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Drug Store News kicked off Friday morning with a firsthand look at the transformed Duane Reade store nestled in the vibrant neighborhood of 52nd and Broadway.

To better reflect the needs of the neighborhood, which is brimming largely with tourists and business tourists, Duane Reade transformed the former 3,100-sq.-ft. Duane Reade Express store into an impressive 20,000- sq.-ft. health, beauty and daily living destination.

The two-level location now features a pharmacy, which is powered by the Walgreens Pharmacy Network; a Duane Reade Look Boutique; and a unique fresh food, beverage and snack offering.

Prior to an official ribbon-cutting ceremony on Friday morning, Scott McCulloch, senior director of merchandising at Duane Reade, led a store tour. The tour began on the store’s main level and highlighted several services never before seen in a Duane Reade, including the debut of the Fro-Yo Bar, Freezee Station for slushies and a Good & Delish oatmeal station. The store also features several popular offerings first introduced in the chain’s 40 Wall St. flagship store, such as in-house prepared sushi and the Juice Market.

Downstairs shoppers will find the powered-by-Walgreens pharmacy and a Duane Reade Look Boutique, which has several new beauty collections, such as French beauty brand Le Couvent des Minimes and skin care line Minus 417.

Following the store tour, there was an official ribbon-cutting ceremony and the donation by Duane Reade to the Susan G. Komen for the Cure foundation in support of the work they do to fight breast cancer. Attending the ceremony was public advocate Bill de Blasio for the City of New York and Susan G. Komen for the Cure CEO, Dara Richardson-Heron.

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