<p><a href="http://www.cbx.com/wp-content/uploads/2012/10/6a00d8341ca6a453ef016761fe4321970b-320wi.jpeg"><img src="http://www.cbx.com/wp-content/uploads/2012/10/6a00d8341ca6a453ef016761fe4321970b-320wi.jpeg" alt="" title="6a00d8341ca6a453ef016761fe4321970b-320wi" width="320" height="250" class="alignnone size-full wp-image-4871" /></a>
So, I’m on this date. And for all intents and purposes, it’s going pretty well. When he asks me if I would like to go somewhere for dessert, I’m in. When he asks me where I want to go (how kind and thoughtful!), I’m even more excited.

“Let’s get FroYo!” I say.

His response?

“What’s FroYo?”

And that, my friends, is how our date ended. How can a man not know what FroYo is? Wait – how can anyone not know what Fro-Yo is?? It just happens to be the most delicious, low-calorie (if you get tart flavor and add a dash of chocolate peanut butter like I do) dessert you could ask for.

Obviously, I feel strongly about my FroYo. So, you can imagine my excitement when I received word that Duane Reade (drugstore retailer extraordinaire) decided to add a self-serve frozen yogurt bar to its Broadway and 52nd Street NYC store. You mean I can get lipstick, toothpaste, a prescription filled and FroYo? Wow.

UpMarket Fro-Yo is, according to a recent company press release, part of Duane Reade’s plan to become a total health/beauty/daily living destination. They must be really tuned in to how important FroYo is in today’s world. Or at least in my world.

While it’s a bizarre combination—drugstore meets FroYo—I applaud the innovation. In fact, this type of “out of the box” innovation is not exactly a new thing for Duane Reade. It added a sushi and juice bar to its 40 Wall St. location in New York last year, and it looks as though the drugstore retailer will continue to bring healthy food options to various retail locations.

One of the things I’m digging about the FroYo bar (besides its FroYo of course) is the design – all handled by CBX. It’s sleek, the colors are enticing and they’ve made great use of integrating the FroYo swirl cleverly into the design. There’s absolutely no way you’re going to walk by this and not get frozen yogurt. You sort of have to – that’s how good it looks.

Now the only question left to be answered is: do they have tart, chocolate and peanut butter flavors available, along with a single man who can take me there on a date? That’s sort of the deal-breaker for me…

What do you think about drugstore meets FroYo? Ever ended a date due to a total lack of dessert knowledge?

<a href="http://retaildesigndiva.ddionline.com/2012/02/drugstore-meets-froyo-you-in.html" target="_blank">http://retaildesigndiva.ddionline.com/2012/02/drugstore-meets-froyo-you-in.html</a>