<p>New York, NY — July 7, 2009 — To launch The LifeStyles® X2™ condom, the brand's newest condom offering and the first and only condom with The Excite™ gel/lubricant inside and out, CBX Strategic Branding built a high-octanebrand identity to capture the attention of young men eager for sexual adventure and safety.
CBX created the "X2" sub-brand name and designed its sleek black packaging with red and yellow graphics — a design that projects dynamism and gives the brand a high-def, performance driven feel. The silver foil on each 12-pack carton conveys the premium nature of the product and the LifeStyles® brand. The "X2" condoms not only contain double-sided lubrication for increased sensation, but also L-Arginine enhanced gel for heightened sensation. L-Arginine is a natural supplement.

"The edgy brand name and the design were inspired by the X Games. The 18 to 24 year-old X2 consumer enjoys extreme adventures, and that's the feeling we were going for in the creative development," said Rick Barrack, Chief Creative Officer, CBX.

The timing is right for the introduction of a condom with a unique and stimulating selling proposition. In this economy, the condom category is robust. The Nielsen Company reports that sales of condoms in the U.S. rose 5% in the fourth quarter of 2008, and 6% in January vs. the same time periods the previous year.

"This condom delivers double the pleasure of heightened sensitivity and sensation. Its purpose is to make sex a lot more intense and exciting. The name, X2, and the packaging work together to project this message to the consumer," says Carol Carrozza at Ansell Healthcare Products, LLC.

Qualitative research indicated consumers spend six seconds making purchase decisions for condoms, so the package had to be dynamic and bold enough to stand out on shelf. LifeStyles is the third largest brand in the category, following Trojan and Durex. Lifestyle® X2™ condoms will be in stores summer 2009.

About LifeStyles:
Based out of Red Bank, NJ, LifeStyles Condoms ("Lifestyles") was launched in 1985 as a U.S. based consumer products division of a U.S. subsidiary of Ansell Limited, a global leader in healthcare barrier protective products with operations in the Americas, Europe and Asia. With over 20 styles of condoms and an assortment of other pleasure products on the market, LifeStyles and its affiliates are some of the leading distributors of sexual health and well-being products in the US and Canada. More information on LifeStyles can be found at www.lifestyles.com. For more information on Ansell and its other products, please visit www.ansell.com</p>