packaging concepts for Sunflower Farmers Market\'s own-brand products. The concepts — which go across a variety of product substrates — feature colors, imagery and designs that convey the attributes of the brand that resonate most with consumers.\r\n\r\n6. Encourage exploration.\r\nThe retailer has the power to create a shopping experience that motivates clients to explore, says Greg Feinberg, president of the Los Angeles-based Aisle 9 Group.\r\n\r\n\"The retailer also has the power to place its products in optimal areas where they will be picked up,\" he points out. \"Remember: Once a product is picked up by a consumer, there is an 80 percent chance that they will buy it.\"\r\n\r\nMike Taylor, executive director, brand strategy and research for Dayton, Ohio-based Interbrand, says his company\'s research shows that consumers consider every shopping experience to be a journey.\r\n\r\nTo create an enjoyable journey, Taylor says retailers should let their store brands be trail markers. Retailers could place them in areas that \"surprise and delight consumers\" every time they walk into the store and down an aisle, with one \"marker\" leading to another.\r\n\r\n7. Create a demo program.\r\nIn-store sampling not only impacts day-of sales, but also impacts sales for many weeks following. An August 2009 study from research firm Knowledge Networks-PDI, Menlo Park, Calif., found that items sampled in-store in multiple categories showed an average 475 percent cumulative sales lift on the day of the event. What\'s more, over the course of a 20-week period, the sampled items saw an average cumulative sales lift of 74 percent.\r\n\r\nThe study also found that in-store sampling drives repeat purchases and sales of existing products and line extensions.\r\n\r\n8. Promote outside the store. \r\nMost purchase decisions are made in-store, but don\'t discount the importance of engaging consumers outside those four walls. Rich Simon, managing partner with Boomerang Brands, Westmont, Ill., says every retailer has a captive audience for its store brands. But rarely does one see a retailer promoting its brands outside of the store.\r\n\r\n\"Retailers must look at the daily lives of their iconic customers and promote their store brands where they work, work out and receive their local news,\" Simon adds.\r\n\r\nHe goes on to say that retailers have the opportunity to promote their store brands through targeted advertising via print (local newspapers and mailers), health-focused events (local 5K runs and amateur sports) and social media.\r\n\r\n9. Think big picture. \r\nA store brand represents its owner, taking on its personality and visual identity. Therefore, it is important to know the attributes consumers find most appealing about the retailer and use them during every step — from product development to marketing.\r\n\r\n\"Many retailers have vibrant and relevant retail brands, but they are missing an opportunity to push the equities of their retail brand into the equity of their private brands,\" says Barkley\'s Hanna.\r\n\r\n10. Use excess space. \r\nIn the May issue of its Competitive Edge (titled \"My Store Is Too Big — What Do I Do With the Extra Space?), Barrington, Ill.-based retail consultancy Willard Bishop says the most efficient store size is approximately 40,000 square feet — nearly 25 percent smaller than most grocery stores are today. That extra space could be dedicated to destination or signature categories, thus providing customers with a unique shopping experience.\r\n\r\n<a href=\"http://www.plstorebrands.com/print-article-shout_it_out-2139.html\" target=\"_blank\">http://www.plstorebrands.com/print-article-shout_it_out-2139.html</a>', 'Shout it Out', '', 'publish', 'open', 'open', '', 'shout-it-out', '', '', '2018-09-27 17:58:48', '2018-09-27 17:58:48', '', 0, 'http://cbx.cappendev.com/thinking/16/shout-it-out', 0, 'thinking', '', 0),
(1751, 1, '2011-07-06 14:00:44', '2011-07-06 14:00:44', '<p>On Wednesday, the New York-based Walgreens-owned ubiquitous drugstore Duane Reade opened its new flagship store bring the brand vision “New York Living Made Easy” to life in a vibrant neighborhood that is establishing its upscale identity. The roughly 22,000-square-foot store is the largest Duane Reade ever built. The store, which will be open 24 hours a day, seven days a week, is located in close proximity to the New York Stock Exchange and features the first introduction of their parent companies brand into a store “Powered by Walgreens Pharmacy Network”; an expanded beauty department centering on the award-winning Duane Reade LOOK Boutique; a unique fresh food, beverage and snack department; sushi bar, a shoe shine area, the largest Duane Reade/HP digital photo center and daily fresh flowers for sale. As well as an in-store salon will offer blowouts for $35 to $45 and manicures for $10; “Find Your Look,” a computer that takes your photo, lets you scan in makeup items, then retouches your photo to show how you would look in those products; a juice bar where employees whip up made-to-order $4.99 smoothies and a Coca-Cola machine that dispenses 130 drinks at the touch of a computer screen.\r\nAnd of course the CBX designed and recently renamed Private Brand Good & Delish, the groundbreaking UPC based skyline value brand and Apt 5 all playing starring roles with endcaps and signage engaging customers in the brands throughout the store.\r\n\r\nHere is the press release from Duane Reade:\r\n\r\nNew York City’s Largest Drugstore Chain Unveils the World’s Most Innovative Drugstore with Pharmacy Services Powered by Walgreens\r\n\r\n40 Wall Street, known as the “Crown Jewel of Wall Street,” once held the title of the tallest building in the world. Now, it is home to a 22,000-square-foot Duane Reade flagship store and one of the drugstore chain’s most innovative locations to date, which is scheduled to open July 6th. The new 24-hour store will have a decided “up market” focus, from its health care, food and beauty offerings to exclusive services and amenities never before seen in a Duane Reade or any other drugstore.\r\n\r\n“This store represents a milestone, with the best ideas of Duane Reade and Walgreens setting a new benchmark for health and daily living,” said Walgreens President and CEO Greg Wasson. “As part of the Walgreens family of companies, Duane Reade is taking an important step in its highly visible re-branding initiatives with the opening of this store.”\r\n\r\nJoe Magnacca, President of Duane Reade and President of Daily Living Products and Solutions for Walgreens, said, “This space signifies great historical achievement, where it took workers just 93 days to build the entire steel frame of this 72-story building in 1930. Since then, it has been transformed for the new era, mirroring Duane Reade’s strategic brand repositioning today. 40 Wall Street is the latest phase in introducing our iconic New York brand to its modern relevancy with our New York metropolitan area customers.”\r\n\r\nQualified medical attention will be on-hand with the company’s signature, no-appointment-required “Doctor On Premises” service that provides urgent, affordable and quality health care, including Duane Reade’s first pharmacy “Powered by Walgreens Pharmacy Network.” The new system will link to Walgreens pharmacy system, the largest pharmacy network in the U.S. New Yorkers, out-of-state residents and visitors now can have their Walgreens pharmacy information available at this Duane Reade location for a seamless patient experience that will also include prescription “ready” text messaging.\r\n\r\nAn expanded beauty department will feature the award-winning LOOK Boutique offering before/after virtual makeovers, skin analysis from Philips Crystalize, and an automatic fragrance sampler that will allow customers to try more than 40 different scents on their wrist. A nail salon will feature manicures, gels, the latest colors from OPI and essie, and a hair salon by Phyto Universe with services like hair/scalp analysis, blowouts and styling from a certified hair care professional. High-end, salon grade skin/hair products and accessories will be available from Nuxe and other trusted brands.\r\n\r\nDuane Reade will bring the best of its New York Living Made Easy vision with store offerings that will include: a Sushi Station, featuring a chef and full menu from edamame to elaborate rolls; The Juice Market, offering fresh-made specialty themed smoothies; a Starbucks coffee and fresh bakery counter; a Coca-Cola “Freestyle” machine dispensing 130 varieties of Coca Cola fountain drinks; and an expanded natural and organic section containing fresh fruits, vegetables, wraps, sandwiches and salads made daily; including other products exclusive to Duane Reade.\r\n\r\n“The fresh and healthy food offerings will be un-paralleled within the drugstore industry,” said Paul Tiberio, Senior Vice President of Merchandising & Chief Marketing Officer for Duane Reade. “As our customers shop across fewer retailers, we have positioned 40 Wall Street to best service the ‘need-it-now’ trips of the area’s growing residential and professional populations, offering an ‘up market’ fresh food proposition and their one-stop shop solution.”\r\n\r\nThe Virtual Assistant, custom designed for Duane Reade by Tensator, will welcome and introduce customers to the many new store features by utilizing the latest in holographic imaging and audio-visual technology to create the illusion of a real person. (Tensator is a global leader in queue management and digital signage solutions.)\r\n\r\nFor the professional on the go, a retro-styled, mahogany-polished shoe shine area will be on-hand, and all proceeds from the shine will be donated to various New York-based philanthropic organizations through the Duane Reade Charitable Foundation. In addition, business enthusiasts will be able to browse the international newsstand stocked with papers from financial centers across the globe, power-up at a cell phone charging station that will lock the device and charge while a customer shops, all while taking in important stock, news and sports feeds on the 20-foot official NYSE in-store ticker.\r\n\r\nOther New York City conveniences include daily fresh flowers available for any occasion and the biggest Duane Reade/HP digital photo center to date.\r\n\r\n<a href=\"http://mypbrand.com/2011/07/06/duane-reade-good-delish-invade-wall-street/\" target=\"_blank\">http://mypbrand.com/2011/07/06/duane-reade-good-delish-invade-wall-street/\r\n</a>', 'Duane Reade & Good & Delish Invade Wall Street', '', 'publish', 'open', 'open', '', 'duane-reade-good-delish-invade-wall-street', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-good-delish-invade-wall-street', 0, 'thinking', '', 0),
(1752, 1, '2011-07-06 14:03:08', '2011-07-06 14:03:08', '<p>New York City -- With its array of in-store services, expanded food offerings and unexpected amenities, the new Duane Reade flagship in downtown Manhattan pushes the envelope of drugstore retailing -- and it does so with a style and ambience that sets it apart from the competition.\r\n<a href=\"http://www.chainstoreage.com/duane-reade-manhattan\" target=\"_blank\">(View photos of the flagship store)\r\n</a>\r\n\r\nThe 22, 000-sq.-ft. store is located in the Trump Building at 40 Wall Street (once the tallest building in the world), in a cavernous space that was formerly home to a bank. With its vaulted ceilings and marble columns, the refashioned interior combines the building’s historic architecture with decidedly contemporary elements, starting with a high-tech holographic “virtual” greeter that welcomes customers. In a nod to its location, there is also a NYSE ticker. The interior was designed by CBX, New York,\r\n\r\nThe new Duane Reade boasts a number of services, including a nail salon, hair salon and shoe shine station. A doctor is on hand in the pharmacy for consultation. The expanded food section is more like a mini-convenience store. It includes a juice bar, sushi bar, and refrigerated cases with such Big Apple favorites as pastrami from the Carnegie Deli and sandwiches from Zabar.\r\n\r\nThe store brings together many of the innovations that Duane Reade has been working on in recent years under one roof for the first time -- and also brings the best of its parent company, Walgreens, particularly the latter’s pharmacy expertise.\r\n\r\n“This store will serve as an incubator for new ideas,” said Joe Magnacca, president of Duane Reade and president of Daily Living Products and Solutions for Walgreens. “And where is makes sense, we will apply whatever works here to other locations, Walgreens as well as Duane Reade.” (Walgreens acquired the 258-store Duane Reade in 2010 for about $1 billion.)\r\n\r\nThe 22,000-sq.-ft. Wall Street location is the largest to date in Walgreens’ portfolio. But that will not be true by the end of the year, Magnacca said.\r\n\r\n“We are looking to open flagships under the Walgreens banner, in select locations,” he added.\r\n\r\nSome of the key highlights of the store include:\r\n\r\n<ul>A big focus on fresh foods, with a sushi station complete with a chef, a juice bar with fresh-made smoothies, and an expanded natural and organic section containing fresh fruits, vegetables, wraps, sandwiches and salads. The overall food selection balances national brands with local, well-known vendors.</ul>\r\n\r\n\r\n<ul>A Coca-Cola \"Freestyle\" machine dispensing 130 combinations of Coca Cola- owned fountain drinks;</ul>\r\n\r\n\r\n<ul>A department-store styled beauty department offering before/after virtual makeovers, skin analysis, and an automatic fragrance sampler that will allow customers to try more than 40 different scents. Trained beauty advisors are on hand to assist customers. </ul>\r\n\r\n\r\n<ul>The chain’s first pharmacy \"Powered by Walgreens Pharmacy Network,” concept, which links the system to the Walgreens pharmacy system;\r\nNo-appointment-required \"Doctor On Premises\" service;</ul>\r\n\r\n\r\n<ul>A nail salon, done in partnership with Essie and OPI, that offers feature manicures in a boutique-like setting (in a space that used to house the office of banker David Rockefeller) accented with a chandelier, antique mirror marble fireplace;</ul>\r\n\r\n\r\n<ul>The first retail application of the Tensator Virtual Assistant (see related story), which uses holographic imaging and audio-visual technology to create the illusion of a real person. Here it takes the form of a friendly female greeter who welcomes customers to the store.</ul>\r\n\r\n\r\n<ul>A hair salon by Phyto Universe offering such services as hair/scalp analysis and blowouts;</ul>\r\n\r\n\r\n<ul>A cell-phone charging station that will lock and charge the device while the customer shops;</ul>\r\n\r\n\r\n<ul>A newstand stocked with papers from financial centers around the world; and</ul>\r\n\r\n\r\n<ul>A shoe-shine station, with all proceeds donated to locally-based charities.</ul>\r\n\r\n\r\n<a href=\"http://www.chainstoreage.com/article/duane-reade-opens-big-wall-street\" target=\"_blank\">http://www.chainstoreage.com/article/duane-reade-opens-big-wall-street\r\n</a></p>\r\n\r\n ', 'Duane Reade opens big on Wall Street', '', 'publish', 'open', 'open', '', 'duane-reade-opens-big-on-wall-street', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-opens-big-on-wall-street', 0, 'thinking', '', 0),
