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(2764, 1, '2018-09-27 17:56:35', '2018-09-27 17:56:35', 'By Joseph Bona\nSurvey the retail landscape in Europe or the United States and you might conclude that unprecedented shifts are under way that promise to change the basic dynamics of the business from now until the end of time.\n\nIn the United States, for example, the term “showrooming” has become one of the biggest retail buzzwords. The basic idea is that smartphone-addicted shoppers are waltzing into big-box stores, scrutinizing various flat-screen TVs and other merchandise in person, and then buying these items on their phones for the cheapest possible prices.\n\nIn the wake of the Wall Street meltdown and the collapse of the housing market, meanwhile, American consumers are watching their suburban regional malls lose tenant after tenant.\nSome of these 20- or 30-year-old malls — primarily in secondary and tertiary markets — clearly are doomed and will have to be converted into outlets or nonretail uses. U.S. strip center landlords, too, are wringing their hands as big-box chains such as Walmart, Target and Best Buy shrink their store footprints, in part as a response to both the rise of online shopping and the implosion of consumer demand.\n\nSomething similar is happening in Europe and elsewhere with the slowdown of hypermarket expansion. Such factors as pricing pressures, the drive to maximize shareholder value, spiraling labor costs, economic uncertainty and the high barriers to entry have all conspired against the hypermarkets. Headlines about Carrefour’s Singapore pullout; Auchan’s struggles in Spain, Portugal and Italy; and Tesco’s slashed expansion plans in Britain have prompted some observers to ask, “Is this the beginning of the end of the hypermarket?”\n\nWith the high cost of gasoline and the growing concerns about climate change, fewer consumers are keen on driving miles from town to shop at cavernous hypermarkets. They would much rather stay at home and shop local alternatives.\n\nWhile such changes might seem seismic in their scope and scale, they should be kept in proper perspective. Retail has always been in flux and has always been a cyclical business. Change — along with the sense of newness and excitement that accompanies it — is, in fact, part of what keeps retail vibrant. And yet sometimes we forget about the positive side of change.\n\nTechnology is a good example of this. For far too long, online shopping and mobile commerce have been seen as threats to the vibrancy of brick-and-mortar retail. But what about the myriad ways in which the rapid evolution of technology has allowed retailers to reach new audiences and improve customer service? This is not to mention the dramatic improvements in back-office logistics, fulfillment and more.\n\nEarlier this month Bloomingdale’s 59th Street store in New York debuted something called FaceCake — a virtual fitting room that allows shoppers to “try on” clothes without taking off what they’re actually wearing. The device uses Microsoft’s Kinect sensor and camera along with a high-resolution, flatscreen display. As shoppers stand in front of the screen they can make various hand gestures to see what different outfits would look like on their bodies.\nThey can move around, change the angles and experiment with a wide variety of colors and styles. It is an engaging, fun experience that also happens to be a convenient time-saver. In other words, we are starting to see technology that makes a difference at the store level and is neither a threat nor a mere marketing tool. This technology, along with everything else, will evolve and improve over time, creating new possibilities for brick-andmortar stores.\n\nThe movement toward smaller-format stores is often cast as a negative (see business headlines trumpeting “The Death of Big-Box Retail”). But destruction and creativity are always intertwined in retail. By spending less on massive store rollouts and investing more time, money and energy in smaller-format, well-located stores, retailers can dramatically improve both the quality of the in-store experience and their level of customer service. Done right, this should translate into greater productivity. A 200,000-square-foot hypermarket has less appeal today than, say, a smaller format specialty food store along the lines of Trader Joe’s — the Aldi-owned U.S. chain known for its engaging signage, quirky products and gregarious clerks. Rather than wandering aimlessly through endless hypermarket aisles, the Trader Joe’s shopper can partake of the “thrill of the hunt” and come home with something new and novel.\n\nBut there is no reason why the large emporiums of today cannot reinvent themselves along these smaller-format lines, and this is precisely what we are now seeing in the United States from Target, Walmart and Best Buy. Back in April, Tesco announced plans to sink more than $1.6 billion into store improvements in a bid to revive its declining market share. The strategy has shown some early signs of success. Over the long term, however, hypermarket chains such as Tesco might consider shrinking their retail space to food and perishables. This would allow them to sublease more space to branded players in other categories — a great way to drive traffic and differentiate from the competition. One could even imagine a small-format Best Buy moving into a Tesco or a Carrefour.\n\nRetail purists in the United States sometimes fret about the fate of older brands such as J.C. Penney, Kmart or Sears. It is true that these decades-old nameplates do face challenges.\n\nIf Starbucks is about gourmet coffee and Apple is about cutting-edge computing devices, then the Penneys of the world have much more complicated brand identities. A retailer like Penney is essentially a house of brands. How can it set itself apart from its competition? As a Forbes magazine columnist recently put it, Penney chief Ron Johnson, the former Apple executive, has a vision for Penney’s stores that includes “wider aisles encircling a central location called The Square, a place where moms practice yoga and children receive haircuts. The individual modules that ring The Square will be grouped by brands or by theme, accompanied by spiffy technology — iPads, of course … and impressive Oracle gadgets.”\n\nDon’t be fooled — the iPads here are not the point. What Johnson is really trying to do is find meaningful connection points with Penney’s consumers. Ditto for Target, which is bringing in mini-shops that will sell exclusive merchandise as part of sublease agreements. As noted by Reuters, “The Shops at Target” concept features boutiques such as Boston’s Polka Dog Bakery, Miami’s The Webster and San Francisco’s The Candy Store.\n\nBy contrast, a retailer such as Kmart appears to be doing precious little to update and improve its stores, which increasingly seem tired and irrelevant. This helps illustrate the truth that change, far from being a threat, is actually a necessary part of running a successful retail business. In the case of Kmart, lack of change — which is another way of saying the absence of newness — is the cause of a relevance crisis.\n\nUltimately, those retailers that understand technology and know how to use it in service to the fundamentals of retail (having the right product at the right price in the right location with an engaging in-store experience and topnotch customer service) will win.\n\nThe iPad will eventually give way to something else, but these fundamentals go back millennia to the very beginnings of retail itself. Imagine walking up to the Roman Coliseum in, say, 80 AD. The place would have been teeming with shoppers (indeed, you could think of the Coliseum as a prototypical mall or supermarket) with market stands out front selling anything and everything. When a retailer like Target brings in a novel and new mini-shop, is it any different than adding, say, a new saffron vendor out in front of the Coliseum?\n\nSet and setting will inevitably change, but the retail fundamentals are as stable and constant as the law of supply and demand.', 'Change Helps Keep the Retailing Scene Vibrant', '', 'inherit', 'closed', 'closed', '', '1911-revision-v1', '', '', '2018-09-27 17:56:35', '2018-09-27 17:56:35', '', 1911, 'http://cbx.cappendev.com/1911-revision-v1', 0, 'revision', '', 0),
(2765, 1, '2018-09-27 17:56:36', '2018-09-27 17:56:36', '<strong>Choosing the right name is one of the most important decisions entrepreneurs make when starting up a new business. Here are some fresh insights into naming your business well.</strong>\r\nChoosing the right name is one of the most important decisions entrepreneurs make when starting up a new business. Ryan Lockhart, co-founder of boutique advertising agency group46, says the name can make or break a first impression of a new business’s brand. “I believe that the name comes from the future. The name is only a word, or a cluster of words, before the company puts a connotation behind it,” he says. “An apple was a fruit until the company revolutionized it.”\r\n\r\nChoosing a brand name is as much a strategic decision as a creative decision, argues Rachel Bernard, vice president of branding agency CBX. “Start by identifying the role the name should play for the business,” she counsels. “For example, if the business will be entering a crowded category with lots of competitors, a disruptive name that really stands out or a name that highlights a differentiating feature of the brand will be a big competitive advantage.”\r\n\r\nWhen you choose the right name for your brand, you allow all of the positive associations of that word or set of words to flow into your brand position and reinforce your core principles and values, says Adam Padilla, founder and CEO of BrandFire Creative Agency. “When you choose a not-so-good name, you wind up fighting an uphill battle to undo the preconception that the name carries, which means wasted marketing dollars. Worse, you run the risk of creating your own ‘brand ceiling,’ where you grow only as far as the name allows you to,” he warns. “This happens to many SMBs without the branding savvy to adjust their brand identity and fit into the larger national and international conversation.”\r\n\r\nSerial entrepreneur Bill Rinehart, who is currently founder, chairman, and CEO of DUFL, a travel and services app, has been through this exercise several times. He says choosing a name can be a do-it-yourself project, “although it doesn’t hurt to have outside opinions.” However, he feels it is important to engage third-party expertise for help with the logo, “which, in many cases, can be as important as the name.”\r\n\r\nLockhart stresses that choosing a name should be one of the final steps in the branding process for a new business. Completing the bulk of the branding process first “allows the personality and values of the company to be accurately reflected in a concise name.” He also reminds entrepreneurs to make sure they check for multiple definitions of any words used in the company name, and not just in the English language -- especially if your company will be doing business in other countries.\r\n\r\nMarketing consultant Brynn Winegard suggests that startups choose a name that is simple, descriptive, aspirational, differentiated, unique, Web-friendly, and can be trademarked. That last quality should not be overlooked. “After selecting a name, it is important to enlist the help of a trademark attorney to better assess the risk associated with the use of the proposed name,” says Jennifer Mikulina, a partner at McDermott Will &amp; Emery and head of its global trademark prosecution practice.\r\n\r\nOnce you choose your name, you must take steps to protect it. Start by filing an application to register your name as a trademark or service mark with the U.S. Patent and Trademark Office, Mikulina advises. That creates a presumption of ownership of the trademark and the exclusive right to use it nationwide in connection with the goods or services listed in the trademark application. You should also create a strategy to police unauthorized third-party use of the name, for example, by setting up a Google Alert or using another online tool to notify you of references to your name online.\r\n\r\nOriginally published in <a href=\"http://www.inc.com/comcast/choosing-the-right-business-name.html\" target=\"_blank\">Inc.</a>', 'Choosing the Right Business Name', '', 'inherit', 'closed', 'closed', '', '2126-revision-v1', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 2126, 'http://cbx.cappendev.com/2126-revision-v1', 0, 'revision', '', 0),
(2766, 1, '2018-09-27 17:56:36', '2018-09-27 17:56:36', '<strong>To compete with niche brands offering better-for-you products, mainstream CPGs are rethinking their products and packaging to convey greater authenticity and quality.</strong>\r\nConsumers today are more health-conscious than ever. They want less processed and more natural and organic versions of foods they love. They want to know where their food comes from and whether the ingredients used to make their products are healthy and natural. As a result, many consumer product companies are concerned about their mainstream brands losing market share to smaller competitors focused on conveying quality and transparency. The possibility of losing traction with authenticity-focused Millennials is surely a big part of the equation.\r\n\r\nThis trend is affecting classic American brands that have remained untouched for decades. Traditional manufacturers are scrambling to meet these needs in meaningful ways and offer options that keep these brands relevant with consumers.\r\n\r\n<strong>Staying current via acquisitions\r\n</strong>One way is to buy successful brands that effectively compete in or have helped to create a category and simply add them to the portfolio. Companies are not always transparent about these ownership changes. In fact, some of them go out of their way to make sure consumers continue to view acquired brands as small and independent.\r\n\r\nEven today, many consumers are unaware that Hormel owns Applegate Farms, say, or that General Mills acquired the popular organic brand Annie’s Homegrown. When Whole Foods shoppers who are skittish about the health effects of fluoride use fluoride-free toothpaste by Tom’s of Maine, they are actually using a Colgate-Palmolive product.\r\n\r\nThis trend, which has been going on for years, doesn’t look to be slowing down. Recent examples include Unilever’s 2014 purchase of Talenti Gelato &amp; Sorbetto and Hershey Co.’s 2015 acquisition of Krave beef jerky.\r\n\r\n<strong>Making changes to core products\r\n</strong>Strategic acquisitions can certainly add to manufacturers’ bottom lines, but they do not guarantee that their primary moneymakers—the classic American brands we all grew up with—will survive, much less grow. This is why many brands are now trying to make their core products more relevant for health-conscious consumers.\r\n\r\nFor most of ConAgra’s non-organic Hunt’s-brand tomato products, the company uses a green-and-white bar indicating either “All-Natural” or “No Preservatives” at the top of the jar. However, some of its organic products get a different treatment entirely, with a wooden cutting board, rather than a solid block of red, acting as the background.\r\n\r\nConAgra is also spending money behind the brand, leveraging ad campaigns to tell consumers about the wholesome aspects of Hunt’s products. In the company’s “Tomato Town” TV spot and other ads, the emphasis here is not so much on ingredients as the differentiator; rather, it is about the wholesomeness of the process involved in making Hunt’s products. “At Hunt’s, we believe it’s good to be different,” one ad declares. “We peel our diced, whole, and stewed tomatoes with FlashSteam® instead of chemicals, which means no chemical by-products go back into the earth. It might not be the easiest way, but we believe that it’s the right way.”\r\n\r\n<strong>Creating line extensions\r\n</strong>Another strategy to gain share from these consumers is to create line extensions for major brands that legitimately play in this space. Packaging needs to work hard to communicate these benefits and offerings.\r\n\r\nFor its new organic mayo, Unilever chose to preserve Hellmann’s blue ribbon equity at the top of jar. The ribbon is, however, greatly reduced in size and prominence in comparison to the pack for the original brand. This understated approach is appropriate: Many longstanding brands have been synonymous with loud, multicolor packaging, going back to the mid-20th century. Organic products, though, tend to be gentler; they never shout.\r\n\r\nAnd so on the package for its organic mayo, Hellmann’s replaced the bright-yellow label with a more transparent one. The transparency here conveys the notion that the mayonnaise itself is the real focus. In addition, Unilever employed a simpler typographical treatment on the jar, with the word “organic” appearing in a cursive font along with the USDA Organic logo and the line, “Made with organic cage-free eggs.” You might even notice the signature of founder Richard C. Hellmann right on the jar—an authenticity-reinforcing visual cue.\r\n\r\nThis past February, Unilever also introduced its own vegan-friendly, eggless spread called Hellmann’s Carefully Crafted Dressing and Sandwich Spread. The product is “Free from Cholesterol, Eggs, Artificial Colors and Flavors,” the label declares, along with the words “Non-GMO Sourced Ingredients.” Here, the treatment is more “crafty,” with a butcher paper-like label and brown, rather than green, typographical treatments.\r\n\r\nFor its Heinz Organic Ketchup, Kraft Heinz made relatively minimal changes to the architecture, but added a large “Organic” callout to the front of the package within a white, cursive font. The green-tinted back of the label includes the USDA Organic logo along with the words, “Vine-ripened, 100% USDA certified organic tomatoes and natural seasonings.” Some bottle designs also have a smaller green label at the top of the spout.\r\n\r\n<strong>Modifying existing formulations</strong>\r\nAnother strategy is to modify existing product formulations to fit within this new paradigm so as to maintain long-term viability. While packaging can be a part of this process, it doesn’t always have to be.\r\n\r\nIn December, Kraft Heinz’ newly reformulated Kraft Mac &amp; Cheese hit the shelves with hardly a change to the box. The only difference: a graphic in the bottom right-hand corner of the front panel that looks like a page torn out of a notebook bearing a checklist of the changes, including “NO Artificial Preservatives,” “NO Artificial Flavors,” and “NO Artificial Dyes.”\r\n\r\nYet the new formula was a big deal. It replaced artificial preservatives and dyes with more natural ingredients such as paprika, annatto, and turmeric. “We’ve sold well over 50 million boxes with essentially no one noticing,” one Kraft executive told The New York Times. The company was reportedly nervous about consumers perceiving a new—and inferior—taste along the lines of the “New Coke” debacle. But after Kraft Heinz had sold those tens of millions of boxes of Mac &amp; Cheese, the company launched an ad campaign to inform consumers about the changes (“#didntnotice” was central to the social media push).\r\n\r\n<strong>Walking a fine line</strong>\r\nAre there any downsides or risks associated with these strategies? On the question of authenticity, mainstream brands do need to walk a fine line. Consumers know that these are mass-produced products owned by some of the largest corporations on the planet. In addition, many consumers have always thought about these products as being full of sugar and/or artificial additives and colors. One possible misstep would be to engage in the equivalent of “greenwashing” these improved products—i.e., overselling their health benefits or even misleading consumers about them.\r\n\r\nThe challenge is to cater to these evolving consumer wants and needs without overreacting and putting all your eggs (even organic and free-range ones) in one basket, as there are still a large proportion of consumers who are quite happy with the products they’ve been enjoying for years and wouldn’t want to give them up, either because they wouldn’t trust that the new version would taste as good or they don’t want to pay more. Did I mention the organic ketchup costs twice as much as the regular version?\r\n\r\nMarketers will want to provide meaningful options and do so in ways that are credible and sustainable and serve the needs of these merging and diverging audiences, because while Millennials and Gen Z are growing in influence and importance, they do not represent everyone (at least not yet).\r\n\r\nAnd so for consumer product companies, the task here is simply to inform consumers about the real changes they are making in response to shifting expectations—things like abandoning GMO ingredients or going organic. By keeping it informational and avoiding making either overblown claims or too-drastic changes to iconic product packaging, these companies only stand to benefit. These changes, after all, promise to make classic, top-selling products more acceptable to new generations of consumers. Handled well, these changes can boost the odds that some of our most well known and loved brands will stay relevant and continue to have a place in consumers’ pantries for years to come.\r\n\r\n<strong>Strategies for branding better-for-you line extensions</strong>\r\n\r\n- Determine the appropriate association between master brand and new offerings so as to not mitigate credibility.\r\n- Use effective graphic cues for the line extensions to immediately convey the new credentials while providing a modest brand linkage for reassurance.\r\n- Carefully announce the change—perhaps after the fact—to establish an improved process and ingredient profile without creating doubts or concerns about taste.\r\n\r\nOriginally published by <a href=\"http://www.packworld.com/package-design/graphic/classic-brands-are-going-organic-will-consumers-go-change\" target=\"_blank\">Packaging World</a>\r\nPhoto courtesy of <a href=\"http://www.packworld.com/package-design/graphic/classic-brands-are-going-organic-will-consumers-go-change\" target=\"_blank\">Packaging World</a>', 'Classic Brands Are Going Organic: Will Consumers Go For The Change?', '', 'inherit', 'closed', 'closed', '', '2186-revision-v1', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 2186, 'http://cbx.cappendev.com/2186-revision-v1', 0, 'revision', '', 0),
(2767, 1, '2018-09-27 17:56:36', '2018-09-27 17:56:36', '<p>New York, NY, June 29, 2010 -- CBX, the strategic branding firm, received an Award of Excellence from Communication Arts for the package design of Duane Reade’s Skyline Series. The project will be featured in the magazine\'s Design Annual September/October 2010 issue, featuring the Best Design of 2010.\r\nThe Duane Reade Skyline Series is one of several brands that CBX redesigned for the New York chain of drug stores\' private label portfolio. Leveraging a New York-centric approach, CBX developed artwork using UPC’s in the shape of famous New York landmarks such as The Statue of Liberty, the Brooklyn Bridge and The Empire State Building on a white background.\r\n\r\nCommunication Arts Award of Excellence is one of the most-coveted awards in the industry. The awards recognize designers creating posters, brochures, packaging, trademarks, corporate identity, integrated branding, annual reports, catalogs, public service, self-promotion, letterheads and signage and is juried by nine top designers. Past judges have included such luminaries as Saul Bass, Michael Beirut, Lee Clow, Hillman Curtis, Louise Fili, Milton Glaser, Jeff Goodby, Hal Riney, Sam Scali, Paula Scher, Michael Vanderbyl, Lynda Weinman, Fred Woodward and Jeffrey Zeldman.</p>', 'Communication Arts Recognizes CBX with 2010 Award of Excellence', '', 'inherit', 'closed', 'closed', '', '1614-revision-v1', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 1614, 'http://cbx.cappendev.com/1614-revision-v1', 0, 'revision', '', 0),
(2768, 1, '2018-09-27 17:56:36', '2018-09-27 17:56:36', 'By Joseph Bona\r\nWhen Norman Rockwell’s portrait of a pharmacist appeared on the cover of The Saturday Evening Post back in 1939, it rang true to readers. The painting showed a moustached pharmacist mixing up a concoction for a child with a doozy of a toothache. It reminded people of their own local druggists, who played central roles in the town and donned many hats in a given day—weatherman, advisor, storyteller, comedian and debate moderator, among them. At the typical small-town drug store, the pharmacist stood behind the counter all day filling prescriptions and chatting with regulars. Old-timers told fish stories and lounged on benches out front. Children filed in after school to buy penny candy from glass jars.\r\n\r\nBut if this sounds like an era long past, think again. While the setting has certainly changed remarkably since Rockwell’s time, community pharmacies still boast many of the same characteristics that made drug stores such iconic hubs of American life during the 20th century.\r\n\r\nFor starters, Americans continue to report feeling extraordinarily connected to their local pharmacists. Some consumers will even change stores to follow a transferred pharmacist to another location. And just as they always have, Americans still shop drug stores for sodas, snacks and any number of daily needs items, candy included.\r\n\r\nNonetheless, today’s chains aim to strengthen this sense of community even more. In our Twittering, Facebooking, smartphone-obsessed age, they are wisely focusing on strategic initiatives geared toward humanizing the in-store experience.\r\n\r\nRite Aid’s “Wellness Ambassadors” are but one example. The basic idea is to use these friendly, knowledgeable associates as a kind of bridge between the front of the store and the pharmacy. Wearing light-blue coats and armed with iPads, the ambassadors help people find products and are there to answer questions about over the counter medications, vitamins and supplements. They act as liaisons between consumers and the stores’ licensed pharmacists, and they even go out to visit senior communities and fitness centers to discuss wellness, set up flu clinics and organize health fairs.\r\n\r\nRite Aid recognizes how frustrating it can be for time-pressed shoppers to stand in the middle of the store feeling ignored. “What it comes down to is being able to talk to the customer,” says Amanda Morrison, an ambassador profiled on Rite Aid’s website. “You really do have to care about people.” Rite Aid is on the right track here.\r\n\r\nSo, too, is Walgreen Co., which has redesigned its stores to lower the wall between pharmacists and customers. This physical barrier might not seem so important at first glance, but the imposing wall formerly created emotional distance between druggists and their regulars. Bringing down the wall and lowering the counters sent a new message: “We can see and hear each other. Let’s talk.” You cannot have a strong sense of community without accessibility.\r\n\r\nAnd as they seek to build community even further, chains might consider reinforcing that Main Street vibe by exploring such initiatives as:\r\n\r\n• Taking a Starbucks-like approach to employee training. Your local barista has been carefully trained to learn the first names of regulars and to show “emotional intelligence.” Good baristas know that folks who walk into Starbucks at 7:30 a.m. are more likely to be grumpy and impatient without that first jolt of java; the same is true of a harried mom stuck in the drug store drive-through line after a hard day at the office.<br>\r\nBest-in-class customer service involves much more than repeating pat greetings and behaving in prescribed ways. It is as deep, rich and complex as the gamut of our daily social interactions. From a hiring and training perspective, your employees’ felicity with social interactions is critically important; give it the weight and attention it deserves.<br>\r\n• Strengthening all things local both inside the store and out. When Duane Reade rebranded its New York City stores, the chain took a savvy, locally oriented approach to the marketing, packaging and merchandising of private label brands such as Delish. The goal was to convey a New York attitude and feel. In addition, Duane Reade\'s newsletter/circular, The Duane Reader, was full of city-specific information like the skate times at Rockefeller Center. The logic here is catching on across retail.<br>\r\nSan Francisco International Airport, for one, has ramped up the selection of local vendors in its retail areas. When you shop or dine inside the airport, the thinking goes, you should know you’re in San Francisco. For drug store chains with hundreds of locations across the country, this is admittedly a more challenging undertaking. But when managers are encouraged to find ways to make the in-store experience reflect the local community, good ideas will bubble to the surface. Could a digital bulletin board be installed to allow locals to post their “lost dog” signs or notices about bike club outings or upcoming volunteer opportunities? Could the pharmacist be more visible out in the community? Individual markets have unique needs. Empower store managers to find ways to recognize those needs and respond to them.\r\n\r\n• Consider the role of design in your community-building strategy. In the c-store sector, the Pennsylvania-based chain Wawa has scored a hit with shoppers through its stronger emphasis on community and customer.<br>\r\nFor its rollout in the Florida market, Wawa used natural materials, floor-to-ceiling glass windows, warm colors, an outdoor seating area and a redesigned, highly visible kitchen/sandwich-making area to turn its stores into comfortable hangouts. Demand at many of these locations was so great Wawa had to beef up the staff and expand the kitchen and stockroom areas.<br>\r\nThe chain has been innovative with social media as well. To date, Wawa’s Facebook page has racked up more than 1.1 million “likes.” Visit a Wawa store on a Saturday morning, and you’ll likely find the place packed with contractors contractors, outdoors men, families and other locals gearing up for their busy day.<br>\r\nIn some markets, chain drug stores could strengthen their community feel by installing benches and tables, serving hot coffee and making other hangout-friendly design changes. These stores are already loaded with convenience items. In select markets, there is an opportunity to further engage.<br>\r\nVisually, the community pharmacy will never be able to return to the Norman Rockwell era, of course, but the industry is smart to recognize that despite all the talk about technology, people still crave human connection. By some estimates, in fact, Internet sales still account for only 6% of total retail sales. Yes, online sales are rising at an eye-popping rate, but the vast majority of retail transactions still happen inside brick and- mortar stores, just as they did in the 1940s.\r\n\r\nBy bolstering community, today’s drug store chains stand to give their customers even more reason to shut down the laptop and head to the store.<br>\r\n<br>\r\nSource: Chain Drug Review - April 28, 2014', 'Community Sense Key to Today’s Pharmacy', '', 'inherit', 'closed', 'closed', '', '1930-revision-v1', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 1930, 'http://cbx.cappendev.com/1930-revision-v1', 0, 'revision', '', 0),
(2769, 1, '2018-09-27 17:56:36', '2018-09-27 17:56:36', 'Some of the best and brightest from Bloomingdale’s, Costco, Wal-Mart, Facebook and other companies will participate at The Global Retailing Conference of the University of Arizona’s Terry J. Lundgren Center for Retailing.   The conference — a forum bringing business leaders and academia together — will be held April 11 and 12 at Loews Ventana Canyon in Tucson, Ariz.  “Retailing continues to evolve rapidly, with new techniques, processes and technologies emerging virtually every day — all being driven by our customer’s changing habits and preferences. We all must be diligent in understanding what our customers want today and what they will want tomorrow,” said Terry J. Lundgren, chairman, president and chief executive officer of Macy’s Inc., who will deliver opening remarks. Others will address retail innovation, digital advancement, marketing strategies and consumer behavior.   Set to speak: Tory Burch; retail presidents Bonnie Brooks of The Hudson’s Bay Co. and Tony Spring of Bloomingdale’s, as well as Jonathan Zrihen of the Clarins Groupe North America, Neil Cole of Iconix, Gary Talarico of Gordon Brothers, Scott Hardy of Polaroid, and Matthew Shay of the National Retail Federation, who all hold the titles of president and ceo.  Also on the speaker roster: Jim Sinegal, Costco’s cofounder; Ira Kalish, director of global economics, Deloitte Consulting; Doug Mack, ceo of One Kings Lane; Kevin Sterneckert, vice president of research, Gartner; Rob Garf, vice president, Demandware; Anita D. Bhappu, PetSmart Associate Professor of Retailing and Consumer Sciences, The University of Arizona; Joe Bona, president, Branded Environments, CBX; Wanda Young, Wal-Mart’s vice president of media and digital marketing; Kerry Lakin, senior account manager at Facebook; and Jack Tretton, ceo of Sony Playstation.  For information and registration, visit globalretailingconference.org or e-mail Martha Van Gelder, director of the Terry J. Lundgren Center for Retailing, at mvangelder@email.arizona.edu.<a href=\"http://www.wwd.com/retail-news/retail-features/lundgren-conference-attracts-industrys-heavy-hitters-6683172?module=Retail-hero\" target=\"_blank\">\r\nhttp://www.wwd.com/retail-news/retail-features/lundgren-conference-attracts-industrys-heavy-hitters-6683172?module=Retail-hero</a>', 'Conference Attracts Industry\'s Heavy Hitters', '', 'inherit', 'closed', 'closed', '', '1802-revision-v1', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 1802, 'http://cbx.cappendev.com/1802-revision-v1', 0, 'revision', '', 0),
(2770, 1, '2018-09-27 17:56:36', '2018-09-27 17:56:36', '<strong>Chobani, Spanx and other brands are learning valuable lessons by launching their own brick-and-mortar stores, writes CBX executive in online column for CPGmatters.</strong>\nBy opening storefronts focused exclusively on their own brands, the likes of Chobani Greek Yogurt, McCormick seasonings and Spanx hosiery are showing other consumer product manufacturers how brick-and-mortar real estate can be used creatively to strengthen ties to consumers, writes Joseph Bona, President of Branded Environments at brand agency and retail design consultancy CBX, in the early September issue of CPGmatters, a twice-monthly e-zine designed to help makers of consumer packaged goods build brands through retail.\n\n“By opening retail stores, brands gain the opportunity to experiment with their storytelling,” writes the veteran store designer. “The store is, in a sense, a lab in which the company can tinker with product offerings, tweak marketing messages, and absorb data related to the behavior and preferences of loyal customers.”\n\nIn the column, titled “From Shelf to Storefront: Brand-Building via Retail,” Bona notes that few consumer product manufacturers aim to blanket the country with retail stores along the lines of Dollar General or Walgreens. Rather, the focus is on sharpening the brand and learning as much as possible about the tastes and preferences of their loyal customers.\n\n“When Chobani launched its New York City yogurt store back in August 2012, it created a kind of church dedicated specifically to the conversion of legions into Chobani evangelists,” Bona writes. “At the bustling Prince Street store, Chobani fans—foodies, dieters, health nuts and everything in between—delight in sampling and buying all kinds of yogurt creations whipped up on site by highly trained associates. The store may or may not turn a profit, but it definitely tells a good story.”\n\nLikewise, Baltimore’s McCormick World of Flavors gives McCormick &amp; Co. the opportunity to highlight all of its products in a colorful space filled with the sights, sounds and aromatic smells associated with cooking, baking and grilling, Bona writes. “It’s one thing to see an ad for McCormick brands like Old Bay, Vahiné or Grill Mates; it’s quite another to taste expertly seasoned food spiced up on site in the McCormick store,” he notes.\n\nQuestion marks continue to loom over the ultimate fate of brick-and-mortar real estate, with critics pointing to the efficiency and tremendous growth of Amazon and the rise of mobile commerce via smartphones and tablets. “But after talking with a few Chobani evangelists about their experiences with the New York store, it seems clear that something clicked for these consumers once they spent some time in that space,” Bona writes. “With its clarity of message and novel offerings, the store took the brand loyalty of these customers to a new level.”\n\nEven tech giants like Apple and Google see the upside of brick-and-mortar, Bona writes. Rumors are swirling about the possibility of brick-and-mortar stores focused on selling Google’s Android products and Google Glass, the eyeglasses-mounted computer set to go on sale next year, he notes. “And look at how profitable and jam-packed Apple’s stores happen to be. It all speaks to the advantages of brick-and-mortar real estate.”\n\nThrough their experiments as commercial real estate leaseholders, manufacturers can export the most successful experiential elements from their stores—imagery, themes, displays, samples, demonstrations and more—back to the supermarkets or other outlets where their products are sold, Bona adds. Indeed, these companies appear to be embracing something similar to retailers’ increasingly popular “omni-channel” focus. “In other words,” Bona writes in the conclusion to the piece, “they see offshoot retail locations as just one of many points of consumer contact, along with the likes of YouTube videos, Facebook pages and, of course, the all-important shelf space in other companies’ stores.”', 'Consumer Brands Boots Loyalty by Opening Storefronts, Bona writes', '', 'inherit', 'closed', 'closed', '', '1853-revision-v1', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 1853, 'http://cbx.cappendev.com/1853-revision-v1', 0, 'revision', '', 0),
(2771, 1, '2018-09-27 17:56:36', '2018-09-27 17:56:36', '<p>NEW YORK, N.Y (11/4/09)—Retailers, foodservice chains and consumer product manufacturers should think long and hard before attempting to cast their brand as \"green,\" according to Joseph Bona, president of the retail design division of New York-based strategic branding agency CBX.\r\n\"The bottom line is simple enough. If you aim to make green a fundamental part of your brand messaging, do not do so until sustainability truly is written into the company\'s very DNA, from senior management on down,\" the veteran store designer wrote in a column titled \"Winning over today\'s greenwash-weary consumers,\" which appeared in the October issue of retail design publication DDI. \"If your efforts are more modest, make sure your marketing is just as low key. And no matter how green your company might be, communicate those efforts with an honest and straightforward transparency. Doing so can deflect criticism and win respect from today\'s increasingly eco-savvy shoppers.\"\r\n\r\nIn the column, Bona pointed to the different approaches of three companies—Patagonia, Starbucks and Dunkin\' Donuts—in communicating their green virtues to consumers.\r\n\r\nAt Patagonia, visitors to the company’s website can click on the image of any of the outdoor apparel manufacturer\'s garments and find information boxes describing the product\'s ecological upside. \"No surprises there,\" Bona wrote. \"After all, Patagonia would be crazy not to tout its sustainability efforts, given the green bent of its consumers. But here is where it gets interesting. Under the heading \'The Bad,\' the info box then proceeds to describe exactly what is not green about the garment.\"\r\n\r\nBona praised the company\'s transparency in admitting that certain chemicals in its garments are \"bad\" for the environment. \"By being so forthright—and by pledging to further green its products and operations as its ability to do so improves—Patagonia is building immense brand credibility. This preemptive strike can stop any would-be watchdogs from hurling \'greenwashing\' charges,\" he commented.\r\n\r\nAt Starbucks, the SharedPlanet Web site provides a wealth of information about the company\'s numerous sustainability initiatives, including the plans to pursue LEED certification in all of the chain\'s new stores. \"Take a tour through the green blogosphere, however, and you\'ll find no shortage of scathing criticism for the company,\" Bona wrote in the DDI column. \"On one hand, there is little Starbucks can do to mollify a certain stratum of extreme critics. If it touts its efforts to buy Fair Trade coffee, for example, these eco-warriors will nonetheless say Starbucks doesn\'t buy enough Fair Trade, or will assail it for using too much water or too many paper cups. On the other hand, you can\'t help but wonder whether the volume and tone of that criticism would change if Starbucks took an utterly transparent, Patagonia-like approach and said, \'Here\'s the good and the bad of what we\'re doing.\'\"\r\n\r\nMeanwhile, Dunkin\' Donuts\' \"very low-key\" approach to promoting its participation in the Fair Trade coffee movement \"befits its regular-guy image,\" Bona observed. \"Rather than running green-themed ads rife with imagery of smiling indigenous farmers carefully tending coffee trees on Guatemalan hillsides, the chain was careful not to overreach. It worked a simple Fair Trade logo into some marketing materials, which was just enough to prompt a nod of approval from those who care about such things—and not enough to arouse suspicions of greenwashing.\"\r\n\r\nHe went on to advise that when communicating their efforts to go green, \"brands must be clear-eyed about their own complex relationships with consumers. Starbucks\' commitment to Fair Trade actually is a big deal, considering the enormous scale of this multinational corporation. Unfortunately for Starbucks, its size and corporate aura make it an easy target for eco-warriors. It has a much harder sell than, say, Ben & Jerry\'s, which all of us would immediately assume is green to the hilt, or, for that matter, blue-collar Dunkin\' Donuts, which nobody expects to be on the cutting edge of the environmental movement.\"\r\n\r\nTo read the full article, go to the digital edition of the October issue of DDI:\r\nwww.nxtbook.com/nxtbooks/nielsen/ddi_200910/index.php?startid=48#/50</p>\r\n', 'Consumer Brands Should Think Twice Before Making Green A Fundamental Part Of Brand Messaging', '', 'inherit', 'closed', 'closed', '', '1627-revision-v1', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 1627, 'http://cbx.cappendev.com/1627-revision-v1', 0, 'revision', '', 0),
(2772, 1, '2018-09-27 17:56:36', '2018-09-27 17:56:36', '<p>JERSEY CITY, N.J. -- SABMiller put forth a number of directorate and senior management changes that will all become effective in July with the company\'s annual meeting:\r\nMeyer Kahn, chairman of SABMiller since its primary listing on the London Stock Exchange in 1999, will retire as Chairman after 46 years of service.\r\nGraham Mackay, group managing director since 1997 and chief executive since 1999, will become executive chairman, with the intention that he will continue in that role for one year before becoming non-executive chairman at the annual general meeting in 2013.\r\nAlan Clark, managing director of SABMiller Europe, will be appointed as chief operating officer and as an executive director, with the intention that he will succeed Graham Mackay as chief executive at the annual general meeting in 2013. John Manser, senior independent non-executive director and chairman of the Audit Committee, will in addition become deputy chairman of the board.\r\nSue Clark, director of corporate affairs, will succeed Alan Clark as managing director of SABMiller Europe. Her successor will be announced shortly.\r\nIn other people news:\r\n\r\nAnchor Packaging\r\nIn an effort to better serve the retail and foodservice channels, Anchor Packaging appointed Bob Brannen to the newly created position of director, national accounts, North America. He joins Anchor Packaging after spending a combined 20 years with the Pactiv Corporation.\r\n\r\nHe will report to David Johnson, executive vice president-sales. Reporting directly to Brannen will be Marianne Hilton, director, national accounts, retail and Frank Baumann, director, national accounts, foodservice.\r\n\r\nCBX\r\nCBX, the New York-based brand agency, appointed Marco Marcellini creative director in the retail environments group.\r\n\r\nMarcellini, a native of Florence, Italy, brings over 12 years of experience as an architect and interior designer working on a wide range of high-end projects including retail, educational, cultural, corporate interiors, hospitality, and residential. In this new position at CBX he will specialize in translating identities and brand strategies into 3D environments.\r\n\r\nThe Energy Exchange\r\nPhil Tomczyk was named to the board of directors of The Energy Exchange, a real estate firm that specializes in the sale of service stations and convenience stores nationwide.\r\n\r\nTomczyk is currently the CEO of Cave Creek Investment Properties, a Phoenix-based commercial real estate company. Previously, his experience included his tenure as president and CEO of Community Fuels of Texas, a fuel distribution company based in Dallas-Ft. Worth; president and CEO of Auto Auto Wash; president of the Giant Industries Retail Group and as senior vice president of Gasoline and Real Estate for Circle K.\r\n\r\nGlobe Food Equipment Company\r\nGlobe Food Equipment Company appointed Denis Griesmer to vice president of sales and marketing and Tony Quesenberry to director of service and customer support.\r\n\r\nGriesmer joins Globe Food Equipment with over 20 years\' experience in sales management, and marketing, with a focus in food service and food retail dealer business segments. In his new position, Griesmer is responsible for expanding Globe\'s worldwide sales strategy, managing dealer, buying group and sales representative relationships, and overseeing all sales and marketing operations for the company. Griesmer will report directly to Globe\'s President, Hilton Garner.\r\n\r\nQuesenberry has six years with Globe and over thirty years\' of experience in the food service equipment manufacturing industry. In addition to Quesenberry\'s new responsibilities, he will continue management of the inside sales support team and his regional sales management responsibilities.\r\n\r\nHeineken USA\r\nHeineken USA appointed Christopher Wade as vice president of sales development. In his new role, Wade will report to Scott Blazek, senior vice president of sales, and will be responsible for overseeing the delivery and execution of the company\'s commercial plans and priorities.\r\n\r\nWade joined Heineken in 2008, as the zone director for Texoma. Prior to joining the company, he most recently served as a director of sales at Diageo Guinness USA.\r\n\r\nHormel\r\nWith the upcoming retirement of William (Bill) Burke, Jr., president of Burke Marketing Corp., David F. Weber, Hormel Foods foodservice Southeast regional sales manager, has been named as Burke\'s replacement.\r\n\r\nBurke Marketing Corp., acquired by Hormel Foods in 2007, manufactures and markets pizza toppings and other fully-cooked meat products for the foodservice and prepared foods industry.\r\n\r\nDuring his 39-year career, Burke held a variety of roles for Burke Marketing Corp., which was founded by his father, Bill Burke, Sr.\r\n\r\nWeber began his career with Hormel Foods in 1992 as a foodservice sales representative. He has held his current role of foodservice Southeast regional sales manager since 2006.\r\n\r\nSIGMA\r\nSIGMA hired Hazel (Fischer) Tucker as manager of business development. She will oversee the Cardlock/Fleet Refueling Share Groups and communities on SIGMA Exchange, and will head up SIGMA\'s initiative to enhance its Lubes and Mobile Refueling offering. Through SIGMA, Tucker will also be available as a consultant to SIGMA members.\r\n\r\nTucker comes to SIGMA with over 19 years of experience in the petroleum industry, with a special focus on the independent marketer.\r\n\r\n<a href=\"http://www.csnews.com/top-story-business_focus-people_on_the_move-61003.html\" target=\"_blank\">http://www.csnews.com/top-story-business_focus-people_on_the_move-61003.html\r\n</a>', 'Convenience Store News: People on the Move', '', 'inherit', 'closed', 'closed', '', '1682-revision-v1', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 1682, 'http://cbx.cappendev.com/1682-revision-v1', 0, 'revision', '', 0);
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(2773, 1, '2018-09-27 17:56:36', '2018-09-27 17:56:36', '<p>JERSEY CITY, N.J. -- Industry insiders have known it for decades and now so does the rest of the world: convenience stores are modern marvels.\r\nConvenience stores took center stage on The History Channel\'s \"Modern Marvels\" Monday night. And as the narrator explained c-stores are \"America\'s go-to pit stops -- catering to our cravings, quenching our thirsts.\" But what many viewers did not realize is that convenience stores are about more than coffee, cigarettes and snacks. \"These retail powerhouses take in one of every $23 spent each day in the U.S.,\" the narrator added.\r\n\r\nFeatured in the Dec. 26 episode were several big-named chains like Wawa, QuickChek and 7-Eleven. The show also spotlighted stores that are lesser-known on the national scene like Hutch\'s convenience stores and travel centers found mostly in Oklahoma, and Ma & Pa\'s Grocery Express in Fond du Lac, Wis.\r\n\r\nThe episode begins where every c-store operator\'s day begins: 6 a.m. or \"zero hour,” explaining the next three hours will be the busiest in a c-store\'s day. During the morning rush, the narrator said, \"convenience stores coast to coast sell more than 11 million cups of coffee.\" Add to it millions of doughnuts, bagels, muffins and breakfast biscuits, and customers spend $1.7 billion in convenience stores each day, the show added.\r\n\r\nThe main reason for such outstanding business: c-stores are fast. The average convenience store visit takes 3 ½ minutes compared to 41 minutes in the typical grocery store, the show explained.\r\n\r\nAnd the layout of a store has a lot to do with speeding up the visit. As architect Joseph Bona, president of the retail division at CBX, explained, a convenience store -- regardless of size -- should be divided into three zones. Zone one (nearest the entrance) is the decompression zone. Zone two is the impulse zone and zone three (furthest from the entrance) is the destination zone.\r\n\r\nIn addition to exploring the day-to-day operations of convenience stores -- from stocking inventory to security measures -- the show also highlighted the history and threw in some interesting facts about such c-store staples as the Slurpee (the most well-known name of the flavored frozen beverage), beef jerky and the lottery.\r\n\r\nFor example, what most viewers probably did not know is that the owner of a small Kansas convenience store invented the predecessor to the Slurpee by accident in the 1950s. It seems the store\'s fountain machine was broken one hot summer day so the owner put several bottles of Coca-Cola in the freezer and the customers loved the slushy concoction that resulted.\r\n\r\nBeef jerky, another favorite item in any c-store dates back to the late 1880s, according to the episode. But it is also out of this world, so to speak: the smoked beef snack is a favorite among astronauts in space, it added.\r\n\r\nAs for dreams of hitting rich, lottery sales have also made winners of convenience stores, the show added. At least $30 billion is spent on lottery tickets in c-stores annually. And the luckiest place to buy a lottery ticket in the United States? Fond du Lac, Wis. The town sells the most winning tickets in the country, according to the show, with more than $500 million worth of winning tickets purchased in just five stores along a stretch of road called The Miracle Mile.\r\n\r\nSpecifically, Ma & Pa\'s Grocery Express sells about 1.5 million tickets a year and has sold more than $273 million in winning tickets since 1994. Of those winning tickets, four topped $1 million. \"Luck gravitates here,\" one customer said.\r\n\r\nConvenience stores began their journey as a modern marvel in 1927 when Johnny Green operated a Southland Company icehouse in Dallas. The store originally sold blocks of ice to customers before modern refrigerators became a household must. He was open from 7 a.m. to 11 p.m. and his store soon turned into a gathering place for the community. Green soon added milk, bread and eggs to his product mix. Within a few years he added several other icehouses to his portfolio before rebranding his chain of stores 7-Eleven in 1946.\r\n\r\nBut what lies ahead for the industry? According to \"Modern Marvels\" it could be fully automated stores like SmartMart in Memphis, Tenn. Or perhaps Pops convenience store in Arcadia, Okla. The Route 66 store not only features more than 600 different flavors of soda from 17 different countries, but it also features a 66-foot high pop bottle out front. Since opening in 2007, Pops has become a gathering place for people. Sound familiar?\r\n\r\n<a href=\"http://www.csnews.com/top-story-business_focus-convenience_stores_go_prime_time-60174.html\" target=\"_blank\">http://www.csnews.com/top-story-business_focus-convenience_stores_go_prime_time-60174.html</a>', 'Convenience Stores Go Prime Time', '', 'inherit', 'closed', 'closed', '', '1723-revision-v1', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 1723, 'http://cbx.cappendev.com/1723-revision-v1', 0, 'revision', '', 0),
