The Art of Shaving consumer values the attention given to fine details and craftsmanship. CBX helped to codify the consumer target, brand and experience through a carefully curated brand guide.

An AoS monogram was created to give the brand more detailing.

We designed vintage razor replacement cartridges to create a more refined, giftable male grooming experience.

CBX designed the packaging for the Morris Park Collection - a specialty line of razors named after one of the first auto-racing arenas in the United States. The classic colors and details of the packaging and the razor evoke a the timeless style of a vintage race cars.

The Lexington Collection packaging was designed to be an ultra-premium experience, inspired by the The Art of Shaving’s first location on Lexingtion Avenue in NYC.