(1753, 1, '2011-07-05 14:12:31', '2011-07-05 14:12:31', '<p>Despite the beleaguered stock market, Duane Reade is turning to Wall Street to make a profit.\r\nOn Wednesday, the chain will open a roughly 22,000-square-foot pharmacy in the Trump Building at 40 Wall Street. Joe Magnacca, president of Duane Reade and Everyday Living Solutions at the Walgreen Company, which owns Duane Reade, said it is the largest Duane Reade ever built.\r\n\r\nThe drugstore occupies 40 Wall Street’s cavernous old bank space, with vaulted ceilings rising two stories above the marble floor. It includes opulent amenities like a hair salon for shampoos, blow dries and blowouts; a nail bar for manicures and massages; a pharmacy with a doctor on hand for consultation during the week; and a grocery market featuring sushi and smoothie bars. There is also a stock ticker.\r\n\r\nThe Wall Street store’s extensive services are an attempt to rethink the American pharmacy model, which Mr. Magnacca said “hasn’t changed much since the removal of soda fountains 50 years ago.”\r\n\r\n“We believe it’s the most exciting drugstore in the world,” he said in an interview last week.\r\n\r\nMr. Magnacca said this Duane Reade cost around 20 percent more than usual to build. It is the company’s latest effort to custom-fit a store to the surrounding neighborhood, a strategy that has touched off controversy in the past. One that opened last year on Bedford Avenue in Williamsburg, Brooklyn, drew threats of a boycott from residents who feared it would force out independent pharmacies and homogenize the neighborhood.\r\n\r\nBut the Williamsburg store, which features a bar that sells 64-ounce bottles of beer called growlers, proved so popular that Duane Reade adopted the growler bar at a second pharmacy on the Upper West Side.\r\n\r\nMr. Magnacca said the new store was designed to preserve relics like black marble columns and gilded escalators from 40 Wall Street’s former life as the Bank of Manhattan Trust Building. He said he did not think financial district customers would see this Duane Reade as an encroachment; after all, there are already 14 locations around the neighborhood.\r\n\r\nMichael Fram and Tom McDonnell, who work at 40 Wall Street, were chatting outside the building Thursday afternoon. Both men said they were unaware that the store was opening, despite the gigantic banners that flapped directly overhead. Told of its arrival, they said they thought the store would be convenient, but they were not sure they would go there for lunch.\r\n\r\n“I don’t know about the sushi,” Mr. Fram said. “I’d have to smell it first. But I’ll try anything once.”\r\n\r\n<a href=\"http://cityroom.blogs.nytimes.com/2011/07/05/at-duane-reades-newest-outpost-sushi-and-hairstyling/\" target=\"_blank\">http://cityroom.blogs.nytimes.com/2011/07/05/at-duane-reades-newest-outpost-sushi-and-hairstyling/</a>', 'At Duane Reade’s Newest Outpost, Sushi and Hairstyling', '', 'publish', 'open', 'open', '', 'at-duane-reades-newest-outpost-sushi-and-hairstyling', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/at-duane-reades-newest-outpost-sushi-and-hairstyling', 0, 'thinking', '', 0),
(1754, 1, '2011-06-16 14:18:16', '2011-06-16 14:18:16', '<p>Why do Americans buy Dad such cheap, boring Father\'s Day presents? \r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/tt-fathersday-hed-2011.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/tt-fathersday-hed-2011.jpg\" alt=\"\" title=\"tt-fathersday-hed-2011\" width=\"652\" height=\"367\" class=\"alignnone size-full wp-image-4963\" /></a>\r\n\r\nAccording to the 2010 Census, there are 70.1 million fathers in the United States. And this weekend, the majority of them will undergo a highly curious annual rite. Under the beaming gaze of their progeny, they will tear the wrapping paper off some of the dullest gifts in America. No offense to the brands that make socks, neckties, or mugs inscribed with golf jokes, but Father’s Day confirms one of marketing’s sadder truths: When it comes to gift giving, Mom rakes in flowers, perfume, and jewelry, while Dad gets...whatever he gets.\r\n\r\nThanks to marketers’ penchant for measuring everything, there’s proof of this paternal neglect. While Americans spent an estimated $16 billion on Mother’s Day gifts this May, they’re expected to spend only $11 billion on Father’s Day. Mothers received 139 million greeting cards; it’s expected dads will receive 94 million. And while the average Mother’s Day present cost $140.73, most people admit they’ll drop less than 100 bucks on dad—often shopping in a discount store and usually buying a “practical” gift. Automotive stuff and gardening tools rank among the top 10.\r\n\r\n“We’ve noticed this trend,” says Kathy Grannis of the National Retail Federation. “In recent years we could blame the economy. But even before the downturn, retailers noticed that Father’s Day gifts were smaller.”\r\n\r\nYet exactly how Father’s Day gifts arrived at this diminished state is open to dispute. Emily Valentine, with marketing firm CRT/tanaka, says it’s because brands simply pay less attention to men. “Moms get more coddling—from retailers and the media,” she says. Julia Beardwood of brand strategy firm Beardwood&Co proffers a kind of retail-oedipal theory: \r\n\r\n“Mom gets indulgent gifts because you were a pain in the butt as a child and she deserves something for what she had to put up with—including childbirth.” Sharon Banfield of market research firm PriceGrabber suggests the answer’s simpler: kids have already blown all their money on Mother’s Day. “The six [intervening] weeks leave little room to set aside funds,” she says.\r\n\r\nBut marketers like Gregg S. Lipman of branding consultancy CBX blame males themselves. Dad gets a lame-ass practical present because, directly or indirectly, he asked for one. “Men tend to want practical gifts,” Lipman says, adding that “there’s still a strong cultural bias against men receiving gifts because men prefer to earn everything.”\r\n\r\nIf Lipman’s right, fathers might not even mind paying for their own presents—and, sadly, many do. According to AT&T, Father’s Day has historically seen the highest volume of one special kind of phone call—the kind placed collect.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/TT-fathersday-01-2011.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/TT-fathersday-01-2011.jpg\" alt=\"\" title=\"TT-fathersday-01-2011\" width=\"480\" height=\"904\" class=\"alignnone size-full wp-image-4964\" /></a>\r\n\r\n<a href=\"http://www.adweek.com/news/advertising-branding/burdens-fatherhood-132525\" target=\"_blank\">http://www.adweek.com/news/advertising-branding/burdens-fatherhood-132525\r\n</a>', 'Adweek: \"The Burdens of Fatherhood\"', '', 'publish', 'open', 'open', '', 'adweek-the-burdens-of-fatherhood', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/adweek-the-burdens-of-fatherhood', 0, 'thinking', '', 0),
(1755, 1, '2011-06-03 14:25:26', '2011-06-03 14:25:26', '<p><a href=\"http://www.ddionline.com/displayanddesignideas/magazine/Shopper-Marketing-and--4160.shtml\" target=\"_blank\"></a>', 'DDi: \"Focus on the Shopper\"', '', 'publish', 'open', 'open', '', 'ddi-focus-on-the-shopper', '', '', '2018-09-27 17:58:40', '2018-09-27 17:58:40', '', 0, 'http://cbx.cappendev.com/thinking/16/ddi-focus-on-the-shopper', 0, 'thinking', '', 0),
(1756, 1, '2011-01-03 14:28:10', '2011-01-03 14:28:10', '<p>All-natural crystals promote health and hydration, and package graphics signal YZ’s effervescent properties.\r\nTower Laboratories is quenching consumers’ ever-growing thirst for proactive health products with YZ (pronounced “wise”) All-Natural Hydravescent Crystals. Tower Laboratories is a division of Towers Brands and a manufacturer of private-label effervescent products, including denture cleaners, analgesic antacids, and bath tablets.\r\n\r\nSeeking a way to extend its proprietary effervescent technology, Tower Laboratories turned to branding firm CBX to help innovate new product ideas. The branding team decided to focus on the category of proactive health and hydration for the application of Tower Laboratories’ technology.\r\n\r\nThe YZ brand that grew out of this research includes All Natural Hydravscent Crystals, which are added to water to proactively foster good health. The line consists of three products: Immunity (Orange Mango Pineapple), Antioxidant (Raspberry Green Tea), and Digestive Health (Lemon Ginger).\r\n\r\nThe crystals contain 20 calories per serving, respond to a variety of health issues, and feature electrolytes to aid hydration.\r\n\r\nThe product comes in seven “stick” packets inside a carton. A color-coded logo and benefit bar—green for the Antioxidant packs, orange for the Immunity packs, and yellow for Digestive Health packs—make it easy to understand the benefits and clearly differentiate the products. Luscious and natural fruit photography further communicates each flavor. The brand name appears on the front carton, placed inside a circular logo surrounded by bubbles to signal the product’s effervescent nature. A narrative about the benefits of the bubbles runs along the side of the package.\r\n\r\n“While there are many other water-enhancing products on the market, the effervescent bubbles in YZ are actually better, as they help to disperse ingredients quickly and evenly,” says Henry McInerney, Tower Brands CEO.\r\n\r\nYZ products are available online, at Connecticut specialty retail stores, and in health clubs and Pilates studios across the nation.\r\n\r\nIn addition, Outthink, Tower Brands’ marketing firm, developed innovative ways to introduce the YZ to the target audience. One of them involves working in conjunction with a sports nutritionist to launch a grass-roots campaign leveraging social media marketing, online sampling, and couponing.\r\n\r\n<a href=\"http://www.packworld.com/package-design/graphic/package-helps-sell-benefits-crystal-based-hydration-product\" target=\"_blank\">http://www.packworld.com/package-design/graphic/package-helps-sell-benefits-crystal-based-hydration-product</a>', 'Package helps sell benefits of crystal-based hydration product', '', 'publish', 'open', 'open', '', 'package-helps-sell-benefits-of-crystal-based-hydration-product', '', '', '2018-09-27 17:58:45', '2018-09-27 17:58:45', '', 0, 'http://cbx.cappendev.com/thinking/16/package-helps-sell-benefits-of-crystal-based-hydration-product', 0, 'thinking', '', 0),
(1757, 1, '2011-05-16 14:33:41', '2011-05-16 14:33:41', 'MANAGEMENT CHANGES\r\nArchitectural firm MulvannyG2 (Bellevue, Wash.) promoted Brian Fleener to vp of retail stores development. In this position, Fleener will lead the development of the firm’s retail stores market sector and design strategy.\r\n\r\nRead more: <a href=\"http://vmsd.com/content/victoria-s-secret-remodels-miracle-mile-location-and-more-industry-news\" target=\"_blank\">http://vmsd.com/content/victoria-s-secret-remodels-miracle-mile-location-and-more-industry-news </a>', 'Victoria’s Secret Remodels Miracle Mile Location … And More Industry News', '', 'publish', 'open', 'open', '', 'victorias-secret-remodels-miracle-mile-location-and-more-industry-news', '', '', '2018-09-27 17:58:50', '2018-09-27 17:58:50', '', 0, 'http://cbx.cappendev.com/thinking/16/victorias-secret-remodels-miracle-mile-location-and-more-industry-news', 0, 'thinking', '', 0),
(1758, 1, '2011-05-12 14:36:07', '2011-05-12 14:36:07', '<p>Cadena Comercial OXXO, the Mexican convenience store chain, has appointed CBX, the New York-based strategic branding and retail design consultant, with a view to expand its foodservice offerings.\r\nOXXO\'s menu includes sodas and bakery products. OXXO and CBX will also work together on several operational issues that are related to foodservice. With the middle class growing in Mexico, OXXO reportedly plans to position itself for future growth. Besides foodservice offerings, it will also open more outlets. The company plans to reach 12,000 outlets in the next three years. Last year, OXXO opened over 1000 outlets.\r\n\r\nThe Monterrey-based convenience store chain, which presently has overt 8,400 convenience stores across Mexico and Latin America, is a completely owned subsidiary of beverage company Femsa. Cadena Comercial OXXO also operates as a nationwide distributor of coca cola products.\r\n\r\n<a href=\"http://conveniencestoresgasstations.retail-business-review.com/news/cadena-comercial-oxxo-to-expand-foodservice-offerings-120511\" target=\"_blank\">http://conveniencestoresgasstations.retail-business-review.com/news/cadena-comercial-oxxo-to-expand-foodservice-offerings-120511</a>', 'Cadena Comercial OXXO to expand foodservice offerings', '', 'publish', 'open', 'open', '', 'cadena-comercial-oxxo-to-expand-foodservice-offerings', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/cadena-comercial-oxxo-to-expand-foodservice-offerings', 0, 'thinking', '', 0),
(1759, 1, '2011-05-11 14:37:37', '2011-05-11 14:37:37', '<p>Brand, design consultant will assist Mexico\'s largest c-store chain with foodservice expansion\r\nNEW YORK -- Strategic branding and retail design consultancy CBX said that its retail division has been retained by Mexico\'s Cadena Comercial OXXO, North America\'s largest operator of convenience stores, to assist with an expansion of its foodservice offer. Headquartered in Monterrey, Mexico, OXXO presently operates 8,426 c-stores across Mexico and Latin America and is wholly owned by FEMSA (Fomento Econ amico Mexicano), a beverage company that brews Sol, Carta Blanca, Tecate and Indio beer.\r\n\r\nThe chain currently offers traditional c-store fare such as hot dogs, sodas and bakery items, as well as a vast selection of bottled beverages.\r\n\r\nIn addition to working with the chain on developing its food program, CBX is consulting on a variety of operational matters related to the foodservice program. \"Mexico\'s middle class continues to grow, and OXXO wants to position itself for future growth and profit,\" said Ralph Sloan, senior partner for retail at CBX.\r\n\r\nSince its founding in 1977, OXXO operates freestanding stores ranging from 1,500 to more than 3,000 square feet. Aggressively expanding, the chain is on track to field more than 12,000 stores by 2014. In 2010, OXXO unveiled about 1,080 new stores, for an average of 2.9 stores opening daily.\r\n\r\nOXXO stores are identified by their red-and-white sans serif logo along with well-executed interiors. The stores, most of which operate 24 hours a day, serve the everyday needs of millions of Mexicans who can visit a conveniently located OXXO store by foot or car. The chain offers its customers easy access, a fast and comfortable shopping environment and the ability to directly pay utility bills in store. Customers can find hundreds of everyday items from a wide array of household staples that range from laundry detergent to Mexican dietary mainstays such as tortillas and produce at prices competitive with the country\'s supermarkets.\r\n\r\nNew York City-based CBX is a fully integrated creative agency specializing in retail design and operations, brand and corporate identity development, packaging, research and motion branding. As a full-service consultancy, CBX offers architecture, interior design, merchandise and store planning, identity and branding, graphics and environmental graphic design, media design, product design, master planning, construction detailing and consumer research.\r\n\r\n<a href=\"http://www.cspnet.com/news/foodservice/articles/oxxo-retains-cbx\" target=\"_blank\">http://www.cspnet.com/news/foodservice/articles/oxxo-retains-cbx</a>', 'OXXO Retains CBX', '', 'publish', 'open', 'open', '', 'oxxo-retains-cbx', '', '', '2018-09-27 17:58:45', '2018-09-27 17:58:45', '', 0, 'http://cbx.cappendev.com/thinking/16/oxxo-retains-cbx', 0, 'thinking', '', 0),
(1760, 1, '2011-05-11 14:46:07', '2011-05-11 14:46:07', '<p>MONTERREY, Mexico -- North America\'s largest convenience store operator is setting its sights on expanding its foodservice offerings. To that end, Cadena Comercial OXXO has hired strategic branding and retail design consultant CBX to help meet that goal.\r\nOXXO, which is headquartered here, currently operates 8,426 c-stores across Mexico and Latin America. It is wholly owned by FEMSA, a beverage company best known as brewers of Sol, Carta Blanca, Tecate and Indio beer. The stores\' foodservice menu currently features hot goods, sodas and bakery items.\r\n\r\nIn addition to working together to expand the menu, OXXO and CBX will be putting their heads together on various operational matters related to the food program. \"Mexico\'s middle class continues to grow and OXXO wants to position itself for future growth and profit,\" said Ralph Sloan, senior partner, retail at CBX.\r\n\r\nIts foodservice program is not the only thing OXXO is expanding; it is also growing its footprint. The convenience store chain is on track to field more than 12,000 stores by 2014. In 2010 alone, OXXO opened the doors on approximately 1,080 new stores -- averaging 2.9 new stores a day.\r\n\r\n<a href=\"http://www.foodservice.csnews.com/top-story-mexico_s_largest_c_store_chain_looks_to_improve_foodservice_offer-864.html\" target=\"_blank\">http://www.foodservice.csnews.com/top-story-mexico_s_largest_c_store_chain_looks_to_improve_foodservice_offer-864.html\r\n</a>', 'Mexico\'s Largest C-Store Chain Looks to Improve Foodservice Offer', '', 'publish', 'open', 'open', '', 'mexicos-largest-c-store-chain-looks-to-improve-foodservice-offer', '', '', '2018-09-27 17:58:44', '2018-09-27 17:58:44', '', 0, 'http://cbx.cappendev.com/thinking/16/mexicos-largest-c-store-chain-looks-to-improve-foodservice-offer', 0, 'thinking', '', 0),