(2774, 1, '2018-09-27 17:56:36', '2018-09-27 17:56:36', '<a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\n<em>How the phrase \"certified pre-owned\" can help brand the idea of used products into vintage chic!</em>\r\n<div>\r\n\r\nBoy, do I remember my first car.\r\n\r\nLike the vast majority of Americans, it was used and it was crap. Reliable it was not; in fact, I can assure you that my first car was made out of metal, plastic, and betrayal.\r\n\r\nI was reminded of this car when I come across a few slickly produced commercials for Mercedes? \"certified pre-owned sales event\" recently. Virtually indistinguishable from new car ads, these soothingly voiced 30-second spots touted the irresistible benefits of certified pre-owned vehicles, presumably for the luxury buyer on a budget.\r\n\r\nCertified Pre-Owed. That sounds a little better than \"used,\" doesn\'t it? Especially considering that a certified pre-owned vehicle (CPO if you want to get all acronym-y) is simply a used car that has passed a safety inspection and carries a warranty.\r\n\r\nOne reason for certified used-car popularity is that these programs arguably allow consumers to enter a market segment that they normally couldn\'t afford to enter, which many view is worth the added cost of certification. And the words \"pre-owned\" really do help! Think about it: Whereas the word \"used\" immediately has connotations of second-hand, past its prime, worn out, and an almost-eroded quality, \"pre-owned\" assumes and embraces pride, attention, and care.\r\n\r\nSo I started thinking, if the word \"pre-owned\" can work so well for cars, couldn\'t it work for almost all categories of hard goods?\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/REUSE_32.jpg\"><img class=\"alignnone size-full wp-image-586\" title=\"Print\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/REUSE_32.jpg\" alt=\"\" width=\"500\" height=\"629\" /></a>\r\n\r\nTo take it a level further--and given the fact that we\'re well ensconced in a recycling-heavy, environmentally conscious, sustainable period in consumer culture--could the word (and the positives attributes) of something like \"pre-owned\"--or a cooler/hipper word like \"recycled\" or \"vintage\"--be applied to more categories to incentivize people to reuse all of their stuff?\r\n\r\nSeveral companies, many of them household names, have already taken the reused/pre-owned idea and run with it, creating efficient and dynamic platforms for the quick buying and selling of used products.\r\n\r\nEBay recently launched a new, no-fuss way for people to sell electronics they no longer use. The service, called Instant Sale, offers free shipping and removal of personal data. If a device doesn\'t sell, eBay recycles it for free.\r\n\r\nAnd IKEA! Well, you\'ll be happy to know that IKEA has an IKEA-branded second-hand online marketplace where you can buy used furniture. Why? Because in the words of CEO of IKEA Sweden, Peter Agnefäll: \"It is about taking an environmental responsibility for how our products are used in the longer term and making it easier for our customers to do their part for their responsibility towards the environment.\"\r\n\r\nWhy couldn\'t IBM or Apple do something like this? A branded pre-owned shop where people can easily drop off their older model laptops or phones for a few bucks and upgrade, while other shoppers specifically looking for older models can shop with manufacturer-backed confidence? There are tens of millions of people the world over who would love your two-year old iPhone!\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/REUSE_22.jpg\"><img class=\"alignnone size-full wp-image-587\" title=\"Print\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/REUSE_22.jpg\" alt=\"\" width=\"500\" height=\"629\" /></a>\r\n\r\nYou could even call the Apple pre-owned store Apple Pi, because the number pi goes on pretty much forever, so the name could be a clever way to speak about the ability of a well-designed and cared-for product being able to last a long time.\r\n\r\nWhat could possibly stop a large publishing company like Random House, HarperCollins or Penguin (whose pre-owned shop could be called \"The Igloo\") from creating an online or better yet, a brick and mortar location where people could come in and sell or buy pre-owned books?\r\n\r\nThis pre-owned branded shop concept can be extended to practically every category you can think of?household electronics, kids\' clothing, and video games!\r\n\r\nAnd, just as we\'ve all learned to look for and understand what the ubiquitous recycling arrow means, why shouldn\'t these stores and products have their own equally respected and recognizable symbol? Well, we thought about it and here\'s our take:\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/RE_UZ_logo2.jpg\"><img class=\"alignnone size-full wp-image-588\" title=\"Print\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/RE_UZ_logo2.jpg\" alt=\"\" width=\"500\" height=\"223\" /></a>\r\n\r\nRefurbishing, rebuilding and resusing products put us on the path to true sustainability in the coming years. And with any luck, we won\'t even need to use gorgeous slow-motion to promote \"certified pre-owned sales events\" on television any longer.\r\n\r\nOh, and by the way?my first car was a red 1976 Chevy Malibu sedan with a plastic tan interior.\r\n\r\n</div>', 'Could You Create a Brand That Celebrates Reuse Instead of Consumption?', '', 'inherit', 'closed', 'closed', '', '1555-revision-v1', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 1555, 'http://cbx.cappendev.com/1555-revision-v1', 0, 'revision', '', 0),
(2775, 1, '2018-09-27 17:56:36', '2018-09-27 17:56:36', '<p>New York, NY– November 9, 2009 – CBX, the strategic branding firm, received awards for five projects at the 39th Creativity Annual Awards. The Creativity Annual Awards honors superior advertising and graphic design from most every industry with judging taking place in 10 divisions and within 10 categories.\r\n<strong>The awarded projects include:</strong>\r\n\r\n<strong>First Check</strong> (Inverness Medical Innovations, LLC) – Gold Award – First Check, a line of in-home drug tests, is the market leader of a  growing category of over 1.5 million tests currently sold each year in the US.  CBX updated the brand\'s packaging to better reflect its leadership position in the category.\r\n\r\n<strong>Snapple</strong> (Dr. Pepper Snapple Group) – Honorable Mention – CBX implemented a full brand redesign reflecting Snapple\'s move toward using healthier ingredients, providing better flavor choices, and offering innovative new products.\r\n\r\n<strong>Dr. Scholl\'s Massaging Gel</strong> (Schering-Plough HealthCare Products) – Honorable Mention – CBX implemented a full brand redesign for Dr. Scholl\'s Massaging Gel line of products to provide a more contemporary and premium look for these offerings.\r\n\r\n<strong>Timber Wolf</strong> (Swedish Match) – Honorable Mention – CBX developed packaging graphics for Timber Wolf smokeless tobacco that strengthened and contemporized the brand. The design communicated that Timber Wolf is a premium, but not expensive tobacco product.\r\n\r\n<strong>Fruit Chillers Tubes</strong> (Del Monte Foods) – Honorable Mention – Leveraging the look and feel from the existing Fruit Chillers cups packaging, CBX created a package that appeals to both kids and moms with exciting graphics that highlighted the product\'s unique, fun-to-eat form and health benefits.\r\n\r\nThis year’s competition brought thousands of entries from 37 countries and 37 U.S. states. Winners receive a Certificate of Merit and their designs are reproduced in the 400-page hardcover Creativity Awards Annual, published after the close of each year’s competition and sold in bookstores around the world.', 'Creativity Annual Awards Recognizes CBX in 39th Annual Competition', '', 'inherit', 'closed', 'closed', '', '1626-revision-v1', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 1626, 'http://cbx.cappendev.com/1626-revision-v1', 0, 'revision', '', 0),
(2776, 1, '2018-09-27 17:56:36', '2018-09-27 17:56:36', '<p>New York, NY - October 11, 2011 – CBX, the brand agency, received awards for five projects at the 41st Creativity Annual Awards.\r\n<strong>The awarded projects include:</strong>\r\n\r\nU by Kotex* - Silver Award, Health & Beauty Packaging\r\nU by Kotex Tween - Honorable Mention\r\nU by Kotex Designer Series - Honorable Mention\r\nMilk-Bone Healthy Favorites - Honorable Mention\r\nLifestyles Signature - Honorable Mention\r\n\r\nCreativity International received over 1,100 entries into the 95 categories available to both professionals & students in Creativity 41 Print & Packaging. They came from 35 countries, 32 U.S. States and 4 Canadian Provinces.\r\n\r\nEach competition has a unique judging panel that changes each year. This format allows judging to be thorough and complete and gives all entries the proper consideration they deserve. The winners will be featured in the Creativity Awards Annual Book.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/001.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/001.jpg\" alt=\"\" title=\"001\" width=\"825\" height=\"260\" class=\"alignnone size-full wp-image-659\" /></a><a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/002.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/002.jpg\" alt=\"\" title=\"002\" width=\"825\" height=\"260\" class=\"alignnone size-full wp-image-660\" /></a><a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/003.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/003.jpg\" alt=\"\" title=\"003\" width=\"825\" height=\"260\" class=\"alignnone size-full wp-image-661\" /></a><a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/004.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/004.jpg\" alt=\"\" title=\"004\" width=\"825\" height=\"260\" class=\"alignnone size-full wp-image-662\" /></a><a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/005.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/005.jpg\" alt=\"\" title=\"005\" width=\"825\" height=\"248\" class=\"alignnone size-full wp-image-663\" /></a>\r\n', 'Creativity Annual Awards Recognizes CBX in 41st Annual Competition', '', 'inherit', 'closed', 'closed', '', '1585-revision-v1', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 1585, 'http://cbx.cappendev.com/1585-revision-v1', 0, 'revision', '', 0),
(2777, 1, '2018-09-27 17:56:36', '2018-09-27 17:56:36', 'By Peter Burgoyne\nCurating the in-store experience is about much more than aesthetics. This can be tough for some designers to swallow. Aesthetic experience, after all, is the reason many of us get out of bed in the morning. For better or for worse, the truth is that everything the customer experiences in the store must reflect the brand experience.\n\nFor example, a few years ago many retailers became obsessed with the idea of marrying nicer visual presentations with exacting approaches to \"SKU rationalization.\" For upscale chains in particular, this disciplined approach was often a good way to improve the look, feel and functionality of the store. But over time, value chains that tried this approach often ended up wanting an annulment. They loved the look of those wide aisles and the minimalist chic of those barebones merchandising strategies. But, the marriage of SKU rationalization and hipness tended to send consumers an unintended message-namely, that this was not a store for bargain-hunters. Value shoppers don\'t mind sasquatch-high shelves heaped with merchandise. If the presentation feels too precious, in fact, they\'ll sense that something is wrong.\n\nDesigners also need to think about how their work will affect those who work inside the store, because virtually every element of the in-store design graphics, lighting, architecture, you name it-will affect how employees feel about the brand.\n\nSo, it is little wonder brand consultants spend so much time encouraging clients to define exactly what they stand for. Once those brand attributes are honed to diamond-like clarity, they can be used to sharpen all other facets of the in-store experience. When a luxe department store chain asked us to DDI I August 2013 redevelop the men\'s collection at its Beverly Hills store, the company had a clear idea-it wanted to present the merchandise \"as a fusion of an and fashion.\" So, we created several unexpected sculptural elements. For example, we fused glowing, translucent, acrylic surfaces into the wood lattice structure of the fitting room. These and other architectural moments sent the message the chain wanted: \"You will find the very best fashion here.\"\n\nFor Duane Reade, our rebranding campaign emphasized the local connection, not only to New York, but also to specific neighborhoods within it. For the Wall Street store, (or instance, we brought in on-the-go elements, like a shoeshine stand, a sushi bar, a cafe, and a hair and nail salon. In hip Williamsburg, we created a growler bar with gritty urban graphics. When supported by a strong, foundational brand strategy, such amenities can bring real relevance.\n\nAnd, of course, the look and feel of any and all apps, mobile-optimized websites and the like must also be brand-resonant, because these days the customer experience tends to begin long before the shopper walks into the store. Hair Cuttery is working with us to develop a new app that allows customers to book appointments right from their phones. When you wait one or two minutes instead of 30, it is a very different in-store experience indeed.\n\nDesigners tend to derive a lot of joy from aesthetics. But, the good ones also tend to love storytelling every bit as much. This is precisely what makes curating the in-store experience so much fun. After all, it takes a lot of creativity to weave compelling narratives out of such disparate elements.\n\n<a href=\"http://www.nxtbook.com/nxtbooks/nielsen/ddi_201308/#/74\" target=\"_blank\">http://www.nxtbook.com/nxtbooks/nielsen/ddi_201308/#/74</a>', 'Curating the in-store experience', '', 'inherit', 'closed', 'closed', '', '1851-revision-v1', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 1851, 'http://cbx.cappendev.com/1851-revision-v1', 0, 'revision', '', 0),
(2778, 1, '2018-09-27 17:56:36', '2018-09-27 17:56:36', 'Grocery Headquarters’ annual design showcase takes a tour of some outstanding store designs and explores trends in materials, color schemes, layout and more.\r\nProject: Pathmark, Weehawken, N.J.\r\n\r\nDesign team: CBX, New York\r\n\r\nCBX was hired to design a “simpler” version of the original 2006 design and create an overall cohesive look for the entire store. Unlike the 2006 assignment, the goal this time around was to develop a much simpler color and materials retrofit program that still engaged the public with the Pathmark brand in a meaningful and memorable way. “We had done work for Pathmark before they were purchased by A&amp;P, and this time they wanted to keep the design simple and colorful to communicate their position as a value brand,” says Joe Bona, retail division president of New York-based CBX.\r\n\r\nTailoring the offerings to the neighborhood also drove the design, say Pathmark officials.A new 36-foot meat service offers a wide variety of fresh poultry cuts that appeal to the Weehawken neighborhood, which has a high concentration of Cubans and Dominicans. “The service meat case is about three times what we have in a typical store,” says Bob Weidner, vice president of customer experience and space management for Montvale, N.J.-based A&amp;P, which operates the Pathmark banner.\r\n\r\nLocalized offerings extend to the deli, bakery and other areas throughout the store. “It is our intention to be the neighborhood store in the markets we serve,” Weidner says.\r\nPathmark officials also wanted to clearly communicate the company’s “Live Better” tag line and tie the pharmacy into the rest of the store. Throughout the store, positive and playful terms reflecting the Pathmark brand image are displayed subtly along the walls.\r\n\r\nThe walls were treated in off-white, allowing the colorful signage to pop and communicate the product offering effectively to the customer.\r\n\r\nBeige and brown tile was used throughout. The contrasting colors were used as subtle way-finding signifiers for consumers; strips of brown throughout beige tile navigated customers down aisles, while entire areas of beige tile helped separate sections of the supermarket.\r\n\r\nBlack track lighting was installed above the fresh produce section, while recessed lighting was installed throughout the rest of the store.\r\n\r\n<a href=\"http://www.groceryheadquarters.com/2012/10/dazzling-decor/\" target=\"_blank\">http://www.groceryheadquarters.com/2012/10/dazzling-decor/</a>', 'Dazzling Décor', '', 'inherit', 'closed', 'closed', '', '1787-revision-v1', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 1787, 'http://cbx.cappendev.com/1787-revision-v1', 0, 'revision', '', 0),
(2779, 1, '2018-09-27 17:56:36', '2018-09-27 17:56:36', '<p>Aloha Petroleum, a Honolulu-based gas retailer and convenience store operator, unveiled the first \"ground-up\" version of a new prototype design for its c-store fuel sites that highlights the chain’s local roots. Designed by New York-based CBX, the 3,000-sq.-ft. store and adjoining gas islands opened in mid-June 2011 in the Kahala suburb of Honolulu. \r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/AG-K-N-8854_53_lg_1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/AG-K-N-8854_53_lg_1.jpg\" alt=\"\" title=\"AG-K-N-8854_53_lg_1\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4936\" /></a>\r\n\r\nThe new Aloha features references to historical local architecture. From the horizontal wood siding and a modified double-pitched roof evocative of Hawaiian Mission Style-architecture found throughout the islands, the overall design underscores Aloha’s roots as the only local oil fuel marketer and c-store operator on Oahu, Hawaii Island and Maui.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/AG-8275c_lg_2.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/AG-8275c_lg_2.jpg\" alt=\"\" title=\"AG-8275c_lg_2\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4937\" /></a>\r\n\r\nInside the store, customers will find the stylized “A” from Aloha’s updated logo repeated on green wallpaper that calls attention to food-service areas. Outside, the full logo is found on the façade signage, gas canopy and pumps. The logo’s “A” floats in a field of watery blue accented with green.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-14_lg_3.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-14_lg_3.jpg\" alt=\"\" title=\"Kahala-14_lg_3\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4938\" /></a>\r\n\r\nBuilt with an eye toward easy navigation, the cleanly styled store offers generous aisles, while providing optimal food and beverage display. A refrigerated island case, positioned immediately off the entrance, displays a wide variety of fresh-delivered sandwiches, beverages and other chilled offerings.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-3_lg_4.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-3_lg_4.jpg\" alt=\"\" title=\"Kahala-3_lg_4\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4939\" /></a>\r\n\r\nFreshly prepared foods to-go is an important ingredient in the new Aloha prototype, which recently opened in the Kahala suburb of Honolulu.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-5_lg_5.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-5_lg_5.jpg\" alt=\"\" title=\"Kahala-5_lg_5\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4940\" /></a>\r\n\r\nDark brown gondola fixtures are used to merchandise pantry basics and assorted snacks. The store’s offer is rounded out by a large walk-in-cooler and \"beer cave\" found along the back wall.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-26_lg_6.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-26_lg_6.jpg\" alt=\"\" title=\"Kahala-26_lg_6\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4941\" /></a>\r\n\r\nAloha’s pay point sits opposite the entry along the back wall for increased visibility and to help create an expanded impulse zone. The fixtures’ natural wood tones reinforce the local flavor and heritage of island life. The overall color palette is cool, refreshing and reflective of the islands’ relaxed lifestyle. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-12_cc_7.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-12_cc_7.jpg\" alt=\"\" title=\"Kahala-12_cc_7\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4942\" /></a>\r\n\r\nAloha shoppers will find an abundance of natural light coming from the glass wall entrance, supplemented by a series of bowl-shaped galvanized metal pendant lights, which contribute to the historic design aesthetic. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-32_lg_8.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Kahala-32_lg_8.jpg\" alt=\"\" title=\"Kahala-32_lg_8\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4943\" /></a>\r\n\r\nVarious shades of blue emerge from the refreshed logo to reflect the calm and serenity of the ocean; the green suggests the lushness of the tropics. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/Aloha-logo_lg_8.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/Aloha-logo_lg_8.jpg\" alt=\"\" title=\"Aloha-logo_lg_8\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4944\" /></a>\r\n\r\n<a href=\"http://www.ddionline.com/displayanddesignideas/galleries/supermarket/Aloha-Petroleum-Hon-4959.htm\" target=\"_blank\">http://www.ddionline.com/displayanddesignideas/galleries/supermarket/Aloha-Petroleum-Hon-4959.htm\r\n</a>', 'DDi Project Gallery: Aloha Petroleum, Honolulu', '', 'inherit', 'closed', 'closed', '', '1741-revision-v1', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 1741, 'http://cbx.cappendev.com/1741-revision-v1', 0, 'revision', '', 0),
(2780, 1, '2018-09-27 17:56:36', '2018-09-27 17:56:36', '<p>Phase one of Shinsegae\'s new Chungcheong store—located in Cheonan, South Korea\'s central business district—opened in December 2010. Working together, New York-based CBX and its Seoul-based JMCBX division designed the architectural envelope for all of the merchandise areas, as well as the public areas and customer amenities, and directed the total design of multibranded departments. \r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0861_lg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0861_lg.jpg\" alt=\"\" title=\"IMG_0861_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4991\" /></a>\r\n\r\nWork on Shinsegae\'s Chungcheong store began in March 2010. The 287,900-sq.-ft. East building opened in December 2010 in the former Galleria department store. The 193,700-sq.-ft. West building is expected to debut later in 2011 in the former Yawoori department store. Including an E-Mart hypermarket, cinema and other facilities, the complex totals 1.26 million sq. ft.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0925_lg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0925_lg.jpg\" alt=\"\" title=\"IMG_0925_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4994\" /></a>\r\n\r\nSpecial amenities found inside the Cheonan store, such as the Culture Hall, rooftop garden and VIP lounge (pictured here), are more in keeping with features found in a hospitality environment. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0561_lg_rdax_600x400.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0561_lg_rdax_600x400.jpg\" alt=\"\" title=\"IMG_0561_lg_rdax_600x400\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-4998\" /></a>\r\n\r\nDesigners were careful to include generous space between the myriad of merchandise focal points, such as this mannequin display, giving the eye a rest among the store\'s vast offerings. The East building was designed for adults looking for the latest in high-end fashion, while the West building will target young shoppers looking for the latest trends. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0659_lg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0659_lg.jpg\" alt=\"\" title=\"IMG_0659_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-5001\" /></a>\r\n\r\nUpon entering the store’s main floor, customers take in a calming color palette that ranges from cool ebony and gray tones to warm hues of cream and bright whites. Well-known cosmetic brands project from the neutral backdrop. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0665_lg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0665_lg.jpg\" alt=\"\" title=\"IMG_0665_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-5005\" /></a>\r\n\r\nA central atrium defines the East building, as does the abundance of light made possible by an energy-efficient lighting plan combining LED, metal halide and fluorescent sources. Vaulted ceilings, as well as generous traffic aisles, contribute to the overall spacious, yet cozy, upscale feeling. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0686_lg1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0686_lg1.jpg\" alt=\"\" title=\"IMG_0686_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-5011\" /></a>\r\n\r\nKnown for many innovations—from creating Korea’s first department store in 1930 to being the first to accept credit cards in that country—Shinsegae was also the first to sign partnerships with foreign brands, including some of the most prominent luxury nameplates. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0697_lg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0697_lg.jpg\" alt=\"\" title=\"IMG_0697_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-5014\" /></a>\r\n\r\nShinsegae’s signature refined and restrained use of natural materials—wood, metal, stone and deeply piled carpets—is evident on each floor of the East building, which houses apparel for men, women and children, as well as cosmetics and home products. \r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0809_lg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0809_lg.jpg\" alt=\"\" title=\"IMG_0809_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-5017\" /></a>\r\n\r\nShinsegae\'s design favors the use of natural materials, such as woods, metal and glass.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0814_lg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0814_lg.jpg\" alt=\"\" title=\"IMG_0814_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-5018\" /></a>\r\n\r\nWith its new Chungcheong store, Shinsegae introduced an environment designed especially for this market’s more affluent and aspirational customers. Here, high-end home goods receive designer status by way of boutique treatment.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0830_lg.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/IMG_0830_lg.jpg\" alt=\"\" title=\"IMG_0830_lg\" width=\"600\" height=\"400\" class=\"alignnone size-full wp-image-5019\" /></a>\r\n\r\n<a href=\"http://www.ddionline.com/displayanddesignideas/galleries/department-stores/Shinsegae-Cheonan--3823.htm\" target=\"_blank\">http://www.ddionline.com/displayanddesignideas/galleries/department-stores/Shinsegae-Cheonan--3823.htm\r\n</a>\r\n', 'DDi Project Gallery: Shinsegae, Cheonan, South Korea', '', 'inherit', 'closed', 'closed', '', '1765-revision-v1', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 1765, 'http://cbx.cappendev.com/1765-revision-v1', 0, 'revision', '', 0),
(2781, 1, '2018-09-27 17:58:03', '2018-09-27 17:58:03', 'CBX, a brand agency based in New York City, collaborated with The Scotts Miracle-Gro Company to launch the packaging redesign of the Ortho(R) brand, the product line providing solutions for pest problems inside and outside your home.The goal was to simplify the shopping experience for consumers. Consumer research showed that communication on shelf was overly complicated, leading to a 30% walk-away rate, and requiring a cleaner way of communicating product benefits while improving the shopability.\n\"CBX developed a visual strategy to communicate the Ortho(R) repositioning by simplifying the architecture which improved the shopping experience,\" says Rick Barrack, Chief Creative Officer, CBX. \"By making the master and sub-brand of equal importance, it was easier to read and therefore shop on shelf.\"\nThe CBX team redesigned the brand mark to reflect that of a home, communicating the benefits of this contemporary household brand. This subtle, yet innovative shift, reassures consumers that Ortho(R) is the singular, effective brand to have in and around their homes.\nCommunication on-pack was a key focus. The CBX team cleaned up the design by simplifying font treatments and implementing color changes. Meaningful visual equities such as photography were incorporated to communicate the problems consumers face and the end solution desired.\nStructure was an essential component in the redesign. A redesigned bottle structure, launched in 2012, has a unique shape differentiating it from category standards. This makes for a greater impact at shelf and separates Ortho(R) from its competitors. The arcs within the artwork were meant to mimic the shape of the bottles, providing a clean, simple feel in contrast to the complex shopping experience typically found in this category.\n\"The redesigned packaging instantly communicates that we are taking the guesswork out of the controls aisle and inviting consumers to choose Ortho(R) for their insect, weed, and animal control needs,\" says Clary Leffel, Director, Ortho Marketing, The Scotts Company. \"Once again, we are offering the simplest, most effective, do-it-yourself solutions from a brand that consumers know they can trust.\"\n\n<a href=\"http://online.wsj.com/article/PR-CO-20130415-905872.html?mod=googlenews_wsj\" target=\"_blank\">http://online.wsj.com/article/PR-CO-20130415-905872.html?mod=googlenews_wsj</a>', 'CBX Overhauls the Ortho Brand', '', 'inherit', 'closed', 'closed', '', '1908-revision-v1', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 1908, 'http://cbx.cappendev.com/1908-revision-v1', 0, 'revision', '', 0),
(2782, 1, '2018-09-27 17:58:03', '2018-09-27 17:58:03', '<strong>CBX OVERHAULS THE ORTHO® BRAND WHILE SIMPLIFYING THE SHOPPING EXPERIENCE IN A COMPLICATED CATEGORY</strong> </br>CBX, a brand agency based in New York City, collaborated with The Scotts Miracle-Gro Company to launch the packaging redesign of the Ortho® brand, the product line providing solutions for pest problems inside and outside your home.\n\nThe goal was to simplify the shopping experience for consumers. Consumer research showed that communication on shelf was overly complicated, leading to a 30% walk-away rate, and requiring a cleaner way of communicating product benefits while improving the shopability.\n\n“CBX developed a visual strategy to communicate the Ortho® repositioning by simplifying the architecture which improved the shopping experience,” says Rick Barrack, Chief Creative Officer, CBX. “By making the master and sub-brand of equal importance, it was easier to read and therefore shop on shelf.”\n\nThe CBX team redesigned the brand mark to reflect that of a home, communicating the benefits of this contemporary household brand. This subtle, yet innovative shift, reassures consumers that Ortho® is the singular, effective brand to have in and around their homes.\n\nCommunication on-pack was a key focus. The CBX team cleaned up the design by simplifying font treatments and implementing color changes. Meaningful visual equities such as photography were incorporated to communicate the problems consumers face and the end solution desired.\n\nStructure was an essential component in the redesign. A redesigned bottle structure, launched in 2012, has a unique shape differentiating it from category standards. This makes for a greater impact at shelf and separates Ortho® from its competitors. The arcs within the artwork were meant to mimic the shape of the bottles, providing a clean, simple feel in contrast to the complex shopping experience typically found in this category.\n\n“The redesigned packaging instantly communicates that we are taking the guesswork out of the controls aisle and inviting consumers to choose Ortho® for their insect, weed, and animal control needs,” says Clary Leffel, Director, Ortho Marketing, The Scotts Company. “Once again, we are offering the simplest, most effective, do-it-yourself solutions from a brand that consumers know they can trust.”', 'CBX Overhauls the Ortho® Brand', '', 'inherit', 'closed', 'closed', '', '1807-revision-v1', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 1807, 'http://cbx.cappendev.com/1807-revision-v1', 0, 'revision', '', 0),
(2783, 1, '2018-09-27 17:58:03', '2018-09-27 17:58:03', '<strong>New Design Gives A&amp;P\'s Popular America\'s Choice Brand a Cohesive, Visually Consistent Identity at the Shelf</strong>CBX, the brand agency and retail design consultancy based here, has been recognized by Store Brands magazine for the new packaging design it created for The Great Atlantic &amp; Pacific Tea Company\'s (A&amp;P) America\'s Choice brand. A&amp;P was named winner of the Redesigned Product Line award in the Packaging Design category as part of Store Brands\' fifth annual Innovation Awards program.\r\n\r\nAccording to CBX\'s entry, the America\'s Choice brand enjoyed a high level of recognition and trust for its quality and affordability among A&amp;P customers, but its visual presentation was disparate and inconsistent across different product categories, causing the brand identity to be lost at shelf.\r\n\r\nThe new design developed by CBX presents the America\'s Choice name in white against a bright red banner that is featured on all products in the line. \"The new look and feel captures the innocence and cheerfulness of the America\'s Choice brand and better connects with the consumer at an emotional level,\" the magazine noted. \"The new, consistent, dependable visual architecture, meanwhile, improves shopability and brand loyalty.\"\r\n\r\nCBX Partner Todd Maute added: \"The redesign created a visually consistent brand with a unique personality that is maintained throughout the store.\"', 'CBX Packaging Redesign for A&P Honored in Store Brands Magazine\'s Annual Innovation Awards', '', 'inherit', 'closed', 'closed', '', '2042-revision-v1', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 2042, 'http://cbx.cappendev.com/2042-revision-v1', 0, 'revision', '', 0),
(2784, 1, '2018-09-27 17:58:03', '2018-09-27 17:58:03', 'CBX reported that modern convenience stores face pressure to evolve amid the ramped-up expectations of global consumers, according to an Oct. 8 NACS Show presentation by Joseph Bona, president of branded environments at CBX, and Dan Munford, Managing Director of Insight.\r\n\"Strategic insight has never been more important, precisely because the retail world is changing so fast,\" Munford told the audience at the National Association of Convenience Stores\' annual convention, which ran Oct. 7-10 at The Las Vegas Convention Center.\r\n\r\n\"For example, the phenomenon of channel-blurring has led to a proliferation of competitors from outside the traditional c-store sector,\" he said. \"Whether you\'re talking about c-stores, QSR and fast food chains or pharmacies and grocery stores, all of these retail categories are chasing the same consumers. C-stores must raise their game.\"\r\n\r\nAccording to a release from the company, in Europe and the United States alike, a number of c-store chains now aim to accomplish this by supplying food offerings, often in sumptuous settings relative to the c-stores of the past\r\n\r\nAccording to a September 2014 report by Nielson, fresh foods will account for up to 50 percent of category sales in Europe\'s next-generation c-stores, he noted.\r\n\r\nMeanwhile, U.S.-based chains such as Wawa, Sheetz and Rutter\'s are developing store designs centered on higher-quality food, Bona said.\r\n\r\n\"These chains understand that time-pressed consumers crave healthier and better offerings in both the foodservice and grocery areas,\" he said. Indeed, in one Technomic survey, a sizeable majority -- 64 percent -- said eating healthy was important. And earlier this year, two-fifths of consumers told the research firm they would visit convenience stores for prepared foods more often if freshness and quality were improved, Bona noted. \"But bear in mind, convenience-sector foodservice is already a $10.9 billion industry, according to Technomic,\" he said.\r\n\r\nOver the course of the presentation, Bona and Munford cited a raft of research illustrating changing consumer tastes and preferences. They also pointed to smart use of technology by Rutter\'s and Tesco Express. The latter chain, Munford noted, has been experimenting with self-checkout stations that are half the size of standard units, with an overall goal of slashing wait times.\r\n\r\n\"This use of the \'friendly culture\' of popular partner brands was a savvy move that is proving popular with consumers,\" Munford said. Likewise, European convenience retailer SPAR has partnered with independent U.K. retailer Eat17 to create a retail destination that combines convenience, restaurant and grocery.\r\n\r\nRead the full article <a href=\"http://www.individual.com/storyrss.php?story=197480877&amp;hash=899553d87de314186db4145412bef97b\" target=\"_blank\">here</a>.', 'CBX President and Insight Managing Director Present at NACS Show', '', 'inherit', 'closed', 'closed', '', '2019-revision-v1', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 2019, 'http://cbx.cappendev.com/2019-revision-v1', 0, 'revision', '', 0),
(2785, 1, '2018-09-27 17:58:03', '2018-09-27 17:58:03', '<p>New York, NY - October 18, 2010 - CBX, the strategic branding firm, received recognition at the annual Design of the Times competition, hosted by Shopper Marketing Expo. The Design of the Times Awards competition recognized the best in-store merchandising campaigns, displays, packaging and promotions that show creativity in the marketplace.\r\nCBX was awarded a prestigious Gold Award for its work with Duane Reade Skyline. The Duane Reade Skyline Series is one of several brands that CBX redesigned for the New York chain of drug stores\' private label portfolio. Leveraging a New York-centric approach, CBX developed artwork using UPC\'s in the shape of famous New York landmarks such as The Statue of Liberty, the Brooklyn Bridge and The Empire State Building on a white background.\r\n\r\nEntries were judged by CPG manufacturers and retail executives, based on their ability to command attention, connect with the shopper, convey information and close the sales. The awards reception was held on October 6th, in Chicago, hosted by the cast of Second City and retail star David Plante.</p>', 'CBX Receives Gold Award in the Design of the Times Competition', '', 'inherit', 'closed', 'closed', '', '1610-revision-v1', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 1610, 'http://cbx.cappendev.com/1610-revision-v1', 0, 'revision', '', 0),
(2786, 1, '2018-09-27 17:58:03', '2018-09-27 17:58:03', 'CBX, the brand agency and retail design consultancy headquartered in New York City, received the top Platinum Award in the food category in the 2016 Pentawards packaging design competition for its work on behalf of Man Cave Craft Meats.\r\nCreated in January 2007, the Pentawards honor the best packaging designs from around the world. This year’s competition received a total of 1,843 entries from five continents and 54 countries, with awards presented on September 23rd in Shanghai. Entries are grouped into five major markets (beverages, food, body products, luxury goods, and “all other”) and no less than 55 sub-categories, so that each competing design is judged alongside similar creations. The entries are reviewed by an international jury of 12 highly respected designers and packaging design directors from major companies.\r\n\r\nThe jury selects the winners based on the creative quality and the marketing relevance of the works presented. Winners receive bronze, silver, gold, platinum and diamond awards. Platinum awards are presented to the top entry in the five categories, while the Diamond honor goes to a single “best of show” entry.\r\n\r\nCBX assisted the Golden Valley, Minn.-based craft meat brand as it expanded its sales from the local farmers’ market to grocery aisles across the country.\r\n\r\n“As Man Cave Meats geared up to reach thousands of new customers, our job was to help the company build its brand identity and create attention-grabbing product packaging,” explains CBX Managing Partner Nancy Brown.\r\n\r\nThe new packaging created by CBX features black backgrounds, attention-grabbing typography treatments and imagery in an aesthetic approach reminiscent of the world of craft beer.\r\n\r\n“This brand is all about distinctive flavor,” Brown says. “We wanted to reinforce this by creating a distinctive package design system that disrupts the shelf and ultimately drives sales.”\r\n\r\nOriginally published in <a href=\"http://packagedesignmag.com/community-voice/cbx-receives-top-award-at-pentawards-2016\" target=\"_blank\">Package Design Magazine</a>', 'CBX Receives Top Award at Pentawards 2016', '', 'inherit', 'closed', 'closed', '', '2258-revision-v1', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 2258, 'http://cbx.cappendev.com/2258-revision-v1', 0, 'revision', '', 0);
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(2787, 1, '2018-09-27 17:58:03', '2018-09-27 17:58:03', 'CBX received the top Platinum Award in the food category in the 2016 Pentawards packaging design competition for its work on behalf of Man Cave Craft Meats. CBX assisted the Golden Valley, Minn.-based craft meat brand as it expanded its sales from the local farmers market to grocery aisles across the country.\r\nCreated in January 2007, the Pentawards honor the best packaging designs from around the world. This year’s competition received 1,843 entries from five continents and 54 countries, with awards presented in Shanghai. Entries are grouped into five major markets: beverages, food, body products, luxury goods, and “all other.”\r\n\r\n“As Man Cave Meats geared up to reach thousands of new customers, our job was to help the company build its brand identity and create attention-grabbing product packaging,” says CBX Managing Partner Nancy Brown.\r\n\r\nThe new packaging created by CBX features black backgrounds, attention-grabbing typography treatments, and imagery in an aesthetic approach reminiscent of the world of craft beer.\r\n\r\n“This brand is all about distinctive flavor,” Brown says. “We wanted to reinforce this by creating a distinctive package-design system that disrupts the shelf and ultimately drives sales.”\r\n\r\nOriginally published by <a href=\"http://insights.retailenvironments.org/2016/10/04/cbx-receives-top-award-pentawards-competition/\" target=\"_blank\">Shop! Insights Center.</a>', 'CBX receives top award in Pentawards competition', '', 'inherit', 'closed', 'closed', '', '2267-revision-v1', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 2267, 'http://cbx.cappendev.com/2267-revision-v1', 0, 'revision', '', 0),
(2788, 1, '2018-09-27 17:58:03', '2018-09-27 17:58:03', '<p>New York, NY -- October 18, 2010 -- CBX, the strategic branding firm, received recognition at the annual Design of the Times competition, hosted by Shopper Marketing Expo. The Design of the Times Awards competition recognized the best in-store merchandising campaigns, displays, packaging and promotions that show creativity in the marketplace.\r\nCBX was awarded a prestigious Gold Award for its work with Duane Reade Skyline. The Duane Reade Skyline Series is one of several brands that CBX redesigned for the New York chain of drug stores\' private label portfolio. Leveraging a New York-centric approach, CBX developed artwork using UPC\'s in the shape of famous New York landmarks such as The Statue of Liberty, the Brooklyn Bridge and The Empire State Building on a white background.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/0011.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/0011.jpg\" alt=\"\" title=\"001\" width=\"825\" height=\"422\" class=\"alignnone size-full wp-image-707\" /></a>\r\n\r\nSilver Awards were presented for U by Kotex (Kimberly-Clark). CBX helped redefine the feminine product category by designing a new product line featuring tampons, liners and pads targeting 14 - 22-year olds. Black packaging accented with bright colors signals a revolution in feminine care and presents an image that is sleek, upscale and bold.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nov2010_12.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nov2010_12.jpg\" alt=\"\" title=\"nov2010_1\" width=\"875\" height=\"242\" class=\"alignnone size-full wp-image-705\" /></a>\r\n\r\nEntries were judged by CPG manufacturers and retail executives, based on their ability to command attention, connect with the shopper, convey information and close the sales. The awards reception was held on October 6th, in Chicago, hosted by the cast of Second City and retail star David Plante.</p>\r\n', 'CBX Receives Two Awards in the Design of the Times Competition', '', 'inherit', 'closed', 'closed', '', '1611-revision-v1', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 1611, 'http://cbx.cappendev.com/1611-revision-v1', 0, 'revision', '', 0),
(2789, 1, '2018-09-27 17:58:03', '2018-09-27 17:58:03', 'Brand agency in New York City, CBX has joined forces with consumer products marketing company The Scotts Miracle-Gro to launch the packaging redesign of the household brand Ortho product line, which provides solutions for pest problems.\nCBX chief creative officer Rick Barrack said the agency developed a visual strategy to communicate the brand repositioning by simplifying the architecture.\n\"By making the master and sub-brand of equal importance, it was easier to read and therefore shop on shelf,\" Barrack said.\nThe CBX team redesigned the brand mark by communicating the benefits of the household brand and refreshed the design by simplifying font treatments and implementing color changes.\nThe agency also incorporated visual equities such as photography to communicate the problems faced by consumers and the desired end solution.\n\n<a href=\"http://http://householdelectronicsproducts.packaging-business-review.com/news/cbx-redesigns-packaging-for-household-brand-160413\" target=\"_blank\">http://householdelectronicsproducts.packaging-business-review.com/news/cbx-redesigns-packaging-for-household-brand-160413</a>', 'CBX redesigns packaging for household brand', '', 'inherit', 'closed', 'closed', '', '1810-revision-v1', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 1810, 'http://cbx.cappendev.com/1810-revision-v1', 0, 'revision', '', 0),
(2790, 1, '2018-09-27 17:58:03', '2018-09-27 17:58:03', 'As created by New York brand agency CBX, the new Green Valley brand from Salem OR brings innovation to the old-school organics category. Seeking a fresh concept in organic packaging, CBX turned to shelf-stable pouches. “We threw out the rules for the organic aisle with Green Valley,” said Gregg S. Lipman, CEO and Managing Partner of CBX. “Our beans will come in visually distinct, shelf-stable pouches, as well as in cans. Each package blends tasty photography with hand-written typography and vibrant illustrations. The result is a fresh, farm-to-table brand that intrigues and excites.”\r\nThe project included packages for Green Valley’s full line of organic beans, as well as their canned vegetable and pumpkin offering. Prior to designing the packs, the team surveyed the category and was struck by the visual similarity of many of the leading brands of organic beans, Lipman said. Each Green Valley package blends photography with hand-written typography and vibrant illustrations. The look that is meant to inspire and engage millennial consumers — especially millennial moms — to enjoy the experience of cooking for themselves and their kids. To better reach this demographic, the CBX team integrated the brand identity and design into key social media platforms; the website and social media channels build on a “Healthy Food for All” platform with product recipes, budget-friendly family meals and information about organic food and farming\r\n\r\n“We saw that there was an opportunity here for something innovative and differentiated,” Lipman explained. “The classic organic cues were no longer on the menu. By introducing the pouches, right away, that signals to the consumer that something is different about this brand.”\r\n\r\nOriginally published in <a href=\"http://gdusa.com/packaging/cbx-rejects-classic-organic-cues-for-green-valley-beans\" target=\"_blank\">GDUSA</a>.', 'CBX Rejects Classic Organic Cues For Green Valley Beans', '', 'inherit', 'closed', 'closed', '', '2154-revision-v1', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 2154, 'http://cbx.cappendev.com/2154-revision-v1', 0, 'revision', '', 0),
(2791, 1, '2018-09-27 17:58:03', '2018-09-27 17:58:03', '<p> New York City -- CBX, the strategic branding and retail design consultancy, announced that its Retail Division has been retained by Cadena Comercial OXXO, North America’s largest operator of convenience stores, to assist with an expansion of its foodservice offer.\r\nThe Monterrey, Mexico-based OXXO presently operates 8,426 c-stores across Mexico and Latin America and is wholly owned by FEMSA (Fomento Económico Mexicano), a beverage company. Aggressively expanding, the chain is on track to field more than 12,000 stores by 2014. In 2010, OXXO unveiled about 1,080 new stores, for an average of 2.9 stores opening daily.\r\n\r\nIn addition to working with the chain on developing its food program, CBX is consulting on a variety of operational matters related to the foodservice program.\r\n\r\n\r\n<a href=\"http://www.chainstoreage.com/article/cbx-retained-work-mexico’s-largest-c-store-group\" target=\"_blank\">http://www.chainstoreage.com/article/cbx-retained-work-mexico’s-largest-c-store-group</a>', 'CBX retained to work with Mexico’s largest c-store group', '', 'inherit', 'closed', 'closed', '', '1761-revision-v1', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 1761, 'http://cbx.cappendev.com/1761-revision-v1', 0, 'revision', '', 0),
