<p>New York, NY, February 23, 2009 – CBX, the strategic branding firm, received awards for seven recent projects for Graphic Design USA’s 2008 American Package Design Awards that recognize excellence in packaging, POP, and the entire in-store experience.
The awarded projects include:

<strong>Scotts Outdoor Defense Citronella Candle</strong> (The Scotts Miracle-Gro Company) - CBX developed packaging graphics for the new Scotts insect repellent product.

<strong>First Check</strong> (Inverness Medical Innovations, LLC) - First Check, a line of in-home drug tests, is the market leader of a growing category of over 1.5 million tests currently sold each year in the US. CBX updated the brand's packaging to better reflect its leadership position in the category.

<strong>Jerky Treats</strong> (Del Monte Foods) - CBX redesigned the Jerky Treats packaging to better reflect the brand positioning of a flavorful, authentic dog snack made with real American meat.

<strong>Timber Wolf</strong> (Swedish Match) - CBX developed packaging graphics for Timber Wolf smokeless tobacco that strengthened and contemporized the brand. The design communicated that Timber Wolf is a premium tobacco product, but not expensive.

<strong>Green Giant</strong> (General Mills) - CBX redesigned the entire Green Giant line of frozen and shelf-stable vegetables. CBX focused on communicating the fresh positioning and contemporizing the brand.

<strong>Snapple</strong> (Dr. Pepper Snapple Group) - CBX implemented a full brand redesign reflecting Snapple’s move toward using healthier ingredients, providing better flavor choices, and offering innovative new products.

<strong>Topaz</strong> (Topaz Energy Group, Limited) - CBX developed the identity for Ireland’s newest and largest fuel and convenience store brand.

All entries receive an embossed Certificate of Excellence and are reproduced in the Awards Annual.</p>