(1761, 1, '2011-05-11 14:48:01', '2011-05-11 14:48:01', '<p> New York City -- CBX, the strategic branding and retail design consultancy, announced that its Retail Division has been retained by Cadena Comercial OXXO, North America’s largest operator of convenience stores, to assist with an expansion of its foodservice offer.\r\nThe Monterrey, Mexico-based OXXO presently operates 8,426 c-stores across Mexico and Latin America and is wholly owned by FEMSA (Fomento Económico Mexicano), a beverage company. Aggressively expanding, the chain is on track to field more than 12,000 stores by 2014. In 2010, OXXO unveiled about 1,080 new stores, for an average of 2.9 stores opening daily.\r\n\r\nIn addition to working with the chain on developing its food program, CBX is consulting on a variety of operational matters related to the foodservice program.\r\n\r\n\r\n<a href=\"http://www.chainstoreage.com/article/cbx-retained-work-mexico’s-largest-c-store-group\" target=\"_blank\">http://www.chainstoreage.com/article/cbx-retained-work-mexico’s-largest-c-store-group</a>', 'CBX retained to work with Mexico’s largest c-store group', '', 'publish', 'open', 'open', '', 'cbx-retained-to-work-with-mexicos-largest-c-store-group', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-retained-to-work-with-mexicos-largest-c-store-group', 0, 'thinking', '', 0),
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(1763, 1, '2011-05-08 14:53:44', '2011-05-08 14:53:44', '<p>This past week Walgreens owned New York drug store Duane Reade invited its Facebook fans to “Take a peak at our new line of Good & Delish products” the announcement signaled the conversion of the Premium Private Brand DR Delish to a more Walgreen compatible name. Good & Delish is certainly an acceptable transition despite its rather inelegance, it sounds more like a 50’s drive-in than a premium food brand. It remains to be seen how this will impact the remainder of the Walgreen’s Private Brand portfolio, including their current food brand Deerfield Farms.\r\nTake a look at some of the very subtly redesigned products, in case you miss it the GOOD & is in the red dot where the DR used to live.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/GOODDELISH-POPCORN.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/GOODDELISH-POPCORN.jpg\" alt=\"\" title=\"GOODDELISH-POPCORN\" width=\"282\" height=\"466\" class=\"alignnone size-full wp-image-4974\" /></a>\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/GOODDELISH-PBJ.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/GOODDELISH-PBJ.jpg\" alt=\"\" title=\"GOODDELISH-PBJ\" width=\"400\" height=\"452\" class=\"alignnone size-full wp-image-4975\" /></a>\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/GoodDelish-Peanut-Butter-CUPS.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/GoodDelish-Peanut-Butter-CUPS.jpg\" alt=\"\" title=\"GoodDelish-Peanut-Butter-CUPS\" width=\"570\" height=\"444\" class=\"alignnone size-full wp-image-4976\" /></a>\r\n\r\n<a href=\"http://mypbrand.com/2011/05/08/duane-reade-reinvents-dr-delish-as-good-delish/\" target=\"_blank\">http://mypbrand.com/2011/05/08/duane-reade-reinvents-dr-delish-as-good-delish/\r\n</a>', 'Duane Reade Reinvents DR Delish as Good & Delish', '', 'publish', 'open', 'open', '', 'duane-reade-reinvents-dr-delish-as-good-delish', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-reinvents-dr-delish-as-good-delish', 0, 'thinking', '', 0),
(1764, 1, '2011-05-02 15:01:05', '2011-05-02 15:01:05', '<p>How the developer-cum-TV star-cum-presidential candidate became a living product:\r\nPresident Trump?\r\n\r\nTo run for president, you have to be at least 35 and a U.S. citizen. Trump should know. He gave Obama hell over not releasing his birth certificate, then claimed credit when he did. (Obama, by implication, referred to Trump as a “carnival barker.”) Perversely, the birther issue has also served as Trump’s political platform, along with a promise to “make this country great again.” By what means? Well, that apparently depends. The first time Trump toyed with high office in 1988, he criticized the GOP and called for nationalized healthcare. In 2000, he courted the Reform Party and advocated a tax on the wealthy. With an announcement of his intent looming in May, he’s now tacked hard right. Not everyone on the right is impressed (Karl Rove has called Trump’s political aspirations “a joke”). Still, Trump has won cheers from the Tea Party. Hey, did we mention Trump has a brand of tea?\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/trump-time-line-new1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/trump-time-line-new1.jpg\" alt=\"\" title=\"trump-time-line-new\" width=\"652\" height=\"2358\" class=\"alignnone size-full wp-image-4979\" /></a>', 'Adweek: \"Brand Trump\"', '', 'publish', 'open', 'open', '', 'adweek-brand-trump', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/adweek-brand-trump', 0, 'thinking', '', 0),
(1765, 1, '2011-04-19 15:29:34', '2011-04-19 15:29:34', '<p>Phase one of Shinsegae\'s new Chungcheong store—located in Cheonan, South Korea\'s central business district—opened in December 2010. Working together, New York-based CBX and its Seoul-based JMCBX division designed the architectural envelope for all of the merchandise areas, as well as the public areas and customer amenities, and directed the total design of multibranded departments. \r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0861_lg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0861_lg.jpg\" alt=\"\" title=\"IMG_0861_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4991\" /></a>\r\n\r\nWork on Shinsegae\'s Chungcheong store began in March 2010. The 287,900-sq.-ft. East building opened in December 2010 in the former Galleria department store. The 193,700-sq.-ft. West building is expected to debut later in 2011 in the former Yawoori department store. Including an E-Mart hypermarket, cinema and other facilities, the complex totals 1.26 million sq. ft.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0925_lg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0925_lg.jpg\" alt=\"\" title=\"IMG_0925_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4994\" /></a>\r\n\r\nSpecial amenities found inside the Cheonan store, such as the Culture Hall, rooftop garden and VIP lounge (pictured here), are more in keeping with features found in a hospitality environment. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0561_lg_rdax_600x400.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0561_lg_rdax_600x400.jpg\" alt=\"\" title=\"IMG_0561_lg_rdax_600x400\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4998\" /></a>\r\n\r\nDesigners were careful to include generous space between the myriad of merchandise focal points, such as this mannequin display, giving the eye a rest among the store\'s vast offerings. The East building was designed for adults looking for the latest in high-end fashion, while the West building will target young shoppers looking for the latest trends. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0659_lg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0659_lg.jpg\" alt=\"\" title=\"IMG_0659_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-5001\" /></a>\r\n\r\nUpon entering the store’s main floor, customers take in a calming color palette that ranges from cool ebony and gray tones to warm hues of cream and bright whites. Well-known cosmetic brands project from the neutral backdrop. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0665_lg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0665_lg.jpg\" alt=\"\" title=\"IMG_0665_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-5005\" /></a>\r\n\r\nA central atrium defines the East building, as does the abundance of light made possible by an energy-efficient lighting plan combining LED, metal halide and fluorescent sources. Vaulted ceilings, as well as generous traffic aisles, contribute to the overall spacious, yet cozy, upscale feeling. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0686_lg1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0686_lg1.jpg\" alt=\"\" title=\"IMG_0686_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-5011\" /></a>\r\n\r\nKnown for many innovations—from creating Korea’s first department store in 1930 to being the first to accept credit cards in that country—Shinsegae was also the first to sign partnerships with foreign brands, including some of the most prominent luxury nameplates. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0697_lg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0697_lg.jpg\" alt=\"\" title=\"IMG_0697_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-5014\" /></a>\r\n\r\nShinsegae’s signature refined and restrained use of natural materials—wood, metal, stone and deeply piled carpets—is evident on each floor of the East building, which houses apparel for men, women and children, as well as cosmetics and home products. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0809_lg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0809_lg.jpg\" alt=\"\" title=\"IMG_0809_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-5017\" /></a>\r\n\r\nShinsegae\'s design favors the use of natural materials, such as woods, metal and glass.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0814_lg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0814_lg.jpg\" alt=\"\" title=\"IMG_0814_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-5018\" /></a>\r\n\r\nWith its new Chungcheong store, Shinsegae introduced an environment designed especially for this market’s more affluent and aspirational customers. Here, high-end home goods receive designer status by way of boutique treatment.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0830_lg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0830_lg.jpg\" alt=\"\" title=\"IMG_0830_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-5019\" /></a>\r\n\r\n<a href=\"http://www.ddionline.com/displayanddesignideas/galleries/department-stores/Shinsegae-Cheonan--3823.htm\" target=\"_blank\">http://www.ddionline.com/displayanddesignideas/galleries/department-stores/Shinsegae-Cheonan--3823.htm\r\n</a>\r\n', 'DDi Project Gallery: Shinsegae, Cheonan, South Korea', '', 'publish', 'open', 'open', '', 'ddi-project-gallery-shinsegae-cheonan-south-korea', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 0, 'http://cbx.cappendev.com/thinking/16/ddi-project-gallery-shinsegae-cheonan-south-korea', 0, 'thinking', '', 0),
(1766, 0, '2018-09-27 16:51:36', '2018-09-27 16:51:36', '', 'brands3', '', 'inherit', 'open', 'closed', '', 'brands3', '', '', '2018-09-27 16:51:36', '2018-09-27 16:51:36', '', 1577, 'http://cbx.cappendev.com/app/uploads/2018/09/brands3.jpg', 0, 'attachment', 'image/jpeg', 0),
(1767, 1, '2018-09-27 17:58:45', '0000-00-00 00:00:00', '', 'NRF Stores Features Duane Reade and My Private Brand', '', 'draft', 'open', 'open', '', '', '', '', '2018-09-27 17:58:45', '2018-09-27 17:58:45', '', 0, 'http://cbx.cappendev.com/?post_type=thinking&#038;p=1767', 0, 'thinking', '', 0),
(1768, 0, '2018-09-27 16:51:36', '2018-09-27 16:51:36', '', '217_gdusa-logo-e1297702494434', '', 'inherit', 'open', 'closed', '', '217_gdusa-logo-e1297702494434', '', '', '2018-09-27 16:51:36', '2018-09-27 16:51:36', '', 1578, 'http://cbx.cappendev.com/app/uploads/2018/09/217_gdusa-logo-e1297702494434.jpg', 0, 'attachment', 'image/jpeg', 0),
(1769, 1, '2012-06-04 16:57:05', '2012-06-04 16:57:05', '<p>New York, NY – April 04, 2012 – CBX, a brand agency based in New York City, collaborated with The Scotts Company and a team of agencies to launch the new, revolutionary lawn care product line, the Scotts Snap Spreader System.  As part of this launch, the team collaborated on the Snap name, with CBX developing graphics for the product line that includes a spreader and a complete line of lawn care products.\r\n\r\n“The educational component of the product was paramount to our solution,” says Rick Barrack, Chief Creative Officer, CBX. “The visual design needed to communicate that this is an integrated lawn care system with key features and benefits – essentially that a beautiful lawn is just a Snap away.” \r\n\r\nOnce the product name was confirmed, the CBX design team brought it to life with an approachable, contemporary typeface for the Snap logo and then powerfully elevated it by locking it up with the brand logo. \r\n\r\nCBX created aspirational graphics and bright colors on each Snap Pac, including a blue sky on the upper half of the bag and vibrant green grass imagery on the lower half to showcase the end benefit. A three-step instructional inset of Snap, Lock and Go illustrates how simple it is for homeowner’s to use the lawn care system. Finally, the close-up circle device depicts the solution to lawn care with the background grass and blue sky representing the end benefit.\r\n\r\nThe overall visual architecture was designed to accommodate the different formulas and includes a color-coding system for the eight products in the line, including lawn food, weed controls, crabgrass preventer and insect killer.\r\n\r\n“The design solution instantly communicates that we are taking the guesswork out of lawn care and making having a beautiful lawn easy for a new generation of users,” says Rich Foster, vice president lawns marketing, The Scotts Company. “Once again, we are offering the simplest, most effective, do-it-yourself solutions from a company that consumers know they can trust.”\r\n\r\n\r\nAbout CBX:\r\n\r\nCBX (www.cbx.com) is a brand agency specializing in corporate identity, consumer branding and retail.  The company, with its current staff of 140, was founded in 2003 and has a client base that includes Del Monte, General Mills, Kimberly Clark, A&P, Pathmark, Saks Fifth Avenue Off Fifth, Lord and Taylor, Wawa, Sunoco, and Petro China.  In addition to its New York City headquarters, CBX has an office in Minneapolis, and through the CBX Worldwide Partnership, has operating offices in Santiago, Buenos Aires, Sao Paulo, Mexico City, Melbourne, Shanghai, London and Seoul. The firm was ranked #282 in the Advertising & Marketing industry for the 2011 Inc. 500/5000 list of fastest growing private companies.\r\n\r\nAbout The Scotts Company LLC:\r\n\r\nWith approximately $3 billion in worldwide sales, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world\'s largest marketer of branded consumer products for lawn and garden care. The Company\'s brands are the most recognized in the industry. In the U.S., the Company\'s Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In Europe, the Company\'s brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at www.scotts.com.\r\n', 'CBX Designs Graphics for Scotts Snap Spreader Products', '', 'publish', 'open', 'open', '', 'cbx-designs-graphics-for-scotts-snap-spreader-products', '', '', '2018-09-27 17:56:35', '2018-09-27 17:56:35', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-designs-graphics-for-scotts-snap-spreader-products', 0, 'thinking', '', 0),