(2792, 1, '2018-09-27 17:58:03', '2018-09-27 17:58:03', '<p>NEW YORK (5/11/2011)--CBX, the strategic branding and retail design consultancy based here, announced that its Retail Division has been retained by Cadena Comercial OXXO, North America’s largest operator of convenience stores, to assist with an expansion of its foodservice offer.\r\nHeadquartered in Monterrey, Mexico, OXXO presently operates 8,426 c-stores across Mexico and Latin America and is wholly owned by FEMSA (Fomento Económico Mexicano), a beverage company best known as brewers of Sol, Carta Blanca, Tecate and Indio beer. The chain currently offers traditional c-store fare such as hot dogs, sodas and bakery items, as well as a vast selection of bottled beverages.\r\n\r\nIn addition to working with the chain on developing its food program, CBX is consulting on a variety of operational matters related to the foodservice program. \"Mexico\'s middle class continues to grow and OXXO wants to position itself for future growth and profit,\" explained Ralph Sloan, Senior Partner, Retail at CBX.\r\n\r\nSince its founding in 1977 in Monterrey, OXXO operates freestanding stores ranging from 1,500 to more than 3,000 square feet. Aggressively expanding, the chain is on track to field more than 12,000 stores by 2014. In 2010, OXXO unveiled about 1,080 new stores, for an average of 2.9 stores opening daily.\r\n\r\nOXXO stores are easily identified by its consistent red-and-white sans serif logo along with well-executed interiors. The stores, most of which operate 24 hours a day, serve the everyday needs of millions of Mexicans who can visit a conveniently located OXXO store by foot or car. The chain offers its customers easy access, a fast and comfortable shopping environment and the ability to directly pay utility bills in store. Customers can find hundreds of everyday items from a wide array of household staples that range from laundry detergent to Mexican dietary mainstays such as tortillas and produce at prices competitive with the country’s supermarkets.</p> ', 'CBX RETAINED TO WORK WITH MEXICO’S LARGEST C-STORE GROUP --Consulting and strategy assignment addresses OXXO\'S foodservice offering', '', 'inherit', 'closed', 'closed', '', '1599-revision-v1', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 1599, 'http://cbx.cappendev.com/1599-revision-v1', 0, 'revision', '', 0),
(2793, 1, '2018-09-27 17:58:03', '2018-09-27 17:58:03', '<strong>Wellsley Farms and Berkley Jensen take center stage of simplified and enhanced brand program.</strong>\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/09/BJ_fine_look_00013_RGB_Edit_150911_HiRes_sm.jpg\"><img class=\"alignnone wp-image-9352 size-large\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/09/BJ_fine_look_00013_RGB_Edit_150911_HiRes_sm-1024x701.jpg\" alt=\"BJ_fine_look_00013_RGB_Edit_150911_HiRes_sm\" width=\"1024\" height=\"701\" /></a>\r\n\r\nHundreds of new Berkley Jensen and Wellsley Farms packages are hitting the shelves at BJ\'s Wholesale Club thanks to an own brands consolidation and redesign project in partnership with CBX, the brand agency and retail design consultancy.\r\n\r\nThe brand consolidation project streamlined the BJ\'s brand portfolio to create greater clarity, awareness, and focus, explained Kris Modugno, assistant vice president of own brands for BJ\'s Wholesale Club. \"Instead of managing ten separate own brands across multiple categories, as we did before, we have now rolled our food items into Wellsley Farms and our non-food items into Berkley Jensen –both have the strongest brand equity and loyalty among our Members. The result is a rationalized platform of own brands, which better positions BJ\'s Wholesale Club for future growth.\"\r\n\r\n\"BJ\'s Wholesale Club is at the forefront in terms of commitment to the quality of its own brands products, and they needed to design the brands strategically to more effectively communicate this reality,\" said Todd Maute, a partner and private label branding specialist at CBX. \"For both Wellsley Farms and Berkley Jensen, the new design systems created are consistent enough to provide impactful identities on shelf and flexible enough to speak to individual product features and benefits, as well as to specific consumer targets.\"\r\n\r\nTo enforce consistency, CBX used the pack as a vehicle for sharing stories about both the high-quality sourcing and certification of all Wellsley Farms products, and the best-in-class manufacturing methods and beneficial features of products in the Berkley Jensen line. That might mean emphasizing the German-engineered, triple-ply construction of stainless-steel cookware, or highlighting the responsibly-sourced, premium-quality seafood.\r\n\r\n\"This new approach will help educate our Members on how these own brands products meet their needs of value, freshness, selection and quality,\" said David Atkins, vice president of own brands for BJ\'s Wholesale Club.\r\n\r\nAs an organization, BJ\'s Wholesale Club showed extraordinary commitment to its own brands throughout this project, Maute noted. \"From senior management down to marketing and procurement, just about every department at BJ\'s was involved,\" he said. \"The support we received was thoughtful and broad-based. Clearly, BJ\'s is dedicated to maximizing the success of these brands.\"\r\n\r\nAlso seen in:\r\n<a href=\"http://mypbrand.com/2015/09/17/bjs-rethinks-private-brands/\" target=\"_blank\">My Private Brand\r\n</a><a href=\"http://www.massmarketretailers.com/front-page/newsbreaks/bjs-wholesale-club-revamps-store-brand-offerings\" target=\"_blank\">Mass Market Retailers\r\n</a><a href=\"http://www.packagingstrategies.com/articles/88311-cbx-revamps-own-brands-identities-at-bjs-wholesale-club\" target=\"_blank\">Packaging Strategies</a>', 'CBX Revamps Own Brands Identities at BJ\'S Wholesale Club', '', 'inherit', 'closed', 'closed', '', '2134-revision-v1', '', '', '2018-09-27 17:58:03', '2018-09-27 17:58:03', '', 2134, 'http://cbx.cappendev.com/2134-revision-v1', 0, 'revision', '', 0),
(2794, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', '<p>New York, NY – August 13, 2009 – CBX, the New York-headquartered strategic branding ﬁrm, has appointed Kieran Jason Hackett, 38, to the new position of Senior Vice President, Brand Activation. Jason will work across CBX’s diversiﬁed base of clients to help bring brands to life in the physical environment.\r\n\"We are proud to offer our clients exceptional strategies and tactics for increasing consumer engagement and brand preference through environmental, merchandising and interactive design. The depth and breadth of Kieran’s experience will help our clients gain a valuable edge in a very competitive world,\" says Gregg Lipman, managing partner, CBX. \r\n\r\nJason comes to CBX from The Rockwell Group, the world-renowned design and architecture ﬁrm, where he held several positions since joining in 2003. Most recently he was Studio Leader, in charge of the ﬁrm’s brand activation capability. Prior to that, he was Managing Director, Studio Red, a multi-disciplinary design studio within The Rockwell Group. During his tenure at The Rockwell Group, Jason worked with such clients as, The Coca-Cola Company, McDonald\'s, P&G, Mercedes-Benz, Marriott Hotels and Resorts, Club Med and Jet Blue to create dynamic brand experiences across a variety of consumer touch-points. Jason\'s experience also includes several years with KPE, the pioneering interactive consultancy, where he was a Senior Strategist. \r\n\r\n\"With such a dynamic and diverse group of clients, I\'m looking forward to contributing my expertise to the rest of the CBX team,\" says Hackett.</p>', 'CBX Strategic Branding  Introduces New Senior Vice President', '', 'inherit', 'closed', 'closed', '', '1631-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 1631, 'http://cbx.cappendev.com/1631-revision-v1', 0, 'revision', '', 0),
(2795, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', '<p>New York, NY — July 7, 2009 — To launch The LifeStyles® X2™ condom, the brand\'s newest condom offering and the first and only condom with The Excite™ gel/lubricant inside and out, CBX Strategic Branding built a high-octanebrand identity to capture the attention of young men eager for sexual adventure and safety.\r\nCBX created the \"X2\" sub-brand name and designed its sleek black packaging with red and yellow graphics — a design that projects dynamism and gives the brand a high-def, performance driven feel. The silver foil on each 12-pack carton conveys the premium nature of the product and the LifeStyles® brand. The \"X2\" condoms not only contain double-sided lubrication for increased sensation, but also L-Arginine enhanced gel for heightened sensation. L-Arginine is a natural supplement.\r\n\r\n\"The edgy brand name and the design were inspired by the X Games. The 18 to 24 year-old X2 consumer enjoys extreme adventures, and that\'s the feeling we were going for in the creative development,\" said Rick Barrack, Chief Creative Officer, CBX.\r\n\r\nThe timing is right for the introduction of a condom with a unique and stimulating selling proposition. In this economy, the condom category is robust. The Nielsen Company reports that sales of condoms in the U.S. rose 5% in the fourth quarter of 2008, and 6% in January vs. the same time periods the previous year.\r\n\r\n\"This condom delivers double the pleasure of heightened sensitivity and sensation. Its purpose is to make sex a lot more intense and exciting. The name, X2, and the packaging work together to project this message to the consumer,\" says Carol Carrozza at Ansell Healthcare Products, LLC.\r\n\r\nQualitative research indicated consumers spend six seconds making purchase decisions for condoms, so the package had to be dynamic and bold enough to stand out on shelf. LifeStyles is the third largest brand in the category, following Trojan and Durex. Lifestyle® X2™ condoms will be in stores summer 2009.\r\n\r\nAbout LifeStyles:\r\nBased out of Red Bank, NJ, LifeStyles Condoms (\"Lifestyles\") was launched in 1985 as a U.S. based consumer products division of a U.S. subsidiary of Ansell Limited, a global leader in healthcare barrier protective products with operations in the Americas, Europe and Asia. With over 20 styles of condoms and an assortment of other pleasure products on the market, LifeStyles and its affiliates are some of the leading distributors of sexual health and well-being products in the US and Canada. More information on LifeStyles can be found at www.lifestyles.com. For more information on Ansell and its other products, please visit www.ansell.com</p>', 'CBX Strategic Branding Brings High-Def To New Brand – X2 From LifeStyles', '', 'inherit', 'closed', 'closed', '', '1633-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 1633, 'http://cbx.cappendev.com/1633-revision-v1', 0, 'revision', '', 0),
(2796, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', '<p><strong>Joon Kyu Whang NamedPresident/Managing Director</strong>\r\n\r\nNew York, NY – November 18, 2009 – CBX Strategic Branding is opening a new office in Seoul, Korea, named JMCBX, which will be part of its CBX Worldwide Partnership.\r\n\r\n\"Activity and growth in the Asian market, particularly in Korea, points to many new opportunities for us,\" says Owen Coleman, CEO of CBX.\r\n\r\nJoon Kyu Whang, a 24-year veteran of architecture and design for retail, hospitality, and entertainment venues, has been named President/Managing Director to lead the new office. Prior to joining CBX, Joon Kyu was Vice President/Managing Director at Robert Young Architects (RYA) Design Consultancy in New York and Seoul where he directed and managed Pacific Rim projects. He was also Regional Vice President/Executive Design Director at Walker Group/CNI in New York where he was involved in all aspects of developing new business, negotiation of fee proposals, and project concept design through construction administration.\r\n\r\nJoon Kyu has worked for international and domestic clients including Bloomingdale\'s, Marshall Field’s, Saks Fifth Avenue, Macy\'s, The Bon Ton, Lladro, Esprit, Wanamaker\'s, Myer Department Store, House of Fraser, HYUNDAI Department Store, Rodamco Asia, Shinsegae, The Galleria, Korea Life, Yongsan Station Mix-use Complex, Grand Hyatt Mirama Group, Westin Chosen Hotel, Sheraton Walker Hill Hotel, Washington Mutual Bank, and Wachovia Bank.\r\n\r\n\"Joon Kyu\'s ability to create unique environments, coupled with his international experience and versatility will help CBX\'s Korean office get off to a fast start, as well as bolster our initiatives around the globe,\" adds Gregg Lipman, Managing Partner, CBX.\r\n\r\nThis year’s competition brought thousands of entries from 37 countries and 37 U.S. states. Winners receive a Certificate of Merit and their designs are reproduced in the 400-page hardcover Creativity Awards Annual, published after the close of each year’s competition and sold in bookstores around the world.\r\n\r\nThe address of the new office is:\r\n5Fl,Yeji Bldg. #511\r\n641-11 Yeoksam-dong (460 Nonhyun-ro),\r\nGangnam-gu,\r\nSeoul,Korea 135-909\r\n\r\nFor information contact Joon Kyu Whang in Korea at 82 2 3016 4511, joon@cbx.com or, Dimitri Vermès in New York at 212.404.7974, dimitri@cbx.com', 'CBX Strategic Branding Opens Office in Korea', '', 'inherit', 'closed', 'closed', '', '1625-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 1625, 'http://cbx.cappendev.com/1625-revision-v1', 0, 'revision', '', 0),
(2797, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', '<p>New York, NY – March 10, 2009 – CBX, the New York-based strategic branding firm, has hired Matthew Norcia as an Account Director. In his new position, Matt will work with the CBX consumer, corporate and retail branding teams to ensure the development and execution of exceptional work for every client.\r\n\"Matt\'s style of account management is based on the desire to always over-deliver. He accomplishes this by providing sound strategic branding and design solutions for each and everyone of his clients,\" says Gregg Lipman, managing partner, CBX. \"We\'re pleased to have him on our team.\"\r\n\r\n\"Brand development and management is about bringing the challenges of our clients together with the knowledge and experience of the CBX team to create solutions that grow their business.\" says Norcia. Prior to joining CBX, Matt spent five years with Interbrand, most recently as Senior Business Development Leader for North America, where he served clients such as AT&T, Xerox, Intel, Procter & Gamble, NestlŽ, Kraft, Target, and Sears. Matt has a BA in religion, sociology and economics from Bowdoin College in Brunswick, Maine.</p>', 'CBX Strategic Branding Welcomes New Account Director', '', 'inherit', 'closed', 'closed', '', '1638-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 1638, 'http://cbx.cappendev.com/1638-revision-v1', 0, 'revision', '', 0),
(2798, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', '<p>New York, NY – June 16, 2009 – CBX, the New York-headquartered strategic branding firm, has hired Dimitri Vermés as Vice President, Business Development. In this new position, Dimitri will be responsible for growing and diversifying CBX’s retail portfolio.\r\n\"Bringing together business consulting, marketing strategy and creative implementation, CBX is able to provide the optimal solution for both retailers and consumer product goods manufacturers. Dimitri\'s extensive knowledge of retail design and success in managing cross-functional teams will make him a valuable asset,\" says Gregg Lipman, managing partner, CBX.\r\n\r\nPrior to joining CBX, Dimitri was Vice President of Robert Young Architects (RYA) Design Consultancy where he led new business efforts, marketing and communications for both the New York and Dallas offices. He was also a Partner and Vice President of Marketing for 8 years at GRID2 International, where he was responsible for new business and strategic branding efforts on an international level, including The Americas, Europe, the Middle East and Asia Pacific. He has worked with clients such as Cartier, Diageo, Pernod-Ricard, L\'Oreal, Hess, Giant Food, J.P. Morgan Chase, Procter & Gamble, Borders Books, Arby\'s and Duane Reade.\r\n\r\n\"I\'m energized by the diverse portfolio of great clients that CBX works with and I look forward to contributing my expertise in helping them continue to grow,\"</p>\r\n', 'CBX Strategic Branding Welcomes New Vice President', '', 'inherit', 'closed', 'closed', '', '1634-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 1634, 'http://cbx.cappendev.com/1634-revision-v1', 0, 'revision', '', 0),
(2799, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', '<p>NEW YORK, NY--(Marketwire - Oct 3, 2012) - CBX, the strategic branding and retail design consultancy based here, took a top honor in Convenience Store News magazine\'s annual Retail Design Awards program. The firm was recognized for its work with Aloha Petroleum, Ltd., the Hawaii-based gasoline retailer and convenience store operator.\r\nThe winning entry is the Aloha Island Mart located on Waialae Avenue in the Kahala suburb of Honolulu, across from Kahala Mall. CBX won in the \"Sky\'s the Limit Remodel\" category, which included projects with budgets exceeding $250,000. Working with CBX, Aloha embarked in January 2011 on a five-year, $20-million-plus program to refresh and rebrand its Aloha Island Mart c-store chain.\r\n\r\nThe $2 million Kahala project involved the demolition and ground-up rebuild of the store, which would serve as the company\'s flagship location and design prototype. Re-opened in June 2011, the Kahala project represents the full scope of CBX\'s design assignment for Aloha, which included the 3,000-square-foot store\'s interior design as well as exterior architectural design, logo, fuel islands and canopy.\r\n\r\nNow in its seventh year, Convenience Store News\' Retail Design Awards program, honors convenience retailers who have created the most exciting, innovative and shopper-friendly looks for their stores. Entries are judged on innovation, creativity and the positive impact of the overall design on the business.\r\n\r\nCommenting on the project in its September 2012 issue, Convenience Store News noted: \"The c-store in the Honolulu suburb dated back to 1960 and contained only 750 square feet of main retail space. Despite its small size, this Aloha Island Mart was one of the company\'s highest volume stores.\r\n\r\n\"Today, the overall design taps into the company\'s Hawaiian roots: the store\'s exterior mimics the iconic plantation-style architecture found throughout the islands. The exterior also prominently displays the restyled Aloha logo on the facade, signage, gas canopy and fuel pumps,\" the magazine continued. \"Stepping inside, the new logo -- a stylized \'A\' floating in a field of watery blue and green -- calls attention to the foodservice areas. An abundance of natural light from the glass wall entrance and a series of bowl-shaped galvanized metal pendant lights contribute to the historic design aesthetic. In addition, an open ceiling emphasizes and enhances the store\'s open layout.\" Other design features include Oahu\'s first walk-in beer cave.\r\n\r\nThe magazine goes on to note that, at the suggestion of customers, Aloha added restrooms inside the store and, for the benefit of runners and bicyclists, doubled the number of water fountains outside the building.\r\n\r\nAloha was one of eight convenience stores from around the U.S. recognized in the September issue for outstanding store design and innovation. Winners and honorable mentions were named in categories for Best Original Store Design, Best Interior Design, Sky\'s the Limit Remodel and Best Mid-Budget Remodel. The competition also includes winners in specialty categories such as Best Foodservice Presentation and Best International Store Design.\r\n\r\nAbout Aloha Petroleum, Ltd.\r\n\r\nAloha Petroleum, Ltd. is an independently owned and locally operated fuel marketer/distributor and convenience store operator, with a history that dates back to the early 1900s. Aloha is the largest retail gasoline marketer in the state of Hawaii and was recently ranked 9th among Hawaii\'s Top 20 companies by Hawaii Business magazine. Currently, Aloha Petroleum serves Hawaii with more than 100 Aloha, Shell, and Mahalo branded retail fuel locations on the islands of Oahu, Maui, Kauai, and Hawaii (the Big Island).\r\n\r\n\r\n<a href=\"http://www.businessreviewusa.com/press_releases/cbx-takes-convenience-store-news-top-remodel-award-for-aloha-petroleum-in-hawaii\" target=\"_blank\">http://www.businessreviewusa.com/press_releases/cbx-takes-convenience-store-news-top-remodel-award-for-aloha-petroleum-in-hawaii</a>', 'CBX Takes Convenience Store News\' Top Remodel Award for Aloha Petroleum in Hawaii', '', 'inherit', 'closed', 'closed', '', '1720-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 1720, 'http://cbx.cappendev.com/1720-revision-v1', 0, 'revision', '', 0),
(2800, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', '<p>NEW YORK, N.Y. (10/3/2012) — CBX, the New York based strategic branding and retail design consultancy, took a top honor in Convenience Store News magazine’s annual Retail Design Awards program. The firm was recognized for its work with Aloha Petroleum, Ltd., the Hawaii-based gasoline retailer and convenience store operator. \r\n  The winning entry was the Aloha Island Mart located on Waialae Avenue in the Kahala suburb of Honolulu, across from Kahala Mall. CBX won in the “Sky’s the Limit Remodel” category, which included projects with budgets exceeding $250,000. Working with CBX, Aloha embarked in January 2011 on a five-year, $20-million-plus program to refresh and rebrand its Aloha Island Mart c-store chain. \r\n\r\nThe $2 million Kahala project involved the demolition and ground up rebuild of the store, which would serve as the company\'s flagship location and design prototype. Re-opened in June 2011, the Kahala project represents the full scope of CBX’s design assignment for Aloha, which included the 3,000-square-foot store’s interior design as well as it’s exterior architectural design, logo, fuel islands and canopy. \r\n\r\n              Now in its seventh year, Convenience Store News’ Retail Design Awards program, honors convenience retailers who have created the most exciting, innovative and shopper-friendly looks for their stores. Entries are judged on innovation, creativity and the positive impact of the overall design on the business. \r\n\r\n              Commenting on the project in its September 2012 issue, Convenience Store News noted: “The c-store in the Honolulu suburb dated back to 1960 and contained only 750 square feet of main retail space. Despite its small size, this Aloha Island Mart was one of the company’s highest volume stores. “Today, the overall design taps into the company’s Hawaiian roots: the store\'s exterior mimics the iconic plantation-style architecture found throughout the islands. The exterior also prominently displays the restyled Aloha logo on the facade, signage, gas canopy and fuel pumps.” The magazine continued:         “Stepping inside, the new logo – a stylized \"A\" floating in a field of watery blue and green – calls attention to the foodservice areas. An abundance of natural light from the glass wall entrance and a series of bowl-shaped, galvanized metal pendant lights contribute to the historic design aesthetic. In addition, an open ceiling emphasizes and enhances the store’s open layout.” Other design features include Oahu’s first walk-in beer cave. \r\n \r\n         	The magazine goes on to note that at the suggestion of customers, Aloha added restrooms inside the store and, for the benefit of runners and bicyclists, doubled the number of water fountains outside the building. \r\n\r\n              Aloha was one of eight convenience stores from around the U.S. recognized in the September issue for outstanding store design and innovation. Winners and honorable mentions were named in categories for Best Original Store Design, Best Interior Design, Sky\'s the Limit Remodel and Best Mid-Budget Remodel. The competition also includes winners in specialty categories such as Best Foodservice Presentation and Best International Store Design.\r\n\r\n              About Aloha Petroleum, Ltd. \r\n\r\n              Aloha Petroleum, Ltd. is an independently owned and locally operated fuel marketer/distributor and convenience store operator, with a history that dates back to the early 1900s.  Aloha is the largest retail gasoline marketer in the state of Hawaii and was recently ranked 9th among Hawaii’s Top 20 companies by Hawaii Business magazine. Currently, Aloha Petroleum serves Hawaii with more than 100 Aloha, Shell, and Mahalo branded retail fuel locations on the islands of Oahu, Maui, Kauai, and Hawaii (the Big Island).\r\n             \r\n             About CBX\r\n   	\r\n   	CBX is a brand agency specializing in corporate identity, consumer branding and retail. The company, with its current staff of 140, was founded in 2003 and has a client base that includes Del Monte, General Mills, Kimberly-Clark, A&P, Pathmark, Saks Fifth Avenue Off 5th, Lord and Taylor, Wawa, Sunoco, and PetroChina. In addition to its New York City headquarters, CBX has an office in Minneapolis, and through the CBX Worldwide Partnership, has operating offices in Santiago, Buenos Aires, Sao Paulo, Mexico City, Melbourne, Shanghai, London and Seoul. The firm was ranked #282 in the Advertising & Marketing industry for the 2011 Inc. 500/5000 list of fastest growing private companies.\r\n', 'CBX Takes Convenience Store News\' Top Remodel Award For Aloha Petroleum in Hawaii', '', 'inherit', 'closed', 'closed', '', '1774-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 1774, 'http://cbx.cappendev.com/1774-revision-v1', 0, 'revision', '', 0),
(2801, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', 'CBX, the brand agency and retail design consultancy headquartered here, took home two awards in the newly-created Verbal Identity Category at the 2016 LIA Awards.\r\nFormerly known as the London International Advertising Awards, the LIA is a worldwide awards program honoring legends, pioneers and embodiments of excellence in advertising, digital, production, design, music and sound, and technology. In addition to Verbal Identity, awards are presented in 15 other categories, including billboard, branded entertainment, digital, print, radio &amp; audio, and TV/cinema/online film.\r\n\r\nWithin the Verbal Identity category, CBX competed against multiple entrants from agencies throughout the world and garnered Silver awards in both the Naming and Tone of Voice sub-categories. Additionally, a third CBX project was a finalist in Tone of Voice.\r\n\r\nIn Naming, the firm was honored for the development of the brand name Yesway, for a new Des Moines, Iowa-based convenience store chain. “Across America, you either find run-down, old-school gas stations or newfangled artisanal c-stores with made-to-order menus, but nothing in the middle,” said Rachel Bernard, CBX Vice President, Verbal Strategy. “That began to change when Brookwood Financial started acquiring a number of stations in the Midwest, looking to capture a more middle-of-the-road market. The result? Yesway – a simpler, easier, friendlier experience created from the ground up, from the name to the environment to the offer.”\r\n\r\nIn Tone of Voice, CBX was honored for its work for She Should Run, a nonprofit organization committed to advancing women and girls in public leadership. “The simultaneous broadening and diversification of She Should Run’s programs, combined with the meteoric success of programs like ‘Ask a Woman to Run’ and ‘See Joan Run,’ added even more complexity to the nonprofit’s existing communication challenges,” explained Lesley Stordahl, CBX Creative Director. “It needed a unifying messaging and voice framework to deliver clear, consistent and compelling communications. Understanding the barriers female candidates face was key to sharpening the brand’s voice to hit the communications that best motivate women to get in the race. The voice builds on the urgency and passion that women can bring to politics by breaking down these barriers, and rallies them to come forward and be heard. The new She Should Run voice establishes a clear direction for the future – inspiring new generations of women and girls to pursue a more perfect union,”\r\n\r\nThe firm was also named as a finalist in Tone of Voice for its “Deep-Rooted Beauty Care” re-branding of Hain Celestial’s Avalon Organics line of certified organic products. In addition to creating new packaging, design, tagline and nomenclature systems for Avalon’s five product lines, CBX’s team built a brand book; clarified Avalon Organics® brand personality and behaviors; defined the brand’s visual and verbal principles with expansive voice guidelines for use in social media and other communications, and conducted internal training to support writing around the new master brand.\r\n\r\nThis year, The LIA added Verbal Identity as a category, with sub-categories for Naming, Tone of Voice, Tagline/Endline, and Copywriting. This followed a campaign launched last year by CBX Managing Partner &amp; CEO Gregg S. Lipman, which included a full-page ad in Advertising Age urging major industry awards programs to begin honoring creative agencies for their hard work and creativity in the naming arena.', 'CBX Takes Home Two Awards at 2016 LIA Competition in Newly-created Verbal Identity Category', '', 'inherit', 'closed', 'closed', '', '2281-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 2281, 'http://cbx.cappendev.com/2281-revision-v1', 0, 'revision', '', 0),
(2802, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', 'Philabundance pursuing new model to serve people in need in Delaware Valley food deserts through attractive, convenient and friendly stores.\r\nCBX, the brand agency and retail design consultancy based in New York, has been retained by hunger relief organization Philabundance to design a prototype for Fare &amp; Square, a not-for-profit grocery store slated to open this summer in Chester, Pa.\r\n\r\nFare &amp; Square will sell nutritious food staples with a focus on fresh produce, meats, dairy, seafood and frozen foods at everyday low prices. It will give residents of Chester--one of the 35 food deserts in the Delaware Valley according to the USDA--the access to “good food right around the corner” that has not been available since the town’s last full-scale grocer closed in 2001.\r\n\r\nPhilabundance recently purchased the town’s former grocery building at 3109 West 9th St., and gave CBX the assignment to create a colors and materials palette as well as signage and graphics for the 13,000-square-foot store. CBX will also design perimeter departments and the store’s center core. All creative work will be based on collaboration between CBX and Philadelphia-based LevLane Advertising, which designed the Fare &amp; Square logo with Philabundance. The colorful logo features a simple drawing of a purple carrot (with green tops attached) and the words “Fare &amp; Square” set in an outlined box with rounded edges, plus the tagline “good food right around the corner.”\r\n\r\n“We’ll be drawing heavily on both the Fare &amp; Square brand direction as envisioned by LevLane and the existing supermarket footprint of the Chester space,” said Joseph Bona, president of CBX branded environments. The design will incorporate functional merchandise fixtures, flooring, lighting and signage.\r\n\r\nUnder its not-for-profit grocery store model, Fare &amp; Square will offer a customer-focused shopping experience and will partner with local organizations and businesses to provide a range of services to the community in a meaningful and memorable way. One notable aspect of the overall design “is that it will reflect the hopeful and respectful nature of Philabundance’s goal to serve Chester residents through a store that could look at home in any community,” Bona explained. “Ultimately, we’re designing a neighborhood store that will have the look and feel of a traditional supermarket in that it\'s clean, well lit, convenient and friendly, but also a place that the community can call their own, instilling a sense of optimism, pride and connection.”\r\n\r\nPhilabundance hopes to replicate this model in other communities in the Delaware Valley. “Convenient access to nutritious food is a growing and complex problem across the country and in the Delaware Valley, and one that requires a complex solution,” said Bill Clark, president and executive director of the Philadelphia-based organization. “Philabundance has worked on this concept for five years, and we are thrilled to see it coming to fruition to help the residents of Chester.”\r\n\r\n<strong>About Philabundance:</strong>\r\n\r\nPhilabundance reduces hunger and food insecurity in the Delaware Valley by providing food access to people in need in partnership with organizations and individuals. Philabundance provides a full plate of services through neighborhood distribution programs and a network of close to 500 member agencies in 9 counties. Philabundance serves approximately 65,000 people per week at a cost of 50 cents per meal. There are more than 900,000 people in the Delaware Valley who are at risk for chronic hunger and malnutrition. In 2011, Philabundance distributed 21 million pounds of food. For more information about Philabundance, visit www.philabundance.org or call 215-339-0900. Visit us on Facebook, Facebook.com/Philabundance and follow us on Twitter, Twitter.com/Philabundance. If you or someone you know is in need of food assistance, please call Philabundance’s Food Help Line, 800-319-Food (3663).', 'CBX Tapped to Design Prototype for Fare & Square', '', 'inherit', 'closed', 'closed', '', '1798-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 1798, 'http://cbx.cappendev.com/1798-revision-v1', 0, 'revision', '', 0),
(2803, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', '<strong>Design and Branding Initiative Focuses on Next-Generation Approaches to the C-Store Experience</strong>\r\nGlobal brand agency CBX will help Friendly Express update the design and branding of its 42-store network of community-focused convenience stores in southeast Georgia.\r\n\r\n\"Friendly Express, which has been in business for more than 25 years, is known for its strong commitment to the communities it serves,\" said Joseph Bona, President of Branded Environments at CBX, which has extensive experience in the energy and convenience store channel. \"In keeping with that commitment, the company\'s management team is eager to exceed customer expectations by working with CBX to adopt next-generation approaches to the c-store experience.\"\r\n\r\nUnder the assignment, the firm will update the chain\'s logo and redesign the interiors and exteriors of its convenience stores, which range in size from 2,000 to 3,500 square feet. Friendly Express stores, which also offer gasoline, are located in several different southeast Georgia communities, including Waycross, Jesup, Folkston, Brunswick, and St. Simons Island.\r\n\r\n\"The strategic goals here include bolstering design and branding elements of important categories and areas of the store,\" Bona noted. \"In particular, we will be working with the company to improve and highlight the coffee and overall foodservice experience.\" This is in keeping with broader trends across the U.S. c-store sector, in which higher-quality foodservice is one of the biggest growth areas, he added. \"Nowadays, consumers expect more from convenience stores, in part because so many players out there -- names like Wawa, RaceTrac, Sheetz and Thorntons -- continually seek to innovate and push the boundaries,\" Bona said.\r\n\r\nBut CBX will not need to create new brands from scratch: Friendly Express has already scored a hit with its loyal customers through its proprietary and locally produced DeDe\'s doughnut brand. \"There is an authenticity to DeDe\'s, and we might well incorporate elements of this story into the rebranding project,\" Bona said. \"Today\'s c-stores really need to \'own\' coffee and bakery and, among other improvements, we aim to help Friendly Express do precisely that.\"\r\n\r\nMany of Friendly Express\' rural stores already serve as community focal points where people congregate, eat and shop, noted David Weinberger, VP, Engagement Director at CBX. \"I visited one store that had a separate dining area, which is unusual even for many of today\'s best-known c-store chains,\" he said. \"That speaks to the already strong commitment to food at Friendly Express.\"\r\n\r\n\"Friendly Express is excited to team up with such a reputable company as CBX,\" said Danny Smith, CEO of Friendly Express. \"After checking their references and meeting with them personally, we realized they have a passion for what they do and a willingness to do whatever it takes to deliver on their service. They understand our business, our financial challenges and our desire to evolve without reinventing ourselves. Most importantly, they listen and they always, always ask questions to better understand what we want to be when we grow up.\"\r\n\r\nAbout Friendly Express\r\nFriendly Express is a community-focused convenience store network with 42 locations across southeast Georgia. As befits its name, the company is known for its friendly customer service as well as its strong commitment to local communities: From providing coats for children in need, to supporting research to fight breast cancer, giving back to the southeast Georgia community is one of Friendly Express\' top priorities. The company, which traces its origins to Lewis Oil Company (now Lewis and Raulerson, Inc.), has operated in southeast Georgia for more than 25 years.\r\n\r\n<strong>As seen in:</strong>\r\n<a href=\"http://finance.yahoo.com/news/cbx-help-friendly-express-georgia-133000309.html\" target=\"_blank\"><em>Yahoo Finance</em></a>\r\n<a href=\"http://www.designretailonline.com/displayanddesignideas/industry-news/Friendly-Express-to--11596.shtml\" target=\"_blank\"><em>design:retail</em></a>', 'CBX to Help Friendly Express Update Its Georgia C-Store Network', '', 'inherit', 'closed', 'closed', '', '1919-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 1919, 'http://cbx.cappendev.com/1919-revision-v1', 0, 'revision', '', 0);
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(2804, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', '<p>NEW YORK (5/18/2010)–CBX, the strategic branding and retail design consultancy, will be a sponsor at the Intercontinental Group of Department Stores’ Global Department Store Summit (GDSS) taking place in New York City on June 10-11.\r\nOrganized by the Intercontinental Group of Department Stores in cooperation with Saks Fifth Avenue, GDSS is the department store industry\'s biggest event and serves as the industry platform for CEOs of leading department stores, suppliers and vendors, as well as major stakeholders from finance and retail real estate.\r\n\r\nThis year\'s GDSS will feature presentations and panel discussions by retail industry leaders from around the world on the topic, \"Winning in the New Retail Environment.\" Scheduled speakers include CEOs and Executive Chairmen from such retailers and key vendors as Macy\'s, Saks Incorporated, J.C. Penney, Polo Ralph Lauren, Coach, Estee Lauder, and Harrah’s Entertainment in the U.S.; Hudson\'s Bay Company in Canada; Marks & Spencer in the United Kingdom; La Rinascente in Italy; V&D in The Netherlands; Boyner Department Stores in Turkey; and Rustan\'s Supercenters in The Philippines.\r\n\r\n\"IGDS is committed to engaging leaders of different retailers around the world to share information with one another and take these lessons back to their own businesses,\" notes Joseph Bona, the veteran retail designer who serves as president of CBX\'s Retail Division. \"CBX believes in this commitment to excellence and our sponsorship of this year\'s Global Department Store Summit is a perfect match for our two philosophies.\" CBX will be joined by MasterCard Advisors, Aldar, Checkpoint, Desigual, Esteee Lauder Companies, Kurt Salmon Associates, and Pasaya as sponsors of the event.</p>\r\n', 'CBX to Sponsor IGDS Global Department Store Summit', '', 'inherit', 'closed', 'closed', '', '1616-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 1616, 'http://cbx.cappendev.com/1616-revision-v1', 0, 'revision', '', 0),
(2805, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', '<strong>Global branding industry should do more to honor the most creative and successful naming and verbal identity projects, says Gregg S. Lipman, CEO of the New York-based brand agency.</strong>\r\nEach year naming experts at brand agencies across the globe spend countless hours working to develop verbal identities for a dizzying array of corporations, products and brands. And yet major industry awards programs continue to ignore the foundational role of naming in the brand-building process, said Gregg S. Lipman, CEO and Managing Partner of CBX, the New York-based brand agency and retail design consultancy.\r\n\r\n\"Nothing is as foundational to a brand as its name,\" Lipman said. \"So why don\'t programs like Cannes Lions and CLIO honor creative agencies for their work on naming? On behalf of all of those who value the critical role of verbal identity in the branding process, we at CBX are calling for a change.\"\r\n\r\nEarlier this month, CBX took out a full-page advertisement inAdvertising Age in which Lipman urged major industry awards programs to begin honoring creative agencies for their hard work and creativity in the naming arena. Verbal identity, Lipman noted, is the most enduring aspect of any brand and is therefore every bit as worthy of recognition, if not more so, as a visually attractive logo or clever ad campaign. \"Without verbal identity, there would be no identity at all,\" Lipman wrote. \"No big idea. No creative campaigns. No trophies in the lobby.\"\r\n\r\nSpecialists in CBX\'s Naming and Verbal Identity group have created hundreds of names from scratch for a raft of corporate, service and product brands. Recent examples include everything from corporate to consumer: Big Heart Pet Brands (the world\'s largest standalone pet food and snacks company); Brew York City (Duane Reade\'sgrowler bar brand); Nice (a Walgreens private label brand); and Topaz (an Irish fuel brand), to mention just a few. \"When they \'nail it\' and come up with the perfect name for a brand, naming experts at firms like CBX get plenty of recognition from clients, but to date there has been no way for them to receive formal recognition from their peers,\" Lipman said. \"This could be easily remedied, which is why we are taking the unusual step of publicly calling for the addition of awards categories for naming and verbal identity.\"\r\n\r\nLipman pointed to the importance of naming in other creative arenas—from Hollywood, to the music industry, to book publishing.\r\n\r\n\"There\'s a reason Ernest Hemingway agonized over the title of The Sun Also Rises; a far cry from its original title Fiesta. This was the quintessential novel of the Lost Generation, and so the title had to be perfect,\" Lipman said. \"What would have happened if \'The Beatles\' had stuck with \'The Quarrymen?\' After Prince changed his name to a visual symbol, he had to go back to \'Prince\' because no one knew what to call him anymore. Simply put, naming matters—and this is every bit as true in the world of branding as it is in other realms.\"\r\n\r\nThe wrong name is like an unstable foundation, whereas a strong verbal identity serves as a solid platform for great brand-building campaigns for years, decades or even centuries to come, Lipman added. \"Campaigns last only as long as the media buy, and even logos and fonts evolve and change with time,\" he said. \"Names endure. And you have one shot to get it right. They are often multigenerational. Your great-grandfather probably wore Levi\'s.\"', 'CBX Urges Wider Recognition Of Naming\'s Role In The Brand-Building Process', '', 'inherit', 'closed', 'closed', '', '2086-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 2086, 'http://cbx.cappendev.com/2086-revision-v1', 0, 'revision', '', 0),
(2806, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', 'Dave Weinberger, vice president and engagement director at brand agency and retail design consultancy CBX, was named to design:retail magazine\'s \'40 Under 40\' list of the top young professionals in the retail design community.A branding and identity expert, Weinberger leads interdisciplinary teams at CBX on retail, consumer and corporate initiatives. \"His leadership and teams have been instrumental in helping craft strong initiatives for brands like Duane Reade, Chase and The Home Depot,\" the magazine writes in its May 2015 issue. \"Weinberger is considered an expert in the energy and convenience channel, having worked with national brands like Hess, Wawa and PetroChina.\"\r\nIn addition to the aforementioned brands, over the course of his career at CBX and other global branding agencies, Weinberger has designed and directed programs around the world for such major corporations as Sunoco, BP, PKN Orlen, Marriott, Statoil, Kimberly-Clark, Quintiles, General Motors, and Western Union.\r\nWeinberger\'s work and writing have been featured in numerous publications, blogs and books. He has won multiple creative awards and been invited to speak before several university, industry and professional groups.\r\n\"I\'m thrilled that Dave has been recognized by the design community as one of the next generation of design leaders,\" said Joseph Bona, President of Branded Environments at CBX. \"Having worked with Dave across many different geographies and cultures, I\'ve seen him develop into a true student of the world, learning how to adapt and respond to a wide variety of unique creative challenges. His passion for design and positive team approach provides inspiration and guidance to the generation behind him, and lays the foundation for his continued growth and creative leadership for years to come.\"', 'CBX V.P. Dave Weinberger Named to design:retail\'s \'40 Under 40\'', '', 'inherit', 'closed', 'closed', '', '2100-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 2100, 'http://cbx.cappendev.com/2100-revision-v1', 0, 'revision', '', 0),
(2807, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', 'Dave Weinberger, vice president and engagement director at brand agency and retail design consultancy CBX, was named to design:retail magazine\'s \'40 Under 40\' list of the top young professionals in the retail design community.\r\nA branding and identity expert, Weinberger leads interdisciplinary teams at CBX on retail, consumer and corporate initiatives. \"His leadership and teams have been instrumental in helping craft strong initiatives for brands like Duane Reade, Chase and The Home Depot,\" the magazine writes in its May 2015 issue. \"Weinberger is considered an expert in the energy and convenience channel, having worked with national brands like Hess, Wawa and PetroChina.\"\r\n\r\nIn addition to the aforementioned brands, over the course of his career at CBX and other global branding agencies, Weinberger has designed and directed programs around the world for such major corporations as Sunoco, BP, PKN Orlen, Marriott, Statoil, Kimberly-Clark, Quintiles, General Motors, and Western Union.\r\n\r\nWeinberger\'s work and writing have been featured in numerous publications, blogs and books. He has won multiple creative awards and been invited to speak before several university, industry and professional groups.\r\n\r\n\"I\'m thrilled that Dave has been recognized by the design community as one of the next generation of design leaders,\" said Joseph Bona, President of Branded Environments at CBX. \"Having worked with Dave across many different geographies and cultures, I\'ve seen him develop into a true student of the world, learning how to adapt and respond to a wide variety of unique creative challenges. His passion for design and positive team approach provides inspiration and guidance to the generation behind him, and lays the foundation for his continued growth and creative leadership for years to come.\"', 'CBX V.P. Dave Weinberger Named to design:retail\'s 40 Under 40', '', 'inherit', 'closed', 'closed', '', '2101-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 2101, 'http://cbx.cappendev.com/2101-revision-v1', 0, 'revision', '', 0),
(2808, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', 'Convenience store and retail designer CBX was named Design Firm of the Year in Display & Design Ideas magazine\'s Portfolio Awards 2013. The New York-based brand agency and retail design consultancy, which is celebrating its 10th anniversary this month, was also lauded for its contribution to one of the Best Store Designs of the Year--the redesign of Saks Fifth Avenue\'s men\'s store in Beverly Hills, Calif.\nDDI\'s annual Portfolio Awards are the result of a reader-driven survey in which high-level retail and contract design professionals offer their picks for the best in design and branding over the past year.\n\nCBX was recognized for work on such diverse projects as Duane Reade\'s New York City stores; Lord & Taylor, metro Philadelphia; Saks Fifth Avenue\'s Beverly Hills men\'s store; Radio Shack locations across the United States; and the Terpel convenience stores and fuel centers in Columbia.\n\nIn the \"Best Store Designs of the Year\" category, the firm was recognized for its contribution to the transformation of Saks\' men\'s store in Beverly Hills into The Fifth Man, a 54,000-square-foot, four-level lifestyle store. The project was led by Saks\' in-house design team with the assistance of CBX and Los Angeles-based Marmol Radziner.\n\nCBX is celebrating the brand agency\'s 10th anniversary this month and reflecting back on a decade of growth in the areas of consumer branding, corporate branding and retail environments. The agency was founded in 2003 by four of the partners who continue in senior leadership roles today--Gregg Lipman, managing partner; Nancy Brown, managing director/partner; Rick Barrack, chief creative officer/partner, and Richard Villante, partner. A fifth partner, Todd Maute, chief retail officer, joined the firm in 2007.\n\nToday, CBX is based in New York\'s Flatiron District, with another office in Minneapolis, and has more than 130 employees. Nearly a quarter of these professionals have been with the firm for more than seven years, Lipman said.\n\n\"By pushing the bounds of creativity to help our clients innovate and expand, we have grown tremendously over the past decade--personally, professionally and as a company,\" he said. \"But to a remarkable extent, our evolution has and continues to be client-driven. During an early-stage planning session years ago, we asked, \'What does CBX want to be when it grows up?\' We continue to believe in our answer: \'We will go where our clients allow us and trust us to go.\'\"\n</br>\n\n<a href=\"http://www.cspnet.com/industry-news-analysis/marketing-strategies/articles/cbx-wins-design-firm-year-honor?utm_source=SilverpopMailing&utm_medium=email&utm_campaign=Daily%20News%2010-04-2013%20%281%29&utm_content=&spMailingID=43153793&spUserID=MjU0MDQ1OTQxMTgS1&spJobID=206166616&spReportId=MjA2MTY2NjE2S0\" target=\"_blank\">http://www.cspnet.com/industry-news-analysis/marketing-strategies/articles/cbx-wins-design-firm-year-honor?utm_source=SilverpopMailing&utm_medium=email&utm_campaign=Daily%20News%2010-04-2013%20%281%29&utm_content=&spMailingID=43153793&spUserID=MjU0MDQ1OTQxMTgS1&spJobID=206166616&spReportId=MjA2MTY2NjE2S0</a>', 'CBX Wins Design Firm of the Year Honor', '', 'inherit', 'closed', 'closed', '', '1863-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 1863, 'http://cbx.cappendev.com/1863-revision-v1', 0, 'revision', '', 0),
