<p>New York, NY, February 21, 2012 – CBX, the brand agency, received awards for eight recent projects at the 2012 Graphic Design USA's American Package Design Awards that recognize excellence in packaging, POP, and the entire in-store experience.
The awarded projects include:

<strong>Duane Reade DeLish (Duane Reade)</strong> - CBX designed packaging for a new line of premium foods specifically designed for the quintessential New York marketplace. Delish represents the celebration of food wrapped in a clever and witty brand personality. Packaging features fun and edgy slices of New York life, product relevant imagery and catchy New York style phrases that delivers a pleasurable shopping experience with plenty of winks along the way.

<strong>Milo's Kitchen (Del Monte)</strong> - CBX helped Del Monte launch a new line of home-style dog treats by focusing on the special relationship between pets and owners. The package delivers on this story with photography of pet owners embracing their pets and a light and open design that accentuates the homemade appeal and superior ingredients.

<strong>U by Kotex (Kimberly-Clark)</strong> - CBX helped redefine the feminine product category by designing a new product line featuring tampons, liners and pads targeting 14 – 22-year olds. Black packaging accented with bright colors signals a revolution in feminine care and presents an image that is sleek, upscale and bold.
Natural Balance (Kimberly-Clark) - CBX created a simple and clean design to align with the brand’s personality of "Trusted Protection" and communicate a natural message while distinguishing it from it's sister brand, U by Kotex. The white background speaks to the purity of the product while a colorful wave element evokes the natural curve of a woman's body. Simple icons help to communicate the natural elements of the product.

<strong>U by Kotex Tween (Kimberly-Clark)</strong> - Like it's older sister, U by Kotex, CBX helped extend the line with U by Kotex Tween, that breaks through category clutter and is the only product on the market specifically designed for tweens. A black and pink glittery package that lets brightly colored product wrappers peak through a star-shaped window addresses mom's desire for having something specially designed for her daughter and her daughter's desire for self-expression.
Millstead (Home Depot) - CBX worked with Home Depot to help leverage its own brand of hardwood flooring products and simplify the buying experience at retail. The design of the package integrates a new updated logo that looks like it was burnt into the wood along with finished room product shots that highlight results and telegraphic icons that easily identify products for consumers.

<strong>Prevail (Duane Reade)</strong> - As part of Duane Reade's strategy to provide department store quality products at convenience store prices, CBX helped to develop packaging for a beauty products line exclusive to Duane Reade. Prevail's simple, yet sophisticated black and white floral pattern connects the line from hand sanitizers to high-end makeup brushes. The packaging helps communicate that all products in the line meet department store quality standards.

<strong>DelMonte Fruit Naturals</strong> - CBX helped refresh the logo and package design for the Fruit Naturals brand by modernizing and enlarging the fruit visuals for increased appetite appeal. CBX also created a graphic communication device to highlight the benefit that the product is 100% juice.

All entries receive an embossed Certificate of Excellence and become eligible for reproduction in the GDUSA American Package Design Awards Annual that appears March 2012.

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