(1770, 1, '2012-04-04 17:14:15', '2012-04-04 17:14:15', '<p>New York, NY, April XX, 2012 – CBX, the brand agency, was awarded gold in the Shelf-Stable Foods category for its design of the Walgreens new store brand Nice! in the first-ever Store Brand Packaging Awards sponsored by Progressive Grocer’s Store Brands. The Nice! brand includes more than 400 grocery and household products. \r\nThe Store Brand Packaging Awards was created to find the “best of the best” in new store brand packaging – packaging that not only looks beautiful and functions well, but also does a great job in conveying the product’s message to consumers.\r\n\r\nThe winning package designs will be featured in the June 2012 issue of Progressive Grocer’s Store Brands. \r\n\r\n\r\nAbout CBX:		\r\nCBX is a brand agency specializing in corporate identity, consumer branding and retail.  The company, with its current staff of 140, was founded in 2003 and has a client base that includes Del Monte, General Mills, Kimberly Clark, A&P, Pathmark, Saks Fifth Avenue Off Fifth, Lord and Taylor, Wawa, Sunoco, and Petro China.  In addition to its New York City headquarters, CBX has offices in San Francisco and Minneapolis, and with the CBX Worldwide Partnership, has operating offices in Santiago, Buenos Aires, Sao Paulo, Mexico City, Melbourne, Shanghai, London, Amsterdam and Seoul. The firm was ranked #282 in the Advertising & Marketing industry for the 2011 Inc. 500/5000 list of fastest growing private companies.\r\n', 'CBX Wins Gold in 2012 Store Brand Packaging Awards', '', 'publish', 'open', 'open', '', 'cbx-wins-gold-in-2012-store-brand-packaging-awards', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-wins-gold-in-2012-store-brand-packaging-awards', 0, 'thinking', '', 0),
(1771, 1, '2012-07-19 18:32:53', '2012-07-19 18:32:53', '<p>ORLANDO, Fla. (7/19/2012) —New York City-based CBX has designed a fresh, new prototypical store for Wawa, Inc.’s entry into the Florida market. The first of the Wawa, Pa.-based fuel and convenience store operator’s new locations in the Sunshine State opened July 18 across the street from Sea World, with four more scheduled to open in the Orlando area over the next five weeks.\r\n             Located at the intersection of Central Florida Parkway and International Drive, Wawa’s new 4,600-square-foot Orlando store is intended to reflect the language and style associated with Floridian vernacular architecture. Exterior characteristics include pastel colors, clapboard siding, pitched roofs and front porches that reference historic south and central Florida building types. The design also pays careful attention to landscaping, allowing the fuel islands and store to blend with its verdant surroundings.\r\n\r\n             “While the new design style is uniquely Floridian, every other visual reference is recognizably Wawa,” said veteran c-store designer Joseph Bona, CBX retail division president. Travelers from the Mid-Atlantic will find the familiar “winged” gas canopy, the welcoming centrally located entry portal, ample up-front parking and the chain’s familiar Canada Goose logo. The new Florida prototype, designed by CBX with the help of local architects and engineers Cuhaci & Peterson, also features expansive windows that provide a clear view to the new interior design.\r\n\r\n             Once inside, customers will immediately notice the vibrant red-tiled wall placed front and center highlighting the new center island kitchen where fresh hoagie rolls will be baked-off daily. The food preparation area also incorporates a full-service specialty beverage section where customers can order 20+ handmade varieties of hot drinks, espressos, Chai teas and lattes, as well as more than 20 varieties of Smoothies and frozen beverages.  Guests can order any specialty drink or sandwich exactly the way they want using Wawa’s touch screen system, with a series of screens prominently positioned at the kitchen/specialty  beverage area’s counters. \r\n\r\nThe counter area is immediately adjoined by coffee and fountain beverage sections with a backdrop of a warmer taupe wall tile. Red drum shades are used over the coffee area and at the beverage coolers (positioned on the opposite side of the foodservice/specialty drink counter) to create a “sense of place,” Bona said.  \r\n \r\nOverall, Wawa’s new prototype is characterized by a spacious open layout, with high ceilings and abundant natural lighting contributing to the comfortable and inviting space. CBX created a new color and materials palette emphasizing natural stone, several types of tile, hard rock maple laminate (a creamy white with a reddish tinge) for modular fixtures and shelving, and gleaming copper accents. Elements were selected for their ability to contribute to the store’s warm and welcoming aura while complementing the look and feel of the Sunshine State, Bona noted. \r\n\r\nThe CBX team additionally updated in-store graphics, while Wawa’s digital signage (from Wilmington, Del.-based the Archer Group) highlights the store’s food and beverage offerings in a fun and appetizing way. “Digital signage and menu displays that allow for better time of day communication of various items will , help introduce Wawa’s unique offer to this new audience.” Bona explained. \r\n\r\n              “We are thrilled to be doing business in Florida and look forward to setting a new standard of quality and appetizing convenience for Floridians,” said Chris Gheysens, Wawa President. Wawa CEO Howard Stoeckel added: “Since the opening of our first convenience store in 1964, every member of our team has dedicated themselves to living our values and to being a great neighbor and corporate citizen. We look forward to fostering new relationships in Florida and simplifying the lives of our customers.”\r\n\r\n              The new ground-up construction stores will serve as the prototypical design for Wawa’s wave of new stores planned for the Central Florida market.\r\n\r\nWawa currently operates nearly 600 stores in five Mid-Atlantic states, 300+ of which offer fuel. The chain is revered equally for its wide variety of coffee and smoothies, fresh salads and built-to-order hoagies, as well as its fast and friendly service, available all day, every day.   \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/11/daytime-view.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/11/daytime-view.jpg\" alt=\"\" title=\"daytime view\" width=\"632\" height=\"256\" class=\"alignnone size-full wp-image-5241\" /></a>\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/07/11_1803-BIRDS-EYE-VIEW_option11.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/07/11_1803-BIRDS-EYE-VIEW_option11-1024x524.jpg\" alt=\"\" title=\"11_1803 BIRDS EYE VIEW_option1\" width=\"1024\" height=\"524\" class=\"alignnone size-large wp-image-5243\" /></a>\r\n             \r\nAbout Wawa, Inc. \r\n\r\nWawa, Inc., a privately held company, began in 1803 as an iron foundry in New Jersey. Toward the end of the 19th Century, owner George Wood took an interest in dairy farming and the family began a small processing plant in Wawa, Pa, in 1902. The milk business was a huge success, due to its quality, cleanliness and “certified” process. As home delivery of milk declined in the early 1960’s, Grahame Wood, George’s grandson, opened the first Wawa Food Market in 1964 as an outlet for dairy products. Today, Wawa is your all day, everyday stop for fresh, built-to-order foods, beverages, coffee, fuel services, and surcharge-free ATM\'s. A chain of more than 595 convenience retail stores (300 offering gasoline), Wawa stores are located in Pennsylvania, New Jersey, Delaware, Maryland and Virginia and by summer of 2012, Central Florida. The stores offer a large fresh food service selection, including Wawa brands such as built-to-order hoagies, freshly-brewed coffee, hot breakfast sandwiches, built-to-order Specialty Beverages, and an assortment of soups, sides and snacks.\r\n\r\n\r\nAbout CBX\r\n   	\r\nCBX, www.cbx.com, is a fully integrated creative agency specializing in retail design and operations, brand and corporate identity development, packaging, research, and motion branding. The award-winning company maintains offices in New York City, Minneapolis and San Francisco in the U.S., and in Seoul, South Korea. As a full-service consultancy, CBX offers architecture, interior design, merchandise and store planning, identity and branding, graphics and environmental graphic design, media design, product design, master planning, construction detailing, and consumer research. \r\n', 'Wawa Enters Florida Market With Stores Designed by CBX', '', 'publish', 'open', 'open', '', 'wawa-enters-florida-market-with-stores-designed-by-cbx-2', '', '', '2018-09-27 17:58:51', '2018-09-27 17:58:51', '', 0, 'http://cbx.cappendev.com/thinking/16/wawa-enters-florida-market-with-stores-designed-by-cbx-2', 0, 'thinking', '', 0),
(1772, 1, '2012-09-15 18:43:40', '2012-09-15 18:43:40', '<p>New York, NY (9/5/12)--Capitalizing on the unique nature of its home city, New York’s Duane Reade chain has built its drugstore brand on uniqueness, with a tag line – Uniquely New York since 1960 – that speaks precisely to that point. So it is no surprise that the chain’s newest store, located at 100 Broadway and overlooking the famous “Canyon of Heroes” tickertape parade route, is in a league of its own. Not only does the store’s design speak to its historic site, but this new Duane Reade location also boasts the brand’s first ever Upmarket Chop Salad Bar, where customers can create their own customizable salads. \r\nDuane Reade collaborated with agency partner CBX on the creation of the store-within-a-store (Upmarket) Chop Salad Bar, the newest offering for the chain’s Upmarket brand. The fresh offerings at Upmarket Chop allow customers to customize their own salads in a “grab ‘n go” manner that works conveniently with their hectic lunch hours. “Duane Reade continues to bring value to New York City shoppers, providing everything from pharmacy to fresh food needs,” says Todd Maute, Partner, CBX. CBX helped create a distinctive look for Upmarket Chop, the centerpiece of which is a giant LED light box of a spoon, fork and knife that hangs on the wall of the salad bar. \r\n\r\nThe rest of the store’s design plays into its historic “Canyon of Heroes” location in an 1896 building that formerly housed the American Surety Company. The design features museum-like plaques on each of the nine columns facing Broadway that give a brief description and image of some of the athletes, presidents and war heroes that have been showered with streams of confetti in past parades. The design is fresh, fun and contemporary, with black laminate cubicle shelving, brushed aluminum lighting troths, black and white subway tiles, an iconic NY skyline and playful framed phrases in the back wall cubicles. From the store’s second floor, one can look down onto the famous Trinity Church and Cemetery, as well as get a perfect view of the “Canyon of Heroes” route.  \r\n\r\nAbout CBX: \r\nCBX is a brand agency specializing in corporate identity, consumer branding and retail. The company, with its current staff of 140, was founded in 2003 and has a client base that includes Del Monte, General Mills, Kimberly-Clark, A&P, Pathmark, Saks Fifth Avenue Off 5th, Lord and Taylor, Wawa, Sunoco, and PetroChina. In addition to its New York City headquarters, CBX has an office in Minneapolis, and through the CBX Worldwide Partnership, has operating offices in Santiago, Buenos Aires, Sao Paulo, Mexico City, Melbourne, Shanghai, London and Seoul. The firm was ranked #282 in the Advertising & Marketing industry for the 2011 Inc. 500/5000 list of fastest growing private companies.\r\n\r\nAbout Duane Reade:\r\nFounded in 1960, Duane Reade is the largest drug store chain in New York City. In keeping with the company’s brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, food and convenience items for daily life in the City…everything for “How I Feel”, “How I Look”, and “What I Need Now”. The company operates 250+ stores throughout the metropolitan New York region. Duane Reade is part of the Walgreens family of companies, the nation’s largest drugstore chain with more than 7,900 stores in all 50 states, the District of Columbia and Puerto Rico.\r\n', 'Duane Reade extends its “Uniquely New York” experience to new 100 Broadway store, featuring first Upmarket Chop Salad Bar', '', 'publish', 'open', 'open', '', 'duane-reade-extends-its-uniquely-new-york-experience-to-new-100-broadway-store-featuring-first-upmarket-chop-salad-bar', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-extends-its-uniquely-new-york-experience-to-new-100-broadway-store-featuring-first-upmarket-chop-salad-bar', 0, 'thinking', '', 0),
(1773, 0, '2018-09-27 16:51:37', '2018-09-27 16:51:37', '', 'Dominick_presentation', '', 'inherit', 'open', 'closed', '', 'dominick_presentation', '', '', '2018-09-27 16:51:37', '2018-09-27 16:51:37', '', 1579, 'http://cbx.cappendev.com/app/uploads/2018/09/Dominick_presentation.jpg', 0, 'attachment', 'image/jpeg', 0),
(1774, 1, '2012-10-03 19:03:08', '2012-10-03 19:03:08', '<p>NEW YORK, N.Y. (10/3/2012) — CBX, the New York based strategic branding and retail design consultancy, took a top honor in Convenience Store News magazine’s annual Retail Design Awards program. The firm was recognized for its work with Aloha Petroleum, Ltd., the Hawaii-based gasoline retailer and convenience store operator. \r\n  The winning entry was the Aloha Island Mart located on Waialae Avenue in the Kahala suburb of Honolulu, across from Kahala Mall. CBX won in the “Sky’s the Limit Remodel” category, which included projects with budgets exceeding $250,000. Working with CBX, Aloha embarked in January 2011 on a five-year, $20-million-plus program to refresh and rebrand its Aloha Island Mart c-store chain. \r\n\r\nThe $2 million Kahala project involved the demolition and ground up rebuild of the store, which would serve as the company\'s flagship location and design prototype. Re-opened in June 2011, the Kahala project represents the full scope of CBX’s design assignment for Aloha, which included the 3,000-square-foot store’s interior design as well as it’s exterior architectural design, logo, fuel islands and canopy. \r\n\r\n              Now in its seventh year, Convenience Store News’ Retail Design Awards program, honors convenience retailers who have created the most exciting, innovative and shopper-friendly looks for their stores. Entries are judged on innovation, creativity and the positive impact of the overall design on the business. \r\n\r\n              Commenting on the project in its September 2012 issue, Convenience Store News noted: “The c-store in the Honolulu suburb dated back to 1960 and contained only 750 square feet of main retail space. Despite its small size, this Aloha Island Mart was one of the company’s highest volume stores. “Today, the overall design taps into the company’s Hawaiian roots: the store\'s exterior mimics the iconic plantation-style architecture found throughout the islands. The exterior also prominently displays the restyled Aloha logo on the facade, signage, gas canopy and fuel pumps.” The magazine continued:         “Stepping inside, the new logo – a stylized \"A\" floating in a field of watery blue and green – calls attention to the foodservice areas. An abundance of natural light from the glass wall entrance and a series of bowl-shaped, galvanized metal pendant lights contribute to the historic design aesthetic. In addition, an open ceiling emphasizes and enhances the store’s open layout.” Other design features include Oahu’s first walk-in beer cave. \r\n \r\n         	The magazine goes on to note that at the suggestion of customers, Aloha added restrooms inside the store and, for the benefit of runners and bicyclists, doubled the number of water fountains outside the building. \r\n\r\n              Aloha was one of eight convenience stores from around the U.S. recognized in the September issue for outstanding store design and innovation. Winners and honorable mentions were named in categories for Best Original Store Design, Best Interior Design, Sky\'s the Limit Remodel and Best Mid-Budget Remodel. The competition also includes winners in specialty categories such as Best Foodservice Presentation and Best International Store Design.\r\n\r\n              About Aloha Petroleum, Ltd. \r\n\r\n              Aloha Petroleum, Ltd. is an independently owned and locally operated fuel marketer/distributor and convenience store operator, with a history that dates back to the early 1900s.  Aloha is the largest retail gasoline marketer in the state of Hawaii and was recently ranked 9th among Hawaii’s Top 20 companies by Hawaii Business magazine. Currently, Aloha Petroleum serves Hawaii with more than 100 Aloha, Shell, and Mahalo branded retail fuel locations on the islands of Oahu, Maui, Kauai, and Hawaii (the Big Island).\r\n             \r\n             About CBX\r\n   	\r\n   	CBX is a brand agency specializing in corporate identity, consumer branding and retail. The company, with its current staff of 140, was founded in 2003 and has a client base that includes Del Monte, General Mills, Kimberly-Clark, A&P, Pathmark, Saks Fifth Avenue Off 5th, Lord and Taylor, Wawa, Sunoco, and PetroChina. In addition to its New York City headquarters, CBX has an office in Minneapolis, and through the CBX Worldwide Partnership, has operating offices in Santiago, Buenos Aires, Sao Paulo, Mexico City, Melbourne, Shanghai, London and Seoul. The firm was ranked #282 in the Advertising & Marketing industry for the 2011 Inc. 500/5000 list of fastest growing private companies.\r\n', 'CBX Takes Convenience Store News\' Top Remodel Award For Aloha Petroleum in Hawaii', '', 'publish', 'open', 'open', '', 'cbx-takes-convenience-store-news-top-remodel-award-for-aloha-petroleum-in-hawaii-2', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-takes-convenience-store-news-top-remodel-award-for-aloha-petroleum-in-hawaii-2', 0, 'thinking', '', 0),