(2809, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', 'CBX, the brand agency and retail design consultancy, received five awards in Graphic Design USA’s American Package Design Awards 2015 competition.\r\nThe firm was honored for its work on behalf of a range of clients in the beauty and personal care; home, garden and industrial; health and wellness; posters, displays and kiosks; and wine, beer and liquor categories.\r\n\r\nThe editors recognized CBX for its work on behalf of Amway’s Satinique line of hair care products, Prestige Brands’ Little Remedies, ASICs Super J Display, Scotts Miracle-Gro’s new Nature’s Care product line, as well as for the new line of LIQS pre-made cocktail shots.\r\n\r\nConducted by the editors at Graphic Design USA, The American Package Design Awards have recognized excellence in packaging for over five decades. The competition, one of the fastest-growing, generated over 2,000 entries this year.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/09/Satinique_Shampoo_LL.jpg\"><img class=\"alignnone wp-image-9345 size-large\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/09/Satinique_Shampoo_LL-1024x682.jpg\" alt=\"Satinique_Shampoo_LL\" width=\"1024\" height=\"682\" /></a> <a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/09/ASICS_Dsply_3.jpg\"><img class=\"alignnone wp-image-9344 size-large\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/09/LilRemedies_LL_1-1024x682.jpg\" alt=\"LilRemedies_LL_1\" width=\"1024\" height=\"682\" /><img class=\"alignnone wp-image-9341 size-large\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/09/ASICS_Dsply_3-682x1024.jpg\" alt=\"ASICS_Dsply_3\" width=\"682\" height=\"1024\" /></a> <a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/09/MG-Natures-Care-bags.jpg\"><img class=\"alignnone wp-image-9342 size-large\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/09/MG-Natures-Care-bags-1024x682.jpg\" alt=\"MG Natures Care bags\" width=\"1024\" height=\"682\" /></a> <a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/09/LIQS_LL_1_alt3.jpg\"><img class=\"alignnone wp-image-9343 size-large\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/09/LIQS_LL_1_alt3-1024x682.jpg\" alt=\"LIQS_LL_1_alt3\" width=\"1024\" height=\"682\" /></a>', 'CBX Wins Five Awards In American Package Design Competition', '', 'inherit', 'closed', 'closed', '', '2133-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 2133, 'http://cbx.cappendev.com/2133-revision-v1', 0, 'revision', '', 0),
(2810, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', '<p>New York, NY, April XX, 2012 – CBX, the brand agency, was awarded gold in the Shelf-Stable Foods category for its design of the Walgreens new store brand Nice! in the first-ever Store Brand Packaging Awards sponsored by Progressive Grocer’s Store Brands. The Nice! brand includes more than 400 grocery and household products. \r\nThe Store Brand Packaging Awards was created to find the “best of the best” in new store brand packaging – packaging that not only looks beautiful and functions well, but also does a great job in conveying the product’s message to consumers.\r\n\r\nThe winning package designs will be featured in the June 2012 issue of Progressive Grocer’s Store Brands. \r\n\r\n\r\nAbout CBX:		\r\nCBX is a brand agency specializing in corporate identity, consumer branding and retail.  The company, with its current staff of 140, was founded in 2003 and has a client base that includes Del Monte, General Mills, Kimberly Clark, A&P, Pathmark, Saks Fifth Avenue Off Fifth, Lord and Taylor, Wawa, Sunoco, and Petro China.  In addition to its New York City headquarters, CBX has offices in San Francisco and Minneapolis, and with the CBX Worldwide Partnership, has operating offices in Santiago, Buenos Aires, Sao Paulo, Mexico City, Melbourne, Shanghai, London, Amsterdam and Seoul. The firm was ranked #282 in the Advertising & Marketing industry for the 2011 Inc. 500/5000 list of fastest growing private companies.\r\n', 'CBX Wins Gold in 2012 Store Brand Packaging Awards', '', 'inherit', 'closed', 'closed', '', '1770-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 1770, 'http://cbx.cappendev.com/1770-revision-v1', 0, 'revision', '', 0),
(2811, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', '<strong>Firm cited in from Graphic Design USA’s American Package Design Awards 2016 and Vertex Awards competitions. </strong>\r\nCBX, the brand agency and retail design consultancy, was honored for its work on behalf of a variety of clients in Graphic Design USA’s 2016 American Package Design Awards and The Vertex Awards, a global competition devoted exclusively to the art of private brand package design.\r\n\r\nThe American Package Design Awards, a national design competition conducted by the editors of Graphic Design USA, recognized CBX for its work on behalf of Proctor &amp; Gamble’s The Art of Shaving Lexington Razor in the Beauty and Personal Care category, and for the redesign of TOMY’s The First Years line of infant and child products in the Babies &amp; Children category.\r\n\r\nIn the Vertex program, CBX was recognized in the Redesigned Brand Category with Silver and Bronze awards, respectively, for its work on BJ’s Wholesale Club’s Berkley Jensen line of laundry detergents and fabric softeners, and BJ’s Wellsley Farms grocery items. The Vertex Awards were created by Christopher Durham, the founder of My Private Brand and the vice president of retail brands at Theory House, and Phil Russo, the publisher of Global Retail Brands. Entries are judged by a panel of industry experts from around the world, with awards based on creativity, marketability, and innovation.\r\n\r\n<strong>See the work:</strong>\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/Taos_IL_5397_B.jpg\"><img class=\"alignnone wp-image-9770 size-large\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/Taos_IL_5397_B-1024x721.jpg\" alt=\"Taos_IL_5397_B\" width=\"1024\" height=\"721\" /></a><strong><a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/08/First_Years_IL_5339_B.jpg\"><img class=\"alignnone wp-image-9262 size-large\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/08/First_Years_IL_5339_B-1024x648.jpg\" alt=\"First_Years_IL_5339_B\" width=\"1024\" height=\"648\" /></a></strong>\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/BJ_Laundry_00070v1_RGB_Edit_HiRes.jpg\"><img class=\"alignnone wp-image-9771 size-large\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/BJ_Laundry_00070v1_RGB_Edit_HiRes-1024x819.jpg\" alt=\"BJ_Laundry_00070v1_RGB_Edit_HiRes\" width=\"1024\" height=\"819\" /></a> <a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/4_WF_dried_fruit_HR.jpg\"><img class=\"alignnone wp-image-9772 size-large\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2016/05/4_WF_dried_fruit_HR-1024x704.jpg\" alt=\"4_WF_dried_fruit_HR\" width=\"1024\" height=\"704\" /></a>', 'CBX Wins Multiple Honors In Top Package Design Competitions', '', 'inherit', 'closed', 'closed', '', '2177-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 2177, 'http://cbx.cappendev.com/2177-revision-v1', 0, 'revision', '', 0),
(2812, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', '<strong>Brand Agency Reframes Avalon Organics® Brand Positioning and Meaning, and Creates New Packaging for Its Certified-Organic Skincare, Hair Care and Bath and Body Products</strong>\r\nBrand agency and retail design consultancy CBX has rebranded Avalon Organics®, one of the first brands to offer a full line of certified-organic products, giving the brand a fresh perspective for a new era.\r\n\r\nAvalon Organics® brand got its start back when organic personal care products were primarily purchased by well-educated, high-income females in their 30s or 40s with children, noted Gregg Lipman, Managing Partner at CBX. \"Avalon Organics® earned a reputation for offering the highest-possible quality personal care products,\" he said. \"As the consumer has evolved, Millennial and Gen X women crave an emotional connection \'beyond organic.\' It was time to clarify Avalon Organics® brand story for today.\"\r\n\r\nToward that end, CBX experts in branding, design strategy and verbal strategy relied on extensive consumer conversations as they reframed the brand with the Personal Care team at Hain Celestial. In addition to creating new packaging, design and nomenclature systems for Avalon\'s five product lines, the team built a brand book; clarified Avalon Organics® brand personality and behaviors; defined the brand\'s visual and verbal principles with expansive voice guidelines for use in social media and other communications, and conducted internal training to support writing around the new master brand.\r\n\r\nMultiple research sessions conducted by CBX revealed the extent to which Avalon Organics® consumers had shifted to what the CBX team came to classify as \"Modern Holistics\" -- including contemporary Gen X or Millennial consumers who crave an emotional connection, in addition to caring about the safety and quality of the beauty products they use. \"It is always critically important to consider where a brand is in relation to culture,\" he said.\r\n\r\n\"CBX\'s research process engaged women in conversations about the role of beauty in their lives and focused on beauty-themed stories to discern the specific language that most resonated with them,\" Lipman explained. \"The idea of \'consciousness\' is important to the Avalon Organics® brand, but we wanted to uncover the nuances of this,\" he said. \"What is consciousness in this context? Is it organic and apothecary-esque, or is it something that can look just plain natural? Is it about how people treat themselves, or is it more about the environment? We explored it all.\"\r\n\r\nWhat emerged was consumers\' appreciation for beauty that is beyond skin deep, Lipman related. \"It was really important to them that it was deep, stable and all-encompassing,\" he said.\r\n\r\nThe new packaging CBX designed for Avalon Organics® shampoos, conditioners, moisturizers and other products -- including those belonging to its Intense Defense and Wrinkle Therapy lines -- are now hitting store shelves nationwide. \"We did a wholesale change from the Avalon Organics® brand\'s previous look, although we did preserve important equities such as the green bottle color,\" said Rick Barrack, Chief Creative Officer and Founding Partner. \"When we tested the new look, we absolutely exceeded expectations. Consumers indicated they would purchase the products more frequently as a result of these changes.\"\r\n\r\n\"On the new packs, the botanicals are hero to emphasize brand expertise in formulating the right, organic ingredients,\" he noted. \"We revolutionized the design -- from the bottle, to the logo, to the graphics, to the typography. The focus was on purifying the design to communicate to consumers that the product is better for you because it\'s Avalon Organics®.\"\r\n\r\nFunctionally, the design helps consumers better understand the product\'s botanical origins, what it does and its specific benefits, Barrack added.\r\n\r\n\"We wanted to make a big deal out of transparency and owning the brand colors for more impact at shelf,\" Barrack said. \"It\'s a crowded category, so brand-blocking was important. The transparent label and clear logo makes a big statement that Avalon Organics® brand is not standing in the way of nature, but is providing the expertise to make beauty products that work.\"\r\n\r\nAlso seen in:\r\n<a href=\"http://www.brandpackaging.com/articles/85332-cbx-reframes-brand-positioning-for-avalon-organics-line-of-products\" target=\"_blank\">Brand Packaging\r\n</a><a href=\"http://www.happi.com/contents/view_breaking-news/2016-04-08/new-look-logo-for-avalon-organics/\" target=\"_blank\">Happi</a>', 'CBX Works With Hain Celestial on Avalon Organics® Brand Positioning', '', 'inherit', 'closed', 'closed', '', '2165-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 2165, 'http://cbx.cappendev.com/2165-revision-v1', 0, 'revision', '', 0),
(2813, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', '<p>New York, NY (4/23/10) -- CBX, the strategic branding and retail design consultancy based in New York, today announced that Vice President Dimitri Vermès has been named to VMSD magazine\'s editorial advisory board, an elite group of retail design industry leaders.\r\nVermès recently joined CBX as vice president of its Retail Division. Prior to that, he served as vice president with RYA Design Consultancy, where he led new business development efforts, marketing and communications for both the New York and Dallas offices. Before joining RYA, Vermès spent nearly nine years at GRID 2 Int\'l, beginning as vice president of marketing and later promoted to partner. At GRID 2, he was responsible for new business and strategic branding efforts on an international level, including the Americas, Europe, the Middle East and Asia Pacific. Over the course of his career, Vermès has worked with such clients as JP Morgan Chase, Commerce Bank, Cartier, Diageo, Pernod Ricard, L\'Oréal, Hess, Giant Food, UPS, Procter & Gamble, Borders Books, Arby\'s and Duane Reade.\r\n\r\nBased on his extensive retail design experience, Vermès was tapped to actively assist VMSD in its efforts to serve the industry. By participating in surveys and informal conversations with the magazine\'s editors, VMSD\'s advisory board helps chart the magazine\'s overall direction and content by identifying developing trends in the areas of architecture, design, planning, fixturing, lighting, and materials. The magazine also reports on the latest in visual merchandising, customer service and amenities as well as graphics, packaging and branding.\r\n\r\nOver the next year, Vermès will also participate in published interviews for print and online, and participate in the magazine\'s annual International Retail Design Conference and several other editorial board meetings. \"I\'m pleased to help VMSD shape its editorial content to reflect the changing and challenging retail industry,\" said Vermès, who has been quoted in such publications as The New York Times, Kiplinger\'s, Furniture Today, Rapaport Diamond Report, as well as VMSD.\r\n\r\nKristin D. Godsey, VMSD\'s associate publisher and executive editor, added: \"Over the years, this group has become an invaluable part of VMSD\'s strategic planning. The board members themselves benefit from increased visibility as influential retail leaders, while forging solid, lasting relationships with their peers.</p>', 'CBX\'S Dimitri Vermes Named to VMSD\'S Editorial Advisory Board', '', 'inherit', 'closed', 'closed', '', '1619-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 1619, 'http://cbx.cappendev.com/1619-revision-v1', 0, 'revision', '', 0),
(2814, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', '<p><strong>-- New design to roll out to over 200 PRIMAX fueling locations in Peru and Ecuador</strong>\r\nLIMA, Peru (6/12/08)-- PRIMAX recently unveiled the first of its Listo! convenience store sites here at its PRIMAX-branded fuel center, representing a comprehensive strategic brand positioning, corporate identity program and retail design prototype all directed by New York-based CBX.\r\n\r\nSpanish for \"quick,\" the Listo! c-store brand was created for PRIMAX, a new fuel brand designated after the company acquired 165 former Shell locations in Peru and 60 in Ecuador. The Lima location will set the stage for a rebranding of those locations over an evolving timeframe, said Joseph Bona, president of CBX\'s retail division.\r\n\r\nBona noted that the resulting design stresses \"quick and convenient,\" while also conveying a contemporary and warm feel. The exterior incorporates an angular canopy over the forecourt, combining industrial metal with brick and floor-to-ceiling glazing. \"The effect is at once modern and dynamic,\" Bona explained. \"And the store\'s curved streetfront elevation allows the interior to project through to the street, drawing attention inside to the colorful and light-filled space.\" Overhead, translucent acrylic ceiling panels in the main sales area create a reflective surface, amplifying the illusion of height and brightness.>br/>\r\nIn the foodservice area, the CBX design team featured elements tailored for the local market. \"We wanted guests to view Listo! as a destination for food and beverages while projecting an \'authentic\' food experience,\" Bona said. Warm wood floors highlight foodservice seating and the wine department, while hues of soft ochre and cappuccino used throughout the prepared food area create a warm and appetizing shopping experience. Overhead, darker ceiling panels used over the seating area and service counters help create an intimacy not found in typical c-stores. Playful food icons repeated on upper-level fascia in this area reinforce the service offering and create an overall pattern.\r\n\r\nThose icons are also found on the grocery side of the store, where customers can grab a cold beverage or other staple items. Here, the palette shifts to a soft azure to help differentiate the planned-purchase section of the store from the prepared to-go food area.\r\n\r\nThe Lima unit also features a full-service Banco Credito bank inside, which aids in making Listo! a destination, Bona said, and serves to drive foot traffic. Located at the furthest point from the entrance, the bank\'s corner location leads customers through the entire store, thereby exposing them to Listo!’s full range of merchandise.\r\n\r\n<strong>About PRIMAX</strong>\r\n\r\nAn independent oil and gas marketing company headquartered in Lima, Peru, PRIMAX supplies a network of more than 350 petroleum and convenience retail sites, including its PRIMAX fuel and convenience stores. The company\'s retail fuel and convenience stores, along with its commercial fuel business, make it Peru\'s fuel market share leader. PRIMAX is a joint venture of Romero Group (Peru\'s largest conglomerate, with interests in the agribusiness and banking markets) and ENAP, Chile\'s national oil company.</p>\r\n', 'CBX\'s New C-Store Prototype For Primax Unveiled in Lima, Peru', '', 'inherit', 'closed', 'closed', '', '1647-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 1647, 'http://cbx.cappendev.com/1647-revision-v1', 0, 'revision', '', 0),
(2815, 1, '2018-09-27 17:58:04', '2018-09-27 17:58:04', '<p><strong>--350 service stations and 100 c-stores acquired from Shell and Statoil to be re-branded to Topaz banner over next 12 to 18 months</strong>\r\nDUBLIN, Ireland (May 28, 2008)--Topaz Energy Group Limited recently took the wraps off its first group of Topaz fuel center/convenience store sites here, representing the culmination of a comprehensive strategic brand positioning, corporate identity program, and retail and environmental design prototype directed by the retail division of New York-based CBX.\r\n\r\nThese initial locations will set the stage for the re-branding over the next 12 to 18 months of 350 service stations and 100 convenience stores that Dublin-based Topaz had acquired from Shell Ireland and Statoil Ireland thus, ending a 106-year Shell presence in Ireland. Topaz Energy Group previously announced that it would invest 50 million Euros to support the launch of its new brand.\r\n\r\nThe first two units are located at Dublin Port and at Citywest in Dublin. The Dublin Port unit is the country\'s largest fueling site, encompassing 4.5 acres at the entrance to the Dublin Port Tunnel.\r\n\r\nCBX\'s assignment began with market research and analytics in order to generate the new Topaz name and corporate identity for the stores. With Topaz competing against multi-nationals such as Texaco and Esso, along with smaller locally owned entities, the firm looked for a way in which the company\'s new fuel centers and convenience stores could uniquely serve the needs of Irish customers. \"We believed there was a unique opportunity to position Topaz as Ireland\'s major homegrown, nationwide fuel and energy company,\" explained Joseph Bona, president of CBX’s retail division.\r\n\r\n\"Motorists driving past the new stations will come across a much warmer and friendlier brand identity intended to represent earth, sun and environment in a uniquely fresh approach for an energy company,\" Bona said. \"The brand mark is also intended to portray Topaz as a progressive company, operated by progressive Irish locals.\" Motorists will also see the new brand on the company\'s many livery vehicles traveling around the countryside.\r\n\r\nOnce on the site, customers will come across the new Topaz \'Restore\' convenience store concept, framed by a bright green and deep blue fasade. Inside Restore, guests will encounter a sleek, spacious contemporary design featuring an abundance of light, warm red tones on walls and upholstery, as well as rich woods on fixtures, flooring and furniture. They\'ll also find a generous amount of seating around Restore\'s extensive prepared and made-to-order food and beverage offer that includes coffee, smoothies, wraps and more than a dozen hot foods all on view behind contemporary styled cases. The store\'s merchandise offering is rounded out by a fully stocked dairy, frozen and staple foods area.\r\n\r\n\"This particular project,\" Bona noted, \"offered CBX the opportunity to tap all of our disciplines, from our experts in consumer research and brand strategy, to our corporate identity, graphic and environmental design groups.\"\r\n\r\nTopaz Chief Executive Danny Murray, comments T/K\r\n\r\nTopaz purchased the retail, commercial fuels and lubricants business of Shell in the Republic of Ireland and Northern Ireland in 2005. This was followed in 2006 by its acquisition of Statoil Ireland. The convenience stores acquired from the two chains in Ireland range from 150 to 200 square meters.\r\n\r\nWith 35 billion euro in annual revenue, Topaz Energy Group Limited ranks as one Ireland’s largest private businesses. \"Topaz is a true Irish company and with Ireland\'s booming economy, there was an opportunity to build a brand that clearly communicates its heritage and the spirit of a new dynamic, progressive Ireland,\" said Bona. \"We look forward to working with Topaz on rolling out the new look to the balance of the chain.\"\r\n\r\n<strong>About Topaz Energy Group Limited</strong>\r\n\r\nTopaz Energy, a 100%-owned consortium led by Irish private equity firm Ion Equity, was created in 2005 to complete the acquisition of Shell Ireland, including its 55-unit retail operation. In 2006, Topaz acquired all 236 convenience and fuel stores owned and operated by Statoil Ireland. (NOTE: THESE DON\'T FOOT WITH THE 350 FUEL CENTERS/100 C-STORES CITED ABOVE. LET\'S CLARIFY. PERHAPS WE WOULD SAY: 350 FUEL CENTERS, 100 OF WHICH INCLUDE C-STORES) The Dublin-based company is now the largest fuels business in Ireland, with annual revenues of 3.5 billion euros. Its retail operations generate more than 1.5 million customer transactions each week – including the sale of four million cups of coffee and three million sandwiches a year. In addition to retail service stations, Topaz owns oil importation facilities in Dublin, Cork, Limerick, Galway, Derry and Greenore, as well as local distribution depots geographically spread across Ireland. Topaz also supplies independently owned service stations. It sells gasoline, diesel, kerosene, fuel oil and lubricants into all market sectors, both directly and through a countrywide network of authorized distributors.</p>\r\n', 'CBX\'s New C-Store/Fuel Center Prototype For Topaz Energy Group Debuts in Dublin', '', 'inherit', 'closed', 'closed', '', '1648-revision-v1', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 1648, 'http://cbx.cappendev.com/1648-revision-v1', 0, 'revision', '', 0),
(2816, 1, '2018-09-27 17:58:40', '2018-09-27 17:58:40', 'New York-based CBX has designed a fresh, new prototype store for Wawa Inc.’s Florida-market entry. The seventh of the Wawa, Pa.-based fuel and convenience store operator’s locations in Florida opened in early January. Twenty-five more units are scheduled to debut in the Orlando/Tampa area in 2013.\nWawa’s Florida stores feature a design intended to reflect the language and style associated with Floridian vernacular architecture. Exterior characteristics include pastel colors, clapboard siding, pitched roofs and front porches that reference historic south and central-Florida building types.\n\nTravelers from the Mid-Atlantic will find Wawa\'s familiar “winged” gas canopy, a welcoming, centrally located entry portal, ample up-front parking and the chain’s familiar Canada Goose logo. The new Florida prototype also features expansive windows that provide a clear view to the new interior design.\n\nCBX created a new color and materials palette, emphasizing natural stone, several types of tile, hard rock maple laminate (a creamy white with a reddish tinge) for modular fixtures and shelving, and copper accents. Elements were selected to create a warm, welcoming atmosphere.\n\nA vibrant red-tiled wall highlights the new center-island kitchen. Guests can order using Wawa’s touchscreen system, with screens prominently positioned at the food service/specialty beverage counters.\n\nThe coffee and fountain beverage sections feature a backdrop of a warm taupe wall tile. Red drum shades are used over the coffee area to create a “sense of place.”\n\nWawa’s new Florida prototype is characterized by a spacious, open layout, with high ceilings and abundant natural lighting contributing to the comfortable, inviting space. The store features made-to-order food and beverages, as well as pantry basics and convenience foods for travelers.\n\nAs in the coffee/fountain beverage section, red drum shades help create a “sense of place” in the cooler area, located on the opposite side of the store.\n\n&nbsp;\n\n<a href=\"http://www.ddionline.com/displayanddesignideas/galleries/Wawa-Apopka-Fla-9705.shtml#8\" target=\"_blank\">http://www.ddionline.com/displayanddesignideas/galleries/Wawa-Apopka-Fla-9705.shtml#8</a>', 'DDI Project Gallery: Wawa, Apopka, Fla.', '', 'inherit', 'closed', 'closed', '', '1829-revision-v1', '', '', '2018-09-27 17:58:40', '2018-09-27 17:58:40', '', 1829, 'http://cbx.cappendev.com/1829-revision-v1', 0, 'revision', '', 0),
(2817, 1, '2018-09-27 17:58:40', '2018-09-27 17:58:40', '<p><a href=\"http://www.ddionline.com/displayanddesignideas/magazine/Shopper-Marketing-and--4160.shtml\" target=\"_blank\"></a>', 'DDi: \"Focus on the Shopper\"', '', 'inherit', 'closed', 'closed', '', '1755-revision-v1', '', '', '2018-09-27 17:58:40', '2018-09-27 17:58:40', '', 1755, 'http://cbx.cappendev.com/1755-revision-v1', 0, 'revision', '', 0),
(2818, 1, '2018-09-27 17:58:40', '2018-09-27 17:58:40', '<strong>NACS Show: It\'s more than a logo or a look, experts say </strong>\n\nA once-bitten fruit. A red bull\'s eye. A green mermaid.\n\nThey are not just an apple or a dart\'s destination or a mythical creature of beauty and mystery. They are the iconic signatures that require neither words nor clues to know their owners.\n\nAre these images what made Apple, Target and Starbucks the irresistible brands they are today, or are they the embroidery woven into a culture--the cues of brands we trust?\n\nThis critical question was the subject in a provocative session called CEO\'s Own Your Brand. The 50-minute session, which many executives later hailed as the best among a rich schedule of education at the NACS Show, featured Quinn Ricker , president and CEO at Anderson, Ind.-based Ricker Oil Co.; Joe Bona, retail division president at New York City-based designers CBX; and Scott Willy, co-owner of Indianapolis-based creative specialists Three Sixty Group.\n\nTo many, brand is synonymous with logo. Wrong, said Bona.\n\nLogos are the signposts, the winks of a brand with which you want to do business. \"Apple has changed the meaning of an apple,\" he said. \"Sometimes, [logos] are the symbol without the word. They\'re the personality and sign that I immediately know it\'s Target.\"\n\nSimply put, the brand is your promise. And if the promise is kept, the logo is that evocative emotional connection.\n<strong>\nActing Big</strong>\n\nRicker speaks eloquently from the point of view of a multi-generational, family-run business that has long successfully competed against chains more than four or five times its size. But such measures of assurance were disrupted when Quinn\'s share group visited his family\'s Ricker\'s stores in Indiana.\n\n\"They blistered us,\" he said of his group\'s members. The stores were not cohesive, the brand was not cohesive, they told him.\n\nAdding to the challenge was that the operator had acquired a fleet of ampm stores in 2008 as BP divested its company-owned units. Suddenly, Ricker\'s possessed multiple formats with a wide range of architectural and design motifs.\n\nRicker contracted the Three Sixty Group and the team undertook a detailed introspection. What kind of stores do we want to be? How does the appearance convey a promise and what is that promise?\n\nRicker\'s invested significantly in upgrading the exterior and interior of its stores, adding an elegant brick accent to the exterior, a palate of warm colors that not only would be employed inside, but would become the color scheme to all marketing and communication materials.\n\nIndeed, when the company opened a store in Feb. 2012, Ricker at the time heralded it as a the new flagship store, one substantially larger than the legacy network that ranged up to 2,400 square feet. The new unit, topping 4,000 square feet, ushered in a more relaxing atmosphere anchored in a dynamic foodservice program, higher-scale flooring and granite countertops.\n\nAugmenting the expanded store is Ricker\'s Rewards, one of the industry\'s most promising loyalty programs bolstered by a 10-cent-per-gallon savings in exchange for users\' banking information. The program is backed by an aggressive media campaign and, in a bold move for the upcoming NBA season, Ricker\'s is paying the Indiana Pacers to promote its Ricker\'s Rewards Get Pumped loyalty program as the commercial between third and fourth quarters of all home games.\n\n\"I have to look bigger than I am,\" Ricker said, later adding, \"I compete against Speedway and some other pretty good companies. I can\'t afford to look small. The customers need to think of me as one of the big boys.\"\n\nAnd that point is key. Your brand is not restricted by size--you don\'t have to be big to act big, said Willy.\n\n\"We live in a time when we are highly visual,\" Willy said. \"Design is the new currency we are all living in.\"\n<a href=\" http://www.cspnet.com/industry-news-analysis/marketing-strategies/articles/defining-your-br\" target=\"_blank\">\nhttp://www.cspnet.com/industry-news-analysis/marketing-strategies/articles/defining-your-brand</a>', 'Defining Your Brand', '', 'inherit', 'closed', 'closed', '', '1869-revision-v1', '', '', '2018-09-27 17:58:40', '2018-09-27 17:58:40', '', 1869, 'http://cbx.cappendev.com/1869-revision-v1', 0, 'revision', '', 0),
(2819, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>New York, NY – October, 2011 – The pet food and supplies business remains a powerful multi-billion-dollar industry, one driven by pet parents who treat their pets like full-fledged family members and look to feed them the highest-quality products. This insight inspired the team at Del Monte Pet Products to launch Milo\'s Kitchen TM, a new line of thoughtfully prepared home-style treats for dogs, in March 2011.\r\nThe team at Del Monte worked hand-in-hand with CBX, a brand agency based in New York City, on fine-tuning the market insight, positioning and packaging design for Milo\'s Kitchen. Through an extensive research process, CBX helped pinpoint the insight that \"pet parents\" regard their pets as equal members of the family unit. As such, they want to share the same kind of 100 percent real, nutritious and flavorful snacks that they themselves would eat. This cherished relationship became central to the product\'s market positioning.\r\n\r\n\"This revelation became the driver - the distinct \'a-ha\' moment - behind the development and positioning of a pet snack brand that would allow Del Monte to carve out its share of this burgeoning market,\" said Rick Barrack, Chief Creative Officer, CBX.\r\n\r\n\"Everything about Milo\'s Kitchen celebrates the relationship between pet parents and their pets,\" said Geoff Tanner, Director of Pet Innovation, Milo\'s Kitchen, Del Monte. \"We utilized the research to introduce a product that taps into human emotion – a savory snack home-spun with genuine goodness that pet parents are proud to feed their four-legged family members.\"\r\n\r\nThe importance and value of the relationship shared between dog and pet parent is reinforced in the packag- ing graphic design, which features photography of people embracing their beloved pets; something atypical in this category. The round bulls-eye on the package - displaying the 100 percent real quality seal - reassures consumers of the high-quality ingredients. The light color of the packaging adds to the fresh and natural appeal of the product, as well as boosts its shelf presence on crowded grocery and retailer shelves. The clear window on the front has been maximized so consumers can see the superior pet snacks inside, which resemble something they themselves would eat. The back panel complements the positioning on the front by telling the story of the brand.\r\n\r\nMilo\'s Kitchen has launched four varieties of home-style treats - 100% real Chicken and Beef Jerky, Beef Sausage Slices with Rice and Chicken Meatballs. The stand-up re-sealable pouches are available in three sizes - small, medium and large – from 2.7 ounces to 20 ounces and are sold at large national grocery chains, Walmart, Target, PetSmart, Petco and other channels selling pet food.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Milos.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Milos.jpg\" alt=\"\" title=\"Milos\" width=\"825\" height=\"620\" class=\"alignnone size-full wp-image-669\" /></a></p>', 'Del Monte Pet Products Proves It\'s a \"Dog\'s World\"  with Introduction of Milo\'s Kitchen™ Dog Treats', '', 'inherit', 'closed', 'closed', '', '1588-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1588, 'http://cbx.cappendev.com/1588-revision-v1', 0, 'revision', '', 0);
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(2820, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>New York -- June 28, 2010 -- Consumers are embracing the smoothie trend in a big way with thousands of retail locations opening across the country. Recognizing that many produce shoppers would like to consume smoothies more often, but find them too difficult to make at home, Del Monte© brand has introduced a line of Ready-to-Blend Fruit Smoothie Kits. The all-in-one kits contain fruit chunks and puree. Consumers just add ice, blend and enjoy.\r\nStrategic branding agency, CBX, created the brand identity and design for this first product of its kind to be positioned for retail in the refrigerated produce section. Since it\'s sold alongside ready-to-drink brands, the design had to visually capture the delicious advantages of the make-it-yourself product as well as the added value: one Ready-to-Blend Fruit Smoothie makes two servings when ice is added.\r\n\r\n\"Research revealed that consumers expressed an interest in drinking more smoothies, but felt they were too expensive and complicated to make,\" notes Rick Barrack, Chief Creative Officer, CBX. \"So we defined the brand\'s personality: simple, vibrant and friendly, and developed a design that communicates the value and easy preparation of this refreshing, good-for-you treat.\'\"\r\n\r\nBoth a blender graphic and the prominent Ready-to-Blend Fruit Smoothie logo clearly communicate the need for preparation. Positioned under the Del Monte brand name, the logo\'s clean, modern typeface and vivid color palette adds shelf impact. The phrase \"just add ice\" on the overcap further emphasizes that this is a starter kit. Luscious fruit slices and iced cubes tumbling playfully into the blender suggest easy preparation, great taste and good-for-you positioning. A vibrant blue background evokes the ultimate in refreshment. A consistent, color-coded banding device across the bottom of the cups and multi-packs helps with flavor identification.\r\n\r\n\"The result is a great solution for this unique product: instantly communicating refreshing, premium and fun, while providing us with great shelf presence and visual appeal in a high traffic area of the store where consumers look for healthy new items,\" says Bonnie McFarland, Del Monte Foods.\r\n\r\nReady-to-Blend Fruit Smoothie Kits began appearing on shelves in February 2010 and feature four flavors: Strawberry Peach, Strawberry Peach Lite, Mango Pineapple and Pomegranate Peach Pear as well as three club store multi-packs.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/delMonte.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/delMonte.jpg\" alt=\"\" title=\"delMonte\" width=\"825\" height=\"321\" class=\"alignnone size-full wp-image-714\" /></a>', 'Del Monte© Launches Ready-to-Blend Fruit Smoothie Kits Brand Design from CBX', '', 'inherit', 'closed', 'closed', '', '1615-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1615, 'http://cbx.cappendev.com/1615-revision-v1', 0, 'revision', '', 0),
(2821, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', 'As we were working on this issue of PLBuyer, we were also preparing to host the second annual PLBuyer Design Excellence Awards for private label packaging.\r\nDesign firms, manufacturers and retailers alike were excited to get their best designs in front of our judges.\r\n\r\nOnce again this year, we have assembled an all-star panel of private label design experts. They include Todd Maute, senior vice president/partner of New York-based CBX, Lindsey Hurr, vice president of Fort Worth, Texas-based Immotion Studios, Dennis Whalen, vice president of Calif.-based Michael Osborne Design and Christopher Durham, president and chief strategist for My Private Brand.\r\n\r\nMore than 100 entries were received across 13 categories this year, including frozen, refrigerated, on-shelf, beverages, ethnic, organic, health &amp; personal care, beauty &amp; cosmetics, household goods &amp; supplies, OTC medications, paper products, baby care and pet food/care/supplies.\r\n\r\nThe winners will be showcased and announced at the 2012 PLMA Show this November.\r\n\r\nThis issue also features our annual ranking of the top private label retailers of North America. Once again this year we worked with our research partner, RSR, to bring you more detailed and more focused profiles of what these retailers have done and are doing when it comes to their private\r\nlabel programs.\r\n\r\nHarris Teeter joined the rankings for the first time this year, while WinCo Foods dropped off the list from last year. To all of the other retailers that made the list once again this year, keep up the great work.e publication can be viewed online at Walgreens.com, and the total circulation is expected to be approximately 65 million.\r\n\r\n<a href=\"http://www.privatelabelbuyer.com/articles/print/86927-design-contest-top-retailers-on-mind\" target=\"_blank\">http://www.privatelabelbuyer.com/articles/print/86927-design-contest-top-retailers-on-mind</a>', 'Design Contest, Top Retailers On Mind', '', 'inherit', 'closed', 'closed', '', '1786-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1786, 'http://cbx.cappendev.com/1786-revision-v1', 0, 'revision', '', 0),
(2822, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', 'Brand agency CBX has given TERRA® root vegetable chips a brand refresh. The new look puts a modern spin on the traditional black bag with dramatic food photography and a clean architectural structure. Beyond the stylistic changes, the package refresh also highlights the real root vegetables in each blend through the use of icons at the bottom of every bag. The vegetable chips are made from a diverse set of root vegetables #8210; including taro, kabocha squash, parsnip and beets #8210; in a variety of colors and blends. “The root vegetables that go into TERRA® set it apart from ordinary chips,” says Sam Garfinkel, Sr. Brand Manager of TERRA Chips. “Our packaging refresh puts these vegetables center stage on every bag to remind consumers of the unique taste experience.”\r\nRead more: <a href=\"http://www.gdusa.com/egdusa/2014/0313e/design-gets-to-root-of-matter.php\" target=\"_blank\">www.gdusa.com/egdusa/2014/0313e/design-gets-to-root-of-matter.php</a>', 'Design Gets to Root of Matter', '', 'inherit', 'closed', 'closed', '', '1946-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1946, 'http://cbx.cappendev.com/1946-revision-v1', 0, 'revision', '', 0),
(2823, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>New York, NY – May 18, 2009 –Richard Henderson, Managing Partner of CBX Asia/R-Co, was inducted into the prestigious Design Institute of Australia (DIA) Hall of Fame during its annual awards ceremony on May 1, 2009. CBX Asia/R-Co is a member of the CBX Worldwide Partnership, LLC, headquartered in New York.\r\nThe DIA Hall of Fame was launched in 1996 and recognizes contributions made by individuals to design in Australia. Under his leadership, CBX Asia/R-Co has received several awards for design excellence including the Australian Graphic Design Association and Gold Awards from the Australian Print Industry and the Australian Packaging Association. Mr. Henderson’s work has also earned him the Monash University Distinguished Alumni Award.\r\n\r\nMr. Henderson has been a driving force in Australia’s design culture for over 20 years, working with domestic and international clients to help them recognize the value of imagination through brand identity and design management. The Sydney 2000 Olympic Games, BHP Biliton, 2006 Melbourne Commonwealth Games and Telstra are among the many clients he has guided. Mr. Henderson is Co-Founder of the Australian Graphic Design Association, and he has traveled to China as a Design Ambassador.\r\n\r\n\"I\'m both honored and proud to accept this honor from DIA and celebrate this recognition with the CBX Asia/R-Co team. We embrace future opportunities to work with our clients on award-winning design.\"</p>', 'Design Institute of Australia Inducts Richard Henderson, CBX Asia/R-Co into its Hall of Fame', '', 'inherit', 'closed', 'closed', '', '1636-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1636, 'http://cbx.cappendev.com/1636-revision-v1', 0, 'revision', '', 0),
(2824, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', 'Congratulations, Dave Weinberger – Vice President and Engagement Director, for being recognized as one of 40 under 40.\r\nAs a branding and identity specialist, Weinberger leads interdisciplinary teams on retail, corporate and consumer initiatives. His leadership and teams have been instrumental in helping craft strong design initiatives for brands like Duane Reade, Chase and The Home Depot. Weinberger is considered an expert in the energy and convenience channel, having worked with national brands like Hess, Wawa and PetroChina. He frequently writes for industry publications and blogs about retail and branding trends.\r\n\r\nMy favorite place to shop is: The Lego Store.\r\nThoughts on mentoring: Coaching kids teaches you how to coach adults.\r\n\r\n<a href=\"http://www.designretailonline.com/displayanddesignideas/content_images/40under40_layout.pdf\" target=\"_blank\">See the other winners here.</a>', 'design:retail announces 40 under 40', '', 'inherit', 'closed', 'closed', '', '2096-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 2096, 'http://cbx.cappendev.com/2096-revision-v1', 0, 'revision', '', 0),
(2825, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>MUST FORM FOLLOW FUNCTION? NOT WHEN REINVENTING AN IMAGE\r\nFor many years, feminine hygiene products — and many of their packages — have been stuck in a white rut. White may imply “clean” and “fresh,” but it’s also “dead boring.” White also carries a medical and sanitary image.\r\n\r\nFast-forward to 2010, when the branding and design team for Dallas-based Kimberly-Clark’s Kotex brand sought a way to increase market share and appeal to Millennials (particularly the subset of young women aged 14-22). Knowing that Millennials are technology-savvy, fashion-conscious but averse to overt marketing, and selfabsorbed but also strongly influenced by their friends, the Kimberly-Clark team worked with New York-based design firm CBX to flip feminine product norms on their head in a new line comprised of products and packaging that looked radically different from anything else on the shelf.\r\n\r\nThe U by Kotex line debuted in the spring of 2010 in paperboard boxes and purse-sized tins with a matte black coating accented with fluorescent colors. Even the plastic wrappers on the individual tampons and pads sport Day-Glo shades. The plastic applicators echo the intense colors, and the pads and liners feature printed patterns. The strategy proved successful. The new products “flew off the shelves,” said design manager Kristi Bryant, and the company won an Effie marketing award for the line.\r\n\r\nDetermined to keep their target market engaged, the U by Kotex team and CBX looked to fashion and cosmetic trends for their next venture: a limited-edition U by Kotex Designer Series. Released this spring and expected to be on store shelves through the end of this month, the series features four brightly colored patterns — “poptimistic,” “boho,” “freestyle,” and “punk glam” — that reflect individual style preferences.\r\n\r\n“We want to continually surprise and delight our customers at every point in the experience, from the outer package to the internal packaging to the product itself,” said Jenn Westemeyer, design director for Kimberly-Clark’s Kotex, Poise, and Depend brands. “We’re giving them the opportunity to customize and personalize their experience with the product, so that it’s almost like an accessory.”\r\n\r\nIn August, the team took its engagement strategy to the next level: crowdsourcing. With the help of fashion designer Patricia Field, U by Kotex launched a “Ban the Bland” contest to solicit new product and package designs. Anyone, regardless of age or gender, can go to the brand’s website and create their own designs for pads, carrying tins, or “inspiration boards” (box designs).\r\n\r\nPackaging Strategies’ Perspective: Though not every product and its packaging may lend themselves to such frequent changes, the U by Kotex evolution should serve as a wake-up call and a reminder of the importance of understanding your target market.\r\n\r\n<a href=\"http://digital.bnpmedia.com/article/Designed+To+Delight/834684/0/article.html\" target=\"_blank\">http://digital.bnpmedia.com/article/Designed+To+Delight/834684/0/article.html</a>', 'Designed To Delight', '', 'inherit', 'closed', 'closed', '', '1737-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1737, 'http://cbx.cappendev.com/1737-revision-v1', 0, 'revision', '', 0),
(2826, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', 'Remember all the hoopla over Bic Pens For Her? In one of the great, sexist product misfires of the past decade, Jezebel pointed out the sheer ridiculousness of a writing implement that could—gasp—finally be used by women.\r\nWell, surprisingly enough, it was such a tremendous disaster that they’re still being sold. One quick Amazon search will give you all the proof you need that Bic For Her is alive and well, perhaps driven by the stubbornness of pen executives who refuse to think they were wrong and/or are possibly entertained by the hilarious Amazon comments they still continue to inspire to this day. It’s this particular kind of sexist branding and packaging that relies upon grossly outdated ideas and tired tropes that leaves many creatives asking:\r\n\r\nHow do we design in a way that will actually speak to what female consumers want?\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/01/dieline-2.png\"><img class=\"alignnone size-full wp-image-10984\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/01/dieline-2.png\" alt=\"\" width=\"500\" height=\"500\" /></a><em>Depot\'s work on Bare skincare</em>\r\n\r\n“I think we look and listen to where women are at right now,” says design studio Depot’s founder Angela Spindler. “Things have changed and I feel we are now more than ever in a state of flux. Boundaries are blurring or disappearing. We don’t like being labeled or tidied into convenient categories, so perhaps we should think less about designing for women and think more about designing for people.”\r\n\r\nHaylee Powers of Bad Bitch Branding agrees, saying, “In some ways, we don’t need to worry so much about designing for women. We need to worry about how to design for people. The way in which brands have come out with smaller versions of pens to fit a woman’s hand like with Bic for Her, pink versions of razors and energy bars that are lower calories is ludicrous.”\r\n\r\nUnfortunately, there are countless examples across many industries. Brands seem hellbent on marketing beer solely to women, from the low-calorie Chick Beer with a six-pack case done up like a purse, to the recently released Czech Aurosa. Hell, there’s even been a car designed just for women by Cosmopolitan and Spanish carmaker Seat. And gender-specific marketing is an equal opportunity offender, as men with colds or a penchant for greek yogurt, there’s now their own brogurt and man-sized Kleenex to protect their fragile masculinity.\r\n\r\n“The problem with creating a brand that is supposed to be feminine,” Haylee says, “is that the research is often overlooked. Design is visual communication, and I would be the worst designer if I just created something that looked feminine instead of developing a strategy. Typically a strong brand strategy stems from a unique selling proposition, target market research, the persona creation and more.”\r\n\r\n“With any design regardless of gender,” Angela says, “we look at relevance, and that can encompass a huge array of things.” Currently, her studio is working on branding and packaging for a product that in the past was associated with men but is now being targeted at women as the category has recently seen a shift—motorcycling. As gender barriers and norms break down, that experience becomes more universal, something shared. “They are carving a space within the culture to express their passion, freedom, and individuality. So, in designing this product branding and packaging we are responding to the relevance of this expression—so in fact, it becomes less about designing the product for women and more about their experiences which could arguably be very similar to men.”\r\n\r\nRecently, creative design agency Anomaly crafted Sally Hansen’s Shetopia campaign, which explores a world with reversed gender roles that champions real-life, self-made women—a world where men are the primary childcare providers AND they apologize for interrupting women during a business meeting. It’s an incredibly powerful campaign and one that celebrates founder Sally Hansen’s own entrepreneurial wherewithal and go-it-alone attitude.\r\n\r\nNot only does the Shetopia ad speak directly to women, it confronts sexism head-on. It’s a much-needed reminder that designers and marketers have a duty to challenge outdated and pervasive sexist branding. “It’s an economic responsibility to ask if it’s necessary to limit the number of potential consumers by 50%” Rachel Bernard of Branding Agency CBX says. “But it\'s also a social responsibility to ask whether it’s right to continue to push the idea that certain product categories, like cooking and cleaning products, belong primarily in the domain of women.”\r\n\r\nThe days of gendered marketing may be numbered, and deeply out of touch campaigns like Bic For Her will someday be a thing of the past as attitudes and perceptions about gender continue to evolve.\r\n\r\n“Interestingly,” Rachel says, “younger generations are exploring gender fluidity while becoming less binary each day. Brands need to be conscious of the changing attitudes and adjust their marketing appropriately. When Gen Z reaches peak buying power, gendered branding may be a thing of the past or operate under a different set of rules.”\r\n\r\nOriginally published by <a href=\"http://www.thedieline.com/blog/2017/12/4/designing-for-women-without-being-a-sexist-jerk\">The Dieline</a>\r\nPhotos courtesy of The Dieline', 'Designing For Women Without Being a Sexist Jerk', '', 'inherit', 'closed', 'closed', '', '2303-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 2303, 'http://cbx.cappendev.com/2303-revision-v1', 0, 'revision', '', 0),
