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In this highly digital, instant gratification, give-me-the-wow world, these brands show that the human touch can still bring value. We all want to find that emotional sweet spot, so to speak, where we tug at consumer’s heartstrings and make them wonder how they ever lived without us.

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Weber – the joy of grilling

http://www.youtube.com/watch?v=gxLZBop2rBU&amp;NR=1

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Ball Canning – the possibilities you have

http://www.youtube.com/watch?v=QXkoN9mDycU

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Coleman – bringing people together

http://www.youtube.com/watch?v=gW2b7o2QLvo&amp;feature=player_embedded

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