(1775, 1, '2012-10-09 19:07:46', '2012-10-09 19:07:46', '<p>New York, NY –(10/9/12)--Bionic, a division of the  family owned, Louisville, Kentucky-based Hillerich & Bradsby Company, is a  glove brand that continues to evolve in order to provide the best quality and  performance for athletes and non-athletes alike. Parent company Hillerich  & Bradsby has a long established commitment to athletes, and is more  famously known as the manufacturer of Louisville Slugger baseball and softball  equipment.   \r\n Bionic collaborated with agency partner CBX, a brand  agency based in New York, to redesign its logo and tagline, which is used  across a variety of media and touch points. Bionic sought to update the look  of their brand – which had originally been developed more than a decade ago –  in order to reflect the overall growth of the company as well as the evolution  of its products.  Today’s Bionic line includes gloves specially designed  for golf,  baseball, tennis, racquetball, fitness and equestrian, as well  as for such other pursuits as gardening, driving and motorcycling. The line  also includes gloves for general winter wear and for men and women coping with  arthritis.   \r\n\r\n CBX realized that a logo on a golf glove is  advertising the brand out on the course. It has to be seen from 20 yards away.  They were able to create a simplified logo that actually conveyed more to the  target consumers. This logo is equal parts the letter “B” and a gripping hand  silhouette, reinforcing the Bionic name brand while showing, quite literally,  the unparalleled grip that is the brand’s biggest strength.    The  tagline \"Super. Human. Performance.\" aims to succinctly communicate the more  advanced technology associated with Bionic gloves, with the byproduct of that  technology being superior performance.  \r\n\r\n CBX Chief Creative Officer  Rick Barrack, originally from Louisville, remarked, \"Inside, we\'re all  athletes. We all want to perform and get results. People look to brands for  guidance and confidence. The new Bionic logo visually transforms the brand  from being just about gloves to being a sports performance company. It\'ll  compete very nicely with the Nikes and Under Armours of the world over  time.\"   \r\n\r\nThe new logo and tagline better encapsulate the athletic  spirit of the brand, in a more modern and iconic way than the previous incarnations. Bionic is gradually rolling out this new identity in the coming  months and year.    \r\n\r\nAbout CBX:  CBX is a brand agency  specializing in corporate identity, consumer branding and retail. The company,  with its current staff of 140, was founded in 2003 and has a client base that  includes Del Monte, General Mills, Kimberly-Clark, A&P, Pathmark, Saks  Fifth Avenue Off 5th, Lord and Taylor, Wawa, Sunoco, and PetroChina. In  addition to its New York City headquarters, CBX has an office in Minneapolis,  and through the CBX Worldwide Partnership, has operating offices in Santiago,  Buenos Aires, Sao Paulo, Mexico City, Melbourne, Shanghai, London and Seoul.  The firm was ranked #282 in the Advertising & Marketing industry for the  2011 Inc. 500/5000 list of fastest growing private  companies.\r\n', 'Hillerich & Bradsby’s “Bionic” Glove Brand Gets New Grip  On Positioning For “Super. Human. Performance.”', '', 'publish', 'open', 'open', '', 'hillerich-bradsbys-bionic-glove-brand-gets-a-new-grip-%e2%80%a8on-positioning-for-a-super-human-performance', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/hillerich-bradsbys-bionic-glove-brand-gets-a-new-grip-%e2%80%a8on-positioning-for-a-super-human-performance', 0, 'thinking', '', 0),
(1776, 1, '2012-10-31 19:47:41', '2012-10-31 19:47:41', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Peter_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Peter_web1-150x150.jpg\" alt=\"\" title=\"Peter_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1077\" /></a> By Peter Burgoyne:\r\nLast month, web retailer Piperlime opened its first brick-and-mortar store in Manhattan’s SoHo, just up the block from the first freestanding store opened by online retailer DwellStudio back in June. But the motives for these two online retailers to open “on-the-street” are likely very different. And the reasons have to do with the nature of their offerings.\r\n\r\nDwellStudio is a lifestyle retailer that only sells its own products, and the nature of those products is a tactile one. Sure, the company made a reputation for itself by putting bold graphics on sheets and accessories for adults and children, but at the end of the day, people want to touch the products, feel the thread-count, smell the candles. DwellStudio has a deep inventory on its site, but since it only sells products it manufactures, the inventory is not as deep as, say, a Zappos, which offers tens of thousands of different brands.\r\n\r\nBy contrast, Piperlime, the fashion retailer owned by the Gap, Inc., has an extremely deep inventory of products under hundreds of different brands on its site. But its store features a variety of designers that are representative of the Piperlime brand overall, rather than the site’s entire inventory. Celebrity contributors Rachel Zoe and Rachel Bilson have a presence in the store, and customers can purchase all of the items offered on the site, free of shipping costs, via three on-site, interactive kiosks. The fact that the Piperlime web site has the support of a retail giant like Gap means it can benefit from the Gap’s existing infrastructure. With its parent company’s stock on the upswing for the first time in years, moreover, a Piperlime store has the potential to further elevate the Gap’s image overall.\r\n\r\nOne online retailer that is a strong contender for brick-and-mortar (but not yet opening a shop) is Net-a-Porter. It amazes me that people are willing to buy $2,000 bags without actually experiencing the bags firsthand. But how would a Net-a-Porter store be any different than a Barneys New York? One strong differentiator could be location. If Net-a-Porter had a strategy to put these stores in unusual touchpoints – say, airports or subway stations – and to build paradigm-breaking convenience, Net-a-Porter could have an edge over its high-fashion competitors.\r\n\r\nOn the flipside, it’s no surprise that massive online retailers like Zappos or Amazon have not opened retail stores. Amazon won’t go there, as others retailers’ brick-and-mortar stores increasingly serve as “showrooms” for products available on the cheap from Amazon. If Zappos can undercut its competitors, it is because of the sheer volume of product it turns over online, as well as the amazing next-day delivery it offers. I could see a monstrous brand like Zappos considering an on-the-street location if it were positioned either as a showpiece – a physical marketing vehicle – or if the company wanted to push some of its more upscale brands, like Sigerson Morrison, Stuart Weitzman and Vera Wang. Providing a touch-and-feel experience for these $300-plus products, and offering the same type of fulfillment customers have come to expect from Zappos, could equal a retail homerun.\r\n\r\nHere are three tips for knowing if your online brand is ready to go on-the-street:\r\n\r\n1.    Would your consumers benefit from experiencing your products in person? \r\n2.    Are you able to offer the same benefits, á la free shipping and fast fulfillment, in a freestanding store that you currently do on your site? \r\n3.    Can you create a unique experience that enhances your brand position, and does it help differentiate you in the marketplace?\r\n\r\nIf you can answer in the affirmative to all of the above, then starting a store might well be a smart strategic move. After all, many conventional retailers are racing to adopt channel-neutral (or so-called ‘omnichannel’) strategies in which distribution channels are inter-connected. This might well mean that, over time, consumers will cease to draw big distinctions between online and brick-and-mortar retail. Instead, they will simply expect their favorite retailers (online or otherwise) to offer seamless and consistent experiences across a variety channels — from smartphones, PCs and iPads, to catalogs and, yes, even real-world stores. Getting good at multichannel retailing, in other words, might just be the best way for today’s dot-coms to chart a course for the future.\r\n\r\n<a href=\"http://www.chainstoreage.com/article/online-street\" target=\"_blank\">http://www.chainstoreage.com/article/online-street</a>', 'From Online -to- On the Street', '', 'publish', 'open', 'open', '', 'from-online-to-on-the-street', '', '', '2018-09-27 17:42:11', '2018-09-27 17:42:11', '', 0, 'http://cbx.cappendev.com/thinking/16/from-online-to-on-the-street', 0, 'thinking', '', 0),
(1777, 1, '2012-10-07 14:54:09', '2012-10-07 14:54:09', '<p><strong>--CBX’s Todd Maute highlights marketing potential of private-label brands during NACS Show panel</strong>\r\nLAS VEGAS (10/7/2012) —Well-executed branding strategies for private-label products can help convenience stores set themselves apart, bolster shopper loyalty, improve price perception and, ultimately, boost their bottom lines. And yet the industry still has a long way to go when it comes to taking full advantage of private label’s powerful potential, said Todd Maute, a partner in the global branding firm CBX, during a panel discussion Sunday at the National Association of Convenience Stores (NACS) annual expo and convention.\r\n \r\n“Private label is a hot commodity and is in the news a lot these days,” Maute told the audience during “Private Label Profit Puzzle,” a panel discussion featuring c-store and branding experts from four national firms. “But much of its recent growth has been driven by the sluggish economy and is the result of consumers ‘trading down’ in search of better price values.” \r\n\r\nDuring the panel discussion, Maute underscored the need for the industry to adopt a new attitude about private label—one in which companies see private-label products, not as lower-tier alternatives to the national brands, but as powerful marketing and branding vehicles in their own right.\r\n\r\n“If economic weakness is driving much of the growth in private label, this says to me that companies have not done a good job of repositioning their private-label brands in the customer’s mind,” he said. “But c-stores can remedy this by standing behind their brands, marketing them with confidence and educating customers that their private-label brands really are worth buying.”\r\n\r\nIn the grocery and big-box discount sectors, Maute explained, smart retailers like Safeway, HEB, Target and Walmart are making much more of their private label brands. But while c-stores certainly have more limited shelf space and shallower offerings in various product categories, their “captive audiences” ought to translate directly into stronger private-label market share, Maute asserted. \r\n\r\n “Let’s say you’re in a hurry, go into a convenience store and cannot find the national brand version of a product you happen to need,” Maute said. “You’ll be perfectly willing to try the c-store’s private-label brand, rather than walk out empty-handed. If it happens to be an attractive package, well merchandised, with a high-quality product inside, you’ll buy it again. C-stores are missing out on an opportunity here with products that tend to deliver higher profits for retailers.” \r\n\r\nThe private label branding veteran drew a sharp-distinction between product-led and brand-led strategies. All too often, c-stores’ private-label strategies are product-led, he explained, which means the attributes of the product itself—whether it is potato chips, soda or motor oil or is a “premium” product versus a “national brand equivalent”—drive the way it is packaged, merchandised and marketed. In a brand-led strategy, by contrast, smart retailers create coherent and appealing private-label brands that become instantly recognizable to consumers. “If the strategy is brand-led, you will innovate and differentiate,” Maute said.\r\n\r\nRetailers with the highest private-label market share maintain a laser-like focus on smart advertising and promotion for those brands, up to and including social media, Maute said. They understand that every private-label purchase carries with it three distinct impressions on the consumer, he added. “The first is when they see the product on the shelf. The second is when they buy it, and the third is when they actually consume or use it,” he explained. “If you sell 50 million units per year, that translates into 150 million consumer impressions per year. And so the way you package and merchandise your private-label products, the way you price them and place them on the shelf can be more powerful than a Super Bowl ad when it comes to shaping customer loyalty and building your overall brand.”\r\n\r\nHow should c-stores go about reorienting their private-label strategies? “Start with the fundamentals of good retailing,” Maute advised. “It is all about knowing the customer and understanding the dynamics of your store and your categories. Think of your vendors as partners, not as a mere procurement sources. Merchandise the product like you’re proud of it, which you should be. Promote it and treat it like a national brand, not like a brand alternative.”\r\n\r\nThe NACS Show, held Oct. 7-10 at the Las Vegas Convention Center, highlights products and services for the convenience and fuel retailing industry and is one of the top 50 trade shows in the United States, according to the Trade Show News Network.\r\n\r\nAbout CBX \r\n\r\nCBX is a brand agency specializing in corporate identity, consumer branding and retail. The company, with its current staff of 140, was founded in 2003 and has a client base that includes Del Monte, General Mills, Kimberly-Clark, A&P, Pathmark, Saks Fifth Avenue Off 5th, Lord and Taylor, Wawa, Sunoco, and PetroChina. In addition to its New York City headquarters, CBX has an office in Minneapolis, and through the CBX Worldwide Partnership, has operating offices in Santiago, Buenos Aires, Sao Paulo, Mexico City, Melbourne, Shanghai, London and Seoul. The firm was ranked #282 in the Advertising & Marketing industry for the 2011 Inc. 500/5000 list of fastest growing private companies.\r\n', 'Expert Urges C-Stores to Take a Savvier Approach to Private Label', '', 'publish', 'open', 'open', '', 'expert-urges-c-stores-to-take-a-savvier-approach-to-private-label-2', '', '', '2018-09-27 17:42:11', '2018-09-27 17:42:11', '', 0, 'http://cbx.cappendev.com/thinking/16/expert-urges-c-stores-to-take-a-savvier-approach-to-private-label-2', 0, 'thinking', '', 0);