(2827, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', 'A South Florida development company that specializes in constructing charter schools has purchased 10 acres on South Goldenrod Road in southeast Orlando.\nMG3 Developer Group purchased the property, which is part of the 39-acre Goldenrod Commerce Center, for $1.5 million. The center also includes a Murphy USA convenience store, three retail parcels and about 91,000 square feet of office/flex space.\n\nHernon Leonoff, manager for MG3, said the property had previously been approved as an educational site and can accommodate a building of about 75,000 to 80,000 square feet, which is large enough for 1,400 students.\n\nEven though no charter-school operator has signed a lease, Leonoff said the vacant property is suited for an elementary/middle school. His group has developed 14 charters schools for different operators.\n\n\"We speak to the community about local needs and don\'t work exclusively with any school,\" said Leonoff, whose group worked on the purchase for about five months. \"We don\'t have immediate plans to start work. Most likely, construction would start in 2014.\"\n\nTherese Taylor of Hold Thyssen Inc. represented the seller.\n\n<strong>Leases</strong>\nFamily Melton Convention Contractors Inc. leased 19,300 square feet of space in Parksouth Distribution Center, 2481 Principal Row, Orlando. Matt Sullivan, Wilson McDowell and Bobby Isola of Colliers International Central Florida represented the tenant. Tim Perry represented the landlord, Duke Realty LP. Also, Tantara Transportation Group Inc. leased a 13,422-square-foot industrial space in Prologis Orlando Central Park South, 2100 Consulate Drive, Orlando. Sullivan, McDowell, and Isola represented the landlord, Prologis. …\n\nMichael Heidrich, principal for NAI Realvest, represented the Maitland-based landlord, Ray A. Kennedy, in the lease of 3,455 square feet of office space at 1920 Boothe Circle, Longwood. The law offices of Scott M. Miller will locate there.\n\n<strong>Design</strong>\nCuhaci &amp; Peterson Architects, in conjunction with CBX of New York City, designed the Orlando area\'s first six Wawa stores. The Orlando locations are on Central Florida Parkway, Goldenrod Road, Silver Star Road, South Orange Blossom Trail and North Orange Blossom Trail. A Kissimmee store is on U.S. Highway 192.\n\n<strong>Sales</strong>\nTaylor Morrison has closed on 270 acres in a $17 million transaction to build Overlook at Hamlin, a mixed-use community southwest of Windermere near State Road 429. Overlook will include 381 single-family home sites and is slated to open for sales in mid-2013. …\n\nMeritage Homes purchased 234 acres in southwest Orange County\'s Horizon West development for $18 million. The home builder acquired the property from Compass Rose Corp., an affiliate of Walt Disney World. …\n\nDuke Realty Corp. acquired two portfolios of medical-office assets totaling 1,536,000 square feet. Buildings sold by Seavest Healthcare Properties include Celebration Medical Plaza in Kissimmee and Medical Plaza and East Orlando Medical Surgical Plaza, both in Orlando.\n\n<strong>Construction</strong>\nRoger B. Kennedy Inc. of Altamonte Springs is under way on the Flats at Carrs Hill, a $13 million, 225,000-square-foot student-housing facility at the University of Georgia in Athens that is slated to open in June 2013.\n\n<a href=\"http://articles.orlandosentinel.com/2012-11-18/business/os-cfb-real-estate-school-1119-20121118_1_goldenrod-road-office-space-leases\" target=\"_blank\">\nhttp://articles.orlandosentinel.com/2012-11-18/business/os-cfb-real-estate-school-1119-20121118_1_goldenrod-road-office-space-leases</a>', 'Developer buys charter-school site', '', 'inherit', 'closed', 'closed', '', '1783-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1783, 'http://cbx.cappendev.com/1783-revision-v1', 0, 'revision', '', 0),
(2828, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<strong>Brand journalism elevates the marketing conversation for a connected world.</strong>\r\n\"Let\'s face it, the young millennial woman has an undeniable presence in social media,\" Kristi Bryan, global design director at Kimberly-Clark Design, remarks. \"She lives and breathes it. She expects it. For U by Kotex, it isn\'t an elective, it is mandatory. It is simply the way we work and communicate to her to create a seamless brand experience.\" And it\'s not just the younger consumers who are plugged into this hyper-connected world...\r\n\r\nAllison Koller, Creative Director at CBX, sees some marketers forgetting to invite package design to the table for these integrated marketing campaigns and says it can be a lost opportunity. \"For example, Always just came out with their high impact \'Like A Girl\' campaign, which is all about female empowerment and abolishing nasty stereotypes,\" Koller notes.\r\n\r\nRead the rest of the article <a href=\"http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201505/index.php#/34\" target=\"_blank\">here</a> and learn more about U by Kotex <a href=\"http://www.cbx.com/works/back-in-black/\" target=\"_blank\">here</a>.\r\n\r\n[video width=\"480\" height=\"270\" mp4=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/05/U-by-Kotex_video-case-study_Mobile.mp4\"][/video]', 'Dialogue by design', '', 'inherit', 'closed', 'closed', '', '2106-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 2106, 'http://cbx.cappendev.com/2106-revision-v1', 0, 'revision', '', 0),
(2829, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>If you think offering the right products at the right prices in the right location is enough to be successful these days, think again. That strategy might get you started in retail, but it won\'t protect you from the competition. \"Today everybody competes at that level, and it\'s become table stakes,\" says Joseph Bona, president of the Branded Environments Group for New York-based branding firm CBX.\r\nIncreasingly, traditional supermarkets face competition on all sides–not only from other grocery stores but also from online merchants, dollar stores, drugstore chains, supercenters and warehouse clubs. As a result, of critical importance is a compelling point of differentiation, something that will impel shoppers to bypass the most convenient store on their way home from work and aim for the destination of their choice.\r\n\r\nSo how do you strengthen your appeal? To successfully distinguish your brand from the competition, devise and implement a differentiation strategy that will carry through to all aspects of your business, from store design to customer service. \"Most people don\'t start off with a strategy,\" says Bona. \"They come in, their stores are in decline or they\'re losing market focus, and they just want a new design. But design alone isn\'t going to save a business. Strategy and positioning are tied together and create a road map for everything else.\"\r\n\r\n<blockquote>\"Strategy and positioning are tied together and create a road map for everything else.\" -Joe Bona, CBX</blockquote>\r\n\r\nWhere To Begin:\r\n\r\nFirst, determine what sets your business apart from the competition. This requires retail leaders to \"get back to the values of your company,\" says Colin Stewart, senior vice president at AMG Strategic Advisors, a division of Jacksonville, Fla.-based Acosta Sales & Marketing.\r\n\r\nThen research your audience and prospects to determine what their perceptions of your business are. \"A lot of benefits can come out of that basic research,\" Stewart says, such as determining why shoppers in certain departments aren\'t buying as much as you expected, Stewart says. \"If you\'re going down this road, start with some foundational understanding of your shoppers and how they perceive you. Start with that baseline and continue to measure that over time.\"\r\n\r\nFor example, a supermarket chain that thought one of its strengths was its broad, well-priced assortment of frozen foods learned from customer research that in reality, shoppers thought the stores had a poor and expensive selection because its in-store navigation and signage made finding the items difficult. Stewart and his team worked with the retailer to reassign adjacencies and improve signage, and shortly thereafter customer perception did jive with reality, he says.\r\n\r\nYour research also should include your front-line workers: store managers, department managers and cashiers. \"Talk to them to get a better sense of the day-to-day business,\" Bona advises. After all, they know how each store actually works versus how it should work, and they are most often on the receiving end of shoppers\' complaints.\r\n\r\n\'Retail Is Detail\':\r\n\r\nYour point of differentiation needn\'t be radically different from how you\'ve been conducting business so far. In keeping the mantra, \"retail is detail,\" often the key markers of your brand\'s differentiation are what Bona calls \"little nuances that make companies unique.\"\r\n\r\nFor instance, CBX has worked with a small chain in Canada that for years escaped the attention of larger chains. Once the majors began moving into its territories, though, it felt the need to set itself apart. This small chain \"had wonderful black-and-white pictures of the old stores [from] 50-plus years of serving the community, a tradition that the national chains couldn\'t meet,\" Bona says. The retailer\'s strong community reputation also was rooted in friendly service. \"Their customers actually knew the owners and employees by name. Their sense of community was real; they lived it every day. Through storytelling we were able to elevate that to the next level,\" he says.\r\n\r\nBeyond putting those old photographs front and center in the stores and emphasizing its decades of tradition in its marketing materials, the chain modified its store design, too. The stores used to butcher animals that the area farmers brought in–cattle from their farms, deer they had hunted. To emphasize this tradition of service, the stores now opened up their meat departments and \"put the butcher on stage,\" Bona says. This also had the benefit of reinforcing the freshness of its meats and its above-and-beyond customer service.\r\n\r\nFocusing on community is, for smaller and more localized stores, a relatively simple means of differentiating themselves from the larger, national competitors, notes Debbie Laskey, a Los Angeles-based marketing and brand strategist. \"Consider focusing on the community partnership scenario: How does your smaller entity become an integral part of the larger community?\" Laskey says. Sponsoring local Little League teams, marching in community parades and holding food drives for area nonprofits are all tried-and-true ways of differentiating your store as the hometown brand.\r\n\r\nLocalization, in fact, is one area in which mid-tier retailers tend to focus with great success when seeking to differentiate themselves, Stewart says. For Austin, Texas-based Whole Foods Market, which has more than 310 stores in North America and the U.K., it means sending store employees to visit local farmers and other suppliers and requiring two-thirds of a store\'s team members to approve of potential new hires before bringing them aboard.\r\n\r\nIt also can mean allowing store managers more latitude in selecting merchandise. At West Des Moines, Iowa-based Hy-Vee, which has 285 stores across the Midwest, decisions regarding merchandising and product sourcing are made at the store level. \"Ideally I think every retailer would like to have store-level merchandising, but operationally you get into challenges,\" he notes. To make it possible, cluster stores into groups by merchandise mix, such as one cluster for stores in Hispanic markets and another for those catering to customers with young children.\r\n\r\nFreshness often goes hand-in-hand with localization. In some of its more than 480 stores throughout the South, Jacksonville, Fla.-based Winn-Dixie displays produce in areas of its parking lots to create the appeal of a farmers market. Signage that details which parts of the country, or which local farms, supply particular products also reinforce the freshness theme.\r\n\r\nFocusing on value and price is another potential area of differentiation, albeit one that\'s easier for larger chains with economies of scale to manage successfully than smaller ones. Boise, Idaho-based WinCo allows customers to buy items in bulk and has a self-bagging system that enables it to keep prices low and remain true to its value-focused proposition. It reinforces this messaging online by linking to blogs, such as \"Fabulessly Frugal,\" on its web page and declaring on its Facebook page: \"Our online community is dedicated to help you save money on groceries.\"\r\n\r\nWalking The Talk:\r\n\r\nCreating a differentiation strategy means nothing if it\'s not implemented properly. And to do that, you need to communicate it internally and externally. \"You have to take the time to train the staff and infuse your strategy into their culture,\" Laskey says. Providing incentives such as an employee stock ownership plan (ESOP), as Lakeland, Fla.-based Publix and WinCo do, can motivate everyone down to the front line to buy in to the corporate strategy. Likewise, Hy-Vee pays its store directors based on commission, Stewart says, which encourages them to ensure that employees are embracing the company\'s approach.\r\n\r\nAs for communicating the strategy to consumers, err on the side of simplicity. \"Simplify your message down to what you want it to stand for,\" Stewart says. \"If it\'s freshness, you want to use the word \'fresh\' in all your communications–your signage, your circulars. Focus on one key message; you don\'t want to confuse people.\"\r\n\r\nFailing to maintain that focus is a common pitfall. Coming off the previous decades, when the conventional wisdom was \"bigger is better\" and supermarkets tried to be all things to all people, consistently homing in on a narrower message can seem limiting and risky.\r\n\r\nTrader Joe\'s, for one, has proven that big things can come from thinking small. The Monrovia, Calif.-based chain eschews most major, national brands–if you\'re looking to buy Coke or Pepsi, you won\'t find it there. Yet its 360-plus stores are almost always crowded, and not simply because they\'re a fraction of the size of standard supermarkets. \"You really can\'t go in and do a full grocery shop,\" Bona says. \"But there\'s always these new and unique products, a sense of discovery, a sense of fun.\" Trader Joe\'s communicates this in everything from the witty store flyers, which use vintage-style clip art instead of standard food photography, to the Hawaiian shirts employees wear.\r\n\r\n\"In an industry where you have small competitors and the big guys, you really need to stand out,\" Laskey says. \"Little extras will bring someone in. You can\'t be everything to everyone. But whatever those keys are that make your brand different, you\'ve got to use them.\"</p>\r\n\r\n<a href=\"http://www.retailleader.net/print-article-differentiate_and_conquer_-3072.html\" target=\"_blank\">http://www.retailleader.net/print-article-differentiate_and_conquer_-3072.html\r\n</a>', 'Differentiate And CONQUER', '', 'inherit', 'closed', 'closed', '', '1666-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1666, 'http://cbx.cappendev.com/1666-revision-v1', 0, 'revision', '', 0),
(2830, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', 'After seven years in concept and nearly a year in construction, it’s finally here!\r\nThe new Fare &amp; Square grocery store in Chester, Pa., has opened to serve the residents of this city without a supermarket for nearly 12 years. Once a center of shipbuilding, Chester lost industry and half its population after World War II. Today, Chester’s population numbers around 33,000 people, but it was nearly impossible to buy a head of lettuce or anything else fresh until Fare &amp; Square opened for business. Chester had become a food desert—one of the 35 food deserts in the Delaware Valley, according to the USDA.\r\n\r\nAbout 200 people gathered for the ribbon cutting held Sept. 28, followed by lines of customers waiting to shop the new 13,000-sq.-ft. store. Once inside, they immediately could see generous displays of produce arrayed on tilt-style tables, while pendant lighting called attention to freshness and quality. But there was more: a wide variety of additional fruits and vegetables lining the walls was both inspiring and appetizing—as well as staples and additional specialty departments.\r\n\r\nThe new store represents Chester’s first grocery store in more than a decade and gives residents of Chester easy access to a full range of fresh and national brand foods that have not been available since its last full-scale grocer closed in 2001.\r\n\r\nPhilabundance, a hunger-relief organization located in the Delaware Valley behind the non-profit store, commissioned New York based branding and design firm CBX to handle the design.\r\n\r\nNow, what’s interesting about that is not just the fact that CBX has years of experience in the supermarket and c-store industry, but that Philabundance wanted to create an environment that would reflect the hopeful and respectful nature of its goal to create a store that could look at home in any community. Translated that means no cut cartons or obvious cutting corners on the look and feel. And, while it’s no Dean &amp; Deluca, the store’s fixtures, lighting, flooring and décor package would be at home in for-profit supermarkets. Consistent with for-profit grocery stores, Fare &amp; Square specialty departments include not only produce but also dairy, deli, meat and seafood.\r\n\r\nf&amp;s 2.JPGThe colorful Fare &amp; Square logo—a simple drawing of a purple carrot with green tops attached and the words “Fare &amp; Square” set in a rounded-corner square—designed by Philabundance and LevLane Advertising—provided CBX inspiration for the overall palette of bright green and shades of saturated purple, with splashes of yellow and orange. Modern elements, such as light-colored woods and stainless steel trim, round out the colors and materials. Lending a local connection is the one-of-kind murals designed and executed by area artists.\r\n\r\nIn the end, CBX was asked to make Fare &amp; Square an energizing and inspiring, but comfortable, place to shop and congregate. Philabundance hopes to replicate this model in other communities in the Delaware Valley region.\r\n\r\nHere’s a big salute to the new Chester store and its residents. While your juices are flowing, we’d love to read your thoughts. Leave any taste in the comments section.\r\n\r\nRead more: <a href=\"http://retaildesigndiva.ddionline.com/2013/10/dignity-by-design-at-fare-square.html\" target=\"_blank\">http://retaildesigndiva.ddionline.com/2013/10/dignity-by-design-at-fare-square.html</a>', 'Dignity by Design at Fare & Square', '', 'inherit', 'closed', 'closed', '', '1875-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1875, 'http://cbx.cappendev.com/1875-revision-v1', 0, 'revision', '', 0);
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(2831, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', 'Traditional supermarkets on both sides of the Atlantic are losing market share, thanks to a rapidly advancing horde of competitors seeking to outdo them on price, convenience and quality, experts say.\"Whereas once consumers bought all their groceries at one location, this is no longer the case. Consumers are now splitting their grocery shopping across multiple channels - as many as five,\" wrote JLL analysts in the firm\'s Retail Shop Topic report published last September. \"By 2018, traditional supermarkets\' share of grocery dollars [in the U.S.] will have shrunk 300 basis points to 37.2 percent.\"\r\n\r\nRivals of all types and sizes surround these chains. The list of competitors includes massive wholesale clubs and supercenters; fresh grocers focused on perishables and ethnic foods; a new breed of small, format stores in closer proximity to shoppers\' homes and geared toward faster, easier shopping; and thousands of food, focused dollar stores, drugstores and convenience stores. Meanwhile, online sales are gaining momentum, as the likes of Amazon.com\' s Prime Pantry, FreshDirect, Google Express, Instacart and Pea pod roll out grocery delivery services in major markets.\r\n\r\nIn the U.K. the highly efficient German grocers Aldi and Lidl are wooing droves of customers from mainline rivals such as Tesco, Sainsbury\'s and Morrisons, says Joseph Bona, president of branded environments at CBX, a global brand agency and retail design consultancy. \"Aldi and Lidl are going like gangbusters in the United Kingdom,\" he said. \"Their motto used to be \'stack it high and sell it,  but now they\'re offering a better customer experience and higher quality without sacrificing competitiveness on price. They pose a serious threat.\"\r\n\r\n<img class=\"size-full wp-image-8825 alignright\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/02/1.jpg\" alt=\"1\" width=\"185\" height=\"216\" />These German chains aim to challenge U.S. supermarkets as well: Aldi already has 1,300 stores in the U.S., Bona notes, and could have as many as 2,000 there by 2018. Lidl is preparing to enter the U.S. bv 2018 with an initial focus on the mid-Atlantic region, according to Naveen Jaggi, president of retail brokerage for JLL Americas. \"Here Lidl will not be playing in the discount sector at all, \" he said. \"It plans to build a 30,000-square-foot, high-end store that in its presentation- architecturally as well as in price and product mix will be going straight for the Whole Foods consumer. Lidl will have no problem putting its stores right across the street from Whole Foods. It will be an interesting battle to watch.\"\r\n\r\nThe rise of alternate food-selling channels is eroding sales of packaged, nonperishable goods typically offered in the center of the supermarket, says Jim Prevor, a Boca Raton, Fla.-based analyst who blogs at PerishablePundit.com. \"Profit has just drained out of the \'center store,\'\" he said, referring to the packaged foods-oriented central areas of a grocery store, as opposed to the perimeters, where fresh produce is placed. The reason is simple enough: A box of Tide laundry detergent or Kellogg\'s Corn Flakes is the same no matter where it is sold. That makes it easy for price-conscious shoppers to hunt for bargains on commoditized goods by website, in dollar stores, at Walmart or in a multiplicity of other food selling outlets, Prevor says. \"Even if traditional supermarkets can continue to sell center-store items, they have to do so at such deep discounts that they\'re just not able to generate profitability,\" he said.\r\n<img class=\"wp-image-8827 alignleft\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/02/3.jpg\" alt=\"3\" width=\"634\" height=\"402\" />Though the so-called Great Recession is technically over, it has led to an enduring change in the way people spend their money, Jaggi says. \"Consumers now feel that anything you shop for can be found cheaper if you are willing to shop for it,\" he said. \"That is the big shift. Nearly all retailers have tiered down their price offerings. They want to force consumers to come to them for all sorts of goods, as opposed to going and getting two weeks\' worth of supplies in one trip at the supermarket.\"\r\n\r\nOne direct result of these spending pattern shifts is an on going consolidation in the grocery senor, observers say. The latest example is Albertsons\' $9 billion merger with Safeway, which was on track at press time for a January 2015 closing and will reportedly lead to the sale of 168 stores across eight states. \"The Safeway-Albertsons merger is going to change the grocery sector from the Midwest to the West,\" Jaggi said. \"Consolidation is, hopefully, going to give these companies more buying power and efficiencies in distribution. That in turn could enable them to spread those savings to the consumer. It is probably the dearest indication that the grocery sector is going through a significant change.\" The September JLL retail report also cites a raft of other examples from the past couple of years, including Albertsons\' $385 million purchase of United Supermarkets; Kroger\'s $2.6 billion acquisition of Harris-Teeter; Safeway\'s closure of 72 Dominick\'s stores in Chicago; and Yucaipa\'s acquisition of 110 Fresh &amp; Easy stores. The Dominick\'s closures resulted in the return of some 4.5 million square feet of space back into the Chicago market and spiked local retail vacancies by about 80 basis points, according to the JLL analysis.\r\n\r\nDoes this instability mean that traditional supermarkets will shrink dramatically along the lines of \"right-sizing\" retailers such as Best Buy? Not necessarily, Prevor says. \"It is a possibility, but I believe it is just as possible supermarkets will further evolve ,\" he said. Already, major chains are ramping up their focus on fresh and prepared foods around the perimeter of the store by installing foodie-friendly cheese caves, wine bars, mini-restaurants and more, according to Prevor.\r\n\"Some supermarkets are transforming themselves into hybrid food-service and retail emporiums,\" he said. \"This actually holds out the possibility that some of these stores could get bigger.\r\nThat way, they can have food courts and other things that we haven\'t traditionally associated with supermarkets.\"\r\nChains could simultaneously confront discounters by adding the types of products found on the cheap at warehouse clubs, Jaggi says. \"Do you have to go to Costco to get that giant pallet of paper towels?\" he said . \"Maybe not - maybe Kroger starts carrying that.\" By offering touches of both Costco and Whole Foods, in other words, supermarkets stand to broaden their appeal. \"All these major brands, whether you\'re talking about Kroger, HEB or Publix, are trying to appeal to as broad a demographic as possible,\" Jaggi said. \"They want their stores to appeal to discount-oriented consumers, aspirational consumers and affluent consumers alike.\'\'\r\nLandlords could employ a similar strategy when retenanting shopping centers that have lost large-format grocery anchors owing to sector consolidation, Prevor says. Instead of a single grocery anchor, the shopping center could offer multiple highly specialized food tenants that occupy in the aggregate roughly the same square footage as the departed anchor. \"One tenant might be a deep-discount concept like an Aldi, another might be a health-oriented, upscale concept like Whole Foods,\" Prevor said . \"You could also have an ethnic-food store focused on Asians or Latinos. So the model moving forward might he for multiple 10 ,000- or 15 ,000-squarefoot stores instead of one 60,000-foot store. The design of these centers could change.\"indeed, the JLL report does predict continuing closures of traditional supermarkets over the next three years as alternative channels - particularly dollar stores and fresh-format grocers - expand aggressively. Meanwhile, online grocery concepts will eat into supermarket sales even further in coming years, says Susan Porjes, a market analyst (or research firm Packaged Facts. \"Back more than 10 years ago, investors were leery of online grocery shopping, due to some spectacular failures, like Webvan,\'\' said Porjes. \"But online grocery sales are poised to take off on a high-growth trajectory\".\r\n<img class=\"wp-image-8826 alignright\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2015/02/2.jpg\" alt=\"2\" width=\"190\" height=\"208\" />Indeed, U.S. online grocery sales are set to grow from about $23 billion last year to nearly $ 100 billion by 2019, which would amount to 12 percent of total grocery spending, according to Porjes, who wrote an October 2014 report on the phenomenon. Others see it too. Ultimately untrammeled growth of online grocery shopping could spell trouble for supermarkets, write the JLL analysts. \"If Amazon figure out a successful solution to a wide-scale implementation of its Amazon Fresh model, it poses a significant threat to groceries, particularly supermarkets with thin margins.\"\r\n\r\nBut even this trend could at the same time create certain opportunities for landlords, Porjes notes. Companies such as Chronodrive, which has 74 store across France, specialize in building drive-through, Internet-enabled grocery stores. \"That model has been successful in France\" Porjes said. \"You place your order, and on the way h0me from work you go to the drive-through and they have everything ready for you.\" The stores, which Porjes likens to small warehouses with limited assortments, represent a new potential retail tenant, particularly for shopping centers that lack grocery anchors.\r\n\r\nDrive-through grocery Zoomin Market launched this concept in Olathe, Kan., last April - local shoppers place orders using a smartphone app. and a text alerts them when the groceries are ready for pickup. Walmart began testing a similar concept last September on its home turf in Bentonville, Ark.\r\n\r\nSome grocery sellers are installing lockers at which shoppers can pick up their online-ordered bags of produce and packaged goods- a trend that could supplement retail leasing revenue over time, Porjes says. Peapod, for one, is leasing space for grocery pickup lockers at three Metro stations in Washington, D.C., as part of a six month pilot program. \"For commuters who are not always able to be home for grocery delivery, this is a perfect solution.\" Porjes said.\r\n\r\nFinally, the practice of \"crowd sourcing\"- where by companies such as Uber use the Internet and GPS-enabled smart phones to tap into pools of freelance delivery drivers - could also be a boon to supermarkets and other food stores, Jaggi says.\r\n\r\nGeneral Growth Properties, Macerich, Simon and other top U.S. mall owners are using some of these freelance drivers to offer rapid delivery of items bought from tenants\' stores. For Jaggi, the potential for supermarkets to do the same was underscored on a recent Uber ride in Dallas. \"Before the Uber driver picked me up, he asked me if i wanted a lunch,\"Jaggi said. \"He told me many of the drivers he knew were offering delivery services. When you start getting third party service providers in the business of delivering groceries - now you\'ve got a real change in the way we perceive the shopping experience.\"\r\n\r\n<strong>Growth in specialty grocer sector spurs development, attracts investors</strong>\r\n\r\nMobs of investors are fighting over properties anchored by big supermarket chains such as Harris Tooter, Kroger and Publix, leading those seeking less competition to focus on shopping centers anchored by specialty grocers, such as Earth Fare, Sprouts Farmers Market, The Fresh Market, Trader Joe\'s and Whole Foods. According to Franklin Street Retail Investment Advisors, 51 specialty-grocery-anchored U.S. shopping centers have traded hands in the past two years, accounting for an aggregate $1.3 billion, double the amount sold in 2012.\r\n\r\nAbout 80 percent of last year\'s specialty-grocery-anchored properties were single-asset deals, according to Gary Saykafy, senior director at Franklin Street. Of the 10 transactions that were part of a larger portfolio sale, most consisted of entry-level transactions or the buyout of a partnership interest. Fresh Market was the most popular specialty supermarket among traded properties last year, accounting for 37 percent of the total, Saykaly reports. Whole Foods made up 28 percent of the deals, Trader Joe\'s 22 percent, Earth Fare 12 percent and Sprouts 2 percent. Whole Foods properties garnered the lowest cap rates: 4.9 to 5.4 percent.\r\n\r\nIn regional terms, the Southeast was the hot zone, as 66 percent of the total sales volume last year occurred in Florida and North Carolina, according to Franklin Street. Georgia was the third-most active state with 22 percent of the total. The majority of sellers were private investment groups, among them Och-Ziff Capital Management Group and Rialto Capital Management.\r\n\r\nSpecialty grocers are helping to drive a new wave of ground-up development as well, since they are growing much faster than their traditional supermarket peers, according to Franklin Street. Whole Foods has 15 new stores under way, followed by Fresh Market, Which is planning to open 10. Meanwhile, Earth Fare, Sprouts and Trader Joe\'s have collectively announced 22 stores set to open this year. All these are to roll out in the Southeast, 17 of them opening in Florida. Only eight are redevelopments, Saykaly says. The majority of the developers involved are privately owned.\r\n\r\nThe full article is available <a href=\"http://sct.epubxp.com/i/448937\" target=\"_blank\">here</a>.', 'Discounters and Other Innovators are Turning the Global Supermarket Industry on its Head', '', 'inherit', 'closed', 'closed', '', '2068-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 2068, 'http://cbx.cappendev.com/2068-revision-v1', 0, 'revision', '', 0),
(2832, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<strong>Brands are more susceptible to catastrophe today than at any point in modern history.</strong>\r\n“With the rise of social media and the 24/7 cycle of media today, news spreads faster than ever,” said Nick Bell, vice president of marketing communications for Cision. “In times of crisis, this quick dissemination of information can add fuel to the fire and amplify negative news in a matter of minutes.”\r\n\r\nCompany leaders used to worry about Mike Wallace, of “60 Minutes” fame, walking through their front doors with an allegation and a camera. “Now everyone walking into your building has a camera,” said Kelly O’Keefe, professor at the Virginia Commonwealth University (VCU) Brandcenter. “This makes businesses incredibly vulnerable.”\r\n\r\nCouple that with all-time low levels of public trust in corporate and governmental institutions, and you have a veritable recipe for brand disaster, added Dustin Longstreth, chief marketing and strategy officer at branding agency CBX.\r\n\r\n<strong>Assessing The Damage </strong>\r\n\r\nThe failure to control organizational crises in the earliest stages can cost companies dearly—impacting value, revenue, and long-term reputation. Yet many businesses fail to respond quickly enough to brand-damaging issues. More than a quarter (28%) of crises reported spread internationally within an hour, according to a worldwide survey of crisis communications professionals by law firm Freshfields Bruckhaus Deringer, and more than two-thirds (69%) go global within a day. Yet the same survey found that companies require an average of 21 hours to issue any meaningful external communications in response to a crisis.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2017/05/image.jpg\"><img class=\"alignnone size-full wp-image-10493\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2017/05/image.jpg\" alt=\"\" width=\"984\" height=\"522\" /></a>\r\n\r\nBrand damage originates in many shapes and sizes, such as controversial corporate decisions or statements, logistical problems, or product safety issues. Then there are those that result from deliberate attacks, such as erroneous social media posts or other deceptive content.\r\n“There is also a larger meta-category that pervades all the above—the betrayal of a brand promise,” said Thom Wyatt, managing director at global brand strategy and design firm Siegel+Gale. “This is when the crisis is in direct conflict with what the brand stands for and is, therefore, particularly harmful.”\r\n\r\nBut, by far, the more injurious incident of all is the one for which a marketing organization has not prepared. “It’s a guaranteed way to add chaos to an already chaotic situation,” Bell said. “When forced to think on-the-fly during a brand catastrophe, the chances of having the entire company on the same page in terms of action items and response is slim, making the odds of clear and meaningful communication with the public virtually impossible.”\r\n\r\nAn effective brand catastrophe plan is developed long before a problem arises. Following are seven steps CMOs can take to build reputational resistance into their organizations.\r\n\r\n<strong>1. Involve senior leaders early—and often:</strong> “Precrisis planning should include cross-functional leaders and strategists, representatives from marketing, public relations, sales, customer service, finance, operations, and HR,” said Nina Brakel-Schutt, business development executive at digital asset management software maker Widen Enterprises.\r\n\r\nSenior leaders also should decide who will serve as spokesperson in the event of a brand emergency “so they can own the narrative,” Siegel+Gale’s Wyatt said. (Hint: The CEO works best.) “The response must be clearly articulated and come directly from someone in authority to ensure credibility and accountability.”\r\n\r\n<strong>2. Know your weaknesses:</strong> “Being able to identify your brand’s vulnerabilities makes it easier to assess your potential areas of risk and identify what’s preventable,” Cision’s Bell said. Due diligence will require that marketing leaders survey others, including customers, partners, and industry observers, to accurately pinpoint corporate frailties.\r\n\r\n<strong>3. Determine what constitutes a crisis:</strong> CMOs should gauge the business impact of hypothetical events to define what will be considered a true crisis versus an issue in order to coordinate responses and resources effectively. “An issue causes waves, but has no long-term impact on a brand,” said Bell, “whereas a crisis can permanently damage your brand and potentially lead to profit loss.”\r\n\r\nConsider creating a top 10 list of potential crises your brand might face given the existing climate, and update that list frequently as market conditions change.\r\n\r\n<strong>4. Expect the unexpected:</strong> While a list of likely brand catastrophes is helpful, many crises come out of the clear blue. “We don’t necessarily know what a worst-case scenario even looks like,” CBX’s Longstreth said. The global economic climate moves so quickly that marketing leaders are best-served designing corporate cultures and systems that can weather reputational tempests.\r\nBrands that establish trust over the long haul fare far better in times of crisis, VCU Brandcenter’s O’Keefe said. Toyota, for example, had built a reputation for reliability and was able to bounce back from massive recalls in 2009 and 2010.\r\n\r\n“Brands and companies who operate every day under clearly defined and understood values, behaviors, and purpose will be much better prepared in the face of extreme circumstances,” said Longstreth, who worked with Gold Medal Flour to define a brand purpose and corporate culture.\r\n“When there was the slightest concern of E. coli from their mill in Kansas City, Gold Medal ordered a recall straight away and communicated openly and consistently with the public,” Longstreth recalled. “They knew that the financial cost of the recall was insignificant to the loss of trust from consumers. There was no hesitation because the strong sense of purpose and integrity was embedded in the DNA of their culture.”\r\n\r\n<strong>5. Avoid “brand-made” disasters:</strong> Marketing leaders and experts preach the importance of creating a compelling brand narrative. But companies that can’t live up to the stories they tell customers can create their own brand catastrophes. It’s a new but damaging trend.\r\n\r\n“Story is something that is very important and valuable for brands to cultivate in this day and age,” Longstreth said. “[But] all too often we see companies leverage a very compelling story for their brand only to falter when it is discovered that the reality of their business doesn’t match up.”\r\n\r\nAdded Brakel-Schutt of Widen Enterprises: “A brand crisis can be eliminated when an organization knows who they are and what they stand for, and works relentlessly to deliver what their audience wants and needs. Very little can sway consumer loyalty if an organization consistently does the things they do best for the right group of people.”\r\n\r\n<strong>6. Create a rapid response plan:</strong> When the you-know-what hits the fan, there is no grace period. “In today’s digital age, there isn’t time to assess a crisis and investigate the problem at hand before communicating with the public,” Bell said. “The minute a crisis goes public is the minute people want answers.”\r\n\r\nA rapid response plan with clear processes and responsibilities will help. Make sure company leaders are aware of potential threats you’ve prepared for and the steps they will be asked to take.\r\n\r\nWhile communication with the media is an important part of the response, marketers should consider other important audiences, such as employees, corporate executives and board members, customers, vendors and partners, regulators, industry analysts, financial institutions, and trade organizations. Know their communication preferences “so you know where to share your message when the time comes,” Bell said. “Additionally, actively monitor the conversations taking place among your audience members and in public conversation. Keeping a pulse on topics and sentiment can impact the language, tone, and message you share in the midst of a crisis.”\r\n\r\n<strong>7. Consider not just what you say, but how:</strong> “Companies must understand the power of their response; it’s not just the intent of what they’re saying, but how they say it,” Siegel+Gale’s Wyatt said. “Re-establishing trust is not simply a rational or logical issue—it requires an emotional response as well.”\r\n\r\nCompanies must deliver what’s expected in the wake of a crisis, but to truly be resilient they must go above and beyond the expected response. It’s almost better to overstate the problem than to understate it, VCU Brandcenter’s O’Keefe added. “That’s a demonstration of taking responsibility and taking the challenge seriously,” he said.\r\n\r\n<strong>Silver Lining?</strong>\r\nEffective crisis response is more about long-term strategy than short-term tactics. “The long-term work of building trusting relationships with customers, peers, employees, and others means much more than the wording in a post-crisis press release,” said Will Bunnett, president of political marketing firm Clarify Agency. “No quick fix will help if there isn’t something there people think is worth fixing in the first place.”\r\n\r\nBrand disaster preparedness is critical to resilience, but such plans should serve as guides, not checklists. “Once a catastrophe hits, be sure to assess your original plan and tweak as necessary before jumping into actions,” Cision’s Bell said. “While there’s no way to prepare for every scenario, when a plan is in place for various types of crises, chances are you’ll be able to pull bits and pieces from different response plans. If nothing else, preparing for a crisis in advance will identify the proper chain of command and communication.”\r\n\r\nIn the end, a well-handled brand crisis can even have an upside. “If you respond immediately and forcefully, you can actually end of with a stronger brand than you started with,” O’Keefe said. “Consumer love a brand that owns up to its challenges and commits itself to making things better.”\r\n\r\nOriginally published by <a href=\"http://www.cmo.com/features/articles/2017/2/25/how-to-build-a-crisisresilient-brand.html#gs.null\" target=\"_blank\" rel=\"noopener noreferrer\">CMO.com</a>\r\nPhotos courtesy of CMO.com', 'Don’t Worry, You Really Can Build A Crisis-Resilient Brand', '', 'inherit', 'closed', 'closed', '', '2289-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 2289, 'http://cbx.cappendev.com/2289-revision-v1', 0, 'revision', '', 0),
(2833, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<strong>Experts prescribe remedies for ailing beauty sales in languishing chains.</strong>\r\nFor many shoppers, the average mass-market beauty department is one big yawn. Retailers have elevated the assortment, but clunky, overstocked displays make finding many products difficult. Shoppers know just what to expect when they walk into their local chain store, and that’s the problem, said retail experts polled by WWD. The sameness across retail nameplates is prompting consumers to look elsewhere for beauty. For the first time in years, department and specialty store beauty sales are growing faster than mass.\r\n\r\nAccording to data from IRI for the 52-week period ended Sept. 6, in multiunit stores, most beauty category sales expanded an average of 4.5 percent over the year prior. While that shows some improvement over 2 percent inclines in the first half of 2015, it is below the 7 percent increase in prestige recently reported by The NPD Group.\r\n\r\nThat’s a tough reality given beauty products produce the second largest portion of sales in drugstores behind pharmacy, and the category ranks within the top five departments at discount stores. Consumers are looking for change.\r\n\r\nFor years, chain stores have presented beauty in much the same way, with cosmetics brands lining one wall, and skin- and hair-care and bath products filling rows and rows of shelving. They are only occasionally interrupted by photos or graphics.\r\n\r\n“Build me my magic box,” that’s what consumers are clamoring for, according to in-depth consumer research just completed by WSL Strategic Retail. “We’ve spent the last 10 years worrying about logistics or the implication of digital. But the reality is, 90 percent of sales are still in a store. People think about digital as a black box, they think about stores as a place to exercise and mingle with people,” said Wendy Liebmann, the founder and chief executive officer of WSL. “We’ve left the box to itself and shoppers are calling for change.”\r\n\r\nThat’s the clarion call. But a mind shift could be a challenge. “It’s tough for mass [merchants] to change up the way products are merchandised,” said Ben Bennett, cofounder and chief creative officer at Hatchbeauty. “Success is measured by dollar per square foot with products packed in rows in the aisles.”\r\n\r\nBennett, along with several other creative thinkers, suggested retailers station beauty at the center of the store, and have products build out from there.\r\n\r\nThe aisles and aisles of products, most of which are hidden behind bulky outer cartons, make beauty shopping more of a chore, said Jeanine Recckio, beauty futurologist of Mirror Mirror Imagination Group. “We expect the consumer to do all the work. We’re making shopping too hard and not fun to do….Retailers are so stuck on the numbers that they’ve forgotten the experience.”\r\n\r\nAt the root of the problem is the enormous volume of inventory housed within the beauty department. “The model is built for visual impact,” said Joe Magnacca, a former drugstore executive who most recently was ceo of RadioShack Corp. “It’s excessive from an inventory point of view, with 80 percent of the sales coming from 20 percent of the stockkeeping units,” said Magnacca, who is credited with sweeping improvements during his time at Duane Reade and Walgreens.\r\n\r\nJoe Bona, president of branded environments at CBX, a branding agency, agreed beauty needs an overhaul. “Mass-market retail has always been about ‘stack it high and keep the prices low,’ but beauty is bigger than that,” he said. “People go out of their way to shop at, say, Nordstrom or Sephora because these are sumptuous environments with elevated levels of service. These are places where women can relax and take care of themselves.” Bona envisions an oasislike approach where retailers jettison prosaic beauty aisles for more theatrical space. “You want women to cross the threshold, smell pleasant fragrances, hear soothing music, see softer lighting, and just relax. You want them to go ‘Wow. This is like a spa.’”\r\n\r\nVictoria Buchanan, a visual trends researcher at The Future Laboratory, said there is simply too much stuff for shoppers to peruse. In her view, rethinking the beauty department hinges on the idea of curation.\r\n\r\nDylan Lauren, founder and ceo of Dylan’s Candy Bar, also called for an edited approach, and a more inviting environment. Recalling the idea behind Dylan’s Candy Bar, she said, “I wanted my customers to experience candy differently. Our mission was to awaken the inner child.” Mass merchants could do the same with beauty with a leaner assortment, enticing packaging, better lighting and digital images, she said.\r\n\r\nEnticing the Millennial consumer is a must for the mass business to turn around. Not only are Millennials quickly becoming the biggest demographic group, they have a halo effect on other age segments, especially Baby Boomers who bristle when pegged as old and stodgy. “Millennials are drawn to experiences that involve their peers and friend endorsement. They want instant feedback on what they purchase and approval by their social followings. Playing to those elements is key for discount beauty retailers to draw in this audience,” said Amy Levin, founder of College Fashionista, a Web site popular with Millennials. She said current product displays cheapen the experience. Her advice: merchandise by occasion, such as brunch or a night out. Monetary rewards for those who spread the good word on a retailer can also sweeten sales.\r\n\r\nAnother hurdle to sales is that shoppers generally cannot try a product first. Betsy Olum, cofounder of Beauty Innovation Group, suggested offering samples of key launches, noting that most shoppers want to see, smell and touch a product before buying. “One of the most important things about beauty is being able to explore and play with the products,” said Olum, whose experience includes posts at Sephora and HSN.\r\n\r\nOriginally published in <a href=\"https://pmcwwd.files.wordpress.com/2015/12/wwd1202web.pdf\" target=\"_blank\">WWD</a>.', 'Dreaming Up An Ideal Store', '', 'inherit', 'closed', 'closed', '', '2150-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 2150, 'http://cbx.cappendev.com/2150-revision-v1', 0, 'revision', '', 0),
(2834, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', 'By Rick Barrack\r\nBrangelina, George Clooney, Justin Timberlake and other stars who lend their names to liquor brands are designing the packaging to be consistent with the personalities we see on the red carpet.\r\n\r\nA few months ago, megastars Brad Pitt and Angelina Jolie added another accolade to their long list of joint accomplishments. No, they didn’t become parents for the umpteenth time—they won “Best Rose in the World” in Wine Spectator’s Top 100 Wines of the Year issue.\r\n\r\nYou heard me right; Brangelina is now a premiere winemaker, which is further proof that alcohol is the new perfume, with more celebrities opting to lend their personas to spirits than scents. Stars such as George Clooney, Justin Timberlake and Sofia Coppola also are lending their names (and possibly, expertise) to wine and liquor brands, making the local wine store shelf resemble an issue of US Weekly. So how do these stars—who have an army of publicists and Tweeters shaping their public personas—protect their images when it comes to the packaging and marketing of their liquor brands?\r\n\r\nGeorge Clooney is a lover of women, Italian villas and—as nightclub impresario Rande Gerber knows—tequila. It seems that while the two were just hanging out being dudes in Cabo San Lucas, they hatched an idea to launch a tequila brand; in fact, the name of their brand, “Casamigos,” means “House of Friends.”\r\n\r\nPartying celebrities starting a liquor brand may not be surprising—but what will surprise you about George’s brand is the way it looks. The design is very simple, even bordering on—I’ll say it—feminine. A typewriter font gives the brand a handmade feel, informs buyers of the ingredients and where/when the tequila was bottled, and features an edition number. Consistent with the intimate feel is the fact that every bottle label is signed by the two founders. As for the aqua blue logo, one can only assume that it reflects the Blue Weber Agave from which the product is made.\r\n\r\nWhile this bottle may not reflect George’s masculine persona, it is definitely charming and refined, adjectives often used to describe the actor/director (at least by the media).\r\n\r\nAnother celebrity, Justin Timberlake, is trying to give George a run for his money with his tequila brand, Sauza 901. With a name that’s a nod to the area code of JT’s hometown of Memphis, TN, Sauza 901 is definitely catering to a younger, hipper, clubbier audience.\r\n\r\nJustin may claim to be a spirits aficionado (his song “Drink You Away” has a line about trying “Jack, Jim..all of their friends”), but he’s also the consummate performer. With this tequila, he’s trying to get people to party and drink along with him. The bottle’s long hexagonal shape and an oversized “901” graphic is edgy, sexy and slightly mysterious. Justin is likely modeling his public persona (if not his film career) after George’s, but his tequila brand feels a lot more mass—and the fact that it is being marketed by Sauza suggests just that. This is not the homemade, small batch tequila touted by George, but a mainstream tequila for those who love a good time (and in all likelihood, Justin’s music).\r\n\r\nDirector Sofia Coppola was blessed with talent, good looks and a father who is not only an incredible director but who also owns a vineyard. As a gift to his daughter, Francis Ford bestowed her with her own champagne, named—what else?—Sofia.\r\n\r\nGiven that Sofia is something of a fashion brand herself—she has designed handbags for Louis Vuitton, been a guest editor at French Vogue and starred in a Marc Jacobs ad campaign—one would assume that she had a definite hand in the creation of the Sofia champagne brand.\r\n\r\nMy favorite aspect of the champagne is the fact that it is packaged in a metal can, the perfect mix of “mass” and “class.” The white logo, in a sanserif font, contrasts against a metallic raspberry color, as does a romanticized illustration of a grapevine. The can is undoubtedly feminine, but it’s sleek enough to be held by a guy. And it comes with a matching plastic straw, in a cardboard box that is so attractive, it could be a gift under a Christmas tree. Yes, Sofia gives a winning performance on this one—too bad they don’t give out Oscars for alcohol brands.\r\n\r\nSince we’ve tackled tequila and champagne, let’s look at Sean Combs’ vodka brand, Ciroc. This brand is a little bit different from the others, because the product was created by Diageo before the former P. Diddy came on as brand ambassador in 2007.\r\n\r\nThe bottle is hip enough to suit his persona, with a slender, towering shape that is as imposing on shelf as the entrepreneur himself. And the blue circle on the bottle makes an eye-catching bulls eye behind the bar.\r\n\r\nWhere Combs really gets to shine is in the marketing for the vodka. Ad campaigns feature him as a modern day Sinatra, sitting around a table with his very own Rat Pack. Few celebrities today know more about branding than Diddy, who not only created his own hip-hop “brand” but also created the successful Sean John fashion line, a movie production company, a men’s perfume and two nightclubs, among other ventures. By partnering with Ciroc, Combs has used his prowess to turn a 50,000 case per year vodka brand into a 2 million case per year spirits superstar.\r\n\r\nThe list could go on and on. Dan Ackroyd launched Crystal Head Vodka in 2008, and his vodka, is filtered through 500-million-year-old quartz crystals that have supposed spiritual qualities. (Inspired by “Ghostbusters,” Dan?)\r\n\r\nFinding the spirits category no laughing matter, Ackroyd’s buddy and co-star Billy Murray founded Slovenia Vodka with dancer Mikhail Baryshnikov in the most bizarre celebrity partnership ever.\r\n\r\nDrew Barrymore went from wild child to wife/mother to vintner, with her brand Barrymore Wines.\r\n\r\nAnd who can forget that “Real Housewife” of New York, Bethenny Frankel, launched her Skinny Girl Margaritas while starring on the show? Hey, when reality TV gives you lemons, why not make lemonade-flavored cocktails?\r\n\r\nSo, what does Brad and Angie’s brand look like, you may ask? An actor who fancies himself a design aficionado and art collector, Brad likely had a hand in the design—as he did with houses in New Orleans for his Make It Right initiative, his Pitt-Pollaro furniture collection and even Angie’s engagement ring.\r\n\r\nThe Miraval Rosé bottle, named for their estate in Provence (excuse me…), is sophisticated and streamlined, with a bodacious shape that brings a particular actress to mind—and I’m not talking about Jennifer Aniston. Although don’t be surprised if Smartwater millionairess Jen launches her own alcohol brand in the near future—it seems to be a trend that’s caught a lot of (TMZ) buzz.\r\n\r\nRead more: <a href=\"http://www.packagingdigest.com/beverage-packaging/dressing-celebrity-alcohol-packaging-style\" target=\"_blank\">www.packagingdigest.com/beverage-packaging/dressing-celebrity-alcohol-packaging-style</a>', 'Dressing Up Celebrity Alcohol Packaging in Style', '', 'inherit', 'closed', 'closed', '', '1948-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1948, 'http://cbx.cappendev.com/1948-revision-v1', 0, 'revision', '', 0),
(2835, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/10/6a00d8341ca6a453ef016761fe4321970b-320wi.jpeg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/6a00d8341ca6a453ef016761fe4321970b-320wi.jpeg\" alt=\"\" title=\"6a00d8341ca6a453ef016761fe4321970b-320wi\" width=\"320\" height=\"250\" class=\"alignnone size-full wp-image-4871\" /></a>\r\nSo, I’m on this date. And for all intents and purposes, it’s going pretty well. When he asks me if I would like to go somewhere for dessert, I’m in. When he asks me where I want to go (how kind and thoughtful!), I’m even more excited.\r\n\r\n“Let’s get FroYo!” I say.\r\n\r\nHis response?\r\n\r\n“What’s FroYo?”\r\n\r\nAnd that, my friends, is how our date ended. How can a man not know what FroYo is? Wait – how can anyone not know what Fro-Yo is?? It just happens to be the most delicious, low-calorie (if you get tart flavor and add a dash of chocolate peanut butter like I do) dessert you could ask for.\r\n\r\nObviously, I feel strongly about my FroYo. So, you can imagine my excitement when I received word that Duane Reade (drugstore retailer extraordinaire) decided to add a self-serve frozen yogurt bar to its Broadway and 52nd Street NYC store. You mean I can get lipstick, toothpaste, a prescription filled and FroYo? Wow.\r\n\r\nUpMarket Fro-Yo is, according to a recent company press release, part of Duane Reade’s plan to become a total health/beauty/daily living destination. They must be really tuned in to how important FroYo is in today’s world. Or at least in my world.\r\n\r\nWhile it’s a bizarre combination—drugstore meets FroYo—I applaud the innovation. In fact, this type of “out of the box” innovation is not exactly a new thing for Duane Reade. It added a sushi and juice bar to its 40 Wall St. location in New York last year, and it looks as though the drugstore retailer will continue to bring healthy food options to various retail locations.\r\n\r\nOne of the things I’m digging about the FroYo bar (besides its FroYo of course) is the design – all handled by CBX. It’s sleek, the colors are enticing and they’ve made great use of integrating the FroYo swirl cleverly into the design. There’s absolutely no way you’re going to walk by this and not get frozen yogurt. You sort of have to – that’s how good it looks.\r\n\r\nNow the only question left to be answered is: do they have tart, chocolate and peanut butter flavors available, along with a single man who can take me there on a date? That’s sort of the deal-breaker for me…\r\n\r\nWhat do you think about drugstore meets FroYo? Ever ended a date due to a total lack of dessert knowledge?\r\n\r\n<a href=\"http://retaildesigndiva.ddionline.com/2012/02/drugstore-meets-froyo-you-in.html\" target=\"_blank\">http://retaildesigndiva.ddionline.com/2012/02/drugstore-meets-froyo-you-in.html</a>', 'Drugstore Meets FroYo -- You In?', '', 'inherit', 'closed', 'closed', '', '1692-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1692, 'http://cbx.cappendev.com/1692-revision-v1', 0, 'revision', '', 0),
(2836, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>On Wednesday, the New York-based Walgreens-owned ubiquitous drugstore Duane Reade opened its new flagship store bring the brand vision “New York Living Made Easy” to life in a vibrant neighborhood that is establishing its upscale identity. The roughly 22,000-square-foot store is the largest Duane Reade ever built. The store, which will be open 24 hours a day, seven days a week, is located in close proximity to the New York Stock Exchange and features the first introduction of their parent companies brand into a store “Powered by Walgreens Pharmacy Network”; an expanded beauty department centering on the award-winning Duane Reade LOOK Boutique; a unique fresh food, beverage and snack department; sushi bar, a shoe shine area, the largest Duane Reade/HP digital photo center and daily fresh flowers for sale. As well as an in-store salon will offer blowouts for $35 to $45 and manicures for $10; “Find Your Look,” a computer that takes your photo, lets you scan in makeup items, then retouches your photo to show how you would look in those products; a juice bar where employees whip up made-to-order $4.99 smoothies and a Coca-Cola machine that dispenses 130 drinks at the touch of a computer screen.\r\nAnd of course the CBX designed and recently renamed Private Brand Good & Delish, the groundbreaking UPC based skyline value brand and Apt 5 all playing starring roles with endcaps and signage engaging customers in the brands throughout the store.\r\n\r\nHere is the press release from Duane Reade:\r\n\r\nNew York City’s Largest Drugstore Chain Unveils the World’s Most Innovative Drugstore with Pharmacy Services Powered by Walgreens\r\n\r\n40 Wall Street, known as the “Crown Jewel of Wall Street,” once held the title of the tallest building in the world. Now, it is home to a 22,000-square-foot Duane Reade flagship store and one of the drugstore chain’s most innovative locations to date, which is scheduled to open July 6th. The new 24-hour store will have a decided “up market” focus, from its health care, food and beauty offerings to exclusive services and amenities never before seen in a Duane Reade or any other drugstore.\r\n\r\n“This store represents a milestone, with the best ideas of Duane Reade and Walgreens setting a new benchmark for health and daily living,” said Walgreens President and CEO Greg Wasson. “As part of the Walgreens family of companies, Duane Reade is taking an important step in its highly visible re-branding initiatives with the opening of this store.”\r\n\r\nJoe Magnacca, President of Duane Reade and President of Daily Living Products and Solutions for Walgreens, said, “This space signifies great historical achievement, where it took workers just 93 days to build the entire steel frame of this 72-story building in 1930. Since then, it has been transformed for the new era, mirroring Duane Reade’s strategic brand repositioning today. 40 Wall Street is the latest phase in introducing our iconic New York brand to its modern relevancy with our New York metropolitan area customers.”\r\n\r\nQualified medical attention will be on-hand with the company’s signature, no-appointment-required “Doctor On Premises” service that provides urgent, affordable and quality health care, including Duane Reade’s first pharmacy “Powered by Walgreens Pharmacy Network.” The new system will link to Walgreens pharmacy system, the largest pharmacy network in the U.S. New Yorkers, out-of-state residents and visitors now can have their Walgreens pharmacy information available at this Duane Reade location for a seamless patient experience that will also include prescription “ready” text messaging.\r\n\r\nAn expanded beauty department will feature the award-winning LOOK Boutique offering before/after virtual makeovers, skin analysis from Philips Crystalize, and an automatic fragrance sampler that will allow customers to try more than 40 different scents on their wrist. A nail salon will feature manicures, gels, the latest colors from OPI and essie, and a hair salon by Phyto Universe with services like hair/scalp analysis, blowouts and styling from a certified hair care professional. High-end, salon grade skin/hair products and accessories will be available from Nuxe and other trusted brands.\r\n\r\nDuane Reade will bring the best of its New York Living Made Easy vision with store offerings that will include: a Sushi Station, featuring a chef and full menu from edamame to elaborate rolls; The Juice Market, offering fresh-made specialty themed smoothies; a Starbucks coffee and fresh bakery counter; a Coca-Cola “Freestyle” machine dispensing 130 varieties of Coca Cola fountain drinks; and an expanded natural and organic section containing fresh fruits, vegetables, wraps, sandwiches and salads made daily; including other products exclusive to Duane Reade.\r\n\r\n“The fresh and healthy food offerings will be un-paralleled within the drugstore industry,” said Paul Tiberio, Senior Vice President of Merchandising & Chief Marketing Officer for Duane Reade. “As our customers shop across fewer retailers, we have positioned 40 Wall Street to best service the ‘need-it-now’ trips of the area’s growing residential and professional populations, offering an ‘up market’ fresh food proposition and their one-stop shop solution.”\r\n\r\nThe Virtual Assistant, custom designed for Duane Reade by Tensator, will welcome and introduce customers to the many new store features by utilizing the latest in holographic imaging and audio-visual technology to create the illusion of a real person. (Tensator is a global leader in queue management and digital signage solutions.)\r\n\r\nFor the professional on the go, a retro-styled, mahogany-polished shoe shine area will be on-hand, and all proceeds from the shine will be donated to various New York-based philanthropic organizations through the Duane Reade Charitable Foundation. In addition, business enthusiasts will be able to browse the international newsstand stocked with papers from financial centers across the globe, power-up at a cell phone charging station that will lock the device and charge while a customer shops, all while taking in important stock, news and sports feeds on the 20-foot official NYSE in-store ticker.\r\n\r\nOther New York City conveniences include daily fresh flowers available for any occasion and the biggest Duane Reade/HP digital photo center to date.\r\n\r\n<a href=\"http://mypbrand.com/2011/07/06/duane-reade-good-delish-invade-wall-street/\" target=\"_blank\">http://mypbrand.com/2011/07/06/duane-reade-good-delish-invade-wall-street/\r\n</a>', 'Duane Reade & Good & Delish Invade Wall Street', '', 'inherit', 'closed', 'closed', '', '1751-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1751, 'http://cbx.cappendev.com/1751-revision-v1', 0, 'revision', '', 0);
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(2837, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>New York, NY – February 21, 2012 – CBX, the New York- based brand agency, announced today that the work it completed as Duane Reade\'s retail brand partner earned an award in Chain Store Age\'s 30th annual Store of the Year Retail Design Competition. Competing with entries submitted from around the world, the Duane Reade 40 Wall Street location won First Place in the 2011 Drug Store/Convenience Store category.\r\nCBX worked with Duane Reade on the overall strategic vision and then created store environments unique to the individual New York local markets. \"The size (22,000-sq-ft.), and the location gave us the opportunity to provide amenities not typically found in a neighborhood pharmacy,\" says Todd Maute, partner, CBX. \"The former bank space with its black marble columns and gilded escalators allowed us to creatively design and offer a hair salon, a nail bar and the new UpMarket grocery featuring sushi and smoothie bars.\"\r\n\r\nA panel consisting of designers, retailers, and architects chose winners based on project objectives, unique project characteristics, and special design elements and materials. Winners of the Chain Store Age Retail Store of the Year 2011 Design Competition will be highlighted in the February/March 2012 issue of Chain Store Age.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/03/brands3.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/03/brands3.jpg\" alt=\"\" title=\"brands3\" width=\"760\" height=\"260\" class=\"alignnone size-full wp-image-644\" /></a>\r\n\r\nAbout CBX:\r\nCBX is a brand agency specializing in corporate identity, consumer branding and retail. The company, with its current staff of 140, was founded in 2003 and has a client base that includes Del Monte, General Mills, Kimberly Clark, A&P, Pathmark, Saks Fifth Avenue Off Fifth, Lord and Taylor, Wawa, Sunoco, and Petro China. In addition to its New York City headquarters, CBX has offices in San Francisco and Minneapolis, and with the CBX World- wide Partnership, has operating offices in Santiago, Buenos Aires, Sao Paulo, Mexico City, Melbourne, Shang- hai, London, Amsterdam and Seoul. The firm was ranked #282 in the Advertising & Marketing industry for the 2011 Inc. 500/5000 list of fastest growing private companies.</p>', 'Duane Reade 40 Wall Street Location,  Designed by CBX, Wins Chain Store Age\'s  \'Store of the Year Retail Design Competition\'', '', 'inherit', 'closed', 'closed', '', '1577-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1577, 'http://cbx.cappendev.com/1577-revision-v1', 0, 'revision', '', 0),
(2838, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>NEW YORK -- Duane Reade has added an Upmarket Chop Salad Bar store-within-a-store at its 100 Broadway location in downtown New York City. The salad bar is designed for customers with limited lunch breaks to quickly customize their own salads in a grab-and-go manner.\r\nDuane Reade collaborated with design firm CBX on the project. CBX\'s goal was to create a distinctive look for Upmarket Chop. The final product includes a giant LED light box of a spoon, fork and knife that hangs on the wall of the salad bar at its centerpiece.\r\n\r\n\"Duane Reade continues to bring value to New York City shoppers, providing everything from pharmacy to fresh food needs,\" said Todd Maute, partner at CBX.\r\n\r\nThe 100 Broadway location also features a juice bar, a sushi bar, coffee station, hot soups and a frozen yogurt station.\r\n\r\nAs CSNews Online also reported, Duane Reade opened its flagship large-scale store at 40 Wall Street in July 2011. That store, located in the Trump Building down the street from the New York Stock Exchange, features many of the same items as the 100 Broadway location, as well as a Coca-Cola Freestyle machine and a Tensator Virtual Assistant.\r\n\r\nDuane Reade is a division of Walgreen Co.\r\n', 'Duane Reade Adds Salad Bar to Its Product Mix', '', 'inherit', 'closed', 'closed', '', '1658-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1658, 'http://cbx.cappendev.com/1658-revision-v1', 0, 'revision', '', 0),
(2839, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>Walgreens continues efforts to innovate its retail stores with the latest addition of Fro-Yo frozen yogurt bars at Duane Reade in New York. \r\nThe renovated Duane Reade located at Broadway and 52nd Street reopened this week with the chain’s first self-serve frozen yogurt bar. UpMarket Fro-Yo is part of Duane Reade’s plan to become a total health, beauty and daily living destination, according to Duane Reade president, Joe Magnacca.\r\n\r\nThe UpMarket brand debuted last year at Duane Reade’s 40 Wall Street location with a sushi bar and juice bar. The addition of frozen yogurt is a continuation of the chain’s strategy to develop neighborhood-centric niche offerings and part of parent company Walgreen’s efforts to reinvent the drugstore experience.\r\n\r\nWalgreen’s opened a flagship store in Chicago in January featuring UpMarket offerings including the Fro-Yo self serve frozen yogurt bar. Other store features include a juice bar and fountain for made-to-order smoothies and milkshakes, fresh hand-rolled sushi and sashimi prepared daily, and hundreds of fresh food items including produce and on-the-go meal options such as wraps, sandwiches and salads.\r\n\r\nThe store also features a Coca-Cola Freestyle machine capable of dispensing 130 varieties of Coca-Cola fountain drinks, a selection of more than 700 wines positioned to pair with artisan cheeses and an assortment of specialty meats and chocolates are also featured. A “LOOK Boutique” beauty department featuring dozens of prestige and niche cosmetic, skincare and hair care brands not typically found in drugstores and staffed with trained beauty advisors. And a nail bar offers professional manicures, and eyebrow shaping and other grooming services.\r\n\r\nThese efforts are being carried over to Duane Reade, which Walgreen’s acquired in 2010. Since then, the chain has expanded Duane Reade’s Good & Delish store brand, now carried at both chains, and relaunched Walgreen’s Deerfield brand under the Nice! store label. Nice! is now carried at both Walgreen’s and Duane Reade stores.\r\n\r\nIn New York, Fro-Yo greets shoppers at the entrance to the store across from the UpMarket Sushi and Juice bars and, through sophisticated design cues, instantly communicates a convenient destination and fast, fresh new alternative for discerning New Yorkers. The modern design was created by CBX, which also helped design Duane Reade’s signature private label strategy and package design system.\r\n\r\n\r\nThe curved space with machines canted at a 45-degree angle makes the flow and pedestrian traffic fluid and easy to navigate. The organic shape of the machines mimics the swirl of the frozen yogurt while a green accent subway tile leads customers through the entire journey with style from cup pick up to flavor choice and topping.\r\n\r\n\r\nUpMarket Fro-Yo serves eight flavors of frozen yogurt along with a variety of toppings at a price of $5.99 per cup.\r\n\r\n<a href=\"http://www.storebrandsdecisions.com/news/2012/01/31/duane-reade-expands-upmarket-offerings-with-fro-yo\" target=\"_blank\">http://www.storebrandsdecisions.com/news/2012/01/31/duane-reade-expands-upmarket-offerings-with-fro-yo\r\n</a>', 'Duane Reade Expands UpMarket Offerings With Fro-Yo', '', 'inherit', 'closed', 'closed', '', '1705-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1705, 'http://cbx.cappendev.com/1705-revision-v1', 0, 'revision', '', 0),
(2840, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p><strong>CBX leverages quintessential New York-centric approach.</strong>\r\nNew York, NY - January 30, 2012 - For New Yorkers, a routine trip to the local drug store to pick up a tube of toothpaste may turn into something totally unexpected. The renovated Duane Reade located at Broadway and 52nd Street reopened with the chain\'s first self-serve frozen yogurt bar. UpMarket Fro-Yo is part of Duane Reade’s plan to become a total health, beauty and daily living destination, according to Duane Reade president, Joe Magnacca.\r\n\r\nDuane Reade collaborated with CBX, its creative retail brand partner, to help develop the name, look and feel for this store within a store environment for a fresh food offering space. The UpMarket sub brand made its debut last year at Duane Reade\'s 40 Wall Street location with a sushi bar and juice bar. It\'s a continuation of the chain\'s strategy to develop neighborhood-centric niche offerings. CBX also helped design Duane Reade\'s signature private label strategy and package design system.\r\n\r\n\"UpMarket Fro-Yo is a unique creative addition to their strategy,\" says Todd Maute, managing partner, CBX. \"This was an opportunity for us to collaborate with Duane Reade management to continue the transformative \'New York Living Made Easy\' vision and create a real destination that offers its customers something innovative in a sophisticated, Duane Reade way,\" he adds.\r\n\r\nThe contemporary design epitomizes the quintessential New York feel with the application of black and white subway tiles and introduces a new signature color of green to indicate an expansion of the fresh food offerings. Playful language punctuated by an edgy tone is complemented with clever graphic icons that speak to the various activities and places people usually enjoy while eating frozen yogurt including bike rides, ice skating, ball games and the beach.\r\n\r\nFro-Yo greets shoppers at the entrance to the store across from the UpMarket Sushi and Juice bars, and through sophisticated design cues, instantly communicates a convenient destination and fast, fresh new alternative for discerning New Yorkers. The curved space with machines canted at a 45-degree angle makes the flow and pedestrian traffic fluid and easy to navigate. The organic shape of the machines mimics the swirl of the frozen yogurt, while a green accent subway tile leads customers through the entire journey with style from cup pickup to flavor choice and topping.\r\n\r\nMenu boards, cups and napkins incorporate the same edgy tone along with the icons, green swirl and talk bubbles (\"Grab life by the berries,\" and \"Go ahead, get creative\") that encourage customers to create their own signature combination of yogurt and toppings. Lighting inside the kiosk, the dispenser units and above the toppings bar gives it a clean, fresh look.\r\n\r\nUpMarket Fro-Yo serves eight flavors of frozen yogurt along with a variety of toppings at a price of $5.99 per cup.\r\n\r\n\"CBX helped us bring something special into the neighborhood that connects with New Yorkers and fits into our larger strategy of enhancing our position as the retailer of choice in New York,\" says Mike DeFazio, Director of store merchandising, Duane Reade.\r\n\r\n\r\n\r\n', 'Duane Reade Expands UpMarket Store Within a Store: Fro-Yo Bar Swirls into New York', '', 'inherit', 'closed', 'closed', '', '1581-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1581, 'http://cbx.cappendev.com/1581-revision-v1', 0, 'revision', '', 0),
(2841, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>NEW YORK, NY, Sep 06, 2012 (MARKETWIRE via COMTEX) -- Capitalizing on the unique nature of its home city, New York\'s Duane Reade chain has built its drugstore brand on uniqueness, with a tag line -- Uniquely New York since 1960 -- that speaks precisely to that point. So it is no surprise that the chain\'s newest store, located at 100 Broadway and overlooking the famous \"Canyon of Heroes\" tickertape parade route, is in a league of its own. Not only does the store\'s design speak to its historic site, but this new Duane Reade location also boasts the brand\'s first ever Upmarket Chop Salad Bar, where customers can create their own customizable salads.\r\nDuane Reade collaborated with agency partner CBX on the creation of the store-within-a-store (Upmarket) Chop Salad Bar, the newest offering for the chain\'s Upmarket brand. The fresh offerings at Upmarket Chop allow customers to customize their own salads in a \"grab \'n go\" manner that works conveniently with their hectic lunch hours. \"Duane Reade continues to bring value to New York City shoppers, providing everything from pharmacy to fresh food needs,\" says Todd Maute, Partner, CBX. CBX helped create a distinctive look for Upmarket Chop, the centerpiece of which is a giant LED light box of a spoon, fork and knife that hangs on the wall of the salad bar.\r\n\r\nThe rest of the store\'s design plays into its historic \"Canyon of Heroes\" location in an 1896 building that formerly housed the American Surety Company. The design features museum-like plaques on each of the nine columns facing Broadway that give a brief description and image of some of the athletes, presidents and war heroes that have been showered with streams of confetti in past parades. The design is fresh, fun and contemporary, with black laminate cubicle shelving, brushed aluminum lighting troughs, black and white subway tiles, an iconic NY skyline and playful framed phrases in the back wall cubicles. From the store\'s second floor, one can look down onto the famous Trinity Church and Cemetery, as well as get a perfect view of the \"Canyon of Heroes\" route.\r\n\r\n<a href=\"http://www.marketwatch.com/story/duane-reade-extends-its-uniquely-new-york-experience-to-new-100-broadway-store-featuring-the-citys-first-upmarket-chop-salad-bar-2012-09-06\" target=\"_blank\">http://www.marketwatch.com/story/duane-reade-extends-its-uniquely-new-york-experience-to-new-100-broadway-store-featuring-the-citys-first-upmarket-chop-salad-bar-2012-09-06\r\n</a>', 'Duane Reade Extends Its \"Uniquely New York\" Experience to New 100 Broadway Store, Featuring the City\'s First Upmarket Chop Salad Bar', '', 'inherit', 'closed', 'closed', '', '1660-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1660, 'http://cbx.cappendev.com/1660-revision-v1', 0, 'revision', '', 0),
(2842, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>New York, NY (9/5/12)--Capitalizing on the unique nature of its home city, New York’s Duane Reade chain has built its drugstore brand on uniqueness, with a tag line – Uniquely New York since 1960 – that speaks precisely to that point. So it is no surprise that the chain’s newest store, located at 100 Broadway and overlooking the famous “Canyon of Heroes” tickertape parade route, is in a league of its own. Not only does the store’s design speak to its historic site, but this new Duane Reade location also boasts the brand’s first ever Upmarket Chop Salad Bar, where customers can create their own customizable salads. \r\nDuane Reade collaborated with agency partner CBX on the creation of the store-within-a-store (Upmarket) Chop Salad Bar, the newest offering for the chain’s Upmarket brand. The fresh offerings at Upmarket Chop allow customers to customize their own salads in a “grab ‘n go” manner that works conveniently with their hectic lunch hours. “Duane Reade continues to bring value to New York City shoppers, providing everything from pharmacy to fresh food needs,” says Todd Maute, Partner, CBX. CBX helped create a distinctive look for Upmarket Chop, the centerpiece of which is a giant LED light box of a spoon, fork and knife that hangs on the wall of the salad bar. \r\n\r\nThe rest of the store’s design plays into its historic “Canyon of Heroes” location in an 1896 building that formerly housed the American Surety Company. The design features museum-like plaques on each of the nine columns facing Broadway that give a brief description and image of some of the athletes, presidents and war heroes that have been showered with streams of confetti in past parades. The design is fresh, fun and contemporary, with black laminate cubicle shelving, brushed aluminum lighting troths, black and white subway tiles, an iconic NY skyline and playful framed phrases in the back wall cubicles. From the store’s second floor, one can look down onto the famous Trinity Church and Cemetery, as well as get a perfect view of the “Canyon of Heroes” route.  \r\n\r\nAbout CBX: \r\nCBX is a brand agency specializing in corporate identity, consumer branding and retail. The company, with its current staff of 140, was founded in 2003 and has a client base that includes Del Monte, General Mills, Kimberly-Clark, A&P, Pathmark, Saks Fifth Avenue Off 5th, Lord and Taylor, Wawa, Sunoco, and PetroChina. In addition to its New York City headquarters, CBX has an office in Minneapolis, and through the CBX Worldwide Partnership, has operating offices in Santiago, Buenos Aires, Sao Paulo, Mexico City, Melbourne, Shanghai, London and Seoul. The firm was ranked #282 in the Advertising & Marketing industry for the 2011 Inc. 500/5000 list of fastest growing private companies.\r\n\r\nAbout Duane Reade:\r\nFounded in 1960, Duane Reade is the largest drug store chain in New York City. In keeping with the company’s brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, food and convenience items for daily life in the City…everything for “How I Feel”, “How I Look”, and “What I Need Now”. The company operates 250+ stores throughout the metropolitan New York region. Duane Reade is part of the Walgreens family of companies, the nation’s largest drugstore chain with more than 7,900 stores in all 50 states, the District of Columbia and Puerto Rico.\r\n', 'Duane Reade extends its “Uniquely New York” experience to new 100 Broadway store, featuring first Upmarket Chop Salad Bar', '', 'inherit', 'closed', 'closed', '', '1772-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1772, 'http://cbx.cappendev.com/1772-revision-v1', 0, 'revision', '', 0),
(2843, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>Duane Reade Flagship Store Wins Design Award:\r\nLocation at 40 Wall Street Is Named Winner of the Convenience Store/Pharmacy Category in the Retail Design Institute\'s 41st Annual International Design Competition\r\n\r\nNEW YORK, NY -- (Marketwire) -- 02/07/12 -- Duane Reade\'s flagship store in Manhattan\'s financial district took first place honors in the Convenience Store/Pharmacy category at the Retail Design Institute\'s 41st annual international awards program last month.\r\n\r\nOccupying the ground floor and mezzanine of a 1930s-era tower at 40 Wall Street, the 22,000-square-foot project represented a collaborative effort between Duane Reade, New York-based branding and retail design consultancy CBX, and Toronto-based consultants Joe Jackman Brand, Inc. The award was presented on Jan. 16 in New York City at a ceremony coinciding with the National Retail Federation\'s (NRF) annual conference.\r\n\r\nDozens of new stores opened during 2011 competed for honors in categories ranging from full-line department stores and specialty stores to supermarkets. All submitted projects were judged by a panel of retail design practitioners on circulation, lighting, finishes, visual merchandising, graphics and way-finding, branding and fixturing.\r\n\r\nOpened last July, the flagship store for the iconic, 256-unit New York chain (now a part of Walgreen Co.) was designed for its location in the heart of New York City\'s Financial District. The project goal was to build a state-of-the-art prototypical pharmacy/convenience store, yet remain sensitive to the architecture in the storied space where the Rockefeller family operated its bank. Some of these vintage architectural elements greeting customers are dramatic stone arch bays, marble columns, 28-foot-high ceilings and gold-gilded accents. Decidedly more high tech is a virtual \"talking\" greeter (holography and A/V technology), which directs customers from the entrance on their journey for prescriptions or everyday basics.\r\n\r\nMany of the store\'s features were guided by Duane Reade\'s vision statement, \"New York Living Made Easy.\" Customers will find a fast and easy-to-navigate space with an in-store Starbucks, sushi bar, juice bar, prepared foods to go, as well as such new departments as a nail bar and hair salon. There\'s the customary pharmacy and a rray of OTC medications, but there\'s also a no-appointment-needed doctor on duty and beauty consultants to assist shoppers with makeovers -- all in a well-lit, inviting setting. Time-pressed customers can also count on such amenities as a cell phone charging station.\r\n\r\nDuane Reade\'s prototypical colors of blue, green and mauve are used in strategic places throughout the space, while signage is minimally places. The design of the Up Market convenience foods area on the store\'s mezzanine is kept fresh, fun and contemporary with such touches as black-and-white subway tile, quartz-topped stand-up counters, sleek reach-in coolers and a playful text wall. Mindful of the Financial District digs, Wall Streeters on hand for a quick lunch or coffee break can still keep an eye on the market thanks to a 20-ft. NYSE ticker.\r\n\r\n\"On other hand, the nail bar and hair salon were designed to create a serene break from the hustle and bustle of Wall Street,\" explained Joseph Bona, President of CBX\'s Retail Division. The spaces are accented with crystal chandeliers emitting a soft mauve halo glow while light music plays overhead.\r\n\r\n\"We are honored to be among the winners, and very pleased to have had the opportunity to collaborate on this very special project with the progressive vision of Mike DeFazio, Duane Reade Senior Director of Store Concepts, and retail consultants Joe Jackman and Vern Gomes of Joe Jackman Brands,\" commented Bona.\r\n\r\n\"The Duane Reade flagship on Wall Street was a huge hit with our participants of the NRF Retail Tour series,\" said Brian Dyches, International President of the Retail Design Institute. \"We took more than 100 global retail executives into the space and they were simply wowed by the \'fit\' of Duane Reade within this iconic locale.\"\r\n\r\nThe execution of the concept was well conceived, implemented and well stylized to meet the needs of daytime employees and residents of Manhattan\'s financial district, continued Dyches, who also heads Trend Habitat, a California-based trend consultancy. \"The embedded technology platforms were well placed in their respective departments and did as promised -- enhanced the customer experience via great information and respect for time management,\" he noted.\r\n\r\n<a href=\"http://www.bloomberg.com/article/2012-02-07/at.NsaDlDLVo.html\" target=\"_blank\">http://www.bloomberg.com/article/2012-02-07/at.NsaDlDLVo.html</a>', 'Duane Reade Flagship Store Wins Design Award', '', 'inherit', 'closed', 'closed', '', '1700-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1700, 'http://cbx.cappendev.com/1700-revision-v1', 0, 'revision', '', 0),
(2844, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>NEW YORK -- Duane Reade\'s Manhattan flagship store, located at 40 Wall Street, won first place in the Convenience Store/Pharmacy category of the Retail Design Institute\'s 41st annual international awards. The store is the result of collaboration between Duane Reade, branding and retail design consultancy CBX and Toronto-based Joe Jackman Brand Inc.\r\n\"We are honored to be among the winners, and very pleased to have had the opportunity to collaborate on this very special project with the progressive vision of Mike DeFazio, Duane Reade senior director of store concepts, and retail consultants Joe Jackman and Vern Gomes of Joe Jackman Brands,\" said Joseph Bona, president of CBX\'s retail division.\r\n\r\nThe store was designed to be a state-of-the-art prototypical c-store while remaining sensitive to the architecture of the building. Vintage elements such as stone arch bays, marble columns, high ceilings and gold accents mix with the store\'s high-tech virtual \"talking\" greeter.\r\n\r\nStore features, guided by company vision statement \"New York Living Made Easy,\" include an easily-navigable space, an in-store Starbucks, sushi bar, juice bar, fresh prepared food, a nail bar, hair salon and cell phone charging station, among other amenities.\r\n\r\nDuane Reade\'s blue, green and mauve colors are used strategically, and signage is minimal. The location also features black-and-white subway tile and quartz-topped stand-up counters. A 20-foot New York Stock Exchange ticker keeps financial district employees up to date.\r\n\r\n\"The Duane Reade flagship on Wall Street was a huge hit with our participants of the NRF Retail Tour series,\" said Brian Dyches, international president of the Retail Design Institute. \"We took more than 100 global retail executives into the space and they were simply wowed by the \'fit\' of Duane Reade within this iconic locale.\"\r\n\r\n<a href=\"http://www.csnews.com/top-story-business_focus-duane_reade_flagship_store_wins_international_design_award-60437.html\" target=\"_blank\">http://www.csnews.com/top-story-business_focus-duane_reade_flagship_store_wins_international_design_award-60437.html</a>', 'Duane Reade Flagship Store Wins International Design Award', '', 'inherit', 'closed', 'closed', '', '1698-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1698, 'http://cbx.cappendev.com/1698-revision-v1', 0, 'revision', '', 0),
(2845, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>Duane Reade’s flagship store in Manhattan’s Financial District took first-place honors in the Convenience Store/Pharmacy category at the Retail Design Institute’s 41st Annual International Store Design Awards Gala last month in New York City. The event coincided with the National Retail Federation’s annual conference.\r\nThe flagship store for the iconic 256-unit New York chain—now part of Walgreen Co.—opened last July. It’s the result of a collaboration between Duane Reade; New York-based branding and retail-design consultancy CBX; and Toronto-based consultants Joe Jackman Brand. It was designed for its location in the heart of New York City’s Financial District.\r\n\r\nThe store’s 22,000 square feet occupy the ground floor and mezzanine of a 1930s-era tower at 40 Wall Street. The project goal was to build a state-of-the-art prototypical pharmacy/convenience store that would remain sensitive to the architecture of the space where the Rockefeller family operated its bank. Some of its vintage architectural elements are stone arch bays, marble columns, 28 foot-high ceilings and gold-gilded accents. Its more high-tech feature is its virtual “talking” greeter—a combination of holography and A/V technology—which directs customers from the entrance on to their destinations.\r\n\r\nStore representatives say its features were guided by Duane Reade’s vision statement, “New York Living Made Easy.” Thus, it was designed for fast and easy navigation, and includes a Starbucks, a sushi bar, a juice bar, prepared foods to go, a nail bar, a hair salon and a pharmacy with a no-appointment-needed doctor on duty. There are also beauty consultants who assist with makeovers and a cell phone charging station.\r\n\r\nDuane Reade’s prototypical colors of blue, green and mauve are used in strategic places, and signage is minimally placed. The Up Market convenience foods area features black-and-white subway tile, quartz-topped stand-up counters, sleek, reach-in coolers and a playful text wall. Interested consumers can keep an eye on a 20-foot New York Stock Exchange ticker. The nail bar and hair salon are accented with crystal chandeliers that emit a soft mauve halo while light music plays nearby. They two areas were “designed to create a serene break from the hustle and bustle of Wall Street,” explains Joseph Bona, president of CBX’s retail division.\r\n\r\nAll of the submissions competing for honors were judged by a panel of retail-design practitioners on circulation, lighting, finishes, visual merchandising, graphics and way-finding, branding and fixturing.\r\n\r\n\r\n<a href=\"http://www.beautystorebusiness.com/duane-reade-flagship-wins-top-honors\" target=\"_blank\">http://www.beautystorebusiness.com/duane-reade-flagship-wins-top-honors\r\n</a>', 'Duane Reade Flagship Wins Top Honors', '', 'inherit', 'closed', 'closed', '', '1703-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1703, 'http://cbx.cappendev.com/1703-revision-v1', 0, 'revision', '', 0),
(2846, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p><strong>CBX leverages New York-centric approach to redesign its private label portfolio</strong>\r\nNew York, NY (04/26/10) - The New York marketplace breeds it\'s own type of shoppers. And retailer Duane Reade knows exactly who they are, what they need, and how they like to shop. With more than 250 locations in New York and its surrounding boroughs, and a dominant market share, Duane Reade sought to further develop its position and product offering specifically for this shopper and wrapped in a New York iconic style.\r\n\r\nCBX, a strategic branding company, was charged with developing the private label expression of Duane Reade\'s new brand strategy. According to Todd Maute, CBX Managing Partner: \"Our mission was to broaden Duane Reade\'s private brand product appeal, enhancing its position as the preferred store for New Yorkers and further bringing to life the brand\'s new positioning \'New York Living Made Easy.\'\"\r\n\r\n \"We brought in a New York agency that is expert with private brand image and packaging design, and understands the quintessential New York shopper. CBX helped us communicate and connect with New Yorkers through a unique product voice,\" said Joe Magnacca, Chief Merchandising Officer, Duane Reade, Inc.\r\n\r\nTo build upon Duane Reade\'s new image, CBX collaborated with the retailer on multiple fronts to help strengthen their relationship with customers. First, CBX provided input into Duane Reade\'s private brand architecture, and designed its private label brand imagery and packaging systems. Then, they helped revamp the loyalty card brand image and collateral material. To further establish direct communication with Duane Reade\'s customer, CBX designed an edgy New York publication called The Duane Reader to help market and support all of their branding and product development efforts.\r\n\r\nThe private label brand portfolio was completely revamped along with the product mix to draw consumers into the store as well as to enhance their \'uniquely New York\' value messages. Multiple brands across 2,000 SKUs were developed. Here are the brands:\r\n\r\nDR Delish, a new line of premium foods that stand out on shelf with black-and-white packaging and feature fun and edgy New York-themed photography and proprietary artwork of New York City landmarks. Items in the line include Spectacular Chocolate Chip Cookies with a theatrical spotlight shining on appetizing product shots. Deluxe whole cashew cans whimsically position the cashews on bar stools and park benches, and Fire Fighter\'s Joe coffee packages include a backdrop of New York skyscrapers.\r\n\r\nApt. 5 was repositioned as a household products brand with an apartment-living slant. Products in bright, colorful packages pop from the shelf, and include toilet paper with an image of an empty roll on a tiled bathroom wall in a typical New York City apartment. A green version, designed to take their rightful place alongside other credible \"green\" brands, includes cleaning products featuring bright green labels with interior photography of bathrooms, kitchens and living rooms from pre-war New York apartments.\r\n\r\nDR is a line of HBA products that were formerly found under the Duane Reade label. Bright bands of color delineate the line of products on white, apothecary-style packaging compositions. \r\n\r\nIn addition, a value line of products was developed to provide the Duane Reade customer with extreme value in key categories. Products include high-value items such as bottled water, paper towels and nuts with iconic, UPC-style illustrations of New York landmarks (i.e., the Statue of Liberty, Brooklyn Bridge).\r\n\r\nProducts from these lines began rolling out in October 2009.\r\n\r\nThe first issue of The Duane Reader, a twice-yearly store-branded publication, debuted in November 2009 and was distributed in The New York Times and the Daily News, and handed out throughout the city. Crammed with products, historical information and informative tips connected with city living, it boasts a distinctive, edgy New York tone and reflects the brand\'s complete transformation. \r\n\r\nThe new loyalty card was named Duane Reade Flex Rewards, to signal change from its old program to a more flexible and easy system. The card\'s design leverages the popular and iconic Duane Reade \"urban luggage\" shopping bag and boxes spelling out the word \"rewards\" floating into the shopping bag to add an element of freedom and reward. An 80-page Duane Reade Beauty Book was also developed as a tool to educate consumers about Duane Reade as a destination for prestige and everyday beauty needs.\r\n\r\n\"Duane Reade\'s remarkable transformation has been guided by several clear and actionable points of strategy,\" says Joe Jackman, Acting Chief Marketing Officer, Duane Reade, Inc. \"Easy, rewarding, and uniquely New York. These same words could as accurately describe our partnership with CBX.\"</p>\r\n', 'Duane Reade Gets in a New York State of Mind for Private Label Expansion', '', 'inherit', 'closed', 'closed', '', '1618-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1618, 'http://cbx.cappendev.com/1618-revision-v1', 0, 'revision', '', 0),
(2847, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>New York, NY (06/03/2011) - CBX, the strategic branding and retail design firm, today announced that its design for the Duane Reade Growler Bar in Brooklyn, NY, received the award for Best Specialty Department in the 2011 CSNews Store Design Awards.\r\nA total of 14 Convenience Retailers were cited in the 2011 Awards.\r\n\r\nFor Duane Reade\'s Williamsburg, Brooklyn store, CBX helped create a store within a store for the growler bar (a new way - or should we say old way - to buy beer dispensed straight from the keg into a \"growler\" -a 64 oz. refillable bottle). The New York sense of style is everywhere, from the name, \"Brew York City\", to the detailed skyline of Williamsburg and references to the adjacent subway line.\r\n\r\n\"We designed the growler bar to have its own unique look and feel, but fit cohesively within the Duane Reade, New York-centric store experience,\" says Todd Maute, partner, CBX.\r\n\r\nPhotos and descriptions of the winners will appear in the September and October issues of Convenience Store News.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/growler.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/growler.jpg\" alt=\"\" title=\"growler\" width=\"825\" height=\"900\" class=\"alignnone size-full wp-image-680\" /></a>\r\n\r\n<strong>About Convenience Store News:</strong>\r\nConvenience Store News\' mission is to deliver the insight, analysis, market research and business intelligence that helps c-store retailers stay ahead of what\'s next - critical information to grow sales and profits.', 'Duane Reade Growler Bar, Designed by CBX Wins Convenience Store News Design Award', '', 'inherit', 'closed', 'closed', '', '1597-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1597, 'http://cbx.cappendev.com/1597-revision-v1', 0, 'revision', '', 0),