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(1778, 1, '2012-11-07 16:11:04', '2012-11-07 16:11:04', '<p>Schweppes wanted to freshen up its image yet draw on the traditions of the sparkling beverage brand, which was founded in 1783.\r\n\"Redesigning a brand with 230 years of heritage was no easy task,\" says Tony Jacobs, senior vice president of marketing with Dr Pepper Snapple Group, which markets Schweppes ginger ale and other sparkling drinks in the U.S. and Canada. \"Get it wrong, and you\'ve alienated millions of consumers.\"\r\n\r\nThe company brought in brand agency CBX, which spent six months on a design that tackled the desired look and feel of the packaging, which is currently rolling out to store shelves.\r\n\r\nThe angle of the resulting brand logo and banner were tilted counterclockwise (1) for \"a little more energy and movement, while allowing the brand to appear larger and more impactful,\" says Satoru Wakeshima, senior vice president and general manager of CBX. Now, when viewed from the front, the brand mark looks larger—even though it isn\'t.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/11/PJ-BK761_FIXDEC_DV_201211071845192.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/11/PJ-BK761_FIXDEC_DV_201211071845192.jpg\" alt=\"\" title=\"PJ-BK761_FIXDEC_DV_20121107184519\" width=\"262\" height=\"262\" class=\"alignleft size-full wp-image-5374\" /></a>\r\n\r\nThe brand mark, which Schweppes also refers to as the ribbon(2), now has a \"clear beginning and end.\" Before, the ribbon \"curled on the edges,\" says Mr. Wakeshima. Now its shape is more sharp, signaling strength and a contemporary spirit, he says.\r\n\r\nCBX replaced the detailed gray border on the ribbon with a slim silver border (3) for a cleaner look that Mr. Wakeshima says makes the brand name appear more assertive.\r\n\r\nThe red fountain seal was slightly enlarged and was given depth to make it more three-dimensional. The illustrated fountain and dolphins (4) were enhanced. \"The slight adjustment of the details of those elements all serve to make the seal more legible,\" he says.\r\n\r\nAlso, founder Johann Schweppe\'s signature (5) was given more prominence. \"You could barely see it before,\" says Mr. Wakeshima. The designers brought it \"to the forefront, proudly endorsing the brand\'s quality and heritage.\"\r\n\r\nThe bubbles on the packaging (6) are now \"more lyrical,\" says Mr. Wakeshima. They are shown moving from bottom to top and going across, in contrast to the past bubbles that moved straight, from bottom to top.\r\n\r\nConsequently, Mr. Wakeshima says, the bubbles\' movement looks \"a little more random, more realistic in terms of how you would experience effervescence.\"\r\n\r\n<a href=\"http://online.wsj.com/article/SB10001424127887324439804578104901147734158.html\" target=\"_blank\">http://online.wsj.com/article/SB10001424127887324439804578104901147734158.html</a>', 'Marketing Decoder: Schweppes Bottles', '', 'publish', 'open', 'open', '', 'marketing-decoder-schweppes-bottles', '', '', '2018-09-27 17:58:44', '2018-09-27 17:58:44', '', 0, 'http://cbx.cappendev.com/thinking/16/marketing-decoder-schweppes-bottles', 0, 'thinking', '', 0),
(1779, 4, '2012-11-16 21:52:44', '2012-11-16 21:52:44', 'Inspiration works best when it’s right where you need it — at work. So, we went out in search of the workspaces with the most creative interiors for their employees, in hopes that some ideas from these unique design studios might help spark you and your team to get creative within the walls of your workspaces.\r\nEach of these featured unique design studios (all gathered from firms located in the eastern United States) takes a different approach to instilling inspiration into their workspaces: Some are sleek and modern, while others are raw and rustic. There are those swathed in bright colors, while others take on more subdued color palettes. There are dramatic structures and impressive lobbies, vast chalkboards for doodling and all sorts of other outlets erected to spark employees’ creativity in these workspaces.\r\n\r\nThat variety goes to show that cool workspaces can take on many different faces, but, most importantly, they help designers get back to what matters most: creating.\r\n\r\nHere are some of our favorite workspaces of design firms located throughout the Eastern United States. HOWdesign.com’s Creative Workspaces section is your place to see more roundups and posts about clever interiors in the future, giving you a sneak peek inside some of the most inspirational setups. Check out our roundup of 5 Creative Workspaces in the Western U.S., too.\r\n\r\n<strong>Firm: CBX, New York City</strong>\r\n\r\nLook and feel of the office: Chief creative officer Rick Barrack paid tribute to his Kentucky roots through such details as a 1900s wood tractor wheel integrated into his desk, seating fashioned from school-auditorium chairs, old carnival lights, and a working garage door (along with shingles, partial roof and antique paint) in one of the conference rooms.\r\n\r\nGoal of the workspace’s design: “First and foremost, we were going for transparency,” Barrack says. “We want to put on a show, yet give visitors to our office a behind-the-scenes look at how we operate on a daily basis. We also love the idea of an open floor plan that is conducive to open, collaborative experiences and a collective environment. Low walls, plexiglass and wall cut-outs all provide a lens into our everyday magic (and madness).”\r\n\r\nFavorite element of the office: A red velvet curtain that references The Wizard of Oz, as a nod to the magic that happens when “wonder is at work,” Barrack explains. Plus, the curtain’s crimson hue is also CBX’s trademark color.\r\n\r\nWorkspace’s influence on creativity: Each room was thoughtfully crafted as a way to reinforce the firm’s culture and help keep designers inspired. For instance, every conference room has been “CBX-ified,” whether that means featuring the color red or simply having a ready supply of the office’s official candy, M&amp;Ms, on hand. There are also designated brand rooms where folks can immerse themselves in the brands they’re working on.\r\n\r\n<a href=\"http://www.howdesign.com/design-creativity/creative-workspaces/eastern-creative-workspaces/\" target=\"_blank\">http://www.howdesign.com/design-creativity/creative-workspaces/eastern-creative-workspaces/</a>', '5 Creative Workspaces in the Eastern U.S.', '', 'publish', 'open', 'open', '', '5-creative-workspaces-in-the-eastern-u-s', '', '', '2018-09-27 17:56:32', '2018-09-27 17:56:32', '', 0, 'http://cbx.cappendev.com/thinking/16/5-creative-workspaces-in-the-eastern-u-s', 0, 'thinking', '', 0),
(1780, 4, '2012-11-13 17:33:00', '2012-11-13 17:33:00', 'By Todd Maute:\r\nBrand-led strategy the right approach for retailers in the future  .\r\n\r\nFrom one perspective the news on private label could hardly be better. After all, product quality is much higher these days, and consumer perception has changed dramatically as well. Studies show that about two-thirds of shoppers believe private-label products are as good as the national brands.\r\n\r\n“Shoppers report feeling good about buying private label products,” notes a May 2012 report by Perception Research Services International. “Over half (51 percent) say they feel smart/savvy when they buy private label products; and very few – only 11 percent – say they feel self-conscious, with almost none – 3 percent – saying they feel embarrassed when doing so.\r\n\r\n”  Moreover, according to analysts with the research firm Mintel, today’s rosier perceptions “point to the potential for continued growth in private-label food sales and share.” Other observers cite the boost provided by tough economic times. Consumers, they note, are still trading down to private label in droves.\r\n\r\nBut let’s take a step back and look at the situation from a different perspective.\r\n\r\nWhen researchers still feel compelled to ask people whether they feel self-conscious or embarrassed about buying private-label brands, what does that say about the state of things? Regarding those statistics, imagine what would happen if somebody handed those numbers to a brand manager at, say, Coca-Cola. Odds are the executive would shout something along the lines of, “Oh my God! Only 70 percent of the people think our product is as good as Pepsi? Only half feel smart and savvy when they buy our brand? There are actually people who feel self-conscious or embarrassed when they walk up to the counter to buy a Coke! That’s terrible! This will not do!”\r\n\r\nAnd if economic doldrums have played such an outsized role in private label’s recent growth, what does this say about how well companies have positioned their brands in customers’ minds? Or better yet, are they actually positioning brands – or are they merely putting products out on the shelf?  Satisfaction no longer motivates. Those who market, manufacture and sell private-label products should be proud of progress, yet they should not be satisfied. Amid the ferocious competition in American retailing today, private label brands need to be aggressive. The goal should be to build consumer loyalty, provide a point of difference and, ultimately, drive profits – not just to beat national brands at their own game.\r\n\r\nAs private-label growth stabilizes and consumers tire of frugality for frugality’s sake, private-label brands will be under the gun to seek deeper connections with consumers. In 2009, one-third of adults said they expected to buy more private-label foods over the prior year, according to NPD Group. But in 2012 that number had dropped to one fourth, as the economy improved and national brands did more to fight back. The time is now to secure a better, more lasting perception in consumers’ minds and hearts.\r\n\r\nTo be sure, those merchants with the highest share of private-label sales – names such as Safeway, Wegmans, Kroger and Target – know how to create, market and merchandise brands with skill. But many retail companies are still fuzzy on the critical distinction between product-led and brand-led strategies.\r\n\r\nA typical approach to a product strategy may run something like this: Presented with a product to sell, the retailer evaluates its market sales potential, decides to include it in his category mix, and then says, “Now what brand should this go in? Do we have a brand that suits this? No? OK, then we’ll create another brand.”\r\n\r\nI’m exaggerating, but not too much.\r\n\r\nIn a brand-led strategy, by contrast, the retailer marries deep-dive market and customer analysis with a long-term vision that includes the customers the chain would like to have in the future, as well as the kind of image it would like to have in the market. The private-label strategy hinges on creating brands that serve all of these objectives. Some of the parameters of those brands might be related to quality, but the brand is not driven primarily by Individual product attributes.\r\n\r\nDuane Reade’s Good n’ Delish brand, created in partnership with CBX, is an example of how customer insights and desired positioning can drive brand development.\r\n\r\nHere, the Walgreen Co.-owned, New York City drugstore chain took a close look at its affluent customer base and identified a substantial opportunity to sell more premium food. Duane Reade knew its stores were in a very affluent marketplace and had a deep understanding of its customers and their preferences. Delish as a brand name offers a touch of urban slang that you would hear in New York City all the time. For Duane Reade, the positioning is all about New York living made easy. By offering a premium brand of food that New Yorkers could relate to, Duane Reade saw a surefire way to connect with its core customers. With each product addition to this brand – premium cookies, candies, pastas and more -- Duane Reade has been able to make this brand’s story come to life in its customers’ minds, a destination point that differentiated those stores from the competition.\r\n\r\nThis is an approach to private label in which brands are regarded as assets. Although Coca-Cola certainly has billions of dollars in factories, trucks and other physical assets, just think of the massive value of the Coke brand itself, which is the best-recognized brand on the planet.\r\n\r\nBy thinking about private label a bit differently – in other words, as a marketing tool versus a margin enhancer – retailers can set themselves apart, bolster shopper loyalty, improve price perception and boost their bottom lines through the higher gross margins these products deliver.\r\n\r\nThe best retailers think of their private-label vendors as partners, not as mere procurement sources. They work together to create a reason for customers to believe in a brand. They also merchandise with pride, and promote their brands as though they were national leaders – not lower-tier alternatives.\r\n\r\nWhen you really think about it, the statistics for private label are positive, yes, but should you be satisfied? I say “not.”\r\n\r\nBy taking a step back and thinking about things a little differently, retailers and manufacturers can take private label to the next level. The trick to staying ahead of the curve is easily summed up in a straightforward slogan: “Never be satisfied.”\r\n\r\n<a href=\"http://digital.bnpmedia.com/display_article.php?id=1217581\" target=\"_blank\">http://digital.bnpmedia.com/display_article.php?id=1217581</a>', 'Satisfaction No Longer Motivates', '', 'publish', 'open', 'open', '', 'satisfaction-no-longer-motivates', '', '', '2018-09-27 17:58:47', '2018-09-27 17:58:47', '', 0, 'http://cbx.cappendev.com/thinking/16/satisfaction-no-longer-motivates', 0, 'thinking', '', 0),
(1781, 4, '2012-11-21 17:43:29', '2012-11-21 17:43:29', 'By Gregg S. Lipman:\r\n\r\nThe President has been re-elected, the media circus has died down, and Nate Silver is digging up statistics on some new topic -- the Petraeus affair, the Fiscal Cliff, the odds of Black Friday being moved to the week after Labor Day, perhaps?\r\n\r\nUgh. So what\'s next for \"the Greatest Nation on Earth\"?\r\n\r\nI\'m thinking it\'s time to refresh America the brand. And it ain\'t the color scheme that needs a shot in the arm.\r\n\r\nElections are always ugly, and this year\'s was certainly no different. Millions of dollars were spent slandering the opposing parties, at a time when we could have been using that money to dig ourselves out of a massive financial hole. The gap between Republicans and Democrats (not just far right Tea Partiers and far left liberals) grew wider than ever before (thank you dear Internet). In the midst of all this craziness, we lost sight of the qualities that make our country so damn awesome and weakened our own brand. In a nutshell, we\'re fragmented, identity-challenged and -- methinks -- suffering from low self-esteem.\r\n\r\nWe were built on unity, but now we\'re divided into sparring factions. We always knew who we were, but now we\'re letting others define us. We were built on a healthy ego, but now we\'re doubting our own abilities. We\'ve had loud people yelling on one side and loud people yelling on the other, but the truth is that what makes America great lies right down the middle.\r\n\r\nWhen a brand steps away from its principals, it needs to take a breath, reflect and figure out how to get back to them. What are the attributes and equities at our core? How do they deliver against a higher order that lives in the hearts and minds of our people?\r\n\r\nLet\'s get that star shining again. Divided into red and blue parties for several years, it\'s now time to become red, white and blue, again.\r\n\r\n\r\n<strong>America the Brand</strong>\r\n\r\n\r\n<strong> DIVERSITY </strong>\r\n\r\nDiversity is America\'s most potent brand attribute and the cornerstone for some of our warmest brand nomenclature: Melting Pot. It\'s a founding attribute and a growing attribute, one with depth, breadth and legs that will fuel the benefits of our brand for years to come. As American majorities shift and change in the near and far term, we should keep in mind that our diversity comes with the territory.\r\n\r\n\r\n<strong>UNITY </strong>\r\n\r\nUnity is America\'s brand ambition. Now\'s a good time for us to leverage the robust equity-quest built into our constitution as we continue to form, and relentlessly strive for, a more perfect Union. Unity as an ambition is healthy. In theory, it would give us a holistic voice and provide a safe haven for American commonality in belief or approach that could actually glue our brand\'s warring factions together -- look at Chris Christie and Obama. Maybe we\'re closer than we think.\r\n\r\n\r\n<strong>INNOVATION </strong>\r\n\r\nInnovation is the brand promise that America broke. But fear not...we have the right to win here. Innovation lies deep within the roots of our being. We were built on new ideas and we have nurtured idea making throughout our history -from our government\'s inception to our 20th century manufacturing leadership. As our cultural identity reels from recent innovation declines, it\'s time to channel the Wilbur and Orville in all of us and re-build this promise for ourselves. (Because we\'re worth it.)\r\n\r\n\r\n<strong>OPTIMISM </strong>\r\n\r\nOptimism is America\'s emotional benefit and our innermost brand feeling. It\'s the wind that allows our brand to soar (if you\'ll forgive the emotional blather). Optimism drives America the brand forward, and picks our fallen brand up, dusting it off with a chuckle. If you listen carefully, you can hear America\'s optimism surging forward right now. It\'s the shining light post Superstorm Sandy, it\'s the drive that powered us through election mayhem, and it\'s the equity to leverage as we re-ignite our hopeful prosperity for generations to come.\r\n\r\n\r\n<strong>FREEDOM </strong>\r\n\r\nFreedom is the highest order of America the brand, our pyramid top of self-actualization. Freedom is the crux of our brand purpose, the reason we exist, our core truth, and our brand belief rolled into one. Freedom is inherently, innately and immeasurably our brand everything and none of us -- or our individual ideologies -- would be here if IT wasn\'t.\r\n\r\n\r\nNow that, ladies and gentleman, is a brand! What\'s not to love?\r\n\r\n\r\n<a href=\"http://www.huffingtonpost.com/gregg-s-lipman/refreshing-americas-brand_b_2164598.html\" target=\"_blank\">http://www.huffingtonpost.com/gregg-s-lipman/refreshing-americas-brand_b_2164598.html</a>', 'Refreshing America\'s Brand After an Ugly Election Year', '', 'publish', 'open', 'open', '', 'refreshing-americas-brand-after-an-ugly-election-year', '', '', '2018-09-27 17:58:46', '2018-09-27 17:58:46', '', 0, 'http://cbx.cappendev.com/thinking/16/refreshing-americas-brand-after-an-ugly-election-year', 0, 'thinking', '', 0),
(1782, 4, '2012-11-12 17:57:25', '2012-11-12 17:57:25', 'PLBuyer presented awards to the winners of its Design Excellence Awards contest this morning at PLMA’s 2012 Private Label Trade Show.\r\nBusy PLMA patrons started to crowd around the PL Buyer booth as 11 a.m. loomed near today. Taking a break from walking the show floor attendees snapped photos of the winning products, which are displayed in cases at the PLBuyer booth. As the presentation of the awards began, passersby stopped to learn who was among the winners selected from more than 100 submissions.\r\n\r\nEditor Chris Freeman did the honors this time around, announcing the winners from the contest now in its second year. Winners chosen for 16 categories, with two products earning Best In Show honors from the panel of judges. Judge Christopher Durham of My Private Brand was present this morning to see awards he helped choose among three other judges, Lindsey Hurr of Immotion Studios, Todd Maute of CBX, and Dennis Whalen of Michael Osborne Design, be presented.\r\n\r\nBLDG No. 4 Marketing was the first to receive an award. We spoke with Greg Crombie of BLDG No. 4 Marketing after the ceremony to learn more about Rexall Gripe Water, which won an award for the Baby Care category. This staple product for young mothers with newborns features a colorful dinosaur character and cures minor upsets stomachs.\r\n\r\nCrombie said Rexall came to them looking for an innovative package design. The character they created helps this product stand out on shelves, highlighting the product apart from both national brands and private labels. Since the introduction, “sales have quadrupled,” Crombie said, proving that innovative design can quickly helps a store brand get noticed on shelves.\r\n\r\nDanielle Kidney from P&amp;W Design Consultants was on hand to accept not one, but two awards: Italian sodas for Fresh &amp; Easy and Spanish Orange Juice for Tesco UK.\r\n\r\n“We are so excited to win two awards for both our clients Tesco and Fresh and Easy,” Kidney said. “Designing the Italian sodas for the impulse category was a lot of fun, as we are always allowed tons of creative freedom. We are so pleased to be recognized for this design, which we are so proud of and has been well received.\r\n\r\n“The Spanish orange juice design delivers a highly creative solution to a very competitive category. It truly delivers both humor and shelf standout. We look forward to entering more projects next year.”\r\n\r\nStop by the PL Buyer booth 600-701 to see all of the winners on display and find out how to enter your product in 2013.\r\n\r\nHere are the winners of the 2012 Design Excellence Awards contest:\r\n\r\n<strong>BEST IN SHOW</strong>\r\nMetolius India Pale Ale. Company: Winery Exchange. Retailer: Supervalu.\r\nPresident’s Choice Black Label Pasta. Company: Loblaw Companies Ltd. Retailer: Loblaws.\r\n\r\n<strong> BABY CARE</strong>\r\nGripe Water. Company: BLDG No. 4 Marketing. Retailer: Rexall\r\n\r\n<strong>BEAUTY AND COSMETICS</strong>\r\nV Moroccan oil. Company: Navarro Discount Pharmacy’s Vida Mia. Retailer: Various retailers and wholesalers.\r\n\r\n<strong>BEVERAGES-PREMIUM</strong>\r\nItalian sodas. Company: P&amp;W Design Consultants. Retailer: Fresh &amp; Easy.\r\n\r\n<strong>BEVERAGES-NBE</strong>\r\nSpanish Orange Juice. Company: P&amp;W Design Consultants. Retailer: Tesco UK\r\n\r\n<strong>ETHNIC</strong>\r\nFull Circle Udon and Noodle Bowls. Company: Topco Associates LLC. Retailer: Topco.\r\n\r\n<strong>FROZEN-PREMIUM</strong>\r\nWestern Family Classics Limited Edition Ice Cream. Company: RKW Communications Inc. Retailer: Overwaitea Food Group\r\n\r\n<strong>FROZEN-NBE</strong>\r\nFull Circle Organic Frozen Fruit Medleys. Company: Topco Associates LLC. Retailer: Topco\r\n\r\n<strong>HEALTH AND PERSONAL CARE</strong>\r\nBody Washes and Lotions. Company: Pharmaca Integrative Pharmacy. Retailer: Pharmaca.\r\n\r\n<strong> HOUSEHOLD GOODS AND SUPPLIES</strong>\r\nBlue Hawk. Company name: united* dsn llc. Retailer: Lowe’s.\r\n\r\n<strong> ON-SHELF PREMIUM</strong>\r\nPresident’s Choice Black Label Pasta. Company: Loblaw Companies Ltd. Retailer: Loblaws.\r\n\r\n<strong>ON-SHELF NBE</strong>\r\nOrganic Quinoa. Company: Pedon S.P.A. Retailer: Norgesgruppen.\r\n\r\n<strong> ORGANIC</strong>\r\nThe Fresh Market Organic Rice And Quinoa. Company: The Fresh Market. Retailer: The Fresh Market.\r\n\r\n<strong> OTC MEDICATIONS</strong>\r\nMedications. Company: Fred’s. Retailer: Fred’s.\r\n\r\n<strong>PAPER PRODUCTS</strong>\r\nKirkland Signature Parchment Paper. Company: Costco Wholesale. Retailer: Costco.\r\n\r\n<strong>PET FOOD/CARE/SUPPLIES</strong>\r\nPresident’s Choice Nutrition First Pet Food. Company: Loblaw Companies Ltd. Retailer: Loblaws.\r\n\r\n<strong>REFRIGERATED</strong>\r\n365 Everyday Value Greek Yogurt. Company: Whole Foods Market. Retailer: Whole Foods Market.\r\n\r\n</br>\r\n<a href=\"http://www.privatelabelbuyer.com/articles/print/86984-winners-accept-design-excellence-awards\" target=\"_blank\">http://www.privatelabelbuyer.com/articles/print/86984-winners-accept-design-excellence-awards</a>', 'Winners Accept Design Excellence Awards', '', 'publish', 'open', 'open', '', 'winners-accept-design-excellence-awards', '', '', '2018-09-27 17:58:52', '2018-09-27 17:58:52', '', 0, 'http://cbx.cappendev.com/thinking/16/winners-accept-design-excellence-awards', 0, 'thinking', '', 0),
(1783, 4, '2018-09-27 17:58:41', '0000-00-00 00:00:00', 'A South Florida development company that specializes in constructing charter schools has purchased 10 acres on South Goldenrod Road in southeast Orlando.\nMG3 Developer Group purchased the property, which is part of the 39-acre Goldenrod Commerce Center, for $1.5 million. The center also includes a Murphy USA convenience store, three retail parcels and about 91,000 square feet of office/flex space.\n\nHernon Leonoff, manager for MG3, said the property had previously been approved as an educational site and can accommodate a building of about 75,000 to 80,000 square feet, which is large enough for 1,400 students.\n\nEven though no charter-school operator has signed a lease, Leonoff said the vacant property is suited for an elementary/middle school. His group has developed 14 charters schools for different operators.\n\n\"We speak to the community about local needs and don\'t work exclusively with any school,\" said Leonoff, whose group worked on the purchase for about five months. \"We don\'t have immediate plans to start work. Most likely, construction would start in 2014.\"\n\nTherese Taylor of Hold Thyssen Inc. represented the seller.\n\n<strong>Leases</strong>\nFamily Melton Convention Contractors Inc. leased 19,300 square feet of space in Parksouth Distribution Center, 2481 Principal Row, Orlando. Matt Sullivan, Wilson McDowell and Bobby Isola of Colliers International Central Florida represented the tenant. Tim Perry represented the landlord, Duke Realty LP. Also, Tantara Transportation Group Inc. leased a 13,422-square-foot industrial space in Prologis Orlando Central Park South, 2100 Consulate Drive, Orlando. Sullivan, McDowell, and Isola represented the landlord, Prologis. …\n\nMichael Heidrich, principal for NAI Realvest, represented the Maitland-based landlord, Ray A. Kennedy, in the lease of 3,455 square feet of office space at 1920 Boothe Circle, Longwood. The law offices of Scott M. Miller will locate there.\n\n<strong>Design</strong>\nCuhaci &amp; Peterson Architects, in conjunction with CBX of New York City, designed the Orlando area\'s first six Wawa stores. The Orlando locations are on Central Florida Parkway, Goldenrod Road, Silver Star Road, South Orange Blossom Trail and North Orange Blossom Trail. A Kissimmee store is on U.S. Highway 192.\n\n<strong>Sales</strong>\nTaylor Morrison has closed on 270 acres in a $17 million transaction to build Overlook at Hamlin, a mixed-use community southwest of Windermere near State Road 429. Overlook will include 381 single-family home sites and is slated to open for sales in mid-2013. …\n\nMeritage Homes purchased 234 acres in southwest Orange County\'s Horizon West development for $18 million. The home builder acquired the property from Compass Rose Corp., an affiliate of Walt Disney World. …\n\nDuke Realty Corp. acquired two portfolios of medical-office assets totaling 1,536,000 square feet. Buildings sold by Seavest Healthcare Properties include Celebration Medical Plaza in Kissimmee and Medical Plaza and East Orlando Medical Surgical Plaza, both in Orlando.\n\n<strong>Construction</strong>\nRoger B. Kennedy Inc. of Altamonte Springs is under way on the Flats at Carrs Hill, a $13 million, 225,000-square-foot student-housing facility at the University of Georgia in Athens that is slated to open in June 2013.\n\n<a href=\"http://articles.orlandosentinel.com/2012-11-18/business/os-cfb-real-estate-school-1119-20121118_1_goldenrod-road-office-space-leases\" target=\"_blank\">\nhttp://articles.orlandosentinel.com/2012-11-18/business/os-cfb-real-estate-school-1119-20121118_1_goldenrod-road-office-space-leases</a>', 'Developer buys charter-school site', '', 'draft', 'open', 'open', '', 'developer-buys-charter-school-site', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/?post_type=thinking&#038;p=1783', 0, 'thinking', '', 0),
(1784, 4, '2012-11-06 18:19:06', '2012-11-06 18:19:06', 'Late last week (Nov. 1) I ran the story, “Walgreens Launches New Private Brand &amp; New Magazine” which was a first look at the retailers new Private Brand Ology and their new advertorial magazine “Happy And Healthy, Your Guide To Living Well With Walgreens.” That Friday they released the following press release officially announcing the new brand which was created by the NYC based branding agency CBX. If it looks familiar many of the major news outlets (Reuters) picked it up either completely or in part.\r\nDEERFIELD, Ill., November 05, 2012 – Walgreens (NYSE: WAG) (Nasdaq: WAG) announces the launch of “Ology” the first nationally accessible and affordable brand formulated to be free of harmful chemicals. Exclusive to Walgreens family of companies, the Ology brand features a line of baby and personal care products, as well as household cleaners and is the solution to the growing consumer demand for products free of harmful formulations.\r\n\r\nFurthermore, several consumer groups helped drive support for the U.S. Senate’s recently approved chemical reporting bill – “The Safe Chemicals Act.” If passed, it will be the first overhaul of the federal chemical law since 1976 and consumers are taking note. The new bill would require that ingredients be determined safe for human health before being used in everyday consumer products. The pending legislation has led several industry leaders to pledge to remove potentially harmful and carcinogenic chemicals from several offerings over the next several years.\r\n\r\n“Walgreens is proud to be leading the charge by providing ‘Ology,’ the first nationally accessible and affordable line of household liquid products free of harmful chemicals available in our stores,” said Joe Magnacca, president of daily living products and solutions for Walgreens. “Ology reflects our dedication to innovation, our constant drive to improve our customers’ quality of life, and our ongoing commitment to help people get, stay and live well.”\r\n\r\n“Increasing evidence shows that the chemicals included in everyday products could be contributing to children’s diseases and behavioral disorders, including asthma, autism and cancer,” says Gigi Lee Chang, CEO of Healthy Child Healthy World, one of the nation’s leading independent non-profit organizations dedicated to the empowerment of consumers and the protection of children from harmful chemicals. “Until the U.S. adopts better regulations around product safety—like we do in other countries—parents are left to bear the burden of protecting their children’s health by educating themselves and making conscious purchases. With the help of Walgreens Ology products, concerned consumers now have easier access to affordable and safer solutions.”\r\n\r\nSelect Ology brand products are available at Walgreens and Duane Reade locations, as well as online. Items will be available nationwide by early November and are value priced compared to conventional formulas of leading brands. Ology liquid products are free of harmful chemicals and include:\r\n\r\n• Baby Care – lotion and 2-in-1 body wash\r\n• Laundry – liquid detergent and fabric softener\r\n• Cleaners – glass cleaner and all-purpose cleaner\r\n• Personal Care – adult shampoo and conditioner\r\n\r\nOlogy brand products also include light bulbs and paper products that are 100 percent tree-free and made from readily renewable resources.\r\n\r\n• Paper – bath and facial tissue, paper towels and copy paper\r\n• Lighting – compact fluorescent light bulbs\r\n\r\nFor more information about the Ology brand, please visit: www.walgreens.com/ology\r\n\r\nOlogy has begun to appear in store –its distinctive color and packaging structures stand out in the cluttered aisles of the drugstore.\r\n\r\nThere was no additional in store marketing or signage for the brand although there was a makeshift display at the front of the store next to the register.\r\n\r\nAll products are priced aggressively to encourage trial lets hope the low cost does not degrade the perceived quality of the brand.\r\n\r\nMy wife expressed the concern of a beauty buyer and mom when she observed that the uniform brand architecture, design and colors made the products hard to distinguish – it would be easy to confuse the baby wash and lotion.\r\n\r\n<a href=\"http://mypbrand.com/2012/11/06/a-closer-look-at-walgreens-new-private-brand-ology/\" target=\"_blank\">http://mypbrand.com/2012/11/06/a-closer-look-at-walgreens-new-private-brand-ology/</a>', 'A Closer Look at Walgreens New Private Brand: Ology', '', 'publish', 'open', 'open', '', 'a-closer-look-at-walgreens-new-private-brand-ology', '', '', '2018-09-27 17:42:10', '2018-09-27 17:42:10', '', 0, 'http://cbx.cappendev.com/thinking/16/a-closer-look-at-walgreens-new-private-brand-ology', 0, 'thinking', '', 0),