(2848, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>New York City -- With its array of in-store services, expanded food offerings and unexpected amenities, the new Duane Reade flagship in downtown Manhattan pushes the envelope of drugstore retailing -- and it does so with a style and ambience that sets it apart from the competition.\r\n<a href=\"http://www.chainstoreage.com/duane-reade-manhattan\" target=\"_blank\">(View photos of the flagship store)\r\n</a>\r\n\r\nThe 22, 000-sq.-ft. store is located in the Trump Building at 40 Wall Street (once the tallest building in the world), in a cavernous space that was formerly home to a bank. With its vaulted ceilings and marble columns, the refashioned interior combines the building’s historic architecture with decidedly contemporary elements, starting with a high-tech holographic “virtual” greeter that welcomes customers. In a nod to its location, there is also a NYSE ticker. The interior was designed by CBX, New York,\r\n\r\nThe new Duane Reade boasts a number of services, including a nail salon, hair salon and shoe shine station. A doctor is on hand in the pharmacy for consultation. The expanded food section is more like a mini-convenience store. It includes a juice bar, sushi bar, and refrigerated cases with such Big Apple favorites as pastrami from the Carnegie Deli and sandwiches from Zabar.\r\n\r\nThe store brings together many of the innovations that Duane Reade has been working on in recent years under one roof for the first time -- and also brings the best of its parent company, Walgreens, particularly the latter’s pharmacy expertise.\r\n\r\n“This store will serve as an incubator for new ideas,” said Joe Magnacca, president of Duane Reade and president of Daily Living Products and Solutions for Walgreens. “And where is makes sense, we will apply whatever works here to other locations, Walgreens as well as Duane Reade.” (Walgreens acquired the 258-store Duane Reade in 2010 for about $1 billion.)\r\n\r\nThe 22,000-sq.-ft. Wall Street location is the largest to date in Walgreens’ portfolio. But that will not be true by the end of the year, Magnacca said.\r\n\r\n“We are looking to open flagships under the Walgreens banner, in select locations,” he added.\r\n\r\nSome of the key highlights of the store include:\r\n\r\n<ul>A big focus on fresh foods, with a sushi station complete with a chef, a juice bar with fresh-made smoothies, and an expanded natural and organic section containing fresh fruits, vegetables, wraps, sandwiches and salads. The overall food selection balances national brands with local, well-known vendors.</ul>\r\n\r\n\r\n<ul>A Coca-Cola \"Freestyle\" machine dispensing 130 combinations of Coca Cola- owned fountain drinks;</ul>\r\n\r\n\r\n<ul>A department-store styled beauty department offering before/after virtual makeovers, skin analysis, and an automatic fragrance sampler that will allow customers to try more than 40 different scents. Trained beauty advisors are on hand to assist customers. </ul>\r\n\r\n\r\n<ul>The chain’s first pharmacy \"Powered by Walgreens Pharmacy Network,” concept, which links the system to the Walgreens pharmacy system;\r\nNo-appointment-required \"Doctor On Premises\" service;</ul>\r\n\r\n\r\n<ul>A nail salon, done in partnership with Essie and OPI, that offers feature manicures in a boutique-like setting (in a space that used to house the office of banker David Rockefeller) accented with a chandelier, antique mirror marble fireplace;</ul>\r\n\r\n\r\n<ul>The first retail application of the Tensator Virtual Assistant (see related story), which uses holographic imaging and audio-visual technology to create the illusion of a real person. Here it takes the form of a friendly female greeter who welcomes customers to the store.</ul>\r\n\r\n\r\n<ul>A hair salon by Phyto Universe offering such services as hair/scalp analysis and blowouts;</ul>\r\n\r\n\r\n<ul>A cell-phone charging station that will lock and charge the device while the customer shops;</ul>\r\n\r\n\r\n<ul>A newstand stocked with papers from financial centers around the world; and</ul>\r\n\r\n\r\n<ul>A shoe-shine station, with all proceeds donated to locally-based charities.</ul>\r\n\r\n\r\n<a href=\"http://www.chainstoreage.com/article/duane-reade-opens-big-wall-street\" target=\"_blank\">http://www.chainstoreage.com/article/duane-reade-opens-big-wall-street\r\n</a></p>\r\n\r\n ', 'Duane Reade opens big on Wall Street', '', 'inherit', 'closed', 'closed', '', '1752-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1752, 'http://cbx.cappendev.com/1752-revision-v1', 0, 'revision', '', 0),
(2849, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>New York-based Duane Reade has opened a new store at 100 Broadway in New York. The new store features the first Chop Salad Bar, which is the newest in-store shop from the chain’s Upmarket brand and allows customers to customize their own salads. The store, designed with the help of CBX, includes brushed aluminum lighting troths, black laminate cubicle shelving, black-and-white subway tiles, an iconic New York skyline and framed phrases in the back wall cubicles. Overlooking the “Canyon of Heroes” tickertape parade route, the store also features nine columns with museum-like plaques describing past parades. Duane Reade operates more than 250 stores throughout the New York region.</p>\r\n\r\n<a href=\"http://www.ddionline.com/displayanddesignideas/industry-news/Duane-Reade-Opens-Ne-7718.shtml\" target=\"_blank\">http://www.ddionline.com/displayanddesignideas/industry-news/Duane-Reade-Opens-Ne-7718.shtml</a>', 'Duane Reade Opens New Store, First Chop Salad Bar', '', 'inherit', 'closed', 'closed', '', '1659-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1659, 'http://cbx.cappendev.com/1659-revision-v1', 0, 'revision', '', 0),
(2850, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>This past week Walgreens owned New York drug store Duane Reade invited its Facebook fans to “Take a peak at our new line of Good & Delish products” the announcement signaled the conversion of the Premium Private Brand DR Delish to a more Walgreen compatible name. Good & Delish is certainly an acceptable transition despite its rather inelegance, it sounds more like a 50’s drive-in than a premium food brand. It remains to be seen how this will impact the remainder of the Walgreen’s Private Brand portfolio, including their current food brand Deerfield Farms.\r\nTake a look at some of the very subtly redesigned products, in case you miss it the GOOD & is in the red dot where the DR used to live.\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/GOODDELISH-POPCORN.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/GOODDELISH-POPCORN.jpg\" alt=\"\" title=\"GOODDELISH-POPCORN\" width=\"282\" height=\"466\" class=\"alignnone size-full wp-image-4974\" /></a>\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/GOODDELISH-PBJ.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/GOODDELISH-PBJ.jpg\" alt=\"\" title=\"GOODDELISH-PBJ\" width=\"400\" height=\"452\" class=\"alignnone size-full wp-image-4975\" /></a>\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/GoodDelish-Peanut-Butter-CUPS.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/GoodDelish-Peanut-Butter-CUPS.jpg\" alt=\"\" title=\"GoodDelish-Peanut-Butter-CUPS\" width=\"570\" height=\"444\" class=\"alignnone size-full wp-image-4976\" /></a>\r\n\r\n<a href=\"http://mypbrand.com/2011/05/08/duane-reade-reinvents-dr-delish-as-good-delish/\" target=\"_blank\">http://mypbrand.com/2011/05/08/duane-reade-reinvents-dr-delish-as-good-delish/\r\n</a>', 'Duane Reade Reinvents DR Delish as Good & Delish', '', 'inherit', 'closed', 'closed', '', '1763-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1763, 'http://cbx.cappendev.com/1763-revision-v1', 0, 'revision', '', 0),
(2851, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/10/121611_DuaneReade_BroadwayNY_005.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/121611_DuaneReade_BroadwayNY_005.jpg\" alt=\"\" title=\"121611_DuaneReade_BroadwayNY_005\" width=\"590\" height=\"393\" class=\"alignnone size-full wp-image-4886\" /></a>\r\nDrug Store News kicked off Friday morning with a firsthand look at the transformed Duane Reade store nestled in the vibrant neighborhood of 52nd and Broadway.\r\n\r\nTo better reflect the needs of the neighborhood, which is brimming largely with tourists and business tourists, Duane Reade transformed the former 3,100-sq.-ft. Duane Reade Express store into an impressive 20,000- sq.-ft. health, beauty and daily living destination.\r\n\r\nThe two-level location now features a pharmacy, which is powered by the Walgreens Pharmacy Network; a Duane Reade Look Boutique; and a unique fresh food, beverage and snack offering.\r\n\r\nPrior to an official ribbon-cutting ceremony on Friday morning, Scott McCulloch, senior director of merchandising at Duane Reade, led a store tour. The tour began on the store’s main level and highlighted several services never before seen in a Duane Reade, including the debut of the Fro-Yo Bar, Freezee Station for slushies and a Good & Delish oatmeal station. The store also features several popular offerings first introduced in the chain’s 40 Wall St. flagship store, such as in-house prepared sushi and the Juice Market.\r\n\r\nDownstairs shoppers will find the powered-by-Walgreens pharmacy and a Duane Reade Look Boutique, which has several new beauty collections, such as French beauty brand Le Couvent des Minimes and skin care line Minus 417.\r\n\r\nFollowing the store tour, there was an official ribbon-cutting ceremony and the donation by Duane Reade to the Susan G. Komen for the Cure foundation in support of the work they do to fight breast cancer. Attending the ceremony was public advocate Bill de Blasio for the City of New York and Susan G. Komen for the Cure CEO, Dara Richardson-Heron.\r\n\r\n<a href=\"http://mypbrand.com/2011/12/19/the-duane-reader-nice/\" target=\"_blank\">http://mypbrand.com/2011/12/19/the-duane-reader-nice/</a>', 'Duane Reade store introduces Fro-Yo Bar, Freezee and Oatmeal Station - Part 1', '', 'inherit', 'closed', 'closed', '', '1708-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1708, 'http://cbx.cappendev.com/1708-revision-v1', 0, 'revision', '', 0),
(2852, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p><strong>The Chop Salad Bar can be seen in this year’s NACS “Ideas 2 Go” program at the NACS Show in Las Vegas on October 9.</strong>\r\nNEW YORK – Duane Reade’s newest store, located at 100 Broadway and overlooking the famous \"Canyon of Heroes\" tickertape parade route, is boasting the chain’s first Upmarket Chop Salad Bar, where customers can create their own customizable salads.\r\n\r\nDuane Reade collaborated CBX to create the store-within-a-store (Upmarket) Chop Salad Bar, which capitalizes on the grab-and-go concept for New Yorkers who are looking for a fresh, healthy mealtime option.\r\n\r\n\"Duane Reade continues to bring value to New York City shoppers, providing everything from pharmacy to fresh food needs,\" said Todd Maute, partner at CBX, in a press release. Customers easily locate the salad bar inside the store thanks to a giant LED light box of a spoon, fork and knife that hangs on the wall.\r\n\r\nThe rest of the store\'s design plays into its historic \"Canyon of Heroes\" location in an 1896 building that formerly housed the American Surety Company. The design features museum-like plaques on each of the nine columns facing Broadway that give a brief description and image of some of the athletes, presidents and war heroes who have been showered with streams of confetti in past parades.\r\n\r\nThe contemporary design also features black laminate cubicle shelving, brushed aluminum lighting troughs and black and white subway tiles. From the store\'s second floor, one can look down onto the famous Trinity Church and Cemetery, as well as get a perfect view of the \"Canyon of Heroes\" route.\r\n\r\n<a href=\"http://www.nacsonline.com/NACS/News/Daily/Pages/ND0910126.aspx\" target=\"_blank\">http://www.nacsonline.com/NACS/News/Daily/Pages/ND0910126.aspx</a>', 'Duane Reade Touts Fresh Offer With Salad Bar', '', 'inherit', 'closed', 'closed', '', '1656-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1656, 'http://cbx.cappendev.com/1656-revision-v1', 0, 'revision', '', 0);
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(2853, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>Duane Reade\'s flagship store in Manhattan\'s financial district took first place honors in the Convenience Store/Pharmacy category at the Retail Design Institute\'s 41st annual international awards program last month.\r\nOccupying the ground floor and mezzanine of a 1930s-era tower at 40 Wall Street, the 22,000-square-foot project represented a collaborative effort between Duane Reade, New York-based branding and retail design consultancy CBX, and Toronto-based consultants Joe Jackman Brand, Inc..\r\n\r\nDozens of new stores that opened during 2011 competed for honors in categories ranging from full-line department stores and specialty stores to supermarkets. All submitted projects were judged by a panel of retail design practitioners on circulation, lighting, finishes, visual merchandising, graphics and way-finding, branding and fixturing.\r\n\r\nOpened last July, the flagship Duane Reade store for the 256-unit New York chain (now a part of Walgreen Co.) was designed for its location in the heart of New York City\'s Financial District. The project goal was to build a state-of-the-art prototypical pharmacy/convenience store, yet remain sensitive to the architecture in the storied space where the Rockefeller family operated its bank. Some of these vintage architectural elements greeting customers are dramatic stone arch bays, marble columns, 28-foot-high ceilings and gold-gilded accents. Decidedly more high tech is a virtual \"talking\" greeter (holography and A/V technology), which directs customers from the entrance on their journey for prescriptions or everyday basics.</p>\r\n\r\n<a href=\"http://www.retailcustomerexperience.com/article/190151/Duane-Reade-wins-design-award\" target=\"_blank\">http://www.retailcustomerexperience.com/article/190151/Duane-Reade-wins-design-award</a>', 'Duane Reade wins design award', '', 'inherit', 'closed', 'closed', '', '1695-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1695, 'http://cbx.cappendev.com/1695-revision-v1', 0, 'revision', '', 0),
(2854, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>New York, NY - February 22, 2011 - CBX, the New York based strategic branding firm, announced today that the work it completed as Duane Reade\'s retail brand partner earned an award in Chain Store Age\'s 29th annual Store of the Year Retail Design Competition. Competing with entries submitted from around the world, Duane Reade won first place in the 2010 drug store category.\r\nCBX worked with Duane Reade on the overall strategic vision and then created store environments unique to the individual New York local markets. \"We are thrilled with the incredible success that Duane Reade has achieved as it has expanded its footprint and offerings to New York City shoppers,\" says Todd Maute a partner at CBX.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/DR.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/DR.jpg\" alt=\"\" title=\"DR\" width=\"825\" height=\"300\" class=\"alignnone size-full wp-image-686\" /></a>\r\n\r\nA panel consisting of designers, retailers, and architects chose winners based on project objectives, unique project characteristics, and special design elements and materials. Winners of the Chain Store Age Retail Store of the Year 2010 Design Competition will be highlighted in the March 2011 issue of Chain Store Age.</p>', 'Duane Reade, Designed by CBX, Wins Chain Store Age\'s Store of the Year Retail Design Competition', '', 'inherit', 'closed', 'closed', '', '1603-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1603, 'http://cbx.cappendev.com/1603-revision-v1', 0, 'revision', '', 0),
(2855, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', 'It’s not every weekend that Kerri Gristina, a schoolteacher living in the Bronx, manages to round up her three daughters and load them into the car for a Manhattan outing. When she does, she’ll take them to a Broadway play, to a museum or just to frolic around Central Park. But no matter what else they do that day, the busy mom always manages to carve out some time for one special stop along the way.\n“They have natural options, organic options,” Ms. Gristina, who writes a blog called Raising Three Savvy Ladies, told The New York Observer of her favorite place to buy beauty products in NYC. “It’s like a designer store. Maybe it costs more, but having more variety is worth it.”\n\nNo, it’s not the Laura Mercier or Bobbi Brown counter at Bergdorf’s. Ms. Gristina’s guilty primping pleasure is Duane Reade.\n\nSeriously.\n\n“I can’t always go to a Sephora with three kids,” she said, praising the chain store’s LOOK Boutiques, where quickie makeovers are provided for free by professionals. “At Duane Reade, I can still get a mom moment—a me-time moment.”\n\nAnd Ms. Gristina isn’t the only one singing hymns at the altar of the mega-chain. “I have been in NYC less than a month and they recognize me when I go there. It’s like Cheers. It’s awesome,” reads one recent Yelp review. “A girl I dated once called Duane Reade her secret lover for all that he provided for her,” another enthusiast wrote about the franchise’s 42nd Street location. “At first a joke, I started to get jealous after a while.”\n\n“They really are like a literal urban oasis,” said Mary Elizabeth Williams, a culture writer at Salon who has spent the past two years battling stage IV melanoma. “They have this neutral quality of an airport lounge,” she told The Observer. “When you’re in a real crisis moment of your life, the mundane becomes the most important.”\n\nBut Duane Reade has done more than just master the mundane. This is a drugstore whose flagships offer everything from sushi and fro-yo stations to juice bars and in-store nail and hair salons. If you need assistance, you can ask a hologram floor greeter. Or you can help yourself at the digital makeup counter, where, via a computerized snapshot of your face, you can see what new products would look like without ever having to use a tester.\n\nThe 40 Wall Street location in particular, which opened in 2011, resembles a futuristic shopping mall or an underground Japanese city more than a place to pick up prescriptions. The reaction to a chain store opening in a landmark location could have gone either way, but this ribbon-cutting proved an unmitigated success: customers loved it, the store won a prestigious design award, and the critics were raving. The New Yorker and Women’s Wear Daily both gave the store high marks, but really, the litmus test was the fact that such publications wrote about the opening of a franchise drug store in the first place.\n\nThe party thrown for the opening of the 40 Wall Street flagship—attended by bloggers, journalists (The Observer included), design students and busy attorneys alike—wasn’t just a game-changer. It was a mood-changer.\n\nIf ever there was a store in need of a makeover, it was Duane Reade. The problems the franchise faced—both before and after it was acquired by Walgreens in 2010 from Oak Hill Capital Partners—have been well documented. Former CEO Anthony Cuti and CFO William Tenant were sentenced to three years in prison for fraudulently misrepresenting the companies finances. The pharmacies were ranked dead last in customer satisfaction, according to J.D. Power and Associates, and the stores frequently received low health grades. (Duane Reade was once forced to pay $200,000 out in civil court for peddling drugs and products past their expiration date.)\n\nThe blog I Hate Duane Reade, founded in 2007, served as a mouthpiece for customers and employees who had complaints about the mega-chain—and they had many. The combination of photos of the understocked, overcrowded stores and relatable tales of misery made the site a viral hit, garnering mentions in The New York Times, Gawker, USA Today and The Wall Street Journal. It was the quintessence of what was wrong under the old regime.\n\nThe most damning bit of criticism came from Martha Plimpton in a 2007 New York magazine interview. Asked what she hated most about the city, she replied: “The dead-eyed pharmacy people at Duane Reade … It’s always a journey into the heart of darkness.”\n\nThe founder of IHDR (who wished to remain anonymous) told The Observer that the idea came while sitting with friends and comparing horror stories about the drugstore. “[We] realized that we all had the same issues. We wondered if everyone else felt the same way. Turns out they did.”\n\nThe Walgreens buyout had an immediate effect, curbing the criticism. IHDR published its penultimate post in February 2010. And four months after the purchase, Walgreens boasted in a quarterly meeting that sales were up, with Duane Reade contributing 2.8 percent to the total increase.\n\nStill, altering the essence-du-Duane took more than a quick-fix change of ownership. It’s been a long road back to Gotham’s good graces for the store that boasts the most sales per square foot in the industry.\nWhile still under the aegis of Oak Hill Capital Partners, Duane Reade began its facelift, courtesy of the strategic branding firm CBX. The mission: redesign its stores and rehabilitate its personal brand. No easy task.\n\nJoe Bona, president of the retail division at CBX, worked closely on the in-store redesigns and in-house brands. “People need to still walk in and recognize that it’s a Duane Reade,” he said of the new and improved stores. In other words, it was all about atmosphere. Or as the franchise’s revamped slogan put it, “New York Living Made Easy.”\n\n“One of things we know through research,” Mr. Bona said, “is that when you create a wider aisle, [customers] feel less pressured and they tend to linger a bit longer.”\n\nAnd relaxation is a key theme at the new Duane Reade: a luxury that hints at the store’s new upscale aspirations. After all, as any New Yorker knows, time equals money. So if you have time to meander and browse instead of rushing to the express lane, you must have minutes—and therefore cash—to burn.\n\nWhen Ms. Williams ducks into her favorite Duane Reade location, right next to Sloan-Kettering, where she receives cancer treatment, for example, she is always amazed to see how many customers just seem to be loitering. “At least 50 percent of the people are just hanging out,” she marveled.\n\n“I guess that’s what’s in it for me too,” she added. “I need to regroup.”\nMs. Williams’s reaction to Duane Reade is no accident: through wider aisles and warmer fluorescent lighting, landscape windows and perfumeries, Duane Reade represents the latest triumph of psychographics, a research field specifically tailored to the psychological states of customers in retail environments.\nDr. Archana Kumar, an assistant professor in the department of marketing at Montclair State University, might be described as a psychographicist. In a phone call with The Observer, she broke down this almost-subliminal messaging.\n“Blue, green and violet are calming colors,” she said, explaining that to create a “calming effect,” a store like Duane Reade would have to change its color palette from “agitating” colors, like red, to warmer ones that are “associated with feelings of peacefulness and happiness.”\nIs it any coincidence that Dr. Kumar’s calming colors are the exact three that Duane Reade happened to choose for its redesign? Probably not.\nOther subtle changes have been effective as well. By designing and promoting the Duane Reade food-and-beverage brand DR Delish as a more expensive alternative to its other off-label brand, Cityscape, for example, CBX was able to convince customers that the store’s self-made tiers correspond to product quality. It sacrificed one label to the hordes of coupon-clippers so that DR Delish might fare better against the big-name brands.\nBut here’s the weird thing: sales of both DR Delish and Cityscape doubled between 2009 and 2011. People, it seemed, were ready to pledge allegiance not only to Duane Reade as a store, but to its products as well—and across all price points.\nSome of Duane Reade’s newfound fans may also be attributed to the store’s vastly improved social media presence. On Ms. Gristina’s blog, she’s penned such lyrical posts about the Walgreens-owned chain that you might believe she was being paid by the company.\n\nIn fact, she attempted to become one of the store’s 10 “VIP NYC Bloggers”—a contest whose winners would receive $200 a month in store credit in exchange for blogging, tweeting and Facebooking their love for the store.\nWhile some might read this contest as part of a cynical branding attempt by a faceless corporate entity, Duane Reade seems to be investing a huge amount of time and considerable effort to draw in digital consumers, most of whom are happy to receive the love and give it back.\nLast year, the Duane Reade Twitter feed—which often promotes local events like readings at Housing Works—surpassed even its parent company’s by skyrocketing from 15,000 to 390,000-plus followers in seven months, making it the most popular drugstore on Twitter. (Pretty impressive when you consider that Duane Reade only has stores in the New York City area.)\n\nThere have been celebrity endorsements too, like when Glee actor Cory Monteith, who is based in L.A., tweeted “Yeah, I actually started following @DuaneReade. so what? what if I need a heads up on everyday products I need.” That comment has been retweeted more than 350 times.\n\nAs silly as this all might sound, these efforts have translated into revenue: when the store put forth another Internet-based contest last year as part of its “Show Us Some Leg” campaign, sales of Duane Reade-brand hosiery jumped 40 percent.\n\nStill, none of this Web 2.0 magic would work if people had a negative impression of the stores themselves. But the rehabilitation is working, and once again Duane Reade feels like an integral part of the city. What’s more, individual store locations have taken to embracing the character of different NYC neighborhoods.\n\nAt the Soho location (on Spring Street, another repurposed former bank), for instance, you can find obscure art and fashion magazines. The Times Square location sells a ton of “I Love New York” memorabilia. Wall Street has its shoe-shine parlor and nail salon. And in Brooklyn, as much as they fought it, hipsters have found the growler bar and walk-in beer fridge in Williamsburg a highly persuasive reason to shop at a chain.\n\nAs Ms. Williams put it, “Duane Reade provides a safeness: If you’re picking up your cancer medication while someone else is picking up tampons and there’s a guy picking up a six pack, it’s like this great big circle of life.”\n\nAnd that’s something you can’t put a price on.</br>\n<a href=\" http://observer.com/2013/04/the-re-education-of-duane-reade-a-drugstore-as-retail-therapy/?show=all\" target=\"_blank\">\nhttp://observer.com/2013/04/the-re-education-of-duane-reade-a-drugstore-as-retail-therapy/?show=all</a>', 'Duane Reade: A Drugstore as Retail, Therapy', '', 'inherit', 'closed', 'closed', '', '1815-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1815, 'http://cbx.cappendev.com/1815-revision-v1', 0, 'revision', '', 0),
(2856, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p>NEW YORK – Duane Reade\'s flagship store at 40 Wall Street in Manhattan took first place in the convenience store/pharmacy category at the Retail Design Institute\'s 41st annual international awards program.\r\nBranding and retail design consultancy CBX said Tuesday that award was presented in New York City at a ceremony coinciding with the National Retail Federation\'s annual conference.\r\n\r\nOccupying the ground floor and mezzanine of a 1930s-era tower at the historic building, the 22,000-square-foot Duane Reade store, which opened in July, was a collaborative effort between the chain, a unit of Walgreen Co. and New York-based CBX and Toronto-based consultants Joe Jackman Brand Inc.\r\n\r\nCBX noted that dozens of new stores opened during 2011 competed for honors in categories ranging from full-line department stores and specialty stores to supermarkets. All submitted projects were judged by a panel of retail design practitioners on circulation, lighting, finishes, visual merchandising, graphics and way-finding, branding and fixturing.\r\n\r\nAccording to CBX, the goal of the 40 Wall Street project was to build a state-of-the-art pharmacy/convenience store yet remain sensitive to the architecture in the space, where the Rockefeller family once operated its bank. Vintage architectural elements include dramatic stone arch bays, marble columns, 28-foot-high ceilings and gold-gilded accents. On the high-tech side is a virtual greeter using holography and audiovisual technology that directs customers.\r\n\r\nReflecting Duane Reade\'s mantra of \"New York Living Made Easy,\" store features include an in-store Starbucks, a sushi bar, a juice bar, prepared foods to goand new departments such as a nail bar and a hair salon. Along with the standard pharmacy and over-the-counter products are a no-appointment-needed doctor on duty and beauty consultants to help shoppers with makeovers. Time-pressed customers can also use such amenities as a cell phone charging station.\r\n\r\nThe design of the Up Market convenience foods area on the store\'s mezzanine is fresh, fun and contemporary with such touches as black-and-white subway tile, quartz-topped stand-up counters, sleek reach-in coolers and a playful text wall, CBX said. Wall Streeters on hand for a quick lunch or coffee break can still keep an eye on the market thanks to a 20-foot NYSE ticker.\r\n\r\n\"On other hand, the nail bar and hair salon were designed to create a serene break from the hustle and bustle of Wall Street,\" stated Joseph Bona, president of CBX\'s Retail Division. The spaces are accented with crystal chandeliers emitting a soft mauve halo glow while light music plays overhead.\r\n\r\n\"We are honored to be among the winners and very pleased to have had the opportunity to collaborate on this very special project with the progressive vision of Mike DeFazio, Duane Reade senior director of store concepts, and retail consultants Joe Jackman and Vern Gomes of Joe Jackman Brands,\" added Bona.\r\n\r\n\"The Duane Reade flagship on Wall Street was a huge hit with our participants of the NRF Retail Tour series,\" commented Brian Dyches, international president of the Retail Design Institute. \"We took more than 100 global retail executives into the space, and they were simply wowed by the \'fit\' of Duane Reade within this iconic locale.\"\r\n\r\n<a href=\"http://www.chaindrugreview.com/newsbreaks-archives/2012-02-06/duane-reades-40-wall-street-store-honored-for-design\" target=\"_blank\">http://www.chaindrugreview.com/newsbreaks-archives/2012-02-06/duane-reades-40-wall-street-store-honored-for-design</a>', 'Duane Reade\'s 40 Wall Street store honored for design', '', 'inherit', 'closed', 'closed', '', '1701-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1701, 'http://cbx.cappendev.com/1701-revision-v1', 0, 'revision', '', 0),
(2857, 1, '2018-09-27 17:58:41', '2018-09-27 17:58:41', '<p><em>Web-only article</em>\r\nBack in September STORES featured a bold spread on the new Duane Reade drugstore at 40 Wall Street. With more bells and whistles than had ever been amassed in a drugstore environment, it was groundbreaking, show-stopping, business sensitive and savvy, all rolled into one 22,000 sq. ft. store.\r\n\r\nTurns out plenty of experts have taken notice. Recently it was announced that the store took first place honors in the Convenience Store/Pharmacy category at the Retail Design Institute’s 41st annual international awards program last month.\r\n\r\nOccupying the ground floor and mezzanine of a 1930s-era tower at 40 Wall Street, the store represents a collaborative effort between Duane Reade, New York-based branding and retail design consultancy CBX and Toronto-based consultants Joe Jackman Brand, Inc. Opened last July, the flagship store for the iconic, 256-unit New York chain (now a part of Walgreen Co.) was developed and shaped by its location in the heart of New York City’s Financial District.\r\n\r\nThe goal was to build a state-of-the-art prototypical pharmacy/convenience store, yet remain sensitive to the architecture in the storied space where the Rockefeller family operated its bank. Some of these vintage architectural elements that greet customers are dramatic stone arch bays, marble columns, 28-ft.-high ceilings and gold-gilded accents. Decidedly more high-tech is a virtual “talking” greeter (holography and A/V technology), which directs customers from the entrance on their journey for prescriptions or everyday basics.\r\n\r\nMany of the store’s features were guided by Duane Reade’s vision statement, “New York Living Made Easy.” The store features easy-to-navigate spaces with an in-store Starbucks, sushi bar, juice bar and prepared foods to go, as well as such new departments as a nail bar and hair salon.\r\n\r\nThere’s the customary pharmacy and array of OTC medications, but there’s also a no-appointment-needed doctor on duty and beauty consultants to assist shoppers with makeovers -- all in a well-lit, inviting setting. Time-pressed customers can also count on such amenities as a cell phone charging station. Wall Streeters on hand for a quick lunch or coffee break can still keep an eye on the market, thanks to a 20-ft. NYSE ticker.\r\n\r\nDozens of new stores that opened during 2011 competed for honors in categories ranging from full-line department stores and specialty stores to supermarkets. All submitted projects were judged by a panel of retail design practitioners on circulation, lighting, finishes, visual merchandising, graphics and way-finding, branding and fixturing. The award was presented on Jan. 16 in New York City at a ceremony coinciding with the National Retail Federation’s annual conference.\r\n\r\n<a href=\"http://www.stores.org/content/duane-reade%E2%80%99s-rx-drug-store-design\" target=\"_blank\">http://www.stores.org/content/duane-reade%E2%80%99s-rx-drug-store-design</a>', 'Duane Reade\'s Rx For Drug Store Design', '', 'inherit', 'closed', 'closed', '', '1694-revision-v1', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 1694, 'http://cbx.cappendev.com/1694-revision-v1', 0, 'revision', '', 0),
(2858, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', '<strong>Brand expert Todd Maute says lawsuit shows how far store brands have come</strong>\r\nBrand expert Todd Maute says the lawsuit that The Kroger Co. filed against Lidl, which goes to trial in January, is a good sign for the private brands industry.\r\n\r\nIn July, Cincinnati-based Kroger filed a federal lawsuit against Arlington, Va.-based Lidl claiming that the German retailer, which at the time had just opened its first U.S. stores, was infringing on Kroger’s well-known “Private Selection” store brand with its “Preferred Selection” store brand. Last week, a U.S. district judge denied Kroger\'s request for an injunction that would have forced Lidl to stop selling Preferred Selection. The judge noted that \"private\" and \"preferred\" have different definitions and set a Jan. 11 date for a bench trial.\r\n\r\nThe lawsuit has created much attention and drama in the private brands industry. It is the new kid on the block (Lidl) taking on the veteran and venerated grocer (Kroger).\r\n\r\nMaute, a partner at New York-based CBX, a brand agency and retail consultant, says the lawsuit reminds him of years ago when the owners of top consumer product brands always went after what they saw as trademark infringement on the part of private brand emulators. But this lawsuit is also different — “A twist on the prevailing dynamic,” Maute says —because one of the top owners and creators of private brands is taking a fellow private brands competitor to court.\r\n\r\nMaute says the lawsuit shows just how far private brands have come.\r\n“Here we have one major grocer suing another over private label trademarks,” he says. “I see it as an indication of how far private label has come, at least with respect to those retailers that truly understand its power and potential.”\r\n\r\nMaute is spot on. Although the timing of the lawsuit was interesting — Lidl says Kroger wanted to throw water on its coming-out party — nobody can fault Kroger for trying to protect a very successful 20-year-old store brand. Credit Lidl as well for not backing down and wanting to protect its own store brand as it continues to open stores in the U.S.\r\n\r\nKroger, the second-largest food retailer in the country, has been a private brands pacesetter. Lidl, which operates more than 10,000 stores across Europe, will also be a private brands leader in the U.S., considering that 90 percent of its assortment comes from private brands and that it will eventually open hundreds of stores.\r\n\r\nMaute says he remembers reading a story several years ago about how Disney lawyers forced a small Florida daycare center to whitewash an image of Mickey Mouse that the center had had painted on the side of its building.\r\n\r\n“Is that aggressive? Sure,” Maute says. “However, nobody could accuse Disney of trademark apathy. Without commenting on the merits of the Kroger-Lidl case, I say kudos to those retailers that fully embrace their store brands — up to and including protecting them in court.”\r\n\r\nOriginally published by <a href=\"http://www.storebrands.com/store-brand-insights/store-brand-news/kroger-lidl-dispute-good-sign-private-brands\">Store Brands Magazine\r\n</a>Photo courtesy of Store Brands Magazine\r\n\r\n<header></header>&nbsp;', 'Editor\'s blog: Kroger-Lidl Dispute a Good Sign for Private Brands', '', 'inherit', 'closed', 'closed', '', '2296-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 2296, 'http://cbx.cappendev.com/2296-revision-v1', 0, 'revision', '', 0),
(2859, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', '<strong>Even seemingly commonplace products feel premium with the right narrative.</strong></br>By Nancy Brown\n\nHave you ever found yourself telling an elaborate story at a dinner party, all eyes on you, when you realize … you have no idea where the story is going? That’s precisely what it’s like when your brand doesn’t have a good story to tell: It falls flat with its audience. And if your brand doesn’t have a good story, chances are your packaging doesn’t, either.\n\nMost brands and many of our clients have been working on focusing their stories and delivering them on pack. Even if they don’t have a riveting backstory, they strive to forge an emotional connection with consumers through narrative. In fact, “narrative” and “storytelling” are two of the biggest buzzwords in the branding world right now.\n\nLuxury brands know that in order to get people to shell out the big bucks, they have to create a world that makes people aspire to live a certain lifestyle. A recent Louis Vuitton ad showcased Angelina Jolie on a boat in Cambodia, and Tiffany ads have always evoked a romantic, fairytale mood, long before the store was immortalized by Audrey Hepburn. But it’s interesting to see masstige brands now using storytelling on pack to attract and keep consumers. Mars’ American Heritage Chocolate, Walgreens’ Ology, Harney Teas and The Art of Shaving brands all use unique narratives to elevate their brands and connect with audiences.</br>\nAMERICAN HERITAGE CHOCOLATE\n\nThere have always been premium chocolate brands. Godiva set the original gold standard, and with the advent of the artisanal, small-batch food movement, a whole new generation of chocolate brands, such as Vosges, Mast Brothers and MarieBelle, have taken these confections to a new prestige level. These products feature well-crafted stories and beautiful packaging that elevate the chocolates to art. It seems that masstige brands are following suit. The recently redesigned American Heritage Chocolate — a gifting chocolate from Mars, for which my company did the redesign — puts its heritage story front-and-center. Only colors, typefaces and imagery found during the 1800s were used for the new design, yet they seem totally modern. “From the historic division of Mars” is prominently highlighted on pack. Actual writing — in a cursive reminiscent of the Declaration of Independence — appears behind a brightly colored illustration that speaks to the era and pops against an otherwise neutral palette. This historic, yet modern, look is a differentiator in the category and a more upscale direction for the brand.</br>\nWALGREENS’ OLOGY\n\nA few years ago, people would have laughed if you told them that in 2013, a private-label brand would be considered upscale, let alone have a strong narrative to its brand. And yet, Walgreens’ Ology line of products has completely elevated the categories of baby, personal care and household cleaners to new levels, with a narrative that communicates the importance of a healthier, happier world through great design. Ology products are all about “well. being.” and as such, the messaging on pack plays into the origin of the product (e.g., toilet paper made from sugarcane husk and bamboo), what’s not inside (“100% Tree Free”) and just why it is good for environment (“Traditional paper is made from trees that take up to 35 years to replace.”). The packaging is meant to appear handmade, and the design CBX crafted has a hand-drawn feel that is playful, approachable and above all, really conveys the brand’s story.</br>\nHARNEY &amp; SONS FINE TEAS\n\nHarney &amp; Sons Fine Teas recently entered the bottled iced tea and juice market with organic tea and juice flavors. The company, which previously just sold tea bags and loose tea, went for a more premium direction for its bottled beverages by giving the product labels the look of a Far East tea company, a direct reference to the tea’s Indian origins. This plays into the company’s brand mission to “educate the world of tea history and taste.” Clear bottles are distinctly upscale, as is Harney’s softer color palette and minimal text that lets the product speak for itself. In truth, Harney &amp; Sons is a family-owned and operated company based in upstate New York, but it is telling a different, larger scale story — about the exotic world of teas in general — with these products.</br>\nTHE ART OF SHAVING\n\nHow’s this for a story? “A loving wife with a background in the spa industry makes her husband, with sensitive skin, a special oil to use before shaving. Husband realizes this oil is something special; the couple sells their car to fund the business, and they open a boutique that becomes a New York sensation. Eventually, company gets bought by P&amp;G, and the couple lives happily ever after.” Sound like a fairytale? Well, it’s the true story of The Art of Shaving. Fortunately, the packaging’s clean, classic, barbershop feel has not been lost in the translation from boutique to mass brand. Neither has the “Art” in The Art of Shaving’s name, which refers to the brand’s heritage, and the line has a small-batch feel that references its origin in the owners’ kitchen. Through the premium cosmetic story it tells on the packaging, The Art of Shaving has been able to break out of a commodity category and position itself as an essential part of men’s everyday routines.\n\nDon’t get me wrong: I’m not claiming that the design of these brands is on par with those of Gucci and Prada. But there is something to their packaging that feels undoubtedly premium, draws me in and makes me want to know more about their stories. These days, it’s all about the world you craft, the story you tell and how you use your packaging to tell it. It may not be Capote’s “Breakfast at Tiffany’s,” but chances are, if you have a good narrative, consumers will keep coming back for more.\n\nRead more: <a href=\"http://www.brandpackaging.com/articles/84651-elevating-everyday-products-to-extraordinary-indulgences\" target=\"_blank\">http://www.brandpackaging.com/articles/84651-elevating-everyday-products-to-extraordinary-indulgences</a>', 'Elevating Everyday Products to Extraordinary Indulgences', '', 'inherit', 'closed', 'closed', '', '1877-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 1877, 'http://cbx.cappendev.com/1877-revision-v1', 0, 'revision', '', 0),
(2860, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', '<p><strong>CBX Strategic Branding designs major gifts campaign grounded in stories of heroes</strong>\r\nNew York, NY – July 13, 2009 – Faced with a difficult environment for fundraising, The American Cancer Society\'s Hope Lodge is getting donations by asking people to give hope.\r\n\r\nLocated in New York City, Hope Lodge Jerome L. Greene Family Center is a safe and free place for cancer patients and families to live while receiving treatment from some of the best cancer centers in the world. They turned to CBX Strategic Branding in New York to create collateral materials for a $50 million major gifts campaign.\r\n\r\n\"Designed to be delivered personally, the elements work together to establish an emotional connection,\" says Gregg Lipman, Managing Partner at CBX. \"It\'s driven by the message of giving hope, giving from the heart, instead of asking for money.\" The campaign\'s power comes from looking through the eyes of past residents and past donors and reading their stories.\r\n\r\nThe CBX design team worked closely with the Hope Lodge campaign committee to create an entirely new visual system and contemporary palette while leveraging both the ACS corporate identity and current Hope Lodge website. Wide use of large, close-up photography keeps the focus on hope and life. Warm and lively colors including yellows, greens, and oranges, convey the vitality and hope of those patients who are fighting cancer.\r\n\r\nThe components of the campaign include:\r\n\r\nA tri-fold with an 8-page brochure inset that unveils a message of compassion. Full-page photos depict guests as heroes with their stories as well as enduring messages regarding the purpose, power and impact of Hope Lodge.\r\n\r\nThe Donor Proﬁle Page stands out with a cooler color palette of blue and green to differentiate the donor heroes from the guest heroes.\r\n\r\nThe Vital Statistics page provides numbers about Hope Lodge operations and savings to guests at the lodge with an easy-to-read grid system that organizes the information while maintaining impact through the use of color and copy size.\r\n\r\nThe Quarterly Newsletter is a direct mail piece that is sent to anyone in the ACS community. It is editorial by design and able to stand on its own, while maintaining its aesthetic fit with the donor brochure based on the color palette and layout.\r\n\r\nThe first three components listed above target potential donors of $10,000 or more.\r\n\r\nThe new visual system is being extended to outdoor signage, print advertising, and campaign displays inside the Hope Lodge lobby. Because of the great initial success of the campaign, ACS has extended it to other lodges around New York State as well.\r\n\r\n\"In tough economic times we needed a completely new and different approach for our major gifts campaign. CBX provided us with materials that successfully connect potential donors with Hope Lodge, thus increasing the likelihood of a donation,\" says Mady Schuman, American Cancer Society senior vice president, campaign and leadership giving, \"It was also an added bonus for CBX to design the Hope Lodge collateral pieces pro bono thus giving us more flexibility in our budget to respond to the needs of Hope Lodge services.\"\r\n\r\n<strong>About Hope Lodge:</strong>\r\nHope Lodge New York City is one of 28 American Cancer Society Hope Lodges located near major cancer centers throughout the nation. With seven additional lodges in development, the ACS plans to extend the Hope Lodge network to more than 50 locations by 2015.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2009/07/pics1.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2009/07/pics1.jpg\" alt=\"\" title=\"pics1\" width=\"950\" height=\"400\" class=\"alignnone size-full wp-image-734\" /></a>\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2009/07/pics2.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2009/07/pics2.jpg\" alt=\"\" title=\"pics2\" width=\"950\" height=\"538\" class=\"alignnone size-full wp-image-736\" /></a> </p>', 'Emotional Connection Helps American Cancer Society\'s  Hope Lodge Reach its Fundraising Goals', '', 'inherit', 'closed', 'closed', '', '1632-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 1632, 'http://cbx.cappendev.com/1632-revision-v1', 0, 'revision', '', 0),
(2861, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', 'Veteran designer Joseph Bona believes grocers need to reinvent their stores. As technology transforms multi-channel retail into hyper-channel \"always-on\" retailing, chains must emotionally connect with consumers like never before, he says.\r\nHe presented his views in a recent speech at EuroShop, the global trade fair in Dusseldorf, Germany, where he urged retailers to rethink the function of their brick-and-mortar stores.\r\n\r\n\"Emotion plus theatrics equals experience;\' says Bona, president, branded environments for CBX, a New York-based retail design consultancy and brand agency. \"Story-telling ability, in particular, helps you create engaging experiences, and the memory of those experiences can inspire consumers by adding excitement and drama to routine transactions.\r\nUltimately, this is what energizes brand culture and drives long-term customer loyalty, even in a world perpetually driven to digital distraction.\'\r\n\r\nToday\'s \"always-on\" environment is not restricted to people buying whatever they want using their phones and tablets. It also means they can use GPSand cloud-enabled tools to find the very best retail experiences available wherever they happen to be, Bona says.\r\n\r\n\"Physical stores can no longer be what they used to be-namely, distributors of other people\'s goods at reasonable prices in convenient locations;\' he adds. \"They must offer sights, sounds, tastes, touch, and emotion-3D experiences that 2D can\'t achieve.\'\r\n\r\nBona points to Trader Joe\'s and Wegmans as retailers using design to create a sense of adventure and discovery. He says they are not just resellers of other branded products, but are destinations dedicated to providing truly unique and memorable experiences.\r\n\r\n\"They encourage you to browse, touch, feel and see what\'s new and on display;\' Bona says. \"They make shopping fun and engaging.\'\r\n\r\nHe says grocers should bring some of the excitement of food TV to stores or add tasting stations, growler bars and restaurants in new or remodeled stores.\r\n\r\n\"Overall, retailers need to push the envelope and keep asking one basic question: \'How do you maintain a pillar of affection and human touch while there\'s a simultaneous shift to increasing human interaction with technology?\" says Bona.\r\n\r\nRead the full article in Grocery Headquarters, November 2014 issue', 'Emotional shopping', '', 'inherit', 'closed', 'closed', '', '2022-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 2022, 'http://cbx.cappendev.com/2022-revision-v1', 0, 'revision', '', 0),