(1785, 4, '2012-11-01 18:24:58', '2012-11-01 18:24:58', 'Deerfield, Illinois based drugstore Walgreens announced the launch of Happy And Healthy, Your Guide To Living Well With Walgreens, which debuts on Sunday, November 4. The magazine will be issued bi-annually, and the première edition is holiday-themed and includes entertaining and gift ideas, as well as Taylor Swift on the cover. The high-quality, glossy, 28-page magazine will be available in English and Spanish. In NYC the magazine replaces the popular Duane Reader, but I have to say it lacks the personality, relevance and sense of humor of the Duane Reader.<br/>\r\nThe magazine delivers content, such as healthy living tips, relevant offers and Balance Rewards loyalty program promotions to its readers. It also provides a unique way to highlight Walgreens private brands. This issue includes a two-page spread on their newest Private Brand “Ology” the brand was created by the NYC based branding agency CBX. The new line of healthy household products combines the best of green, organic and natural with a modern text based visual language that rethinks the cliched traditional category focused language of green.\r\n<br/>\r\n“We are thrilled to bring Happy and Healthy magazine to our customers, and we look forward to providing them with relevant information and articles to help them get, stay and live well,” said Joe Magnacca, president of daily living products and solutions for Walgreens. “Walgreens is constantly innovating and Happy and Healthy is a great way to keep our customers informed of our latest Private Brand offerings.”\r\n<br/>\r\nSome highlights from the Fall/Winter edition include:\r\n<br/>\r\n• Dr. Oz Healthy Holiday Travel Tips\r\n• Ask Your Pharmacist – Answers For Cough/Cold/Flu season\r\n• Diabetes Management Including Paula Deen’s Cooking Tips\r\n• Introducing their newest Private Brand Ology\r\n• Taylor Swift’s Perfect Christmas\r\n• Stocking Stuffers, Holiday Gifts and Entertaining Essentials\r\n• Beauty Advice Including An Interview With Halle Berry\r\n<br/>\r\nHappy And Healthy, Your Guide To Living Well With Walgreens will be inserted into millions of Sunday newspapers and also available in-stores nationwide. An electronic version of the publication can be viewed online at Walgreens.com, and the total circulation is expected to be approximately 65 million.\r\n<br/>\r\n<a href=\"http://mypbrand.com/2012/11/01/walgreens-launches-new-private-brand-new-magazine/\" target=\"_blank\">http://mypbrand.com/2012/11/01/walgreens-launches-new-private-brand-new-magazine/</a>\r\n', 'Walgreens Launches New Private Brand & New Magazine', '', 'publish', 'open', 'open', '', 'walgreens-launches-new-private-brand-new-magazine', '', '', '2018-09-27 17:58:50', '2018-09-27 17:58:50', '', 0, 'http://cbx.cappendev.com/thinking/16/walgreens-launches-new-private-brand-new-magazine', 0, 'thinking', '', 0),
(1786, 4, '2012-10-11 18:34:07', '2012-10-11 18:34:07', 'As we were working on this issue of PLBuyer, we were also preparing to host the second annual PLBuyer Design Excellence Awards for private label packaging.\r\nDesign firms, manufacturers and retailers alike were excited to get their best designs in front of our judges.\r\n\r\nOnce again this year, we have assembled an all-star panel of private label design experts. They include Todd Maute, senior vice president/partner of New York-based CBX, Lindsey Hurr, vice president of Fort Worth, Texas-based Immotion Studios, Dennis Whalen, vice president of Calif.-based Michael Osborne Design and Christopher Durham, president and chief strategist for My Private Brand.\r\n\r\nMore than 100 entries were received across 13 categories this year, including frozen, refrigerated, on-shelf, beverages, ethnic, organic, health &amp; personal care, beauty &amp; cosmetics, household goods &amp; supplies, OTC medications, paper products, baby care and pet food/care/supplies.\r\n\r\nThe winners will be showcased and announced at the 2012 PLMA Show this November.\r\n\r\nThis issue also features our annual ranking of the top private label retailers of North America. Once again this year we worked with our research partner, RSR, to bring you more detailed and more focused profiles of what these retailers have done and are doing when it comes to their private\r\nlabel programs.\r\n\r\nHarris Teeter joined the rankings for the first time this year, while WinCo Foods dropped off the list from last year. To all of the other retailers that made the list once again this year, keep up the great work.e publication can be viewed online at Walgreens.com, and the total circulation is expected to be approximately 65 million.\r\n\r\n<a href=\"http://www.privatelabelbuyer.com/articles/print/86927-design-contest-top-retailers-on-mind\" target=\"_blank\">http://www.privatelabelbuyer.com/articles/print/86927-design-contest-top-retailers-on-mind</a>', 'Design Contest, Top Retailers On Mind', '', 'publish', 'open', 'open', '', 'design-contest-top-retailers-on-mind', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/design-contest-top-retailers-on-mind', 0, 'thinking', '', 0),
(1787, 4, '2012-10-30 20:22:57', '2012-10-30 20:22:57', 'Grocery Headquarters’ annual design showcase takes a tour of some outstanding store designs and explores trends in materials, color schemes, layout and more.\r\nProject: Pathmark, Weehawken, N.J.\r\n\r\nDesign team: CBX, New York\r\n\r\nCBX was hired to design a “simpler” version of the original 2006 design and create an overall cohesive look for the entire store. Unlike the 2006 assignment, the goal this time around was to develop a much simpler color and materials retrofit program that still engaged the public with the Pathmark brand in a meaningful and memorable way. “We had done work for Pathmark before they were purchased by A&amp;P, and this time they wanted to keep the design simple and colorful to communicate their position as a value brand,” says Joe Bona, retail division president of New York-based CBX.\r\n\r\nTailoring the offerings to the neighborhood also drove the design, say Pathmark officials.A new 36-foot meat service offers a wide variety of fresh poultry cuts that appeal to the Weehawken neighborhood, which has a high concentration of Cubans and Dominicans. “The service meat case is about three times what we have in a typical store,” says Bob Weidner, vice president of customer experience and space management for Montvale, N.J.-based A&amp;P, which operates the Pathmark banner.\r\n\r\nLocalized offerings extend to the deli, bakery and other areas throughout the store. “It is our intention to be the neighborhood store in the markets we serve,” Weidner says.\r\nPathmark officials also wanted to clearly communicate the company’s “Live Better” tag line and tie the pharmacy into the rest of the store. Throughout the store, positive and playful terms reflecting the Pathmark brand image are displayed subtly along the walls.\r\n\r\nThe walls were treated in off-white, allowing the colorful signage to pop and communicate the product offering effectively to the customer.\r\n\r\nBeige and brown tile was used throughout. The contrasting colors were used as subtle way-finding signifiers for consumers; strips of brown throughout beige tile navigated customers down aisles, while entire areas of beige tile helped separate sections of the supermarket.\r\n\r\nBlack track lighting was installed above the fresh produce section, while recessed lighting was installed throughout the rest of the store.\r\n\r\n<a href=\"http://www.groceryheadquarters.com/2012/10/dazzling-decor/\" target=\"_blank\">http://www.groceryheadquarters.com/2012/10/dazzling-decor/</a>', 'Dazzling Décor', '', 'publish', 'open', 'open', '', 'dazzling-decor', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 0, 'http://cbx.cappendev.com/thinking/16/dazzling-decor', 0, 'thinking', '', 0),
(1788, 4, '2012-12-05 16:28:50', '2012-12-05 16:28:50', 'Terpel is a major Colombian oil and gas company, the largest fuel distributor in the country. This week, it unveiled a new corporate identity, developed by independent brand agency CBX. It will be launched with a gradual update of its stations network. It should be associated with values such as proximity, dynamism, modernism, service, technology, familiarity, uniqueness, solidity and reliability.\r\nThe previous logo was introduced in 2006 as an update of the sun logo used up until then. This is allegedly the fourth logo makeover in the company\'s history.\r\n\r\n<a href=\"http://brandingsource.blogspot.com/2012/12/new-logo-terpel.html\" target=\"_blank\">http://brandingsource.blogspot.com/2012/12/new-logo-terpel.html</a>', 'New logo: Terpel', '', 'publish', 'open', 'open', '', 'new-logo-terpel', '', '', '2018-09-27 17:58:45', '2018-09-27 17:58:45', '', 0, 'http://cbx.cappendev.com/thinking/16/new-logo-terpel', 0, 'thinking', '', 0),
(1789, 4, '2012-12-12 20:51:50', '2012-12-12 20:51:50', 'By Gregg S. Lipman:</br>\r\nWhen Hurricane Sandy hit the East Coast on October 29, millions of people—myself included—found themselves without electricity, heat, and water. In fact, more than a month later, some residents of New York and New Jersey are still struggling to get back to their normal daily lives.\r\n\r\nBut just a few days after the storm, it seemed that nearly all companies had gone back to business as usual—if their promotional emails were any indication. Unfortunately, many of those emails were memorable in that they pretty much ignored the tragedy around them.\r\n\r\nJust who are the decision-makers who approved insensitive messages in the days that followed the massive destruction, and did they realize just what had happened on the East Coast?\r\n\r\nRetailers Ralph Lauren, Anthropologie, and Urban Outfitters, among others, encouraged email recipients to shop their sites, without so much as acknowledging what had happened. How could anyone shop when they didn\'t even have running water, heat, or that lifeline to the outside world, the Internet? When so many people were without food, clothing—homes!\r\n\r\nBut some brands stepped up during the storm by offering genuinely sympathetic—and in the case of East Coast brands, empathetic—brand messaging that showed the people they were \"one of us\" and therefore worthy of our loyalty.\r\n\r\nWest Elm, for example, headquartered in the Sandy-damaged neighborhood of Dumbo, Brooklyn, made it clear that it, too, was hurt by the storm. Residents of the Rockaways rejoiced when several Target trucks pulled up filled with everything from bottled water to cleaning supplies. And Chase and American Express repeatedly offered financial and emotional support during the trying times.\r\n\r\nSo, here is our list for brands that \"surged\" and brands that \"sank,\" at least in many New Yorkers\' opinions, over the course of the past weeks.\r\n</br>\r\n<strong>Brands That Surged</strong>\r\n\r\n<strong>JetBlue</strong>\r\nThe Kennedy Airport-based airline has always been at the forefront of great customer service; and, in light of widespread devastation in its city, JetBlue surpassed expectations once again. Dave Canty, director of loyalty marketing and partnerships for the airline, sent a moving email in which he sent out thoughts and prayers to those affected by Sandy, and he commended customers for donating to JetBlueGives.org, a fund set up with the American Red Cross to help Sandy victims.\r\n\r\n<strong>American Express</strong>\r\nAnother New York-based brand, American Express, was one of the first companies to let its customers know that it was there to provide support, assistance, and access to its customers in the days following Sandy. From aiding with medical referrals to locating available lodging and enabling check-in for cardmembers, American Express made it undeniably clear that it was there to help, 24 hours a day. It also set up a Web page, \"Urgent Notice from American Express: Hurricane Sandy\" while acknowledging that many customers likely did not have Internet service at that time.\r\n\r\n<strong>Airbnb</strong>\r\nThe relatively new housing rental site has joined forces with Mayor Michael Bloomberg and the City of New York to have its members offer free housing to people in storm-ravaged neighborhoods. The site has a page, titled \"It\'s Time for Us To Come Together,\" where it details how it has provided shelter for more than 4,000 guests.\r\n\r\n<strong>FreshDirect</strong>\r\nFresh Direct cofounder and CEO Jason Ackerman sent an empathetic email to customers letting them know that the company, too, sustained damage from the hurricane, and updating them on the company\'s status. He also let customers know that Fresh Direct was donating food to victims, that it was trying to make delivery slots available to premium members, and that it was using nonbranded trucks to make up for the loss of some of its fleet.\r\n</br>\r\n<strong>Brands That Sank</strong>\r\n\r\n<strong>Urban Outfitters</strong>\r\nThe hipster retailer sent out an email days after the storm with the slightly insensitive subject line, \"This storm blows (but guess what doesn\'t)...\" Recipients who opened the email discovered a shopping promotion (10% off, plus free shipping), as if people suffering from the devastation of losing their electricity, heat, and in many cases their homes would possibly want to buy a lace baby doll dress or new hoodie sweatshirt.\r\n\r\n<strong>Howard Johnston\'s</strong> (and several other hotel chains)\r\nThe state of New Jersey launched a lawsuit against a Howard Johnson Express hotel that apparently raised its rates during Hurricane Sandy. That hotel wasn\'t the only one taking advantage of other people\'s hardship. Thousands of other complaints have been launched against hotel chains large and small for jacking up prices and preying on hurricane victims made homeless by the storm. Now that\'s what I call the exact opposite of hospitality.\r\n\r\n<strong>Macy\'s</strong>\r\nMacy\'s, the quintessential New York department store, runs sale promotions pretty much every single week—and the week of Hurricane Sandy was no different. The ad, which offered 20% off of Macy\'s products with its \"Hurricane Relief Pass,\" featured the copy line, \"In the face of such massive hardship, we\'re here to lend a helping hand.\" But it forgot to add the line, \"And make a pretty penny off of you in the process.\" Not to mention, with public transportation out for more than a week in some places, who could even get into a Macy\'s store to shop?\r\n\r\nSome good news: as the city gets up and running again and companies start to really take in the long-term damage of this tragedy, more and more brands are sending out sympathetic emails offering help—not just discounts or an opportunity to shop their latest wares.\r\n\r\nAs with Hurricane Katrina and the BP oil spill, companies are learning the hard way that one communications misstep can mean a long-term public relations disaster. And that\'s one risk no savvy brand should be willing to take.\r\n\r\n&nbsp;\r\n\r\n<a href=\"http://www.marketingprofs.com/articles/2012/9686/brands-that-surged-and-brands-that-sank-after-hurricane-sandy\" target=\"_blank\">http://www.marketingprofs.com/articles/2012/9686/brands-that-surged-and-brands-that-sank-after-hurricane-sandy</a>', 'Brands That Surged (and Sank) After Hurricane Sandy', '', 'publish', 'open', 'open', '', 'brands-that-surged-and-brands-that-sank-after-hurricane-sandy', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/brands-that-surged-and-brands-that-sank-after-hurricane-sandy', 0, 'thinking', '', 0);