(2862, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', 'While they’re loyal to their favorite brands, millennials reserve the right to cheat on them, says Nancy Brown, managing partner at New York-based CBX. Early adopters who constantly look for “the next new thing,” millennials want to be the first of their friends to try the latest, greatest product — and are willing to switch brands to do so.\r\nMillennials also are savvy shoppers who love a good value, says Jennifer Gaeto, creative director for Chicago-based Equator Design. And being used to having unlimited choices among brands, they have no problem turning to high-quality and unique store brand products, which already have a large following among this group.\r\n\r\nBut retailers need to do more than develop high-quality, unique products for these shoppers. They also need to focus on designing packaging that speaks to and engages with millennials to help build a solid relationship with this consumer group.\r\n\r\n<strong>Be unique, interactive</strong>\r\n\r\nPreviously, packaging’s only purpose (beyond product protection) was to help a product stand out on the shelf, Brown says. But today, millennials want more than just attractive packaging — they also want packaging that engages them. An engaging package persuades them to learn more about the brand.\r\n\r\nAccording to Gaeto, a package that engages millennials is unique and different. For example, some millennials gravitate toward designs that have a handmade and non-mass-produced feel. Such a design can be achieved via typography that looks like handwriting or kraft paper. Millennials also enjoy limited-edition packaging, as it has a “feeling of exclusivity” and taps into their desire for discovery.\r\n\r\nAs for colors, some millennials are interested in brighter, more vibrant palettes that are less “serious,” says Glenn Pfeifer, executive creative director, Galileo Global Branding Group, Daymon Worldwide, Stamford, Conn. Some newer brands that appeal to millennials use colors that reflect their optimistic mood.\r\n\r\nOne example is Kimberly-Clark’s feminine hygiene line U by Kotex, Brown says. Young millennials told CBX, which designed the line’s packaging, that although they purchased the same feminine hygiene products as their mothers, they wanted packaging to be more interesting. The women weren’t interested in pastels; instead, they were interested in a black package with a window showing bright neon colors surrounding the tampons and pads.\r\n\r\n<strong>Speak their language</strong>\r\n\r\nBut for millennials, a specific color palette or design style is only one important aspect. They also want packaging that is visually smart and surprising, says Tessa van Asselt, insights strategist at TrendsActive, a Dutch trend interpretation agency. “Retailers often forget that this generation is growing up in a world that is more and more visual, and this generation longs for an innovative approach to visual communication,” she explains. “Smart visual communication means really understanding this generation’s symbols, icons and visual language.”\r\n\r\nKees Elands, founder and CEO of TrendsActive, gives the example of two store brand concepts that TrendsActive created for a retailer in the Netherlands, each of which relies heavily on iconography. One is a package of ground coffee that features the image of a giant battery, similar to the icon found on electronic devices. In this case, the bars indicating the power level of the battery are clear and colorless, letting the ground coffee show through.\r\n\r\n“The battery on the coffee package [immediately communicates] the energizing and recharging qualities of coffee,” he says.\r\n\r\nThe other is of a beer bottle with “play” and “pause” button icons. These icons, in particular, help to show the product proposition, Elands says. The beer allows the consumer to either unwind and relax by “hitting the pause button” or start the party by “pressing play.”\r\n\r\nSpeaking of hitting buttons, packaging for millennials also needs to be interactive, not just clever. Millennials have become so accustomed to interactivity in every part of their lives that they expect everything to be interactive, van Asselt adds.\r\n\r\nAnd they want to help develop and evolve a brand. Jeff Fromm, co-author of the book Marketing to Millennials and president of Kansas City, Mo.-based FutureCast, a marketing consultancy dedicated to researching millennial trends, notes that millennials created the “participation economy.” And if a retailer reaches out to them for brand design advice or simple feedback via social media, millennials will want to respond.\r\n\r\n<strong>Be transparent, purposeful</strong>\r\n\r\nBut just as they want to be honest to brand owners about their products, they want brands to be honest in return. So when it comes to the message on the pack¬age, millennials desire authenticity and transparency.\r\n\r\nInstead of using typical marketing ploys, which millennials can immediately spot and will reject, retailers need to have an authentic story when creating something new and trendy, Gaeto says. For example, when it comes to photography on food packaging, millennials are not interested in seeing a “perfect-looking meal.” They want to see how the food, in reality, will look when prepared at home.\r\n\r\nRetailers also need to clearly communicate a product’s tier on packaging, Fromm says. Is the product under a bargain brand or an affordable luxury brand? Millennials want packaging to tell them if they’re trading up or trading down. And don’t try to fool them — they crowd-source a lot of information from their peer network, so they’ll know when a retailer isn’t being honest with its brand story.\r\n\r\nMillennials also want to understand the back story of what they are buying, Fromm says. Retailers could effectively use packaging to tell them about a product’s origin or how it is produced.\r\n\r\n“Millennials prefer brands that have a purpose,” he adds. “The more meaningful a brand is, the more it’s going to win with millennials.”\r\n\r\nBut retailers don’t necessarily have to work with charities to make a brand purposeful. Sustainability is another area that, if linked to a retailer’s store brands, could resonate with millennials as they continue, as a group, to value sustainable packaging options.\r\n“Sustainability is important to this group, as they were raised with the notion of recycling and making the world a better place as a normal way of life,” Gaeto says. “Packaging that is eco-friendly connects and creates a positive image for the brand.”\r\n\r\nBut an eco-friendly package does not necessarily have to be 100 percent “green,” Fromm says. The packaging just has to be “less bad” than the alternatives.\r\n<strong>Offer convenience</strong>\r\n\r\nMillennials are no longer just the young kids that marketers might think they are, says Nancy Brown, managing partner for New York-based CBX. The oldest of them are in their thirties and are starting to settle down and have families. They are busy, therefore, and looking for products that will make their lives easier, so any type of packaging that is convenient will win big with this group.\r\n\r\nBut the definition of “convenient packaging” could differ from person to person in this group. Millennials are creative in the kitchen and enjoy cooking, so convenient packaging to some could mean helpful hints or recipe suggestions on packaging, Brown adds. Or it could mean packaging that directs them online to easily find answers to questions or product reviews.\r\n\r\nConvenient packaging could also refer to functionality. Here, Glenn Pfeifer, executive creative director, Galileo Global Branding Group, Daymon Worldwide, Stamford, Conn., gives the example of packaging for soups, chewing gum and snacks that is designed to fit in car cup holders to better cater to millennials’ on-the-go lifestyle.\r\n\r\nRead more: <a href=\"http://storebrands.info/engage-them\" target=\"_blank\">www.storebrands.info/engage-them</a>', 'Engage them', '', 'inherit', 'closed', 'closed', '', '1996-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 1996, 'http://cbx.cappendev.com/1996-revision-v1', 0, 'revision', '', 0);
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(2863, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', '<p>U by Kotex Limited Edition Designer Series Offers Stylish Protection\r\nKimberly-Clark has expanded its U by Kotex line to include the U by Kotex Limited Edition Designer series. This new line features new fashionable box designs meant to reflect a young woman’s personal style.\r\n\r\nThe U by Kotex Limited Edition Designer series includes four different box “personalities”: Poptimistic, Boho, Freestyle and Punk Glam (tampons only). The boxes are marked by bright and bold colors and patterns. For instance, the Punk Glam packagain is black and pink, while the Boho box is a flurry of swirl designs in orange.\r\n\r\nThe design strategy was developed by CBX. The company took inspiration from trends in the beauty and fashion industries as well as major clothing retail stores. According to CBX’s managing partner Gregg S. Lipman, the new designs are targeted at the consumer who wants her style and personality reflected in the brand she chooses. The U by Kotex Limited Edition Designer series essentially creates an “engaging and positive interaction.”\r\n\r\n<a href=\"http://www.cbx.com/wp-content/uploads/2012/10/122284_1_600.jpeg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/10/122284_1_600.jpeg\" alt=\"\" title=\"122284_1_600\" width=\"398\" height=\"330\" class=\"alignnone size-full wp-image-4948\" /></a>\r\n\r\n<a href=\"http://www.trendhunter.com/trends/u-by-kotex-limited-edition-designer-series\" target=\"_blank\">http://www.trendhunter.com/trends/u-by-kotex-limited-edition-designer-series</a>', 'Fashionable Feminine Hygiene', '', 'inherit', 'closed', 'closed', '', '1743-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 1743, 'http://cbx.cappendev.com/1743-revision-v1', 0, 'revision', '', 0),
(2864, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', '<p>LONDON -- Six convenience retailers and forecourt operators will be going for the title of the 2012 Insight NACS International Convenience Retailer of the Year Award next month.\r\nThe six finalists come from all parts of the globe, highlighting the international reach of convenience retailing and advanced concepts, according to NACS, the Association for Convenience & Fuel Retailing. The final six are BP Connect, New Zealand; Musgrave Centra, Rochestown, Ireland; Spar Ireland, J14/Spar Express, Ireland; Spar UK, Walthamstow, United Kingdom; Statoil Fuel & Retail, Norway; and Tesco Fresh & Easy Express, United States.\r\n\r\nThe award, sponsored by Imperial Tobacco, is now in its fourth year. Don Longo, editor-in-chief of Convenience Store News and Convenience Store News for the Single Store Owner under Stagnito Media, sits on this year\'s judging panel.\r\n\r\nOther international experts on the 2012 judging panel are: Frank Gleeson, retail director at Topaz, the 2011 award winner; Jeff Rogut, executive director for the Australian Association of Convenience Stores (AACS); Joe Bona, president, retail division, CBX; Ramon Kuijpers, international key accounts manager, Reemtsma Cigarettenfabriken GmbH, an Imperial Tobacco Group company; Dan Munford, managing director, Insight Research; and Stephanie Rice, founder of Rice Retail Marketing.\r\n\r\nFiona Briggs, editor of Global Convenience Store Focus, and Erin Pressley, editor of NACS Magazine, will co-chair the judging panel, as CSNews Online previously reported.\r\n\r\nThe award will be presented at the Insight/NACS Future of International Convenience Retailing 2012 event held Sept. 24 through Sept. 28 in London.\r\n\r\n<a href=\"http://www.csnews.com/top-story-business_focus-finalists_named_for_international_convenience_retailer_of_the_year_-61668.html\" target=\"_blank\">http://www.csnews.com/top-story-business_focus-finalists_named_for_international_convenience_retailer_of_the_year_-61668.html</a>', 'Finalists Named for International Convenience Retailer of the Year', '', 'inherit', 'closed', 'closed', '', '1663-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 1663, 'http://cbx.cappendev.com/1663-revision-v1', 0, 'revision', '', 0),
(2865, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', '<strong>Q: How do you make sure new hires will mesh well with your other employees and with your company\'s culture?</strong></br><strong>A:</strong> Gregg S. Lipman\'s hiring motto has always been: \"Prima donnas need not apply.\" That should tell you all you need to know about the spirit of collaboration at CBX, the New York City-based brand agency where Lipman is managing partner.\nLike all good entrepreneurs, Lipman has learned from his mistakes. He once tried to hire what he calls \"disrupters and agitators\"--folks whose personalities, work habits and sundry intangible qualities would clash with the existing work force. He figured those disrupters would create new energy. He was right. Problem was, it was the wrong kind of energy.\n\"We actually taught ourselves how important culture was to the organization,\" Lipman says. \"Their inability to mesh with the culture actually provided a disservice to the organization. Rather than dealing with business issues, we found we were dealing, a lot of time, with personality conflicts.\"\nLesson learned, Lipman set about hiring only candidates he believed would fit comfortably within CBX, \"using culture as a guidepost.\" He looks for employees who communicate effectively, resolve conflict peaceably and--just as important--haven\'t forgotten their manners.\nTo do that, Lipman engages job applicants in what he calls a \"transparent conversation.\" He tries to go beyond the résumé--way beyond. He might ask about a candidate\'s preferred brand of candy bar, bottled water or toothpaste.\n\"I\'ll say, \'Let\'s talk like real human beings. Why are you here? Why do you do what you do?\'\" Lipman says.\n\"I\'m trying to get a sense of whether they\'re passionate for what they do or if it\'s just a job. Ultimately, what I try to do in my hiring practice is to get beyond the cliché.\"\nFor Lipman, the off-kilter line of questioning reveals a candidate\'s ability to clearly express his or her thoughts, and that ability inevitably contributes to the company\'s internal chemistry. \"You want to be in an environment where communication becomes second [nature],\" he says, \"where you have the ability to anticipate and read each other\'s minds.\"\nOf course, no hiring system can prevent an occasional clash of wills. Lipman might understand this fact of business life better than most, which is why he places such value on an employee\'s ability to deal with discord. \"We\'re looking for folks that understand that conflict and challenge happen but are capable of taking the high road and handling conflict professionally, in an adult manner,\" he says.\nLipman clearly knows this isn\'t going to be possible unless employees show respect--for their co-workers, supervisors and clients. But that doesn\'t mean he runs a shop full of pushovers. \"It really stems from an understanding that no matter what business you\'re in, you\'re really in the people business,\" he says. \"If you don\'t have mutual respect, it makes it difficult to traffic things from A to B to C.\"\nIn other words, just remember his motto.</br>\n\n<a href=\" http://www.entrepreneur.com/article/225751\" target=\"_blank\">http://www.entrepreneur.com/article/225751</a>', 'Finding the Right Hire for Your Company', '', 'inherit', 'closed', 'closed', '', '1811-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 1811, 'http://cbx.cappendev.com/1811-revision-v1', 0, 'revision', '', 0),
(2866, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', '<strong>Despite the Mounting Pressure to Discount in Order to Make a Sale, Marketers Must Beware of Cheapening Their Brand Permanently in The eyes of the Consumer, CBX Executive Writes</strong>\r\nAlthough deep discounting can give retailers a short-term edge over their rivals, from a brand equity standpoint, relying solely on lower prices can have unforeseen consequences, writes Gregg Lipman, Managing Partner at brand agency and retail design consultancy CBX, in a guest commentary that appeared November 25 in the Business section of the Huffington Post.\r\n\r\nIn the column, titled, \"The Race to Zero: Time to Rethink \'Discount\' Mentality,\" Lipman contends that allowing a brand to become subject to \"discount creep\" will ultimately cheapen it by training customers to focus exclusively on price rather than the brand\'s intrinsic value. \"The biggest risk to relying on discounts to drive sales is that it becomes the definitive narrative in your brand story,\" warns the veteran brand marketer. \"When selling on price, you\'re not selling on a product\'s unique attributes. Worse still, you\'re not selling on emotional benefit.\"\r\n\r\nLipman points out that the power of branding resides in the way it uses the psychology of images, words, colors, patterns and fonts to create a value that transcends rational calculations. \"Does the product add experience, create a memory, spark a wonderful feeling, enhance a moment, inspire personal growth?\" he asks. \"Engaging in a discount-focused strategy neglects the power of brand and is likely destined to fail over time.\"\r\n\r\nIn a retail environment increasingly characterized by competition on price alone, it is easy to forget that a sales strategy should not rely exclusively on discounts and concessions that ultimately devalue a brand. Rather, Lipman argues, the challenge is to create more demand for the product. The executive evokes the message of legendary advertising exec David Ogilvy, who declared in 1986: \"any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.\"\r\n\r\nAnd in fact, Lipman goes on, consumers look for more from brands than just a bargain. He likens the relationship of consumer and brand to friendship, describing it as engagement on a deep, personal level. Like a good friend, a brand can play an active role in one\'s life.\r\n\r\nLipman concedes that luxury brands have an easier path in defending and justifying their price position. He points to a campaign by natural mineral water brand Perrier to refresh its identity and attract new customers -- without resorting to discounts or adopting a new, ultra hip image. Under the campaign, the company teamed up with contemporary artists on limited-edition series of Perrier bottles. \"By focusing on elevating their brand through smart packaging, positive associations and high impact content, Perrier has experienced a resurgence, selling 1 billion units in 2013 in over 140 countries,\" he notes.\r\n\r\nThat kind of approach is not, however, restricted to high-end brands. And despite the pressure on them to produce impressive short-term financial results, Lipman urges brand marketers to resist selling out. \"For a long-term strategy, consider striving for the things that create brand value,\" he concludes, \"Otherwise it becomes a race to zero.\"\r\n\r\nThe full article is available <a href=\"http://www.huffingtonpost.com/gregg-s-lipman/time-to-rethink-discount-mentality_b_6212232.html\" target=\"_blank\">here.</a>', 'Focusing on Discounting Can Dilute Brand Equity, Warns Lipman', '', 'inherit', 'closed', 'closed', '', '2040-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 2040, 'http://cbx.cappendev.com/2040-revision-v1', 0, 'revision', '', 0),
(2867, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nIt was in 1994 that, under the provisions of the Nutrition Labeling and Education Act of 1990, all food companies were required by law to begin using the Nutrition Facts label. By today\'s wireless, hybrid, organic, GPS-enabled, touch-sensitive consumer product standards, would anyone argue that a 16-year-old anything isn\'t practically and hopelessly fossilized?\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutritionfacts-chart.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutritionfacts-chart.jpg\" alt=\"\" title=\"nutritionfacts-chart\" width=\"582\" height=\"451\" class=\"alignnone size-full wp-image-613\" /></a>\r\n\r\nThe current Nutrition Facts label was originally based on Recommended Dietary Allowances dating from 1968(!)--a time when low- or fat-free foods still only numbered in the dozens--and has remained unchanged for 16 years.\r\n\r\nGiven the advances in nutritional science and its ensuing impact on the American public\'s diet, as well as the continuing efforts of both the U.S. Department of Health, the FDA and food companies to help consumers make better/healthier eating decisions, isn\'t it time to bring the Nutrition Label into a new light--a cleaner, more concise and informative light?\r\n\r\nAs a passive observer/consumer, I have followed the unending gyrations of the FDA as it grapples with how to develop a new labeling system for both the front and back panels of packages. As a designer, I believe it shouldn\'t be that difficult to create a simple, unbiased and meaningful solution--one that doesn\'t require consumers to bring a magnifying glass and calculator with them when they go food shopping.?? I\'d like to offer the following prototypes to the FDA. They take the current thinking for nutritional labeling to the next level and show how information design can work effectively to help consumers make better and healthier choices.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/CBX_NLEA_concept6.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/CBX_NLEA_concept6.jpg\" alt=\"\" title=\"CBX_NLEA_concept6\" width=\"614\" height=\"1280\" class=\"alignnone size-full wp-image-614\" /></a>\r\n\r\nThe Information Hierarchy: The first thing consumers should look at is the serving size/serving per container, as they are the true indicators of how much a consumer should be eating. (Click any image to view it larger)\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition2new.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition2new.jpg\" alt=\"\" title=\"nutrition2new\" width=\"749\" height=\"459\" class=\"alignnone size-full wp-image-615\" /></a>\r\n\r\nLanguage Simplification: Use meaningful/simplified language such as, \"Control\" (Portion Control, Calorie Control, Target Control) to empower consumers to take charge of their health.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition3new.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition3new.jpg\" alt=\"\" title=\"nutrition3new\" width=\"747\" height=\"457\" class=\"alignnone size-full wp-image-616\" /></a>\r\n\r\nGraphic Details: Use colorful icons that provide clear, easy communication, as well as a legible, contemporary font.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition4new.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition4new.jpg\" alt=\"\" title=\"nutrition4new\" width=\"748\" height=\"455\" class=\"alignnone size-full wp-image-617\" /></a>\r\n\r\nGood Stuff vs. Bad Stuff: Separate nutrients into \"More of These\" (with a plus sign) and \"Less of These\" (with a minus sign). It helps distinguish the good stuff from the bad and reinforces the notion of less versus more.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition1new.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition1new.jpg\" alt=\"\" title=\"nutrition1new\" width=\"746\" height=\"455\" class=\"alignnone size-full wp-image-618\" /></a>\r\n\r\nPhone app and website: Taking this a step further, consumers would be well served to locate a Nutrition Facts app and website that can be accessed through their cell phones to help them make smart nutrition decisions. It\'s just what the doctor ordered.</p>\r\n\r\n<a href=\"http://www.fastcodesign.com/1661867/food-for-thought-rethinking-our-nutritional-facts\" target=\"_blank\">http://www.fastcodesign.com/1661867/food-for-thought-rethinking-our-nutritional-facts</a>', 'Food for Thought: Rethinking Our Nutritional Facts', '', 'inherit', 'closed', 'closed', '', '1563-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 1563, 'http://cbx.cappendev.com/1563-revision-v1', 0, 'revision', '', 0),
(2868, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', 'It\'s widely believed that men are faster, more time- efficient shoppers than women and that unlike their female counterparts, they don\'t like to linger in stores but instead prefer to find an item, buy it and get in and out as quickly as possible. But with the arrival of department store Saks Fifth Avenue\'s new men\'s standalone lifestyle concept The Fifth Man at its historic Beverly Hills location, that gender-based retail truism may soon be turned on its ear.\r\nOpened in February 2014 and short for \"The Saks Fifth Avenue Man,\" the renovated and renamed Fifth Man space covers 6,000 sq. feet (557 sq. meters) and features three key highlights: a downstairs premium denim bar that is adjoined by an actual bar in an area called D-Bar, a shoe shop that is among the biggest for men on the West Coast and designer shop-in-shops and a prototype space dedicated to the store\'s in-house Saks Fifth Avenue Men\'s Collection on the main floor.\r\n\r\nThe denim-and-drinks D-Bar concept was designed by the California-based architectural firm Marmot Radziner and feature a lounge area with a custom-made pool table, a street-art mural by artist Karl Clay and walls covered in boardwalk wood. An onsite John Allan\'s Salon offers customers both grooming services and beverages.\r\nThe adjoining denim bar\'s product assortment is a virtual who\'s who of the top premium denim brands and includes AG, Diesel, DL 1961, Joe\'s, Hudson, Nudie, PRPS, Rag &amp; Bone, 7 for All Mankind, A.P.C. and True Religion. Also featured are a revolving selection of up-and coming jeans brands such as Diana Keinejad, Baldwin and BLK Denim. \"Customers are very impressed with the product offered and people really seem to like the underground vibe,\" says Amber Ayala, fashion and public relations coordinator for the Beverly Hills location, about the overall reaction to the new space.\r\n\r\nUpstairs, the new Shoes On the Main Floor area features more than 600 styles divided across three sections. The first is for classic brands such as Salvatore Ferragamo and Rosetti, the second includes designer footwear from the likes of Gucci, Prada and Dior while the third, the contemporary area, has names such as Paul Smith, Viktor &amp; Rolf and Marc Jacobs. Newly added brands to Shoes on the Main Floor include Del Toro, Martin Margiela and Pirelli, among others.\r\n\r\nElsewhere on the floor is the latest prototype shop for the store\'s in-house men\'s collection, an assortment Saks has been putting special emphasis on of late. New York-based design and architecture firm CBX created this area. It features exposed ceilings and white oak flooring. According Ayala, The Fifth Man concept, which reties heavily on art installations and residential-style furniture that welcomes guys to stay awhile, will be carried over to other Saks locations and has already been implemented at its Chicago store. \"Through these innovative renovations, Saks is thrilled to offer our customers exciting new lifestyle shopping experiences,\" adds Tom Ott, senior vice president and GMM for men\'s, home and gifts at Saks Fifth Avenue. \"0-Bar and the men\'s shoe salon in particular are sure to become iconic West Coast shopping destinations.\"\r\n\r\nSource: <a href=\"http://www.sportswearnet.com/epaper/32/flipviewerxpress.html\" target=\"_blank\">Sportswear International, Issue #261, Page 44 - Jul/Aug 2014</a>\r\n\r\n&nbsp;', '﻿For The Boys Saks Fifth Avenue Rolls Out Its New Men\'s Store Concept In Beverly Hills', '', 'inherit', 'closed', 'closed', '', '1975-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 1975, 'http://cbx.cappendev.com/1975-revision-v1', 0, 'revision', '', 0),
(2869, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\n<strong>You\'ve grown to 140 million tweets per day and impacted global politics. It\'s time you moved beyond the cartoon birdie. Here\'s three takes on a new Twitter logo.</strong>\r\n\r\nHappy fifth birthday, Twitter! While five years seems like a blink of an eye, in the world of social media, you\'re a mature adult now. And you\'re ranked as one of the ten most visited websites worldwide by web traffic analyst Alexa. Your meteoric rise can be measured by comparing the measly 400,000 tweets per quarter in 2007 to today\'s average of over 140 million tweets per day--nothing to chirp at.\r\n\r\nSo it\'s way past the time for you to grow up as a brand. In other words, how about presenting a more appropriate image that reflects your current status? The following are just a few suggestions of how we think you should toast your fifth year as a media heavy.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_1_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_1_CBX.jpg\" alt=\"\" title=\"Twitter_1_CBX\" width=\"620\" height=\"280\" class=\"alignnone size-full wp-image-567\" /></a>\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen1_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen1_CBX.jpg\" alt=\"\" title=\"Twitter_screen1_CBX\" width=\"620\" height=\"445\" class=\"alignnone size-full wp-image-568\" /></a>\r\n\r\nThis streamlined execution of the current bird icon speaks to the simplicity and user-friendliness inherent in the brand\'s DNA. The short, straight \"chirp\" lines signify a quick and direct way to communicate within the 140-character limit that the brand personifies. In addition, the simplicity of this icon allows it to be universally accepted around the globe, thus helping with international expansion and adaptation.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_2_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_2_CBX.jpg\" alt=\"\" title=\"Twitter_2_CBX\" width=\"620\" height=\"258\" class=\"alignnone size-full wp-image-569\" /></a>\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen2_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen2_CBX.jpg\" alt=\"\" title=\"Twitter_screen2_CBX\" width=\"620\" height=\"445\" class=\"alignnone size-full wp-image-570\" /></a>\r\n\r\nThis incremental evolution of the wordmark preserves the brand equity of the logo but adds a new dimension of an animated \"E,\" which is then transformed into the chirping icon. An added benefit is that it can act as a mnemonic device, becoming the hallmark of quick and easy communication--the equivalent of the Nike Swoosh for social media. When paired with a name or another logo, it can serve as an indicator of accessibility/Tweetability.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_3_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_3_CBX.jpg\" alt=\"\" title=\"Twitter_3_CBX\" width=\"620\" height=\"306\" class=\"alignnone size-full wp-image-571\" /></a>\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen3_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen3_CBX.jpg\" alt=\"\" title=\"Twitter_screen3_CBX\" width=\"620\" height=\"445\" class=\"alignnone size-full wp-image-572\" /></a>\r\n\r\nThe amalgamation of the wings from the current bird (stylized to look more lifelike) and Twitter\'s famous thought bubble crystallizes the notion that Twitter is about communication, connection, and dialogue. This logo dispels the notion that Twitter is just about saying the first thing that pops into your head, and serves as a great mnemonic device for how Twitter takes your thoughts and shares them with your followers. The modified wordmark melds the \"w\" and \"i\" and connects the two \"t\"s for a streamlined mark that furthers the idea of touching and connecting.</p>\r\n\r\n', 'For Twitter\'s 5th Birthday, New Grown-Up Logos', '', 'inherit', 'closed', 'closed', '', '1549-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 1549, 'http://cbx.cappendev.com/1549-revision-v1', 0, 'revision', '', 0),
(2870, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\n<strong>Implementing a Sustainability Strategy for Tomorrow Doesn\'t Work With Human Nature.</strong><div>\r\n\r\nSustainability, while not quite the hot topic it was a few years ago, nevertheless continues to be a topic of reasonable warmth today. Priuses are still flying out of showrooms, reusable bags are a fashion statement, and the Obama administration has made renewable energy and conservation fundamentals anchors of its sweeping reorganization of the country. Heck, there\'s even been a resurgence in composting (for those who are so agriculturally inclined).\r\n\r\nBut the question remains: Is sustainability sustainable? Has it been effective? Has it engendered lasting behavioral changes? And, more worrisome, is it starting to fall on deaf ears?\r\n\r\nThe answer is not especially clear and, thus, not entirely encouraging. We all remember the tremendous efforts undertaken more than a decade ago by the world\'s leading food companies to begin to educate consumers about the very real dangers of obesity, the virtues of portion control and low-calorie eating.\r\n\r\nBut regrettably, and in an extremely damning indictment of those efforts, the U.S. for roughly the 23rd consecutive year (from 1985 to 2007, according to data collected by the CDC\'s Behavioral Risk Factor Surveillance System) has seen a swift and unabated increase in the prevalence of both adult and childhood obesity. Clearly, it can be argued, admonishing regular, everyday people to do something as simple and seemingly pain-free as eating sensibly simply does not work.\r\n\r\nWhy doesn\'t it work? Basic human nature, that\'s why.\r\n\r\nWithout falling into the depths of anthropological analysis, I can nevertheless posit with a reasonable degree of confidence that human beings have evolved to deal most effectively with the present: What is happening now and how can I impact what is happening now? We are far less effective at addressing things that will happen in the future.\r\n\r\nA food company can put a label on the front panel of one of its myriad products telling me to curb my intake of calories or to eat five to nine fruit/vegetable servings per day, but the great deficit of that strategy is that it cannot tell you how the benefits of that type of eating will be realized now.\r\n\r\nThat\'s ultimately what people will care most about. As marketers, we should make it a priority to communicate the now messages as much as we can if we hope to have any shot at changing consumers\' behavior in a meaningful way.\r\n\r\nWhich brings us back to sustainablity and to why I believe the sustainablity movement will also ultimately fail (unless of course the government starts to impose tangible and financial penalties on \"nonsustainable\" individual behavior).\r\n\r\nThe sustainability argument those in the media articulate today based on what they observe from the corporate, consumer and political culture revolves mostly around the \"benefits/rewards not just for me but for my neighbors and children in the future\" angle.\r\n\r\nThat is a mistake.\r\n\r\nToday\'s \"this will be good for you in the future\" position is no longer tenable. As good as consumers\' intentions are, they will naturally, intuitively, place far greater value (read monetary value) to what is happening now rather than what could happen in the future. Unless the sustainability argument gets reframed in now terms, in present-value terms, individual consumers will almost always default to the easiest thing for them to do now, today -- which is frequently nothing at all.\r\n\r\nRecycling is currently the one \"sustainable\" behavior that regular people, to a large degree, have effectively integrated into their personal and professional lifestyles. Why? Because recycling is something you can do now. You done with that soda? Just toss the can in the appropriate bin. That\'s it. That\'s easy. That\'s now.\r\n\r\nMinding your carbon footprint? Buying offsets along with your airline ticket? Converting your car\'s engine to run on biodiesel or ethanol? Solar panels? Not so easy.\r\n\r\nThose initiatives ignore the requirements of the present and, in continuing to do so, will never leave the realm of the tiny \"eco-warrior\" demographic or the celebrity spokesman demographic, which boasts luminaries such as Daryl Hannah (who proudly cruises around her New Mexico town in a 1983 El Camino converted to run on biodiesel) or Willie Nelson (who created his own brand of biodiesel fuel called BioWillie), and will hardly warrant anything more than polite consideration by the general public.\r\n\r\nI speak from experience. Last year a small group of my employees approached me about making our company greener, more sustainable. They had it all worked out: We\'d go paperless, and recycle by hiring a service to take away the trash from our offices; we\'d use compact fluorescent light bulbs exclusively and stock the company pantry with organic, sustainable products from the supermarket and the nearby Union Square farmer\'s market. I was all for the plan, so I crunched the numbers. The contemplated changes would cost me a quarter of a million dollars annually. So I returned to my green committee and gave them the news.\r\n\r\n\"Great!\" one said. I asked him what he meant. After all, I knew the cost of going green at work would mean changes, and not just in the content of our snack cabinet. The expense would likely mean my employees would forgo raises. I told him so.\r\n\r\n\"Oh no,\" he and the other members of the green committee said to me, \"we want you to pay for it. We don\'t want to give up our raises.\"\r\n\r\nSo according to my green-minded employees, the onus for saving the planet is on small-business owners today. My employees, while keenly aware of the benefits of environmental responsibility/sustainability, were not willing to give up tangible, present value things such as money to achieve said benefits.\r\n\r\nDoes that make them bad employees, bad people? Not at all. It simply reflects the fact that all things considered, the obligations and requirements of the present will always trump the benefits of the future.\r\n\r\nSo where does that leave us? Should we just abandon all sustainability efforts? Since people don\'t care about the future anyway, I\'m certainly not advocating apathy, given the present state of things.\r\n\r\nApathy is the enemy of creative ideas.\r\n\r\nRather, I am firmly behind a regrinding of the lens through which we look at sustainability. We need to move completely away from an emphasis on future benefits and shift all discussions back to the opportunities of today: What can science do for sustainability today? How can we make emissions standards and gas mileage targets more nearer-term goals? How can we harness the ingenuity, creativity and ruthless efficiency of capitalism to make the world a greener cleaner now, today?\r\n\r\nIt is only then that a change will come -- and not a moment too soon.</p>\r\n\r\n<a href=\"http://adage.com/article/goodworks/sustainability-talk-focus/137975/\" target=\"_blank\">http://adage.com/article/goodworks/sustainability-talk-focus/137975/</a>', 'Forget the Future; Let\'s Talk About Now', '', 'inherit', 'closed', 'closed', '', '1571-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 1571, 'http://cbx.cappendev.com/1571-revision-v1', 0, 'revision', '', 0),
(2871, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', 'Have you read any 2015 retail trend forecasts lately? Let’s face it, many so-called trends for the year ahead — the need to focus on things like mobile payment, customization, foodservice, smaller formats or millennial shoppers, to name a few — are at this point just the cost of doing business.\r\nYes, technology will be a part of retailing in 2015, just as it was in 2013 or, for that matter, 2010. These days, the story is more about real estate: As pressure on sales per square foot increases and retailers hunt for smaller footprints in higher-density areas, chains are getting increasingly creative. Some are even partnering with each other to compete. Here are four trends to watch for in the months ahead:\r\n\r\n<strong>Theme Park-ifying</strong>\r\nConsumers are shopping more often and making smaller trips. Because of this, retailers are not just shifting to smaller formats; they are also taking increased note of how people shop and why their habits are changing. Given the glut of empty big boxes in otherwise-healthy strip malls and shopping centers across the country, large-format seekers should look to New York and Chicago’s Eataly for inspiration. Sometimes likened to a grocery store with tasting rooms, the Italian food and wine emporium offers a compelling mix of retail, restaurants, food and beverage stations, a bakery and cooking schools, all under one roof. Such themed and curated shopping experiences are precisely the types of brick-and-mortar concepts that can inspire people to close their MacBook Pros, get off the couch and drive to the mall.\r\n\r\nIn the year ahead, don’t be surprised to see retailers put their own spins on creative curation and theming. The likes of Babies “R” Us, for example, could take over a large-footprint and create an experience built around a theme such as “motherhood,” with a Babies “R” Us, a Starbucks, a Lululemon, a Massage Envy and a wine shop with open eating areas—all inside a vacant big-box store.\r\n\r\n<strong>Corner Grabbing</strong>\r\nHuge shifts that are underway in the rapidly consolidating gas and convenience industry, where big players are snapping up street corners to create land banks that give them the freedom to either develop the properties or keep them out of competitors’ hands. But as good street corners get scarce, this strategy will have to adjust.\r\n\r\nDrug stores have long had great dirt, but that business is booming, riding the wave of increased prescriptions and convenience items. Banks, by contrast, are ubiquitous and have set up shop over the last 50 years on some of the best corners out there. And yet consumers have fewer and fewer reasons to go to a branch. In 2015, as the major convenience players jockey for position, look for c-store companies such as Couche-Tard, 7-Eleven or CST brands to make big real estate deals with banks as they seek to seize such coveted real estate.\r\n\r\n<strong>Rebooting</strong>\r\nIt\'s hard to stay relevant today. Traditional brick and mortar stores have a more difficult time keeping up to date. Instead of slowly dying, look for some retailers to shut down, get out of their real estate commitments and reboot. Six months ago, Authentic Brands Group announced it was shutting down all Juicy Couture locations, with a re-launch of the brand planned for 2015. Store-in-store deals are part of the proposal as well. Is this strategy high-risk? Sure. But it is potentially high reward as well. Indeed, a variety of retailers are likely to embrace similar approaches in the year ahead. My money is on Abercrombie &amp; Fitch and American Eagle Outfitters being next. However, rebooting won’t be confined to apparel retail: After shutting down more than eight months ago, specialty bookstore Rizzoli has a New York flagship opening in the spring.\r\n\r\n<strong>Side Selling</strong>\r\nRetail is all around us. You used to have to seek it out by going to the store or the mall. Now, retail drives down the street and also has set up shop in your phone. Look for this to ramp up even more. Retail is currently popping up in parks and other public spaces. We will start to see colleges and universities, which have the demos and traffic flow retailers crave, sign more exclusive partnership agreements with retailers. More businesses, too, will open up their extra space for retail. Eventually, gyms that don’t have a vitamin shop, apparel store and juice bar will be seen as a thing of the past. In 2015, we could even see walls of merchandise from Walgreens or Rite Aid in high-traffic doctor\'s offices.\r\n\r\nI firmly believe retailers will have to get creative to compete in the marketplace and get the most out of their real estate in 2015. Channel lines will continue to blur as retailers invite, not only more consumer brands and tech vendors, but also other retailers into their stores. It should be an exciting year.\r\n\r\nThe full article is available <a href=\"http://www.chainstoreage.com/article/four-2015-retail-trends-you-haven%E2%80%99t-already-heard-about\" target=\"_blank\">here</a>.\r\n\r\n<strong>As seen in:</strong>\r\n<a href=\"http://www.nacsonline.com/News/Member_News/Pages/default.aspx\" target=\"_blank\">NACS Online</a>', 'Four 2015 Retail Trends You Haven’t Already Heard About', '', 'inherit', 'closed', 'closed', '', '2047-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 2047, 'http://cbx.cappendev.com/2047-revision-v1', 0, 'revision', '', 0),
(2872, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', 'Friendly Express has enlisted global brand agency CBX to help update the design and branding of its convenience stores. Friendly Express operates a 42-store network in southeast Georgia. CBX will update the chain’s logo and redesign the interiors and exteriors of its convenience stores, which range in size from 2,000 sq. ft. to 3,500 sq. ft. Friendly Express stores, which also offer gasoline, are located in several different southeast Georgia communities, including Waycross, Jesup, Folkston, Brunswick and St. Simons Island.\r\nRead more: <a href=\"http://www.designretailonline.com/displayanddesignideas/industry-news/Friendly-Express-to--11596.shtml\" target=\"_blank\">www.designretailonline.com/displayanddesignideas/industry-news/Friendly-Express-to--11596.shtml</a>', 'Friendly Express to Refresh Stores', '', 'inherit', 'closed', 'closed', '', '1942-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 1942, 'http://cbx.cappendev.com/1942-revision-v1', 0, 'revision', '', 0),
(2873, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', '<strong>The retail mall environment needs to learn from the city. Food halls can help.</strong>\r\nThe traditional mall has lost its appeal. There are numerous reasons why, but one of the most poignant is the resurgence of the urban center and specifically the appeal of Main Street.\r\n\r\nMain Street is attractive again, and with it are all the things that the density of the city provides to pull shoppers away from retail-focused venues like malls. Cities offer a density of chaos and accident and a commensurate density of ideas and creativity. This is a phenomenon that even a well-planned mall, limited by its necessary focus on retail and a preset menu of activities, cannot compete with. Or can it? What can malls learn from cities, and specific to driving traffic, what can they learn from the communal spaces of the city to enhance their attractiveness to consumers?\r\n\r\nWithin the traditional retail mall, one arena ripe for reinvention is the food court. Food courts were initially envisioned as a quick recharge while shopping rather than as destinations in and of themselves. For this reason, most mall food courts are populated by bland and undifferentiated quick service restaurants (QSRs), and seating that is more cattle car than fine dining.\r\n\r\nWith the simultaneous arrival of Starbucks CEO Howard Schultz’s theory on “third space,” and more authentic-feeling offers such as Chipotle, Shake Shack and Dig Inn, the traditional QSR has been served notice. Add to this The Plaza Food Hall by Todd English in Manhattan’s landmark Plaza Hotel, which turned the entire food court model on its head by offering a wide variety of well-prepared, interesting and enticing foods in one location. Let’s face facts, consumers have learned that fast food can be good, healthy and interesting—and this is how more and more people want to eat.\r\n\r\nFortunately, some major landlords are already exploring elevated approaches to food: Announced earlier this month, Taubman Centers’ $500-million renovation of Beverly Center in Los Angeles reportedly will include a food hall with as many as 18 different concepts. Taubman even tapped celebrity chef Michael Mina to head the project.\r\n\r\nLearning from farmers’ markets, food trucks, craft breweries and farm-to-table restaurants can be an effective way to create an engaging experience for a retail or mixed-use project. But simply dropping in a cart that looks like a food truck isn’t going to be enough. It is equally important—and often overlooked—to understand how these innovative trends develop, and then to create the kinds of spaces that engage and attract consumers.\r\n\r\nThis is precisely why the new crop of spacious food halls is worth a serious look. Packed with local vendors, bars and cafes, the likes of Berg’n in Brooklyn’s Crown Heights neighborhood; UrbanSpace in Manhattan’s Midtown District, and Ponce City Market in Atlanta are destination locations driving unprecedented foot traffic. This kind of diverse food hall model may be a perfect fit for developers seeking to adapt and reuse older retail big box spaces, warehouses and even factories. The current food hall has much in common with the city’s traditional open-air market. It’s a modern take on an ancient urban model, one that offers the pride of local cuisine and the excitement of variety.\r\n\r\nSuccessful mixed-use developments build on this model by leveraging the daytime community that works in their commercial space, while also offering something to the local community to also leverage nighttime, weekend and other off-hours pedestrian traffic. On the high-end, the Related Companies has perfected this model at Time Warner Center and soon in the upcoming Hudson Yards. On the adaptive reuse end of the spectrum, Jamestown Properties, after buying a majority stake in the Chelsea Market in Manhattan’s Gansevoort Meatpacking District, is applying these lessons to its new projects at Industry City in Brooklyn and Ponce City in Atlanta.\r\n\r\nWhile retail malls don’t have a built-in commercial tenant population or a local community per se, they can still learn from the engaging, creative spaces in urban environments. The programming of a mall food court is, like that of any successful public space, dependent upon offering a mix and variety of relevant experiences. That could mean locally sourced and artisanal foods, as in Philadelphia’s Reading Market or Cleveland’s Westside Market, or incubating new food offers and being able to rotate food offers in and out on a regular basis, as Brooklyn’s Threes Brewery does each month.\r\n\r\nBeyond moves to reimagine the food court, in scenarios where large anchors move out, the empty space represents a unique opportunity to experiment with new kinds of offers, including food halls, fresh markets and other food-centric activities that will draw consumers.\r\n\r\nCompeting for consumers’ increasingly scarce time and attention is a huge challenge, one that makes the physical shopping experience less and less of compelling. Faced with the pressure to retain these shoppers, it is incumbent upon mall operators and other retail landlords to explore new ways to make their properties more desirable and enticing. Cities represent a resilient model that continues to succeed. Studying urban spaces and using this knowledge to enliven retail environments is an effective way to improve foot traffic and customer retention.\r\n\r\nOriginally published on <a href=\"http://www.globest.com/sites/paulbubny/2016/03/09/from-food-courts-to-food-halls/?slreturn=20160209103211\" target=\"_blank\">Globest.com\r\n</a>Photo courtesy of <a href=\"http://lauraperuchi.com/en/tag/urbanspace-vanderbilt-en\" target=\"_blank\">Laura Peruchi</a>', 'From Food Courts To Food Halls', '', 'inherit', 'closed', 'closed', '', '2159-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 2159, 'http://cbx.cappendev.com/2159-revision-v1', 0, 'revision', '', 0),
(2874, 1, '2018-09-27 17:58:42', '2018-09-27 17:58:42', 'By Sandra Creamer\r\n<em>Sandra Creamer looks at how elf cosmetics has reinvented its image for its flagship store.</em>\r\n\r\nConsumer products companies occasionally take brands from the shelf to a freestanding retail store to elevate their offerings in the eyes of consumers and establish a stronger connection.\r\n\r\nThe Chobani store in Soho, Spanx mall outposts and the McCormick World of Flavors store in Baltimore’s Inner Harbor are three terrific examples that have helped each brand boost its caché.\r\n\r\nIn the beauty category, we’ve seen prestige brands go from shelf to store, but for mass brands this is less common.There is one value brand in particular that is breaking this prestige shelf-to-store mold in a very big way: e.l.f. Makeup &amp; Cosmetics.\r\n\r\n<strong>e.l.f. cosmetics Opens Its Flagship\r\n</strong>\r\nDrugstore makeup brand e.l.f. (which stands for eyes, lips, face) opened a flagship called e.l.f. Studio this past spring in New York City.\r\n\r\ne.l.f. was once a small, independently owned brand, started by an NYU student and a veteran of the cosmetics brand Hard Candy, that first offered products online before getting mass distribution. The story goes that a major beauty magazine wanted to ensure, prior to providing national PR for the brand, that e.l.f. products – at that point only sold regionally – would be available nationally to their 2MM+ reader base.\r\n\r\nTo do so, e.l.f. quickly established an online outpost and was on its way. It was 2004, after all. Interest grew, and e.l.f. was able to gain distribution at mass retail. Then, quite a few years later – May of 2013 – e.l.f. officially opened its flagship doors.\r\n\r\n<strong>\r\nEnhancing the Brand\'s Image</strong>\r\n\r\nWhat makes this shelf-to-storefront tale so unusual is that e.l.f. had launched originally as an “extreme value” brand, with most products at $1 or $3.\r\n\r\nOpening a flagship would seem unusual for such a low-cost brand, except for this fact: Having real estate and a retail presence would enhance consumer perception of the brand, and allow e.l.f. to showcase new, more expensive product lines that might seem out of place/difficult to merchandise next to cheaper products at, say, a Target or a Walmart.\r\n\r\nMuch like the shelf-to-storefront objectives of other category brands, the e.l.f. Studio environment serves to up e.l.f.’s cool caché and enhance the perception of the brand.\r\n\r\nThe store vibe is clean and inviting, with shiny floors, white fixtures and a row of flat panel screens flanking the aisles reminiscent of the Saks or Bloomingdale\'s cosmetics floor.\r\n\r\nThe product packaging also paves the way to reach for the premium pricing tier: Sleek solid black packs are on par with the standard for premium products set by M*A*C, Chanel and popular European brand FACE Stockholm.\r\n\r\n<strong>\r\nThe Strategy</strong>\r\n\r\nFor a brand such as e.l.f., which is seeking to expand beyond its value play, opening a flagship store serves a very strategic purpose.\r\n\r\nIt not only connects with the consumer in an upscale, controlled environment, but it also allows the coexistence of low and more expensive lines to tackle the barrier of up-selling for a value brand, which is very challenging indeed.\r\n\r\nValue brands should take note!\r\n\r\nOriginally printed in Beauty Packaging.', 'From Mass to Class: A Beauty Brand that Breaks the Mold', '', 'inherit', 'closed', 'closed', '', '1891-revision-v1', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 1891, 'http://cbx.cappendev.com/1891-revision-v1', 0, 'revision', '', 0);
